South Korea E-commerce Market
Explore 143.4k verified e-commerce stores in the South Korea. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 221.1k with e-commerce signals. 143.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Cafe24 stores with 71.0% of stores with physical delivery (100,354 stores) , followed by Custom (14.4%) and Imweb (8.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
100,354 stores
20,429 stores
11,825 stores
2,715 stores
2,562 stores
1,583 stores
662 stores
563 stores
374 stores
337 stores
Visual Distribution
100,354 stores
20,429 stores
11,825 stores
2,715 stores
2,562 stores
1,583 stores
662 stores
563 stores
374 stores
337 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 100354 | 70.97% |
| Custom | 20429 | 14.45% |
| Imweb | 11825 | 8.36% |
| Shopify | 2715 | 1.92% |
| YoungCart | 2562 | 1.81% |
| WooCommerce | 1583 | 1.12% |
| FreshStore | 662 | 0.47% |
| Wix eCommerce | 563 | 0.40% |
| Firstmall | 374 | 0.26% |
| GodoMall, Cafe24 | 337 | 0.24% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Cafe24 holds 54.6% share of all South Korea e-commerce stores (116,348) , with Custom at 9.6% and Imweb at 26.8% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
116,348 stores
20,429 stores
57,176 stores
3,116 stores
4,905 stores
5,544 stores
668 stores
4,256 stores
426 stores
344 stores
Visual Distribution
116,348 stores
20,429 stores
57,176 stores
3,116 stores
4,905 stores
5,544 stores
668 stores
4,256 stores
426 stores
344 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Cafe24 | 116348 | 54.57% |
| Custom | 20429 | 9.58% |
| Imweb | 57176 | 26.82% |
| Shopify | 3116 | 1.46% |
| YoungCart | 4905 | 2.30% |
| WooCommerce | 5544 | 2.60% |
| FreshStore | 668 | 0.31% |
| Wix eCommerce | 4256 | 2.00% |
| Firstmall | 426 | 0.20% |
| GodoMall, Cafe24 | 344 | 0.16% |
Categories Distribution
Clothing & Accessories stores with 24.2% of all stores (27,295 stores) , followed by Health & Beauty (18.9%) and Food & Beverages (14.5%) .
Base: 112,802 AI-verified stores with physical delivery and detected product categories (78.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,295 stores
21,338 stores
16,389 stores
8,698 stores
5,738 stores
5,432 stores
4,830 stores
3,965 stores
3,907 stores
3,800 stores
Visual Distribution
27,295 stores
21,338 stores
16,389 stores
8,698 stores
5,738 stores
5,432 stores
4,830 stores
3,965 stores
3,907 stores
3,800 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27295 | 24.20% |
| Health & Beauty | 21338 | 18.92% |
| Food & Beverages | 16389 | 14.53% |
| Home & Garden | 8698 | 7.71% |
| Business & Industrial | 5738 | 5.09% |
| Electronics & Technology | 5432 | 4.82% |
| Sporting Goods & Outdoor Gear | 4830 | 4.28% |
| Arts & Entertainment | 3965 | 3.52% |
| Jewelry & Watches | 3907 | 3.46% |
| Furniture & Home Decor | 3800 | 3.37% |
Payment Providers Distribution
PayPal stores with 22.6% among AI-verified physical stores (4,677 stores) , followed by MasterCard (20.6%) and VISA (19.9%) .
Base: 10,773 AI-verified physical stores with detectable payment providers (7.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,677 stores
4,264 stores
4,128 stores
4,117 stores
1,648 stores
1,101 stores
291 stores
161 stores
120 stores
82 stores
Visual Distribution
4,677 stores
4,264 stores
4,128 stores
4,117 stores
1,648 stores
1,101 stores
291 stores
161 stores
120 stores
82 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4677 | 22.59% |
| MasterCard | 4264 | 20.59% |
| VISA | 4128 | 19.94% |
| American Express | 4117 | 19.88% |
| Stripe Connect | 1648 | 7.96% |
| JCB | 1101 | 5.32% |
| UnionPay | 291 | 1.41% |
| Bolt | 161 | 0.78% |
| AliPay | 120 | 0.58% |
| Apple Pay | 82 | 0.40% |
Shipping Carriers Distribution
UPS stores with 26.7% among AI-verified physical stores (680 stores) , followed by DHL (22.4%) and FedEx (17.5%) .
Base: 1,975 AI-verified physical stores with detectable shipping carriers (1.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
680 stores
571 stores
447 stores
152 stores
141 stores
120 stores
119 stores
88 stores
47 stores
42 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 680 | 26.67% |
| DHL | 571 | 22.39% |
| FedEx | 447 | 17.53% |
| Korea Post | 152 | 5.96% |
| Hermes | 141 | 5.53% |
| GLS | 120 | 4.71% |
| USPS | 119 | 4.67% |
| TNT | 88 | 3.45% |
| Sagawa | 47 | 1.84% |
| JX | 42 | 1.65% |
Store Launch Timeline
Over the past 12 months, 29,781 new stores were launched in South Korea , with the highest activity in 2026-04 (2,936 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,936 stores launched
2,959 stores launched
2,408 stores launched
3,110 stores launched
2,717 stores launched
2,635 stores launched
2,168 stores launched
2,565 stores launched
2,499 stores launched
2,392 stores launched
2,135 stores launched
1,257 stores launched
Monthly Trend
9.9% of last 12 months
9.9% of last 12 months
8.1% of last 12 months
10.4% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
7.3% of last 12 months
8.6% of last 12 months
8.4% of last 12 months
8.0% of last 12 months
7.2% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2936 | 9.86% |
| 2026-03 | 2959 | 9.94% |
| 2026-02 | 2408 | 8.09% |
| 2026-01 | 3110 | 10.44% |
| 2025-12 | 2717 | 9.12% |
| 2025-11 | 2635 | 8.85% |
| 2025-10 | 2168 | 7.28% |
| 2025-09 | 2565 | 8.61% |
| 2025-08 | 2499 | 8.39% |
| 2025-07 | 2392 | 8.03% |
| 2025-06 | 2135 | 7.17% |
| 2025-05 | 1257 | 4.22% |
Active Stores by Launch Year
Currently, 142,891 active stores in South Korea are tracked in our database , with the most stores launched in 2026 (11,619 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,619 active stores
25,196 active stores
14,319 active stores
10,805 active stores
9,013 active stores
10,497 active stores
7,910 active stores
6,273 active stores
8,945 active stores
5,367 active stores
3,669 active stores
3,525 active stores
3,313 active stores
3,657 active stores
2,244 active stores
Distribution by Launch Year
8.1% of tracked active stores
17.6% of tracked active stores
10.0% of tracked active stores
7.6% of tracked active stores
6.3% of tracked active stores
7.3% of tracked active stores
5.5% of tracked active stores
4.4% of tracked active stores
6.3% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11619 | 8.13% |
| 2025 | 25196 | 17.63% |
| 2024 | 14319 | 10.02% |
| 2023 | 10805 | 7.56% |
| 2022 | 9013 | 6.31% |
| 2021 | 10497 | 7.35% |
| 2020 | 7910 | 5.54% |
| 2019 | 6273 | 4.39% |
| 2018 | 8945 | 6.26% |
| 2017 | 5367 | 3.76% |
| 2016 | 3669 | 2.57% |
| 2015 | 3525 | 2.47% |
| 2014 | 3313 | 2.32% |
| 2013 | 3657 | 2.56% |
| 2012 | 2244 | 1.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Cafe24 - Clothing & Accessories
Custom
Imweb - Jewelry & Watches
Imweb - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 143.4k | 100.00% |
| Emails | 101.5k | 70.83% |
| Phones | 34.2k | 23.83% |
| Ecommerce platform | 143.4k | 100.00% |
| Couriers | 2.0k | 1.38% |
| Payment Providers | 10.8k | 7.51% |
| Categories | 116.0k | 80.93% |
| Social Media | 87.8k | 61.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the South Korea e-commerce landscape:
Analyze 143.4k verified e-commerce stores in South Korea - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across South Korea e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the South Korea e-commerce intelligence?
-
We track 143.4k verified South Korea e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 42.9% among stores with at least one detectable social profile (82,838 stores) , followed by Facebook (22.3%) and YouTube (21.2%) .
Base: 87,829 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
82,838 stores
43,009 stores
41,051 stores
21,763 stores
1,761 stores
946 stores
654 stores
607 stores
442 stores
190 stores
Visual Distribution
82,838 stores
43,009 stores
41,051 stores
21,763 stores
1,761 stores
946 stores
654 stores
607 stores
442 stores
190 stores