Australia E-commerce Market
Explore 211.3k verified e-commerce stores in the Australia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 368.2k with e-commerce signals. 211.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 57.8% of stores with physical delivery (118,769 stores) , followed by WooCommerce (21.3%) and Custom (8.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
118,769 stores
43,707 stores
17,587 stores
9,529 stores
8,408 stores
2,221 stores
1,962 stores
1,620 stores
1,061 stores
779 stores
Visual Distribution
118,769 stores
43,707 stores
17,587 stores
9,529 stores
8,408 stores
2,221 stores
1,962 stores
1,620 stores
1,061 stores
779 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 118769 | 57.75% |
| WooCommerce | 43707 | 21.25% |
| Custom | 17587 | 8.55% |
| Wix eCommerce | 9529 | 4.63% |
| Squarespace Commerce | 8408 | 4.09% |
| BigCommerce | 2221 | 1.08% |
| Magento | 1962 | 0.95% |
| GoDaddy Online Store | 1620 | 0.79% |
| Bluepark | 1061 | 0.52% |
| Big Cartel | 779 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 36.7% share of all Australia e-commerce stores (129,805) , with WooCommerce at 31.6% and Custom at 5.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
129,805 stores
111,907 stores
17,587 stores
42,139 stores
41,752 stores
2,461 stores
2,418 stores
3,731 stores
1,070 stores
870 stores
Visual Distribution
129,805 stores
111,907 stores
17,587 stores
42,139 stores
41,752 stores
2,461 stores
2,418 stores
3,731 stores
1,070 stores
870 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 129805 | 36.70% |
| WooCommerce | 111907 | 31.64% |
| Custom | 17587 | 4.97% |
| Wix eCommerce | 42139 | 11.91% |
| Squarespace Commerce | 41752 | 11.80% |
| BigCommerce | 2461 | 0.70% |
| Magento | 2418 | 0.68% |
| GoDaddy Online Store | 3731 | 1.05% |
| Bluepark | 1070 | 0.30% |
| Big Cartel | 870 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 16.6% of all stores (31,301 stores) , followed by Health & Beauty (16.1%) and Food & Beverages (11.4%) .
Base: 188,463 AI-verified stores with physical delivery and detected product categories (89.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
31,301 stores
30,318 stores
21,545 stores
20,202 stores
11,302 stores
11,253 stores
10,870 stores
10,420 stores
7,739 stores
6,602 stores
Visual Distribution
31,301 stores
30,318 stores
21,545 stores
20,202 stores
11,302 stores
11,253 stores
10,870 stores
10,420 stores
7,739 stores
6,602 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31301 | 16.61% |
| Health & Beauty | 30318 | 16.09% |
| Food & Beverages | 21545 | 11.43% |
| Sporting Goods & Outdoor Gear | 20202 | 10.72% |
| Arts & Entertainment | 11302 | 6.00% |
| Home & Garden | 11253 | 5.97% |
| Toys & Games | 10870 | 5.77% |
| Gifts & Special Occasions | 10420 | 5.53% |
| Jewelry & Watches | 7739 | 4.11% |
| Electronics & Technology | 6602 | 3.50% |
Payment Providers Distribution
PayPal stores with 30.9% among AI-verified physical stores (15,129 stores) , followed by Stripe Connect (15.9%) and MasterCard (13.1%) .
Base: 27,315 AI-verified physical stores with detectable payment providers (12.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
15,129 stores
7,784 stores
6,427 stores
5,705 stores
2,346 stores
2,303 stores
2,134 stores
1,877 stores
1,430 stores
1,103 stores
Visual Distribution
15,129 stores
7,784 stores
6,427 stores
5,705 stores
2,346 stores
2,303 stores
2,134 stores
1,877 stores
1,430 stores
1,103 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 15129 | 30.93% |
| Stripe Connect | 7784 | 15.91% |
| MasterCard | 6427 | 13.14% |
| American Express | 5705 | 11.66% |
| Bolt | 2346 | 4.80% |
| Apple Pay | 2303 | 4.71% |
| AfterPay | 2134 | 4.36% |
| Google Pay | 1877 | 3.84% |
| VISA | 1430 | 2.92% |
| Klarna | 1103 | 2.26% |
Shipping Carriers Distribution
Australia Post stores with 58.4% among AI-verified physical stores (23,633 stores) , followed by DHL (7.1%) and UPS (5.2%) .
Base: 29,468 AI-verified physical stores with detectable shipping carriers (13.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
23,633 stores
2,889 stores
2,124 stores
1,806 stores
1,617 stores
1,405 stores
1,348 stores
1,009 stores
1,005 stores
931 stores
Visual Distribution
23,633 stores
2,889 stores
2,124 stores
1,806 stores
1,617 stores
1,405 stores
1,348 stores
1,009 stores
1,005 stores
931 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 23633 | 58.41% |
| DHL | 2889 | 7.14% |
| UPS | 2124 | 5.25% |
| TNT | 1806 | 4.46% |
| Fastway | 1617 | 4.00% |
| FedEx | 1405 | 3.47% |
| Sendle | 1348 | 3.33% |
| Aramex | 1009 | 2.49% |
| USPS | 1005 | 2.48% |
| Couriers Please | 931 | 2.30% |
Store Launch Timeline
Over the past 12 months, 36,012 new stores were launched in Australia , with the highest activity in 2026-04 (3,388 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,388 stores launched
3,612 stores launched
2,958 stores launched
3,600 stores launched
2,789 stores launched
2,994 stores launched
3,130 stores launched
2,937 stores launched
3,044 stores launched
3,199 stores launched
2,863 stores launched
1,498 stores launched
Monthly Trend
9.4% of last 12 months
10.0% of last 12 months
8.2% of last 12 months
10.0% of last 12 months
7.7% of last 12 months
8.3% of last 12 months
8.7% of last 12 months
8.2% of last 12 months
8.5% of last 12 months
8.9% of last 12 months
8.0% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3388 | 9.41% |
| 2026-03 | 3612 | 10.03% |
| 2026-02 | 2958 | 8.21% |
| 2026-01 | 3600 | 10.00% |
| 2025-12 | 2789 | 7.74% |
| 2025-11 | 2994 | 8.31% |
| 2025-10 | 3130 | 8.69% |
| 2025-09 | 2937 | 8.16% |
| 2025-08 | 3044 | 8.45% |
| 2025-07 | 3199 | 8.88% |
| 2025-06 | 2863 | 7.95% |
| 2025-05 | 1498 | 4.16% |
Active Stores by Launch Year
Currently, 208,457 active stores in Australia are tracked in our database , with the most stores launched in 2026 (13,938 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,938 active stores
32,683 active stores
23,570 active stores
17,434 active stores
14,587 active stores
15,378 active stores
14,510 active stores
9,488 active stores
10,464 active stores
12,659 active stores
4,464 active stores
3,720 active stores
3,660 active stores
5,739 active stores
3,180 active stores
Distribution by Launch Year
6.7% of tracked active stores
15.7% of tracked active stores
11.3% of tracked active stores
8.4% of tracked active stores
7.0% of tracked active stores
7.4% of tracked active stores
7.0% of tracked active stores
4.6% of tracked active stores
5.0% of tracked active stores
6.1% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13938 | 6.69% |
| 2025 | 32683 | 15.68% |
| 2024 | 23570 | 11.31% |
| 2023 | 17434 | 8.36% |
| 2022 | 14587 | 7.00% |
| 2021 | 15378 | 7.38% |
| 2020 | 14510 | 6.96% |
| 2019 | 9488 | 4.55% |
| 2018 | 10464 | 5.02% |
| 2017 | 12659 | 6.07% |
| 2016 | 4464 | 2.14% |
| 2015 | 3720 | 1.78% |
| 2014 | 3660 | 1.76% |
| 2013 | 5739 | 2.75% |
| 2012 | 3180 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Wix eCommerce - Health & Beauty
Shopify - Health & Beauty
Custom - Food & Beverages
Custom - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 211.3k | 100.00% |
| Emails | 83.2k | 39.35% |
| Phones | 65.6k | 31.03% |
| Ecommerce platform | 211.3k | 100.00% |
| Couriers | 29.5k | 13.94% |
| Payment Providers | 27.3k | 12.93% |
| Categories | 193.4k | 91.53% |
| Social Media | 146.7k | 69.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Australia e-commerce landscape:
Analyze 211.3k verified e-commerce stores in Australia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Australia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Australia e-commerce intelligence?
-
We track 211.3k verified Australia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.1% among stores with at least one detectable social profile (128,638 stores) , followed by Facebook (32.8%) and YouTube (8.7%) .
Base: 146,657 stores with any detectable social profile (69.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
128,638 stores
120,091 stores
31,904 stores
31,246 stores
18,672 stores
16,412 stores
12,124 stores
5,308 stores
1,093 stores
902 stores
Visual Distribution
128,638 stores
120,091 stores
31,904 stores
31,246 stores
18,672 stores
16,412 stores
12,124 stores
5,308 stores
1,093 stores
902 stores