Australia E-commerce Database
Explore 208.3k verified e-commerce stores in the Australia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 366.0k with e-commerce signals. 208.3k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 59.3% of stores with physical delivery (121,562 stores) , followed by WooCommerce (20.7%) and Custom (8.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
121,562 stores
42,433 stores
17,056 stores
9,849 stores
6,995 stores
2,284 stores
2,081 stores
1,166 stores
992 stores
661 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 121562 | 59.28% |
| WooCommerce | 42433 | 20.69% |
| Custom | 17056 | 8.32% |
| Wix eCommerce | 9849 | 4.80% |
| Squarespace Commerce | 6995 | 3.41% |
| BigCommerce | 2284 | 1.11% |
| Magento | 2081 | 1.01% |
| GoDaddy Online Store | 1166 | 0.57% |
| Big Cartel | 992 | 0.48% |
| PrestaShop | 661 | 0.32% |
All Stores Distribution
Shopify holds 36.8% share of all Australia e-commerce stores (131,412) , with WooCommerce at 31.4% and Custom at 4.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
131,412 stores
112,078 stores
17,056 stores
43,451 stores
41,947 stores
2,462 stores
2,499 stores
3,800 stores
1,317 stores
751 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 131412 | 36.83% |
| WooCommerce | 112078 | 31.41% |
| Custom | 17056 | 4.78% |
| Wix eCommerce | 43451 | 12.18% |
| Squarespace Commerce | 41947 | 11.76% |
| BigCommerce | 2462 | 0.69% |
| Magento | 2499 | 0.70% |
| GoDaddy Online Store | 3800 | 1.07% |
| Big Cartel | 1317 | 0.37% |
| PrestaShop | 751 | 0.21% |
Categories Distribution
Clothing & Accessories leads with 22.8% of all stores (34,706 stores) , followed by Health & Beauty (17.2%) and Food & Beverages (11.3%) .
Base: 151,905 AI-verified stores with physical delivery and detected product categories (72.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
34,706 stores
26,103 stores
17,171 stores
9,121 stores
8,342 stores
8,313 stores
8,120 stores
7,639 stores
6,580 stores
6,002 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 34706 | 22.85% |
| Health & Beauty | 26103 | 17.18% |
| Food & Beverages | 17171 | 11.30% |
| Jewelry & Watches | 9121 | 6.00% |
| Electronics & Technology | 8342 | 5.49% |
| Home & Garden | 8313 | 5.47% |
| Arts & Entertainment | 8120 | 5.35% |
| Gifts & Special Occasions | 7639 | 5.03% |
| Furniture & Home Decor | 6580 | 4.33% |
| Sporting Goods & Outdoor Gear | 6002 | 3.95% |
| Vehicles & Parts | 5789 | 3.81% |
| Pets & Pet Supplies | 4561 | 3.00% |
| Tools & Hardware | 3488 | 2.30% |
| Toys & Games | 3087 | 2.03% |
| Business & Industrial | 2883 | 1.90% |
Payment Providers Distribution
PayPal leads with 29.5% among AI-verified physical stores (21,876 stores) , followed by Stripe Connect (14.4%) and American Express (13.2%) .
Base: 40,240 AI-verified physical stores with detectable payment providers (19.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21,876 stores
10,673 stores
9,778 stores
9,429 stores
4,266 stores
3,682 stores
3,583 stores
3,120 stores
2,210 stores
1,693 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 21876 | 29.51% |
| Stripe Connect | 10673 | 14.40% |
| American Express | 9778 | 13.19% |
| MasterCard | 9429 | 12.72% |
| Apple Pay | 4266 | 5.75% |
| AfterPay | 3682 | 4.97% |
| Google Pay | 3583 | 4.83% |
| Bolt | 3120 | 4.21% |
| VISA | 2210 | 2.98% |
| Zip Pay | 1693 | 2.28% |
| Klarna | 1524 | 2.06% |
| UnionPay | 789 | 1.06% |
| JCB | 697 | 0.94% |
| BitCoin | 486 | 0.66% |
| Laybuy | 325 | 0.44% |
Shipping Carriers Distribution
Australia Post leads with 59.3% among AI-verified physical stores (41,559 stores) , followed by DHL (8.2%) and Sendle (4.7%) .
Base: 50,218 AI-verified physical stores with detectable shipping carriers (24.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
41,559 stores
5,741 stores
3,284 stores
3,009 stores
2,716 stores
2,366 stores
2,177 stores
1,845 stores
1,819 stores
1,624 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 41559 | 59.27% |
| DHL | 5741 | 8.19% |
| Sendle | 3284 | 4.68% |
| UPS | 3009 | 4.29% |
| TNT | 2716 | 3.87% |
| FedEx | 2366 | 3.37% |
| Fastway | 2177 | 3.10% |
| Aramex | 1845 | 2.63% |
| USPS | 1819 | 2.59% |
| Couriers Please | 1624 | 2.32% |
| StarTrack | 1222 | 1.74% |
| Speedy | 937 | 1.34% |
| Toll Priority | 728 | 1.04% |
| Allied Express | 568 | 0.81% |
| Royal Mail | 522 | 0.74% |
Store Launch Timeline
Over the past 12 months, 36,961 new stores were launched in Australia , with the highest activity in 2026-02 (2,239 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,239 stores launched
3,882 stores launched
3,321 stores launched
3,328 stores launched
3,347 stores launched
3,137 stores launched
3,236 stores launched
3,257 stores launched
2,984 stores launched
3,034 stores launched
2,734 stores launched
2,462 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2239 | 6.06% |
| 2026-01 | 3882 | 10.50% |
| 2025-12 | 3321 | 8.99% |
| 2025-11 | 3328 | 9.00% |
| 2025-10 | 3347 | 9.06% |
| 2025-09 | 3137 | 8.49% |
| 2025-08 | 3236 | 8.76% |
| 2025-07 | 3257 | 8.81% |
| 2025-06 | 2984 | 8.07% |
| 2025-05 | 3034 | 8.21% |
| 2025-04 | 2734 | 7.40% |
| 2025-03 | 2462 | 6.66% |
Active Stores by Launch Year
Currently, 205,122 active stores in Australia are tracked in our database , with the most stores launched in 2026 (6,159 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,159 active stores
35,576 active stores
24,196 active stores
17,771 active stores
14,650 active stores
15,579 active stores
14,724 active stores
9,620 active stores
10,452 active stores
12,677 active stores
4,550 active stores
3,676 active stores
3,693 active stores
5,852 active stores
3,174 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6159 | 3.00% |
| 2025 | 35576 | 17.34% |
| 2024 | 24196 | 11.80% |
| 2023 | 17771 | 8.66% |
| 2022 | 14650 | 7.14% |
| 2021 | 15579 | 7.59% |
| 2020 | 14724 | 7.18% |
| 2019 | 9620 | 4.69% |
| 2018 | 10452 | 5.10% |
| 2017 | 12677 | 6.18% |
| 2016 | 4550 | 2.22% |
| 2015 | 3676 | 1.79% |
| 2014 | 3693 | 1.80% |
| 2013 | 5852 | 2.85% |
| 2012 | 3174 | 1.55% |
| 2011 | 2924 | 1.43% |
| 2010 | 2544 | 1.24% |
| 2009 | 2569 | 1.25% |
| 2008 | 2489 | 1.21% |
| 2007 | 2076 | 1.01% |
| 2006 | 1383 | 0.67% |
| 2005 | 1118 | 0.55% |
| 2004 | 1513 | 0.74% |
| 2003 | 1273 | 0.62% |
| 2002 | 1150 | 0.56% |
| 2001 | 1592 | 0.78% |
| 2000 | 921 | 0.45% |
| 1999 | 633 | 0.31% |
| 1998 | 423 | 0.21% |
| 1997 | 66 | 0.03% |
| 1996 | 87 | 0.04% |
| 1995 | 12 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
HCL Commerce
Shopify
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Arts & Entertainment
Shopify - Health & Beauty
Shopify
Shopify
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 208.3k | 100.00% |
| Emails | 116.3k | 55.86% |
| Phones | 50.5k | 24.25% |
| Ecommerce platform | 208.3k | 100.00% |
| Couriers | 50.2k | 24.11% |
| Payment Providers | 40.2k | 19.32% |
| Categories | 158.5k | 76.08% |
| Social Media | 145.7k | 69.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Australia e-commerce landscape:
Analyze 208.3k verified e-commerce stores in Australia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Australia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Australia e-commerce intelligence?
-
We track 208.3k verified Australia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (127,803 stores) , followed by Facebook (32.9%) and YouTube (8.6%) .
Base: 145,661 stores with any detectable social profile (69.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
127,803 stores
119,900 stores
31,518 stores
30,984 stores
18,909 stores
16,495 stores
11,952 stores
5,178 stores
1,163 stores
906 stores
Visual Distribution