MasterCard Payment Provider Usage Database

Explore 1.4m verified e-commerce stores accepting MasterCard. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.4m domains. 1.4m verified as active stores with physical delivery.

· · Next full refresh: April 2026

1.4m verified active stores out of 1.4m detected · 95.6% verification rate

E-commerce Platforms Distribution

Shopify leads with 99.2% of stores with physical delivery (1,355,403 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.2%

1,355,403 stores

3,367 stores

2,998 stores

2,290 stores

565 stores

543 stores

354 stores

89 stores

89 stores

45 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in MasterCard
Platform Stores with Physical Delivery Percentage
Shopify 1355403 99.23%
WooCommerce 3367 0.25%
Custom 2998 0.22%
EasyStore 2290 0.17%
Zoorix, Shopify 565 0.04%
Shopify, Zoorix 543 0.04%
OpenCart 354 0.03%
PrestaShop 89 0.01%
Magento 89 0.01%
TargetBay, Shopify 45 0.00%
EC-CUBE 39 0.00%
OpenCart, Shopify 38 0.00%
Shopify, OpenCart 36 0.00%
Shopify, TargetBay 35 0.00%
Wix eCommerce 32 0.00%

Categories Distribution

Clothing & Accessories leads with 31.9% of all stores (306,170 stores) , followed by Health & Beauty (18.0%) and Food & Beverages (8.4%) .

Base: 960,201 AI-verified stores with physical delivery and detected product categories (70.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 31.9%

306,170 stores

Health & Beauty 18.0%

172,745 stores

Food & Beverages 8.4%

80,227 stores

Jewelry & Watches 8.1%

77,628 stores

Home & Garden 5.0%

47,812 stores

Arts & Entertainment 4.7%

45,340 stores

Gifts & Special Occasions 3.9%

37,014 stores

Electronics & Technology 3.8%

36,473 stores

Furniture & Home Decor 3.3%

31,681 stores

Sporting Goods & Outdoor Gear 3.1%

29,989 stores

Visual Distribution

Distribution of top 10 MasterCard store categories (March 2026)
Distribution of categories in MasterCard e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 306170 31.89%
Health & Beauty 172745 17.99%
Food & Beverages 80227 8.36%
Jewelry & Watches 77628 8.08%
Home & Garden 47812 4.98%
Arts & Entertainment 45340 4.72%
Gifts & Special Occasions 37014 3.85%
Electronics & Technology 36473 3.80%
Furniture & Home Decor 31681 3.30%
Sporting Goods & Outdoor Gear 29989 3.12%
Pets & Pet Supplies 27174 2.83%
Vehicles & Parts 22931 2.39%
Toys & Games 18984 1.98%
Baby & Toddler 13613 1.42%
Books & Media 12420 1.29%

Shipping Carriers Distribution

USPS leads with 20.1% among AI-verified physical stores (73,723 stores) , followed by UPS (18.9%) and DHL (17.5%) .

Base: 238,067 AI-verified physical stores with detectable shipping carriers (16.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 20.1%

73,723 stores

UPS 18.9%

69,513 stores

DHL 17.5%

64,341 stores

FedEx 11.2%

41,111 stores

23,637 stores

DPD 5.2%

19,132 stores

16,656 stores

GLS 3.3%

11,952 stores

9,502 stores

8,814 stores

Visual Distribution

Distribution of top 10 MasterCard shipping carriers (March 2026)
Distribution of shipping carriers in MasterCard e-commerce stores
Shipping Carrier Store Count Market Share
USPS 73723 20.10%
UPS 69513 18.95%
DHL 64341 17.54%
FedEx 41111 11.21%
Royal Mail 23637 6.44%
DPD 19132 5.22%
Australia Post 16656 4.54%
GLS 11952 3.26%
Canada Post 9502 2.59%
Colissimo 8814 2.40%
PostNL 6091 1.66%
Hermes 5928 1.62%
La Poste 5785 1.58%
Mondial Relay 5682 1.55%
Correios 4973 1.36%

Store Launch Timeline

Over the past 12 months, 335,823 new stores were launched in MasterCard , with the highest activity in 2026-02 (31,825 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.5%

31,825 stores launched

2026-01 11.7%

39,454 stores launched

2025-12 9.6%

32,078 stores launched

2025-11 8.6%

28,935 stores launched

2025-10 8.6%

28,773 stores launched

2025-09 8.3%

27,712 stores launched

2025-08 8.2%

27,688 stores launched

2025-07 7.9%

26,451 stores launched

2025-06 6.7%

22,552 stores launched

2025-05 7.4%

24,969 stores launched

2025-04 7.1%

23,722 stores launched

2025-03 6.5%

21,664 stores launched

Monthly Trend

Monthly store launches in MasterCard (March 2026)
Monthly store launches in MasterCard over the past 12 months
Month Stores Launched Percentage
2026-02 31825 9.48%
2026-01 39454 11.75%
2025-12 32078 9.55%
2025-11 28935 8.62%
2025-10 28773 8.57%
2025-09 27712 8.25%
2025-08 27688 8.24%
2025-07 26451 7.88%
2025-06 22552 6.72%
2025-05 24969 7.44%
2025-04 23722 7.06%
2025-03 21664 6.45%

Active Stores by Launch Year

Currently, 1,355,645 active stores in MasterCard are tracked in our database , with the most stores launched in 2026 (71,590 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.3%

71,590 active stores

2025 22.7%

307,446 active stores

2024 13.7%

186,167 active stores

2023 9.9%

134,226 active stores

2022 7.5%

101,768 active stores

2021 7.6%

103,660 active stores

2020 7.2%

97,236 active stores

2019 4.2%

56,304 active stores

2018 4.0%

54,013 active stores

2017 3.0%

40,182 active stores

2016 1.6%

21,399 active stores

2015 1.4%

19,311 active stores

2014 1.5%

20,767 active stores

2013 2.0%

26,587 active stores

2012 1.0%

14,160 active stores

Distribution by Launch Year

Active stores in MasterCard by original launch year (March 2026)
Active stores in MasterCard by launch year
Launch Year Active Stores Percentage
2026 71590 5.28%
2025 307446 22.68%
2024 186167 13.73%
2023 134226 9.90%
2022 101768 7.51%
2021 103660 7.65%
2020 97236 7.17%
2019 56304 4.15%
2018 54013 3.98%
2017 40182 2.96%
2016 21399 1.58%
2015 19311 1.42%
2014 20767 1.53%
2013 26587 1.96%
2012 14160 1.04%
2011 16162 1.19%
2010 11638 0.86%
2009 10179 0.75%
2008 8276 0.61%
2007 7474 0.55%
2006 5635 0.42%
2005 5223 0.39%
2004 7530 0.56%
2003 5565 0.41%
2002 4803 0.35%
2001 5814 0.43%
2000 4165 0.31%
1999 3556 0.26%
1998 2377 0.18%
1997 1285 0.09%
1996 927 0.07%
1995 220 0.02%

Social Media Usage

Instagram leads with 34.7% among stores with at least one detectable social profile (809,612 stores) , followed by Facebook (26.9%) and TikTok (12.9%) .

Base: 921,719 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

809,612 stores

Facebook 26.9%

626,580 stores

TikTok 12.9%

301,000 stores

YouTube 9.7%

225,725 stores

Pinterest 6.4%

148,922 stores

Twitter 5.2%

121,028 stores

LinkedIn 1.7%

40,680 stores

X 1.7%

38,561 stores

WhatsApp 0.6%

14,556 stores

Vimeo 0.2%

4,816 stores

Visual Distribution

Distribution of social media platforms in MasterCard (March 2026)
Distribution of social media platforms in MasterCard e-commerce stores
Social Platform Store Count Market Share
Instagram 809612 34.73%
Facebook 626580 26.87%
TikTok 301000 12.91%
YouTube 225725 9.68%
Pinterest 148922 6.39%
Twitter 121028 5.19%
LinkedIn 40680 1.74%
X 38561 1.65%
WhatsApp 14556 0.62%
Vimeo 4816 0.21%

Geographic Distribution

United States leads with 47.2% (580,139 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.4%) .

Base: 1,228,599 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

580,139 AI-verified stores

130,969 AI-verified stores

78,223 AI-verified stores

72,843 AI-verified stores

68,635 AI-verified stores

58,067 AI-verified stores

Italy 2.8%

33,947 AI-verified stores

33,944 AI-verified stores

Spain 2.3%

27,727 AI-verified stores

Japan 1.9%

23,604 AI-verified stores

Visual Distribution

Geographic distribution of stores using MasterCard (March 2026)
Geographic distribution of stores using MasterCard
Country AI-Verified Store Count Market Share
United States 580139 47.22%
United Kingdom 130969 10.66%
Australia 78223 6.37%
Canada 72843 5.93%
Germany 68635 5.59%
France 58067 4.73%
Italy 33947 2.76%
Netherlands 33944 2.76%
Spain 27727 2.26%
Japan 23604 1.92%
Hong Kong 18284 1.49%
New Zealand 14371 1.17%
Sweden 14163 1.15%
Mexico 13120 1.07%
Switzerland 12057 0.98%
India 12019 0.98%
Brazil 10994 0.89%
Belgium 9150 0.74%
Denmark 8528 0.69%
United Arab Emirates 7815 0.64%

Data Coverage

Field Rows count Coverage
Website 1.4m 100.00%
Emails 686.3k 48.01%
Phones 147.7k 10.34%
Ecommerce platform 1.4m 100.00%
Couriers 238.1k 16.66%
Payment Providers 219.0k 15.32%
Categories 1.0m 70.00%
Social Media 921.7k 64.49%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the MasterCard e-commerce landscape:

Analyze 1.4m verified e-commerce stores on MasterCard - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MasterCard e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MasterCard e-commerce intelligence?

We track 1.4m verified MasterCard e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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