Tray Market Share & Real Store Usage
Explore 19.3k verified e-commerce stores built on Tray. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 20.8k domains. 19.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
19.3k verified active stores out of 20.8k detected · 92.8% verification rate
Categories Distribution
Clothing & Accessories stores with 21.8% of all stores (3,618 stores) , followed by Health & Beauty (14.0%) and Home & Garden (10.4%) .
Base: 16,595 AI-verified stores with physical delivery and detected product categories (86.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,618 stores
2,326 stores
1,730 stores
1,176 stores
1,122 stores
968 stores
936 stores
868 stores
814 stores
766 stores
Visual Distribution
3,618 stores
2,326 stores
1,730 stores
1,176 stores
1,122 stores
968 stores
936 stores
868 stores
814 stores
766 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3618 | 21.80% |
| Health & Beauty | 2326 | 14.02% |
| Home & Garden | 1730 | 10.42% |
| Food & Beverages | 1176 | 7.09% |
| Vehicles & Parts | 1122 | 6.76% |
| Tools & Hardware | 968 | 5.83% |
| Jewelry & Watches | 936 | 5.64% |
| Sporting Goods & Outdoor Gear | 868 | 5.23% |
| Electronics & Technology | 814 | 4.91% |
| Business & Industrial | 766 | 4.62% |
Payment Providers Distribution
Boleto stores with 63.9% among AI-verified physical stores (11,081 stores) , followed by MasterCard (9.8%) and Mercado Pago (8.5%) .
Base: 13,285 AI-verified physical stores with detectable payment providers (64.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,081 stores
1,709 stores
1,482 stores
899 stores
809 stores
484 stores
245 stores
204 stores
160 stores
144 stores
Visual Distribution
11,081 stores
1,709 stores
1,482 stores
899 stores
809 stores
484 stores
245 stores
204 stores
160 stores
144 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 11081 | 63.86% |
| MasterCard | 1709 | 9.85% |
| Mercado Pago | 1482 | 8.54% |
| American Express | 899 | 5.18% |
| Hipercard | 809 | 4.66% |
| PagSeguro | 484 | 2.79% |
| Pagar.me | 245 | 1.41% |
| PayPal | 204 | 1.18% |
| JCB | 160 | 0.92% |
| VISA | 144 | 0.83% |
Shipping Carriers Distribution
Correios stores with 82.0% among AI-verified physical stores (14,959 stores) , followed by Estes (13.1%) and TNT (1.5%) .
Base: 16,297 AI-verified physical stores with detectable shipping carriers (78.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
14,959 stores
2,395 stores
280 stores
160 stores
132 stores
81 stores
49 stores
44 stores
43 stores
31 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 14959 | 81.99% |
| Estes | 2395 | 13.13% |
| TNT | 280 | 1.53% |
| Loggi | 160 | 0.88% |
| Total Express | 132 | 0.72% |
| Posti | 81 | 0.44% |
| UPS | 49 | 0.27% |
| Braspress | 44 | 0.24% |
| GLS | 43 | 0.24% |
| Hermes | 31 | 0.17% |
Store Launch Timeline
Over the past 12 months, 3,097 new stores were launched in Tray , with the highest activity in 2026-05 (461 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
461 stores launched
414 stores launched
373 stores launched
257 stores launched
191 stores launched
153 stores launched
238 stores launched
244 stores launched
255 stores launched
216 stores launched
201 stores launched
94 stores launched
Monthly Trend
14.9% of last 12 months
13.4% of last 12 months
12.0% of last 12 months
8.3% of last 12 months
6.2% of last 12 months
4.9% of last 12 months
7.7% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
7.0% of last 12 months
6.5% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 461 | 14.89% |
| 2026-04 | 414 | 13.37% |
| 2026-03 | 373 | 12.04% |
| 2026-02 | 257 | 8.30% |
| 2026-01 | 191 | 6.17% |
| 2025-12 | 153 | 4.94% |
| 2025-11 | 238 | 7.68% |
| 2025-10 | 244 | 7.88% |
| 2025-09 | 255 | 8.23% |
| 2025-08 | 216 | 6.97% |
| 2025-07 | 201 | 6.49% |
| 2025-06 | 94 | 3.04% |
Active Stores by Launch Year
Currently, 19,231 active stores in Tray are tracked in our database , with the most stores launched in 2026 (1,732 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,732 active stores
2,242 active stores
1,623 active stores
1,443 active stores
1,257 active stores
1,642 active stores
1,474 active stores
985 active stores
981 active stores
837 active stores
481 active stores
317 active stores
344 active stores
432 active stores
304 active stores
Distribution by Launch Year
9.0% of tracked active stores
11.7% of tracked active stores
8.4% of tracked active stores
7.5% of tracked active stores
6.5% of tracked active stores
8.5% of tracked active stores
7.7% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.4% of tracked active stores
2.5% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1732 | 9.01% |
| 2025 | 2242 | 11.66% |
| 2024 | 1623 | 8.44% |
| 2023 | 1443 | 7.50% |
| 2022 | 1257 | 6.54% |
| 2021 | 1642 | 8.54% |
| 2020 | 1474 | 7.66% |
| 2019 | 985 | 5.12% |
| 2018 | 981 | 5.10% |
| 2017 | 837 | 4.35% |
| 2016 | 481 | 2.50% |
| 2015 | 317 | 1.65% |
| 2014 | 344 | 1.79% |
| 2013 | 432 | 2.25% |
| 2012 | 304 | 1.58% |
Geographic Distribution
Brazil stores with 99.9% (19,270 AI-verified stores) , followed by Cocos (Keeling) Islands (0.0%) and Paraguay (0.0%) .
Base: 19,281 AI-verified stores across 18 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,270 AI-verified stores
4 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
0 AI-verified stores
0 AI-verified stores
Visual Distribution
19,270 AI-verified stores
4 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
0 AI-verified stores
0 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 19270 | 99.94% |
| Cocos (Keeling) Islands | 4 | 0.02% |
| Paraguay | 2 | 0.01% |
| Mexico | 1 | 0.01% |
| Germany | 1 | 0.01% |
| Spain | 1 | 0.01% |
| Japan | 1 | 0.01% |
| Portugal | 1 | 0.01% |
| Indonesia | 0 | 0.00% |
| Iran | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Tray - Clothing & Accessories
Tray - Home & Garden
Tray - Vehicles & Parts
Empreender - Toys & Games
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Tray - Health & Beauty
Tray
Tray - Clothing & Accessories
Tray
Tray - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.8k | 100.00% |
| Emails | 19.0k | 91.27% |
| Phones | 7.4k | 35.55% |
| Ecommerce platform | 20.8k | 100.00% |
| Couriers | 16.3k | 78.46% |
| Payment Providers | 13.3k | 63.96% |
| Categories | 17.4k | 83.94% |
| Social Media | 20.3k | 97.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tray e-commerce landscape:
Analyze 19.3k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tray e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tray e-commerce intelligence?
-
We track 19.3k verified Tray e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.0% among stores with at least one detectable social profile (18,029 stores) , followed by WhatsApp (21.5%) and Facebook (20.1%) .
Base: 20,348 stores with any detectable social profile (98.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,029 stores
15,517 stores
14,505 stores
8,425 stores
4,449 stores
4,078 stores
3,427 stores
1,888 stores
1,744 stores
7 stores
Visual Distribution
18,029 stores
15,517 stores
14,505 stores
8,425 stores
4,449 stores
4,078 stores
3,427 stores
1,888 stores
1,744 stores
7 stores