Brazil E-commerce Database

Explore 328.9k e-commerce stores in the Brazil. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 20.7% of stores with physical delivery (65,276 stores) , followed by WooCommerce (20.3%) and Nuvemshop (18.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 20.7%

65,276 stores

64,046 stores

58,551 stores

Shopify 14.9%

46,922 stores

27,466 stores

Tray 6.2%

19,581 stores

15,046 stores

8,275 stores

Dooca 1.9%

6,124 stores

3,812 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Brazil
Platform Stores with Physical Delivery Percentage
Custom 65276 20.72%
WooCommerce 64046 20.33%
Nuvemshop 58551 18.58%
Shopify 46922 14.89%
Loja Integrada 27466 8.72%
Tray 19581 6.21%
Wix eCommerce 15046 4.78%
Mercado Shops 8275 2.63%
Dooca 6124 1.94%
Magento 3812 1.21%

All Stores Distribution

Custom holds 15.1% share of all Brazil e-commerce stores (65,276) , with WooCommerce at 30.9% and Nuvemshop at 14.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 15.1%

65,276 stores

134,035 stores

61,996 stores

Shopify 11.7%

50,680 stores

27,970 stores

Tray 4.6%

20,001 stores

52,201 stores

8,973 stores

Dooca 1.5%

6,336 stores

5,791 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Brazil
Platform Total Stores Percentage
Custom 65276 15.07%
WooCommerce 134035 30.94%
Nuvemshop 61996 14.31%
Shopify 50680 11.70%
Loja Integrada 27970 6.46%
Tray 20001 4.62%
Wix eCommerce 52201 12.05%
Mercado Shops 8973 2.07%
Dooca 6336 1.46%
Magento 5791 1.34%

Categories Distribution

Clothing & Accessories leads with 27.9% of all stores (70,936 stores) , followed by Health & Beauty (17.5%) and Electronics & Technology (7.6%) .

Top 10 Categories

Clothing & Accessories 27.9%

70,936 stores

Health & Beauty 17.5%

44,513 stores

Electronics & Technology 7.6%

19,399 stores

Jewelry & Watches 7.0%

17,781 stores

Food & Beverages 6.5%

16,483 stores

Home & Garden 6.5%

16,446 stores

Vehicles & Parts 5.7%

14,432 stores

Furniture & Home Decor 4.0%

10,094 stores

Tools & Hardware 3.6%

9,042 stores

Business & Industrial 2.8%

7,090 stores

Visual Distribution

Distribution of top 10 Brazil store categories (December 2025)
Distribution of categories in Brazil e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 70936 27.87%
Health & Beauty 44513 17.49%
Electronics & Technology 19399 7.62%
Jewelry & Watches 17781 6.99%
Food & Beverages 16483 6.48%
Home & Garden 16446 6.46%
Vehicles & Parts 14432 5.67%
Furniture & Home Decor 10094 3.97%
Tools & Hardware 9042 3.55%
Business & Industrial 7090 2.79%
Gifts & Special Occasions 7069 2.78%
Sporting Goods & Outdoor Gear 5472 2.15%
Pets & Pet Supplies 5417 2.13%
Arts & Entertainment 5176 2.03%
Books & Media 5169 2.03%

Payment Providers Distribution

Boleto leads with 49.0% among AI-verified physical stores (59,942 stores) , followed by Mercado Pago (18.7%) and American Express (7.1%) .

Base: 81,024 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 49.0%

59,942 stores

22,899 stores

8,642 stores

6,184 stores

5,881 stores

5,784 stores

5,625 stores

1,634 stores

VISA 1.1%

1,352 stores

JCB 0.9%

1,094 stores

Visual Distribution

Distribution of top 10 Brazil payment providers (December 2025)
Distribution of payment providers in Brazil e-commerce stores
Payment Provider Store Count Market Share
Boleto 59942 48.97%
Mercado Pago 22899 18.71%
American Express 8642 7.06%
MasterCard 6184 5.05%
PayPal 5881 4.80%
Hipercard 5784 4.73%
PagSeguro 5625 4.60%
Stripe Connect 1634 1.33%
VISA 1352 1.10%
JCB 1094 0.89%
Pagar.me 1090 0.89%
Bolt 729 0.60%
Paddle 565 0.46%
Apple Pay 540 0.44%
Google Pay 450 0.37%

Shipping Carriers Distribution

Correios leads with 64.9% among AI-verified physical stores (81,799 stores) , followed by Estes (25.0%) and TNT (2.8%) .

Base: 104,771 AI-verified physical stores with detectable shipping carriers (31.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

81,799 stores

Estes 25.0%

31,554 stores

TNT 2.8%

3,474 stores

UPS 1.5%

1,949 stores

Loggi 0.9%

1,127 stores

USPS 0.8%

961 stores

FedEx 0.7%

930 stores

GLS 0.7%

829 stores

DHL 0.6%

788 stores

753 stores

Visual Distribution

Distribution of top 10 Brazil shipping carriers (December 2025)
Distribution of shipping carriers in Brazil e-commerce stores
Shipping Carrier Store Count Market Share
Correios 81799 64.92%
Estes 31554 25.04%
TNT 3474 2.76%
UPS 1949 1.55%
Loggi 1127 0.89%
USPS 961 0.76%
FedEx 930 0.74%
GLS 829 0.66%
DHL 788 0.63%
Hermes 753 0.60%
Total Express 578 0.46%
Canada Post 446 0.35%
Speedy 336 0.27%
Correos 291 0.23%
BRT 192 0.15%

Store Launch Timeline

Over the past 12 months, 84,652 new stores were launched in Brazil , with the highest activity in 2025-11 (8,768 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.4%

8,768 stores launched

2025-10 10.0%

8,462 stores launched

2025-09 9.3%

7,855 stores launched

2025-08 9.1%

7,673 stores launched

2025-07 9.4%

7,981 stores launched

2025-06 8.1%

6,877 stores launched

2025-05 9.1%

7,713 stores launched

2025-04 8.6%

7,311 stores launched

2025-03 8.3%

7,068 stores launched

2025-02 7.7%

6,526 stores launched

2025-01 7.2%

6,072 stores launched

2024-12 2.8%

2,346 stores launched

Monthly Trend

Monthly store launches in Brazil (December 2025)
Monthly store launches in Brazil over the past 12 months
Month Stores Launched Percentage
2025-11 8768 10.36%
2025-10 8462 10.00%
2025-09 7855 9.28%
2025-08 7673 9.06%
2025-07 7981 9.43%
2025-06 6877 8.12%
2025-05 7713 9.11%
2025-04 7311 8.64%
2025-03 7068 8.35%
2025-02 6526 7.71%
2025-01 6072 7.17%
2024-12 2346 2.77%

Active Stores by Launch Year

Currently, 324,230 active stores in Brazil are tracked in our database , with the most stores launched in 2025 (82,361 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.4%

82,361 active stores

2024 13.5%

43,818 active stores

2023 9.1%

29,367 active stores

2022 7.3%

23,701 active stores

2021 7.6%

24,705 active stores

2020 6.8%

22,165 active stores

2019 4.2%

13,593 active stores

2018 4.0%

12,840 active stores

2017 3.2%

10,271 active stores

2016 1.8%

5,987 active stores

2015 1.2%

3,875 active stores

2014 1.4%

4,608 active stores

2013 1.9%

6,195 active stores

2012 1.2%

3,858 active stores

2011 1.3%

4,076 active stores

Distribution by Launch Year

Active stores in Brazil by original launch year (December 2025)
Active stores in Brazil by launch year
Launch Year Active Stores Percentage
2025 82361 25.40%
2024 43818 13.51%
2023 29367 9.06%
2022 23701 7.31%
2021 24705 7.62%
2020 22165 6.84%
2019 13593 4.19%
2018 12840 3.96%
2017 10271 3.17%
2016 5987 1.85%
2015 3875 1.20%
2014 4608 1.42%
2013 6195 1.91%
2012 3858 1.19%
2011 4076 1.26%
2010 3573 1.10%
2009 4429 1.37%
2008 3466 1.07%
2007 2992 0.92%
2006 2518 0.78%
2005 2000 0.62%
2004 2258 0.70%
2003 2141 0.66%
2002 2110 0.65%
2001 2348 0.72%
2000 2129 0.66%
1999 1171 0.36%
1998 1079 0.33%
1997 461 0.14%
1996 125 0.04%
1995 10 0.00%

Social Media Usage

Instagram leads with 34.7% among stores with at least one detectable social profile (226,192 stores) , followed by Facebook (24.3%) and WhatsApp (16.4%) .

Base: 253,238 stores with any detectable social profile (77.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

226,192 stores

Facebook 24.3%

158,328 stores

WhatsApp 16.4%

107,281 stores

YouTube 8.1%

53,031 stores

TikTok 5.6%

36,246 stores

Pinterest 3.7%

23,852 stores

Twitter 3.4%

21,938 stores

LinkedIn 2.8%

18,246 stores

X 1.0%

6,756 stores

Vimeo 0.1%

387 stores

Visual Distribution

Distribution of social media platforms in Brazil (December 2025)
Distribution of social media platforms in Brazil e-commerce stores
Social Platform Store Count Market Share
Instagram 226192 34.68%
Facebook 158328 24.27%
WhatsApp 107281 16.45%
YouTube 53031 8.13%
TikTok 36246 5.56%
Pinterest 23852 3.66%
Twitter 21938 3.36%
LinkedIn 18246 2.80%
X 6756 1.04%
Vimeo 387 0.06%

Dataset Coverage

Field Rows count Coverage
Website 328.9k 100.00%
Emails 156.5k 47.58%
Phones 74.3k 22.59%
Ecommerce platform 328.9k 100.00%
Couriers 104.8k 31.86%
Payment Providers 81.0k 24.64%
Categories 267.1k 81.24%
Social Media 253.2k 77.01%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Brazil E-commerce Database?

Our database covers over 328.9k Brazil physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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