Royal Mail Shipping Carrier Usage Database

Explore 84.4k e-commerce stores shipping with Royal Mail. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 42.8% of stores with physical delivery (35,688 stores) , followed by WooCommerce (25.6%) and Custom (10.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 42.8%

35,688 stores

21,293 stores

Custom 10.7%

8,917 stores

7,605 stores

2,957 stores

1,795 stores

EKM 1.1%

893 stores

841 stores

705 stores

665 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Royal Mail
Platform Stores with Physical Delivery Percentage
Shopify 35688 42.83%
WooCommerce 21293 25.56%
Custom 8917 10.70%
Wix eCommerce 7605 9.13%
Squarespace Commerce 2957 3.55%
Magento 1795 2.15%
EKM 893 1.07%
Big Cartel 841 1.01%
BigCommerce 705 0.85%
OpenCart 665 0.80%
PrestaShop 625 0.75%
GoDaddy Online Store 540 0.65%
ShopWired 487 0.58%
nopCommerce 176 0.21%
Visualsoft 134 0.16%

All Stores Distribution

Shopify holds 40.5% share of all Royal Mail e-commerce stores (35,849) , with WooCommerce at 27.1% and Custom at 10.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 40.5%

35,849 stores

24,016 stores

Custom 10.1%

8,917 stores

9,025 stores

3,689 stores

1,833 stores

EKM 1.0%

909 stores

852 stores

721 stores

677 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Royal Mail
Platform Total Stores Percentage
Shopify 35849 40.47%
WooCommerce 24016 27.11%
Custom 8917 10.07%
Wix eCommerce 9025 10.19%
Squarespace Commerce 3689 4.17%
Magento 1833 2.07%
EKM 909 1.03%
Big Cartel 852 0.96%
BigCommerce 721 0.81%
OpenCart 677 0.76%
PrestaShop 631 0.71%
GoDaddy Online Store 646 0.73%
ShopWired 489 0.55%
nopCommerce 183 0.21%
Visualsoft 134 0.15%

Categories Distribution

Clothing & Accessories leads with 23.3% of all stores (15,264 stores) , followed by Health & Beauty (17.5%) and Jewelry & Watches (9.9%) .

Top 10 Categories

Clothing & Accessories 23.3%

15,264 stores

Health & Beauty 17.5%

11,493 stores

Jewelry & Watches 9.9%

6,519 stores

Arts & Entertainment 7.4%

4,837 stores

Food & Beverages 7.4%

4,832 stores

Gifts & Special Occasions 6.7%

4,376 stores

Home & Garden 5.5%

3,602 stores

Electronics & Technology 4.4%

2,891 stores

Sporting Goods & Outdoor Gear 3.3%

2,168 stores

Vehicles & Parts 2.9%

1,883 stores

Visual Distribution

Distribution of top 10 Royal Mail store categories (January 2026)
Distribution of categories in Royal Mail e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 15264 23.25%
Health & Beauty 11493 17.51%
Jewelry & Watches 6519 9.93%
Arts & Entertainment 4837 7.37%
Food & Beverages 4832 7.36%
Gifts & Special Occasions 4376 6.67%
Home & Garden 3602 5.49%
Electronics & Technology 2891 4.40%
Sporting Goods & Outdoor Gear 2168 3.30%
Vehicles & Parts 1883 2.87%
Pets & Pet Supplies 1833 2.79%
Furniture & Home Decor 1790 2.73%
Toys & Games 1515 2.31%
Books & Media 1325 2.02%
Tools & Hardware 1323 2.02%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (26,214 stores) , followed by Stripe Connect (14.8%) and American Express (12.3%) .

Base: 48,943 AI-verified physical stores with detectable payment providers (52.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

26,214 stores

13,205 stores

10,938 stores

9,365 stores

6,609 stores

6,437 stores

5,071 stores

2,001 stores

Bolt 2.2%

1,919 stores

1,823 stores

Visual Distribution

Distribution of top 10 Royal Mail payment providers (January 2026)
Distribution of payment providers in Royal Mail e-commerce stores
Payment Provider Store Count Market Share
PayPal 26214 29.41%
Stripe Connect 13205 14.81%
American Express 10938 12.27%
MasterCard 9365 10.51%
Klarna 6609 7.41%
Apple Pay 6437 7.22%
Google Pay 5071 5.69%
SagePay 2001 2.24%
Bolt 1919 2.15%
Clearpay 1823 2.05%
VISA 1695 1.90%
JCB 1377 1.54%
Amazon Pay 881 0.99%
Paddle 841 0.94%
Worldpay 759 0.85%

Store Launch Timeline

Over the past 12 months, 12,050 new stores were launched in Royal Mail , with the highest activity in 2025-12 (1,049 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.7%

1,049 stores launched

2025-11 10.2%

1,224 stores launched

2025-10 10.7%

1,288 stores launched

2025-09 10.4%

1,253 stores launched

2025-08 10.4%

1,252 stores launched

2025-07 9.2%

1,103 stores launched

2025-06 8.5%

1,025 stores launched

2025-05 8.4%

1,014 stores launched

2025-04 6.7%

802 stores launched

2025-03 7.1%

859 stores launched

2025-02 6.9%

831 stores launched

2025-01 2.9%

350 stores launched

Monthly Trend

Monthly store launches in Royal Mail (January 2026)
Monthly store launches in Royal Mail over the past 12 months
Month Stores Launched Percentage
2025-12 1049 8.71%
2025-11 1224 10.16%
2025-10 1288 10.69%
2025-09 1253 10.40%
2025-08 1252 10.39%
2025-07 1103 9.15%
2025-06 1025 8.51%
2025-05 1014 8.41%
2025-04 802 6.66%
2025-03 859 7.13%
2025-02 831 6.90%
2025-01 350 2.90%

Active Stores by Launch Year

Currently, 83,911 active stores in Royal Mail are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 14.9%

12,512 active stores

2024 8.1%

6,787 active stores

2023 5.5%

4,612 active stores

2022 5.8%

4,892 active stores

2021 7.7%

6,492 active stores

2020 8.2%

6,903 active stores

2019 5.0%

4,163 active stores

2018 6.0%

5,046 active stores

2017 5.0%

4,178 active stores

2016 3.0%

2,542 active stores

2015 3.0%

2,518 active stores

2014 3.0%

2,504 active stores

2013 3.6%

2,998 active stores

2012 2.5%

2,101 active stores

Distribution by Launch Year

Active stores in Royal Mail by original launch year (January 2026)
Active stores in Royal Mail by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 12512 14.91%
2024 6787 8.09%
2023 4612 5.50%
2022 4892 5.83%
2021 6492 7.74%
2020 6903 8.23%
2019 4163 4.96%
2018 5046 6.01%
2017 4178 4.98%
2016 2542 3.03%
2015 2518 3.00%
2014 2504 2.98%
2013 2998 3.57%
2012 2101 2.50%
2011 2010 2.40%
2010 1720 2.05%
2009 1566 1.87%
2008 1326 1.58%
2007 1178 1.40%
2006 1097 1.31%
2005 874 1.04%
2004 1114 1.33%
2003 912 1.09%
2002 690 0.82%
2001 763 0.91%
2000 946 1.13%
1999 785 0.94%
1998 368 0.44%
1997 190 0.23%
1996 106 0.13%
1995 17 0.02%

Social Media Usage

Instagram leads with 31.2% among stores with at least one detectable social profile (55,163 stores) , followed by Facebook (29.9%) and Twitter (10.5%) .

Base: 69,998 stores with any detectable social profile (74.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.2%

55,163 stores

Facebook 29.9%

52,766 stores

Twitter 10.5%

18,540 stores

YouTube 8.2%

14,404 stores

TikTok 7.9%

13,935 stores

Pinterest 5.4%

9,509 stores

LinkedIn 3.5%

6,214 stores

X 2.7%

4,847 stores

WhatsApp 0.6%

999 stores

Vimeo 0.2%

330 stores

Visual Distribution

Distribution of social media platforms in Royal Mail (January 2026)
Distribution of social media platforms in Royal Mail e-commerce stores
Social Platform Store Count Market Share
Instagram 55163 31.22%
Facebook 52766 29.86%
Twitter 18540 10.49%
YouTube 14404 8.15%
TikTok 13935 7.89%
Pinterest 9509 5.38%
LinkedIn 6214 3.52%
X 4847 2.74%
WhatsApp 999 0.57%
Vimeo 330 0.19%

Geographic Distribution

United Kingdom leads with 87.2% (67,465 AI-verified stores) , followed by United States (6.1%) and Ireland (0.8%) .

Base: 77,364 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

67,465 AI-verified stores

4,704 AI-verified stores

650 AI-verified stores

634 AI-verified stores

528 AI-verified stores

488 AI-verified stores

444 AI-verified stores

389 AI-verified stores

China 0.5%

357 AI-verified stores

295 AI-verified stores

Visual Distribution

Geographic distribution of stores using Royal Mail (January 2026)
Geographic distribution of stores using Royal Mail
Country AI-Verified Store Count Market Share
United Kingdom 67465 87.20%
United States 4704 6.08%
Ireland 650 0.84%
Netherlands 634 0.82%
Australia 528 0.68%
Germany 488 0.63%
Canada 444 0.57%
France 389 0.50%
China 357 0.46%
Hong Kong 295 0.38%
South Africa 198 0.26%
Spain 192 0.25%
India 179 0.23%
Italy 161 0.21%
Poland 157 0.20%
Sweden 136 0.18%
New Zealand 104 0.13%
Japan 103 0.13%
Brazil 97 0.13%
Belgium 83 0.11%

Dataset Coverage

Field Rows count Coverage
Website 93.4k 100.00%
Emails 75.7k 81.02%
Phones 28.4k 30.40%
Ecommerce platform 89.8k 96.15%
Couriers 93.4k 100.00%
Payment Providers 48.9k 52.38%
Categories 73.0k 78.15%
Social Media 70.0k 74.92%

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Frequently Asked Questions

What data is included in the Royal Mail E-commerce Database?

Our database covers over 84.4k Royal Mail physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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