Online Stores Shipping with Royal Mail
Explore 120k verified e-commerce stores with Royal Mail detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 138.4k domains. 120k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
120k verified active stores out of 138.4k detected · 86.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 54.9% of stores with physical delivery (65,873 stores) , followed by WooCommerce (18.3%) and Custom (9.8%) .
Base: 120,006 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
65,873 stores
21,913 stores
11,747 stores
7,072 stores
3,789 stores
1,784 stores
1,188 stores
920 stores
756 stores
737 stores
Visual Distribution
65,873 stores
21,913 stores
11,747 stores
7,072 stores
3,789 stores
1,784 stores
1,188 stores
920 stores
756 stores
737 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 65873 | 54.89% |
| WooCommerce | 21913 | 18.26% |
| Custom | 11747 | 9.79% |
| Wix eCommerce | 7072 | 5.89% |
| Squarespace Commerce | 3789 | 3.16% |
| Magento | 1784 | 1.49% |
| OpenCart | 1188 | 0.99% |
| BigCommerce | 920 | 0.77% |
| Big Cartel | 756 | 0.63% |
| PrestaShop | 737 | 0.61% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 49.4% share of detected Royal Mail e-commerce signals (68,436) , with WooCommerce at 19.3% and Custom at 8.7% (October 2026) .
Base: 138,427 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
68,436 websites
26,698 websites
12,047 websites
9,795 websites
5,557 websites
1,960 websites
1,253 websites
989 websites
794 websites
769 websites
Visual Distribution
68,436 websites
26,698 websites
12,047 websites
9,795 websites
5,557 websites
1,960 websites
1,253 websites
989 websites
794 websites
769 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 68436 | 49.44% |
| WooCommerce | 26698 | 19.29% |
| Custom | 12047 | 8.70% |
| Wix eCommerce | 9795 | 7.08% |
| Squarespace Commerce | 5557 | 4.01% |
| Magento | 1960 | 1.42% |
| OpenCart | 1253 | 0.91% |
| BigCommerce | 989 | 0.71% |
| Big Cartel | 794 | 0.57% |
| PrestaShop | 769 | 0.56% |
Categories Distribution
Clothing & Accessories stores with 16.2% of all stores (19,475 stores) , followed by Health & Beauty (15.0%) and Sporting Goods & Outdoor Gear (8.7%) .
Base: 120,006 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
19,475 stores
17,972 stores
10,410 stores
9,701 stores
9,031 stores
8,725 stores
7,764 stores
6,799 stores
5,317 stores
3,012 stores
Visual Distribution
19,475 stores
17,972 stores
10,410 stores
9,701 stores
9,031 stores
8,725 stores
7,764 stores
6,799 stores
5,317 stores
3,012 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 19475 | 16.23% |
| Health & Beauty | 17972 | 14.98% |
| Sporting Goods & Outdoor Gear | 10410 | 8.67% |
| Arts & Entertainment | 9701 | 8.08% |
| Food & Beverages | 9031 | 7.53% |
| Toys & Games | 8725 | 7.27% |
| Jewelry & Watches | 7764 | 6.47% |
| Gifts & Special Occasions | 6799 | 5.67% |
| Home & Garden | 5317 | 4.43% |
| Electronics & Technology | 3012 | 2.51% |
Payment Providers Distribution
PayPal accounts for 15.7% of displayed detection occurrences (81,743 occurrences) , followed by Apple Pay (12.8%) and VISA (11.7%) .
Base: 520,665 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
81,743 occurrences
66,527 occurrences
60,733 occurrences
60,405 occurrences
52,281 occurrences
43,374 occurrences
41,427 occurrences
41,340 occurrences
37,459 occurrences
35,376 occurrences
Visual Distribution
81,743 occurrences
66,527 occurrences
60,733 occurrences
60,405 occurrences
52,281 occurrences
43,374 occurrences
41,427 occurrences
41,340 occurrences
37,459 occurrences
35,376 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 81743 | 15.70% |
| Apple Pay | 66527 | 12.78% |
| VISA | 60733 | 11.66% |
| MasterCard | 60405 | 11.60% |
| American Express | 52281 | 10.04% |
| Maestro | 43374 | 8.33% |
| Discover | 41427 | 7.96% |
| Shop Pay | 41340 | 7.94% |
| DinersClub | 37459 | 7.19% |
| UnionPay | 35376 | 6.79% |
Store Launch Timeline
Over the past 12 months, 17,136 new stores were launched in Royal Mail , with the highest activity in 2026-09 (2,156 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,156 stores launched
2,206 stores launched
1,805 stores launched
1,633 stores launched
1,536 stores launched
1,472 stores launched
1,517 stores launched
1,236 stores launched
1,284 stores launched
942 stores launched
1,152 stores launched
197 stores launched
Monthly Trend
12.6% of last 12 months
12.9% of last 12 months
10.5% of last 12 months
9.5% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
8.9% of last 12 months
7.2% of last 12 months
7.5% of last 12 months
5.5% of last 12 months
6.7% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2156 | 12.58% |
| 2026-08 | 2206 | 12.87% |
| 2026-07 | 1805 | 10.53% |
| 2026-06 | 1633 | 9.53% |
| 2026-05 | 1536 | 8.96% |
| 2026-04 | 1472 | 8.59% |
| 2026-03 | 1517 | 8.85% |
| 2026-02 | 1236 | 7.21% |
| 2026-01 | 1284 | 7.49% |
| 2025-12 | 942 | 5.50% |
| 2025-11 | 1152 | 6.72% |
| 2025-10 | 197 | 1.15% |
Active Stores by Launch Year
Currently, 119,408 active stores in Royal Mail are tracked in our database , with the most stores launched in 2026 (15,380 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,380 active stores
12,066 active stores
9,107 active stores
7,236 active stores
7,018 active stores
8,320 active stores
8,654 active stores
5,571 active stores
6,200 active stores
5,326 active stores
3,188 active stores
3,031 active stores
3,020 active stores
3,645 active stores
2,564 active stores
Distribution by Launch Year
12.9% of tracked active stores
10.1% of tracked active stores
7.6% of tracked active stores
6.1% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
7.2% of tracked active stores
4.7% of tracked active stores
5.2% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15380 | 12.88% |
| 2025 | 12066 | 10.10% |
| 2024 | 9107 | 7.63% |
| 2023 | 7236 | 6.06% |
| 2022 | 7018 | 5.88% |
| 2021 | 8320 | 6.97% |
| 2020 | 8654 | 7.25% |
| 2019 | 5571 | 4.67% |
| 2018 | 6200 | 5.19% |
| 2017 | 5326 | 4.46% |
| 2016 | 3188 | 2.67% |
| 2015 | 3031 | 2.54% |
| 2014 | 3020 | 2.53% |
| 2013 | 3645 | 3.05% |
| 2012 | 2564 | 2.15% |
Geographic Distribution
United Kingdom stores with 86.6% (103,960 active verified stores) , followed by United States (4.8%) and China (0.7%) .
Base: 120,006 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
103,960 active verified stores
5,713 active verified stores
822 active verified stores
786 active verified stores
742 active verified stores
692 active verified stores
589 active verified stores
511 active verified stores
414 active verified stores
400 active verified stores
Visual Distribution
103,960 active verified stores
5,713 active verified stores
822 active verified stores
786 active verified stores
742 active verified stores
692 active verified stores
589 active verified stores
511 active verified stores
414 active verified stores
400 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 103960 | 86.63% |
| United States | 5713 | 4.76% |
| China | 822 | 0.68% |
| Netherlands | 786 | 0.65% |
| Australia | 742 | 0.62% |
| Germany | 692 | 0.58% |
| Ireland | 589 | 0.49% |
| France | 511 | 0.43% |
| Hong Kong | 414 | 0.34% |
| Canada | 400 | 0.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Health & Beauty
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Craft Commerce - Jewelry & Watches
Shopify - Clothing & Accessories
Shopify
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 138.4k | 100.00% |
| Emails | 119.3k | 86.21% |
| Phones | 64.2k | 46.38% |
| Ecommerce platform | 133.2k | 96.20% |
| Couriers | 138.4k | 100.00% |
| Payment Providers | 119.2k | 86.09% |
| Categories | 116.7k | 84.34% |
| Social Media | 101.5k | 73.31% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Royal Mail e-commerce landscape:
Analyze 120k verified e-commerce stores on Royal Mail - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Royal Mail e-commerce intelligence?
-
We track 120k verified Royal Mail e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.1% of displayed detection occurrences (78,584 occurrences) , followed by Facebook (28.4%) and TikTok (10.2%) .
Base: 244,617 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
78,584 occurrences
69,535 occurrences
25,018 occurrences
20,974 occurrences
20,200 occurrences
13,511 occurrences
7,858 occurrences
7,192 occurrences
1,358 occurrences
387 occurrences
Visual Distribution
78,584 occurrences
69,535 occurrences
25,018 occurrences
20,974 occurrences
20,200 occurrences
13,511 occurrences
7,858 occurrences
7,192 occurrences
1,358 occurrences
387 occurrences