Poland E-commerce Market
Explore 136.7k verified e-commerce stores in the Poland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 211.8k with e-commerce signals. 136.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 38.9% of stores with physical delivery (49,783 stores) , followed by Custom (15.7%) and PrestaShop (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
49,783 stores
20,135 stores
17,050 stores
15,375 stores
12,206 stores
4,296 stores
4,181 stores
2,243 stores
1,686 stores
940 stores
Visual Distribution
49,783 stores
20,135 stores
17,050 stores
15,375 stores
12,206 stores
4,296 stores
4,181 stores
2,243 stores
1,686 stores
940 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 49783 | 38.92% |
| Custom | 20135 | 15.74% |
| PrestaShop | 17050 | 13.33% |
| Shoper | 15375 | 12.02% |
| Shopify | 12206 | 9.54% |
| ShopGold | 4296 | 3.36% |
| IdoSell Shop | 4181 | 3.27% |
| Sky-Shop | 2243 | 1.75% |
| Magento | 1686 | 1.32% |
| Wix eCommerce | 940 | 0.73% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 56.6% share of all Poland e-commerce stores (110,817) , with Custom at 10.3% and PrestaShop at 9.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
110,817 stores
20,135 stores
18,207 stores
15,727 stores
13,038 stores
4,483 stores
4,238 stores
2,280 stores
2,145 stores
4,582 stores
Visual Distribution
110,817 stores
20,135 stores
18,207 stores
15,727 stores
13,038 stores
4,483 stores
4,238 stores
2,280 stores
2,145 stores
4,582 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 110817 | 56.64% |
| Custom | 20135 | 10.29% |
| PrestaShop | 18207 | 9.31% |
| Shoper | 15727 | 8.04% |
| Shopify | 13038 | 6.66% |
| ShopGold | 4483 | 2.29% |
| IdoSell Shop | 4238 | 2.17% |
| Sky-Shop | 2280 | 1.17% |
| Magento | 2145 | 1.10% |
| Wix eCommerce | 4582 | 2.34% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (17,453 stores) , followed by Health & Beauty (12.2%) and Home & Garden (10.3%) .
Base: 116,247 AI-verified stores with physical delivery and detected product categories (85.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
17,453 stores
14,134 stores
11,998 stores
8,520 stores
8,362 stores
7,627 stores
7,410 stores
7,184 stores
6,619 stores
5,718 stores
Visual Distribution
17,453 stores
14,134 stores
11,998 stores
8,520 stores
8,362 stores
7,627 stores
7,410 stores
7,184 stores
6,619 stores
5,718 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 17453 | 15.01% |
| Health & Beauty | 14134 | 12.16% |
| Home & Garden | 11998 | 10.32% |
| Tools & Hardware | 8520 | 7.33% |
| Food & Beverages | 8362 | 7.19% |
| Sporting Goods & Outdoor Gear | 7627 | 6.56% |
| Arts & Entertainment | 7410 | 6.37% |
| Business & Industrial | 7184 | 6.18% |
| Electronics & Technology | 6619 | 5.69% |
| Vehicles & Parts | 5718 | 4.92% |
Payment Providers Distribution
Przelewy24 stores with 16.0% among AI-verified physical stores (25,720 stores) , followed by BLIK (14.8%) and MasterCard (12.5%) .
Base: 65,365 AI-verified physical stores with detectable payment providers (47.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
25,720 stores
23,850 stores
20,074 stores
18,642 stores
17,600 stores
11,336 stores
10,550 stores
9,460 stores
7,806 stores
3,601 stores
Visual Distribution
25,720 stores
23,850 stores
20,074 stores
18,642 stores
17,600 stores
11,336 stores
10,550 stores
9,460 stores
7,806 stores
3,601 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 25720 | 16.01% |
| BLIK | 23850 | 14.84% |
| MasterCard | 20074 | 12.49% |
| PayU | 18642 | 11.60% |
| PayPal | 17600 | 10.95% |
| Google Pay | 11336 | 7.06% |
| PayPro | 10550 | 6.57% |
| Apple Pay | 9460 | 5.89% |
| PayPo | 7806 | 4.86% |
| Stripe Connect | 3601 | 2.24% |
Shipping Carriers Distribution
InPost stores with 32.8% among AI-verified physical stores (41,349 stores) , followed by DPD (23.2%) and DHL (10.4%) .
Base: 62,504 AI-verified physical stores with detectable shipping carriers (45.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
41,349 stores
29,314 stores
13,120 stores
12,564 stores
9,061 stores
7,514 stores
5,423 stores
3,256 stores
1,321 stores
788 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 41349 | 32.79% |
| DPD | 29314 | 23.25% |
| DHL | 13120 | 10.41% |
| Poczta Polska | 12564 | 9.96% |
| UPS | 9061 | 7.19% |
| GLS | 7514 | 5.96% |
| Orlen | 5423 | 4.30% |
| FedEx | 3256 | 2.58% |
| Zabka | 1321 | 1.05% |
| Raben | 788 | 0.62% |
Store Launch Timeline
Over the past 12 months, 27,099 new stores were launched in Poland , with the highest activity in 2026-05 (3,415 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,415 stores launched
2,955 stores launched
2,714 stores launched
2,358 stores launched
2,513 stores launched
2,033 stores launched
2,367 stores launched
2,396 stores launched
2,023 stores launched
1,758 stores launched
1,853 stores launched
714 stores launched
Monthly Trend
12.6% of last 12 months
10.9% of last 12 months
10.0% of last 12 months
8.7% of last 12 months
9.3% of last 12 months
7.5% of last 12 months
8.7% of last 12 months
8.8% of last 12 months
7.5% of last 12 months
6.5% of last 12 months
6.8% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3415 | 12.60% |
| 2026-04 | 2955 | 10.90% |
| 2026-03 | 2714 | 10.02% |
| 2026-02 | 2358 | 8.70% |
| 2026-01 | 2513 | 9.27% |
| 2025-12 | 2033 | 7.50% |
| 2025-11 | 2367 | 8.73% |
| 2025-10 | 2396 | 8.84% |
| 2025-09 | 2023 | 7.47% |
| 2025-08 | 1758 | 6.49% |
| 2025-07 | 1853 | 6.84% |
| 2025-06 | 714 | 2.63% |
Active Stores by Launch Year
Currently, 135,056 active stores in Poland are tracked in our database , with the most stores launched in 2026 (14,159 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,159 active stores
20,653 active stores
12,150 active stores
9,236 active stores
7,189 active stores
8,649 active stores
8,928 active stores
6,662 active stores
5,641 active stores
5,294 active stores
4,078 active stores
3,518 active stores
3,589 active stores
4,310 active stores
2,970 active stores
Distribution by Launch Year
10.5% of tracked active stores
15.3% of tracked active stores
9.0% of tracked active stores
6.8% of tracked active stores
5.3% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
3.2% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14159 | 10.48% |
| 2025 | 20653 | 15.29% |
| 2024 | 12150 | 9.00% |
| 2023 | 9236 | 6.84% |
| 2022 | 7189 | 5.32% |
| 2021 | 8649 | 6.40% |
| 2020 | 8928 | 6.61% |
| 2019 | 6662 | 4.93% |
| 2018 | 5641 | 4.18% |
| 2017 | 5294 | 3.92% |
| 2016 | 4078 | 3.02% |
| 2015 | 3518 | 2.60% |
| 2014 | 3589 | 2.66% |
| 2013 | 4310 | 3.19% |
| 2012 | 2970 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
Shopify - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 136.7k | 100.00% |
| Emails | 95.5k | 69.89% |
| Phones | 90.6k | 66.27% |
| Ecommerce platform | 136.7k | 100.00% |
| Couriers | 62.5k | 45.74% |
| Payment Providers | 65.4k | 47.83% |
| Categories | 121.2k | 88.70% |
| Social Media | 77.2k | 56.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 136.7k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Poland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 136.7k verified Poland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 37.9% among stores with at least one detectable social profile (69,447 stores) , followed by Instagram (30.7%) and YouTube (11.4%) .
Base: 77,154 stores with any detectable social profile (56.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
69,447 stores
56,278 stores
20,951 stores
12,152 stores
7,819 stores
6,831 stores
5,684 stores
2,529 stores
1,178 stores
319 stores
Visual Distribution
69,447 stores
56,278 stores
20,951 stores
12,152 stores
7,819 stores
6,831 stores
5,684 stores
2,529 stores
1,178 stores
319 stores