Tray Market Share & Real Store Usage
Explore 19.3k verified e-commerce stores built on Tray. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 20.8k domains. 19.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
19.3k verified active stores out of 20.8k detected · 92.8% verification rate
Categories Distribution
Clothing & Accessories stores with 18.8% of all stores (3,618 stores) , followed by Health & Beauty (12.1%) and Home & Garden (9.0%) .
Base: 19,281 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,618 stores
2,326 stores
1,730 stores
1,176 stores
1,122 stores
968 stores
936 stores
868 stores
814 stores
766 stores
Visual Distribution
3,618 stores
2,326 stores
1,730 stores
1,176 stores
1,122 stores
968 stores
936 stores
868 stores
814 stores
766 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3618 | 18.76% |
| Health & Beauty | 2326 | 12.06% |
| Home & Garden | 1730 | 8.97% |
| Food & Beverages | 1176 | 6.10% |
| Vehicles & Parts | 1122 | 5.82% |
| Tools & Hardware | 968 | 5.02% |
| Jewelry & Watches | 936 | 4.85% |
| Sporting Goods & Outdoor Gear | 868 | 4.50% |
| Electronics & Technology | 814 | 4.22% |
| Business & Industrial | 766 | 3.97% |
Payment Providers Distribution
Boleto accounts for 64.4% of displayed detection occurrences (11,081 occurrences) , followed by MasterCard (9.9%) and Mercado Pago (8.6%) .
Base: 17,217 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
11,081 occurrences
1,709 occurrences
1,482 occurrences
899 occurrences
809 occurrences
484 occurrences
245 occurrences
204 occurrences
160 occurrences
144 occurrences
Visual Distribution
11,081 occurrences
1,709 occurrences
1,482 occurrences
899 occurrences
809 occurrences
484 occurrences
245 occurrences
204 occurrences
160 occurrences
144 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Boleto | 11081 | 64.36% |
| MasterCard | 1709 | 9.93% |
| Mercado Pago | 1482 | 8.61% |
| American Express | 899 | 5.22% |
| Hipercard | 809 | 4.70% |
| PagSeguro | 484 | 2.81% |
| Pagar.me | 245 | 1.42% |
| PayPal | 204 | 1.18% |
| JCB | 160 | 0.93% |
| VISA | 144 | 0.84% |
Shipping Carriers Distribution
Correios accounts for 82.3% of displayed detection occurrences (14,959 occurrences) , followed by Estes (13.2%) and TNT (1.5%) .
Base: 18,174 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
14,959 occurrences
2,395 occurrences
280 occurrences
160 occurrences
132 occurrences
81 occurrences
49 occurrences
44 occurrences
43 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 14959 | 82.31% |
| Estes | 2395 | 13.18% |
| TNT | 280 | 1.54% |
| Loggi | 160 | 0.88% |
| Total Express | 132 | 0.73% |
| Posti | 81 | 0.45% |
| UPS | 49 | 0.27% |
| Braspress | 44 | 0.24% |
| GLS | 43 | 0.24% |
| Hermes | 31 | 0.17% |
Store Launch Timeline
Over the past 12 months, 3,097 new stores were launched in Tray , with the highest activity in 2026-05 (461 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
461 stores launched
414 stores launched
373 stores launched
257 stores launched
191 stores launched
153 stores launched
238 stores launched
244 stores launched
255 stores launched
216 stores launched
201 stores launched
94 stores launched
Monthly Trend
14.9% of last 12 months
13.4% of last 12 months
12.0% of last 12 months
8.3% of last 12 months
6.2% of last 12 months
4.9% of last 12 months
7.7% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
7.0% of last 12 months
6.5% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 461 | 14.89% |
| 2026-04 | 414 | 13.37% |
| 2026-03 | 373 | 12.04% |
| 2026-02 | 257 | 8.30% |
| 2026-01 | 191 | 6.17% |
| 2025-12 | 153 | 4.94% |
| 2025-11 | 238 | 7.68% |
| 2025-10 | 244 | 7.88% |
| 2025-09 | 255 | 8.23% |
| 2025-08 | 216 | 6.97% |
| 2025-07 | 201 | 6.49% |
| 2025-06 | 94 | 3.04% |
Active Stores by Launch Year
Currently, 19,231 active stores in Tray are tracked in our database , with the most stores launched in 2026 (1,732 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,732 active stores
2,242 active stores
1,623 active stores
1,443 active stores
1,257 active stores
1,642 active stores
1,474 active stores
985 active stores
981 active stores
837 active stores
481 active stores
317 active stores
344 active stores
432 active stores
304 active stores
Distribution by Launch Year
9.0% of tracked active stores
11.7% of tracked active stores
8.4% of tracked active stores
7.5% of tracked active stores
6.5% of tracked active stores
8.5% of tracked active stores
7.7% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.4% of tracked active stores
2.5% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1732 | 9.01% |
| 2025 | 2242 | 11.66% |
| 2024 | 1623 | 8.44% |
| 2023 | 1443 | 7.50% |
| 2022 | 1257 | 6.54% |
| 2021 | 1642 | 8.54% |
| 2020 | 1474 | 7.66% |
| 2019 | 985 | 5.12% |
| 2018 | 981 | 5.10% |
| 2017 | 837 | 4.35% |
| 2016 | 481 | 2.50% |
| 2015 | 317 | 1.65% |
| 2014 | 344 | 1.79% |
| 2013 | 432 | 2.25% |
| 2012 | 304 | 1.58% |
Geographic Distribution
Brazil stores with 99.9% (19,270 active verified stores) , followed by Cocos (Keeling) Islands (0.0%) and Paraguay (0.0%) .
Base: 19,281 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
19,270 active verified stores
4 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
0 active verified stores
0 active verified stores
Visual Distribution
19,270 active verified stores
4 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
0 active verified stores
0 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19270 | 99.94% |
| Cocos (Keeling) Islands | 4 | 0.02% |
| Paraguay | 2 | 0.01% |
| Mexico | 1 | 0.01% |
| Germany | 1 | 0.01% |
| Spain | 1 | 0.01% |
| Japan | 1 | 0.01% |
| Portugal | 1 | 0.01% |
| Indonesia | 0 | 0.00% |
| Iran | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Tray - Clothing & Accessories
Tray - Home & Garden
Tray - Vehicles & Parts
Empreender - Toys & Games
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tray - Health & Beauty
Tray
Tray - Clothing & Accessories
Tray
Tray - Vehicles & Parts
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.8k | 100.00% |
| Emails | 19k | 91.27% |
| Phones | 7.4k | 35.55% |
| Ecommerce platform | 20.8k | 100.00% |
| Couriers | 16.3k | 78.46% |
| Payment Providers | 13.3k | 63.96% |
| Categories | 17.4k | 83.94% |
| Social Media | 20.3k | 97.96% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tray e-commerce landscape:
Analyze 19.3k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use platform and technology segments for e-commerce SaaS prospecting.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tray e-commerce intelligence?
-
We track 19.3k verified Tray e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.0% of displayed detection occurrences (18,029 occurrences) , followed by WhatsApp (21.5%) and Facebook (20.1%) .
Base: 72,069 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,029 occurrences
15,517 occurrences
14,505 occurrences
8,425 occurrences
4,449 occurrences
4,078 occurrences
3,427 occurrences
1,888 occurrences
1,744 occurrences
7 occurrences
Visual Distribution
18,029 occurrences
15,517 occurrences
14,505 occurrences
8,425 occurrences
4,449 occurrences
4,078 occurrences
3,427 occurrences
1,888 occurrences
1,744 occurrences
7 occurrences