Spain E-commerce Market

Explore 179.4k verified e-commerce stores in the Spain. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 313.8k with e-commerce signals. 179.4k verified as active stores.

Verified stores
179.4k
active stores with physical delivery
Top platform
WooCommerce
77,271 verified stores
Top payment signal
PayPal
27,597 detection occurrences
Top carrier signal
Correos
15,117 detection occurrences
Top category
Clothing & Accessories
31,553 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 43.1% of stores with physical delivery (77,271 stores) , followed by Shopify (23.5%) and PrestaShop (15.1%) .

Base: 179,350 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

77,271 stores

Shopify 23.5%

42,236 stores

27,157 stores

Custom 11.0%

19,698 stores

3,019 stores

1,801 stores

819 stores

664 stores

Devuelving 0.4%

640 stores

515 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Spain
Platform Stores with Physical Delivery Percentage
WooCommerce 77271 43.08%
Shopify 42236 23.55%
PrestaShop 27157 15.14%
Custom 19698 10.98%
Wix eCommerce 3019 1.68%
Magento 1801 1.00%
Squarespace Commerce 819 0.46%
ePages 664 0.37%
Devuelving 640 0.36%
OpenCart 515 0.29%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 59.4% share of detected Spain e-commerce signals (186,467) , with Shopify at 14.1% and PrestaShop at 9.4% (June 2026) .

Base: 313,797 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

186,467 websites

Shopify 14.1%

44,401 websites

29,445 websites

19,698 websites

14,164 websites

2,288 websites

4,435 websites

747 websites

Devuelving 0.2%

642 websites

610 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Spain
Platform Websites with Signals Percentage
WooCommerce 186467 59.42%
Shopify 44401 14.15%
PrestaShop 29445 9.38%
Custom 19698 6.28%
Wix eCommerce 14164 4.51%
Magento 2288 0.73%
Squarespace Commerce 4435 1.41%
ePages 747 0.24%
Devuelving 642 0.20%
OpenCart 610 0.19%

Categories Distribution

Clothing & Accessories stores with 17.6% of all stores (31,553 stores) , followed by Health & Beauty (14.1%) and Food & Beverages (11.8%) .

Base: 179,350 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 17.6%

31,553 stores

Health & Beauty 14.1%

25,373 stores

Food & Beverages 11.8%

21,150 stores

Home & Garden 5.8%

10,368 stores

Sporting Goods & Outdoor Gear 5.3%

9,433 stores

Arts & Entertainment 4.8%

8,600 stores

Jewelry & Watches 4.2%

7,455 stores

Electronics & Technology 4.0%

7,185 stores

Toys & Games 3.3%

5,991 stores

Business & Industrial 3.2%

5,774 stores

Visual Distribution

Distribution of top 10 Spain store categories (June 2026)
Distribution of categories in Spain e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 31553 17.59%
Health & Beauty 25373 14.15%
Food & Beverages 21150 11.79%
Home & Garden 10368 5.78%
Sporting Goods & Outdoor Gear 9433 5.26%
Arts & Entertainment 8600 4.80%
Jewelry & Watches 7455 4.16%
Electronics & Technology 7185 4.01%
Toys & Games 5991 3.34%
Business & Industrial 5774 3.22%

Payment Providers Distribution

PayPal accounts for 39.0% of displayed detection occurrences (27,597 occurrences) , followed by MasterCard (15.0%) and VISA (12.0%) .

Base: 70,746 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 39.0%

27,597 occurrences

10,623 occurrences

VISA 12.0%

8,486 occurrences

7,692 occurrences

6,831 occurrences

2,859 occurrences

2,566 occurrences

2,166 occurrences

1,078 occurrences

SEPA 1.2%

848 occurrences

Visual Distribution

Distribution of top 10 Spain payment providers (June 2026)
Distribution of payment providers in Spain e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 27597 39.01%
MasterCard 10623 15.02%
VISA 8486 12.00%
Stripe Connect 7692 10.87%
American Express 6831 9.66%
Apple Pay 2859 4.04%
Google Pay 2566 3.63%
Klarna 2166 3.06%
Aplazame 1078 1.52%
SEPA 848 1.20%

Shipping Carriers Distribution

Correos accounts for 32.4% of displayed detection occurrences (15,117 occurrences) , followed by UPS (15.6%) and GLS (10.4%) .

Base: 46,606 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

Correos 32.4%

15,117 occurrences

UPS 15.6%

7,251 occurrences

GLS 10.4%

4,836 occurrences

Seur 10.3%

4,807 occurrences

MRW 9.9%

4,601 occurrences

DHL 8.2%

3,809 occurrences

DPD 3.9%

1,821 occurrences

NACEX 3.5%

1,625 occurrences

FedEx 3.1%

1,443 occurrences

TNT 2.8%

1,296 occurrences

Visual Distribution

Distribution of top 10 Spain shipping carriers (June 2026)
Distribution of shipping carriers in Spain e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Correos 15117 32.44%
UPS 7251 15.56%
GLS 4836 10.38%
Seur 4807 10.31%
MRW 4601 9.87%
DHL 3809 8.17%
DPD 1821 3.91%
NACEX 1625 3.49%
FedEx 1443 3.10%
TNT 1296 2.78%

Store Launch Timeline

Over the past 12 months, 37,853 new stores were launched in Spain , with the highest activity in 2026-05 (5,054 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 13.4%

5,054 stores launched

2026-04 11.3%

4,266 stores launched

2026-03 9.9%

3,737 stores launched

2026-02 7.9%

2,973 stores launched

2026-01 9.6%

3,649 stores launched

2025-12 8.4%

3,174 stores launched

2025-11 9.2%

3,474 stores launched

2025-10 8.6%

3,243 stores launched

2025-09 7.0%

2,632 stores launched

2025-08 5.8%

2,212 stores launched

2025-07 6.5%

2,443 stores launched

2025-06 2.6%

996 stores launched

Monthly Trend

Monthly store launches in Spain (June 2026)
Monthly store launches in Spain over the past 12 months
Month Stores Launched Percentage
2026-05 5054 13.35%
2026-04 4266 11.27%
2026-03 3737 9.87%
2026-02 2973 7.85%
2026-01 3649 9.64%
2025-12 3174 8.39%
2025-11 3474 9.18%
2025-10 3243 8.57%
2025-09 2632 6.95%
2025-08 2212 5.84%
2025-07 2443 6.45%
2025-06 996 2.63%

Active Stores by Launch Year

Currently, 178,305 active stores in Spain are tracked in our database , with the most stores launched in 2026 (20,000 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.2%

20,000 active stores

2025 16.2%

28,863 active stores

2024 9.3%

16,623 active stores

2023 7.1%

12,571 active stores

2022 5.1%

9,064 active stores

2021 6.1%

10,954 active stores

2020 7.2%

12,780 active stores

2019 4.4%

7,908 active stores

2018 4.6%

8,275 active stores

2017 3.9%

7,041 active stores

2016 2.3%

4,125 active stores

2015 2.1%

3,820 active stores

2014 2.4%

4,242 active stores

2013 3.8%

6,701 active stores

2012 2.1%

3,668 active stores

Distribution by Launch Year

Active stores in Spain by original launch year (June 2026)
Active stores in Spain by launch year
Launch Year Active Stores Percentage
2026 20000 11.22%
2025 28863 16.19%
2024 16623 9.32%
2023 12571 7.05%
2022 9064 5.08%
2021 10954 6.14%
2020 12780 7.17%
2019 7908 4.44%
2018 8275 4.64%
2017 7041 3.95%
2016 4125 2.31%
2015 3820 2.14%
2014 4242 2.38%
2013 6701 3.76%
2012 3668 2.06%

Social Media Usage

Instagram accounts for 33.0% of displayed detection occurrences (98,757 occurrences) , followed by Facebook (28.5%) and YouTube (8.8%) .

Base: 298,900 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.0%

98,757 occurrences

Facebook 28.5%

85,238 occurrences

YouTube 8.8%

26,363 occurrences

TikTok 7.4%

22,246 occurrences

Twitter 7.1%

21,354 occurrences

WhatsApp 5.0%

14,948 occurrences

LinkedIn 4.2%

12,465 occurrences

Pinterest 3.2%

9,675 occurrences

X 2.4%

7,281 occurrences

Vimeo 0.2%

573 occurrences

Visual Distribution

Distribution of social media platforms in Spain (June 2026)
Distribution of social media platforms in Spain e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 98757 33.04%
Facebook 85238 28.52%
YouTube 26363 8.82%
TikTok 22246 7.44%
Twitter 21354 7.14%
WhatsApp 14948 5.00%
LinkedIn 12465 4.17%
Pinterest 9675 3.24%
X 7281 2.44%
Vimeo 573 0.19%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 179.4k 100.00%
Emails 107k 59.64%
Phones 75.2k 41.94%
Ecommerce platform 179.4k 100.00%
Couriers 35.1k 19.56%
Payment Providers 43.4k 24.17%
Categories 161.4k 89.98%
Social Media 115.4k 64.32%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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Market Intelligence

Understand the Spain e-commerce landscape:

Analyze 179.4k verified e-commerce stores in Spain - technology adoption, market share, competitive positioning.

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Data Access

  • Interactive search and filtering via web app
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  • Index updates; historical datasets by agreement

Use Cases

Use this market overview to plan payment-provider prospecting or logistics account research.

  • Competitive intelligence and market sizing
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Frequently Asked Questions

What data is included in the Spain e-commerce intelligence?

We track 179.4k verified Spain e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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