Afterpay Payment Provider Usage Database
Explore 21.2k verified e-commerce stores accepting Afterpay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 21.7k domains. 21.2k verified as active stores with physical delivery.
· · Next full refresh: April 2026
21.2k verified active stores out of 21.7k detected · 97.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 96.9% of stores with physical delivery (20,483 stores) , followed by WooCommerce (1.0%) and Custom (0.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,483 stores
216 stores
200 stores
67 stores
62 stores
34 stores
23 stores
16 stores
15 stores
7 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 20483 | 96.87% |
| WooCommerce | 216 | 1.02% |
| Custom | 200 | 0.95% |
| BigCommerce | 67 | 0.32% |
| Magento | 62 | 0.29% |
| Salesforce Commerce Cloud | 34 | 0.16% |
| Zoorix, Shopify | 23 | 0.11% |
| Shopify, Zoorix | 16 | 0.08% |
| Squarespace Commerce | 15 | 0.07% |
| Wix eCommerce | 7 | 0.03% |
| BinderPOS, Shopify | 6 | 0.03% |
| HCL Commerce | 6 | 0.03% |
| CS Cart | 3 | 0.01% |
| Magento, BigCommerce | 3 | 0.01% |
| WooCommerce, Shopify | 3 | 0.01% |
All Stores Distribution
Shopify holds 96.5% share of all Afterpay e-commerce stores (20,862) , with WooCommerce at 1.3% and Custom at 0.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
20,862 stores
281 stores
200 stores
67 stores
68 stores
34 stores
23 stores
16 stores
22 stores
16 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 20862 | 96.54% |
| WooCommerce | 281 | 1.30% |
| Custom | 200 | 0.93% |
| BigCommerce | 67 | 0.31% |
| Magento | 68 | 0.31% |
| Salesforce Commerce Cloud | 34 | 0.16% |
| Zoorix, Shopify | 23 | 0.11% |
| Shopify, Zoorix | 16 | 0.07% |
| Squarespace Commerce | 22 | 0.10% |
| Wix eCommerce | 16 | 0.07% |
| BinderPOS, Shopify | 6 | 0.03% |
| HCL Commerce | 6 | 0.03% |
| CS Cart | 3 | 0.01% |
| Magento, BigCommerce | 3 | 0.01% |
| WooCommerce, Shopify | 3 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 34.1% of all stores (6,257 stores) , followed by Health & Beauty (23.0%) and Jewelry & Watches (8.4%) .
Base: 18,326 AI-verified stores with physical delivery and detected product categories (86.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,257 stores
4,209 stores
1,535 stores
794 stores
764 stores
733 stores
685 stores
615 stores
592 stores
458 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6257 | 34.14% |
| Health & Beauty | 4209 | 22.97% |
| Jewelry & Watches | 1535 | 8.38% |
| Home & Garden | 794 | 4.33% |
| Food & Beverages | 764 | 4.17% |
| Gifts & Special Occasions | 733 | 4.00% |
| Sporting Goods & Outdoor Gear | 685 | 3.74% |
| Arts & Entertainment | 615 | 3.36% |
| Furniture & Home Decor | 592 | 3.23% |
| Pets & Pet Supplies | 458 | 2.50% |
| Electronics & Technology | 434 | 2.37% |
| Baby & Toddler | 404 | 2.20% |
| Toys & Games | 369 | 2.01% |
| Vehicles & Parts | 364 | 1.99% |
| Tools & Hardware | 113 | 0.62% |
Shipping Carriers Distribution
Australia Post leads with 30.1% among AI-verified physical stores (3,106 stores) , followed by USPS (19.9%) and UPS (12.9%) .
Base: 6,888 AI-verified physical stores with detectable shipping carriers (31.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,106 stores
2,056 stores
1,331 stores
1,053 stores
680 stores
373 stores
357 stores
354 stores
195 stores
165 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 3106 | 30.13% |
| USPS | 2056 | 19.94% |
| UPS | 1331 | 12.91% |
| DHL | 1053 | 10.21% |
| FedEx | 680 | 6.60% |
| Royal Mail | 373 | 3.62% |
| New Zealand Post | 357 | 3.46% |
| Sendle | 354 | 3.43% |
| Aramex | 195 | 1.89% |
| TNT | 165 | 1.60% |
| DPD | 151 | 1.46% |
| Couriers Please | 136 | 1.32% |
| Canada Post | 126 | 1.22% |
| Fastway | 125 | 1.21% |
| Hermes | 101 | 0.98% |
Store Launch Timeline
Over the past 12 months, 844 new stores were launched in Afterpay , with the highest activity in 2026-02 (56 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
56 stores launched
71 stores launched
58 stores launched
75 stores launched
72 stores launched
70 stores launched
84 stores launched
69 stores launched
61 stores launched
74 stores launched
83 stores launched
71 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 56 | 6.64% |
| 2026-01 | 71 | 8.41% |
| 2025-12 | 58 | 6.87% |
| 2025-11 | 75 | 8.89% |
| 2025-10 | 72 | 8.53% |
| 2025-09 | 70 | 8.29% |
| 2025-08 | 84 | 9.95% |
| 2025-07 | 69 | 8.18% |
| 2025-06 | 61 | 7.23% |
| 2025-05 | 74 | 8.77% |
| 2025-04 | 83 | 9.83% |
| 2025-03 | 71 | 8.41% |
Active Stores by Launch Year
Currently, 20,919 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (128 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
128 active stores
871 active stores
1,004 active stores
969 active stores
1,723 active stores
2,406 active stores
2,750 active stores
1,859 active stores
1,761 active stores
1,640 active stores
714 active stores
645 active stores
578 active stores
778 active stores
430 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 128 | 0.61% |
| 2025 | 871 | 4.16% |
| 2024 | 1004 | 4.80% |
| 2023 | 969 | 4.63% |
| 2022 | 1723 | 8.24% |
| 2021 | 2406 | 11.50% |
| 2020 | 2750 | 13.15% |
| 2019 | 1859 | 8.89% |
| 2018 | 1761 | 8.42% |
| 2017 | 1640 | 7.84% |
| 2016 | 714 | 3.41% |
| 2015 | 645 | 3.08% |
| 2014 | 578 | 2.76% |
| 2013 | 778 | 3.72% |
| 2012 | 430 | 2.06% |
| 2011 | 393 | 1.88% |
| 2010 | 337 | 1.61% |
| 2009 | 290 | 1.39% |
| 2008 | 259 | 1.24% |
| 2007 | 222 | 1.06% |
| 2006 | 159 | 0.76% |
| 2005 | 119 | 0.57% |
| 2004 | 167 | 0.80% |
| 2003 | 143 | 0.68% |
| 2002 | 127 | 0.61% |
| 2001 | 146 | 0.70% |
| 2000 | 94 | 0.45% |
| 1999 | 85 | 0.41% |
| 1998 | 61 | 0.29% |
| 1997 | 26 | 0.12% |
| 1996 | 24 | 0.11% |
| 1995 | 11 | 0.05% |
Geographic Distribution
Australia leads with 43.9% (9,140 AI-verified stores) , followed by United States (34.8%) and New Zealand (10.1%) .
Base: 20,819 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,140 AI-verified stores
7,241 AI-verified stores
2,098 AI-verified stores
1,350 AI-verified stores
522 AI-verified stores
88 AI-verified stores
64 AI-verified stores
49 AI-verified stores
48 AI-verified stores
46 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 9140 | 43.90% |
| United States | 7241 | 34.78% |
| New Zealand | 2098 | 10.08% |
| United Kingdom | 1350 | 6.48% |
| Canada | 522 | 2.51% |
| Netherlands | 88 | 0.42% |
| Hong Kong | 64 | 0.31% |
| China | 49 | 0.24% |
| Germany | 48 | 0.23% |
| France | 46 | 0.22% |
| India | 24 | 0.12% |
| Italy | 21 | 0.10% |
| United Arab Emirates | 18 | 0.09% |
| Spain | 18 | 0.09% |
| South Africa | 17 | 0.08% |
| Mexico | 17 | 0.08% |
| Pakistan | 16 | 0.08% |
| Singapore | 15 | 0.07% |
| Ireland | 14 | 0.07% |
| Japan | 13 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Constructor
Custom - Clothing & Accessories
HCL Commerce - Clothing & Accessories
Custom - Health & Beauty
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.7k | 100.00% |
| Emails | 12.3k | 56.68% |
| Phones | 5.2k | 24.06% |
| Ecommerce platform | 21.7k | 99.99% |
| Couriers | 6.9k | 31.81% |
| Payment Providers | 5.4k | 24.74% |
| Categories | 18.7k | 86.33% |
| Social Media | 19.4k | 89.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afterpay e-commerce landscape:
Analyze 21.2k verified e-commerce stores on Afterpay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Afterpay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Afterpay e-commerce intelligence?
-
We track 21.2k verified Afterpay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.0% among stores with at least one detectable social profile (18,024 stores) , followed by Facebook (31.6%) and YouTube (9.2%) .
Base: 19,405 stores with any detectable social profile (89.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,024 stores
17,250 stores
5,035 stores
4,494 stores
4,311 stores
4,040 stores
928 stores
292 stores
153 stores
100 stores
Visual Distribution