Colombia E-commerce Database
Explore 67.4k e-commerce stores in the Colombia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 46.7% of stores with physical delivery (31,337 stores) , followed by WooCommerce (29.5%) and Custom (16.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
31,337 stores
19,796 stores
11,231 stores
2,633 stores
669 stores
666 stores
284 stores
238 stores
105 stores
97 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 31337 | 46.73% |
| WooCommerce | 19796 | 29.52% |
| Custom | 11231 | 16.75% |
| Wix eCommerce | 2633 | 3.93% |
| PrestaShop | 669 | 1.00% |
| Nuvemshop | 666 | 0.99% |
| Jumpseller | 284 | 0.42% |
| GoDaddy Online Store | 238 | 0.35% |
| Squarespace Commerce | 105 | 0.16% |
| Magento | 97 | 0.14% |
All Stores Distribution
Shopify holds 43.5% share of all Colombia e-commerce stores (38,726) , with WooCommerce at 34.5% and Custom at 12.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
38,726 stores
30,712 stores
11,231 stores
5,927 stores
738 stores
678 stores
300 stores
239 stores
301 stores
129 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 38726 | 43.52% |
| WooCommerce | 30712 | 34.52% |
| Custom | 11231 | 12.62% |
| Wix eCommerce | 5927 | 6.66% |
| PrestaShop | 738 | 0.83% |
| Nuvemshop | 678 | 0.76% |
| Jumpseller | 300 | 0.34% |
| GoDaddy Online Store | 239 | 0.27% |
| Squarespace Commerce | 301 | 0.34% |
| Magento | 129 | 0.14% |
Categories Distribution
Health & Beauty leads with 26.2% of all stores (12,379 stores) , followed by Clothing & Accessories (22.3%) and Electronics & Technology (10.5%) .
Top 10 Categories
12,379 stores
10,560 stores
4,983 stores
3,794 stores
2,477 stores
2,109 stores
2,106 stores
1,709 stores
1,382 stores
1,360 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 12379 | 26.17% |
| Clothing & Accessories | 10560 | 22.32% |
| Electronics & Technology | 4983 | 10.53% |
| Food & Beverages | 3794 | 8.02% |
| Home & Garden | 2477 | 5.24% |
| Jewelry & Watches | 2109 | 4.46% |
| Business & Industrial | 2106 | 4.45% |
| Vehicles & Parts | 1709 | 3.61% |
| Pets & Pet Supplies | 1382 | 2.92% |
| Furniture & Home Decor | 1360 | 2.87% |
| Tools & Hardware | 1203 | 2.54% |
| Gifts & Special Occasions | 1134 | 2.40% |
| Sporting Goods & Outdoor Gear | 782 | 1.65% |
| Arts & Entertainment | 757 | 1.60% |
| Books & Media | 575 | 1.22% |
Payment Providers Distribution
American Express leads with 21.8% among AI-verified physical stores (2,150 stores) , followed by Mercado Pago (21.7%) and MasterCard (15.7%) .
Base: 6,606 AI-verified physical stores with detectable payment providers (9.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,150 stores
2,137 stores
1,548 stores
1,512 stores
1,042 stores
351 stores
259 stores
225 stores
179 stores
102 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2150 | 21.84% |
| Mercado Pago | 2137 | 21.71% |
| MasterCard | 1548 | 15.73% |
| PayU | 1512 | 15.36% |
| PayPal | 1042 | 10.59% |
| VISA | 351 | 3.57% |
| Stripe Connect | 259 | 2.63% |
| Boleto | 225 | 2.29% |
| BitCoin | 179 | 1.82% |
| Bolt | 102 | 1.04% |
| Apple Pay | 89 | 0.90% |
| Klarna | 86 | 0.87% |
| Openpay | 71 | 0.72% |
| JCB | 47 | 0.48% |
| Google Pay | 45 | 0.46% |
Shipping Carriers Distribution
UPS leads with 26.1% among AI-verified physical stores (647 stores) , followed by DHL (22.2%) and Correos (18.9%) .
Base: 2,204 AI-verified physical stores with detectable shipping carriers (3.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 647 | 26.12% |
| DHL | 549 | 22.16% |
| Correos | 468 | 18.89% |
| FedEx | 344 | 13.89% |
| TNT | 109 | 4.40% |
| USPS | 82 | 3.31% |
| Hermes | 75 | 3.03% |
| TCS | 42 | 1.70% |
| Estes | 30 | 1.21% |
| Speedy | 30 | 1.21% |
| GLS | 25 | 1.01% |
| DPD | 22 | 0.89% |
| Correios | 22 | 0.89% |
| Pudo | 17 | 0.69% |
| JX | 15 | 0.61% |
Store Launch Timeline
Over the past 12 months, 23,438 new stores were launched in Colombia , with the highest activity in 2025-10 (2,389 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,389 stores launched
2,354 stores launched
2,704 stores launched
2,719 stores launched
2,550 stores launched
2,530 stores launched
1,943 stores launched
1,765 stores launched
1,557 stores launched
1,354 stores launched
977 stores launched
596 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 2389 | 10.19% |
| 2025-09 | 2354 | 10.04% |
| 2025-08 | 2704 | 11.54% |
| 2025-07 | 2719 | 11.60% |
| 2025-06 | 2550 | 10.88% |
| 2025-05 | 2530 | 10.79% |
| 2025-04 | 1943 | 8.29% |
| 2025-03 | 1765 | 7.53% |
| 2025-02 | 1557 | 6.64% |
| 2025-01 | 1354 | 5.78% |
| 2024-12 | 977 | 4.17% |
| 2024-11 | 596 | 2.54% |
Active Stores by Launch Year
Currently, 66,980 active stores in Colombia are tracked in our database , with the most stores launched in 2025 (21,909 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,909 active stores
9,300 active stores
5,478 active stores
4,054 active stores
4,239 active stores
4,613 active stores
2,696 active stores
2,786 active stores
2,048 active stores
1,124 active stores
897 active stores
989 active stores
1,630 active stores
852 active stores
948 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 21909 | 32.71% |
| 2024 | 9300 | 13.88% |
| 2023 | 5478 | 8.18% |
| 2022 | 4054 | 6.05% |
| 2021 | 4239 | 6.33% |
| 2020 | 4613 | 6.89% |
| 2019 | 2696 | 4.03% |
| 2018 | 2786 | 4.16% |
| 2017 | 2048 | 3.06% |
| 2016 | 1124 | 1.68% |
| 2015 | 897 | 1.34% |
| 2014 | 989 | 1.48% |
| 2013 | 1630 | 2.43% |
| 2012 | 852 | 1.27% |
| 2011 | 948 | 1.42% |
| 2010 | 644 | 0.96% |
| 2009 | 501 | 0.75% |
| 2008 | 420 | 0.63% |
| 2007 | 395 | 0.59% |
| 2006 | 236 | 0.35% |
| 2005 | 200 | 0.30% |
| 2004 | 305 | 0.46% |
| 2003 | 175 | 0.26% |
| 2002 | 148 | 0.22% |
| 2001 | 171 | 0.26% |
| 2000 | 119 | 0.18% |
| 1999 | 47 | 0.07% |
| 1998 | 42 | 0.06% |
| 1997 | 11 | 0.02% |
| 1996 | 2 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Colombia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify
Shopify — Baby & Toddler
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 67.4k | 100.00% |
| Emails | 40.0k | 59.39% |
| Phones | 13.7k | 20.26% |
| Ecommerce platform | 67.4k | 100.00% |
| Couriers | 2.2k | 3.27% |
| Payment Providers | 6.6k | 9.80% |
| Categories | 48.8k | 72.37% |
| Social Media | 41.9k | 62.13% |
Starter Package
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Maximize Your ROI
Use our detailed Colombia E-commerce Database to:
Gain actionable insights into 67.4k physical stores in Colombia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Colombia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Colombia E-commerce Database?
-
Our database covers over 67.4k Colombia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.5% among stores with at least one detectable social profile (37,056 stores) , followed by Facebook (28.1%) and TikTok (10.6%) .
Base: 41,882 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
37,056 stores
32,003 stores
12,067 stores
10,350 stores
9,522 stores
4,055 stores
3,913 stores
2,499 stores
2,451 stores
100 stores
Visual Distribution