Wix eCommerce E-commerce Stores Database

Explore 380.5k e-commerce stores built on Wix eCommerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 23.4% of all stores (59,800 stores) , followed by Health & Beauty (18.1%) and Food & Beverages (11.3%) .

Top 10 Categories

Clothing & Accessories 23.4%

59,800 stores

Health & Beauty 18.1%

46,340 stores

Food & Beverages 11.3%

28,964 stores

Jewelry & Watches 8.9%

22,868 stores

Arts & Entertainment 8.1%

20,757 stores

Home & Garden 5.9%

15,069 stores

Gifts & Special Occasions 4.8%

12,386 stores

Furniture & Home Decor 4.1%

10,572 stores

Electronics & Technology 3.8%

9,609 stores

Pets & Pet Supplies 2.2%

5,637 stores

Visual Distribution

Distribution of top 10 Wix eCommerce store categories (January 2026)
Distribution of categories in Wix eCommerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 59800 23.39%
Health & Beauty 46340 18.13%
Food & Beverages 28964 11.33%
Jewelry & Watches 22868 8.95%
Arts & Entertainment 20757 8.12%
Home & Garden 15069 5.89%
Gifts & Special Occasions 12386 4.85%
Furniture & Home Decor 10572 4.14%
Electronics & Technology 9609 3.76%
Pets & Pet Supplies 5637 2.21%
Vehicles & Parts 5595 2.19%
Books & Media 5507 2.15%
Sporting Goods & Outdoor Gear 5188 2.03%
Toys & Games 4082 1.60%
Business & Industrial 3268 1.28%

Payment Providers Distribution

PayPal leads with 30.7% among AI-verified physical stores (33,508 stores) , followed by American Express (15.3%) and MasterCard (13.6%) .

Base: 137,389 AI-verified physical stores with detectable payment providers (10.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.7%

33,508 stores

16,754 stores

14,859 stores

13,006 stores

6,517 stores

5,567 stores

4,284 stores

VISA 3.0%

3,306 stores

Bolt 2.2%

2,395 stores

JCB 1.9%

2,045 stores

Visual Distribution

Distribution of top 10 Wix eCommerce payment providers (January 2026)
Distribution of payment providers in Wix eCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 33508 30.70%
American Express 16754 15.35%
MasterCard 14859 13.61%
Stripe Connect 13006 11.91%
Apple Pay 6517 5.97%
Klarna 5567 5.10%
Google Pay 4284 3.92%
VISA 3306 3.03%
Bolt 2395 2.19%
JCB 2045 1.87%
Boleto 1955 1.79%
Paddle 1415 1.30%
Mercado Pago 1355 1.24%
Razorpay 1138 1.04%
Giropay 1057 0.97%

Shipping Carriers Distribution

USPS leads with 23.0% among AI-verified physical stores (17,627 stores) , followed by UPS (16.9%) and DHL (11.4%) .

Base: 87,698 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 23.0%

17,627 stores

UPS 16.9%

12,961 stores

DHL 11.4%

8,768 stores

7,680 stores

FedEx 9.8%

7,484 stores

3,348 stores

3,047 stores

DPD 3.7%

2,797 stores

2,669 stores

2,409 stores

Visual Distribution

Distribution of top 10 Wix eCommerce shipping carriers (January 2026)
Distribution of shipping carriers in Wix eCommerce e-commerce stores
Shipping Carrier Store Count Market Share
USPS 17627 23.01%
UPS 12961 16.92%
DHL 8768 11.45%
Royal Mail 7680 10.03%
FedEx 7484 9.77%
Correios 3348 4.37%
Colissimo 3047 3.98%
DPD 2797 3.65%
Australia Post 2669 3.48%
La Poste 2409 3.14%
Mondial Relay 1773 2.31%
Canada Post 1699 2.22%
Hermes 1577 2.06%
Estes 1389 1.81%
GLS 1372 1.79%

Store Launch Timeline

Over the past 12 months, 70,378 new stores were launched in Wix eCommerce , with the highest activity in 2025-12 (4,405 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.3%

4,405 stores launched

2025-11 8.1%

5,727 stores launched

2025-10 8.2%

5,770 stores launched

2025-09 8.1%

5,669 stores launched

2025-08 8.3%

5,813 stores launched

2025-07 9.5%

6,688 stores launched

2025-06 9.1%

6,379 stores launched

2025-05 9.8%

6,903 stores launched

2025-04 9.9%

6,940 stores launched

2025-03 10.2%

7,176 stores launched

2025-02 8.8%

6,176 stores launched

2025-01 3.9%

2,732 stores launched

Monthly Trend

Monthly store launches in Wix eCommerce (January 2026)
Monthly store launches in Wix eCommerce over the past 12 months
Month Stores Launched Percentage
2025-12 4405 6.26%
2025-11 5727 8.14%
2025-10 5770 8.20%
2025-09 5669 8.06%
2025-08 5813 8.26%
2025-07 6688 9.50%
2025-06 6379 9.06%
2025-05 6903 9.81%
2025-04 6940 9.86%
2025-03 7176 10.20%
2025-02 6176 8.78%
2025-01 2732 3.88%

Active Stores by Launch Year

Currently, 380,258 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2026 (42 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

42 active stores

2025 19.4%

73,941 active stores

2024 13.9%

52,927 active stores

2023 10.0%

38,104 active stores

2022 8.2%

31,118 active stores

2021 9.9%

37,785 active stores

2020 9.8%

37,428 active stores

2019 4.7%

18,049 active stores

2018 4.7%

18,025 active stores

2017 3.8%

14,483 active stores

2016 2.0%

7,550 active stores

2015 1.6%

6,199 active stores

2014 1.7%

6,364 active stores

2013 2.1%

7,812 active stores

2012 1.0%

3,934 active stores

Distribution by Launch Year

Active stores in Wix eCommerce by original launch year (January 2026)
Active stores in Wix eCommerce by launch year
Launch Year Active Stores Percentage
2026 42 0.01%
2025 73941 19.44%
2024 52927 13.92%
2023 38104 10.02%
2022 31118 8.18%
2021 37785 9.94%
2020 37428 9.84%
2019 18049 4.75%
2018 18025 4.74%
2017 14483 3.81%
2016 7550 1.99%
2015 6199 1.63%
2014 6364 1.67%
2013 7812 2.05%
2012 3934 1.03%
2011 4652 1.22%
2010 3260 0.86%
2009 2868 0.75%
2008 2399 0.63%
2007 2169 0.57%
2006 1506 0.40%
2005 1372 0.36%
2004 1943 0.51%
2003 1378 0.36%
2002 1202 0.32%
2001 1392 0.37%
2000 909 0.24%
1999 728 0.19%
1998 406 0.11%
1997 191 0.05%
1996 101 0.03%
1995 21 0.01%

Social Media Usage

Instagram leads with 34.6% among stores with at least one detectable social profile (274,004 stores) , followed by Facebook (30.7%) and TikTok (8.3%) .

Base: 1,071,695 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.6%

274,004 stores

Facebook 30.7%

243,368 stores

TikTok 8.3%

65,964 stores

YouTube 7.2%

57,250 stores

Twitter 7.2%

56,829 stores

LinkedIn 4.3%

34,128 stores

Pinterest 4.0%

31,792 stores

X 2.3%

18,084 stores

WhatsApp 1.2%

9,701 stores

SoundCloud 0.1%

802 stores

Visual Distribution

Distribution of social media platforms in Wix eCommerce (January 2026)
Distribution of social media platforms in Wix eCommerce e-commerce stores
Social Platform Store Count Market Share
Instagram 274004 34.60%
Facebook 243368 30.73%
TikTok 65964 8.33%
YouTube 57250 7.23%
Twitter 56829 7.18%
LinkedIn 34128 4.31%
Pinterest 31792 4.01%
X 18084 2.28%
WhatsApp 9701 1.22%
SoundCloud 802 0.10%

Geographic Distribution

United States leads with 38.8% (110,283 AI-verified stores) , followed by United Kingdom (11.2%) and France (5.8%) .

Base: 283,932 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

110,283 AI-verified stores

31,855 AI-verified stores

16,552 AI-verified stores

15,610 AI-verified stores

14,771 AI-verified stores

India 4.8%

13,536 AI-verified stores

12,559 AI-verified stores

10,330 AI-verified stores

9,148 AI-verified stores

Japan 2.3%

6,530 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wix eCommerce (January 2026)
Geographic distribution of stores using Wix eCommerce
Country AI-Verified Store Count Market Share
United States 110283 38.84%
United Kingdom 31855 11.22%
France 16552 5.83%
Canada 15610 5.50%
Brazil 14771 5.20%
India 13536 4.77%
Australia 12559 4.42%
Germany 10330 3.64%
Turkey 9148 3.22%
Japan 6530 2.30%
Mexico 6296 2.22%
Switzerland 5690 2.00%
Italy 5666 2.00%
Israel 4357 1.53%
Netherlands 3937 1.39%
South Africa 3746 1.32%
Belgium 3511 1.24%
Spain 3504 1.23%
Hong Kong 3155 1.11%
New Zealand 2896 1.02%

Dataset Coverage

Field Rows count Coverage
Website 1.4m 100.00%
Emails 957.4k 70.57%
Phones 180.2k 13.28%
Ecommerce platform 1.4m 100.00%
Couriers 87.7k 6.46%
Payment Providers 137.4k 10.13%
Categories 601.9k 44.37%
Social Media 1.1m 79.00%

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Frequently Asked Questions

What data is included in the Wix eCommerce E-commerce Database?

Our database covers over 380.5k Wix eCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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