Wix eCommerce Market Share & Real Store Usage
Explore 271.4k verified e-commerce stores built on Wix eCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.7m domains. 271.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
271.4k verified active stores out of 1.7m detected · 15.7% verification rate
Categories Distribution
Clothing & Accessories stores with 15.7% of all stores (42,727 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (9.5%) .
Base: 271,423 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
42,727 stores
42,055 stores
25,782 stores
23,557 stores
19,637 stores
15,609 stores
13,610 stores
12,442 stores
11,397 stores
10,879 stores
Visual Distribution
42,727 stores
42,055 stores
25,782 stores
23,557 stores
19,637 stores
15,609 stores
13,610 stores
12,442 stores
11,397 stores
10,879 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 42727 | 15.74% |
| Health & Beauty | 42055 | 15.49% |
| Food & Beverages | 25782 | 9.50% |
| Arts & Entertainment | 23557 | 8.68% |
| Sporting Goods & Outdoor Gear | 19637 | 7.23% |
| Jewelry & Watches | 15609 | 5.75% |
| Gifts & Special Occasions | 13610 | 5.01% |
| Toys & Games | 12442 | 4.58% |
| Home & Garden | 11397 | 4.20% |
| Electronics & Technology | 10879 | 4.01% |
Payment Providers Distribution
PayPal accounts for 43.5% of displayed detection occurrences (80,650 occurrences) , followed by VISA (11.3%) and MasterCard (10.9%) .
Base: 185,576 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
80,650 occurrences
20,955 occurrences
20,189 occurrences
15,291 occurrences
13,128 occurrences
9,784 occurrences
8,367 occurrences
6,509 occurrences
5,358 occurrences
5,345 occurrences
Visual Distribution
80,650 occurrences
20,955 occurrences
20,189 occurrences
15,291 occurrences
13,128 occurrences
9,784 occurrences
8,367 occurrences
6,509 occurrences
5,358 occurrences
5,345 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 80650 | 43.46% |
| VISA | 20955 | 11.29% |
| MasterCard | 20189 | 10.88% |
| American Express | 15291 | 8.24% |
| Stripe | 13128 | 7.07% |
| Discover | 9784 | 5.27% |
| Apple Pay | 8367 | 4.51% |
| Boleto | 6509 | 3.51% |
| Google Pay | 5358 | 2.89% |
| Klarna | 5345 | 2.88% |
Shipping Carriers Distribution
USPS accounts for 24.9% of displayed detection occurrences (15,672 occurrences) , followed by UPS (16.9%) and DHL (12.6%) .
Base: 63,021 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
15,672 occurrences
10,670 occurrences
7,955 occurrences
7,875 occurrences
7,074 occurrences
3,367 occurrences
3,215 occurrences
2,490 occurrences
2,361 occurrences
2,342 occurrences
Visual Distribution
15,672 occurrences
10,670 occurrences
7,955 occurrences
7,875 occurrences
7,074 occurrences
3,367 occurrences
3,215 occurrences
2,490 occurrences
2,361 occurrences
2,342 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 15672 | 24.87% |
| UPS | 10670 | 16.93% |
| DHL | 7955 | 12.62% |
| FedEx | 7875 | 12.50% |
| Royal Mail | 7074 | 11.22% |
| Colissimo | 3367 | 5.34% |
| Correios | 3215 | 5.10% |
| Australia Post | 2490 | 3.95% |
| DPD | 2361 | 3.75% |
| La Poste | 2342 | 3.72% |
Store Launch Timeline
Over the past 12 months, 62,595 new stores were launched in Wix eCommerce , with the highest activity in 2026-09 (7,917 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,917 stores launched
7,758 stores launched
6,634 stores launched
7,540 stores launched
7,514 stores launched
5,616 stores launched
4,632 stores launched
3,825 stores launched
3,752 stores launched
3,060 stores launched
3,664 stores launched
683 stores launched
Monthly Trend
12.6% of last 12 months
12.4% of last 12 months
10.6% of last 12 months
12.0% of last 12 months
12.0% of last 12 months
9.0% of last 12 months
7.4% of last 12 months
6.1% of last 12 months
6.0% of last 12 months
4.9% of last 12 months
5.9% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 7917 | 12.65% |
| 2026-08 | 7758 | 12.39% |
| 2026-07 | 6634 | 10.60% |
| 2026-06 | 7540 | 12.05% |
| 2026-05 | 7514 | 12.00% |
| 2026-04 | 5616 | 8.97% |
| 2026-03 | 4632 | 7.40% |
| 2026-02 | 3825 | 6.11% |
| 2026-01 | 3752 | 5.99% |
| 2025-12 | 3060 | 4.89% |
| 2025-11 | 3664 | 5.85% |
| 2025-10 | 683 | 1.09% |
Active Stores by Launch Year
Currently, 271,369 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2026 (57,478 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
57,478 active stores
33,699 active stores
25,118 active stores
20,443 active stores
18,026 active stores
22,886 active stores
23,317 active stores
12,025 active stores
11,865 active stores
9,735 active stores
4,809 active stores
3,971 active stores
4,165 active stores
4,950 active stores
2,554 active stores
Distribution by Launch Year
21.2% of tracked active stores
12.4% of tracked active stores
9.3% of tracked active stores
7.5% of tracked active stores
6.6% of tracked active stores
8.4% of tracked active stores
8.6% of tracked active stores
4.4% of tracked active stores
4.4% of tracked active stores
3.6% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
1.5% of tracked active stores
1.8% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 57478 | 21.18% |
| 2025 | 33699 | 12.42% |
| 2024 | 25118 | 9.26% |
| 2023 | 20443 | 7.53% |
| 2022 | 18026 | 6.64% |
| 2021 | 22886 | 8.43% |
| 2020 | 23317 | 8.59% |
| 2019 | 12025 | 4.43% |
| 2018 | 11865 | 4.37% |
| 2017 | 9735 | 3.59% |
| 2016 | 4809 | 1.77% |
| 2015 | 3971 | 1.46% |
| 2014 | 4165 | 1.53% |
| 2013 | 4950 | 1.82% |
| 2012 | 2554 | 0.94% |
Geographic Distribution
United States stores with 33.5% (91,052 active verified stores) , followed by United Kingdom (10.5%) and Brazil (8.1%) .
Base: 271,423 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
91,052 active verified stores
28,556 active verified stores
22,011 active verified stores
10,911 active verified stores
10,525 active verified stores
8,637 active verified stores
8,472 active verified stores
6,359 active verified stores
5,833 active verified stores
4,727 active verified stores
Visual Distribution
91,052 active verified stores
28,556 active verified stores
22,011 active verified stores
10,911 active verified stores
10,525 active verified stores
8,637 active verified stores
8,472 active verified stores
6,359 active verified stores
5,833 active verified stores
4,727 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 91052 | 33.55% |
| United Kingdom | 28556 | 10.52% |
| Brazil | 22011 | 8.11% |
| France | 10911 | 4.02% |
| Canada | 10525 | 3.88% |
| India | 8637 | 3.18% |
| Australia | 8472 | 3.12% |
| Germany | 6359 | 2.34% |
| Turkey | 5833 | 2.15% |
| Japan | 4727 | 1.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Wix eCommerce
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce
Wix eCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
Wix eCommerce - Pets & Pet Supplies
Wix eCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 1m | 60.32% |
| Phones | 660.1k | 38.25% |
| Ecommerce platform | 1.7m | 100.00% |
| Couriers | 92.5k | 5.36% |
| Payment Providers | 242.4k | 14.04% |
| Categories | 393.7k | 22.81% |
| Social Media | 1.4m | 79.63% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix eCommerce e-commerce landscape:
Analyze 271.4k verified e-commerce stores on Wix eCommerce - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix eCommerce e-commerce intelligence?
-
We track 271.4k verified Wix eCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.6% of displayed detection occurrences (205,105 occurrences) , followed by Facebook (29.4%) and YouTube (8.8%) .
Base: 610,395 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
205,105 occurrences
179,393 occurrences
53,443 occurrences
52,310 occurrences
50,564 occurrences
28,052 occurrences
22,303 occurrences
11,832 occurrences
6,917 occurrences
476 occurrences
Visual Distribution
205,105 occurrences
179,393 occurrences
53,443 occurrences
52,310 occurrences
50,564 occurrences
28,052 occurrences
22,303 occurrences
11,832 occurrences
6,917 occurrences
476 occurrences