South Korea E-commerce Market
Explore 137.9k verified e-commerce stores in the South Korea. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 211.2k with e-commerce signals. 137.9k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Cafe24 stores with 70.2% of stores with physical delivery (96,779 stores) , followed by Custom (14.3%) and Imweb (8.5%) .
Base: 137,892 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
96,779 stores
19,742 stores
11,684 stores
2,429 stores
2,428 stores
1,483 stores
588 stores
553 stores
316 stores
311 stores
Visual Distribution
96,779 stores
19,742 stores
11,684 stores
2,429 stores
2,428 stores
1,483 stores
588 stores
553 stores
316 stores
311 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 96779 | 70.18% |
| Custom | 19742 | 14.32% |
| Imweb | 11684 | 8.47% |
| YoungCart | 2429 | 1.76% |
| Shopify | 2428 | 1.76% |
| WooCommerce | 1483 | 1.08% |
| FreshStore | 588 | 0.43% |
| Wix eCommerce | 553 | 0.40% |
| Firstmall | 316 | 0.23% |
| Cafe24, GodoMall | 311 | 0.23% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Cafe24 holds 53.1% share of detected South Korea e-commerce signals (112,209) , with Custom at 9.3% and Imweb at 26.6% (June 2026) .
Base: 211,176 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
112,209 websites
19,742 websites
56,261 websites
4,696 websites
2,795 websites
5,168 websites
593 websites
4,095 websites
364 websites
318 websites
Visual Distribution
112,209 websites
19,742 websites
56,261 websites
4,696 websites
2,795 websites
5,168 websites
593 websites
4,095 websites
364 websites
318 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Cafe24 | 112209 | 53.14% |
| Custom | 19742 | 9.35% |
| Imweb | 56261 | 26.64% |
| YoungCart | 4696 | 2.22% |
| Shopify | 2795 | 1.32% |
| WooCommerce | 5168 | 2.45% |
| FreshStore | 593 | 0.28% |
| Wix eCommerce | 4095 | 1.94% |
| Firstmall | 364 | 0.17% |
| Cafe24, GodoMall | 318 | 0.15% |
Categories Distribution
Clothing & Accessories stores with 18.8% of all stores (25,962 stores) , followed by Health & Beauty (15.0%) and Food & Beverages (11.5%) .
Base: 137,892 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
25,962 stores
20,670 stores
15,834 stores
8,310 stores
5,547 stores
5,239 stores
4,639 stores
3,828 stores
3,749 stores
3,735 stores
Visual Distribution
25,962 stores
20,670 stores
15,834 stores
8,310 stores
5,547 stores
5,239 stores
4,639 stores
3,828 stores
3,749 stores
3,735 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25962 | 18.83% |
| Health & Beauty | 20670 | 14.99% |
| Food & Beverages | 15834 | 11.48% |
| Home & Garden | 8310 | 6.03% |
| Business & Industrial | 5547 | 4.02% |
| Electronics & Technology | 5239 | 3.80% |
| Sporting Goods & Outdoor Gear | 4639 | 3.36% |
| Arts & Entertainment | 3828 | 2.78% |
| Jewelry & Watches | 3749 | 2.72% |
| Furniture & Home Decor | 3735 | 2.71% |
Payment Providers Distribution
PayPal accounts for 22.9% of displayed detection occurrences (4,673 occurrences) , followed by MasterCard (20.7%) and American Express (20.1%) .
Base: 20,389 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
4,673 occurrences
4,223 occurrences
4,091 occurrences
4,052 occurrences
1,655 occurrences
1,041 occurrences
287 occurrences
161 occurrences
112 occurrences
94 occurrences
Visual Distribution
4,673 occurrences
4,223 occurrences
4,091 occurrences
4,052 occurrences
1,655 occurrences
1,041 occurrences
287 occurrences
161 occurrences
112 occurrences
94 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4673 | 22.92% |
| MasterCard | 4223 | 20.71% |
| American Express | 4091 | 20.06% |
| VISA | 4052 | 19.87% |
| Stripe Connect | 1655 | 8.12% |
| JCB | 1041 | 5.11% |
| UnionPay | 287 | 1.41% |
| Bolt | 161 | 0.79% |
| AliPay | 112 | 0.55% |
| Apple Pay | 94 | 0.46% |
Shipping Carriers Distribution
UPS accounts for 27.6% of displayed detection occurrences (642 occurrences) , followed by DHL (23.7%) and FedEx (18.6%) .
Base: 2,326 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
642 occurrences
552 occurrences
433 occurrences
153 occurrences
136 occurrences
121 occurrences
101 occurrences
92 occurrences
49 occurrences
47 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 642 | 27.60% |
| DHL | 552 | 23.73% |
| FedEx | 433 | 18.62% |
| Korea Post | 153 | 6.58% |
| Hermes | 136 | 5.85% |
| GLS | 121 | 5.20% |
| USPS | 101 | 4.34% |
| TNT | 92 | 3.96% |
| Sagawa | 49 | 2.11% |
| JX | 47 | 2.02% |
Store Launch Timeline
Over the past 12 months, 27,201 new stores were launched in South Korea , with the highest activity in 2026-05 (2,430 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,430 stores launched
2,809 stores launched
2,776 stores launched
2,170 stores launched
2,728 stores launched
2,422 stores launched
2,271 stores launched
1,886 stores launched
2,331 stores launched
2,246 stores launched
2,164 stores launched
968 stores launched
Monthly Trend
8.9% of last 12 months
10.3% of last 12 months
10.2% of last 12 months
8.0% of last 12 months
10.0% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
6.9% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
8.0% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2430 | 8.93% |
| 2026-04 | 2809 | 10.33% |
| 2026-03 | 2776 | 10.21% |
| 2026-02 | 2170 | 7.98% |
| 2026-01 | 2728 | 10.03% |
| 2025-12 | 2422 | 8.90% |
| 2025-11 | 2271 | 8.35% |
| 2025-10 | 1886 | 6.93% |
| 2025-09 | 2331 | 8.57% |
| 2025-08 | 2246 | 8.26% |
| 2025-07 | 2164 | 7.96% |
| 2025-06 | 968 | 3.56% |
Active Stores by Launch Year
Currently, 137,439 active stores in South Korea are tracked in our database , with the most stores launched in 2026 (13,118 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,118 active stores
22,313 active stores
13,394 active stores
10,215 active stores
8,597 active stores
10,147 active stores
7,653 active stores
6,025 active stores
8,724 active stores
5,208 active stores
3,543 active stores
3,448 active stores
3,204 active stores
3,575 active stores
2,181 active stores
Distribution by Launch Year
9.5% of tracked active stores
16.2% of tracked active stores
9.7% of tracked active stores
7.4% of tracked active stores
6.3% of tracked active stores
7.4% of tracked active stores
5.6% of tracked active stores
4.4% of tracked active stores
6.3% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13118 | 9.54% |
| 2025 | 22313 | 16.23% |
| 2024 | 13394 | 9.75% |
| 2023 | 10215 | 7.43% |
| 2022 | 8597 | 6.26% |
| 2021 | 10147 | 7.38% |
| 2020 | 7653 | 5.57% |
| 2019 | 6025 | 4.38% |
| 2018 | 8724 | 6.35% |
| 2017 | 5208 | 3.79% |
| 2016 | 3543 | 2.58% |
| 2015 | 3448 | 2.51% |
| 2014 | 3204 | 2.33% |
| 2013 | 3575 | 2.60% |
| 2012 | 2181 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Food & Beverages
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Imweb - Toys & Games
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 137.9k | 100.00% |
| Emails | 99.8k | 72.36% |
| Phones | 33.2k | 24.08% |
| Ecommerce platform | 137.9k | 100.00% |
| Couriers | 1.9k | 1.41% |
| Payment Providers | 10.7k | 7.75% |
| Categories | 111.7k | 80.98% |
| Social Media | 83.8k | 60.75% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the South Korea e-commerce landscape:
Analyze 137.9k verified e-commerce stores in South Korea - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the South Korea e-commerce intelligence?
-
We track 137.9k verified South Korea e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 43.6% of displayed detection occurrences (79,065 occurrences) , followed by Facebook (22.0%) and YouTube (21.2%) .
Base: 181,364 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
79,065 occurrences
39,987 occurrences
38,376 occurrences
19,595 occurrences
1,668 occurrences
906 occurrences
607 occurrences
574 occurrences
412 occurrences
174 occurrences
Visual Distribution
79,065 occurrences
39,987 occurrences
38,376 occurrences
19,595 occurrences
1,668 occurrences
906 occurrences
607 occurrences
574 occurrences
412 occurrences
174 occurrences