Tray E-commerce Stores Database

Explore 18.9k verified e-commerce stores built on Tray. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 19.0k domains. 18.9k verified as active stores with physical delivery.

· · Next full refresh: April 2026

18.9k verified active stores out of 19.0k detected · 99.3% verification rate

Categories Distribution

Clothing & Accessories leads with 24.1% of all stores (3,635 stores) , followed by Health & Beauty (17.7%) and Home & Garden (8.3%) .

Base: 15,083 AI-verified stores with physical delivery and detected product categories (79.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 24.1%

3,635 stores

Health & Beauty 17.7%

2,676 stores

Home & Garden 8.3%

1,259 stores

Food & Beverages 7.1%

1,078 stores

Electronics & Technology 6.4%

971 stores

Tools & Hardware 6.2%

931 stores

Vehicles & Parts 6.1%

913 stores

Jewelry & Watches 6.0%

907 stores

Furniture & Home Decor 5.5%

827 stores

Sporting Goods & Outdoor Gear 3.5%

527 stores

Visual Distribution

Distribution of top 10 Tray store categories (March 2026)
Distribution of categories in Tray e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3635 24.10%
Health & Beauty 2676 17.74%
Home & Garden 1259 8.35%
Food & Beverages 1078 7.15%
Electronics & Technology 971 6.44%
Tools & Hardware 931 6.17%
Vehicles & Parts 913 6.05%
Jewelry & Watches 907 6.01%
Furniture & Home Decor 827 5.48%
Sporting Goods & Outdoor Gear 527 3.49%
Pets & Pet Supplies 328 2.17%
Office Supplies 299 1.98%
Business & Industrial 286 1.90%
Books & Media 223 1.48%
Toys & Games 223 1.48%

Payment Providers Distribution

Boleto leads with 62.3% among AI-verified physical stores (10,531 stores) , followed by MasterCard (10.6%) and Mercado Pago (8.1%) .

Base: 12,141 AI-verified physical stores with detectable payment providers (63.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 62.3%

10,531 stores

1,797 stores

1,378 stores

930 stores

883 stores

499 stores

218 stores

213 stores

JCB 1.1%

180 stores

VISA 0.9%

155 stores

Visual Distribution

Distribution of top 10 Tray payment providers (March 2026)
Distribution of payment providers in Tray e-commerce stores
Payment Provider Store Count Market Share
Boleto 10531 62.25%
MasterCard 1797 10.62%
Mercado Pago 1378 8.15%
American Express 930 5.50%
Hipercard 883 5.22%
PagSeguro 499 2.95%
Pagar.me 218 1.29%
PayPal 213 1.26%
JCB 180 1.06%
VISA 155 0.92%
Bolt 51 0.30%
Stripe Connect 45 0.27%
Wirecard 18 0.11%
MasterPass 10 0.06%
Google Pay 8 0.05%

Shipping Carriers Distribution

Correios leads with 81.9% among AI-verified physical stores (14,659 stores) , followed by Estes (13.0%) and TNT (1.6%) .

Base: 15,287 AI-verified physical stores with detectable shipping carriers (80.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

14,659 stores

Estes 13.0%

2,331 stores

TNT 1.6%

291 stores

Loggi 0.9%

170 stores

136 stores

Posti 0.5%

87 stores

52 stores

UPS 0.2%

42 stores

GLS 0.2%

39 stores

36 stores

Visual Distribution

Distribution of top 10 Tray shipping carriers (March 2026)
Distribution of shipping carriers in Tray e-commerce stores
Shipping Carrier Store Count Market Share
Correios 14659 81.85%
Estes 2331 13.02%
TNT 291 1.62%
Loggi 170 0.95%
Total Express 136 0.76%
Posti 87 0.49%
Braspress 52 0.29%
UPS 42 0.23%
GLS 39 0.22%
Hermes 36 0.20%
FMX 18 0.10%
Lalamove 14 0.08%
DHL 12 0.07%
FedEx 12 0.07%
JX 10 0.06%

Store Launch Timeline

Over the past 12 months, 2,701 new stores were launched in Tray , with the highest activity in 2026-02 (242 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.0%

242 stores launched

2026-01 8.0%

217 stores launched

2025-12 6.2%

168 stores launched

2025-11 9.2%

248 stores launched

2025-10 10.4%

281 stores launched

2025-09 10.1%

272 stores launched

2025-08 8.8%

237 stores launched

2025-07 8.5%

229 stores launched

2025-06 7.3%

196 stores launched

2025-05 8.7%

235 stores launched

2025-04 7.4%

201 stores launched

2025-03 6.5%

175 stores launched

Monthly Trend

Monthly store launches in Tray (March 2026)
Monthly store launches in Tray over the past 12 months
Month Stores Launched Percentage
2026-02 242 8.96%
2026-01 217 8.03%
2025-12 168 6.22%
2025-11 248 9.18%
2025-10 281 10.40%
2025-09 272 10.07%
2025-08 237 8.77%
2025-07 229 8.48%
2025-06 196 7.26%
2025-05 235 8.70%
2025-04 201 7.44%
2025-03 175 6.48%

Active Stores by Launch Year

Currently, 18,836 active stores in Tray are tracked in our database , with the most stores launched in 2026 (460 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

460 active stores

2025 13.6%

2,558 active stores

2024 9.3%

1,760 active stores

2023 8.1%

1,520 active stores

2022 7.0%

1,322 active stores

2021 9.1%

1,707 active stores

2020 8.0%

1,508 active stores

2019 5.4%

1,016 active stores

2018 5.3%

993 active stores

2017 4.5%

853 active stores

2016 2.7%

504 active stores

2015 1.7%

325 active stores

2014 1.9%

355 active stores

2013 2.4%

454 active stores

2012 1.7%

320 active stores

Distribution by Launch Year

Active stores in Tray by original launch year (March 2026)
Active stores in Tray by launch year
Launch Year Active Stores Percentage
2026 460 2.44%
2025 2558 13.58%
2024 1760 9.34%
2023 1520 8.07%
2022 1322 7.02%
2021 1707 9.06%
2020 1508 8.01%
2019 1016 5.39%
2018 993 5.27%
2017 853 4.53%
2016 504 2.68%
2015 325 1.73%
2014 355 1.88%
2013 454 2.41%
2012 320 1.70%
2011 334 1.77%
2010 309 1.64%
2009 406 2.16%
2008 301 1.60%
2007 271 1.44%
2006 228 1.21%
2005 196 1.04%
2004 188 1.00%
2003 171 0.91%
2002 156 0.83%
2001 197 1.05%
2000 195 1.04%
1999 100 0.53%
1998 94 0.50%
1997 31 0.16%
1996 4 0.02%

Social Media Usage

Instagram leads with 25.2% among stores with at least one detectable social profile (17,693 stores) , followed by WhatsApp (22.2%) and Facebook (20.7%) .

Base: 18,793 stores with any detectable social profile (98.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.2%

17,693 stores

WhatsApp 22.2%

15,560 stores

Facebook 20.7%

14,506 stores

YouTube 11.6%

8,167 stores

Pinterest 5.5%

3,890 stores

TikTok 5.5%

3,832 stores

LinkedIn 4.4%

3,108 stores

Twitter 2.7%

1,895 stores

X 2.2%

1,529 stores

Discord 0.0%

5 stores

Visual Distribution

Distribution of social media platforms in Tray (March 2026)
Distribution of social media platforms in Tray e-commerce stores
Social Platform Store Count Market Share
Instagram 17693 25.21%
WhatsApp 15560 22.17%
Facebook 14506 20.67%
YouTube 8167 11.64%
Pinterest 3890 5.54%
TikTok 3832 5.46%
LinkedIn 3108 4.43%
Twitter 1895 2.70%
X 1529 2.18%
Discord 5 0.01%

Geographic Distribution

Brazil leads with 100.0% (18,881 AI-verified stores) , followed by Cocos (Keeling) Islands (0.0%) and Italy (0.0%) .

Base: 18,886 AI-verified stores across 5 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 100.0%

18,881 AI-verified stores

2 AI-verified stores

Italy 0.0%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Tray (March 2026)
Geographic distribution of stores using Tray
Country AI-Verified Store Count Market Share
Brazil 18881 99.97%
Cocos (Keeling) Islands 2 0.01%
Italy 1 0.01%
Paraguay 1 0.01%
Argentina 1 0.01%

Data Coverage

Field Rows count Coverage
Website 19.0k 100.00%
Emails 17.7k 92.95%
Phones 7.0k 36.59%
Ecommerce platform 19.0k 100.00%
Couriers 15.3k 80.36%
Payment Providers 12.1k 63.82%
Categories 15.7k 82.59%
Social Media 18.8k 98.79%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Tray e-commerce landscape:

Analyze 18.9k verified e-commerce stores on Tray - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Tray e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Tray e-commerce intelligence?

We track 18.9k verified Tray e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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