Online Stores Using Afterpay
Explore 90.3k verified e-commerce stores with Afterpay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 124.5k domains. 90.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
90.3k verified active stores out of 124.5k detected · 72.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 52.2% of stores with physical delivery (47,112 stores) , followed by Custom (30.6%) and WooCommerce (8.9%) .
Base: 90,256 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
47,112 stores
27,639 stores
8,076 stores
2,086 stores
901 stores
865 stores
511 stores
311 stores
297 stores
250 stores
Visual Distribution
47,112 stores
27,639 stores
8,076 stores
2,086 stores
901 stores
865 stores
511 stores
311 stores
297 stores
250 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 47112 | 52.20% |
| Custom | 27639 | 30.62% |
| WooCommerce | 8076 | 8.95% |
| Wix eCommerce | 2086 | 2.31% |
| Squarespace Commerce | 901 | 1.00% |
| Magento | 865 | 0.96% |
| BigCommerce | 511 | 0.57% |
| Shopify, StarApps | 311 | 0.34% |
| Lightspeed eCom | 297 | 0.33% |
| OpenCart | 250 | 0.28% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 55.3% share of detected Afterpay e-commerce signals (68,884) , with Custom at 23.2% and WooCommerce at 8.6% (October 2026) .
Base: 124,537 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
68,884 websites
28,880 websites
10,719 websites
4,051 websites
2,550 websites
1,007 websites
586 websites
499 websites
301 websites
370 websites
Visual Distribution
68,884 websites
28,880 websites
10,719 websites
4,051 websites
2,550 websites
1,007 websites
586 websites
499 websites
301 websites
370 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 68884 | 55.31% |
| Custom | 28880 | 23.19% |
| WooCommerce | 10719 | 8.61% |
| Wix eCommerce | 4051 | 3.25% |
| Squarespace Commerce | 2550 | 2.05% |
| Magento | 1007 | 0.81% |
| BigCommerce | 586 | 0.47% |
| Shopify, StarApps | 499 | 0.40% |
| Lightspeed eCom | 301 | 0.24% |
| OpenCart | 370 | 0.30% |
Categories Distribution
Clothing & Accessories stores with 25.2% of all stores (22,761 stores) , followed by Health & Beauty (16.0%) and Toys & Games (13.0%) .
Base: 90,256 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
22,761 stores
14,470 stores
11,727 stores
6,621 stores
3,894 stores
3,832 stores
2,854 stores
2,799 stores
2,795 stores
2,265 stores
Visual Distribution
22,761 stores
14,470 stores
11,727 stores
6,621 stores
3,894 stores
3,832 stores
2,854 stores
2,799 stores
2,795 stores
2,265 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 22761 | 25.22% |
| Health & Beauty | 14470 | 16.03% |
| Toys & Games | 11727 | 12.99% |
| Sporting Goods & Outdoor Gear | 6621 | 7.34% |
| Jewelry & Watches | 3894 | 4.31% |
| Home & Garden | 3832 | 4.25% |
| Arts & Entertainment | 2854 | 3.16% |
| Gifts & Special Occasions | 2799 | 3.10% |
| Food & Beverages | 2795 | 3.10% |
| Furniture & Home Decor | 2265 | 2.51% |
Shipping Carriers Distribution
Australia Post accounts for 25.9% of displayed detection occurrences (17,565 occurrences) , followed by USPS (15.6%) and DHL (14.3%) .
Base: 67,944 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
17,565 occurrences
10,572 occurrences
9,740 occurrences
9,676 occurrences
7,377 occurrences
4,218 occurrences
2,838 occurrences
2,237 occurrences
2,229 occurrences
1,492 occurrences
Visual Distribution
17,565 occurrences
10,572 occurrences
9,740 occurrences
9,676 occurrences
7,377 occurrences
4,218 occurrences
2,838 occurrences
2,237 occurrences
2,229 occurrences
1,492 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Australia Post | 17565 | 25.85% |
| USPS | 10572 | 15.56% |
| DHL | 9740 | 14.34% |
| UPS | 9676 | 14.24% |
| FedEx | 7377 | 10.86% |
| Royal Mail | 4218 | 6.21% |
| DPD | 2838 | 4.18% |
| New Zealand Post | 2237 | 3.29% |
| PostNL | 2229 | 3.28% |
| Aramex | 1492 | 2.20% |
Store Launch Timeline
Over the past 12 months, 17,701 new stores were launched in Afterpay , with the highest activity in 2026-09 (2,669 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,669 stores launched
2,166 stores launched
1,937 stores launched
1,915 stores launched
2,119 stores launched
1,411 stores launched
1,350 stores launched
1,020 stores launched
1,061 stores launched
912 stores launched
996 stores launched
145 stores launched
Monthly Trend
15.1% of last 12 months
12.2% of last 12 months
10.9% of last 12 months
10.8% of last 12 months
12.0% of last 12 months
8.0% of last 12 months
7.6% of last 12 months
5.8% of last 12 months
6.0% of last 12 months
5.2% of last 12 months
5.6% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2669 | 15.08% |
| 2026-08 | 2166 | 12.24% |
| 2026-07 | 1937 | 10.94% |
| 2026-06 | 1915 | 10.82% |
| 2026-05 | 2119 | 11.97% |
| 2026-04 | 1411 | 7.97% |
| 2026-03 | 1350 | 7.63% |
| 2026-02 | 1020 | 5.76% |
| 2026-01 | 1061 | 5.99% |
| 2025-12 | 912 | 5.15% |
| 2025-11 | 996 | 5.63% |
| 2025-10 | 145 | 0.82% |
Active Stores by Launch Year
Currently, 87,868 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (16,388 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16,388 active stores
9,868 active stores
8,261 active stores
5,976 active stores
5,241 active stores
5,720 active stores
5,966 active stores
3,981 active stores
4,117 active stores
4,208 active stores
1,962 active stores
1,734 active stores
1,683 active stores
2,168 active stores
1,276 active stores
Distribution by Launch Year
18.7% of tracked active stores
11.2% of tracked active stores
9.4% of tracked active stores
6.8% of tracked active stores
6.0% of tracked active stores
6.5% of tracked active stores
6.8% of tracked active stores
4.5% of tracked active stores
4.7% of tracked active stores
4.8% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16388 | 18.65% |
| 2025 | 9868 | 11.23% |
| 2024 | 8261 | 9.40% |
| 2023 | 5976 | 6.80% |
| 2022 | 5241 | 5.96% |
| 2021 | 5720 | 6.51% |
| 2020 | 5966 | 6.79% |
| 2019 | 3981 | 4.53% |
| 2018 | 4117 | 4.69% |
| 2017 | 4208 | 4.79% |
| 2016 | 1962 | 2.23% |
| 2015 | 1734 | 1.97% |
| 2014 | 1683 | 1.92% |
| 2013 | 2168 | 2.47% |
| 2012 | 1276 | 1.45% |
Geographic Distribution
United States stores with 39.9% (35,981 active verified stores) , followed by Australia (29.9%) and United Kingdom (8.1%) .
Base: 90,256 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
35,981 active verified stores
26,963 active verified stores
7,337 active verified stores
5,791 active verified stores
3,012 active verified stores
1,894 active verified stores
638 active verified stores
573 active verified stores
483 active verified stores
433 active verified stores
Visual Distribution
35,981 active verified stores
26,963 active verified stores
7,337 active verified stores
5,791 active verified stores
3,012 active verified stores
1,894 active verified stores
638 active verified stores
573 active verified stores
483 active verified stores
433 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 35981 | 39.87% |
| Australia | 26963 | 29.87% |
| United Kingdom | 7337 | 8.13% |
| New Zealand | 5791 | 6.42% |
| Netherlands | 3012 | 3.34% |
| Canada | 1894 | 2.10% |
| China | 638 | 0.71% |
| Germany | 573 | 0.63% |
| Hong Kong | 483 | 0.54% |
| France | 433 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
Shopify - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 124.5k | 100.00% |
| Emails | 91.3k | 73.29% |
| Phones | 61.2k | 49.17% |
| Ecommerce platform | 122.9k | 98.68% |
| Couriers | 46.2k | 37.06% |
| Payment Providers | 124.5k | 100.00% |
| Categories | 107k | 85.89% |
| Social Media | 99.8k | 80.15% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afterpay e-commerce landscape:
Analyze 90.3k verified e-commerce stores on Afterpay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Afterpay e-commerce intelligence?
-
We track 90.3k verified Afterpay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.4% of displayed detection occurrences (61,332 occurrences) , followed by Facebook (25.1%) and YouTube (12.6%) .
Base: 202,039 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
61,332 occurrences
50,742 occurrences
25,493 occurrences
25,386 occurrences
12,432 occurrences
10,110 occurrences
5,737 occurrences
5,642 occurrences
4,375 occurrences
790 occurrences
Visual Distribution
61,332 occurrences
50,742 occurrences
25,493 occurrences
25,386 occurrences
12,432 occurrences
10,110 occurrences
5,737 occurrences
5,642 occurrences
4,375 occurrences
790 occurrences