Netherlands E-commerce Database
Explore 186.3k verified e-commerce stores in the Netherlands. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 289.7k with e-commerce signals. 186.3k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 35.1% of stores with physical delivery (62,111 stores) , followed by Shopify (31.6%) and Custom (20.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,111 stores
55,940 stores
37,005 stores
6,585 stores
3,537 stores
3,022 stores
2,960 stores
2,174 stores
1,778 stores
1,743 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 62111 | 35.12% |
| Shopify | 55940 | 31.63% |
| Custom | 37005 | 20.92% |
| Magento | 6585 | 3.72% |
| Lightspeed eCom | 3537 | 2.00% |
| Wix eCommerce | 3022 | 1.71% |
| PrestaShop | 2960 | 1.67% |
| CCV Shop | 2174 | 1.23% |
| Mijnwebwinkel, MyOnlineStore | 1778 | 1.01% |
| MyOnlineStore, Mijnwebwinkel | 1743 | 0.99% |
All Stores Distribution
WooCommerce holds 50.1% share of all Netherlands e-commerce stores (132,096) , with Shopify at 22.6% and Custom at 14.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
132,096 stores
59,592 stores
37,005 stores
7,534 stores
3,605 stores
14,277 stores
3,156 stores
2,413 stores
1,954 stores
1,923 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 132096 | 50.12% |
| Shopify | 59592 | 22.61% |
| Custom | 37005 | 14.04% |
| Magento | 7534 | 2.86% |
| Lightspeed eCom | 3605 | 1.37% |
| Wix eCommerce | 14277 | 5.42% |
| PrestaShop | 3156 | 1.20% |
| CCV Shop | 2413 | 0.92% |
| Mijnwebwinkel, MyOnlineStore | 1954 | 0.74% |
| MyOnlineStore, Mijnwebwinkel | 1923 | 0.73% |
Categories Distribution
Clothing & Accessories leads with 17.2% of all stores (27,657 stores) , followed by Health & Beauty (12.4%) and Food & Beverages (9.8%) .
Base: 160,797 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,657 stores
19,983 stores
15,752 stores
13,249 stores
11,791 stores
11,458 stores
8,613 stores
8,117 stores
7,909 stores
7,732 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27657 | 17.20% |
| Health & Beauty | 19983 | 12.43% |
| Food & Beverages | 15752 | 9.80% |
| Home & Garden | 13249 | 8.24% |
| Sporting Goods & Outdoor Gear | 11791 | 7.33% |
| Arts & Entertainment | 11458 | 7.13% |
| Tools & Hardware | 8613 | 5.36% |
| Gifts & Special Occasions | 8117 | 5.05% |
| Jewelry & Watches | 7909 | 4.92% |
| Toys & Games | 7732 | 4.81% |
| Electronics & Technology | 7651 | 4.76% |
| Furniture & Home Decor | 6747 | 4.20% |
| Business & Industrial | 6372 | 3.96% |
| Vehicles & Parts | 4690 | 2.92% |
| Pets & Pet Supplies | 3076 | 1.91% |
Payment Providers Distribution
iDEAL leads with 18.1% among AI-verified physical stores (18,641 stores) , followed by PayPal (16.2%) and Bancontact (13.6%) .
Base: 43,938 AI-verified physical stores with detectable payment providers (23.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
18,641 stores
16,690 stores
13,998 stores
12,711 stores
11,711 stores
5,640 stores
4,865 stores
4,848 stores
3,037 stores
3,003 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 18641 | 18.08% |
| PayPal | 16690 | 16.19% |
| Bancontact | 13998 | 13.58% |
| Klarna | 12711 | 12.33% |
| Mollie | 11711 | 11.36% |
| MasterCard | 5640 | 5.47% |
| Apple Pay | 4865 | 4.72% |
| American Express | 4848 | 4.70% |
| Stripe Connect | 3037 | 2.95% |
| VISA | 3003 | 2.91% |
| Google Pay | 2271 | 2.20% |
| Giropay | 2128 | 2.06% |
| AfterPay | 1437 | 1.39% |
| SEPA | 1297 | 1.26% |
| Bolt | 831 | 0.81% |
Shipping Carriers Distribution
PostNL leads with 42.0% among AI-verified physical stores (27,063 stores) , followed by DHL (25.4%) and DPD (11.0%) .
Base: 41,306 AI-verified physical stores with detectable shipping carriers (22.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 27063 | 41.96% |
| DHL | 16399 | 25.43% |
| DPD | 7095 | 11.00% |
| UPS | 4478 | 6.94% |
| GLS | 3078 | 4.77% |
| TNT | 1367 | 2.12% |
| FedEx | 1300 | 2.02% |
| USPS | 836 | 1.30% |
| Bpost | 804 | 1.25% |
| Hermes | 525 | 0.81% |
| Royal Mail | 400 | 0.62% |
| Speedy | 382 | 0.59% |
| 4PX | 270 | 0.42% |
| JX | 268 | 0.42% |
| Deutsche Post | 231 | 0.36% |
Store Launch Timeline
Over the past 12 months, 33,880 new stores were launched in Netherlands , with the highest activity in 2026-03 (3,323 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,323 stores launched
2,804 stores launched
3,431 stores launched
3,033 stores launched
3,128 stores launched
3,463 stores launched
3,080 stores launched
2,539 stores launched
2,648 stores launched
2,430 stores launched
2,714 stores launched
1,287 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3323 | 9.81% |
| 2026-02 | 2804 | 8.28% |
| 2026-01 | 3431 | 10.13% |
| 2025-12 | 3033 | 8.95% |
| 2025-11 | 3128 | 9.23% |
| 2025-10 | 3463 | 10.22% |
| 2025-09 | 3080 | 9.09% |
| 2025-08 | 2539 | 7.49% |
| 2025-07 | 2648 | 7.82% |
| 2025-06 | 2430 | 7.17% |
| 2025-05 | 2714 | 8.01% |
| 2025-04 | 1287 | 3.80% |
Active Stores by Launch Year
Currently, 185,133 active stores in Netherlands are tracked in our database , with the most stores launched in 2026 (9,574 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,574 active stores
32,051 active stores
19,574 active stores
14,457 active stores
11,174 active stores
13,116 active stores
13,297 active stores
8,615 active stores
9,760 active stores
10,004 active stores
4,721 active stores
3,278 active stores
3,383 active stores
5,486 active stores
3,053 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9574 | 5.17% |
| 2025 | 32051 | 17.31% |
| 2024 | 19574 | 10.57% |
| 2023 | 14457 | 7.81% |
| 2022 | 11174 | 6.04% |
| 2021 | 13116 | 7.08% |
| 2020 | 13297 | 7.18% |
| 2019 | 8615 | 4.65% |
| 2018 | 9760 | 5.27% |
| 2017 | 10004 | 5.40% |
| 2016 | 4721 | 2.55% |
| 2015 | 3278 | 1.77% |
| 2014 | 3383 | 1.83% |
| 2013 | 5486 | 2.96% |
| 2012 | 3053 | 1.65% |
| 2011 | 3030 | 1.64% |
| 2010 | 2746 | 1.48% |
| 2009 | 2682 | 1.45% |
| 2008 | 2147 | 1.16% |
| 2007 | 2131 | 1.15% |
| 2006 | 1034 | 0.56% |
| 2005 | 1081 | 0.58% |
| 2004 | 1504 | 0.81% |
| 2003 | 1263 | 0.68% |
| 2002 | 1579 | 0.85% |
| 2001 | 2242 | 1.21% |
| 2000 | 1101 | 0.59% |
| 1999 | 600 | 0.32% |
| 1998 | 283 | 0.15% |
| 1997 | 88 | 0.05% |
| 1996 | 75 | 0.04% |
| 1995 | 4 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
HCL Commerce
Custom - Toys & Games
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Wix eCommerce
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 186.3k | 100.00% |
| Emails | 96.9k | 52.04% |
| Phones | 63.5k | 34.09% |
| Ecommerce platform | 186.3k | 100.00% |
| Couriers | 41.3k | 22.17% |
| Payment Providers | 43.9k | 23.59% |
| Categories | 165.9k | 89.04% |
| Social Media | 110.7k | 59.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netherlands e-commerce landscape:
Analyze 186.3k verified e-commerce stores in Netherlands - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netherlands e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Netherlands e-commerce intelligence?
-
We track 186.3k verified Netherlands e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (89,602 stores) , followed by Facebook (30.1%) and YouTube (8.0%) .
Base: 110,656 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
89,602 stores
84,369 stores
22,401 stores
21,707 stores
17,843 stores
17,499 stores
13,754 stores
7,360 stores
4,967 stores
471 stores
Visual Distribution