PayU Payment Provider Usage Database
Explore 27.4k verified e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 34.7k domains. 27.4k verified as active stores with physical delivery.
· · Next full refresh: May 2026
27.4k verified active stores out of 34.7k detected · 78.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 36.1% of stores with physical delivery (9,421 stores) , followed by Custom (21.1%) and Shoper (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,421 stores
5,499 stores
3,674 stores
3,266 stores
836 stores
767 stores
494 stores
493 stores
405 stores
336 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9421 | 36.12% |
| Custom | 5499 | 21.08% |
| Shoper | 3674 | 14.08% |
| PrestaShop | 3266 | 12.52% |
| ShopGold | 836 | 3.20% |
| IdoSell Shop | 767 | 2.94% |
| Wix eCommerce | 494 | 1.89% |
| Magento | 493 | 1.89% |
| Sellingo | 405 | 1.55% |
| Sky-Shop | 336 | 1.29% |
| Shopify | 326 | 1.25% |
| OpenCart | 153 | 0.59% |
| RedCart | 144 | 0.55% |
| Shoptet | 139 | 0.53% |
| Comarch e-Sklep | 133 | 0.51% |
All Stores Distribution
WooCommerce holds 45.9% share of all PayU e-commerce stores (14,698) , with Custom at 17.2% and Shoper at 11.6% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
14,698 stores
5,499 stores
3,725 stores
3,383 stores
856 stores
770 stores
862 stores
538 stores
411 stores
337 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14698 | 45.91% |
| Custom | 5499 | 17.18% |
| Shoper | 3725 | 11.64% |
| PrestaShop | 3383 | 10.57% |
| ShopGold | 856 | 2.67% |
| IdoSell Shop | 770 | 2.41% |
| Wix eCommerce | 862 | 2.69% |
| Magento | 538 | 1.68% |
| Sellingo | 411 | 1.28% |
| Sky-Shop | 337 | 1.05% |
| Shopify | 337 | 1.05% |
| OpenCart | 169 | 0.53% |
| RedCart | 150 | 0.47% |
| Shoptet | 144 | 0.45% |
| Comarch e-Sklep | 135 | 0.42% |
Categories Distribution
Clothing & Accessories leads with 15.5% of all stores (3,718 stores) , followed by Health & Beauty (14.5%) and Home & Garden (10.5%) .
Base: 23,935 AI-verified stores with physical delivery and detected product categories (87.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,718 stores
3,467 stores
2,504 stores
1,612 stores
1,557 stores
1,481 stores
1,396 stores
1,338 stores
1,263 stores
1,214 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3718 | 15.53% |
| Health & Beauty | 3467 | 14.49% |
| Home & Garden | 2504 | 10.46% |
| Food & Beverages | 1612 | 6.73% |
| Tools & Hardware | 1557 | 6.51% |
| Sporting Goods & Outdoor Gear | 1481 | 6.19% |
| Electronics & Technology | 1396 | 5.83% |
| Arts & Entertainment | 1338 | 5.59% |
| Furniture & Home Decor | 1263 | 5.28% |
| Business & Industrial | 1214 | 5.07% |
| Vehicles & Parts | 1038 | 4.34% |
| Gifts & Special Occasions | 1021 | 4.27% |
| Toys & Games | 881 | 3.68% |
| Jewelry & Watches | 823 | 3.44% |
| Books & Media | 622 | 2.60% |
Shipping Carriers Distribution
InPost leads with 28.5% among AI-verified physical stores (10,534 stores) , followed by DPD (23.0%) and DHL (11.6%) .
Base: 19,104 AI-verified physical stores with detectable shipping carriers (55.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10,534 stores
8,508 stores
4,291 stores
3,922 stores
2,841 stores
2,591 stores
1,277 stores
1,104 stores
387 stores
316 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 10534 | 28.49% |
| DPD | 8508 | 23.01% |
| DHL | 4291 | 11.61% |
| Poczta Polska | 3922 | 10.61% |
| GLS | 2841 | 7.68% |
| UPS | 2591 | 7.01% |
| Orlen | 1277 | 3.45% |
| FedEx | 1104 | 2.99% |
| Zabka | 387 | 1.05% |
| Ceska Posta | 316 | 0.85% |
| Raben | 312 | 0.84% |
| Delhivery | 263 | 0.71% |
| Schenker | 233 | 0.63% |
| Bluedart | 198 | 0.54% |
| TNT | 196 | 0.53% |
Store Launch Timeline
Over the past 12 months, 3,970 new stores were launched in PayU , with the highest activity in 2026-03 (393 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
393 stores launched
310 stores launched
352 stores launched
272 stores launched
397 stores launched
411 stores launched
359 stores launched
333 stores launched
375 stores launched
300 stores launched
319 stores launched
149 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 393 | 9.90% |
| 2026-02 | 310 | 7.81% |
| 2026-01 | 352 | 8.87% |
| 2025-12 | 272 | 6.85% |
| 2025-11 | 397 | 10.00% |
| 2025-10 | 411 | 10.35% |
| 2025-09 | 359 | 9.04% |
| 2025-08 | 333 | 8.39% |
| 2025-07 | 375 | 9.45% |
| 2025-06 | 300 | 7.56% |
| 2025-05 | 319 | 8.04% |
| 2025-04 | 149 | 3.75% |
Active Stores by Launch Year
Currently, 27,369 active stores in PayU are tracked in our database , with the most stores launched in 2026 (1,058 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,058 active stores
3,806 active stores
2,308 active stores
1,856 active stores
1,531 active stores
1,868 active stores
2,119 active stores
1,521 active stores
1,353 active stores
1,306 active stores
974 active stores
849 active stores
873 active stores
1,006 active stores
777 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1058 | 3.87% |
| 2025 | 3806 | 13.91% |
| 2024 | 2308 | 8.43% |
| 2023 | 1856 | 6.78% |
| 2022 | 1531 | 5.59% |
| 2021 | 1868 | 6.83% |
| 2020 | 2119 | 7.74% |
| 2019 | 1521 | 5.56% |
| 2018 | 1353 | 4.94% |
| 2017 | 1306 | 4.77% |
| 2016 | 974 | 3.56% |
| 2015 | 849 | 3.10% |
| 2014 | 873 | 3.19% |
| 2013 | 1006 | 3.68% |
| 2012 | 777 | 2.84% |
| 2011 | 672 | 2.46% |
| 2010 | 595 | 2.17% |
| 2009 | 585 | 2.14% |
| 2008 | 446 | 1.63% |
| 2007 | 393 | 1.44% |
| 2006 | 312 | 1.14% |
| 2005 | 242 | 0.88% |
| 2004 | 213 | 0.78% |
| 2003 | 184 | 0.67% |
| 2002 | 143 | 0.52% |
| 2001 | 193 | 0.71% |
| 2000 | 92 | 0.34% |
| 1999 | 48 | 0.18% |
| 1998 | 24 | 0.09% |
| 1997 | 17 | 0.06% |
| 1996 | 2 | 0.01% |
| 1995 | 3 | 0.01% |
Geographic Distribution
Poland leads with 73.2% (19,023 AI-verified stores) , followed by India (4.6%) and Colombia (4.1%) .
Base: 25,971 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,023 AI-verified stores
1,189 AI-verified stores
1,060 AI-verified stores
921 AI-verified stores
868 AI-verified stores
606 AI-verified stores
449 AI-verified stores
278 AI-verified stores
223 AI-verified stores
178 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 19023 | 73.25% |
| India | 1189 | 4.58% |
| Colombia | 1060 | 4.08% |
| Romania | 921 | 3.55% |
| Czechia | 868 | 3.34% |
| United States | 606 | 2.33% |
| Bulgaria | 449 | 1.73% |
| Germany | 278 | 1.07% |
| Slovakia | 223 | 0.86% |
| Hungary | 178 | 0.69% |
| United Kingdom | 160 | 0.62% |
| South Africa | 138 | 0.53% |
| Spain | 138 | 0.53% |
| Turkey | 136 | 0.52% |
| Russia | 127 | 0.49% |
| Sweden | 110 | 0.42% |
| France | 103 | 0.40% |
| Italy | 94 | 0.36% |
| Mexico | 92 | 0.35% |
| Netherlands | 78 | 0.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Magento - Clothing & Accessories
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Vehicles & Parts
Custom - Health & Beauty
WooCommerce - Office Supplies
Shoper - Clothing & Accessories
Sellingo - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.7k | 100.00% |
| Emails | 29.7k | 85.54% |
| Phones | 16.4k | 47.14% |
| Ecommerce platform | 33.7k | 97.09% |
| Couriers | 19.1k | 54.98% |
| Payment Providers | 34.7k | 100.00% |
| Categories | 25.5k | 73.27% |
| Social Media | 22.8k | 65.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayU e-commerce landscape:
Analyze 27.4k verified e-commerce stores on PayU - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PayU e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayU e-commerce intelligence?
-
We track 27.4k verified PayU e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.9% among stores with at least one detectable social profile (15,824 stores) , followed by Instagram (30.6%) and YouTube (11.4%) .
Base: 22,838 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,824 stores
13,130 stores
4,879 stores
2,527 stores
1,863 stores
1,642 stores
1,411 stores
978 stores
592 stores
36 stores
Visual Distribution