Norway E-commerce Database

Explore 27.6k e-commerce stores in the Norway. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 31.8% of stores with physical delivery (8,542 stores) , followed by WooCommerce (31.0%) and Custom (24.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 31.8%

8,542 stores

8,333 stores

Custom 24.4%

6,543 stores

1,220 stores

595 stores

524 stores

406 stores

320 stores

257 stores

117 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Norway
Platform Stores with Physical Delivery Percentage
Shopify 8542 31.81%
WooCommerce 8333 31.03%
Custom 6543 24.36%
Wix eCommerce 1220 4.54%
24nettbutikk 595 2.22%
Magento 524 1.95%
Squarespace Commerce 406 1.51%
PrestaShop 320 1.19%
Quickbutik 257 0.96%
nopCommerce 117 0.44%

All Stores Distribution

Shopify holds 25.2% share of all Norway e-commerce stores (10,878) , with WooCommerce at 38.3% and Custom at 15.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 25.2%

10,878 stores

16,498 stores

Custom 15.2%

6,543 stores

4,866 stores

681 stores

687 stores

2,116 stores

351 stores

328 stores

140 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Norway
Platform Total Stores Percentage
Shopify 10878 25.25%
WooCommerce 16498 38.29%
Custom 6543 15.19%
Wix eCommerce 4866 11.29%
24nettbutikk 681 1.58%
Magento 687 1.59%
Squarespace Commerce 2116 4.91%
PrestaShop 351 0.81%
Quickbutik 328 0.76%
nopCommerce 140 0.32%

Categories Distribution

Clothing & Accessories leads with 20.8% of all stores (3,901 stores) , followed by Health & Beauty (15.8%) and Home & Garden (7.7%) .

Top 10 Categories

Clothing & Accessories 20.8%

3,901 stores

Health & Beauty 15.8%

2,975 stores

Home & Garden 7.7%

1,453 stores

Sporting Goods & Outdoor Gear 7.4%

1,386 stores

Electronics & Technology 7.4%

1,386 stores

Food & Beverages 7.0%

1,308 stores

Vehicles & Parts 6.7%

1,266 stores

Arts & Entertainment 5.7%

1,072 stores

Jewelry & Watches 4.7%

889 stores

Furniture & Home Decor 4.6%

860 stores

Visual Distribution

Distribution of top 10 Norway store categories (December 2025)
Distribution of categories in Norway e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3901 20.78%
Health & Beauty 2975 15.85%
Home & Garden 1453 7.74%
Sporting Goods & Outdoor Gear 1386 7.38%
Electronics & Technology 1386 7.38%
Food & Beverages 1308 6.97%
Vehicles & Parts 1266 6.74%
Arts & Entertainment 1072 5.71%
Jewelry & Watches 889 4.74%
Furniture & Home Decor 860 4.58%
Tools & Hardware 620 3.30%
Pets & Pet Supplies 520 2.77%
Business & Industrial 424 2.26%
Gifts & Special Occasions 405 2.16%
Toys & Games 306 1.63%

Payment Providers Distribution

Klarna leads with 35.8% among AI-verified physical stores (4,651 stores) , followed by Stripe Connect (12.7%) and PayPal (11.5%) .

Base: 7,651 AI-verified physical stores with detectable payment providers (27.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 35.8%

4,651 stores

1,648 stores

PayPal 11.5%

1,498 stores

1,370 stores

VISA 7.7%

994 stores

613 stores

504 stores

313 stores

301 stores

Adyen 2.3%

293 stores

Visual Distribution

Distribution of top 10 Norway payment providers (December 2025)
Distribution of payment providers in Norway e-commerce stores
Payment Provider Store Count Market Share
Klarna 4651 35.81%
Stripe Connect 1648 12.69%
PayPal 1498 11.53%
MasterCard 1370 10.55%
VISA 994 7.65%
American Express 613 4.72%
Apple Pay 504 3.88%
Google Pay 313 2.41%
Bambora 301 2.32%
Adyen 293 2.26%
Bolt 286 2.20%
Svea 270 2.08%
JCB 103 0.79%
Paddle 83 0.64%
AfterPay 62 0.48%

Shipping Carriers Distribution

PostNord leads with 31.4% among AI-verified physical stores (1,216 stores) , followed by DHL (19.9%) and UPS (12.0%) .

Base: 3,053 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,216 stores

DHL 19.9%

769 stores

UPS 12.0%

464 stores

442 stores

GLS 4.7%

183 stores

FedEx 4.4%

172 stores

160 stores

USPS 2.9%

111 stores

TNT 2.2%

85 stores

DPD 2.0%

76 stores

Visual Distribution

Distribution of top 10 Norway shipping carriers (December 2025)
Distribution of shipping carriers in Norway e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 1216 31.40%
DHL 769 19.86%
UPS 464 11.98%
Posten Norge 442 11.41%
GLS 183 4.73%
FedEx 172 4.44%
Schenker 160 4.13%
USPS 111 2.87%
TNT 85 2.19%
DPD 76 1.96%
Hermes 50 1.29%
DSV 45 1.16%
Speedy 42 1.08%
Royal Mail 31 0.80%
Deutsche Post 27 0.70%

Store Launch Timeline

Over the past 12 months, 5,201 new stores were launched in Norway , with the highest activity in 2025-11 (525 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.1%

525 stores launched

2025-10 9.7%

507 stores launched

2025-09 10.0%

522 stores launched

2025-08 9.3%

486 stores launched

2025-07 8.9%

461 stores launched

2025-06 8.3%

430 stores launched

2025-05 8.6%

446 stores launched

2025-04 8.0%

417 stores launched

2025-03 8.5%

442 stores launched

2025-02 8.3%

433 stores launched

2025-01 7.7%

398 stores launched

2024-12 2.6%

134 stores launched

Monthly Trend

Monthly store launches in Norway (December 2025)
Monthly store launches in Norway over the past 12 months
Month Stores Launched Percentage
2025-11 525 10.09%
2025-10 507 9.75%
2025-09 522 10.04%
2025-08 486 9.34%
2025-07 461 8.86%
2025-06 430 8.27%
2025-05 446 8.58%
2025-04 417 8.02%
2025-03 442 8.50%
2025-02 433 8.33%
2025-01 398 7.65%
2024-12 134 2.58%

Active Stores by Launch Year

Currently, 27,304 active stores in Norway are tracked in our database , with the most stores launched in 2025 (5,070 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.6%

5,070 active stores

2024 10.4%

2,851 active stores

2023 8.7%

2,363 active stores

2022 6.8%

1,852 active stores

2021 7.7%

2,096 active stores

2020 6.7%

1,820 active stores

2019 5.4%

1,466 active stores

2018 5.8%

1,593 active stores

2017 6.0%

1,651 active stores

2016 2.7%

729 active stores

2015 1.8%

484 active stores

2014 1.5%

411 active stores

2013 2.1%

560 active stores

2012 1.4%

371 active stores

2011 1.4%

390 active stores

Distribution by Launch Year

Active stores in Norway by original launch year (December 2025)
Active stores in Norway by launch year
Launch Year Active Stores Percentage
2025 5070 18.57%
2024 2851 10.44%
2023 2363 8.65%
2022 1852 6.78%
2021 2096 7.68%
2020 1820 6.67%
2019 1466 5.37%
2018 1593 5.83%
2017 1651 6.05%
2016 729 2.67%
2015 484 1.77%
2014 411 1.51%
2013 560 2.05%
2012 371 1.36%
2011 390 1.43%
2010 369 1.35%
2009 304 1.11%
2008 325 1.19%
2007 287 1.05%
2006 192 0.70%
2005 169 0.62%
2004 306 1.12%
2003 275 1.01%
2002 315 1.15%
2001 487 1.78%
2000 267 0.98%
1999 163 0.60%
1998 98 0.36%
1997 27 0.10%
1996 12 0.04%
1995 1 0.00%

Social Media Usage

Facebook leads with 36.5% among stores with at least one detectable social profile (14,058 stores) , followed by Instagram (33.7%) and YouTube (8.2%) .

Base: 16,665 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.5%

14,058 stores

Instagram 33.7%

12,992 stores

YouTube 8.2%

3,143 stores

TikTok 6.6%

2,561 stores

LinkedIn 4.8%

1,839 stores

Twitter 4.5%

1,744 stores

Pinterest 3.7%

1,445 stores

X 1.3%

497 stores

Vimeo 0.4%

138 stores

WhatsApp 0.3%

117 stores

Visual Distribution

Distribution of social media platforms in Norway (December 2025)
Distribution of social media platforms in Norway e-commerce stores
Social Platform Store Count Market Share
Facebook 14058 36.48%
Instagram 12992 33.72%
YouTube 3143 8.16%
TikTok 2561 6.65%
LinkedIn 1839 4.77%
Twitter 1744 4.53%
Pinterest 1445 3.75%
X 497 1.29%
Vimeo 138 0.36%
WhatsApp 117 0.30%

Dataset Coverage

Field Rows count Coverage
Website 27.6k 100.00%
Emails 17.3k 62.56%
Phones 10.1k 36.60%
Ecommerce platform 27.6k 100.00%
Couriers 3.1k 11.06%
Payment Providers 7.7k 27.73%
Categories 19.5k 70.71%
Social Media 16.7k 60.39%

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Frequently Asked Questions

What data is included in the Norway E-commerce Database?

Our database covers over 27.6k Norway physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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