South Korea E-commerce Market
Explore 166.1k verified e-commerce stores in the South Korea. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 262.7k with e-commerce signals. 166.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Cafe24 stores with 73.4% of stores with physical delivery (121,962 stores) , followed by Custom (11.9%) and Imweb (7.2%) .
Base: 166,095 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
121,962 stores
19,755 stores
11,887 stores
5,150 stores
2,938 stores
1,673 stores
1,312 stores
521 stores
128 stores
114 stores
Visual Distribution
121,962 stores
19,755 stores
11,887 stores
5,150 stores
2,938 stores
1,673 stores
1,312 stores
521 stores
128 stores
114 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 121962 | 73.43% |
| Custom | 19755 | 11.89% |
| Imweb | 11887 | 7.16% |
| NHN Commerce | 5150 | 3.10% |
| Shopify | 2938 | 1.77% |
| WooCommerce | 1673 | 1.01% |
| Sixshop | 1312 | 0.79% |
| Wix eCommerce | 521 | 0.31% |
| BlogPay | 128 | 0.08% |
| Cafe24, Imweb | 114 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Cafe24 holds 54.6% share of detected South Korea e-commerce signals (143,469) , with Custom at 9.2% and Imweb at 23.9% (October 2026) .
Base: 262,723 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
143,469 websites
24,246 websites
62,870 websites
5,669 websites
4,520 websites
6,523 websites
4,508 websites
6,907 websites
196 websites
574 websites
Visual Distribution
143,469 websites
24,246 websites
62,870 websites
5,669 websites
4,520 websites
6,523 websites
4,508 websites
6,907 websites
196 websites
574 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Cafe24 | 143469 | 54.61% |
| Custom | 24246 | 9.23% |
| Imweb | 62870 | 23.93% |
| NHN Commerce | 5669 | 2.16% |
| Shopify | 4520 | 1.72% |
| WooCommerce | 6523 | 2.48% |
| Sixshop | 4508 | 1.72% |
| Wix eCommerce | 6907 | 2.63% |
| BlogPay | 196 | 0.07% |
| Cafe24, Imweb | 574 | 0.22% |
Categories Distribution
Clothing & Accessories stores with 19.4% of all stores (32,198 stores) , followed by Health & Beauty (14.8%) and Food & Beverages (11.2%) .
Base: 166,095 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
32,198 stores
24,655 stores
18,557 stores
9,491 stores
6,260 stores
6,042 stores
5,529 stores
4,714 stores
4,672 stores
4,376 stores
Visual Distribution
32,198 stores
24,655 stores
18,557 stores
9,491 stores
6,260 stores
6,042 stores
5,529 stores
4,714 stores
4,672 stores
4,376 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 32198 | 19.39% |
| Health & Beauty | 24655 | 14.84% |
| Food & Beverages | 18557 | 11.17% |
| Home & Garden | 9491 | 5.71% |
| Business & Industrial | 6260 | 3.77% |
| Electronics & Technology | 6042 | 3.64% |
| Sporting Goods & Outdoor Gear | 5529 | 3.33% |
| Jewelry & Watches | 4714 | 2.84% |
| Arts & Entertainment | 4672 | 2.81% |
| Furniture & Home Decor | 4376 | 2.63% |
Payment Providers Distribution
VISA accounts for 14.5% of displayed detection occurrences (12,476 occurrences) , followed by KG Inicis (14.0%) and American Express (13.6%) .
Base: 86,281 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
12,476 occurrences
12,098 occurrences
11,722 occurrences
10,008 occurrences
8,959 occurrences
8,839 occurrences
7,381 occurrences
6,185 occurrences
5,528 occurrences
3,085 occurrences
Visual Distribution
12,476 occurrences
12,098 occurrences
11,722 occurrences
10,008 occurrences
8,959 occurrences
8,839 occurrences
7,381 occurrences
6,185 occurrences
5,528 occurrences
3,085 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 12476 | 14.46% |
| KG Inicis | 12098 | 14.02% |
| American Express | 11722 | 13.59% |
| PayPal | 10008 | 11.60% |
| Toss Payments | 8959 | 10.38% |
| Naver Pay | 8839 | 10.24% |
| MasterCard | 7381 | 8.55% |
| Discover | 6185 | 7.17% |
| Kakao Pay | 5528 | 6.41% |
| Stripe | 3085 | 3.58% |
Shipping Carriers Distribution
CJ Korea Express accounts for 36.0% of displayed detection occurrences (24,371 occurrences) , followed by Logen (19.6%) and Korea Post (12.0%) .
Base: 67,668 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
24,371 occurrences
13,251 occurrences
8,099 occurrences
7,402 occurrences
6,880 occurrences
2,925 occurrences
1,650 occurrences
1,190 occurrences
1,051 occurrences
849 occurrences
Visual Distribution
24,371 occurrences
13,251 occurrences
8,099 occurrences
7,402 occurrences
6,880 occurrences
2,925 occurrences
1,650 occurrences
1,190 occurrences
1,051 occurrences
849 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| CJ Korea Express | 24371 | 36.02% |
| Logen | 13251 | 19.58% |
| Korea Post | 8099 | 11.97% |
| Hanjin | 7402 | 10.94% |
| Lotte Global Logistics | 6880 | 10.17% |
| EMS | 2925 | 4.32% |
| Kyungdong Express | 1650 | 2.44% |
| DHL | 1190 | 1.76% |
| FedEx | 1051 | 1.55% |
| Daesin Express | 849 | 1.25% |
Store Launch Timeline
Over the past 12 months, 33,574 new stores were launched in South Korea , with the highest activity in 2026-09 (3,570 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,570 stores launched
3,547 stores launched
3,726 stores launched
3,488 stores launched
2,905 stores launched
3,094 stores launched
3,000 stores launched
2,297 stores launched
2,760 stores launched
2,440 stores launched
2,280 stores launched
467 stores launched
Monthly Trend
10.6% of last 12 months
10.6% of last 12 months
11.1% of last 12 months
10.4% of last 12 months
8.7% of last 12 months
9.2% of last 12 months
8.9% of last 12 months
6.8% of last 12 months
8.2% of last 12 months
7.3% of last 12 months
6.8% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 3570 | 10.63% |
| 2026-08 | 3547 | 10.56% |
| 2026-07 | 3726 | 11.10% |
| 2026-06 | 3488 | 10.39% |
| 2026-05 | 2905 | 8.65% |
| 2026-04 | 3094 | 9.22% |
| 2026-03 | 3000 | 8.94% |
| 2026-02 | 2297 | 6.84% |
| 2026-01 | 2760 | 8.22% |
| 2025-12 | 2440 | 7.27% |
| 2025-11 | 2280 | 6.79% |
| 2025-10 | 467 | 1.39% |
Active Stores by Launch Year
Currently, 165,485 active stores in South Korea are tracked in our database , with the most stores launched in 2026 (29,308 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
29,308 active stores
20,331 active stores
13,522 active stores
10,762 active stores
9,299 active stores
11,013 active stores
8,504 active stores
6,832 active stores
13,687 active stores
7,494 active stores
3,837 active stores
3,726 active stores
3,549 active stores
3,962 active stores
2,455 active stores
Distribution by Launch Year
17.7% of tracked active stores
12.3% of tracked active stores
8.2% of tracked active stores
6.5% of tracked active stores
5.6% of tracked active stores
6.7% of tracked active stores
5.1% of tracked active stores
4.1% of tracked active stores
8.3% of tracked active stores
4.5% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 29308 | 17.71% |
| 2025 | 20331 | 12.29% |
| 2024 | 13522 | 8.17% |
| 2023 | 10762 | 6.50% |
| 2022 | 9299 | 5.62% |
| 2021 | 11013 | 6.65% |
| 2020 | 8504 | 5.14% |
| 2019 | 6832 | 4.13% |
| 2018 | 13687 | 8.27% |
| 2017 | 7494 | 4.53% |
| 2016 | 3837 | 2.32% |
| 2015 | 3726 | 2.25% |
| 2014 | 3549 | 2.14% |
| 2013 | 3962 | 2.39% |
| 2012 | 2455 | 1.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Electronics & Technology
Cafe24
Imweb - Electronics & Technology
Imweb - Health & Beauty
Cafe24 - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 166.1k | 100.00% |
| Emails | 154.6k | 93.06% |
| Phones | 73.2k | 44.09% |
| Ecommerce platform | 166.1k | 100.00% |
| Couriers | 54.5k | 32.83% |
| Payment Providers | 46.1k | 27.73% |
| Categories | 133.4k | 80.32% |
| Social Media | 101.9k | 61.35% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the South Korea e-commerce landscape:
Analyze 166.1k verified e-commerce stores in South Korea - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the South Korea e-commerce intelligence?
-
We track 166.1k verified South Korea e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 44.5% of displayed detection occurrences (96,673 occurrences) , followed by Facebook (21.5%) and YouTube (21.2%) .
Base: 217,426 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
96,673 occurrences
46,688 occurrences
46,128 occurrences
22,548 occurrences
2,093 occurrences
1,278 occurrences
852 occurrences
637 occurrences
423 occurrences
106 occurrences
Visual Distribution
96,673 occurrences
46,688 occurrences
46,128 occurrences
22,548 occurrences
2,093 occurrences
1,278 occurrences
852 occurrences
637 occurrences
423 occurrences
106 occurrences