Brazil E-commerce Database

Explore 286.9k e-commerce stores in the Brazil. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 22.9% of stores with physical delivery (62,399 stores) , followed by Nuvemshop (22.3%) and Shopify (18.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

62,399 stores

60,634 stores

Shopify 18.3%

49,856 stores

26,869 stores

Tray 7.3%

19,859 stores

19,668 stores

14,717 stores

8,233 stores

Dooca 2.3%

6,135 stores

3,926 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Brazil
Platform Stores with Physical Delivery Percentage
WooCommerce 62399 22.92%
Nuvemshop 60634 22.27%
Shopify 49856 18.31%
Loja Integrada 26869 9.87%
Tray 19859 7.29%
Custom 19668 7.22%
Wix eCommerce 14717 5.40%
Mercado Shops 8233 3.02%
Dooca 6135 2.25%
Magento 3926 1.44%

All Stores Distribution

WooCommerce holds 34.2% share of all Brazil e-commerce stores (130,742) , with Nuvemshop at 16.2% and Shopify at 13.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

130,742 stores

61,864 stores

Shopify 13.3%

50,974 stores

27,217 stores

Tray 5.2%

19,967 stores

19,668 stores

51,439 stores

8,368 stores

Dooca 1.6%

6,286 stores

5,759 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Brazil
Platform Total Stores Percentage
WooCommerce 130742 34.20%
Nuvemshop 61864 16.18%
Shopify 50974 13.33%
Loja Integrada 27217 7.12%
Tray 19967 5.22%
Custom 19668 5.14%
Wix eCommerce 51439 13.46%
Mercado Shops 8368 2.19%
Dooca 6286 1.64%
Magento 5759 1.51%

Categories Distribution

Clothing & Accessories leads with 30.6% of all stores (67,852 stores) , followed by Health & Beauty (18.2%) and Jewelry & Watches (7.9%) .

Top 10 Categories

Clothing & Accessories 30.6%

67,852 stores

Health & Beauty 18.2%

40,367 stores

Jewelry & Watches 7.9%

17,431 stores

Electronics & Technology 7.6%

16,964 stores

Home & Garden 6.7%

14,816 stores

Food & Beverages 6.0%

13,213 stores

Furniture & Home Decor 3.9%

8,703 stores

Vehicles & Parts 3.5%

7,760 stores

Tools & Hardware 3.4%

7,544 stores

Gifts & Special Occasions 2.6%

5,680 stores

Visual Distribution

Distribution of top 10 Brazil store categories (January 2026)
Distribution of categories in Brazil e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 67852 30.58%
Health & Beauty 40367 18.19%
Jewelry & Watches 17431 7.86%
Electronics & Technology 16964 7.65%
Home & Garden 14816 6.68%
Food & Beverages 13213 5.95%
Furniture & Home Decor 8703 3.92%
Vehicles & Parts 7760 3.50%
Tools & Hardware 7544 3.40%
Gifts & Special Occasions 5680 2.56%
Pets & Pet Supplies 4741 2.14%
Business & Industrial 4606 2.08%
Sporting Goods & Outdoor Gear 4558 2.05%
Toys & Games 3924 1.77%
Arts & Entertainment 3732 1.68%

Payment Providers Distribution

Boleto leads with 49.6% among AI-verified physical stores (58,367 stores) , followed by Mercado Pago (19.0%) and American Express (7.0%) .

Base: 77,757 AI-verified physical stores with detectable payment providers (27.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 49.6%

58,367 stores

22,330 stores

8,262 stores

5,940 stores

5,518 stores

5,470 stores

5,190 stores

1,520 stores

VISA 1.0%

1,201 stores

999 stores

Visual Distribution

Distribution of top 10 Brazil payment providers (January 2026)
Distribution of payment providers in Brazil e-commerce stores
Payment Provider Store Count Market Share
Boleto 58367 49.59%
Mercado Pago 22330 18.97%
American Express 8262 7.02%
MasterCard 5940 5.05%
PayPal 5518 4.69%
Hipercard 5470 4.65%
PagSeguro 5190 4.41%
Stripe Connect 1520 1.29%
VISA 1201 1.02%
Pagar.me 999 0.85%
JCB 951 0.81%
Bolt 585 0.50%
Apple Pay 553 0.47%
Google Pay 470 0.40%
Paddle 352 0.30%

Shipping Carriers Distribution

Correios leads with 67.0% among AI-verified physical stores (79,612 stores) , followed by Estes (23.6%) and TNT (2.7%) .

Base: 98,189 AI-verified physical stores with detectable shipping carriers (34.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

79,612 stores

Estes 23.6%

28,063 stores

TNT 2.7%

3,162 stores

UPS 1.5%

1,810 stores

Loggi 0.9%

1,116 stores

USPS 0.8%

921 stores

FedEx 0.8%

910 stores

DHL 0.6%

772 stores

615 stores

567 stores

Visual Distribution

Distribution of top 10 Brazil shipping carriers (January 2026)
Distribution of shipping carriers in Brazil e-commerce stores
Shipping Carrier Store Count Market Share
Correios 79612 66.95%
Estes 28063 23.60%
TNT 3162 2.66%
UPS 1810 1.52%
Loggi 1116 0.94%
USPS 921 0.77%
FedEx 910 0.77%
DHL 772 0.65%
Hermes 615 0.52%
Total Express 567 0.48%
Canada Post 443 0.37%
Speedy 294 0.25%
GLS 262 0.22%
Correos 187 0.16%
Braspress 177 0.15%

Store Launch Timeline

Over the past 12 months, 77,788 new stores were launched in Brazil , with the highest activity in 2025-12 (5,708 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.3%

5,708 stores launched

2025-11 9.3%

7,230 stores launched

2025-10 10.1%

7,846 stores launched

2025-09 9.3%

7,266 stores launched

2025-08 9.2%

7,175 stores launched

2025-07 9.6%

7,504 stores launched

2025-06 8.0%

6,236 stores launched

2025-05 9.4%

7,283 stores launched

2025-04 8.6%

6,694 stores launched

2025-03 8.4%

6,537 stores launched

2025-02 7.6%

5,877 stores launched

2025-01 3.1%

2,432 stores launched

Monthly Trend

Monthly store launches in Brazil (January 2026)
Monthly store launches in Brazil over the past 12 months
Month Stores Launched Percentage
2025-12 5708 7.34%
2025-11 7230 9.29%
2025-10 7846 10.09%
2025-09 7266 9.34%
2025-08 7175 9.22%
2025-07 7504 9.65%
2025-06 6236 8.02%
2025-05 7283 9.36%
2025-04 6694 8.61%
2025-03 6537 8.40%
2025-02 5877 7.56%
2025-01 2432 3.13%

Active Stores by Launch Year

Currently, 284,235 active stores in Brazil are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

5 active stores

2025 28.4%

80,669 active stores

2024 13.3%

37,838 active stores

2023 9.0%

25,504 active stores

2022 7.3%

20,808 active stores

2021 7.6%

21,662 active stores

2020 6.7%

19,121 active stores

2019 4.0%

11,450 active stores

2018 3.7%

10,393 active stores

2017 3.0%

8,431 active stores

2016 1.7%

4,938 active stores

2015 1.1%

3,151 active stores

2014 1.3%

3,694 active stores

2013 1.7%

4,940 active stores

2012 1.1%

3,002 active stores

Distribution by Launch Year

Active stores in Brazil by original launch year (January 2026)
Active stores in Brazil by launch year
Launch Year Active Stores Percentage
2026 5 0.00%
2025 80669 28.38%
2024 37838 13.31%
2023 25504 8.97%
2022 20808 7.32%
2021 21662 7.62%
2020 19121 6.73%
2019 11450 4.03%
2018 10393 3.66%
2017 8431 2.97%
2016 4938 1.74%
2015 3151 1.11%
2014 3694 1.30%
2013 4940 1.74%
2012 3002 1.06%
2011 3151 1.11%
2010 2760 0.97%
2009 3502 1.23%
2008 2717 0.96%
2007 2373 0.83%
2006 1909 0.67%
2005 1509 0.53%
2004 1804 0.63%
2003 1645 0.58%
2002 1520 0.53%
2001 1883 0.66%
2000 1650 0.58%
1999 889 0.31%
1998 828 0.29%
1997 375 0.13%
1996 105 0.04%
1995 9 0.00%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (203,919 stores) , followed by Facebook (23.7%) and WhatsApp (16.2%) .

Base: 222,950 stores with any detectable social profile (77.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

203,919 stores

Facebook 23.7%

136,923 stores

WhatsApp 16.2%

93,633 stores

YouTube 8.0%

46,151 stores

TikTok 6.1%

35,439 stores

Pinterest 4.0%

22,923 stores

Twitter 3.1%

17,915 stores

LinkedIn 2.5%

14,436 stores

X 1.0%

5,864 stores

Vimeo 0.1%

292 stores

Visual Distribution

Distribution of social media platforms in Brazil (January 2026)
Distribution of social media platforms in Brazil e-commerce stores
Social Platform Store Count Market Share
Instagram 203919 35.31%
Facebook 136923 23.71%
WhatsApp 93633 16.21%
YouTube 46151 7.99%
TikTok 35439 6.14%
Pinterest 22923 3.97%
Twitter 17915 3.10%
LinkedIn 14436 2.50%
X 5864 1.02%
Vimeo 292 0.05%

Dataset Coverage

Field Rows count Coverage
Website 286.9k 100.00%
Emails 136.1k 47.45%
Phones 63.5k 22.13%
Ecommerce platform 286.9k 100.00%
Couriers 98.2k 34.23%
Payment Providers 77.8k 27.10%
Categories 231.9k 80.82%
Social Media 223.0k 77.72%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Brazil E-commerce Database?

Our database covers over 286.9k Brazil physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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