Poland E-commerce Database
Explore 190.4k e-commerce stores in the Poland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.9% of stores with physical delivery (62,134 stores) , followed by Custom (29.7%) and PrestaShop (10.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,134 stores
54,376 stores
18,874 stores
17,804 stores
16,274 stores
4,120 stores
3,989 stores
2,435 stores
1,667 stores
1,476 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 62134 | 33.93% |
| Custom | 54376 | 29.69% |
| PrestaShop | 18874 | 10.31% |
| Shopify | 17804 | 9.72% |
| Shoper | 16274 | 8.89% |
| ShopGold | 4120 | 2.25% |
| IdoSell Shop | 3989 | 2.18% |
| Sky-Shop | 2435 | 1.33% |
| Magento | 1667 | 0.91% |
| Wix eCommerce | 1476 | 0.81% |
All Stores Distribution
WooCommerce holds 45.6% share of all Poland e-commerce stores (108,952) , with Custom at 22.8% and PrestaShop at 8.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
108,952 stores
54,376 stores
20,270 stores
19,782 stores
17,034 stores
4,410 stores
4,057 stores
2,552 stores
2,266 stores
5,294 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 108952 | 45.59% |
| Custom | 54376 | 22.75% |
| PrestaShop | 20270 | 8.48% |
| Shopify | 19782 | 8.28% |
| Shoper | 17034 | 7.13% |
| ShopGold | 4410 | 1.85% |
| IdoSell Shop | 4057 | 1.70% |
| Sky-Shop | 2552 | 1.07% |
| Magento | 2266 | 0.95% |
| Wix eCommerce | 5294 | 2.22% |
Categories Distribution
Clothing & Accessories leads with 15.5% of all stores (22,147 stores) , followed by Health & Beauty (14.5%) and Home & Garden (9.6%) .
Top 10 Categories
22,147 stores
20,739 stores
13,674 stores
10,926 stores
10,412 stores
9,968 stores
9,921 stores
8,687 stores
7,570 stores
5,861 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 22147 | 15.50% |
| Health & Beauty | 20739 | 14.52% |
| Home & Garden | 13674 | 9.57% |
| Furniture & Home Decor | 10926 | 7.65% |
| Food & Beverages | 10412 | 7.29% |
| Electronics & Technology | 9968 | 6.98% |
| Business & Industrial | 9921 | 6.94% |
| Vehicles & Parts | 8687 | 6.08% |
| Tools & Hardware | 7570 | 5.30% |
| Gifts & Special Occasions | 5861 | 4.10% |
| Sporting Goods & Outdoor Gear | 5504 | 3.85% |
| Jewelry & Watches | 5227 | 3.66% |
| Pets & Pet Supplies | 4371 | 3.06% |
| Arts & Entertainment | 4302 | 3.01% |
| Books & Media | 3563 | 2.49% |
Payment Providers Distribution
Przelewy24 leads with 16.6% among AI-verified physical stores (27,709 stores) , followed by BLIK (14.1%) and MasterCard (12.9%) .
Base: 71,949 AI-verified physical stores with detectable payment providers (37.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
27,709 stores
23,667 stores
21,574 stores
20,347 stores
17,831 stores
11,062 stores
10,877 stores
9,526 stores
7,893 stores
3,895 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Przelewy24 | 27709 | 16.55% |
| BLIK | 23667 | 14.14% |
| MasterCard | 21574 | 12.89% |
| PayU | 20347 | 12.16% |
| PayPal | 17831 | 10.65% |
| PayPro | 11062 | 6.61% |
| Google Pay | 10877 | 6.50% |
| Apple Pay | 9526 | 5.69% |
| PayPo | 7893 | 4.72% |
| Tpay | 3895 | 2.33% |
| Stripe Connect | 3506 | 2.09% |
| VISA | 2742 | 1.64% |
| Klarna | 2658 | 1.59% |
| DotPay | 2176 | 1.30% |
| American Express | 1920 | 1.15% |
Shipping Carriers Distribution
InPost leads with 32.2% among AI-verified physical stores (41,075 stores) , followed by DPD (23.3%) and DHL (10.5%) .
Base: 66,022 AI-verified physical stores with detectable shipping carriers (34.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 41075 | 32.15% |
| DPD | 29824 | 23.34% |
| DHL | 13397 | 10.49% |
| Poczta Polska | 12827 | 10.04% |
| UPS | 9644 | 7.55% |
| GLS | 7523 | 5.89% |
| Orlen | 5304 | 4.15% |
| FedEx | 3347 | 2.62% |
| Zabka | 1418 | 1.11% |
| Raben | 767 | 0.60% |
| Hermes | 725 | 0.57% |
| TNT | 649 | 0.51% |
| Schenker | 497 | 0.39% |
| Paczka w Ruchu | 385 | 0.30% |
| USPS | 374 | 0.29% |
Store Launch Timeline
Over the past 12 months, 40,397 new stores were launched in Poland , with the highest activity in 2025-11 (4,856 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,856 stores launched
4,556 stores launched
3,733 stores launched
3,416 stores launched
3,698 stores launched
3,013 stores launched
3,313 stores launched
3,122 stores launched
3,574 stores launched
2,983 stores launched
3,003 stores launched
1,130 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 4856 | 12.02% |
| 2025-10 | 4556 | 11.28% |
| 2025-09 | 3733 | 9.24% |
| 2025-08 | 3416 | 8.46% |
| 2025-07 | 3698 | 9.15% |
| 2025-06 | 3013 | 7.46% |
| 2025-05 | 3313 | 8.20% |
| 2025-04 | 3122 | 7.73% |
| 2025-03 | 3574 | 8.85% |
| 2025-02 | 2983 | 7.38% |
| 2025-01 | 3003 | 7.43% |
| 2024-12 | 1130 | 2.80% |
Active Stores by Launch Year
Currently, 188,609 active stores in Poland are tracked in our database , with the most stores launched in 2025 (39,280 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
39,280 active stores
19,654 active stores
14,085 active stores
11,477 active stores
12,461 active stores
12,983 active stores
9,647 active stores
8,257 active stores
7,562 active stores
5,802 active stores
4,934 active stores
4,966 active stores
6,207 active stores
4,228 active stores
4,060 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 39280 | 20.83% |
| 2024 | 19654 | 10.42% |
| 2023 | 14085 | 7.47% |
| 2022 | 11477 | 6.09% |
| 2021 | 12461 | 6.61% |
| 2020 | 12983 | 6.88% |
| 2019 | 9647 | 5.11% |
| 2018 | 8257 | 4.38% |
| 2017 | 7562 | 4.01% |
| 2016 | 5802 | 3.08% |
| 2015 | 4934 | 2.62% |
| 2014 | 4966 | 2.63% |
| 2013 | 6207 | 3.29% |
| 2012 | 4228 | 2.24% |
| 2011 | 4060 | 2.15% |
| 2010 | 3715 | 1.97% |
| 2009 | 3478 | 1.84% |
| 2008 | 2900 | 1.54% |
| 2007 | 2564 | 1.36% |
| 2006 | 1991 | 1.06% |
| 2005 | 1688 | 0.89% |
| 2004 | 1492 | 0.79% |
| 2003 | 1335 | 0.71% |
| 2002 | 984 | 0.52% |
| 2001 | 1448 | 0.77% |
| 2000 | 706 | 0.37% |
| 1999 | 397 | 0.21% |
| 1998 | 194 | 0.10% |
| 1997 | 82 | 0.04% |
| 1996 | 20 | 0.01% |
| 1995 | 12 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Poland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Toys & Games
WooCommerce
Shopify
WooCommerce — Electronics & Technology
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 190.4k | 100.00% |
| Emails | 135.5k | 71.19% |
| Phones | 79.1k | 41.55% |
| Ecommerce platform | 190.4k | 100.00% |
| Couriers | 66.0k | 34.68% |
| Payment Providers | 71.9k | 37.80% |
| Categories | 150.5k | 79.07% |
| Social Media | 101.9k | 53.54% |
Starter Package
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- Direct download or API integration
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Poland E-commerce Database to:
Gain actionable insights into 190.4k physical stores in Poland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Poland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Poland E-commerce Database?
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Our database covers over 190.4k Poland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.1% among stores with at least one detectable social profile (91,063 stores) , followed by Instagram (29.3%) and YouTube (11.5%) .
Base: 101,925 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
91,063 stores
68,360 stores
26,718 stores
13,642 stores
9,576 stores
9,223 stores
9,135 stores
2,949 stores
2,018 stores
394 stores
Visual Distribution