Indonesia E-commerce Database

Explore 47.8k verified e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 107.5k with e-commerce signals. 47.8k verified as active stores.

· · Next full refresh: March 2026

E-commerce Platforms Distribution

Custom leads with 46.0% of stores with physical delivery (21,919 stores) , followed by WooCommerce (31.6%) and Shopify (13.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 46.0%

21,919 stores

15,069 stores

Shopify 13.1%

6,237 stores

2,536 stores

723 stores

477 stores

332 stores

267 stores

58 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Indonesia
Platform Stores with Physical Delivery Percentage
Custom 21919 46.01%
WooCommerce 15069 31.63%
Shopify 6237 13.09%
Salesforce Commerce Cloud 2536 5.32%
Magento 723 1.52%
Wix eCommerce 477 1.00%
PrestaShop 332 0.70%
OpenCart 267 0.56%
Botble CMS 58 0.12%
EasyStore 23 0.05%

Categories Distribution

Electronics & Technology leads with 43.8% of all stores (16,980 stores) , followed by Clothing & Accessories (24.3%) and Health & Beauty (7.7%) .

Base: 38,747 AI-verified stores with physical delivery and detected product categories (81.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Electronics & Technology 43.8%

16,980 stores

Clothing & Accessories 24.3%

9,425 stores

Health & Beauty 7.7%

2,986 stores

Food & Beverages 6.1%

2,355 stores

Furniture & Home Decor 3.6%

1,382 stores

Gifts & Special Occasions 2.7%

1,032 stores

Home & Garden 2.5%

953 stores

Business & Industrial 2.0%

778 stores

Jewelry & Watches 2.0%

760 stores

Sporting Goods & Outdoor Gear 1.2%

449 stores

Visual Distribution

Distribution of top 10 Indonesia store categories (February 2026)
Distribution of categories in Indonesia e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 16980 43.82%
Clothing & Accessories 9425 24.32%
Health & Beauty 2986 7.71%
Food & Beverages 2355 6.08%
Furniture & Home Decor 1382 3.57%
Gifts & Special Occasions 1032 2.66%
Home & Garden 953 2.46%
Business & Industrial 778 2.01%
Jewelry & Watches 760 1.96%
Sporting Goods & Outdoor Gear 449 1.16%
Tools & Hardware 396 1.02%
Vehicles & Parts 384 0.99%
Arts & Entertainment 313 0.81%
Office Supplies 279 0.72%
Books & Media 275 0.71%

Payment Providers Distribution

PayPal leads with 20.7% among AI-verified physical stores (770 stores) , followed by Stripe Connect (13.5%) and MasterCard (12.0%) .

Base: 2,633 AI-verified physical stores with detectable payment providers (5.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.7%

770 stores

500 stores

444 stores

325 stores

288 stores

276 stores

VISA 5.6%

208 stores

JCB 5.4%

199 stores

Bolt 4.3%

161 stores

Koin 3.6%

132 stores

Visual Distribution

Distribution of top 10 Indonesia payment providers (February 2026)
Distribution of payment providers in Indonesia e-commerce stores
Payment Provider Store Count Market Share
PayPal 770 20.73%
Stripe Connect 500 13.46%
MasterCard 444 11.95%
American Express 325 8.75%
Midtrans 288 7.75%
ShopeePay 276 7.43%
VISA 208 5.60%
JCB 199 5.36%
Bolt 161 4.33%
Koin 132 3.55%
Mada 115 3.10%
BitCoin 106 2.85%
Apple Pay 89 2.40%
Google Pay 55 1.48%
Klarna 47 1.27%

Shipping Carriers Distribution

JNE leads with 41.0% among AI-verified physical stores (1,912 stores) , followed by DHL (13.7%) and UPS (12.6%) .

Base: 3,560 AI-verified physical stores with detectable shipping carriers (7.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

JNE 41.0%

1,912 stores

DHL 13.7%

638 stores

UPS 12.6%

590 stores

FedEx 6.6%

306 stores

235 stores

232 stores

158 stores

134 stores

USPS 2.6%

119 stores

94 stores

Visual Distribution

Distribution of top 10 Indonesia shipping carriers (February 2026)
Distribution of shipping carriers in Indonesia e-commerce stores
Shipping Carrier Store Count Market Share
JNE 1912 40.99%
DHL 638 13.68%
UPS 590 12.65%
FedEx 306 6.56%
Pos Indonesia 235 5.04%
Wahana 232 4.97%
Ninja Van 158 3.39%
Lion Parcel 134 2.87%
USPS 119 2.55%
Hermes 94 2.02%
TNT 68 1.46%
Speedy 57 1.22%
Grab Express 43 0.92%
Lalamove 42 0.90%
DPD 37 0.79%

Store Launch Timeline

Over the past 12 months, 15,014 new stores were launched in Indonesia , with the highest activity in 2026-01 (892 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 5.9%

892 stores launched

2025-12 6.8%

1,026 stores launched

2025-11 5.6%

847 stores launched

2025-10 4.7%

704 stores launched

2025-09 8.3%

1,246 stores launched

2025-08 9.8%

1,469 stores launched

2025-07 11.7%

1,755 stores launched

2025-06 11.1%

1,667 stores launched

2025-05 13.2%

1,975 stores launched

2025-04 9.2%

1,386 stores launched

2025-03 8.2%

1,235 stores launched

2025-02 5.4%

812 stores launched

Monthly Trend

Monthly store launches in Indonesia (February 2026)
Monthly store launches in Indonesia over the past 12 months
Month Stores Launched Percentage
2026-01 892 5.94%
2025-12 1026 6.83%
2025-11 847 5.64%
2025-10 704 4.69%
2025-09 1246 8.30%
2025-08 1469 9.78%
2025-07 1755 11.69%
2025-06 1667 11.10%
2025-05 1975 13.15%
2025-04 1386 9.23%
2025-03 1235 8.23%
2025-02 812 5.41%

Active Stores by Launch Year

Currently, 47,237 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (896 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.9%

896 active stores

2025 32.4%

15,291 active stores

2024 11.8%

5,568 active stores

2023 7.2%

3,391 active stores

2022 6.3%

2,979 active stores

2021 6.4%

3,033 active stores

2020 5.2%

2,479 active stores

2019 4.1%

1,949 active stores

2018 4.1%

1,936 active stores

2017 3.8%

1,800 active stores

2016 2.0%

925 active stores

2015 1.8%

865 active stores

2014 2.0%

952 active stores

2013 2.2%

1,017 active stores

2012 1.4%

655 active stores

Distribution by Launch Year

Active stores in Indonesia by original launch year (February 2026)
Active stores in Indonesia by launch year
Launch Year Active Stores Percentage
2026 896 1.90%
2025 15291 32.37%
2024 5568 11.79%
2023 3391 7.18%
2022 2979 6.31%
2021 3033 6.42%
2020 2479 5.25%
2019 1949 4.13%
2018 1936 4.10%
2017 1800 3.81%
2016 925 1.96%
2015 865 1.83%
2014 952 2.02%
2013 1017 2.15%
2012 655 1.39%
2011 636 1.35%
2010 502 1.06%
2009 441 0.93%
2008 299 0.63%
2007 278 0.59%
2006 223 0.47%
2005 208 0.44%
2004 183 0.39%
2003 150 0.32%
2002 125 0.26%
2001 158 0.33%
2000 123 0.26%
1999 82 0.17%
1998 50 0.11%
1997 21 0.04%
1996 16 0.03%
1995 6 0.01%

Social Media Usage

Instagram leads with 19.2% among stores with at least one detectable social profile (29,089 stores) , followed by Facebook (17.5%) and YouTube (13.2%) .

Base: 32,522 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 19.2%

29,089 stores

Facebook 17.5%

26,538 stores

YouTube 13.2%

19,997 stores

TikTok 12.8%

19,362 stores

Twitter 12.5%

19,002 stores

Pinterest 10.6%

16,096 stores

LinkedIn 10.0%

15,140 stores

WhatsApp 3.2%

4,801 stores

X 0.9%

1,414 stores

Reddit 0.2%

269 stores

Visual Distribution

Distribution of social media platforms in Indonesia (February 2026)
Distribution of social media platforms in Indonesia e-commerce stores
Social Platform Store Count Market Share
Instagram 29089 19.17%
Facebook 26538 17.49%
YouTube 19997 13.18%
TikTok 19362 12.76%
Twitter 19002 12.53%
Pinterest 16096 10.61%
LinkedIn 15140 9.98%
WhatsApp 4801 3.16%
X 1414 0.93%
Reddit 269 0.18%

Dataset Coverage

Field Rows count Coverage
Website 47.8k 100.00%
Emails 13.6k 28.46%
Phones 6.3k 13.18%
Ecommerce platform 47.8k 100.00%
Couriers 3.6k 7.44%
Payment Providers 2.6k 5.50%
Categories 39.5k 82.49%
Social Media 32.5k 67.99%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Data Format & Delivery

Available Formats

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Indonesia E-commerce Database?

Our database covers over 47.8k verified Indonesia e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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