Netherlands E-commerce Database
Explore 202.6k e-commerce stores in the Netherlands. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 30.7% of stores with physical delivery (60,766 stores) , followed by Custom (29.1%) and Shopify (28.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
60,766 stores
57,733 stores
56,772 stores
5,996 stores
3,726 stores
3,716 stores
3,421 stores
2,794 stores
2,136 stores
1,182 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 60766 | 30.65% |
| Custom | 57733 | 29.12% |
| Shopify | 56772 | 28.64% |
| Magento | 5996 | 3.02% |
| Wix eCommerce | 3726 | 1.88% |
| Lightspeed eCom | 3716 | 1.87% |
| MyOnlineStore | 3421 | 1.73% |
| PrestaShop | 2794 | 1.41% |
| CCV Shop | 2136 | 1.08% |
| OpenCart | 1182 | 0.60% |
All Stores Distribution
WooCommerce holds 42.4% share of all Netherlands e-commerce stores (121,530) , with Custom at 20.1% and Shopify at 24.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
121,530 stores
57,733 stores
70,025 stores
7,236 stores
14,332 stores
4,081 stores
4,332 stores
3,180 stores
2,698 stores
1,705 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 121530 | 42.37% |
| Custom | 57733 | 20.13% |
| Shopify | 70025 | 24.41% |
| Magento | 7236 | 2.52% |
| Wix eCommerce | 14332 | 5.00% |
| Lightspeed eCom | 4081 | 1.42% |
| MyOnlineStore | 4332 | 1.51% |
| PrestaShop | 3180 | 1.11% |
| CCV Shop | 2698 | 0.94% |
| OpenCart | 1705 | 0.59% |
Categories Distribution
Clothing & Accessories leads with 19.4% of all stores (28,839 stores) , followed by Health & Beauty (13.0%) and Food & Beverages (10.4%) .
Top 10 Categories
28,839 stores
19,402 stores
15,421 stores
14,410 stores
10,254 stores
9,716 stores
7,995 stores
7,826 stores
6,802 stores
6,244 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 28839 | 19.37% |
| Health & Beauty | 19402 | 13.03% |
| Food & Beverages | 15421 | 10.36% |
| Home & Garden | 14410 | 9.68% |
| Furniture & Home Decor | 10254 | 6.89% |
| Electronics & Technology | 9716 | 6.53% |
| Jewelry & Watches | 7995 | 5.37% |
| Vehicles & Parts | 7826 | 5.26% |
| Arts & Entertainment | 6802 | 4.57% |
| Gifts & Special Occasions | 6244 | 4.19% |
| Sporting Goods & Outdoor Gear | 5617 | 3.77% |
| Tools & Hardware | 4860 | 3.26% |
| Pets & Pet Supplies | 4636 | 3.11% |
| Toys & Games | 3496 | 2.35% |
| Business & Industrial | 3347 | 2.25% |
Payment Providers Distribution
iDEAL leads with 16.4% among AI-verified physical stores (20,356 stores) , followed by PayPal (16.4%) and Bancontact (13.0%) .
Base: 51,759 AI-verified physical stores with detectable payment providers (25.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
20,356 stores
20,322 stores
16,125 stores
15,479 stores
13,228 stores
7,172 stores
6,888 stores
6,769 stores
3,874 stores
3,620 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 20356 | 16.45% |
| PayPal | 20322 | 16.42% |
| Bancontact | 16125 | 13.03% |
| Klarna | 15479 | 12.51% |
| Mollie | 13228 | 10.69% |
| American Express | 7172 | 5.79% |
| Apple Pay | 6888 | 5.56% |
| MasterCard | 6769 | 5.47% |
| Google Pay | 3874 | 3.13% |
| Stripe Connect | 3620 | 2.92% |
| VISA | 3485 | 2.82% |
| Giropay | 2529 | 2.04% |
| AfterPay | 1446 | 1.17% |
| SEPA | 1431 | 1.16% |
| Bolt | 1058 | 0.85% |
Shipping Carriers Distribution
PostNL leads with 41.9% among AI-verified physical stores (31,751 stores) , followed by DHL (26.1%) and DPD (10.7%) .
Base: 47,827 AI-verified physical stores with detectable shipping carriers (23.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 31751 | 41.86% |
| DHL | 19763 | 26.05% |
| DPD | 8154 | 10.75% |
| UPS | 5231 | 6.90% |
| GLS | 3534 | 4.66% |
| FedEx | 1749 | 2.31% |
| TNT | 1283 | 1.69% |
| Bpost | 1279 | 1.69% |
| USPS | 771 | 1.02% |
| Hermes | 637 | 0.84% |
| Royal Mail | 500 | 0.66% |
| Speedy | 412 | 0.54% |
| JX | 342 | 0.45% |
| Deutsche Post | 282 | 0.37% |
| Mondial Relay | 165 | 0.22% |
Store Launch Timeline
Over the past 12 months, 38,955 new stores were launched in Netherlands , with the highest activity in 2025-10 (4,013 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,013 stores launched
3,978 stores launched
3,640 stores launched
3,805 stores launched
3,307 stores launched
3,617 stores launched
3,281 stores launched
3,208 stores launched
3,166 stores launched
3,207 stores launched
2,480 stores launched
1,253 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4013 | 10.30% |
| 2025-09 | 3978 | 10.21% |
| 2025-08 | 3640 | 9.34% |
| 2025-07 | 3805 | 9.77% |
| 2025-06 | 3307 | 8.49% |
| 2025-05 | 3617 | 9.29% |
| 2025-04 | 3281 | 8.42% |
| 2025-03 | 3208 | 8.24% |
| 2025-02 | 3166 | 8.13% |
| 2025-01 | 3207 | 8.23% |
| 2024-12 | 2480 | 6.37% |
| 2024-11 | 1253 | 3.22% |
Active Stores by Launch Year
Currently, 201,312 active stores in Netherlands are tracked in our database , with the most stores launched in 2025 (35,316 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,316 active stores
22,520 active stores
16,459 active stores
12,832 active stores
14,959 active stores
14,899 active stores
9,873 active stores
10,945 active stores
10,648 active stores
5,698 active stores
4,007 active stores
3,970 active stores
6,620 active stores
3,641 active stores
3,628 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 35316 | 17.54% |
| 2024 | 22520 | 11.19% |
| 2023 | 16459 | 8.18% |
| 2022 | 12832 | 6.37% |
| 2021 | 14959 | 7.43% |
| 2020 | 14899 | 7.40% |
| 2019 | 9873 | 4.90% |
| 2018 | 10945 | 5.44% |
| 2017 | 10648 | 5.29% |
| 2016 | 5698 | 2.83% |
| 2015 | 4007 | 1.99% |
| 2014 | 3970 | 1.97% |
| 2013 | 6620 | 3.29% |
| 2012 | 3641 | 1.81% |
| 2011 | 3628 | 1.80% |
| 2010 | 3218 | 1.60% |
| 2009 | 3183 | 1.58% |
| 2008 | 2627 | 1.30% |
| 2007 | 2724 | 1.35% |
| 2006 | 1296 | 0.64% |
| 2005 | 1347 | 0.67% |
| 2004 | 1901 | 0.94% |
| 2003 | 1588 | 0.79% |
| 2002 | 1957 | 0.97% |
| 2001 | 2883 | 1.43% |
| 2000 | 1343 | 0.67% |
| 1999 | 696 | 0.35% |
| 1998 | 343 | 0.17% |
| 1997 | 93 | 0.05% |
| 1996 | 91 | 0.05% |
| 1995 | 7 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Netherlands's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Shopify
Shopify
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 202.6k | 100.00% |
| Emails | 124.5k | 61.45% |
| Phones | 73.5k | 36.28% |
| Ecommerce platform | 202.6k | 100.00% |
| Couriers | 47.8k | 23.60% |
| Payment Providers | 51.8k | 25.54% |
| Categories | 156.8k | 77.36% |
| Social Media | 114.1k | 56.30% |
Starter Package
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Maximize Your ROI
Use our detailed Netherlands E-commerce Database to:
Gain actionable insights into 202.6k physical stores in Netherlands.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Netherlands online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Netherlands E-commerce Database?
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Our database covers over 202.6k Netherlands physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (90,340 stores) , followed by Facebook (30.8%) and YouTube (7.9%) .
Base: 114,076 stores with any detectable social profile (56.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
90,340 stores
87,124 stores
22,382 stores
20,261 stores
17,621 stores
16,916 stores
14,585 stores
7,733 stores
5,010 stores
605 stores
Visual Distribution