Indonesia E-commerce Database
Explore 50.8k verified e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 111.4k with e-commerce signals. 50.8k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Custom leads with 39.6% of stores with physical delivery (20,016 stores) , followed by WooCommerce (33.3%) and Shopify (14.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,016 stores
16,838 stores
7,268 stores
2,895 stores
2,102 stores
548 stores
499 stores
299 stores
64 stores
36 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 20016 | 39.58% |
| WooCommerce | 16838 | 33.30% |
| Shopify | 7268 | 14.37% |
| Salesforce Commerce Cloud | 2895 | 5.73% |
| Magento | 2102 | 4.16% |
| Wix eCommerce | 548 | 1.08% |
| PrestaShop | 499 | 0.99% |
| OpenCart | 299 | 0.59% |
| Botble CMS | 64 | 0.13% |
| Squarespace Commerce | 36 | 0.07% |
All Stores Distribution
Custom holds 18.3% share of all Indonesia e-commerce stores (20,016) , with WooCommerce at 46.1% and Shopify at 16.4% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
20,016 stores
50,469 stores
17,894 stores
3,127 stores
6,830 stores
2,582 stores
556 stores
379 stores
361 stores
7,163 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 20016 | 18.30% |
| WooCommerce | 50469 | 46.14% |
| Shopify | 17894 | 16.36% |
| Salesforce Commerce Cloud | 3127 | 2.86% |
| Magento | 6830 | 6.24% |
| Wix eCommerce | 2582 | 2.36% |
| PrestaShop | 556 | 0.51% |
| OpenCart | 379 | 0.35% |
| Botble CMS | 361 | 0.33% |
| Squarespace Commerce | 7163 | 6.55% |
Categories Distribution
Electronics & Technology leads with 32.5% of all stores (13,068 stores) , followed by Clothing & Accessories (31.0%) and Health & Beauty (9.8%) .
Base: 40,182 AI-verified stores with physical delivery and detected product categories (79.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
13,068 stores
12,473 stores
3,928 stores
2,617 stores
1,536 stores
1,518 stores
1,051 stores
886 stores
766 stores
455 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 13068 | 32.52% |
| Clothing & Accessories | 12473 | 31.04% |
| Health & Beauty | 3928 | 9.78% |
| Food & Beverages | 2617 | 6.51% |
| Furniture & Home Decor | 1536 | 3.82% |
| Gifts & Special Occasions | 1518 | 3.78% |
| Home & Garden | 1051 | 2.62% |
| Business & Industrial | 886 | 2.20% |
| Jewelry & Watches | 766 | 1.91% |
| Arts & Entertainment | 455 | 1.13% |
| Sporting Goods & Outdoor Gear | 453 | 1.13% |
| Tools & Hardware | 430 | 1.07% |
| Vehicles & Parts | 426 | 1.06% |
| Books & Media | 290 | 0.72% |
| Office Supplies | 285 | 0.71% |
Payment Providers Distribution
PayPal leads with 20.5% among AI-verified physical stores (808 stores) , followed by Stripe Connect (13.6%) and MasterCard (12.2%) .
Base: 2,722 AI-verified physical stores with detectable payment providers (5.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
808 stores
535 stores
482 stores
346 stores
306 stores
304 stores
201 stores
200 stores
184 stores
141 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 808 | 20.50% |
| Stripe Connect | 535 | 13.58% |
| MasterCard | 482 | 12.23% |
| American Express | 346 | 8.78% |
| ShopeePay | 306 | 7.76% |
| Midtrans | 304 | 7.71% |
| JCB | 201 | 5.10% |
| VISA | 200 | 5.07% |
| Bolt | 184 | 4.67% |
| Koin | 141 | 3.58% |
| Mada | 124 | 3.15% |
| Apple Pay | 111 | 2.82% |
| BitCoin | 79 | 2.00% |
| Google Pay | 62 | 1.57% |
| Klarna | 58 | 1.47% |
Shipping Carriers Distribution
JNE leads with 41.7% among AI-verified physical stores (2,116 stores) , followed by UPS (13.7%) and DHL (13.2%) .
Base: 3,882 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,116 stores
696 stores
671 stores
298 stores
253 stores
248 stores
151 stores
125 stores
122 stores
117 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 2116 | 41.70% |
| UPS | 696 | 13.72% |
| DHL | 671 | 13.22% |
| FedEx | 298 | 5.87% |
| Pos Indonesia | 253 | 4.99% |
| Wahana | 248 | 4.89% |
| Ninja Van | 151 | 2.98% |
| USPS | 125 | 2.46% |
| Lion Parcel | 122 | 2.40% |
| Hermes | 117 | 2.31% |
| Speedy | 73 | 1.44% |
| TNT | 67 | 1.32% |
| Grab Express | 51 | 1.01% |
| Lalamove | 51 | 1.01% |
| ASM | 35 | 0.69% |
Store Launch Timeline
Over the past 12 months, 16,912 new stores were launched in Indonesia , with the highest activity in 2026-02 (777 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
777 stores launched
1,228 stores launched
1,650 stores launched
1,160 stores launched
1,087 stores launched
1,336 stores launched
1,480 stores launched
1,717 stores launched
1,763 stores launched
2,230 stores launched
1,487 stores launched
997 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 777 | 4.59% |
| 2026-01 | 1228 | 7.26% |
| 2025-12 | 1650 | 9.76% |
| 2025-11 | 1160 | 6.86% |
| 2025-10 | 1087 | 6.43% |
| 2025-09 | 1336 | 7.90% |
| 2025-08 | 1480 | 8.75% |
| 2025-07 | 1717 | 10.15% |
| 2025-06 | 1763 | 10.42% |
| 2025-05 | 2230 | 13.19% |
| 2025-04 | 1487 | 8.79% |
| 2025-03 | 997 | 5.90% |
Active Stores by Launch Year
Currently, 50,139 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (2,020 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,020 active stores
16,362 active stores
6,027 active stores
3,358 active stores
2,790 active stores
2,713 active stores
2,597 active stores
1,992 active stores
2,081 active stores
1,939 active stores
950 active stores
891 active stores
987 active stores
1,050 active stores
690 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2020 | 4.03% |
| 2025 | 16362 | 32.63% |
| 2024 | 6027 | 12.02% |
| 2023 | 3358 | 6.70% |
| 2022 | 2790 | 5.56% |
| 2021 | 2713 | 5.41% |
| 2020 | 2597 | 5.18% |
| 2019 | 1992 | 3.97% |
| 2018 | 2081 | 4.15% |
| 2017 | 1939 | 3.87% |
| 2016 | 950 | 1.89% |
| 2015 | 891 | 1.78% |
| 2014 | 987 | 1.97% |
| 2013 | 1050 | 2.09% |
| 2012 | 690 | 1.38% |
| 2011 | 670 | 1.34% |
| 2010 | 545 | 1.09% |
| 2009 | 448 | 0.89% |
| 2008 | 361 | 0.72% |
| 2007 | 287 | 0.57% |
| 2006 | 230 | 0.46% |
| 2005 | 211 | 0.42% |
| 2004 | 176 | 0.35% |
| 2003 | 167 | 0.33% |
| 2002 | 136 | 0.27% |
| 2001 | 155 | 0.31% |
| 2000 | 125 | 0.25% |
| 1999 | 84 | 0.17% |
| 1998 | 54 | 0.11% |
| 1997 | 23 | 0.05% |
| 1996 | 16 | 0.03% |
| 1995 | 4 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
OpenCart - Electronics & Technology
Custom - Electronics & Technology
WooCommerce - Health & Beauty
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 50.8k | 100.00% |
| Emails | 14.2k | 27.91% |
| Phones | 6.1k | 11.95% |
| Ecommerce platform | 50.8k | 100.00% |
| Couriers | 3.9k | 7.64% |
| Payment Providers | 2.7k | 5.36% |
| Categories | 41.0k | 80.74% |
| Social Media | 35.6k | 70.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 50.8k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Indonesia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 50.8k verified Indonesia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 20.6% among stores with at least one detectable social profile (31,654 stores) , followed by Facebook (18.8%) and Twitter (13.3%) .
Base: 35,647 stores with any detectable social profile (70.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,654 stores
28,991 stores
20,458 stores
18,409 stores
18,324 stores
15,039 stores
11,846 stores
5,113 stores
2,262 stores
1,911 stores
Visual Distribution