Australia E-commerce Market
Explore 197.3k verified e-commerce stores in the Australia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 470.2k with e-commerce signals. 197.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 56.1% of stores with physical delivery (110,745 stores) , followed by WooCommerce (20.5%) and Custom (9.1%) .
Base: 197,296 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
110,745 stores
40,415 stores
17,915 stores
8,469 stores
7,741 stores
1,830 stores
1,634 stores
1,301 stores
1,051 stores
712 stores
Visual Distribution
110,745 stores
40,415 stores
17,915 stores
8,469 stores
7,741 stores
1,830 stores
1,634 stores
1,301 stores
1,051 stores
712 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 110745 | 56.13% |
| WooCommerce | 40415 | 20.48% |
| Custom | 17915 | 9.08% |
| Wix eCommerce | 8469 | 4.29% |
| Squarespace Commerce | 7741 | 3.92% |
| BigCommerce | 1830 | 0.93% |
| Magento | 1634 | 0.83% |
| GoDaddy Online Store | 1301 | 0.66% |
| OpenCart | 1051 | 0.53% |
| Big Cartel | 712 | 0.36% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 38.0% share of detected Australia e-commerce signals (178,576) , with WooCommerce at 28.9% and Custom at 4.8% (October 2026) .
Base: 470,236 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
178,576 websites
135,918 websites
22,423 websites
51,906 websites
49,956 websites
3,197 websites
4,087 websites
4,494 websites
1,667 websites
911 websites
Visual Distribution
178,576 websites
135,918 websites
22,423 websites
51,906 websites
49,956 websites
3,197 websites
4,087 websites
4,494 websites
1,667 websites
911 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 178576 | 37.98% |
| WooCommerce | 135918 | 28.90% |
| Custom | 22423 | 4.77% |
| Wix eCommerce | 51906 | 11.04% |
| Squarespace Commerce | 49956 | 10.62% |
| BigCommerce | 3197 | 0.68% |
| Magento | 4087 | 0.87% |
| GoDaddy Online Store | 4494 | 0.96% |
| OpenCart | 1667 | 0.35% |
| Big Cartel | 911 | 0.19% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (29,619 stores) , followed by Health & Beauty (14.1%) and Food & Beverages (10.5%) .
Base: 197,296 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
29,619 stores
27,760 stores
20,618 stores
18,828 stores
10,838 stores
10,497 stores
10,384 stores
9,787 stores
7,100 stores
6,209 stores
Visual Distribution
29,619 stores
27,760 stores
20,618 stores
18,828 stores
10,838 stores
10,497 stores
10,384 stores
9,787 stores
7,100 stores
6,209 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 29619 | 15.01% |
| Health & Beauty | 27760 | 14.07% |
| Food & Beverages | 20618 | 10.45% |
| Sporting Goods & Outdoor Gear | 18828 | 9.54% |
| Arts & Entertainment | 10838 | 5.49% |
| Toys & Games | 10497 | 5.32% |
| Home & Garden | 10384 | 5.26% |
| Gifts & Special Occasions | 9787 | 4.96% |
| Jewelry & Watches | 7100 | 3.60% |
| Tools & Hardware | 6209 | 3.15% |
Payment Providers Distribution
PayPal accounts for 17.8% of displayed detection occurrences (114,405 occurrences) , followed by Apple Pay (15.8%) and VISA (13.1%) .
Base: 643,745 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
114,405 occurrences
102,020 occurrences
84,542 occurrences
84,322 occurrences
71,944 occurrences
63,795 occurrences
57,078 occurrences
26,963 occurrences
25,118 occurrences
13,558 occurrences
Visual Distribution
114,405 occurrences
102,020 occurrences
84,542 occurrences
84,322 occurrences
71,944 occurrences
63,795 occurrences
57,078 occurrences
26,963 occurrences
25,118 occurrences
13,558 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 114405 | 17.77% |
| Apple Pay | 102020 | 15.85% |
| VISA | 84542 | 13.13% |
| MasterCard | 84322 | 13.10% |
| American Express | 71944 | 11.18% |
| Shop Pay | 63795 | 9.91% |
| UnionPay | 57078 | 8.87% |
| AfterPay | 26963 | 4.19% |
| Stripe | 25118 | 3.90% |
| Bancontact | 13558 | 2.11% |
Shipping Carriers Distribution
Australia Post accounts for 65.4% of displayed detection occurrences (65,002 occurrences) , followed by DHL (8.2%) and Sendle (4.2%) .
Base: 99,326 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
65,002 occurrences
8,121 occurrences
4,155 occurrences
4,049 occurrences
3,954 occurrences
3,087 occurrences
2,811 occurrences
2,794 occurrences
2,763 occurrences
2,590 occurrences
Visual Distribution
65,002 occurrences
8,121 occurrences
4,155 occurrences
4,049 occurrences
3,954 occurrences
3,087 occurrences
2,811 occurrences
2,794 occurrences
2,763 occurrences
2,590 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Australia Post | 65002 | 65.44% |
| DHL | 8121 | 8.18% |
| Sendle | 4155 | 4.18% |
| FedEx | 4049 | 4.08% |
| StarTrack | 3954 | 3.98% |
| Aramex | 3087 | 3.11% |
| USPS | 2811 | 2.83% |
| Couriers Please | 2794 | 2.81% |
| TNT | 2763 | 2.78% |
| UPS | 2590 | 2.61% |
Store Launch Timeline
Over the past 12 months, 36,522 new stores were launched in Australia , with the highest activity in 2026-09 (5,185 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,185 stores launched
4,651 stores launched
4,028 stores launched
3,756 stores launched
3,455 stores launched
2,916 stores launched
2,807 stores launched
2,421 stores launched
2,565 stores launched
2,044 stores launched
2,281 stores launched
413 stores launched
Monthly Trend
14.2% of last 12 months
12.7% of last 12 months
11.0% of last 12 months
10.3% of last 12 months
9.5% of last 12 months
8.0% of last 12 months
7.7% of last 12 months
6.6% of last 12 months
7.0% of last 12 months
5.6% of last 12 months
6.2% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 5185 | 14.20% |
| 2026-08 | 4651 | 12.73% |
| 2026-07 | 4028 | 11.03% |
| 2026-06 | 3756 | 10.28% |
| 2026-05 | 3455 | 9.46% |
| 2026-04 | 2916 | 7.98% |
| 2026-03 | 2807 | 7.69% |
| 2026-02 | 2421 | 6.63% |
| 2026-01 | 2565 | 7.02% |
| 2025-12 | 2044 | 5.60% |
| 2025-11 | 2281 | 6.25% |
| 2025-10 | 413 | 1.13% |
Active Stores by Launch Year
Currently, 194,696 active stores in Australia are tracked in our database , with the most stores launched in 2026 (33,181 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33,181 active stores
24,416 active stores
18,810 active stores
14,475 active stores
11,648 active stores
12,998 active stores
12,521 active stores
8,104 active stores
8,864 active stores
10,929 active stores
3,945 active stores
3,226 active stores
3,098 active stores
4,979 active stores
2,846 active stores
Distribution by Launch Year
17.0% of tracked active stores
12.5% of tracked active stores
9.7% of tracked active stores
7.4% of tracked active stores
6.0% of tracked active stores
6.7% of tracked active stores
6.4% of tracked active stores
4.2% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.6% of tracked active stores
2.6% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 33181 | 17.04% |
| 2025 | 24416 | 12.54% |
| 2024 | 18810 | 9.66% |
| 2023 | 14475 | 7.43% |
| 2022 | 11648 | 5.98% |
| 2021 | 12998 | 6.68% |
| 2020 | 12521 | 6.43% |
| 2019 | 8104 | 4.16% |
| 2018 | 8864 | 4.55% |
| 2017 | 10929 | 5.61% |
| 2016 | 3945 | 2.03% |
| 2015 | 3226 | 1.66% |
| 2014 | 3098 | 1.59% |
| 2013 | 4979 | 2.56% |
| 2012 | 2846 | 1.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Arts & Entertainment
WooCommerce - Food & Beverages
Squarespace Commerce - Gifts & Special Occasions
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 197.3k | 100.00% |
| Emails | 162.4k | 82.30% |
| Phones | 87.3k | 44.26% |
| Ecommerce platform | 197.3k | 100.00% |
| Couriers | 73.8k | 37.41% |
| Payment Providers | 152.5k | 77.31% |
| Categories | 181.1k | 91.79% |
| Social Media | 133.4k | 67.60% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Australia e-commerce landscape:
Analyze 197.3k verified e-commerce stores in Australia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Australia e-commerce intelligence?
-
We track 197.3k verified Australia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.6% of displayed detection occurrences (117,152 occurrences) , followed by Facebook (32.5%) and TikTok (8.8%) .
Base: 329,314 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
117,152 occurrences
106,948 occurrences
29,083 occurrences
28,213 occurrences
15,357 occurrences
14,946 occurrences
10,830 occurrences
5,066 occurrences
970 occurrences
749 occurrences
Visual Distribution
117,152 occurrences
106,948 occurrences
29,083 occurrences
28,213 occurrences
15,357 occurrences
14,946 occurrences
10,830 occurrences
5,066 occurrences
970 occurrences
749 occurrences