Hungary E-commerce Database
Explore 55.9k e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 35.7% of stores with physical delivery (19,661 stores) , followed by Custom (22.2%) and Unas (13.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,661 stores
12,223 stores
7,651 stores
6,692 stores
4,814 stores
1,192 stores
1,172 stores
605 stores
559 stores
466 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 19661 | 35.72% |
| Custom | 12223 | 22.21% |
| Unas | 7651 | 13.90% |
| Shopify | 6692 | 12.16% |
| Shoprenter | 4814 | 8.75% |
| OpenCart | 1192 | 2.17% |
| PrestaShop | 1172 | 2.13% |
| Shoptet | 605 | 1.10% |
| Magento | 559 | 1.02% |
| Wix eCommerce | 466 | 0.85% |
All Stores Distribution
WooCommerce holds 48.6% share of all Hungary e-commerce stores (35,931) , with Custom at 16.5% and Unas at 11.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
35,931 stores
12,223 stores
8,189 stores
6,872 stores
4,878 stores
1,381 stores
1,218 stores
617 stores
652 stores
1,914 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 35931 | 48.64% |
| Custom | 12223 | 16.55% |
| Unas | 8189 | 11.08% |
| Shopify | 6872 | 9.30% |
| Shoprenter | 4878 | 6.60% |
| OpenCart | 1381 | 1.87% |
| PrestaShop | 1218 | 1.65% |
| Shoptet | 617 | 0.84% |
| Magento | 652 | 0.88% |
| Wix eCommerce | 1914 | 2.59% |
Categories Distribution
Health & Beauty leads with 17.9% of all stores (7,283 stores) , followed by Clothing & Accessories (13.1%) and Food & Beverages (10.2%) .
Top 10 Categories
7,283 stores
5,338 stores
4,127 stores
3,754 stores
3,706 stores
2,606 stores
2,225 stores
1,831 stores
1,804 stores
1,787 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 7283 | 17.92% |
| Clothing & Accessories | 5338 | 13.14% |
| Food & Beverages | 4127 | 10.16% |
| Electronics & Technology | 3754 | 9.24% |
| Home & Garden | 3706 | 9.12% |
| Tools & Hardware | 2606 | 6.41% |
| Furniture & Home Decor | 2225 | 5.48% |
| Vehicles & Parts | 1831 | 4.51% |
| Gifts & Special Occasions | 1804 | 4.44% |
| Jewelry & Watches | 1787 | 4.40% |
| Sporting Goods & Outdoor Gear | 1468 | 3.61% |
| Business & Industrial | 1416 | 3.48% |
| Pets & Pet Supplies | 1274 | 3.14% |
| Toys & Games | 1031 | 2.54% |
| Arts & Entertainment | 983 | 2.42% |
Payment Providers Distribution
PayPal leads with 20.0% among AI-verified physical stores (3,933 stores) , followed by Bolt (17.8%) and MasterCard (16.1%) .
Base: 12,174 AI-verified physical stores with detectable payment providers (21.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,933 stores
3,490 stores
3,166 stores
2,265 stores
1,682 stores
1,448 stores
1,006 stores
976 stores
686 stores
247 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3933 | 20.04% |
| Bolt | 3490 | 17.78% |
| MasterCard | 3166 | 16.13% |
| Stripe Connect | 2265 | 11.54% |
| VISA | 1682 | 8.57% |
| American Express | 1448 | 7.38% |
| Apple Pay | 1006 | 5.13% |
| Google Pay | 976 | 4.97% |
| JCB | 686 | 3.49% |
| UnionPay | 247 | 1.26% |
| Klarna | 202 | 1.03% |
| PayU | 178 | 0.91% |
| BitCoin | 129 | 0.66% |
| Bancontact | 122 | 0.62% |
| Paddle | 99 | 0.50% |
Shipping Carriers Distribution
GLS leads with 47.3% among AI-verified physical stores (15,913 stores) , followed by Magyar Posta (32.7%) and DPD (10.5%) .
Base: 22,908 AI-verified physical stores with detectable shipping carriers (41.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15913 | 47.32% |
| Magyar Posta | 11011 | 32.75% |
| DPD | 3517 | 10.46% |
| UPS | 931 | 2.77% |
| DHL | 799 | 2.38% |
| TNT | 358 | 1.06% |
| FedEx | 342 | 1.02% |
| Hermes | 228 | 0.68% |
| Speedy | 133 | 0.40% |
| USPS | 121 | 0.36% |
| Blue Star | 66 | 0.20% |
| TCS | 61 | 0.18% |
| Schenker | 50 | 0.15% |
| ASM | 48 | 0.14% |
| Raben | 47 | 0.14% |
Store Launch Timeline
Over the past 12 months, 10,885 new stores were launched in Hungary , with the highest activity in 2025-12 (887 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
887 stores launched
1,025 stores launched
1,013 stores launched
972 stores launched
840 stores launched
1,026 stores launched
935 stores launched
1,101 stores launched
822 stores launched
954 stores launched
863 stores launched
447 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 887 | 8.15% |
| 2025-11 | 1025 | 9.42% |
| 2025-10 | 1013 | 9.31% |
| 2025-09 | 972 | 8.93% |
| 2025-08 | 840 | 7.72% |
| 2025-07 | 1026 | 9.43% |
| 2025-06 | 935 | 8.59% |
| 2025-05 | 1101 | 10.11% |
| 2025-04 | 822 | 7.55% |
| 2025-03 | 954 | 8.76% |
| 2025-02 | 863 | 7.93% |
| 2025-01 | 447 | 4.11% |
Active Stores by Launch Year
Currently, 55,663 active stores in Hungary are tracked in our database , with the most stores launched in 2025 (11,229 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,229 active stores
5,607 active stores
4,429 active stores
3,534 active stores
4,611 active stores
4,178 active stores
2,917 active stores
2,867 active stores
2,591 active stores
1,434 active stores
1,117 active stores
1,072 active stores
1,377 active stores
1,051 active stores
1,169 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11229 | 20.17% |
| 2024 | 5607 | 10.07% |
| 2023 | 4429 | 7.96% |
| 2022 | 3534 | 6.35% |
| 2021 | 4611 | 8.28% |
| 2020 | 4178 | 7.51% |
| 2019 | 2917 | 5.24% |
| 2018 | 2867 | 5.15% |
| 2017 | 2591 | 4.65% |
| 2016 | 1434 | 2.58% |
| 2015 | 1117 | 2.01% |
| 2014 | 1072 | 1.93% |
| 2013 | 1377 | 2.47% |
| 2012 | 1051 | 1.89% |
| 2011 | 1169 | 2.10% |
| 2010 | 1038 | 1.86% |
| 2009 | 913 | 1.64% |
| 2008 | 780 | 1.40% |
| 2007 | 1011 | 1.82% |
| 2006 | 407 | 0.73% |
| 2005 | 223 | 0.40% |
| 2004 | 614 | 1.10% |
| 2003 | 562 | 1.01% |
| 2002 | 295 | 0.53% |
| 2001 | 466 | 0.84% |
| 2000 | 75 | 0.13% |
| 1999 | 55 | 0.10% |
| 1998 | 38 | 0.07% |
| 1997 | 1 | 0.00% |
| 1996 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Hungary's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Toys & Games
Shopify
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Custom - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.9k | 100.00% |
| Emails | 40.8k | 72.92% |
| Phones | 24.1k | 43.07% |
| Ecommerce platform | 55.9k | 100.00% |
| Couriers | 22.9k | 40.99% |
| Payment Providers | 12.2k | 21.78% |
| Categories | 43.3k | 77.42% |
| Social Media | 35.1k | 62.86% |
Starter Package
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Maximize Your ROI
Use our detailed Hungary E-commerce Database to:
Gain actionable insights into 55.9k physical stores in Hungary.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hungary online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hungary E-commerce Database?
-
Our database covers over 55.9k Hungary physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 38.6% among stores with at least one detectable social profile (33,439 stores) , followed by Instagram (26.3%) and YouTube (12.8%) .
Base: 35,132 stores with any detectable social profile (62.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
33,439 stores
22,784 stores
11,126 stores
7,042 stores
5,874 stores
3,027 stores
1,849 stores
960 stores
401 stores
82 stores
Visual Distribution