PayU Payment Provider Usage Database
Explore 29.9k verified e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 36.4k domains. 29.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
29.9k verified active stores out of 36.4k detected · 82.1% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 31.8% of stores with physical delivery (9,274 stores) , followed by Custom (23.3%) and Shoper (13.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,274 stores
6,779 stores
3,796 stores
3,290 stores
2,036 stores
838 stores
770 stores
490 stores
485 stores
447 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9274 | 31.84% |
| Custom | 6779 | 23.27% |
| Shoper | 3796 | 13.03% |
| PrestaShop | 3290 | 11.30% |
| Shopify | 2036 | 6.99% |
| ShopGold | 838 | 2.88% |
| IdoSell Shop | 770 | 2.64% |
| Magento | 490 | 1.68% |
| Wix eCommerce | 485 | 1.67% |
| Sellingo | 447 | 1.53% |
| Sky-Shop | 355 | 1.22% |
| OpenCart | 171 | 0.59% |
| Shoptet | 142 | 0.49% |
| Comarch e-Sklep | 138 | 0.47% |
| Nuvemshop | 116 | 0.40% |
All Stores Distribution
WooCommerce holds 40.9% share of all PayU e-commerce stores (14,194) , with Custom at 19.5% and Shoper at 11.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
14,194 stores
6,779 stores
3,854 stores
3,379 stores
2,083 stores
850 stores
774 stores
540 stores
828 stores
451 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14194 | 40.93% |
| Custom | 6779 | 19.55% |
| Shoper | 3854 | 11.11% |
| PrestaShop | 3379 | 9.74% |
| Shopify | 2083 | 6.01% |
| ShopGold | 850 | 2.45% |
| IdoSell Shop | 774 | 2.23% |
| Magento | 540 | 1.56% |
| Wix eCommerce | 828 | 2.39% |
| Sellingo | 451 | 1.30% |
| Sky-Shop | 355 | 1.02% |
| OpenCart | 191 | 0.55% |
| Shoptet | 147 | 0.42% |
| Comarch e-Sklep | 138 | 0.40% |
| Nuvemshop | 117 | 0.34% |
Categories Distribution
Clothing & Accessories leads with 18.1% of all stores (4,366 stores) , followed by Health & Beauty (16.8%) and Home & Garden (10.1%) .
Base: 24,184 AI-verified stores with physical delivery and detected product categories (80.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,366 stores
4,060 stores
2,447 stores
2,166 stores
1,855 stores
1,588 stores
1,169 stores
1,045 stores
1,039 stores
1,006 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4366 | 18.05% |
| Health & Beauty | 4060 | 16.79% |
| Home & Garden | 2447 | 10.12% |
| Furniture & Home Decor | 2166 | 8.96% |
| Electronics & Technology | 1855 | 7.67% |
| Food & Beverages | 1588 | 6.57% |
| Tools & Hardware | 1169 | 4.83% |
| Vehicles & Parts | 1045 | 4.32% |
| Jewelry & Watches | 1039 | 4.30% |
| Gifts & Special Occasions | 1006 | 4.16% |
| Sporting Goods & Outdoor Gear | 966 | 3.99% |
| Business & Industrial | 713 | 2.95% |
| Pets & Pet Supplies | 685 | 2.83% |
| Arts & Entertainment | 566 | 2.34% |
| Toys & Games | 513 | 2.12% |
Shipping Carriers Distribution
InPost leads with 29.5% among AI-verified physical stores (12,293 stores) , followed by DPD (21.8%) and DHL (11.1%) .
Base: 20,892 AI-verified physical stores with detectable shipping carriers (57.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 12293 | 29.49% |
| DPD | 9101 | 21.83% |
| DHL | 4636 | 11.12% |
| Poczta Polska | 4270 | 10.24% |
| GLS | 3038 | 7.29% |
| UPS | 2800 | 6.72% |
| Orlen | 1960 | 4.70% |
| FedEx | 1214 | 2.91% |
| Zabka | 628 | 1.51% |
| Delhivery | 376 | 0.90% |
| Ceska Posta | 322 | 0.77% |
| Raben | 321 | 0.77% |
| Bluedart | 295 | 0.71% |
| Schenker | 231 | 0.55% |
| DTDC | 200 | 0.48% |
Store Launch Timeline
Over the past 12 months, 4,212 new stores were launched in PayU , with the highest activity in 2026-02 (374 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
374 stores launched
354 stores launched
313 stores launched
411 stores launched
426 stores launched
358 stores launched
349 stores launched
377 stores launched
288 stores launched
326 stores launched
325 stores launched
311 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 374 | 8.88% |
| 2026-01 | 354 | 8.40% |
| 2025-12 | 313 | 7.43% |
| 2025-11 | 411 | 9.76% |
| 2025-10 | 426 | 10.11% |
| 2025-09 | 358 | 8.50% |
| 2025-08 | 349 | 8.29% |
| 2025-07 | 377 | 8.95% |
| 2025-06 | 288 | 6.84% |
| 2025-05 | 326 | 7.74% |
| 2025-04 | 325 | 7.72% |
| 2025-03 | 311 | 7.38% |
Active Stores by Launch Year
Currently, 28,159 active stores in PayU are tracked in our database , with the most stores launched in 2026 (730 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
730 active stores
4,011 active stores
2,387 active stores
1,904 active stores
1,685 active stores
1,936 active stores
2,246 active stores
1,605 active stores
1,401 active stores
1,378 active stores
1,026 active stores
874 active stores
906 active stores
1,068 active stores
793 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 730 | 2.59% |
| 2025 | 4011 | 14.24% |
| 2024 | 2387 | 8.48% |
| 2023 | 1904 | 6.76% |
| 2022 | 1685 | 5.98% |
| 2021 | 1936 | 6.88% |
| 2020 | 2246 | 7.98% |
| 2019 | 1605 | 5.70% |
| 2018 | 1401 | 4.98% |
| 2017 | 1378 | 4.89% |
| 2016 | 1026 | 3.64% |
| 2015 | 874 | 3.10% |
| 2014 | 906 | 3.22% |
| 2013 | 1068 | 3.79% |
| 2012 | 793 | 2.82% |
| 2011 | 692 | 2.46% |
| 2010 | 613 | 2.18% |
| 2009 | 588 | 2.09% |
| 2008 | 460 | 1.63% |
| 2007 | 391 | 1.39% |
| 2006 | 297 | 1.05% |
| 2005 | 247 | 0.88% |
| 2004 | 206 | 0.73% |
| 2003 | 191 | 0.68% |
| 2002 | 142 | 0.50% |
| 2001 | 190 | 0.67% |
| 2000 | 92 | 0.33% |
| 1999 | 49 | 0.17% |
| 1998 | 22 | 0.08% |
| 1997 | 18 | 0.06% |
| 1996 | 6 | 0.02% |
| 1995 | 5 | 0.02% |
Geographic Distribution
Poland leads with 73.5% (21,189 AI-verified stores) , followed by India (5.7%) and Colombia (5.2%) .
Base: 28,813 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
21,189 AI-verified stores
1,641 AI-verified stores
1,491 AI-verified stores
901 AI-verified stores
881 AI-verified stores
532 AI-verified stores
331 AI-verified stores
259 AI-verified stores
223 AI-verified stores
213 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 21189 | 73.54% |
| India | 1641 | 5.70% |
| Colombia | 1491 | 5.17% |
| Czechia | 901 | 3.13% |
| Romania | 881 | 3.06% |
| United States | 532 | 1.85% |
| Bulgaria | 331 | 1.15% |
| Germany | 259 | 0.90% |
| Slovakia | 223 | 0.77% |
| Russia | 213 | 0.74% |
| Hungary | 185 | 0.64% |
| United Kingdom | 156 | 0.54% |
| Turkey | 146 | 0.51% |
| South Africa | 136 | 0.47% |
| Spain | 108 | 0.37% |
| France | 99 | 0.34% |
| Mexico | 86 | 0.30% |
| Italy | 83 | 0.29% |
| Sweden | 78 | 0.27% |
| Netherlands | 75 | 0.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Magento - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Furniture & Home Decor
WooCommerce
Shopify - Home & Garden
IdoSell Shop - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 36.4k | 100.00% |
| Emails | 30.3k | 83.09% |
| Phones | 16.8k | 46.07% |
| Ecommerce platform | 35.7k | 98.07% |
| Couriers | 20.9k | 57.34% |
| Payment Providers | 36.4k | 100.00% |
| Categories | 26.1k | 71.52% |
| Social Media | 23.0k | 63.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayU e-commerce landscape:
Analyze 29.9k verified e-commerce stores on PayU - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PayU e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayU e-commerce intelligence?
-
We track 29.9k verified PayU e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.4% among stores with at least one detectable social profile (16,394 stores) , followed by Instagram (30.7%) and YouTube (11.5%) .
Base: 22,955 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,394 stores
13,841 stores
5,204 stores
2,692 stores
2,138 stores
1,727 stores
1,446 stores
977 stores
620 stores
37 stores
Visual Distribution