Colombia E-commerce Database

Explore 60.0k verified e-commerce stores in the Colombia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 86.1k with e-commerce signals. 60.0k verified as active stores.

· · Next full refresh: March 2026

E-commerce Platforms Distribution

Shopify leads with 68.6% of stores with physical delivery (40,897 stores) , followed by WooCommerce (23.2%) and Wix eCommerce (2.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 68.6%

40,897 stores

13,801 stores

1,758 stores

1,073 stores

728 stores

626 stores

263 stores

254 stores

113 stores

99 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Colombia
Platform Stores with Physical Delivery Percentage
Shopify 40897 68.61%
WooCommerce 13801 23.15%
Wix eCommerce 1758 2.95%
Custom 1073 1.80%
Nuvemshop 728 1.22%
PrestaShop 626 1.05%
Jumpseller 263 0.44%
Mercado Shops 254 0.43%
GoDaddy Online Store 113 0.19%
Magento 99 0.17%

Categories Distribution

Health & Beauty leads with 29.8% of all stores (13,003 stores) , followed by Clothing & Accessories (26.7%) and Electronics & Technology (11.2%) .

Base: 43,701 AI-verified stores with physical delivery and detected product categories (72.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 29.8%

13,003 stores

Clothing & Accessories 26.7%

11,684 stores

Electronics & Technology 11.2%

4,913 stores

Food & Beverages 6.0%

2,626 stores

Jewelry & Watches 5.1%

2,225 stores

Home & Garden 4.9%

2,131 stores

Pets & Pet Supplies 3.1%

1,375 stores

Gifts & Special Occasions 2.2%

949 stores

Furniture & Home Decor 2.0%

886 stores

Tools & Hardware 2.0%

867 stores

Visual Distribution

Distribution of top 10 Colombia store categories (February 2026)
Distribution of categories in Colombia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 13003 29.75%
Clothing & Accessories 11684 26.74%
Electronics & Technology 4913 11.24%
Food & Beverages 2626 6.01%
Jewelry & Watches 2225 5.09%
Home & Garden 2131 4.88%
Pets & Pet Supplies 1375 3.15%
Gifts & Special Occasions 949 2.17%
Furniture & Home Decor 886 2.03%
Tools & Hardware 867 1.98%
Vehicles & Parts 795 1.82%
Sporting Goods & Outdoor Gear 685 1.57%
Business & Industrial 578 1.32%
Toys & Games 546 1.25%
Arts & Entertainment 438 1.00%

Payment Providers Distribution

American Express leads with 23.9% among AI-verified physical stores (2,163 stores) , followed by Mercado Pago (21.8%) and MasterCard (17.0%) .

Base: 5,915 AI-verified physical stores with detectable payment providers (9.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

2,163 stores

1,967 stores

1,536 stores

PayU 15.7%

1,423 stores

864 stores

VISA 3.5%

318 stores

193 stores

164 stores

92 stores

Bolt 0.9%

80 stores

Visual Distribution

Distribution of top 10 Colombia payment providers (February 2026)
Distribution of payment providers in Colombia e-commerce stores
Payment Provider Store Count Market Share
American Express 2163 23.93%
Mercado Pago 1967 21.76%
MasterCard 1536 16.99%
PayU 1423 15.74%
PayPal 864 9.56%
VISA 318 3.52%
Stripe Connect 193 2.14%
Boleto 164 1.81%
BitCoin 92 1.02%
Bolt 80 0.89%
Apple Pay 69 0.76%
Openpay 59 0.65%
Google Pay 41 0.45%
DinersClub 35 0.39%
Klarna 34 0.38%

Shipping Carriers Distribution

DHL leads with 26.8% among AI-verified physical stores (521 stores) , followed by UPS (23.5%) and FedEx (17.2%) .

Base: 1,680 AI-verified physical stores with detectable shipping carriers (2.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 26.8%

521 stores

UPS 23.5%

457 stores

FedEx 17.2%

334 stores

Correos 14.0%

271 stores

TNT 4.2%

82 stores

USPS 4.0%

78 stores

61 stores

28 stores

Estes 1.2%

23 stores

TCS 1.0%

20 stores

Visual Distribution

Distribution of top 10 Colombia shipping carriers (February 2026)
Distribution of shipping carriers in Colombia e-commerce stores
Shipping Carrier Store Count Market Share
DHL 521 26.84%
UPS 457 23.54%
FedEx 334 17.21%
Correos 271 13.96%
TNT 82 4.22%
USPS 78 4.02%
Hermes 61 3.14%
Speedy 28 1.44%
Estes 23 1.18%
TCS 20 1.03%
DPD 16 0.82%
Correios 15 0.77%
GLS 14 0.72%
JX 12 0.62%
Pudo 9 0.46%

Store Launch Timeline

Over the past 12 months, 26,075 new stores were launched in Colombia , with the highest activity in 2026-01 (1,467 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 5.6%

1,467 stores launched

2025-12 4.9%

1,276 stores launched

2025-11 7.7%

2,001 stores launched

2025-10 8.5%

2,217 stores launched

2025-09 8.6%

2,243 stores launched

2025-08 9.5%

2,479 stores launched

2025-07 10.2%

2,665 stores launched

2025-06 9.6%

2,505 stores launched

2025-05 10.6%

2,771 stores launched

2025-04 9.4%

2,452 stores launched

2025-03 10.1%

2,625 stores launched

2025-02 5.3%

1,374 stores launched

Monthly Trend

Monthly store launches in Colombia (February 2026)
Monthly store launches in Colombia over the past 12 months
Month Stores Launched Percentage
2026-01 1467 5.63%
2025-12 1276 4.89%
2025-11 2001 7.67%
2025-10 2217 8.50%
2025-09 2243 8.60%
2025-08 2479 9.51%
2025-07 2665 10.22%
2025-06 2505 9.61%
2025-05 2771 10.63%
2025-04 2452 9.40%
2025-03 2625 10.07%
2025-02 1374 5.27%

Active Stores by Launch Year

Currently, 59,869 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (1,481 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.5%

1,481 active stores

2025 43.5%

26,056 active stores

2024 12.1%

7,235 active stores

2023 7.0%

4,195 active stores

2022 5.1%

3,038 active stores

2021 5.3%

3,164 active stores

2020 5.7%

3,423 active stores

2019 3.2%

1,905 active stores

2018 3.2%

1,931 active stores

2017 2.3%

1,348 active stores

2016 1.2%

711 active stores

2015 1.0%

576 active stores

2014 1.1%

674 active stores

2013 1.8%

1,066 active stores

2012 0.8%

498 active stores

Distribution by Launch Year

Active stores in Colombia by original launch year (February 2026)
Active stores in Colombia by launch year
Launch Year Active Stores Percentage
2026 1481 2.47%
2025 26056 43.52%
2024 7235 12.08%
2023 4195 7.01%
2022 3038 5.07%
2021 3164 5.28%
2020 3423 5.72%
2019 1905 3.18%
2018 1931 3.23%
2017 1348 2.25%
2016 711 1.19%
2015 576 0.96%
2014 674 1.13%
2013 1066 1.78%
2012 498 0.83%
2011 567 0.95%
2010 389 0.65%
2009 295 0.49%
2008 238 0.40%
2007 215 0.36%
2006 118 0.20%
2005 118 0.20%
2004 188 0.31%
2003 107 0.18%
2002 88 0.15%
2001 105 0.18%
2000 79 0.13%
1999 26 0.04%
1998 24 0.04%
1997 9 0.02%
1996 1 0.00%
1995 1 0.00%

Social Media Usage

Instagram leads with 33.6% among stores with at least one detectable social profile (29,677 stores) , followed by Facebook (27.7%) and TikTok (13.5%) .

Base: 32,198 stores with any detectable social profile (53.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.6%

29,677 stores

Facebook 27.7%

24,482 stores

TikTok 13.5%

11,918 stores

YouTube 7.7%

6,817 stores

WhatsApp 7.7%

6,756 stores

Twitter 2.9%

2,556 stores

Pinterest 2.8%

2,473 stores

LinkedIn 2.1%

1,810 stores

X 1.9%

1,703 stores

Reddit 0.1%

50 stores

Visual Distribution

Distribution of social media platforms in Colombia (February 2026)
Distribution of social media platforms in Colombia e-commerce stores
Social Platform Store Count Market Share
Instagram 29677 33.63%
Facebook 24482 27.74%
TikTok 11918 13.51%
YouTube 6817 7.73%
WhatsApp 6756 7.66%
Twitter 2556 2.90%
Pinterest 2473 2.80%
LinkedIn 1810 2.05%
X 1703 1.93%
Reddit 50 0.06%

Dataset Coverage

Field Rows count Coverage
Website 60.0k 100.00%
Emails 30.4k 50.70%
Phones 9.0k 15.07%
Ecommerce platform 60.0k 100.00%
Couriers 1.7k 2.80%
Payment Providers 5.9k 9.86%
Categories 44.6k 74.40%
Social Media 32.2k 53.68%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Data Format & Delivery

Available Formats

  • CSV
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Delivery Methods

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Use Cases

  • Lead Generation
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  • Market Research

Frequently Asked Questions

What data is included in the Colombia E-commerce Database?

Our database covers over 60.0k verified Colombia e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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