Norway E-commerce Market
Explore 26.4k verified e-commerce stores in the Norway. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 70.5k with e-commerce signals. 26.4k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 35.2% of stores with physical delivery (9,274 stores) , followed by WooCommerce (29.2%) and Custom (19.4%) .
Base: 26,384 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,274 stores
7,713 stores
5,112 stores
866 stores
537 stores
516 stores
387 stores
280 stores
264 stores
196 stores
Visual Distribution
9,274 stores
7,713 stores
5,112 stores
866 stores
537 stores
516 stores
387 stores
280 stores
264 stores
196 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 9274 | 35.15% |
| WooCommerce | 7713 | 29.23% |
| Custom | 5112 | 19.38% |
| Wix eCommerce | 866 | 3.28% |
| 24nettbutikk | 537 | 2.04% |
| Magento | 516 | 1.96% |
| Squarespace Commerce | 387 | 1.47% |
| Quickbutik | 280 | 1.06% |
| PrestaShop | 264 | 1.00% |
| JouwWeb | 196 | 0.74% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 22.0% share of detected Norway e-commerce signals (15,532) , with WooCommerce at 36.2% and Custom at 13.3% (October 2026) .
Base: 70,478 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,532 websites
25,496 websites
9,381 websites
7,519 websites
927 websites
1,376 websites
4,529 websites
422 websites
528 websites
251 websites
Visual Distribution
15,532 websites
25,496 websites
9,381 websites
7,519 websites
927 websites
1,376 websites
4,529 websites
422 websites
528 websites
251 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 15532 | 22.04% |
| WooCommerce | 25496 | 36.18% |
| Custom | 9381 | 13.31% |
| Wix eCommerce | 7519 | 10.67% |
| 24nettbutikk | 927 | 1.32% |
| Magento | 1376 | 1.95% |
| Squarespace Commerce | 4529 | 6.43% |
| Quickbutik | 422 | 0.60% |
| PrestaShop | 528 | 0.75% |
| JouwWeb | 251 | 0.36% |
Categories Distribution
Clothing & Accessories stores with 12.5% of all stores (3,285 stores) , followed by Health & Beauty (10.3%) and Sporting Goods & Outdoor Gear (9.5%) .
Base: 26,384 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,285 stores
2,708 stores
2,494 stores
1,873 stores
1,503 stores
1,463 stores
1,093 stores
965 stores
951 stores
912 stores
Visual Distribution
3,285 stores
2,708 stores
2,494 stores
1,873 stores
1,503 stores
1,463 stores
1,093 stores
965 stores
951 stores
912 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3285 | 12.45% |
| Health & Beauty | 2708 | 10.26% |
| Sporting Goods & Outdoor Gear | 2494 | 9.45% |
| Arts & Entertainment | 1873 | 7.10% |
| Food & Beverages | 1503 | 5.70% |
| Home & Garden | 1463 | 5.55% |
| Toys & Games | 1093 | 4.14% |
| Electronics & Technology | 965 | 3.66% |
| Business & Industrial | 951 | 3.60% |
| Tools & Hardware | 912 | 3.46% |
Payment Providers Distribution
Klarna accounts for 15.5% of displayed detection occurrences (9,724 occurrences) , followed by Vipps MobilePay (14.4%) and VISA (13.9%) .
Base: 62,674 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
9,724 occurrences
9,030 occurrences
8,707 occurrences
8,621 occurrences
6,783 occurrences
6,725 occurrences
4,443 occurrences
3,423 occurrences
2,908 occurrences
2,310 occurrences
Visual Distribution
9,724 occurrences
9,030 occurrences
8,707 occurrences
8,621 occurrences
6,783 occurrences
6,725 occurrences
4,443 occurrences
3,423 occurrences
2,908 occurrences
2,310 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 9724 | 15.52% |
| Vipps MobilePay | 9030 | 14.41% |
| VISA | 8707 | 13.89% |
| MasterCard | 8621 | 13.76% |
| Apple Pay | 6783 | 10.82% |
| PayPal | 6725 | 10.73% |
| American Express | 4443 | 7.09% |
| Stripe | 3423 | 5.46% |
| Maestro | 2908 | 4.64% |
| Shop Pay | 2310 | 3.69% |
Shipping Carriers Distribution
Posten Norge accounts for 34.4% of displayed detection occurrences (7,205 occurrences) , followed by Bring (26.8%) and PostNord (19.4%) .
Base: 20,932 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
7,205 occurrences
5,603 occurrences
4,070 occurrences
1,298 occurrences
789 occurrences
747 occurrences
443 occurrences
273 occurrences
258 occurrences
246 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Posten Norge | 7205 | 34.42% |
| Bring | 5603 | 26.77% |
| PostNord | 4070 | 19.44% |
| DHL | 1298 | 6.20% |
| Helthjem | 789 | 3.77% |
| UPS | 747 | 3.57% |
| FedEx | 443 | 2.12% |
| GLS | 273 | 1.30% |
| USPS | 258 | 1.23% |
| Schenker | 246 | 1.18% |
Store Launch Timeline
Over the past 12 months, 5,474 new stores were launched in Norway , with the highest activity in 2026-09 (810 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
810 stores launched
872 stores launched
498 stores launched
446 stores launched
405 stores launched
457 stores launched
461 stores launched
374 stores launched
392 stores launched
332 stores launched
359 stores launched
68 stores launched
Monthly Trend
14.8% of last 12 months
15.9% of last 12 months
9.1% of last 12 months
8.1% of last 12 months
7.4% of last 12 months
8.3% of last 12 months
8.4% of last 12 months
6.8% of last 12 months
7.2% of last 12 months
6.1% of last 12 months
6.6% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 810 | 14.80% |
| 2026-08 | 872 | 15.93% |
| 2026-07 | 498 | 9.10% |
| 2026-06 | 446 | 8.15% |
| 2026-05 | 405 | 7.40% |
| 2026-04 | 457 | 8.35% |
| 2026-03 | 461 | 8.42% |
| 2026-02 | 374 | 6.83% |
| 2026-01 | 392 | 7.16% |
| 2025-12 | 332 | 6.07% |
| 2025-11 | 359 | 6.56% |
| 2025-10 | 68 | 1.24% |
Active Stores by Launch Year
Currently, 26,177 active stores in Norway are tracked in our database , with the most stores launched in 2026 (4,974 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,974 active stores
3,224 active stores
2,189 active stores
1,896 active stores
1,468 active stores
1,706 active stores
1,531 active stores
1,186 active stores
1,285 active stores
1,420 active stores
575 active stores
387 active stores
333 active stores
452 active stores
305 active stores
Distribution by Launch Year
19.0% of tracked active stores
12.3% of tracked active stores
8.4% of tracked active stores
7.2% of tracked active stores
5.6% of tracked active stores
6.5% of tracked active stores
5.8% of tracked active stores
4.5% of tracked active stores
4.9% of tracked active stores
5.4% of tracked active stores
2.2% of tracked active stores
1.5% of tracked active stores
1.3% of tracked active stores
1.7% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4974 | 19.00% |
| 2025 | 3224 | 12.32% |
| 2024 | 2189 | 8.36% |
| 2023 | 1896 | 7.24% |
| 2022 | 1468 | 5.61% |
| 2021 | 1706 | 6.52% |
| 2020 | 1531 | 5.85% |
| 2019 | 1186 | 4.53% |
| 2018 | 1285 | 4.91% |
| 2017 | 1420 | 5.42% |
| 2016 | 575 | 2.20% |
| 2015 | 387 | 1.48% |
| 2014 | 333 | 1.27% |
| 2013 | 452 | 1.73% |
| 2012 | 305 | 1.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Toys & Games
Custom - Food & Beverages
Shopify
Shopify
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.4k | 100.00% |
| Emails | 21.8k | 82.59% |
| Phones | 15.8k | 60.03% |
| Ecommerce platform | 26.4k | 100.00% |
| Couriers | 11.5k | 43.68% |
| Payment Providers | 19.1k | 72.30% |
| Categories | 21.2k | 80.29% |
| Social Media | 15k | 56.89% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Norway e-commerce landscape:
Analyze 26.4k verified e-commerce stores in Norway - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Norway e-commerce intelligence?
-
We track 26.4k verified Norway e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.3% of displayed detection occurrences (12,494 occurrences) , followed by Instagram (34.5%) and YouTube (8.1%) .
Base: 35,398 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,494 occurrences
12,227 occurrences
2,852 occurrences
2,705 occurrences
1,597 occurrences
1,518 occurrences
1,403 occurrences
429 occurrences
88 occurrences
85 occurrences
Visual Distribution
12,494 occurrences
12,227 occurrences
2,852 occurrences
2,705 occurrences
1,597 occurrences
1,518 occurrences
1,403 occurrences
429 occurrences
88 occurrences
85 occurrences