Online Stores Using MasterCard
Explore 2.1m verified e-commerce stores with MasterCard detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 3.1m domains. 2.1m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.1m verified active stores out of 3.1m detected · 69.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 61.2% of stores with physical delivery (1,304,524 stores) , followed by WooCommerce (12.6%) and Custom (10.9%) .
Base: 2,132,325 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,304,524 stores
269,138 stores
233,223 stores
56,662 stores
52,060 stores
30,106 stores
20,180 stores
18,294 stores
12,601 stores
11,822 stores
Visual Distribution
1,304,524 stores
269,138 stores
233,223 stores
56,662 stores
52,060 stores
30,106 stores
20,180 stores
18,294 stores
12,601 stores
11,822 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1304524 | 61.18% |
| WooCommerce | 269138 | 12.62% |
| Custom | 233223 | 10.94% |
| PrestaShop | 56662 | 2.66% |
| OpenCart | 52060 | 2.44% |
| 1C-Bitrix | 30106 | 1.41% |
| Wix eCommerce | 20180 | 0.95% |
| Magento | 18294 | 0.86% |
| BigCommerce | 12601 | 0.59% |
| Sellvia Platform | 11822 | 0.55% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 64.3% share of detected MasterCard e-commerce signals (1,989,493) , with WooCommerce at 11.9% and Custom at 7.7% (October 2026) .
Base: 3,091,762 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,989,493 websites
367,123 websites
237,616 websites
59,119 websites
54,194 websites
38,877 websites
45,392 websites
24,867 websites
27,624 websites
57,089 websites
Visual Distribution
1,989,493 websites
367,123 websites
237,616 websites
59,119 websites
54,194 websites
38,877 websites
45,392 websites
24,867 websites
27,624 websites
57,089 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1989493 | 64.35% |
| WooCommerce | 367123 | 11.87% |
| Custom | 237616 | 7.69% |
| PrestaShop | 59119 | 1.91% |
| OpenCart | 54194 | 1.75% |
| 1C-Bitrix | 38877 | 1.26% |
| Wix eCommerce | 45392 | 1.47% |
| Magento | 24867 | 0.80% |
| BigCommerce | 27624 | 0.89% |
| Sellvia Platform | 57089 | 1.85% |
Categories Distribution
Clothing & Accessories stores with 18.3% of all stores (389,224 stores) , followed by Health & Beauty (14.6%) and Sporting Goods & Outdoor Gear (8.2%) .
Base: 2,132,325 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
389,224 stores
311,339 stores
175,137 stores
163,010 stores
127,115 stores
99,660 stores
93,723 stores
89,437 stores
85,451 stores
71,204 stores
Visual Distribution
389,224 stores
311,339 stores
175,137 stores
163,010 stores
127,115 stores
99,660 stores
93,723 stores
89,437 stores
85,451 stores
71,204 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 389224 | 18.25% |
| Health & Beauty | 311339 | 14.60% |
| Sporting Goods & Outdoor Gear | 175137 | 8.21% |
| Food & Beverages | 163010 | 7.64% |
| Home & Garden | 127115 | 5.96% |
| Toys & Games | 99660 | 4.67% |
| Arts & Entertainment | 93723 | 4.40% |
| Jewelry & Watches | 89437 | 4.19% |
| Gifts & Special Occasions | 85451 | 4.01% |
| Electronics & Technology | 71204 | 3.34% |
Shipping Carriers Distribution
USPS accounts for 19.9% of displayed detection occurrences (260,287 occurrences) , followed by UPS (19.1%) and DHL (18.2%) .
Base: 1,310,462 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
260,287 occurrences
250,193 occurrences
238,183 occurrences
168,655 occurrences
100,225 occurrences
68,482 occurrences
63,053 occurrences
60,405 occurrences
53,053 occurrences
47,926 occurrences
Visual Distribution
260,287 occurrences
250,193 occurrences
238,183 occurrences
168,655 occurrences
100,225 occurrences
68,482 occurrences
63,053 occurrences
60,405 occurrences
53,053 occurrences
47,926 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 260287 | 19.86% |
| UPS | 250193 | 19.09% |
| DHL | 238183 | 18.18% |
| FedEx | 168655 | 12.87% |
| DPD | 100225 | 7.65% |
| GLS | 68482 | 5.23% |
| СДЭК | 63053 | 4.81% |
| Royal Mail | 60405 | 4.61% |
| Почта России | 53053 | 4.05% |
| Colissimo | 47926 | 3.66% |
Store Launch Timeline
Over the past 12 months, 468,255 new stores were launched in MasterCard , with the highest activity in 2026-09 (70,004 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
70,004 stores launched
60,280 stores launched
71,476 stores launched
44,376 stores launched
40,320 stores launched
34,917 stores launched
32,761 stores launched
28,276 stores launched
29,592 stores launched
25,493 stores launched
25,937 stores launched
4,823 stores launched
Monthly Trend
14.9% of last 12 months
12.9% of last 12 months
15.3% of last 12 months
9.5% of last 12 months
8.6% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
6.0% of last 12 months
6.3% of last 12 months
5.4% of last 12 months
5.5% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 70004 | 14.95% |
| 2026-08 | 60280 | 12.87% |
| 2026-07 | 71476 | 15.26% |
| 2026-06 | 44376 | 9.48% |
| 2026-05 | 40320 | 8.61% |
| 2026-04 | 34917 | 7.46% |
| 2026-03 | 32761 | 7.00% |
| 2026-02 | 28276 | 6.04% |
| 2026-01 | 29592 | 6.32% |
| 2025-12 | 25493 | 5.44% |
| 2025-11 | 25937 | 5.54% |
| 2025-10 | 4823 | 1.03% |
Active Stores by Launch Year
Currently, 2,112,388 active stores in MasterCard are tracked in our database , with the most stores launched in 2026 (430,786 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
430,786 active stores
265,358 active stores
195,618 active stores
154,261 active stores
125,282 active stores
137,161 active stores
137,355 active stores
86,954 active stores
86,797 active stores
76,335 active stores
42,313 active stores
37,502 active stores
38,341 active stores
49,396 active stores
29,850 active stores
Distribution by Launch Year
20.4% of tracked active stores
12.6% of tracked active stores
9.3% of tracked active stores
7.3% of tracked active stores
5.9% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
4.1% of tracked active stores
4.1% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 430786 | 20.39% |
| 2025 | 265358 | 12.56% |
| 2024 | 195618 | 9.26% |
| 2023 | 154261 | 7.30% |
| 2022 | 125282 | 5.93% |
| 2021 | 137161 | 6.49% |
| 2020 | 137355 | 6.50% |
| 2019 | 86954 | 4.12% |
| 2018 | 86797 | 4.11% |
| 2017 | 76335 | 3.61% |
| 2016 | 42313 | 2.00% |
| 2015 | 37502 | 1.78% |
| 2014 | 38341 | 1.82% |
| 2013 | 49396 | 2.34% |
| 2012 | 29850 | 1.41% |
Geographic Distribution
United States stores with 31.6% (673,392 active verified stores) , followed by United Kingdom (6.9%) and Germany (5.2%) .
Base: 2,132,325 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
673,392 active verified stores
147,139 active verified stores
111,155 active verified stores
109,050 active verified stores
105,203 active verified stores
84,322 active verified stores
75,594 active verified stores
60,725 active verified stores
60,552 active verified stores
47,313 active verified stores
Visual Distribution
673,392 active verified stores
147,139 active verified stores
111,155 active verified stores
109,050 active verified stores
105,203 active verified stores
84,322 active verified stores
75,594 active verified stores
60,725 active verified stores
60,552 active verified stores
47,313 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 673392 | 31.58% |
| United Kingdom | 147139 | 6.90% |
| Germany | 111155 | 5.21% |
| France | 109050 | 5.11% |
| Russia | 105203 | 4.93% |
| Australia | 84322 | 3.95% |
| Canada | 75594 | 3.55% |
| Spain | 60725 | 2.85% |
| Italy | 60552 | 2.84% |
| Netherlands | 47313 | 2.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify
Shopify - Toys & Games
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1m | 100.00% |
| Emails | 2.1m | 68.51% |
| Phones | 1.4m | 46.41% |
| Ecommerce platform | 3.1m | 98.90% |
| Couriers | 1.2m | 37.23% |
| Payment Providers | 3.1m | 100.00% |
| Categories | 2.5m | 81.73% |
| Social Media | 2m | 64.81% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MasterCard e-commerce landscape:
Analyze 2.1m verified e-commerce stores on MasterCard - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MasterCard e-commerce intelligence?
-
We track 2.1m verified MasterCard e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.0% of displayed detection occurrences (1,140,602 occurrences) , followed by Facebook (28.2%) and YouTube (10.6%) .
Base: 3,460,155 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,140,602 occurrences
976,508 occurrences
366,452 occurrences
351,245 occurrences
210,204 occurrences
180,102 occurrences
98,179 occurrences
75,149 occurrences
54,445 occurrences
7,269 occurrences
Visual Distribution
1,140,602 occurrences
976,508 occurrences
366,452 occurrences
351,245 occurrences
210,204 occurrences
180,102 occurrences
98,179 occurrences
75,149 occurrences
54,445 occurrences
7,269 occurrences