Big Cartel Market Share & Real Store Usage
Explore 23.6k verified e-commerce stores built on Big Cartel. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 26.4k domains. 23.6k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
23.6k verified active stores out of 26.4k detected · 89.5% verification rate
Categories Distribution
Arts & Entertainment stores with 29.5% of all stores (6,244 stores) , followed by Clothing & Accessories (19.4%) and Toys & Games (16.1%) .
Base: 21,166 AI-verified stores with physical delivery and detected product categories (89.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,244 stores
4,104 stores
3,412 stores
1,875 stores
1,570 stores
896 stores
888 stores
687 stores
614 stores
261 stores
Visual Distribution
6,244 stores
4,104 stores
3,412 stores
1,875 stores
1,570 stores
896 stores
888 stores
687 stores
614 stores
261 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 6244 | 29.50% |
| Clothing & Accessories | 4104 | 19.39% |
| Toys & Games | 3412 | 16.12% |
| Health & Beauty | 1875 | 8.86% |
| Sporting Goods & Outdoor Gear | 1570 | 7.42% |
| Food & Beverages | 896 | 4.23% |
| Jewelry & Watches | 888 | 4.20% |
| Gifts & Special Occasions | 687 | 3.25% |
| Books & Media | 614 | 2.90% |
| Home & Garden | 261 | 1.23% |
Payment Providers Distribution
PayPal stores with 40.5% among AI-verified physical stores (1,556 stores) , followed by Stripe Connect (26.4%) and American Express (10.2%) .
Base: 2,468 AI-verified physical stores with detectable payment providers (9.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,556 stores
1,014 stores
390 stores
302 stores
149 stores
119 stores
93 stores
78 stores
54 stores
22 stores
Visual Distribution
1,556 stores
1,014 stores
390 stores
302 stores
149 stores
119 stores
93 stores
78 stores
54 stores
22 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1556 | 40.51% |
| Stripe Connect | 1014 | 26.40% |
| American Express | 390 | 10.15% |
| MasterCard | 302 | 7.86% |
| Apple Pay | 149 | 3.88% |
| Bolt | 119 | 3.10% |
| Klarna | 93 | 2.42% |
| Google Pay | 78 | 2.03% |
| VISA | 54 | 1.41% |
| Affirm | 22 | 0.57% |
Shipping Carriers Distribution
USPS stores with 44.2% among AI-verified physical stores (2,257 stores) , followed by Royal Mail (13.4%) and UPS (12.5%) .
Base: 4,336 AI-verified physical stores with detectable shipping carriers (16.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,257 stores
683 stores
637 stores
293 stores
292 stores
178 stores
157 stores
150 stores
133 stores
88 stores
Visual Distribution
2,257 stores
683 stores
637 stores
293 stores
292 stores
178 stores
157 stores
150 stores
133 stores
88 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 2257 | 44.19% |
| Royal Mail | 683 | 13.37% |
| UPS | 637 | 12.47% |
| DHL | 293 | 5.74% |
| FedEx | 292 | 5.72% |
| Australia Post | 178 | 3.49% |
| La Poste | 157 | 3.07% |
| Colissimo | 150 | 2.94% |
| Canada Post | 133 | 2.60% |
| Correos | 88 | 1.72% |
Store Launch Timeline
Over the past 12 months, 2,000 new stores were launched in Big Cartel , with the highest activity in 2026-05 (292 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
292 stores launched
55 stores launched
41 stores launched
60 stores launched
225 stores launched
165 stores launched
202 stores launched
202 stores launched
230 stores launched
222 stores launched
226 stores launched
80 stores launched
Monthly Trend
14.6% of last 12 months
2.8% of last 12 months
2.1% of last 12 months
3.0% of last 12 months
11.3% of last 12 months
8.3% of last 12 months
10.1% of last 12 months
10.1% of last 12 months
11.5% of last 12 months
11.1% of last 12 months
11.3% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 292 | 14.60% |
| 2026-04 | 55 | 2.75% |
| 2026-03 | 41 | 2.05% |
| 2026-02 | 60 | 3.00% |
| 2026-01 | 225 | 11.25% |
| 2025-12 | 165 | 8.25% |
| 2025-11 | 202 | 10.10% |
| 2025-10 | 202 | 10.10% |
| 2025-09 | 230 | 11.50% |
| 2025-08 | 222 | 11.10% |
| 2025-07 | 226 | 11.30% |
| 2025-06 | 80 | 4.00% |
Active Stores by Launch Year
Currently, 21,772 active stores in Big Cartel are tracked in our database , with the most stores launched in 2026 (693 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
693 active stores
2,250 active stores
1,650 active stores
1,301 active stores
1,286 active stores
2,227 active stores
3,256 active stores
868 active stores
1,052 active stores
1,221 active stores
1,073 active stores
1,004 active stores
772 active stores
1,034 active stores
655 active stores
Distribution by Launch Year
3.2% of tracked active stores
10.3% of tracked active stores
7.6% of tracked active stores
6.0% of tracked active stores
5.9% of tracked active stores
10.2% of tracked active stores
15.0% of tracked active stores
4.0% of tracked active stores
4.8% of tracked active stores
5.6% of tracked active stores
4.9% of tracked active stores
4.6% of tracked active stores
3.5% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 693 | 3.18% |
| 2025 | 2250 | 10.33% |
| 2024 | 1650 | 7.58% |
| 2023 | 1301 | 5.98% |
| 2022 | 1286 | 5.91% |
| 2021 | 2227 | 10.23% |
| 2020 | 3256 | 14.95% |
| 2019 | 868 | 3.99% |
| 2018 | 1052 | 4.83% |
| 2017 | 1221 | 5.61% |
| 2016 | 1073 | 4.93% |
| 2015 | 1004 | 4.61% |
| 2014 | 772 | 3.55% |
| 2013 | 1034 | 4.75% |
| 2012 | 655 | 3.01% |
Geographic Distribution
United States stores with 54.1% (8,843 AI-verified stores) , followed by United Kingdom (12.2%) and France (5.4%) .
Base: 16,357 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
8,843 AI-verified stores
1,995 AI-verified stores
884 AI-verified stores
757 AI-verified stores
728 AI-verified stores
548 AI-verified stores
391 AI-verified stores
390 AI-verified stores
287 AI-verified stores
264 AI-verified stores
Visual Distribution
8,843 AI-verified stores
1,995 AI-verified stores
884 AI-verified stores
757 AI-verified stores
728 AI-verified stores
548 AI-verified stores
391 AI-verified stores
390 AI-verified stores
287 AI-verified stores
264 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 8843 | 54.06% |
| United Kingdom | 1995 | 12.20% |
| France | 884 | 5.40% |
| Canada | 757 | 4.63% |
| Australia | 728 | 4.45% |
| Germany | 548 | 3.35% |
| Spain | 391 | 2.39% |
| Japan | 390 | 2.38% |
| Italy | 287 | 1.75% |
| Mexico | 264 | 1.61% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Big Cartel - Clothing & Accessories
Big Cartel
Big Cartel
Big Cartel
Big Cartel
New Stores
Recently launched stores detected by ShopRank in the last full month.
Big Cartel - Food & Beverages
Big Cartel - Business & Industrial
Big Cartel
Big Cartel - Clothing & Accessories
Big Cartel - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.4k | 100.00% |
| Emails | 45.0 | 0.17% |
| Phones | 534.0 | 2.02% |
| Ecommerce platform | 26.4k | 100.00% |
| Couriers | 4.3k | 16.43% |
| Payment Providers | 2.5k | 9.35% |
| Categories | 22.1k | 83.63% |
| Social Media | 15.8k | 59.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Big Cartel e-commerce landscape:
Analyze 23.6k verified e-commerce stores on Big Cartel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Big Cartel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Big Cartel e-commerce intelligence?
-
We track 23.6k verified Big Cartel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 46.8% among stores with at least one detectable social profile (13,189 stores) , followed by Facebook (26.5%) and Twitter (11.2%) .
Base: 15,805 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,189 stores
7,462 stores
3,163 stores
1,646 stores
1,420 stores
752 stores
351 stores
107 stores
74 stores
36 stores
Visual Distribution
13,189 stores
7,462 stores
3,163 stores
1,646 stores
1,420 stores
752 stores
351 stores
107 stores
74 stores
36 stores