Big Cartel Market Share & Real Store Usage
Explore 25.4k verified e-commerce stores built on Big Cartel. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 28.3k domains. 25.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
25.4k verified active stores out of 28.3k detected · 89.8% verification rate
Categories Distribution
Arts & Entertainment stores with 28.7% of all stores (6,523 stores) , followed by Clothing & Accessories (20.0%) and Toys & Games (15.6%) .
Base: 22,766 AI-verified stores with physical delivery and detected product categories (89.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,523 stores
4,554 stores
3,557 stores
2,152 stores
1,684 stores
983 stores
955 stores
769 stores
635 stores
298 stores
Visual Distribution
6,523 stores
4,554 stores
3,557 stores
2,152 stores
1,684 stores
983 stores
955 stores
769 stores
635 stores
298 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 6523 | 28.65% |
| Clothing & Accessories | 4554 | 20.00% |
| Toys & Games | 3557 | 15.62% |
| Health & Beauty | 2152 | 9.45% |
| Sporting Goods & Outdoor Gear | 1684 | 7.40% |
| Food & Beverages | 983 | 4.32% |
| Jewelry & Watches | 955 | 4.19% |
| Gifts & Special Occasions | 769 | 3.38% |
| Books & Media | 635 | 2.79% |
| Home & Garden | 298 | 1.31% |
Payment Providers Distribution
PayPal stores with 42.0% among AI-verified physical stores (1,271 stores) , followed by Stripe Connect (23.7%) and American Express (11.4%) .
Base: 1,955 AI-verified physical stores with detectable payment providers (6.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,271 stores
718 stores
345 stores
272 stores
106 stores
93 stores
64 stores
57 stores
41 stores
13 stores
Visual Distribution
1,271 stores
718 stores
345 stores
272 stores
106 stores
93 stores
64 stores
57 stores
41 stores
13 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1271 | 41.96% |
| Stripe Connect | 718 | 23.70% |
| American Express | 345 | 11.39% |
| MasterCard | 272 | 8.98% |
| Apple Pay | 106 | 3.50% |
| Bolt | 93 | 3.07% |
| Klarna | 64 | 2.11% |
| Google Pay | 57 | 1.88% |
| VISA | 41 | 1.35% |
| Affirm | 13 | 0.43% |
Shipping Carriers Distribution
USPS stores with 44.8% among AI-verified physical stores (2,050 stores) , followed by Royal Mail (13.6%) and UPS (12.1%) .
Base: 3,890 AI-verified physical stores with detectable shipping carriers (13.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,050 stores
621 stores
555 stores
273 stores
262 stores
166 stores
128 stores
121 stores
105 stores
88 stores
Visual Distribution
2,050 stores
621 stores
555 stores
273 stores
262 stores
166 stores
128 stores
121 stores
105 stores
88 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 2050 | 44.76% |
| Royal Mail | 621 | 13.56% |
| UPS | 555 | 12.12% |
| DHL | 273 | 5.96% |
| FedEx | 262 | 5.72% |
| Australia Post | 166 | 3.62% |
| Canada Post | 128 | 2.79% |
| La Poste | 121 | 2.64% |
| Colissimo | 105 | 2.29% |
| Correos | 88 | 1.92% |
Store Launch Timeline
Over the past 12 months, 2,277 new stores were launched in Big Cartel , with the highest activity in 2026-04 (59 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
59 stores launched
49 stores launched
63 stores launched
284 stores launched
218 stores launched
256 stores launched
231 stores launched
289 stores launched
267 stores launched
254 stores launched
204 stores launched
103 stores launched
Monthly Trend
2.6% of last 12 months
2.2% of last 12 months
2.8% of last 12 months
12.5% of last 12 months
9.6% of last 12 months
11.2% of last 12 months
10.1% of last 12 months
12.7% of last 12 months
11.7% of last 12 months
11.2% of last 12 months
9.0% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 59 | 2.59% |
| 2026-03 | 49 | 2.15% |
| 2026-02 | 63 | 2.77% |
| 2026-01 | 284 | 12.47% |
| 2025-12 | 218 | 9.57% |
| 2025-11 | 256 | 11.24% |
| 2025-10 | 231 | 10.14% |
| 2025-09 | 289 | 12.69% |
| 2025-08 | 267 | 11.73% |
| 2025-07 | 254 | 11.16% |
| 2025-06 | 204 | 8.96% |
| 2025-05 | 103 | 4.52% |
Active Stores by Launch Year
Currently, 23,564 active stores in Big Cartel are tracked in our database , with the most stores launched in 2026 (462 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
462 active stores
2,681 active stores
1,860 active stores
1,505 active stores
1,433 active stores
2,429 active stores
3,478 active stores
971 active stores
1,182 active stores
1,283 active stores
1,116 active stores
1,059 active stores
816 active stores
1,083 active stores
684 active stores
Distribution by Launch Year
2.0% of tracked active stores
11.4% of tracked active stores
7.9% of tracked active stores
6.4% of tracked active stores
6.1% of tracked active stores
10.3% of tracked active stores
14.8% of tracked active stores
4.1% of tracked active stores
5.0% of tracked active stores
5.4% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
3.5% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 462 | 1.96% |
| 2025 | 2681 | 11.38% |
| 2024 | 1860 | 7.89% |
| 2023 | 1505 | 6.39% |
| 2022 | 1433 | 6.08% |
| 2021 | 2429 | 10.31% |
| 2020 | 3478 | 14.76% |
| 2019 | 971 | 4.12% |
| 2018 | 1182 | 5.02% |
| 2017 | 1283 | 5.44% |
| 2016 | 1116 | 4.74% |
| 2015 | 1059 | 4.49% |
| 2014 | 816 | 3.46% |
| 2013 | 1083 | 4.60% |
| 2012 | 684 | 2.90% |
Geographic Distribution
United States stores with 53.9% (9,428 AI-verified stores) , followed by United Kingdom (12.3%) and France (5.4%) .
Base: 17,485 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
9,428 AI-verified stores
2,145 AI-verified stores
947 AI-verified stores
817 AI-verified stores
780 AI-verified stores
575 AI-verified stores
416 AI-verified stores
400 AI-verified stores
301 AI-verified stores
283 AI-verified stores
Visual Distribution
9,428 AI-verified stores
2,145 AI-verified stores
947 AI-verified stores
817 AI-verified stores
780 AI-verified stores
575 AI-verified stores
416 AI-verified stores
400 AI-verified stores
301 AI-verified stores
283 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 9428 | 53.92% |
| United Kingdom | 2145 | 12.27% |
| France | 947 | 5.42% |
| Canada | 817 | 4.67% |
| Australia | 780 | 4.46% |
| Germany | 575 | 3.29% |
| Spain | 416 | 2.38% |
| Japan | 400 | 2.29% |
| Italy | 301 | 1.72% |
| Mexico | 283 | 1.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Big Cartel
Big Cartel - Jewelry & Watches
Big Cartel
Big Cartel
Big Cartel
New Stores
Recently launched stores detected by ShopRank in the last full month.
Big Cartel - Arts & Entertainment
Big Cartel
Big Cartel - Sporting Goods & Outdoor Gear
Big Cartel - Food & Beverages
Big Cartel - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.3k | 100.00% |
| Emails | 41.0 | 0.14% |
| Phones | 582.0 | 2.05% |
| Ecommerce platform | 28.3k | 100.00% |
| Couriers | 3.9k | 13.73% |
| Payment Providers | 2.0k | 6.90% |
| Categories | 23.7k | 83.77% |
| Social Media | 17.0k | 59.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Big Cartel e-commerce landscape:
Analyze 25.4k verified e-commerce stores on Big Cartel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Big Cartel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Big Cartel e-commerce intelligence?
-
We track 25.4k verified Big Cartel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 47.0% among stores with at least one detectable social profile (14,176 stores) , followed by Facebook (26.4%) and Twitter (11.1%) .
Base: 16,963 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,176 stores
7,948 stores
3,361 stores
1,783 stores
1,496 stores
809 stores
362 stores
107 stores
77 stores
39 stores
Visual Distribution
14,176 stores
7,948 stores
3,361 stores
1,783 stores
1,496 stores
809 stores
362 stores
107 stores
77 stores
39 stores