Australia E-commerce Market
Explore 195.4k verified e-commerce stores in the Australia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 342.7k with e-commerce signals. 195.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 56.5% of stores with physical delivery (107,603 stores) , followed by WooCommerce (21.6%) and Custom (9.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
107,603 stores
41,193 stores
17,079 stores
9,253 stores
8,040 stores
2,104 stores
1,850 stores
1,506 stores
1,055 stores
728 stores
Visual Distribution
107,603 stores
41,193 stores
17,079 stores
9,253 stores
8,040 stores
2,104 stores
1,850 stores
1,506 stores
1,055 stores
728 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 107603 | 56.51% |
| WooCommerce | 41193 | 21.63% |
| Custom | 17079 | 8.97% |
| Wix eCommerce | 9253 | 4.86% |
| Squarespace Commerce | 8040 | 4.22% |
| BigCommerce | 2104 | 1.10% |
| Magento | 1850 | 0.97% |
| GoDaddy Online Store | 1506 | 0.79% |
| Bluepark | 1055 | 0.55% |
| Big Cartel | 728 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 35.4% share of all Australia e-commerce stores (117,625) , with WooCommerce at 32.0% and Custom at 5.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
117,625 stores
106,237 stores
17,079 stores
40,944 stores
40,147 stores
2,370 stores
2,283 stores
3,614 stores
1,068 stores
814 stores
Visual Distribution
117,625 stores
106,237 stores
17,079 stores
40,944 stores
40,147 stores
2,370 stores
2,283 stores
3,614 stores
1,068 stores
814 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 117625 | 35.41% |
| WooCommerce | 106237 | 31.98% |
| Custom | 17079 | 5.14% |
| Wix eCommerce | 40944 | 12.33% |
| Squarespace Commerce | 40147 | 12.09% |
| BigCommerce | 2370 | 0.71% |
| Magento | 2283 | 0.69% |
| GoDaddy Online Store | 3614 | 1.09% |
| Bluepark | 1068 | 0.32% |
| Big Cartel | 814 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 16.4% of all stores (28,715 stores) , followed by Health & Beauty (15.8%) and Food & Beverages (11.5%) .
Base: 174,613 AI-verified stores with physical delivery and detected product categories (89.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
28,715 stores
27,613 stores
20,114 stores
18,873 stores
10,632 stores
10,518 stores
10,097 stores
9,619 stores
7,131 stores
6,205 stores
Visual Distribution
28,715 stores
27,613 stores
20,114 stores
18,873 stores
10,632 stores
10,518 stores
10,097 stores
9,619 stores
7,131 stores
6,205 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 28715 | 16.44% |
| Health & Beauty | 27613 | 15.81% |
| Food & Beverages | 20114 | 11.52% |
| Sporting Goods & Outdoor Gear | 18873 | 10.81% |
| Arts & Entertainment | 10632 | 6.09% |
| Home & Garden | 10518 | 6.02% |
| Toys & Games | 10097 | 5.78% |
| Gifts & Special Occasions | 9619 | 5.51% |
| Jewelry & Watches | 7131 | 4.08% |
| Tools & Hardware | 6205 | 3.55% |
Payment Providers Distribution
PayPal stores with 31.1% among AI-verified physical stores (13,076 stores) , followed by Stripe Connect (16.8%) and MasterCard (11.9%) .
Base: 23,855 AI-verified physical stores with detectable payment providers (12.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,076 stores
7,057 stores
4,985 stores
4,520 stores
2,147 stores
2,040 stores
1,790 stores
1,682 stores
1,237 stores
1,083 stores
Visual Distribution
13,076 stores
7,057 stores
4,985 stores
4,520 stores
2,147 stores
2,040 stores
1,790 stores
1,682 stores
1,237 stores
1,083 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13076 | 31.13% |
| Stripe Connect | 7057 | 16.80% |
| MasterCard | 4985 | 11.87% |
| American Express | 4520 | 10.76% |
| Apple Pay | 2147 | 5.11% |
| Bolt | 2040 | 4.86% |
| AfterPay | 1790 | 4.26% |
| Google Pay | 1682 | 4.00% |
| VISA | 1237 | 2.95% |
| Klarna | 1083 | 2.58% |
Shipping Carriers Distribution
Australia Post stores with 58.9% among AI-verified physical stores (20,284 stores) , followed by DHL (7.0%) and UPS (5.6%) .
Base: 25,328 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20,284 stores
2,402 stores
1,919 stores
1,479 stores
1,390 stores
1,214 stores
1,030 stores
836 stores
826 stores
741 stores
Visual Distribution
20,284 stores
2,402 stores
1,919 stores
1,479 stores
1,390 stores
1,214 stores
1,030 stores
836 stores
826 stores
741 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 20284 | 58.91% |
| DHL | 2402 | 6.98% |
| UPS | 1919 | 5.57% |
| TNT | 1479 | 4.30% |
| Fastway | 1390 | 4.04% |
| FedEx | 1214 | 3.53% |
| Sendle | 1030 | 2.99% |
| USPS | 836 | 2.43% |
| Aramex | 826 | 2.40% |
| Couriers Please | 741 | 2.15% |
Store Launch Timeline
Over the past 12 months, 31,844 new stores were launched in Australia , with the highest activity in 2026-05 (3,730 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,730 stores launched
3,289 stores launched
3,033 stores launched
2,431 stores launched
2,838 stores launched
2,266 stores launched
2,426 stores launched
2,630 stores launched
2,560 stores launched
2,616 stores launched
2,808 stores launched
1,217 stores launched
Monthly Trend
11.7% of last 12 months
10.3% of last 12 months
9.5% of last 12 months
7.6% of last 12 months
8.9% of last 12 months
7.1% of last 12 months
7.6% of last 12 months
8.3% of last 12 months
8.0% of last 12 months
8.2% of last 12 months
8.8% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3730 | 11.71% |
| 2026-04 | 3289 | 10.33% |
| 2026-03 | 3033 | 9.52% |
| 2026-02 | 2431 | 7.63% |
| 2026-01 | 2838 | 8.91% |
| 2025-12 | 2266 | 7.12% |
| 2025-11 | 2426 | 7.62% |
| 2025-10 | 2630 | 8.26% |
| 2025-09 | 2560 | 8.04% |
| 2025-08 | 2616 | 8.22% |
| 2025-07 | 2808 | 8.82% |
| 2025-06 | 1217 | 3.82% |
Active Stores by Launch Year
Currently, 192,725 active stores in Australia are tracked in our database , with the most stores launched in 2026 (15,537 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,537 active stores
27,718 active stores
21,100 active stores
15,782 active stores
13,489 active stores
14,153 active stores
13,392 active stores
8,837 active stores
9,774 active stores
11,873 active stores
4,196 active stores
3,485 active stores
3,382 active stores
5,345 active stores
2,984 active stores
Distribution by Launch Year
8.1% of tracked active stores
14.4% of tracked active stores
10.9% of tracked active stores
8.2% of tracked active stores
7.0% of tracked active stores
7.3% of tracked active stores
6.9% of tracked active stores
4.6% of tracked active stores
5.1% of tracked active stores
6.2% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15537 | 8.06% |
| 2025 | 27718 | 14.38% |
| 2024 | 21100 | 10.95% |
| 2023 | 15782 | 8.19% |
| 2022 | 13489 | 7.00% |
| 2021 | 14153 | 7.34% |
| 2020 | 13392 | 6.95% |
| 2019 | 8837 | 4.59% |
| 2018 | 9774 | 5.07% |
| 2017 | 11873 | 6.16% |
| 2016 | 4196 | 2.18% |
| 2015 | 3485 | 1.81% |
| 2014 | 3382 | 1.75% |
| 2013 | 5345 | 2.77% |
| 2012 | 2984 | 1.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Squarespace Commerce - Food & Beverages
Shopify - Health & Beauty
Shopify - Health & Beauty
WooCommerce - Pets & Pet Supplies
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 195.4k | 100.00% |
| Emails | 71.1k | 36.40% |
| Phones | 60.9k | 31.18% |
| Ecommerce platform | 195.4k | 100.00% |
| Couriers | 25.3k | 12.96% |
| Payment Providers | 23.9k | 12.21% |
| Categories | 179.2k | 91.73% |
| Social Media | 136.3k | 69.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Australia e-commerce landscape:
Analyze 195.4k verified e-commerce stores in Australia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Australia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Australia e-commerce intelligence?
-
We track 195.4k verified Australia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.1% among stores with at least one detectable social profile (119,538 stores) , followed by Facebook (32.8%) and YouTube (8.8%) .
Base: 136,285 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
119,538 stores
111,867 stores
29,898 stores
28,945 stores
17,099 stores
15,240 stores
11,500 stores
4,992 stores
1,049 stores
829 stores
Visual Distribution
119,538 stores
111,867 stores
29,898 stores
28,945 stores
17,099 stores
15,240 stores
11,500 stores
4,992 stores
1,049 stores
829 stores