PayU Payment Provider Usage Database
Explore 31.1k e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 31.9% of stores with physical delivery (9,801 stores) , followed by WooCommerce (30.8%) and Shoper (12.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,801 stores
9,455 stores
3,758 stores
2,774 stores
2,036 stores
687 stores
481 stores
450 stores
422 stores
302 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 9801 | 31.93% |
| WooCommerce | 9455 | 30.81% |
| Shoper | 3758 | 12.24% |
| PrestaShop | 2774 | 9.04% |
| Shopify | 2036 | 6.63% |
| IdoSell Shop | 687 | 2.24% |
| Magento | 481 | 1.57% |
| Wix eCommerce | 450 | 1.47% |
| Sellingo | 422 | 1.37% |
| Sky-Shop | 302 | 0.98% |
| 1C-Bitrix | 129 | 0.42% |
| Shoptet | 116 | 0.38% |
| OpenCart | 105 | 0.34% |
| KQS.store | 102 | 0.33% |
| Upgates | 74 | 0.24% |
All Stores Distribution
Custom holds 27.9% share of all PayU e-commerce stores (9,801) , with WooCommerce at 36.6% and Shoper at 11.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
9,801 stores
12,856 stores
3,933 stores
2,963 stores
2,108 stores
713 stores
550 stores
704 stores
556 stores
324 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 9801 | 27.92% |
| WooCommerce | 12856 | 36.62% |
| Shoper | 3933 | 11.20% |
| PrestaShop | 2963 | 8.44% |
| Shopify | 2108 | 6.00% |
| IdoSell Shop | 713 | 2.03% |
| Magento | 550 | 1.57% |
| Wix eCommerce | 704 | 2.01% |
| Sellingo | 556 | 1.58% |
| Sky-Shop | 324 | 0.92% |
| 1C-Bitrix | 152 | 0.43% |
| Shoptet | 120 | 0.34% |
| OpenCart | 121 | 0.34% |
| KQS.store | 118 | 0.34% |
| Upgates | 88 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 18.3% of all stores (4,129 stores) , followed by Health & Beauty (17.7%) and Home & Garden (8.8%) .
Top 10 Categories
4,129 stores
4,004 stores
1,982 stores
1,981 stores
1,543 stores
1,506 stores
986 stores
982 stores
964 stores
896 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4129 | 18.30% |
| Health & Beauty | 4004 | 17.74% |
| Home & Garden | 1982 | 8.78% |
| Furniture & Home Decor | 1981 | 8.78% |
| Electronics & Technology | 1543 | 6.84% |
| Food & Beverages | 1506 | 6.67% |
| Jewelry & Watches | 986 | 4.37% |
| Gifts & Special Occasions | 982 | 4.35% |
| Tools & Hardware | 964 | 4.27% |
| Sporting Goods & Outdoor Gear | 896 | 3.97% |
| Vehicles & Parts | 895 | 3.97% |
| Business & Industrial | 723 | 3.20% |
| Arts & Entertainment | 667 | 2.96% |
| Books & Media | 657 | 2.91% |
| Pets & Pet Supplies | 652 | 2.89% |
Shipping Carriers Distribution
InPost leads with 28.3% among AI-verified physical stores (9,607 stores) , followed by DPD (22.6%) and DHL (11.7%) .
Base: 18,804 AI-verified physical stores with detectable shipping carriers (50.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 9607 | 28.34% |
| DPD | 7662 | 22.61% |
| DHL | 3960 | 11.68% |
| Poczta Polska | 3580 | 10.56% |
| GLS | 2595 | 7.66% |
| UPS | 2541 | 7.50% |
| Orlen | 1045 | 3.08% |
| FedEx | 1045 | 3.08% |
| Delhivery | 338 | 1.00% |
| Zabka | 328 | 0.97% |
| Bluedart | 292 | 0.86% |
| Ceska Posta | 285 | 0.84% |
| Raben | 266 | 0.78% |
| TNT | 180 | 0.53% |
| Hermes | 171 | 0.50% |
Store Launch Timeline
Over the past 12 months, 4,815 new stores were launched in PayU , with the highest activity in 2025-10 (559 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
559 stores launched
536 stores launched
448 stores launched
475 stores launched
375 stores launched
414 stores launched
372 stores launched
438 stores launched
404 stores launched
348 stores launched
299 stores launched
147 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 559 | 11.61% |
| 2025-09 | 536 | 11.13% |
| 2025-08 | 448 | 9.30% |
| 2025-07 | 475 | 9.87% |
| 2025-06 | 375 | 7.79% |
| 2025-05 | 414 | 8.60% |
| 2025-04 | 372 | 7.73% |
| 2025-03 | 438 | 9.10% |
| 2025-02 | 404 | 8.39% |
| 2025-01 | 348 | 7.23% |
| 2024-12 | 299 | 6.21% |
| 2024-11 | 147 | 3.05% |
Active Stores by Launch Year
Currently, 31,099 active stores in PayU are tracked in our database , with the most stores launched in 2025 (4,380 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,380 active stores
3,317 active stores
2,471 active stores
2,118 active stores
2,776 active stores
2,557 active stores
1,604 active stores
1,464 active stores
1,393 active stores
1,088 active stores
915 active stores
931 active stores
1,107 active stores
763 active stores
709 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4380 | 14.08% |
| 2024 | 3317 | 10.67% |
| 2023 | 2471 | 7.95% |
| 2022 | 2118 | 6.81% |
| 2021 | 2776 | 8.93% |
| 2020 | 2557 | 8.22% |
| 2019 | 1604 | 5.16% |
| 2018 | 1464 | 4.71% |
| 2017 | 1393 | 4.48% |
| 2016 | 1088 | 3.50% |
| 2015 | 915 | 2.94% |
| 2014 | 931 | 2.99% |
| 2013 | 1107 | 3.56% |
| 2012 | 763 | 2.45% |
| 2011 | 709 | 2.28% |
| 2010 | 598 | 1.92% |
| 2009 | 614 | 1.97% |
| 2008 | 451 | 1.45% |
| 2007 | 390 | 1.25% |
| 2006 | 297 | 0.96% |
| 2005 | 230 | 0.74% |
| 2004 | 222 | 0.71% |
| 2003 | 189 | 0.61% |
| 2002 | 142 | 0.46% |
| 2001 | 188 | 0.60% |
| 2000 | 98 | 0.32% |
| 1999 | 47 | 0.15% |
| 1998 | 21 | 0.07% |
| 1997 | 12 | 0.04% |
| 1996 | 3 | 0.01% |
| 1995 | 4 | 0.01% |
Geographic Distribution
Poland leads with 70.2% (19,269 AI-verified stores) , followed by India (5.8%) and Colombia (5.5%) .
Base: 27,463 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
19,269 AI-verified stores
1,587 AI-verified stores
1,512 AI-verified stores
837 AI-verified stores
675 AI-verified stores
576 AI-verified stores
555 AI-verified stores
420 AI-verified stores
304 AI-verified stores
217 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 19269 | 70.16% |
| India | 1587 | 5.78% |
| Colombia | 1512 | 5.51% |
| Czechia | 837 | 3.05% |
| Romania | 675 | 2.46% |
| United States | 576 | 2.10% |
| Bulgaria | 555 | 2.02% |
| Ireland | 420 | 1.53% |
| Russia | 304 | 1.11% |
| Spain | 217 | 0.79% |
| Slovakia | 203 | 0.74% |
| Germany | 183 | 0.67% |
| Hungary | 175 | 0.64% |
| United Kingdom | 174 | 0.63% |
| Turkey | 170 | 0.62% |
| South Africa | 165 | 0.60% |
| Mexico | 140 | 0.51% |
| Sweden | 132 | 0.48% |
| France | 88 | 0.32% |
| Peru | 81 | 0.29% |
Featured Stores
Discover the strongest performers and newest entrants in PayU's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom
Shopify — Jewelry & Watches
WooCommerce — Home & Garden
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 37.0k | 100.00% |
| Emails | 30.5k | 82.31% |
| Phones | 16.8k | 45.44% |
| Ecommerce platform | 35.7k | 96.46% |
| Couriers | 18.8k | 50.78% |
| Payment Providers | 37.0k | 100.00% |
| Categories | 26.2k | 70.63% |
| Social Media | 22.6k | 60.99% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed PayU E-commerce Database to:
Gain actionable insights into 31.1k physical stores in PayU.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayU online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayU E-commerce Database?
-
Our database covers over 31.1k PayU physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.8% among stores with at least one detectable social profile (16,439 stores) , followed by Instagram (30.6%) and YouTube (11.6%) .
Base: 22,585 stores with any detectable social profile (61.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,439 stores
14,047 stores
5,298 stores
2,599 stores
2,031 stores
1,905 stores
1,452 stores
1,300 stores
760 stores
36 stores
Visual Distribution