Royal Mail Shipping Carrier Usage Database

Explore 83.8k e-commerce stores shipping with Royal Mail. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 41.4% of stores with physical delivery (34,271 stores) , followed by WooCommerce (25.4%) and Custom (12.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.4%

34,271 stores

21,032 stores

Custom 12.8%

10,611 stores

7,252 stores

2,829 stores

1,758 stores

EKM 1.1%

896 stores

773 stores

692 stores

643 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Royal Mail
Platform Stores with Physical Delivery Percentage
Shopify 34271 41.40%
WooCommerce 21032 25.41%
Custom 10611 12.82%
Wix eCommerce 7252 8.76%
Squarespace Commerce 2829 3.42%
Magento 1758 2.12%
EKM 896 1.08%
Big Cartel 773 0.93%
BigCommerce 692 0.84%
OpenCart 643 0.78%
GoDaddy Online Store 614 0.74%
PrestaShop 610 0.74%
ShopWired 498 0.60%
nopCommerce 163 0.20%
Visualsoft 135 0.16%

All Stores Distribution

Shopify holds 39.4% share of all Royal Mail e-commerce stores (35,655) , with WooCommerce at 26.9% and Custom at 11.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 39.4%

35,655 stores

24,403 stores

Custom 11.7%

10,611 stores

9,069 stores

3,681 stores

1,861 stores

EKM 1.0%

921 stores

869 stores

725 stores

684 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Royal Mail
Platform Total Stores Percentage
Shopify 35655 39.35%
WooCommerce 24403 26.93%
Custom 10611 11.71%
Wix eCommerce 9069 10.01%
Squarespace Commerce 3681 4.06%
Magento 1861 2.05%
EKM 921 1.02%
Big Cartel 869 0.96%
BigCommerce 725 0.80%
OpenCart 684 0.75%
GoDaddy Online Store 665 0.73%
PrestaShop 640 0.71%
ShopWired 505 0.56%
nopCommerce 182 0.20%
Visualsoft 136 0.15%

Categories Distribution

Clothing & Accessories leads with 23.1% of all stores (15,151 stores) , followed by Health & Beauty (17.3%) and Jewelry & Watches (9.8%) .

Top 10 Categories

Clothing & Accessories 23.1%

15,151 stores

Health & Beauty 17.3%

11,358 stores

Jewelry & Watches 9.8%

6,442 stores

Arts & Entertainment 7.3%

4,803 stores

Food & Beverages 7.2%

4,723 stores

Gifts & Special Occasions 7.1%

4,665 stores

Home & Garden 5.6%

3,652 stores

Electronics & Technology 4.4%

2,901 stores

Sporting Goods & Outdoor Gear 3.4%

2,236 stores

Vehicles & Parts 3.1%

2,052 stores

Visual Distribution

Distribution of top 10 Royal Mail store categories (December 2025)
Distribution of categories in Royal Mail e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 15151 23.06%
Health & Beauty 11358 17.29%
Jewelry & Watches 6442 9.80%
Arts & Entertainment 4803 7.31%
Food & Beverages 4723 7.19%
Gifts & Special Occasions 4665 7.10%
Home & Garden 3652 5.56%
Electronics & Technology 2901 4.42%
Sporting Goods & Outdoor Gear 2236 3.40%
Vehicles & Parts 2052 3.12%
Pets & Pet Supplies 1834 2.79%
Furniture & Home Decor 1770 2.69%
Toys & Games 1545 2.35%
Tools & Hardware 1310 1.99%
Books & Media 1262 1.92%

Payment Providers Distribution

PayPal leads with 29.5% among AI-verified physical stores (25,823 stores) , followed by Stripe Connect (14.6%) and American Express (12.3%) .

Base: 49,344 AI-verified physical stores with detectable payment providers (51.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.5%

25,823 stores

12,803 stores

10,743 stores

9,280 stores

6,476 stores

6,209 stores

4,883 stores

Bolt 2.3%

1,974 stores

1,964 stores

1,795 stores

Visual Distribution

Distribution of top 10 Royal Mail payment providers (December 2025)
Distribution of payment providers in Royal Mail e-commerce stores
Payment Provider Store Count Market Share
PayPal 25823 29.52%
Stripe Connect 12803 14.64%
American Express 10743 12.28%
MasterCard 9280 10.61%
Klarna 6476 7.40%
Apple Pay 6209 7.10%
Google Pay 4883 5.58%
Bolt 1974 2.26%
SagePay 1964 2.25%
Clearpay 1795 2.05%
VISA 1679 1.92%
JCB 1372 1.57%
Paddle 857 0.98%
Amazon Pay 853 0.98%
Worldpay 762 0.87%

Store Launch Timeline

Over the past 12 months, 11,790 new stores were launched in Royal Mail , with the highest activity in 2025-11 (1,306 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.1%

1,306 stores launched

2025-10 10.6%

1,250 stores launched

2025-09 10.7%

1,265 stores launched

2025-08 10.6%

1,255 stores launched

2025-07 9.1%

1,075 stores launched

2025-06 8.7%

1,031 stores launched

2025-05 8.4%

989 stores launched

2025-04 6.8%

805 stores launched

2025-03 7.2%

849 stores launched

2025-02 6.9%

817 stores launched

2025-01 7.1%

836 stores launched

2024-12 2.6%

312 stores launched

Monthly Trend

Monthly store launches in Royal Mail (December 2025)
Monthly store launches in Royal Mail over the past 12 months
Month Stores Launched Percentage
2025-11 1306 11.08%
2025-10 1250 10.60%
2025-09 1265 10.73%
2025-08 1255 10.64%
2025-07 1075 9.12%
2025-06 1031 8.74%
2025-05 989 8.39%
2025-04 805 6.83%
2025-03 849 7.20%
2025-02 817 6.93%
2025-01 836 7.09%
2024-12 312 2.65%

Active Stores by Launch Year

Currently, 83,231 active stores in Royal Mail are tracked in our database , with the most stores launched in 2025 (11,480 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.8%

11,480 active stores

2024 8.1%

6,783 active stores

2023 5.6%

4,635 active stores

2022 5.9%

4,905 active stores

2021 7.8%

6,515 active stores

2020 8.3%

6,933 active stores

2019 5.0%

4,142 active stores

2018 6.1%

5,090 active stores

2017 5.0%

4,149 active stores

2016 3.1%

2,555 active stores

2015 3.0%

2,529 active stores

2014 3.0%

2,518 active stores

2013 3.7%

3,043 active stores

2012 2.5%

2,119 active stores

2011 2.4%

2,034 active stores

Distribution by Launch Year

Active stores in Royal Mail by original launch year (December 2025)
Active stores in Royal Mail by launch year
Launch Year Active Stores Percentage
2025 11480 13.79%
2024 6783 8.15%
2023 4635 5.57%
2022 4905 5.89%
2021 6515 7.83%
2020 6933 8.33%
2019 4142 4.98%
2018 5090 6.12%
2017 4149 4.98%
2016 2555 3.07%
2015 2529 3.04%
2014 2518 3.03%
2013 3043 3.66%
2012 2119 2.55%
2011 2034 2.44%
2010 1733 2.08%
2009 1550 1.86%
2008 1352 1.62%
2007 1214 1.46%
2006 1114 1.34%
2005 888 1.07%
2004 1113 1.34%
2003 909 1.09%
2002 713 0.86%
2001 788 0.95%
2000 950 1.14%
1999 788 0.95%
1998 375 0.45%
1997 194 0.23%
1996 103 0.12%
1995 17 0.02%

Social Media Usage

Instagram leads with 31.1% among stores with at least one detectable social profile (54,409 stores) , followed by Facebook (30.0%) and Twitter (10.7%) .

Base: 71,469 stores with any detectable social profile (75.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.1%

54,409 stores

Facebook 30.0%

52,620 stores

Twitter 10.7%

18,809 stores

YouTube 8.1%

14,227 stores

TikTok 7.7%

13,571 stores

Pinterest 5.4%

9,420 stores

LinkedIn 3.5%

6,073 stores

X 2.7%

4,748 stores

WhatsApp 0.6%

994 stores

Vimeo 0.2%

324 stores

Visual Distribution

Distribution of social media platforms in Royal Mail (December 2025)
Distribution of social media platforms in Royal Mail e-commerce stores
Social Platform Store Count Market Share
Instagram 54409 31.06%
Facebook 52620 30.04%
Twitter 18809 10.74%
YouTube 14227 8.12%
TikTok 13571 7.75%
Pinterest 9420 5.38%
LinkedIn 6073 3.47%
X 4748 2.71%
WhatsApp 994 0.57%
Vimeo 324 0.18%

Geographic Distribution

United Kingdom leads with 87.0% (66,968 AI-verified stores) , followed by United States (6.2%) and Ireland (0.8%) .

Base: 76,969 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

66,968 AI-verified stores

4,800 AI-verified stores

648 AI-verified stores

580 AI-verified stores

565 AI-verified stores

457 AI-verified stores

443 AI-verified stores

399 AI-verified stores

China 0.5%

365 AI-verified stores

289 AI-verified stores

Visual Distribution

Geographic distribution of stores using Royal Mail (December 2025)
Geographic distribution of stores using Royal Mail
Country AI-Verified Store Count Market Share
United Kingdom 66968 87.01%
United States 4800 6.24%
Ireland 648 0.84%
Netherlands 580 0.75%
Australia 565 0.73%
Canada 457 0.59%
Germany 443 0.58%
France 399 0.52%
China 365 0.47%
Hong Kong 289 0.38%
South Africa 213 0.28%
Spain 208 0.27%
India 202 0.26%
Italy 175 0.23%
Poland 150 0.19%
Sweden 123 0.16%
Japan 108 0.14%
New Zealand 101 0.13%
Brazil 95 0.12%
Slovakia 80 0.10%

Dataset Coverage

Field Rows count Coverage
Website 95.3k 100.00%
Emails 76.9k 80.65%
Phones 29.1k 30.56%
Ecommerce platform 91.9k 96.40%
Couriers 95.3k 100.00%
Payment Providers 49.3k 51.77%
Categories 74.4k 78.07%
Social Media 71.5k 74.98%

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Frequently Asked Questions

What data is included in the Royal Mail E-commerce Database?

Our database covers over 83.8k Royal Mail physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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