Poland E-commerce Database
Explore 142.4k verified e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 222.6k with e-commerce signals. 142.4k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.9% of stores with physical delivery (50,385 stores) , followed by Custom (15.6%) and PrestaShop (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
50,385 stores
20,678 stores
17,947 stores
15,925 stores
14,256 stores
4,356 stores
4,235 stores
2,379 stores
1,758 stores
998 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 50385 | 37.91% |
| Custom | 20678 | 15.56% |
| PrestaShop | 17947 | 13.50% |
| Shoper | 15925 | 11.98% |
| Shopify | 14256 | 10.73% |
| ShopGold | 4356 | 3.28% |
| IdoSell Shop | 4235 | 3.19% |
| Sky-Shop | 2379 | 1.79% |
| Magento | 1758 | 1.32% |
| Wix eCommerce | 998 | 0.75% |
All Stores Distribution
WooCommerce holds 55.6% share of all Poland e-commerce stores (112,536) , with Custom at 10.2% and PrestaShop at 9.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
112,536 stores
20,678 stores
19,209 stores
16,330 stores
15,208 stores
4,556 stores
4,295 stores
2,422 stores
2,244 stores
4,854 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 112536 | 55.62% |
| Custom | 20678 | 10.22% |
| PrestaShop | 19209 | 9.49% |
| Shoper | 16330 | 8.07% |
| Shopify | 15208 | 7.52% |
| ShopGold | 4556 | 2.25% |
| IdoSell Shop | 4295 | 2.12% |
| Sky-Shop | 2422 | 1.20% |
| Magento | 2244 | 1.11% |
| Wix eCommerce | 4854 | 2.40% |
Categories Distribution
Clothing & Accessories leads with 15.5% of all stores (18,674 stores) , followed by Health & Beauty (12.1%) and Home & Garden (10.3%) .
Base: 120,508 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
18,674 stores
14,596 stores
12,369 stores
8,741 stores
8,671 stores
7,798 stores
7,650 stores
7,377 stores
7,003 stores
5,755 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 18674 | 15.50% |
| Health & Beauty | 14596 | 12.11% |
| Home & Garden | 12369 | 10.26% |
| Tools & Hardware | 8741 | 7.25% |
| Food & Beverages | 8671 | 7.20% |
| Sporting Goods & Outdoor Gear | 7798 | 6.47% |
| Arts & Entertainment | 7650 | 6.35% |
| Business & Industrial | 7377 | 6.12% |
| Electronics & Technology | 7003 | 5.81% |
| Vehicles & Parts | 5755 | 4.78% |
| Furniture & Home Decor | 5518 | 4.58% |
| Toys & Games | 5285 | 4.39% |
| Gifts & Special Occasions | 4261 | 3.54% |
| Jewelry & Watches | 4239 | 3.52% |
| Pets & Pet Supplies | 2571 | 2.13% |
Payment Providers Distribution
Przelewy24 leads with 16.2% among AI-verified physical stores (26,084 stores) , followed by BLIK (14.6%) and MasterCard (12.7%) .
Base: 65,605 AI-verified physical stores with detectable payment providers (46.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
26,084 stores
23,480 stores
20,439 stores
19,023 stores
17,614 stores
11,057 stores
10,668 stores
9,215 stores
7,901 stores
3,586 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 26084 | 16.24% |
| BLIK | 23480 | 14.62% |
| MasterCard | 20439 | 12.72% |
| PayU | 19023 | 11.84% |
| PayPal | 17614 | 10.97% |
| Google Pay | 11057 | 6.88% |
| PayPro | 10668 | 6.64% |
| Apple Pay | 9215 | 5.74% |
| PayPo | 7901 | 4.92% |
| Tpay | 3586 | 2.23% |
| Stripe Connect | 2962 | 1.84% |
| VISA | 2687 | 1.67% |
| Klarna | 2296 | 1.43% |
| DotPay | 2057 | 1.28% |
| American Express | 1565 | 0.97% |
Shipping Carriers Distribution
InPost leads with 32.8% among AI-verified physical stores (41,917 stores) , followed by DPD (23.2%) and DHL (10.3%) .
Base: 63,542 AI-verified physical stores with detectable shipping carriers (44.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 41917 | 32.76% |
| DPD | 29682 | 23.20% |
| DHL | 13213 | 10.33% |
| Poczta Polska | 12886 | 10.07% |
| UPS | 9362 | 7.32% |
| GLS | 7596 | 5.94% |
| Orlen | 5490 | 4.29% |
| FedEx | 3223 | 2.52% |
| Zabka | 1346 | 1.05% |
| Raben | 776 | 0.61% |
| TNT | 556 | 0.43% |
| Hermes | 545 | 0.43% |
| Schenker | 504 | 0.39% |
| Magyar Posta | 500 | 0.39% |
| Geis | 370 | 0.29% |
Store Launch Timeline
Over the past 12 months, 30,082 new stores were launched in Poland , with the highest activity in 2026-03 (3,637 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,637 stores launched
3,286 stores launched
3,459 stores launched
2,641 stores launched
2,915 stores launched
2,877 stores launched
2,344 stores launched
2,086 stores launched
2,135 stores launched
1,808 stores launched
2,010 stores launched
884 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3637 | 12.09% |
| 2026-02 | 3286 | 10.92% |
| 2026-01 | 3459 | 11.50% |
| 2025-12 | 2641 | 8.78% |
| 2025-11 | 2915 | 9.69% |
| 2025-10 | 2877 | 9.56% |
| 2025-09 | 2344 | 7.79% |
| 2025-08 | 2086 | 6.93% |
| 2025-07 | 2135 | 7.10% |
| 2025-06 | 1808 | 6.01% |
| 2025-05 | 2010 | 6.68% |
| 2025-04 | 884 | 2.94% |
Active Stores by Launch Year
Currently, 140,797 active stores in Poland are tracked in our database , with the most stores launched in 2026 (10,413 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,413 active stores
25,333 active stores
13,253 active stores
9,894 active stores
7,655 active stores
9,112 active stores
9,348 active stores
6,991 active stores
5,887 active stores
5,475 active stores
4,177 active stores
3,574 active stores
3,643 active stores
4,438 active stores
3,045 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10413 | 7.40% |
| 2025 | 25333 | 17.99% |
| 2024 | 13253 | 9.41% |
| 2023 | 9894 | 7.03% |
| 2022 | 7655 | 5.44% |
| 2021 | 9112 | 6.47% |
| 2020 | 9348 | 6.64% |
| 2019 | 6991 | 4.97% |
| 2018 | 5887 | 4.18% |
| 2017 | 5475 | 3.89% |
| 2016 | 4177 | 2.97% |
| 2015 | 3574 | 2.54% |
| 2014 | 3643 | 2.59% |
| 2013 | 4438 | 3.15% |
| 2012 | 3045 | 2.16% |
| 2011 | 2900 | 2.06% |
| 2010 | 2631 | 1.87% |
| 2009 | 2500 | 1.78% |
| 2008 | 2033 | 1.44% |
| 2007 | 1736 | 1.23% |
| 2006 | 1403 | 1.00% |
| 2005 | 1126 | 0.80% |
| 2004 | 975 | 0.69% |
| 2003 | 859 | 0.61% |
| 2002 | 621 | 0.44% |
| 2001 | 911 | 0.65% |
| 2000 | 439 | 0.31% |
| 1999 | 235 | 0.17% |
| 1998 | 110 | 0.08% |
| 1997 | 57 | 0.04% |
| 1996 | 15 | 0.01% |
| 1995 | 8 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
PrestaShop
Custom
Shopify
PrestaShop - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 142.4k | 100.00% |
| Emails | 99.2k | 69.63% |
| Phones | 58.4k | 41.02% |
| Ecommerce platform | 142.4k | 100.00% |
| Couriers | 63.5k | 44.61% |
| Payment Providers | 65.6k | 46.06% |
| Categories | 125.6k | 88.15% |
| Social Media | 79.2k | 55.63% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Poland e-commerce landscape:
Analyze 142.4k verified e-commerce stores in Poland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Poland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Poland e-commerce intelligence?
-
We track 142.4k verified Poland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 37.8% among stores with at least one detectable social profile (71,297 stores) , followed by Instagram (30.6%) and YouTube (11.4%) .
Base: 79,241 stores with any detectable social profile (55.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
71,297 stores
57,689 stores
21,493 stores
12,433 stores
8,453 stores
6,814 stores
6,124 stores
2,550 stores
1,205 stores
338 stores
Visual Distribution