Wix eCommerce Market Share & Real Store Usage
Explore 281.3k verified e-commerce stores built on Wix eCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.2m domains. 281.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
281.3k verified active stores out of 1.2m detected · 22.6% verification rate
Categories Distribution
Clothing & Accessories stores with 17.3% of all stores (42,976 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (12.2%) .
Base: 247,849 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
42,976 stores
41,362 stores
30,346 stores
26,007 stores
19,890 stores
16,272 stores
15,165 stores
13,960 stores
12,628 stores
6,514 stores
Visual Distribution
42,976 stores
41,362 stores
30,346 stores
26,007 stores
19,890 stores
16,272 stores
15,165 stores
13,960 stores
12,628 stores
6,514 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 42976 | 17.34% |
| Health & Beauty | 41362 | 16.69% |
| Food & Beverages | 30346 | 12.24% |
| Arts & Entertainment | 26007 | 10.49% |
| Sporting Goods & Outdoor Gear | 19890 | 8.03% |
| Jewelry & Watches | 16272 | 6.57% |
| Gifts & Special Occasions | 15165 | 6.12% |
| Toys & Games | 13960 | 5.63% |
| Home & Garden | 12628 | 5.10% |
| Electronics & Technology | 6514 | 2.63% |
Payment Providers Distribution
PayPal stores with 30.1% among AI-verified physical stores (29,608 stores) , followed by American Express (14.4%) and MasterCard (12.9%) .
Base: 135,940 AI-verified physical stores with detectable payment providers (10.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
29,608 stores
14,161 stores
12,691 stores
12,254 stores
6,368 stores
4,920 stores
4,245 stores
3,232 stores
2,915 stores
2,135 stores
Visual Distribution
29,608 stores
14,161 stores
12,691 stores
12,254 stores
6,368 stores
4,920 stores
4,245 stores
3,232 stores
2,915 stores
2,135 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 29608 | 30.09% |
| American Express | 14161 | 14.39% |
| MasterCard | 12691 | 12.90% |
| Stripe Connect | 12254 | 12.45% |
| Apple Pay | 6368 | 6.47% |
| Klarna | 4920 | 5.00% |
| Google Pay | 4245 | 4.31% |
| Boleto | 3232 | 3.28% |
| VISA | 2915 | 2.96% |
| Bolt | 2135 | 2.17% |
Shipping Carriers Distribution
USPS stores with 22.5% among AI-verified physical stores (16,123 stores) , followed by UPS (16.5%) and DHL (11.4%) .
Base: 88,494 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,123 stores
11,865 stores
8,172 stores
7,302 stores
7,020 stores
3,349 stores
3,119 stores
2,541 stores
2,458 stores
2,450 stores
Visual Distribution
16,123 stores
11,865 stores
8,172 stores
7,302 stores
7,020 stores
3,349 stores
3,119 stores
2,541 stores
2,458 stores
2,450 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16123 | 22.48% |
| UPS | 11865 | 16.54% |
| DHL | 8172 | 11.39% |
| Royal Mail | 7302 | 10.18% |
| FedEx | 7020 | 9.79% |
| Correios | 3349 | 4.67% |
| Colissimo | 3119 | 4.35% |
| DPD | 2541 | 3.54% |
| Australia Post | 2458 | 3.43% |
| La Poste | 2450 | 3.42% |
Store Launch Timeline
Over the past 12 months, 54,279 new stores were launched in Wix eCommerce , with the highest activity in 2026-04 (6,771 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,771 stores launched
5,208 stores launched
4,204 stores launched
4,282 stores launched
3,594 stores launched
4,498 stores launched
4,951 stores launched
4,756 stores launched
4,624 stores launched
4,778 stores launched
4,382 stores launched
2,231 stores launched
Monthly Trend
12.5% of last 12 months
9.6% of last 12 months
7.7% of last 12 months
7.9% of last 12 months
6.6% of last 12 months
8.3% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
8.5% of last 12 months
8.8% of last 12 months
8.1% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 6771 | 12.47% |
| 2026-03 | 5208 | 9.59% |
| 2026-02 | 4204 | 7.75% |
| 2026-01 | 4282 | 7.89% |
| 2025-12 | 3594 | 6.62% |
| 2025-11 | 4498 | 8.29% |
| 2025-10 | 4951 | 9.12% |
| 2025-09 | 4756 | 8.76% |
| 2025-08 | 4624 | 8.52% |
| 2025-07 | 4778 | 8.80% |
| 2025-06 | 4382 | 8.07% |
| 2025-05 | 2231 | 4.11% |
Active Stores by Launch Year
Currently, 281,197 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2026 (21,399 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,399 active stores
48,542 active stores
32,253 active stores
24,657 active stores
21,631 active stores
26,889 active stores
27,438 active stores
13,358 active stores
13,190 active stores
10,694 active stores
5,416 active stores
4,473 active stores
4,560 active stores
5,531 active stores
2,818 active stores
Distribution by Launch Year
7.6% of tracked active stores
17.3% of tracked active stores
11.5% of tracked active stores
8.8% of tracked active stores
7.7% of tracked active stores
9.6% of tracked active stores
9.8% of tracked active stores
4.8% of tracked active stores
4.7% of tracked active stores
3.8% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21399 | 7.61% |
| 2025 | 48542 | 17.26% |
| 2024 | 32253 | 11.47% |
| 2023 | 24657 | 8.77% |
| 2022 | 21631 | 7.69% |
| 2021 | 26889 | 9.56% |
| 2020 | 27438 | 9.76% |
| 2019 | 13358 | 4.75% |
| 2018 | 13190 | 4.69% |
| 2017 | 10694 | 3.80% |
| 2016 | 5416 | 1.93% |
| 2015 | 4473 | 1.59% |
| 2014 | 4560 | 1.62% |
| 2013 | 5531 | 1.97% |
| 2012 | 2818 | 1.00% |
Geographic Distribution
United States stores with 40.5% (92,786 AI-verified stores) , followed by United Kingdom (11.2%) and France (5.8%) .
Base: 229,199 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
92,786 AI-verified stores
25,579 AI-verified stores
13,337 AI-verified stores
12,141 AI-verified stores
12,054 AI-verified stores
10,499 AI-verified stores
9,531 AI-verified stores
7,850 AI-verified stores
7,235 AI-verified stores
4,914 AI-verified stores
Visual Distribution
92,786 AI-verified stores
25,579 AI-verified stores
13,337 AI-verified stores
12,141 AI-verified stores
12,054 AI-verified stores
10,499 AI-verified stores
9,531 AI-verified stores
7,850 AI-verified stores
7,235 AI-verified stores
4,914 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 92786 | 40.48% |
| United Kingdom | 25579 | 11.16% |
| France | 13337 | 5.82% |
| Brazil | 12141 | 5.30% |
| Canada | 12054 | 5.26% |
| India | 10499 | 4.58% |
| Australia | 9531 | 4.16% |
| Germany | 7850 | 3.42% |
| Turkey | 7235 | 3.16% |
| Japan | 4914 | 2.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Clothing & Accessories
Wix eCommerce
Wix eCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Wix eCommerce - Pets & Pet Supplies
Wix eCommerce - Jewelry & Watches
Wix eCommerce - Electronics & Technology
Wix eCommerce - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 948.1k | 76.11% |
| Phones | 310.9k | 24.96% |
| Ecommerce platform | 1.2m | 100.00% |
| Couriers | 88.5k | 7.10% |
| Payment Providers | 135.9k | 10.91% |
| Categories | 291.8k | 23.43% |
| Social Media | 990.5k | 79.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wix eCommerce e-commerce landscape:
Analyze 281.3k verified e-commerce stores on Wix eCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wix eCommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wix eCommerce e-commerce intelligence?
-
We track 281.3k verified Wix eCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.7% among stores with at least one detectable social profile (209,494 stores) , followed by Facebook (30.4%) and TikTok (8.5%) .
Base: 990,518 stores with any detectable social profile (79.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
209,494 stores
183,599 stores
51,455 stores
45,372 stores
43,323 stores
25,432 stores
24,014 stores
13,350 stores
6,918 stores
570 stores
Visual Distribution
209,494 stores
183,599 stores
51,455 stores
45,372 stores
43,323 stores
25,432 stores
24,014 stores
13,350 stores
6,918 stores
570 stores