Brazil E-commerce Market
Explore 235.3k verified e-commerce stores in the Brazil. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 418.3k with e-commerce signals. 235.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Nuvemshop stores with 25.9% of stores with physical delivery (60,958 stores) , followed by WooCommerce (19.2%) and Custom (13.3%) .
Base: 235,295 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
60,958 stores
45,137 stores
31,398 stores
22,113 stores
22,009 stores
19,182 stores
12,034 stores
3,413 stores
3,212 stores
2,757 stores
Visual Distribution
60,958 stores
45,137 stores
31,398 stores
22,113 stores
22,009 stores
19,182 stores
12,034 stores
3,413 stores
3,212 stores
2,757 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Nuvemshop | 60958 | 25.91% |
| WooCommerce | 45137 | 19.18% |
| Custom | 31398 | 13.34% |
| Shopify | 22113 | 9.40% |
| Wix eCommerce | 22009 | 9.35% |
| Tray | 19182 | 8.15% |
| Loja Integrada | 12034 | 5.11% |
| Yampi Virtual store | 3413 | 1.45% |
| Dooca | 3212 | 1.37% |
| Magento | 2757 | 1.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Nuvemshop holds 15.4% share of detected Brazil e-commerce signals (64,570) , with WooCommerce at 29.6% and Custom at 9.0% (October 2026) .
Base: 418,271 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
64,570 websites
123,787 websites
37,795 websites
28,814 websites
66,799 websites
23,104 websites
19,822 websites
7,089 websites
3,588 websites
6,602 websites
Visual Distribution
64,570 websites
123,787 websites
37,795 websites
28,814 websites
66,799 websites
23,104 websites
19,822 websites
7,089 websites
3,588 websites
6,602 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Nuvemshop | 64570 | 15.44% |
| WooCommerce | 123787 | 29.59% |
| Custom | 37795 | 9.04% |
| Shopify | 28814 | 6.89% |
| Wix eCommerce | 66799 | 15.97% |
| Tray | 23104 | 5.52% |
| Loja Integrada | 19822 | 4.74% |
| Yampi Virtual store | 7089 | 1.69% |
| Dooca | 3588 | 0.86% |
| Magento | 6602 | 1.58% |
Categories Distribution
Clothing & Accessories stores with 24.4% of all stores (57,301 stores) , followed by Health & Beauty (13.4%) and Jewelry & Watches (6.3%) .
Base: 235,295 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
57,301 stores
31,482 stores
14,763 stores
13,792 stores
13,499 stores
11,604 stores
9,268 stores
9,122 stores
7,616 stores
6,633 stores
Visual Distribution
57,301 stores
31,482 stores
14,763 stores
13,792 stores
13,499 stores
11,604 stores
9,268 stores
9,122 stores
7,616 stores
6,633 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 57301 | 24.35% |
| Health & Beauty | 31482 | 13.38% |
| Jewelry & Watches | 14763 | 6.27% |
| Home & Garden | 13792 | 5.86% |
| Food & Beverages | 13499 | 5.74% |
| Electronics & Technology | 11604 | 4.93% |
| Business & Industrial | 9268 | 3.94% |
| Sporting Goods & Outdoor Gear | 9122 | 3.88% |
| Arts & Entertainment | 7616 | 3.24% |
| Tools & Hardware | 6633 | 2.82% |
Payment Providers Distribution
Pix accounts for 33.0% of displayed detection occurrences (121,206 occurrences) , followed by Boleto (20.5%) and Mercado Pago (9.3%) .
Base: 366,838 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
121,206 occurrences
75,158 occurrences
34,016 occurrences
29,406 occurrences
26,290 occurrences
24,055 occurrences
21,005 occurrences
12,554 occurrences
11,672 occurrences
11,476 occurrences
Visual Distribution
121,206 occurrences
75,158 occurrences
34,016 occurrences
29,406 occurrences
26,290 occurrences
24,055 occurrences
21,005 occurrences
12,554 occurrences
11,672 occurrences
11,476 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Pix | 121206 | 33.04% |
| Boleto | 75158 | 20.49% |
| Mercado Pago | 34016 | 9.27% |
| VISA | 29406 | 8.02% |
| PayPal | 26290 | 7.17% |
| MasterCard | 24055 | 6.56% |
| American Express | 21005 | 5.73% |
| PagBank PagSeguro | 12554 | 3.42% |
| Hipercard | 11672 | 3.18% |
| DinersClub | 11476 | 3.13% |
Shipping Carriers Distribution
Correios accounts for 83.2% of displayed detection occurrences (83,615 occurrences) , followed by Jadlog (7.5%) and Loggi (3.4%) .
Base: 100,555 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
83,615 occurrences
7,493 occurrences
3,376 occurrences
1,098 occurrences
1,074 occurrences
947 occurrences
938 occurrences
868 occurrences
581 occurrences
565 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 83615 | 83.15% |
| Jadlog | 7493 | 7.45% |
| Loggi | 3376 | 3.36% |
| J&T Express | 1098 | 1.09% |
| Total Express | 1074 | 1.07% |
| UPS | 947 | 0.94% |
| FedEx | 938 | 0.93% |
| DHL | 868 | 0.86% |
| USPS | 581 | 0.58% |
| Azul Cargo | 565 | 0.56% |
Store Launch Timeline
Over the past 12 months, 68,141 new stores were launched in Brazil , with the highest activity in 2026-09 (10,295 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10,295 stores launched
8,942 stores launched
8,193 stores launched
6,655 stores launched
6,515 stores launched
5,374 stores launched
5,634 stores launched
4,166 stores launched
4,409 stores launched
3,408 stores launched
3,775 stores launched
775 stores launched
Monthly Trend
15.1% of last 12 months
13.1% of last 12 months
12.0% of last 12 months
9.8% of last 12 months
9.6% of last 12 months
7.9% of last 12 months
8.3% of last 12 months
6.1% of last 12 months
6.5% of last 12 months
5.0% of last 12 months
5.5% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 10295 | 15.11% |
| 2026-08 | 8942 | 13.12% |
| 2026-07 | 8193 | 12.02% |
| 2026-06 | 6655 | 9.77% |
| 2026-05 | 6515 | 9.56% |
| 2026-04 | 5374 | 7.89% |
| 2026-03 | 5634 | 8.27% |
| 2026-02 | 4166 | 6.11% |
| 2026-01 | 4409 | 6.47% |
| 2025-12 | 3408 | 5.00% |
| 2025-11 | 3775 | 5.54% |
| 2025-10 | 775 | 1.14% |
Active Stores by Launch Year
Currently, 233,834 active stores in Brazil are tracked in our database , with the most stores launched in 2026 (63,548 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
63,548 active stores
32,072 active stores
21,545 active stores
16,971 active stores
13,748 active stores
14,950 active stores
13,786 active stores
8,454 active stores
7,850 active stores
6,340 active stores
3,297 active stores
2,254 active stores
2,547 active stores
3,302 active stores
2,134 active stores
Distribution by Launch Year
27.2% of tracked active stores
13.7% of tracked active stores
9.2% of tracked active stores
7.3% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
5.9% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
2.7% of tracked active stores
1.4% of tracked active stores
1.0% of tracked active stores
1.1% of tracked active stores
1.4% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 63548 | 27.18% |
| 2025 | 32072 | 13.72% |
| 2024 | 21545 | 9.21% |
| 2023 | 16971 | 7.26% |
| 2022 | 13748 | 5.88% |
| 2021 | 14950 | 6.39% |
| 2020 | 13786 | 5.90% |
| 2019 | 8454 | 3.62% |
| 2018 | 7850 | 3.36% |
| 2017 | 6340 | 2.71% |
| 2016 | 3297 | 1.41% |
| 2015 | 2254 | 0.96% |
| 2014 | 2547 | 1.09% |
| 2013 | 3302 | 1.41% |
| 2012 | 2134 | 0.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Electronics & Technology
Mercado Shops - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Nuvemshop - Clothing & Accessories
Magento - Health & Beauty
Nuvemshop - Clothing & Accessories
Tray
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 235.3k | 100.00% |
| Emails | 139.7k | 59.38% |
| Phones | 149.4k | 63.50% |
| Ecommerce platform | 235.3k | 100.00% |
| Couriers | 87.3k | 37.11% |
| Payment Providers | 163.5k | 69.49% |
| Categories | 210.1k | 89.29% |
| Social Media | 188k | 79.90% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Brazil e-commerce landscape:
Analyze 235.3k verified e-commerce stores in Brazil - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Brazil e-commerce intelligence?
-
We track 235.3k verified Brazil e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.7% of displayed detection occurrences (175,591 occurrences) , followed by Facebook (22.6%) and WhatsApp (14.0%) .
Base: 492,523 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
175,591 occurrences
111,317 occurrences
68,783 occurrences
42,736 occurrences
36,462 occurrences
20,844 occurrences
18,607 occurrences
11,041 occurrences
6,969 occurrences
173 occurrences
Visual Distribution
175,591 occurrences
111,317 occurrences
68,783 occurrences
42,736 occurrences
36,462 occurrences
20,844 occurrences
18,607 occurrences
11,041 occurrences
6,969 occurrences
173 occurrences