Norway E-commerce Market
Explore 24.6k verified e-commerce stores in the Norway. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 40.7k with e-commerce signals. 24.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 33.6% of stores with physical delivery (7,911 stores) , followed by WooCommerce (31.6%) and Custom (21.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,911 stores
7,432 stores
4,938 stores
983 stores
616 stores
526 stores
392 stores
321 stores
236 stores
181 stores
Visual Distribution
7,911 stores
7,432 stores
4,938 stores
983 stores
616 stores
526 stores
392 stores
321 stores
236 stores
181 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 7911 | 33.61% |
| WooCommerce | 7432 | 31.58% |
| Custom | 4938 | 20.98% |
| Wix eCommerce | 983 | 4.18% |
| 24nettbutikk | 616 | 2.62% |
| Magento | 526 | 2.23% |
| Squarespace Commerce | 392 | 1.67% |
| Quickbutik | 321 | 1.36% |
| PrestaShop | 236 | 1.00% |
| United Profile | 181 | 0.77% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 22.4% share of all Norway e-commerce stores (8,624) , with WooCommerce at 40.5% and Custom at 12.8% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
8,624 stores
15,603 stores
4,938 stores
4,454 stores
624 stores
584 stores
2,962 stores
331 stores
256 stores
189 stores
Visual Distribution
8,624 stores
15,603 stores
4,938 stores
4,454 stores
624 stores
584 stores
2,962 stores
331 stores
256 stores
189 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 8624 | 22.36% |
| WooCommerce | 15603 | 40.46% |
| Custom | 4938 | 12.80% |
| Wix eCommerce | 4454 | 11.55% |
| 24nettbutikk | 624 | 1.62% |
| Magento | 584 | 1.51% |
| Squarespace Commerce | 2962 | 7.68% |
| Quickbutik | 331 | 0.86% |
| PrestaShop | 256 | 0.66% |
| United Profile | 189 | 0.49% |
Categories Distribution
Clothing & Accessories stores with 15.2% of all stores (2,940 stores) , followed by Health & Beauty (12.9%) and Sporting Goods & Outdoor Gear (12.0%) .
Base: 19,376 AI-verified stores with physical delivery and detected product categories (78.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,940 stores
2,507 stores
2,327 stores
1,753 stores
1,612 stores
1,420 stores
1,032 stores
941 stores
922 stores
895 stores
Visual Distribution
2,940 stores
2,507 stores
2,327 stores
1,753 stores
1,612 stores
1,420 stores
1,032 stores
941 stores
922 stores
895 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2940 | 15.17% |
| Health & Beauty | 2507 | 12.94% |
| Sporting Goods & Outdoor Gear | 2327 | 12.01% |
| Arts & Entertainment | 1753 | 9.05% |
| Home & Garden | 1612 | 8.32% |
| Food & Beverages | 1420 | 7.33% |
| Electronics & Technology | 1032 | 5.33% |
| Toys & Games | 941 | 4.86% |
| Business & Industrial | 922 | 4.76% |
| Tools & Hardware | 895 | 4.62% |
Payment Providers Distribution
Klarna stores with 37.0% among AI-verified physical stores (3,672 stores) , followed by Stripe Connect (12.6%) and PayPal (11.3%) .
Base: 5,973 AI-verified physical stores with detectable payment providers (24.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,672 stores
1,248 stores
1,127 stores
1,058 stores
685 stores
377 stores
374 stores
268 stores
257 stores
226 stores
Visual Distribution
3,672 stores
1,248 stores
1,127 stores
1,058 stores
685 stores
377 stores
374 stores
268 stores
257 stores
226 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 3672 | 36.95% |
| Stripe Connect | 1248 | 12.56% |
| PayPal | 1127 | 11.34% |
| MasterCard | 1058 | 10.65% |
| VISA | 685 | 6.89% |
| American Express | 377 | 3.79% |
| Apple Pay | 374 | 3.76% |
| Adyen | 268 | 2.70% |
| Google Pay | 257 | 2.59% |
| Bambora | 226 | 2.27% |
Shipping Carriers Distribution
PostNord stores with 30.2% among AI-verified physical stores (947 stores) , followed by DHL (16.8%) and UPS (14.1%) .
Base: 2,414 AI-verified physical stores with detectable shipping carriers (9.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
947 stores
525 stores
443 stores
319 stores
155 stores
154 stores
127 stores
112 stores
76 stores
64 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNord | 947 | 30.23% |
| DHL | 525 | 16.76% |
| UPS | 443 | 14.14% |
| Posten Norge | 319 | 10.18% |
| Schenker | 155 | 4.95% |
| FedEx | 154 | 4.92% |
| USPS | 127 | 4.05% |
| GLS | 112 | 3.57% |
| DPD | 76 | 2.43% |
| TNT | 64 | 2.04% |
Store Launch Timeline
Over the past 12 months, 4,197 new stores were launched in Norway , with the highest activity in 2026-05 (400 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
400 stores launched
413 stores launched
435 stores launched
354 stores launched
426 stores launched
343 stores launched
372 stores launched
411 stores launched
347 stores launched
331 stores launched
243 stores launched
122 stores launched
Monthly Trend
9.5% of last 12 months
9.8% of last 12 months
10.4% of last 12 months
8.4% of last 12 months
10.2% of last 12 months
8.2% of last 12 months
8.9% of last 12 months
9.8% of last 12 months
8.3% of last 12 months
7.9% of last 12 months
5.8% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 400 | 9.53% |
| 2026-04 | 413 | 9.84% |
| 2026-03 | 435 | 10.36% |
| 2026-02 | 354 | 8.43% |
| 2026-01 | 426 | 10.15% |
| 2025-12 | 343 | 8.17% |
| 2025-11 | 372 | 8.86% |
| 2025-10 | 411 | 9.79% |
| 2025-09 | 347 | 8.27% |
| 2025-08 | 331 | 7.89% |
| 2025-07 | 243 | 5.79% |
| 2025-06 | 122 | 2.91% |
Active Stores by Launch Year
Currently, 24,421 active stores in Norway are tracked in our database , with the most stores launched in 2026 (2,049 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,049 active stores
3,583 active stores
2,287 active stores
1,936 active stores
1,526 active stores
1,781 active stores
1,620 active stores
1,244 active stores
1,389 active stores
1,492 active stores
604 active stores
426 active stores
347 active stores
459 active stores
309 active stores
Distribution by Launch Year
8.4% of tracked active stores
14.7% of tracked active stores
9.4% of tracked active stores
7.9% of tracked active stores
6.2% of tracked active stores
7.3% of tracked active stores
6.6% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
2.5% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
1.9% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2049 | 8.39% |
| 2025 | 3583 | 14.67% |
| 2024 | 2287 | 9.36% |
| 2023 | 1936 | 7.93% |
| 2022 | 1526 | 6.25% |
| 2021 | 1781 | 7.29% |
| 2020 | 1620 | 6.63% |
| 2019 | 1244 | 5.09% |
| 2018 | 1389 | 5.69% |
| 2017 | 1492 | 6.11% |
| 2016 | 604 | 2.47% |
| 2015 | 426 | 1.74% |
| 2014 | 347 | 1.42% |
| 2013 | 459 | 1.88% |
| 2012 | 309 | 1.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Toys & Games
Shopify
Shopify - Food & Beverages
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.6k | 100.00% |
| Emails | 12.4k | 50.52% |
| Phones | 12.5k | 50.71% |
| Ecommerce platform | 24.6k | 100.00% |
| Couriers | 2.4k | 9.81% |
| Payment Providers | 6.0k | 24.26% |
| Categories | 19.9k | 80.96% |
| Social Media | 15.3k | 62.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Norway e-commerce landscape:
Analyze 24.6k verified e-commerce stores in Norway - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Norway e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Norway e-commerce intelligence?
-
We track 24.6k verified Norway e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.5% among stores with at least one detectable social profile (12,892 stores) , followed by Instagram (34.2%) and YouTube (8.4%) .
Base: 15,264 stores with any detectable social profile (62.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,892 stores
12,409 stores
3,038 stores
2,578 stores
1,776 stores
1,453 stores
1,419 stores
536 stores
127 stores
91 stores
Visual Distribution
12,892 stores
12,409 stores
3,038 stores
2,578 stores
1,776 stores
1,453 stores
1,419 stores
536 stores
127 stores
91 stores