Poland E-commerce Database
Explore 180.2k e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 35.0% of stores with physical delivery (61,537 stores) , followed by WooCommerce (32.5%) and PrestaShop (9.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
61,537 stores
57,203 stores
17,083 stores
15,971 stores
13,866 stores
3,915 stores
2,356 stores
1,521 stores
1,347 stores
1,176 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 61537 | 34.97% |
| WooCommerce | 57203 | 32.51% |
| PrestaShop | 17083 | 9.71% |
| Shoper | 15971 | 9.08% |
| Shopify | 13866 | 7.88% |
| IdoSell Shop | 3915 | 2.22% |
| Sky-Shop | 2356 | 1.34% |
| Magento | 1521 | 0.86% |
| Wix eCommerce | 1347 | 0.77% |
| Sellingo | 1176 | 0.67% |
All Stores Distribution
Custom holds 26.1% share of all Poland e-commerce stores (61,537) , with WooCommerce at 44.3% and PrestaShop at 8.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
61,537 stores
104,530 stores
19,154 stores
17,300 stores
17,892 stores
4,143 stores
2,579 stores
2,064 stores
5,219 stores
1,615 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 61537 | 26.07% |
| WooCommerce | 104530 | 44.29% |
| PrestaShop | 19154 | 8.11% |
| Shoper | 17300 | 7.33% |
| Shopify | 17892 | 7.58% |
| IdoSell Shop | 4143 | 1.76% |
| Sky-Shop | 2579 | 1.09% |
| Magento | 2064 | 0.87% |
| Wix eCommerce | 5219 | 2.21% |
| Sellingo | 1615 | 0.68% |
Categories Distribution
Clothing & Accessories leads with 15.2% of all stores (20,943 stores) , followed by Health & Beauty (14.2%) and Home & Garden (9.4%) .
Top 10 Categories
20,943 stores
19,624 stores
12,920 stores
10,738 stores
9,984 stores
9,954 stores
9,697 stores
8,663 stores
7,362 stores
5,475 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 20943 | 15.21% |
| Health & Beauty | 19624 | 14.25% |
| Home & Garden | 12920 | 9.38% |
| Furniture & Home Decor | 10738 | 7.80% |
| Business & Industrial | 9984 | 7.25% |
| Food & Beverages | 9954 | 7.23% |
| Electronics & Technology | 9697 | 7.04% |
| Vehicles & Parts | 8663 | 6.29% |
| Tools & Hardware | 7362 | 5.35% |
| Gifts & Special Occasions | 5475 | 3.98% |
| Sporting Goods & Outdoor Gear | 5344 | 3.88% |
| Jewelry & Watches | 4970 | 3.61% |
| Arts & Entertainment | 4318 | 3.14% |
| Pets & Pet Supplies | 4213 | 3.06% |
| Books & Media | 3519 | 2.56% |
Payment Providers Distribution
Przelewy24 leads with 16.4% among AI-verified physical stores (25,935 stores) , followed by BLIK (13.9%) and MasterCard (13.2%) .
Base: 68,311 AI-verified physical stores with detectable payment providers (37.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
25,935 stores
21,978 stores
20,817 stores
19,269 stores
17,040 stores
10,673 stores
10,146 stores
8,671 stores
7,514 stores
3,618 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 25935 | 16.44% |
| BLIK | 21978 | 13.93% |
| MasterCard | 20817 | 13.20% |
| PayU | 19269 | 12.22% |
| PayPal | 17040 | 10.80% |
| PayPro | 10673 | 6.77% |
| Google Pay | 10146 | 6.43% |
| Apple Pay | 8671 | 5.50% |
| PayPo | 7514 | 4.76% |
| Tpay | 3618 | 2.29% |
| Stripe Connect | 3177 | 2.01% |
| VISA | 2520 | 1.60% |
| Klarna | 2470 | 1.57% |
| DotPay | 2114 | 1.34% |
| American Express | 1795 | 1.14% |
Shipping Carriers Distribution
InPost leads with 32.0% among AI-verified physical stores (38,743 stores) , followed by DPD (23.3%) and DHL (10.5%) .
Base: 62,527 AI-verified physical stores with detectable shipping carriers (34.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 38743 | 32.00% |
| DPD | 28246 | 23.33% |
| DHL | 12687 | 10.48% |
| Poczta Polska | 12269 | 10.13% |
| UPS | 9219 | 7.61% |
| GLS | 6997 | 5.78% |
| Orlen | 5038 | 4.16% |
| FedEx | 3177 | 2.62% |
| Zabka | 1405 | 1.16% |
| Raben | 751 | 0.62% |
| Hermes | 678 | 0.56% |
| TNT | 646 | 0.53% |
| Schenker | 471 | 0.39% |
| Paczka w Ruchu | 392 | 0.32% |
| Geis | 355 | 0.29% |
Store Launch Timeline
Over the past 12 months, 36,224 new stores were launched in Poland , with the highest activity in 2025-10 (4,717 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,717 stores launched
3,865 stores launched
3,534 stores launched
3,433 stores launched
2,825 stores launched
2,931 stores launched
2,786 stores launched
3,166 stores launched
2,775 stores launched
2,911 stores launched
2,049 stores launched
1,232 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4717 | 13.02% |
| 2025-09 | 3865 | 10.67% |
| 2025-08 | 3534 | 9.76% |
| 2025-07 | 3433 | 9.48% |
| 2025-06 | 2825 | 7.80% |
| 2025-05 | 2931 | 8.09% |
| 2025-04 | 2786 | 7.69% |
| 2025-03 | 3166 | 8.74% |
| 2025-02 | 2775 | 7.66% |
| 2025-01 | 2911 | 8.04% |
| 2024-12 | 2049 | 5.66% |
| 2024-11 | 1232 | 3.40% |
Active Stores by Launch Year
Currently, 178,406 active stores in Poland are tracked in our database , with the most stores launched in 2025 (33,033 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
33,033 active stores
18,883 active stores
13,516 active stores
10,936 active stores
12,056 active stores
12,429 active stores
9,312 active stores
7,972 active stores
7,331 active stores
5,751 active stores
4,877 active stores
4,915 active stores
6,188 active stores
4,197 active stores
4,015 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 33033 | 18.52% |
| 2024 | 18883 | 10.58% |
| 2023 | 13516 | 7.58% |
| 2022 | 10936 | 6.13% |
| 2021 | 12056 | 6.76% |
| 2020 | 12429 | 6.97% |
| 2019 | 9312 | 5.22% |
| 2018 | 7972 | 4.47% |
| 2017 | 7331 | 4.11% |
| 2016 | 5751 | 3.22% |
| 2015 | 4877 | 2.73% |
| 2014 | 4915 | 2.75% |
| 2013 | 6188 | 3.47% |
| 2012 | 4197 | 2.35% |
| 2011 | 4015 | 2.25% |
| 2010 | 3703 | 2.08% |
| 2009 | 3474 | 1.95% |
| 2008 | 2895 | 1.62% |
| 2007 | 2562 | 1.44% |
| 2006 | 1987 | 1.11% |
| 2005 | 1663 | 0.93% |
| 2004 | 1500 | 0.84% |
| 2003 | 1320 | 0.74% |
| 2002 | 1006 | 0.56% |
| 2001 | 1468 | 0.82% |
| 2000 | 709 | 0.40% |
| 1999 | 393 | 0.22% |
| 1998 | 203 | 0.11% |
| 1997 | 79 | 0.04% |
| 1996 | 20 | 0.01% |
| 1995 | 13 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Poland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Custom
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 180.2k | 100.00% |
| Emails | 132.0k | 73.25% |
| Phones | 77.9k | 43.24% |
| Ecommerce platform | 180.2k | 100.00% |
| Couriers | 62.5k | 34.69% |
| Payment Providers | 68.3k | 37.90% |
| Categories | 145.1k | 80.53% |
| Social Media | 95.3k | 52.87% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Poland E-commerce Database to:
Gain actionable insights into 180.2k physical stores in Poland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Poland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Poland E-commerce Database?
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Our database covers over 180.2k Poland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.0% among stores with at least one detectable social profile (84,365 stores) , followed by Instagram (29.2%) and YouTube (11.4%) .
Base: 95,275 stores with any detectable social profile (52.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
84,365 stores
63,097 stores
24,702 stores
12,035 stores
8,729 stores
8,597 stores
8,334 stores
4,003 stores
2,086 stores
362 stores
Visual Distribution