Poland E-commerce Database
Explore 153.2k e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.9% of stores with physical delivery (55,325 stores) , followed by Shopify (14.1%) and Custom (13.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
55,325 stores
20,505 stores
19,792 stores
19,644 stores
16,490 stores
4,352 stores
4,041 stores
2,511 stores
1,856 stores
1,316 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 55325 | 37.94% |
| Shopify | 20505 | 14.06% |
| Custom | 19792 | 13.57% |
| PrestaShop | 19644 | 13.47% |
| Shoper | 16490 | 11.31% |
| ShopGold | 4352 | 2.98% |
| IdoSell Shop | 4041 | 2.77% |
| Sky-Shop | 2511 | 1.72% |
| Magento | 1856 | 1.27% |
| Wix eCommerce | 1316 | 0.90% |
All Stores Distribution
WooCommerce holds 53.0% share of all Poland e-commerce stores (109,019) , with Shopify at 10.2% and Custom at 9.6% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
109,019 stores
21,094 stores
19,792 stores
20,388 stores
16,942 stores
4,448 stores
4,072 stores
2,532 stores
2,262 stores
5,256 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 109019 | 52.97% |
| Shopify | 21094 | 10.25% |
| Custom | 19792 | 9.62% |
| PrestaShop | 20388 | 9.91% |
| Shoper | 16942 | 8.23% |
| ShopGold | 4448 | 2.16% |
| IdoSell Shop | 4072 | 1.98% |
| Sky-Shop | 2532 | 1.23% |
| Magento | 2262 | 1.10% |
| Wix eCommerce | 5256 | 2.55% |
Categories Distribution
Clothing & Accessories leads with 18.6% of all stores (21,153 stores) , followed by Health & Beauty (14.9%) and Home & Garden (10.0%) .
Top 10 Categories
21,153 stores
16,940 stores
11,332 stores
8,813 stores
8,164 stores
8,075 stores
5,570 stores
5,305 stores
4,919 stores
4,903 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 21153 | 18.62% |
| Health & Beauty | 16940 | 14.91% |
| Home & Garden | 11332 | 9.98% |
| Furniture & Home Decor | 8813 | 7.76% |
| Electronics & Technology | 8164 | 7.19% |
| Food & Beverages | 8075 | 7.11% |
| Tools & Hardware | 5570 | 4.90% |
| Vehicles & Parts | 5305 | 4.67% |
| Business & Industrial | 4919 | 4.33% |
| Jewelry & Watches | 4903 | 4.32% |
| Gifts & Special Occasions | 4582 | 4.03% |
| Sporting Goods & Outdoor Gear | 4354 | 3.83% |
| Pets & Pet Supplies | 3566 | 3.14% |
| Arts & Entertainment | 3114 | 2.74% |
| Toys & Games | 2796 | 2.46% |
Payment Providers Distribution
Przelewy24 leads with 16.4% among AI-verified physical stores (27,005 stores) , followed by BLIK (14.1%) and MasterCard (13.0%) .
Base: 69,276 AI-verified physical stores with detectable payment providers (45.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
27,005 stores
23,189 stores
21,384 stores
19,812 stores
17,439 stores
10,859 stores
10,689 stores
9,482 stores
7,873 stores
3,851 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 27005 | 16.41% |
| BLIK | 23189 | 14.09% |
| MasterCard | 21384 | 13.00% |
| PayU | 19812 | 12.04% |
| PayPal | 17439 | 10.60% |
| Google Pay | 10859 | 6.60% |
| PayPro | 10689 | 6.50% |
| Apple Pay | 9482 | 5.76% |
| PayPo | 7873 | 4.78% |
| Tpay | 3851 | 2.34% |
| Stripe Connect | 3316 | 2.02% |
| VISA | 2817 | 1.71% |
| Klarna | 2697 | 1.64% |
| DotPay | 2200 | 1.34% |
| American Express | 1927 | 1.17% |
Shipping Carriers Distribution
InPost leads with 32.6% among AI-verified physical stores (40,965 stores) , followed by DPD (23.5%) and DHL (10.5%) .
Base: 64,002 AI-verified physical stores with detectable shipping carriers (41.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 40965 | 32.61% |
| DPD | 29467 | 23.46% |
| DHL | 13218 | 10.52% |
| Poczta Polska | 12591 | 10.02% |
| UPS | 9280 | 7.39% |
| GLS | 7257 | 5.78% |
| Orlen | 5126 | 4.08% |
| FedEx | 3270 | 2.60% |
| Zabka | 1284 | 1.02% |
| Raben | 715 | 0.57% |
| Hermes | 660 | 0.53% |
| TNT | 570 | 0.45% |
| Schenker | 463 | 0.37% |
| USPS | 382 | 0.30% |
| Paczka w Ruchu | 380 | 0.30% |
Store Launch Timeline
Over the past 12 months, 35,857 new stores were launched in Poland , with the highest activity in 2025-12 (3,128 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,128 stores launched
4,058 stores launched
4,103 stores launched
3,332 stores launched
3,120 stores launched
3,217 stores launched
2,721 stores launched
2,919 stores launched
2,690 stores launched
2,940 stores launched
2,555 stores launched
1,074 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 3128 | 8.72% |
| 2025-11 | 4058 | 11.32% |
| 2025-10 | 4103 | 11.44% |
| 2025-09 | 3332 | 9.29% |
| 2025-08 | 3120 | 8.70% |
| 2025-07 | 3217 | 8.97% |
| 2025-06 | 2721 | 7.59% |
| 2025-05 | 2919 | 8.14% |
| 2025-04 | 2690 | 7.50% |
| 2025-03 | 2940 | 8.20% |
| 2025-02 | 2555 | 7.13% |
| 2025-01 | 1074 | 3.00% |
Active Stores by Launch Year
Currently, 149,747 active stores in Poland are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
36,975 active stores
15,256 active stores
11,081 active stores
8,256 active stores
9,654 active stores
10,059 active stores
7,352 active stores
6,151 active stores
5,740 active stores
4,479 active stores
3,772 active stores
3,861 active stores
4,794 active stores
3,182 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.00% |
| 2025 | 36975 | 24.69% |
| 2024 | 15256 | 10.19% |
| 2023 | 11081 | 7.40% |
| 2022 | 8256 | 5.51% |
| 2021 | 9654 | 6.45% |
| 2020 | 10059 | 6.72% |
| 2019 | 7352 | 4.91% |
| 2018 | 6151 | 4.11% |
| 2017 | 5740 | 3.83% |
| 2016 | 4479 | 2.99% |
| 2015 | 3772 | 2.52% |
| 2014 | 3861 | 2.58% |
| 2013 | 4794 | 3.20% |
| 2012 | 3182 | 2.12% |
| 2011 | 2992 | 2.00% |
| 2010 | 2709 | 1.81% |
| 2009 | 2624 | 1.75% |
| 2008 | 2145 | 1.43% |
| 2007 | 1776 | 1.19% |
| 2006 | 1407 | 0.94% |
| 2005 | 1128 | 0.75% |
| 2004 | 1016 | 0.68% |
| 2003 | 893 | 0.60% |
| 2002 | 642 | 0.43% |
| 2001 | 907 | 0.61% |
| 2000 | 444 | 0.30% |
| 1999 | 252 | 0.17% |
| 1998 | 117 | 0.08% |
| 1997 | 57 | 0.04% |
| 1996 | 15 | 0.01% |
| 1995 | 8 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Poland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Shopify
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 153.2k | 100.00% |
| Emails | 110.2k | 71.91% |
| Phones | 62.2k | 40.57% |
| Ecommerce platform | 153.2k | 100.00% |
| Couriers | 64.0k | 41.77% |
| Payment Providers | 69.3k | 45.21% |
| Categories | 119.8k | 78.18% |
| Social Media | 82.2k | 53.67% |
Starter Package
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Maximize Your ROI
Use our detailed Poland E-commerce Database to:
Gain actionable insights into 153.2k physical stores in Poland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Poland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Poland E-commerce Database?
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Our database covers over 153.2k Poland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 38.1% among stores with at least one detectable social profile (73,524 stores) , followed by Instagram (30.9%) and YouTube (11.1%) .
Base: 82,231 stores with any detectable social profile (53.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
73,524 stores
59,557 stores
21,457 stores
12,405 stores
8,319 stores
6,902 stores
6,561 stores
2,452 stores
1,215 stores
348 stores
Visual Distribution