Sellingo Market Share & Real Store Usage

Explore 970.0 verified e-commerce stores built on Sellingo. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 994.0 domains. 970.0 verified as active stores with physical delivery.

Verified stores
970.0
active stores with physical delivery
Top country
Poland
962 verified stores
Top payment signal
Tpay
489 stores detected
Top carrier signal
InPost
689 stores detected
Top category
Clothing & Accessories
209 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

970.0 verified active stores out of 994.0 detected · 97.6% verification rate

Categories Distribution

Clothing & Accessories stores with 25.1% of all stores (209 stores) , followed by Home & Garden (9.5%) and Health & Beauty (8.8%) .

Base: 833 AI-verified stores with physical delivery and detected product categories (85.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 25.1%

209 stores

Home & Garden 9.5%

79 stores

Health & Beauty 8.8%

73 stores

Food & Beverages 7.3%

61 stores

Arts & Entertainment 6.8%

57 stores

Electronics & Technology 5.6%

47 stores

Tools & Hardware 5.5%

46 stores

Gifts & Special Occasions 4.7%

39 stores

Toys & Games 4.2%

35 stores

Sporting Goods & Outdoor Gear 4.2%

35 stores

Visual Distribution

Distribution of top 10 Sellingo store categories (May 2026)
Distribution of categories in Sellingo e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 209 25.09%
Home & Garden 79 9.48%
Health & Beauty 73 8.76%
Food & Beverages 61 7.32%
Arts & Entertainment 57 6.84%
Electronics & Technology 47 5.64%
Tools & Hardware 46 5.52%
Gifts & Special Occasions 39 4.68%
Toys & Games 35 4.20%
Sporting Goods & Outdoor Gear 35 4.20%

Payment Providers Distribution

Tpay stores with 24.4% among AI-verified physical stores (489 stores) , followed by Przelewy24 (22.4%) and PayU (19.4%) .

Base: 760 AI-verified physical stores with detectable payment providers (76.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Tpay 24.4%

489 stores

449 stores

PayU 19.4%

390 stores

DotPay 15.8%

317 stores

BLIK 7.2%

144 stores

53 stores

52 stores

34 stores

PayPo 1.0%

20 stores

14 stores

Visual Distribution

Distribution of top 10 Sellingo payment providers (May 2026)
Distribution of payment providers in Sellingo e-commerce stores
Payment Provider Store Count Market Share
Tpay 489 24.35%
Przelewy24 449 22.36%
PayU 390 19.42%
DotPay 317 15.79%
BLIK 144 7.17%
PayPal 53 2.64%
MasterCard 52 2.59%
PayPro 34 1.69%
PayPo 20 1.00%
Google Pay 14 0.70%

Shipping Carriers Distribution

InPost stores with 25.4% among AI-verified physical stores (689 stores) , followed by DPD (17.9%) and Poczta Polska (14.7%) .

Base: 766 AI-verified physical stores with detectable shipping carriers (77.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 25.4%

689 stores

DPD 17.9%

487 stores

399 stores

DHL 14.5%

393 stores

GLS 11.8%

320 stores

UPS 11.6%

316 stores

Orlen 2.2%

61 stores

FedEx 0.6%

16 stores

Geis 0.4%

10 stores

Raben 0.3%

7 stores

Visual Distribution

Distribution of top 10 Sellingo shipping carriers (May 2026)
Distribution of shipping carriers in Sellingo e-commerce stores
Shipping Carrier Store Count Market Share
InPost 689 25.37%
DPD 487 17.93%
Poczta Polska 399 14.69%
DHL 393 14.47%
GLS 320 11.78%
UPS 316 11.63%
Orlen 61 2.25%
FedEx 16 0.59%
Geis 10 0.37%
Raben 7 0.26%

Store Launch Timeline

Over the past 12 months, 233 new stores were launched in Sellingo , with the highest activity in 2026-04 (31 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 13.3%

31 stores launched

2026-03 9.9%

23 stores launched

2026-02 5.6%

13 stores launched

2026-01 8.2%

19 stores launched

2025-12 3.9%

9 stores launched

2025-11 13.7%

32 stores launched

2025-10 18.0%

42 stores launched

2025-09 16.3%

38 stores launched

2025-08 2.1%

5 stores launched

2025-07 4.3%

10 stores launched

2025-06 2.6%

6 stores launched

2025-05 2.1%

5 stores launched

Monthly Trend

Monthly store launches in Sellingo (May 2026)
Monthly store launches in Sellingo over the past 12 months
Month Stores Launched Percentage
2026-04 31 13.30%
2026-03 23 9.87%
2026-02 13 5.58%
2026-01 19 8.15%
2025-12 9 3.86%
2025-11 32 13.73%
2025-10 42 18.03%
2025-09 38 16.31%
2025-08 5 2.15%
2025-07 10 4.29%
2025-06 6 2.58%
2025-05 5 2.15%

Active Stores by Launch Year

Currently, 970 active stores in Sellingo are tracked in our database , with the most stores launched in 2026 (90 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.3%

90 active stores

2025 19.2%

186 active stores

2024 8.0%

78 active stores

2023 7.3%

71 active stores

2022 7.5%

73 active stores

2021 8.0%

78 active stores

2020 11.3%

110 active stores

2019 6.0%

58 active stores

2018 4.6%

45 active stores

2017 3.0%

29 active stores

2016 2.3%

22 active stores

2015 2.1%

20 active stores

2014 1.1%

11 active stores

2013 2.2%

21 active stores

2012 1.0%

10 active stores

Distribution by Launch Year

Active stores in Sellingo by original launch year (May 2026)
Active stores in Sellingo by launch year
Launch Year Active Stores Percentage
2026 90 9.28%
2025 186 19.18%
2024 78 8.04%
2023 71 7.32%
2022 73 7.53%
2021 78 8.04%
2020 110 11.34%
2019 58 5.98%
2018 45 4.64%
2017 29 2.99%
2016 22 2.27%
2015 20 2.06%
2014 11 1.13%
2013 21 2.16%
2012 10 1.03%

Social Media Usage

Facebook stores with 43.7% among stores with at least one detectable social profile (491 stores) , followed by Instagram (29.3%) and YouTube (11.1%) .

Base: 532 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 43.7%

491 stores

Instagram 29.3%

329 stores

YouTube 11.1%

125 stores

TikTok 9.2%

103 stores

Pinterest 3.6%

40 stores

LinkedIn 1.7%

19 stores

Twitter 1.1%

12 stores

X 0.4%

4 stores

Visual Distribution

Distribution of social media platforms in Sellingo (May 2026)
Distribution of social media platforms in Sellingo e-commerce stores
Social Platform Store Count Market Share
Facebook 491 43.72%
Instagram 329 29.30%
YouTube 125 11.13%
TikTok 103 9.17%
Pinterest 40 3.56%
LinkedIn 19 1.69%
Twitter 12 1.07%
X 4 0.36%

Geographic Distribution

Poland stores with 99.2% (962 AI-verified stores) , followed by Germany (0.4%) and France (0.1%) .

Base: 970 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Poland 99.2%

962 AI-verified stores

4 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Sellingo (May 2026)
Geographic distribution of stores using Sellingo
Country AI-Verified Store Count Market Share
Poland 962 99.18%
Germany 4 0.41%
France 1 0.10%
Czechia 1 0.10%
Hungary 1 0.10%
Romania 1 0.10%

Data Coverage

Field Rows count Coverage
Website 994.0 100.00%
Emails 921.0 92.66%
Phones 553.0 55.63%
Ecommerce platform 994.0 100.00%
Couriers 766.0 77.06%
Payment Providers 760.0 76.46%
Categories 867.0 87.22%
Social Media 532.0 53.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Sellingo e-commerce landscape:

Analyze 970.0 verified e-commerce stores on Sellingo - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Sellingo e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Sellingo e-commerce intelligence?

We track 970.0 verified Sellingo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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