Norway E-commerce Market
Explore 26.5k verified e-commerce stores in the Norway. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 43.7k with e-commerce signals. 26.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 35.4% of stores with physical delivery (8,835 stores) , followed by WooCommerce (31.6%) and Custom (20.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,835 stores
7,902 stores
5,077 stores
1,021 stores
557 stores
413 stores
328 stores
326 stores
292 stores
237 stores
Visual Distribution
8,835 stores
7,902 stores
5,077 stores
1,021 stores
557 stores
413 stores
328 stores
326 stores
292 stores
237 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 8835 | 35.36% |
| WooCommerce | 7902 | 31.62% |
| Custom | 5077 | 20.32% |
| Wix eCommerce | 1021 | 4.09% |
| Magento | 557 | 2.23% |
| Squarespace Commerce | 413 | 1.65% |
| Quickbutik | 328 | 1.31% |
| Mystore.no, 24nettbutikk | 326 | 1.30% |
| 24nettbutikk, Mystore.no | 292 | 1.17% |
| PrestaShop | 237 | 0.95% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 23.7% share of all Norway e-commerce stores (9,639) , with WooCommerce at 40.5% and Custom at 12.5% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
9,639 stores
16,509 stores
5,077 stores
4,572 stores
619 stores
3,081 stores
340 stores
332 stores
293 stores
258 stores
Visual Distribution
9,639 stores
16,509 stores
5,077 stores
4,572 stores
619 stores
3,081 stores
340 stores
332 stores
293 stores
258 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 9639 | 23.67% |
| WooCommerce | 16509 | 40.54% |
| Custom | 5077 | 12.47% |
| Wix eCommerce | 4572 | 11.23% |
| Magento | 619 | 1.52% |
| Squarespace Commerce | 3081 | 7.57% |
| Quickbutik | 340 | 0.83% |
| Mystore.no, 24nettbutikk | 332 | 0.82% |
| 24nettbutikk, Mystore.no | 293 | 0.72% |
| PrestaShop | 258 | 0.63% |
Categories Distribution
Clothing & Accessories stores with 15.3% of all stores (3,196 stores) , followed by Health & Beauty (13.5%) and Sporting Goods & Outdoor Gear (12.1%) .
Base: 20,833 AI-verified stores with physical delivery and detected product categories (78.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,196 stores
2,811 stores
2,514 stores
1,845 stores
1,716 stores
1,507 stores
1,089 stores
1,011 stores
959 stores
950 stores
Visual Distribution
3,196 stores
2,811 stores
2,514 stores
1,845 stores
1,716 stores
1,507 stores
1,089 stores
1,011 stores
959 stores
950 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3196 | 15.34% |
| Health & Beauty | 2811 | 13.49% |
| Sporting Goods & Outdoor Gear | 2514 | 12.07% |
| Arts & Entertainment | 1845 | 8.86% |
| Home & Garden | 1716 | 8.24% |
| Food & Beverages | 1507 | 7.23% |
| Electronics & Technology | 1089 | 5.23% |
| Toys & Games | 1011 | 4.85% |
| Business & Industrial | 959 | 4.60% |
| Tools & Hardware | 950 | 4.56% |
Payment Providers Distribution
Klarna stores with 36.3% among AI-verified physical stores (3,945 stores) , followed by Stripe Connect (11.9%) and PayPal (11.9%) .
Base: 6,534 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,945 stores
1,298 stores
1,296 stores
1,183 stores
740 stores
443 stores
438 stores
291 stores
273 stores
272 stores
Visual Distribution
3,945 stores
1,298 stores
1,296 stores
1,183 stores
740 stores
443 stores
438 stores
291 stores
273 stores
272 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 3945 | 36.29% |
| Stripe Connect | 1298 | 11.94% |
| PayPal | 1296 | 11.92% |
| MasterCard | 1183 | 10.88% |
| VISA | 740 | 6.81% |
| American Express | 443 | 4.08% |
| Apple Pay | 438 | 4.03% |
| Adyen | 291 | 2.68% |
| Bambora | 273 | 2.51% |
| Google Pay | 272 | 2.50% |
Shipping Carriers Distribution
PostNord stores with 29.6% among AI-verified physical stores (1,019 stores) , followed by DHL (16.6%) and UPS (14.4%) .
Base: 2,629 AI-verified physical stores with detectable shipping carriers (9.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,019 stores
573 stores
495 stores
348 stores
181 stores
159 stores
155 stores
128 stores
86 stores
78 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNord | 1019 | 29.57% |
| DHL | 573 | 16.63% |
| UPS | 495 | 14.36% |
| Posten Norge | 348 | 10.10% |
| FedEx | 181 | 5.25% |
| Schenker | 159 | 4.61% |
| USPS | 155 | 4.50% |
| GLS | 128 | 3.71% |
| DPD | 86 | 2.50% |
| TNT | 78 | 2.26% |
Store Launch Timeline
Over the past 12 months, 4,929 new stores were launched in Norway , with the highest activity in 2026-04 (429 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
429 stores launched
514 stores launched
453 stores launched
549 stores launched
432 stores launched
484 stores launched
483 stores launched
403 stores launched
381 stores launched
287 stores launched
347 stores launched
167 stores launched
Monthly Trend
8.7% of last 12 months
10.4% of last 12 months
9.2% of last 12 months
11.1% of last 12 months
8.8% of last 12 months
9.8% of last 12 months
9.8% of last 12 months
8.2% of last 12 months
7.7% of last 12 months
5.8% of last 12 months
7.0% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 429 | 8.70% |
| 2026-03 | 514 | 10.43% |
| 2026-02 | 453 | 9.19% |
| 2026-01 | 549 | 11.14% |
| 2025-12 | 432 | 8.76% |
| 2025-11 | 484 | 9.82% |
| 2025-10 | 483 | 9.80% |
| 2025-09 | 403 | 8.18% |
| 2025-08 | 381 | 7.73% |
| 2025-07 | 287 | 5.82% |
| 2025-06 | 347 | 7.04% |
| 2025-05 | 167 | 3.39% |
Active Stores by Launch Year
Currently, 26,312 active stores in Norway are tracked in our database , with the most stores launched in 2026 (1,988 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,988 active stores
4,269 active stores
2,553 active stores
2,130 active stores
1,636 active stores
1,928 active stores
1,714 active stores
1,310 active stores
1,473 active stores
1,575 active stores
629 active stores
434 active stores
365 active stores
485 active stores
322 active stores
Distribution by Launch Year
7.6% of tracked active stores
16.2% of tracked active stores
9.7% of tracked active stores
8.1% of tracked active stores
6.2% of tracked active stores
7.3% of tracked active stores
6.5% of tracked active stores
5.0% of tracked active stores
5.6% of tracked active stores
6.0% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1988 | 7.56% |
| 2025 | 4269 | 16.22% |
| 2024 | 2553 | 9.70% |
| 2023 | 2130 | 8.10% |
| 2022 | 1636 | 6.22% |
| 2021 | 1928 | 7.33% |
| 2020 | 1714 | 6.51% |
| 2019 | 1310 | 4.98% |
| 2018 | 1473 | 5.60% |
| 2017 | 1575 | 5.99% |
| 2016 | 629 | 2.39% |
| 2015 | 434 | 1.65% |
| 2014 | 365 | 1.39% |
| 2013 | 485 | 1.84% |
| 2012 | 322 | 1.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Shopify
Shopify - Clothing & Accessories
WooCommerce
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.5k | 100.00% |
| Emails | 13.8k | 52.08% |
| Phones | 13.3k | 50.25% |
| Ecommerce platform | 26.5k | 100.00% |
| Couriers | 2.6k | 9.91% |
| Payment Providers | 6.5k | 24.64% |
| Categories | 21.4k | 80.79% |
| Social Media | 16.2k | 61.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Norway e-commerce landscape:
Analyze 26.5k verified e-commerce stores in Norway - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Norway e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Norway e-commerce intelligence?
-
We track 26.5k verified Norway e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.4% among stores with at least one detectable social profile (13,675 stores) , followed by Instagram (34.0%) and YouTube (8.4%) .
Base: 16,207 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,675 stores
13,155 stores
3,240 stores
2,771 stores
1,871 stores
1,566 stores
1,548 stores
569 stores
141 stores
100 stores
Visual Distribution
13,675 stores
13,155 stores
3,240 stores
2,771 stores
1,871 stores
1,566 stores
1,548 stores
569 stores
141 stores
100 stores