Colombia E-commerce Market
Explore 54.6k verified e-commerce stores in the Colombia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 81.2k with e-commerce signals. 54.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 47.1% of stores with physical delivery (25,343 stores) , followed by WooCommerce (38.5%) and Custom (5.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
25,343 stores
20,713 stores
2,845 stores
1,709 stores
1,313 stores
1,000 stores
356 stores
220 stores
165 stores
133 stores
Visual Distribution
25,343 stores
20,713 stores
2,845 stores
1,709 stores
1,313 stores
1,000 stores
356 stores
220 stores
165 stores
133 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 25343 | 47.11% |
| WooCommerce | 20713 | 38.50% |
| Custom | 2845 | 5.29% |
| Wix eCommerce | 1709 | 3.18% |
| Nuvemshop | 1313 | 2.44% |
| PrestaShop | 1000 | 1.86% |
| Jumpseller | 356 | 0.66% |
| VTEX | 220 | 0.41% |
| GoDaddy Online Store | 165 | 0.31% |
| Magento | 133 | 0.25% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 33.1% share of all Colombia e-commerce stores (26,062) , with WooCommerce at 51.3% and Custom at 3.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
26,062 stores
40,365 stores
2,845 stores
5,754 stores
1,373 stores
1,098 stores
403 stores
256 stores
299 stores
187 stores
Visual Distribution
26,062 stores
40,365 stores
2,845 stores
5,754 stores
1,373 stores
1,098 stores
403 stores
256 stores
299 stores
187 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 26062 | 33.14% |
| WooCommerce | 40365 | 51.33% |
| Custom | 2845 | 3.62% |
| Wix eCommerce | 5754 | 7.32% |
| Nuvemshop | 1373 | 1.75% |
| PrestaShop | 1098 | 1.40% |
| Jumpseller | 403 | 0.51% |
| VTEX | 256 | 0.33% |
| GoDaddy Online Store | 299 | 0.38% |
| Magento | 187 | 0.24% |
Categories Distribution
Clothing & Accessories stores with 26.4% of all stores (12,513 stores) , followed by Health & Beauty (24.5%) and Food & Beverages (8.0%) .
Base: 47,397 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
12,513 stores
11,600 stores
3,793 stores
3,513 stores
2,444 stores
2,215 stores
1,741 stores
1,557 stores
1,509 stores
1,354 stores
Visual Distribution
12,513 stores
11,600 stores
3,793 stores
3,513 stores
2,444 stores
2,215 stores
1,741 stores
1,557 stores
1,509 stores
1,354 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12513 | 26.40% |
| Health & Beauty | 11600 | 24.47% |
| Food & Beverages | 3793 | 8.00% |
| Electronics & Technology | 3513 | 7.41% |
| Home & Garden | 2444 | 5.16% |
| Jewelry & Watches | 2215 | 4.67% |
| Sporting Goods & Outdoor Gear | 1741 | 3.67% |
| Gifts & Special Occasions | 1557 | 3.29% |
| Business & Industrial | 1509 | 3.18% |
| Vehicles & Parts | 1354 | 2.86% |
Payment Providers Distribution
Mercado Pago stores with 21.9% among AI-verified physical stores (1,533 stores) , followed by American Express (20.3%) and PayU (16.7%) .
Base: 4,734 AI-verified physical stores with detectable payment providers (8.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,533 stores
1,425 stores
1,173 stores
972 stores
907 stores
249 stores
208 stores
137 stores
88 stores
80 stores
Visual Distribution
1,533 stores
1,425 stores
1,173 stores
972 stores
907 stores
249 stores
208 stores
137 stores
88 stores
80 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mercado Pago | 1533 | 21.88% |
| American Express | 1425 | 20.33% |
| PayU | 1173 | 16.74% |
| MasterCard | 972 | 13.87% |
| PayPal | 907 | 12.94% |
| VISA | 249 | 3.55% |
| Stripe Connect | 208 | 2.97% |
| BitCoin | 137 | 1.95% |
| Bolt | 88 | 1.26% |
| Apple Pay | 80 | 1.14% |
Shipping Carriers Distribution
UPS stores with 32.0% among AI-verified physical stores (736 stores) , followed by DHL (21.0%) and Correos (11.6%) .
Base: 1,896 AI-verified physical stores with detectable shipping carriers (3.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
736 stores
482 stores
266 stores
234 stores
159 stores
96 stores
80 stores
72 stores
52 stores
29 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 736 | 32.03% |
| DHL | 482 | 20.97% |
| Correos | 266 | 11.58% |
| FedEx | 234 | 10.18% |
| Hermes | 159 | 6.92% |
| TNT | 96 | 4.18% |
| USPS | 80 | 3.48% |
| 4PX | 72 | 3.13% |
| Speedy | 52 | 2.26% |
| TCS | 29 | 1.26% |
Store Launch Timeline
Over the past 12 months, 17,091 new stores were launched in Colombia , with the highest activity in 2026-04 (1,941 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,941 stores launched
2,247 stores launched
1,896 stores launched
1,879 stores launched
1,154 stores launched
1,302 stores launched
1,387 stores launched
1,195 stores launched
1,195 stores launched
1,171 stores launched
1,099 stores launched
625 stores launched
Monthly Trend
11.4% of last 12 months
13.1% of last 12 months
11.1% of last 12 months
11.0% of last 12 months
6.8% of last 12 months
7.6% of last 12 months
8.1% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
6.9% of last 12 months
6.4% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1941 | 11.36% |
| 2026-03 | 2247 | 13.15% |
| 2026-02 | 1896 | 11.09% |
| 2026-01 | 1879 | 10.99% |
| 2025-12 | 1154 | 6.75% |
| 2025-11 | 1302 | 7.62% |
| 2025-10 | 1387 | 8.12% |
| 2025-09 | 1195 | 6.99% |
| 2025-08 | 1195 | 6.99% |
| 2025-07 | 1171 | 6.85% |
| 2025-06 | 1099 | 6.43% |
| 2025-05 | 625 | 3.66% |
Active Stores by Launch Year
Currently, 54,503 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (8,217 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,217 active stores
12,633 active stores
7,082 active stores
4,486 active stores
3,109 active stores
3,310 active stores
3,680 active stores
2,047 active stores
2,048 active stores
1,482 active stores
750 active stores
624 active stores
719 active stores
1,076 active stores
534 active stores
Distribution by Launch Year
15.1% of tracked active stores
23.2% of tracked active stores
13.0% of tracked active stores
8.2% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
6.8% of tracked active stores
3.8% of tracked active stores
3.8% of tracked active stores
2.7% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
1.3% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8217 | 15.08% |
| 2025 | 12633 | 23.18% |
| 2024 | 7082 | 12.99% |
| 2023 | 4486 | 8.23% |
| 2022 | 3109 | 5.70% |
| 2021 | 3310 | 6.07% |
| 2020 | 3680 | 6.75% |
| 2019 | 2047 | 3.76% |
| 2018 | 2048 | 3.76% |
| 2017 | 1482 | 2.72% |
| 2016 | 750 | 1.38% |
| 2015 | 624 | 1.14% |
| 2014 | 719 | 1.32% |
| 2013 | 1076 | 1.97% |
| 2012 | 534 | 0.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Mercado Shops - Health & Beauty
SAP Commerce Cloud - Electronics & Technology
Custom - Furniture & Home Decor
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Electronics & Technology
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 54.6k | 100.00% |
| Emails | 25.4k | 46.57% |
| Phones | 24.2k | 44.23% |
| Ecommerce platform | 54.6k | 100.00% |
| Couriers | 1.9k | 3.47% |
| Payment Providers | 4.7k | 8.67% |
| Categories | 48.4k | 88.61% |
| Social Media | 36.5k | 66.90% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Colombia e-commerce landscape:
Analyze 54.6k verified e-commerce stores in Colombia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Colombia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Colombia e-commerce intelligence?
-
We track 54.6k verified Colombia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (33,361 stores) , followed by Facebook (27.2%) and TikTok (13.0%) .
Base: 36,540 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,361 stores
27,564 stores
13,123 stores
8,567 stores
8,136 stores
3,022 stores
2,535 stores
2,458 stores
2,407 stores
54 stores
Visual Distribution
33,361 stores
27,564 stores
13,123 stores
8,567 stores
8,136 stores
3,022 stores
2,535 stores
2,458 stores
2,407 stores
54 stores