Indonesia E-commerce Market
Explore 47.2k verified e-commerce stores in the Indonesia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 101.7k with e-commerce signals. 47.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 37.7% of stores with physical delivery (17,810 stores) , followed by WooCommerce (36.6%) and Shopify (13.0%) .
Base: 47,201 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,810 stores
17,292 stores
6,119 stores
3,016 stores
799 stores
496 stores
371 stores
245 stores
155 stores
122 stores
Visual Distribution
17,810 stores
17,292 stores
6,119 stores
3,016 stores
799 stores
496 stores
371 stores
245 stores
155 stores
122 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 17810 | 37.73% |
| WooCommerce | 17292 | 36.63% |
| Shopify | 6119 | 12.96% |
| Magento | 3016 | 6.39% |
| Salesforce Commerce Cloud | 799 | 1.69% |
| Wix eCommerce | 496 | 1.05% |
| PrestaShop | 371 | 0.79% |
| OpenCart | 245 | 0.52% |
| Plugo | 155 | 0.33% |
| GuideCommon | 122 | 0.26% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 17.5% share of detected Indonesia e-commerce signals (17,810) , with WooCommerce at 47.2% and Shopify at 13.4% (June 2026) .
Base: 101,720 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
17,810 websites
48,017 websites
13,616 websites
7,950 websites
873 websites
2,486 websites
411 websites
308 websites
171 websites
1,081 websites
Visual Distribution
17,810 websites
48,017 websites
13,616 websites
7,950 websites
873 websites
2,486 websites
411 websites
308 websites
171 websites
1,081 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 17810 | 17.51% |
| WooCommerce | 48017 | 47.21% |
| Shopify | 13616 | 13.39% |
| Magento | 7950 | 7.82% |
| Salesforce Commerce Cloud | 873 | 0.86% |
| Wix eCommerce | 2486 | 2.44% |
| PrestaShop | 411 | 0.40% |
| OpenCart | 308 | 0.30% |
| Plugo | 171 | 0.17% |
| GuideCommon | 1081 | 1.06% |
Categories Distribution
Clothing & Accessories stores with 15.6% of all stores (7,368 stores) , followed by Health & Beauty (11.9%) and Sporting Goods & Outdoor Gear (10.9%) .
Base: 47,201 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
7,368 stores
5,617 stores
5,142 stores
3,501 stores
3,285 stores
2,353 stores
2,187 stores
1,722 stores
1,475 stores
1,327 stores
Visual Distribution
7,368 stores
5,617 stores
5,142 stores
3,501 stores
3,285 stores
2,353 stores
2,187 stores
1,722 stores
1,475 stores
1,327 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7368 | 15.61% |
| Health & Beauty | 5617 | 11.90% |
| Sporting Goods & Outdoor Gear | 5142 | 10.89% |
| Food & Beverages | 3501 | 7.42% |
| Gifts & Special Occasions | 3285 | 6.96% |
| Business & Industrial | 2353 | 4.99% |
| Electronics & Technology | 2187 | 4.63% |
| Baby & Toddler | 1722 | 3.65% |
| Furniture & Home Decor | 1475 | 3.12% |
| Toys & Games | 1327 | 2.81% |
Payment Providers Distribution
PayPal accounts for 21.0% of displayed detection occurrences (692 occurrences) , followed by Stripe Connect (14.7%) and ShopeePay (12.3%) .
Base: 3,296 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
692 occurrences
486 occurrences
407 occurrences
382 occurrences
377 occurrences
252 occurrences
190 occurrences
186 occurrences
163 occurrences
161 occurrences
Visual Distribution
692 occurrences
486 occurrences
407 occurrences
382 occurrences
377 occurrences
252 occurrences
190 occurrences
186 occurrences
163 occurrences
161 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 692 | 21.00% |
| Stripe Connect | 486 | 14.75% |
| ShopeePay | 407 | 12.35% |
| Midtrans | 382 | 11.59% |
| MasterCard | 377 | 11.44% |
| American Express | 252 | 7.65% |
| Bolt | 190 | 5.76% |
| VISA | 186 | 5.64% |
| JCB | 163 | 4.95% |
| Koin | 161 | 4.88% |
Shipping Carriers Distribution
JNE accounts for 45.6% of displayed detection occurrences (2,416 occurrences) , followed by UPS (15.5%) and DHL (10.7%) .
Base: 5,297 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,416 occurrences
820 occurrences
565 occurrences
344 occurrences
305 occurrences
294 occurrences
169 occurrences
165 occurrences
122 occurrences
97 occurrences
Visual Distribution
2,416 occurrences
820 occurrences
565 occurrences
344 occurrences
305 occurrences
294 occurrences
169 occurrences
165 occurrences
122 occurrences
97 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| JNE | 2416 | 45.61% |
| UPS | 820 | 15.48% |
| DHL | 565 | 10.67% |
| Wahana | 344 | 6.49% |
| Pos Indonesia | 305 | 5.76% |
| FedEx | 294 | 5.55% |
| Lion Parcel | 169 | 3.19% |
| Ninja Van | 165 | 3.11% |
| USPS | 122 | 2.30% |
| Hermes | 97 | 1.83% |
Store Launch Timeline
Over the past 12 months, 13,410 new stores were launched in Indonesia , with the highest activity in 2026-05 (2,033 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,033 stores launched
1,187 stores launched
864 stores launched
740 stores launched
1,021 stores launched
1,399 stores launched
981 stores launched
979 stores launched
1,019 stores launched
1,274 stores launched
1,289 stores launched
624 stores launched
Monthly Trend
15.2% of last 12 months
8.9% of last 12 months
6.4% of last 12 months
5.5% of last 12 months
7.6% of last 12 months
10.4% of last 12 months
7.3% of last 12 months
7.3% of last 12 months
7.6% of last 12 months
9.5% of last 12 months
9.6% of last 12 months
4.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2033 | 15.16% |
| 2026-04 | 1187 | 8.85% |
| 2026-03 | 864 | 6.44% |
| 2026-02 | 740 | 5.52% |
| 2026-01 | 1021 | 7.61% |
| 2025-12 | 1399 | 10.43% |
| 2025-11 | 981 | 7.32% |
| 2025-10 | 979 | 7.30% |
| 2025-09 | 1019 | 7.60% |
| 2025-08 | 1274 | 9.50% |
| 2025-07 | 1289 | 9.61% |
| 2025-06 | 624 | 4.65% |
Active Stores by Launch Year
Currently, 46,523 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (5,967 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,967 active stores
10,962 active stores
5,190 active stores
3,076 active stores
2,669 active stores
2,617 active stores
2,524 active stores
1,920 active stores
2,030 active stores
1,833 active stores
964 active stores
845 active stores
940 active stores
1,032 active stores
655 active stores
Distribution by Launch Year
12.8% of tracked active stores
23.6% of tracked active stores
11.2% of tracked active stores
6.6% of tracked active stores
5.7% of tracked active stores
5.6% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
4.4% of tracked active stores
3.9% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5967 | 12.83% |
| 2025 | 10962 | 23.56% |
| 2024 | 5190 | 11.16% |
| 2023 | 3076 | 6.61% |
| 2022 | 2669 | 5.74% |
| 2021 | 2617 | 5.63% |
| 2020 | 2524 | 5.43% |
| 2019 | 1920 | 4.13% |
| 2018 | 2030 | 4.36% |
| 2017 | 1833 | 3.94% |
| 2016 | 964 | 2.07% |
| 2015 | 845 | 1.82% |
| 2014 | 940 | 2.02% |
| 2013 | 1032 | 2.22% |
| 2012 | 655 | 1.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Magento - Baby & Toddler
Magento - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 47.2k | 100.00% |
| Emails | 14.4k | 30.45% |
| Phones | 14.5k | 30.72% |
| Ecommerce platform | 47.2k | 100.00% |
| Couriers | 4.2k | 8.97% |
| Payment Providers | 2.7k | 5.69% |
| Categories | 38.8k | 82.11% |
| Social Media | 32.2k | 68.22% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 47.2k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 47.2k verified Indonesia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 23.3% of displayed detection occurrences (27,575 occurrences) , followed by Facebook (20.9%) and Twitter (12.9%) .
Base: 118,177 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,575 occurrences
24,747 occurrences
15,264 occurrences
13,231 occurrences
12,083 occurrences
8,785 occurrences
6,258 occurrences
5,826 occurrences
2,295 occurrences
2,113 occurrences
Visual Distribution
27,575 occurrences
24,747 occurrences
15,264 occurrences
13,231 occurrences
12,083 occurrences
8,785 occurrences
6,258 occurrences
5,826 occurrences
2,295 occurrences
2,113 occurrences