PayU Stores: E-commerce Sites Accepting PayU

Explore 27.5k verified e-commerce stores accepting PayU. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 34.9k domains. 27.5k verified as active stores with physical delivery.

Verified stores
27.5k
active stores with physical delivery
Top country
Poland
19,265 verified stores
Top carrier signal
InPost
10,654 stores detected
Top category
Clothing & Accessories
3,712 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

27.5k verified active stores out of 34.9k detected · 78.8% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 36.4% of stores with physical delivery (9,533 stores) , followed by Custom (20.8%) and Shoper (14.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,533 stores

Custom 20.8%

5,455 stores

Shoper 14.1%

3,694 stores

3,265 stores

835 stores

768 stores

498 stores

491 stores

390 stores

374 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in PayU
Platform Stores with Physical Delivery Percentage
WooCommerce 9533 36.38%
Custom 5455 20.82%
Shoper 3694 14.10%
PrestaShop 3265 12.46%
ShopGold 835 3.19%
IdoSell Shop 768 2.93%
Wix eCommerce 498 1.90%
Magento 491 1.87%
Sellingo 390 1.49%
Shopify 374 1.43%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 46.1% share of all PayU e-commerce stores (14,828) , with Custom at 17.0% and Shoper at 11.6% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

14,828 stores

Custom 17.0%

5,455 stores

Shoper 11.6%

3,744 stores

3,389 stores

854 stores

770 stores

851 stores

532 stores

396 stores

386 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in PayU
Platform Total Stores Percentage
WooCommerce 14828 46.13%
Custom 5455 16.97%
Shoper 3744 11.65%
PrestaShop 3389 10.54%
ShopGold 854 2.66%
IdoSell Shop 770 2.40%
Wix eCommerce 851 2.65%
Magento 532 1.66%
Sellingo 396 1.23%
Shopify 386 1.20%

Categories Distribution

Clothing & Accessories stores with 15.4% of all stores (3,712 stores) , followed by Health & Beauty (14.6%) and Home & Garden (10.5%) .

Base: 24,057 AI-verified stores with physical delivery and detected product categories (87.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.4%

3,712 stores

Health & Beauty 14.6%

3,523 stores

Home & Garden 10.5%

2,517 stores

Food & Beverages 6.7%

1,616 stores

Tools & Hardware 6.5%

1,571 stores

Sporting Goods & Outdoor Gear 6.2%

1,481 stores

Electronics & Technology 5.8%

1,406 stores

Arts & Entertainment 5.6%

1,341 stores

Furniture & Home Decor 5.3%

1,277 stores

Business & Industrial 5.1%

1,217 stores

Visual Distribution

Distribution of top 10 PayU store categories (May 2026)
Distribution of categories in PayU e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3712 15.43%
Health & Beauty 3523 14.64%
Home & Garden 2517 10.46%
Food & Beverages 1616 6.72%
Tools & Hardware 1571 6.53%
Sporting Goods & Outdoor Gear 1481 6.16%
Electronics & Technology 1406 5.84%
Arts & Entertainment 1341 5.57%
Furniture & Home Decor 1277 5.31%
Business & Industrial 1217 5.06%

Shipping Carriers Distribution

InPost stores with 28.7% among AI-verified physical stores (10,654 stores) , followed by DPD (23.1%) and DHL (11.6%) .

Base: 19,265 AI-verified physical stores with detectable shipping carriers (55.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 28.7%

10,654 stores

DPD 23.1%

8,572 stores

DHL 11.6%

4,318 stores

3,909 stores

GLS 7.6%

2,828 stores

UPS 6.9%

2,583 stores

Orlen 3.4%

1,281 stores

FedEx 3.0%

1,115 stores

Zabka 1.1%

392 stores

315 stores

Visual Distribution

Distribution of top 10 PayU shipping carriers (May 2026)
Distribution of shipping carriers in PayU e-commerce stores
Shipping Carrier Store Count Market Share
InPost 10654 28.66%
DPD 8572 23.06%
DHL 4318 11.62%
Poczta Polska 3909 10.51%
GLS 2828 7.61%
UPS 2583 6.95%
Orlen 1281 3.45%
FedEx 1115 3.00%
Zabka 392 1.05%
Ceska Posta 315 0.85%

Store Launch Timeline

Over the past 12 months, 3,918 new stores were launched in PayU , with the highest activity in 2026-04 (352 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 9.0%

352 stores launched

2026-03 9.4%

367 stores launched

2026-02 7.9%

308 stores launched

2026-01 8.7%

339 stores launched

2025-12 6.9%

269 stores launched

2025-11 9.7%

381 stores launched

2025-10 10.2%

399 stores launched

2025-09 9.0%

353 stores launched

2025-08 8.3%

327 stores launched

2025-07 9.4%

370 stores launched

2025-06 7.4%

291 stores launched

2025-05 4.1%

162 stores launched

Monthly Trend

Monthly store launches in PayU (May 2026)
Monthly store launches in PayU over the past 12 months
Month Stores Launched Percentage
2026-04 352 8.98%
2026-03 367 9.37%
2026-02 308 7.86%
2026-01 339 8.65%
2025-12 269 6.87%
2025-11 381 9.72%
2025-10 399 10.18%
2025-09 353 9.01%
2025-08 327 8.35%
2025-07 370 9.44%
2025-06 291 7.43%
2025-05 162 4.13%

Active Stores by Launch Year

Currently, 27,500 active stores in PayU are tracked in our database , with the most stores launched in 2026 (1,393 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.1%

1,393 active stores

2025 13.5%

3,718 active stores

2024 8.3%

2,279 active stores

2023 6.7%

1,835 active stores

2022 5.5%

1,521 active stores

2021 6.8%

1,865 active stores

2020 7.6%

2,103 active stores

2019 5.5%

1,511 active stores

2018 4.9%

1,339 active stores

2017 4.7%

1,303 active stores

2016 3.5%

973 active stores

2015 3.1%

856 active stores

2014 3.2%

876 active stores

2013 3.6%

1,003 active stores

2012 2.8%

778 active stores

Distribution by Launch Year

Active stores in PayU by original launch year (May 2026)
Active stores in PayU by launch year
Launch Year Active Stores Percentage
2026 1393 5.07%
2025 3718 13.52%
2024 2279 8.29%
2023 1835 6.67%
2022 1521 5.53%
2021 1865 6.78%
2020 2103 7.65%
2019 1511 5.49%
2018 1339 4.87%
2017 1303 4.74%
2016 973 3.54%
2015 856 3.11%
2014 876 3.19%
2013 1003 3.65%
2012 778 2.83%

Social Media Usage

Facebook stores with 36.9% among stores with at least one detectable social profile (15,935 stores) , followed by Instagram (30.7%) and YouTube (11.4%) .

Base: 22,962 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.9%

15,935 stores

Instagram 30.7%

13,262 stores

YouTube 11.4%

4,928 stores

TikTok 6.0%

2,600 stores

Pinterest 4.4%

1,883 stores

Twitter 3.7%

1,599 stores

LinkedIn 3.2%

1,401 stores

WhatsApp 2.3%

986 stores

X 1.4%

604 stores

Vimeo 0.1%

34 stores

Visual Distribution

Distribution of social media platforms in PayU (May 2026)
Distribution of social media platforms in PayU e-commerce stores
Social Platform Store Count Market Share
Facebook 15935 36.86%
Instagram 13262 30.68%
YouTube 4928 11.40%
TikTok 2600 6.01%
Pinterest 1883 4.36%
Twitter 1599 3.70%
LinkedIn 1401 3.24%
WhatsApp 986 2.28%
X 604 1.40%
Vimeo 34 0.08%

Geographic Distribution

Poland stores with 73.3% (19,265 AI-verified stores) , followed by India (4.7%) and Colombia (4.5%) .

Base: 26,289 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 73.3%

19,265 AI-verified stores

India 4.7%

1,232 AI-verified stores

1,173 AI-verified stores

933 AI-verified stores

865 AI-verified stores

556 AI-verified stores

450 AI-verified stores

266 AI-verified stores

213 AI-verified stores

167 AI-verified stores

Visual Distribution

Geographic distribution of stores using PayU (May 2026)
Geographic distribution of stores using PayU
Country AI-Verified Store Count Market Share
Poland 19265 73.28%
India 1232 4.69%
Colombia 1173 4.46%
Romania 933 3.55%
Czechia 865 3.29%
United States 556 2.11%
Bulgaria 450 1.71%
Germany 266 1.01%
Slovakia 213 0.81%
Hungary 167 0.64%

Data Coverage

Field Rows count Coverage
Website 34.9k 100.00%
Emails 29.9k 85.73%
Phones 26.2k 74.98%
Ecommerce platform 33.9k 96.98%
Couriers 19.3k 55.16%
Payment Providers 34.9k 100.00%
Categories 25.6k 73.25%
Social Media 23.0k 65.75%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

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  • Competitive landscape monitoring
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Market Intelligence

Understand the PayU e-commerce landscape:

Analyze 27.5k verified e-commerce stores on PayU - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PayU e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PayU e-commerce intelligence?

We track 27.5k verified PayU e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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