Colombia E-commerce Database
Explore 52.7k verified e-commerce stores in the Colombia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 75.1k with e-commerce signals. 52.7k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 48.2% of stores with physical delivery (24,948 stores) , followed by WooCommerce (37.7%) and Custom (4.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
24,948 stores
19,513 stores
2,459 stores
1,754 stores
1,259 stores
1,019 stores
342 stores
205 stores
171 stores
133 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 24948 | 48.16% |
| WooCommerce | 19513 | 37.67% |
| Custom | 2459 | 4.75% |
| Wix eCommerce | 1754 | 3.39% |
| Nuvemshop | 1259 | 2.43% |
| PrestaShop | 1019 | 1.97% |
| Jumpseller | 342 | 0.66% |
| VTEX | 205 | 0.40% |
| GoDaddy Online Store | 171 | 0.33% |
| Magento | 133 | 0.26% |
All Stores Distribution
Shopify holds 35.2% share of all Colombia e-commerce stores (25,620) , with WooCommerce at 48.9% and Custom at 3.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,620 stores
35,624 stores
2,459 stores
5,666 stores
1,300 stores
1,113 stores
375 stores
228 stores
297 stores
169 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 25620 | 35.17% |
| WooCommerce | 35624 | 48.90% |
| Custom | 2459 | 3.38% |
| Wix eCommerce | 5666 | 7.78% |
| Nuvemshop | 1300 | 1.78% |
| PrestaShop | 1113 | 1.53% |
| Jumpseller | 375 | 0.51% |
| VTEX | 228 | 0.31% |
| GoDaddy Online Store | 297 | 0.41% |
| Magento | 169 | 0.23% |
Categories Distribution
Clothing & Accessories leads with 27.0% of all stores (12,308 stores) , followed by Health & Beauty (24.2%) and Food & Beverages (7.9%) .
Base: 45,598 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
12,308 stores
11,036 stores
3,595 stores
3,426 stores
2,337 stores
2,115 stores
1,693 stores
1,493 stores
1,415 stores
1,269 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12308 | 26.99% |
| Health & Beauty | 11036 | 24.20% |
| Food & Beverages | 3595 | 7.88% |
| Electronics & Technology | 3426 | 7.51% |
| Home & Garden | 2337 | 5.13% |
| Jewelry & Watches | 2115 | 4.64% |
| Sporting Goods & Outdoor Gear | 1693 | 3.71% |
| Gifts & Special Occasions | 1493 | 3.27% |
| Business & Industrial | 1415 | 3.10% |
| Vehicles & Parts | 1269 | 2.78% |
| Tools & Hardware | 1088 | 2.39% |
| Arts & Entertainment | 1087 | 2.38% |
| Pets & Pet Supplies | 957 | 2.10% |
| Furniture & Home Decor | 933 | 2.05% |
| Toys & Games | 846 | 1.86% |
Payment Providers Distribution
Mercado Pago leads with 21.4% among AI-verified physical stores (1,405 stores) , followed by American Express (20.9%) and PayU (16.2%) .
Base: 4,382 AI-verified physical stores with detectable payment providers (8.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,405 stores
1,372 stores
1,060 stores
923 stores
901 stores
222 stores
195 stores
125 stores
69 stores
66 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mercado Pago | 1405 | 21.44% |
| American Express | 1372 | 20.94% |
| PayU | 1060 | 16.18% |
| MasterCard | 923 | 14.09% |
| PayPal | 901 | 13.75% |
| VISA | 222 | 3.39% |
| Stripe Connect | 195 | 2.98% |
| BitCoin | 125 | 1.91% |
| Bolt | 69 | 1.05% |
| Apple Pay | 66 | 1.01% |
| Klarna | 60 | 0.92% |
| Openpay | 56 | 0.85% |
| Boleto | 43 | 0.66% |
| Google Pay | 30 | 0.46% |
| JCB | 26 | 0.40% |
Shipping Carriers Distribution
UPS leads with 31.1% among AI-verified physical stores (689 stores) , followed by DHL (22.1%) and Correos (10.5%) .
Base: 1,776 AI-verified physical stores with detectable shipping carriers (3.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 689 | 31.06% |
| DHL | 490 | 22.09% |
| Correos | 233 | 10.50% |
| FedEx | 204 | 9.20% |
| Hermes | 171 | 7.71% |
| 4PX | 118 | 5.32% |
| TNT | 91 | 4.10% |
| Speedy | 59 | 2.66% |
| USPS | 55 | 2.48% |
| GLS | 29 | 1.31% |
| TCS | 22 | 0.99% |
| DPD | 18 | 0.81% |
| JX | 15 | 0.68% |
| CBL | 12 | 0.54% |
| Estes | 12 | 0.54% |
Store Launch Timeline
Over the past 12 months, 16,678 new stores were launched in Colombia , with the highest activity in 2026-03 (2,102 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,102 stores launched
1,812 stores launched
2,098 stores launched
1,358 stores launched
1,420 stores launched
1,448 stores launched
1,232 stores launched
1,252 stores launched
1,175 stores launched
1,064 stores launched
1,178 stores launched
539 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2102 | 12.60% |
| 2026-02 | 1812 | 10.86% |
| 2026-01 | 2098 | 12.58% |
| 2025-12 | 1358 | 8.14% |
| 2025-11 | 1420 | 8.51% |
| 2025-10 | 1448 | 8.68% |
| 2025-09 | 1232 | 7.39% |
| 2025-08 | 1252 | 7.51% |
| 2025-07 | 1175 | 7.05% |
| 2025-06 | 1064 | 6.38% |
| 2025-05 | 1178 | 7.06% |
| 2025-04 | 539 | 3.23% |
Active Stores by Launch Year
Currently, 52,572 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (6,023 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,023 active stores
13,346 active stores
7,156 active stores
4,527 active stores
3,109 active stores
3,266 active stores
3,601 active stores
1,969 active stores
1,988 active stores
1,403 active stores
723 active stores
606 active stores
694 active stores
1,063 active stores
525 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6023 | 11.46% |
| 2025 | 13346 | 25.39% |
| 2024 | 7156 | 13.61% |
| 2023 | 4527 | 8.61% |
| 2022 | 3109 | 5.91% |
| 2021 | 3266 | 6.21% |
| 2020 | 3601 | 6.85% |
| 2019 | 1969 | 3.75% |
| 2018 | 1988 | 3.78% |
| 2017 | 1403 | 2.67% |
| 2016 | 723 | 1.38% |
| 2015 | 606 | 1.15% |
| 2014 | 694 | 1.32% |
| 2013 | 1063 | 2.02% |
| 2012 | 525 | 1.00% |
| 2011 | 550 | 1.05% |
| 2010 | 385 | 0.73% |
| 2009 | 304 | 0.58% |
| 2008 | 226 | 0.43% |
| 2007 | 226 | 0.43% |
| 2006 | 129 | 0.25% |
| 2005 | 122 | 0.23% |
| 2004 | 178 | 0.34% |
| 2003 | 108 | 0.21% |
| 2002 | 94 | 0.18% |
| 2001 | 96 | 0.18% |
| 2000 | 85 | 0.16% |
| 1999 | 35 | 0.07% |
| 1998 | 24 | 0.05% |
| 1997 | 8 | 0.02% |
| 1996 | 2 | 0.00% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Mercado Shops - Health & Beauty
VTEX
SAP Commerce Cloud - Electronics & Technology
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
WooCommerce - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.7k | 100.00% |
| Emails | 23.1k | 43.84% |
| Phones | 9.3k | 17.71% |
| Ecommerce platform | 52.7k | 100.00% |
| Couriers | 1.8k | 3.37% |
| Payment Providers | 4.4k | 8.32% |
| Categories | 46.6k | 88.42% |
| Social Media | 34.9k | 66.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Colombia e-commerce landscape:
Analyze 52.7k verified e-commerce stores in Colombia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Colombia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Colombia e-commerce intelligence?
-
We track 52.7k verified Colombia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.0% among stores with at least one detectable social profile (31,889 stores) , followed by Facebook (27.4%) and TikTok (12.8%) .
Base: 34,929 stores with any detectable social profile (66.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,889 stores
26,466 stores
12,386 stores
8,155 stores
7,694 stores
2,962 stores
2,503 stores
2,276 stores
2,221 stores
53 stores
Visual Distribution