Know exactly when an e-commerce store changes platform, payment provider, carrier, checkout stack, analytics or marketing tools — before your competitors do. Tech stack changes are the strongest conversion trigger in B2B sales.
=== Tech Changes (last 30 days) ===
1. urbanfitstore.de
Event: PLATFORM_MIGRATED
Before: WooCommerce → After: Shopify
PSP: PayPal, Klarna
GMV: €120k-€220k/year
Evidence: /cart, /checkout paths changed
2. beautyhaus.eu
Event: PSP_REMOVED
Before: PayU, Stripe → After: Stripe only
Category: Beauty & Cosmetics
GMV: €50k-€80k/year
Marketing: GA4, Klaviyo added
3. trendykids.de
Event: MARKETING_STACK_CHANGED
Removed: Mailchimp → Added: Klaviyo
GMV: €25k-€40k/year
Cross-border: DE → AT/CH
→ 1,284 tech changes detected last monthWhy Tech Change Events Matter
Existing tools show CURRENT tech stack — but none provide BEFORE/AFTER change events enriched with GMV, PSP, carriers, and evidence URLs. And timing is everything.
Outbound teams contact merchants too early, too late, or never at the right moment — because they lack triggers. Tech changes are perfect sales triggers.
Platform migrations mean budget, chaos, change management, new vendors, new tech. This is the perfect moment to enter a relationship.
When a PSP or carrier disappears from checkout, companies often find out months later. Track removals in real-time for immediate win-back opportunities.
ShopRank Tech Change Intelligence
Detect all relevant technology changes across millions of e-commerce stores — platform migrations, PSP switches, carrier changes, checkout updates, and marketing stack evolution.
What You Get
Weekly or monthly list of merchants where platform changed, PSP switched, carrier stack evolved, checkout replaced, or marketing tools added.
Instead of 50,000 stores → focus on 300-1,500 stores per country that had a REAL event. Filter by GMV, category, and tech to match your ICP.
Catch stores during migration, tech stack upgrades, or marketing buildout. Open clients = faster deals. Post-migration budgets are already allocated.
Example: Growth Intelligence for Strategic Teams
A European e-commerce group used Tech Change Intelligence to identify fast-growing D2C brands modernizing their tech stack — signaling growth investments and operational scaling.
Example anonymized. Results based on realistic aggregated scenarios from strategy and M&A teams.
| Metric | Before ShopRank | With ShopRank | Impact |
|---|---|---|---|
| Time to identify growth signals | Manual research, weeks | Automated feed, weekly | 95% faster |
| High-potential brands identified | 20-30 / quarter | 180 / quarter | 6× increase |
| Brands shortlisted for evaluation | 5-8 / quarter | 14 / quarter | 75% improvement |
| Data source coverage | Traffic analytics only | Tech stack evolution + GMV | New dimension |
"We needed market-level visibility — platform shifts, category momentum, PSP adoption curves — not just traffic data. ShopRank's Tech Change Intelligence delivered quarterly feeds showing migration flows (Shopify gaining 340+ merchants at €500k+ GMV in DACH), category surges (Beauty +78 new stores monthly), and tech modernization signals across the entire market. Traditional analytics tell you who has traffic. ShopRank tells you who is upgrading WooCommerce to Shopify, adding Klaviyo, enabling Meta CAPI, or rolling out new payment stacks — all signals of growth investment and operational scaling. We used this intelligence to build a watchlist of 180 high-potential brands and shortlisted 14 for deeper evaluation. This level of market intelligence does not exist in any CRM or analytics platform."
— VP Strategy & Market Intelligence, European E-Commerce Group
What's Included in Tech Change Events
CSV, XLSX, JSON
Weekly or monthly feeds (subscription-based)
How It Works
Select which platforms, PSPs, carriers, or marketing tools you want to track. Define your filters: GMV tier, category, country, cross-border readiness.
Every record is a real change event with before/after state, evidence URLs, GMV context, and merchant details. Delivered as CSV, XLSX, or JSON.
Import events into your sales workflow: outbound outreach, win-back motions, competitor displacement campaigns, upsell/cross-sell sequences, or account health alerts.
Perfect For Sales & Retention Teams
Displacement + win-back campaigns. Detect when merchants remove your payment gateway or add competitors. React within days, not months.
Carrier churn alerts + activation opportunities. Know when DHL, GLS, UPS, or InPost are added or removed from merchant checkout.
Email marketing, reviews, personalization, analytics, tracking, WMS, ERP, shipping SaaS. Target merchants upgrading their tech stack.
Monitor market readiness for new product features. See which technologies are growing, which are declining, and where to invest.
Onboard merchants who just migrated to your supported platform (e.g., Shopify). Catch them during tech stack chaos when they need integrations.
Detect modernizing brands upgrading tech stack — signals growth, professionalization, and investment readiness.
Everything You Need to Know
Events rely on multiple signals: scripts, endpoints, tags, checkout structure, cart behavior. Each event includes evidence URLs so you can verify changes yourself.
Over 300 technologies including: platforms (Shopify, WooCommerce, Magento, PrestaShop), PSPs (Stripe, PayPal, Klarna, Adyen), carriers (DHL, UPS, GLS, InPost), marketing tools (Klaviyo, Mailchimp, HubSpot, GA4, Meta Pixel).
Yes — filter by GMV tier (e.g., €500k+ annual), category (Fashion, Electronics, Home & Living), platform, region, or cross-border readiness. Get only events matching your ideal customer profile.
Yes — PSPs, carriers, and SaaS companies use this for competitive displacement. For example: detect when merchants remove Competitor A's PSP and add yours, or when they remove your carrier and add a competitor.
Yes — EU, US, UK, CEE, LATAM, APAC coverage. You can subscribe to single-country feeds or multi-country regional packages.
We monitor continuously and deliver weekly or monthly feeds depending on your subscription. Changes are typically detected within 7-14 days of occurring.
CSV, XLSX, or JSON with event type, before/after state, evidence URLs, merchant details (domain, GMV bucket, category, country), and timestamps.
Subscription-based (monthly or annual). Tech changes happen continuously, so ongoing monitoring delivers the most value for sales and retention teams.