Spain E-commerce Market

Explore 179.4k verified e-commerce stores in the Spain. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 313.8k with e-commerce signals. 179.4k verified as active stores.

Verified stores
179.4k
active stores with physical delivery
Top platform
WooCommerce
77,271 verified stores
Top payment signal
PayPal
27,597 stores detected
Top carrier signal
Correos
15,117 stores detected
Top category
Clothing & Accessories
31,553 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

E-commerce Platforms Distribution

WooCommerce stores with 44.5% of stores with physical delivery (77,271 stores) , followed by Shopify (24.3%) and PrestaShop (15.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

77,271 stores

Shopify 24.3%

42,236 stores

27,157 stores

Custom 11.3%

19,698 stores

3,019 stores

1,801 stores

819 stores

664 stores

Devuelving 0.4%

640 stores

515 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Spain
Platform Stores with Physical Delivery Percentage
WooCommerce 77271 44.45%
Shopify 42236 24.30%
PrestaShop 27157 15.62%
Custom 19698 11.33%
Wix eCommerce 3019 1.74%
Magento 1801 1.04%
Squarespace Commerce 819 0.47%
ePages 664 0.38%
Devuelving 640 0.37%
OpenCart 515 0.30%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 61.6% share of all Spain e-commerce stores (186,467) , with Shopify at 14.7% and PrestaShop at 9.7% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

186,467 stores

Shopify 14.7%

44,401 stores

29,445 stores

19,698 stores

14,164 stores

2,288 stores

4,435 stores

747 stores

Devuelving 0.2%

642 stores

610 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Spain
Platform Total Stores Percentage
WooCommerce 186467 61.56%
Shopify 44401 14.66%
PrestaShop 29445 9.72%
Custom 19698 6.50%
Wix eCommerce 14164 4.68%
Magento 2288 0.76%
Squarespace Commerce 4435 1.46%
ePages 747 0.25%
Devuelving 642 0.21%
OpenCart 610 0.20%

Categories Distribution

Clothing & Accessories stores with 20.2% of all stores (31,553 stores) , followed by Health & Beauty (16.2%) and Food & Beverages (13.5%) .

Base: 156,442 AI-verified stores with physical delivery and detected product categories (87.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.2%

31,553 stores

Health & Beauty 16.2%

25,373 stores

Food & Beverages 13.5%

21,150 stores

Home & Garden 6.6%

10,368 stores

Sporting Goods & Outdoor Gear 6.0%

9,433 stores

Arts & Entertainment 5.5%

8,600 stores

Jewelry & Watches 4.8%

7,455 stores

Electronics & Technology 4.6%

7,185 stores

Toys & Games 3.8%

5,991 stores

Business & Industrial 3.7%

5,774 stores

Visual Distribution

Distribution of top 10 Spain store categories (June 2026)
Distribution of categories in Spain e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 31553 20.17%
Health & Beauty 25373 16.22%
Food & Beverages 21150 13.52%
Home & Garden 10368 6.63%
Sporting Goods & Outdoor Gear 9433 6.03%
Arts & Entertainment 8600 5.50%
Jewelry & Watches 7455 4.77%
Electronics & Technology 7185 4.59%
Toys & Games 5991 3.83%
Business & Industrial 5774 3.69%

Payment Providers Distribution

PayPal stores with 37.7% among AI-verified physical stores (27,597 stores) , followed by MasterCard (14.5%) and VISA (11.6%) .

Base: 43,353 AI-verified physical stores with detectable payment providers (24.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 37.7%

27,597 stores

10,623 stores

VISA 11.6%

8,486 stores

7,692 stores

6,831 stores

2,859 stores

2,566 stores

2,166 stores

1,078 stores

SEPA 1.2%

848 stores

Visual Distribution

Distribution of top 10 Spain payment providers (June 2026)
Distribution of payment providers in Spain e-commerce stores
Payment Provider Store Count Market Share
PayPal 27597 37.69%
MasterCard 10623 14.51%
VISA 8486 11.59%
Stripe Connect 7692 10.51%
American Express 6831 9.33%
Apple Pay 2859 3.90%
Google Pay 2566 3.50%
Klarna 2166 2.96%
Aplazame 1078 1.47%
SEPA 848 1.16%

Shipping Carriers Distribution

Correos stores with 30.1% among AI-verified physical stores (15,117 stores) , followed by UPS (14.4%) and GLS (9.6%) .

Base: 35,085 AI-verified physical stores with detectable shipping carriers (19.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Correos 30.1%

15,117 stores

UPS 14.4%

7,251 stores

GLS 9.6%

4,836 stores

Seur 9.6%

4,807 stores

MRW 9.2%

4,601 stores

DHL 7.6%

3,809 stores

DPD 3.6%

1,821 stores

NACEX 3.2%

1,625 stores

FedEx 2.9%

1,443 stores

TNT 2.6%

1,296 stores

Visual Distribution

Distribution of top 10 Spain shipping carriers (June 2026)
Distribution of shipping carriers in Spain e-commerce stores
Shipping Carrier Store Count Market Share
Correos 15117 30.10%
UPS 7251 14.44%
GLS 4836 9.63%
Seur 4807 9.57%
MRW 4601 9.16%
DHL 3809 7.58%
DPD 1821 3.63%
NACEX 1625 3.24%
FedEx 1443 2.87%
TNT 1296 2.58%

Store Launch Timeline

Over the past 12 months, 37,853 new stores were launched in Spain , with the highest activity in 2026-05 (5,054 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 13.4%

5,054 stores launched

2026-04 11.3%

4,266 stores launched

2026-03 9.9%

3,737 stores launched

2026-02 7.9%

2,973 stores launched

2026-01 9.6%

3,649 stores launched

2025-12 8.4%

3,174 stores launched

2025-11 9.2%

3,474 stores launched

2025-10 8.6%

3,243 stores launched

2025-09 7.0%

2,632 stores launched

2025-08 5.8%

2,212 stores launched

2025-07 6.5%

2,443 stores launched

2025-06 2.6%

996 stores launched

Monthly Trend

Monthly store launches in Spain (June 2026)
Monthly store launches in Spain over the past 12 months
Month Stores Launched Percentage
2026-05 5054 13.35%
2026-04 4266 11.27%
2026-03 3737 9.87%
2026-02 2973 7.85%
2026-01 3649 9.64%
2025-12 3174 8.39%
2025-11 3474 9.18%
2025-10 3243 8.57%
2025-09 2632 6.95%
2025-08 2212 5.84%
2025-07 2443 6.45%
2025-06 996 2.63%

Active Stores by Launch Year

Currently, 178,305 active stores in Spain are tracked in our database , with the most stores launched in 2026 (20,000 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.2%

20,000 active stores

2025 16.2%

28,863 active stores

2024 9.3%

16,623 active stores

2023 7.1%

12,571 active stores

2022 5.1%

9,064 active stores

2021 6.1%

10,954 active stores

2020 7.2%

12,780 active stores

2019 4.4%

7,908 active stores

2018 4.6%

8,275 active stores

2017 3.9%

7,041 active stores

2016 2.3%

4,125 active stores

2015 2.1%

3,820 active stores

2014 2.4%

4,242 active stores

2013 3.8%

6,701 active stores

2012 2.1%

3,668 active stores

Distribution by Launch Year

Active stores in Spain by original launch year (June 2026)
Active stores in Spain by launch year
Launch Year Active Stores Percentage
2026 20000 11.22%
2025 28863 16.19%
2024 16623 9.32%
2023 12571 7.05%
2022 9064 5.08%
2021 10954 6.14%
2020 12780 7.17%
2019 7908 4.44%
2018 8275 4.64%
2017 7041 3.95%
2016 4125 2.31%
2015 3820 2.14%
2014 4242 2.38%
2013 6701 3.76%
2012 3668 2.06%

Social Media Usage

Instagram stores with 33.0% among stores with at least one detectable social profile (98,757 stores) , followed by Facebook (28.5%) and YouTube (8.8%) .

Base: 115,365 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.0%

98,757 stores

Facebook 28.5%

85,238 stores

YouTube 8.8%

26,363 stores

TikTok 7.4%

22,246 stores

Twitter 7.1%

21,354 stores

WhatsApp 5.0%

14,948 stores

LinkedIn 4.2%

12,465 stores

Pinterest 3.2%

9,675 stores

X 2.4%

7,281 stores

Vimeo 0.2%

573 stores

Visual Distribution

Distribution of social media platforms in Spain (June 2026)
Distribution of social media platforms in Spain e-commerce stores
Social Platform Store Count Market Share
Instagram 98757 33.04%
Facebook 85238 28.52%
YouTube 26363 8.82%
TikTok 22246 7.44%
Twitter 21354 7.14%
WhatsApp 14948 5.00%
LinkedIn 12465 4.17%
Pinterest 9675 3.24%
X 7281 2.44%
Vimeo 573 0.19%

Data Coverage

Field Rows count Coverage
Website 179.4k 100.00%
Emails 107.0k 59.64%
Phones 75.2k 41.94%
Ecommerce platform 179.4k 100.00%
Couriers 35.1k 19.56%
Payment Providers 43.4k 24.17%
Categories 161.4k 89.98%
Social Media 115.4k 64.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Spain e-commerce landscape:

Analyze 179.4k verified e-commerce stores in Spain - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Spain e-commerce.

Filter Spain stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Spain e-commerce intelligence?

We track 179.4k verified Spain e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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