Tray E-commerce Stores Database

Explore 18.5k e-commerce stores built on Tray. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 25.1% of all stores (3,763 stores) , followed by Health & Beauty (18.2%) and Home & Garden (8.0%) .

Top 10 Categories

Clothing & Accessories 25.1%

3,763 stores

Health & Beauty 18.2%

2,728 stores

Home & Garden 8.0%

1,202 stores

Food & Beverages 6.9%

1,029 stores

Electronics & Technology 6.3%

936 stores

Jewelry & Watches 6.1%

907 stores

Vehicles & Parts 6.0%

897 stores

Tools & Hardware 5.8%

865 stores

Furniture & Home Decor 5.5%

831 stores

Sporting Goods & Outdoor Gear 3.4%

509 stores

Visual Distribution

Distribution of top 10 Tray store categories (November 2025)
Distribution of categories in Tray e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3763 25.13%
Health & Beauty 2728 18.22%
Home & Garden 1202 8.03%
Food & Beverages 1029 6.87%
Electronics & Technology 936 6.25%
Jewelry & Watches 907 6.06%
Vehicles & Parts 897 5.99%
Tools & Hardware 865 5.78%
Furniture & Home Decor 831 5.55%
Sporting Goods & Outdoor Gear 509 3.40%
Pets & Pet Supplies 324 2.16%
Office Supplies 290 1.94%
Business & Industrial 266 1.78%
Baby & Toddler 216 1.44%
Books & Media 211 1.41%

Payment Providers Distribution

Boleto leads with 59.9% among AI-verified physical stores (10,239 stores) , followed by MasterCard (10.8%) and Mercado Pago (8.2%) .

Base: 12,865 AI-verified physical stores with detectable payment providers (63.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 59.9%

10,239 stores

1,840 stores

1,400 stores

1,268 stores

986 stores

491 stores

209 stores

199 stores

JCB 1.0%

174 stores

VISA 0.9%

152 stores

Visual Distribution

Distribution of top 10 Tray payment providers (November 2025)
Distribution of payment providers in Tray e-commerce stores
Payment Provider Store Count Market Share
Boleto 10239 59.85%
MasterCard 1840 10.76%
Mercado Pago 1400 8.18%
Hipercard 1268 7.41%
American Express 986 5.76%
PagSeguro 491 2.87%
PayPal 209 1.22%
Pagar.me 199 1.16%
JCB 174 1.02%
VISA 152 0.89%
Stripe Connect 45 0.26%
Bolt 43 0.25%
Paddle 32 0.19%
Wirecard 18 0.11%
BitCoin 11 0.06%

Shipping Carriers Distribution

Correios leads with 81.5% among AI-verified physical stores (14,466 stores) , followed by Estes (13.4%) and TNT (1.7%) .

Base: 16,267 AI-verified physical stores with detectable shipping carriers (80.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

14,466 stores

Estes 13.4%

2,371 stores

TNT 1.7%

300 stores

Loggi 0.8%

136 stores

120 stores

Posti 0.6%

98 stores

50 stores

UPS 0.3%

45 stores

41 stores

GLS 0.2%

38 stores

Visual Distribution

Distribution of top 10 Tray shipping carriers (November 2025)
Distribution of shipping carriers in Tray e-commerce stores
Shipping Carrier Store Count Market Share
Correios 14466 81.54%
Estes 2371 13.36%
TNT 300 1.69%
Loggi 136 0.77%
Total Express 120 0.68%
Posti 98 0.55%
Braspress 50 0.28%
UPS 45 0.25%
Hermes 41 0.23%
GLS 38 0.21%
FMX 26 0.15%
Speedy 18 0.10%
FedEx 11 0.06%
Lalamove 11 0.06%
JX 11 0.06%

Store Launch Timeline

Over the past 12 months, 2,606 new stores were launched in Tray , with the highest activity in 2025-10 (284 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.9%

284 stores launched

2025-09 11.2%

291 stores launched

2025-08 9.1%

236 stores launched

2025-07 8.8%

230 stores launched

2025-06 7.8%

202 stores launched

2025-05 9.4%

245 stores launched

2025-04 8.4%

218 stores launched

2025-03 8.2%

214 stores launched

2025-02 8.3%

216 stores launched

2025-01 7.8%

202 stores launched

2024-12 6.7%

175 stores launched

2024-11 3.6%

93 stores launched

Monthly Trend

Monthly store launches in Tray (November 2025)
Monthly store launches in Tray over the past 12 months
Month Stores Launched Percentage
2025-10 284 10.90%
2025-09 291 11.17%
2025-08 236 9.06%
2025-07 230 8.83%
2025-06 202 7.75%
2025-05 245 9.40%
2025-04 218 8.37%
2025-03 214 8.21%
2025-02 216 8.29%
2025-01 202 7.75%
2024-12 175 6.72%
2024-11 93 3.57%

Active Stores by Launch Year

Currently, 18,467 active stores in Tray are tracked in our database , with the most stores launched in 2025 (2,345 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.7%

2,345 active stores

2024 10.7%

1,975 active stores

2023 8.6%

1,582 active stores

2022 7.3%

1,352 active stores

2021 9.4%

1,742 active stores

2020 8.3%

1,533 active stores

2019 5.4%

992 active stores

2018 5.3%

985 active stores

2017 4.5%

825 active stores

2016 2.8%

508 active stores

2015 1.7%

322 active stores

2014 1.9%

345 active stores

2013 2.5%

468 active stores

2012 1.7%

323 active stores

2011 1.8%

335 active stores

Distribution by Launch Year

Active stores in Tray by original launch year (November 2025)
Active stores in Tray by launch year
Launch Year Active Stores Percentage
2025 2345 12.70%
2024 1975 10.69%
2023 1582 8.57%
2022 1352 7.32%
2021 1742 9.43%
2020 1533 8.30%
2019 992 5.37%
2018 985 5.33%
2017 825 4.47%
2016 508 2.75%
2015 322 1.74%
2014 345 1.87%
2013 468 2.53%
2012 323 1.75%
2011 335 1.81%
2010 312 1.69%
2009 407 2.20%
2008 311 1.68%
2007 279 1.51%
2006 231 1.25%
2005 180 0.97%
2004 185 1.00%
2003 172 0.93%
2002 161 0.87%
2001 200 1.08%
2000 187 1.01%
1999 95 0.51%
1998 82 0.44%
1997 31 0.17%
1996 2 0.01%

Social Media Usage

Instagram leads with 25.3% among stores with at least one detectable social profile (17,408 stores) , followed by WhatsApp (22.5%) and Facebook (20.9%) .

Base: 20,085 stores with any detectable social profile (98.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.3%

17,408 stores

WhatsApp 22.5%

15,446 stores

Facebook 20.9%

14,402 stores

YouTube 11.6%

8,011 stores

Pinterest 5.5%

3,781 stores

TikTok 4.8%

3,323 stores

LinkedIn 4.1%

2,828 stores

Twitter 2.9%

1,994 stores

X 2.3%

1,588 stores

Discord 0.0%

5 stores

Visual Distribution

Distribution of social media platforms in Tray (November 2025)
Distribution of social media platforms in Tray e-commerce stores
Social Platform Store Count Market Share
Instagram 17408 25.31%
WhatsApp 15446 22.46%
Facebook 14402 20.94%
YouTube 8011 11.65%
Pinterest 3781 5.50%
TikTok 3323 4.83%
LinkedIn 2828 4.11%
Twitter 1994 2.90%
X 1588 2.31%
Discord 5 0.01%

Geographic Distribution

Brazil leads with 100.0% (18,517 AI-verified stores) , followed by Italy (0.0%) and Paraguay (0.0%) .

Base: 18,520 AI-verified stores across 4 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 100.0%

18,517 AI-verified stores

Italy 0.0%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Tray (November 2025)
Geographic distribution of stores using Tray
Country AI-Verified Store Count Market Share
Brazil 18517 99.98%
Italy 1 0.01%
Paraguay 1 0.01%
Argentina 1 0.01%

Dataset Coverage

Field Rows count Coverage
Website 20.3k 100.00%
Emails 19.1k 94.12%
Phones 7.5k 36.92%
Ecommerce platform 20.3k 100.00%
Couriers 16.3k 79.98%
Payment Providers 12.9k 63.26%
Categories 15.7k 76.96%
Social Media 20.1k 98.76%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Tray E-commerce Database?

Our database covers over 18.5k Tray physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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