Norway E-commerce Database

Explore 28.2k e-commerce stores in the Norway. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 39.2% of stores with physical delivery (10,746 stores) , followed by WooCommerce (32.7%) and Custom (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 39.2%

10,746 stores

8,952 stores

Custom 14.0%

3,849 stores

1,349 stores

642 stores

617 stores

451 stores

339 stores

323 stores

134 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Norway
Platform Stores with Physical Delivery Percentage
Shopify 10746 39.22%
WooCommerce 8952 32.67%
Custom 3849 14.05%
Wix eCommerce 1349 4.92%
24nettbutikk 642 2.34%
Magento 617 2.25%
Squarespace Commerce 451 1.65%
PrestaShop 339 1.24%
Quickbutik 323 1.18%
nopCommerce 134 0.49%

All Stores Distribution

Shopify holds 27.5% share of all Norway e-commerce stores (11,075) , with WooCommerce at 40.4% and Custom at 9.5% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 27.5%

11,075 stores

16,306 stores

3,849 stores

4,829 stores

662 stores

665 stores

2,133 stores

345 stores

330 stores

139 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Norway
Platform Total Stores Percentage
Shopify 11075 27.46%
WooCommerce 16306 40.43%
Custom 3849 9.54%
Wix eCommerce 4829 11.97%
24nettbutikk 662 1.64%
Magento 665 1.65%
Squarespace Commerce 2133 5.29%
PrestaShop 345 0.86%
Quickbutik 330 0.82%
nopCommerce 139 0.34%

Categories Distribution

Clothing & Accessories leads with 22.2% of all stores (4,034 stores) , followed by Health & Beauty (15.8%) and Home & Garden (7.8%) .

Top 10 Categories

Clothing & Accessories 22.2%

4,034 stores

Health & Beauty 15.8%

2,879 stores

Home & Garden 7.8%

1,427 stores

Food & Beverages 7.4%

1,348 stores

Sporting Goods & Outdoor Gear 7.3%

1,320 stores

Electronics & Technology 6.9%

1,253 stores

Arts & Entertainment 5.8%

1,056 stores

Furniture & Home Decor 5.0%

916 stores

Jewelry & Watches 5.0%

908 stores

Vehicles & Parts 4.6%

837 stores

Visual Distribution

Distribution of top 10 Norway store categories (January 2026)
Distribution of categories in Norway e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4034 22.18%
Health & Beauty 2879 15.83%
Home & Garden 1427 7.85%
Food & Beverages 1348 7.41%
Sporting Goods & Outdoor Gear 1320 7.26%
Electronics & Technology 1253 6.89%
Arts & Entertainment 1056 5.81%
Furniture & Home Decor 916 5.04%
Jewelry & Watches 908 4.99%
Vehicles & Parts 837 4.60%
Tools & Hardware 565 3.11%
Pets & Pet Supplies 515 2.83%
Business & Industrial 414 2.28%
Gifts & Special Occasions 401 2.21%
Toys & Games 311 1.71%

Payment Providers Distribution

Klarna leads with 36.1% among AI-verified physical stores (5,035 stores) , followed by Stripe Connect (13.2%) and PayPal (11.7%) .

Base: 8,251 AI-verified physical stores with detectable payment providers (29.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 36.1%

5,035 stores

1,836 stores

PayPal 11.7%

1,628 stores

1,440 stores

VISA 7.6%

1,057 stores

662 stores

544 stores

332 stores

306 stores

Adyen 2.2%

306 stores

Visual Distribution

Distribution of top 10 Norway payment providers (January 2026)
Distribution of payment providers in Norway e-commerce stores
Payment Provider Store Count Market Share
Klarna 5035 36.07%
Stripe Connect 1836 13.15%
PayPal 1628 11.66%
MasterCard 1440 10.32%
VISA 1057 7.57%
American Express 662 4.74%
Apple Pay 544 3.90%
Google Pay 332 2.38%
Bambora 306 2.19%
Adyen 306 2.19%
Bolt 293 2.10%
Svea 273 1.96%
JCB 104 0.75%
Paddle 82 0.59%
AfterPay 61 0.44%

Shipping Carriers Distribution

PostNord leads with 30.8% among AI-verified physical stores (1,306 stores) , followed by DHL (20.2%) and UPS (12.1%) .

Base: 3,300 AI-verified physical stores with detectable shipping carriers (11.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,306 stores

DHL 20.2%

854 stores

UPS 12.1%

514 stores

489 stores

FedEx 4.6%

197 stores

186 stores

GLS 4.3%

182 stores

USPS 2.7%

113 stores

DPD 2.2%

93 stores

TNT 2.1%

91 stores

Visual Distribution

Distribution of top 10 Norway shipping carriers (January 2026)
Distribution of shipping carriers in Norway e-commerce stores
Shipping Carrier Store Count Market Share
PostNord 1306 30.82%
DHL 854 20.16%
UPS 514 12.13%
Posten Norge 489 11.54%
FedEx 197 4.65%
Schenker 186 4.39%
GLS 182 4.30%
USPS 113 2.67%
DPD 93 2.19%
TNT 91 2.15%
Hermes 54 1.27%
DSV 52 1.23%
Speedy 45 1.06%
Royal Mail 32 0.76%
Deutsche Post 29 0.68%

Store Launch Timeline

Over the past 12 months, 5,740 new stores were launched in Norway , with the highest activity in 2025-12 (370 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.4%

370 stores launched

2025-11 10.0%

575 stores launched

2025-10 10.3%

590 stores launched

2025-09 10.2%

584 stores launched

2025-08 9.7%

555 stores launched

2025-07 9.3%

532 stores launched

2025-06 8.4%

481 stores launched

2025-05 8.7%

500 stores launched

2025-04 7.8%

445 stores launched

2025-03 8.5%

486 stores launched

2025-02 7.8%

445 stores launched

2025-01 3.1%

177 stores launched

Monthly Trend

Monthly store launches in Norway (January 2026)
Monthly store launches in Norway over the past 12 months
Month Stores Launched Percentage
2025-12 370 6.45%
2025-11 575 10.02%
2025-10 590 10.28%
2025-09 584 10.17%
2025-08 555 9.67%
2025-07 532 9.27%
2025-06 481 8.38%
2025-05 500 8.71%
2025-04 445 7.75%
2025-03 486 8.47%
2025-02 445 7.75%
2025-01 177 3.08%

Active Stores by Launch Year

Currently, 27,930 active stores in Norway are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 21.4%

5,967 active stores

2024 10.7%

2,993 active stores

2023 8.5%

2,385 active stores

2022 6.5%

1,827 active stores

2021 7.6%

2,122 active stores

2020 6.5%

1,811 active stores

2019 4.9%

1,379 active stores

2018 5.5%

1,543 active stores

2017 5.9%

1,660 active stores

2016 2.5%

712 active stores

2015 1.7%

468 active stores

2014 1.4%

394 active stores

2013 1.9%

530 active stores

2012 1.3%

352 active stores

Distribution by Launch Year

Active stores in Norway by original launch year (January 2026)
Active stores in Norway by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 5967 21.36%
2024 2993 10.72%
2023 2385 8.54%
2022 1827 6.54%
2021 2122 7.60%
2020 1811 6.48%
2019 1379 4.94%
2018 1543 5.52%
2017 1660 5.94%
2016 712 2.55%
2015 468 1.68%
2014 394 1.41%
2013 530 1.90%
2012 352 1.26%
2011 371 1.33%
2010 325 1.16%
2009 297 1.06%
2008 305 1.09%
2007 281 1.01%
2006 192 0.69%
2005 156 0.56%
2004 283 1.01%
2003 268 0.96%
2002 289 1.03%
2001 459 1.64%
2000 261 0.93%
1999 167 0.60%
1998 92 0.33%
1997 25 0.09%
1996 14 0.05%
1995 1 0.00%

Social Media Usage

Facebook leads with 35.9% among stores with at least one detectable social profile (14,328 stores) , followed by Instagram (34.4%) and YouTube (8.1%) .

Base: 17,141 stores with any detectable social profile (60.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.9%

14,328 stores

Instagram 34.4%

13,730 stores

YouTube 8.1%

3,251 stores

TikTok 7.1%

2,850 stores

LinkedIn 4.6%

1,819 stores

Twitter 4.2%

1,659 stores

Pinterest 3.9%

1,555 stores

X 1.2%

484 stores

WhatsApp 0.3%

124 stores

Vimeo 0.3%

118 stores

Visual Distribution

Distribution of social media platforms in Norway (January 2026)
Distribution of social media platforms in Norway e-commerce stores
Social Platform Store Count Market Share
Facebook 14328 35.89%
Instagram 13730 34.40%
YouTube 3251 8.14%
TikTok 2850 7.14%
LinkedIn 1819 4.56%
Twitter 1659 4.16%
Pinterest 1555 3.90%
X 484 1.21%
WhatsApp 124 0.31%
Vimeo 118 0.30%

Dataset Coverage

Field Rows count Coverage
Website 28.2k 100.00%
Emails 17.6k 62.55%
Phones 10.0k 35.45%
Ecommerce platform 28.2k 100.00%
Couriers 3.3k 11.70%
Payment Providers 8.3k 29.24%
Categories 18.9k 67.06%
Social Media 17.1k 60.75%

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Frequently Asked Questions

What data is included in the Norway E-commerce Database?

Our database covers over 28.2k Norway physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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