PrestaShop Market Share & Real Store Usage

Explore 166.5k verified e-commerce stores built on PrestaShop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 183.0k domains. 166.5k verified as active stores with physical delivery.

Verified stores
166.5k
active stores with physical delivery
Top country
France
35,608 verified stores
Top payment signal
PayPal
32,246 stores detected
Top carrier signal
UPS
27,441 stores detected
Top category
Clothing & Accessories
18,478 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

166.5k verified active stores out of 183.0k detected · 91.0% verification rate

Categories Distribution

Clothing & Accessories stores with 12.8% of all stores (18,478 stores) , followed by Health & Beauty (11.5%) and Food & Beverages (11.3%) .

Base: 144,235 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 12.8%

18,478 stores

Health & Beauty 11.5%

16,569 stores

Food & Beverages 11.3%

16,288 stores

Home & Garden 9.5%

13,769 stores

Electronics & Technology 7.4%

10,685 stores

Sporting Goods & Outdoor Gear 7.2%

10,448 stores

Tools & Hardware 6.5%

9,380 stores

Vehicles & Parts 5.7%

8,278 stores

Toys & Games 5.6%

8,015 stores

Business & Industrial 5.4%

7,730 stores

Visual Distribution

Distribution of top 10 PrestaShop store categories (June 2026)
Distribution of categories in PrestaShop e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 18478 12.81%
Health & Beauty 16569 11.49%
Food & Beverages 16288 11.29%
Home & Garden 13769 9.55%
Electronics & Technology 10685 7.41%
Sporting Goods & Outdoor Gear 10448 7.24%
Tools & Hardware 9380 6.50%
Vehicles & Parts 8278 5.74%
Toys & Games 8015 5.56%
Business & Industrial 7730 5.36%

Payment Providers Distribution

PayPal stores with 32.1% among AI-verified physical stores (32,246 stores) , followed by MasterCard (17.1%) and VISA (9.5%) .

Base: 61,822 AI-verified physical stores with detectable payment providers (33.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.1%

32,246 stores

17,209 stores

VISA 9.5%

9,560 stores

9,449 stores

5,730 stores

4,301 stores

3,839 stores

3,747 stores

3,508 stores

PayU 3.2%

3,195 stores

Visual Distribution

Distribution of top 10 PrestaShop payment providers (June 2026)
Distribution of payment providers in PrestaShop e-commerce stores
Payment Provider Store Count Market Share
PayPal 32246 32.08%
MasterCard 17209 17.12%
VISA 9560 9.51%
American Express 9449 9.40%
Stripe Connect 5730 5.70%
Google Pay 4301 4.28%
Przelewy24 3839 3.82%
Klarna 3747 3.73%
Apple Pay 3508 3.49%
PayU 3195 3.18%

Shipping Carriers Distribution

UPS stores with 27.1% among AI-verified physical stores (27,441 stores) , followed by Colissimo (10.8%) and DPD (10.7%) .

Base: 76,378 AI-verified physical stores with detectable shipping carriers (41.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 27.1%

27,441 stores

10,964 stores

DPD 10.7%

10,872 stores

GLS 8.9%

9,048 stores

DHL 8.6%

8,725 stores

6,477 stores

4,839 stores

4,498 stores

4,073 stores

3,908 stores

Visual Distribution

Distribution of top 10 PrestaShop shipping carriers (June 2026)
Distribution of shipping carriers in PrestaShop e-commerce stores
Shipping Carrier Store Count Market Share
UPS 27441 27.09%
Colissimo 10964 10.82%
DPD 10872 10.73%
GLS 9048 8.93%
DHL 8725 8.61%
La Poste 6477 6.39%
InPost 4839 4.78%
Chronopost 4498 4.44%
Correos 4073 4.02%
Mondial Relay 3908 3.86%

Store Launch Timeline

Over the past 12 months, 14,677 new stores were launched in PrestaShop , with the highest activity in 2026-05 (1,125 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.7%

1,125 stores launched

2026-04 8.8%

1,297 stores launched

2026-03 8.5%

1,247 stores launched

2026-02 8.3%

1,211 stores launched

2026-01 8.5%

1,242 stores launched

2025-12 7.0%

1,032 stores launched

2025-11 8.3%

1,220 stores launched

2025-10 15.3%

2,246 stores launched

2025-09 8.2%

1,210 stores launched

2025-08 6.8%

993 stores launched

2025-07 9.1%

1,334 stores launched

2025-06 3.5%

520 stores launched

Monthly Trend

Monthly store launches in PrestaShop (June 2026)
Monthly store launches in PrestaShop over the past 12 months
Month Stores Launched Percentage
2026-05 1125 7.67%
2026-04 1297 8.84%
2026-03 1247 8.50%
2026-02 1211 8.25%
2026-01 1242 8.46%
2025-12 1032 7.03%
2025-11 1220 8.31%
2025-10 2246 15.30%
2025-09 1210 8.24%
2025-08 993 6.77%
2025-07 1334 9.09%
2025-06 520 3.54%

Active Stores by Launch Year

Currently, 165,679 active stores in PrestaShop are tracked in our database , with the most stores launched in 2026 (6,206 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

6,206 active stores

2025 8.8%

14,629 active stores

2024 6.6%

10,887 active stores

2023 5.7%

9,443 active stores

2022 5.0%

8,211 active stores

2021 6.4%

10,601 active stores

2020 7.5%

12,408 active stores

2019 5.3%

8,837 active stores

2018 5.9%

9,790 active stores

2017 6.0%

10,003 active stores

2016 3.9%

6,493 active stores

2015 3.6%

5,922 active stores

2014 3.6%

5,954 active stores

2013 4.7%

7,858 active stores

2012 3.4%

5,615 active stores

Distribution by Launch Year

Active stores in PrestaShop by original launch year (June 2026)
Active stores in PrestaShop by launch year
Launch Year Active Stores Percentage
2026 6206 3.75%
2025 14629 8.83%
2024 10887 6.57%
2023 9443 5.70%
2022 8211 4.96%
2021 10601 6.40%
2020 12408 7.49%
2019 8837 5.33%
2018 9790 5.91%
2017 10003 6.04%
2016 6493 3.92%
2015 5922 3.57%
2014 5954 3.59%
2013 7858 4.74%
2012 5615 3.39%

Social Media Usage

Facebook stores with 35.8% among stores with at least one detectable social profile (86,052 stores) , followed by Instagram (27.6%) and YouTube (11.4%) .

Base: 106,156 stores with any detectable social profile (58.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.8%

86,052 stores

Instagram 27.6%

66,258 stores

YouTube 11.4%

27,341 stores

Twitter 7.7%

18,505 stores

WhatsApp 5.8%

13,847 stores

LinkedIn 4.1%

9,958 stores

Pinterest 3.4%

8,162 stores

TikTok 3.2%

7,711 stores

X 0.8%

1,975 stores

Vimeo 0.3%

671 stores

Visual Distribution

Distribution of social media platforms in PrestaShop (June 2026)
Distribution of social media platforms in PrestaShop e-commerce stores
Social Platform Store Count Market Share
Facebook 86052 35.78%
Instagram 66258 27.55%
YouTube 27341 11.37%
Twitter 18505 7.70%
WhatsApp 13847 5.76%
LinkedIn 9958 4.14%
Pinterest 8162 3.39%
TikTok 7711 3.21%
X 1975 0.82%
Vimeo 671 0.28%

Geographic Distribution

France stores with 25.1% (35,608 AI-verified stores) , followed by Spain (19.4%) and Poland (12.1%) .

Base: 142,031 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 25.1%

35,608 AI-verified stores

Spain 19.4%

27,571 AI-verified stores

Poland 12.1%

17,221 AI-verified stores

Italy 11.1%

15,805 AI-verified stores

5,127 AI-verified stores

4,931 AI-verified stores

4,393 AI-verified stores

3,781 AI-verified stores

3,142 AI-verified stores

2,817 AI-verified stores

Visual Distribution

Geographic distribution of stores using PrestaShop (June 2026)
Geographic distribution of stores using PrestaShop
Country AI-Verified Store Count Market Share
France 35608 25.07%
Spain 27571 19.41%
Poland 17221 12.12%
Italy 15805 11.13%
Czechia 5127 3.61%
Germany 4931 3.47%
United States 4393 3.09%
Romania 3781 2.66%
Russia 3142 2.21%
Netherlands 2817 1.98%

Data Coverage

Field Rows count Coverage
Website 183.0k 100.00%
Emails 123.3k 67.41%
Phones 107.6k 58.84%
Ecommerce platform 183.0k 100.00%
Couriers 76.4k 41.74%
Payment Providers 61.8k 33.79%
Categories 152.9k 83.57%
Social Media 106.2k 58.02%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PrestaShop e-commerce landscape:

Analyze 166.5k verified e-commerce stores on PrestaShop - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PrestaShop e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PrestaShop e-commerce intelligence?

We track 166.5k verified PrestaShop e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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