Australia E-commerce Database
Explore 211.4k verified e-commerce stores in the Australia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 367.5k with e-commerce signals. 211.4k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 57.6% of stores with physical delivery (118,316 stores) , followed by WooCommerce (21.3%) and Custom (8.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
118,316 stores
43,808 stores
17,544 stores
9,752 stores
8,422 stores
2,182 stores
2,024 stores
1,636 stores
1,060 stores
832 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 118316 | 57.55% |
| WooCommerce | 43808 | 21.31% |
| Custom | 17544 | 8.53% |
| Wix eCommerce | 9752 | 4.74% |
| Squarespace Commerce | 8422 | 4.10% |
| BigCommerce | 2182 | 1.06% |
| Magento | 2024 | 0.98% |
| GoDaddy Online Store | 1636 | 0.80% |
| Bluepark | 1060 | 0.52% |
| Big Cartel | 832 | 0.40% |
All Stores Distribution
Shopify holds 36.7% share of all Australia e-commerce stores (129,344) , with WooCommerce at 31.7% and Custom at 5.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
129,344 stores
111,691 stores
17,544 stores
42,587 stores
41,040 stores
2,406 stores
2,497 stores
3,624 stores
1,068 stores
932 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 129344 | 36.67% |
| WooCommerce | 111691 | 31.66% |
| Custom | 17544 | 4.97% |
| Wix eCommerce | 42587 | 12.07% |
| Squarespace Commerce | 41040 | 11.63% |
| BigCommerce | 2406 | 0.68% |
| Magento | 2497 | 0.71% |
| GoDaddy Online Store | 3624 | 1.03% |
| Bluepark | 1068 | 0.30% |
| Big Cartel | 932 | 0.26% |
Categories Distribution
Clothing & Accessories leads with 16.5% of all stores (31,123 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (11.4%) .
Base: 188,509 AI-verified stores with physical delivery and detected product categories (89.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
31,123 stores
30,368 stores
21,570 stores
20,239 stores
11,263 stores
11,217 stores
10,860 stores
10,591 stores
7,746 stores
6,555 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31123 | 16.51% |
| Health & Beauty | 30368 | 16.11% |
| Food & Beverages | 21570 | 11.44% |
| Sporting Goods & Outdoor Gear | 20239 | 10.74% |
| Arts & Entertainment | 11263 | 5.97% |
| Home & Garden | 11217 | 5.95% |
| Toys & Games | 10860 | 5.76% |
| Gifts & Special Occasions | 10591 | 5.62% |
| Jewelry & Watches | 7746 | 4.11% |
| Tools & Hardware | 6555 | 3.48% |
| Electronics & Technology | 6458 | 3.43% |
| Business & Industrial | 6405 | 3.40% |
| Vehicles & Parts | 6101 | 3.24% |
| Furniture & Home Decor | 4920 | 2.61% |
| Pets & Pet Supplies | 3093 | 1.64% |
Payment Providers Distribution
PayPal leads with 30.8% among AI-verified physical stores (14,690 stores) , followed by Stripe Connect (16.0%) and MasterCard (13.3%) .
Base: 26,807 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14,690 stores
7,604 stores
6,335 stores
5,501 stores
2,462 stores
2,138 stores
2,115 stores
1,738 stores
1,422 stores
1,025 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 14690 | 30.82% |
| Stripe Connect | 7604 | 15.95% |
| MasterCard | 6335 | 13.29% |
| American Express | 5501 | 11.54% |
| Bolt | 2462 | 5.16% |
| Apple Pay | 2138 | 4.48% |
| AfterPay | 2115 | 4.44% |
| Google Pay | 1738 | 3.65% |
| VISA | 1422 | 2.98% |
| Klarna | 1025 | 2.15% |
| Zip Pay | 992 | 2.08% |
| UnionPay | 555 | 1.16% |
| JCB | 455 | 0.95% |
| BitCoin | 443 | 0.93% |
| Laybuy | 196 | 0.41% |
Shipping Carriers Distribution
Australia Post leads with 58.5% among AI-verified physical stores (23,313 stores) , followed by DHL (7.1%) and UPS (5.2%) .
Base: 29,054 AI-verified physical stores with detectable shipping carriers (13.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23,313 stores
2,837 stores
2,072 stores
1,804 stores
1,618 stores
1,389 stores
1,356 stores
968 stores
949 stores
932 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 23313 | 58.47% |
| DHL | 2837 | 7.11% |
| UPS | 2072 | 5.20% |
| TNT | 1804 | 4.52% |
| Fastway | 1618 | 4.06% |
| FedEx | 1389 | 3.48% |
| Sendle | 1356 | 3.40% |
| Aramex | 968 | 2.43% |
| USPS | 949 | 2.38% |
| Couriers Please | 932 | 2.34% |
| Toll Priority | 734 | 1.84% |
| StarTrack | 722 | 1.81% |
| Speedy | 633 | 1.59% |
| Royal Mail | 296 | 0.74% |
| Allied Express | 252 | 0.63% |
Store Launch Timeline
Over the past 12 months, 36,004 new stores were launched in Australia , with the highest activity in 2026-03 (3,526 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,526 stores launched
2,720 stores launched
3,713 stores launched
3,012 stores launched
3,070 stores launched
3,166 stores launched
3,030 stores launched
3,138 stores launched
3,208 stores launched
2,954 stores launched
3,011 stores launched
1,456 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3526 | 9.79% |
| 2026-02 | 2720 | 7.55% |
| 2026-01 | 3713 | 10.31% |
| 2025-12 | 3012 | 8.37% |
| 2025-11 | 3070 | 8.53% |
| 2025-10 | 3166 | 8.79% |
| 2025-09 | 3030 | 8.42% |
| 2025-08 | 3138 | 8.72% |
| 2025-07 | 3208 | 8.91% |
| 2025-06 | 2954 | 8.20% |
| 2025-05 | 3011 | 8.36% |
| 2025-04 | 1456 | 4.04% |
Active Stores by Launch Year
Currently, 208,507 active stores in Australia are tracked in our database , with the most stores launched in 2026 (10,002 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,002 active stores
33,946 active stores
24,101 active stores
17,823 active stores
14,868 active stores
15,686 active stores
14,741 active stores
9,663 active stores
10,621 active stores
12,804 active stores
4,530 active stores
3,751 active stores
3,692 active stores
5,823 active stores
3,224 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10002 | 4.80% |
| 2025 | 33946 | 16.28% |
| 2024 | 24101 | 11.56% |
| 2023 | 17823 | 8.55% |
| 2022 | 14868 | 7.13% |
| 2021 | 15686 | 7.52% |
| 2020 | 14741 | 7.07% |
| 2019 | 9663 | 4.63% |
| 2018 | 10621 | 5.09% |
| 2017 | 12804 | 6.14% |
| 2016 | 4530 | 2.17% |
| 2015 | 3751 | 1.80% |
| 2014 | 3692 | 1.77% |
| 2013 | 5823 | 2.79% |
| 2012 | 3224 | 1.55% |
| 2011 | 2926 | 1.40% |
| 2010 | 2606 | 1.25% |
| 2009 | 2614 | 1.25% |
| 2008 | 2543 | 1.22% |
| 2007 | 2124 | 1.02% |
| 2006 | 1440 | 0.69% |
| 2005 | 1163 | 0.56% |
| 2004 | 1554 | 0.75% |
| 2003 | 1306 | 0.63% |
| 2002 | 1169 | 0.56% |
| 2001 | 1612 | 0.77% |
| 2000 | 942 | 0.45% |
| 1999 | 652 | 0.31% |
| 1998 | 418 | 0.20% |
| 1997 | 60 | 0.03% |
| 1996 | 91 | 0.04% |
| 1995 | 12 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom
Shopify
HCL Commerce - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Squarespace Commerce - Sporting Goods & Outdoor Gear
Wix eCommerce - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 211.4k | 100.00% |
| Emails | 81.5k | 38.55% |
| Phones | 51.1k | 24.18% |
| Ecommerce platform | 211.4k | 100.00% |
| Couriers | 29.1k | 13.75% |
| Payment Providers | 26.8k | 12.68% |
| Categories | 193.4k | 91.50% |
| Social Media | 147.1k | 69.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Australia e-commerce landscape:
Analyze 211.4k verified e-commerce stores in Australia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Australia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Australia e-commerce intelligence?
-
We track 211.4k verified Australia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.1% among stores with at least one detectable social profile (128,733 stores) , followed by Facebook (32.9%) and YouTube (8.7%) .
Base: 147,057 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
128,733 stores
120,730 stores
31,811 stores
30,771 stores
18,955 stores
16,364 stores
12,016 stores
5,197 stores
1,192 stores
909 stores
Visual Distribution