South Korea E-commerce Market
Explore 137.9k verified e-commerce stores in the South Korea. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 211.2k with e-commerce signals. 137.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Cafe24 stores with 71.0% of stores with physical delivery (96,779 stores) , followed by Custom (14.5%) and Imweb (8.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
96,779 stores
19,742 stores
11,684 stores
2,429 stores
2,428 stores
1,483 stores
588 stores
553 stores
316 stores
311 stores
Visual Distribution
96,779 stores
19,742 stores
11,684 stores
2,429 stores
2,428 stores
1,483 stores
588 stores
553 stores
316 stores
311 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 96779 | 71.00% |
| Custom | 19742 | 14.48% |
| Imweb | 11684 | 8.57% |
| YoungCart | 2429 | 1.78% |
| Shopify | 2428 | 1.78% |
| WooCommerce | 1483 | 1.09% |
| FreshStore | 588 | 0.43% |
| Wix eCommerce | 553 | 0.41% |
| Firstmall | 316 | 0.23% |
| Cafe24, GodoMall | 311 | 0.23% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Cafe24 holds 54.4% share of all South Korea e-commerce stores (112,209) , with Custom at 9.6% and Imweb at 27.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
112,209 stores
19,742 stores
56,261 stores
4,696 stores
2,795 stores
5,168 stores
593 stores
4,095 stores
364 stores
318 stores
Visual Distribution
112,209 stores
19,742 stores
56,261 stores
4,696 stores
2,795 stores
5,168 stores
593 stores
4,095 stores
364 stores
318 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Cafe24 | 112209 | 54.41% |
| Custom | 19742 | 9.57% |
| Imweb | 56261 | 27.28% |
| YoungCart | 4696 | 2.28% |
| Shopify | 2795 | 1.36% |
| WooCommerce | 5168 | 2.51% |
| FreshStore | 593 | 0.29% |
| Wix eCommerce | 4095 | 1.99% |
| Firstmall | 364 | 0.18% |
| Cafe24, GodoMall | 318 | 0.15% |
Categories Distribution
Clothing & Accessories stores with 23.9% of all stores (25,962 stores) , followed by Health & Beauty (19.0%) and Food & Beverages (14.6%) .
Base: 108,539 AI-verified stores with physical delivery and detected product categories (78.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
25,962 stores
20,670 stores
15,834 stores
8,310 stores
5,547 stores
5,239 stores
4,639 stores
3,828 stores
3,749 stores
3,735 stores
Visual Distribution
25,962 stores
20,670 stores
15,834 stores
8,310 stores
5,547 stores
5,239 stores
4,639 stores
3,828 stores
3,749 stores
3,735 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25962 | 23.92% |
| Health & Beauty | 20670 | 19.04% |
| Food & Beverages | 15834 | 14.59% |
| Home & Garden | 8310 | 7.66% |
| Business & Industrial | 5547 | 5.11% |
| Electronics & Technology | 5239 | 4.83% |
| Sporting Goods & Outdoor Gear | 4639 | 4.27% |
| Arts & Entertainment | 3828 | 3.53% |
| Jewelry & Watches | 3749 | 3.45% |
| Furniture & Home Decor | 3735 | 3.44% |
Payment Providers Distribution
PayPal stores with 22.8% among AI-verified physical stores (4,673 stores) , followed by MasterCard (20.6%) and American Express (19.9%) .
Base: 10,688 AI-verified physical stores with detectable payment providers (7.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,673 stores
4,223 stores
4,091 stores
4,052 stores
1,655 stores
1,041 stores
287 stores
161 stores
112 stores
94 stores
Visual Distribution
4,673 stores
4,223 stores
4,091 stores
4,052 stores
1,655 stores
1,041 stores
287 stores
161 stores
112 stores
94 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4673 | 22.77% |
| MasterCard | 4223 | 20.58% |
| American Express | 4091 | 19.94% |
| VISA | 4052 | 19.75% |
| Stripe Connect | 1655 | 8.07% |
| JCB | 1041 | 5.07% |
| UnionPay | 287 | 1.40% |
| Bolt | 161 | 0.78% |
| AliPay | 112 | 0.55% |
| Apple Pay | 94 | 0.46% |
Shipping Carriers Distribution
UPS stores with 26.0% among AI-verified physical stores (642 stores) , followed by DHL (22.4%) and FedEx (17.6%) .
Base: 1,944 AI-verified physical stores with detectable shipping carriers (1.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
642 stores
552 stores
433 stores
153 stores
136 stores
121 stores
101 stores
92 stores
49 stores
47 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 642 | 26.04% |
| DHL | 552 | 22.39% |
| FedEx | 433 | 17.57% |
| Korea Post | 153 | 6.21% |
| Hermes | 136 | 5.52% |
| GLS | 121 | 4.91% |
| USPS | 101 | 4.10% |
| TNT | 92 | 3.73% |
| Sagawa | 49 | 1.99% |
| JX | 47 | 1.91% |
Store Launch Timeline
Over the past 12 months, 27,201 new stores were launched in South Korea , with the highest activity in 2026-05 (2,430 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,430 stores launched
2,809 stores launched
2,776 stores launched
2,170 stores launched
2,728 stores launched
2,422 stores launched
2,271 stores launched
1,886 stores launched
2,331 stores launched
2,246 stores launched
2,164 stores launched
968 stores launched
Monthly Trend
8.9% of last 12 months
10.3% of last 12 months
10.2% of last 12 months
8.0% of last 12 months
10.0% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
6.9% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
8.0% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2430 | 8.93% |
| 2026-04 | 2809 | 10.33% |
| 2026-03 | 2776 | 10.21% |
| 2026-02 | 2170 | 7.98% |
| 2026-01 | 2728 | 10.03% |
| 2025-12 | 2422 | 8.90% |
| 2025-11 | 2271 | 8.35% |
| 2025-10 | 1886 | 6.93% |
| 2025-09 | 2331 | 8.57% |
| 2025-08 | 2246 | 8.26% |
| 2025-07 | 2164 | 7.96% |
| 2025-06 | 968 | 3.56% |
Active Stores by Launch Year
Currently, 137,439 active stores in South Korea are tracked in our database , with the most stores launched in 2026 (13,118 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,118 active stores
22,313 active stores
13,394 active stores
10,215 active stores
8,597 active stores
10,147 active stores
7,653 active stores
6,025 active stores
8,724 active stores
5,208 active stores
3,543 active stores
3,448 active stores
3,204 active stores
3,575 active stores
2,181 active stores
Distribution by Launch Year
9.5% of tracked active stores
16.2% of tracked active stores
9.7% of tracked active stores
7.4% of tracked active stores
6.3% of tracked active stores
7.4% of tracked active stores
5.6% of tracked active stores
4.4% of tracked active stores
6.3% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13118 | 9.54% |
| 2025 | 22313 | 16.23% |
| 2024 | 13394 | 9.75% |
| 2023 | 10215 | 7.43% |
| 2022 | 8597 | 6.26% |
| 2021 | 10147 | 7.38% |
| 2020 | 7653 | 5.57% |
| 2019 | 6025 | 4.38% |
| 2018 | 8724 | 6.35% |
| 2017 | 5208 | 3.79% |
| 2016 | 3543 | 2.58% |
| 2015 | 3448 | 2.51% |
| 2014 | 3204 | 2.33% |
| 2013 | 3575 | 2.60% |
| 2012 | 2181 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Food & Beverages
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Imweb - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 137.9k | 100.00% |
| Emails | 99.8k | 72.36% |
| Phones | 33.2k | 24.08% |
| Ecommerce platform | 137.9k | 100.00% |
| Couriers | 1.9k | 1.41% |
| Payment Providers | 10.7k | 7.75% |
| Categories | 111.7k | 80.98% |
| Social Media | 83.8k | 60.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the South Korea e-commerce landscape:
Analyze 137.9k verified e-commerce stores in South Korea - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across South Korea e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the South Korea e-commerce intelligence?
-
We track 137.9k verified South Korea e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 43.6% among stores with at least one detectable social profile (79,065 stores) , followed by Facebook (22.0%) and YouTube (21.2%) .
Base: 83,765 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
79,065 stores
39,987 stores
38,376 stores
19,595 stores
1,668 stores
906 stores
607 stores
574 stores
412 stores
174 stores
Visual Distribution
79,065 stores
39,987 stores
38,376 stores
19,595 stores
1,668 stores
906 stores
607 stores
574 stores
412 stores
174 stores