Mercado Pago Payment Provider Usage Database

Explore 52.2k e-commerce stores accepting Mercado Pago. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 38.2% of stores with physical delivery (19,815 stores) , followed by WooCommerce (22.6%) and Nuvemshop (16.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 38.2%

19,815 stores

11,737 stores

8,656 stores

Shopify 12.8%

6,638 stores

Tray 2.7%

1,397 stores

1,257 stores

656 stores

364 stores

338 stores

323 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Mercado Pago
Platform Stores with Physical Delivery Percentage
Custom 19815 38.23%
WooCommerce 11737 22.64%
Nuvemshop 8656 16.70%
Shopify 6638 12.81%
Tray 1397 2.70%
Wix eCommerce 1257 2.43%
Empretienda 656 1.27%
PrestaShop 364 0.70%
Jumpseller 338 0.65%
Magento 323 0.62%
Loja Integrada 319 0.62%
Yampi Virtual store 94 0.18%
VTEX 88 0.17%
Dooca 83 0.16%
Iluria 70 0.14%

All Stores Distribution

Custom holds 35.4% share of all Mercado Pago e-commerce stores (19,815) , with WooCommerce at 26.1% and Nuvemshop at 15.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 35.4%

19,815 stores

14,642 stores

8,925 stores

Shopify 12.3%

6,885 stores

Tray 2.7%

1,501 stores

1,729 stores

696 stores

387 stores

351 stores

351 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Mercado Pago
Platform Total Stores Percentage
Custom 19815 35.39%
WooCommerce 14642 26.15%
Nuvemshop 8925 15.94%
Shopify 6885 12.30%
Tray 1501 2.68%
Wix eCommerce 1729 3.09%
Empretienda 696 1.24%
PrestaShop 387 0.69%
Jumpseller 351 0.63%
Magento 351 0.63%
Loja Integrada 328 0.59%
Yampi Virtual store 118 0.21%
VTEX 91 0.16%
Dooca 85 0.15%
Iluria 91 0.16%

Categories Distribution

Clothing & Accessories leads with 22.9% of all stores (9,627 stores) , followed by Health & Beauty (15.5%) and Electronics & Technology (12.0%) .

Top 10 Categories

Clothing & Accessories 22.9%

9,627 stores

Health & Beauty 15.5%

6,513 stores

Electronics & Technology 12.0%

5,043 stores

Vehicles & Parts 7.6%

3,191 stores

Home & Garden 7.1%

2,997 stores

Food & Beverages 6.1%

2,556 stores

Jewelry & Watches 5.8%

2,451 stores

Furniture & Home Decor 4.6%

1,947 stores

Tools & Hardware 4.2%

1,759 stores

Sporting Goods & Outdoor Gear 3.0%

1,273 stores

Visual Distribution

Distribution of top 10 Mercado Pago store categories (November 2025)
Distribution of categories in Mercado Pago e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 9627 22.89%
Health & Beauty 6513 15.49%
Electronics & Technology 5043 11.99%
Vehicles & Parts 3191 7.59%
Home & Garden 2997 7.13%
Food & Beverages 2556 6.08%
Jewelry & Watches 2451 5.83%
Furniture & Home Decor 1947 4.63%
Tools & Hardware 1759 4.18%
Sporting Goods & Outdoor Gear 1273 3.03%
Toys & Games 1267 3.01%
Gifts & Special Occasions 879 2.09%
Pets & Pet Supplies 860 2.05%
Books & Media 853 2.03%
Arts & Entertainment 837 1.99%

Shipping Carriers Distribution

Correios leads with 56.4% among AI-verified physical stores (10,836 stores) , followed by Estes (12.8%) and DHL (7.3%) .

Base: 16,684 AI-verified physical stores with detectable shipping carriers (28.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10,836 stores

Estes 12.8%

2,451 stores

DHL 7.3%

1,399 stores

FedEx 6.5%

1,242 stores

1,169 stores

UPS 3.3%

632 stores

570 stores

TNT 1.1%

215 stores

Loggi 0.9%

174 stores

139 stores

Visual Distribution

Distribution of top 10 Mercado Pago shipping carriers (November 2025)
Distribution of shipping carriers in Mercado Pago e-commerce stores
Shipping Carrier Store Count Market Share
Correios 10836 56.44%
Estes 2451 12.77%
DHL 1399 7.29%
FedEx 1242 6.47%
Estafeta 1169 6.09%
UPS 632 3.29%
Correos 570 2.97%
TNT 215 1.12%
Loggi 174 0.91%
Hermes 139 0.72%
Paquetexpress 130 0.68%
Total Express 69 0.36%
USPS 66 0.34%
Speedy 56 0.29%
Pudo 52 0.27%

Store Launch Timeline

Over the past 12 months, 9,241 new stores were launched in Mercado Pago , with the highest activity in 2025-10 (908 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.8%

908 stores launched

2025-09 10.3%

954 stores launched

2025-08 9.8%

906 stores launched

2025-07 10.5%

966 stores launched

2025-06 8.8%

811 stores launched

2025-05 8.3%

767 stores launched

2025-04 8.8%

816 stores launched

2025-03 8.3%

767 stores launched

2025-02 7.4%

684 stores launched

2025-01 7.6%

704 stores launched

2024-12 6.5%

603 stores launched

2024-11 3.8%

355 stores launched

Monthly Trend

Monthly store launches in Mercado Pago (November 2025)
Monthly store launches in Mercado Pago over the past 12 months
Month Stores Launched Percentage
2025-10 908 9.83%
2025-09 954 10.32%
2025-08 906 9.80%
2025-07 966 10.45%
2025-06 811 8.78%
2025-05 767 8.30%
2025-04 816 8.83%
2025-03 767 8.30%
2025-02 684 7.40%
2025-01 704 7.62%
2024-12 603 6.53%
2024-11 355 3.84%

Active Stores by Launch Year

Currently, 50,125 active stores in Mercado Pago are tracked in our database , with the most stores launched in 2025 (8,303 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.6%

8,303 active stores

2024 13.1%

6,552 active stores

2023 10.3%

5,169 active stores

2022 10.0%

5,036 active stores

2021 10.8%

5,395 active stores

2020 9.5%

4,776 active stores

2019 4.8%

2,420 active stores

2018 4.2%

2,095 active stores

2017 3.5%

1,734 active stores

2016 2.4%

1,214 active stores

2015 1.6%

814 active stores

2014 1.8%

904 active stores

2013 1.9%

935 active stores

2012 1.2%

586 active stores

2011 1.1%

558 active stores

Distribution by Launch Year

Active stores in Mercado Pago by original launch year (November 2025)
Active stores in Mercado Pago by launch year
Launch Year Active Stores Percentage
2025 8303 16.56%
2024 6552 13.07%
2023 5169 10.31%
2022 5036 10.05%
2021 5395 10.76%
2020 4776 9.53%
2019 2420 4.83%
2018 2095 4.18%
2017 1734 3.46%
2016 1214 2.42%
2015 814 1.62%
2014 904 1.80%
2013 935 1.87%
2012 586 1.17%
2011 558 1.11%
2010 506 1.01%
2009 532 1.06%
2008 415 0.83%
2007 395 0.79%
2006 283 0.56%
2005 247 0.49%
2004 224 0.45%
2003 205 0.41%
2002 172 0.34%
2001 215 0.43%
2000 221 0.44%
1999 87 0.17%
1998 75 0.15%
1997 44 0.09%
1996 11 0.02%
1995 2 0.00%

Social Media Usage

Instagram leads with 36.6% among stores with at least one detectable social profile (40,391 stores) , followed by Facebook (28.4%) and YouTube (9.7%) .

Base: 47,927 stores with any detectable social profile (83.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.6%

40,391 stores

Facebook 28.4%

31,322 stores

YouTube 9.7%

10,652 stores

WhatsApp 9.0%

9,872 stores

TikTok 6.5%

7,152 stores

Twitter 3.8%

4,163 stores

Pinterest 2.5%

2,730 stores

X 1.9%

2,059 stores

LinkedIn 1.7%

1,871 stores

Vimeo 0.0%

49 stores

Visual Distribution

Distribution of social media platforms in Mercado Pago (November 2025)
Distribution of social media platforms in Mercado Pago e-commerce stores
Social Platform Store Count Market Share
Instagram 40391 36.63%
Facebook 31322 28.41%
YouTube 10652 9.66%
WhatsApp 9872 8.95%
TikTok 7152 6.49%
Twitter 4163 3.78%
Pinterest 2730 2.48%
X 2059 1.87%
LinkedIn 1871 1.70%
Vimeo 49 0.04%

Geographic Distribution

Brazil leads with 39.1% (19,054 AI-verified stores) , followed by Argentina (29.8%) and Mexico (13.3%) .

Base: 48,750 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 39.1%

19,054 AI-verified stores

14,516 AI-verified stores

Mexico 13.3%

6,486 AI-verified stores

Chile 7.4%

3,604 AI-verified stores

2,137 AI-verified stores

790 AI-verified stores

743 AI-verified stores

Peru 1.5%

722 AI-verified stores

Spain 0.5%

221 AI-verified stores

127 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mercado Pago (November 2025)
Geographic distribution of stores using Mercado Pago
Country AI-Verified Store Count Market Share
Brazil 19054 39.09%
Argentina 14516 29.78%
Mexico 6486 13.30%
Chile 3604 7.39%
Colombia 2137 4.38%
Uruguay 790 1.62%
United States 743 1.52%
Peru 722 1.48%
Spain 221 0.45%
Ecuador 127 0.26%
United Kingdom 61 0.13%
Italy 60 0.12%
France 42 0.09%
China 39 0.08%
Japan 29 0.06%
Russia 27 0.06%
Portugal 26 0.05%
India 25 0.05%
Germany 25 0.05%
Slovakia 16 0.03%

Dataset Coverage

Field Rows count Coverage
Website 57.7k 100.00%
Emails 39.0k 67.56%
Phones 14.1k 24.38%
Ecommerce platform 56.5k 97.83%
Couriers 16.7k 28.90%
Payment Providers 57.7k 100.00%
Categories 45.4k 78.62%
Social Media 47.9k 83.01%

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Frequently Asked Questions

What data is included in the Mercado Pago E-commerce Database?

Our database covers over 52.2k Mercado Pago physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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