South Korea E-commerce Database

Explore 143.3k verified e-commerce stores in the South Korea. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 222.5k with e-commerce signals. 143.3k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Cafe24 leads with 70.8% of stores with physical delivery (99,981 stores) , followed by Custom (14.7%) and Imweb (8.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Cafe24 70.8%

99,981 stores

Custom 14.7%

20,720 stores

Imweb 8.3%

11,789 stores

2,651 stores

2,621 stores

1,589 stores

676 stores

579 stores

371 stores

327 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in South Korea
Platform Stores with Physical Delivery Percentage
Cafe24 99981 70.76%
Custom 20720 14.66%
Imweb 11789 8.34%
YoungCart 2651 1.88%
Shopify 2621 1.85%
WooCommerce 1589 1.12%
FreshStore 676 0.48%
Wix eCommerce 579 0.41%
Firstmall 371 0.26%
Cafe24, GodoMall 327 0.23%

Categories Distribution

Clothing & Accessories leads with 24.0% of all stores (27,095 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (14.6%) .

Base: 112,878 AI-verified stores with physical delivery and detected product categories (78.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 24.0%

27,095 stores

Health & Beauty 18.7%

21,146 stores

Food & Beverages 14.6%

16,460 stores

Home & Garden 7.7%

8,698 stores

Business & Industrial 5.1%

5,746 stores

Electronics & Technology 4.9%

5,540 stores

Sporting Goods & Outdoor Gear 4.4%

4,912 stores

Arts & Entertainment 3.5%

4,006 stores

Jewelry & Watches 3.5%

3,907 stores

Furniture & Home Decor 3.4%

3,819 stores

Visual Distribution

Distribution of top 10 South Korea store categories (April 2026)
Distribution of categories in South Korea e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 27095 24.00%
Health & Beauty 21146 18.73%
Food & Beverages 16460 14.58%
Home & Garden 8698 7.71%
Business & Industrial 5746 5.09%
Electronics & Technology 5540 4.91%
Sporting Goods & Outdoor Gear 4912 4.35%
Arts & Entertainment 4006 3.55%
Jewelry & Watches 3907 3.46%
Furniture & Home Decor 3819 3.38%
Toys & Games 3274 2.90%
Pets & Pet Supplies 2407 2.13%
Tools & Hardware 2254 2.00%
Gifts & Special Occasions 2009 1.78%
Office Supplies 1605 1.42%

Payment Providers Distribution

PayPal leads with 22.1% among AI-verified physical stores (4,189 stores) , followed by VISA (21.0%) and MasterCard (20.2%) .

Base: 10,103 AI-verified physical stores with detectable payment providers (7.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.1%

4,189 stores

VISA 21.0%

3,976 stores

3,823 stores

3,680 stores

1,601 stores

JCB 5.3%

1,009 stores

262 stores

Bolt 0.8%

157 stores

104 stores

63 stores

Visual Distribution

Distribution of top 10 South Korea payment providers (April 2026)
Distribution of payment providers in South Korea e-commerce stores
Payment Provider Store Count Market Share
PayPal 4189 22.09%
VISA 3976 20.97%
MasterCard 3823 20.16%
American Express 3680 19.41%
Stripe Connect 1601 8.44%
JCB 1009 5.32%
UnionPay 262 1.38%
Bolt 157 0.83%
AliPay 104 0.55%
Apple Pay 63 0.33%
Google Pay 31 0.16%
Klarna 28 0.15%
BitCoin 18 0.09%
Amazon Pay 13 0.07%
TransferWise 7 0.04%

Shipping Carriers Distribution

UPS leads with 27.0% among AI-verified physical stores (626 stores) , followed by DHL (21.9%) and FedEx (16.4%) .

Base: 1,849 AI-verified physical stores with detectable shipping carriers (1.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 27.0%

626 stores

DHL 21.9%

507 stores

FedEx 16.4%

381 stores

143 stores

129 stores

GLS 5.4%

126 stores

USPS 4.5%

105 stores

TNT 3.5%

81 stores

42 stores

JX 1.8%

41 stores

Visual Distribution

Distribution of top 10 South Korea shipping carriers (April 2026)
Distribution of shipping carriers in South Korea e-commerce stores
Shipping Carrier Store Count Market Share
UPS 626 26.99%
DHL 507 21.86%
FedEx 381 16.43%
Hermes 143 6.17%
Korea Post 129 5.56%
GLS 126 5.43%
USPS 105 4.53%
TNT 81 3.49%
Sagawa 42 1.81%
JX 41 1.77%
ASM 35 1.51%
CBL 29 1.25%
Yamato Japan 25 1.08%
Speedy 25 1.08%
CJ Korea Express 24 1.03%

Store Launch Timeline

Over the past 12 months, 29,359 new stores were launched in South Korea , with the highest activity in 2026-03 (2,990 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.2%

2,990 stores launched

2026-02 8.4%

2,460 stores launched

2026-01 10.9%

3,195 stores launched

2025-12 9.5%

2,785 stores launched

2025-11 9.1%

2,668 stores launched

2025-10 7.5%

2,193 stores launched

2025-09 8.8%

2,573 stores launched

2025-08 8.6%

2,524 stores launched

2025-07 8.2%

2,397 stores launched

2025-06 7.3%

2,142 stores launched

2025-05 7.6%

2,217 stores launched

2025-04 4.1%

1,215 stores launched

Monthly Trend

Monthly store launches in South Korea (April 2026)
Monthly store launches in South Korea over the past 12 months
Month Stores Launched Percentage
2026-03 2990 10.18%
2026-02 2460 8.38%
2026-01 3195 10.88%
2025-12 2785 9.49%
2025-11 2668 9.09%
2025-10 2193 7.47%
2025-09 2573 8.76%
2025-08 2524 8.60%
2025-07 2397 8.16%
2025-06 2142 7.30%
2025-05 2217 7.55%
2025-04 1215 4.14%

Active Stores by Launch Year

Currently, 142,746 active stores in South Korea are tracked in our database , with the most stores launched in 2026 (8,765 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.1%

8,765 active stores

2025 18.2%

25,982 active stores

2024 10.2%

14,601 active stores

2023 7.7%

11,002 active stores

2022 6.4%

9,118 active stores

2021 7.5%

10,659 active stores

2020 5.6%

8,059 active stores

2019 4.5%

6,368 active stores

2018 6.5%

9,248 active stores

2017 3.9%

5,574 active stores

2016 2.6%

3,720 active stores

2015 2.5%

3,550 active stores

2014 2.3%

3,345 active stores

2013 2.6%

3,712 active stores

2012 1.6%

2,266 active stores

Distribution by Launch Year

Active stores in South Korea by original launch year (April 2026)
Active stores in South Korea by launch year
Launch Year Active Stores Percentage
2026 8765 6.14%
2025 25982 18.20%
2024 14601 10.23%
2023 11002 7.71%
2022 9118 6.39%
2021 10659 7.47%
2020 8059 5.65%
2019 6368 4.46%
2018 9248 6.48%
2017 5574 3.90%
2016 3720 2.61%
2015 3550 2.49%
2014 3345 2.34%
2013 3712 2.60%
2012 2266 1.59%
2011 2381 1.67%
2010 1838 1.29%
2009 1581 1.11%
2008 1474 1.03%
2007 1488 1.04%
2006 1038 0.73%
2005 1028 0.72%
2004 1224 0.86%
2003 1235 0.87%
2002 1146 0.80%
2001 1059 0.74%
2000 667 0.47%
1999 433 0.30%
1998 132 0.09%
1997 38 0.03%
1996 15 0.01%

Social Media Usage

Instagram leads with 42.8% among stores with at least one detectable social profile (82,518 stores) , followed by Facebook (22.4%) and YouTube (21.2%) .

Base: 87,604 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 42.8%

82,518 stores

Facebook 22.4%

43,216 stores

YouTube 21.2%

40,899 stores

Twitter 11.3%

21,724 stores

TikTok 0.9%

1,687 stores

X 0.5%

912 stores

Pinterest 0.3%

636 stores

Vimeo 0.3%

620 stores

LinkedIn 0.2%

412 stores

WhatsApp 0.1%

191 stores

Visual Distribution

Distribution of social media platforms in South Korea (April 2026)
Distribution of social media platforms in South Korea e-commerce stores
Social Platform Store Count Market Share
Instagram 82518 42.80%
Facebook 43216 22.41%
YouTube 40899 21.21%
Twitter 21724 11.27%
TikTok 1687 0.87%
X 912 0.47%
Pinterest 636 0.33%
Vimeo 620 0.32%
LinkedIn 412 0.21%
WhatsApp 191 0.10%

Data Coverage

Field Rows count Coverage
Website 143.3k 100.00%
Emails 100.4k 70.06%
Phones 28.9k 20.17%
Ecommerce platform 143.3k 100.00%
Couriers 1.8k 1.29%
Payment Providers 10.1k 7.05%
Categories 116.1k 81.05%
Social Media 87.6k 61.14%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the South Korea e-commerce landscape:

Analyze 143.3k verified e-commerce stores in South Korea - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across South Korea e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the South Korea e-commerce intelligence?

We track 143.3k verified South Korea e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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