Russia E-commerce Market
Explore 379.6k verified e-commerce stores in the Russia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 664.8k with e-commerce signals. 379.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 38.7% of stores with physical delivery (146,791 stores) , followed by 1C-Bitrix (24.9%) and OpenCart (15.3%) .
Base: 379,622 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
146,791 stores
94,665 stores
58,217 stores
45,253 stores
7,224 stores
4,047 stores
3,381 stores
3,117 stores
2,738 stores
2,629 stores
Visual Distribution
146,791 stores
94,665 stores
58,217 stores
45,253 stores
7,224 stores
4,047 stores
3,381 stores
3,117 stores
2,738 stores
2,629 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 146791 | 38.67% |
| 1C-Bitrix | 94665 | 24.94% |
| OpenCart | 58217 | 15.34% |
| WooCommerce | 45253 | 11.92% |
| inSales | 7224 | 1.90% |
| miniShop2 | 4047 | 1.07% |
| VirtueMart | 3381 | 0.89% |
| CS Cart | 3117 | 0.82% |
| PrestaShop | 2738 | 0.72% |
| Moguta.CMS | 2629 | 0.69% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 25.3% share of detected Russia e-commerce signals (167,964) , with 1C-Bitrix at 39.8% and OpenCart at 9.8% (October 2026) .
Base: 664,785 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
167,964 websites
264,460 websites
65,283 websites
100,446 websites
8,588 websites
9,564 websites
5,846 websites
4,511 websites
3,379 websites
2,933 websites
Visual Distribution
167,964 websites
264,460 websites
65,283 websites
100,446 websites
8,588 websites
9,564 websites
5,846 websites
4,511 websites
3,379 websites
2,933 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 167964 | 25.27% |
| 1C-Bitrix | 264460 | 39.78% |
| OpenCart | 65283 | 9.82% |
| WooCommerce | 100446 | 15.11% |
| inSales | 8588 | 1.29% |
| miniShop2 | 9564 | 1.44% |
| VirtueMart | 5846 | 0.88% |
| CS Cart | 4511 | 0.68% |
| PrestaShop | 3379 | 0.51% |
| Moguta.CMS | 2933 | 0.44% |
Categories Distribution
Tools & Hardware stores with 20.0% of all stores (75,760 stores) , followed by Home & Garden (10.5%) and Clothing & Accessories (8.4%) .
Base: 379,622 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
75,760 stores
39,693 stores
31,714 stores
27,764 stores
27,135 stores
26,452 stores
26,174 stores
23,916 stores
23,514 stores
17,718 stores
Visual Distribution
75,760 stores
39,693 stores
31,714 stores
27,764 stores
27,135 stores
26,452 stores
26,174 stores
23,916 stores
23,514 stores
17,718 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 75760 | 19.96% |
| Home & Garden | 39693 | 10.46% |
| Clothing & Accessories | 31714 | 8.35% |
| Vehicles & Parts | 27764 | 7.31% |
| Electronics & Technology | 27135 | 7.15% |
| Sporting Goods & Outdoor Gear | 26452 | 6.97% |
| Health & Beauty | 26174 | 6.89% |
| Business & Industrial | 23916 | 6.30% |
| Gifts & Special Occasions | 23514 | 6.19% |
| Furniture & Home Decor | 17718 | 4.67% |
Payment Providers Distribution
VISA accounts for 22.6% of displayed detection occurrences (106,839 occurrences) , followed by MasterCard (22.2%) and МИР (17.2%) .
Base: 473,138 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
106,839 occurrences
105,203 occurrences
81,356 occurrences
56,449 occurrences
45,960 occurrences
23,584 occurrences
14,408 occurrences
14,204 occurrences
13,090 occurrences
12,045 occurrences
Visual Distribution
106,839 occurrences
105,203 occurrences
81,356 occurrences
56,449 occurrences
45,960 occurrences
23,584 occurrences
14,408 occurrences
14,204 occurrences
13,090 occurrences
12,045 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 106839 | 22.58% |
| MasterCard | 105203 | 22.24% |
| МИР | 81356 | 17.19% |
| СБП | 56449 | 11.93% |
| T-Bank (Tinkoff) | 45960 | 9.71% |
| YandexMoney | 23584 | 4.98% |
| WebMoney | 14408 | 3.05% |
| JCB | 14204 | 3.00% |
| ЮKassa | 13090 | 2.77% |
| PayPal | 12045 | 2.55% |
Shipping Carriers Distribution
СДЭК accounts for 29.7% of displayed detection occurrences (141,217 occurrences) , followed by Почта России (20.8%) and Деловые Линии (14.6%) .
Base: 475,522 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
141,217 occurrences
99,097 occurrences
69,500 occurrences
58,520 occurrences
23,187 occurrences
20,552 occurrences
16,928 occurrences
16,661 occurrences
16,070 occurrences
13,790 occurrences
Visual Distribution
141,217 occurrences
99,097 occurrences
69,500 occurrences
58,520 occurrences
23,187 occurrences
20,552 occurrences
16,928 occurrences
16,661 occurrences
16,070 occurrences
13,790 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 141217 | 29.70% |
| Почта России | 99097 | 20.84% |
| Деловые Линии | 69500 | 14.62% |
| ПЭК | 58520 | 12.31% |
| ТК КИТ | 23187 | 4.88% |
| Байкал Сервис | 20552 | 4.32% |
| Желдорэкспедиция | 16928 | 3.56% |
| DPD | 16661 | 3.50% |
| Яндекс Доставка | 16070 | 3.38% |
| EMS | 13790 | 2.90% |
Store Launch Timeline
Over the past 12 months, 79,281 new stores were launched in Russia , with the highest activity in 2026-09 (9,515 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9,515 stores launched
8,041 stores launched
27,786 stores launched
3,747 stores launched
4,273 stores launched
3,854 stores launched
3,318 stores launched
5,312 stores launched
3,987 stores launched
5,440 stores launched
3,365 stores launched
643 stores launched
Monthly Trend
12.0% of last 12 months
10.1% of last 12 months
35.0% of last 12 months
4.7% of last 12 months
5.4% of last 12 months
4.9% of last 12 months
4.2% of last 12 months
6.7% of last 12 months
5.0% of last 12 months
6.9% of last 12 months
4.2% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 9515 | 12.00% |
| 2026-08 | 8041 | 10.14% |
| 2026-07 | 27786 | 35.05% |
| 2026-06 | 3747 | 4.73% |
| 2026-05 | 4273 | 5.39% |
| 2026-04 | 3854 | 4.86% |
| 2026-03 | 3318 | 4.19% |
| 2026-02 | 5312 | 6.70% |
| 2026-01 | 3987 | 5.03% |
| 2025-12 | 5440 | 6.86% |
| 2025-11 | 3365 | 4.24% |
| 2025-10 | 643 | 0.81% |
Active Stores by Launch Year
Currently, 374,214 active stores in Russia are tracked in our database , with the most stores launched in 2026 (72,213 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
72,213 active stores
37,726 active stores
23,732 active stores
19,438 active stores
22,896 active stores
23,056 active stores
26,372 active stores
27,525 active stores
20,749 active stores
17,897 active stores
13,193 active stores
9,856 active stores
8,729 active stores
10,948 active stores
7,353 active stores
Distribution by Launch Year
19.3% of tracked active stores
10.1% of tracked active stores
6.3% of tracked active stores
5.2% of tracked active stores
6.1% of tracked active stores
6.2% of tracked active stores
7.0% of tracked active stores
7.4% of tracked active stores
5.5% of tracked active stores
4.8% of tracked active stores
3.5% of tracked active stores
2.6% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 72213 | 19.30% |
| 2025 | 37726 | 10.08% |
| 2024 | 23732 | 6.34% |
| 2023 | 19438 | 5.19% |
| 2022 | 22896 | 6.12% |
| 2021 | 23056 | 6.16% |
| 2020 | 26372 | 7.05% |
| 2019 | 27525 | 7.36% |
| 2018 | 20749 | 5.54% |
| 2017 | 17897 | 4.78% |
| 2016 | 13193 | 3.53% |
| 2015 | 9856 | 2.63% |
| 2014 | 8729 | 2.33% |
| 2013 | 10948 | 2.93% |
| 2012 | 7353 | 1.96% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Custom - Home & Garden
Custom - Health & Beauty
Custom - Health & Beauty
1C-Bitrix - Tools & Hardware
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 379.6k | 100.00% |
| Emails | 340.7k | 89.74% |
| Phones | 331.4k | 87.30% |
| Ecommerce platform | 379.6k | 100.00% |
| Couriers | 200.6k | 52.85% |
| Payment Providers | 161.2k | 42.46% |
| Categories | 363.8k | 95.84% |
| Social Media | 119.7k | 31.54% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Russia e-commerce landscape:
Analyze 379.6k verified e-commerce stores in Russia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Russia e-commerce intelligence?
-
We track 379.6k verified Russia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
YouTube accounts for 30.2% of displayed detection occurrences (57,741 occurrences) , followed by Instagram (27.0%) and Facebook (13.7%) .
Base: 191,348 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57,741 occurrences
51,719 occurrences
26,230 occurrences
25,614 occurrences
14,621 occurrences
6,180 occurrences
4,216 occurrences
2,082 occurrences
1,583 occurrences
1,362 occurrences
Visual Distribution
57,741 occurrences
51,719 occurrences
26,230 occurrences
25,614 occurrences
14,621 occurrences
6,180 occurrences
4,216 occurrences
2,082 occurrences
1,583 occurrences
1,362 occurrences