Colombia E-commerce Database
Explore 76.8k e-commerce stores in the Colombia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 51.6% of stores with physical delivery (39,364 stores) , followed by WooCommerce (27.9%) and Custom (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
39,364 stores
21,268 stores
10,324 stores
2,801 stores
711 stores
689 stores
495 stores
278 stores
249 stores
111 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 39364 | 51.60% |
| WooCommerce | 21268 | 27.88% |
| Custom | 10324 | 13.53% |
| Wix eCommerce | 2801 | 3.67% |
| Nuvemshop | 711 | 0.93% |
| PrestaShop | 689 | 0.90% |
| Mercado Shops | 495 | 0.65% |
| Jumpseller | 278 | 0.36% |
| GoDaddy Online Store | 249 | 0.33% |
| Magento | 111 | 0.15% |
All Stores Distribution
Shopify holds 44.4% share of all Colombia e-commerce stores (41,061) , with WooCommerce at 35.0% and Custom at 11.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
41,061 stores
32,402 stores
10,324 stores
6,047 stores
734 stores
752 stores
522 stores
287 stores
282 stores
140 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 41061 | 44.37% |
| WooCommerce | 32402 | 35.01% |
| Custom | 10324 | 11.15% |
| Wix eCommerce | 6047 | 6.53% |
| Nuvemshop | 734 | 0.79% |
| PrestaShop | 752 | 0.81% |
| Mercado Shops | 522 | 0.56% |
| Jumpseller | 287 | 0.31% |
| GoDaddy Online Store | 282 | 0.30% |
| Magento | 140 | 0.15% |
Categories Distribution
Health & Beauty leads with 27.2% of all stores (14,421 stores) , followed by Clothing & Accessories (22.3%) and Electronics & Technology (11.2%) .
Top 10 Categories
14,421 stores
11,818 stores
5,939 stores
4,022 stores
2,772 stores
2,281 stores
2,260 stores
1,799 stores
1,580 stores
1,400 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 14421 | 27.19% |
| Clothing & Accessories | 11818 | 22.28% |
| Electronics & Technology | 5939 | 11.20% |
| Food & Beverages | 4022 | 7.58% |
| Home & Garden | 2772 | 5.23% |
| Jewelry & Watches | 2281 | 4.30% |
| Business & Industrial | 2260 | 4.26% |
| Vehicles & Parts | 1799 | 3.39% |
| Pets & Pet Supplies | 1580 | 2.98% |
| Furniture & Home Decor | 1400 | 2.64% |
| Tools & Hardware | 1278 | 2.41% |
| Gifts & Special Occasions | 1229 | 2.32% |
| Sporting Goods & Outdoor Gear | 840 | 1.58% |
| Arts & Entertainment | 763 | 1.44% |
| Toys & Games | 643 | 1.21% |
Payment Providers Distribution
American Express leads with 22.5% among AI-verified physical stores (2,325 stores) , followed by Mercado Pago (21.4%) and MasterCard (16.3%) .
Base: 6,862 AI-verified physical stores with detectable payment providers (8.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,325 stores
2,206 stores
1,679 stores
1,601 stores
1,125 stores
387 stores
263 stores
168 stores
168 stores
103 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2325 | 22.50% |
| Mercado Pago | 2206 | 21.35% |
| MasterCard | 1679 | 16.25% |
| PayU | 1601 | 15.50% |
| PayPal | 1125 | 10.89% |
| VISA | 387 | 3.75% |
| Stripe Connect | 263 | 2.55% |
| BitCoin | 168 | 1.63% |
| Boleto | 168 | 1.63% |
| Bolt | 103 | 1.00% |
| Apple Pay | 80 | 0.77% |
| Openpay | 74 | 0.72% |
| Klarna | 64 | 0.62% |
| Google Pay | 47 | 0.45% |
| JCB | 42 | 0.41% |
Shipping Carriers Distribution
UPS leads with 26.3% among AI-verified physical stores (675 stores) , followed by DHL (22.7%) and Correos (18.3%) .
Base: 2,275 AI-verified physical stores with detectable shipping carriers (3.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 675 | 26.26% |
| DHL | 584 | 22.72% |
| Correos | 470 | 18.29% |
| FedEx | 366 | 14.24% |
| TNT | 105 | 4.09% |
| USPS | 91 | 3.54% |
| Hermes | 73 | 2.84% |
| TCS | 47 | 1.83% |
| GLS | 31 | 1.21% |
| Speedy | 30 | 1.17% |
| Estes | 27 | 1.05% |
| DPD | 26 | 1.01% |
| Pudo | 17 | 0.66% |
| Correios | 15 | 0.58% |
| BRT | 13 | 0.51% |
Store Launch Timeline
Over the past 12 months, 28,670 new stores were launched in Colombia , with the highest activity in 2025-11 (2,268 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,268 stores launched
2,408 stores launched
2,349 stores launched
2,654 stores launched
2,851 stores launched
2,714 stores launched
3,040 stores launched
2,718 stores launched
2,952 stores launched
2,296 stores launched
1,803 stores launched
617 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 2268 | 7.91% |
| 2025-10 | 2408 | 8.40% |
| 2025-09 | 2349 | 8.19% |
| 2025-08 | 2654 | 9.26% |
| 2025-07 | 2851 | 9.94% |
| 2025-06 | 2714 | 9.47% |
| 2025-05 | 3040 | 10.60% |
| 2025-04 | 2718 | 9.48% |
| 2025-03 | 2952 | 10.30% |
| 2025-02 | 2296 | 8.01% |
| 2025-01 | 1803 | 6.29% |
| 2024-12 | 617 | 2.15% |
Active Stores by Launch Year
Currently, 76,321 active stores in Colombia are tracked in our database , with the most stores launched in 2025 (28,068 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28,068 active stores
9,998 active stores
5,891 active stores
4,326 active stores
4,533 active stores
4,889 active stores
2,907 active stores
3,088 active stores
2,227 active stores
1,187 active stores
943 active stores
1,075 active stores
1,702 active stores
898 active stores
998 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 28068 | 36.78% |
| 2024 | 9998 | 13.10% |
| 2023 | 5891 | 7.72% |
| 2022 | 4326 | 5.67% |
| 2021 | 4533 | 5.94% |
| 2020 | 4889 | 6.41% |
| 2019 | 2907 | 3.81% |
| 2018 | 3088 | 4.05% |
| 2017 | 2227 | 2.92% |
| 2016 | 1187 | 1.56% |
| 2015 | 943 | 1.24% |
| 2014 | 1075 | 1.41% |
| 2013 | 1702 | 2.23% |
| 2012 | 898 | 1.18% |
| 2011 | 998 | 1.31% |
| 2010 | 701 | 0.92% |
| 2009 | 522 | 0.68% |
| 2008 | 448 | 0.59% |
| 2007 | 394 | 0.52% |
| 2006 | 244 | 0.32% |
| 2005 | 210 | 0.28% |
| 2004 | 323 | 0.42% |
| 2003 | 178 | 0.23% |
| 2002 | 163 | 0.21% |
| 2001 | 170 | 0.22% |
| 2000 | 128 | 0.17% |
| 1999 | 55 | 0.07% |
| 1998 | 39 | 0.05% |
| 1997 | 13 | 0.02% |
| 1996 | 2 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Colombia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify — Vehicles & Parts
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 76.8k | 100.00% |
| Emails | 42.1k | 54.91% |
| Phones | 14.2k | 18.52% |
| Ecommerce platform | 76.8k | 100.00% |
| Couriers | 2.3k | 2.96% |
| Payment Providers | 6.9k | 8.94% |
| Categories | 54.6k | 71.08% |
| Social Media | 45.8k | 59.65% |
Starter Package
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Maximize Your ROI
Use our detailed Colombia E-commerce Database to:
Gain actionable insights into 76.8k physical stores in Colombia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Colombia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Colombia E-commerce Database?
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Our database covers over 76.8k Colombia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.4% among stores with at least one detectable social profile (40,749 stores) , followed by Facebook (28.2%) and TikTok (11.0%) .
Base: 45,783 stores with any detectable social profile (59.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
40,749 stores
35,451 stores
13,813 stores
10,909 stores
10,735 stores
4,608 stores
4,282 stores
2,928 stores
2,252 stores
101 stores
Visual Distribution