Magento Market Share & Real Store Usage
Explore 94k verified e-commerce stores built on Magento. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 257.9k domains. 94k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
94k verified active stores out of 257.9k detected · 36.5% verification rate
Categories Distribution
Baby & Toddler stores with 20.5% of all stores (19,255 stores) , followed by Health & Beauty (11.2%) and Clothing & Accessories (10.2%) .
Base: 94,030 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
19,255 stores
10,545 stores
9,586 stores
6,739 stores
5,701 stores
5,216 stores
4,970 stores
4,607 stores
4,496 stores
3,299 stores
Visual Distribution
19,255 stores
10,545 stores
9,586 stores
6,739 stores
5,701 stores
5,216 stores
4,970 stores
4,607 stores
4,496 stores
3,299 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Baby & Toddler | 19255 | 20.48% |
| Health & Beauty | 10545 | 11.21% |
| Clothing & Accessories | 9586 | 10.19% |
| Home & Garden | 6739 | 7.17% |
| Sporting Goods & Outdoor Gear | 5701 | 6.06% |
| Tools & Hardware | 5216 | 5.55% |
| Business & Industrial | 4970 | 5.29% |
| Electronics & Technology | 4607 | 4.90% |
| Food & Beverages | 4496 | 4.78% |
| Vehicles & Parts | 3299 | 3.51% |
Payment Providers Distribution
PayPal accounts for 30.9% of displayed detection occurrences (36,339 occurrences) , followed by VISA (16.3%) and MasterCard (15.7%) .
Base: 117,553 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
36,339 occurrences
19,195 occurrences
18,473 occurrences
9,468 occurrences
8,278 occurrences
7,299 occurrences
6,676 occurrences
4,600 occurrences
3,768 occurrences
3,457 occurrences
Visual Distribution
36,339 occurrences
19,195 occurrences
18,473 occurrences
9,468 occurrences
8,278 occurrences
7,299 occurrences
6,676 occurrences
4,600 occurrences
3,768 occurrences
3,457 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 36339 | 30.91% |
| VISA | 19195 | 16.33% |
| MasterCard | 18473 | 15.71% |
| Stripe | 9468 | 8.05% |
| American Express | 8278 | 7.04% |
| Klarna | 7299 | 6.21% |
| QRIS | 6676 | 5.68% |
| Apple Pay | 4600 | 3.91% |
| Maestro | 3768 | 3.21% |
| iDEAL | 3457 | 2.94% |
Shipping Carriers Distribution
DHL accounts for 20.2% of displayed detection occurrences (8,639 occurrences) , followed by UPS (19.5%) and FedEx (14.3%) .
Base: 42,851 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
8,639 occurrences
8,377 occurrences
6,120 occurrences
5,328 occurrences
3,966 occurrences
3,798 occurrences
2,029 occurrences
1,791 occurrences
1,458 occurrences
1,345 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 8639 | 20.16% |
| UPS | 8377 | 19.55% |
| FedEx | 6120 | 14.28% |
| DPD | 5328 | 12.43% |
| GLS | 3966 | 9.26% |
| USPS | 3798 | 8.86% |
| PostNL | 2029 | 4.74% |
| Royal Mail | 1791 | 4.18% |
| MRW | 1458 | 3.40% |
| Correios | 1345 | 3.14% |
Store Launch Timeline
Over the past 12 months, 15,479 new stores were launched in Magento , with the highest activity in 2026-09 (3,124 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,124 stores launched
2,693 stores launched
1,345 stores launched
1,271 stores launched
1,145 stores launched
805 stores launched
704 stores launched
753 stores launched
800 stores launched
1,596 stores launched
1,071 stores launched
172 stores launched
Monthly Trend
20.2% of last 12 months
17.4% of last 12 months
8.7% of last 12 months
8.2% of last 12 months
7.4% of last 12 months
5.2% of last 12 months
4.5% of last 12 months
4.9% of last 12 months
5.2% of last 12 months
10.3% of last 12 months
6.9% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 3124 | 20.18% |
| 2026-08 | 2693 | 17.40% |
| 2026-07 | 1345 | 8.69% |
| 2026-06 | 1271 | 8.21% |
| 2026-05 | 1145 | 7.40% |
| 2026-04 | 805 | 5.20% |
| 2026-03 | 704 | 4.55% |
| 2026-02 | 753 | 4.86% |
| 2026-01 | 800 | 5.17% |
| 2025-12 | 1596 | 10.31% |
| 2025-11 | 1071 | 6.92% |
| 2025-10 | 172 | 1.11% |
Active Stores by Launch Year
Currently, 93,295 active stores in Magento are tracked in our database , with the most stores launched in 2026 (13,492 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,492 active stores
9,461 active stores
6,380 active stores
4,992 active stores
4,548 active stores
4,720 active stores
4,471 active stores
3,384 active stores
3,889 active stores
4,301 active stores
2,430 active stores
2,366 active stores
2,382 active stores
3,243 active stores
2,355 active stores
Distribution by Launch Year
14.5% of tracked active stores
10.1% of tracked active stores
6.8% of tracked active stores
5.4% of tracked active stores
4.9% of tracked active stores
5.1% of tracked active stores
4.8% of tracked active stores
3.6% of tracked active stores
4.2% of tracked active stores
4.6% of tracked active stores
2.6% of tracked active stores
2.5% of tracked active stores
2.6% of tracked active stores
3.5% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13492 | 14.46% |
| 2025 | 9461 | 10.14% |
| 2024 | 6380 | 6.84% |
| 2023 | 4992 | 5.35% |
| 2022 | 4548 | 4.87% |
| 2021 | 4720 | 5.06% |
| 2020 | 4471 | 4.79% |
| 2019 | 3384 | 3.63% |
| 2018 | 3889 | 4.17% |
| 2017 | 4301 | 4.61% |
| 2016 | 2430 | 2.60% |
| 2015 | 2366 | 2.54% |
| 2014 | 2382 | 2.55% |
| 2013 | 3243 | 3.48% |
| 2012 | 2355 | 2.52% |
Geographic Distribution
United Kingdom stores with 16.1% (15,139 active verified stores) , followed by United States (14.5%) and Indonesia (8.7%) .
Base: 94,030 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,139 active verified stores
13,638 active verified stores
8,192 active verified stores
6,285 active verified stores
5,408 active verified stores
3,161 active verified stores
3,148 active verified stores
2,768 active verified stores
2,763 active verified stores
1,882 active verified stores
Visual Distribution
15,139 active verified stores
13,638 active verified stores
8,192 active verified stores
6,285 active verified stores
5,408 active verified stores
3,161 active verified stores
3,148 active verified stores
2,768 active verified stores
2,763 active verified stores
1,882 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 15139 | 16.10% |
| United States | 13638 | 14.50% |
| Indonesia | 8192 | 8.71% |
| Germany | 6285 | 6.68% |
| Netherlands | 5408 | 5.75% |
| Italy | 3161 | 3.36% |
| Spain | 3148 | 3.35% |
| Brazil | 2768 | 2.94% |
| France | 2763 | 2.94% |
| Switzerland | 1882 | 2.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Health & Beauty
Magento - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Health & Beauty
Magento
Magento - Baby & Toddler
Magento - Jewelry & Watches
Magento - Baby & Toddler
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 257.9k | 100.00% |
| Emails | 72.3k | 28.05% |
| Phones | 95.6k | 37.06% |
| Ecommerce platform | 257.9k | 100.00% |
| Couriers | 34.9k | 13.55% |
| Payment Providers | 112.3k | 43.56% |
| Categories | 190.4k | 73.86% |
| Social Media | 189.8k | 73.61% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magento e-commerce landscape:
Analyze 94k verified e-commerce stores on Magento - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magento e-commerce intelligence?
-
We track 94k verified Magento e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.0% of displayed detection occurrences (62,132 occurrences) , followed by Instagram (26.7%) and Twitter (16.0%) .
Base: 207,368 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
62,132 occurrences
55,433 occurrences
33,217 occurrences
19,518 occurrences
11,611 occurrences
9,117 occurrences
6,845 occurrences
4,082 occurrences
3,456 occurrences
1,957 occurrences
Visual Distribution
62,132 occurrences
55,433 occurrences
33,217 occurrences
19,518 occurrences
11,611 occurrences
9,117 occurrences
6,845 occurrences
4,082 occurrences
3,456 occurrences
1,957 occurrences