Indonesia E-commerce Database
Explore 88.3k e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 68.7% of stores with physical delivery (60,378 stores) , followed by WooCommerce (20.5%) and Salesforce Commerce Cloud (4.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
60,378 stores
18,046 stores
3,967 stores
3,738 stores
554 stores
388 stores
298 stores
264 stores
234 stores
50 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 60378 | 68.68% |
| WooCommerce | 18046 | 20.53% |
| Salesforce Commerce Cloud | 3967 | 4.51% |
| Shopify | 3738 | 4.25% |
| Wix eCommerce | 554 | 0.63% |
| Squarespace Commerce | 388 | 0.44% |
| PrestaShop | 298 | 0.34% |
| Magento | 264 | 0.30% |
| OpenCart | 234 | 0.27% |
| Big Cartel | 50 | 0.06% |
All Stores Distribution
Custom holds 48.3% share of all Indonesia e-commerce stores (60,378) , with WooCommerce at 35.5% and Salesforce Commerce Cloud at 3.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
60,378 stores
44,459 stores
4,264 stores
6,732 stores
2,540 stores
5,362 stores
343 stores
517 stores
338 stores
197 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 60378 | 48.25% |
| WooCommerce | 44459 | 35.53% |
| Salesforce Commerce Cloud | 4264 | 3.41% |
| Shopify | 6732 | 5.38% |
| Wix eCommerce | 2540 | 2.03% |
| Squarespace Commerce | 5362 | 4.29% |
| PrestaShop | 343 | 0.27% |
| Magento | 517 | 0.41% |
| OpenCart | 338 | 0.27% |
| Big Cartel | 197 | 0.16% |
Categories Distribution
Clothing & Accessories leads with 22.8% of all stores (14,828 stores) , followed by Health & Beauty (16.5%) and Food & Beverages (12.0%) .
Top 10 Categories
14,828 stores
10,747 stores
7,813 stores
6,519 stores
4,426 stores
3,603 stores
3,185 stores
2,930 stores
2,246 stores
1,764 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 14828 | 22.78% |
| Health & Beauty | 10747 | 16.51% |
| Food & Beverages | 7813 | 12.00% |
| Electronics & Technology | 6519 | 10.02% |
| Vehicles & Parts | 4426 | 6.80% |
| Business & Industrial | 3603 | 5.54% |
| Furniture & Home Decor | 3185 | 4.89% |
| Home & Garden | 2930 | 4.50% |
| Books & Media | 2246 | 3.45% |
| Gifts & Special Occasions | 1764 | 2.71% |
| Tools & Hardware | 1741 | 2.68% |
| Arts & Entertainment | 1509 | 2.32% |
| Pets & Pet Supplies | 1460 | 2.24% |
| Jewelry & Watches | 1197 | 1.84% |
| Sporting Goods & Outdoor Gear | 1114 | 1.71% |
Payment Providers Distribution
PayPal leads with 14.8% among AI-verified physical stores (914 stores) , followed by Mada (12.4%) and Stripe Connect (10.4%) .
Base: 4,976 AI-verified physical stores with detectable payment providers (5.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
914 stores
766 stores
639 stores
593 stores
468 stores
416 stores
368 stores
353 stores
349 stores
299 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 914 | 14.85% |
| Mada | 766 | 12.44% |
| Stripe Connect | 639 | 10.38% |
| Bolt | 593 | 9.63% |
| MasterCard | 468 | 7.60% |
| Koin | 416 | 6.76% |
| Paddle | 368 | 5.98% |
| American Express | 353 | 5.73% |
| ShopeePay | 349 | 5.67% |
| Midtrans | 299 | 4.86% |
| BitCoin | 233 | 3.78% |
| VISA | 224 | 3.64% |
| JCB | 215 | 3.49% |
| Apple Pay | 177 | 2.88% |
| Google Pay | 142 | 2.31% |
Shipping Carriers Distribution
JNE leads with 43.7% among AI-verified physical stores (3,896 stores) , followed by UPS (10.2%) and DHL (8.9%) .
Base: 7,292 AI-verified physical stores with detectable shipping carriers (8.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,896 stores
911 stores
790 stores
689 stores
623 stores
345 stores
234 stores
222 stores
207 stores
198 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 3896 | 43.68% |
| UPS | 911 | 10.21% |
| DHL | 790 | 8.86% |
| Wahana | 689 | 7.73% |
| Pos Indonesia | 623 | 6.99% |
| FedEx | 345 | 3.87% |
| DPD | 234 | 2.62% |
| Ninja Van | 222 | 2.49% |
| Lion Parcel | 207 | 2.32% |
| Hermes | 198 | 2.22% |
| GLS | 194 | 2.18% |
| TNT | 177 | 1.98% |
| TCS | 169 | 1.89% |
| Speedy | 142 | 1.59% |
| USPS | 122 | 1.37% |
Store Launch Timeline
Over the past 12 months, 23,368 new stores were launched in Indonesia , with the highest activity in 2025-10 (1,823 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,823 stores launched
2,210 stores launched
2,361 stores launched
2,632 stores launched
2,347 stores launched
2,675 stores launched
2,307 stores launched
1,811 stores launched
1,351 stores launched
1,429 stores launched
1,727 stores launched
695 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1823 | 7.80% |
| 2025-09 | 2210 | 9.46% |
| 2025-08 | 2361 | 10.10% |
| 2025-07 | 2632 | 11.26% |
| 2025-06 | 2347 | 10.04% |
| 2025-05 | 2675 | 11.45% |
| 2025-04 | 2307 | 9.87% |
| 2025-03 | 1811 | 7.75% |
| 2025-02 | 1351 | 5.78% |
| 2025-01 | 1429 | 6.12% |
| 2024-12 | 1727 | 7.39% |
| 2024-11 | 695 | 2.97% |
Active Stores by Launch Year
Currently, 75,021 active stores in Indonesia are tracked in our database , with the most stores launched in 2025 (21,018 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,018 active stores
9,774 active stores
5,964 active stores
4,793 active stores
5,959 active stores
3,861 active stores
3,323 active stores
3,351 active stores
3,663 active stores
2,021 active stores
1,472 active stores
1,937 active stores
2,651 active stores
1,395 active stores
1,118 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 21018 | 28.02% |
| 2024 | 9774 | 13.03% |
| 2023 | 5964 | 7.95% |
| 2022 | 4793 | 6.39% |
| 2021 | 5959 | 7.94% |
| 2020 | 3861 | 5.15% |
| 2019 | 3323 | 4.43% |
| 2018 | 3351 | 4.47% |
| 2017 | 3663 | 4.88% |
| 2016 | 2021 | 2.69% |
| 2015 | 1472 | 1.96% |
| 2014 | 1937 | 2.58% |
| 2013 | 2651 | 3.53% |
| 2012 | 1395 | 1.86% |
| 2011 | 1118 | 1.49% |
| 2010 | 783 | 1.04% |
| 2009 | 589 | 0.79% |
| 2008 | 349 | 0.47% |
| 2007 | 280 | 0.37% |
| 2006 | 143 | 0.19% |
| 2005 | 108 | 0.14% |
| 2004 | 122 | 0.16% |
| 2003 | 76 | 0.10% |
| 2002 | 59 | 0.08% |
| 2001 | 106 | 0.14% |
| 2000 | 44 | 0.06% |
| 1999 | 38 | 0.05% |
| 1998 | 15 | 0.02% |
| 1997 | 5 | 0.01% |
| 1996 | 3 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Indonesia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Gifts & Special Occasions
WooCommerce — Clothing & Accessories
Custom — Electronics & Technology
WooCommerce — Furniture & Home Decor
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 88.3k | 100.00% |
| Emails | 29.6k | 33.52% |
| Phones | 11.2k | 12.66% |
| Ecommerce platform | 88.3k | 100.00% |
| Couriers | 7.3k | 8.26% |
| Payment Providers | 5.0k | 5.64% |
| Categories | 67.0k | 75.95% |
| Social Media | 46.8k | 53.01% |
Starter Package
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Maximize Your ROI
Use our detailed Indonesia E-commerce Database to:
Gain actionable insights into 88.3k physical stores in Indonesia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Indonesia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Indonesia E-commerce Database?
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Our database covers over 88.3k Indonesia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 23.8% among stores with at least one detectable social profile (31,490 stores) , followed by Instagram (20.9%) and Twitter (12.0%) .
Base: 46,795 stores with any detectable social profile (53.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,490 stores
27,759 stores
15,966 stores
15,073 stores
13,832 stores
10,978 stores
7,464 stores
6,976 stores
2,741 stores
287 stores
Visual Distribution