Norway E-commerce Database

Explore 25.9k verified e-commerce stores in the Norway. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 43.8k with e-commerce signals. 25.9k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Shopify leads with 36.1% of stores with physical delivery (9,088 stores) , followed by WooCommerce (31.3%) and Custom (19.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.1%

9,088 stores

7,892 stores

Custom 19.1%

4,815 stores

1,082 stores

595 stores

595 stores

352 stores

329 stores

315 stores

134 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Norway
Platform Stores with Physical Delivery Percentage
Shopify 9088 36.07%
WooCommerce 7892 31.32%
Custom 4815 19.11%
Wix eCommerce 1082 4.29%
24nettbutikk 595 2.36%
Magento 595 2.36%
Squarespace Commerce 352 1.40%
Quickbutik 329 1.31%
PrestaShop 315 1.25%
nopCommerce 134 0.53%

Categories Distribution

Clothing & Accessories leads with 22.6% of all stores (3,937 stores) , followed by Health & Beauty (16.1%) and Home & Garden (7.8%) .

Base: 17,440 AI-verified stores with physical delivery and detected product categories (67.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 22.6%

3,937 stores

Health & Beauty 16.1%

2,802 stores

Home & Garden 7.8%

1,367 stores

Electronics & Technology 7.3%

1,272 stores

Sporting Goods & Outdoor Gear 7.2%

1,255 stores

Food & Beverages 6.9%

1,209 stores

Arts & Entertainment 5.3%

917 stores

Furniture & Home Decor 5.1%

888 stores

Jewelry & Watches 5.0%

865 stores

Vehicles & Parts 4.6%

799 stores

Visual Distribution

Distribution of top 10 Norway store categories (March 2026)
Distribution of categories in Norway e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3937 22.57%
Health & Beauty 2802 16.07%
Home & Garden 1367 7.84%
Electronics & Technology 1272 7.29%
Sporting Goods & Outdoor Gear 1255 7.20%
Food & Beverages 1209 6.93%
Arts & Entertainment 917 5.26%
Furniture & Home Decor 888 5.09%
Jewelry & Watches 865 4.96%
Vehicles & Parts 799 4.58%
Tools & Hardware 576 3.30%
Pets & Pet Supplies 507 2.91%
Gifts & Special Occasions 415 2.38%
Business & Industrial 328 1.88%
Toys & Games 303 1.74%

Payment Providers Distribution

Klarna leads with 36.4% among AI-verified physical stores (4,958 stores) , followed by Stripe Connect (12.6%) and PayPal (11.7%) .

Base: 7,956 AI-verified physical stores with detectable payment providers (30.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 36.4%

4,958 stores

1,721 stores

PayPal 11.7%

1,591 stores

1,419 stores

VISA 7.1%

972 stores

678 stores

571 stores

360 stores

Adyen 2.2%

303 stores

271 stores

Visual Distribution

Distribution of top 10 Norway payment providers (March 2026)
Distribution of payment providers in Norway e-commerce stores
Payment Provider Store Count Market Share
Klarna 4958 36.42%
Stripe Connect 1721 12.64%
PayPal 1591 11.69%
MasterCard 1419 10.42%
VISA 972 7.14%
American Express 678 4.98%
Apple Pay 571 4.19%
Google Pay 360 2.64%
Adyen 303 2.23%
Bambora 271 1.99%
Svea 258 1.90%
Bolt 255 1.87%
JCB 131 0.96%
AfterPay 64 0.47%
BitCoin 62 0.46%

Shipping Carriers Distribution

PostNord leads with 31.6% among AI-verified physical stores (1,353 stores) , followed by DHL (19.5%) and UPS (12.7%) .

Base: 3,350 AI-verified physical stores with detectable shipping carriers (12.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,353 stores

DHL 19.5%

833 stores

UPS 12.7%

543 stores

471 stores

FedEx 4.7%

200 stores

174 stores

GLS 3.8%

162 stores

USPS 3.3%

140 stores

TNT 2.2%

95 stores

DPD 2.1%

91 stores

Visual Distribution

Distribution of top 10 Norway shipping carriers (March 2026)
Distribution of shipping carriers in Norway e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 1353 31.64%
DHL 833 19.48%
UPS 543 12.70%
Posten Norge 471 11.01%
FedEx 200 4.68%
Schenker 174 4.07%
GLS 162 3.79%
USPS 140 3.27%
TNT 95 2.22%
DPD 91 2.13%
Hermes 49 1.15%
DSV 49 1.15%
Royal Mail 39 0.91%
Colissimo 39 0.91%
La Poste 38 0.89%

Store Launch Timeline

Over the past 12 months, 5,010 new stores were launched in Norway , with the highest activity in 2026-02 (382 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.6%

382 stores launched

2026-01 13.0%

653 stores launched

2025-12 10.1%

506 stores launched

2025-11 10.1%

508 stores launched

2025-10 10.5%

527 stores launched

2025-09 8.3%

418 stores launched

2025-08 8.1%

408 stores launched

2025-07 6.4%

319 stores launched

2025-06 6.8%

343 stores launched

2025-05 6.6%

330 stores launched

2025-04 6.5%

327 stores launched

2025-03 5.8%

289 stores launched

Monthly Trend

Monthly store launches in Norway (March 2026)
Monthly store launches in Norway over the past 12 months
Month Stores Launched Percentage
2026-02 382 7.62%
2026-01 653 13.03%
2025-12 506 10.10%
2025-11 508 10.14%
2025-10 527 10.52%
2025-09 418 8.34%
2025-08 408 8.14%
2025-07 319 6.37%
2025-06 343 6.85%
2025-05 330 6.59%
2025-04 327 6.53%
2025-03 289 5.77%

Active Stores by Launch Year

Currently, 25,689 active stores in Norway are tracked in our database , with the most stores launched in 2026 (1,040 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.0%

1,040 active stores

2025 18.1%

4,639 active stores

2024 10.3%

2,646 active stores

2023 8.5%

2,178 active stores

2022 6.5%

1,679 active stores

2021 7.6%

1,951 active stores

2020 6.6%

1,700 active stores

2019 4.9%

1,260 active stores

2018 5.6%

1,433 active stores

2017 6.2%

1,590 active stores

2016 2.4%

614 active stores

2015 1.7%

426 active stores

2014 1.4%

355 active stores

2013 1.9%

484 active stores

2012 1.2%

321 active stores

Distribution by Launch Year

Active stores in Norway by original launch year (March 2026)
Active stores in Norway by launch year
Launch Year Active Stores Percentage
2026 1040 4.05%
2025 4639 18.06%
2024 2646 10.30%
2023 2178 8.48%
2022 1679 6.54%
2021 1951 7.59%
2020 1700 6.62%
2019 1260 4.90%
2018 1433 5.58%
2017 1590 6.19%
2016 614 2.39%
2015 426 1.66%
2014 355 1.38%
2013 484 1.88%
2012 321 1.25%
2011 316 1.23%
2010 303 1.18%
2009 271 1.05%
2008 277 1.08%
2007 256 1.00%
2006 166 0.65%
2005 136 0.53%
2004 253 0.98%
2003 230 0.90%
2002 265 1.03%
2001 408 1.59%
2000 227 0.88%
1999 145 0.56%
1998 85 0.33%
1997 18 0.07%
1996 14 0.05%
1995 3 0.01%

Social Media Usage

Facebook leads with 35.3% among stores with at least one detectable social profile (13,435 stores) , followed by Instagram (34.0%) and YouTube (8.3%) .

Base: 15,953 stores with any detectable social profile (61.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.3%

13,435 stores

Instagram 34.0%

12,937 stores

YouTube 8.3%

3,147 stores

TikTok 7.1%

2,693 stores

LinkedIn 4.5%

1,715 stores

Twitter 4.3%

1,628 stores

Pinterest 4.2%

1,612 stores

X 1.5%

579 stores

WhatsApp 0.5%

181 stores

Vimeo 0.3%

111 stores

Visual Distribution

Distribution of social media platforms in Norway (March 2026)
Distribution of social media platforms in Norway e-commerce stores
Social Platform Store Count Market Share
Facebook 13435 35.32%
Instagram 12937 34.01%
YouTube 3147 8.27%
TikTok 2693 7.08%
LinkedIn 1715 4.51%
Twitter 1628 4.28%
Pinterest 1612 4.24%
X 579 1.52%
WhatsApp 181 0.48%
Vimeo 111 0.29%

Data Coverage

Field Rows count Coverage
Website 25.9k 100.00%
Emails 15.8k 61.12%
Phones 9.0k 34.60%
Ecommerce platform 25.9k 100.00%
Couriers 3.4k 12.93%
Payment Providers 8.0k 30.70%
Categories 18.2k 70.11%
Social Media 16.0k 61.56%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Norway e-commerce landscape:

Analyze 25.9k verified e-commerce stores in Norway - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Norway e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Norway e-commerce intelligence?

We track 25.9k verified Norway e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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