Afterpay Stores: E-commerce Sites Accepting Afterpay
Explore 18.1k verified e-commerce stores accepting Afterpay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 18.6k domains. 18.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
18.1k verified active stores out of 18.6k detected · 97.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 95.5% of stores with physical delivery (17,106 stores) , followed by WooCommerce (1.2%) and Custom (1.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,106 stores
216 stores
201 stores
67 stores
58 stores
56 stores
55 stores
37 stores
25 stores
18 stores
Visual Distribution
17,106 stores
216 stores
201 stores
67 stores
58 stores
56 stores
55 stores
37 stores
25 stores
18 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 17106 | 95.47% |
| WooCommerce | 216 | 1.21% |
| Custom | 201 | 1.12% |
| Shopoe, Shopify | 67 | 0.37% |
| BigCommerce | 58 | 0.32% |
| Magento | 56 | 0.31% |
| Shopify, Shopoe | 55 | 0.31% |
| Salesforce Commerce Cloud | 37 | 0.21% |
| Shopify, Anifit | 25 | 0.14% |
| Instasell, Shopify | 18 | 0.10% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 95.2% share of all Afterpay e-commerce stores (17,486) , with WooCommerce at 1.5% and Custom at 1.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,486 stores
270 stores
201 stores
70 stores
59 stores
63 stores
55 stores
37 stores
25 stores
19 stores
Visual Distribution
17,486 stores
270 stores
201 stores
70 stores
59 stores
63 stores
55 stores
37 stores
25 stores
19 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 17486 | 95.22% |
| WooCommerce | 270 | 1.47% |
| Custom | 201 | 1.09% |
| Shopoe, Shopify | 70 | 0.38% |
| BigCommerce | 59 | 0.32% |
| Magento | 63 | 0.34% |
| Shopify, Shopoe | 55 | 0.30% |
| Salesforce Commerce Cloud | 37 | 0.20% |
| Shopify, Anifit | 25 | 0.14% |
| Instasell, Shopify | 19 | 0.10% |
Categories Distribution
Clothing & Accessories stores with 29.7% of all stores (4,957 stores) , followed by Health & Beauty (22.0%) and Sporting Goods & Outdoor Gear (8.7%) .
Base: 16,680 AI-verified stores with physical delivery and detected product categories (92.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,957 stores
3,662 stores
1,452 stores
1,070 stores
924 stores
760 stores
685 stores
683 stores
677 stores
495 stores
Visual Distribution
4,957 stores
3,662 stores
1,452 stores
1,070 stores
924 stores
760 stores
685 stores
683 stores
677 stores
495 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4957 | 29.72% |
| Health & Beauty | 3662 | 21.95% |
| Sporting Goods & Outdoor Gear | 1452 | 8.71% |
| Jewelry & Watches | 1070 | 6.41% |
| Home & Garden | 924 | 5.54% |
| Food & Beverages | 760 | 4.56% |
| Gifts & Special Occasions | 685 | 4.11% |
| Toys & Games | 683 | 4.09% |
| Arts & Entertainment | 677 | 4.06% |
| Furniture & Home Decor | 495 | 2.97% |
Shipping Carriers Distribution
Australia Post stores with 22.8% among AI-verified physical stores (345 stores) , followed by USPS (18.5%) and UPS (16.0%) .
Base: 986 AI-verified physical stores with detectable shipping carriers (5.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
345 stores
280 stores
242 stores
228 stores
100 stores
65 stores
48 stores
36 stores
33 stores
32 stores
Visual Distribution
345 stores
280 stores
242 stores
228 stores
100 stores
65 stores
48 stores
36 stores
33 stores
32 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 345 | 22.80% |
| USPS | 280 | 18.51% |
| UPS | 242 | 15.99% |
| DHL | 228 | 15.07% |
| FedEx | 100 | 6.61% |
| Royal Mail | 65 | 4.30% |
| New Zealand Post | 48 | 3.17% |
| Hermes | 36 | 2.38% |
| Sendle | 33 | 2.18% |
| Canada Post | 32 | 2.12% |
Store Launch Timeline
Over the past 12 months, 642 new stores were launched in Afterpay , with the highest activity in 2026-05 (70 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
70 stores launched
58 stores launched
58 stores launched
34 stores launched
53 stores launched
48 stores launched
67 stores launched
61 stores launched
53 stores launched
67 stores launched
53 stores launched
20 stores launched
Monthly Trend
10.9% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
5.3% of last 12 months
8.3% of last 12 months
7.5% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
8.3% of last 12 months
10.4% of last 12 months
8.3% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 70 | 10.90% |
| 2026-04 | 58 | 9.03% |
| 2026-03 | 58 | 9.03% |
| 2026-02 | 34 | 5.30% |
| 2026-01 | 53 | 8.26% |
| 2025-12 | 48 | 7.48% |
| 2025-11 | 67 | 10.44% |
| 2025-10 | 61 | 9.50% |
| 2025-09 | 53 | 8.26% |
| 2025-08 | 67 | 10.44% |
| 2025-07 | 53 | 8.26% |
| 2025-06 | 20 | 3.12% |
Active Stores by Launch Year
Currently, 17,876 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (275 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
275 active stores
708 active stores
847 active stores
831 active stores
1,480 active stores
2,001 active stores
2,244 active stores
1,568 active stores
1,506 active stores
1,397 active stores
615 active stores
567 active stores
509 active stores
660 active stores
365 active stores
Distribution by Launch Year
1.5% of tracked active stores
4.0% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
8.3% of tracked active stores
11.2% of tracked active stores
12.6% of tracked active stores
8.8% of tracked active stores
8.4% of tracked active stores
7.8% of tracked active stores
3.4% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
3.7% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 275 | 1.54% |
| 2025 | 708 | 3.96% |
| 2024 | 847 | 4.74% |
| 2023 | 831 | 4.65% |
| 2022 | 1480 | 8.28% |
| 2021 | 2001 | 11.19% |
| 2020 | 2244 | 12.55% |
| 2019 | 1568 | 8.77% |
| 2018 | 1506 | 8.42% |
| 2017 | 1397 | 7.81% |
| 2016 | 615 | 3.44% |
| 2015 | 567 | 3.17% |
| 2014 | 509 | 2.85% |
| 2013 | 660 | 3.69% |
| 2012 | 365 | 2.04% |
Geographic Distribution
Australia stores with 44.0% (7,812 AI-verified stores) , followed by United States (34.6%) and New Zealand (10.0%) .
Base: 17,758 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,812 AI-verified stores
6,138 AI-verified stores
1,767 AI-verified stores
1,114 AI-verified stores
460 AI-verified stores
88 AI-verified stores
60 AI-verified stores
56 AI-verified stores
56 AI-verified stores
49 AI-verified stores
Visual Distribution
7,812 AI-verified stores
6,138 AI-verified stores
1,767 AI-verified stores
1,114 AI-verified stores
460 AI-verified stores
88 AI-verified stores
60 AI-verified stores
56 AI-verified stores
56 AI-verified stores
49 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 7812 | 43.99% |
| United States | 6138 | 34.56% |
| New Zealand | 1767 | 9.95% |
| United Kingdom | 1114 | 6.27% |
| Canada | 460 | 2.59% |
| Netherlands | 88 | 0.50% |
| Hong Kong | 60 | 0.34% |
| China | 56 | 0.32% |
| Germany | 56 | 0.32% |
| France | 49 | 0.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
ShopUp - Health & Beauty
Custom - Clothing & Accessories
HCL Commerce - Baby & Toddler
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Pets & Pet Supplies
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 18.6k | 100.00% |
| Emails | 4.2k | 22.38% |
| Phones | 5.1k | 27.62% |
| Ecommerce platform | 18.6k | 99.98% |
| Couriers | 986.0 | 5.31% |
| Payment Providers | 1.3k | 6.92% |
| Categories | 17.1k | 91.95% |
| Social Media | 16.7k | 89.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afterpay e-commerce landscape:
Analyze 18.1k verified e-commerce stores on Afterpay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Afterpay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Afterpay e-commerce intelligence?
-
We track 18.1k verified Afterpay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.7% among stores with at least one detectable social profile (15,444 stores) , followed by Facebook (31.3%) and YouTube (9.4%) .
Base: 16,698 stores with any detectable social profile (89.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,444 stores
14,782 stores
4,440 stores
4,017 stores
3,749 stores
3,444 stores
852 stores
279 stores
139 stores
80 stores
Visual Distribution
15,444 stores
14,782 stores
4,440 stores
4,017 stores
3,749 stores
3,444 stores
852 stores
279 stores
139 stores
80 stores