Netherlands E-commerce Database
Explore 219.0k e-commerce stores in the Netherlands. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 31.4% of stores with physical delivery (67,348 stores) , followed by Shopify (31.0%) and Custom (26.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
67,348 stores
66,358 stores
56,193 stores
6,496 stores
4,072 stores
3,825 stores
3,447 stores
3,153 stores
2,230 stores
1,259 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 67348 | 31.42% |
| Shopify | 66358 | 30.95% |
| Custom | 56193 | 26.21% |
| Magento | 6496 | 3.03% |
| Wix eCommerce | 4072 | 1.90% |
| Lightspeed eCom | 3825 | 1.78% |
| MyOnlineStore | 3447 | 1.61% |
| PrestaShop | 3153 | 1.47% |
| CCV Shop | 2230 | 1.04% |
| OpenCart | 1259 | 0.59% |
All Stores Distribution
WooCommerce holds 44.1% share of all Netherlands e-commerce stores (132,095) , with Shopify at 24.2% and Custom at 18.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
132,095 stores
72,597 stores
56,193 stores
7,616 stores
14,901 stores
3,979 stores
4,301 stores
3,399 stores
2,677 stores
1,711 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 132095 | 44.11% |
| Shopify | 72597 | 24.24% |
| Custom | 56193 | 18.76% |
| Magento | 7616 | 2.54% |
| Wix eCommerce | 14901 | 4.98% |
| Lightspeed eCom | 3979 | 1.33% |
| MyOnlineStore | 4301 | 1.44% |
| PrestaShop | 3399 | 1.14% |
| CCV Shop | 2677 | 0.89% |
| OpenCart | 1711 | 0.57% |
Categories Distribution
Clothing & Accessories leads with 20.4% of all stores (32,004 stores) , followed by Health & Beauty (13.3%) and Food & Beverages (10.3%) .
Top 10 Categories
32,004 stores
20,814 stores
16,114 stores
14,876 stores
10,543 stores
10,334 stores
8,351 stores
7,845 stores
6,779 stores
6,570 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 32004 | 20.38% |
| Health & Beauty | 20814 | 13.25% |
| Food & Beverages | 16114 | 10.26% |
| Home & Garden | 14876 | 9.47% |
| Furniture & Home Decor | 10543 | 6.71% |
| Electronics & Technology | 10334 | 6.58% |
| Jewelry & Watches | 8351 | 5.32% |
| Vehicles & Parts | 7845 | 4.99% |
| Arts & Entertainment | 6779 | 4.32% |
| Gifts & Special Occasions | 6570 | 4.18% |
| Sporting Goods & Outdoor Gear | 5779 | 3.68% |
| Tools & Hardware | 5006 | 3.19% |
| Pets & Pet Supplies | 4864 | 3.10% |
| Toys & Games | 3674 | 2.34% |
| Business & Industrial | 3505 | 2.23% |
Payment Providers Distribution
iDEAL leads with 16.5% among AI-verified physical stores (21,965 stores) , followed by PayPal (16.4%) and Bancontact (12.9%) .
Base: 55,198 AI-verified physical stores with detectable payment providers (25.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21,965 stores
21,760 stores
17,162 stores
16,453 stores
14,264 stores
7,681 stores
7,573 stores
7,163 stores
4,321 stores
4,057 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 21965 | 16.53% |
| PayPal | 21760 | 16.37% |
| Bancontact | 17162 | 12.91% |
| Klarna | 16453 | 12.38% |
| Mollie | 14264 | 10.73% |
| American Express | 7681 | 5.78% |
| Apple Pay | 7573 | 5.70% |
| MasterCard | 7163 | 5.39% |
| Google Pay | 4321 | 3.25% |
| Stripe Connect | 4057 | 3.05% |
| VISA | 3644 | 2.74% |
| Giropay | 2641 | 1.99% |
| SEPA | 1549 | 1.17% |
| AfterPay | 1499 | 1.13% |
| Bolt | 1164 | 0.88% |
Shipping Carriers Distribution
PostNL leads with 41.8% among AI-verified physical stores (33,999 stores) , followed by DHL (26.2%) and DPD (10.8%) .
Base: 51,103 AI-verified physical stores with detectable shipping carriers (23.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 33999 | 41.84% |
| DHL | 21301 | 26.21% |
| DPD | 8738 | 10.75% |
| UPS | 5565 | 6.85% |
| GLS | 3723 | 4.58% |
| FedEx | 1853 | 2.28% |
| Bpost | 1370 | 1.69% |
| TNT | 1338 | 1.65% |
| USPS | 814 | 1.00% |
| Hermes | 703 | 0.87% |
| Royal Mail | 580 | 0.71% |
| Speedy | 443 | 0.55% |
| JX | 342 | 0.42% |
| Deutsche Post | 307 | 0.38% |
| Australia Post | 185 | 0.23% |
Store Launch Timeline
Over the past 12 months, 44,227 new stores were launched in Netherlands , with the highest activity in 2025-11 (3,861 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,861 stores launched
4,039 stores launched
3,938 stores launched
3,601 stores launched
4,088 stores launched
3,587 stores launched
4,201 stores launched
3,872 stores launched
4,023 stores launched
3,713 stores launched
3,744 stores launched
1,560 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3861 | 8.73% |
| 2025-10 | 4039 | 9.13% |
| 2025-09 | 3938 | 8.90% |
| 2025-08 | 3601 | 8.14% |
| 2025-07 | 4088 | 9.24% |
| 2025-06 | 3587 | 8.11% |
| 2025-05 | 4201 | 9.50% |
| 2025-04 | 3872 | 8.75% |
| 2025-03 | 4023 | 9.10% |
| 2025-02 | 3713 | 8.40% |
| 2025-01 | 3744 | 8.47% |
| 2024-12 | 1560 | 3.53% |
Active Stores by Launch Year
Currently, 217,633 active stores in Netherlands are tracked in our database , with the most stores launched in 2025 (42,673 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
42,673 active stores
24,358 active stores
17,787 active stores
13,718 active stores
15,949 active stores
16,001 active stores
10,567 active stores
12,037 active stores
11,700 active stores
5,707 active stores
4,027 active stores
4,006 active stores
6,656 active stores
3,662 active stores
3,672 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 42673 | 19.61% |
| 2024 | 24358 | 11.19% |
| 2023 | 17787 | 8.17% |
| 2022 | 13718 | 6.30% |
| 2021 | 15949 | 7.33% |
| 2020 | 16001 | 7.35% |
| 2019 | 10567 | 4.86% |
| 2018 | 12037 | 5.53% |
| 2017 | 11700 | 5.38% |
| 2016 | 5707 | 2.62% |
| 2015 | 4027 | 1.85% |
| 2014 | 4006 | 1.84% |
| 2013 | 6656 | 3.06% |
| 2012 | 3662 | 1.68% |
| 2011 | 3672 | 1.69% |
| 2010 | 3243 | 1.49% |
| 2009 | 3153 | 1.45% |
| 2008 | 2632 | 1.21% |
| 2007 | 2698 | 1.24% |
| 2006 | 1299 | 0.60% |
| 2005 | 1343 | 0.62% |
| 2004 | 1881 | 0.86% |
| 2003 | 1573 | 0.72% |
| 2002 | 1943 | 0.89% |
| 2001 | 2818 | 1.29% |
| 2000 | 1307 | 0.60% |
| 1999 | 696 | 0.32% |
| 1998 | 334 | 0.15% |
| 1997 | 96 | 0.04% |
| 1996 | 90 | 0.04% |
| 1995 | 7 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Netherlands's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom — Pets & Pet Supplies
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 219.0k | 100.00% |
| Emails | 130.3k | 59.50% |
| Phones | 75.7k | 34.54% |
| Ecommerce platform | 219.0k | 100.00% |
| Couriers | 51.1k | 23.33% |
| Payment Providers | 55.2k | 25.20% |
| Categories | 165.0k | 75.32% |
| Social Media | 125.6k | 57.34% |
Starter Package
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Maximize Your ROI
Use our detailed Netherlands E-commerce Database to:
Gain actionable insights into 219.0k physical stores in Netherlands.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Netherlands online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Netherlands E-commerce Database?
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Our database covers over 219.0k Netherlands physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (99,427 stores) , followed by Facebook (30.7%) and YouTube (8.0%) .
Base: 125,588 stores with any detectable social profile (57.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
99,427 stores
96,387 stores
25,186 stores
22,676 stores
20,075 stores
18,889 stores
16,662 stores
8,018 stores
5,705 stores
627 stores
Visual Distribution