Royal Mail Shipping Carrier Usage Database

Explore 78.2k e-commerce stores shipping with Royal Mail. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 41.8% of stores with physical delivery (32,303 stores) , followed by WooCommerce (24.1%) and Custom (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.8%

32,303 stores

18,613 stores

Custom 13.6%

10,507 stores

6,775 stores

2,719 stores

1,578 stores

EKM 1.2%

891 stores

728 stores

696 stores

566 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Royal Mail
Platform Stores with Physical Delivery Percentage
Shopify 32303 41.82%
WooCommerce 18613 24.10%
Custom 10507 13.60%
Wix eCommerce 6775 8.77%
Squarespace Commerce 2719 3.52%
Magento 1578 2.04%
EKM 891 1.15%
Big Cartel 728 0.94%
BigCommerce 696 0.90%
OpenCart 566 0.73%
GoDaddy Online Store 564 0.73%
PrestaShop 535 0.69%
ShopWired 467 0.60%
nopCommerce 164 0.21%
Visualsoft 130 0.17%

All Stores Distribution

Shopify holds 39.5% share of all Royal Mail e-commerce stores (33,535) , with WooCommerce at 26.0% and Custom at 12.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 39.5%

33,535 stores

22,072 stores

Custom 12.4%

10,507 stores

8,457 stores

3,560 stores

1,710 stores

EKM 1.1%

925 stores

813 stores

747 stores

628 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Royal Mail
Platform Total Stores Percentage
Shopify 33535 39.49%
WooCommerce 22072 25.99%
Custom 10507 12.37%
Wix eCommerce 8457 9.96%
Squarespace Commerce 3560 4.19%
Magento 1710 2.01%
EKM 925 1.09%
Big Cartel 813 0.96%
BigCommerce 747 0.88%
OpenCart 628 0.74%
GoDaddy Online Store 572 0.67%
PrestaShop 579 0.68%
ShopWired 479 0.56%
nopCommerce 188 0.22%
Visualsoft 139 0.16%

Categories Distribution

Clothing & Accessories leads with 22.9% of all stores (14,551 stores) , followed by Health & Beauty (16.7%) and Jewelry & Watches (10.0%) .

Top 10 Categories

Clothing & Accessories 22.9%

14,551 stores

Health & Beauty 16.7%

10,597 stores

Jewelry & Watches 10.0%

6,356 stores

Arts & Entertainment 7.5%

4,780 stores

Food & Beverages 7.0%

4,465 stores

Gifts & Special Occasions 7.0%

4,459 stores

Home & Garden 5.7%

3,649 stores

Electronics & Technology 4.5%

2,827 stores

Sporting Goods & Outdoor Gear 3.5%

2,231 stores

Vehicles & Parts 3.1%

1,953 stores

Visual Distribution

Distribution of top 10 Royal Mail store categories (November 2025)
Distribution of categories in Royal Mail e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14551 22.92%
Health & Beauty 10597 16.70%
Jewelry & Watches 6356 10.01%
Arts & Entertainment 4780 7.53%
Food & Beverages 4465 7.03%
Gifts & Special Occasions 4459 7.03%
Home & Garden 3649 5.75%
Electronics & Technology 2827 4.45%
Sporting Goods & Outdoor Gear 2231 3.51%
Vehicles & Parts 1953 3.08%
Pets & Pet Supplies 1820 2.87%
Furniture & Home Decor 1746 2.75%
Toys & Games 1506 2.37%
Books & Media 1289 2.03%
Tools & Hardware 1244 1.96%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (23,661 stores) , followed by Stripe Connect (14.4%) and American Express (12.5%) .

Base: 46,768 AI-verified physical stores with detectable payment providers (51.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

23,661 stores

11,583 stores

10,019 stores

8,693 stores

6,037 stores

5,571 stores

4,364 stores

1,885 stores

Bolt 2.3%

1,830 stores

1,660 stores

Visual Distribution

Distribution of top 10 Royal Mail payment providers (November 2025)
Distribution of payment providers in Royal Mail e-commerce stores
Payment Provider Store Count Market Share
PayPal 23661 29.42%
Stripe Connect 11583 14.40%
American Express 10019 12.46%
MasterCard 8693 10.81%
Klarna 6037 7.51%
Apple Pay 5571 6.93%
Google Pay 4364 5.43%
SagePay 1885 2.34%
Bolt 1830 2.28%
Clearpay 1660 2.06%
VISA 1525 1.90%
JCB 1281 1.59%
Paddle 809 1.01%
Amazon Pay 808 1.00%
Worldpay 709 0.88%

Store Launch Timeline

Over the past 12 months, 10,560 new stores were launched in Royal Mail , with the highest activity in 2025-10 (1,243 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.8%

1,243 stores launched

2025-09 11.3%

1,189 stores launched

2025-08 12.0%

1,268 stores launched

2025-07 9.5%

1,008 stores launched

2025-06 9.2%

970 stores launched

2025-05 8.9%

938 stores launched

2025-04 7.3%

769 stores launched

2025-03 7.6%

799 stores launched

2025-02 7.0%

739 stores launched

2025-01 7.5%

794 stores launched

2024-12 5.2%

554 stores launched

2024-11 2.7%

289 stores launched

Monthly Trend

Monthly store launches in Royal Mail (November 2025)
Monthly store launches in Royal Mail over the past 12 months
Month Stores Launched Percentage
2025-10 1243 11.77%
2025-09 1189 11.26%
2025-08 1268 12.01%
2025-07 1008 9.55%
2025-06 970 9.19%
2025-05 938 8.88%
2025-04 769 7.28%
2025-03 799 7.57%
2025-02 739 7.00%
2025-01 794 7.52%
2024-12 554 5.25%
2024-11 289 2.74%

Active Stores by Launch Year

Currently, 77,618 active stores in Royal Mail are tracked in our database , with the most stores launched in 2025 (9,743 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.6%

9,743 active stores

2024 8.1%

6,282 active stores

2023 5.5%

4,298 active stores

2022 6.0%

4,682 active stores

2021 7.9%

6,158 active stores

2020 8.5%

6,607 active stores

2019 5.0%

3,884 active stores

2018 6.2%

4,822 active stores

2017 5.0%

3,899 active stores

2016 3.1%

2,433 active stores

2015 3.1%

2,425 active stores

2014 3.1%

2,370 active stores

2013 3.7%

2,877 active stores

2012 2.6%

2,039 active stores

2011 2.5%

1,938 active stores

Distribution by Launch Year

Active stores in Royal Mail by original launch year (November 2025)
Active stores in Royal Mail by launch year
Launch Year Active Stores Percentage
2025 9743 12.55%
2024 6282 8.09%
2023 4298 5.54%
2022 4682 6.03%
2021 6158 7.93%
2020 6607 8.51%
2019 3884 5.00%
2018 4822 6.21%
2017 3899 5.02%
2016 2433 3.13%
2015 2425 3.12%
2014 2370 3.05%
2013 2877 3.71%
2012 2039 2.63%
2011 1938 2.50%
2010 1644 2.12%
2009 1473 1.90%
2008 1298 1.67%
2007 1161 1.50%
2006 1053 1.36%
2005 849 1.09%
2004 1070 1.38%
2003 859 1.11%
2002 685 0.88%
2001 775 1.00%
2000 906 1.17%
1999 743 0.96%
1998 354 0.46%
1997 182 0.23%
1996 94 0.12%
1995 15 0.02%

Social Media Usage

Instagram leads with 31.4% among stores with at least one detectable social profile (50,149 stores) , followed by Facebook (30.2%) and Twitter (10.8%) .

Base: 66,455 stores with any detectable social profile (73.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.4%

50,149 stores

Facebook 30.2%

48,269 stores

Twitter 10.8%

17,341 stores

YouTube 8.1%

12,889 stores

TikTok 7.7%

12,253 stores

Pinterest 5.3%

8,509 stores

LinkedIn 3.1%

4,972 stores

X 2.7%

4,245 stores

WhatsApp 0.6%

940 stores

Vimeo 0.2%

292 stores

Visual Distribution

Distribution of social media platforms in Royal Mail (November 2025)
Distribution of social media platforms in Royal Mail e-commerce stores
Social Platform Store Count Market Share
Instagram 50149 31.37%
Facebook 48269 30.19%
Twitter 17341 10.85%
YouTube 12889 8.06%
TikTok 12253 7.66%
Pinterest 8509 5.32%
LinkedIn 4972 3.11%
X 4245 2.66%
WhatsApp 940 0.59%
Vimeo 292 0.18%

Geographic Distribution

United Kingdom leads with 87.2% (62,885 AI-verified stores) , followed by United States (6.2%) and Ireland (0.8%) .

Base: 72,143 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

62,885 AI-verified stores

4,501 AI-verified stores

598 AI-verified stores

519 AI-verified stores

500 AI-verified stores

417 AI-verified stores

416 AI-verified stores

351 AI-verified stores

China 0.5%

342 AI-verified stores

263 AI-verified stores

Visual Distribution

Geographic distribution of stores using Royal Mail (November 2025)
Geographic distribution of stores using Royal Mail
Country AI-Verified Store Count Market Share
United Kingdom 62885 87.17%
United States 4501 6.24%
Ireland 598 0.83%
Australia 519 0.72%
Netherlands 500 0.69%
Canada 417 0.58%
Germany 416 0.58%
France 351 0.49%
China 342 0.47%
Hong Kong 263 0.36%
South Africa 203 0.28%
Spain 192 0.27%
India 188 0.26%
Italy 167 0.23%
Poland 140 0.19%
Sweden 111 0.15%
Japan 99 0.14%
New Zealand 95 0.13%
Brazil 82 0.11%
Slovakia 74 0.10%

Dataset Coverage

Field Rows count Coverage
Website 90.1k 100.00%
Emails 72.7k 80.66%
Phones 28.0k 31.09%
Ecommerce platform 86.2k 95.70%
Couriers 90.1k 100.00%
Payment Providers 46.8k 51.90%
Categories 72.2k 80.12%
Social Media 66.5k 73.75%

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Frequently Asked Questions

What data is included in the Royal Mail E-commerce Database?

Our database covers over 78.2k Royal Mail physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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