Brazil E-commerce Market
Explore 244.5k verified e-commerce stores in the Brazil. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 395.8k with e-commerce signals. 244.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Nuvemshop stores with 27.9% of stores with physical delivery (62,858 stores) , followed by WooCommerce (22.7%) and Custom (11.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,858 stores
51,228 stores
24,777 stores
24,698 stores
21,452 stores
19,235 stores
12,137 stores
3,552 stores
3,497 stores
2,226 stores
Visual Distribution
62,858 stores
51,228 stores
24,777 stores
24,698 stores
21,452 stores
19,235 stores
12,137 stores
3,552 stores
3,497 stores
2,226 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Nuvemshop | 62858 | 27.86% |
| WooCommerce | 51228 | 22.70% |
| Custom | 24777 | 10.98% |
| Shopify | 24698 | 10.94% |
| Loja Integrada | 21452 | 9.51% |
| Tray | 19235 | 8.52% |
| Wix eCommerce | 12137 | 5.38% |
| Yampi Virtual store | 3552 | 1.57% |
| Magento | 3497 | 1.55% |
| Bagy, Dooca | 2226 | 0.99% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Nuvemshop holds 18.5% share of all Brazil e-commerce stores (63,651) , with WooCommerce at 36.2% and Custom at 7.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
63,651 stores
124,603 stores
24,777 stores
25,767 stores
22,646 stores
20,813 stores
47,369 stores
5,137 stores
6,810 stores
2,277 stores
Visual Distribution
63,651 stores
124,603 stores
24,777 stores
25,767 stores
22,646 stores
20,813 stores
47,369 stores
5,137 stores
6,810 stores
2,277 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Nuvemshop | 63651 | 18.51% |
| WooCommerce | 124603 | 36.24% |
| Custom | 24777 | 7.21% |
| Shopify | 25767 | 7.49% |
| Loja Integrada | 22646 | 6.59% |
| Tray | 20813 | 6.05% |
| Wix eCommerce | 47369 | 13.78% |
| Yampi Virtual store | 5137 | 1.49% |
| Magento | 6810 | 1.98% |
| Bagy, Dooca | 2277 | 0.66% |
Categories Distribution
Clothing & Accessories stores with 27.9% of all stores (58,740 stores) , followed by Health & Beauty (14.5%) and Jewelry & Watches (7.4%) .
Base: 210,678 AI-verified stores with physical delivery and detected product categories (86.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
58,740 stores
30,595 stores
15,554 stores
15,342 stores
14,650 stores
11,813 stores
9,832 stores
9,453 stores
8,039 stores
7,215 stores
Visual Distribution
58,740 stores
30,595 stores
15,554 stores
15,342 stores
14,650 stores
11,813 stores
9,832 stores
9,453 stores
8,039 stores
7,215 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 58740 | 27.88% |
| Health & Beauty | 30595 | 14.52% |
| Jewelry & Watches | 15554 | 7.38% |
| Home & Garden | 15342 | 7.28% |
| Food & Beverages | 14650 | 6.95% |
| Electronics & Technology | 11813 | 5.61% |
| Business & Industrial | 9832 | 4.67% |
| Sporting Goods & Outdoor Gear | 9453 | 4.49% |
| Arts & Entertainment | 8039 | 3.82% |
| Tools & Hardware | 7215 | 3.42% |
Payment Providers Distribution
Boleto stores with 55.1% among AI-verified physical stores (65,311 stores) , followed by Mercado Pago (15.4%) and American Express (6.2%) .
Base: 80,533 AI-verified physical stores with detectable payment providers (32.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
65,311 stores
18,271 stores
7,372 stores
5,492 stores
5,323 stores
5,169 stores
4,975 stores
1,486 stores
1,208 stores
1,158 stores
Visual Distribution
65,311 stores
18,271 stores
7,372 stores
5,492 stores
5,323 stores
5,169 stores
4,975 stores
1,486 stores
1,208 stores
1,158 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 65311 | 55.05% |
| Mercado Pago | 18271 | 15.40% |
| American Express | 7372 | 6.21% |
| PagSeguro | 5492 | 4.63% |
| PayPal | 5323 | 4.49% |
| MasterCard | 5169 | 4.36% |
| Hipercard | 4975 | 4.19% |
| Pagar.me | 1486 | 1.25% |
| Stripe Connect | 1208 | 1.02% |
| VISA | 1158 | 0.98% |
Shipping Carriers Distribution
Correios stores with 69.0% among AI-verified physical stores (69,065 stores) , followed by Estes (21.7%) and TNT (2.5%) .
Base: 83,352 AI-verified physical stores with detectable shipping carriers (34.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
69,065 stores
21,674 stores
2,491 stores
1,507 stores
1,150 stores
791 stores
776 stores
513 stores
502 stores
472 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 69065 | 69.03% |
| Estes | 21674 | 21.66% |
| TNT | 2491 | 2.49% |
| UPS | 1507 | 1.51% |
| Loggi | 1150 | 1.15% |
| USPS | 791 | 0.79% |
| FedEx | 776 | 0.78% |
| DHL | 513 | 0.51% |
| Total Express | 502 | 0.50% |
| Hermes | 472 | 0.47% |
Store Launch Timeline
Over the past 12 months, 62,912 new stores were launched in Brazil , with the highest activity in 2026-04 (6,857 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,857 stores launched
7,133 stores launched
5,614 stores launched
6,699 stores launched
4,820 stores launched
5,202 stores launched
5,502 stores launched
5,243 stores launched
4,757 stores launched
4,793 stores launched
4,061 stores launched
2,231 stores launched
Monthly Trend
10.9% of last 12 months
11.3% of last 12 months
8.9% of last 12 months
10.6% of last 12 months
7.7% of last 12 months
8.3% of last 12 months
8.7% of last 12 months
8.3% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
6.5% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 6857 | 10.90% |
| 2026-03 | 7133 | 11.34% |
| 2026-02 | 5614 | 8.92% |
| 2026-01 | 6699 | 10.65% |
| 2025-12 | 4820 | 7.66% |
| 2025-11 | 5202 | 8.27% |
| 2025-10 | 5502 | 8.75% |
| 2025-09 | 5243 | 8.33% |
| 2025-08 | 4757 | 7.56% |
| 2025-07 | 4793 | 7.62% |
| 2025-06 | 4061 | 6.46% |
| 2025-05 | 2231 | 3.55% |
Active Stores by Launch Year
Currently, 242,768 active stores in Brazil are tracked in our database , with the most stores launched in 2026 (27,035 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27,035 active stores
49,951 active stores
28,381 active stores
20,917 active stores
16,625 active stores
17,721 active stores
16,107 active stores
9,682 active stores
8,860 active stores
7,266 active stores
3,993 active stores
2,676 active stores
3,007 active stores
3,888 active stores
2,472 active stores
Distribution by Launch Year
11.1% of tracked active stores
20.6% of tracked active stores
11.7% of tracked active stores
8.6% of tracked active stores
6.8% of tracked active stores
7.3% of tracked active stores
6.6% of tracked active stores
4.0% of tracked active stores
3.6% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
1.1% of tracked active stores
1.2% of tracked active stores
1.6% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 27035 | 11.14% |
| 2025 | 49951 | 20.58% |
| 2024 | 28381 | 11.69% |
| 2023 | 20917 | 8.62% |
| 2022 | 16625 | 6.85% |
| 2021 | 17721 | 7.30% |
| 2020 | 16107 | 6.63% |
| 2019 | 9682 | 3.99% |
| 2018 | 8860 | 3.65% |
| 2017 | 7266 | 2.99% |
| 2016 | 3993 | 1.64% |
| 2015 | 2676 | 1.10% |
| 2014 | 3007 | 1.24% |
| 2013 | 3888 | 1.60% |
| 2012 | 2472 | 1.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Home & Garden
Custom - Electronics & Technology
Mercado Shops
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
WooCommerce
WooCommerce - Health & Beauty
Nuvemshop - Clothing & Accessories
Nuvemshop
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 244.5k | 100.00% |
| Emails | 110.8k | 45.33% |
| Phones | 70.1k | 28.68% |
| Ecommerce platform | 244.5k | 100.00% |
| Couriers | 83.4k | 34.09% |
| Payment Providers | 80.5k | 32.94% |
| Categories | 218.6k | 89.43% |
| Social Media | 195.9k | 80.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Brazil e-commerce landscape:
Analyze 244.5k verified e-commerce stores in Brazil - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Brazil e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Brazil e-commerce intelligence?
-
We track 244.5k verified Brazil e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.6% among stores with at least one detectable social profile (179,930 stores) , followed by Facebook (23.3%) and WhatsApp (16.5%) .
Base: 195,906 stores with any detectable social profile (80.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
179,930 stores
117,859 stores
83,683 stores
39,251 stores
32,743 stores
20,462 stores
13,694 stores
11,532 stores
6,545 stores
231 stores
Visual Distribution
179,930 stores
117,859 stores
83,683 stores
39,251 stores
32,743 stores
20,462 stores
13,694 stores
11,532 stores
6,545 stores
231 stores