Netherlands E-commerce Database
Explore 196.4k e-commerce stores in the Netherlands. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 37.0% of stores with physical delivery (70,938 stores) , followed by WooCommerce (35.7%) and Custom (13.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
70,938 stores
68,280 stores
26,502 stores
6,951 stores
3,967 stores
3,909 stores
3,884 stores
3,271 stores
2,418 stores
1,377 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 70938 | 37.04% |
| WooCommerce | 68280 | 35.66% |
| Custom | 26502 | 13.84% |
| Magento | 6951 | 3.63% |
| MyOnlineStore | 3967 | 2.07% |
| Wix eCommerce | 3909 | 2.04% |
| Lightspeed eCom | 3884 | 2.03% |
| PrestaShop | 3271 | 1.71% |
| CCV Shop | 2418 | 1.26% |
| OpenCart | 1377 | 0.72% |
All Stores Distribution
Shopify holds 27.3% share of all Netherlands e-commerce stores (73,167) , with WooCommerce at 48.6% and Custom at 9.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
73,167 stores
130,125 stores
26,502 stores
7,544 stores
4,230 stores
14,760 stores
3,918 stores
3,391 stores
2,610 stores
1,709 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 73167 | 27.31% |
| WooCommerce | 130125 | 48.56% |
| Custom | 26502 | 9.89% |
| Magento | 7544 | 2.82% |
| MyOnlineStore | 4230 | 1.58% |
| Wix eCommerce | 14760 | 5.51% |
| Lightspeed eCom | 3918 | 1.46% |
| PrestaShop | 3391 | 1.27% |
| CCV Shop | 2610 | 0.97% |
| OpenCart | 1709 | 0.64% |
Categories Distribution
Clothing & Accessories leads with 22.5% of all stores (31,648 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (9.5%) .
Top 10 Categories
31,648 stores
19,423 stores
13,386 stores
13,152 stores
9,762 stores
8,646 stores
8,251 stores
5,658 stores
5,370 stores
5,307 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31648 | 22.50% |
| Health & Beauty | 19423 | 13.81% |
| Food & Beverages | 13386 | 9.52% |
| Home & Garden | 13152 | 9.35% |
| Furniture & Home Decor | 9762 | 6.94% |
| Electronics & Technology | 8646 | 6.15% |
| Jewelry & Watches | 8251 | 5.87% |
| Gifts & Special Occasions | 5658 | 4.02% |
| Vehicles & Parts | 5370 | 3.82% |
| Arts & Entertainment | 5307 | 3.77% |
| Sporting Goods & Outdoor Gear | 5047 | 3.59% |
| Tools & Hardware | 4487 | 3.19% |
| Pets & Pet Supplies | 4156 | 2.96% |
| Toys & Games | 3377 | 2.40% |
| Business & Industrial | 2958 | 2.10% |
Payment Providers Distribution
iDEAL leads with 16.4% among AI-verified physical stores (21,944 stores) , followed by PayPal (16.3%) and Bancontact (12.9%) .
Base: 55,058 AI-verified physical stores with detectable payment providers (28.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21,944 stores
21,916 stores
17,317 stores
16,735 stores
14,442 stores
7,862 stores
7,758 stores
7,233 stores
4,483 stores
4,086 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 21944 | 16.35% |
| PayPal | 21916 | 16.33% |
| Bancontact | 17317 | 12.91% |
| Klarna | 16735 | 12.47% |
| Mollie | 14442 | 10.76% |
| American Express | 7862 | 5.86% |
| Apple Pay | 7758 | 5.78% |
| MasterCard | 7233 | 5.39% |
| Google Pay | 4483 | 3.34% |
| Stripe Connect | 4086 | 3.05% |
| VISA | 3681 | 2.74% |
| Giropay | 2676 | 1.99% |
| SEPA | 1522 | 1.13% |
| AfterPay | 1480 | 1.10% |
| Bolt | 1043 | 0.78% |
Shipping Carriers Distribution
PostNL leads with 41.7% among AI-verified physical stores (34,401 stores) , followed by DHL (26.3%) and DPD (10.8%) .
Base: 51,582 AI-verified physical stores with detectable shipping carriers (26.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 34401 | 41.74% |
| DHL | 21693 | 26.32% |
| DPD | 8885 | 10.78% |
| UPS | 5664 | 6.87% |
| GLS | 3720 | 4.51% |
| FedEx | 1908 | 2.32% |
| Bpost | 1398 | 1.70% |
| TNT | 1326 | 1.61% |
| USPS | 838 | 1.02% |
| Hermes | 674 | 0.82% |
| Royal Mail | 634 | 0.77% |
| Speedy | 425 | 0.52% |
| JX | 329 | 0.40% |
| Deutsche Post | 319 | 0.39% |
| Canada Post | 197 | 0.24% |
Store Launch Timeline
Over the past 12 months, 41,300 new stores were launched in Netherlands , with the highest activity in 2025-12 (2,339 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,339 stores launched
3,627 stores launched
4,022 stores launched
3,846 stores launched
3,576 stores launched
3,991 stores launched
3,404 stores launched
4,073 stores launched
3,645 stores launched
3,844 stores launched
3,463 stores launched
1,470 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 2339 | 5.66% |
| 2025-11 | 3627 | 8.78% |
| 2025-10 | 4022 | 9.74% |
| 2025-09 | 3846 | 9.31% |
| 2025-08 | 3576 | 8.66% |
| 2025-07 | 3991 | 9.66% |
| 2025-06 | 3404 | 8.24% |
| 2025-05 | 4073 | 9.86% |
| 2025-04 | 3645 | 8.83% |
| 2025-03 | 3844 | 9.31% |
| 2025-02 | 3463 | 8.38% |
| 2025-01 | 1470 | 3.56% |
Active Stores by Launch Year
Currently, 195,343 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5 active stores
42,993 active stores
21,849 active stores
15,501 active stores
11,836 active stores
13,934 active stores
13,909 active stores
8,902 active stores
10,002 active stores
10,147 active stores
5,028 active stores
3,522 active stores
3,628 active stores
5,898 active stores
3,226 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5 | 0.00% |
| 2025 | 42993 | 22.01% |
| 2024 | 21849 | 11.18% |
| 2023 | 15501 | 7.94% |
| 2022 | 11836 | 6.06% |
| 2021 | 13934 | 7.13% |
| 2020 | 13909 | 7.12% |
| 2019 | 8902 | 4.56% |
| 2018 | 10002 | 5.12% |
| 2017 | 10147 | 5.19% |
| 2016 | 5028 | 2.57% |
| 2015 | 3522 | 1.80% |
| 2014 | 3628 | 1.86% |
| 2013 | 5898 | 3.02% |
| 2012 | 3226 | 1.65% |
| 2011 | 3235 | 1.66% |
| 2010 | 2845 | 1.46% |
| 2009 | 2809 | 1.44% |
| 2008 | 2318 | 1.19% |
| 2007 | 2293 | 1.17% |
| 2006 | 1075 | 0.55% |
| 2005 | 1126 | 0.58% |
| 2004 | 1592 | 0.81% |
| 2003 | 1345 | 0.69% |
| 2002 | 1634 | 0.84% |
| 2001 | 2449 | 1.25% |
| 2000 | 1146 | 0.59% |
| 1999 | 638 | 0.33% |
| 1998 | 291 | 0.15% |
| 1997 | 86 | 0.04% |
| 1996 | 76 | 0.04% |
| 1995 | 5 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Netherlands's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
Shopify
Shopify - Jewelry & Watches
Shopify
WooCommerce - Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 196.4k | 100.00% |
| Emails | 118.8k | 60.49% |
| Phones | 67.2k | 34.19% |
| Ecommerce platform | 196.4k | 100.00% |
| Couriers | 51.6k | 26.26% |
| Payment Providers | 55.1k | 28.03% |
| Categories | 147.4k | 75.05% |
| Social Media | 114.2k | 58.13% |
Starter Package
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Maximize Your ROI
Use our detailed Netherlands E-commerce Database to:
Gain actionable insights into 196.4k physical stores in Netherlands.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Netherlands online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Netherlands E-commerce Database?
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Our database covers over 196.4k Netherlands physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.2% among stores with at least one detectable social profile (92,535 stores) , followed by Facebook (30.3%) and YouTube (7.9%) .
Base: 114,164 stores with any detectable social profile (58.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
92,535 stores
87,108 stores
22,797 stores
22,581 stores
18,381 stores
17,438 stores
14,485 stores
6,506 stores
5,084 stores
519 stores
Visual Distribution