PrestaShop Market Share & Real Store Usage

Explore 158.3k verified e-commerce stores built on PrestaShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 255.6k domains. 158.3k verified as active stores with physical delivery.

Verified stores
158.3k
active stores with physical delivery
Top country
France
34,057 verified stores
Top payment signal
PayPal
68,758 detection occurrences
Top carrier signal
Colissimo
14,323 detection occurrences
Top category
Clothing & Accessories
17,373 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

158.3k verified active stores out of 255.6k detected · 61.9% verification rate

Categories Distribution

Clothing & Accessories stores with 11.0% of all stores (17,373 stores) , followed by Health & Beauty (9.8%) and Food & Beverages (9.8%) .

Base: 158,280 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 11.0%

17,373 stores

Health & Beauty 9.8%

15,539 stores

Food & Beverages 9.8%

15,467 stores

Home & Garden 8.2%

13,027 stores

Electronics & Technology 6.6%

10,413 stores

Sporting Goods & Outdoor Gear 6.3%

9,908 stores

Tools & Hardware 5.7%

8,977 stores

Vehicles & Parts 5.0%

7,974 stores

Toys & Games 4.9%

7,809 stores

Business & Industrial 4.7%

7,438 stores

Visual Distribution

Distribution of top 10 PrestaShop store categories (October 2026)
Distribution of categories in PrestaShop e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 17373 10.98%
Health & Beauty 15539 9.82%
Food & Beverages 15467 9.77%
Home & Garden 13027 8.23%
Electronics & Technology 10413 6.58%
Sporting Goods & Outdoor Gear 9908 6.26%
Tools & Hardware 8977 5.67%
Vehicles & Parts 7974 5.04%
Toys & Games 7809 4.93%
Business & Industrial 7438 4.70%

Payment Providers Distribution

PayPal accounts for 29.3% of displayed detection occurrences (68,758 occurrences) , followed by VISA (24.4%) and MasterCard (24.2%) .

Base: 234,800 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 29.3%

68,758 occurrences

VISA 24.4%

57,353 occurrences

56,920 occurrences

11,261 occurrences

9,241 occurrences

Maestro 3.3%

7,834 occurrences

6,072 occurrences

6,036 occurrences

Cartes Bancaires 2.5%

5,798 occurrences

5,527 occurrences

Visual Distribution

Distribution of top 10 PrestaShop payment providers (October 2026)
Distribution of payment providers in PrestaShop e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 68758 29.28%
VISA 57353 24.43%
MasterCard 56920 24.24%
American Express 11261 4.80%
Stripe 9241 3.94%
Maestro 7834 3.34%
Google Pay 6072 2.59%
Przelewy24 6036 2.57%
Cartes Bancaires 5798 2.47%
Apple Pay 5527 2.35%

Shipping Carriers Distribution

Colissimo accounts for 15.3% of displayed detection occurrences (14,323 occurrences) , followed by DPD (14.4%) and GLS (12.2%) .

Base: 93,422 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

14,323 occurrences

DPD 14.4%

13,452 occurrences

GLS 12.2%

11,391 occurrences

UPS 11.4%

10,689 occurrences

DHL 11.3%

10,552 occurrences

8,218 occurrences

8,177 occurrences

6,432 occurrences

5,876 occurrences

4,312 occurrences

Visual Distribution

Distribution of top 10 PrestaShop shipping carriers (October 2026)
Distribution of shipping carriers in PrestaShop e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Colissimo 14323 15.33%
DPD 13452 14.40%
GLS 11391 12.19%
UPS 10689 11.44%
DHL 10552 11.29%
InPost 8218 8.80%
La Poste 8177 8.75%
Chronopost 6432 6.88%
Mondial Relay 5876 6.29%
Correos 4312 4.62%

Store Launch Timeline

Over the past 12 months, 13,262 new stores were launched in PrestaShop , with the highest activity in 2026-09 (1,480 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 11.2%

1,480 stores launched

2026-08 7.9%

1,046 stores launched

2026-07 9.4%

1,244 stores launched

2026-06 8.6%

1,144 stores launched

2026-05 8.5%

1,130 stores launched

2026-04 9.0%

1,195 stores launched

2026-03 9.6%

1,279 stores launched

2026-02 9.0%

1,198 stores launched

2026-01 9.4%

1,247 stores launched

2025-12 7.2%

959 stores launched

2025-11 8.5%

1,122 stores launched

2025-10 1.6%

218 stores launched

Monthly Trend

Monthly store launches in PrestaShop (October 2026)
Monthly store launches in PrestaShop over the past 12 months
Month Stores Launched Percentage
2026-09 1480 11.16%
2026-08 1046 7.89%
2026-07 1244 9.38%
2026-06 1144 8.63%
2026-05 1130 8.52%
2026-04 1195 9.01%
2026-03 1279 9.64%
2026-02 1198 9.03%
2026-01 1247 9.40%
2025-12 959 7.23%
2025-11 1122 8.46%
2025-10 218 1.64%

Active Stores by Launch Year

Currently, 157,886 active stores in PrestaShop are tracked in our database , with the most stores launched in 2026 (11,354 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.2%

11,354 active stores

2025 7.8%

12,370 active stores

2024 6.1%

9,689 active stores

2023 5.4%

8,541 active stores

2022 4.6%

7,333 active stores

2021 6.1%

9,617 active stores

2020 7.2%

11,321 active stores

2019 5.2%

8,207 active stores

2018 5.8%

9,160 active stores

2017 5.9%

9,263 active stores

2016 3.8%

6,049 active stores

2015 3.5%

5,566 active stores

2014 3.5%

5,594 active stores

2013 4.6%

7,317 active stores

2012 3.3%

5,262 active stores

Distribution by Launch Year

Active stores in PrestaShop by original launch year (October 2026)
Active stores in PrestaShop by launch year
Launch Year Active Stores Percentage
2026 11354 7.19%
2025 12370 7.83%
2024 9689 6.14%
2023 8541 5.41%
2022 7333 4.64%
2021 9617 6.09%
2020 11321 7.17%
2019 8207 5.20%
2018 9160 5.80%
2017 9263 5.87%
2016 6049 3.83%
2015 5566 3.53%
2014 5594 3.54%
2013 7317 4.63%
2012 5262 3.33%

Social Media Usage

Facebook accounts for 35.7% of displayed detection occurrences (80,120 occurrences) , followed by Instagram (27.9%) and YouTube (11.2%) .

Base: 224,313 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.7%

80,120 occurrences

Instagram 27.9%

62,523 occurrences

YouTube 11.2%

25,219 occurrences

Twitter 7.3%

16,477 occurrences

WhatsApp 5.5%

12,429 occurrences

LinkedIn 4.1%

9,305 occurrences

TikTok 3.5%

7,863 occurrences

Pinterest 3.4%

7,724 occurrences

X 0.9%

2,042 occurrences

Vimeo 0.3%

611 occurrences

Visual Distribution

Distribution of social media platforms in PrestaShop (October 2026)
Distribution of social media platforms in PrestaShop e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 80120 35.72%
Instagram 62523 27.87%
YouTube 25219 11.24%
Twitter 16477 7.35%
WhatsApp 12429 5.54%
LinkedIn 9305 4.15%
TikTok 7863 3.51%
Pinterest 7724 3.44%
X 2042 0.91%
Vimeo 611 0.27%

Geographic Distribution

France stores with 21.5% (34,057 active verified stores) , followed by Spain (16.7%) and Poland (10.4%) .

Base: 158,280 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

France 21.5%

34,057 active verified stores

Spain 16.7%

26,499 active verified stores

Poland 10.4%

16,423 active verified stores

Italy 9.5%

15,101 active verified stores

4,754 active verified stores

4,376 active verified stores

3,790 active verified stores

3,514 active verified stores

2,772 active verified stores

2,691 active verified stores

Visual Distribution

Geographic distribution of stores using PrestaShop (October 2026)
Geographic distribution of stores using PrestaShop
Country AI-Verified Store Count Market Share
France 34057 21.52%
Spain 26499 16.74%
Poland 16423 10.38%
Italy 15101 9.54%
Czechia 4754 3.00%
Germany 4376 2.76%
United States 3790 2.39%
Romania 3514 2.22%
Russia 2772 1.75%
Mexico 2691 1.70%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 255.6k 100.00%
Emails 148.6k 58.11%
Phones 135.8k 53.13%
Ecommerce platform 255.6k 100.00%
Couriers 83.5k 32.67%
Payment Providers 121k 47.35%
Categories 217.4k 85.03%
Social Media 157.1k 61.45%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • Periodic index updates
  • Market sizing and segmentation
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Custom research and competitive analysis

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Market Intelligence

Understand the PrestaShop e-commerce landscape:

Analyze 158.3k verified e-commerce stores on PrestaShop - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PrestaShop e-commerce intelligence?

We track 158.3k verified PrestaShop e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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