Russia E-commerce Market
Explore 350.4k verified e-commerce stores in the Russia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 545.0k with e-commerce signals. 350.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 48.6% of stores with physical delivery (164,083 stores) , followed by 1C-Bitrix (27.2%) and WooCommerce (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
164,083 stores
91,915 stores
45,562 stores
16,798 stores
6,526 stores
3,352 stores
3,092 stores
2,456 stores
2,133 stores
1,739 stores
Visual Distribution
164,083 stores
91,915 stores
45,562 stores
16,798 stores
6,526 stores
3,352 stores
3,092 stores
2,456 stores
2,133 stores
1,739 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 164083 | 48.59% |
| 1C-Bitrix | 91915 | 27.22% |
| WooCommerce | 45562 | 13.49% |
| OpenCart | 16798 | 4.97% |
| miniShop2 | 6526 | 1.93% |
| VirtueMart | 3352 | 0.99% |
| PrestaShop | 3092 | 0.92% |
| JoomShopping | 2456 | 0.73% |
| Moguta.CMS | 2133 | 0.63% |
| CS-Cart, CS Cart | 1739 | 0.52% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 31.5% share of all Russia e-commerce stores (164,083) , with 1C-Bitrix at 41.7% and WooCommerce at 17.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
164,083 stores
217,549 stores
91,579 stores
20,040 stores
11,617 stores
5,567 stores
3,371 stores
3,215 stores
2,463 stores
1,968 stores
Visual Distribution
164,083 stores
217,549 stores
91,579 stores
20,040 stores
11,617 stores
5,567 stores
3,371 stores
3,215 stores
2,463 stores
1,968 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 164083 | 31.47% |
| 1C-Bitrix | 217549 | 41.72% |
| WooCommerce | 91579 | 17.56% |
| OpenCart | 20040 | 3.84% |
| miniShop2 | 11617 | 2.23% |
| VirtueMart | 5567 | 1.07% |
| PrestaShop | 3371 | 0.65% |
| JoomShopping | 3215 | 0.62% |
| Moguta.CMS | 2463 | 0.47% |
| CS-Cart, CS Cart | 1968 | 0.38% |
Categories Distribution
Tools & Hardware stores with 23.6% of all stores (77,820 stores) , followed by Home & Garden (10.2%) and Clothing & Accessories (9.1%) .
Base: 329,808 AI-verified stores with physical delivery and detected product categories (94.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
77,820 stores
33,700 stores
30,051 stores
25,621 stores
23,871 stores
23,527 stores
21,406 stores
20,348 stores
18,307 stores
17,754 stores
Visual Distribution
77,820 stores
33,700 stores
30,051 stores
25,621 stores
23,871 stores
23,527 stores
21,406 stores
20,348 stores
18,307 stores
17,754 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 77820 | 23.60% |
| Home & Garden | 33700 | 10.22% |
| Clothing & Accessories | 30051 | 9.11% |
| Vehicles & Parts | 25621 | 7.77% |
| Health & Beauty | 23871 | 7.24% |
| Electronics & Technology | 23527 | 7.13% |
| Business & Industrial | 21406 | 6.49% |
| Gifts & Special Occasions | 20348 | 6.17% |
| Sporting Goods & Outdoor Gear | 18307 | 5.55% |
| Furniture & Home Decor | 17754 | 5.38% |
Payment Providers Distribution
MasterCard stores with 36.8% among AI-verified physical stores (48,555 stores) , followed by VISA (23.5%) and JCB (9.4%) .
Base: 68,309 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
48,555 stores
30,980 stores
12,329 stores
10,595 stores
8,846 stores
7,200 stores
3,994 stores
3,055 stores
1,679 stores
1,107 stores
Visual Distribution
48,555 stores
30,980 stores
12,329 stores
10,595 stores
8,846 stores
7,200 stores
3,994 stores
3,055 stores
1,679 stores
1,107 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 48555 | 36.85% |
| VISA | 30980 | 23.51% |
| JCB | 12329 | 9.36% |
| QIWI | 10595 | 8.04% |
| WebMoney | 8846 | 6.71% |
| PayPal | 7200 | 5.46% |
| Google Pay | 3994 | 3.03% |
| Apple Pay | 3055 | 2.32% |
| American Express | 1679 | 1.27% |
| UnionPay | 1107 | 0.84% |
Shipping Carriers Distribution
СДЭК stores with 44.2% among AI-verified physical stores (77,755 stores) , followed by Почта России (33.5%) and DPD (7.0%) .
Base: 118,704 AI-verified physical stores with detectable shipping carriers (33.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
77,755 stores
58,973 stores
12,382 stores
9,426 stores
4,638 stores
2,995 stores
1,891 stores
1,408 stores
1,270 stores
1,208 stores
Visual Distribution
77,755 stores
58,973 stores
12,382 stores
9,426 stores
4,638 stores
2,995 stores
1,891 stores
1,408 stores
1,270 stores
1,208 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| СДЭК | 77755 | 44.17% |
| Почта России | 58973 | 33.50% |
| DPD | 12382 | 7.03% |
| Boxberry | 9426 | 5.36% |
| DHL | 4638 | 2.63% |
| UPS | 2995 | 1.70% |
| Hermes | 1891 | 1.07% |
| Russian Post | 1408 | 0.80% |
| Yamato Japan | 1270 | 0.72% |
| PickPoint | 1208 | 0.69% |
Store Launch Timeline
Over the past 12 months, 45,931 new stores were launched in Russia , with the highest activity in 2026-05 (3,764 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,764 stores launched
3,755 stores launched
3,333 stores launched
4,691 stores launched
3,298 stores launched
4,868 stores launched
4,217 stores launched
4,834 stores launched
4,781 stores launched
3,636 stores launched
3,262 stores launched
1,492 stores launched
Monthly Trend
8.2% of last 12 months
8.2% of last 12 months
7.3% of last 12 months
10.2% of last 12 months
7.2% of last 12 months
10.6% of last 12 months
9.2% of last 12 months
10.5% of last 12 months
10.4% of last 12 months
7.9% of last 12 months
7.1% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3764 | 8.19% |
| 2026-04 | 3755 | 8.18% |
| 2026-03 | 3333 | 7.26% |
| 2026-02 | 4691 | 10.21% |
| 2026-01 | 3298 | 7.18% |
| 2025-12 | 4868 | 10.60% |
| 2025-11 | 4217 | 9.18% |
| 2025-10 | 4834 | 10.52% |
| 2025-09 | 4781 | 10.41% |
| 2025-08 | 3636 | 7.92% |
| 2025-07 | 3262 | 7.10% |
| 2025-06 | 1492 | 3.25% |
Active Stores by Launch Year
Currently, 344,370 active stores in Russia are tracked in our database , with the most stores launched in 2026 (19,119 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19,119 active stores
43,533 active stores
30,456 active stores
21,349 active stores
25,539 active stores
23,417 active stores
26,915 active stores
33,903 active stores
21,583 active stores
17,640 active stores
13,367 active stores
9,734 active stores
8,451 active stores
10,846 active stores
7,226 active stores
Distribution by Launch Year
5.6% of tracked active stores
12.6% of tracked active stores
8.8% of tracked active stores
6.2% of tracked active stores
7.4% of tracked active stores
6.8% of tracked active stores
7.8% of tracked active stores
9.8% of tracked active stores
6.3% of tracked active stores
5.1% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19119 | 5.55% |
| 2025 | 43533 | 12.64% |
| 2024 | 30456 | 8.84% |
| 2023 | 21349 | 6.20% |
| 2022 | 25539 | 7.42% |
| 2021 | 23417 | 6.80% |
| 2020 | 26915 | 7.82% |
| 2019 | 33903 | 9.84% |
| 2018 | 21583 | 6.27% |
| 2017 | 17640 | 5.12% |
| 2016 | 13367 | 3.88% |
| 2015 | 9734 | 2.83% |
| 2014 | 8451 | 2.45% |
| 2013 | 10846 | 3.15% |
| 2012 | 7226 | 2.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
ReadyScript - Electronics & Technology
WooCommerce - Tools & Hardware
OpenCart
Custom - Tools & Hardware
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 350.4k | 100.00% |
| Emails | 241.9k | 69.05% |
| Phones | 276.1k | 78.81% |
| Ecommerce platform | 350.4k | 100.00% |
| Couriers | 118.7k | 33.88% |
| Payment Providers | 68.3k | 19.50% |
| Categories | 335.0k | 95.62% |
| Social Media | 119.9k | 34.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Russia e-commerce landscape:
Analyze 350.4k verified e-commerce stores in Russia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Russia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Russia e-commerce intelligence?
-
We track 350.4k verified Russia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
YouTube stores with 29.0% among stores with at least one detectable social profile (56,132 stores) , followed by Instagram (26.6%) and WhatsApp (15.1%) .
Base: 119,907 stores with any detectable social profile (34.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
56,132 stores
51,404 stores
29,201 stores
25,934 stores
15,198 stores
5,916 stores
4,071 stores
2,319 stores
1,761 stores
1,542 stores
Visual Distribution
56,132 stores
51,404 stores
29,201 stores
25,934 stores
15,198 stores
5,916 stores
4,071 stores
2,319 stores
1,761 stores
1,542 stores