Wahana Shipping Carrier Usage Database

Explore 849.0 e-commerce stores shipping with Wahana. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 78.0% of stores with physical delivery (662 stores) , followed by WooCommerce (17.1%) and Shopify (1.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 78.0%

662 stores

145 stores

14 stores

11 stores

5 stores

3 stores

Imweb 0.1%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Wahana
Platform Stores with Physical Delivery Percentage
Custom 662 77.97%
WooCommerce 145 17.08%
Shopify 14 1.65%
PrestaShop 11 1.30%
OpenCart 5 0.59%
Wix eCommerce 3 0.35%
Salesforce Commerce Cloud 2 0.24%
Imweb 1 0.12%
HCL Commerce 1 0.12%
Squarespace Commerce 1 0.12%
BASE 1 0.12%
BigCommerce 1 0.12%
Drupal Commerce 1 0.12%
CS Cart 1 0.12%
Pimcore 0 0.00%

All Stores Distribution

Custom holds 60.5% share of all Wahana e-commerce stores (662) , with WooCommerce at 32.7% and Shopify at 1.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 60.5%

662 stores

358 stores

17 stores

11 stores

6 stores

19 stores

Imweb 0.1%

1 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Wahana
Platform Total Stores Percentage
Custom 662 60.51%
WooCommerce 358 32.72%
Shopify 17 1.55%
PrestaShop 11 1.01%
OpenCart 6 0.55%
Wix eCommerce 19 1.74%
Salesforce Commerce Cloud 4 0.37%
Imweb 1 0.09%
HCL Commerce 7 0.64%
Squarespace Commerce 3 0.27%
BASE 1 0.09%
BigCommerce 2 0.18%
Drupal Commerce 1 0.09%
CS Cart 1 0.09%
Pimcore 1 0.09%

Categories Distribution

Clothing & Accessories leads with 17.6% of all stores (113 stores) , followed by Food & Beverages (12.5%) and Business & Industrial (12.1%) .

Top 10 Categories

Clothing & Accessories 17.6%

113 stores

Food & Beverages 12.5%

80 stores

Business & Industrial 12.1%

78 stores

Health & Beauty 9.0%

58 stores

Electronics & Technology 8.9%

57 stores

Vehicles & Parts 6.9%

44 stores

Sporting Goods & Outdoor Gear 4.8%

31 stores

Home & Garden 4.7%

30 stores

Books & Media 4.4%

28 stores

Furniture & Home Decor 4.2%

27 stores

Visual Distribution

Distribution of top 10 Wahana store categories (November 2025)
Distribution of categories in Wahana e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 113 17.60%
Food & Beverages 80 12.46%
Business & Industrial 78 12.15%
Health & Beauty 58 9.03%
Electronics & Technology 57 8.88%
Vehicles & Parts 44 6.85%
Sporting Goods & Outdoor Gear 31 4.83%
Home & Garden 30 4.67%
Books & Media 28 4.36%
Furniture & Home Decor 27 4.21%
Toys & Games 23 3.58%
Tools & Hardware 22 3.43%
Gifts & Special Occasions 17 2.65%
Office Supplies 17 2.65%
Arts & Entertainment 17 2.65%

Payment Providers Distribution

Mada leads with 24.9% among AI-verified physical stores (56 stores) , followed by Bolt (8.4%) and PayPal (8.4%) .

Base: 1,155 AI-verified physical stores with detectable payment providers (56.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Mada 24.9%

56 stores

Bolt 8.4%

19 stores

19 stores

18 stores

16 stores

Koin 6.7%

15 stores

15 stores

14 stores

14 stores

JCB 4.9%

11 stores

Visual Distribution

Distribution of top 10 Wahana payment providers (November 2025)
Distribution of payment providers in Wahana e-commerce stores
Payment Provider Store Count Market Share
Mada 56 24.89%
Bolt 19 8.44%
PayPal 19 8.44%
Stripe Connect 18 8.00%
Midtrans 16 7.11%
Koin 15 6.67%
ShopeePay 15 6.67%
MasterCard 14 6.22%
Paddle 14 6.22%
JCB 11 4.89%
BitCoin 9 4.00%
VISA 9 4.00%
LiteCoin 4 1.78%
American Express 3 1.33%
AliPay 3 1.33%

Store Launch Timeline

Over the past 12 months, 97 new stores were launched in Wahana , with the highest activity in 2025-10 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.2%

7 stores launched

2025-09 6.2%

6 stores launched

2025-08 16.5%

16 stores launched

2025-07 13.4%

13 stores launched

2025-06 11.3%

11 stores launched

2025-05 9.3%

9 stores launched

2025-04 3.1%

3 stores launched

2025-03 5.2%

5 stores launched

2025-02 8.2%

8 stores launched

2025-01 10.3%

10 stores launched

2024-12 6.2%

6 stores launched

2024-11 3.1%

3 stores launched

Monthly Trend

Monthly store launches in Wahana (November 2025)
Monthly store launches in Wahana over the past 12 months
Month Stores Launched Percentage
2025-10 7 7.22%
2025-09 6 6.19%
2025-08 16 16.49%
2025-07 13 13.40%
2025-06 11 11.34%
2025-05 9 9.28%
2025-04 3 3.09%
2025-03 5 5.15%
2025-02 8 8.25%
2025-01 10 10.31%
2024-12 6 6.19%
2024-11 3 3.09%

Active Stores by Launch Year

Currently, 733 active stores in Wahana are tracked in our database , with the most stores launched in 2025 (88 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.0%

88 active stores

2024 6.5%

48 active stores

2023 4.8%

35 active stores

2022 4.9%

36 active stores

2021 8.2%

60 active stores

2020 9.0%

66 active stores

2019 7.8%

57 active stores

2018 6.8%

50 active stores

2017 6.7%

49 active stores

2016 5.3%

39 active stores

2015 4.0%

29 active stores

2014 4.0%

29 active stores

2013 6.7%

49 active stores

2012 3.5%

26 active stores

2011 3.1%

23 active stores

Distribution by Launch Year

Active stores in Wahana by original launch year (November 2025)
Active stores in Wahana by launch year
Launch Year Active Stores Percentage
2025 88 12.01%
2024 48 6.55%
2023 35 4.77%
2022 36 4.91%
2021 60 8.19%
2020 66 9.00%
2019 57 7.78%
2018 50 6.82%
2017 49 6.68%
2016 39 5.32%
2015 29 3.96%
2014 29 3.96%
2013 49 6.68%
2012 26 3.55%
2011 23 3.14%
2010 14 1.91%
2009 8 1.09%
2008 5 0.68%
2007 7 0.95%
2006 5 0.68%
2005 1 0.14%
2004 2 0.27%
2003 2 0.27%
2002 2 0.27%
2001 1 0.14%
2000 1 0.14%
1999 1 0.14%

Social Media Usage

Facebook leads with 27.8% among stores with at least one detectable social profile (415 stores) , followed by Instagram (23.0%) and Twitter (12.8%) .

Base: 1,142 stores with any detectable social profile (55.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.8%

415 stores

Instagram 23.0%

343 stores

Twitter 12.8%

191 stores

WhatsApp 10.9%

163 stores

YouTube 10.0%

149 stores

TikTok 5.8%

87 stores

LinkedIn 4.6%

69 stores

Pinterest 2.7%

40 stores

X 2.2%

33 stores

Vimeo 0.3%

4 stores

Visual Distribution

Distribution of social media platforms in Wahana (November 2025)
Distribution of social media platforms in Wahana e-commerce stores
Social Platform Store Count Market Share
Facebook 415 27.78%
Instagram 343 22.96%
Twitter 191 12.78%
WhatsApp 163 10.91%
YouTube 149 9.97%
TikTok 87 5.82%
LinkedIn 69 4.62%
Pinterest 40 2.68%
X 33 2.21%
Vimeo 4 0.27%

Geographic Distribution

Indonesia leads with 84.7% (689 AI-verified stores) , followed by India (4.2%) and United States (3.4%) .

Base: 813 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

689 AI-verified stores

India 4.2%

34 AI-verified stores

28 AI-verified stores

12 AI-verified stores

9 AI-verified stores

Japan 0.9%

7 AI-verified stores

4 AI-verified stores

3 AI-verified stores

China 0.4%

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wahana (November 2025)
Geographic distribution of stores using Wahana
Country AI-Verified Store Count Market Share
Indonesia 689 84.75%
India 34 4.18%
United States 28 3.44%
Brazil 12 1.48%
United Kingdom 9 1.11%
Japan 7 0.86%
Australia 4 0.49%
Netherlands 3 0.37%
China 3 0.37%
Malaysia 3 0.37%
Iran 3 0.37%
Spain 3 0.37%
Italy 3 0.37%
Germany 2 0.25%
South Korea 2 0.25%
Vietnam 2 0.25%
Singapore 2 0.25%
Turkey 2 0.25%
Poland 1 0.12%
Hong Kong 1 0.12%

Dataset Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.0k 50.15%
Phones 409.0 19.89%
Ecommerce platform 1.1k 53.70%
Couriers 2.1k 100.00%
Payment Providers 1.2k 56.18%
Categories 1.1k 54.77%
Social Media 1.1k 55.54%

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Frequently Asked Questions

What data is included in the Wahana E-commerce Database?

Our database covers over 849.0 Wahana physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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