Tray E-commerce Stores Database

Explore 19.9k e-commerce stores built on Tray. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 24.4% of all stores (3,879 stores) , followed by Health & Beauty (18.3%) and Home & Garden (8.1%) .

Top 10 Categories

Clothing & Accessories 24.4%

3,879 stores

Health & Beauty 18.3%

2,900 stores

Home & Garden 8.1%

1,279 stores

Food & Beverages 6.9%

1,098 stores

Electronics & Technology 6.3%

1,006 stores

Jewelry & Watches 6.1%

964 stores

Tools & Hardware 6.0%

952 stores

Vehicles & Parts 5.9%

940 stores

Furniture & Home Decor 5.6%

890 stores

Sporting Goods & Outdoor Gear 3.4%

535 stores

Visual Distribution

Distribution of top 10 Tray store categories (January 2026)
Distribution of categories in Tray e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3879 24.43%
Health & Beauty 2900 18.26%
Home & Garden 1279 8.05%
Food & Beverages 1098 6.91%
Electronics & Technology 1006 6.33%
Jewelry & Watches 964 6.07%
Tools & Hardware 952 5.99%
Vehicles & Parts 940 5.92%
Furniture & Home Decor 890 5.60%
Sporting Goods & Outdoor Gear 535 3.37%
Pets & Pet Supplies 351 2.21%
Office Supplies 332 2.09%
Business & Industrial 291 1.83%
Books & Media 237 1.49%
Toys & Games 227 1.43%

Payment Providers Distribution

Boleto leads with 60.3% among AI-verified physical stores (10,885 stores) , followed by MasterCard (10.5%) and Mercado Pago (7.9%) .

Base: 12,705 AI-verified physical stores with detectable payment providers (63.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 60.3%

10,885 stores

1,898 stores

1,424 stores

1,392 stores

1,003 stores

503 stores

221 stores

220 stores

JCB 1.0%

187 stores

VISA 0.9%

161 stores

Visual Distribution

Distribution of top 10 Tray payment providers (January 2026)
Distribution of payment providers in Tray e-commerce stores
Payment Provider Store Count Market Share
Boleto 10885 60.31%
MasterCard 1898 10.52%
Mercado Pago 1424 7.89%
Hipercard 1392 7.71%
American Express 1003 5.56%
PagSeguro 503 2.79%
PayPal 221 1.22%
Pagar.me 220 1.22%
JCB 187 1.04%
VISA 161 0.89%
Stripe Connect 53 0.29%
Bolt 40 0.22%
Paddle 35 0.19%
Wirecard 17 0.09%
MasterPass 10 0.06%

Shipping Carriers Distribution

Correios leads with 81.7% among AI-verified physical stores (15,251 stores) , followed by Estes (13.1%) and TNT (1.6%) .

Base: 15,962 AI-verified physical stores with detectable shipping carriers (79.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

15,251 stores

Estes 13.1%

2,446 stores

TNT 1.6%

306 stores

Loggi 0.8%

153 stores

127 stores

Posti 0.6%

114 stores

UPS 0.3%

56 stores

50 stores

41 stores

GLS 0.2%

37 stores

Visual Distribution

Distribution of top 10 Tray shipping carriers (January 2026)
Distribution of shipping carriers in Tray e-commerce stores
Shipping Carrier Store Count Market Share
Correios 15251 81.72%
Estes 2446 13.11%
TNT 306 1.64%
Loggi 153 0.82%
Total Express 127 0.68%
Posti 114 0.61%
UPS 56 0.30%
Braspress 50 0.27%
Hermes 41 0.22%
GLS 37 0.20%
FMX 25 0.13%
Speedy 21 0.11%
Blue Star 12 0.06%
DHL 12 0.06%
FedEx 11 0.06%

Store Launch Timeline

Over the past 12 months, 2,702 new stores were launched in Tray , with the highest activity in 2025-12 (178 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.6%

178 stores launched

2025-11 9.5%

256 stores launched

2025-10 10.1%

273 stores launched

2025-09 10.6%

286 stores launched

2025-08 8.7%

236 stores launched

2025-07 9.0%

243 stores launched

2025-06 7.4%

199 stores launched

2025-05 9.3%

252 stores launched

2025-04 8.6%

233 stores launched

2025-03 8.4%

226 stores launched

2025-02 8.4%

228 stores launched

2025-01 3.4%

92 stores launched

Monthly Trend

Monthly store launches in Tray (January 2026)
Monthly store launches in Tray over the past 12 months
Month Stores Launched Percentage
2025-12 178 6.59%
2025-11 256 9.47%
2025-10 273 10.10%
2025-09 286 10.58%
2025-08 236 8.73%
2025-07 243 8.99%
2025-06 199 7.36%
2025-05 252 9.33%
2025-04 233 8.62%
2025-03 226 8.36%
2025-02 228 8.44%
2025-01 92 3.40%

Active Stores by Launch Year

Currently, 19,832 active stores in Tray are tracked in our database , with the most stores launched in 2025 (2,804 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.1%

2,804 active stores

2024 10.4%

2,069 active stores

2023 8.3%

1,654 active stores

2022 7.3%

1,449 active stores

2021 9.3%

1,849 active stores

2020 8.1%

1,607 active stores

2019 5.3%

1,059 active stores

2018 5.3%

1,055 active stores

2017 4.5%

884 active stores

2016 2.7%

531 active stores

2015 1.7%

340 active stores

2014 1.9%

369 active stores

2013 2.5%

496 active stores

2012 1.7%

338 active stores

2011 1.8%

357 active stores

Distribution by Launch Year

Active stores in Tray by original launch year (January 2026)
Active stores in Tray by launch year
Launch Year Active Stores Percentage
2025 2804 14.14%
2024 2069 10.43%
2023 1654 8.34%
2022 1449 7.31%
2021 1849 9.32%
2020 1607 8.10%
2019 1059 5.34%
2018 1055 5.32%
2017 884 4.46%
2016 531 2.68%
2015 340 1.71%
2014 369 1.86%
2013 496 2.50%
2012 338 1.70%
2011 357 1.80%
2010 319 1.61%
2009 426 2.15%
2008 320 1.61%
2007 294 1.48%
2006 237 1.20%
2005 199 1.00%
2004 203 1.02%
2003 177 0.89%
2002 170 0.86%
2001 206 1.04%
2000 198 1.00%
1999 100 0.50%
1998 88 0.44%
1997 31 0.16%
1996 3 0.02%

Social Media Usage

Instagram leads with 25.4% among stores with at least one detectable social profile (18,616 stores) , followed by WhatsApp (22.5%) and Facebook (20.8%) .

Base: 19,738 stores with any detectable social profile (98.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.4%

18,616 stores

WhatsApp 22.5%

16,482 stores

Facebook 20.8%

15,268 stores

YouTube 11.6%

8,520 stores

Pinterest 5.5%

4,032 stores

TikTok 5.1%

3,746 stores

LinkedIn 4.2%

3,085 stores

Twitter 2.8%

2,052 stores

X 2.0%

1,469 stores

Discord 0.0%

6 stores

Visual Distribution

Distribution of social media platforms in Tray (January 2026)
Distribution of social media platforms in Tray e-commerce stores
Social Platform Store Count Market Share
Instagram 18616 25.41%
WhatsApp 16482 22.49%
Facebook 15268 20.84%
YouTube 8520 11.63%
Pinterest 4032 5.50%
TikTok 3746 5.11%
LinkedIn 3085 4.21%
Twitter 2052 2.80%
X 1469 2.00%
Discord 6 0.01%

Geographic Distribution

Brazil leads with 100.0% (19,879 AI-verified stores) , followed by Cocos (Keeling) Islands (0.0%) and Argentina (0.0%) .

Base: 19,886 AI-verified stores across 5 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 100.0%

19,879 AI-verified stores

4 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Italy 0.0%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Tray (January 2026)
Geographic distribution of stores using Tray
Country AI-Verified Store Count Market Share
Brazil 19879 99.96%
Cocos (Keeling) Islands 4 0.02%
Argentina 1 0.01%
Paraguay 1 0.01%
Italy 1 0.01%

Dataset Coverage

Field Rows count Coverage
Website 20.0k 100.00%
Emails 18.7k 93.34%
Phones 7.3k 36.39%
Ecommerce platform 20.0k 100.00%
Couriers 16.0k 79.83%
Payment Providers 12.7k 63.54%
Categories 16.5k 82.65%
Social Media 19.7k 98.71%

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Data Format & Delivery

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Use Cases

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Frequently Asked Questions

What data is included in the Tray E-commerce Database?

Our database covers over 19.9k Tray physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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