Tray Market Share & Real Store Usage
Explore 19.8k verified e-commerce stores built on Tray. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 23.9k domains. 19.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
19.8k verified active stores out of 23.9k detected · 82.7% verification rate
Categories Distribution
Clothing & Accessories stores with 18.6% of all stores (3,671 stores) , followed by Health & Beauty (12.0%) and Home & Garden (8.8%) .
Base: 19,768 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,671 stores
2,365 stores
1,734 stores
1,220 stores
1,150 stores
991 stores
971 stores
874 stores
841 stores
817 stores
Visual Distribution
3,671 stores
2,365 stores
1,734 stores
1,220 stores
1,150 stores
991 stores
971 stores
874 stores
841 stores
817 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3671 | 18.57% |
| Health & Beauty | 2365 | 11.96% |
| Home & Garden | 1734 | 8.77% |
| Food & Beverages | 1220 | 6.17% |
| Vehicles & Parts | 1150 | 5.82% |
| Tools & Hardware | 991 | 5.01% |
| Jewelry & Watches | 971 | 4.91% |
| Sporting Goods & Outdoor Gear | 874 | 4.42% |
| Electronics & Technology | 841 | 4.25% |
| Business & Industrial | 817 | 4.13% |
Payment Providers Distribution
Pix accounts for 29.1% of displayed detection occurrences (14,971 occurrences) , followed by Boleto (23.8%) and Vindi (16.6%) .
Base: 51,445 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
14,971 occurrences
12,269 occurrences
8,524 occurrences
6,801 occurrences
2,591 occurrences
1,769 occurrences
1,652 occurrences
1,276 occurrences
888 occurrences
704 occurrences
Visual Distribution
14,971 occurrences
12,269 occurrences
8,524 occurrences
6,801 occurrences
2,591 occurrences
1,769 occurrences
1,652 occurrences
1,276 occurrences
888 occurrences
704 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Pix | 14971 | 29.10% |
| Boleto | 12269 | 23.85% |
| Vindi | 8524 | 16.57% |
| VISA | 6801 | 13.22% |
| MasterCard | 2591 | 5.04% |
| Mercado Pago | 1769 | 3.44% |
| American Express | 1652 | 3.21% |
| DinersClub | 1276 | 2.48% |
| Hipercard | 888 | 1.73% |
| PagBank PagSeguro | 704 | 1.37% |
Shipping Carriers Distribution
Correios accounts for 91.4% of displayed detection occurrences (16,785 occurrences) , followed by Jadlog (4.8%) and Loggi (1.1%) .
Base: 18,365 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
16,785 occurrences
876 occurrences
204 occurrences
151 occurrences
70 occurrences
69 occurrences
64 occurrences
59 occurrences
45 occurrences
42 occurrences
Visual Distribution
16,785 occurrences
876 occurrences
204 occurrences
151 occurrences
70 occurrences
69 occurrences
64 occurrences
59 occurrences
45 occurrences
42 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 16785 | 91.40% |
| Jadlog | 876 | 4.77% |
| Loggi | 204 | 1.11% |
| Total Express | 151 | 0.82% |
| GLS | 70 | 0.38% |
| J&T Express | 69 | 0.38% |
| Braspress | 64 | 0.35% |
| Rodonaves | 59 | 0.32% |
| Kangu | 45 | 0.25% |
| Mercado Envíos | 42 | 0.23% |
Store Launch Timeline
Over the past 12 months, 3,414 new stores were launched in Tray , with the highest activity in 2026-09 (384 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
384 stores launched
398 stores launched
373 stores launched
352 stores launched
387 stores launched
332 stores launched
336 stores launched
232 stores launched
195 stores launched
161 stores launched
216 stores launched
48 stores launched
Monthly Trend
11.2% of last 12 months
11.7% of last 12 months
10.9% of last 12 months
10.3% of last 12 months
11.3% of last 12 months
9.7% of last 12 months
9.8% of last 12 months
6.8% of last 12 months
5.7% of last 12 months
4.7% of last 12 months
6.3% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 384 | 11.25% |
| 2026-08 | 398 | 11.66% |
| 2026-07 | 373 | 10.93% |
| 2026-06 | 352 | 10.31% |
| 2026-05 | 387 | 11.34% |
| 2026-04 | 332 | 9.72% |
| 2026-03 | 336 | 9.84% |
| 2026-02 | 232 | 6.80% |
| 2026-01 | 195 | 5.71% |
| 2025-12 | 161 | 4.72% |
| 2025-11 | 216 | 6.33% |
| 2025-10 | 48 | 1.41% |
Active Stores by Launch Year
Currently, 19,715 active stores in Tray are tracked in our database , with the most stores launched in 2026 (3,087 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,087 active stores
1,911 active stores
1,482 active stores
1,355 active stores
1,188 active stores
1,594 active stores
1,420 active stores
973 active stores
964 active stores
818 active stores
475 active stores
306 active stores
339 active stores
419 active stores
299 active stores
Distribution by Launch Year
15.7% of tracked active stores
9.7% of tracked active stores
7.5% of tracked active stores
6.9% of tracked active stores
6.0% of tracked active stores
8.1% of tracked active stores
7.2% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
4.1% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3087 | 15.66% |
| 2025 | 1911 | 9.69% |
| 2024 | 1482 | 7.52% |
| 2023 | 1355 | 6.87% |
| 2022 | 1188 | 6.03% |
| 2021 | 1594 | 8.09% |
| 2020 | 1420 | 7.20% |
| 2019 | 973 | 4.94% |
| 2018 | 964 | 4.89% |
| 2017 | 818 | 4.15% |
| 2016 | 475 | 2.41% |
| 2015 | 306 | 1.55% |
| 2014 | 339 | 1.72% |
| 2013 | 419 | 2.13% |
| 2012 | 299 | 1.52% |
Geographic Distribution
Brazil stores with 99.9% (19,740 active verified stores) , followed by Cocos (Keeling) Islands (0.0%) and United States (0.0%) .
Base: 19,768 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
19,740 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
19,740 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19740 | 99.86% |
| Cocos (Keeling) Islands | 3 | 0.02% |
| United States | 3 | 0.02% |
| France | 2 | 0.01% |
| Germany | 2 | 0.01% |
| Japan | 2 | 0.01% |
| Angola | 1 | 0.01% |
| Argentina | 1 | 0.01% |
| Austria | 1 | 0.01% |
| Congo | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MeFavorita - Clothing & Accessories
Tray - Home & Garden
Empreender - Toys & Games
Tray - Vehicles & Parts
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tray
Tray - Clothing & Accessories
Tray - Clothing & Accessories
Tray
Tray - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.9k | 100.00% |
| Emails | 20.7k | 86.48% |
| Phones | 16.7k | 69.72% |
| Ecommerce platform | 23.9k | 100.00% |
| Couriers | 17.1k | 71.36% |
| Payment Providers | 18.3k | 76.60% |
| Categories | 20.2k | 84.69% |
| Social Media | 23.3k | 97.41% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tray e-commerce landscape:
Analyze 19.8k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tray e-commerce intelligence?
-
We track 19.8k verified Tray e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.1% of displayed detection occurrences (18,446 occurrences) , followed by WhatsApp (21.0%) and Facebook (19.6%) .
Base: 73,636 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,446 occurrences
15,473 occurrences
14,460 occurrences
8,569 occurrences
5,196 occurrences
4,146 occurrences
3,624 occurrences
2,215 occurrences
1,500 occurrences
7 occurrences
Visual Distribution
18,446 occurrences
15,473 occurrences
14,460 occurrences
8,569 occurrences
5,196 occurrences
4,146 occurrences
3,624 occurrences
2,215 occurrences
1,500 occurrences
7 occurrences