Mercado Pago Payment Provider Usage Database

Explore 66.7k e-commerce stores accepting Mercado Pago. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Nuvemshop leads with 33.6% of stores with physical delivery (22,252 stores) , followed by Mercado Shops (21.8%) and WooCommerce (19.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

22,252 stores

14,409 stores

13,123 stores

Shopify 10.5%

6,931 stores

4,250 stores

1,451 stores

Tray 2.1%

1,423 stores

630 stores

391 stores

360 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Mercado Pago
Platform Stores with Physical Delivery Percentage
Nuvemshop 22252 33.61%
Mercado Shops 14409 21.77%
WooCommerce 13123 19.82%
Shopify 6931 10.47%
Custom 4250 6.42%
Wix eCommerce 1451 2.19%
Tray 1423 2.15%
Empretienda 630 0.95%
PrestaShop 391 0.59%
Jumpseller 360 0.54%
Magento 355 0.54%
Loja Integrada 310 0.47%
Iluria 133 0.20%
Yampi Virtual store 91 0.14%
Dooca 90 0.14%

All Stores Distribution

Nuvemshop holds 32.1% share of all Mercado Pago e-commerce stores (22,987) , with Mercado Shops at 21.1% and WooCommerce at 22.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

22,987 stores

15,131 stores

16,145 stores

Shopify 10.1%

7,224 stores

4,250 stores

1,995 stores

Tray 2.0%

1,444 stores

658 stores

408 stores

367 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Mercado Pago
Platform Total Stores Percentage
Nuvemshop 22987 32.07%
Mercado Shops 15131 21.11%
WooCommerce 16145 22.53%
Shopify 7224 10.08%
Custom 4250 5.93%
Wix eCommerce 1995 2.78%
Tray 1444 2.01%
Empretienda 658 0.92%
PrestaShop 408 0.57%
Jumpseller 367 0.51%
Magento 387 0.54%
Loja Integrada 319 0.45%
Iluria 159 0.22%
Yampi Virtual store 106 0.15%
Dooca 91 0.13%

Categories Distribution

Clothing & Accessories leads with 28.9% of all stores (15,734 stores) , followed by Health & Beauty (14.6%) and Electronics & Technology (9.7%) .

Top 10 Categories

Clothing & Accessories 28.9%

15,734 stores

Health & Beauty 14.6%

7,935 stores

Electronics & Technology 9.7%

5,291 stores

Home & Garden 6.8%

3,716 stores

Jewelry & Watches 6.3%

3,414 stores

Food & Beverages 5.9%

3,213 stores

Vehicles & Parts 5.9%

3,212 stores

Furniture & Home Decor 4.5%

2,461 stores

Tools & Hardware 3.5%

1,882 stores

Toys & Games 2.9%

1,572 stores

Visual Distribution

Distribution of top 10 Mercado Pago store categories (December 2025)
Distribution of categories in Mercado Pago e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 15734 28.94%
Health & Beauty 7935 14.59%
Electronics & Technology 5291 9.73%
Home & Garden 3716 6.83%
Jewelry & Watches 3414 6.28%
Food & Beverages 3213 5.91%
Vehicles & Parts 3212 5.91%
Furniture & Home Decor 2461 4.53%
Tools & Hardware 1882 3.46%
Toys & Games 1572 2.89%
Sporting Goods & Outdoor Gear 1415 2.60%
Gifts & Special Occasions 1300 2.39%
Arts & Entertainment 1135 2.09%
Books & Media 1089 2.00%
Pets & Pet Supplies 1003 1.84%

Shipping Carriers Distribution

Correios leads with 59.9% among AI-verified physical stores (15,670 stores) , followed by Estes (11.6%) and DHL (6.7%) .

Base: 22,725 AI-verified physical stores with detectable shipping carriers (31.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

15,670 stores

Estes 11.6%

3,043 stores

DHL 6.7%

1,747 stores

FedEx 5.7%

1,501 stores

1,408 stores

UPS 3.2%

844 stores

686 stores

TNT 1.1%

287 stores

Loggi 0.9%

233 stores

222 stores

Visual Distribution

Distribution of top 10 Mercado Pago shipping carriers (December 2025)
Distribution of shipping carriers in Mercado Pago e-commerce stores
Shipping Carrier Store Count Market Share
Correios 15670 59.85%
Estes 3043 11.62%
DHL 1747 6.67%
FedEx 1501 5.73%
Estafeta 1408 5.38%
UPS 844 3.22%
Correos 686 2.62%
TNT 287 1.10%
Loggi 233 0.89%
Hermes 222 0.85%
Paquetexpress 156 0.60%
Pudo 127 0.49%
USPS 91 0.35%
Speedy 84 0.32%
Total Express 83 0.32%

Store Launch Timeline

Over the past 12 months, 12,300 new stores were launched in Mercado Pago , with the highest activity in 2025-11 (1,326 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.8%

1,326 stores launched

2025-10 10.0%

1,236 stores launched

2025-09 9.3%

1,143 stores launched

2025-08 8.4%

1,039 stores launched

2025-07 9.6%

1,175 stores launched

2025-06 8.2%

1,010 stores launched

2025-05 8.0%

982 stores launched

2025-04 8.8%

1,081 stores launched

2025-03 8.5%

1,045 stores launched

2025-02 7.6%

935 stores launched

2025-01 7.4%

914 stores launched

2024-12 3.4%

414 stores launched

Monthly Trend

Monthly store launches in Mercado Pago (December 2025)
Monthly store launches in Mercado Pago over the past 12 months
Month Stores Launched Percentage
2025-11 1326 10.78%
2025-10 1236 10.05%
2025-09 1143 9.29%
2025-08 1039 8.45%
2025-07 1175 9.55%
2025-06 1010 8.21%
2025-05 982 7.98%
2025-04 1081 8.79%
2025-03 1045 8.50%
2025-02 935 7.60%
2025-01 914 7.43%
2024-12 414 3.37%

Active Stores by Launch Year

Currently, 65,544 active stores in Mercado Pago are tracked in our database , with the most stores launched in 2025 (11,896 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.1%

11,896 active stores

2024 13.6%

8,899 active stores

2023 10.0%

6,554 active stores

2022 9.4%

6,130 active stores

2021 10.5%

6,863 active stores

2020 9.7%

6,364 active stores

2019 4.9%

3,214 active stores

2018 4.2%

2,751 active stores

2017 3.5%

2,294 active stores

2016 2.5%

1,613 active stores

2015 1.6%

1,027 active stores

2014 1.8%

1,148 active stores

2013 1.7%

1,123 active stores

2012 1.1%

700 active stores

2011 1.0%

661 active stores

Distribution by Launch Year

Active stores in Mercado Pago by original launch year (December 2025)
Active stores in Mercado Pago by launch year
Launch Year Active Stores Percentage
2025 11896 18.15%
2024 8899 13.58%
2023 6554 10.00%
2022 6130 9.35%
2021 6863 10.47%
2020 6364 9.71%
2019 3214 4.90%
2018 2751 4.20%
2017 2294 3.50%
2016 1613 2.46%
2015 1027 1.57%
2014 1148 1.75%
2013 1123 1.71%
2012 700 1.07%
2011 661 1.01%
2010 591 0.90%
2009 638 0.97%
2008 485 0.74%
2007 474 0.72%
2006 346 0.53%
2005 313 0.48%
2004 277 0.42%
2003 239 0.36%
2002 184 0.28%
2001 255 0.39%
2000 240 0.37%
1999 111 0.17%
1998 89 0.14%
1997 52 0.08%
1996 10 0.02%
1995 3 0.00%

Social Media Usage

Instagram leads with 39.0% among stores with at least one detectable social profile (53,597 stores) , followed by Facebook (28.7%) and YouTube (8.7%) .

Base: 61,578 stores with any detectable social profile (84.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 39.0%

53,597 stores

Facebook 28.7%

39,486 stores

YouTube 8.7%

12,000 stores

WhatsApp 7.7%

10,543 stores

TikTok 7.5%

10,332 stores

Twitter 3.4%

4,741 stores

Pinterest 2.5%

3,500 stores

LinkedIn 1.5%

2,099 stores

X 0.8%

1,128 stores

Vimeo 0.0%

54 stores

Visual Distribution

Distribution of social media platforms in Mercado Pago (December 2025)
Distribution of social media platforms in Mercado Pago e-commerce stores
Social Platform Store Count Market Share
Instagram 53597 38.99%
Facebook 39486 28.72%
YouTube 12000 8.73%
WhatsApp 10543 7.67%
TikTok 10332 7.52%
Twitter 4741 3.45%
Pinterest 3500 2.55%
LinkedIn 2099 1.53%
X 1128 0.82%
Vimeo 54 0.04%

Geographic Distribution

Brazil leads with 37.0% (22,899 AI-verified stores) , followed by Argentina (35.4%) and Mexico (11.7%) .

Base: 61,835 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 37.0%

22,899 AI-verified stores

21,918 AI-verified stores

Mexico 11.7%

7,228 AI-verified stores

Chile 6.2%

3,834 AI-verified stores

2,206 AI-verified stores

1,085 AI-verified stores

904 AI-verified stores

Peru 1.3%

785 AI-verified stores

Spain 0.4%

271 AI-verified stores

188 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mercado Pago (December 2025)
Geographic distribution of stores using Mercado Pago
Country AI-Verified Store Count Market Share
Brazil 22899 37.03%
Argentina 21918 35.45%
Mexico 7228 11.69%
Chile 3834 6.20%
Colombia 2206 3.57%
United States 1085 1.75%
Uruguay 904 1.46%
Peru 785 1.27%
Spain 271 0.44%
Ecuador 188 0.30%
Italy 116 0.19%
United Kingdom 74 0.12%
France 55 0.09%
China 48 0.08%
Russia 48 0.08%
Japan 47 0.08%
India 44 0.07%
Germany 34 0.05%
Portugal 33 0.05%
Slovakia 18 0.03%

Dataset Coverage

Field Rows count Coverage
Website 73.0k 100.00%
Emails 38.6k 52.93%
Phones 17.8k 24.35%
Ecommerce platform 72.3k 99.10%
Couriers 22.7k 31.15%
Payment Providers 73.0k 100.00%
Categories 58.3k 79.97%
Social Media 61.6k 84.40%

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Frequently Asked Questions

What data is included in the Mercado Pago E-commerce Database?

Our database covers over 66.7k Mercado Pago physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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