Australia E-commerce Database
Explore 264.8k e-commerce stores in the Australia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 50.4% of stores with physical delivery (131,734 stores) , followed by WooCommerce (20.1%) and Custom (17.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
131,734 stores
52,452 stores
45,853 stores
13,751 stores
8,624 stores
2,785 stores
2,280 stores
2,197 stores
997 stores
788 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 131734 | 50.38% |
| WooCommerce | 52452 | 20.06% |
| Custom | 45853 | 17.54% |
| Wix eCommerce | 13751 | 5.26% |
| Squarespace Commerce | 8624 | 3.30% |
| GoDaddy Online Store | 2785 | 1.07% |
| BigCommerce | 2280 | 0.87% |
| Magento | 2197 | 0.84% |
| Big Cartel | 997 | 0.38% |
| PrestaShop | 788 | 0.30% |
All Stores Distribution
Shopify holds 37.7% share of all Australia e-commerce stores (147,509) , with WooCommerce at 28.8% and Custom at 11.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
147,509 stores
112,599 stores
45,853 stores
45,364 stores
28,762 stores
3,733 stores
2,544 stores
2,636 stores
1,362 stores
890 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 147509 | 37.70% |
| WooCommerce | 112599 | 28.78% |
| Custom | 45853 | 11.72% |
| Wix eCommerce | 45364 | 11.59% |
| Squarespace Commerce | 28762 | 7.35% |
| GoDaddy Online Store | 3733 | 0.95% |
| BigCommerce | 2544 | 0.65% |
| Magento | 2636 | 0.67% |
| Big Cartel | 1362 | 0.35% |
| PrestaShop | 890 | 0.23% |
Categories Distribution
Clothing & Accessories leads with 19.8% of all stores (37,624 stores) , followed by Health & Beauty (16.4%) and Food & Beverages (11.1%) .
Top 10 Categories
37,624 stores
31,051 stores
21,077 stores
11,451 stores
11,195 stores
10,895 stores
10,801 stores
10,175 stores
9,096 stores
8,149 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 37624 | 19.81% |
| Health & Beauty | 31051 | 16.35% |
| Food & Beverages | 21077 | 11.10% |
| Home & Garden | 11451 | 6.03% |
| Vehicles & Parts | 11195 | 5.90% |
| Electronics & Technology | 10895 | 5.74% |
| Arts & Entertainment | 10801 | 5.69% |
| Jewelry & Watches | 10175 | 5.36% |
| Gifts & Special Occasions | 9096 | 4.79% |
| Furniture & Home Decor | 8149 | 4.29% |
| Sporting Goods & Outdoor Gear | 7804 | 4.11% |
| Pets & Pet Supplies | 6503 | 3.42% |
| Business & Industrial | 5593 | 2.95% |
| Tools & Hardware | 4796 | 2.53% |
| Toys & Games | 3675 | 1.94% |
Payment Providers Distribution
PayPal leads with 29.0% among AI-verified physical stores (24,216 stores) , followed by Stripe Connect (13.7%) and American Express (13.3%) .
Base: 46,038 AI-verified physical stores with detectable payment providers (17.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24,216 stores
11,460 stores
11,076 stores
11,034 stores
4,520 stores
3,929 stores
3,849 stores
3,586 stores
2,613 stores
1,838 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 24216 | 29.04% |
| Stripe Connect | 11460 | 13.74% |
| American Express | 11076 | 13.28% |
| MasterCard | 11034 | 13.23% |
| Apple Pay | 4520 | 5.42% |
| AfterPay | 3929 | 4.71% |
| Google Pay | 3849 | 4.62% |
| Bolt | 3586 | 4.30% |
| VISA | 2613 | 3.13% |
| Paddle | 1838 | 2.20% |
| Zip Pay | 1822 | 2.19% |
| Klarna | 1478 | 1.77% |
| UnionPay | 772 | 0.93% |
| JCB | 679 | 0.81% |
| BitCoin | 514 | 0.62% |
Shipping Carriers Distribution
Australia Post leads with 59.6% among AI-verified physical stores (42,182 stores) , followed by DHL (8.0%) and Sendle (5.2%) .
Base: 51,714 AI-verified physical stores with detectable shipping carriers (19.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
42,182 stores
5,674 stores
3,662 stores
2,972 stores
2,919 stores
2,236 stores
2,014 stores
1,825 stores
1,749 stores
1,724 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 42182 | 59.57% |
| DHL | 5674 | 8.01% |
| Sendle | 3662 | 5.17% |
| UPS | 2972 | 4.20% |
| TNT | 2919 | 4.12% |
| FedEx | 2236 | 3.16% |
| Fastway | 2014 | 2.84% |
| Aramex | 1825 | 2.58% |
| USPS | 1749 | 2.47% |
| Couriers Please | 1724 | 2.43% |
| StarTrack | 1187 | 1.68% |
| Speedy | 1059 | 1.50% |
| Allied Express | 581 | 0.82% |
| Royal Mail | 565 | 0.80% |
| Toll Priority | 457 | 0.65% |
Store Launch Timeline
Over the past 12 months, 50,406 new stores were launched in Australia , with the highest activity in 2025-11 (3,927 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,927 stores launched
3,994 stores launched
4,255 stores launched
4,637 stores launched
5,150 stores launched
4,736 stores launched
5,132 stores launched
4,631 stores launched
4,741 stores launched
4,081 stores launched
3,590 stores launched
1,532 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3927 | 7.79% |
| 2025-10 | 3994 | 7.92% |
| 2025-09 | 4255 | 8.44% |
| 2025-08 | 4637 | 9.20% |
| 2025-07 | 5150 | 10.22% |
| 2025-06 | 4736 | 9.40% |
| 2025-05 | 5132 | 10.18% |
| 2025-04 | 4631 | 9.19% |
| 2025-03 | 4741 | 9.41% |
| 2025-02 | 4081 | 8.10% |
| 2025-01 | 3590 | 7.12% |
| 2024-12 | 1532 | 3.04% |
Active Stores by Launch Year
Currently, 260,448 active stores in Australia are tracked in our database , with the most stores launched in 2025 (48,937 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
48,937 active stores
31,637 active stores
21,968 active stores
18,386 active stores
19,595 active stores
18,228 active stores
12,425 active stores
13,871 active stores
16,367 active stores
5,946 active stores
4,924 active stores
4,745 active stores
7,895 active stores
4,253 active stores
4,015 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 48937 | 18.79% |
| 2024 | 31637 | 12.15% |
| 2023 | 21968 | 8.43% |
| 2022 | 18386 | 7.06% |
| 2021 | 19595 | 7.52% |
| 2020 | 18228 | 7.00% |
| 2019 | 12425 | 4.77% |
| 2018 | 13871 | 5.33% |
| 2017 | 16367 | 6.28% |
| 2016 | 5946 | 2.28% |
| 2015 | 4924 | 1.89% |
| 2014 | 4745 | 1.82% |
| 2013 | 7895 | 3.03% |
| 2012 | 4253 | 1.63% |
| 2011 | 4015 | 1.54% |
| 2010 | 3435 | 1.32% |
| 2009 | 3497 | 1.34% |
| 2008 | 3397 | 1.30% |
| 2007 | 2799 | 1.07% |
| 2006 | 1989 | 0.76% |
| 2005 | 1532 | 0.59% |
| 2004 | 2130 | 0.82% |
| 2003 | 1765 | 0.68% |
| 2002 | 1573 | 0.60% |
| 2001 | 2183 | 0.84% |
| 2000 | 1266 | 0.49% |
| 1999 | 893 | 0.34% |
| 1998 | 581 | 0.22% |
| 1997 | 103 | 0.04% |
| 1996 | 101 | 0.04% |
| 1995 | 12 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Australia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Furniture & Home Decor
Custom
Custom — Electronics & Technology
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 264.8k | 100.00% |
| Emails | 143.6k | 54.24% |
| Phones | 67.8k | 25.63% |
| Ecommerce platform | 264.8k | 100.00% |
| Couriers | 51.7k | 19.53% |
| Payment Providers | 46.0k | 17.39% |
| Categories | 198.8k | 75.10% |
| Social Media | 176.9k | 66.83% |
Starter Package
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Maximize Your ROI
Use our detailed Australia E-commerce Database to:
Gain actionable insights into 264.8k physical stores in Australia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Australia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Australia E-commerce Database?
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Our database covers over 264.8k Australia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.6% among stores with at least one detectable social profile (149,782 stores) , followed by Facebook (33.7%) and YouTube (8.7%) .
Base: 176,930 stores with any detectable social profile (66.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
149,782 stores
145,672 stores
37,522 stores
33,971 stores
23,403 stores
17,358 stores
16,360 stores
5,951 stores
1,323 stores
1,298 stores
Visual Distribution