Wix eCommerce Market Share & Real Store Usage
Explore 274.7k verified e-commerce stores built on Wix eCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.2m domains. 274.7k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
274.7k verified active stores out of 1.2m detected · 22.7% verification rate
Categories Distribution
Clothing & Accessories stores with 17.3% of all stores (41,880 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (12.0%) .
Base: 242,677 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
41,880 stores
40,567 stores
29,183 stores
25,443 stores
19,617 stores
16,258 stores
14,598 stores
13,493 stores
12,253 stores
7,128 stores
Visual Distribution
41,880 stores
40,567 stores
29,183 stores
25,443 stores
19,617 stores
16,258 stores
14,598 stores
13,493 stores
12,253 stores
7,128 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 41880 | 17.26% |
| Health & Beauty | 40567 | 16.72% |
| Food & Beverages | 29183 | 12.03% |
| Arts & Entertainment | 25443 | 10.48% |
| Sporting Goods & Outdoor Gear | 19617 | 8.08% |
| Jewelry & Watches | 16258 | 6.70% |
| Gifts & Special Occasions | 14598 | 6.02% |
| Toys & Games | 13493 | 5.56% |
| Home & Garden | 12253 | 5.05% |
| Electronics & Technology | 7128 | 2.94% |
Payment Providers Distribution
PayPal stores with 29.7% among AI-verified physical stores (28,477 stores) , followed by American Express (14.2%) and MasterCard (12.6%) .
Base: 132,988 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28,477 stores
13,591 stores
12,106 stores
12,038 stores
6,416 stores
4,831 stores
4,215 stores
3,659 stores
2,803 stores
2,095 stores
Visual Distribution
28,477 stores
13,591 stores
12,106 stores
12,038 stores
6,416 stores
4,831 stores
4,215 stores
3,659 stores
2,803 stores
2,095 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 28477 | 29.70% |
| American Express | 13591 | 14.18% |
| MasterCard | 12106 | 12.63% |
| Stripe Connect | 12038 | 12.56% |
| Apple Pay | 6416 | 6.69% |
| Klarna | 4831 | 5.04% |
| Google Pay | 4215 | 4.40% |
| Boleto | 3659 | 3.82% |
| VISA | 2803 | 2.92% |
| Bolt | 2095 | 2.19% |
Shipping Carriers Distribution
USPS stores with 22.4% among AI-verified physical stores (15,516 stores) , followed by UPS (16.6%) and DHL (11.5%) .
Base: 85,637 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,516 stores
11,471 stores
7,971 stores
7,106 stores
6,861 stores
3,196 stores
2,962 stores
2,481 stores
2,351 stores
2,339 stores
Visual Distribution
15,516 stores
11,471 stores
7,971 stores
7,106 stores
6,861 stores
3,196 stores
2,962 stores
2,481 stores
2,351 stores
2,339 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 15516 | 22.40% |
| UPS | 11471 | 16.56% |
| DHL | 7971 | 11.51% |
| Royal Mail | 7106 | 10.26% |
| FedEx | 6861 | 9.91% |
| Correios | 3196 | 4.61% |
| Colissimo | 2962 | 4.28% |
| DPD | 2481 | 3.58% |
| Australia Post | 2351 | 3.39% |
| La Poste | 2339 | 3.38% |
Store Launch Timeline
Over the past 12 months, 54,516 new stores were launched in Wix eCommerce , with the highest activity in 2026-05 (7,650 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,650 stores launched
6,179 stores launched
4,796 stores launched
3,928 stores launched
4,021 stores launched
3,365 stores launched
4,257 stores launched
4,765 stores launched
4,549 stores launched
4,422 stores launched
4,567 stores launched
2,017 stores launched
Monthly Trend
14.0% of last 12 months
11.3% of last 12 months
8.8% of last 12 months
7.2% of last 12 months
7.4% of last 12 months
6.2% of last 12 months
7.8% of last 12 months
8.7% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
8.4% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7650 | 14.03% |
| 2026-04 | 6179 | 11.33% |
| 2026-03 | 4796 | 8.80% |
| 2026-02 | 3928 | 7.21% |
| 2026-01 | 4021 | 7.38% |
| 2025-12 | 3365 | 6.17% |
| 2025-11 | 4257 | 7.81% |
| 2025-10 | 4765 | 8.74% |
| 2025-09 | 4549 | 8.34% |
| 2025-08 | 4422 | 8.11% |
| 2025-07 | 4567 | 8.38% |
| 2025-06 | 2017 | 3.70% |
Active Stores by Launch Year
Currently, 274,573 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2026 (27,108 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27,108 active stores
44,983 active stores
30,471 active stores
23,448 active stores
20,582 active stores
25,901 active stores
26,415 active stores
12,860 active stores
12,698 active stores
10,358 active stores
5,257 active stores
4,351 active stores
4,411 active stores
5,301 active stores
2,725 active stores
Distribution by Launch Year
9.9% of tracked active stores
16.4% of tracked active stores
11.1% of tracked active stores
8.5% of tracked active stores
7.5% of tracked active stores
9.4% of tracked active stores
9.6% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
1.9% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 27108 | 9.87% |
| 2025 | 44983 | 16.38% |
| 2024 | 30471 | 11.10% |
| 2023 | 23448 | 8.54% |
| 2022 | 20582 | 7.50% |
| 2021 | 25901 | 9.43% |
| 2020 | 26415 | 9.62% |
| 2019 | 12860 | 4.68% |
| 2018 | 12698 | 4.62% |
| 2017 | 10358 | 3.77% |
| 2016 | 5257 | 1.91% |
| 2015 | 4351 | 1.58% |
| 2014 | 4411 | 1.61% |
| 2013 | 5301 | 1.93% |
| 2012 | 2725 | 0.99% |
Geographic Distribution
United States stores with 40.8% (90,728 AI-verified stores) , followed by United Kingdom (11.2%) and France (5.8%) .
Base: 222,298 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
90,728 AI-verified stores
24,952 AI-verified stores
12,901 AI-verified stores
11,998 AI-verified stores
11,426 AI-verified stores
9,831 AI-verified stores
9,255 AI-verified stores
7,593 AI-verified stores
6,900 AI-verified stores
4,774 AI-verified stores
Visual Distribution
90,728 AI-verified stores
24,952 AI-verified stores
12,901 AI-verified stores
11,998 AI-verified stores
11,426 AI-verified stores
9,831 AI-verified stores
9,255 AI-verified stores
7,593 AI-verified stores
6,900 AI-verified stores
4,774 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 90728 | 40.81% |
| United Kingdom | 24952 | 11.22% |
| France | 12901 | 5.80% |
| Brazil | 11998 | 5.40% |
| Canada | 11426 | 5.14% |
| India | 9831 | 4.42% |
| Australia | 9255 | 4.16% |
| Germany | 7593 | 3.42% |
| Turkey | 6900 | 3.10% |
| Japan | 4774 | 2.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Wix eCommerce
Wix eCommerce - Clothing & Accessories
Wix eCommerce
Wix eCommerce - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
Wix eCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 918.7k | 75.95% |
| Phones | 298.9k | 24.71% |
| Ecommerce platform | 1.2m | 100.00% |
| Couriers | 85.6k | 7.08% |
| Payment Providers | 133.0k | 10.99% |
| Categories | 285.6k | 23.61% |
| Social Media | 961.6k | 79.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix eCommerce e-commerce landscape:
Analyze 274.7k verified e-commerce stores on Wix eCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wix eCommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix eCommerce e-commerce intelligence?
-
We track 274.7k verified Wix eCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.6% among stores with at least one detectable social profile (204,827 stores) , followed by Facebook (30.3%) and TikTok (8.4%) .
Base: 961,572 stores with any detectable social profile (79.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
204,827 stores
179,391 stores
50,038 stores
45,750 stores
43,380 stores
25,242 stores
23,267 stores
12,682 stores
7,433 stores
570 stores
Visual Distribution
204,827 stores
179,391 stores
50,038 stores
45,750 stores
43,380 stores
25,242 stores
23,267 stores
12,682 stores
7,433 stores
570 stores