Indonesia E-commerce Market
Explore 55.2k verified e-commerce stores in the Indonesia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 122.7k with e-commerce signals. 55.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 39.7% of stores with physical delivery (21,523 stores) , followed by WooCommerce (34.3%) and Shopify (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,523 stores
18,561 stores
7,651 stores
3,062 stores
1,936 stores
498 stores
398 stores
271 stores
139 stores
134 stores
Visual Distribution
21,523 stores
18,561 stores
7,651 stores
3,062 stores
1,936 stores
498 stores
398 stores
271 stores
139 stores
134 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 21523 | 39.73% |
| WooCommerce | 18561 | 34.26% |
| Shopify | 7651 | 14.12% |
| Magento | 3062 | 5.65% |
| Salesforce Commerce Cloud | 1936 | 3.57% |
| Wix eCommerce | 498 | 0.92% |
| PrestaShop | 398 | 0.73% |
| OpenCart | 271 | 0.50% |
| Plugo | 139 | 0.26% |
| GuideCommon | 134 | 0.25% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 20.4% share of all Indonesia e-commerce stores (21,523) , with WooCommerce at 49.0% and Shopify at 16.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
21,523 stores
51,818 stores
17,090 stores
8,504 stores
2,080 stores
2,551 stores
445 stores
338 stores
157 stores
1,182 stores
Visual Distribution
21,523 stores
51,818 stores
17,090 stores
8,504 stores
2,080 stores
2,551 stores
445 stores
338 stores
157 stores
1,182 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 21523 | 20.36% |
| WooCommerce | 51818 | 49.03% |
| Shopify | 17090 | 16.17% |
| Magento | 8504 | 8.05% |
| Salesforce Commerce Cloud | 2080 | 1.97% |
| Wix eCommerce | 2551 | 2.41% |
| PrestaShop | 445 | 0.42% |
| OpenCart | 338 | 0.32% |
| Plugo | 157 | 0.15% |
| GuideCommon | 1182 | 1.12% |
Categories Distribution
Clothing & Accessories stores with 21.7% of all stores (9,754 stores) , followed by Sporting Goods & Outdoor Gear (16.6%) and Health & Beauty (13.6%) .
Base: 44,860 AI-verified stores with physical delivery and detected product categories (81.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,754 stores
7,458 stores
6,104 stores
4,121 stores
3,937 stores
2,504 stores
2,286 stores
1,476 stores
1,428 stores
1,424 stores
Visual Distribution
9,754 stores
7,458 stores
6,104 stores
4,121 stores
3,937 stores
2,504 stores
2,286 stores
1,476 stores
1,428 stores
1,424 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9754 | 21.74% |
| Sporting Goods & Outdoor Gear | 7458 | 16.63% |
| Health & Beauty | 6104 | 13.61% |
| Gifts & Special Occasions | 4121 | 9.19% |
| Food & Beverages | 3937 | 8.78% |
| Business & Industrial | 2504 | 5.58% |
| Electronics & Technology | 2286 | 5.10% |
| Furniture & Home Decor | 1476 | 3.29% |
| Baby & Toddler | 1428 | 3.18% |
| Toys & Games | 1424 | 3.17% |
Payment Providers Distribution
PayPal stores with 19.1% among AI-verified physical stores (771 stores) , followed by Stripe Connect (13.1%) and MasterCard (10.4%) .
Base: 2,927 AI-verified physical stores with detectable payment providers (5.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
771 stores
528 stores
419 stores
416 stores
392 stores
293 stores
224 stores
202 stores
183 stores
181 stores
Visual Distribution
771 stores
528 stores
419 stores
416 stores
392 stores
293 stores
224 stores
202 stores
183 stores
181 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 771 | 19.07% |
| Stripe Connect | 528 | 13.06% |
| MasterCard | 419 | 10.36% |
| ShopeePay | 416 | 10.29% |
| Midtrans | 392 | 9.70% |
| American Express | 293 | 7.25% |
| Bolt | 224 | 5.54% |
| VISA | 202 | 5.00% |
| JCB | 183 | 4.53% |
| Koin | 181 | 4.48% |
Shipping Carriers Distribution
JNE stores with 44.3% among AI-verified physical stores (2,664 stores) , followed by UPS (14.0%) and DHL (10.2%) .
Base: 4,611 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,664 stores
845 stores
614 stores
349 stores
322 stores
305 stores
189 stores
169 stores
152 stores
115 stores
Visual Distribution
2,664 stores
845 stores
614 stores
349 stores
322 stores
305 stores
189 stores
169 stores
152 stores
115 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| JNE | 2664 | 44.26% |
| UPS | 845 | 14.04% |
| DHL | 614 | 10.20% |
| Wahana | 349 | 5.80% |
| FedEx | 322 | 5.35% |
| Pos Indonesia | 305 | 5.07% |
| Ninja Van | 189 | 3.14% |
| Lion Parcel | 169 | 2.81% |
| USPS | 152 | 2.53% |
| Hermes | 115 | 1.91% |
Store Launch Timeline
Over the past 12 months, 17,320 new stores were launched in Indonesia , with the highest activity in 2026-04 (2,173 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,173 stores launched
1,215 stores launched
933 stores launched
1,249 stores launched
1,629 stores launched
1,295 stores launched
1,207 stores launched
1,361 stores launched
1,545 stores launched
1,819 stores launched
1,873 stores launched
1,021 stores launched
Monthly Trend
12.5% of last 12 months
7.0% of last 12 months
5.4% of last 12 months
7.2% of last 12 months
9.4% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
8.9% of last 12 months
10.5% of last 12 months
10.8% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2173 | 12.55% |
| 2026-03 | 1215 | 7.02% |
| 2026-02 | 933 | 5.39% |
| 2026-01 | 1249 | 7.21% |
| 2025-12 | 1629 | 9.41% |
| 2025-11 | 1295 | 7.48% |
| 2025-10 | 1207 | 6.97% |
| 2025-09 | 1361 | 7.86% |
| 2025-08 | 1545 | 8.92% |
| 2025-07 | 1819 | 10.50% |
| 2025-06 | 1873 | 10.81% |
| 2025-05 | 1021 | 5.89% |
Active Stores by Launch Year
Currently, 54,483 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (6,147 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,147 active stores
15,628 active stores
6,125 active stores
3,442 active stores
2,968 active stores
2,788 active stores
2,737 active stores
2,080 active stores
2,175 active stores
2,006 active stores
1,039 active stores
907 active stores
1,048 active stores
1,095 active stores
724 active stores
Distribution by Launch Year
11.3% of tracked active stores
28.7% of tracked active stores
11.2% of tracked active stores
6.3% of tracked active stores
5.4% of tracked active stores
5.1% of tracked active stores
5.0% of tracked active stores
3.8% of tracked active stores
4.0% of tracked active stores
3.7% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6147 | 11.28% |
| 2025 | 15628 | 28.68% |
| 2024 | 6125 | 11.24% |
| 2023 | 3442 | 6.32% |
| 2022 | 2968 | 5.45% |
| 2021 | 2788 | 5.12% |
| 2020 | 2737 | 5.02% |
| 2019 | 2080 | 3.82% |
| 2018 | 2175 | 3.99% |
| 2017 | 2006 | 3.68% |
| 2016 | 1039 | 1.91% |
| 2015 | 907 | 1.66% |
| 2014 | 1048 | 1.92% |
| 2013 | 1095 | 2.01% |
| 2012 | 724 | 1.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Magento - Baby & Toddler
Magento - Baby & Toddler
Magento - Baby & Toddler
Magento - Baby & Toddler
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.2k | 100.00% |
| Emails | 16.5k | 29.94% |
| Phones | 16.1k | 29.08% |
| Ecommerce platform | 55.2k | 100.00% |
| Couriers | 4.6k | 8.35% |
| Payment Providers | 2.9k | 5.30% |
| Categories | 45.7k | 82.68% |
| Social Media | 37.8k | 68.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 55.2k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Indonesia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 55.2k verified Indonesia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 22.3% among stores with at least one detectable social profile (32,731 stores) , followed by Facebook (20.2%) and Twitter (13.2%) .
Base: 37,822 stores with any detectable social profile (68.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,731 stores
29,637 stores
19,433 stores
16,670 stores
16,031 stores
12,162 stores
8,968 stores
6,257 stores
2,599 stores
2,329 stores
Visual Distribution
32,731 stores
29,637 stores
19,433 stores
16,670 stores
16,031 stores
12,162 stores
8,968 stores
6,257 stores
2,599 stores
2,329 stores