Afterpay Payment Provider Usage Database
Explore 22.4k e-commerce stores accepting Afterpay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 96.9% of stores with physical delivery (21,666 stores) , followed by WooCommerce (1.1%) and Custom (1.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,666 stores
248 stores
221 stores
59 stores
56 stores
29 stores
23 stores
16 stores
14 stores
10 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21666 | 96.89% |
| WooCommerce | 248 | 1.11% |
| Custom | 221 | 0.99% |
| Magento | 59 | 0.26% |
| BigCommerce | 56 | 0.25% |
| Salesforce Commerce Cloud | 29 | 0.13% |
| Zoorix, Shopify | 23 | 0.10% |
| Shopify, Zoorix | 16 | 0.07% |
| Squarespace Commerce | 14 | 0.06% |
| Wix eCommerce | 10 | 0.04% |
| Shopify, BinderPOS | 6 | 0.03% |
| HCL Commerce | 5 | 0.02% |
| CS Cart | 4 | 0.02% |
| Shopware | 2 | 0.01% |
| Magento, BigCommerce | 2 | 0.01% |
All Stores Distribution
Shopify holds 96.7% share of all Afterpay e-commerce stores (22,385) , with WooCommerce at 1.3% and Custom at 1.0% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
22,385 stores
294 stores
221 stores
65 stores
60 stores
29 stores
23 stores
16 stores
18 stores
20 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22385 | 96.70% |
| WooCommerce | 294 | 1.27% |
| Custom | 221 | 0.95% |
| Magento | 65 | 0.28% |
| BigCommerce | 60 | 0.26% |
| Salesforce Commerce Cloud | 29 | 0.13% |
| Zoorix, Shopify | 23 | 0.10% |
| Shopify, Zoorix | 16 | 0.07% |
| Squarespace Commerce | 18 | 0.08% |
| Wix eCommerce | 20 | 0.09% |
| Shopify, BinderPOS | 6 | 0.03% |
| HCL Commerce | 5 | 0.02% |
| CS Cart | 4 | 0.02% |
| Shopware | 2 | 0.01% |
| Magento, BigCommerce | 2 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 35.1% of all stores (6,801 stores) , followed by Health & Beauty (22.7%) and Jewelry & Watches (8.5%) .
Top 10 Categories
6,801 stores
4,397 stores
1,656 stores
830 stores
768 stores
763 stores
688 stores
636 stores
620 stores
472 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6801 | 35.06% |
| Health & Beauty | 4397 | 22.67% |
| Jewelry & Watches | 1656 | 8.54% |
| Home & Garden | 830 | 4.28% |
| Food & Beverages | 768 | 3.96% |
| Gifts & Special Occasions | 763 | 3.93% |
| Sporting Goods & Outdoor Gear | 688 | 3.55% |
| Furniture & Home Decor | 636 | 3.28% |
| Arts & Entertainment | 620 | 3.20% |
| Pets & Pet Supplies | 472 | 2.43% |
| Electronics & Technology | 447 | 2.30% |
| Baby & Toddler | 432 | 2.23% |
| Toys & Games | 396 | 2.04% |
| Vehicles & Parts | 378 | 1.95% |
| Tools & Hardware | 113 | 0.58% |
Shipping Carriers Distribution
Australia Post leads with 29.6% among AI-verified physical stores (3,242 stores) , followed by USPS (20.5%) and UPS (12.9%) .
Base: 7,371 AI-verified physical stores with detectable shipping carriers (31.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,242 stores
2,248 stores
1,408 stores
1,071 stores
756 stores
403 stores
389 stores
365 stores
198 stores
174 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 3242 | 29.62% |
| USPS | 2248 | 20.54% |
| UPS | 1408 | 12.87% |
| DHL | 1071 | 9.79% |
| FedEx | 756 | 6.91% |
| Royal Mail | 403 | 3.68% |
| Sendle | 389 | 3.55% |
| New Zealand Post | 365 | 3.34% |
| Aramex | 198 | 1.81% |
| TNT | 174 | 1.59% |
| DPD | 157 | 1.43% |
| Canada Post | 150 | 1.37% |
| Couriers Please | 137 | 1.25% |
| Fastway | 133 | 1.22% |
| Hermes | 113 | 1.03% |
Store Launch Timeline
Over the past 12 months, 916 new stores were launched in Afterpay , with the highest activity in 2025-12 (47 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
47 stores launched
48 stores launched
81 stores launched
79 stores launched
91 stores launched
79 stores launched
61 stores launched
86 stores launched
103 stores launched
92 stores launched
86 stores launched
63 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 47 | 5.13% |
| 2025-11 | 48 | 5.24% |
| 2025-10 | 81 | 8.84% |
| 2025-09 | 79 | 8.62% |
| 2025-08 | 91 | 9.93% |
| 2025-07 | 79 | 8.62% |
| 2025-06 | 61 | 6.66% |
| 2025-05 | 86 | 9.39% |
| 2025-04 | 103 | 11.24% |
| 2025-03 | 92 | 10.04% |
| 2025-02 | 86 | 9.39% |
| 2025-01 | 63 | 6.88% |
Active Stores by Launch Year
Currently, 22,102 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
958 active stores
1,066 active stores
1,073 active stores
1,856 active stores
2,492 active stores
2,990 active stores
2,044 active stores
1,866 active stores
1,702 active stores
747 active stores
668 active stores
607 active stores
831 active stores
437 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.01% |
| 2025 | 958 | 4.33% |
| 2024 | 1066 | 4.82% |
| 2023 | 1073 | 4.85% |
| 2022 | 1856 | 8.40% |
| 2021 | 2492 | 11.27% |
| 2020 | 2990 | 13.53% |
| 2019 | 2044 | 9.25% |
| 2018 | 1866 | 8.44% |
| 2017 | 1702 | 7.70% |
| 2016 | 747 | 3.38% |
| 2015 | 668 | 3.02% |
| 2014 | 607 | 2.75% |
| 2013 | 831 | 3.76% |
| 2012 | 437 | 1.98% |
| 2011 | 407 | 1.84% |
| 2010 | 359 | 1.62% |
| 2009 | 298 | 1.35% |
| 2008 | 265 | 1.20% |
| 2007 | 234 | 1.06% |
| 2006 | 173 | 0.78% |
| 2005 | 120 | 0.54% |
| 2004 | 176 | 0.80% |
| 2003 | 147 | 0.67% |
| 2002 | 132 | 0.60% |
| 2001 | 146 | 0.66% |
| 2000 | 94 | 0.43% |
| 1999 | 90 | 0.41% |
| 1998 | 63 | 0.29% |
| 1997 | 26 | 0.12% |
| 1996 | 25 | 0.11% |
| 1995 | 8 | 0.04% |
Geographic Distribution
Australia leads with 43.8% (9,673 AI-verified stores) , followed by United States (35.4%) and New Zealand (9.7%) .
Base: 22,109 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,673 AI-verified stores
7,827 AI-verified stores
2,141 AI-verified stores
1,448 AI-verified stores
538 AI-verified stores
87 AI-verified stores
64 AI-verified stores
51 AI-verified stores
51 AI-verified stores
47 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 9673 | 43.75% |
| United States | 7827 | 35.40% |
| New Zealand | 2141 | 9.68% |
| United Kingdom | 1448 | 6.55% |
| Canada | 538 | 2.43% |
| Netherlands | 87 | 0.39% |
| Hong Kong | 64 | 0.29% |
| China | 51 | 0.23% |
| France | 51 | 0.23% |
| Germany | 47 | 0.21% |
| India | 32 | 0.14% |
| Pakistan | 21 | 0.09% |
| Italy | 20 | 0.09% |
| Spain | 19 | 0.09% |
| Ireland | 18 | 0.08% |
| South Africa | 16 | 0.07% |
| Japan | 15 | 0.07% |
| Mexico | 14 | 0.06% |
| United Arab Emirates | 14 | 0.06% |
| Belgium | 13 | 0.06% |
Featured Stores
Discover the strongest performers and newest entrants in Afterpay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Vehicles & Parts
Shopify - Jewelry & Watches
Shopify - Jewelry & Watches
Shopify - Jewelry & Watches
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.2k | 100.00% |
| Emails | 13.1k | 56.61% |
| Phones | 5.5k | 23.69% |
| Ecommerce platform | 23.2k | 99.99% |
| Couriers | 7.4k | 31.81% |
| Payment Providers | 6.0k | 25.97% |
| Categories | 20.1k | 86.63% |
| Social Media | 20.6k | 89.01% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Maximize Your ROI
Use our detailed Afterpay E-commerce Database to:
Gain actionable insights into 22.4k physical stores in Afterpay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Afterpay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Afterpay E-commerce Database?
-
Our database covers over 22.4k Afterpay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.5% among stores with at least one detectable social profile (18,889 stores) , followed by Facebook (32.0%) and YouTube (8.8%) .
Base: 20,628 stores with any detectable social profile (89.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,889 stores
18,039 stores
4,961 stores
4,491 stores
4,403 stores
4,211 stores
818 stores
289 stores
162 stores
109 stores
Visual Distribution