Netherlands E-commerce Market
Explore 173.3k verified e-commerce stores in the Netherlands. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 265.6k with e-commerce signals. 173.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 36.0% of stores with physical delivery (59,331 stores) , followed by Shopify (30.3%) and Custom (21.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
59,331 stores
50,006 stores
35,235 stores
6,103 stores
3,304 stores
2,841 stores
2,744 stores
2,051 stores
1,615 stores
1,576 stores
Visual Distribution
59,331 stores
50,006 stores
35,235 stores
6,103 stores
3,304 stores
2,841 stores
2,744 stores
2,051 stores
1,615 stores
1,576 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 59331 | 36.00% |
| Shopify | 50006 | 30.34% |
| Custom | 35235 | 21.38% |
| Magento | 6103 | 3.70% |
| Lightspeed eCom | 3304 | 2.00% |
| Wix eCommerce | 2841 | 1.72% |
| PrestaShop | 2744 | 1.66% |
| CCV Shop | 2051 | 1.24% |
| MyOnlineStore, Mijnwebwinkel | 1615 | 0.98% |
| Mijnwebwinkel, MyOnlineStore | 1576 | 0.96% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.1% share of all Netherlands e-commerce stores (127,022) , with Shopify at 21.4% and Custom at 14.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
127,022 stores
53,274 stores
35,235 stores
6,998 stores
3,370 stores
13,756 stores
2,926 stores
2,281 stores
1,770 stores
1,735 stores
Visual Distribution
127,022 stores
53,274 stores
35,235 stores
6,998 stores
3,370 stores
13,756 stores
2,926 stores
2,281 stores
1,770 stores
1,735 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 127022 | 51.14% |
| Shopify | 53274 | 21.45% |
| Custom | 35235 | 14.19% |
| Magento | 6998 | 2.82% |
| Lightspeed eCom | 3370 | 1.36% |
| Wix eCommerce | 13756 | 5.54% |
| PrestaShop | 2926 | 1.18% |
| CCV Shop | 2281 | 0.92% |
| MyOnlineStore, Mijnwebwinkel | 1770 | 0.71% |
| Mijnwebwinkel, MyOnlineStore | 1735 | 0.70% |
Categories Distribution
Clothing & Accessories stores with 16.7% of all stores (25,118 stores) , followed by Health & Beauty (12.3%) and Food & Beverages (9.8%) .
Base: 150,292 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
25,118 stores
18,479 stores
14,786 stores
12,395 stores
11,056 stores
10,968 stores
8,143 stores
7,766 stores
7,367 stores
7,328 stores
Visual Distribution
25,118 stores
18,479 stores
14,786 stores
12,395 stores
11,056 stores
10,968 stores
8,143 stores
7,766 stores
7,367 stores
7,328 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25118 | 16.71% |
| Health & Beauty | 18479 | 12.30% |
| Food & Beverages | 14786 | 9.84% |
| Home & Garden | 12395 | 8.25% |
| Sporting Goods & Outdoor Gear | 11056 | 7.36% |
| Arts & Entertainment | 10968 | 7.30% |
| Tools & Hardware | 8143 | 5.42% |
| Gifts & Special Occasions | 7766 | 5.17% |
| Toys & Games | 7367 | 4.90% |
| Jewelry & Watches | 7328 | 4.88% |
Payment Providers Distribution
iDEAL stores with 18.7% among AI-verified physical stores (18,529 stores) , followed by PayPal (16.1%) and Bancontact (13.7%) .
Base: 41,972 AI-verified physical stores with detectable payment providers (24.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
18,529 stores
15,988 stores
13,631 stores
12,008 stores
11,632 stores
5,206 stores
4,573 stores
4,305 stores
2,908 stores
2,899 stores
Visual Distribution
18,529 stores
15,988 stores
13,631 stores
12,008 stores
11,632 stores
5,206 stores
4,573 stores
4,305 stores
2,908 stores
2,899 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 18529 | 18.67% |
| PayPal | 15988 | 16.11% |
| Bancontact | 13631 | 13.74% |
| Klarna | 12008 | 12.10% |
| Mollie | 11632 | 11.72% |
| MasterCard | 5206 | 5.25% |
| Apple Pay | 4573 | 4.61% |
| American Express | 4305 | 4.34% |
| Stripe Connect | 2908 | 2.93% |
| VISA | 2899 | 2.92% |
Shipping Carriers Distribution
PostNL stores with 42.2% among AI-verified physical stores (25,868 stores) , followed by DHL (25.3%) and DPD (11.0%) .
Base: 39,165 AI-verified physical stores with detectable shipping carriers (22.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
25,868 stores
15,530 stores
6,759 stores
4,187 stores
2,946 stores
1,341 stores
1,227 stores
740 stores
712 stores
513 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 25868 | 42.20% |
| DHL | 15530 | 25.34% |
| DPD | 6759 | 11.03% |
| UPS | 4187 | 6.83% |
| GLS | 2946 | 4.81% |
| TNT | 1341 | 2.19% |
| FedEx | 1227 | 2.00% |
| USPS | 740 | 1.21% |
| Bpost | 712 | 1.16% |
| Hermes | 513 | 0.84% |
Store Launch Timeline
Over the past 12 months, 28,636 new stores were launched in Netherlands , with the highest activity in 2026-05 (2,668 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,668 stores launched
2,616 stores launched
2,882 stores launched
2,444 stores launched
2,689 stores launched
2,423 stores launched
2,472 stores launched
2,637 stores launched
2,579 stores launched
2,080 stores launched
2,227 stores launched
919 stores launched
Monthly Trend
9.3% of last 12 months
9.1% of last 12 months
10.1% of last 12 months
8.5% of last 12 months
9.4% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
9.2% of last 12 months
9.0% of last 12 months
7.3% of last 12 months
7.8% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2668 | 9.32% |
| 2026-04 | 2616 | 9.14% |
| 2026-03 | 2882 | 10.06% |
| 2026-02 | 2444 | 8.53% |
| 2026-01 | 2689 | 9.39% |
| 2025-12 | 2423 | 8.46% |
| 2025-11 | 2472 | 8.63% |
| 2025-10 | 2637 | 9.21% |
| 2025-09 | 2579 | 9.01% |
| 2025-08 | 2080 | 7.26% |
| 2025-07 | 2227 | 7.78% |
| 2025-06 | 919 | 3.21% |
Active Stores by Launch Year
Currently, 172,185 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (13,478 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,478 active stores
25,919 active stores
17,117 active stores
13,066 active stores
10,111 active stores
12,048 active stores
12,410 active stores
7,966 active stores
9,135 active stores
9,504 active stores
4,462 active stores
3,143 active stores
3,202 active stores
5,174 active stores
2,898 active stores
Distribution by Launch Year
7.8% of tracked active stores
15.1% of tracked active stores
9.9% of tracked active stores
7.6% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
7.2% of tracked active stores
4.6% of tracked active stores
5.3% of tracked active stores
5.5% of tracked active stores
2.6% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
3.0% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13478 | 7.83% |
| 2025 | 25919 | 15.05% |
| 2024 | 17117 | 9.94% |
| 2023 | 13066 | 7.59% |
| 2022 | 10111 | 5.87% |
| 2021 | 12048 | 7.00% |
| 2020 | 12410 | 7.21% |
| 2019 | 7966 | 4.63% |
| 2018 | 9135 | 5.31% |
| 2017 | 9504 | 5.52% |
| 2016 | 4462 | 2.59% |
| 2015 | 3143 | 1.83% |
| 2014 | 3202 | 1.86% |
| 2013 | 5174 | 3.00% |
| 2012 | 2898 | 1.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 173.3k | 100.00% |
| Emails | 89.4k | 51.58% |
| Phones | 85.2k | 49.19% |
| Ecommerce platform | 173.3k | 100.00% |
| Couriers | 39.2k | 22.60% |
| Payment Providers | 42.0k | 24.22% |
| Categories | 155.1k | 89.49% |
| Social Media | 104.7k | 60.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netherlands e-commerce landscape:
Analyze 173.3k verified e-commerce stores in Netherlands - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netherlands e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Netherlands e-commerce intelligence?
-
We track 173.3k verified Netherlands e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.1% among stores with at least one detectable social profile (85,005 stores) , followed by Facebook (30.1%) and YouTube (8.0%) .
Base: 104,658 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
85,005 stores
79,740 stores
21,131 stores
20,764 stores
16,811 stores
16,725 stores
12,408 stores
7,002 stores
4,643 stores
450 stores
Visual Distribution
85,005 stores
79,740 stores
21,131 stores
20,764 stores
16,811 stores
16,725 stores
12,408 stores
7,002 stores
4,643 stores
450 stores