BLIK Payment Provider Usage Database

Explore 23.8k e-commerce stores accepting BLIK. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 30.3% of stores with physical delivery (7,127 stores) , followed by Shoper (23.1%) and Custom (15.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

7,127 stores

Shoper 23.1%

5,442 stores

Custom 15.2%

3,570 stores

2,448 stores

1,832 stores

1,305 stores

1,013 stores

290 stores

182 stores

111 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in BLIK
Platform Stores with Physical Delivery Percentage
WooCommerce 7127 30.26%
Shoper 5442 23.10%
Custom 3570 15.16%
IdoSell Shop 2448 10.39%
PrestaShop 1832 7.78%
Shopify 1305 5.54%
Sky-Shop 1013 4.30%
Sellingo 290 1.23%
Magento 182 0.77%
Wix eCommerce 111 0.47%
OpenCart 76 0.32%
KQS.store 60 0.25%
Quick.Cart 48 0.20%
nopCommerce 30 0.13%
AptusShop 22 0.09%

All Stores Distribution

WooCommerce holds 36.0% share of all BLIK e-commerce stores (9,587) , with Shoper at 21.0% and Custom at 13.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

9,587 stores

Shoper 21.0%

5,597 stores

Custom 13.4%

3,570 stores

2,517 stores

1,902 stores

1,395 stores

1,072 stores

329 stores

199 stores

219 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in BLIK
Platform Total Stores Percentage
WooCommerce 9587 35.97%
Shoper 5597 21.00%
Custom 3570 13.39%
IdoSell Shop 2517 9.44%
PrestaShop 1902 7.14%
Shopify 1395 5.23%
Sky-Shop 1072 4.02%
Sellingo 329 1.23%
Magento 199 0.75%
Wix eCommerce 219 0.82%
OpenCart 90 0.34%
KQS.store 65 0.24%
Quick.Cart 59 0.22%
nopCommerce 31 0.12%
AptusShop 22 0.08%

Categories Distribution

Clothing & Accessories leads with 18.3% of all stores (3,490 stores) , followed by Health & Beauty (16.1%) and Home & Garden (9.2%) .

Top 10 Categories

Clothing & Accessories 18.3%

3,490 stores

Health & Beauty 16.1%

3,073 stores

Home & Garden 9.2%

1,746 stores

Food & Beverages 7.3%

1,394 stores

Furniture & Home Decor 7.2%

1,376 stores

Electronics & Technology 7.0%

1,325 stores

Tools & Hardware 4.9%

939 stores

Jewelry & Watches 4.8%

908 stores

Gifts & Special Occasions 4.3%

826 stores

Vehicles & Parts 4.3%

817 stores

Visual Distribution

Distribution of top 10 BLIK store categories (November 2025)
Distribution of categories in BLIK e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3490 18.32%
Health & Beauty 3073 16.13%
Home & Garden 1746 9.16%
Food & Beverages 1394 7.32%
Furniture & Home Decor 1376 7.22%
Electronics & Technology 1325 6.96%
Tools & Hardware 939 4.93%
Jewelry & Watches 908 4.77%
Gifts & Special Occasions 826 4.34%
Vehicles & Parts 817 4.29%
Sporting Goods & Outdoor Gear 762 4.00%
Pets & Pet Supplies 743 3.90%
Business & Industrial 601 3.15%
Arts & Entertainment 530 2.78%
Toys & Games 521 2.73%

Shipping Carriers Distribution

InPost leads with 35.6% among AI-verified physical stores (14,043 stores) , followed by DPD (23.9%) and DHL (10.4%) .

Base: 19,483 AI-verified physical stores with detectable shipping carriers (70.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 35.6%

14,043 stores

DPD 23.9%

9,453 stores

DHL 10.4%

4,120 stores

3,265 stores

Orlen 5.4%

2,142 stores

GLS 5.1%

2,028 stores

UPS 4.7%

1,846 stores

FedEx 2.4%

967 stores

Zabka 1.7%

652 stores

191 stores

Visual Distribution

Distribution of top 10 BLIK shipping carriers (November 2025)
Distribution of shipping carriers in BLIK e-commerce stores
Shipping Carrier Store Count Market Share
InPost 14043 35.57%
DPD 9453 23.94%
DHL 4120 10.44%
Poczta Polska 3265 8.27%
Orlen 2142 5.43%
GLS 2028 5.14%
UPS 1846 4.68%
FedEx 967 2.45%
Zabka 652 1.65%
PostNord 191 0.48%
Raben 185 0.47%
Hermes 182 0.46%
Schenker 169 0.43%
Geis 129 0.33%
TNT 110 0.28%

Store Launch Timeline

Over the past 12 months, 5,354 new stores were launched in BLIK , with the highest activity in 2025-10 (569 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.6%

569 stores launched

2025-09 9.4%

501 stores launched

2025-08 9.0%

483 stores launched

2025-07 8.6%

460 stores launched

2025-06 9.2%

491 stores launched

2025-05 8.7%

465 stores launched

2025-04 8.1%

435 stores launched

2025-03 9.5%

510 stores launched

2025-02 8.7%

467 stores launched

2025-01 9.0%

484 stores launched

2024-12 5.6%

301 stores launched

2024-11 3.5%

188 stores launched

Monthly Trend

Monthly store launches in BLIK (November 2025)
Monthly store launches in BLIK over the past 12 months
Month Stores Launched Percentage
2025-10 569 10.63%
2025-09 501 9.36%
2025-08 483 9.02%
2025-07 460 8.59%
2025-06 491 9.17%
2025-05 465 8.69%
2025-04 435 8.12%
2025-03 510 9.53%
2025-02 467 8.72%
2025-01 484 9.04%
2024-12 301 5.62%
2024-11 188 3.51%

Active Stores by Launch Year

Currently, 23,701 active stores in BLIK are tracked in our database , with the most stores launched in 2025 (4,874 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.6%

4,874 active stores

2024 12.2%

2,888 active stores

2023 8.6%

2,044 active stores

2022 6.2%

1,469 active stores

2021 7.1%

1,686 active stores

2020 7.2%

1,712 active stores

2019 5.0%

1,190 active stores

2018 4.1%

962 active stores

2017 3.5%

836 active stores

2016 2.9%

678 active stores

2015 2.6%

613 active stores

2014 2.5%

593 active stores

2013 3.1%

746 active stores

2012 1.9%

442 active stores

2011 2.0%

473 active stores

Distribution by Launch Year

Active stores in BLIK by original launch year (November 2025)
Active stores in BLIK by launch year
Launch Year Active Stores Percentage
2025 4874 20.56%
2024 2888 12.19%
2023 2044 8.62%
2022 1469 6.20%
2021 1686 7.11%
2020 1712 7.22%
2019 1190 5.02%
2018 962 4.06%
2017 836 3.53%
2016 678 2.86%
2015 613 2.59%
2014 593 2.50%
2013 746 3.15%
2012 442 1.86%
2011 473 2.00%
2010 414 1.75%
2009 406 1.71%
2008 370 1.56%
2007 275 1.16%
2006 227 0.96%
2005 157 0.66%
2004 154 0.65%
2003 124 0.52%
2002 92 0.39%
2001 128 0.54%
2000 77 0.32%
1999 43 0.18%
1998 13 0.05%
1997 13 0.05%
1996 2 0.01%

Social Media Usage

Facebook leads with 38.1% among stores with at least one detectable social profile (12,776 stores) , followed by Instagram (33.7%) and YouTube (10.5%) .

Base: 16,853 stores with any detectable social profile (60.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.1%

12,776 stores

Instagram 33.7%

11,320 stores

YouTube 10.5%

3,508 stores

TikTok 7.5%

2,507 stores

Pinterest 3.9%

1,302 stores

LinkedIn 2.6%

877 stores

Twitter 1.9%

653 stores

X 1.1%

380 stores

WhatsApp 0.7%

221 stores

Vimeo 0.1%

24 stores

Visual Distribution

Distribution of social media platforms in BLIK (November 2025)
Distribution of social media platforms in BLIK e-commerce stores
Social Platform Store Count Market Share
Facebook 12776 38.06%
Instagram 11320 33.72%
YouTube 3508 10.45%
TikTok 2507 7.47%
Pinterest 1302 3.88%
LinkedIn 877 2.61%
Twitter 653 1.95%
X 380 1.13%
WhatsApp 221 0.66%
Vimeo 24 0.07%

Geographic Distribution

Poland leads with 94.6% (21,978 AI-verified stores) , followed by Germany (1.1%) and Netherlands (0.7%) .

Base: 23,234 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 94.6%

21,978 AI-verified stores

267 AI-verified stores

172 AI-verified stores

159 AI-verified stores

109 AI-verified stores

Italy 0.3%

69 AI-verified stores

53 AI-verified stores

49 AI-verified stores

43 AI-verified stores

40 AI-verified stores

Visual Distribution

Geographic distribution of stores using BLIK (November 2025)
Geographic distribution of stores using BLIK
Country AI-Verified Store Count Market Share
Poland 21978 94.59%
Germany 267 1.15%
Netherlands 172 0.74%
Belgium 159 0.68%
Czechia 109 0.47%
Italy 69 0.30%
United States 53 0.23%
Slovakia 49 0.21%
France 43 0.19%
Russia 40 0.17%
India 39 0.17%
Romania 37 0.16%
Spain 36 0.15%
United Kingdom 32 0.14%
Ukraine 28 0.12%
Austria 27 0.12%
China 26 0.11%
Lithuania 24 0.10%
Hungary 23 0.10%
Denmark 23 0.10%

Dataset Coverage

Field Rows count Coverage
Website 27.7k 100.00%
Emails 25.2k 90.78%
Phones 11.9k 42.89%
Ecommerce platform 26.9k 97.12%
Couriers 19.5k 70.26%
Payment Providers 27.7k 100.00%
Categories 21.7k 78.12%
Social Media 16.9k 60.78%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the BLIK E-commerce Database?

Our database covers over 23.8k BLIK physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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