Plyr Technology Adoption in E-commerce

Discover 1.7k e-commerce stores using Plyr. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 42.2% of stores with physical delivery (705 stores) , followed by WooCommerce (38.0%) and Shopify (15.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 42.2%

705 stores

636 stores

Shopify 15.1%

253 stores

16 stores

13 stores

8 stores

6 stores

6 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Plyr
Platform Stores with Physical Delivery Percentage
Custom 705 42.17%
WooCommerce 636 38.04%
Shopify 253 15.13%
1C-Bitrix 16 0.96%
PrestaShop 13 0.78%
Salesforce Commerce Cloud 12 0.72%
Magento 8 0.48%
BigCommerce 6 0.36%
OpenCart 6 0.36%
CS Cart 5 0.30%
Haravan, Shopify 3 0.18%
Shopify, Haravan 3 0.18%
Nacelle 3 0.18%
EasyDigitalDownloads 2 0.12%
Commerce7 1 0.06%

All Stores Distribution

Custom holds 22.1% share of all Plyr e-commerce stores (705) , with WooCommerce at 62.7% and Shopify at 10.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 22.1%

705 stores

2,006 stores

Shopify 10.0%

321 stores

52 stores

18 stores

11 stores

6 stores

29 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Plyr
Platform Total Stores Percentage
Custom 705 22.05%
WooCommerce 2006 62.75%
Shopify 321 10.04%
1C-Bitrix 52 1.63%
PrestaShop 18 0.56%
Salesforce Commerce Cloud 12 0.38%
Magento 11 0.34%
BigCommerce 6 0.19%
OpenCart 29 0.91%
CS Cart 6 0.19%
Haravan, Shopify 3 0.09%
Shopify, Haravan 3 0.09%
Nacelle 3 0.09%
EasyDigitalDownloads 20 0.63%
Commerce7 2 0.06%

Categories Distribution

Health & Beauty leads with 20.2% of all stores (260 stores) , followed by Clothing & Accessories (18.0%) and Vehicles & Parts (10.4%) .

Top 10 Categories

Health & Beauty 20.2%

260 stores

Clothing & Accessories 18.0%

231 stores

Vehicles & Parts 10.4%

134 stores

Food & Beverages 10.2%

131 stores

Electronics & Technology 9.5%

122 stores

Business & Industrial 5.5%

70 stores

Furniture & Home Decor 4.5%

58 stores

Arts & Entertainment 4.3%

55 stores

Home & Garden 4.2%

54 stores

Jewelry & Watches 3.3%

43 stores

Visual Distribution

Distribution of top 10 Plyr store categories (December 2025)
Distribution of categories in Plyr e-commerce stores
Category Number of Stores Percentage
Health & Beauty 260 20.25%
Clothing & Accessories 231 17.99%
Vehicles & Parts 134 10.44%
Food & Beverages 131 10.20%
Electronics & Technology 122 9.50%
Business & Industrial 70 5.45%
Furniture & Home Decor 58 4.52%
Arts & Entertainment 55 4.28%
Home & Garden 54 4.21%
Jewelry & Watches 43 3.35%
Books & Media 36 2.80%
Sporting Goods & Outdoor Gear 31 2.41%
Gifts & Special Occasions 25 1.95%
Tools & Hardware 22 1.71%
Pets & Pet Supplies 12 0.93%

Payment Providers Distribution

PayPal leads with 20.9% among AI-verified physical stores (144 stores) , followed by MasterCard (12.9%) and Klarna (11.3%) .

Base: 505 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.9%

144 stores

89 stores

Klarna 11.3%

78 stores

76 stores

60 stores

57 stores

48 stores

VISA 5.4%

37 stores

BLIK 5.2%

36 stores

iDEAL 2.3%

16 stores

Visual Distribution

Distribution of top 10 Plyr payment providers (December 2025)
Distribution of payment providers in Plyr e-commerce stores
Payment Provider Store Count Market Share
PayPal 144 20.87%
MasterCard 89 12.90%
Klarna 78 11.30%
Apple Pay 76 11.01%
American Express 60 8.70%
Google Pay 57 8.26%
Stripe Connect 48 6.96%
VISA 37 5.36%
BLIK 36 5.22%
iDEAL 16 2.32%
JCB 12 1.74%
Adyen 11 1.59%
Bancontact 10 1.45%
Paddle 8 1.16%
Amazon Pay 8 1.16%

Shipping Carriers Distribution

UPS leads with 15.7% among AI-verified physical stores (62 stores) , followed by DPD (12.4%) and DHL (11.2%) .

Base: 383 AI-verified physical stores with detectable shipping carriers (11.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 15.7%

62 stores

DPD 12.4%

49 stores

DHL 11.2%

44 stores

40 stores

39 stores

Zabka 9.1%

36 stores

FedEx 6.3%

25 stores

USPS 5.8%

23 stores

15 stores

GLS 3.6%

14 stores

Visual Distribution

Distribution of top 10 Plyr shipping carriers (December 2025)
Distribution of shipping carriers in Plyr e-commerce stores
Shipping Carrier Store Count Market Share
UPS 62 15.74%
DPD 49 12.44%
DHL 44 11.17%
PostNord 40 10.15%
InPost 39 9.90%
Zabka 36 9.14%
FedEx 25 6.35%
USPS 23 5.84%
Royal Mail 15 3.81%
GLS 14 3.55%
Почта России 13 3.30%
СДЭК 12 3.05%
Australia Post 8 2.03%
Correos 8 2.03%
Hermes 6 1.52%

Store Launch Timeline

Over the past 12 months, 200 new stores were launched in Plyr , with the highest activity in 2025-11 (15 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 7.5%

15 stores launched

2025-10 10.0%

20 stores launched

2025-09 6.5%

13 stores launched

2025-08 8.0%

16 stores launched

2025-07 12.5%

25 stores launched

2025-06 10.0%

20 stores launched

2025-05 8.0%

16 stores launched

2025-04 5.0%

10 stores launched

2025-03 11.5%

23 stores launched

2025-02 10.0%

20 stores launched

2025-01 8.5%

17 stores launched

2024-12 2.5%

5 stores launched

Monthly Trend

Monthly store launches in Plyr (December 2025)
Monthly store launches in Plyr over the past 12 months
Month Stores Launched Percentage
2025-11 15 7.50%
2025-10 20 10.00%
2025-09 13 6.50%
2025-08 16 8.00%
2025-07 25 12.50%
2025-06 20 10.00%
2025-05 16 8.00%
2025-04 10 5.00%
2025-03 23 11.50%
2025-02 20 10.00%
2025-01 17 8.50%
2024-12 5 2.50%

Active Stores by Launch Year

Currently, 1,667 active stores in Plyr are tracked in our database , with the most stores launched in 2025 (195 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.7%

195 active stores

2024 9.0%

150 active stores

2023 9.1%

151 active stores

2022 7.5%

125 active stores

2021 8.5%

141 active stores

2020 9.0%

150 active stores

2019 6.5%

109 active stores

2018 6.8%

113 active stores

2017 3.8%

63 active stores

2016 2.5%

41 active stores

2015 2.0%

34 active stores

2014 2.4%

40 active stores

2013 3.0%

50 active stores

2012 2.3%

39 active stores

2011 1.3%

22 active stores

Distribution by Launch Year

Active stores in Plyr by original launch year (December 2025)
Active stores in Plyr by launch year
Launch Year Active Stores Percentage
2025 195 11.70%
2024 150 9.00%
2023 151 9.06%
2022 125 7.50%
2021 141 8.46%
2020 150 9.00%
2019 109 6.54%
2018 113 6.78%
2017 63 3.78%
2016 41 2.46%
2015 34 2.04%
2014 40 2.40%
2013 50 3.00%
2012 39 2.34%
2011 22 1.32%
2010 31 1.86%
2009 29 1.74%
2008 28 1.68%
2007 15 0.90%
2006 16 0.96%
2005 12 0.72%
2004 16 0.96%
2003 16 0.96%
2002 17 1.02%
2001 27 1.62%
2000 13 0.78%
1999 7 0.42%
1998 7 0.42%
1997 8 0.48%
1996 1 0.06%
1995 1 0.06%

Social Media Usage

Instagram leads with 27.3% among stores with at least one detectable social profile (1,087 stores) , followed by Facebook (26.2%) and YouTube (14.9%) .

Base: 2,451 stores with any detectable social profile (74.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.3%

1,087 stores

Facebook 26.2%

1,041 stores

YouTube 14.9%

593 stores

Twitter 8.3%

330 stores

LinkedIn 7.1%

281 stores

TikTok 6.7%

265 stores

Pinterest 5.0%

197 stores

X 2.4%

95 stores

WhatsApp 1.9%

74 stores

Reddit 0.3%

12 stores

Visual Distribution

Distribution of social media platforms in Plyr (December 2025)
Distribution of social media platforms in Plyr e-commerce stores
Social Platform Store Count Market Share
Instagram 1087 27.35%
Facebook 1041 26.19%
YouTube 593 14.92%
Twitter 330 8.30%
LinkedIn 281 7.07%
TikTok 265 6.67%
Pinterest 197 4.96%
X 95 2.39%
WhatsApp 74 1.86%
Reddit 12 0.30%

Geographic Distribution

United States leads with 22.9% (254 AI-verified stores) , followed by United Kingdom (12.7%) and Iran (7.6%) .

Base: 1,111 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

254 AI-verified stores

141 AI-verified stores

Iran 7.6%

84 AI-verified stores

75 AI-verified stores

64 AI-verified stores

India 5.0%

55 AI-verified stores

48 AI-verified stores

Spain 4.2%

47 AI-verified stores

Italy 4.2%

47 AI-verified stores

43 AI-verified stores

Visual Distribution

Geographic distribution of stores using Plyr (December 2025)
Geographic distribution of stores using Plyr
Country AI-Verified Store Count Market Share
United States 254 22.86%
United Kingdom 141 12.69%
Iran 84 7.56%
Russia 75 6.75%
Vietnam 64 5.76%
India 55 4.95%
Australia 48 4.32%
Spain 47 4.23%
Italy 47 4.23%
Netherlands 43 3.87%
France 37 3.33%
Mexico 33 2.97%
Poland 27 2.43%
Germany 26 2.34%
South Korea 23 2.07%
Brazil 23 2.07%
Saudi Arabia 22 1.98%
Thailand 21 1.89%
Sweden 21 1.89%
Ukraine 20 1.80%

Dataset Coverage

Field Rows count Coverage
Website 3.3k 100.00%
Emails 1.8k 55.30%
Phones 876.0 26.71%
Ecommerce platform 3.2k 98.84%
Couriers 383.0 11.68%
Payment Providers 505.0 15.40%
Categories 2.1k 63.51%
Social Media 2.5k 74.73%

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Frequently Asked Questions

What data is included in the Plyr E-commerce Database?

Our database covers over 1.7k Plyr physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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