Mercado Pago Payment Provider Usage Database

Explore 53.1k e-commerce stores accepting Mercado Pago. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 40.9% of stores with physical delivery (21,586 stores) , followed by WooCommerce (22.0%) and Nuvemshop (15.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 40.9%

21,586 stores

11,626 stores

8,174 stores

Shopify 12.4%

6,535 stores

Tray 2.5%

1,324 stores

1,242 stores

619 stores

349 stores

321 stores

320 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Mercado Pago
Platform Stores with Physical Delivery Percentage
Custom 21586 40.93%
WooCommerce 11626 22.05%
Nuvemshop 8174 15.50%
Shopify 6535 12.39%
Tray 1324 2.51%
Wix eCommerce 1242 2.36%
Empretienda 619 1.17%
PrestaShop 349 0.66%
Magento 321 0.61%
Jumpseller 320 0.61%
Loja Integrada 318 0.60%
VTEX 89 0.17%
Yampi Virtual store 82 0.16%
Dooca 82 0.16%
Iluria 70 0.13%

All Stores Distribution

Custom holds 37.9% share of all Mercado Pago e-commerce stores (21,586) , with WooCommerce at 25.6% and Nuvemshop at 14.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 37.9%

21,586 stores

14,556 stores

8,437 stores

Shopify 11.9%

6,779 stores

Tray 2.5%

1,430 stores

1,715 stores

658 stores

371 stores

350 stores

333 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Mercado Pago
Platform Total Stores Percentage
Custom 21586 37.93%
WooCommerce 14556 25.58%
Nuvemshop 8437 14.82%
Shopify 6779 11.91%
Tray 1430 2.51%
Wix eCommerce 1715 3.01%
Empretienda 658 1.16%
PrestaShop 371 0.65%
Magento 350 0.61%
Jumpseller 333 0.59%
Loja Integrada 327 0.57%
VTEX 91 0.16%
Yampi Virtual store 106 0.19%
Dooca 84 0.15%
Iluria 91 0.16%

Categories Distribution

Clothing & Accessories leads with 22.8% of all stores (9,748 stores) , followed by Health & Beauty (15.4%) and Electronics & Technology (12.0%) .

Top 10 Categories

Clothing & Accessories 22.8%

9,748 stores

Health & Beauty 15.4%

6,595 stores

Electronics & Technology 12.0%

5,146 stores

Vehicles & Parts 7.6%

3,263 stores

Home & Garden 7.2%

3,055 stores

Food & Beverages 6.0%

2,583 stores

Jewelry & Watches 5.8%

2,479 stores

Furniture & Home Decor 4.6%

1,985 stores

Tools & Hardware 4.2%

1,785 stores

Toys & Games 3.0%

1,299 stores

Visual Distribution

Distribution of top 10 Mercado Pago store categories (November 2025)
Distribution of categories in Mercado Pago e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 9748 22.82%
Health & Beauty 6595 15.44%
Electronics & Technology 5146 12.05%
Vehicles & Parts 3263 7.64%
Home & Garden 3055 7.15%
Food & Beverages 2583 6.05%
Jewelry & Watches 2479 5.80%
Furniture & Home Decor 1985 4.65%
Tools & Hardware 1785 4.18%
Toys & Games 1299 3.04%
Sporting Goods & Outdoor Gear 1294 3.03%
Gifts & Special Occasions 900 2.11%
Pets & Pet Supplies 878 2.06%
Books & Media 864 2.02%
Arts & Entertainment 843 1.97%

Shipping Carriers Distribution

Correios leads with 56.4% among AI-verified physical stores (10,907 stores) , followed by Estes (12.8%) and DHL (7.3%) .

Base: 16,804 AI-verified physical stores with detectable shipping carriers (28.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10,907 stores

Estes 12.8%

2,477 stores

DHL 7.3%

1,411 stores

FedEx 6.5%

1,252 stores

1,178 stores

UPS 3.3%

636 stores

571 stores

TNT 1.1%

213 stores

Loggi 0.9%

175 stores

141 stores

Visual Distribution

Distribution of top 10 Mercado Pago shipping carriers (November 2025)
Distribution of shipping carriers in Mercado Pago e-commerce stores
Shipping Carrier Store Count Market Share
Correios 10907 56.40%
Estes 2477 12.81%
DHL 1411 7.30%
FedEx 1252 6.47%
Estafeta 1178 6.09%
UPS 636 3.29%
Correos 571 2.95%
TNT 213 1.10%
Loggi 175 0.91%
Hermes 141 0.73%
Paquetexpress 132 0.68%
Total Express 69 0.36%
USPS 66 0.34%
Speedy 56 0.29%
Pudo 53 0.27%

Store Launch Timeline

Over the past 12 months, 9,390 new stores were launched in Mercado Pago , with the highest activity in 2025-10 (916 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.8%

916 stores launched

2025-09 10.2%

960 stores launched

2025-08 9.7%

914 stores launched

2025-07 10.3%

971 stores launched

2025-06 8.7%

816 stores launched

2025-05 8.1%

765 stores launched

2025-04 8.7%

818 stores launched

2025-03 8.2%

771 stores launched

2025-02 7.3%

688 stores launched

2025-01 7.6%

710 stores launched

2024-12 6.5%

607 stores launched

2024-11 4.8%

454 stores launched

Monthly Trend

Monthly store launches in Mercado Pago (November 2025)
Monthly store launches in Mercado Pago over the past 12 months
Month Stores Launched Percentage
2025-10 916 9.76%
2025-09 960 10.22%
2025-08 914 9.73%
2025-07 971 10.34%
2025-06 816 8.69%
2025-05 765 8.15%
2025-04 818 8.71%
2025-03 771 8.21%
2025-02 688 7.33%
2025-01 710 7.56%
2024-12 607 6.46%
2024-11 454 4.83%

Active Stores by Launch Year

Currently, 51,008 active stores in Mercado Pago are tracked in our database , with the most stores launched in 2025 (8,349 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.4%

8,349 active stores

2024 13.2%

6,750 active stores

2023 10.4%

5,321 active stores

2022 10.2%

5,185 active stores

2021 10.8%

5,507 active stores

2020 9.5%

4,864 active stores

2019 4.8%

2,443 active stores

2018 4.2%

2,120 active stores

2017 3.5%

1,760 active stores

2016 2.4%

1,224 active stores

2015 1.6%

824 active stores

2014 1.8%

913 active stores

2013 1.8%

940 active stores

2012 1.2%

590 active stores

2011 1.1%

562 active stores

Distribution by Launch Year

Active stores in Mercado Pago by original launch year (November 2025)
Active stores in Mercado Pago by launch year
Launch Year Active Stores Percentage
2025 8349 16.37%
2024 6750 13.23%
2023 5321 10.43%
2022 5185 10.17%
2021 5507 10.80%
2020 4864 9.54%
2019 2443 4.79%
2018 2120 4.16%
2017 1760 3.45%
2016 1224 2.40%
2015 824 1.62%
2014 913 1.79%
2013 940 1.84%
2012 590 1.16%
2011 562 1.10%
2010 510 1.00%
2009 537 1.05%
2008 417 0.82%
2007 397 0.78%
2006 284 0.56%
2005 250 0.49%
2004 226 0.44%
2003 206 0.40%
2002 173 0.34%
2001 215 0.42%
2000 222 0.44%
1999 88 0.17%
1998 75 0.15%
1997 43 0.08%
1996 11 0.02%
1995 2 0.00%

Social Media Usage

Instagram leads with 34.8% among stores with at least one detectable social profile (40,923 stores) , followed by Facebook (26.9%) and WhatsApp (14.3%) .

Base: 49,820 stores with any detectable social profile (85.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.8%

40,923 stores

Facebook 26.9%

31,672 stores

WhatsApp 14.3%

16,863 stores

YouTube 9.0%

10,624 stores

TikTok 5.9%

6,906 stores

Twitter 3.5%

4,083 stores

Pinterest 2.3%

2,667 stores

X 1.7%

2,000 stores

LinkedIn 1.6%

1,849 stores

Vimeo 0.0%

48 stores

Visual Distribution

Distribution of social media platforms in Mercado Pago (November 2025)
Distribution of social media platforms in Mercado Pago e-commerce stores
Social Platform Store Count Market Share
Instagram 40923 34.79%
Facebook 31672 26.92%
WhatsApp 16863 14.34%
YouTube 10624 9.03%
TikTok 6906 5.87%
Twitter 4083 3.47%
Pinterest 2667 2.27%
X 2000 1.70%
LinkedIn 1849 1.57%
Vimeo 48 0.04%

Geographic Distribution

Brazil leads with 39.3% (19,461 AI-verified stores) , followed by Argentina (29.7%) and Mexico (13.2%) .

Base: 49,548 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 39.3%

19,461 AI-verified stores

14,729 AI-verified stores

Mexico 13.2%

6,549 AI-verified stores

Chile 7.4%

3,665 AI-verified stores

2,164 AI-verified stores

793 AI-verified stores

758 AI-verified stores

Peru 1.5%

724 AI-verified stores

Spain 0.5%

223 AI-verified stores

129 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mercado Pago (November 2025)
Geographic distribution of stores using Mercado Pago
Country AI-Verified Store Count Market Share
Brazil 19461 39.28%
Argentina 14729 29.73%
Mexico 6549 13.22%
Chile 3665 7.40%
Colombia 2164 4.37%
Uruguay 793 1.60%
United States 758 1.53%
Peru 724 1.46%
Spain 223 0.45%
Ecuador 129 0.26%
United Kingdom 62 0.13%
Italy 61 0.12%
France 41 0.08%
China 39 0.08%
Japan 29 0.06%
Russia 27 0.05%
Portugal 26 0.05%
India 26 0.05%
Germany 26 0.05%
Slovakia 16 0.03%

Dataset Coverage

Field Rows count Coverage
Website 58.6k 100.00%
Emails 39.6k 67.60%
Phones 14.2k 24.20%
Ecommerce platform 57.4k 97.85%
Couriers 16.8k 28.65%
Payment Providers 58.6k 100.00%
Categories 46.1k 78.59%
Social Media 49.8k 84.95%

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Frequently Asked Questions

What data is included in the Mercado Pago E-commerce Database?

Our database covers over 53.1k Mercado Pago physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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