Brazil E-commerce Database

Explore 303.5k e-commerce stores in the Brazil. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 26.5% of stores with physical delivery (78,003 stores) , followed by WooCommerce (20.0%) and Nuvemshop (17.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 26.5%

78,003 stores

58,740 stores

51,528 stores

Shopify 11.8%

34,619 stores

27,493 stores

Tray 6.3%

18,506 stores

13,802 stores

Dooca 1.9%

5,642 stores

3,328 stores

2,746 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Brazil
Platform Stores with Physical Delivery Percentage
Custom 78003 26.49%
WooCommerce 58740 19.95%
Nuvemshop 51528 17.50%
Shopify 34619 11.76%
Loja Integrada 27493 9.34%
Tray 18506 6.29%
Wix eCommerce 13802 4.69%
Dooca 5642 1.92%
Magento 3328 1.13%
Yampi Virtual store 2746 0.93%

All Stores Distribution

Custom holds 18.2% share of all Brazil e-commerce stores (78,003) , with WooCommerce at 28.7% and Nuvemshop at 14.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 18.2%

78,003 stores

123,227 stores

61,098 stores

Shopify 11.7%

50,350 stores

28,880 stores

Tray 4.7%

20,323 stores

51,788 stores

Dooca 1.6%

6,734 stores

4,218 stores

4,199 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Brazil
Platform Total Stores Percentage
Custom 78003 18.19%
WooCommerce 123227 28.74%
Nuvemshop 61098 14.25%
Shopify 50350 11.74%
Loja Integrada 28880 6.73%
Tray 20323 4.74%
Wix eCommerce 51788 12.08%
Dooca 6734 1.57%
Magento 4218 0.98%
Yampi Virtual store 4199 0.98%

Categories Distribution

Clothing & Accessories leads with 27.4% of all stores (64,771 stores) , followed by Health & Beauty (16.7%) and Electronics & Technology (7.5%) .

Top 10 Categories

Clothing & Accessories 27.4%

64,771 stores

Health & Beauty 16.7%

39,437 stores

Electronics & Technology 7.5%

17,763 stores

Jewelry & Watches 7.0%

16,481 stores

Food & Beverages 6.6%

15,497 stores

Vehicles & Parts 6.3%

14,953 stores

Home & Garden 6.3%

14,818 stores

Furniture & Home Decor 4.2%

9,807 stores

Tools & Hardware 3.7%

8,727 stores

Business & Industrial 3.0%

7,086 stores

Visual Distribution

Distribution of top 10 Brazil store categories (November 2025)
Distribution of categories in Brazil e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 64771 27.43%
Health & Beauty 39437 16.70%
Electronics & Technology 17763 7.52%
Jewelry & Watches 16481 6.98%
Food & Beverages 15497 6.56%
Vehicles & Parts 14953 6.33%
Home & Garden 14818 6.28%
Furniture & Home Decor 9807 4.15%
Tools & Hardware 8727 3.70%
Business & Industrial 7086 3.00%
Gifts & Special Occasions 6452 2.73%
Sporting Goods & Outdoor Gear 5177 2.19%
Arts & Entertainment 5103 2.16%
Books & Media 5023 2.13%
Pets & Pet Supplies 5001 2.12%

Payment Providers Distribution

Boleto leads with 46.4% among AI-verified physical stores (48,262 stores) , followed by Mercado Pago (18.3%) and American Express (7.7%) .

Base: 67,499 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 46.4%

48,262 stores

19,054 stores

8,040 stores

5,685 stores

5,428 stores

5,319 stores

5,146 stores

1,479 stores

VISA 1.2%

1,260 stores

1,159 stores

Visual Distribution

Distribution of top 10 Brazil payment providers (November 2025)
Distribution of payment providers in Brazil e-commerce stores
Payment Provider Store Count Market Share
Boleto 48262 46.39%
Mercado Pago 19054 18.32%
American Express 8040 7.73%
MasterCard 5685 5.46%
Hipercard 5428 5.22%
PagSeguro 5319 5.11%
PayPal 5146 4.95%
Stripe Connect 1479 1.42%
VISA 1260 1.21%
Pagar.me 1159 1.11%
JCB 1025 0.99%
Bolt 710 0.68%
Paddle 578 0.56%
Apple Pay 474 0.46%
BitCoin 414 0.40%

Shipping Carriers Distribution

Correios leads with 62.9% among AI-verified physical stores (71,213 stores) , followed by Estes (26.4%) and TNT (2.9%) .

Base: 93,861 AI-verified physical stores with detectable shipping carriers (30.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

71,213 stores

Estes 26.4%

29,897 stores

TNT 2.9%

3,228 stores

UPS 1.6%

1,845 stores

GLS 0.9%

1,023 stores

Loggi 0.8%

961 stores

USPS 0.8%

957 stores

FedEx 0.8%

900 stores

DHL 0.6%

730 stores

680 stores

Visual Distribution

Distribution of top 10 Brazil shipping carriers (November 2025)
Distribution of shipping carriers in Brazil e-commerce stores
Shipping Carrier Store Count Market Share
Correios 71213 62.93%
Estes 29897 26.42%
TNT 3228 2.85%
UPS 1845 1.63%
GLS 1023 0.90%
Loggi 961 0.85%
USPS 957 0.85%
FedEx 900 0.80%
DHL 730 0.65%
Hermes 680 0.60%
Total Express 526 0.46%
Canada Post 457 0.40%
Speedy 307 0.27%
Correos 268 0.24%
Braspress 173 0.15%

Store Launch Timeline

Over the past 12 months, 75,057 new stores were launched in Brazil , with the highest activity in 2025-10 (8,823 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.8%

8,823 stores launched

2025-09 10.9%

8,176 stores launched

2025-08 10.6%

7,958 stores launched

2025-07 10.2%

7,679 stores launched

2025-06 8.7%

6,521 stores launched

2025-05 9.1%

6,855 stores launched

2025-04 8.4%

6,309 stores launched

2025-03 7.5%

5,639 stores launched

2025-02 7.3%

5,456 stores launched

2025-01 7.1%

5,307 stores launched

2024-12 5.5%

4,123 stores launched

2024-11 2.9%

2,211 stores launched

Monthly Trend

Monthly store launches in Brazil (November 2025)
Monthly store launches in Brazil over the past 12 months
Month Stores Launched Percentage
2025-10 8823 11.76%
2025-09 8176 10.89%
2025-08 7958 10.60%
2025-07 7679 10.23%
2025-06 6521 8.69%
2025-05 6855 9.13%
2025-04 6309 8.41%
2025-03 5639 7.51%
2025-02 5456 7.27%
2025-01 5307 7.07%
2024-12 4123 5.49%
2024-11 2211 2.95%

Active Stores by Launch Year

Currently, 298,853 active stores in Brazil are tracked in our database , with the most stores launched in 2025 (68,919 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 23.1%

68,919 active stores

2024 13.8%

41,342 active stores

2023 9.3%

27,728 active stores

2022 7.5%

22,308 active stores

2021 7.8%

23,374 active stores

2020 7.0%

21,068 active stores

2019 4.3%

12,823 active stores

2018 4.0%

11,961 active stores

2017 3.2%

9,578 active stores

2016 1.9%

5,815 active stores

2015 1.3%

3,766 active stores

2014 1.5%

4,452 active stores

2013 2.0%

6,037 active stores

2012 1.2%

3,721 active stores

2011 1.3%

3,951 active stores

Distribution by Launch Year

Active stores in Brazil by original launch year (November 2025)
Active stores in Brazil by launch year
Launch Year Active Stores Percentage
2025 68919 23.06%
2024 41342 13.83%
2023 27728 9.28%
2022 22308 7.46%
2021 23374 7.82%
2020 21068 7.05%
2019 12823 4.29%
2018 11961 4.00%
2017 9578 3.20%
2016 5815 1.95%
2015 3766 1.26%
2014 4452 1.49%
2013 6037 2.02%
2012 3721 1.25%
2011 3951 1.32%
2010 3518 1.18%
2009 4283 1.43%
2008 3355 1.12%
2007 2935 0.98%
2006 2422 0.81%
2005 1901 0.64%
2004 2203 0.74%
2003 2059 0.69%
2002 2104 0.70%
2001 2355 0.79%
2000 2077 0.69%
1999 1170 0.39%
1998 1029 0.34%
1997 468 0.16%
1996 122 0.04%
1995 9 0.00%

Social Media Usage

Instagram leads with 33.8% among stores with at least one detectable social profile (210,315 stores) , followed by Facebook (23.8%) and WhatsApp (16.6%) .

Base: 237,279 stores with any detectable social profile (78.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.8%

210,315 stores

Facebook 23.8%

148,272 stores

WhatsApp 16.6%

103,098 stores

YouTube 9.0%

55,744 stores

TikTok 5.3%

32,883 stores

Pinterest 3.5%

21,633 stores

Twitter 3.3%

20,524 stores

LinkedIn 2.8%

17,189 stores

X 2.1%

12,786 stores

Vimeo 0.1%

382 stores

Visual Distribution

Distribution of social media platforms in Brazil (November 2025)
Distribution of social media platforms in Brazil e-commerce stores
Social Platform Store Count Market Share
Instagram 210315 33.77%
Facebook 148272 23.81%
WhatsApp 103098 16.55%
YouTube 55744 8.95%
TikTok 32883 5.28%
Pinterest 21633 3.47%
Twitter 20524 3.30%
LinkedIn 17189 2.76%
X 12786 2.05%
Vimeo 382 0.06%

Dataset Coverage

Field Rows count Coverage
Website 303.5k 100.00%
Emails 155.4k 51.20%
Phones 72.2k 23.79%
Ecommerce platform 303.5k 100.00%
Couriers 93.9k 30.93%
Payment Providers 67.5k 22.24%
Categories 248.0k 81.72%
Social Media 237.3k 78.19%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Brazil E-commerce Database?

Our database covers over 303.5k Brazil physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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