Online Stores Using PayU
Explore 42.1k verified e-commerce stores with PayU detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 57.4k domains. 42.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
42.1k verified active stores out of 57.4k detected · 73.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 39.6% of stores with physical delivery (16,670 stores) , followed by Custom (16.6%) and Shopify (10.3%) .
Base: 42,126 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,670 stores
6,995 stores
4,343 stores
4,305 stores
3,994 stores
942 stores
879 stores
829 stores
455 stores
421 stores
Visual Distribution
16,670 stores
6,995 stores
4,343 stores
4,305 stores
3,994 stores
942 stores
879 stores
829 stores
455 stores
421 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 16670 | 39.57% |
| Custom | 6995 | 16.60% |
| Shopify | 4343 | 10.31% |
| PrestaShop | 4305 | 10.22% |
| Shoper | 3994 | 9.48% |
| Magento | 942 | 2.24% |
| ShopGold | 879 | 2.09% |
| IdoSell Shop | 829 | 1.97% |
| Wix eCommerce | 455 | 1.08% |
| OpenCart | 421 | 1.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 46.6% share of detected PayU e-commerce signals (26,737) , with Custom at 12.5% and Shopify at 7.9% (October 2026) .
Base: 57,351 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
26,737 websites
7,162 websites
4,548 websites
4,961 websites
4,151 websites
1,019 websites
912 websites
852 websites
871 websites
469 websites
Visual Distribution
26,737 websites
7,162 websites
4,548 websites
4,961 websites
4,151 websites
1,019 websites
912 websites
852 websites
871 websites
469 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 26737 | 46.62% |
| Custom | 7162 | 12.49% |
| Shopify | 4548 | 7.93% |
| PrestaShop | 4961 | 8.65% |
| Shoper | 4151 | 7.24% |
| Magento | 1019 | 1.78% |
| ShopGold | 912 | 1.59% |
| IdoSell Shop | 852 | 1.49% |
| Wix eCommerce | 871 | 1.52% |
| OpenCart | 469 | 0.82% |
Categories Distribution
Clothing & Accessories stores with 14.9% of all stores (6,294 stores) , followed by Health & Beauty (13.5%) and Home & Garden (8.8%) .
Base: 42,126 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,294 stores
5,707 stores
3,687 stores
2,805 stores
2,139 stores
2,118 stores
2,090 stores
1,895 stores
1,787 stores
1,716 stores
Visual Distribution
6,294 stores
5,707 stores
3,687 stores
2,805 stores
2,139 stores
2,118 stores
2,090 stores
1,895 stores
1,787 stores
1,716 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6294 | 14.94% |
| Health & Beauty | 5707 | 13.55% |
| Home & Garden | 3687 | 8.75% |
| Food & Beverages | 2805 | 6.66% |
| Tools & Hardware | 2139 | 5.08% |
| Electronics & Technology | 2118 | 5.03% |
| Sporting Goods & Outdoor Gear | 2090 | 4.96% |
| Furniture & Home Decor | 1895 | 4.50% |
| Business & Industrial | 1787 | 4.24% |
| Arts & Entertainment | 1716 | 4.07% |
Shipping Carriers Distribution
InPost accounts for 30.3% of displayed detection occurrences (18,118 occurrences) , followed by DPD (20.9%) and Poczta Polska (13.9%) .
Base: 59,803 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
18,118 occurrences
12,479 occurrences
8,325 occurrences
6,775 occurrences
3,871 occurrences
3,010 occurrences
2,867 occurrences
2,472 occurrences
945 occurrences
941 occurrences
Visual Distribution
18,118 occurrences
12,479 occurrences
8,325 occurrences
6,775 occurrences
3,871 occurrences
3,010 occurrences
2,867 occurrences
2,472 occurrences
945 occurrences
941 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 18118 | 30.30% |
| DPD | 12479 | 20.87% |
| Poczta Polska | 8325 | 13.92% |
| DHL | 6775 | 11.33% |
| GLS | 3871 | 6.47% |
| UPS | 3010 | 5.03% |
| Orlen | 2867 | 4.79% |
| FedEx | 2472 | 4.13% |
| Delhivery | 945 | 1.58% |
| Servientrega | 941 | 1.57% |
Store Launch Timeline
Over the past 12 months, 5,808 new stores were launched in PayU , with the highest activity in 2026-09 (543 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
543 stores launched
562 stores launched
599 stores launched
520 stores launched
474 stores launched
476 stores launched
515 stores launched
508 stores launched
532 stores launched
464 stores launched
504 stores launched
111 stores launched
Monthly Trend
9.3% of last 12 months
9.7% of last 12 months
10.3% of last 12 months
9.0% of last 12 months
8.2% of last 12 months
8.2% of last 12 months
8.9% of last 12 months
8.7% of last 12 months
9.2% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 543 | 9.35% |
| 2026-08 | 562 | 9.68% |
| 2026-07 | 599 | 10.31% |
| 2026-06 | 520 | 8.95% |
| 2026-05 | 474 | 8.16% |
| 2026-04 | 476 | 8.20% |
| 2026-03 | 515 | 8.87% |
| 2026-02 | 508 | 8.75% |
| 2026-01 | 532 | 9.16% |
| 2025-12 | 464 | 7.99% |
| 2025-11 | 504 | 8.68% |
| 2025-10 | 111 | 1.91% |
Active Stores by Launch Year
Currently, 41,819 active stores in PayU are tracked in our database , with the most stores launched in 2026 (4,876 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,876 active stores
4,839 active stores
3,338 active stores
2,627 active stores
2,263 active stores
2,726 active stores
3,016 active stores
2,167 active stores
2,026 active stores
1,858 active stores
1,372 active stores
1,238 active stores
1,195 active stores
1,456 active stores
1,061 active stores
Distribution by Launch Year
11.7% of tracked active stores
11.6% of tracked active stores
8.0% of tracked active stores
6.3% of tracked active stores
5.4% of tracked active stores
6.5% of tracked active stores
7.2% of tracked active stores
5.2% of tracked active stores
4.8% of tracked active stores
4.4% of tracked active stores
3.3% of tracked active stores
3.0% of tracked active stores
2.9% of tracked active stores
3.5% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4876 | 11.66% |
| 2025 | 4839 | 11.57% |
| 2024 | 3338 | 7.98% |
| 2023 | 2627 | 6.28% |
| 2022 | 2263 | 5.41% |
| 2021 | 2726 | 6.52% |
| 2020 | 3016 | 7.21% |
| 2019 | 2167 | 5.18% |
| 2018 | 2026 | 4.84% |
| 2017 | 1858 | 4.44% |
| 2016 | 1372 | 3.28% |
| 2015 | 1238 | 2.96% |
| 2014 | 1195 | 2.86% |
| 2013 | 1456 | 3.48% |
| 2012 | 1061 | 2.54% |
Geographic Distribution
Poland stores with 61.2% (25,794 active verified stores) , followed by India (12.2%) and Colombia (8.8%) .
Base: 42,126 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
25,794 active verified stores
5,144 active verified stores
3,719 active verified stores
1,230 active verified stores
1,132 active verified stores
516 active verified stores
455 active verified stores
394 active verified stores
299 active verified stores
241 active verified stores
Visual Distribution
25,794 active verified stores
5,144 active verified stores
3,719 active verified stores
1,230 active verified stores
1,132 active verified stores
516 active verified stores
455 active verified stores
394 active verified stores
299 active verified stores
241 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 25794 | 61.23% |
| India | 5144 | 12.21% |
| Colombia | 3719 | 8.83% |
| Romania | 1230 | 2.92% |
| Czechia | 1132 | 2.69% |
| United States | 516 | 1.22% |
| Bulgaria | 455 | 1.08% |
| Germany | 394 | 0.94% |
| Slovakia | 299 | 0.71% |
| Hungary | 241 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Electronics & Technology
Custom - Home & Garden
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Shopify - Health & Beauty
Shopify - Baby & Toddler
WooCommerce - Home & Garden
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 57.4k | 100.00% |
| Emails | 49.7k | 86.74% |
| Phones | 45.3k | 78.92% |
| Ecommerce platform | 54.4k | 94.93% |
| Couriers | 34.6k | 60.35% |
| Payment Providers | 57.4k | 100.00% |
| Categories | 41.4k | 72.18% |
| Social Media | 38.6k | 67.28% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayU e-commerce landscape:
Analyze 42.1k verified e-commerce stores on PayU - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayU e-commerce intelligence?
-
We track 42.1k verified PayU e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.7% of displayed detection occurrences (24,564 occurrences) , followed by Instagram (30.5%) and YouTube (11.9%) .
Base: 70,854 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,564 occurrences
21,588 occurrences
8,450 occurrences
4,435 occurrences
3,242 occurrences
2,702 occurrences
2,490 occurrences
1,955 occurrences
1,370 occurrences
58 occurrences
Visual Distribution
24,564 occurrences
21,588 occurrences
8,450 occurrences
4,435 occurrences
3,242 occurrences
2,702 occurrences
2,490 occurrences
1,955 occurrences
1,370 occurrences
58 occurrences