PrestaShop Market Share & Real Store Usage

Explore 175.8k verified e-commerce stores built on PrestaShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 193.2k domains. 175.8k verified as active stores with physical delivery.

Verified stores
175.8k
active stores with physical delivery
Top country
France
37,497 verified stores
Top payment signal
PayPal
33,702 stores detected
Top carrier signal
UPS
30,323 stores detected
Top category
Clothing & Accessories
19,583 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

175.8k verified active stores out of 193.2k detected · 91.0% verification rate

Categories Distribution

Clothing & Accessories stores with 12.9% of all stores (19,583 stores) , followed by Health & Beauty (11.5%) and Food & Beverages (11.3%) .

Base: 151,686 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 12.9%

19,583 stores

Health & Beauty 11.5%

17,475 stores

Food & Beverages 11.3%

17,097 stores

Home & Garden 9.5%

14,392 stores

Electronics & Technology 7.5%

11,375 stores

Sporting Goods & Outdoor Gear 7.2%

10,948 stores

Tools & Hardware 6.5%

9,847 stores

Vehicles & Parts 5.7%

8,661 stores

Toys & Games 5.6%

8,523 stores

Business & Industrial 5.3%

8,052 stores

Visual Distribution

Distribution of top 10 PrestaShop store categories (May 2026)
Distribution of categories in PrestaShop e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 19583 12.91%
Health & Beauty 17475 11.52%
Food & Beverages 17097 11.27%
Home & Garden 14392 9.49%
Electronics & Technology 11375 7.50%
Sporting Goods & Outdoor Gear 10948 7.22%
Tools & Hardware 9847 6.49%
Vehicles & Parts 8661 5.71%
Toys & Games 8523 5.62%
Business & Industrial 8052 5.31%

Payment Providers Distribution

PayPal stores with 32.3% among AI-verified physical stores (33,702 stores) , followed by MasterCard (17.2%) and VISA (9.6%) .

Base: 64,285 AI-verified physical stores with detectable payment providers (33.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.3%

33,702 stores

17,972 stores

VISA 9.6%

9,988 stores

9,927 stores

5,957 stores

4,173 stores

3,966 stores

3,946 stores

3,488 stores

PayU 3.2%

3,295 stores

Visual Distribution

Distribution of top 10 PrestaShop payment providers (May 2026)
Distribution of payment providers in PrestaShop e-commerce stores
Payment Provider Store Count Market Share
PayPal 33702 32.28%
MasterCard 17972 17.21%
VISA 9988 9.57%
American Express 9927 9.51%
Stripe Connect 5957 5.71%
Google Pay 4173 4.00%
Klarna 3966 3.80%
Przelewy24 3946 3.78%
Apple Pay 3488 3.34%
PayU 3295 3.16%

Shipping Carriers Distribution

UPS stores with 28.3% among AI-verified physical stores (30,323 stores) , followed by DPD (10.6%) and Colissimo (10.6%) .

Base: 81,381 AI-verified physical stores with detectable shipping carriers (42.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.3%

30,323 stores

DPD 10.6%

11,332 stores

11,329 stores

GLS 8.7%

9,311 stores

DHL 8.7%

9,293 stores

6,647 stores

4,952 stores

4,633 stores

4,250 stores

4,022 stores

Visual Distribution

Distribution of top 10 PrestaShop shipping carriers (May 2026)
Distribution of shipping carriers in PrestaShop e-commerce stores
Shipping Carrier Store Count Market Share
UPS 30323 28.31%
DPD 11332 10.58%
Colissimo 11329 10.58%
GLS 9311 8.69%
DHL 9293 8.68%
La Poste 6647 6.21%
InPost 4952 4.62%
Chronopost 4633 4.33%
Correos 4250 3.97%
Mondial Relay 4022 3.76%

Store Launch Timeline

Over the past 12 months, 16,856 new stores were launched in PrestaShop , with the highest activity in 2026-04 (1,497 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 8.9%

1,497 stores launched

2026-03 8.8%

1,480 stores launched

2026-02 8.6%

1,450 stores launched

2026-01 8.7%

1,471 stores launched

2025-12 7.1%

1,190 stores launched

2025-11 8.8%

1,477 stores launched

2025-10 14.5%

2,444 stores launched

2025-09 8.0%

1,355 stores launched

2025-08 6.6%

1,113 stores launched

2025-07 8.7%

1,473 stores launched

2025-06 7.5%

1,256 stores launched

2025-05 3.9%

650 stores launched

Monthly Trend

Monthly store launches in PrestaShop (May 2026)
Monthly store launches in PrestaShop over the past 12 months
Month Stores Launched Percentage
2026-04 1497 8.88%
2026-03 1480 8.78%
2026-02 1450 8.60%
2026-01 1471 8.73%
2025-12 1190 7.06%
2025-11 1477 8.76%
2025-10 2444 14.50%
2025-09 1355 8.04%
2025-08 1113 6.60%
2025-07 1473 8.74%
2025-06 1256 7.45%
2025-05 650 3.86%

Active Stores by Launch Year

Currently, 174,979 active stores in PrestaShop are tracked in our database , with the most stores launched in 2026 (6,021 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.4%

6,021 active stores

2025 9.4%

16,527 active stores

2024 6.8%

11,889 active stores

2023 5.8%

10,227 active stores

2022 5.0%

8,760 active stores

2021 6.4%

11,252 active stores

2020 7.5%

13,178 active stores

2019 5.3%

9,308 active stores

2018 5.9%

10,264 active stores

2017 6.0%

10,456 active stores

2016 3.9%

6,798 active stores

2015 3.5%

6,173 active stores

2014 3.5%

6,198 active stores

2013 4.7%

8,154 active stores

2012 3.3%

5,776 active stores

Distribution by Launch Year

Active stores in PrestaShop by original launch year (May 2026)
Active stores in PrestaShop by launch year
Launch Year Active Stores Percentage
2026 6021 3.44%
2025 16527 9.45%
2024 11889 6.79%
2023 10227 5.84%
2022 8760 5.01%
2021 11252 6.43%
2020 13178 7.53%
2019 9308 5.32%
2018 10264 5.87%
2017 10456 5.98%
2016 6798 3.89%
2015 6173 3.53%
2014 6198 3.54%
2013 8154 4.66%
2012 5776 3.30%

Social Media Usage

Facebook stores with 35.7% among stores with at least one detectable social profile (89,984 stores) , followed by Instagram (27.5%) and YouTube (11.3%) .

Base: 111,502 stores with any detectable social profile (57.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.7%

89,984 stores

Instagram 27.5%

69,220 stores

YouTube 11.3%

28,540 stores

Twitter 7.8%

19,735 stores

WhatsApp 6.0%

15,002 stores

LinkedIn 4.1%

10,325 stores

Pinterest 3.4%

8,557 stores

TikTok 3.1%

7,831 stores

X 0.8%

2,030 stores

Vimeo 0.3%

694 stores

Visual Distribution

Distribution of social media platforms in PrestaShop (May 2026)
Distribution of social media platforms in PrestaShop e-commerce stores
Social Platform Store Count Market Share
Facebook 89984 35.72%
Instagram 69220 27.48%
YouTube 28540 11.33%
Twitter 19735 7.83%
WhatsApp 15002 5.96%
LinkedIn 10325 4.10%
Pinterest 8557 3.40%
TikTok 7831 3.11%
X 2030 0.81%
Vimeo 694 0.28%

Geographic Distribution

France stores with 25.1% (37,497 AI-verified stores) , followed by Spain (19.3%) and Poland (12.0%) .

Base: 149,613 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 25.1%

37,497 AI-verified stores

Spain 19.3%

28,942 AI-verified stores

Poland 12.0%

17,889 AI-verified stores

Italy 11.1%

16,582 AI-verified stores

5,339 AI-verified stores

5,210 AI-verified stores

4,873 AI-verified stores

3,947 AI-verified stores

3,356 AI-verified stores

2,980 AI-verified stores

Visual Distribution

Geographic distribution of stores using PrestaShop (May 2026)
Geographic distribution of stores using PrestaShop
Country AI-Verified Store Count Market Share
France 37497 25.06%
Spain 28942 19.34%
Poland 17889 11.96%
Italy 16582 11.08%
Czechia 5339 3.57%
Germany 5210 3.48%
United States 4873 3.26%
Romania 3947 2.64%
Russia 3356 2.24%
Netherlands 2980 1.99%

Data Coverage

Field Rows count Coverage
Website 193.2k 100.00%
Emails 130.3k 67.45%
Phones 112.6k 58.27%
Ecommerce platform 193.2k 100.00%
Couriers 81.4k 42.13%
Payment Providers 64.3k 33.28%
Categories 160.7k 83.20%
Social Media 111.5k 57.72%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PrestaShop e-commerce landscape:

Analyze 175.8k verified e-commerce stores on PrestaShop - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PrestaShop e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PrestaShop e-commerce intelligence?

We track 175.8k verified PrestaShop e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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