Colombia E-commerce Market
Explore 56.8k verified e-commerce stores in the Colombia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 89.2k with e-commerce signals. 56.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 42.4% of stores with physical delivery (24,064 stores) , followed by WooCommerce (37.5%) and Custom (9.5%) .
Base: 56,800 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
24,064 stores
21,310 stores
5,422 stores
1,592 stores
1,517 stores
924 stores
378 stores
343 stores
189 stores
160 stores
Visual Distribution
24,064 stores
21,310 stores
5,422 stores
1,592 stores
1,517 stores
924 stores
378 stores
343 stores
189 stores
160 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 24064 | 42.37% |
| WooCommerce | 21310 | 37.52% |
| Custom | 5422 | 9.55% |
| Nuvemshop | 1592 | 2.80% |
| Wix eCommerce | 1517 | 2.67% |
| PrestaShop | 924 | 1.63% |
| Jumpseller | 378 | 0.67% |
| Odoo | 343 | 0.60% |
| VTEX | 189 | 0.33% |
| Magento | 160 | 0.28% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 31.7% share of detected Colombia e-commerce signals (28,248) , with WooCommerce at 46.3% and Custom at 6.3% (October 2026) .
Base: 89,197 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,248 websites
41,297 websites
5,631 websites
1,681 websites
7,120 websites
1,054 websites
444 websites
387 websites
268 websites
292 websites
Visual Distribution
28,248 websites
41,297 websites
5,631 websites
1,681 websites
7,120 websites
1,054 websites
444 websites
387 websites
268 websites
292 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 28248 | 31.67% |
| WooCommerce | 41297 | 46.30% |
| Custom | 5631 | 6.31% |
| Nuvemshop | 1681 | 1.88% |
| Wix eCommerce | 7120 | 7.98% |
| PrestaShop | 1054 | 1.18% |
| Jumpseller | 444 | 0.50% |
| Odoo | 387 | 0.43% |
| VTEX | 268 | 0.30% |
| Magento | 292 | 0.33% |
Categories Distribution
Clothing & Accessories stores with 22.2% of all stores (12,594 stores) , followed by Health & Beauty (20.6%) and Food & Beverages (7.2%) .
Base: 56,800 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
12,594 stores
11,727 stores
4,098 stores
3,678 stores
2,628 stores
2,367 stores
1,773 stores
1,773 stores
1,742 stores
1,505 stores
Visual Distribution
12,594 stores
11,727 stores
4,098 stores
3,678 stores
2,628 stores
2,367 stores
1,773 stores
1,773 stores
1,742 stores
1,505 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12594 | 22.17% |
| Health & Beauty | 11727 | 20.65% |
| Food & Beverages | 4098 | 7.21% |
| Electronics & Technology | 3678 | 6.48% |
| Home & Garden | 2628 | 4.63% |
| Jewelry & Watches | 2367 | 4.17% |
| Business & Industrial | 1773 | 3.12% |
| Sporting Goods & Outdoor Gear | 1773 | 3.12% |
| Gifts & Special Occasions | 1742 | 3.07% |
| Vehicles & Parts | 1505 | 2.65% |
Payment Providers Distribution
PayPal accounts for 13.2% of displayed detection occurrences (7,669 occurrences) , followed by Mercado Pago (12.2%) and VISA (11.9%) .
Base: 58,057 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
7,669 occurrences
7,088 occurrences
6,903 occurrences
6,797 occurrences
6,011 occurrences
5,790 occurrences
5,672 occurrences
4,774 occurrences
3,719 occurrences
3,634 occurrences
Visual Distribution
7,669 occurrences
7,088 occurrences
6,903 occurrences
6,797 occurrences
6,011 occurrences
5,790 occurrences
5,672 occurrences
4,774 occurrences
3,719 occurrences
3,634 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 7669 | 13.21% |
| Mercado Pago | 7088 | 12.21% |
| VISA | 6903 | 11.89% |
| MasterCard | 6797 | 11.71% |
| Wompi | 6011 | 10.35% |
| American Express | 5790 | 9.97% |
| Nequi | 5672 | 9.77% |
| Addi | 4774 | 8.22% |
| PayU | 3719 | 6.41% |
| Efecty | 3634 | 6.26% |
Shipping Carriers Distribution
Interrapidísimo accounts for 40.6% of displayed detection occurrences (4,482 occurrences) , followed by Servientrega (35.6%) and DHL (8.2%) .
Base: 11,030 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
4,482 occurrences
3,930 occurrences
901 occurrences
697 occurrences
361 occurrences
282 occurrences
155 occurrences
94 occurrences
81 occurrences
47 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Interrapidísimo | 4482 | 40.63% |
| Servientrega | 3930 | 35.63% |
| DHL | 901 | 8.17% |
| FedEx | 697 | 6.32% |
| UPS | 361 | 3.27% |
| Correos | 282 | 2.56% |
| USPS | 155 | 1.41% |
| 99 Minutos | 94 | 0.85% |
| Envía Colvanes | 81 | 0.73% |
| GLS | 47 | 0.43% |
Store Launch Timeline
Over the past 12 months, 16,878 new stores were launched in Colombia , with the highest activity in 2026-09 (2,874 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,874 stores launched
2,384 stores launched
2,279 stores launched
1,513 stores launched
1,506 stores launched
1,226 stores launched
1,247 stores launched
1,050 stores launched
976 stores launched
750 stores launched
903 stores launched
170 stores launched
Monthly Trend
17.0% of last 12 months
14.1% of last 12 months
13.5% of last 12 months
9.0% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
7.4% of last 12 months
6.2% of last 12 months
5.8% of last 12 months
4.4% of last 12 months
5.4% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2874 | 17.03% |
| 2026-08 | 2384 | 14.12% |
| 2026-07 | 2279 | 13.50% |
| 2026-06 | 1513 | 8.96% |
| 2026-05 | 1506 | 8.92% |
| 2026-04 | 1226 | 7.26% |
| 2026-03 | 1247 | 7.39% |
| 2026-02 | 1050 | 6.22% |
| 2026-01 | 976 | 5.78% |
| 2025-12 | 750 | 4.44% |
| 2025-11 | 903 | 5.35% |
| 2025-10 | 170 | 1.01% |
Active Stores by Launch Year
Currently, 56,715 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (15,776 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,776 active stores
8,391 active stores
5,942 active stores
4,061 active stores
2,946 active stores
3,256 active stores
3,725 active stores
2,114 active stores
2,174 active stores
1,577 active stores
796 active stores
658 active stores
770 active stores
1,074 active stores
609 active stores
Distribution by Launch Year
27.8% of tracked active stores
14.8% of tracked active stores
10.5% of tracked active stores
7.2% of tracked active stores
5.2% of tracked active stores
5.7% of tracked active stores
6.6% of tracked active stores
3.7% of tracked active stores
3.8% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
1.2% of tracked active stores
1.4% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15776 | 27.82% |
| 2025 | 8391 | 14.80% |
| 2024 | 5942 | 10.48% |
| 2023 | 4061 | 7.16% |
| 2022 | 2946 | 5.19% |
| 2021 | 3256 | 5.74% |
| 2020 | 3725 | 6.57% |
| 2019 | 2114 | 3.73% |
| 2018 | 2174 | 3.83% |
| 2017 | 1577 | 2.78% |
| 2016 | 796 | 1.40% |
| 2015 | 658 | 1.16% |
| 2014 | 770 | 1.36% |
| 2013 | 1074 | 1.89% |
| 2012 | 609 | 1.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Mercado Shops - Health & Beauty
SAP Commerce Cloud - Electronics & Technology
Custom - Furniture & Home Decor
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
WooCommerce - Home & Garden
Custom - Health & Beauty
Shopify - Clothing & Accessories
Custom
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 56.8k | 100.00% |
| Emails | 44.3k | 77.98% |
| Phones | 31.2k | 54.84% |
| Ecommerce platform | 56.8k | 100.00% |
| Couriers | 7.9k | 13.86% |
| Payment Providers | 31.3k | 55.15% |
| Categories | 50.7k | 89.26% |
| Social Media | 38.6k | 67.91% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Colombia e-commerce landscape:
Analyze 56.8k verified e-commerce stores in Colombia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Colombia e-commerce intelligence?
-
We track 56.8k verified Colombia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.9% of displayed detection occurrences (35,342 occurrences) , followed by Facebook (27.0%) and TikTok (14.0%) .
Base: 104,405 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
35,342 occurrences
28,210 occurrences
14,587 occurrences
8,832 occurrences
7,766 occurrences
2,691 occurrences
2,561 occurrences
2,415 occurrences
1,950 occurrences
51 occurrences
Visual Distribution
35,342 occurrences
28,210 occurrences
14,587 occurrences
8,832 occurrences
7,766 occurrences
2,691 occurrences
2,561 occurrences
2,415 occurrences
1,950 occurrences
51 occurrences