Netherlands E-commerce Market
Explore 172k verified e-commerce stores in the Netherlands. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 389k with e-commerce signals. 172k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 33.3% of stores with physical delivery (57,316 stores) , followed by Shopify (29.7%) and Custom (14.8%) .
Base: 172,044 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
57,316 stores
51,069 stores
25,418 stores
9,905 stores
5,399 stores
3,102 stores
3,055 stores
2,545 stores
2,469 stores
2,041 stores
Visual Distribution
57,316 stores
51,069 stores
25,418 stores
9,905 stores
5,399 stores
3,102 stores
3,055 stores
2,545 stores
2,469 stores
2,041 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 57316 | 33.31% |
| Shopify | 51069 | 29.68% |
| Custom | 25418 | 14.77% |
| JouwWeb | 9905 | 5.76% |
| Magento | 5399 | 3.14% |
| Mijnwebwinkel, MyOnlineStore | 3102 | 1.80% |
| Lightspeed eCom | 3055 | 1.78% |
| PrestaShop | 2545 | 1.48% |
| Wix eCommerce | 2469 | 1.44% |
| OpenCart | 2041 | 1.19% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 43.4% share of detected Netherlands e-commerce signals (168,897) , with Shopify at 21.8% and Custom at 10.4% (October 2026) .
Base: 389,013 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
168,897 websites
84,772 websites
40,455 websites
12,726 websites
12,243 websites
3,816 websites
5,017 websites
4,669 websites
21,351 websites
3,141 websites
Visual Distribution
168,897 websites
84,772 websites
40,455 websites
12,726 websites
12,243 websites
3,816 websites
5,017 websites
4,669 websites
21,351 websites
3,141 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 168897 | 43.42% |
| Shopify | 84772 | 21.79% |
| Custom | 40455 | 10.40% |
| JouwWeb | 12726 | 3.27% |
| Magento | 12243 | 3.15% |
| Mijnwebwinkel, MyOnlineStore | 3816 | 0.98% |
| Lightspeed eCom | 5017 | 1.29% |
| PrestaShop | 4669 | 1.20% |
| Wix eCommerce | 21351 | 5.49% |
| OpenCart | 3141 | 0.81% |
Categories Distribution
Clothing & Accessories stores with 14.0% of all stores (24,001 stores) , followed by Health & Beauty (10.6%) and Food & Beverages (8.6%) .
Base: 172,044 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
24,001 stores
18,290 stores
14,853 stores
12,292 stores
11,209 stores
10,557 stores
8,277 stores
8,110 stores
7,644 stores
7,211 stores
Visual Distribution
24,001 stores
18,290 stores
14,853 stores
12,292 stores
11,209 stores
10,557 stores
8,277 stores
8,110 stores
7,644 stores
7,211 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24001 | 13.95% |
| Health & Beauty | 18290 | 10.63% |
| Food & Beverages | 14853 | 8.63% |
| Home & Garden | 12292 | 7.14% |
| Arts & Entertainment | 11209 | 6.52% |
| Sporting Goods & Outdoor Gear | 10557 | 6.14% |
| Tools & Hardware | 8277 | 4.81% |
| Gifts & Special Occasions | 8110 | 4.71% |
| Toys & Games | 7644 | 4.44% |
| Jewelry & Watches | 7211 | 4.19% |
Payment Providers Distribution
PayPal accounts for 14.9% of displayed detection occurrences (64,230 occurrences) , followed by MasterCard (11.0%) and VISA (10.9%) .
Base: 431,217 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
64,230 occurrences
47,313 occurrences
47,087 occurrences
46,366 occurrences
45,200 occurrences
43,626 occurrences
38,565 occurrences
36,835 occurrences
31,666 occurrences
30,329 occurrences
Visual Distribution
64,230 occurrences
47,313 occurrences
47,087 occurrences
46,366 occurrences
45,200 occurrences
43,626 occurrences
38,565 occurrences
36,835 occurrences
31,666 occurrences
30,329 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 64230 | 14.90% |
| MasterCard | 47313 | 10.97% |
| VISA | 47087 | 10.92% |
| iDEAL | 46366 | 10.75% |
| Apple Pay | 45200 | 10.48% |
| Klarna | 43626 | 10.12% |
| Bancontact | 38565 | 8.94% |
| Mollie | 36835 | 8.54% |
| American Express | 31666 | 7.34% |
| Maestro | 30329 | 7.03% |
Shipping Carriers Distribution
PostNL accounts for 44.1% of displayed detection occurrences (48,273 occurrences) , followed by DHL (26.8%) and DPD (11.3%) .
Base: 109,571 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
48,273 occurrences
29,399 occurrences
12,349 occurrences
6,608 occurrences
4,775 occurrences
3,203 occurrences
2,062 occurrences
1,237 occurrences
879 occurrences
786 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PostNL | 48273 | 44.06% |
| DHL | 29399 | 26.83% |
| DPD | 12349 | 11.27% |
| UPS | 6608 | 6.03% |
| GLS | 4775 | 4.36% |
| FedEx | 3203 | 2.92% |
| Bpost | 2062 | 1.88% |
| USPS | 1237 | 1.13% |
| TNT | 879 | 0.80% |
| Royal Mail | 786 | 0.72% |
Store Launch Timeline
Over the past 12 months, 29,100 new stores were launched in Netherlands , with the highest activity in 2026-09 (3,972 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,972 stores launched
3,519 stores launched
2,708 stores launched
2,739 stores launched
2,490 stores launched
2,193 stores launched
2,435 stores launched
2,132 stores launched
2,297 stores launched
2,036 stores launched
2,169 stores launched
410 stores launched
Monthly Trend
13.6% of last 12 months
12.1% of last 12 months
9.3% of last 12 months
9.4% of last 12 months
8.6% of last 12 months
7.5% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
7.5% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 3972 | 13.65% |
| 2026-08 | 3519 | 12.09% |
| 2026-07 | 2708 | 9.31% |
| 2026-06 | 2739 | 9.41% |
| 2026-05 | 2490 | 8.56% |
| 2026-04 | 2193 | 7.54% |
| 2026-03 | 2435 | 8.37% |
| 2026-02 | 2132 | 7.33% |
| 2026-01 | 2297 | 7.89% |
| 2025-12 | 2036 | 7.00% |
| 2025-11 | 2169 | 7.45% |
| 2025-10 | 410 | 1.41% |
Active Stores by Launch Year
Currently, 171,108 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (25,465 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
25,465 active stores
21,193 active stores
15,020 active stores
12,042 active stores
9,267 active stores
11,205 active stores
11,727 active stores
7,668 active stores
8,608 active stores
9,112 active stores
4,251 active stores
2,980 active stores
3,043 active stores
4,926 active stores
2,758 active stores
Distribution by Launch Year
14.9% of tracked active stores
12.4% of tracked active stores
8.8% of tracked active stores
7.0% of tracked active stores
5.4% of tracked active stores
6.5% of tracked active stores
6.9% of tracked active stores
4.5% of tracked active stores
5.0% of tracked active stores
5.3% of tracked active stores
2.5% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 25465 | 14.88% |
| 2025 | 21193 | 12.39% |
| 2024 | 15020 | 8.78% |
| 2023 | 12042 | 7.04% |
| 2022 | 9267 | 5.42% |
| 2021 | 11205 | 6.55% |
| 2020 | 11727 | 6.85% |
| 2019 | 7668 | 4.48% |
| 2018 | 8608 | 5.03% |
| 2017 | 9112 | 5.33% |
| 2016 | 4251 | 2.48% |
| 2015 | 2980 | 1.74% |
| 2014 | 3043 | 1.78% |
| 2013 | 4926 | 2.88% |
| 2012 | 2758 | 1.61% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Shopify
Custom - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 172k | 100.00% |
| Emails | 143.5k | 83.41% |
| Phones | 109.5k | 63.64% |
| Ecommerce platform | 172k | 100.00% |
| Couriers | 66.8k | 38.81% |
| Payment Providers | 117.4k | 68.26% |
| Categories | 153.8k | 89.37% |
| Social Media | 102.5k | 59.58% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netherlands e-commerce landscape:
Analyze 172k verified e-commerce stores in Netherlands - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Netherlands e-commerce intelligence?
-
We track 172k verified Netherlands e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.8% of displayed detection occurrences (84,186 occurrences) , followed by Facebook (29.8%) and TikTok (8.5%) .
Base: 256,329 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
84,186 occurrences
76,342 occurrences
21,664 occurrences
19,774 occurrences
15,919 occurrences
15,621 occurrences
11,404 occurrences
6,552 occurrences
4,459 occurrences
408 occurrences
Visual Distribution
84,186 occurrences
76,342 occurrences
21,664 occurrences
19,774 occurrences
15,919 occurrences
15,621 occurrences
11,404 occurrences
6,552 occurrences
4,459 occurrences
408 occurrences