Indonesia E-commerce Database
Explore 56.1k verified e-commerce stores in the Indonesia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 121.5k with e-commerce signals. 56.1k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Custom leads with 41.9% of stores with physical delivery (23,093 stores) , followed by WooCommerce (32.7%) and Shopify (14.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,093 stores
18,018 stores
7,707 stores
2,760 stores
2,006 stores
507 stores
422 stores
270 stores
147 stores
145 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 23093 | 41.93% |
| WooCommerce | 18018 | 32.72% |
| Shopify | 7707 | 13.99% |
| Salesforce Commerce Cloud | 2760 | 5.01% |
| Magento | 2006 | 3.64% |
| Wix eCommerce | 507 | 0.92% |
| PrestaShop | 422 | 0.77% |
| OpenCart | 270 | 0.49% |
| Plugo | 147 | 0.27% |
| GuideCommon | 145 | 0.26% |
All Stores Distribution
Custom holds 22.2% share of all Indonesia e-commerce stores (23,093) , with WooCommerce at 47.6% and Shopify at 16.1% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
23,093 stores
49,533 stores
16,734 stores
2,923 stores
6,988 stores
2,496 stores
464 stores
343 stores
168 stores
1,307 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 23093 | 22.19% |
| WooCommerce | 49533 | 47.61% |
| Shopify | 16734 | 16.08% |
| Salesforce Commerce Cloud | 2923 | 2.81% |
| Magento | 6988 | 6.72% |
| Wix eCommerce | 2496 | 2.40% |
| PrestaShop | 464 | 0.45% |
| OpenCart | 343 | 0.33% |
| Plugo | 168 | 0.16% |
| GuideCommon | 1307 | 1.26% |
Categories Distribution
Clothing & Accessories leads with 22.8% of all stores (10,472 stores) , followed by Sporting Goods & Outdoor Gear (19.0%) and Health & Beauty (13.3%) .
Base: 45,836 AI-verified stores with physical delivery and detected product categories (81.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
10,472 stores
8,729 stores
6,079 stores
4,456 stores
3,814 stores
2,451 stores
2,263 stores
1,373 stores
1,371 stores
1,212 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10472 | 22.85% |
| Sporting Goods & Outdoor Gear | 8729 | 19.04% |
| Health & Beauty | 6079 | 13.26% |
| Gifts & Special Occasions | 4456 | 9.72% |
| Food & Beverages | 3814 | 8.32% |
| Business & Industrial | 2451 | 5.35% |
| Electronics & Technology | 2263 | 4.94% |
| Toys & Games | 1373 | 3.00% |
| Furniture & Home Decor | 1371 | 2.99% |
| Home & Garden | 1212 | 2.64% |
| Books & Media | 1033 | 2.25% |
| Tools & Hardware | 843 | 1.84% |
| Arts & Entertainment | 642 | 1.40% |
| Vehicles & Parts | 574 | 1.25% |
| Jewelry & Watches | 524 | 1.14% |
Payment Providers Distribution
PayPal leads with 18.5% among AI-verified physical stores (684 stores) , followed by Stripe Connect (13.1%) and MasterCard (10.9%) .
Base: 2,688 AI-verified physical stores with detectable payment providers (4.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
684 stores
483 stores
404 stores
391 stores
356 stores
254 stores
202 stores
182 stores
172 stores
166 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 684 | 18.53% |
| Stripe Connect | 483 | 13.09% |
| MasterCard | 404 | 10.95% |
| ShopeePay | 391 | 10.59% |
| Midtrans | 356 | 9.65% |
| American Express | 254 | 6.88% |
| Bolt | 202 | 5.47% |
| Koin | 182 | 4.93% |
| JCB | 172 | 4.66% |
| VISA | 166 | 4.50% |
| Mada | 119 | 3.22% |
| Apple Pay | 87 | 2.36% |
| BitCoin | 71 | 1.92% |
| Google Pay | 61 | 1.65% |
| Klarna | 59 | 1.60% |
Shipping Carriers Distribution
JNE leads with 46.0% among AI-verified physical stores (2,545 stores) , followed by UPS (12.8%) and DHL (9.7%) .
Base: 4,287 AI-verified physical stores with detectable shipping carriers (7.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,545 stores
710 stores
538 stores
356 stores
288 stores
251 stores
185 stores
169 stores
107 stores
106 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 2545 | 46.01% |
| UPS | 710 | 12.83% |
| DHL | 538 | 9.73% |
| Wahana | 356 | 6.44% |
| Pos Indonesia | 288 | 5.21% |
| FedEx | 251 | 4.54% |
| Ninja Van | 185 | 3.34% |
| Lion Parcel | 169 | 3.05% |
| USPS | 107 | 1.93% |
| Hermes | 106 | 1.92% |
| TNT | 68 | 1.23% |
| Lalamove | 58 | 1.05% |
| Speedy | 53 | 0.96% |
| ASM | 49 | 0.89% |
| DPD | 49 | 0.89% |
Store Launch Timeline
Over the past 12 months, 18,198 new stores were launched in Indonesia , with the highest activity in 2026-03 (1,192 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,192 stores launched
960 stores launched
1,326 stores launched
1,702 stores launched
1,400 stores launched
1,225 stores launched
1,478 stores launched
1,689 stores launched
2,011 stores launched
1,906 stores launched
2,317 stores launched
992 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1192 | 6.55% |
| 2026-02 | 960 | 5.28% |
| 2026-01 | 1326 | 7.29% |
| 2025-12 | 1702 | 9.35% |
| 2025-11 | 1400 | 7.69% |
| 2025-10 | 1225 | 6.73% |
| 2025-09 | 1478 | 8.12% |
| 2025-08 | 1689 | 9.28% |
| 2025-07 | 2011 | 11.05% |
| 2025-06 | 1906 | 10.47% |
| 2025-05 | 2317 | 12.73% |
| 2025-04 | 992 | 5.45% |
Active Stores by Launch Year
Currently, 55,346 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (3,492 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,492 active stores
17,398 active stores
6,603 active stores
3,715 active stores
3,156 active stores
2,997 active stores
2,877 active stores
2,170 active stores
2,252 active stores
2,074 active stores
1,061 active stores
936 active stores
1,065 active stores
1,128 active stores
748 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3492 | 6.31% |
| 2025 | 17398 | 31.43% |
| 2024 | 6603 | 11.93% |
| 2023 | 3715 | 6.71% |
| 2022 | 3156 | 5.70% |
| 2021 | 2997 | 5.42% |
| 2020 | 2877 | 5.20% |
| 2019 | 2170 | 3.92% |
| 2018 | 2252 | 4.07% |
| 2017 | 2074 | 3.75% |
| 2016 | 1061 | 1.92% |
| 2015 | 936 | 1.69% |
| 2014 | 1065 | 1.92% |
| 2013 | 1128 | 2.04% |
| 2012 | 748 | 1.35% |
| 2011 | 664 | 1.20% |
| 2010 | 555 | 1.00% |
| 2009 | 461 | 0.83% |
| 2008 | 368 | 0.66% |
| 2007 | 279 | 0.50% |
| 2006 | 225 | 0.41% |
| 2005 | 191 | 0.35% |
| 2004 | 172 | 0.31% |
| 2003 | 152 | 0.27% |
| 2002 | 138 | 0.25% |
| 2001 | 167 | 0.30% |
| 2000 | 115 | 0.21% |
| 1999 | 91 | 0.16% |
| 1998 | 50 | 0.09% |
| 1997 | 24 | 0.04% |
| 1996 | 19 | 0.03% |
| 1995 | 3 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Nexaseller E-commerce Platform - Food & Beverages
Custom - Furniture & Home Decor
WooCommerce - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 56.1k | 100.00% |
| Emails | 15.5k | 27.61% |
| Phones | 6.7k | 11.94% |
| Ecommerce platform | 56.1k | 100.00% |
| Couriers | 4.3k | 7.64% |
| Payment Providers | 2.7k | 4.79% |
| Categories | 46.3k | 82.60% |
| Social Media | 38.6k | 68.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 56.1k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Indonesia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 56.1k verified Indonesia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 21.3% among stores with at least one detectable social profile (33,423 stores) , followed by Facebook (19.5%) and Twitter (13.1%) .
Base: 38,620 stores with any detectable social profile (68.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,423 stores
30,564 stores
20,576 stores
18,343 stores
18,015 stores
14,047 stores
10,614 stores
6,236 stores
2,457 stores
2,316 stores
Visual Distribution