Afterpay Payment Provider Usage Database
Explore 21.9k e-commerce stores accepting Afterpay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 96.7% of stores with physical delivery (21,175 stores) , followed by Custom (1.1%) and WooCommerce (1.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,175 stores
246 stores
234 stores
61 stores
59 stores
39 stores
27 stores
18 stores
14 stores
10 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21175 | 96.69% |
| Custom | 246 | 1.12% |
| WooCommerce | 234 | 1.07% |
| Magento | 61 | 0.28% |
| BigCommerce | 59 | 0.27% |
| Zoorix, Shopify | 39 | 0.18% |
| Salesforce Commerce Cloud | 27 | 0.12% |
| Squarespace Commerce | 18 | 0.08% |
| Wix eCommerce | 14 | 0.06% |
| BinderPOS, Shopify | 10 | 0.05% |
| HCL Commerce | 6 | 0.03% |
| BigCommerce, Magento | 3 | 0.01% |
| CS Cart | 3 | 0.01% |
| WooCommerce, Shopify | 3 | 0.01% |
| SAP Commerce Cloud | 2 | 0.01% |
All Stores Distribution
Shopify holds 96.4% share of all Afterpay e-commerce stores (23,427) , with Custom at 1.0% and WooCommerce at 1.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
23,427 stores
246 stores
344 stores
81 stores
67 stores
42 stores
27 stores
24 stores
27 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 23427 | 96.36% |
| Custom | 246 | 1.01% |
| WooCommerce | 344 | 1.41% |
| Magento | 81 | 0.33% |
| BigCommerce | 67 | 0.28% |
| Zoorix, Shopify | 42 | 0.17% |
| Salesforce Commerce Cloud | 27 | 0.11% |
| Squarespace Commerce | 24 | 0.10% |
| Wix eCommerce | 27 | 0.11% |
| BinderPOS, Shopify | 10 | 0.04% |
| HCL Commerce | 6 | 0.02% |
| BigCommerce, Magento | 3 | 0.01% |
| CS Cart | 3 | 0.01% |
| WooCommerce, Shopify | 3 | 0.01% |
| SAP Commerce Cloud | 2 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 34.6% of all stores (6,789 stores) , followed by Health & Beauty (22.4%) and Jewelry & Watches (8.6%) .
Top 10 Categories
6,789 stores
4,401 stores
1,689 stores
848 stores
797 stores
793 stores
714 stores
643 stores
636 stores
491 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6789 | 34.63% |
| Health & Beauty | 4401 | 22.45% |
| Jewelry & Watches | 1689 | 8.61% |
| Home & Garden | 848 | 4.33% |
| Food & Beverages | 797 | 4.07% |
| Gifts & Special Occasions | 793 | 4.04% |
| Sporting Goods & Outdoor Gear | 714 | 3.64% |
| Furniture & Home Decor | 643 | 3.28% |
| Arts & Entertainment | 636 | 3.24% |
| Pets & Pet Supplies | 491 | 2.50% |
| Baby & Toddler | 465 | 2.37% |
| Electronics & Technology | 444 | 2.26% |
| Toys & Games | 401 | 2.05% |
| Vehicles & Parts | 383 | 1.95% |
| Tools & Hardware | 112 | 0.57% |
Shipping Carriers Distribution
Australia Post leads with 29.8% among AI-verified physical stores (3,280 stores) , followed by USPS (20.5%) and UPS (12.6%) .
Base: 7,507 AI-verified physical stores with detectable shipping carriers (30.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,280 stores
2,255 stores
1,391 stores
1,076 stores
746 stores
425 stores
406 stores
373 stores
199 stores
170 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 3280 | 29.77% |
| USPS | 2255 | 20.47% |
| UPS | 1391 | 12.62% |
| DHL | 1076 | 9.77% |
| FedEx | 746 | 6.77% |
| Royal Mail | 425 | 3.86% |
| Sendle | 406 | 3.68% |
| New Zealand Post | 373 | 3.39% |
| Aramex | 199 | 1.81% |
| TNT | 170 | 1.54% |
| Canada Post | 160 | 1.45% |
| DPD | 151 | 1.37% |
| Couriers Please | 137 | 1.24% |
| Fastway | 134 | 1.22% |
| Hermes | 115 | 1.04% |
Store Launch Timeline
Over the past 12 months, 923 new stores were launched in Afterpay , with the highest activity in 2025-10 (85 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
85 stores launched
78 stores launched
86 stores launched
70 stores launched
67 stores launched
73 stores launched
94 stores launched
94 stores launched
74 stores launched
95 stores launched
75 stores launched
32 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 85 | 9.21% |
| 2025-09 | 78 | 8.45% |
| 2025-08 | 86 | 9.32% |
| 2025-07 | 70 | 7.58% |
| 2025-06 | 67 | 7.26% |
| 2025-05 | 73 | 7.91% |
| 2025-04 | 94 | 10.18% |
| 2025-03 | 94 | 10.18% |
| 2025-02 | 74 | 8.02% |
| 2025-01 | 95 | 10.29% |
| 2024-12 | 75 | 8.13% |
| 2024-11 | 32 | 3.47% |
Active Stores by Launch Year
Currently, 21,683 active stores in Afterpay are tracked in our database , with the most stores launched in 2025 (819 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
819 active stores
988 active stores
1,015 active stores
1,798 active stores
2,480 active stores
2,946 active stores
2,014 active stores
1,835 active stores
1,691 active stores
761 active stores
676 active stores
612 active stores
821 active stores
442 active stores
413 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 819 | 3.78% |
| 2024 | 988 | 4.56% |
| 2023 | 1015 | 4.68% |
| 2022 | 1798 | 8.29% |
| 2021 | 2480 | 11.44% |
| 2020 | 2946 | 13.59% |
| 2019 | 2014 | 9.29% |
| 2018 | 1835 | 8.46% |
| 2017 | 1691 | 7.80% |
| 2016 | 761 | 3.51% |
| 2015 | 676 | 3.12% |
| 2014 | 612 | 2.82% |
| 2013 | 821 | 3.79% |
| 2012 | 442 | 2.04% |
| 2011 | 413 | 1.90% |
| 2010 | 359 | 1.66% |
| 2009 | 294 | 1.36% |
| 2008 | 272 | 1.25% |
| 2007 | 234 | 1.08% |
| 2006 | 168 | 0.77% |
| 2005 | 121 | 0.56% |
| 2004 | 178 | 0.82% |
| 2003 | 148 | 0.68% |
| 2002 | 134 | 0.62% |
| 2001 | 154 | 0.71% |
| 2000 | 92 | 0.42% |
| 1999 | 87 | 0.40% |
| 1998 | 66 | 0.30% |
| 1997 | 26 | 0.12% |
| 1996 | 28 | 0.13% |
| 1995 | 11 | 0.05% |
Geographic Distribution
Australia leads with 43.9% (9,516 AI-verified stores) , followed by United States (35.2%) and New Zealand (9.9%) .
Base: 21,676 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,516 AI-verified stores
7,630 AI-verified stores
2,151 AI-verified stores
1,380 AI-verified stores
543 AI-verified stores
91 AI-verified stores
54 AI-verified stores
49 AI-verified stores
46 AI-verified stores
46 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 9516 | 43.90% |
| United States | 7630 | 35.20% |
| New Zealand | 2151 | 9.92% |
| United Kingdom | 1380 | 6.37% |
| Canada | 543 | 2.51% |
| Netherlands | 91 | 0.42% |
| Hong Kong | 54 | 0.25% |
| France | 49 | 0.23% |
| Germany | 46 | 0.21% |
| China | 46 | 0.21% |
| India | 30 | 0.14% |
| Italy | 20 | 0.09% |
| Pakistan | 17 | 0.08% |
| Ireland | 16 | 0.07% |
| South Africa | 16 | 0.07% |
| Japan | 16 | 0.07% |
| Spain | 16 | 0.07% |
| United Arab Emirates | 14 | 0.06% |
| Mexico | 13 | 0.06% |
| Singapore | 12 | 0.06% |
Featured Stores
Discover the strongest performers and newest entrants in Afterpay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify — Baby & Toddler
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.4k | 100.00% |
| Emails | 13.4k | 54.97% |
| Phones | 5.8k | 23.66% |
| Ecommerce platform | 24.4k | 99.95% |
| Couriers | 7.5k | 30.79% |
| Payment Providers | 6.2k | 25.31% |
| Categories | 20.4k | 83.66% |
| Social Media | 21.6k | 88.61% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Afterpay E-commerce Database to:
Gain actionable insights into 21.9k physical stores in Afterpay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Afterpay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Afterpay E-commerce Database?
-
Our database covers over 21.9k Afterpay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.0% among stores with at least one detectable social profile (18,463 stores) , followed by Facebook (31.6%) and Pinterest (9.6%) .
Base: 21,602 stores with any detectable social profile (88.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,463 stores
17,662 stores
5,341 stores
4,690 stores
4,381 stores
3,969 stores
651 stores
478 stores
157 stores
100 stores
Visual Distribution