Magento Market Share & Real Store Usage
Explore 87.3k verified e-commerce stores built on Magento. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 120.3k domains. 87.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
87.3k verified active stores out of 120.3k detected · 72.5% verification rate
Categories Distribution
Health & Beauty stores with 13.6% of all stores (10,613 stores) , followed by Clothing & Accessories (12.9%) and Home & Garden (10.5%) .
Base: 78,230 AI-verified stores with physical delivery and detected product categories (89.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
10,613 stores
10,060 stores
8,215 stores
6,743 stores
6,326 stores
6,187 stores
5,689 stores
5,634 stores
4,084 stores
3,639 stores
Visual Distribution
10,613 stores
10,060 stores
8,215 stores
6,743 stores
6,326 stores
6,187 stores
5,689 stores
5,634 stores
4,084 stores
3,639 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 10613 | 13.57% |
| Clothing & Accessories | 10060 | 12.86% |
| Home & Garden | 8215 | 10.50% |
| Sporting Goods & Outdoor Gear | 6743 | 8.62% |
| Tools & Hardware | 6326 | 8.09% |
| Food & Beverages | 6187 | 7.91% |
| Electronics & Technology | 5689 | 7.27% |
| Business & Industrial | 5634 | 7.20% |
| Vehicles & Parts | 4084 | 5.22% |
| Furniture & Home Decor | 3639 | 4.65% |
Payment Providers Distribution
PayPal stores with 29.5% among AI-verified physical stores (13,665 stores) , followed by MasterCard (13.8%) and American Express (11.4%) .
Base: 30,786 AI-verified physical stores with detectable payment providers (25.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,665 stores
6,402 stores
5,301 stores
3,915 stores
3,239 stores
2,283 stores
2,052 stores
1,724 stores
1,494 stores
1,402 stores
Visual Distribution
13,665 stores
6,402 stores
5,301 stores
3,915 stores
3,239 stores
2,283 stores
2,052 stores
1,724 stores
1,494 stores
1,402 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13665 | 29.48% |
| MasterCard | 6402 | 13.81% |
| American Express | 5301 | 11.43% |
| Klarna | 3915 | 8.44% |
| VISA | 3239 | 6.99% |
| Stripe Connect | 2283 | 4.92% |
| Apple Pay | 2052 | 4.43% |
| Bancontact | 1724 | 3.72% |
| Google Pay | 1494 | 3.22% |
| iDEAL | 1402 | 3.02% |
Shipping Carriers Distribution
UPS stores with 21.8% among AI-verified physical stores (8,299 stores) , followed by DHL (16.8%) and FedEx (13.6%) .
Base: 26,948 AI-verified physical stores with detectable shipping carriers (22.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,299 stores
6,381 stores
5,168 stores
3,927 stores
3,597 stores
2,458 stores
1,471 stores
1,269 stores
1,247 stores
1,246 stores
Visual Distribution
8,299 stores
6,381 stores
5,168 stores
3,927 stores
3,597 stores
2,458 stores
1,471 stores
1,269 stores
1,247 stores
1,246 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 8299 | 21.79% |
| DHL | 6381 | 16.76% |
| FedEx | 5168 | 13.57% |
| USPS | 3927 | 10.31% |
| DPD | 3597 | 9.44% |
| GLS | 2458 | 6.45% |
| Royal Mail | 1471 | 3.86% |
| Canada Post | 1269 | 3.33% |
| Correios | 1247 | 3.27% |
| PostNL | 1246 | 3.27% |
Store Launch Timeline
Over the past 12 months, 9,230 new stores were launched in Magento , with the highest activity in 2026-04 (1,635 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,635 stores launched
932 stores launched
682 stores launched
657 stores launched
775 stores launched
743 stores launched
828 stores launched
637 stores launched
629 stores launched
694 stores launched
661 stores launched
357 stores launched
Monthly Trend
17.7% of last 12 months
10.1% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
9.0% of last 12 months
6.9% of last 12 months
6.8% of last 12 months
7.5% of last 12 months
7.2% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1635 | 17.71% |
| 2026-03 | 932 | 10.10% |
| 2026-02 | 682 | 7.39% |
| 2026-01 | 657 | 7.12% |
| 2025-12 | 775 | 8.40% |
| 2025-11 | 743 | 8.05% |
| 2025-10 | 828 | 8.97% |
| 2025-09 | 637 | 6.90% |
| 2025-08 | 629 | 6.81% |
| 2025-07 | 694 | 7.52% |
| 2025-06 | 661 | 7.16% |
| 2025-05 | 357 | 3.87% |
Active Stores by Launch Year
Currently, 86,194 active stores in Magento are tracked in our database , with the most stores launched in 2026 (4,371 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,371 active stores
7,828 active stores
6,070 active stores
4,589 active stores
4,538 active stores
5,085 active stores
4,665 active stores
3,558 active stores
3,906 active stores
4,465 active stores
2,627 active stores
2,601 active stores
2,600 active stores
3,577 active stores
2,571 active stores
Distribution by Launch Year
5.1% of tracked active stores
9.1% of tracked active stores
7.0% of tracked active stores
5.3% of tracked active stores
5.3% of tracked active stores
5.9% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
4.5% of tracked active stores
5.2% of tracked active stores
3.0% of tracked active stores
3.0% of tracked active stores
3.0% of tracked active stores
4.1% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4371 | 5.07% |
| 2025 | 7828 | 9.08% |
| 2024 | 6070 | 7.04% |
| 2023 | 4589 | 5.32% |
| 2022 | 4538 | 5.26% |
| 2021 | 5085 | 5.90% |
| 2020 | 4665 | 5.41% |
| 2019 | 3558 | 4.13% |
| 2018 | 3906 | 4.53% |
| 2017 | 4465 | 5.18% |
| 2016 | 2627 | 3.05% |
| 2015 | 2601 | 3.02% |
| 2014 | 2600 | 3.02% |
| 2013 | 3577 | 4.15% |
| 2012 | 2571 | 2.98% |
Geographic Distribution
United States stores with 24.4% (16,931 AI-verified stores) , followed by United Kingdom (11.0%) and Germany (10.7%) .
Base: 69,415 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
16,931 AI-verified stores
7,644 AI-verified stores
7,451 AI-verified stores
6,497 AI-verified stores
3,679 AI-verified stores
3,546 AI-verified stores
3,263 AI-verified stores
3,079 AI-verified stores
1,978 AI-verified stores
1,943 AI-verified stores
Visual Distribution
16,931 AI-verified stores
7,644 AI-verified stores
7,451 AI-verified stores
6,497 AI-verified stores
3,679 AI-verified stores
3,546 AI-verified stores
3,263 AI-verified stores
3,079 AI-verified stores
1,978 AI-verified stores
1,943 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 16931 | 24.39% |
| United Kingdom | 7644 | 11.01% |
| Germany | 7451 | 10.73% |
| Netherlands | 6497 | 9.36% |
| Italy | 3679 | 5.30% |
| Brazil | 3546 | 5.11% |
| France | 3263 | 4.70% |
| Indonesia | 3079 | 4.44% |
| Australia | 1978 | 2.85% |
| Spain | 1943 | 2.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Magento - Health & Beauty
Magento - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Clothing & Accessories
Magento - Baby & Toddler
Magento - Baby & Toddler
Magento - Baby & Toddler
Magento - Baby & Toddler
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 120.3k | 100.00% |
| Emails | 41.9k | 34.82% |
| Phones | 57.4k | 47.67% |
| Ecommerce platform | 120.3k | 100.00% |
| Couriers | 26.9k | 22.39% |
| Payment Providers | 30.8k | 25.58% |
| Categories | 83.7k | 69.59% |
| Social Media | 74.3k | 61.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Magento e-commerce landscape:
Analyze 87.3k verified e-commerce stores on Magento - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Magento e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Magento e-commerce intelligence?
-
We track 87.3k verified Magento e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 28.7% among stores with at least one detectable social profile (52,733 stores) , followed by Instagram (24.4%) and YouTube (14.4%) .
Base: 74,290 stores with any detectable social profile (61.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
52,733 stores
44,892 stores
26,384 stores
19,823 stores
14,395 stores
8,942 stores
7,771 stores
5,013 stores
3,229 stores
505 stores
Visual Distribution
52,733 stores
44,892 stores
26,384 stores
19,823 stores
14,395 stores
8,942 stores
7,771 stores
5,013 stores
3,229 stores
505 stores