Norway E-commerce Database

Explore 26.2k e-commerce stores in the Norway. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 29.9% of stores with physical delivery (7,666 stores) , followed by WooCommerce (29.9%) and Custom (29.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 29.9%

7,666 stores

7,654 stores

Custom 29.7%

7,614 stores

1,118 stores

495 stores

385 stores

280 stores

241 stores

109 stores

78 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Norway
Platform Stores with Physical Delivery Percentage
Shopify 7666 29.90%
WooCommerce 7654 29.85%
Custom 7614 29.70%
Wix eCommerce 1118 4.36%
Magento 495 1.93%
Squarespace Commerce 385 1.50%
PrestaShop 280 1.09%
Quickbutik 241 0.94%
nopCommerce 109 0.43%
DanDomain Webshop 78 0.30%

All Stores Distribution

Shopify holds 24.8% share of all Norway e-commerce stores (10,451) , with WooCommerce at 36.3% and Custom at 18.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 24.8%

10,451 stores

15,292 stores

Custom 18.1%

7,614 stores

4,739 stores

673 stores

2,273 stores

310 stores

320 stores

309 stores

99 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Norway
Platform Total Stores Percentage
Shopify 10451 24.84%
WooCommerce 15292 36.34%
Custom 7614 18.09%
Wix eCommerce 4739 11.26%
Magento 673 1.60%
Squarespace Commerce 2273 5.40%
PrestaShop 310 0.74%
Quickbutik 320 0.76%
nopCommerce 309 0.73%
DanDomain Webshop 99 0.24%

Categories Distribution

Clothing & Accessories leads with 20.9% of all stores (3,837 stores) , followed by Health & Beauty (15.5%) and Home & Garden (8.4%) .

Top 10 Categories

Clothing & Accessories 20.9%

3,837 stores

Health & Beauty 15.5%

2,837 stores

Home & Garden 8.4%

1,544 stores

Sporting Goods & Outdoor Gear 7.4%

1,358 stores

Electronics & Technology 7.1%

1,301 stores

Food & Beverages 6.7%

1,235 stores

Vehicles & Parts 6.7%

1,230 stores

Arts & Entertainment 5.9%

1,084 stores

Jewelry & Watches 4.8%

872 stores

Furniture & Home Decor 4.4%

811 stores

Visual Distribution

Distribution of top 10 Norway store categories (November 2025)
Distribution of categories in Norway e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3837 20.91%
Health & Beauty 2837 15.46%
Home & Garden 1544 8.41%
Sporting Goods & Outdoor Gear 1358 7.40%
Electronics & Technology 1301 7.09%
Food & Beverages 1235 6.73%
Vehicles & Parts 1230 6.70%
Arts & Entertainment 1084 5.91%
Jewelry & Watches 872 4.75%
Furniture & Home Decor 811 4.42%
Tools & Hardware 616 3.36%
Pets & Pet Supplies 511 2.78%
Business & Industrial 426 2.32%
Gifts & Special Occasions 389 2.12%
Toys & Games 302 1.65%

Payment Providers Distribution

Klarna leads with 36.5% among AI-verified physical stores (4,543 stores) , followed by Stripe Connect (12.5%) and PayPal (11.3%) .

Base: 7,390 AI-verified physical stores with detectable payment providers (28.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 36.5%

4,543 stores

1,560 stores

PayPal 11.3%

1,406 stores

1,307 stores

VISA 7.7%

964 stores

606 stores

464 stores

Adyen 2.3%

283 stores

277 stores

Bolt 2.2%

270 stores

Visual Distribution

Distribution of top 10 Norway payment providers (November 2025)
Distribution of payment providers in Norway e-commerce stores
Payment Provider Store Count Market Share
Klarna 4543 36.46%
Stripe Connect 1560 12.52%
PayPal 1406 11.28%
MasterCard 1307 10.49%
VISA 964 7.74%
American Express 606 4.86%
Apple Pay 464 3.72%
Adyen 283 2.27%
Bambora 277 2.22%
Bolt 270 2.17%
Google Pay 268 2.15%
Svea 254 2.04%
JCB 102 0.82%
Paddle 80 0.64%
AfterPay 76 0.61%

Shipping Carriers Distribution

PostNord leads with 30.3% among AI-verified physical stores (1,126 stores) , followed by DHL (19.9%) and UPS (12.4%) .

Base: 2,942 AI-verified physical stores with detectable shipping carriers (11.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,126 stores

DHL 19.9%

739 stores

UPS 12.4%

460 stores

419 stores

GLS 5.0%

187 stores

FedEx 4.3%

159 stores

150 stores

USPS 3.2%

119 stores

TNT 2.2%

83 stores

DPD 2.1%

78 stores

Visual Distribution

Distribution of top 10 Norway shipping carriers (November 2025)
Distribution of shipping carriers in Norway e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 1126 30.29%
DHL 739 19.88%
UPS 460 12.38%
Posten Norge 419 11.27%
GLS 187 5.03%
FedEx 159 4.28%
Schenker 150 4.04%
USPS 119 3.20%
TNT 83 2.23%
DPD 78 2.10%
Hermes 52 1.40%
DSV 46 1.24%
Speedy 42 1.13%
Royal Mail 31 0.83%
Deutsche Post 26 0.70%

Store Launch Timeline

Over the past 12 months, 4,598 new stores were launched in Norway , with the highest activity in 2025-10 (507 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.0%

507 stores launched

2025-09 11.9%

546 stores launched

2025-08 10.9%

499 stores launched

2025-07 9.3%

429 stores launched

2025-06 8.7%

401 stores launched

2025-05 8.6%

397 stores launched

2025-04 7.7%

354 stores launched

2025-03 7.9%

362 stores launched

2025-02 8.3%

383 stores launched

2025-01 7.6%

349 stores launched

2024-12 5.2%

239 stores launched

2024-11 2.9%

132 stores launched

Monthly Trend

Monthly store launches in Norway (November 2025)
Monthly store launches in Norway over the past 12 months
Month Stores Launched Percentage
2025-10 507 11.03%
2025-09 546 11.87%
2025-08 499 10.85%
2025-07 429 9.33%
2025-06 401 8.72%
2025-05 397 8.63%
2025-04 354 7.70%
2025-03 362 7.87%
2025-02 383 8.33%
2025-01 349 7.59%
2024-12 239 5.20%
2024-11 132 2.87%

Active Stores by Launch Year

Currently, 25,893 active stores in Norway are tracked in our database , with the most stores launched in 2025 (4,236 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.4%

4,236 active stores

2024 10.4%

2,689 active stores

2023 8.7%

2,240 active stores

2022 6.9%

1,789 active stores

2021 8.0%

2,064 active stores

2020 6.9%

1,779 active stores

2019 5.3%

1,369 active stores

2018 5.8%

1,510 active stores

2017 6.1%

1,575 active stores

2016 2.8%

737 active stores

2015 1.9%

492 active stores

2014 1.6%

410 active stores

2013 2.2%

574 active stores

2012 1.5%

383 active stores

2011 1.5%

388 active stores

Distribution by Launch Year

Active stores in Norway by original launch year (November 2025)
Active stores in Norway by launch year
Launch Year Active Stores Percentage
2025 4236 16.36%
2024 2689 10.39%
2023 2240 8.65%
2022 1789 6.91%
2021 2064 7.97%
2020 1779 6.87%
2019 1369 5.29%
2018 1510 5.83%
2017 1575 6.08%
2016 737 2.85%
2015 492 1.90%
2014 410 1.58%
2013 574 2.22%
2012 383 1.48%
2011 388 1.50%
2010 363 1.40%
2009 307 1.19%
2008 330 1.27%
2007 299 1.15%
2006 198 0.76%
2005 165 0.64%
2004 317 1.22%
2003 283 1.09%
2002 320 1.24%
2001 497 1.92%
2000 271 1.05%
1999 165 0.64%
1998 103 0.40%
1997 27 0.10%
1996 12 0.05%
1995 1 0.00%

Social Media Usage

Facebook leads with 36.5% among stores with at least one detectable social profile (12,965 stores) , followed by Instagram (33.8%) and YouTube (8.2%) .

Base: 15,416 stores with any detectable social profile (58.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.5%

12,965 stores

Instagram 33.8%

12,028 stores

YouTube 8.2%

2,902 stores

TikTok 6.5%

2,299 stores

LinkedIn 4.6%

1,636 stores

Twitter 4.3%

1,542 stores

Pinterest 3.7%

1,326 stores

X 1.8%

632 stores

Vimeo 0.4%

130 stores

WhatsApp 0.3%

101 stores

Visual Distribution

Distribution of social media platforms in Norway (November 2025)
Distribution of social media platforms in Norway e-commerce stores
Social Platform Store Count Market Share
Facebook 12965 36.46%
Instagram 12028 33.82%
YouTube 2902 8.16%
TikTok 2299 6.46%
LinkedIn 1636 4.60%
Twitter 1542 4.34%
Pinterest 1326 3.73%
X 632 1.78%
Vimeo 130 0.37%
WhatsApp 101 0.28%

Dataset Coverage

Field Rows count Coverage
Website 26.2k 100.00%
Emails 17.1k 65.02%
Phones 10.1k 38.49%
Ecommerce platform 26.2k 100.00%
Couriers 2.9k 11.22%
Payment Providers 7.4k 28.17%
Categories 19.1k 72.78%
Social Media 15.4k 58.77%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Norway E-commerce Database?

Our database covers over 26.2k Norway physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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