Poland E-commerce Market
Explore 136.7k verified e-commerce stores in the Poland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 211.8k with e-commerce signals. 136.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 36.4% of stores with physical delivery (49,783 stores) , followed by Custom (14.7%) and PrestaShop (12.5%) .
Base: 136,654 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
49,783 stores
20,135 stores
17,050 stores
15,375 stores
12,206 stores
4,296 stores
4,181 stores
2,243 stores
1,686 stores
940 stores
Visual Distribution
49,783 stores
20,135 stores
17,050 stores
15,375 stores
12,206 stores
4,296 stores
4,181 stores
2,243 stores
1,686 stores
940 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 49783 | 36.43% |
| Custom | 20135 | 14.73% |
| PrestaShop | 17050 | 12.48% |
| Shoper | 15375 | 11.25% |
| Shopify | 12206 | 8.93% |
| ShopGold | 4296 | 3.14% |
| IdoSell Shop | 4181 | 3.06% |
| Sky-Shop | 2243 | 1.64% |
| Magento | 1686 | 1.23% |
| Wix eCommerce | 940 | 0.69% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 52.3% share of detected Poland e-commerce signals (110,817) , with Custom at 9.5% and PrestaShop at 8.6% (June 2026) .
Base: 211,786 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
110,817 websites
20,135 websites
18,207 websites
15,727 websites
13,038 websites
4,483 websites
4,238 websites
2,280 websites
2,145 websites
4,582 websites
Visual Distribution
110,817 websites
20,135 websites
18,207 websites
15,727 websites
13,038 websites
4,483 websites
4,238 websites
2,280 websites
2,145 websites
4,582 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 110817 | 52.32% |
| Custom | 20135 | 9.51% |
| PrestaShop | 18207 | 8.60% |
| Shoper | 15727 | 7.43% |
| Shopify | 13038 | 6.16% |
| ShopGold | 4483 | 2.12% |
| IdoSell Shop | 4238 | 2.00% |
| Sky-Shop | 2280 | 1.08% |
| Magento | 2145 | 1.01% |
| Wix eCommerce | 4582 | 2.16% |
Categories Distribution
Clothing & Accessories stores with 12.8% of all stores (17,453 stores) , followed by Health & Beauty (10.3%) and Home & Garden (8.8%) .
Base: 136,654 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
17,453 stores
14,134 stores
11,998 stores
8,520 stores
8,362 stores
7,627 stores
7,410 stores
7,184 stores
6,619 stores
5,718 stores
Visual Distribution
17,453 stores
14,134 stores
11,998 stores
8,520 stores
8,362 stores
7,627 stores
7,410 stores
7,184 stores
6,619 stores
5,718 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 17453 | 12.77% |
| Health & Beauty | 14134 | 10.34% |
| Home & Garden | 11998 | 8.78% |
| Tools & Hardware | 8520 | 6.23% |
| Food & Beverages | 8362 | 6.12% |
| Sporting Goods & Outdoor Gear | 7627 | 5.58% |
| Arts & Entertainment | 7410 | 5.42% |
| Business & Industrial | 7184 | 5.26% |
| Electronics & Technology | 6619 | 4.84% |
| Vehicles & Parts | 5718 | 4.18% |
Payment Providers Distribution
Przelewy24 accounts for 17.3% of displayed detection occurrences (25,720 occurrences) , followed by BLIK (16.0%) and MasterCard (13.5%) .
Base: 148,639 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
25,720 occurrences
23,850 occurrences
20,074 occurrences
18,642 occurrences
17,600 occurrences
11,336 occurrences
10,550 occurrences
9,460 occurrences
7,806 occurrences
3,601 occurrences
Visual Distribution
25,720 occurrences
23,850 occurrences
20,074 occurrences
18,642 occurrences
17,600 occurrences
11,336 occurrences
10,550 occurrences
9,460 occurrences
7,806 occurrences
3,601 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Przelewy24 | 25720 | 17.30% |
| BLIK | 23850 | 16.05% |
| MasterCard | 20074 | 13.51% |
| PayU | 18642 | 12.54% |
| PayPal | 17600 | 11.84% |
| Google Pay | 11336 | 7.63% |
| PayPro | 10550 | 7.10% |
| Apple Pay | 9460 | 6.36% |
| PayPo | 7806 | 5.25% |
| Stripe Connect | 3601 | 2.42% |
Shipping Carriers Distribution
InPost accounts for 33.4% of displayed detection occurrences (41,349 occurrences) , followed by DPD (23.7%) and DHL (10.6%) .
Base: 123,710 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
41,349 occurrences
29,314 occurrences
13,120 occurrences
12,564 occurrences
9,061 occurrences
7,514 occurrences
5,423 occurrences
3,256 occurrences
1,321 occurrences
788 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 41349 | 33.42% |
| DPD | 29314 | 23.70% |
| DHL | 13120 | 10.61% |
| Poczta Polska | 12564 | 10.16% |
| UPS | 9061 | 7.32% |
| GLS | 7514 | 6.07% |
| Orlen | 5423 | 4.38% |
| FedEx | 3256 | 2.63% |
| Zabka | 1321 | 1.07% |
| Raben | 788 | 0.64% |
Store Launch Timeline
Over the past 12 months, 27,099 new stores were launched in Poland , with the highest activity in 2026-05 (3,415 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,415 stores launched
2,955 stores launched
2,714 stores launched
2,358 stores launched
2,513 stores launched
2,033 stores launched
2,367 stores launched
2,396 stores launched
2,023 stores launched
1,758 stores launched
1,853 stores launched
714 stores launched
Monthly Trend
12.6% of last 12 months
10.9% of last 12 months
10.0% of last 12 months
8.7% of last 12 months
9.3% of last 12 months
7.5% of last 12 months
8.7% of last 12 months
8.8% of last 12 months
7.5% of last 12 months
6.5% of last 12 months
6.8% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3415 | 12.60% |
| 2026-04 | 2955 | 10.90% |
| 2026-03 | 2714 | 10.02% |
| 2026-02 | 2358 | 8.70% |
| 2026-01 | 2513 | 9.27% |
| 2025-12 | 2033 | 7.50% |
| 2025-11 | 2367 | 8.73% |
| 2025-10 | 2396 | 8.84% |
| 2025-09 | 2023 | 7.47% |
| 2025-08 | 1758 | 6.49% |
| 2025-07 | 1853 | 6.84% |
| 2025-06 | 714 | 2.63% |
Active Stores by Launch Year
Currently, 135,056 active stores in Poland are tracked in our database , with the most stores launched in 2026 (14,159 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,159 active stores
20,653 active stores
12,150 active stores
9,236 active stores
7,189 active stores
8,649 active stores
8,928 active stores
6,662 active stores
5,641 active stores
5,294 active stores
4,078 active stores
3,518 active stores
3,589 active stores
4,310 active stores
2,970 active stores
Distribution by Launch Year
10.5% of tracked active stores
15.3% of tracked active stores
9.0% of tracked active stores
6.8% of tracked active stores
5.3% of tracked active stores
6.4% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
3.2% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14159 | 10.48% |
| 2025 | 20653 | 15.29% |
| 2024 | 12150 | 9.00% |
| 2023 | 9236 | 6.84% |
| 2022 | 7189 | 5.32% |
| 2021 | 8649 | 6.40% |
| 2020 | 8928 | 6.61% |
| 2019 | 6662 | 4.93% |
| 2018 | 5641 | 4.18% |
| 2017 | 5294 | 3.92% |
| 2016 | 4078 | 3.02% |
| 2015 | 3518 | 2.60% |
| 2014 | 3589 | 2.66% |
| 2013 | 4310 | 3.19% |
| 2012 | 2970 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
Shopify - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 136.7k | 100.00% |
| Emails | 95.5k | 69.89% |
| Phones | 90.6k | 66.27% |
| Ecommerce platform | 136.7k | 100.00% |
| Couriers | 62.5k | 45.74% |
| Payment Providers | 65.4k | 47.83% |
| Categories | 121.2k | 88.70% |
| Social Media | 77.2k | 56.46% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 136.7k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 136.7k verified Poland e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.9% of displayed detection occurrences (69,447 occurrences) , followed by Instagram (30.7%) and YouTube (11.4%) .
Base: 183,188 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
69,447 occurrences
56,278 occurrences
20,951 occurrences
12,152 occurrences
7,819 occurrences
6,831 occurrences
5,684 occurrences
2,529 occurrences
1,178 occurrences
319 occurrences
Visual Distribution
69,447 occurrences
56,278 occurrences
20,951 occurrences
12,152 occurrences
7,819 occurrences
6,831 occurrences
5,684 occurrences
2,529 occurrences
1,178 occurrences
319 occurrences