Colombia E-commerce Market
Explore 48.9k verified e-commerce stores in the Colombia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 73.2k with e-commerce signals. 48.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 45.0% of stores with physical delivery (21,753 stores) , followed by WooCommerce (39.8%) and Custom (5.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,753 stores
19,242 stores
2,813 stores
1,623 stores
1,223 stores
919 stores
331 stores
193 stores
133 stores
131 stores
Visual Distribution
21,753 stores
19,242 stores
2,813 stores
1,623 stores
1,223 stores
919 stores
331 stores
193 stores
133 stores
131 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21753 | 44.98% |
| WooCommerce | 19242 | 39.79% |
| Custom | 2813 | 5.82% |
| Wix eCommerce | 1623 | 3.36% |
| Nuvemshop | 1223 | 2.53% |
| PrestaShop | 919 | 1.90% |
| Jumpseller | 331 | 0.68% |
| VTEX | 193 | 0.40% |
| GoDaddy Online Store | 133 | 0.28% |
| Magento | 131 | 0.27% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 31.2% share of all Colombia e-commerce stores (22,370) , with WooCommerce at 52.6% and Custom at 3.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
22,370 stores
37,687 stores
2,813 stores
5,514 stores
1,281 stores
1,009 stores
376 stores
227 stores
256 stores
183 stores
Visual Distribution
22,370 stores
37,687 stores
2,813 stores
5,514 stores
1,281 stores
1,009 stores
376 stores
227 stores
256 stores
183 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22370 | 31.19% |
| WooCommerce | 37687 | 52.55% |
| Custom | 2813 | 3.92% |
| Wix eCommerce | 5514 | 7.69% |
| Nuvemshop | 1281 | 1.79% |
| PrestaShop | 1009 | 1.41% |
| Jumpseller | 376 | 0.52% |
| VTEX | 227 | 0.32% |
| GoDaddy Online Store | 256 | 0.36% |
| Magento | 183 | 0.26% |
Categories Distribution
Clothing & Accessories stores with 26.0% of all stores (11,082 stores) , followed by Health & Beauty (24.0%) and Food & Beverages (8.3%) .
Base: 42,626 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
11,082 stores
10,222 stores
3,544 stores
3,120 stores
2,214 stores
2,023 stores
1,586 stores
1,423 stores
1,418 stores
1,243 stores
Visual Distribution
11,082 stores
10,222 stores
3,544 stores
3,120 stores
2,214 stores
2,023 stores
1,586 stores
1,423 stores
1,418 stores
1,243 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 11082 | 26.00% |
| Health & Beauty | 10222 | 23.98% |
| Food & Beverages | 3544 | 8.31% |
| Electronics & Technology | 3120 | 7.32% |
| Home & Garden | 2214 | 5.19% |
| Jewelry & Watches | 2023 | 4.75% |
| Sporting Goods & Outdoor Gear | 1586 | 3.72% |
| Gifts & Special Occasions | 1423 | 3.34% |
| Business & Industrial | 1418 | 3.33% |
| Vehicles & Parts | 1243 | 2.92% |
Payment Providers Distribution
Mercado Pago stores with 21.5% among AI-verified physical stores (1,351 stores) , followed by American Express (19.8%) and PayU (16.2%) .
Base: 4,187 AI-verified physical stores with detectable payment providers (8.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,351 stores
1,247 stores
1,021 stores
864 stores
843 stores
228 stores
196 stores
119 stores
86 stores
85 stores
Visual Distribution
1,351 stores
1,247 stores
1,021 stores
864 stores
843 stores
228 stores
196 stores
119 stores
86 stores
85 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mercado Pago | 1351 | 21.47% |
| American Express | 1247 | 19.82% |
| PayU | 1021 | 16.22% |
| MasterCard | 864 | 13.73% |
| PayPal | 843 | 13.40% |
| VISA | 228 | 3.62% |
| Stripe Connect | 196 | 3.11% |
| BitCoin | 119 | 1.89% |
| Apple Pay | 86 | 1.37% |
| Bolt | 85 | 1.35% |
Shipping Carriers Distribution
UPS stores with 31.8% among AI-verified physical stores (664 stores) , followed by DHL (21.1%) and Correos (11.2%) .
Base: 1,704 AI-verified physical stores with detectable shipping carriers (3.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
664 stores
441 stores
234 stores
202 stores
150 stores
92 stores
77 stores
72 stores
51 stores
36 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 664 | 31.82% |
| DHL | 441 | 21.13% |
| Correos | 234 | 11.21% |
| FedEx | 202 | 9.68% |
| Hermes | 150 | 7.19% |
| TNT | 92 | 4.41% |
| USPS | 77 | 3.69% |
| 4PX | 72 | 3.45% |
| Speedy | 51 | 2.44% |
| TCS | 36 | 1.72% |
Store Launch Timeline
Over the past 12 months, 14,605 new stores were launched in Colombia , with the highest activity in 2026-05 (2,090 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,090 stores launched
1,884 stores launched
1,800 stores launched
1,350 stores launched
1,191 stores launched
827 stores launched
946 stores launched
1,099 stores launched
992 stores launched
992 stores launched
992 stores launched
442 stores launched
Monthly Trend
14.3% of last 12 months
12.9% of last 12 months
12.3% of last 12 months
9.2% of last 12 months
8.2% of last 12 months
5.7% of last 12 months
6.5% of last 12 months
7.5% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2090 | 14.31% |
| 2026-04 | 1884 | 12.90% |
| 2026-03 | 1800 | 12.32% |
| 2026-02 | 1350 | 9.24% |
| 2026-01 | 1191 | 8.15% |
| 2025-12 | 827 | 5.66% |
| 2025-11 | 946 | 6.48% |
| 2025-10 | 1099 | 7.52% |
| 2025-09 | 992 | 6.79% |
| 2025-08 | 992 | 6.79% |
| 2025-07 | 992 | 6.79% |
| 2025-06 | 442 | 3.03% |
Active Stores by Launch Year
Currently, 48,810 active stores in Colombia are tracked in our database , with the most stores launched in 2026 (8,457 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,457 active stores
9,917 active stores
6,170 active stores
3,990 active stores
2,790 active stores
2,992 active stores
3,379 active stores
1,859 active stores
1,893 active stores
1,378 active stores
707 active stores
585 active stores
678 active stores
988 active stores
506 active stores
Distribution by Launch Year
17.3% of tracked active stores
20.3% of tracked active stores
12.6% of tracked active stores
8.2% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
6.9% of tracked active stores
3.8% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
1.2% of tracked active stores
1.4% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8457 | 17.33% |
| 2025 | 9917 | 20.32% |
| 2024 | 6170 | 12.64% |
| 2023 | 3990 | 8.17% |
| 2022 | 2790 | 5.72% |
| 2021 | 2992 | 6.13% |
| 2020 | 3379 | 6.92% |
| 2019 | 1859 | 3.81% |
| 2018 | 1893 | 3.88% |
| 2017 | 1378 | 2.82% |
| 2016 | 707 | 1.45% |
| 2015 | 585 | 1.20% |
| 2014 | 678 | 1.39% |
| 2013 | 988 | 2.02% |
| 2012 | 506 | 1.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Mercado Shops - Health & Beauty
SAP Commerce Cloud - Electronics & Technology
Custom - Furniture & Home Decor
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
WooCommerce - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 48.9k | 100.00% |
| Emails | 20.9k | 42.75% |
| Phones | 21.7k | 44.26% |
| Ecommerce platform | 48.9k | 100.00% |
| Couriers | 1.7k | 3.48% |
| Payment Providers | 4.2k | 8.56% |
| Categories | 43.6k | 89.05% |
| Social Media | 33.5k | 68.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Colombia e-commerce landscape:
Analyze 48.9k verified e-commerce stores in Colombia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Colombia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Colombia e-commerce intelligence?
-
We track 48.9k verified Colombia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (30,572 stores) , followed by Facebook (27.2%) and TikTok (13.0%) .
Base: 33,458 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,572 stores
25,244 stores
12,049 stores
8,038 stores
7,380 stores
2,687 stores
2,322 stores
2,280 stores
2,046 stores
48 stores
Visual Distribution
30,572 stores
25,244 stores
12,049 stores
8,038 stores
7,380 stores
2,687 stores
2,322 stores
2,280 stores
2,046 stores
48 stores