Mercado Pago Payment Provider Usage Database

Explore 62.5k e-commerce stores accepting Mercado Pago. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Nuvemshop leads with 35.2% of stores with physical delivery (21,850 stores) , followed by Mercado Shops (22.4%) and WooCommerce (19.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

21,850 stores

13,920 stores

12,011 stores

Shopify 11.7%

7,260 stores

1,933 stores

Tray 2.3%

1,421 stores

1,344 stores

567 stores

385 stores

351 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Mercado Pago
Platform Stores with Physical Delivery Percentage
Nuvemshop 21850 35.24%
Mercado Shops 13920 22.45%
WooCommerce 12011 19.37%
Shopify 7260 11.71%
Custom 1933 3.12%
Tray 1421 2.29%
Wix eCommerce 1344 2.17%
Empretienda 567 0.91%
PrestaShop 385 0.62%
Jumpseller 351 0.57%
Magento 347 0.56%
Loja Integrada 303 0.49%
Iluria 121 0.20%
Yampi Virtual store 103 0.17%
Dooca 90 0.15%

All Stores Distribution

Nuvemshop holds 32.7% share of all Mercado Pago e-commerce stores (21,927) , with Mercado Shops at 21.1% and WooCommerce at 23.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

21,927 stores

14,148 stores

15,802 stores

Shopify 11.0%

7,362 stores

1,933 stores

Tray 2.1%

1,421 stores

1,982 stores

591 stores

408 stores

359 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Mercado Pago
Platform Total Stores Percentage
Nuvemshop 21927 32.75%
Mercado Shops 14148 21.13%
WooCommerce 15802 23.60%
Shopify 7362 10.99%
Custom 1933 2.89%
Tray 1421 2.12%
Wix eCommerce 1982 2.96%
Empretienda 591 0.88%
PrestaShop 408 0.61%
Jumpseller 359 0.54%
Magento 364 0.54%
Loja Integrada 307 0.46%
Iluria 155 0.23%
Yampi Virtual store 109 0.16%
Dooca 90 0.13%

Categories Distribution

Clothing & Accessories leads with 29.6% of all stores (15,224 stores) , followed by Health & Beauty (14.6%) and Electronics & Technology (9.7%) .

Top 10 Categories

Clothing & Accessories 29.6%

15,224 stores

Health & Beauty 14.6%

7,524 stores

Electronics & Technology 9.7%

4,988 stores

Home & Garden 7.0%

3,603 stores

Jewelry & Watches 6.4%

3,271 stores

Food & Beverages 5.9%

3,022 stores

Vehicles & Parts 5.5%

2,811 stores

Furniture & Home Decor 4.5%

2,308 stores

Tools & Hardware 3.4%

1,740 stores

Toys & Games 3.0%

1,545 stores

Visual Distribution

Distribution of top 10 Mercado Pago store categories (January 2026)
Distribution of categories in Mercado Pago e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 15224 29.63%
Health & Beauty 7524 14.65%
Electronics & Technology 4988 9.71%
Home & Garden 3603 7.01%
Jewelry & Watches 3271 6.37%
Food & Beverages 3022 5.88%
Vehicles & Parts 2811 5.47%
Furniture & Home Decor 2308 4.49%
Tools & Hardware 1740 3.39%
Toys & Games 1545 3.01%
Sporting Goods & Outdoor Gear 1300 2.53%
Gifts & Special Occasions 1132 2.20%
Arts & Entertainment 1049 2.04%
Pets & Pet Supplies 950 1.85%
Books & Media 908 1.77%

Shipping Carriers Distribution

Correios leads with 60.5% among AI-verified physical stores (15,476 stores) , followed by Estes (11.5%) and DHL (6.7%) .

Base: 21,834 AI-verified physical stores with detectable shipping carriers (32.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

15,476 stores

Estes 11.5%

2,933 stores

DHL 6.7%

1,709 stores

FedEx 5.7%

1,454 stores

1,368 stores

UPS 3.0%

775 stores

623 stores

TNT 1.1%

281 stores

Loggi 0.9%

227 stores

208 stores

Visual Distribution

Distribution of top 10 Mercado Pago shipping carriers (January 2026)
Distribution of shipping carriers in Mercado Pago e-commerce stores
Shipping Carrier Store Count Market Share
Correios 15476 60.52%
Estes 2933 11.47%
DHL 1709 6.68%
FedEx 1454 5.69%
Estafeta 1368 5.35%
UPS 775 3.03%
Correos 623 2.44%
TNT 281 1.10%
Loggi 227 0.89%
Hermes 208 0.81%
Paquetexpress 153 0.60%
Pudo 122 0.48%
USPS 82 0.32%
Total Express 82 0.32%
Speedy 79 0.31%

Store Launch Timeline

Over the past 12 months, 11,104 new stores were launched in Mercado Pago , with the highest activity in 2025-12 (819 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.4%

819 stores launched

2025-11 9.9%

1,098 stores launched

2025-10 9.8%

1,083 stores launched

2025-09 9.5%

1,056 stores launched

2025-08 8.5%

947 stores launched

2025-07 9.8%

1,083 stores launched

2025-06 8.4%

929 stores launched

2025-05 8.0%

888 stores launched

2025-04 9.1%

1,007 stores launched

2025-03 8.8%

977 stores launched

2025-02 8.0%

883 stores launched

2025-01 3.0%

334 stores launched

Monthly Trend

Monthly store launches in Mercado Pago (January 2026)
Monthly store launches in Mercado Pago over the past 12 months
Month Stores Launched Percentage
2025-12 819 7.38%
2025-11 1098 9.89%
2025-10 1083 9.75%
2025-09 1056 9.51%
2025-08 947 8.53%
2025-07 1083 9.75%
2025-06 929 8.37%
2025-05 888 8.00%
2025-04 1007 9.07%
2025-03 977 8.80%
2025-02 883 7.95%
2025-01 334 3.01%

Active Stores by Launch Year

Currently, 61,356 active stores in Mercado Pago are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 18.9%

11,606 active stores

2024 13.3%

8,144 active stores

2023 9.9%

6,074 active stores

2022 9.4%

5,789 active stores

2021 10.5%

6,470 active stores

2020 9.7%

5,976 active stores

2019 4.9%

2,996 active stores

2018 4.1%

2,524 active stores

2017 3.4%

2,115 active stores

2016 2.4%

1,496 active stores

2015 1.5%

951 active stores

2014 1.7%

1,066 active stores

2013 1.7%

1,022 active stores

2012 1.0%

640 active stores

Distribution by Launch Year

Active stores in Mercado Pago by original launch year (January 2026)
Active stores in Mercado Pago by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 11606 18.92%
2024 8144 13.27%
2023 6074 9.90%
2022 5789 9.44%
2021 6470 10.55%
2020 5976 9.74%
2019 2996 4.88%
2018 2524 4.11%
2017 2115 3.45%
2016 1496 2.44%
2015 951 1.55%
2014 1066 1.74%
2013 1022 1.67%
2012 640 1.04%
2011 625 1.02%
2010 537 0.88%
2009 558 0.91%
2008 439 0.72%
2007 426 0.69%
2006 310 0.51%
2005 285 0.46%
2004 239 0.39%
2003 218 0.36%
2002 166 0.27%
2001 227 0.37%
2000 212 0.35%
1999 105 0.17%
1998 83 0.14%
1997 43 0.07%
1996 10 0.02%
1995 3 0.00%

Social Media Usage

Instagram leads with 39.2% among stores with at least one detectable social profile (50,377 stores) , followed by Facebook (28.6%) and YouTube (8.7%) .

Base: 57,556 stores with any detectable social profile (84.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 39.2%

50,377 stores

Facebook 28.6%

36,718 stores

YouTube 8.7%

11,176 stores

TikTok 7.9%

10,186 stores

WhatsApp 7.4%

9,577 stores

Twitter 3.2%

4,116 stores

Pinterest 2.7%

3,457 stores

LinkedIn 1.3%

1,709 stores

X 0.9%

1,206 stores

Vimeo 0.0%

50 stores

Visual Distribution

Distribution of social media platforms in Mercado Pago (January 2026)
Distribution of social media platforms in Mercado Pago e-commerce stores
Social Platform Store Count Market Share
Instagram 50377 39.18%
Facebook 36718 28.56%
YouTube 11176 8.69%
TikTok 10186 7.92%
WhatsApp 9577 7.45%
Twitter 4116 3.20%
Pinterest 3457 2.69%
LinkedIn 1709 1.33%
X 1206 0.94%
Vimeo 50 0.04%

Geographic Distribution

Brazil leads with 38.4% (22,330 AI-verified stores) , followed by Argentina (34.4%) and Mexico (11.6%) .

Base: 58,135 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 38.4%

22,330 AI-verified stores

20,010 AI-verified stores

Mexico 11.6%

6,745 AI-verified stores

Chile 6.2%

3,608 AI-verified stores

2,097 AI-verified stores

1,003 AI-verified stores

768 AI-verified stores

Peru 1.2%

711 AI-verified stores

Spain 0.4%

231 AI-verified stores

159 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mercado Pago (January 2026)
Geographic distribution of stores using Mercado Pago
Country AI-Verified Store Count Market Share
Brazil 22330 38.41%
Argentina 20010 34.42%
Mexico 6745 11.60%
Chile 3608 6.21%
Colombia 2097 3.61%
United States 1003 1.73%
Uruguay 768 1.32%
Peru 711 1.22%
Spain 231 0.40%
Ecuador 159 0.27%
Italy 107 0.18%
United Kingdom 68 0.12%
Russia 48 0.08%
France 45 0.08%
Japan 45 0.08%
India 39 0.07%
China 38 0.07%
Germany 33 0.06%
Portugal 30 0.05%
Slovakia 20 0.03%

Dataset Coverage

Field Rows count Coverage
Website 68.3k 100.00%
Emails 36.1k 52.89%
Phones 16.6k 24.34%
Ecommerce platform 67.6k 98.96%
Couriers 21.8k 31.98%
Payment Providers 68.3k 100.00%
Categories 55.3k 81.02%
Social Media 57.6k 84.29%

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Frequently Asked Questions

What data is included in the Mercado Pago E-commerce Database?

Our database covers over 62.5k Mercado Pago physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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