Big Cartel Market Share & Real Store Usage
Explore 24k verified e-commerce stores built on Big Cartel. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 32.5k domains. 24k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
24k verified active stores out of 32.5k detected · 73.8% verification rate
Categories Distribution
Arts & Entertainment stores with 26.6% of all stores (6,383 stores) , followed by Clothing & Accessories (17.4%) and Toys & Games (13.9%) .
Base: 24,014 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,383 stores
4,169 stores
3,349 stores
1,906 stores
1,617 stores
968 stores
904 stores
708 stores
594 stores
267 stores
Visual Distribution
6,383 stores
4,169 stores
3,349 stores
1,906 stores
1,617 stores
968 stores
904 stores
708 stores
594 stores
267 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 6383 | 26.58% |
| Clothing & Accessories | 4169 | 17.36% |
| Toys & Games | 3349 | 13.95% |
| Health & Beauty | 1906 | 7.94% |
| Sporting Goods & Outdoor Gear | 1617 | 6.73% |
| Jewelry & Watches | 968 | 4.03% |
| Food & Beverages | 904 | 3.76% |
| Gifts & Special Occasions | 708 | 2.95% |
| Books & Media | 594 | 2.47% |
| Home & Garden | 267 | 1.11% |
Payment Providers Distribution
Stripe accounts for 75.4% of displayed detection occurrences (15,502 occurrences) , followed by PayPal (13.0%) and VISA (2.7%) .
Base: 20,560 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
15,502 occurrences
2,674 occurrences
556 occurrences
554 occurrences
455 occurrences
283 occurrences
185 occurrences
127 occurrences
125 occurrences
99 occurrences
Visual Distribution
15,502 occurrences
2,674 occurrences
556 occurrences
554 occurrences
455 occurrences
283 occurrences
185 occurrences
127 occurrences
125 occurrences
99 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Stripe | 15502 | 75.40% |
| PayPal | 2674 | 13.01% |
| VISA | 556 | 2.70% |
| MasterCard | 554 | 2.69% |
| American Express | 455 | 2.21% |
| Discover | 283 | 1.38% |
| Apple Pay | 185 | 0.90% |
| Klarna | 127 | 0.62% |
| Venmo | 125 | 0.61% |
| Google Pay | 99 | 0.48% |
Shipping Carriers Distribution
USPS accounts for 47.3% of displayed detection occurrences (2,758 occurrences) , followed by Royal Mail (13.0%) and UPS (12.6%) .
Base: 5,835 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,758 occurrences
756 occurrences
736 occurrences
387 occurrences
309 occurrences
237 occurrences
208 occurrences
185 occurrences
172 occurrences
87 occurrences
Visual Distribution
2,758 occurrences
756 occurrences
736 occurrences
387 occurrences
309 occurrences
237 occurrences
208 occurrences
185 occurrences
172 occurrences
87 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2758 | 47.27% |
| Royal Mail | 756 | 12.96% |
| UPS | 736 | 12.61% |
| FedEx | 387 | 6.63% |
| DHL | 309 | 5.30% |
| Australia Post | 237 | 4.06% |
| Colissimo | 208 | 3.56% |
| La Poste | 185 | 3.17% |
| Canada Post | 172 | 2.95% |
| Mondial Relay | 87 | 1.49% |
Store Launch Timeline
Over the past 12 months, 2,244 new stores were launched in Big Cartel , with the highest activity in 2026-09 (265 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
265 stores launched
310 stores launched
284 stores launched
281 stores launched
258 stores launched
84 stores launched
83 stores launched
77 stores launched
216 stores launched
167 stores launched
179 stores launched
40 stores launched
Monthly Trend
11.8% of last 12 months
13.8% of last 12 months
12.7% of last 12 months
12.5% of last 12 months
11.5% of last 12 months
3.7% of last 12 months
3.7% of last 12 months
3.4% of last 12 months
9.6% of last 12 months
7.4% of last 12 months
8.0% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 265 | 11.81% |
| 2026-08 | 310 | 13.81% |
| 2026-07 | 284 | 12.66% |
| 2026-06 | 281 | 12.52% |
| 2026-05 | 258 | 11.50% |
| 2026-04 | 84 | 3.74% |
| 2026-03 | 83 | 3.70% |
| 2026-02 | 77 | 3.43% |
| 2026-01 | 216 | 9.63% |
| 2025-12 | 167 | 7.44% |
| 2025-11 | 179 | 7.98% |
| 2025-10 | 40 | 1.78% |
Active Stores by Launch Year
Currently, 22,040 active stores in Big Cartel are tracked in our database , with the most stores launched in 2026 (1,932 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,932 active stores
1,981 active stores
1,530 active stores
1,203 active stores
1,276 active stores
2,118 active stores
3,167 active stores
857 active stores
1,019 active stores
1,153 active stores
1,035 active stores
997 active stores
747 active stores
998 active stores
638 active stores
Distribution by Launch Year
8.8% of tracked active stores
9.0% of tracked active stores
6.9% of tracked active stores
5.5% of tracked active stores
5.8% of tracked active stores
9.6% of tracked active stores
14.4% of tracked active stores
3.9% of tracked active stores
4.6% of tracked active stores
5.2% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
4.5% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1932 | 8.77% |
| 2025 | 1981 | 8.99% |
| 2024 | 1530 | 6.94% |
| 2023 | 1203 | 5.46% |
| 2022 | 1276 | 5.79% |
| 2021 | 2118 | 9.61% |
| 2020 | 3167 | 14.37% |
| 2019 | 857 | 3.89% |
| 2018 | 1019 | 4.62% |
| 2017 | 1153 | 5.23% |
| 2016 | 1035 | 4.70% |
| 2015 | 997 | 4.52% |
| 2014 | 747 | 3.39% |
| 2013 | 998 | 4.53% |
| 2012 | 638 | 2.89% |
Geographic Distribution
United States stores with 36.6% (8,784 active verified stores) , followed by United Kingdom (13.7%) and France (3.7%) .
Base: 24,014 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
8,784 active verified stores
3,297 active verified stores
878 active verified stores
720 active verified stores
712 active verified stores
495 active verified stores
388 active verified stores
331 active verified stores
260 active verified stores
243 active verified stores
Visual Distribution
8,784 active verified stores
3,297 active verified stores
878 active verified stores
720 active verified stores
712 active verified stores
495 active verified stores
388 active verified stores
331 active verified stores
260 active verified stores
243 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 8784 | 36.58% |
| United Kingdom | 3297 | 13.73% |
| France | 878 | 3.66% |
| Canada | 720 | 3.00% |
| Australia | 712 | 2.96% |
| Germany | 495 | 2.06% |
| Spain | 388 | 1.62% |
| Japan | 331 | 1.38% |
| Italy | 260 | 1.08% |
| Mexico | 243 | 1.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Big Cartel
Big Cartel - Sporting Goods & Outdoor Gear
Big Cartel
Big Cartel - Clothing & Accessories
Big Cartel
New Stores
Recently launched stores detected by ShopRank in the last full month.
Big Cartel - Clothing & Accessories
Big Cartel - Clothing & Accessories
Big Cartel - Sporting Goods & Outdoor Gear
Big Cartel - Arts & Entertainment
Big Cartel - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 32.5k | 100.00% |
| Emails | 1.3k | 4.00% |
| Phones | 1.4k | 4.25% |
| Ecommerce platform | 32.5k | 100.00% |
| Couriers | 5.2k | 16.00% |
| Payment Providers | 21.3k | 65.54% |
| Categories | 27.2k | 83.45% |
| Social Media | 19.6k | 60.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Big Cartel e-commerce landscape:
Analyze 24k verified e-commerce stores on Big Cartel - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Big Cartel e-commerce intelligence?
-
We track 24k verified Big Cartel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 46.8% of displayed detection occurrences (13,510 occurrences) , followed by Facebook (25.7%) and Twitter (10.4%) .
Base: 28,838 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,510 occurrences
7,417 occurrences
3,010 occurrences
1,956 occurrences
1,562 occurrences
758 occurrences
380 occurrences
122 occurrences
80 occurrences
43 occurrences
Visual Distribution
13,510 occurrences
7,417 occurrences
3,010 occurrences
1,956 occurrences
1,562 occurrences
758 occurrences
380 occurrences
122 occurrences
80 occurrences
43 occurrences