Semantic Competitor Intelligence
Map competitive landscapes

Identify stores most similar to any brand by products, content, and positioning — enriched with GMV estimates, platform data, cross-border readiness, and tech stack.

SAMPLE DATA OUTPUT (Synthetic example for demonstration)
=== Similar stores to nordic-home.se ===

1. scandi-living.dk
   Similarity: 0.92 | GMV: €2.8M-€4.2M/year
   Ships: DK → NO/SE | Platform: Shopify

2. hygge-interiors.no
   Similarity: 0.88 | GMV: €1.5M-€2.1M/year
   Tech: GA4, Klaviyo | Cross-border: EU-wide

3. minimal-home.fi
   Similarity: 0.86 | GMV: €720k-€950k/year
   Carrier: PostNord, DHL | Platform: WooCommerce

→ 387 semantically similar stores identified

The Challenge

Why Competitor Mapping Is Broken Today

Category-based tools are too broad. Traffic-based tools miss product similarity. Manual discovery is slow and incomplete.

Category-Based "Competitors" Are Useless

Categories like "Home Decor" or "Lifestyle" are too broad. A minimalist furniture brand doesn't compete with generic home stores, but today's tools treat them the same.

Traffic-Based Competitors Don't Reflect Similarity

Traffic doesn't equal competition. A store with high traffic and unrelated products is irrelevant for competitive analysis.

No Connection to Business Context

Even if you find similar stores, you don't know their GMV tier, cross-border footprint, tech stack, or operational maturity. Strategy becomes guesswork.

The Solution

ShopRank Semantic Competitor Intelligence

A complete semantic similarity engine for e-commerce — enriched with GMV buckets, cross-border flows, platform data, and tech stack.

Semantic Similarity Engine
Analyze product descriptions, site text, categories, and content clusters. Find stores most similar to your brand — better than category or traffic matching.
GMV Buckets + Similarity
Combine semantic similarity with real revenue tiers. Perfect prioritization: find minimalist furniture stores with €1M-€10M annual GMV in Nordics.
Cross-Border Flows
See where similar stores ship, which markets respond well to the segment, and which countries buy this style. Enter markets where lookalikes succeed.
Platform & Tech Stack
Filter by Shopify, WooCommerce, or custom platforms. Assess tech maturity (Klaviyo, Meta Ads, CRM) for modernization or acquisition potential.

Impact

What You Get

🎯 True Competitive Landscape

Not category-based. Not traffic-based. Semantically accurate and rich in business context — GMV, cross-border, tech stack.

💡 Understand Where Your Vertical Is Strong

See dominant countries, best-selling categories, growth clusters, and cross-border acceptance for your specific niche.

📈 Strategic Benchmarking

Analyze GMV distribution, carrier use, tech stack maturity, and marketing sophistication across your competitive set.

Real Results

Example: Home Décor Manufacturer

A Scandinavian furniture brand wanted to understand the real size of the minimalist home décor competitive landscape across Nordics, DACH, and Benelux.

Example anonymized. Results based on realistic aggregated scenarios from the furniture and home décor market.

Metric Before ShopRank With ShopRank Impact
Time to build competitor map 4-6 weeks 3 days 90% faster
Relevant competitors found 20-40 387 stores 12× insights
Cross-border opportunities Unknown 178 EU-wide New markets
GMV distribution clarity None Full buckets Data-driven
Product strategy insights Very limited Segment patterns High clarity

"Instead of spending 6 weeks manually searching for competitors, we got 387 semantically similar stores in 3 days — with GMV tiers, cross-border flows, and tech stack data. We identified 178 stores shipping EU-wide that we never knew existed. This changed our entire expansion strategy."

— Head of Strategy, Scandinavian Furniture Brand

Data Details

What's Included in Competitor Intelligence Report

🧠 Semantic Similarity Metrics

  • Similarity score (0-1 scale)
  • Cluster assignment
  • Product & content themes

📊 Merchant Profile

  • Domain, brand, country
  • Category & subcategory
  • Platform (Shopify, WooCommerce, etc.)

💰 Revenue Indicators

  • GMV bucket (annual estimates)
  • Inferred parcel volume
  • Growth cohorts

🌍 Cross-Border & Operations

  • Destination countries
  • Carriers & PSPs used
  • Tech stack indicators

Delivery formats: CSV, XLSX, or JSON. Ready for BI tools, competitive analysis decks, or CRM imports.

Results range: From 20 to 5,000 stores depending on your scope and similarity threshold. Multi-country bundles available.

Implementation

How It Works

  1. 1

    Provide a Store or Description

    Provide a URL (e.g., "nordic-home.se"), a category ("minimalist Scandinavian furniture"), or a product description. We'll use it as the semantic anchor.

  2. 2

    Semantic Engine Runs at Scale

    Our similarity engine analyzes 15M+ stores, finding the closest semantic matches. Clusters competitors and adds GMV, carriers, PSP, cross-border, platform data.

  3. 3

    Receive Complete Competitive Map

    Get ranked list of similar stores with similarity scores, GMV tiers, cross-border flows, and operational context. CSV, XLSX, or JSON format.

Who This Is For

Ideal Use Cases

🏢 Strategy & Competitive Intelligence Teams

Build a true map of the competitive landscape in days instead of weeks. No category noise, just semantic accuracy.

🎨 Home Decor / Lifestyle / Fashion Brands

Find similar stores across Europe. Understand where your niche is strongest and identify expansion opportunities.

💰 Private Equity / M&A Teams

Find acquisition targets semantically aligned with your portfolio. Assess market size and competitive density by GMV tier.

📈 Growth & Marketing Teams

Find lookalike audience segments at merchant level. Understand how competitors position, operate, and ship cross-border.

FAQs

Find answers to common questions about Semantic Competitor Intelligence.

Can I input any store?

Yes. Provide a URL, a description (e.g., "luxury wallpaper retailer"), or a category prompt. We'll use it as the semantic anchor to find similar stores.

How accurate is similarity?

We use multi-layer semantic signals across product descriptions, site text, categories, and metadata. Similarity scores reflect product and content alignment, not just traffic or category tags.

Can I combine similarity with GMV filters?

Yes. Similarity × GMV is one of the strongest use cases. For example: "Find stores similar to X with €1M-€10M annual GMV in Nordics region."

Do you support multi-country competitor maps?

Yes. EU-wide, US, APAC, and LATAM supported. Multi-country bundles available with volume pricing.

How many results can I get?

From 20 to 5,000 stores depending on your scope and similarity threshold. You control the precision vs. coverage tradeoff.

What if I don't have a specific store to compare?

No problem. You can provide a category description ("minimalist Scandinavian furniture") or product type ("eco-friendly outdoor gear"). The semantic engine will find relevant stores.

How does pricing work?

Pricing depends on scope (number of results, countries covered, enrichment level). Contact sales for a quote based on your requirements.

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  • ✅ GMV & revenue estimates (beta)
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  • ✅ Advanced segmentation filters
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