Wix eCommerce E-commerce Stores Database

Explore 366.3k e-commerce stores built on Wix eCommerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 22.1% of all stores (54,826 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (11.6%) .

Top 10 Categories

Clothing & Accessories 22.1%

54,826 stores

Health & Beauty 17.0%

42,152 stores

Food & Beverages 11.6%

28,667 stores

Arts & Entertainment 8.8%

21,810 stores

Jewelry & Watches 8.3%

20,590 stores

Home & Garden 5.9%

14,650 stores

Gifts & Special Occasions 4.5%

11,187 stores

Furniture & Home Decor 4.2%

10,517 stores

Electronics & Technology 4.0%

9,797 stores

Vehicles & Parts 3.1%

7,586 stores

Visual Distribution

Distribution of top 10 Wix eCommerce store categories (November 2025)
Distribution of categories in Wix eCommerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 54826 22.13%
Health & Beauty 42152 17.02%
Food & Beverages 28667 11.57%
Arts & Entertainment 21810 8.80%
Jewelry & Watches 20590 8.31%
Home & Garden 14650 5.91%
Gifts & Special Occasions 11187 4.52%
Furniture & Home Decor 10517 4.25%
Electronics & Technology 9797 3.95%
Vehicles & Parts 7586 3.06%
Books & Media 6760 2.73%
Pets & Pet Supplies 5695 2.30%
Sporting Goods & Outdoor Gear 5595 2.26%
Business & Industrial 3995 1.61%
Toys & Games 3899 1.57%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (27,315 stores) , followed by American Express (16.1%) and MasterCard (14.5%) .

Base: 128,346 AI-verified physical stores with detectable payment providers (9.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

27,315 stores

14,984 stores

13,449 stores

11,188 stores

4,958 stores

4,142 stores

3,134 stores

VISA 3.2%

2,998 stores

Bolt 2.7%

2,506 stores

JCB 2.1%

1,931 stores

Visual Distribution

Distribution of top 10 Wix eCommerce payment providers (November 2025)
Distribution of payment providers in Wix eCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 27315 29.38%
American Express 14984 16.12%
MasterCard 13449 14.46%
Stripe Connect 11188 12.03%
Apple Pay 4958 5.33%
Klarna 4142 4.45%
Google Pay 3134 3.37%
VISA 2998 3.22%
Bolt 2506 2.70%
JCB 1931 2.08%
Boleto 1864 2.00%
Paddle 1440 1.55%
Mercado Pago 1266 1.36%
Razorpay 960 1.03%
Affirm 846 0.91%

Shipping Carriers Distribution

USPS leads with 23.6% among AI-verified physical stores (15,454 stores) , followed by UPS (16.8%) and Royal Mail (10.5%) .

Base: 82,268 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.6%

15,454 stores

UPS 16.8%

10,999 stores

6,839 stores

DHL 10.2%

6,666 stores

FedEx 9.4%

6,139 stores

3,235 stores

2,664 stores

2,319 stores

DPD 3.4%

2,243 stores

2,080 stores

Visual Distribution

Distribution of top 10 Wix eCommerce shipping carriers (November 2025)
Distribution of shipping carriers in Wix eCommerce e-commerce stores
Shipping Carrier Store Count Market Share
USPS 15454 23.63%
UPS 10999 16.82%
Royal Mail 6839 10.46%
DHL 6666 10.19%
FedEx 6139 9.39%
Correios 3235 4.95%
Colissimo 2664 4.07%
Australia Post 2319 3.55%
DPD 2243 3.43%
La Poste 2080 3.18%
Mondial Relay 1497 2.29%
Canada Post 1492 2.28%
Estes 1375 2.10%
Hermes 1260 1.93%
GLS 1148 1.76%

Store Launch Timeline

Over the past 12 months, 62,189 new stores were launched in Wix eCommerce , with the highest activity in 2025-10 (5,418 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.7%

5,418 stores launched

2025-09 8.7%

5,409 stores launched

2025-08 9.0%

5,583 stores launched

2025-07 9.1%

5,680 stores launched

2025-06 8.9%

5,565 stores launched

2025-05 9.0%

5,596 stores launched

2025-04 9.1%

5,647 stores launched

2025-03 9.1%

5,675 stores launched

2025-02 8.4%

5,228 stores launched

2025-01 9.2%

5,708 stores launched

2024-12 7.0%

4,340 stores launched

2024-11 3.8%

2,340 stores launched

Monthly Trend

Monthly store launches in Wix eCommerce (November 2025)
Monthly store launches in Wix eCommerce over the past 12 months
Month Stores Launched Percentage
2025-10 5418 8.71%
2025-09 5409 8.70%
2025-08 5583 8.98%
2025-07 5680 9.13%
2025-06 5565 8.95%
2025-05 5596 9.00%
2025-04 5647 9.08%
2025-03 5675 9.13%
2025-02 5228 8.41%
2025-01 5708 9.18%
2024-12 4340 6.98%
2024-11 2340 3.76%

Active Stores by Launch Year

Currently, 366,222 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2025 (55,639 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.2%

55,639 active stores

2024 13.2%

48,294 active stores

2023 10.0%

36,483 active stores

2022 8.6%

31,567 active stores

2021 10.6%

38,941 active stores

2020 10.5%

38,419 active stores

2019 5.3%

19,289 active stores

2018 5.2%

18,954 active stores

2017 4.2%

15,442 active stores

2016 2.3%

8,285 active stores

2015 1.8%

6,765 active stores

2014 1.9%

6,807 active stores

2013 2.3%

8,367 active stores

2012 1.2%

4,293 active stores

2011 1.4%

4,999 active stores

Distribution by Launch Year

Active stores in Wix eCommerce by original launch year (November 2025)
Active stores in Wix eCommerce by launch year
Launch Year Active Stores Percentage
2025 55639 15.19%
2024 48294 13.19%
2023 36483 9.96%
2022 31567 8.62%
2021 38941 10.63%
2020 38419 10.49%
2019 19289 5.27%
2018 18954 5.18%
2017 15442 4.22%
2016 8285 2.26%
2015 6765 1.85%
2014 6807 1.86%
2013 8367 2.28%
2012 4293 1.17%
2011 4999 1.37%
2010 3514 0.96%
2009 3106 0.85%
2008 2614 0.71%
2007 2329 0.64%
2006 1652 0.45%
2005 1489 0.41%
2004 2047 0.56%
2003 1469 0.40%
2002 1321 0.36%
2001 1541 0.42%
2000 1012 0.28%
1999 789 0.22%
1998 448 0.12%
1997 220 0.06%
1996 107 0.03%
1995 20 0.01%

Social Media Usage

Instagram leads with 32.1% among stores with at least one detectable social profile (258,943 stores) , followed by Facebook (29.3%) and X (7.8%) .

Base: 1,087,534 stores with any detectable social profile (80.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

258,943 stores

Facebook 29.3%

236,198 stores

X 7.8%

63,215 stores

YouTube 7.2%

58,065 stores

Twitter 7.2%

57,852 stores

TikTok 7.0%

56,348 stores

LinkedIn 4.3%

34,649 stores

Pinterest 3.7%

29,615 stores

WhatsApp 1.2%

9,721 stores

SoundCloud 0.1%

960 stores

Visual Distribution

Distribution of social media platforms in Wix eCommerce (November 2025)
Distribution of social media platforms in Wix eCommerce e-commerce stores
Social Platform Store Count Market Share
Instagram 258943 32.14%
Facebook 236198 29.32%
X 63215 7.85%
YouTube 58065 7.21%
Twitter 57852 7.18%
TikTok 56348 6.99%
LinkedIn 34649 4.30%
Pinterest 29615 3.68%
WhatsApp 9721 1.21%
SoundCloud 960 0.12%

Geographic Distribution

United States leads with 40.4% (112,316 AI-verified stores) , followed by United Kingdom (11.8%) and Canada (5.5%) .

Base: 277,670 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

112,316 AI-verified stores

32,701 AI-verified stores

15,255 AI-verified stores

13,853 AI-verified stores

13,478 AI-verified stores

12,761 AI-verified stores

India 4.3%

12,037 AI-verified stores

9,824 AI-verified stores

7,718 AI-verified stores

Japan 2.3%

6,462 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wix eCommerce (November 2025)
Geographic distribution of stores using Wix eCommerce
Country AI-Verified Store Count Market Share
United States 112316 40.45%
United Kingdom 32701 11.78%
Canada 15255 5.49%
Brazil 13853 4.99%
France 13478 4.85%
Australia 12761 4.60%
India 12037 4.34%
Turkey 9824 3.54%
Mexico 7718 2.78%
Japan 6462 2.33%
Germany 6415 2.31%
Italy 5505 1.98%
Spain 4535 1.63%
Switzerland 4326 1.56%
Israel 3942 1.42%
Netherlands 3752 1.35%
South Africa 3688 1.33%
Belgium 3114 1.12%
New Zealand 3025 1.09%
Hong Kong 2963 1.07%

Dataset Coverage

Field Rows count Coverage
Website 1.4m 100.00%
Emails 917.3k 67.57%
Phones 174.5k 12.85%
Ecommerce platform 1.4m 100.00%
Couriers 82.3k 6.06%
Payment Providers 128.3k 9.45%
Categories 550.8k 40.57%
Social Media 1.1m 80.11%

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Frequently Asked Questions

What data is included in the Wix eCommerce E-commerce Database?

Our database covers over 366.3k Wix eCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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