Netherlands E-commerce Database
Explore 180.1k verified e-commerce stores in the Netherlands. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 277.4k with e-commerce signals. 180.1k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 35.5% of stores with physical delivery (62,384 stores) , followed by Shopify (32.6%) and Custom (18.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,384 stores
57,252 stores
32,278 stores
6,822 stores
3,642 stores
3,421 stores
3,126 stores
3,113 stores
2,233 stores
1,352 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 62384 | 35.52% |
| Shopify | 57252 | 32.60% |
| Custom | 32278 | 18.38% |
| Magento | 6822 | 3.88% |
| Lightspeed eCom | 3642 | 2.07% |
| MyOnlineStore | 3421 | 1.95% |
| Wix eCommerce | 3126 | 1.78% |
| PrestaShop | 3113 | 1.77% |
| CCV Shop | 2233 | 1.27% |
| OpenCart | 1352 | 0.77% |
All Stores Distribution
WooCommerce holds 50.7% share of all Netherlands e-commerce stores (133,803) , with Shopify at 23.0% and Custom at 12.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
133,803 stores
60,562 stores
32,278 stores
7,640 stores
3,691 stores
3,730 stores
14,591 stores
3,270 stores
2,543 stores
1,704 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 133803 | 50.72% |
| Shopify | 60562 | 22.96% |
| Custom | 32278 | 12.24% |
| Magento | 7640 | 2.90% |
| Lightspeed eCom | 3691 | 1.40% |
| MyOnlineStore | 3730 | 1.41% |
| Wix eCommerce | 14591 | 5.53% |
| PrestaShop | 3270 | 1.24% |
| CCV Shop | 2543 | 0.96% |
| OpenCart | 1704 | 0.65% |
Categories Distribution
Clothing & Accessories leads with 21.1% of all stores (27,967 stores) , followed by Health & Beauty (13.9%) and Food & Beverages (9.8%) .
Base: 132,419 AI-verified stores with physical delivery and detected product categories (73.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,967 stores
18,380 stores
12,934 stores
12,576 stores
9,320 stores
8,089 stores
8,023 stores
5,739 stores
5,102 stores
4,887 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27967 | 21.12% |
| Health & Beauty | 18380 | 13.88% |
| Food & Beverages | 12934 | 9.77% |
| Home & Garden | 12576 | 9.50% |
| Furniture & Home Decor | 9320 | 7.04% |
| Electronics & Technology | 8089 | 6.11% |
| Jewelry & Watches | 8023 | 6.06% |
| Gifts & Special Occasions | 5739 | 4.33% |
| Vehicles & Parts | 5102 | 3.85% |
| Arts & Entertainment | 4887 | 3.69% |
| Sporting Goods & Outdoor Gear | 4818 | 3.64% |
| Tools & Hardware | 4582 | 3.46% |
| Pets & Pet Supplies | 3970 | 3.00% |
| Toys & Games | 3279 | 2.48% |
| Business & Industrial | 2753 | 2.08% |
Payment Providers Distribution
iDEAL leads with 16.6% among AI-verified physical stores (21,641 stores) , followed by PayPal (16.5%) and Bancontact (12.8%) .
Base: 52,613 AI-verified physical stores with detectable payment providers (29.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21,641 stores
21,399 stores
16,621 stores
16,400 stores
12,935 stores
7,662 stores
7,651 stores
7,272 stores
4,499 stores
3,935 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 21641 | 16.65% |
| PayPal | 21399 | 16.46% |
| Bancontact | 16621 | 12.79% |
| Klarna | 16400 | 12.62% |
| Mollie | 12935 | 9.95% |
| American Express | 7662 | 5.89% |
| Apple Pay | 7651 | 5.89% |
| MasterCard | 7272 | 5.59% |
| Google Pay | 4499 | 3.46% |
| Stripe Connect | 3935 | 3.03% |
| VISA | 3655 | 2.81% |
| Giropay | 2472 | 1.90% |
| SEPA | 1473 | 1.13% |
| AfterPay | 1425 | 1.10% |
| Bolt | 959 | 0.74% |
Shipping Carriers Distribution
PostNL leads with 40.6% among AI-verified physical stores (33,077 stores) , followed by DHL (26.1%) and DPD (11.0%) .
Base: 50,619 AI-verified physical stores with detectable shipping carriers (28.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 33077 | 40.61% |
| DHL | 21294 | 26.14% |
| DPD | 8920 | 10.95% |
| UPS | 5955 | 7.31% |
| GLS | 3608 | 4.43% |
| FedEx | 2037 | 2.50% |
| TNT | 1462 | 1.79% |
| Bpost | 1292 | 1.59% |
| USPS | 1182 | 1.45% |
| Royal Mail | 641 | 0.79% |
| Hermes | 626 | 0.77% |
| Speedy | 426 | 0.52% |
| Deutsche Post | 331 | 0.41% |
| JX | 311 | 0.38% |
| 4PX | 293 | 0.36% |
Store Launch Timeline
Over the past 12 months, 34,589 new stores were launched in Netherlands , with the highest activity in 2026-02 (2,368 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,368 stores launched
3,641 stores launched
3,212 stores launched
3,389 stores launched
3,536 stores launched
3,204 stores launched
2,608 stores launched
2,650 stores launched
2,445 stores launched
2,743 stores launched
2,441 stores launched
2,352 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2368 | 6.85% |
| 2026-01 | 3641 | 10.53% |
| 2025-12 | 3212 | 9.29% |
| 2025-11 | 3389 | 9.80% |
| 2025-10 | 3536 | 10.22% |
| 2025-09 | 3204 | 9.26% |
| 2025-08 | 2608 | 7.54% |
| 2025-07 | 2650 | 7.66% |
| 2025-06 | 2445 | 7.07% |
| 2025-05 | 2743 | 7.93% |
| 2025-04 | 2441 | 7.06% |
| 2025-03 | 2352 | 6.80% |
Active Stores by Launch Year
Currently, 178,932 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (6,028 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,028 active stores
33,286 active stores
19,441 active stores
14,093 active stores
10,824 active stores
12,724 active stores
12,810 active stores
8,326 active stores
9,467 active stores
9,729 active stores
4,596 active stores
3,234 active stores
3,321 active stores
5,286 active stores
2,969 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6028 | 3.37% |
| 2025 | 33286 | 18.60% |
| 2024 | 19441 | 10.87% |
| 2023 | 14093 | 7.88% |
| 2022 | 10824 | 6.05% |
| 2021 | 12724 | 7.11% |
| 2020 | 12810 | 7.16% |
| 2019 | 8326 | 4.65% |
| 2018 | 9467 | 5.29% |
| 2017 | 9729 | 5.44% |
| 2016 | 4596 | 2.57% |
| 2015 | 3234 | 1.81% |
| 2014 | 3321 | 1.86% |
| 2013 | 5286 | 2.95% |
| 2012 | 2969 | 1.66% |
| 2011 | 2956 | 1.65% |
| 2010 | 2638 | 1.47% |
| 2009 | 2602 | 1.45% |
| 2008 | 2099 | 1.17% |
| 2007 | 2076 | 1.16% |
| 2006 | 974 | 0.54% |
| 2005 | 1038 | 0.58% |
| 2004 | 1435 | 0.80% |
| 2003 | 1219 | 0.68% |
| 2002 | 1476 | 0.82% |
| 2001 | 2191 | 1.22% |
| 2000 | 1061 | 0.59% |
| 1999 | 587 | 0.33% |
| 1998 | 277 | 0.15% |
| 1997 | 87 | 0.05% |
| 1996 | 78 | 0.04% |
| 1995 | 4 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
HCL Commerce
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 180.1k | 100.00% |
| Emails | 108.7k | 60.34% |
| Phones | 61.2k | 33.99% |
| Ecommerce platform | 180.1k | 100.00% |
| Couriers | 50.6k | 28.11% |
| Payment Providers | 52.6k | 29.22% |
| Categories | 138.8k | 77.08% |
| Social Media | 107.7k | 59.79% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netherlands e-commerce landscape:
Analyze 180.1k verified e-commerce stores in Netherlands - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netherlands e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Netherlands e-commerce intelligence?
-
We track 180.1k verified Netherlands e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (87,412 stores) , followed by Facebook (30.1%) and YouTube (8.0%) .
Base: 107,675 stores with any detectable social profile (59.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
87,412 stores
82,288 stores
21,856 stores
21,612 stores
17,823 stores
16,840 stores
13,586 stores
6,717 stores
4,879 stores
463 stores
Visual Distribution