Afterpay Payment Provider Usage Database
Explore 20.7k verified e-commerce stores accepting Afterpay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 21.3k domains. 20.7k verified as active stores with physical delivery.
· · Next full refresh: May 2026
20.7k verified active stores out of 21.3k detected · 97.2% verification rate
E-commerce Platforms Distribution
Shopify leads with 95.9% of stores with physical delivery (19,626 stores) , followed by WooCommerce (1.1%) and Custom (1.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,626 stores
215 stores
210 stores
79 stores
68 stores
59 stores
57 stores
26 stores
24 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 19626 | 95.94% |
| WooCommerce | 215 | 1.05% |
| Custom | 210 | 1.03% |
| Shopify, Shopoe | 79 | 0.39% |
| BigCommerce | 68 | 0.33% |
| Magento | 59 | 0.29% |
| Shopoe, Shopify | 57 | 0.28% |
| Shopify, Anifit | 26 | 0.13% |
| Anifit, Shopify | 24 | 0.12% |
| Pathfinder Commerce, Shopify | 17 | 0.08% |
| Shopify, Opus Cart | 16 | 0.08% |
| Shopify, Instasell | 15 | 0.07% |
| Onlter, Shopify | 15 | 0.07% |
| Squarespace Commerce | 15 | 0.07% |
| Shopify, Pathfinder Commerce | 15 | 0.07% |
All Stores Distribution
Shopify holds 95.6% share of all Afterpay e-commerce stores (20,089) , with WooCommerce at 1.4% and Custom at 1.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
20,089 stores
290 stores
210 stores
80 stores
69 stores
67 stores
58 stores
26 stores
25 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 20089 | 95.60% |
| WooCommerce | 290 | 1.38% |
| Custom | 210 | 1.00% |
| Shopify, Shopoe | 80 | 0.38% |
| BigCommerce | 69 | 0.33% |
| Magento | 67 | 0.32% |
| Shopoe, Shopify | 58 | 0.28% |
| Shopify, Anifit | 26 | 0.12% |
| Anifit, Shopify | 25 | 0.12% |
| Pathfinder Commerce, Shopify | 17 | 0.08% |
| Shopify, Opus Cart | 16 | 0.08% |
| Shopify, Instasell | 16 | 0.08% |
| Onlter, Shopify | 15 | 0.07% |
| Squarespace Commerce | 21 | 0.10% |
| Shopify, Pathfinder Commerce | 15 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 29.6% of all stores (5,653 stores) , followed by Health & Beauty (22.2%) and Sporting Goods & Outdoor Gear (8.7%) .
Base: 19,088 AI-verified stores with physical delivery and detected product categories (92.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,653 stores
4,245 stores
1,654 stores
1,259 stores
1,060 stores
887 stores
776 stores
768 stores
751 stores
546 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5653 | 29.62% |
| Health & Beauty | 4245 | 22.24% |
| Sporting Goods & Outdoor Gear | 1654 | 8.67% |
| Jewelry & Watches | 1259 | 6.60% |
| Home & Garden | 1060 | 5.55% |
| Food & Beverages | 887 | 4.65% |
| Gifts & Special Occasions | 776 | 4.07% |
| Arts & Entertainment | 768 | 4.02% |
| Toys & Games | 751 | 3.93% |
| Furniture & Home Decor | 546 | 2.86% |
| Vehicles & Parts | 383 | 2.01% |
| Electronics & Technology | 316 | 1.66% |
| Pets & Pet Supplies | 312 | 1.63% |
| Baby & Toddler | 301 | 1.58% |
| Tools & Hardware | 177 | 0.93% |
Shipping Carriers Distribution
Australia Post leads with 26.8% among AI-verified physical stores (610 stores) , followed by USPS (18.2%) and UPS (14.3%) .
Base: 1,553 AI-verified physical stores with detectable shipping carriers (7.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
610 stores
414 stores
325 stores
287 stores
139 stores
94 stores
69 stores
52 stores
50 stores
47 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Australia Post | 610 | 26.81% |
| USPS | 414 | 18.20% |
| UPS | 325 | 14.29% |
| DHL | 287 | 12.62% |
| FedEx | 139 | 6.11% |
| Royal Mail | 94 | 4.13% |
| New Zealand Post | 69 | 3.03% |
| Sendle | 52 | 2.29% |
| DPD | 50 | 2.20% |
| Hermes | 47 | 2.07% |
| Canada Post | 45 | 1.98% |
| Aramex | 44 | 1.93% |
| TNT | 39 | 1.71% |
| Couriers Please | 31 | 1.36% |
| Speedy | 29 | 1.27% |
Store Launch Timeline
Over the past 12 months, 775 new stores were launched in Afterpay , with the highest activity in 2026-03 (76 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
76 stores launched
54 stores launched
65 stores launched
53 stores launched
68 stores launched
70 stores launched
66 stores launched
82 stores launched
66 stores launched
58 stores launched
71 stores launched
46 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 76 | 9.81% |
| 2026-02 | 54 | 6.97% |
| 2026-01 | 65 | 8.39% |
| 2025-12 | 53 | 6.84% |
| 2025-11 | 68 | 8.77% |
| 2025-10 | 70 | 9.03% |
| 2025-09 | 66 | 8.52% |
| 2025-08 | 82 | 10.58% |
| 2025-07 | 66 | 8.52% |
| 2025-06 | 58 | 7.48% |
| 2025-05 | 71 | 9.16% |
| 2025-04 | 46 | 5.94% |
Active Stores by Launch Year
Currently, 20,448 active stores in Afterpay are tracked in our database , with the most stores launched in 2026 (195 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
195 active stores
827 active stores
968 active stores
940 active stores
1,679 active stores
2,340 active stores
2,656 active stores
1,808 active stores
1,720 active stores
1,594 active stores
696 active stores
641 active stores
570 active stores
760 active stores
415 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 195 | 0.95% |
| 2025 | 827 | 4.04% |
| 2024 | 968 | 4.73% |
| 2023 | 940 | 4.60% |
| 2022 | 1679 | 8.21% |
| 2021 | 2340 | 11.44% |
| 2020 | 2656 | 12.99% |
| 2019 | 1808 | 8.84% |
| 2018 | 1720 | 8.41% |
| 2017 | 1594 | 7.80% |
| 2016 | 696 | 3.40% |
| 2015 | 641 | 3.13% |
| 2014 | 570 | 2.79% |
| 2013 | 760 | 3.72% |
| 2012 | 415 | 2.03% |
| 2011 | 393 | 1.92% |
| 2010 | 334 | 1.63% |
| 2009 | 283 | 1.38% |
| 2008 | 251 | 1.23% |
| 2007 | 219 | 1.07% |
| 2006 | 155 | 0.76% |
| 2005 | 119 | 0.58% |
| 2004 | 167 | 0.82% |
| 2003 | 142 | 0.69% |
| 2002 | 125 | 0.61% |
| 2001 | 147 | 0.72% |
| 2000 | 95 | 0.46% |
| 1999 | 87 | 0.43% |
| 1998 | 60 | 0.29% |
| 1997 | 27 | 0.13% |
| 1996 | 24 | 0.12% |
| 1995 | 11 | 0.05% |
Geographic Distribution
Australia leads with 43.8% (8,906 AI-verified stores) , followed by United States (34.8%) and New Zealand (10.1%) .
Base: 20,356 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
8,906 AI-verified stores
7,075 AI-verified stores
2,048 AI-verified stores
1,326 AI-verified stores
515 AI-verified stores
92 AI-verified stores
63 AI-verified stores
53 AI-verified stores
51 AI-verified stores
50 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 8906 | 43.75% |
| United States | 7075 | 34.76% |
| New Zealand | 2048 | 10.06% |
| United Kingdom | 1326 | 6.51% |
| Canada | 515 | 2.53% |
| Netherlands | 92 | 0.45% |
| Hong Kong | 63 | 0.31% |
| China | 53 | 0.26% |
| Germany | 51 | 0.25% |
| France | 50 | 0.25% |
| Italy | 24 | 0.12% |
| India | 22 | 0.11% |
| United Arab Emirates | 20 | 0.10% |
| Spain | 19 | 0.09% |
| Mexico | 18 | 0.09% |
| South Africa | 17 | 0.08% |
| Ireland | 15 | 0.07% |
| Singapore | 15 | 0.07% |
| Japan | 14 | 0.07% |
| Belgium | 13 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
ShopUp - Health & Beauty
Custom - Clothing & Accessories
Custom
HCL Commerce - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.3k | 100.00% |
| Emails | 5.5k | 25.99% |
| Phones | 5.1k | 24.20% |
| Ecommerce platform | 21.3k | 99.98% |
| Couriers | 1.6k | 7.30% |
| Payment Providers | 1.8k | 8.31% |
| Categories | 19.5k | 91.81% |
| Social Media | 19.1k | 89.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Afterpay e-commerce landscape:
Analyze 20.7k verified e-commerce stores on Afterpay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Afterpay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Afterpay e-commerce intelligence?
-
We track 20.7k verified Afterpay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (17,636 stores) , followed by Facebook (31.5%) and YouTube (9.3%) .
Base: 19,084 stores with any detectable social profile (89.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,636 stores
16,869 stores
4,968 stores
4,459 stores
4,243 stores
3,990 stores
926 stores
291 stores
154 stores
96 stores
Visual Distribution