Indonesia E-commerce Database
Explore 62.0k e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 50.0% of stores with physical delivery (30,812 stores) , followed by WooCommerce (32.1%) and Shopify (10.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
30,812 stores
19,778 stores
6,161 stores
2,710 stores
759 stores
649 stores
359 stores
288 stores
61 stores
45 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 30812 | 50.00% |
| WooCommerce | 19778 | 32.10% |
| Shopify | 6161 | 10.00% |
| Salesforce Commerce Cloud | 2710 | 4.40% |
| Magento | 759 | 1.23% |
| Wix eCommerce | 649 | 1.05% |
| PrestaShop | 359 | 0.58% |
| OpenCart | 288 | 0.47% |
| Botble CMS | 61 | 0.10% |
| Squarespace Commerce | 45 | 0.07% |
All Stores Distribution
Custom holds 27.9% share of all Indonesia e-commerce stores (30,812) , with WooCommerce at 45.1% and Shopify at 13.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
30,812 stores
49,755 stores
14,561 stores
3,510 stores
1,310 stores
2,556 stores
394 stores
348 stores
344 stores
6,793 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 30812 | 27.91% |
| WooCommerce | 49755 | 45.07% |
| Shopify | 14561 | 13.19% |
| Salesforce Commerce Cloud | 3510 | 3.18% |
| Magento | 1310 | 1.19% |
| Wix eCommerce | 2556 | 2.32% |
| PrestaShop | 394 | 0.36% |
| OpenCart | 348 | 0.32% |
| Botble CMS | 344 | 0.31% |
| Squarespace Commerce | 6793 | 6.15% |
Categories Distribution
Electronics & Technology leads with 36.5% of all stores (13,142 stores) , followed by Clothing & Accessories (25.4%) and Health & Beauty (8.9%) .
Top 10 Categories
13,142 stores
9,126 stores
3,185 stores
2,623 stores
1,549 stores
1,090 stores
1,007 stores
990 stores
740 stores
495 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 13142 | 36.54% |
| Clothing & Accessories | 9126 | 25.37% |
| Health & Beauty | 3185 | 8.85% |
| Food & Beverages | 2623 | 7.29% |
| Furniture & Home Decor | 1549 | 4.31% |
| Home & Garden | 1090 | 3.03% |
| Gifts & Special Occasions | 1007 | 2.80% |
| Business & Industrial | 990 | 2.75% |
| Jewelry & Watches | 740 | 2.06% |
| Tools & Hardware | 495 | 1.38% |
| Vehicles & Parts | 475 | 1.32% |
| Sporting Goods & Outdoor Gear | 472 | 1.31% |
| Books & Media | 440 | 1.22% |
| Arts & Entertainment | 359 | 1.00% |
| Office Supplies | 276 | 0.77% |
Payment Providers Distribution
PayPal leads with 20.6% among AI-verified physical stores (851 stores) , followed by Stripe Connect (12.9%) and MasterCard (11.6%) .
Base: 2,982 AI-verified physical stores with detectable payment providers (4.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
851 stores
533 stores
479 stores
358 stores
341 stores
297 stores
221 stores
205 stores
182 stores
162 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 851 | 20.63% |
| Stripe Connect | 533 | 12.92% |
| MasterCard | 479 | 11.61% |
| American Express | 358 | 8.68% |
| ShopeePay | 341 | 8.26% |
| Midtrans | 297 | 7.20% |
| VISA | 221 | 5.36% |
| JCB | 205 | 4.97% |
| Bolt | 182 | 4.41% |
| Koin | 162 | 3.93% |
| BitCoin | 144 | 3.49% |
| Mada | 137 | 3.32% |
| Apple Pay | 94 | 2.28% |
| GrabPay | 63 | 1.53% |
| Google Pay | 59 | 1.43% |
Shipping Carriers Distribution
JNE leads with 37.5% among AI-verified physical stores (1,853 stores) , followed by DHL (14.5%) and UPS (13.0%) .
Base: 3,782 AI-verified physical stores with detectable shipping carriers (6.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,853 stores
715 stores
641 stores
334 stores
267 stores
243 stores
231 stores
141 stores
128 stores
102 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 1853 | 37.49% |
| DHL | 715 | 14.46% |
| UPS | 641 | 12.97% |
| FedEx | 334 | 6.76% |
| Wahana | 267 | 5.40% |
| Ninja Van | 243 | 4.92% |
| Pos Indonesia | 231 | 4.67% |
| Lion Parcel | 141 | 2.85% |
| USPS | 128 | 2.59% |
| Hermes | 102 | 2.06% |
| TNT | 79 | 1.60% |
| Speedy | 65 | 1.31% |
| Grab Express | 49 | 0.99% |
| DPD | 48 | 0.97% |
| Lalamove | 47 | 0.95% |
Store Launch Timeline
Over the past 12 months, 18,809 new stores were launched in Indonesia , with the highest activity in 2025-12 (1,254 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,254 stores launched
970 stores launched
848 stores launched
1,343 stores launched
1,565 stores launched
2,117 stores launched
2,227 stores launched
2,660 stores launched
2,114 stores launched
1,719 stores launched
1,383 stores launched
609 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 1254 | 6.67% |
| 2025-11 | 970 | 5.16% |
| 2025-10 | 848 | 4.51% |
| 2025-09 | 1343 | 7.14% |
| 2025-08 | 1565 | 8.32% |
| 2025-07 | 2117 | 11.26% |
| 2025-06 | 2227 | 11.84% |
| 2025-05 | 2660 | 14.14% |
| 2025-04 | 2114 | 11.24% |
| 2025-03 | 1719 | 9.14% |
| 2025-02 | 1383 | 7.35% |
| 2025-01 | 609 | 3.24% |
Active Stores by Launch Year
Currently, 61,367 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
19,583 active stores
8,796 active stores
4,759 active stores
3,924 active stores
3,770 active stores
3,232 active stores
2,521 active stores
2,553 active stores
2,229 active stores
1,128 active stores
1,039 active stores
1,165 active stores
1,224 active stores
818 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9 | 0.01% |
| 2025 | 19583 | 31.91% |
| 2024 | 8796 | 14.33% |
| 2023 | 4759 | 7.75% |
| 2022 | 3924 | 6.39% |
| 2021 | 3770 | 6.14% |
| 2020 | 3232 | 5.27% |
| 2019 | 2521 | 4.11% |
| 2018 | 2553 | 4.16% |
| 2017 | 2229 | 3.63% |
| 2016 | 1128 | 1.84% |
| 2015 | 1039 | 1.69% |
| 2014 | 1165 | 1.90% |
| 2013 | 1224 | 1.99% |
| 2012 | 818 | 1.33% |
| 2011 | 804 | 1.31% |
| 2010 | 645 | 1.05% |
| 2009 | 575 | 0.94% |
| 2008 | 405 | 0.66% |
| 2007 | 379 | 0.62% |
| 2006 | 289 | 0.47% |
| 2005 | 289 | 0.47% |
| 2004 | 239 | 0.39% |
| 2003 | 194 | 0.32% |
| 2002 | 177 | 0.29% |
| 2001 | 218 | 0.36% |
| 2000 | 169 | 0.28% |
| 1999 | 114 | 0.19% |
| 1998 | 62 | 0.10% |
| 1997 | 32 | 0.05% |
| 1996 | 17 | 0.03% |
| 1995 | 9 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Indonesia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Magento - Health & Beauty
Magento - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Business & Industrial
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 62.0k | 100.00% |
| Emails | 15.8k | 25.50% |
| Phones | 7.4k | 12.00% |
| Ecommerce platform | 62.0k | 100.00% |
| Couriers | 3.8k | 6.10% |
| Payment Providers | 3.0k | 4.81% |
| Categories | 36.7k | 59.20% |
| Social Media | 43.2k | 69.60% |
Starter Package
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Maximize Your ROI
Use our detailed Indonesia E-commerce Database to:
Gain actionable insights into 62.0k physical stores in Indonesia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Indonesia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Indonesia E-commerce Database?
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Our database covers over 62.0k Indonesia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 18.0% among stores with at least one detectable social profile (39,141 stores) , followed by Facebook (16.7%) and YouTube (13.6%) .
Base: 43,150 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
39,141 stores
36,312 stores
29,622 stores
28,559 stores
27,798 stores
24,951 stores
24,128 stores
5,695 stores
1,644 stores
166 stores
Visual Distribution