Poland E-commerce Market
Explore 140.8k verified e-commerce stores in the Poland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 265k with e-commerce signals. 140.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 36.0% of stores with physical delivery (50,689 stores) , followed by Custom (15.8%) and PrestaShop (11.6%) .
Base: 140,803 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
50,689 stores
22,282 stores
16,346 stores
15,149 stores
14,670 stores
4,162 stores
4,069 stores
2,172 stores
1,483 stores
1,064 stores
Visual Distribution
50,689 stores
22,282 stores
16,346 stores
15,149 stores
14,670 stores
4,162 stores
4,069 stores
2,172 stores
1,483 stores
1,064 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 50689 | 36.00% |
| Custom | 22282 | 15.82% |
| PrestaShop | 16346 | 11.61% |
| Shoper | 15149 | 10.76% |
| Shopify | 14670 | 10.42% |
| ShopGold | 4162 | 2.96% |
| IdoSell Shop | 4069 | 2.89% |
| Sky-Shop | 2172 | 1.54% |
| Magento | 1483 | 1.05% |
| OpenCart | 1064 | 0.76% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 47.4% share of detected Poland e-commerce signals (125,518) , with Custom at 11.1% and PrestaShop at 8.3% (October 2026) .
Base: 265,019 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
125,518 websites
29,333 websites
22,027 websites
19,904 websites
20,743 websites
5,416 websites
5,907 websites
2,382 websites
3,517 websites
1,375 websites
Visual Distribution
125,518 websites
29,333 websites
22,027 websites
19,904 websites
20,743 websites
5,416 websites
5,907 websites
2,382 websites
3,517 websites
1,375 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 125518 | 47.36% |
| Custom | 29333 | 11.07% |
| PrestaShop | 22027 | 8.31% |
| Shoper | 19904 | 7.51% |
| Shopify | 20743 | 7.83% |
| ShopGold | 5416 | 2.04% |
| IdoSell Shop | 5907 | 2.23% |
| Sky-Shop | 2382 | 0.90% |
| Magento | 3517 | 1.33% |
| OpenCart | 1375 | 0.52% |
Categories Distribution
Clothing & Accessories stores with 12.6% of all stores (17,715 stores) , followed by Health & Beauty (10.2%) and Home & Garden (8.9%) .
Base: 140,803 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
17,715 stores
14,324 stores
12,478 stores
8,768 stores
8,713 stores
7,743 stores
7,589 stores
7,433 stores
6,820 stores
6,609 stores
Visual Distribution
17,715 stores
14,324 stores
12,478 stores
8,768 stores
8,713 stores
7,743 stores
7,589 stores
7,433 stores
6,820 stores
6,609 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 17715 | 12.58% |
| Health & Beauty | 14324 | 10.17% |
| Home & Garden | 12478 | 8.86% |
| Food & Beverages | 8768 | 6.23% |
| Tools & Hardware | 8713 | 6.19% |
| Sporting Goods & Outdoor Gear | 7743 | 5.50% |
| Arts & Entertainment | 7589 | 5.39% |
| Business & Industrial | 7433 | 5.28% |
| Furniture & Home Decor | 6820 | 4.84% |
| Electronics & Technology | 6609 | 4.69% |
Payment Providers Distribution
BLIK accounts for 14.4% of displayed detection occurrences (43,571 occurrences) , followed by Przelewy24 (13.6%) and VISA (13.5%) .
Base: 302,767 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
43,571 occurrences
41,144 occurrences
40,903 occurrences
40,411 occurrences
33,703 occurrences
25,794 occurrences
24,011 occurrences
20,247 occurrences
17,567 occurrences
15,416 occurrences
Visual Distribution
43,571 occurrences
41,144 occurrences
40,903 occurrences
40,411 occurrences
33,703 occurrences
25,794 occurrences
24,011 occurrences
20,247 occurrences
17,567 occurrences
15,416 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| BLIK | 43571 | 14.39% |
| Przelewy24 | 41144 | 13.59% |
| VISA | 40903 | 13.51% |
| MasterCard | 40411 | 13.35% |
| PayPal | 33703 | 11.13% |
| PayU | 25794 | 8.52% |
| Apple Pay | 24011 | 7.93% |
| Maestro | 20247 | 6.69% |
| Google Pay | 17567 | 5.80% |
| Autopay | 15416 | 5.09% |
Shipping Carriers Distribution
InPost accounts for 35.2% of displayed detection occurrences (70,140 occurrences) , followed by DPD (20.8%) and Poczta Polska (13.7%) .
Base: 199,423 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
70,140 occurrences
41,478 occurrences
27,357 occurrences
20,115 occurrences
11,667 occurrences
10,054 occurrences
8,731 occurrences
6,535 occurrences
1,942 occurrences
1,404 occurrences
Visual Distribution
70,140 occurrences
41,478 occurrences
27,357 occurrences
20,115 occurrences
11,667 occurrences
10,054 occurrences
8,731 occurrences
6,535 occurrences
1,942 occurrences
1,404 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 70140 | 35.17% |
| DPD | 41478 | 20.80% |
| Poczta Polska | 27357 | 13.72% |
| DHL | 20115 | 10.09% |
| Orlen | 11667 | 5.85% |
| GLS | 10054 | 5.04% |
| UPS | 8731 | 4.38% |
| FedEx | 6535 | 3.28% |
| Zabka | 1942 | 0.97% |
| Raben | 1404 | 0.70% |
Store Launch Timeline
Over the past 12 months, 30,417 new stores were launched in Poland , with the highest activity in 2026-09 (4,369 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,369 stores launched
4,086 stores launched
3,417 stores launched
2,764 stores launched
2,428 stores launched
2,283 stores launched
2,359 stores launched
2,241 stores launched
2,225 stores launched
1,761 stores launched
2,070 stores launched
414 stores launched
Monthly Trend
14.4% of last 12 months
13.4% of last 12 months
11.2% of last 12 months
9.1% of last 12 months
8.0% of last 12 months
7.5% of last 12 months
7.8% of last 12 months
7.4% of last 12 months
7.3% of last 12 months
5.8% of last 12 months
6.8% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 4369 | 14.36% |
| 2026-08 | 4086 | 13.43% |
| 2026-07 | 3417 | 11.23% |
| 2026-06 | 2764 | 9.09% |
| 2026-05 | 2428 | 7.98% |
| 2026-04 | 2283 | 7.51% |
| 2026-03 | 2359 | 7.76% |
| 2026-02 | 2241 | 7.37% |
| 2026-01 | 2225 | 7.31% |
| 2025-12 | 1761 | 5.79% |
| 2025-11 | 2070 | 6.81% |
| 2025-10 | 414 | 1.36% |
Active Stores by Launch Year
Currently, 138,422 active stores in Poland are tracked in our database , with the most stores launched in 2026 (27,279 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27,279 active stores
16,497 active stores
10,817 active stores
8,694 active stores
6,712 active stores
8,272 active stores
8,588 active stores
6,379 active stores
5,347 active stores
5,033 active stores
3,872 active stores
3,308 active stores
3,422 active stores
4,076 active stores
2,842 active stores
Distribution by Launch Year
19.7% of tracked active stores
11.9% of tracked active stores
7.8% of tracked active stores
6.3% of tracked active stores
4.8% of tracked active stores
6.0% of tracked active stores
6.2% of tracked active stores
4.6% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
2.9% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 27279 | 19.71% |
| 2025 | 16497 | 11.92% |
| 2024 | 10817 | 7.81% |
| 2023 | 8694 | 6.28% |
| 2022 | 6712 | 4.85% |
| 2021 | 8272 | 5.98% |
| 2020 | 8588 | 6.20% |
| 2019 | 6379 | 4.61% |
| 2018 | 5347 | 3.86% |
| 2017 | 5033 | 3.64% |
| 2016 | 3872 | 2.80% |
| 2015 | 3308 | 2.39% |
| 2014 | 3422 | 2.47% |
| 2013 | 4076 | 2.94% |
| 2012 | 2842 | 2.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoper - Toys & Games
Shopify
Custom - Furniture & Home Decor
Shopify
Shopify - Electronics & Technology
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 140.8k | 100.00% |
| Emails | 121.5k | 86.27% |
| Phones | 107.2k | 76.10% |
| Ecommerce platform | 140.8k | 100.00% |
| Couriers | 90.3k | 64.10% |
| Payment Providers | 105.4k | 74.83% |
| Categories | 125.5k | 89.15% |
| Social Media | 76.7k | 54.50% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 140.8k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 140.8k verified Poland e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.9% of displayed detection occurrences (68,348 occurrences) , followed by Instagram (31.2%) and YouTube (11.1%) .
Base: 180,538 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
68,348 occurrences
56,417 occurrences
19,983 occurrences
13,136 occurrences
7,712 occurrences
5,861 occurrences
5,226 occurrences
2,494 occurrences
1,146 occurrences
215 occurrences
Visual Distribution
68,348 occurrences
56,417 occurrences
19,983 occurrences
13,136 occurrences
7,712 occurrences
5,861 occurrences
5,226 occurrences
2,494 occurrences
1,146 occurrences
215 occurrences