Indonesia E-commerce Market
Explore 105.6k verified e-commerce stores in the Indonesia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 228.2k with e-commerce signals. 105.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 64.0% of stores with physical delivery (67,602 stores) , followed by WooCommerce (17.5%) and Magento (7.7%) .
Base: 105,561 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
67,602 stores
18,438 stores
8,175 stores
7,955 stores
681 stores
515 stores
406 stores
374 stores
353 stores
199 stores
Visual Distribution
67,602 stores
18,438 stores
8,175 stores
7,955 stores
681 stores
515 stores
406 stores
374 stores
353 stores
199 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 67602 | 64.04% |
| WooCommerce | 18438 | 17.47% |
| Magento | 8175 | 7.74% |
| Shopify | 7955 | 7.54% |
| Redbubble | 681 | 0.65% |
| OpenCart | 515 | 0.49% |
| Wix eCommerce | 406 | 0.38% |
| PrestaShop | 374 | 0.35% |
| Salesforce Commerce Cloud | 353 | 0.33% |
| Odoo | 199 | 0.19% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 39.2% share of detected Indonesia e-commerce signals (89,412) , with WooCommerce at 22.0% and Magento at 14.7% (October 2026) .
Base: 228,199 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
89,412 websites
50,135 websites
33,595 websites
38,497 websites
1,090 websites
641 websites
3,459 websites
451 websites
438 websites
307 websites
Visual Distribution
89,412 websites
50,135 websites
33,595 websites
38,497 websites
1,090 websites
641 websites
3,459 websites
451 websites
438 websites
307 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 89412 | 39.18% |
| WooCommerce | 50135 | 21.97% |
| Magento | 33595 | 14.72% |
| Shopify | 38497 | 16.87% |
| Redbubble | 1090 | 0.48% |
| OpenCart | 641 | 0.28% |
| Wix eCommerce | 3459 | 1.52% |
| PrestaShop | 451 | 0.20% |
| Salesforce Commerce Cloud | 438 | 0.19% |
| Odoo | 307 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 19.0% of all stores (20,033 stores) , followed by Health & Beauty (16.0%) and Toys & Games (6.0%) .
Base: 105,561 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
20,033 stores
16,871 stores
6,369 stores
4,610 stores
4,192 stores
3,966 stores
3,477 stores
3,026 stores
2,620 stores
1,515 stores
Visual Distribution
20,033 stores
16,871 stores
6,369 stores
4,610 stores
4,192 stores
3,966 stores
3,477 stores
3,026 stores
2,620 stores
1,515 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 20033 | 18.98% |
| Health & Beauty | 16871 | 15.98% |
| Toys & Games | 6369 | 6.03% |
| Food & Beverages | 4610 | 4.37% |
| Gifts & Special Occasions | 4192 | 3.97% |
| Baby & Toddler | 3966 | 3.76% |
| Sporting Goods & Outdoor Gear | 3477 | 3.29% |
| Electronics & Technology | 3026 | 2.87% |
| Business & Industrial | 2620 | 2.48% |
| Furniture & Home Decor | 1515 | 1.44% |
Payment Providers Distribution
PayPal accounts for 49.0% of displayed detection occurrences (53,403 occurrences) , followed by QRIS (33.4%) and GoPay (3.0%) .
Base: 109,003 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
53,403 occurrences
36,356 occurrences
3,318 occurrences
3,180 occurrences
3,091 occurrences
2,876 occurrences
2,286 occurrences
2,085 occurrences
1,222 occurrences
1,186 occurrences
Visual Distribution
53,403 occurrences
36,356 occurrences
3,318 occurrences
3,180 occurrences
3,091 occurrences
2,876 occurrences
2,286 occurrences
2,085 occurrences
1,222 occurrences
1,186 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 53403 | 48.99% |
| QRIS | 36356 | 33.35% |
| GoPay | 3318 | 3.04% |
| VISA | 3180 | 2.92% |
| MasterCard | 3091 | 2.84% |
| OVO | 2876 | 2.64% |
| DANA | 2286 | 2.10% |
| Midtrans | 2085 | 1.91% |
| ShopeePay | 1222 | 1.12% |
| American Express | 1186 | 1.09% |
Shipping Carriers Distribution
JNE accounts for 31.3% of displayed detection occurrences (4,593 occurrences) , followed by J&T Express (15.1%) and SiCepat (14.4%) .
Base: 14,687 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
4,593 occurrences
2,222 occurrences
2,116 occurrences
1,230 occurrences
1,123 occurrences
889 occurrences
788 occurrences
608 occurrences
588 occurrences
530 occurrences
Visual Distribution
4,593 occurrences
2,222 occurrences
2,116 occurrences
1,230 occurrences
1,123 occurrences
889 occurrences
788 occurrences
608 occurrences
588 occurrences
530 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| JNE | 4593 | 31.27% |
| J&T Express | 2222 | 15.13% |
| SiCepat | 2116 | 14.41% |
| GoSend | 1230 | 8.37% |
| DHL | 1123 | 7.65% |
| AnterAja | 889 | 6.05% |
| Ninja Van | 788 | 5.37% |
| Wahana | 608 | 4.14% |
| FedEx | 588 | 4.00% |
| Pos Indonesia | 530 | 3.61% |
Store Launch Timeline
Over the past 12 months, 34,271 new stores were launched in Indonesia , with the highest activity in 2026-09 (4,773 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,773 stores launched
5,796 stores launched
4,666 stores launched
2,708 stores launched
2,792 stores launched
1,961 stores launched
1,584 stores launched
2,019 stores launched
2,062 stores launched
3,113 stores launched
2,564 stores launched
233 stores launched
Monthly Trend
13.9% of last 12 months
16.9% of last 12 months
13.6% of last 12 months
7.9% of last 12 months
8.1% of last 12 months
5.7% of last 12 months
4.6% of last 12 months
5.9% of last 12 months
6.0% of last 12 months
9.1% of last 12 months
7.5% of last 12 months
0.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 4773 | 13.93% |
| 2026-08 | 5796 | 16.91% |
| 2026-07 | 4666 | 13.62% |
| 2026-06 | 2708 | 7.90% |
| 2026-05 | 2792 | 8.15% |
| 2026-04 | 1961 | 5.72% |
| 2026-03 | 1584 | 4.62% |
| 2026-02 | 2019 | 5.89% |
| 2026-01 | 2062 | 6.02% |
| 2025-12 | 3113 | 9.08% |
| 2025-11 | 2564 | 7.48% |
| 2025-10 | 233 | 0.68% |
Active Stores by Launch Year
Currently, 104,763 active stores in Indonesia are tracked in our database , with the most stores launched in 2026 (29,750 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
29,750 active stores
20,111 active stores
14,148 active stores
8,192 active stores
4,763 active stores
3,911 active stores
3,908 active stores
2,930 active stores
3,143 active stores
2,706 active stores
1,276 active stores
1,168 active stores
1,341 active stores
1,444 active stores
979 active stores
Distribution by Launch Year
28.4% of tracked active stores
19.2% of tracked active stores
13.5% of tracked active stores
7.8% of tracked active stores
4.5% of tracked active stores
3.7% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
1.3% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 29750 | 28.40% |
| 2025 | 20111 | 19.20% |
| 2024 | 14148 | 13.50% |
| 2023 | 8192 | 7.82% |
| 2022 | 4763 | 4.55% |
| 2021 | 3911 | 3.73% |
| 2020 | 3908 | 3.73% |
| 2019 | 2930 | 2.80% |
| 2018 | 3143 | 3.00% |
| 2017 | 2706 | 2.58% |
| 2016 | 1276 | 1.22% |
| 2015 | 1168 | 1.11% |
| 2014 | 1341 | 1.28% |
| 2013 | 1444 | 1.38% |
| 2012 | 979 | 0.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento
Custom
Shopify - Electronics & Technology
Custom - Health & Beauty
Custom - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 105.6k | 100.00% |
| Emails | 29.6k | 28.00% |
| Phones | 25.1k | 23.80% |
| Ecommerce platform | 105.6k | 100.00% |
| Couriers | 7.9k | 7.47% |
| Payment Providers | 65.5k | 62.00% |
| Categories | 72.4k | 68.61% |
| Social Media | 62k | 58.70% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Indonesia e-commerce landscape:
Analyze 105.6k verified e-commerce stores in Indonesia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Indonesia e-commerce intelligence?
-
We track 105.6k verified Indonesia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 20.8% of displayed detection occurrences (54,843 occurrences) , followed by Facebook (19.8%) and Twitter (14.6%) .
Base: 264,042 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
54,843 occurrences
52,207 occurrences
38,631 occurrences
35,232 occurrences
30,112 occurrences
25,338 occurrences
13,532 occurrences
6,226 occurrences
4,262 occurrences
3,659 occurrences
Visual Distribution
54,843 occurrences
52,207 occurrences
38,631 occurrences
35,232 occurrences
30,112 occurrences
25,338 occurrences
13,532 occurrences
6,226 occurrences
4,262 occurrences
3,659 occurrences