Spain E-commerce Market

Explore 189.2k verified e-commerce stores in the Spain. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 405.2k with e-commerce signals. 189.2k verified as active stores.

Verified stores
189.2k
active stores with physical delivery
Top platform
WooCommerce
77,068 verified stores
Top payment signal
PayPal
88,858 detection occurrences
Top carrier signal
Correos
21,850 detection occurrences
Top category
Clothing & Accessories
33,392 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 40.7% of stores with physical delivery (77,068 stores) , followed by Shopify (25.9%) and PrestaShop (14.0%) .

Base: 189,233 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

77,068 stores

Shopify 25.9%

48,959 stores

26,455 stores

Custom 11.1%

21,011 stores

3,141 stores

2,400 stores

Odoo 0.7%

1,417 stores

824 stores

742 stores

715 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Spain
Platform Stores with Physical Delivery Percentage
WooCommerce 77068 40.73%
Shopify 48959 25.87%
PrestaShop 26455 13.98%
Custom 21011 11.10%
Magento 3141 1.66%
Wix eCommerce 2400 1.27%
Odoo 1417 0.75%
OpenCart 824 0.44%
JouwWeb 742 0.39%
Squarespace Commerce 715 0.38%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 53.1% share of detected Spain e-commerce signals (215,231) , with Shopify at 16.8% and PrestaShop at 9.0% (October 2026) .

Base: 405,208 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

215,231 websites

Shopify 16.8%

68,094 websites

36,347 websites

26,101 websites

5,155 websites

26,856 websites

Odoo 0.5%

1,870 websites

1,120 websites

1,021 websites

5,174 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Spain
Platform Websites with Signals Percentage
WooCommerce 215231 53.12%
Shopify 68094 16.80%
PrestaShop 36347 8.97%
Custom 26101 6.44%
Magento 5155 1.27%
Wix eCommerce 26856 6.63%
Odoo 1870 0.46%
OpenCart 1120 0.28%
JouwWeb 1021 0.25%
Squarespace Commerce 5174 1.28%

Categories Distribution

Clothing & Accessories stores with 17.6% of all stores (33,392 stores) , followed by Health & Beauty (14.7%) and Food & Beverages (11.3%) .

Base: 189,233 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 17.6%

33,392 stores

Health & Beauty 14.7%

27,908 stores

Food & Beverages 11.3%

21,453 stores

Home & Garden 6.0%

11,334 stores

Sporting Goods & Outdoor Gear 5.2%

9,832 stores

Arts & Entertainment 4.8%

9,141 stores

Jewelry & Watches 4.1%

7,804 stores

Electronics & Technology 3.8%

7,258 stores

Toys & Games 3.4%

6,474 stores

Business & Industrial 3.1%

5,908 stores

Visual Distribution

Distribution of top 10 Spain store categories (October 2026)
Distribution of categories in Spain e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 33392 17.65%
Health & Beauty 27908 14.75%
Food & Beverages 21453 11.34%
Home & Garden 11334 5.99%
Sporting Goods & Outdoor Gear 9832 5.20%
Arts & Entertainment 9141 4.83%
Jewelry & Watches 7804 4.12%
Electronics & Technology 7258 3.84%
Toys & Games 6474 3.42%
Business & Industrial 5908 3.12%

Payment Providers Distribution

PayPal accounts for 20.9% of displayed detection occurrences (88,858 occurrences) , followed by VISA (14.4%) and MasterCard (14.3%) .

Base: 425,631 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 20.9%

88,858 occurrences

VISA 14.4%

61,450 occurrences

60,725 occurrences

47,235 occurrences

35,973 occurrences

Maestro 7.0%

29,909 occurrences

Redsys 6.5%

27,755 occurrences

27,729 occurrences

23,469 occurrences

22,528 occurrences

Visual Distribution

Distribution of top 10 Spain payment providers (October 2026)
Distribution of payment providers in Spain e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 88858 20.88%
VISA 61450 14.44%
MasterCard 60725 14.27%
Apple Pay 47235 11.10%
American Express 35973 8.45%
Maestro 29909 7.03%
Redsys 27755 6.52%
Klarna 27729 6.51%
Shop Pay 23469 5.51%
UnionPay 22528 5.29%

Shipping Carriers Distribution

Correos accounts for 29.1% of displayed detection occurrences (21,850 occurrences) , followed by GLS (11.5%) and MRW (11.0%) .

Base: 75,097 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

Correos 29.1%

21,850 occurrences

GLS 11.5%

8,627 occurrences

MRW 11.0%

8,232 occurrences

Seur 10.5%

7,876 occurrences

Correos Express 9.4%

7,091 occurrences

DHL 9.0%

6,726 occurrences

UPS 8.1%

6,111 occurrences

NACEX 5.3%

3,985 occurrences

FedEx 3.1%

2,313 occurrences

DPD 3.0%

2,286 occurrences

Visual Distribution

Distribution of top 10 Spain shipping carriers (October 2026)
Distribution of shipping carriers in Spain e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Correos 21850 29.10%
GLS 8627 11.49%
MRW 8232 10.96%
Seur 7876 10.49%
Correos Express 7091 9.44%
DHL 6726 8.96%
UPS 6111 8.14%
NACEX 3985 5.31%
FedEx 2313 3.08%
DPD 2286 3.04%

Store Launch Timeline

Over the past 12 months, 42,572 new stores were launched in Spain , with the highest activity in 2026-09 (7,305 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 17.2%

7,305 stores launched

2026-08 12.8%

5,429 stores launched

2026-07 10.1%

4,319 stores launched

2026-06 8.2%

3,499 stores launched

2026-05 7.8%

3,318 stores launched

2026-04 7.6%

3,237 stores launched

2026-03 7.0%

2,998 stores launched

2026-02 6.1%

2,616 stores launched

2026-01 7.5%

3,183 stores launched

2025-12 6.8%

2,885 stores launched

2025-11 7.6%

3,221 stores launched

2025-10 1.3%

562 stores launched

Monthly Trend

Monthly store launches in Spain (October 2026)
Monthly store launches in Spain over the past 12 months
Month Stores Launched Percentage
2026-09 7305 17.16%
2026-08 5429 12.75%
2026-07 4319 10.15%
2026-06 3499 8.22%
2026-05 3318 7.79%
2026-04 3237 7.60%
2026-03 2998 7.04%
2026-02 2616 6.14%
2026-01 3183 7.48%
2025-12 2885 6.78%
2025-11 3221 7.57%
2025-10 562 1.32%

Active Stores by Launch Year

Currently, 188,378 active stores in Spain are tracked in our database , with the most stores launched in 2026 (38,206 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 20.3%

38,206 active stores

2025 13.3%

24,962 active stores

2024 8.1%

15,310 active stores

2023 6.4%

11,981 active stores

2022 4.6%

8,580 active stores

2021 5.7%

10,682 active stores

2020 6.6%

12,385 active stores

2019 4.1%

7,699 active stores

2018 4.4%

8,223 active stores

2017 3.8%

7,070 active stores

2016 2.1%

4,006 active stores

2015 2.0%

3,772 active stores

2014 2.2%

4,159 active stores

2013 3.5%

6,536 active stores

2012 1.9%

3,556 active stores

Distribution by Launch Year

Active stores in Spain by original launch year (October 2026)
Active stores in Spain by launch year
Launch Year Active Stores Percentage
2026 38206 20.28%
2025 24962 13.25%
2024 15310 8.13%
2023 11981 6.36%
2022 8580 4.55%
2021 10682 5.67%
2020 12385 6.57%
2019 7699 4.09%
2018 8223 4.37%
2017 7070 3.75%
2016 4006 2.13%
2015 3772 2.00%
2014 4159 2.21%
2013 6536 3.47%
2012 3556 1.89%

Social Media Usage

Instagram accounts for 33.8% of displayed detection occurrences (101,110 occurrences) , followed by Facebook (28.2%) and YouTube (8.6%) .

Base: 299,569 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.8%

101,110 occurrences

Facebook 28.2%

84,394 occurrences

YouTube 8.6%

25,825 occurrences

TikTok 8.1%

24,191 occurrences

Twitter 6.6%

19,902 occurrences

WhatsApp 4.7%

14,020 occurrences

LinkedIn 4.0%

12,123 occurrences

Pinterest 3.3%

9,909 occurrences

X 2.5%

7,554 occurrences

Vimeo 0.2%

541 occurrences

Visual Distribution

Distribution of social media platforms in Spain (October 2026)
Distribution of social media platforms in Spain e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 101110 33.75%
Facebook 84394 28.17%
YouTube 25825 8.62%
TikTok 24191 8.08%
Twitter 19902 6.64%
WhatsApp 14020 4.68%
LinkedIn 12123 4.05%
Pinterest 9909 3.31%
X 7554 2.52%
Vimeo 541 0.18%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 189.2k 100.00%
Emails 165k 87.19%
Phones 99.6k 52.65%
Ecommerce platform 189.2k 100.00%
Couriers 52.3k 27.65%
Payment Providers 136.6k 72.18%
Categories 170.1k 89.88%
Social Media 117.1k 61.87%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Spain e-commerce landscape:

Analyze 189.2k verified e-commerce stores in Spain - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Spain e-commerce intelligence?

We track 189.2k verified Spain e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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