Russia E-commerce Market
Explore 380.6k verified e-commerce stores in the Russia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 592.4k with e-commerce signals. 380.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 50.2% of stores with physical delivery (183,467 stores) , followed by 1C-Bitrix (26.2%) and WooCommerce (13.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
183,467 stores
95,649 stores
47,932 stores
17,797 stores
6,629 stores
3,566 stores
3,302 stores
2,665 stores
2,516 stores
1,892 stores
Visual Distribution
183,467 stores
95,649 stores
47,932 stores
17,797 stores
6,629 stores
3,566 stores
3,302 stores
2,665 stores
2,516 stores
1,892 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 183467 | 50.21% |
| 1C-Bitrix | 95649 | 26.18% |
| WooCommerce | 47932 | 13.12% |
| OpenCart | 17797 | 4.87% |
| miniShop2 | 6629 | 1.81% |
| VirtueMart | 3566 | 0.98% |
| PrestaShop | 3302 | 0.90% |
| Moguta.CMS | 2665 | 0.73% |
| JoomShopping | 2516 | 0.69% |
| CS-Cart, CS Cart | 1892 | 0.52% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 32.7% share of all Russia e-commerce stores (183,467) , with 1C-Bitrix at 40.8% and WooCommerce at 17.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
183,467 stores
228,923 stores
96,985 stores
21,239 stores
12,010 stores
5,870 stores
3,599 stores
2,860 stores
3,329 stores
2,140 stores
Visual Distribution
183,467 stores
228,923 stores
96,985 stores
21,239 stores
12,010 stores
5,870 stores
3,599 stores
2,860 stores
3,329 stores
2,140 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 183467 | 32.74% |
| 1C-Bitrix | 228923 | 40.85% |
| WooCommerce | 96985 | 17.31% |
| OpenCart | 21239 | 3.79% |
| miniShop2 | 12010 | 2.14% |
| VirtueMart | 5870 | 1.05% |
| PrestaShop | 3599 | 0.64% |
| Moguta.CMS | 2860 | 0.51% |
| JoomShopping | 3329 | 0.59% |
| CS-Cart, CS Cart | 2140 | 0.38% |
Categories Distribution
Tools & Hardware stores with 23.0% of all stores (81,987 stores) , followed by Home & Garden (10.2%) and Clothing & Accessories (9.1%) .
Base: 356,051 AI-verified stores with physical delivery and detected product categories (93.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
81,987 stores
36,255 stores
32,438 stores
30,970 stores
25,431 stores
24,987 stores
22,631 stores
21,931 stores
19,836 stores
18,935 stores
Visual Distribution
81,987 stores
36,255 stores
32,438 stores
30,970 stores
25,431 stores
24,987 stores
22,631 stores
21,931 stores
19,836 stores
18,935 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 81987 | 23.03% |
| Home & Garden | 36255 | 10.18% |
| Clothing & Accessories | 32438 | 9.11% |
| Vehicles & Parts | 30970 | 8.70% |
| Health & Beauty | 25431 | 7.14% |
| Electronics & Technology | 24987 | 7.02% |
| Business & Industrial | 22631 | 6.36% |
| Gifts & Special Occasions | 21931 | 6.16% |
| Sporting Goods & Outdoor Gear | 19836 | 5.57% |
| Furniture & Home Decor | 18935 | 5.32% |
Payment Providers Distribution
MasterCard stores with 36.5% among AI-verified physical stores (49,858 stores) , followed by VISA (23.3%) and JCB (9.3%) .
Base: 71,814 AI-verified physical stores with detectable payment providers (18.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49,858 stores
31,879 stores
12,743 stores
11,405 stores
9,251 stores
7,559 stores
3,936 stores
2,992 stores
1,655 stores
1,242 stores
Visual Distribution
49,858 stores
31,879 stores
12,743 stores
11,405 stores
9,251 stores
7,559 stores
3,936 stores
2,992 stores
1,655 stores
1,242 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 49858 | 36.51% |
| VISA | 31879 | 23.35% |
| JCB | 12743 | 9.33% |
| QIWI | 11405 | 8.35% |
| WebMoney | 9251 | 6.77% |
| PayPal | 7559 | 5.54% |
| Google Pay | 3936 | 2.88% |
| Apple Pay | 2992 | 2.19% |
| American Express | 1655 | 1.21% |
| Stripe Connect | 1242 | 0.91% |
Shipping Carriers Distribution
СДЭК stores with 42.5% among AI-verified physical stores (78,499 stores) , followed by Почта России (32.5%) and DPD (7.0%) .
Base: 123,611 AI-verified physical stores with detectable shipping carriers (32.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
78,499 stores
59,966 stores
12,989 stores
9,876 stores
6,428 stores
4,155 stores
2,676 stores
1,545 stores
1,521 stores
1,443 stores
Visual Distribution
78,499 stores
59,966 stores
12,989 stores
9,876 stores
6,428 stores
4,155 stores
2,676 stores
1,545 stores
1,521 stores
1,443 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| СДЭК | 78499 | 42.50% |
| Почта России | 59966 | 32.46% |
| DPD | 12989 | 7.03% |
| Boxberry | 9876 | 5.35% |
| DHL | 6428 | 3.48% |
| UPS | 4155 | 2.25% |
| Hermes | 2676 | 1.45% |
| GLS | 1545 | 0.84% |
| FedEx | 1521 | 0.82% |
| Russian Post | 1443 | 0.78% |
Store Launch Timeline
Over the past 12 months, 49,769 new stores were launched in Russia , with the highest activity in 2026-04 (4,132 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,132 stores launched
3,755 stores launched
5,296 stores launched
3,788 stores launched
5,189 stores launched
4,641 stores launched
5,162 stores launched
5,454 stores launched
3,983 stores launched
3,617 stores launched
3,305 stores launched
1,447 stores launched
Monthly Trend
8.3% of last 12 months
7.5% of last 12 months
10.6% of last 12 months
7.6% of last 12 months
10.4% of last 12 months
9.3% of last 12 months
10.4% of last 12 months
11.0% of last 12 months
8.0% of last 12 months
7.3% of last 12 months
6.6% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 4132 | 8.30% |
| 2026-03 | 3755 | 7.54% |
| 2026-02 | 5296 | 10.64% |
| 2026-01 | 3788 | 7.61% |
| 2025-12 | 5189 | 10.43% |
| 2025-11 | 4641 | 9.33% |
| 2025-10 | 5162 | 10.37% |
| 2025-09 | 5454 | 10.96% |
| 2025-08 | 3983 | 8.00% |
| 2025-07 | 3617 | 7.27% |
| 2025-06 | 3305 | 6.64% |
| 2025-05 | 1447 | 2.91% |
Active Stores by Launch Year
Currently, 374,011 active stores in Russia are tracked in our database , with the most stores launched in 2026 (17,484 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,484 active stores
47,842 active stores
35,037 active stores
24,149 active stores
28,097 active stores
25,348 active stores
29,163 active stores
37,327 active stores
23,226 active stores
19,332 active stores
14,416 active stores
10,544 active stores
9,021 active stores
11,710 active stores
7,766 active stores
Distribution by Launch Year
4.7% of tracked active stores
12.8% of tracked active stores
9.4% of tracked active stores
6.5% of tracked active stores
7.5% of tracked active stores
6.8% of tracked active stores
7.8% of tracked active stores
10.0% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
3.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17484 | 4.67% |
| 2025 | 47842 | 12.79% |
| 2024 | 35037 | 9.37% |
| 2023 | 24149 | 6.46% |
| 2022 | 28097 | 7.51% |
| 2021 | 25348 | 6.78% |
| 2020 | 29163 | 7.80% |
| 2019 | 37327 | 9.98% |
| 2018 | 23226 | 6.21% |
| 2017 | 19332 | 5.17% |
| 2016 | 14416 | 3.85% |
| 2015 | 10544 | 2.82% |
| 2014 | 9021 | 2.41% |
| 2013 | 11710 | 3.13% |
| 2012 | 7766 | 2.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
1C-Bitrix - Clothing & Accessories
1C-Bitrix - Clothing & Accessories
1C-Bitrix - Clothing & Accessories
Custom
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 380.6k | 100.00% |
| Emails | 260.4k | 68.42% |
| Phones | 300.2k | 78.87% |
| Ecommerce platform | 380.6k | 100.00% |
| Couriers | 123.6k | 32.48% |
| Payment Providers | 71.8k | 18.87% |
| Categories | 361.8k | 95.06% |
| Social Media | 130.1k | 34.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Russia e-commerce landscape:
Analyze 380.6k verified e-commerce stores in Russia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Russia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Russia e-commerce intelligence?
-
We track 380.6k verified Russia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
YouTube stores with 28.6% among stores with at least one detectable social profile (60,383 stores) , followed by Instagram (26.8%) and WhatsApp (15.2%) .
Base: 130,058 stores with any detectable social profile (34.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
60,383 stores
56,636 stores
32,169 stores
28,344 stores
16,765 stores
6,217 stores
4,232 stores
2,525 stores
1,909 stores
1,833 stores
Visual Distribution
60,383 stores
56,636 stores
32,169 stores
28,344 stores
16,765 stores
6,217 stores
4,232 stores
2,525 stores
1,909 stores
1,833 stores