Tray Market Share & Real Store Usage
Explore 19.8k verified e-commerce stores built on Tray. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 21.5k domains. 19.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
19.8k verified active stores out of 21.5k detected · 92.2% verification rate
Categories Distribution
Clothing & Accessories stores with 21.8% of all stores (3,713 stores) , followed by Health & Beauty (13.8%) and Home & Garden (10.4%) .
Base: 17,026 AI-verified stores with physical delivery and detected product categories (86.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,713 stores
2,348 stores
1,779 stores
1,221 stores
1,149 stores
995 stores
939 stores
899 stores
832 stores
789 stores
Visual Distribution
3,713 stores
2,348 stores
1,779 stores
1,221 stores
1,149 stores
995 stores
939 stores
899 stores
832 stores
789 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3713 | 21.81% |
| Health & Beauty | 2348 | 13.79% |
| Home & Garden | 1779 | 10.45% |
| Food & Beverages | 1221 | 7.17% |
| Vehicles & Parts | 1149 | 6.75% |
| Tools & Hardware | 995 | 5.84% |
| Jewelry & Watches | 939 | 5.52% |
| Sporting Goods & Outdoor Gear | 899 | 5.28% |
| Electronics & Technology | 832 | 4.89% |
| Business & Industrial | 789 | 4.63% |
Payment Providers Distribution
Boleto stores with 63.4% among AI-verified physical stores (11,243 stores) , followed by MasterCard (9.9%) and Mercado Pago (8.0%) .
Base: 13,598 AI-verified physical stores with detectable payment providers (63.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,243 stores
1,761 stores
1,412 stores
968 stores
931 stores
492 stores
230 stores
210 stores
177 stores
151 stores
Visual Distribution
11,243 stores
1,761 stores
1,412 stores
968 stores
931 stores
492 stores
230 stores
210 stores
177 stores
151 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 11243 | 63.42% |
| MasterCard | 1761 | 9.93% |
| Mercado Pago | 1412 | 7.97% |
| Hipercard | 968 | 5.46% |
| American Express | 931 | 5.25% |
| PagSeguro | 492 | 2.78% |
| Pagar.me | 230 | 1.30% |
| PayPal | 210 | 1.18% |
| JCB | 177 | 1.00% |
| VISA | 151 | 0.85% |
Shipping Carriers Distribution
Correios stores with 82.7% among AI-verified physical stores (15,342 stores) , followed by Estes (12.4%) and TNT (1.5%) .
Base: 16,768 AI-verified physical stores with detectable shipping carriers (78.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
15,342 stores
2,300 stores
287 stores
168 stores
134 stores
86 stores
51 stores
44 stores
36 stores
34 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 15342 | 82.66% |
| Estes | 2300 | 12.39% |
| TNT | 287 | 1.55% |
| Loggi | 168 | 0.91% |
| Total Express | 134 | 0.72% |
| Posti | 86 | 0.46% |
| UPS | 51 | 0.27% |
| Braspress | 44 | 0.24% |
| Hermes | 36 | 0.19% |
| GLS | 34 | 0.18% |
Store Launch Timeline
Over the past 12 months, 3,060 new stores were launched in Tray , with the highest activity in 2026-04 (427 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
427 stores launched
414 stores launched
293 stores launched
206 stores launched
166 stores launched
241 stores launched
263 stores launched
263 stores launched
227 stores launched
225 stores launched
199 stores launched
136 stores launched
Monthly Trend
14.0% of last 12 months
13.5% of last 12 months
9.6% of last 12 months
6.7% of last 12 months
5.4% of last 12 months
7.9% of last 12 months
8.6% of last 12 months
8.6% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
6.5% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 427 | 13.95% |
| 2026-03 | 414 | 13.53% |
| 2026-02 | 293 | 9.58% |
| 2026-01 | 206 | 6.73% |
| 2025-12 | 166 | 5.42% |
| 2025-11 | 241 | 7.88% |
| 2025-10 | 263 | 8.59% |
| 2025-09 | 263 | 8.59% |
| 2025-08 | 227 | 7.42% |
| 2025-07 | 225 | 7.35% |
| 2025-06 | 199 | 6.50% |
| 2025-05 | 136 | 4.44% |
Active Stores by Launch Year
Currently, 19,753 active stores in Tray are tracked in our database , with the most stores launched in 2026 (1,368 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,368 active stores
2,424 active stores
1,758 active stores
1,542 active stores
1,315 active stores
1,708 active stores
1,535 active stores
1,025 active stores
1,006 active stores
869 active stores
492 active stores
327 active stores
357 active stores
456 active stores
326 active stores
Distribution by Launch Year
6.9% of tracked active stores
12.3% of tracked active stores
8.9% of tracked active stores
7.8% of tracked active stores
6.7% of tracked active stores
8.6% of tracked active stores
7.8% of tracked active stores
5.2% of tracked active stores
5.1% of tracked active stores
4.4% of tracked active stores
2.5% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1368 | 6.93% |
| 2025 | 2424 | 12.27% |
| 2024 | 1758 | 8.90% |
| 2023 | 1542 | 7.81% |
| 2022 | 1315 | 6.66% |
| 2021 | 1708 | 8.65% |
| 2020 | 1535 | 7.77% |
| 2019 | 1025 | 5.19% |
| 2018 | 1006 | 5.09% |
| 2017 | 869 | 4.40% |
| 2016 | 492 | 2.49% |
| 2015 | 327 | 1.66% |
| 2014 | 357 | 1.81% |
| 2013 | 456 | 2.31% |
| 2012 | 326 | 1.65% |
Geographic Distribution
Brazil stores with 99.9% (19,785 AI-verified stores) , followed by Cocos (Keeling) Islands (0.0%) and United States (0.0%) .
Base: 19,802 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,785 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
19,785 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19785 | 99.91% |
| Cocos (Keeling) Islands | 4 | 0.02% |
| United States | 3 | 0.02% |
| Spain | 2 | 0.01% |
| Paraguay | 2 | 0.01% |
| Indonesia | 1 | 0.01% |
| Mexico | 1 | 0.01% |
| Japan | 1 | 0.01% |
| Italy | 1 | 0.01% |
| Germany | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MeFavorita - Clothing & Accessories
Tray - Home & Garden
Tray - Vehicles & Parts
Tray - Toys & Games
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tray - Clothing & Accessories
Tray - Vehicles & Parts
Tray - Vehicles & Parts
Tray - Sporting Goods & Outdoor Gear
Tray
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.5k | 100.00% |
| Emails | 19.6k | 91.32% |
| Phones | 7.6k | 35.52% |
| Ecommerce platform | 21.5k | 100.00% |
| Couriers | 16.8k | 78.06% |
| Payment Providers | 13.6k | 63.30% |
| Categories | 17.9k | 83.34% |
| Social Media | 21.0k | 97.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tray e-commerce landscape:
Analyze 19.8k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tray e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tray e-commerce intelligence?
-
We track 19.8k verified Tray e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.1% among stores with at least one detectable social profile (18,467 stores) , followed by WhatsApp (21.7%) and Facebook (20.3%) .
Base: 20,968 stores with any detectable social profile (97.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,467 stores
16,016 stores
14,963 stores
8,590 stores
4,359 stores
4,156 stores
3,414 stores
1,855 stores
1,832 stores
7 stores
Visual Distribution
18,467 stores
16,016 stores
14,963 stores
8,590 stores
4,359 stores
4,156 stores
3,414 stores
1,855 stores
1,832 stores
7 stores