PayU Payment Provider Usage Database
Explore 33.0k e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 32.8% of stores with physical delivery (10,531 stores) , followed by Custom (27.8%) and Shoper (11.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,531 stores
8,938 stores
3,778 stores
2,973 stores
2,213 stores
741 stores
708 stores
514 stores
493 stores
435 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10531 | 32.76% |
| Custom | 8938 | 27.80% |
| Shoper | 3778 | 11.75% |
| PrestaShop | 2973 | 9.25% |
| Shopify | 2213 | 6.88% |
| ShopGold | 741 | 2.31% |
| IdoSell Shop | 708 | 2.20% |
| Magento | 514 | 1.60% |
| Wix eCommerce | 493 | 1.53% |
| Sellingo | 435 | 1.35% |
| Sky-Shop | 318 | 0.99% |
| 1C-Bitrix | 134 | 0.42% |
| Comarch e-Sklep | 131 | 0.41% |
| OpenCart | 123 | 0.38% |
| Shoptet | 117 | 0.36% |
All Stores Distribution
WooCommerce holds 38.8% share of all PayU e-commerce stores (14,231) , with Custom at 24.4% and Shoper at 10.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
14,231 stores
8,938 stores
3,892 stores
3,102 stores
2,313 stores
780 stores
720 stores
581 stores
786 stores
460 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14231 | 38.79% |
| Custom | 8938 | 24.36% |
| Shoper | 3892 | 10.61% |
| PrestaShop | 3102 | 8.46% |
| Shopify | 2313 | 6.31% |
| ShopGold | 780 | 2.13% |
| IdoSell Shop | 720 | 1.96% |
| Magento | 581 | 1.58% |
| Wix eCommerce | 786 | 2.14% |
| Sellingo | 460 | 1.25% |
| Sky-Shop | 330 | 0.90% |
| 1C-Bitrix | 152 | 0.41% |
| Comarch e-Sklep | 140 | 0.38% |
| OpenCart | 137 | 0.37% |
| Shoptet | 123 | 0.34% |
Categories Distribution
Clothing & Accessories leads with 18.2% of all stores (4,317 stores) , followed by Health & Beauty (17.8%) and Home & Garden (8.9%) .
Top 10 Categories
4,317 stores
4,228 stores
2,122 stores
2,039 stores
1,642 stores
1,638 stores
1,054 stores
1,035 stores
984 stores
958 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4317 | 18.16% |
| Health & Beauty | 4228 | 17.79% |
| Home & Garden | 2122 | 8.93% |
| Furniture & Home Decor | 2039 | 8.58% |
| Electronics & Technology | 1642 | 6.91% |
| Food & Beverages | 1638 | 6.89% |
| Jewelry & Watches | 1054 | 4.43% |
| Gifts & Special Occasions | 1035 | 4.35% |
| Tools & Hardware | 984 | 4.14% |
| Vehicles & Parts | 958 | 4.03% |
| Sporting Goods & Outdoor Gear | 925 | 3.89% |
| Business & Industrial | 765 | 3.22% |
| Arts & Entertainment | 695 | 2.92% |
| Books & Media | 689 | 2.90% |
| Pets & Pet Supplies | 675 | 2.84% |
Shipping Carriers Distribution
InPost leads with 28.2% among AI-verified physical stores (10,149 stores) , followed by DPD (22.5%) and DHL (11.7%) .
Base: 19,402 AI-verified physical stores with detectable shipping carriers (49.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| InPost | 10149 | 28.23% |
| DPD | 8103 | 22.54% |
| DHL | 4207 | 11.70% |
| Poczta Polska | 3750 | 10.43% |
| GLS | 2716 | 7.55% |
| UPS | 2659 | 7.40% |
| FedEx | 1142 | 3.18% |
| Orlen | 1119 | 3.11% |
| Delhivery | 425 | 1.18% |
| Bluedart | 359 | 1.00% |
| Zabka | 353 | 0.98% |
| Ceska Posta | 287 | 0.80% |
| Raben | 282 | 0.78% |
| DTDC | 203 | 0.56% |
| TNT | 200 | 0.56% |
Store Launch Timeline
Over the past 12 months, 5,060 new stores were launched in PayU , with the highest activity in 2025-11 (540 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
540 stores launched
540 stores launched
507 stores launched
433 stores launched
481 stores launched
378 stores launched
416 stores launched
395 stores launched
458 stores launched
405 stores launched
360 stores launched
147 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 540 | 10.67% |
| 2025-10 | 540 | 10.67% |
| 2025-09 | 507 | 10.02% |
| 2025-08 | 433 | 8.56% |
| 2025-07 | 481 | 9.51% |
| 2025-06 | 378 | 7.47% |
| 2025-05 | 416 | 8.22% |
| 2025-04 | 395 | 7.81% |
| 2025-03 | 458 | 9.05% |
| 2025-02 | 405 | 8.00% |
| 2025-01 | 360 | 7.11% |
| 2024-12 | 147 | 2.91% |
Active Stores by Launch Year
Currently, 32,963 active stores in PayU are tracked in our database , with the most stores launched in 2025 (4,913 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,913 active stores
3,554 active stores
2,620 active stores
2,264 active stores
2,921 active stores
2,728 active stores
1,729 active stores
1,544 active stores
1,469 active stores
1,102 active stores
939 active stores
946 active stores
1,110 active stores
783 active stores
715 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4913 | 14.90% |
| 2024 | 3554 | 10.78% |
| 2023 | 2620 | 7.95% |
| 2022 | 2264 | 6.87% |
| 2021 | 2921 | 8.86% |
| 2020 | 2728 | 8.28% |
| 2019 | 1729 | 5.25% |
| 2018 | 1544 | 4.68% |
| 2017 | 1469 | 4.46% |
| 2016 | 1102 | 3.34% |
| 2015 | 939 | 2.85% |
| 2014 | 946 | 2.87% |
| 2013 | 1110 | 3.37% |
| 2012 | 783 | 2.38% |
| 2011 | 715 | 2.17% |
| 2010 | 617 | 1.87% |
| 2009 | 628 | 1.91% |
| 2008 | 460 | 1.40% |
| 2007 | 401 | 1.22% |
| 2006 | 316 | 0.96% |
| 2005 | 244 | 0.74% |
| 2004 | 235 | 0.71% |
| 2003 | 192 | 0.58% |
| 2002 | 158 | 0.48% |
| 2001 | 190 | 0.58% |
| 2000 | 95 | 0.29% |
| 1999 | 49 | 0.15% |
| 1998 | 21 | 0.06% |
| 1997 | 13 | 0.04% |
| 1996 | 3 | 0.01% |
| 1995 | 4 | 0.01% |
Geographic Distribution
Poland leads with 66.0% (20,347 AI-verified stores) , followed by Ireland (7.1%) and India (5.9%) .
Base: 30,824 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
20,347 AI-verified stores
2,190 AI-verified stores
1,820 AI-verified stores
1,601 AI-verified stores
854 AI-verified stores
768 AI-verified stores
631 AI-verified stores
535 AI-verified stores
316 AI-verified stores
226 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 20347 | 66.01% |
| Ireland | 2190 | 7.10% |
| India | 1820 | 5.90% |
| Colombia | 1601 | 5.19% |
| Czechia | 854 | 2.77% |
| Romania | 768 | 2.49% |
| United States | 631 | 2.05% |
| Bulgaria | 535 | 1.74% |
| Russia | 316 | 1.03% |
| Spain | 226 | 0.73% |
| Slovakia | 205 | 0.67% |
| Germany | 188 | 0.61% |
| Hungary | 186 | 0.60% |
| United Kingdom | 180 | 0.58% |
| Turkey | 170 | 0.55% |
| South Africa | 169 | 0.55% |
| Mexico | 138 | 0.45% |
| Sweden | 132 | 0.43% |
| France | 85 | 0.28% |
| Peru | 83 | 0.27% |
Featured Stores
Discover the strongest performers and newest entrants in PayU's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Wix eCommerce — Health & Beauty
Sellingo — Clothing & Accessories
Custom
Custom
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.9k | 100.00% |
| Emails | 31.9k | 82.08% |
| Phones | 17.3k | 44.47% |
| Ecommerce platform | 37.7k | 97.01% |
| Couriers | 19.4k | 49.91% |
| Payment Providers | 38.9k | 100.00% |
| Categories | 27.5k | 70.79% |
| Social Media | 24.4k | 62.69% |
Starter Package
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Maximize Your ROI
Use our detailed PayU E-commerce Database to:
Gain actionable insights into 33.0k physical stores in PayU.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayU online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayU E-commerce Database?
-
Our database covers over 33.0k PayU physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.9% among stores with at least one detectable social profile (17,963 stores) , followed by Instagram (30.5%) and YouTube (11.6%) .
Base: 24,370 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,963 stores
15,277 stores
5,803 stores
2,904 stores
2,233 stores
2,130 stores
1,711 stores
1,354 stores
661 stores
45 stores
Visual Distribution