Netherlands E-commerce Market
Explore 186.4k verified e-commerce stores in the Netherlands. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 290.1k with e-commerce signals. 186.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 35.2% of stores with physical delivery (62,299 stores) , followed by Shopify (32.1%) and Custom (20.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,299 stores
56,802 stores
36,657 stores
6,467 stores
3,495 stores
2,979 stores
2,894 stores
2,132 stores
1,696 stores
1,587 stores
Visual Distribution
62,299 stores
56,802 stores
36,657 stores
6,467 stores
3,495 stores
2,979 stores
2,894 stores
2,132 stores
1,696 stores
1,587 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 62299 | 35.20% |
| Shopify | 56802 | 32.09% |
| Custom | 36657 | 20.71% |
| Magento | 6467 | 3.65% |
| Lightspeed eCom | 3495 | 1.97% |
| Wix eCommerce | 2979 | 1.68% |
| PrestaShop | 2894 | 1.63% |
| CCV Shop | 2132 | 1.20% |
| MyOnlineStore, Mijnwebwinkel | 1696 | 0.96% |
| Mijnwebwinkel, MyOnlineStore | 1587 | 0.90% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.2% share of all Netherlands e-commerce stores (132,485) , with Shopify at 22.9% and Custom at 13.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
132,485 stores
60,447 stores
36,657 stores
7,401 stores
3,563 stores
14,180 stores
3,082 stores
2,366 stores
1,857 stores
1,749 stores
Visual Distribution
132,485 stores
60,447 stores
36,657 stores
7,401 stores
3,563 stores
14,180 stores
3,082 stores
2,366 stores
1,857 stores
1,749 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 132485 | 50.22% |
| Shopify | 60447 | 22.92% |
| Custom | 36657 | 13.90% |
| Magento | 7401 | 2.81% |
| Lightspeed eCom | 3563 | 1.35% |
| Wix eCommerce | 14180 | 5.38% |
| PrestaShop | 3082 | 1.17% |
| CCV Shop | 2366 | 0.90% |
| MyOnlineStore, Mijnwebwinkel | 1857 | 0.70% |
| Mijnwebwinkel, MyOnlineStore | 1749 | 0.66% |
Categories Distribution
Clothing & Accessories stores with 17.3% of all stores (27,937 stores) , followed by Health & Beauty (12.5%) and Food & Beverages (9.8%) .
Base: 161,031 AI-verified stores with physical delivery and detected product categories (86.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,937 stores
20,050 stores
15,720 stores
13,190 stores
11,796 stores
11,492 stores
8,586 stores
8,126 stores
7,870 stores
7,765 stores
Visual Distribution
27,937 stores
20,050 stores
15,720 stores
13,190 stores
11,796 stores
11,492 stores
8,586 stores
8,126 stores
7,870 stores
7,765 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27937 | 17.35% |
| Health & Beauty | 20050 | 12.45% |
| Food & Beverages | 15720 | 9.76% |
| Home & Garden | 13190 | 8.19% |
| Sporting Goods & Outdoor Gear | 11796 | 7.33% |
| Arts & Entertainment | 11492 | 7.14% |
| Tools & Hardware | 8586 | 5.33% |
| Gifts & Special Occasions | 8126 | 5.05% |
| Jewelry & Watches | 7870 | 4.89% |
| Toys & Games | 7765 | 4.82% |
Payment Providers Distribution
iDEAL stores with 18.0% among AI-verified physical stores (19,246 stores) , followed by PayPal (16.2%) and Bancontact (13.4%) .
Base: 45,222 AI-verified physical stores with detectable payment providers (24.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19,246 stores
17,299 stores
14,370 stores
13,145 stores
11,958 stores
5,815 stores
5,215 stores
5,140 stores
3,156 stores
3,107 stores
Visual Distribution
19,246 stores
17,299 stores
14,370 stores
13,145 stores
11,958 stores
5,815 stores
5,215 stores
5,140 stores
3,156 stores
3,107 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 19246 | 18.01% |
| PayPal | 17299 | 16.19% |
| Bancontact | 14370 | 13.45% |
| Klarna | 13145 | 12.30% |
| Mollie | 11958 | 11.19% |
| MasterCard | 5815 | 5.44% |
| Apple Pay | 5215 | 4.88% |
| American Express | 5140 | 4.81% |
| Stripe Connect | 3156 | 2.95% |
| VISA | 3107 | 2.91% |
Shipping Carriers Distribution
PostNL stores with 41.8% among AI-verified physical stores (27,771 stores) , followed by DHL (25.5%) and DPD (11.0%) .
Base: 42,453 AI-verified physical stores with detectable shipping carriers (22.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
27,771 stores
16,930 stores
7,304 stores
4,667 stores
3,113 stores
1,412 stores
1,411 stores
880 stores
821 stores
541 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 27771 | 41.75% |
| DHL | 16930 | 25.45% |
| DPD | 7304 | 10.98% |
| UPS | 4667 | 7.02% |
| GLS | 3113 | 4.68% |
| FedEx | 1412 | 2.12% |
| TNT | 1411 | 2.12% |
| USPS | 880 | 1.32% |
| Bpost | 821 | 1.23% |
| Hermes | 541 | 0.81% |
Store Launch Timeline
Over the past 12 months, 33,490 new stores were launched in Netherlands , with the highest activity in 2026-04 (2,687 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,687 stores launched
3,505 stores launched
3,029 stores launched
3,340 stores launched
2,973 stores launched
3,001 stores launched
3,267 stores launched
2,983 stores launched
2,451 stores launched
2,563 stores launched
2,377 stores launched
1,314 stores launched
Monthly Trend
8.0% of last 12 months
10.5% of last 12 months
9.0% of last 12 months
10.0% of last 12 months
8.9% of last 12 months
9.0% of last 12 months
9.8% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
7.7% of last 12 months
7.1% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2687 | 8.02% |
| 2026-03 | 3505 | 10.47% |
| 2026-02 | 3029 | 9.04% |
| 2026-01 | 3340 | 9.97% |
| 2025-12 | 2973 | 8.88% |
| 2025-11 | 3001 | 8.96% |
| 2025-10 | 3267 | 9.76% |
| 2025-09 | 2983 | 8.91% |
| 2025-08 | 2451 | 7.32% |
| 2025-07 | 2563 | 7.65% |
| 2025-06 | 2377 | 7.10% |
| 2025-05 | 1314 | 3.92% |
Active Stores by Launch Year
Currently, 185,262 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (12,887 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,887 active stores
30,705 active stores
19,099 active stores
14,277 active stores
10,956 active stores
12,884 active stores
13,171 active stores
8,474 active stores
9,634 active stores
9,940 active stores
4,671 active stores
3,274 active stores
3,363 active stores
5,438 active stores
3,022 active stores
Distribution by Launch Year
7.0% of tracked active stores
16.6% of tracked active stores
10.3% of tracked active stores
7.7% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
7.1% of tracked active stores
4.6% of tracked active stores
5.2% of tracked active stores
5.4% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12887 | 6.96% |
| 2025 | 30705 | 16.57% |
| 2024 | 19099 | 10.31% |
| 2023 | 14277 | 7.71% |
| 2022 | 10956 | 5.91% |
| 2021 | 12884 | 6.95% |
| 2020 | 13171 | 7.11% |
| 2019 | 8474 | 4.57% |
| 2018 | 9634 | 5.20% |
| 2017 | 9940 | 5.37% |
| 2016 | 4671 | 2.52% |
| 2015 | 3274 | 1.77% |
| 2014 | 3363 | 1.82% |
| 2013 | 5438 | 2.94% |
| 2012 | 3022 | 1.63% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom
Custom - Arts & Entertainment
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Arts & Entertainment
Shopify - Clothing & Accessories
Custom - Electronics & Technology
WooCommerce - Tools & Hardware
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 186.4k | 100.00% |
| Emails | 98.8k | 53.01% |
| Phones | 90.6k | 48.60% |
| Ecommerce platform | 186.4k | 100.00% |
| Couriers | 42.5k | 22.77% |
| Payment Providers | 45.2k | 24.26% |
| Categories | 166.1k | 89.13% |
| Social Media | 111.1k | 59.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netherlands e-commerce landscape:
Analyze 186.4k verified e-commerce stores in Netherlands - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netherlands e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Netherlands e-commerce intelligence?
-
We track 186.4k verified Netherlands e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.1% among stores with at least one detectable social profile (90,214 stores) , followed by Facebook (30.0%) and YouTube (8.0%) .
Base: 111,062 stores with any detectable social profile (59.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
90,214 stores
84,340 stores
22,454 stores
22,186 stores
17,947 stores
17,505 stores
13,430 stores
7,357 stores
4,974 stores
474 stores
Visual Distribution
90,214 stores
84,340 stores
22,454 stores
22,186 stores
17,947 stores
17,505 stores
13,430 stores
7,357 stores
4,974 stores
474 stores