Magento Market Share & Real Store Usage
Explore 81.2k verified e-commerce stores built on Magento. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 113.1k domains. 81.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
81.2k verified active stores out of 113.1k detected · 71.8% verification rate
Categories Distribution
Health & Beauty stores with 11.8% of all stores (9,588 stores) , followed by Clothing & Accessories (11.3%) and Home & Garden (9.5%) .
Base: 81,225 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,588 stores
9,155 stores
7,712 stores
6,374 stores
5,989 stores
5,838 stores
5,283 stores
5,226 stores
3,863 stores
3,171 stores
Visual Distribution
9,588 stores
9,155 stores
7,712 stores
6,374 stores
5,989 stores
5,838 stores
5,283 stores
5,226 stores
3,863 stores
3,171 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 9588 | 11.80% |
| Clothing & Accessories | 9155 | 11.27% |
| Home & Garden | 7712 | 9.49% |
| Sporting Goods & Outdoor Gear | 6374 | 7.85% |
| Tools & Hardware | 5989 | 7.37% |
| Food & Beverages | 5838 | 7.19% |
| Business & Industrial | 5283 | 6.50% |
| Electronics & Technology | 5226 | 6.43% |
| Vehicles & Parts | 3863 | 4.76% |
| Furniture & Home Decor | 3171 | 3.90% |
Payment Providers Distribution
PayPal accounts for 32.2% of displayed detection occurrences (12,037 occurrences) , followed by MasterCard (15.3%) and American Express (12.7%) .
Base: 37,346 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
12,037 occurrences
5,720 occurrences
4,756 occurrences
3,602 occurrences
2,922 occurrences
2,109 occurrences
1,919 occurrences
1,571 occurrences
1,392 occurrences
1,318 occurrences
Visual Distribution
12,037 occurrences
5,720 occurrences
4,756 occurrences
3,602 occurrences
2,922 occurrences
2,109 occurrences
1,919 occurrences
1,571 occurrences
1,392 occurrences
1,318 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 12037 | 32.23% |
| MasterCard | 5720 | 15.32% |
| American Express | 4756 | 12.73% |
| Klarna | 3602 | 9.64% |
| VISA | 2922 | 7.82% |
| Stripe Connect | 2109 | 5.65% |
| Apple Pay | 1919 | 5.14% |
| Bancontact | 1571 | 4.21% |
| Google Pay | 1392 | 3.73% |
| iDEAL | 1318 | 3.53% |
Shipping Carriers Distribution
UPS accounts for 23.0% of displayed detection occurrences (6,792 occurrences) , followed by DHL (20.0%) and FedEx (13.2%) .
Base: 29,511 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
6,792 occurrences
5,891 occurrences
3,910 occurrences
3,234 occurrences
2,906 occurrences
2,256 occurrences
1,282 occurrences
1,171 occurrences
1,151 occurrences
918 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 6792 | 23.02% |
| DHL | 5891 | 19.96% |
| FedEx | 3910 | 13.25% |
| DPD | 3234 | 10.96% |
| USPS | 2906 | 9.85% |
| GLS | 2256 | 7.64% |
| Royal Mail | 1282 | 4.34% |
| Correios | 1171 | 3.97% |
| PostNL | 1151 | 3.90% |
| TNT | 918 | 3.11% |
Store Launch Timeline
Over the past 12 months, 7,566 new stores were launched in Magento , with the highest activity in 2026-05 (1,030 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,030 stores launched
691 stores launched
709 stores launched
535 stores launched
513 stores launched
832 stores launched
574 stores launched
713 stores launched
558 stores launched
538 stores launched
600 stores launched
273 stores launched
Monthly Trend
13.6% of last 12 months
9.1% of last 12 months
9.4% of last 12 months
7.1% of last 12 months
6.8% of last 12 months
11.0% of last 12 months
7.6% of last 12 months
9.4% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
7.9% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1030 | 13.61% |
| 2026-04 | 691 | 9.13% |
| 2026-03 | 709 | 9.37% |
| 2026-02 | 535 | 7.07% |
| 2026-01 | 513 | 6.78% |
| 2025-12 | 832 | 11.00% |
| 2025-11 | 574 | 7.59% |
| 2025-10 | 713 | 9.42% |
| 2025-09 | 558 | 7.38% |
| 2025-08 | 538 | 7.11% |
| 2025-07 | 600 | 7.93% |
| 2025-06 | 273 | 3.61% |
Active Stores by Launch Year
Currently, 80,184 active stores in Magento are tracked in our database , with the most stores launched in 2026 (3,569 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,569 active stores
6,767 active stores
5,313 active stores
4,133 active stores
4,180 active stores
4,778 active stores
4,372 active stores
3,350 active stores
3,751 active stores
4,295 active stores
2,516 active stores
2,494 active stores
2,459 active stores
3,474 active stores
2,452 active stores
Distribution by Launch Year
4.5% of tracked active stores
8.4% of tracked active stores
6.6% of tracked active stores
5.2% of tracked active stores
5.2% of tracked active stores
6.0% of tracked active stores
5.5% of tracked active stores
4.2% of tracked active stores
4.7% of tracked active stores
5.4% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
4.3% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3569 | 4.45% |
| 2025 | 6767 | 8.44% |
| 2024 | 5313 | 6.63% |
| 2023 | 4133 | 5.15% |
| 2022 | 4180 | 5.21% |
| 2021 | 4778 | 5.96% |
| 2020 | 4372 | 5.45% |
| 2019 | 3350 | 4.18% |
| 2018 | 3751 | 4.68% |
| 2017 | 4295 | 5.36% |
| 2016 | 2516 | 3.14% |
| 2015 | 2494 | 3.11% |
| 2014 | 2459 | 3.07% |
| 2013 | 3474 | 4.33% |
| 2012 | 2452 | 3.06% |
Geographic Distribution
United States stores with 18.6% (15,095 active verified stores) , followed by United Kingdom (8.8%) and Germany (8.8%) .
Base: 81,225 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,095 active verified stores
7,132 active verified stores
7,124 active verified stores
6,126 active verified stores
3,472 active verified stores
3,108 active verified stores
3,068 active verified stores
3,023 active verified stores
1,863 active verified stores
1,811 active verified stores
Visual Distribution
15,095 active verified stores
7,132 active verified stores
7,124 active verified stores
6,126 active verified stores
3,472 active verified stores
3,108 active verified stores
3,068 active verified stores
3,023 active verified stores
1,863 active verified stores
1,811 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15095 | 18.58% |
| United Kingdom | 7132 | 8.78% |
| Germany | 7124 | 8.77% |
| Netherlands | 6126 | 7.54% |
| Italy | 3472 | 4.27% |
| Brazil | 3108 | 3.83% |
| France | 3068 | 3.78% |
| Indonesia | 3023 | 3.72% |
| Australia | 1863 | 2.29% |
| Spain | 1811 | 2.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Health & Beauty
Magento - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Baby & Toddler
Magento - Clothing & Accessories
Magento - Jewelry & Watches
Magento - Electronics & Technology
Magento - Baby & Toddler
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 113.1k | 100.00% |
| Emails | 38.4k | 33.99% |
| Phones | 54.4k | 48.10% |
| Ecommerce platform | 113.1k | 100.00% |
| Couriers | 23.9k | 21.13% |
| Payment Providers | 28.1k | 24.86% |
| Categories | 78.1k | 69.07% |
| Social Media | 70.4k | 62.27% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magento e-commerce landscape:
Analyze 81.2k verified e-commerce stores on Magento - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use platform and technology segments for e-commerce SaaS prospecting.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magento e-commerce intelligence?
-
We track 81.2k verified Magento e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.8% of displayed detection occurrences (50,155 occurrences) , followed by Instagram (24.5%) and YouTube (14.3%) .
Base: 174,312 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
50,155 occurrences
42,732 occurrences
24,878 occurrences
18,711 occurrences
13,758 occurrences
8,494 occurrences
7,271 occurrences
4,652 occurrences
3,175 occurrences
486 occurrences
Visual Distribution
50,155 occurrences
42,732 occurrences
24,878 occurrences
18,711 occurrences
13,758 occurrences
8,494 occurrences
7,271 occurrences
4,652 occurrences
3,175 occurrences
486 occurrences