Indonesia E-commerce Market
Explore 47.2k verified e-commerce stores in the Indonesia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 101.7k with e-commerce signals. 47.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 38.4% of stores with physical delivery (17,810 stores) , followed by WooCommerce (37.2%) and Shopify (13.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,810 stores
17,292 stores
6,119 stores
3,016 stores
799 stores
496 stores
371 stores
245 stores
155 stores
122 stores
Visual Distribution
17,810 stores
17,292 stores
6,119 stores
3,016 stores
799 stores
496 stores
371 stores
245 stores
155 stores
122 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 17810 | 38.36% |
| WooCommerce | 17292 | 37.25% |
| Shopify | 6119 | 13.18% |
| Magento | 3016 | 6.50% |
| Salesforce Commerce Cloud | 799 | 1.72% |
| Wix eCommerce | 496 | 1.07% |
| PrestaShop | 371 | 0.80% |
| OpenCart | 245 | 0.53% |
| Plugo | 155 | 0.33% |
| GuideCommon | 122 | 0.26% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 19.2% share of all Indonesia e-commerce stores (17,810) , with WooCommerce at 51.8% and Shopify at 14.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,810 stores
48,017 stores
13,616 stores
7,950 stores
873 stores
2,486 stores
411 stores
308 stores
171 stores
1,081 stores
Visual Distribution
17,810 stores
48,017 stores
13,616 stores
7,950 stores
873 stores
2,486 stores
411 stores
308 stores
171 stores
1,081 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 17810 | 19.21% |
| WooCommerce | 48017 | 51.79% |
| Shopify | 13616 | 14.68% |
| Magento | 7950 | 8.57% |
| Salesforce Commerce Cloud | 873 | 0.94% |
| Wix eCommerce | 2486 | 2.68% |
| PrestaShop | 411 | 0.44% |
| OpenCart | 308 | 0.33% |
| Plugo | 171 | 0.18% |
| GuideCommon | 1081 | 1.17% |
Categories Distribution
Clothing & Accessories stores with 19.4% of all stores (7,368 stores) , followed by Health & Beauty (14.8%) and Sporting Goods & Outdoor Gear (13.5%) .
Base: 38,019 AI-verified stores with physical delivery and detected product categories (80.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,368 stores
5,617 stores
5,142 stores
3,501 stores
3,285 stores
2,353 stores
2,187 stores
1,722 stores
1,475 stores
1,327 stores
Visual Distribution
7,368 stores
5,617 stores
5,142 stores
3,501 stores
3,285 stores
2,353 stores
2,187 stores
1,722 stores
1,475 stores
1,327 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7368 | 19.38% |
| Health & Beauty | 5617 | 14.77% |
| Sporting Goods & Outdoor Gear | 5142 | 13.52% |
| Food & Beverages | 3501 | 9.21% |
| Gifts & Special Occasions | 3285 | 8.64% |
| Business & Industrial | 2353 | 6.19% |
| Electronics & Technology | 2187 | 5.75% |
| Baby & Toddler | 1722 | 4.53% |
| Furniture & Home Decor | 1475 | 3.88% |
| Toys & Games | 1327 | 3.49% |
Payment Providers Distribution
PayPal stores with 18.6% among AI-verified physical stores (692 stores) , followed by Stripe Connect (13.0%) and ShopeePay (10.9%) .
Base: 2,686 AI-verified physical stores with detectable payment providers (5.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
692 stores
486 stores
407 stores
382 stores
377 stores
252 stores
190 stores
186 stores
163 stores
161 stores
Visual Distribution
692 stores
486 stores
407 stores
382 stores
377 stores
252 stores
190 stores
186 stores
163 stores
161 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 692 | 18.57% |
| Stripe Connect | 486 | 13.04% |
| ShopeePay | 407 | 10.92% |
| Midtrans | 382 | 10.25% |
| MasterCard | 377 | 10.12% |
| American Express | 252 | 6.76% |
| Bolt | 190 | 5.10% |
| VISA | 186 | 4.99% |
| JCB | 163 | 4.37% |
| Koin | 161 | 4.32% |
Shipping Carriers Distribution
JNE stores with 43.4% among AI-verified physical stores (2,416 stores) , followed by UPS (14.7%) and DHL (10.1%) .
Base: 4,235 AI-verified physical stores with detectable shipping carriers (9.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,416 stores
820 stores
565 stores
344 stores
305 stores
294 stores
169 stores
165 stores
122 stores
97 stores
Visual Distribution
2,416 stores
820 stores
565 stores
344 stores
305 stores
294 stores
169 stores
165 stores
122 stores
97 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 2416 | 43.35% |
| UPS | 820 | 14.71% |
| DHL | 565 | 10.14% |
| Wahana | 344 | 6.17% |
| Pos Indonesia | 305 | 5.47% |
| FedEx | 294 | 5.28% |
| Lion Parcel | 169 | 3.03% |
| Ninja Van | 165 | 2.96% |
| USPS | 122 | 2.19% |
| Hermes | 97 | 1.74% |
Store Launch Timeline
Over the past 12 months, 13,410 new stores were launched in Indonesia , with the highest activity in 2026-05 (2,033 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,033 stores launched
1,187 stores launched
864 stores launched
740 stores launched
1,021 stores launched
1,399 stores launched
981 stores launched
979 stores launched
1,019 stores launched
1,274 stores launched
1,289 stores launched
624 stores launched
Monthly Trend
15.2% of last 12 months
8.9% of last 12 months
6.4% of last 12 months
5.5% of last 12 months
7.6% of last 12 months
10.4% of last 12 months
7.3% of last 12 months
7.3% of last 12 months
7.6% of last 12 months
9.5% of last 12 months
9.6% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2033 | 15.16% |
| 2026-04 | 1187 | 8.85% |
| 2026-03 | 864 | 6.44% |
| 2026-02 | 740 | 5.52% |
| 2026-01 | 1021 | 7.61% |
| 2025-12 | 1399 | 10.43% |
| 2025-11 | 981 | 7.32% |
| 2025-10 | 979 | 7.30% |
| 2025-09 | 1019 | 7.60% |
| 2025-08 | 1274 | 9.50% |
| 2025-07 | 1289 | 9.61% |
| 2025-06 | 624 | 4.65% |
Active Stores by Launch Year
Currently, 46,523 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (5,967 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,967 active stores
10,962 active stores
5,190 active stores
3,076 active stores
2,669 active stores
2,617 active stores
2,524 active stores
1,920 active stores
2,030 active stores
1,833 active stores
964 active stores
845 active stores
940 active stores
1,032 active stores
655 active stores
Distribution by Launch Year
12.8% of tracked active stores
23.6% of tracked active stores
11.2% of tracked active stores
6.6% of tracked active stores
5.7% of tracked active stores
5.6% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
4.4% of tracked active stores
3.9% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5967 | 12.83% |
| 2025 | 10962 | 23.56% |
| 2024 | 5190 | 11.16% |
| 2023 | 3076 | 6.61% |
| 2022 | 2669 | 5.74% |
| 2021 | 2617 | 5.63% |
| 2020 | 2524 | 5.43% |
| 2019 | 1920 | 4.13% |
| 2018 | 2030 | 4.36% |
| 2017 | 1833 | 3.94% |
| 2016 | 964 | 2.07% |
| 2015 | 845 | 1.82% |
| 2014 | 940 | 2.02% |
| 2013 | 1032 | 2.22% |
| 2012 | 655 | 1.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Magento - Baby & Toddler
Magento - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 47.2k | 100.00% |
| Emails | 14.4k | 30.45% |
| Phones | 14.5k | 30.72% |
| Ecommerce platform | 47.2k | 100.00% |
| Couriers | 4.2k | 8.97% |
| Payment Providers | 2.7k | 5.69% |
| Categories | 38.8k | 82.11% |
| Social Media | 32.2k | 68.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 47.2k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Indonesia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 47.2k verified Indonesia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 23.3% among stores with at least one detectable social profile (27,575 stores) , followed by Facebook (20.9%) and Twitter (12.9%) .
Base: 32,200 stores with any detectable social profile (68.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,575 stores
24,747 stores
15,264 stores
13,231 stores
12,083 stores
8,785 stores
6,258 stores
5,826 stores
2,295 stores
2,113 stores
Visual Distribution
27,575 stores
24,747 stores
15,264 stores
13,231 stores
12,083 stores
8,785 stores
6,258 stores
5,826 stores
2,295 stores
2,113 stores