Australia E-commerce Database
Explore 235.3k e-commerce stores in the Australia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 61.2% of stores with physical delivery (141,869 stores) , followed by WooCommerce (20.7%) and Custom (6.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
141,869 stores
48,082 stores
13,929 stores
12,491 stores
7,282 stores
2,399 stores
2,268 stores
1,534 stores
1,122 stores
809 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 141869 | 61.21% |
| WooCommerce | 48082 | 20.74% |
| Custom | 13929 | 6.01% |
| Wix eCommerce | 12491 | 5.39% |
| Squarespace Commerce | 7282 | 3.14% |
| BigCommerce | 2399 | 1.04% |
| Magento | 2268 | 0.98% |
| GoDaddy Online Store | 1534 | 0.66% |
| Big Cartel | 1122 | 0.48% |
| PrestaShop | 809 | 0.35% |
All Stores Distribution
Shopify holds 41.3% share of all Australia e-commerce stores (148,187) , with WooCommerce at 31.0% and Custom at 3.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
148,187 stores
111,229 stores
13,929 stores
44,944 stores
29,368 stores
2,519 stores
2,573 stores
3,556 stores
1,353 stores
881 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 148187 | 41.33% |
| WooCommerce | 111229 | 31.02% |
| Custom | 13929 | 3.88% |
| Wix eCommerce | 44944 | 12.54% |
| Squarespace Commerce | 29368 | 8.19% |
| BigCommerce | 2519 | 0.70% |
| Magento | 2573 | 0.72% |
| GoDaddy Online Store | 3556 | 0.99% |
| Big Cartel | 1353 | 0.38% |
| PrestaShop | 881 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 22.2% of all stores (36,658 stores) , followed by Health & Beauty (17.4%) and Food & Beverages (11.0%) .
Top 10 Categories
36,658 stores
28,647 stores
18,195 stores
9,746 stores
9,372 stores
9,313 stores
9,168 stores
8,112 stores
7,027 stores
6,541 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36658 | 22.21% |
| Health & Beauty | 28647 | 17.36% |
| Food & Beverages | 18195 | 11.02% |
| Jewelry & Watches | 9746 | 5.90% |
| Home & Garden | 9372 | 5.68% |
| Arts & Entertainment | 9313 | 5.64% |
| Electronics & Technology | 9168 | 5.55% |
| Gifts & Special Occasions | 8112 | 4.91% |
| Furniture & Home Decor | 7027 | 4.26% |
| Sporting Goods & Outdoor Gear | 6541 | 3.96% |
| Vehicles & Parts | 6222 | 3.77% |
| Pets & Pet Supplies | 5544 | 3.36% |
| Tools & Hardware | 3773 | 2.29% |
| Business & Industrial | 3409 | 2.07% |
| Toys & Games | 3335 | 2.02% |
Payment Providers Distribution
PayPal leads with 29.4% among AI-verified physical stores (23,917 stores) , followed by Stripe Connect (13.6%) and American Express (13.5%) .
Base: 44,212 AI-verified physical stores with detectable payment providers (18.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23,917 stores
11,037 stores
10,943 stores
10,798 stores
4,533 stores
3,926 stores
3,849 stores
3,132 stores
2,519 stores
1,784 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 23917 | 29.40% |
| Stripe Connect | 11037 | 13.57% |
| American Express | 10943 | 13.45% |
| MasterCard | 10798 | 13.27% |
| Apple Pay | 4533 | 5.57% |
| AfterPay | 3926 | 4.83% |
| Google Pay | 3849 | 4.73% |
| Bolt | 3132 | 3.85% |
| VISA | 2519 | 3.10% |
| Zip Pay | 1784 | 2.19% |
| Paddle | 1662 | 2.04% |
| Klarna | 1455 | 1.79% |
| UnionPay | 771 | 0.95% |
| JCB | 608 | 0.75% |
| BitCoin | 421 | 0.52% |
Shipping Carriers Distribution
Australia Post leads with 60.0% among AI-verified physical stores (42,912 stores) , followed by DHL (8.1%) and Sendle (5.2%) .
Base: 51,691 AI-verified physical stores with detectable shipping carriers (22.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
42,912 stores
5,814 stores
3,725 stores
2,900 stores
2,847 stores
2,273 stores
2,003 stores
1,844 stores
1,745 stores
1,725 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 42912 | 59.99% |
| DHL | 5814 | 8.13% |
| Sendle | 3725 | 5.21% |
| TNT | 2900 | 4.05% |
| UPS | 2847 | 3.98% |
| FedEx | 2273 | 3.18% |
| Fastway | 2003 | 2.80% |
| Aramex | 1844 | 2.58% |
| USPS | 1745 | 2.44% |
| Couriers Please | 1725 | 2.41% |
| StarTrack | 1230 | 1.72% |
| Speedy | 923 | 1.29% |
| Allied Express | 611 | 0.85% |
| Royal Mail | 528 | 0.74% |
| Toll Priority | 447 | 0.62% |
Store Launch Timeline
Over the past 12 months, 45,731 new stores were launched in Australia , with the highest activity in 2025-12 (2,383 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,383 stores launched
3,660 stores launched
4,009 stores launched
4,201 stores launched
4,439 stores launched
4,837 stores launched
4,255 stores launched
4,664 stores launched
4,098 stores launched
4,315 stores launched
3,613 stores launched
1,257 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 2383 | 5.21% |
| 2025-11 | 3660 | 8.00% |
| 2025-10 | 4009 | 8.77% |
| 2025-09 | 4201 | 9.19% |
| 2025-08 | 4439 | 9.71% |
| 2025-07 | 4837 | 10.58% |
| 2025-06 | 4255 | 9.30% |
| 2025-05 | 4664 | 10.20% |
| 2025-04 | 4098 | 8.96% |
| 2025-03 | 4315 | 9.44% |
| 2025-02 | 3613 | 7.90% |
| 2025-01 | 1257 | 2.75% |
Active Stores by Launch Year
Currently, 231,741 active stores in Australia are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
47,458 active stores
27,732 active stores
19,980 active stores
16,550 active stores
17,762 active stores
16,461 active stores
10,769 active stores
11,604 active stores
14,038 active stores
5,149 active stores
4,207 active stores
4,087 active stores
6,635 active stores
3,549 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 0.01% |
| 2025 | 47458 | 20.48% |
| 2024 | 27732 | 11.97% |
| 2023 | 19980 | 8.62% |
| 2022 | 16550 | 7.14% |
| 2021 | 17762 | 7.66% |
| 2020 | 16461 | 7.10% |
| 2019 | 10769 | 4.65% |
| 2018 | 11604 | 5.01% |
| 2017 | 14038 | 6.06% |
| 2016 | 5149 | 2.22% |
| 2015 | 4207 | 1.82% |
| 2014 | 4087 | 1.76% |
| 2013 | 6635 | 2.86% |
| 2012 | 3549 | 1.53% |
| 2011 | 3316 | 1.43% |
| 2010 | 2885 | 1.24% |
| 2009 | 2895 | 1.25% |
| 2008 | 2781 | 1.20% |
| 2007 | 2341 | 1.01% |
| 2006 | 1612 | 0.70% |
| 2005 | 1269 | 0.55% |
| 2004 | 1749 | 0.75% |
| 2003 | 1448 | 0.62% |
| 2002 | 1248 | 0.54% |
| 2001 | 1774 | 0.77% |
| 2000 | 1048 | 0.45% |
| 1999 | 716 | 0.31% |
| 1998 | 470 | 0.20% |
| 1997 | 82 | 0.04% |
| 1996 | 93 | 0.04% |
| 1995 | 12 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Australia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify
Squarespace Commerce
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 235.3k | 100.00% |
| Emails | 129.3k | 54.95% |
| Phones | 57.2k | 24.30% |
| Ecommerce platform | 235.3k | 100.00% |
| Couriers | 51.7k | 21.97% |
| Payment Providers | 44.2k | 18.79% |
| Categories | 172.7k | 73.38% |
| Social Media | 161.3k | 68.56% |
Starter Package
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Maximize Your ROI
Use our detailed Australia E-commerce Database to:
Gain actionable insights into 235.3k physical stores in Australia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Australia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Australia E-commerce Database?
-
Our database covers over 235.3k Australia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.3% among stores with at least one detectable social profile (140,964 stores) , followed by Facebook (33.0%) and TikTok (8.6%) .
Base: 161,320 stores with any detectable social profile (68.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
140,964 stores
131,672 stores
34,498 stores
33,766 stores
20,750 stores
17,163 stores
13,079 stores
5,256 stores
1,177 stores
1,027 stores
Visual Distribution