Russia E-commerce Database

Explore 382.7k verified e-commerce stores in the Russia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 579.0k with e-commerce signals. 382.7k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Custom leads with 51.6% of stores with physical delivery (196,417 stores) , followed by 1C-Bitrix (27.1%) and WooCommerce (12.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 51.6%

196,417 stores

103,251 stores

48,726 stores

18,847 stores

3,571 stores

3,454 stores

2,737 stores

2,458 stores

590 stores

462 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Russia
Platform Stores with Physical Delivery Percentage
Custom 196417 51.62%
1C-Bitrix 103251 27.13%
WooCommerce 48726 12.81%
OpenCart 18847 4.95%
CS Cart 3571 0.94%
PrestaShop 3454 0.91%
Moguta.CMS 2737 0.72%
JoomShopping 2458 0.65%
Shopify 590 0.16%
Magento 462 0.12%

Categories Distribution

Electronics & Technology leads with 12.0% of all stores (39,500 stores) , followed by Business & Industrial (11.5%) and Home & Garden (10.7%) .

Base: 328,428 AI-verified stores with physical delivery and detected product categories (85.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Electronics & Technology 12.0%

39,500 stores

Business & Industrial 11.5%

37,716 stores

Home & Garden 10.7%

35,108 stores

Clothing & Accessories 10.7%

35,047 stores

Furniture & Home Decor 10.3%

33,883 stores

Health & Beauty 9.2%

30,055 stores

Tools & Hardware 9.0%

29,518 stores

Vehicles & Parts 8.0%

26,351 stores

Gifts & Special Occasions 5.3%

17,542 stores

Food & Beverages 4.3%

13,965 stores

Visual Distribution

Distribution of top 10 Russia store categories (March 2026)
Distribution of categories in Russia e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 39500 12.03%
Business & Industrial 37716 11.48%
Home & Garden 35108 10.69%
Clothing & Accessories 35047 10.67%
Furniture & Home Decor 33883 10.32%
Health & Beauty 30055 9.15%
Tools & Hardware 29518 8.99%
Vehicles & Parts 26351 8.02%
Gifts & Special Occasions 17542 5.34%
Food & Beverages 13965 4.25%
Sporting Goods & Outdoor Gear 12697 3.87%
Jewelry & Watches 5531 1.68%
Arts & Entertainment 3920 1.19%
Pets & Pet Supplies 3869 1.18%
Toys & Games 3726 1.13%

Payment Providers Distribution

MasterCard leads with 36.7% among AI-verified physical stores (53,859 stores) , followed by VISA (23.6%) and JCB (9.5%) .

Base: 76,581 AI-verified physical stores with detectable payment providers (20.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

53,859 stores

VISA 23.6%

34,722 stores

JCB 9.5%

13,895 stores

QIWI 8.8%

12,890 stores

9,551 stores

8,456 stores

4,019 stores

3,108 stores

1,954 stores

1,256 stores

Visual Distribution

Distribution of top 10 Russia payment providers (March 2026)
Distribution of payment providers in Russia e-commerce stores
Payment Provider Store Count Market Share
MasterCard 53859 36.66%
VISA 34722 23.64%
JCB 13895 9.46%
QIWI 12890 8.77%
WebMoney 9551 6.50%
PayPal 8456 5.76%
Google Pay 4019 2.74%
Apple Pay 3108 2.12%
American Express 1954 1.33%
Stripe Connect 1256 0.86%
UnionPay 1121 0.76%
Bolt 967 0.66%
BitCoin 524 0.36%
AliPay 364 0.25%
PayU 213 0.14%

Shipping Carriers Distribution

СДЭК leads with 43.3% among AI-verified physical stores (81,760 stores) , followed by Почта России (33.4%) and DPD (7.0%) .

Base: 127,325 AI-verified physical stores with detectable shipping carriers (33.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

81,760 stores

62,961 stores

DPD 7.0%

13,158 stores

10,500 stores

DHL 2.9%

5,461 stores

UPS 1.8%

3,410 stores

2,390 stores

GLS 0.8%

1,465 stores

1,345 stores

1,288 stores

Visual Distribution

Distribution of top 10 Russia shipping carriers (March 2026)
Distribution of shipping carriers in Russia e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 81760 43.34%
Почта России 62961 33.37%
DPD 13158 6.97%
Boxberry 10500 5.57%
DHL 5461 2.89%
UPS 3410 1.81%
Hermes 2390 1.27%
GLS 1465 0.78%
PickPoint 1345 0.71%
Yamato Japan 1288 0.68%
Russian Post 1115 0.59%
ASM 1099 0.58%
TNT 933 0.49%
FedEx 910 0.48%
TCS 860 0.46%

Store Launch Timeline

Over the past 12 months, 57,868 new stores were launched in Russia , with the highest activity in 2026-02 (6,848 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 11.8%

6,848 stores launched

2026-01 9.0%

5,229 stores launched

2025-12 13.8%

7,983 stores launched

2025-11 9.3%

5,406 stores launched

2025-10 8.9%

5,147 stores launched

2025-09 9.3%

5,388 stores launched

2025-08 7.0%

4,055 stores launched

2025-07 6.4%

3,685 stores launched

2025-06 5.9%

3,413 stores launched

2025-05 4.9%

2,855 stores launched

2025-04 7.7%

4,453 stores launched

2025-03 5.9%

3,406 stores launched

Monthly Trend

Monthly store launches in Russia (March 2026)
Monthly store launches in Russia over the past 12 months
Month Stores Launched Percentage
2026-02 6848 11.83%
2026-01 5229 9.04%
2025-12 7983 13.80%
2025-11 5406 9.34%
2025-10 5147 8.89%
2025-09 5388 9.31%
2025-08 4055 7.01%
2025-07 3685 6.37%
2025-06 3413 5.90%
2025-05 2855 4.93%
2025-04 4453 7.70%
2025-03 3406 5.89%

Active Stores by Launch Year

Currently, 376,237 active stores in Russia are tracked in our database , with the most stores launched in 2026 (12,105 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

12,105 active stores

2025 14.1%

53,065 active stores

2024 9.6%

36,261 active stores

2023 6.6%

24,697 active stores

2022 7.5%

28,336 active stores

2021 6.7%

25,173 active stores

2020 8.0%

29,920 active stores

2019 9.7%

36,558 active stores

2018 6.1%

23,119 active stores

2017 5.2%

19,534 active stores

2016 3.9%

14,535 active stores

2015 2.8%

10,628 active stores

2014 2.4%

9,149 active stores

2013 3.2%

11,891 active stores

2012 2.1%

7,727 active stores

Distribution by Launch Year

Active stores in Russia by original launch year (March 2026)
Active stores in Russia by launch year
Launch Year Active Stores Percentage
2026 12105 3.22%
2025 53065 14.10%
2024 36261 9.64%
2023 24697 6.56%
2022 28336 7.53%
2021 25173 6.69%
2020 29920 7.95%
2019 36558 9.72%
2018 23119 6.14%
2017 19534 5.19%
2016 14535 3.86%
2015 10628 2.82%
2014 9149 2.43%
2013 11891 3.16%
2012 7727 2.05%
2011 6871 1.83%
2010 6019 1.60%
2009 4954 1.32%
2008 3434 0.91%
2007 3038 0.81%
2006 2266 0.60%
2005 1686 0.45%
2004 1441 0.38%
2003 1030 0.27%
2002 884 0.23%
2001 927 0.25%
2000 548 0.15%
1999 213 0.06%
1998 169 0.04%
1997 38 0.01%
1996 20 0.01%
1995 1 0.00%

Social Media Usage

YouTube leads with 28.0% among stores with at least one detectable social profile (61,867 stores) , followed by Instagram (27.1%) and WhatsApp (15.2%) .

Base: 134,571 stores with any detectable social profile (35.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 28.0%

61,867 stores

Instagram 27.1%

59,839 stores

WhatsApp 15.2%

33,552 stores

Facebook 13.8%

30,433 stores

Twitter 8.0%

17,695 stores

Pinterest 2.9%

6,388 stores

TikTok 2.0%

4,345 stores

LinkedIn 1.3%

2,789 stores

Telegram 0.9%

1,996 stores

X 0.9%

1,881 stores

Visual Distribution

Distribution of social media platforms in Russia (March 2026)
Distribution of social media platforms in Russia e-commerce stores
Social Platform Store Count Market Share
YouTube 61867 28.02%
Instagram 59839 27.10%
WhatsApp 33552 15.20%
Facebook 30433 13.78%
Twitter 17695 8.01%
Pinterest 6388 2.89%
TikTok 4345 1.97%
LinkedIn 2789 1.26%
Telegram 1996 0.90%
X 1881 0.85%

Data Coverage

Field Rows count Coverage
Website 382.7k 100.00%
Emails 258.5k 67.55%
Phones 171.9k 44.92%
Ecommerce platform 382.7k 100.00%
Couriers 127.3k 33.27%
Payment Providers 76.6k 20.01%
Categories 335.6k 87.70%
Social Media 134.6k 35.17%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Russia e-commerce landscape:

Analyze 382.7k verified e-commerce stores in Russia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Russia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Russia e-commerce intelligence?

We track 382.7k verified Russia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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