Brazil E-commerce Market
Explore 225.6k verified e-commerce stores in the Brazil. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 355.6k with e-commerce signals. 225.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Nuvemshop stores with 27.7% of stores with physical delivery (58,615 stores) , followed by WooCommerce (22.6%) and Custom (11.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
58,615 stores
47,703 stores
23,906 stores
20,770 stores
19,712 stores
18,716 stores
11,996 stores
3,641 stores
3,264 stores
3,072 stores
Visual Distribution
58,615 stores
47,703 stores
23,906 stores
20,770 stores
19,712 stores
18,716 stores
11,996 stores
3,641 stores
3,264 stores
3,072 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Nuvemshop | 58615 | 27.73% |
| WooCommerce | 47703 | 22.57% |
| Custom | 23906 | 11.31% |
| Shopify | 20770 | 9.83% |
| Loja Integrada | 19712 | 9.32% |
| Tray | 18716 | 8.85% |
| Wix eCommerce | 11996 | 5.67% |
| Dooca | 3641 | 1.72% |
| Yampi Virtual store | 3264 | 1.54% |
| Magento | 3072 | 1.45% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Nuvemshop holds 18.4% share of all Brazil e-commerce stores (59,370) , with WooCommerce at 36.1% and Custom at 7.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
59,370 stores
116,919 stores
23,906 stores
21,678 stores
20,836 stores
20,125 stores
45,660 stores
3,722 stores
4,837 stores
6,380 stores
Visual Distribution
59,370 stores
116,919 stores
23,906 stores
21,678 stores
20,836 stores
20,125 stores
45,660 stores
3,722 stores
4,837 stores
6,380 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Nuvemshop | 59370 | 18.36% |
| WooCommerce | 116919 | 36.15% |
| Custom | 23906 | 7.39% |
| Shopify | 21678 | 6.70% |
| Loja Integrada | 20836 | 6.44% |
| Tray | 20125 | 6.22% |
| Wix eCommerce | 45660 | 14.12% |
| Dooca | 3722 | 1.15% |
| Yampi Virtual store | 4837 | 1.50% |
| Magento | 6380 | 1.97% |
Categories Distribution
Clothing & Accessories stores with 27.7% of all stores (54,111 stores) , followed by Health & Beauty (14.6%) and Jewelry & Watches (7.4%) .
Base: 195,078 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
54,111 stores
28,400 stores
14,533 stores
13,912 stores
13,651 stores
10,698 stores
9,248 stores
8,783 stores
7,593 stores
6,712 stores
Visual Distribution
54,111 stores
28,400 stores
14,533 stores
13,912 stores
13,651 stores
10,698 stores
9,248 stores
8,783 stores
7,593 stores
6,712 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 54111 | 27.74% |
| Health & Beauty | 28400 | 14.56% |
| Jewelry & Watches | 14533 | 7.45% |
| Home & Garden | 13912 | 7.13% |
| Food & Beverages | 13651 | 7.00% |
| Electronics & Technology | 10698 | 5.48% |
| Business & Industrial | 9248 | 4.74% |
| Sporting Goods & Outdoor Gear | 8783 | 4.50% |
| Arts & Entertainment | 7593 | 3.89% |
| Tools & Hardware | 6712 | 3.44% |
Payment Providers Distribution
Boleto stores with 54.7% among AI-verified physical stores (60,937 stores) , followed by Mercado Pago (15.6%) and American Express (6.3%) .
Base: 75,318 AI-verified physical stores with detectable payment providers (33.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
60,937 stores
17,343 stores
7,071 stores
5,186 stores
4,920 stores
4,738 stores
4,729 stores
1,441 stores
1,185 stores
1,165 stores
Visual Distribution
60,937 stores
17,343 stores
7,071 stores
5,186 stores
4,920 stores
4,738 stores
4,729 stores
1,441 stores
1,185 stores
1,165 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 60937 | 54.70% |
| Mercado Pago | 17343 | 15.57% |
| American Express | 7071 | 6.35% |
| PagSeguro | 5186 | 4.66% |
| MasterCard | 4920 | 4.42% |
| PayPal | 4738 | 4.25% |
| Hipercard | 4729 | 4.25% |
| Pagar.me | 1441 | 1.29% |
| VISA | 1185 | 1.06% |
| Stripe Connect | 1165 | 1.05% |
Shipping Carriers Distribution
Correios stores with 64.8% among AI-verified physical stores (64,884 stores) , followed by Estes (26.8%) and TNT (2.6%) .
Base: 83,294 AI-verified physical stores with detectable shipping carriers (36.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
64,884 stores
26,784 stores
2,567 stores
1,257 stores
1,149 stores
540 stores
520 stores
494 stores
480 stores
453 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 64884 | 64.85% |
| Estes | 26784 | 26.77% |
| TNT | 2567 | 2.57% |
| UPS | 1257 | 1.26% |
| Loggi | 1149 | 1.15% |
| USPS | 540 | 0.54% |
| FedEx | 520 | 0.52% |
| Total Express | 494 | 0.49% |
| DHL | 480 | 0.48% |
| Hermes | 453 | 0.45% |
Store Launch Timeline
Over the past 12 months, 56,235 new stores were launched in Brazil , with the highest activity in 2026-05 (7,117 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,117 stores launched
6,143 stores launched
5,992 stores launched
4,525 stores launched
5,139 stores launched
3,930 stores launched
4,361 stores launched
4,719 stores launched
4,451 stores launched
4,087 stores launched
4,143 stores launched
1,628 stores launched
Monthly Trend
12.7% of last 12 months
10.9% of last 12 months
10.7% of last 12 months
8.0% of last 12 months
9.1% of last 12 months
7.0% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
7.9% of last 12 months
7.3% of last 12 months
7.4% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7117 | 12.66% |
| 2026-04 | 6143 | 10.92% |
| 2026-03 | 5992 | 10.66% |
| 2026-02 | 4525 | 8.05% |
| 2026-01 | 5139 | 9.14% |
| 2025-12 | 3930 | 6.99% |
| 2025-11 | 4361 | 7.75% |
| 2025-10 | 4719 | 8.39% |
| 2025-09 | 4451 | 7.91% |
| 2025-08 | 4087 | 7.27% |
| 2025-07 | 4143 | 7.37% |
| 2025-06 | 1628 | 2.89% |
Active Stores by Launch Year
Currently, 223,926 active stores in Brazil are tracked in our database , with the most stores launched in 2026 (29,423 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
29,423 active stores
41,688 active stores
25,258 active stores
18,986 active stores
15,166 active stores
16,447 active stores
14,996 active stores
8,979 active stores
8,325 active stores
6,779 active stores
3,794 active stores
2,506 active stores
2,794 active stores
3,648 active stores
2,326 active stores
Distribution by Launch Year
13.1% of tracked active stores
18.6% of tracked active stores
11.3% of tracked active stores
8.5% of tracked active stores
6.8% of tracked active stores
7.3% of tracked active stores
6.7% of tracked active stores
4.0% of tracked active stores
3.7% of tracked active stores
3.0% of tracked active stores
1.7% of tracked active stores
1.1% of tracked active stores
1.2% of tracked active stores
1.6% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 29423 | 13.14% |
| 2025 | 41688 | 18.62% |
| 2024 | 25258 | 11.28% |
| 2023 | 18986 | 8.48% |
| 2022 | 15166 | 6.77% |
| 2021 | 16447 | 7.34% |
| 2020 | 14996 | 6.70% |
| 2019 | 8979 | 4.01% |
| 2018 | 8325 | 3.72% |
| 2017 | 6779 | 3.03% |
| 2016 | 3794 | 1.69% |
| 2015 | 2506 | 1.12% |
| 2014 | 2794 | 1.25% |
| 2013 | 3648 | 1.63% |
| 2012 | 2326 | 1.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Electronics & Technology
Custom - Electronics & Technology
Mercado Shops
New Stores
Recently launched stores detected by ShopRank in the last full month.
Nuvemshop - Toys & Games
Nuvemshop - Gifts & Special Occasions
Nuvemshop - Clothing & Accessories
Nuvemshop - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 225.6k | 100.00% |
| Emails | 102.6k | 45.50% |
| Phones | 65.2k | 28.90% |
| Ecommerce platform | 225.6k | 100.00% |
| Couriers | 83.3k | 36.93% |
| Payment Providers | 75.3k | 33.39% |
| Categories | 202.4k | 89.74% |
| Social Media | 183.4k | 81.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Brazil e-commerce landscape:
Analyze 225.6k verified e-commerce stores in Brazil - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Brazil e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Brazil e-commerce intelligence?
-
We track 225.6k verified Brazil e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.5% among stores with at least one detectable social profile (168,833 stores) , followed by Facebook (23.2%) and WhatsApp (16.4%) .
Base: 183,383 stores with any detectable social profile (81.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
168,833 stores
110,461 stores
78,031 stores
37,553 stores
31,543 stores
19,240 stores
11,940 stores
11,115 stores
7,318 stores
211 stores
Visual Distribution
168,833 stores
110,461 stores
78,031 stores
37,553 stores
31,543 stores
19,240 stores
11,940 stores
11,115 stores
7,318 stores
211 stores