Royal Mail Shipping Carrier Usage Database

Explore 78.3k e-commerce stores shipping with Royal Mail. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 41.7% of stores with physical delivery (32,284 stores) , followed by WooCommerce (24.1%) and Custom (13.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.7%

32,284 stores

18,631 stores

Custom 13.8%

10,690 stores

6,789 stores

2,725 stores

1,574 stores

EKM 1.2%

894 stores

728 stores

697 stores

564 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Royal Mail
Platform Stores with Physical Delivery Percentage
Shopify 32284 41.70%
WooCommerce 18631 24.07%
Custom 10690 13.81%
Wix eCommerce 6789 8.77%
Squarespace Commerce 2725 3.52%
Magento 1574 2.03%
EKM 894 1.15%
Big Cartel 728 0.94%
BigCommerce 697 0.90%
OpenCart 564 0.73%
GoDaddy Online Store 542 0.70%
PrestaShop 533 0.69%
ShopWired 467 0.60%
nopCommerce 165 0.21%
Visualsoft 132 0.17%

All Stores Distribution

Shopify holds 39.4% share of all Royal Mail e-commerce stores (33,509) , with WooCommerce at 26.0% and Custom at 12.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 39.4%

33,509 stores

22,110 stores

Custom 12.6%

10,690 stores

8,461 stores

3,562 stores

1,705 stores

EKM 1.1%

928 stores

814 stores

748 stores

627 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Royal Mail
Platform Total Stores Percentage
Shopify 33509 39.38%
WooCommerce 22110 25.98%
Custom 10690 12.56%
Wix eCommerce 8461 9.94%
Squarespace Commerce 3562 4.19%
Magento 1705 2.00%
EKM 928 1.09%
Big Cartel 814 0.96%
BigCommerce 748 0.88%
OpenCart 627 0.74%
GoDaddy Online Store 550 0.65%
PrestaShop 577 0.68%
ShopWired 478 0.56%
nopCommerce 190 0.22%
Visualsoft 141 0.17%

Categories Distribution

Clothing & Accessories leads with 22.9% of all stores (14,572 stores) , followed by Health & Beauty (16.7%) and Jewelry & Watches (10.0%) .

Top 10 Categories

Clothing & Accessories 22.9%

14,572 stores

Health & Beauty 16.7%

10,616 stores

Jewelry & Watches 10.0%

6,365 stores

Arts & Entertainment 7.5%

4,785 stores

Food & Beverages 7.0%

4,477 stores

Gifts & Special Occasions 7.0%

4,461 stores

Home & Garden 5.7%

3,654 stores

Electronics & Technology 4.5%

2,834 stores

Sporting Goods & Outdoor Gear 3.5%

2,238 stores

Vehicles & Parts 3.1%

1,961 stores

Visual Distribution

Distribution of top 10 Royal Mail store categories (November 2025)
Distribution of categories in Royal Mail e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14572 22.91%
Health & Beauty 10616 16.69%
Jewelry & Watches 6365 10.01%
Arts & Entertainment 4785 7.52%
Food & Beverages 4477 7.04%
Gifts & Special Occasions 4461 7.02%
Home & Garden 3654 5.75%
Electronics & Technology 2834 4.46%
Sporting Goods & Outdoor Gear 2238 3.52%
Vehicles & Parts 1961 3.08%
Pets & Pet Supplies 1827 2.87%
Furniture & Home Decor 1756 2.76%
Toys & Games 1505 2.37%
Books & Media 1292 2.03%
Tools & Hardware 1249 1.96%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (23,720 stores) , followed by Stripe Connect (14.4%) and American Express (12.5%) .

Base: 46,861 AI-verified physical stores with detectable payment providers (51.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

23,720 stores

11,605 stores

10,040 stores

8,705 stores

6,049 stores

5,587 stores

4,374 stores

1,887 stores

Bolt 2.3%

1,835 stores

1,664 stores

Visual Distribution

Distribution of top 10 Royal Mail payment providers (November 2025)
Distribution of payment providers in Royal Mail e-commerce stores
Payment Provider Store Count Market Share
PayPal 23720 29.43%
Stripe Connect 11605 14.40%
American Express 10040 12.46%
MasterCard 8705 10.80%
Klarna 6049 7.50%
Apple Pay 5587 6.93%
Google Pay 4374 5.43%
SagePay 1887 2.34%
Bolt 1835 2.28%
Clearpay 1664 2.06%
VISA 1528 1.90%
JCB 1283 1.59%
Paddle 812 1.01%
Amazon Pay 809 1.00%
Worldpay 711 0.88%

Store Launch Timeline

Over the past 12 months, 10,724 new stores were launched in Royal Mail , with the highest activity in 2025-10 (1,263 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.8%

1,263 stores launched

2025-09 11.2%

1,203 stores launched

2025-08 11.9%

1,274 stores launched

2025-07 9.5%

1,016 stores launched

2025-06 9.1%

973 stores launched

2025-05 8.8%

942 stores launched

2025-04 7.2%

773 stores launched

2025-03 7.4%

798 stores launched

2025-02 6.9%

742 stores launched

2025-01 7.4%

792 stores launched

2024-12 5.2%

562 stores launched

2024-11 3.6%

386 stores launched

Monthly Trend

Monthly store launches in Royal Mail (November 2025)
Monthly store launches in Royal Mail over the past 12 months
Month Stores Launched Percentage
2025-10 1263 11.78%
2025-09 1203 11.22%
2025-08 1274 11.88%
2025-07 1016 9.47%
2025-06 973 9.07%
2025-05 942 8.78%
2025-04 773 7.21%
2025-03 798 7.44%
2025-02 742 6.92%
2025-01 792 7.39%
2024-12 562 5.24%
2024-11 386 3.60%

Active Stores by Launch Year

Currently, 77,791 active stores in Royal Mail are tracked in our database , with the most stores launched in 2025 (9,802 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.6%

9,802 active stores

2024 8.1%

6,319 active stores

2023 5.5%

4,311 active stores

2022 6.0%

4,694 active stores

2021 7.9%

6,170 active stores

2020 8.5%

6,615 active stores

2019 5.0%

3,890 active stores

2018 6.2%

4,827 active stores

2017 5.0%

3,903 active stores

2016 3.1%

2,437 active stores

2015 3.1%

2,429 active stores

2014 3.0%

2,369 active stores

2013 3.7%

2,875 active stores

2012 2.6%

2,042 active stores

2011 2.5%

1,936 active stores

Distribution by Launch Year

Active stores in Royal Mail by original launch year (November 2025)
Active stores in Royal Mail by launch year
Launch Year Active Stores Percentage
2025 9802 12.60%
2024 6319 8.12%
2023 4311 5.54%
2022 4694 6.03%
2021 6170 7.93%
2020 6615 8.50%
2019 3890 5.00%
2018 4827 6.21%
2017 3903 5.02%
2016 2437 3.13%
2015 2429 3.12%
2014 2369 3.05%
2013 2875 3.70%
2012 2042 2.62%
2011 1936 2.49%
2010 1646 2.12%
2009 1475 1.90%
2008 1300 1.67%
2007 1162 1.49%
2006 1054 1.35%
2005 849 1.09%
2004 1070 1.38%
2003 860 1.11%
2002 686 0.88%
2001 777 1.00%
2000 906 1.16%
1999 742 0.95%
1998 354 0.46%
1997 182 0.23%
1996 94 0.12%
1995 15 0.02%

Social Media Usage

Instagram leads with 31.4% among stores with at least one detectable social profile (50,076 stores) , followed by Facebook (30.2%) and Twitter (10.9%) .

Base: 66,395 stores with any detectable social profile (73.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.4%

50,076 stores

Facebook 30.2%

48,216 stores

Twitter 10.9%

17,444 stores

YouTube 8.0%

12,849 stores

TikTok 7.6%

12,211 stores

Pinterest 5.3%

8,478 stores

LinkedIn 3.1%

4,972 stores

X 2.6%

4,222 stores

WhatsApp 0.6%

939 stores

Vimeo 0.2%

293 stores

Visual Distribution

Distribution of social media platforms in Royal Mail (November 2025)
Distribution of social media platforms in Royal Mail e-commerce stores
Social Platform Store Count Market Share
Instagram 50076 31.36%
Facebook 48216 30.19%
Twitter 17444 10.92%
YouTube 12849 8.05%
TikTok 12211 7.65%
Pinterest 8478 5.31%
LinkedIn 4972 3.11%
X 4222 2.64%
WhatsApp 939 0.59%
Vimeo 293 0.18%

Geographic Distribution

United Kingdom leads with 87.1% (62,961 AI-verified stores) , followed by United States (6.3%) and Ireland (0.8%) .

Base: 72,262 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

62,961 AI-verified stores

4,523 AI-verified stores

600 AI-verified stores

521 AI-verified stores

502 AI-verified stores

419 AI-verified stores

418 AI-verified stores

351 AI-verified stores

China 0.5%

346 AI-verified stores

263 AI-verified stores

Visual Distribution

Geographic distribution of stores using Royal Mail (November 2025)
Geographic distribution of stores using Royal Mail
Country AI-Verified Store Count Market Share
United Kingdom 62961 87.13%
United States 4523 6.26%
Ireland 600 0.83%
Australia 521 0.72%
Netherlands 502 0.69%
Canada 419 0.58%
Germany 418 0.58%
France 351 0.49%
China 346 0.48%
Hong Kong 263 0.36%
South Africa 206 0.29%
Spain 191 0.26%
India 189 0.26%
Italy 168 0.23%
Poland 141 0.20%
Sweden 111 0.15%
Japan 98 0.14%
New Zealand 96 0.13%
Brazil 84 0.12%
Slovakia 74 0.10%

Dataset Coverage

Field Rows count Coverage
Website 90.3k 100.00%
Emails 72.8k 80.64%
Phones 28.0k 31.06%
Ecommerce platform 86.4k 95.70%
Couriers 90.3k 100.00%
Payment Providers 46.9k 51.90%
Categories 72.3k 80.11%
Social Media 66.4k 73.54%

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Frequently Asked Questions

What data is included in the Royal Mail E-commerce Database?

Our database covers over 78.3k Royal Mail physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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