Poland E-commerce Database
Explore 140.3k verified e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 216.1k with e-commerce signals. 140.3k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.3% of stores with physical delivery (49,954 stores) , followed by Custom (15.7%) and PrestaShop (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
49,954 stores
21,022 stores
18,029 stores
16,125 stores
14,783 stores
4,296 stores
4,233 stores
2,453 stores
1,769 stores
1,105 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 49954 | 37.34% |
| Custom | 21022 | 15.72% |
| PrestaShop | 18029 | 13.48% |
| Shoper | 16125 | 12.05% |
| Shopify | 14783 | 11.05% |
| ShopGold | 4296 | 3.21% |
| IdoSell Shop | 4233 | 3.16% |
| Sky-Shop | 2453 | 1.83% |
| Magento | 1769 | 1.32% |
| Sellingo | 1105 | 0.83% |
All Stores Distribution
WooCommerce holds 56.5% share of all Poland e-commerce stores (113,093) , with Custom at 10.5% and PrestaShop at 9.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
113,093 stores
21,022 stores
19,164 stores
16,578 stores
15,591 stores
4,434 stores
4,277 stores
2,481 stores
2,238 stores
1,137 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 113093 | 56.54% |
| Custom | 21022 | 10.51% |
| PrestaShop | 19164 | 9.58% |
| Shoper | 16578 | 8.29% |
| Shopify | 15591 | 7.79% |
| ShopGold | 4434 | 2.22% |
| IdoSell Shop | 4277 | 2.14% |
| Sky-Shop | 2481 | 1.24% |
| Magento | 2238 | 1.12% |
| Sellingo | 1137 | 0.57% |
Categories Distribution
Clothing & Accessories leads with 18.3% of all stores (19,876 stores) , followed by Health & Beauty (15.8%) and Home & Garden (10.0%) .
Base: 108,343 AI-verified stores with physical delivery and detected product categories (77.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
19,876 stores
17,075 stores
10,795 stores
8,360 stores
7,705 stores
7,497 stores
5,370 stores
5,150 stores
4,692 stores
4,458 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 19876 | 18.35% |
| Health & Beauty | 17075 | 15.76% |
| Home & Garden | 10795 | 9.96% |
| Furniture & Home Decor | 8360 | 7.72% |
| Food & Beverages | 7705 | 7.11% |
| Electronics & Technology | 7497 | 6.92% |
| Tools & Hardware | 5370 | 4.96% |
| Vehicles & Parts | 5150 | 4.75% |
| Jewelry & Watches | 4692 | 4.33% |
| Business & Industrial | 4458 | 4.11% |
| Gifts & Special Occasions | 4441 | 4.10% |
| Sporting Goods & Outdoor Gear | 4182 | 3.86% |
| Pets & Pet Supplies | 3391 | 3.13% |
| Arts & Entertainment | 2826 | 2.61% |
| Toys & Games | 2525 | 2.33% |
Payment Providers Distribution
Przelewy24 leads with 15.6% among AI-verified physical stores (26,772 stores) , followed by BLIK (14.0%) and PayU (12.3%) .
Base: 69,410 AI-verified physical stores with detectable payment providers (49.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26,772 stores
23,957 stores
21,189 stores
21,104 stores
18,705 stores
13,203 stores
10,818 stores
9,725 stores
9,714 stores
3,691 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 26772 | 15.60% |
| BLIK | 23957 | 13.96% |
| PayU | 21189 | 12.34% |
| MasterCard | 21104 | 12.29% |
| PayPal | 18705 | 10.90% |
| Google Pay | 13203 | 7.69% |
| PayPro | 10818 | 6.30% |
| Apple Pay | 9725 | 5.67% |
| PayPo | 9714 | 5.66% |
| Tpay | 3691 | 2.15% |
| Stripe Connect | 3232 | 1.88% |
| VISA | 2821 | 1.64% |
| Klarna | 2677 | 1.56% |
| DotPay | 2113 | 1.23% |
| American Express | 1942 | 1.13% |
Shipping Carriers Distribution
InPost leads with 33.2% among AI-verified physical stores (44,503 stores) , followed by DPD (22.9%) and DHL (10.2%) .
Base: 66,526 AI-verified physical stores with detectable shipping carriers (47.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 44503 | 33.20% |
| DPD | 30651 | 22.87% |
| DHL | 13737 | 10.25% |
| Poczta Polska | 13379 | 9.98% |
| UPS | 9737 | 7.26% |
| GLS | 7562 | 5.64% |
| Orlen | 6202 | 4.63% |
| FedEx | 3470 | 2.59% |
| Zabka | 1617 | 1.21% |
| Raben | 762 | 0.57% |
| Hermes | 584 | 0.44% |
| TNT | 569 | 0.42% |
| Schenker | 506 | 0.38% |
| Geis | 383 | 0.29% |
| Paczka w Ruchu | 368 | 0.27% |
Store Launch Timeline
Over the past 12 months, 30,711 new stores were launched in Poland , with the highest activity in 2026-02 (3,371 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,371 stores launched
3,895 stores launched
2,946 stores launched
3,144 stores launched
2,985 stores launched
2,384 stores launched
2,153 stores launched
2,174 stores launched
1,825 stores launched
2,009 stores launched
1,939 stores launched
1,886 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3371 | 10.98% |
| 2026-01 | 3895 | 12.68% |
| 2025-12 | 2946 | 9.59% |
| 2025-11 | 3144 | 10.24% |
| 2025-10 | 2985 | 9.72% |
| 2025-09 | 2384 | 7.76% |
| 2025-08 | 2153 | 7.01% |
| 2025-07 | 2174 | 7.08% |
| 2025-06 | 1825 | 5.94% |
| 2025-05 | 2009 | 6.54% |
| 2025-04 | 1939 | 6.31% |
| 2025-03 | 1886 | 6.14% |
Active Stores by Launch Year
Currently, 136,966 active stores in Poland are tracked in our database , with the most stores launched in 2026 (7,283 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,283 active stores
26,667 active stores
13,259 active stores
9,846 active stores
7,577 active stores
8,903 active stores
9,253 active stores
6,887 active stores
5,793 active stores
5,356 active stores
4,093 active stores
3,481 active stores
3,581 active stores
4,344 active stores
2,921 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7283 | 5.32% |
| 2025 | 26667 | 19.47% |
| 2024 | 13259 | 9.68% |
| 2023 | 9846 | 7.19% |
| 2022 | 7577 | 5.53% |
| 2021 | 8903 | 6.50% |
| 2020 | 9253 | 6.76% |
| 2019 | 6887 | 5.03% |
| 2018 | 5793 | 4.23% |
| 2017 | 5356 | 3.91% |
| 2016 | 4093 | 2.99% |
| 2015 | 3481 | 2.54% |
| 2014 | 3581 | 2.61% |
| 2013 | 4344 | 3.17% |
| 2012 | 2921 | 2.13% |
| 2011 | 2760 | 2.02% |
| 2010 | 2538 | 1.85% |
| 2009 | 2394 | 1.75% |
| 2008 | 1952 | 1.43% |
| 2007 | 1656 | 1.21% |
| 2006 | 1322 | 0.97% |
| 2005 | 1077 | 0.79% |
| 2004 | 941 | 0.69% |
| 2003 | 818 | 0.60% |
| 2002 | 602 | 0.44% |
| 2001 | 849 | 0.62% |
| 2000 | 417 | 0.30% |
| 1999 | 221 | 0.16% |
| 1998 | 107 | 0.08% |
| 1997 | 47 | 0.03% |
| 1996 | 13 | 0.01% |
| 1995 | 8 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
WooCommerce
Shopify - Pets & Pet Supplies
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 140.3k | 100.00% |
| Emails | 100.6k | 71.71% |
| Phones | 56.9k | 40.56% |
| Ecommerce platform | 140.3k | 100.00% |
| Couriers | 66.5k | 47.42% |
| Payment Providers | 69.4k | 49.47% |
| Categories | 113.8k | 81.13% |
| Social Media | 77.1k | 54.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 140.3k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Poland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 140.3k verified Poland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.0% among stores with at least one detectable social profile (69,216 stores) , followed by Instagram (30.9%) and YouTube (11.2%) .
Base: 77,085 stores with any detectable social profile (54.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
69,216 stores
56,312 stores
20,434 stores
11,855 stores
8,000 stores
6,519 stores
6,006 stores
2,404 stores
1,141 stores
337 stores
Visual Distribution