The Leading E-commerce Countries
Explore the largest e-commerce markets worldwide, ranked by the number of verified online stores. Our database tracks 8M+ active stores across 200+ countries with estimated market size, median store revenue, and dominant product categories. Use this data to identify high-potential markets for international expansion.
Data generated: April 15, 2026
| # | Name | Verified stores | Est. market size (USD) | Median store GMV (USD) | Top categories | Details |
|---|---|---|---|---|---|---|
| 1 | United States | 1,929,553 | $1173B | $362K | Clothing & Accessories, Health &... | 1,929,553 stores |
| 2 | United Kingdom | 421,729 | $257.5B | $393K | Clothing & Accessories, Health &... | 421,729 stores |
| 3 | Germany | 348,044 | $128.2B | $378K | Clothing & Accessories, Food &... | 348,044 stores |
| 4 | Japan | 174,848 | – | – | Food & Beverages, Clothing &... | 174,848 stores |
| 5 | France | 285,951 | $84.6B | $339K | Clothing & Accessories, Health &... | 285,951 stores |
| 6 | Australia | 211,377 | $41B | $249K | Clothing & Accessories, Health &... | 211,377 stores |
| 7 | Italy | 187,031 | $54.7B | $301K | Clothing & Accessories, Food &... | 187,031 stores |
| 8 | Netherlands | 186,295 | $37.7B | $268K | Clothing & Accessories, Health &... | 186,295 stores |
| 9 | Canada | 210,682 | $56B | $302K | Health & Beauty, Clothing &... | 210,682 stores |
| 10 | Russia | 399,295 | – | – | Tools & Hardware, Home & Garden,... | 399,295 stores |
| 11 | Spain | 186,630 | $48.2B | $258K | Clothing & Accessories, Health &... | 186,630 stores |
| 12 | India | 305,842 | – | – | Clothing & Accessories, Health &... | 305,842 stores |
| 13 | Sweden | 56,972 | $24.1B | $336K | Clothing & Accessories, Health &... | 56,972 stores |
| 14 | Poland | 142,434 | $36.1B | $151K | Clothing & Accessories, Health &... | 142,434 stores |
| 15 | Brazil | 253,138 | $60B | $74K | Clothing & Accessories, Health &... | 253,138 stores |
| 16 | Switzerland | 67,198 | $16.4B | $293K | Food & Beverages, Health & Beauty,... | 67,198 stores |
| 17 | South Korea | 143,277 | – | – | Clothing & Accessories, Health &... | 143,277 stores |
| 18 | Mexico | 85,516 | $39B | $298K | Clothing & Accessories, Health &... | 85,516 stores |
| 19 | China | 87,481 | – | – | Clothing & Accessories, Health &... | 87,481 stores |
| 20 | Czechia | 85,902 | $5.3B | $128K | Clothing & Accessories, Food &... | 85,902 stores |
| 21 | Turkey | 147,240 | $54.9B | $163K | Clothing & Accessories, Food &... | 147,240 stores |
| 22 | Norway | 26,575 | $12.3B | $369K | Clothing & Accessories, Health &... | 26,575 stores |
| 23 | Austria | 39,774 | $17.4B | $300K | Food & Beverages, Clothing &... | 39,774 stores |
| 24 | Belarus | 20,611 | – | – | Tools & Hardware, Home & Garden,... | 20,611 stores |
| 25 | Belgium | 54,884 | $21.8B | $339K | Clothing & Accessories, Food &... | 54,884 stores |
| 26 | Finland | 24,461 | $8.5B | $307K | Health & Beauty, Clothing &... | 24,461 stores |
| 27 | Denmark | 44,021 | $12.2B | $271K | Clothing & Accessories, Sporting... | 44,021 stores |
| 28 | Hong Kong | 52,965 | – | – | Clothing & Accessories, Health &... | 52,965 stores |
| 29 | Ukraine | 108,870 | – | – | Clothing & Accessories, Home &... | 108,870 stores |
| 30 | Taiwan | 42,201 | – | – | Food & Beverages, Clothing &... | 42,201 stores |
| 31 | New Zealand | 43,712 | – | – | Health & Beauty, Clothing &... | 43,712 stores |
| 32 | Vietnam | 139,914 | – | – | Food & Beverages, Home & Garden,... | 139,914 stores |
| 33 | Romania | 68,258 | $9.7B | $169K | Clothing & Accessories, Health &... | 68,258 stores |
| 34 | Ireland | 31,764 | $10.5B | $281K | Clothing & Accessories, Health &... | 31,764 stores |
| 35 | Chile | 55,699 | $12B | $200K | Clothing & Accessories, Health &... | 55,699 stores |
| 36 | Greece | 53,992 | $7.1B | $164K | Clothing & Accessories, Health &... | 53,992 stores |
| 37 | Argentina | 83,274 | $19.5B | $170K | Clothing & Accessories, Health &... | 83,274 stores |
| 38 | South Africa | 71,397 | – | – | Health & Beauty, Clothing &... | 71,397 stores |
| 39 | Portugal | 34,560 | $8.2B | $237K | Clothing & Accessories, Health &... | 34,560 stores |
| 40 | Hungary | 55,387 | $7.4B | $159K | Health & Beauty, Clothing &... | 55,387 stores |