Colombia E-commerce Database
Explore 51.4k verified e-commerce stores in the Colombia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 75.1k with e-commerce signals. 51.4k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 50.2% of stores with physical delivery (25,651 stores) , followed by WooCommerce (36.9%) and Wix eCommerce (3.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
25,651 stores
18,833 stores
1,762 stores
1,725 stores
1,296 stores
1,049 stores
382 stores
146 stores
130 stores
81 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 25651 | 50.24% |
| WooCommerce | 18833 | 36.89% |
| Wix eCommerce | 1762 | 3.45% |
| Custom | 1725 | 3.38% |
| Nuvemshop | 1296 | 2.54% |
| PrestaShop | 1049 | 2.05% |
| Jumpseller | 382 | 0.75% |
| GoDaddy Online Store | 146 | 0.29% |
| Magento | 130 | 0.25% |
| VTEX | 81 | 0.16% |
All Stores Distribution
Shopify holds 35.9% share of all Colombia e-commerce stores (26,448) , with WooCommerce at 49.2% and Wix eCommerce at 7.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
26,448 stores
36,233 stores
5,750 stores
1,725 stores
1,316 stores
1,156 stores
404 stores
312 stores
172 stores
96 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 26448 | 35.93% |
| WooCommerce | 36233 | 49.22% |
| Wix eCommerce | 5750 | 7.81% |
| Custom | 1725 | 2.34% |
| Nuvemshop | 1316 | 1.79% |
| PrestaShop | 1156 | 1.57% |
| Jumpseller | 404 | 0.55% |
| GoDaddy Online Store | 312 | 0.42% |
| Magento | 172 | 0.23% |
| VTEX | 96 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 27.8% of all stores (10,817 stores) , followed by Health & Beauty (26.6%) and Electronics & Technology (9.3%) .
Base: 38,910 AI-verified stores with physical delivery and detected product categories (75.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
10,817 stores
10,347 stores
3,605 stores
2,996 stores
2,107 stores
1,695 stores
1,139 stores
1,072 stores
1,069 stores
879 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10817 | 27.80% |
| Health & Beauty | 10347 | 26.59% |
| Electronics & Technology | 3605 | 9.26% |
| Food & Beverages | 2996 | 7.70% |
| Jewelry & Watches | 2107 | 5.42% |
| Home & Garden | 1695 | 4.36% |
| Pets & Pet Supplies | 1139 | 2.93% |
| Gifts & Special Occasions | 1072 | 2.76% |
| Furniture & Home Decor | 1069 | 2.75% |
| Vehicles & Parts | 879 | 2.26% |
| Tools & Hardware | 826 | 2.12% |
| Sporting Goods & Outdoor Gear | 672 | 1.73% |
| Business & Industrial | 658 | 1.69% |
| Toys & Games | 531 | 1.36% |
| Arts & Entertainment | 497 | 1.28% |
Payment Providers Distribution
American Express leads with 23.6% among AI-verified physical stores (2,243 stores) , followed by Mercado Pago (21.3%) and MasterCard (15.8%) .
Base: 6,165 AI-verified physical stores with detectable payment providers (12.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,243 stores
2,024 stores
1,503 stores
1,491 stores
1,132 stores
316 stores
248 stores
116 stores
91 stores
73 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2243 | 23.62% |
| Mercado Pago | 2024 | 21.31% |
| MasterCard | 1503 | 15.83% |
| PayU | 1491 | 15.70% |
| PayPal | 1132 | 11.92% |
| VISA | 316 | 3.33% |
| Stripe Connect | 248 | 2.61% |
| BitCoin | 116 | 1.22% |
| Bolt | 91 | 0.96% |
| Openpay | 73 | 0.77% |
| Apple Pay | 71 | 0.75% |
| Boleto | 62 | 0.65% |
| Klarna | 51 | 0.54% |
| Google Pay | 45 | 0.47% |
| DinersClub | 30 | 0.32% |
Shipping Carriers Distribution
UPS leads with 25.9% among AI-verified physical stores (693 stores) , followed by DHL (25.7%) and FedEx (13.1%) .
Base: 2,156 AI-verified physical stores with detectable shipping carriers (4.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 693 | 25.88% |
| DHL | 689 | 25.73% |
| FedEx | 351 | 13.11% |
| Correos | 269 | 10.04% |
| Hermes | 195 | 7.28% |
| 4PX | 113 | 4.22% |
| TNT | 106 | 3.96% |
| USPS | 80 | 2.99% |
| Speedy | 63 | 2.35% |
| GLS | 30 | 1.12% |
| TCS | 24 | 0.90% |
| JX | 21 | 0.78% |
| Estes | 16 | 0.60% |
| DPD | 16 | 0.60% |
| CBL | 12 | 0.45% |
Store Launch Timeline
Over the past 12 months, 17,151 new stores were launched in Colombia , with the highest activity in 2026-02 (1,497 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,497 stores launched
2,257 stores launched
1,547 stores launched
1,847 stores launched
1,680 stores launched
1,345 stores launched
1,369 stores launched
1,238 stores launched
1,123 stores launched
1,222 stores launched
1,049 stores launched
977 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1497 | 8.73% |
| 2026-01 | 2257 | 13.16% |
| 2025-12 | 1547 | 9.02% |
| 2025-11 | 1847 | 10.77% |
| 2025-10 | 1680 | 9.80% |
| 2025-09 | 1345 | 7.84% |
| 2025-08 | 1369 | 7.98% |
| 2025-07 | 1238 | 7.22% |
| 2025-06 | 1123 | 6.55% |
| 2025-05 | 1222 | 7.12% |
| 2025-04 | 1049 | 6.12% |
| 2025-03 | 977 | 5.70% |
Active Stores by Launch Year
Currently, 51,321 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (3,768 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,768 active stores
15,041 active stores
7,168 active stores
4,497 active stores
3,024 active stores
3,182 active stores
3,518 active stores
1,976 active stores
1,904 active stores
1,379 active stores
697 active stores
576 active stores
651 active stores
1,006 active stores
494 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3768 | 7.34% |
| 2025 | 15041 | 29.31% |
| 2024 | 7168 | 13.97% |
| 2023 | 4497 | 8.76% |
| 2022 | 3024 | 5.89% |
| 2021 | 3182 | 6.20% |
| 2020 | 3518 | 6.85% |
| 2019 | 1976 | 3.85% |
| 2018 | 1904 | 3.71% |
| 2017 | 1379 | 2.69% |
| 2016 | 697 | 1.36% |
| 2015 | 576 | 1.12% |
| 2014 | 651 | 1.27% |
| 2013 | 1006 | 1.96% |
| 2012 | 494 | 0.96% |
| 2011 | 520 | 1.01% |
| 2010 | 374 | 0.73% |
| 2009 | 293 | 0.57% |
| 2008 | 215 | 0.42% |
| 2007 | 216 | 0.42% |
| 2006 | 117 | 0.23% |
| 2005 | 109 | 0.21% |
| 2004 | 161 | 0.31% |
| 2003 | 102 | 0.20% |
| 2002 | 87 | 0.17% |
| 2001 | 102 | 0.20% |
| 2000 | 76 | 0.15% |
| 1999 | 33 | 0.06% |
| 1998 | 24 | 0.05% |
| 1997 | 8 | 0.02% |
| 1996 | 2 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
SAP Commerce Cloud - Electronics & Technology
Custom
Custom
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Home & Garden
Shopify - Baby & Toddler
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.4k | 100.00% |
| Emails | 29.3k | 56.93% |
| Phones | 8.8k | 17.12% |
| Ecommerce platform | 51.4k | 100.00% |
| Couriers | 2.2k | 4.19% |
| Payment Providers | 6.2k | 11.99% |
| Categories | 39.9k | 77.54% |
| Social Media | 33.7k | 65.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Colombia e-commerce landscape:
Analyze 51.4k verified e-commerce stores in Colombia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Colombia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Colombia e-commerce intelligence?
-
We track 51.4k verified Colombia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.2% among stores with at least one detectable social profile (30,711 stores) , followed by Facebook (27.3%) and TikTok (13.0%) .
Base: 33,661 stores with any detectable social profile (65.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,711 stores
25,282 stores
12,003 stores
7,807 stores
7,155 stores
2,805 stores
2,535 stores
2,092 stores
2,025 stores
52 stores
Visual Distribution