InPost Shipping Carrier Usage Database

Explore 41.2k e-commerce stores shipping with InPost. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 31.6% of stores with physical delivery (12,882 stores) , followed by Shoper (22.6%) and Custom (16.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

12,882 stores

Shoper 22.6%

9,237 stores

Custom 16.4%

6,682 stores

4,143 stores

2,575 stores

2,364 stores

1,203 stores

776 stores

302 stores

236 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in InPost
Platform Stores with Physical Delivery Percentage
WooCommerce 12882 31.57%
Shoper 9237 22.64%
Custom 6682 16.38%
PrestaShop 4143 10.15%
IdoSell Shop 2575 6.31%
Shopify 2364 5.79%
Sky-Shop 1203 2.95%
Sellingo 776 1.90%
Magento 302 0.74%
Wix eCommerce 236 0.58%
KQS.store 149 0.37%
OpenCart 102 0.25%
Quick.Cart 65 0.16%
Shoptet 48 0.12%
AptusShop 40 0.10%

All Stores Distribution

WooCommerce holds 33.1% share of all InPost e-commerce stores (14,300) , with Shoper at 21.9% and Custom at 15.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

14,300 stores

Shoper 21.9%

9,484 stores

Custom 15.5%

6,682 stores

4,285 stores

2,654 stores

2,455 stores

1,280 stores

1,006 stores

328 stores

307 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in InPost
Platform Total Stores Percentage
WooCommerce 14300 33.08%
Shoper 9484 21.94%
Custom 6682 15.46%
PrestaShop 4285 9.91%
IdoSell Shop 2654 6.14%
Shopify 2455 5.68%
Sky-Shop 1280 2.96%
Sellingo 1006 2.33%
Magento 328 0.76%
Wix eCommerce 307 0.71%
KQS.store 169 0.39%
OpenCart 111 0.26%
Quick.Cart 78 0.18%
Shoptet 49 0.11%
AptusShop 43 0.10%

Categories Distribution

Clothing & Accessories leads with 20.9% of all stores (7,074 stores) , followed by Health & Beauty (17.9%) and Home & Garden (8.4%) .

Top 10 Categories

Clothing & Accessories 20.9%

7,074 stores

Health & Beauty 17.9%

6,032 stores

Home & Garden 8.4%

2,821 stores

Food & Beverages 7.2%

2,436 stores

Electronics & Technology 6.5%

2,180 stores

Jewelry & Watches 5.6%

1,880 stores

Gifts & Special Occasions 4.9%

1,640 stores

Tools & Hardware 4.6%

1,550 stores

Sporting Goods & Outdoor Gear 4.0%

1,363 stores

Pets & Pet Supplies 4.0%

1,343 stores

Visual Distribution

Distribution of top 10 InPost store categories (November 2025)
Distribution of categories in InPost e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7074 20.95%
Health & Beauty 6032 17.86%
Home & Garden 2821 8.35%
Food & Beverages 2436 7.21%
Electronics & Technology 2180 6.46%
Jewelry & Watches 1880 5.57%
Gifts & Special Occasions 1640 4.86%
Tools & Hardware 1550 4.59%
Sporting Goods & Outdoor Gear 1363 4.04%
Pets & Pet Supplies 1343 3.98%
Vehicles & Parts 1309 3.88%
Furniture & Home Decor 1252 3.71%
Arts & Entertainment 1012 3.00%
Toys & Games 961 2.85%
Books & Media 918 2.72%

Payment Providers Distribution

BLIK leads with 15.4% among AI-verified physical stores (14,043 stores) , followed by Przelewy24 (15.4%) and MasterCard (14.4%) .

Base: 36,506 AI-verified physical stores with detectable payment providers (80.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

BLIK 15.4%

14,043 stores

14,035 stores

13,091 stores

PayU 10.5%

9,607 stores

8,489 stores

7,037 stores

5,935 stores

5,437 stores

PayPo 5.9%

5,398 stores

Tpay 2.2%

2,010 stores

Visual Distribution

Distribution of top 10 InPost payment providers (November 2025)
Distribution of payment providers in InPost e-commerce stores
Payment Provider Store Count Market Share
BLIK 14043 15.40%
Przelewy24 14035 15.39%
MasterCard 13091 14.35%
PayU 9607 10.53%
PayPal 8489 9.31%
Google Pay 7037 7.72%
Apple Pay 5935 6.51%
PayPro 5437 5.96%
PayPo 5398 5.92%
Tpay 2010 2.20%
Klarna 1459 1.60%
VISA 1332 1.46%
Stripe Connect 1311 1.44%
DotPay 1157 1.27%
Twisto 861 0.94%

Store Launch Timeline

Over the past 12 months, 7,205 new stores were launched in InPost , with the highest activity in 2025-10 (763 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.6%

763 stores launched

2025-09 10.1%

728 stores launched

2025-08 8.1%

584 stores launched

2025-07 9.0%

651 stores launched

2025-06 7.6%

550 stores launched

2025-05 8.7%

626 stores launched

2025-04 8.1%

586 stores launched

2025-03 9.7%

696 stores launched

2025-02 9.0%

647 stores launched

2025-01 8.8%

636 stores launched

2024-12 6.3%

457 stores launched

2024-11 3.9%

281 stores launched

Monthly Trend

Monthly store launches in InPost (November 2025)
Monthly store launches in InPost over the past 12 months
Month Stores Launched Percentage
2025-10 763 10.59%
2025-09 728 10.10%
2025-08 584 8.11%
2025-07 651 9.04%
2025-06 550 7.63%
2025-05 626 8.69%
2025-04 586 8.13%
2025-03 696 9.66%
2025-02 647 8.98%
2025-01 636 8.83%
2024-12 457 6.34%
2024-11 281 3.90%

Active Stores by Launch Year

Currently, 41,099 active stores in InPost are tracked in our database , with the most stores launched in 2025 (6,479 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.8%

6,479 active stores

2024 10.7%

4,405 active stores

2023 8.2%

3,378 active stores

2022 6.3%

2,580 active stores

2021 7.8%

3,210 active stores

2020 7.8%

3,209 active stores

2019 5.4%

2,225 active stores

2018 4.7%

1,950 active stores

2017 4.2%

1,714 active stores

2016 3.4%

1,415 active stores

2015 3.0%

1,230 active stores

2014 2.9%

1,191 active stores

2013 3.6%

1,485 active stores

2012 2.3%

955 active stores

2011 2.2%

903 active stores

Distribution by Launch Year

Active stores in InPost by original launch year (November 2025)
Active stores in InPost by launch year
Launch Year Active Stores Percentage
2025 6479 15.76%
2024 4405 10.72%
2023 3378 8.22%
2022 2580 6.28%
2021 3210 7.81%
2020 3209 7.81%
2019 2225 5.41%
2018 1950 4.74%
2017 1714 4.17%
2016 1415 3.44%
2015 1230 2.99%
2014 1191 2.90%
2013 1485 3.61%
2012 955 2.32%
2011 903 2.20%
2010 838 2.04%
2009 770 1.87%
2008 671 1.63%
2007 539 1.31%
2006 401 0.98%
2005 318 0.77%
2004 282 0.69%
2003 257 0.63%
2002 170 0.41%
2001 254 0.62%
2000 140 0.34%
1999 75 0.18%
1998 33 0.08%
1997 17 0.04%
1996 5 0.01%

Social Media Usage

Facebook leads with 38.9% among stores with at least one detectable social profile (22,408 stores) , followed by Instagram (34.0%) and YouTube (9.9%) .

Base: 27,330 stores with any detectable social profile (60.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.9%

22,408 stores

Instagram 34.0%

19,566 stores

YouTube 9.9%

5,730 stores

TikTok 7.2%

4,158 stores

Pinterest 3.7%

2,149 stores

Twitter 2.2%

1,240 stores

LinkedIn 2.2%

1,239 stores

X 1.2%

665 stores

WhatsApp 0.7%

418 stores

Behance 0.1%

46 stores

Visual Distribution

Distribution of social media platforms in InPost (November 2025)
Distribution of social media platforms in InPost e-commerce stores
Social Platform Store Count Market Share
Facebook 22408 38.89%
Instagram 19566 33.96%
YouTube 5730 9.94%
TikTok 4158 7.22%
Pinterest 2149 3.73%
Twitter 1240 2.15%
LinkedIn 1239 2.15%
X 665 1.15%
WhatsApp 418 0.73%
Behance 46 0.08%

Geographic Distribution

Poland leads with 95.4% (38,743 AI-verified stores) , followed by Italy (0.9%) and Spain (0.8%) .

Base: 40,611 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 95.4%

38,743 AI-verified stores

Italy 0.9%

369 AI-verified stores

Spain 0.8%

313 AI-verified stores

279 AI-verified stores

137 AI-verified stores

104 AI-verified stores

93 AI-verified stores

87 AI-verified stores

82 AI-verified stores

59 AI-verified stores

Visual Distribution

Geographic distribution of stores using InPost (November 2025)
Geographic distribution of stores using InPost
Country AI-Verified Store Count Market Share
Poland 38743 95.40%
Italy 369 0.91%
Spain 313 0.77%
United Kingdom 279 0.69%
Czechia 137 0.34%
Germany 104 0.26%
Russia 93 0.23%
France 87 0.21%
Ukraine 82 0.20%
United States 59 0.15%
Slovakia 53 0.13%
Portugal 46 0.11%
Netherlands 45 0.11%
Hong Kong 39 0.10%
Hungary 38 0.09%
Romania 30 0.07%
Sweden 26 0.06%
Lithuania 25 0.06%
India 23 0.06%
Ireland 20 0.05%

Dataset Coverage

Field Rows count Coverage
Website 45.2k 100.00%
Emails 41.2k 91.07%
Phones 22.3k 49.41%
Ecommerce platform 43.7k 96.54%
Couriers 45.2k 100.00%
Payment Providers 36.5k 80.71%
Categories 37.2k 82.23%
Social Media 27.3k 60.42%

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Frequently Asked Questions

What data is included in the InPost E-commerce Database?

Our database covers over 41.2k InPost physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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