Indonesia E-commerce Database
Explore 88.3k e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 62.4% of stores with physical delivery (54,806 stores) , followed by WooCommerce (24.5%) and Shopify (5.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
54,806 stores
21,490 stores
5,195 stores
4,016 stores
747 stores
620 stores
348 stores
318 stores
261 stores
51 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 54806 | 62.38% |
| WooCommerce | 21490 | 24.46% |
| Shopify | 5195 | 5.91% |
| Salesforce Commerce Cloud | 4016 | 4.57% |
| Squarespace Commerce | 747 | 0.85% |
| Wix eCommerce | 620 | 0.71% |
| PrestaShop | 348 | 0.40% |
| Magento | 318 | 0.36% |
| OpenCart | 261 | 0.30% |
| Botble CMS | 51 | 0.06% |
All Stores Distribution
Custom holds 39.6% share of all Indonesia e-commerce stores (54,806) , with WooCommerce at 36.8% and Shopify at 10.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
54,806 stores
50,843 stores
13,974 stores
4,741 stores
9,346 stores
2,609 stores
402 stores
866 stores
362 stores
352 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 54806 | 39.63% |
| WooCommerce | 50843 | 36.76% |
| Shopify | 13974 | 10.10% |
| Salesforce Commerce Cloud | 4741 | 3.43% |
| Squarespace Commerce | 9346 | 6.76% |
| Wix eCommerce | 2609 | 1.89% |
| PrestaShop | 402 | 0.29% |
| Magento | 866 | 0.63% |
| OpenCart | 362 | 0.26% |
| Botble CMS | 352 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (13,839 stores) , followed by Health & Beauty (16.2%) and Food & Beverages (12.2%) .
Top 10 Categories
13,839 stores
10,337 stores
7,759 stores
6,646 stores
4,264 stores
3,796 stores
3,125 stores
3,078 stores
2,147 stores
1,942 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 13839 | 21.69% |
| Health & Beauty | 10337 | 16.20% |
| Food & Beverages | 7759 | 12.16% |
| Electronics & Technology | 6646 | 10.42% |
| Vehicles & Parts | 4264 | 6.68% |
| Business & Industrial | 3796 | 5.95% |
| Furniture & Home Decor | 3125 | 4.90% |
| Home & Garden | 3078 | 4.82% |
| Books & Media | 2147 | 3.37% |
| Gifts & Special Occasions | 1942 | 3.04% |
| Tools & Hardware | 1723 | 2.70% |
| Pets & Pet Supplies | 1413 | 2.21% |
| Arts & Entertainment | 1348 | 2.11% |
| Jewelry & Watches | 1253 | 1.96% |
| Sporting Goods & Outdoor Gear | 1130 | 1.77% |
Payment Providers Distribution
PayPal leads with 14.8% among AI-verified physical stores (941 stores) , followed by Mada (12.0%) and Stripe Connect (10.6%) .
Base: 5,025 AI-verified physical stores with detectable payment providers (5.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
941 stores
763 stores
675 stores
510 stores
467 stores
411 stores
402 stores
377 stores
362 stores
357 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 941 | 14.83% |
| Mada | 763 | 12.02% |
| Stripe Connect | 675 | 10.64% |
| MasterCard | 510 | 8.04% |
| Bolt | 467 | 7.36% |
| Koin | 411 | 6.48% |
| ShopeePay | 402 | 6.33% |
| Paddle | 377 | 5.94% |
| American Express | 362 | 5.70% |
| Midtrans | 357 | 5.63% |
| BitCoin | 244 | 3.84% |
| VISA | 235 | 3.70% |
| JCB | 234 | 3.69% |
| Apple Pay | 208 | 3.28% |
| Google Pay | 160 | 2.52% |
Shipping Carriers Distribution
JNE leads with 44.1% among AI-verified physical stores (4,134 stores) , followed by UPS (9.9%) and DHL (8.9%) .
Base: 7,609 AI-verified physical stores with detectable shipping carriers (8.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,134 stores
930 stores
835 stores
714 stores
656 stores
369 stores
260 stores
249 stores
213 stores
202 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 4134 | 44.14% |
| UPS | 930 | 9.93% |
| DHL | 835 | 8.92% |
| Wahana | 714 | 7.62% |
| Pos Indonesia | 656 | 7.00% |
| FedEx | 369 | 3.94% |
| Ninja Van | 260 | 2.78% |
| Lion Parcel | 249 | 2.66% |
| DPD | 213 | 2.27% |
| Hermes | 202 | 2.16% |
| GLS | 187 | 2.00% |
| TCS | 182 | 1.94% |
| TNT | 159 | 1.70% |
| Speedy | 153 | 1.63% |
| USPS | 122 | 1.30% |
Store Launch Timeline
Over the past 12 months, 21,907 new stores were launched in Indonesia , with the highest activity in 2025-11 (1,848 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,848 stores launched
1,475 stores launched
2,029 stores launched
1,936 stores launched
2,566 stores launched
2,153 stores launched
2,350 stores launched
1,860 stores launched
1,823 stores launched
1,494 stores launched
1,432 stores launched
941 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1848 | 8.44% |
| 2025-10 | 1475 | 6.73% |
| 2025-09 | 2029 | 9.26% |
| 2025-08 | 1936 | 8.84% |
| 2025-07 | 2566 | 11.71% |
| 2025-06 | 2153 | 9.83% |
| 2025-05 | 2350 | 10.73% |
| 2025-04 | 1860 | 8.49% |
| 2025-03 | 1823 | 8.32% |
| 2025-02 | 1494 | 6.82% |
| 2025-01 | 1432 | 6.54% |
| 2024-12 | 941 | 4.30% |
Active Stores by Launch Year
Currently, 75,973 active stores in Indonesia are tracked in our database , with the most stores launched in 2025 (20,992 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
20,992 active stores
9,214 active stores
6,127 active stores
5,068 active stores
5,761 active stores
4,084 active stores
3,522 active stores
3,609 active stores
3,852 active stores
2,061 active stores
1,514 active stores
2,021 active stores
2,679 active stores
1,460 active stores
1,154 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 20992 | 27.63% |
| 2024 | 9214 | 12.13% |
| 2023 | 6127 | 8.06% |
| 2022 | 5068 | 6.67% |
| 2021 | 5761 | 7.58% |
| 2020 | 4084 | 5.38% |
| 2019 | 3522 | 4.64% |
| 2018 | 3609 | 4.75% |
| 2017 | 3852 | 5.07% |
| 2016 | 2061 | 2.71% |
| 2015 | 1514 | 1.99% |
| 2014 | 2021 | 2.66% |
| 2013 | 2679 | 3.53% |
| 2012 | 1460 | 1.92% |
| 2011 | 1154 | 1.52% |
| 2010 | 794 | 1.05% |
| 2009 | 610 | 0.80% |
| 2008 | 373 | 0.49% |
| 2007 | 293 | 0.39% |
| 2006 | 152 | 0.20% |
| 2005 | 113 | 0.15% |
| 2004 | 127 | 0.17% |
| 2003 | 89 | 0.12% |
| 2002 | 67 | 0.09% |
| 2001 | 113 | 0.15% |
| 2000 | 52 | 0.07% |
| 1999 | 37 | 0.05% |
| 1998 | 21 | 0.03% |
| 1997 | 6 | 0.01% |
| 1996 | 4 | 0.01% |
| 1995 | 4 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Indonesia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Tools & Hardware
Custom — Tools & Hardware
Custom
Custom
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 88.3k | 100.00% |
| Emails | 30.1k | 34.11% |
| Phones | 11.8k | 13.37% |
| Ecommerce platform | 88.3k | 100.00% |
| Couriers | 7.6k | 8.62% |
| Payment Providers | 5.0k | 5.69% |
| Categories | 65.8k | 74.57% |
| Social Media | 46.9k | 53.12% |
Starter Package
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Maximize Your ROI
Use our detailed Indonesia E-commerce Database to:
Gain actionable insights into 88.3k physical stores in Indonesia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Indonesia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Indonesia E-commerce Database?
-
Our database covers over 88.3k Indonesia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 23.4% among stores with at least one detectable social profile (32,215 stores) , followed by Instagram (22.6%) and YouTube (12.3%) .
Base: 46,875 stores with any detectable social profile (53.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,215 stores
31,098 stores
17,008 stores
15,598 stores
13,320 stores
11,481 stores
7,644 stores
7,216 stores
2,068 stores
217 stores
Visual Distribution