PayU Stores: E-commerce Sites Accepting PayU

Explore 26.3k verified e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 33.4k domains. 26.3k verified as active stores with physical delivery.

Verified stores
26.3k
active stores with physical delivery
Top country
Poland
18,642 verified stores
Top carrier signal
InPost
10,338 stores detected
Top category
Clothing & Accessories
3,455 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

26.3k verified active stores out of 33.4k detected · 78.7% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 36.9% of stores with physical delivery (9,226 stores) , followed by Custom (20.8%) and Shoper (14.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,226 stores

Custom 20.8%

5,208 stores

Shoper 14.1%

3,535 stores

3,165 stores

827 stores

765 stores

468 stores

462 stores

320 stores

288 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in PayU
Platform Stores with Physical Delivery Percentage
WooCommerce 9226 36.91%
Custom 5208 20.84%
Shoper 3535 14.14%
PrestaShop 3165 12.66%
ShopGold 827 3.31%
IdoSell Shop 765 3.06%
Magento 468 1.87%
Wix eCommerce 462 1.85%
Sky-Shop 320 1.28%
Sellingo 288 1.15%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 46.8% share of all PayU e-commerce stores (14,417) , with Custom at 16.9% and Shoper at 11.6% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

14,417 stores

Custom 16.9%

5,208 stores

Shoper 11.6%

3,585 stores

3,293 stores

848 stores

767 stores

506 stores

805 stores

321 stores

292 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in PayU
Platform Total Stores Percentage
WooCommerce 14417 46.79%
Custom 5208 16.90%
Shoper 3585 11.64%
PrestaShop 3293 10.69%
ShopGold 848 2.75%
IdoSell Shop 767 2.49%
Magento 506 1.64%
Wix eCommerce 805 2.61%
Sky-Shop 321 1.04%
Sellingo 292 0.95%

Categories Distribution

Clothing & Accessories stores with 15.0% of all stores (3,455 stores) , followed by Health & Beauty (14.4%) and Home & Garden (10.6%) .

Base: 23,014 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.0%

3,455 stores

Health & Beauty 14.4%

3,312 stores

Home & Garden 10.6%

2,444 stores

Food & Beverages 6.7%

1,545 stores

Tools & Hardware 6.5%

1,502 stores

Sporting Goods & Outdoor Gear 6.3%

1,455 stores

Electronics & Technology 5.9%

1,354 stores

Arts & Entertainment 5.5%

1,265 stores

Furniture & Home Decor 5.2%

1,208 stores

Business & Industrial 5.1%

1,172 stores

Visual Distribution

Distribution of top 10 PayU store categories (June 2026)
Distribution of categories in PayU e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3455 15.01%
Health & Beauty 3312 14.39%
Home & Garden 2444 10.62%
Food & Beverages 1545 6.71%
Tools & Hardware 1502 6.53%
Sporting Goods & Outdoor Gear 1455 6.32%
Electronics & Technology 1354 5.88%
Arts & Entertainment 1265 5.50%
Furniture & Home Decor 1208 5.25%
Business & Industrial 1172 5.09%

Shipping Carriers Distribution

InPost stores with 28.8% among AI-verified physical stores (10,338 stores) , followed by DPD (23.1%) and DHL (11.7%) .

Base: 18,612 AI-verified physical stores with detectable shipping carriers (55.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 28.8%

10,338 stores

DPD 23.1%

8,317 stores

DHL 11.7%

4,187 stores

3,730 stores

GLS 7.6%

2,739 stores

UPS 6.8%

2,433 stores

Orlen 3.5%

1,243 stores

FedEx 3.1%

1,103 stores

Zabka 1.1%

380 stores

Raben 0.9%

306 stores

Visual Distribution

Distribution of top 10 PayU shipping carriers (June 2026)
Distribution of shipping carriers in PayU e-commerce stores
Shipping Carrier Store Count Market Share
InPost 10338 28.77%
DPD 8317 23.15%
DHL 4187 11.65%
Poczta Polska 3730 10.38%
GLS 2739 7.62%
UPS 2433 6.77%
Orlen 1243 3.46%
FedEx 1103 3.07%
Zabka 380 1.06%
Raben 306 0.85%

Store Launch Timeline

Over the past 12 months, 3,508 new stores were launched in PayU , with the highest activity in 2026-05 (288 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.2%

288 stores launched

2026-04 7.4%

258 stores launched

2026-03 8.7%

306 stores launched

2026-02 7.6%

265 stores launched

2026-01 9.0%

314 stores launched

2025-12 6.6%

233 stores launched

2025-11 10.0%

350 stores launched

2025-10 10.6%

373 stores launched

2025-09 9.5%

334 stores launched

2025-08 8.7%

304 stores launched

2025-07 10.1%

353 stores launched

2025-06 3.7%

130 stores launched

Monthly Trend

Monthly store launches in PayU (June 2026)
Monthly store launches in PayU over the past 12 months
Month Stores Launched Percentage
2026-05 288 8.21%
2026-04 258 7.35%
2026-03 306 8.72%
2026-02 265 7.55%
2026-01 314 8.95%
2025-12 233 6.64%
2025-11 350 9.98%
2025-10 373 10.63%
2025-09 334 9.52%
2025-08 304 8.67%
2025-07 353 10.06%
2025-06 130 3.71%

Active Stores by Launch Year

Currently, 26,244 active stores in PayU are tracked in our database , with the most stores launched in 2026 (1,453 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.5%

1,453 active stores

2025 12.6%

3,319 active stores

2024 8.0%

2,108 active stores

2023 6.4%

1,687 active stores

2022 5.5%

1,445 active stores

2021 6.7%

1,749 active stores

2020 7.6%

2,007 active stores

2019 5.6%

1,478 active stores

2018 4.9%

1,290 active stores

2017 4.8%

1,272 active stores

2016 3.5%

931 active stores

2015 3.2%

844 active stores

2014 3.2%

848 active stores

2013 3.8%

1,005 active stores

2012 2.9%

754 active stores

Distribution by Launch Year

Active stores in PayU by original launch year (June 2026)
Active stores in PayU by launch year
Launch Year Active Stores Percentage
2026 1453 5.54%
2025 3319 12.65%
2024 2108 8.03%
2023 1687 6.43%
2022 1445 5.51%
2021 1749 6.66%
2020 2007 7.65%
2019 1478 5.63%
2018 1290 4.92%
2017 1272 4.85%
2016 931 3.55%
2015 844 3.22%
2014 848 3.23%
2013 1005 3.83%
2012 754 2.87%

Social Media Usage

Facebook stores with 36.9% among stores with at least one detectable social profile (15,295 stores) , followed by Instagram (30.6%) and YouTube (11.5%) .

Base: 22,016 stores with any detectable social profile (66.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.9%

15,295 stores

Instagram 30.6%

12,683 stores

YouTube 11.5%

4,787 stores

TikTok 6.0%

2,497 stores

Pinterest 4.3%

1,804 stores

Twitter 3.6%

1,500 stores

LinkedIn 3.3%

1,370 stores

WhatsApp 2.3%

938 stores

X 1.4%

587 stores

Vimeo 0.1%

35 stores

Visual Distribution

Distribution of social media platforms in PayU (June 2026)
Distribution of social media platforms in PayU e-commerce stores
Social Platform Store Count Market Share
Facebook 15295 36.86%
Instagram 12683 30.56%
YouTube 4787 11.54%
TikTok 2497 6.02%
Pinterest 1804 4.35%
Twitter 1500 3.61%
LinkedIn 1370 3.30%
WhatsApp 938 2.26%
X 587 1.41%
Vimeo 35 0.08%

Geographic Distribution

Poland stores with 74.2% (18,642 AI-verified stores) , followed by India (4.5%) and Colombia (4.1%) .

Base: 25,131 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 74.2%

18,642 AI-verified stores

India 4.5%

1,135 AI-verified stores

1,021 AI-verified stores

873 AI-verified stores

841 AI-verified stores

509 AI-verified stores

400 AI-verified stores

254 AI-verified stores

206 AI-verified stores

166 AI-verified stores

Visual Distribution

Geographic distribution of stores using PayU (June 2026)
Geographic distribution of stores using PayU
Country AI-Verified Store Count Market Share
Poland 18642 74.18%
India 1135 4.52%
Colombia 1021 4.06%
Romania 873 3.47%
Czechia 841 3.35%
United States 509 2.03%
Bulgaria 400 1.59%
Germany 254 1.01%
Slovakia 206 0.82%
Hungary 166 0.66%

Data Coverage

Field Rows count Coverage
Website 33.4k 100.00%
Emails 28.6k 85.82%
Phones 25.0k 74.98%
Ecommerce platform 32.4k 97.07%
Couriers 18.6k 55.77%
Payment Providers 33.4k 100.00%
Categories 24.5k 73.33%
Social Media 22.0k 65.97%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

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  • Competitive landscape monitoring
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Market Intelligence

Understand the PayU e-commerce landscape:

Analyze 26.3k verified e-commerce stores on PayU - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PayU e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PayU e-commerce intelligence?

We track 26.3k verified PayU e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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