MasterCard Payment Provider Usage Database
Explore 1.4m e-commerce stores accepting MasterCard. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.0% of stores with physical delivery (1,348,218 stores) , followed by Custom (0.5%) and WooCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,348,218 stores
6,318 stores
3,106 stores
2,112 stores
1,165 stores
367 stores
89 stores
75 stores
74 stores
71 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1348218 | 99.00% |
| Custom | 6318 | 0.46% |
| WooCommerce | 3106 | 0.23% |
| EasyStore | 2112 | 0.16% |
| Zoorix, Shopify | 1165 | 0.09% |
| OpenCart | 367 | 0.03% |
| Magento | 89 | 0.01% |
| PrestaShop | 75 | 0.01% |
| UpsellPlus, Shopify | 74 | 0.01% |
| TargetBay, Shopify | 71 | 0.01% |
| BinderPOS, Shopify | 57 | 0.00% |
| EC-CUBE | 47 | 0.00% |
| BigCommerce, Shopify | 35 | 0.00% |
| Wix eCommerce | 34 | 0.00% |
| Shopify, Magento | 29 | 0.00% |
All Stores Distribution
Shopify holds 99.1% share of all MasterCard e-commerce stores (1,666,253) , with Custom at 0.4% and WooCommerce at 0.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,666,253 stores
6,318 stores
3,834 stores
2,220 stores
1,424 stores
449 stores
101 stores
84 stores
76 stores
76 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1666253 | 99.12% |
| Custom | 6318 | 0.38% |
| WooCommerce | 3834 | 0.23% |
| EasyStore | 2220 | 0.13% |
| Zoorix, Shopify | 1424 | 0.08% |
| OpenCart | 449 | 0.03% |
| Magento | 101 | 0.01% |
| PrestaShop | 84 | 0.00% |
| UpsellPlus, Shopify | 76 | 0.00% |
| TargetBay, Shopify | 76 | 0.00% |
| BinderPOS, Shopify | 62 | 0.00% |
| EC-CUBE | 48 | 0.00% |
| BigCommerce, Shopify | 39 | 0.00% |
| Wix eCommerce | 44 | 0.00% |
| Shopify, Magento | 34 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 32.9% of all stores (351,803 stores) , followed by Health & Beauty (17.1%) and Jewelry & Watches (8.3%) .
Top 10 Categories
351,803 stores
182,574 stores
88,749 stores
80,597 stores
55,661 stores
48,880 stores
42,764 stores
39,945 stores
34,415 stores
34,302 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 351803 | 32.94% |
| Health & Beauty | 182574 | 17.10% |
| Jewelry & Watches | 88749 | 8.31% |
| Food & Beverages | 80597 | 7.55% |
| Home & Garden | 55661 | 5.21% |
| Arts & Entertainment | 48880 | 4.58% |
| Electronics & Technology | 42764 | 4.00% |
| Gifts & Special Occasions | 39945 | 3.74% |
| Sporting Goods & Outdoor Gear | 34415 | 3.22% |
| Furniture & Home Decor | 34302 | 3.21% |
| Pets & Pet Supplies | 32508 | 3.04% |
| Vehicles & Parts | 24708 | 2.31% |
| Toys & Games | 21452 | 2.01% |
| Baby & Toddler | 17133 | 1.60% |
| Collectibles & Hobbies | 12408 | 1.16% |
Shipping Carriers Distribution
USPS leads with 20.9% among AI-verified physical stores (73,210 stores) , followed by UPS (18.7%) and DHL (17.2%) .
Base: 240,034 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
73,210 stores
65,667 stores
60,296 stores
38,456 stores
22,482 stores
17,484 stores
16,344 stores
10,915 stores
9,681 stores
8,082 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 73210 | 20.85% |
| UPS | 65667 | 18.70% |
| DHL | 60296 | 17.17% |
| FedEx | 38456 | 10.95% |
| Royal Mail | 22482 | 6.40% |
| DPD | 17484 | 4.98% |
| Australia Post | 16344 | 4.66% |
| GLS | 10915 | 3.11% |
| Canada Post | 9681 | 2.76% |
| Colissimo | 8082 | 2.30% |
| PostNL | 6177 | 1.76% |
| Correios | 6064 | 1.73% |
| Hermes | 5744 | 1.64% |
| La Poste | 5320 | 1.52% |
| Mondial Relay | 5173 | 1.47% |
Store Launch Timeline
Over the past 12 months, 409,517 new stores were launched in MasterCard , with the highest activity in 2025-10 (40,452 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
40,452 stores launched
46,283 stores launched
49,709 stores launched
48,192 stores launched
38,056 stores launched
39,090 stores launched
32,955 stores launched
31,250 stores launched
26,184 stores launched
26,830 stores launched
20,053 stores launched
10,463 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 40452 | 9.88% |
| 2025-09 | 46283 | 11.30% |
| 2025-08 | 49709 | 12.14% |
| 2025-07 | 48192 | 11.77% |
| 2025-06 | 38056 | 9.29% |
| 2025-05 | 39090 | 9.55% |
| 2025-04 | 32955 | 8.05% |
| 2025-03 | 31250 | 7.63% |
| 2025-02 | 26184 | 6.39% |
| 2025-01 | 26830 | 6.55% |
| 2024-12 | 20053 | 4.90% |
| 2024-11 | 10463 | 2.55% |
Active Stores by Launch Year
Currently, 1,351,907 active stores in MasterCard are tracked in our database , with the most stores launched in 2025 (380,006 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
380,006 active stores
196,592 active stores
135,655 active stores
100,342 active stores
103,651 active stores
95,604 active stores
53,681 active stores
52,155 active stores
37,429 active stores
20,903 active stores
18,563 active stores
19,956 active stores
26,555 active stores
13,559 active stores
16,443 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 380006 | 28.11% |
| 2024 | 196592 | 14.54% |
| 2023 | 135655 | 10.03% |
| 2022 | 100342 | 7.42% |
| 2021 | 103651 | 7.67% |
| 2020 | 95604 | 7.07% |
| 2019 | 53681 | 3.97% |
| 2018 | 52155 | 3.86% |
| 2017 | 37429 | 2.77% |
| 2016 | 20903 | 1.55% |
| 2015 | 18563 | 1.37% |
| 2014 | 19956 | 1.48% |
| 2013 | 26555 | 1.96% |
| 2012 | 13559 | 1.00% |
| 2011 | 16443 | 1.22% |
| 2010 | 11256 | 0.83% |
| 2009 | 9655 | 0.71% |
| 2008 | 8039 | 0.59% |
| 2007 | 7222 | 0.53% |
| 2006 | 5317 | 0.39% |
| 2005 | 4929 | 0.36% |
| 2004 | 7380 | 0.55% |
| 2003 | 5274 | 0.39% |
| 2002 | 4571 | 0.34% |
| 2001 | 5632 | 0.42% |
| 2000 | 3840 | 0.28% |
| 1999 | 3243 | 0.24% |
| 1998 | 2211 | 0.16% |
| 1997 | 1182 | 0.09% |
| 1996 | 860 | 0.06% |
| 1995 | 202 | 0.01% |
Geographic Distribution
United States leads with 47.7% (596,805 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.4%) .
Base: 1,250,780 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
596,805 AI-verified stores
133,386 AI-verified stores
80,395 AI-verified stores
74,478 AI-verified stores
62,243 AI-verified stores
55,708 AI-verified stores
36,553 AI-verified stores
34,369 AI-verified stores
30,026 AI-verified stores
22,258 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 596805 | 47.71% |
| United Kingdom | 133386 | 10.66% |
| Australia | 80395 | 6.43% |
| Canada | 74478 | 5.95% |
| France | 62243 | 4.98% |
| Germany | 55708 | 4.45% |
| Netherlands | 36553 | 2.92% |
| Italy | 34369 | 2.75% |
| Spain | 30026 | 2.40% |
| Japan | 22258 | 1.78% |
| Hong Kong | 17013 | 1.36% |
| Sweden | 14738 | 1.18% |
| Brazil | 14723 | 1.18% |
| New Zealand | 14342 | 1.15% |
| India | 13573 | 1.09% |
| Mexico | 13518 | 1.08% |
| Switzerland | 11005 | 0.88% |
| Belgium | 9733 | 0.78% |
| Denmark | 8306 | 0.66% |
| Poland | 7608 | 0.61% |
Featured Stores
Discover the strongest performers and newest entrants in MasterCard's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify
Shopify — Clothing & Accessories
Shopify
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 719.9k | 42.80% |
| Phones | 154.6k | 9.19% |
| Ecommerce platform | 1.7m | 99.99% |
| Couriers | 240.0k | 14.27% |
| Payment Providers | 232.1k | 13.80% |
| Categories | 1.2m | 69.36% |
| Social Media | 1.0m | 59.98% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed MasterCard E-commerce Database to:
Gain actionable insights into 1.4m physical stores in MasterCard.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterCard online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterCard E-commerce Database?
-
Our database covers over 1.4m MasterCard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.8% among stores with at least one detectable social profile (782,151 stores) , followed by Facebook (26.2%) and TikTok (13.3%) .
Base: 1,008,851 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
782,151 stores
588,264 stores
299,164 stores
198,565 stores
158,081 stores
113,593 stores
57,032 stores
30,480 stores
13,825 stores
4,376 stores
Visual Distribution