Australia E-commerce Database
Explore 244.8k e-commerce stores in the Australia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 48.7% of stores with physical delivery (117,758 stores) , followed by WooCommerce (19.8%) and Custom (19.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
117,758 stores
47,780 stores
47,132 stores
12,695 stores
7,968 stores
2,547 stores
2,204 stores
1,957 stores
966 stores
698 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 117758 | 48.72% |
| WooCommerce | 47780 | 19.77% |
| Custom | 47132 | 19.50% |
| Wix eCommerce | 12695 | 5.25% |
| Squarespace Commerce | 7968 | 3.30% |
| GoDaddy Online Store | 2547 | 1.05% |
| BigCommerce | 2204 | 0.91% |
| Magento | 1957 | 0.81% |
| Big Cartel | 966 | 0.40% |
| PrestaShop | 698 | 0.29% |
All Stores Distribution
Shopify holds 37.9% share of all Australia e-commerce stores (143,470) , with WooCommerce at 27.4% and Custom at 12.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
143,470 stores
103,941 stores
47,132 stores
44,918 stores
29,413 stores
2,620 stores
2,607 stores
2,537 stores
1,350 stores
805 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 143470 | 37.88% |
| WooCommerce | 103941 | 27.44% |
| Custom | 47132 | 12.44% |
| Wix eCommerce | 44918 | 11.86% |
| Squarespace Commerce | 29413 | 7.76% |
| GoDaddy Online Store | 2620 | 0.69% |
| BigCommerce | 2607 | 0.69% |
| Magento | 2537 | 0.67% |
| Big Cartel | 1350 | 0.36% |
| PrestaShop | 805 | 0.21% |
Categories Distribution
Clothing & Accessories leads with 19.7% of all stores (36,324 stores) , followed by Health & Beauty (15.9%) and Food & Beverages (11.2%) .
Top 10 Categories
36,324 stores
29,297 stores
20,754 stores
11,353 stores
11,065 stores
10,858 stores
10,439 stores
10,132 stores
8,865 stores
8,062 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36324 | 19.65% |
| Health & Beauty | 29297 | 15.85% |
| Food & Beverages | 20754 | 11.23% |
| Home & Garden | 11353 | 6.14% |
| Vehicles & Parts | 11065 | 5.99% |
| Arts & Entertainment | 10858 | 5.87% |
| Electronics & Technology | 10439 | 5.65% |
| Jewelry & Watches | 10132 | 5.48% |
| Gifts & Special Occasions | 8865 | 4.80% |
| Furniture & Home Decor | 8062 | 4.36% |
| Sporting Goods & Outdoor Gear | 7743 | 4.19% |
| Pets & Pet Supplies | 6248 | 3.38% |
| Business & Industrial | 5431 | 2.94% |
| Tools & Hardware | 4663 | 2.52% |
| Toys & Games | 3589 | 1.94% |
Payment Providers Distribution
PayPal leads with 28.7% among AI-verified physical stores (22,853 stores) , followed by American Express (13.5%) and Stripe Connect (13.4%) .
Base: 43,851 AI-verified physical stores with detectable payment providers (17.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
22,853 stores
10,734 stores
10,680 stores
10,644 stores
4,331 stores
3,773 stores
3,705 stores
3,428 stores
2,497 stores
1,802 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 22853 | 28.74% |
| American Express | 10734 | 13.50% |
| Stripe Connect | 10680 | 13.43% |
| MasterCard | 10644 | 13.39% |
| Apple Pay | 4331 | 5.45% |
| AfterPay | 3773 | 4.75% |
| Google Pay | 3705 | 4.66% |
| Bolt | 3428 | 4.31% |
| VISA | 2497 | 3.14% |
| Paddle | 1802 | 2.27% |
| Zip Pay | 1775 | 2.23% |
| Klarna | 1399 | 1.76% |
| UnionPay | 736 | 0.93% |
| JCB | 662 | 0.83% |
| BitCoin | 491 | 0.62% |
Shipping Carriers Distribution
Australia Post leads with 59.5% among AI-verified physical stores (39,926 stores) , followed by DHL (8.1%) and Sendle (5.2%) .
Base: 49,133 AI-verified physical stores with detectable shipping carriers (20.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
39,926 stores
5,443 stores
3,504 stores
2,891 stores
2,758 stores
2,061 stores
1,910 stores
1,710 stores
1,641 stores
1,626 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 39926 | 59.51% |
| DHL | 5443 | 8.11% |
| Sendle | 3504 | 5.22% |
| UPS | 2891 | 4.31% |
| TNT | 2758 | 4.11% |
| FedEx | 2061 | 3.07% |
| Fastway | 1910 | 2.85% |
| Aramex | 1710 | 2.55% |
| USPS | 1641 | 2.45% |
| Couriers Please | 1626 | 2.42% |
| StarTrack | 1104 | 1.65% |
| Speedy | 991 | 1.48% |
| Allied Express | 559 | 0.83% |
| Royal Mail | 519 | 0.77% |
| Toll Priority | 449 | 0.67% |
Store Launch Timeline
Over the past 12 months, 44,437 new stores were launched in Australia , with the highest activity in 2025-10 (3,884 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,884 stores launched
4,274 stores launched
4,657 stores launched
4,826 stores launched
4,420 stores launched
4,449 stores launched
3,866 stores launched
3,749 stores launched
3,372 stores launched
3,103 stores launched
2,446 stores launched
1,391 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 3884 | 8.74% |
| 2025-09 | 4274 | 9.62% |
| 2025-08 | 4657 | 10.48% |
| 2025-07 | 4826 | 10.86% |
| 2025-06 | 4420 | 9.95% |
| 2025-05 | 4449 | 10.01% |
| 2025-04 | 3866 | 8.70% |
| 2025-03 | 3749 | 8.44% |
| 2025-02 | 3372 | 7.59% |
| 2025-01 | 3103 | 6.98% |
| 2024-12 | 2446 | 5.50% |
| 2024-11 | 1391 | 3.13% |
Active Stores by Launch Year
Currently, 240,826 active stores in Australia are tracked in our database , with the most stores launched in 2025 (40,702 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
40,702 active stores
28,989 active stores
20,438 active stores
17,197 active stores
18,541 active stores
17,295 active stores
11,794 active stores
12,795 active stores
14,992 active stores
5,819 active stores
4,810 active stores
4,631 active stores
7,776 active stores
4,206 active stores
3,907 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 40702 | 16.90% |
| 2024 | 28989 | 12.04% |
| 2023 | 20438 | 8.49% |
| 2022 | 17197 | 7.14% |
| 2021 | 18541 | 7.70% |
| 2020 | 17295 | 7.18% |
| 2019 | 11794 | 4.90% |
| 2018 | 12795 | 5.31% |
| 2017 | 14992 | 6.23% |
| 2016 | 5819 | 2.42% |
| 2015 | 4810 | 2.00% |
| 2014 | 4631 | 1.92% |
| 2013 | 7776 | 3.23% |
| 2012 | 4206 | 1.75% |
| 2011 | 3907 | 1.62% |
| 2010 | 3398 | 1.41% |
| 2009 | 3455 | 1.43% |
| 2008 | 3375 | 1.40% |
| 2007 | 2763 | 1.15% |
| 2006 | 1956 | 0.81% |
| 2005 | 1511 | 0.63% |
| 2004 | 2084 | 0.87% |
| 2003 | 1739 | 0.72% |
| 2002 | 1546 | 0.64% |
| 2001 | 2153 | 0.89% |
| 2000 | 1267 | 0.53% |
| 1999 | 892 | 0.37% |
| 1998 | 575 | 0.24% |
| 1997 | 101 | 0.04% |
| 1996 | 106 | 0.04% |
| 1995 | 13 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Australia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
WooCommerce
Custom
Shopify — Food & Beverages
WooCommerce — Jewelry & Watches
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 244.8k | 100.00% |
| Emails | 136.6k | 55.79% |
| Phones | 65.4k | 26.72% |
| Ecommerce platform | 244.8k | 100.00% |
| Couriers | 49.1k | 20.07% |
| Payment Providers | 43.9k | 17.91% |
| Categories | 194.0k | 79.27% |
| Social Media | 163.7k | 66.87% |
Starter Package
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Maximize Your ROI
Use our detailed Australia E-commerce Database to:
Gain actionable insights into 244.8k physical stores in Australia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Australia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Australia E-commerce Database?
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Our database covers over 244.8k Australia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.7% among stores with at least one detectable social profile (137,594 stores) , followed by Facebook (32.8%) and YouTube (8.3%) .
Base: 163,693 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
137,594 stores
133,898 stores
33,827 stores
30,533 stores
25,130 stores
20,854 stores
14,115 stores
10,340 stores
1,269 stores
1,150 stores
Visual Distribution