PayU Payment Provider Usage Database
Explore 28.9k e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 35.7% of stores with physical delivery (10,037 stores) , followed by Custom (17.8%) and Shoper (13.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,037 stores
4,989 stores
3,831 stores
3,028 stores
2,360 stores
741 stores
710 stores
553 stores
503 stores
500 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10037 | 35.74% |
| Custom | 4989 | 17.77% |
| Shoper | 3831 | 13.64% |
| PrestaShop | 3028 | 10.78% |
| Shopify | 2360 | 8.40% |
| ShopGold | 741 | 2.64% |
| IdoSell Shop | 710 | 2.53% |
| Magento | 553 | 1.97% |
| Sellingo | 503 | 1.79% |
| Wix eCommerce | 500 | 1.78% |
| Sky-Shop | 328 | 1.17% |
| Comarch e-Sklep | 142 | 0.51% |
| OpenCart | 127 | 0.45% |
| Shoptet | 125 | 0.45% |
| KQS.store | 108 | 0.38% |
All Stores Distribution
WooCommerce holds 43.2% share of all PayU e-commerce stores (14,047) , with Custom at 15.3% and Shoper at 11.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
14,047 stores
4,989 stores
3,858 stores
3,081 stores
2,392 stores
753 stores
712 stores
583 stores
504 stores
770 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14047 | 43.18% |
| Custom | 4989 | 15.34% |
| Shoper | 3858 | 11.86% |
| PrestaShop | 3081 | 9.47% |
| Shopify | 2392 | 7.35% |
| ShopGold | 753 | 2.31% |
| IdoSell Shop | 712 | 2.19% |
| Magento | 583 | 1.79% |
| Sellingo | 504 | 1.55% |
| Wix eCommerce | 770 | 2.37% |
| Sky-Shop | 328 | 1.01% |
| Comarch e-Sklep | 142 | 0.44% |
| OpenCart | 136 | 0.42% |
| Shoptet | 126 | 0.39% |
| KQS.store | 110 | 0.34% |
Categories Distribution
Clothing & Accessories leads with 18.9% of all stores (4,342 stores) , followed by Health & Beauty (17.1%) and Home & Garden (9.1%) .
Top 10 Categories
4,342 stores
3,929 stores
2,079 stores
2,035 stores
1,626 stores
1,590 stores
1,048 stores
975 stores
965 stores
932 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4342 | 18.93% |
| Health & Beauty | 3929 | 17.13% |
| Home & Garden | 2079 | 9.06% |
| Furniture & Home Decor | 2035 | 8.87% |
| Electronics & Technology | 1626 | 7.09% |
| Food & Beverages | 1590 | 6.93% |
| Jewelry & Watches | 1048 | 4.57% |
| Gifts & Special Occasions | 975 | 4.25% |
| Tools & Hardware | 965 | 4.21% |
| Vehicles & Parts | 932 | 4.06% |
| Sporting Goods & Outdoor Gear | 903 | 3.94% |
| Business & Industrial | 729 | 3.18% |
| Pets & Pet Supplies | 661 | 2.88% |
| Arts & Entertainment | 622 | 2.71% |
| Books & Media | 505 | 2.20% |
Shipping Carriers Distribution
InPost leads with 28.0% among AI-verified physical stores (10,276 stores) , followed by DPD (22.3%) and DHL (11.9%) .
Base: 19,241 AI-verified physical stores with detectable shipping carriers (55.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 10276 | 28.02% |
| DPD | 8187 | 22.33% |
| DHL | 4346 | 11.85% |
| Poczta Polska | 3813 | 10.40% |
| GLS | 2839 | 7.74% |
| UPS | 2754 | 7.51% |
| FedEx | 1147 | 3.13% |
| Orlen | 1120 | 3.05% |
| Delhivery | 454 | 1.24% |
| Bluedart | 387 | 1.06% |
| Zabka | 339 | 0.92% |
| Ceska Posta | 305 | 0.83% |
| Raben | 281 | 0.77% |
| DTDC | 217 | 0.59% |
| TNT | 203 | 0.55% |
Store Launch Timeline
Over the past 12 months, 4,616 new stores were launched in PayU , with the highest activity in 2025-12 (370 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
370 stores launched
455 stores launched
500 stores launched
464 stores launched
406 stores launched
449 stores launched
342 stores launched
365 stores launched
353 stores launched
405 stores launched
357 stores launched
150 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 370 | 8.02% |
| 2025-11 | 455 | 9.86% |
| 2025-10 | 500 | 10.83% |
| 2025-09 | 464 | 10.05% |
| 2025-08 | 406 | 8.80% |
| 2025-07 | 449 | 9.73% |
| 2025-06 | 342 | 7.41% |
| 2025-05 | 365 | 7.91% |
| 2025-04 | 353 | 7.65% |
| 2025-03 | 405 | 8.77% |
| 2025-02 | 357 | 7.73% |
| 2025-01 | 150 | 3.25% |
Active Stores by Launch Year
Currently, 28,874 active stores in PayU are tracked in our database , with the most stores launched in 2025 (4,764 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,764 active stores
2,592 active stores
2,052 active stores
1,788 active stores
2,056 active stores
2,295 active stores
1,635 active stores
1,439 active stores
1,388 active stores
1,035 active stores
901 active stores
899 active stores
1,068 active stores
756 active stores
690 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4764 | 16.50% |
| 2024 | 2592 | 8.98% |
| 2023 | 2052 | 7.11% |
| 2022 | 1788 | 6.19% |
| 2021 | 2056 | 7.12% |
| 2020 | 2295 | 7.95% |
| 2019 | 1635 | 5.66% |
| 2018 | 1439 | 4.98% |
| 2017 | 1388 | 4.81% |
| 2016 | 1035 | 3.58% |
| 2015 | 901 | 3.12% |
| 2014 | 899 | 3.11% |
| 2013 | 1068 | 3.70% |
| 2012 | 756 | 2.62% |
| 2011 | 690 | 2.39% |
| 2010 | 608 | 2.11% |
| 2009 | 617 | 2.14% |
| 2008 | 447 | 1.55% |
| 2007 | 402 | 1.39% |
| 2006 | 296 | 1.03% |
| 2005 | 230 | 0.80% |
| 2004 | 228 | 0.79% |
| 2003 | 179 | 0.62% |
| 2002 | 142 | 0.49% |
| 2001 | 186 | 0.64% |
| 2000 | 93 | 0.32% |
| 1999 | 47 | 0.16% |
| 1998 | 20 | 0.07% |
| 1997 | 14 | 0.05% |
| 1996 | 3 | 0.01% |
| 1995 | 4 | 0.01% |
Geographic Distribution
Poland leads with 72.5% (19,812 AI-verified stores) , followed by India (6.8%) and Colombia (5.3%) .
Base: 27,318 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,812 AI-verified stores
1,858 AI-verified stores
1,443 AI-verified stores
901 AI-verified stores
770 AI-verified stores
460 AI-verified stores
293 AI-verified stores
249 AI-verified stores
223 AI-verified stores
210 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 19812 | 72.52% |
| India | 1858 | 6.80% |
| Colombia | 1443 | 5.28% |
| Czechia | 901 | 3.30% |
| Romania | 770 | 2.82% |
| United States | 460 | 1.68% |
| Bulgaria | 293 | 1.07% |
| Germany | 249 | 0.91% |
| Russia | 223 | 0.82% |
| Slovakia | 210 | 0.77% |
| Hungary | 178 | 0.65% |
| United Kingdom | 153 | 0.56% |
| South Africa | 146 | 0.53% |
| Turkey | 124 | 0.45% |
| Spain | 95 | 0.35% |
| Sweden | 87 | 0.32% |
| Mexico | 83 | 0.30% |
| Italy | 79 | 0.29% |
| France | 77 | 0.28% |
| Netherlands | 77 | 0.28% |
Featured Stores
Discover the strongest performers and newest entrants in PayU's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Home & Garden
Sellingo - Clothing & Accessories
PrestaShop - Vehicles & Parts
Shopify - Baby & Toddler
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.8k | 100.00% |
| Emails | 30.7k | 88.17% |
| Phones | 16.8k | 48.26% |
| Ecommerce platform | 33.6k | 96.56% |
| Couriers | 19.2k | 55.31% |
| Payment Providers | 34.8k | 100.00% |
| Categories | 26.6k | 76.44% |
| Social Media | 23.1k | 66.37% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed PayU E-commerce Database to:
Gain actionable insights into 28.9k physical stores in PayU.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayU online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayU E-commerce Database?
-
Our database covers over 28.9k PayU physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 36.2% among stores with at least one detectable social profile (16,841 stores) , followed by Instagram (30.7%) and YouTube (11.6%) .
Base: 23,088 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,841 stores
14,283 stores
5,383 stores
2,663 stores
2,214 stores
1,869 stores
1,556 stores
1,023 stores
644 stores
42 stores
Visual Distribution