Hungary E-commerce Database
Explore 50.5k verified e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 75.3k with e-commerce signals. 50.5k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.1% of stores with physical delivery (16,491 stores) , followed by Custom (26.2%) and Unas (13.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,491 stores
13,060 stores
6,809 stores
5,326 stores
4,502 stores
1,082 stores
1,012 stores
576 stores
538 stores
368 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 16491 | 33.14% |
| Custom | 13060 | 26.24% |
| Unas | 6809 | 13.68% |
| Shopify | 5326 | 10.70% |
| Shoprenter | 4502 | 9.05% |
| PrestaShop | 1082 | 2.17% |
| OpenCart | 1012 | 2.03% |
| Shoptet | 576 | 1.16% |
| Magento | 538 | 1.08% |
| Wix eCommerce | 368 | 0.74% |
All Stores Distribution
WooCommerce holds 50.0% share of all Hungary e-commerce stores (36,227) , with Custom at 18.0% and Unas at 10.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
36,227 stores
13,060 stores
7,398 stores
5,599 stores
4,626 stores
1,146 stores
1,258 stores
610 stores
648 stores
1,917 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 36227 | 49.98% |
| Custom | 13060 | 18.02% |
| Unas | 7398 | 10.21% |
| Shopify | 5599 | 7.72% |
| Shoprenter | 4626 | 6.38% |
| PrestaShop | 1146 | 1.58% |
| OpenCart | 1258 | 1.74% |
| Shoptet | 610 | 0.84% |
| Magento | 648 | 0.89% |
| Wix eCommerce | 1917 | 2.64% |
Categories Distribution
Health & Beauty leads with 17.9% of all stores (6,799 stores) , followed by Clothing & Accessories (13.5%) and Food & Beverages (10.1%) .
Base: 38,044 AI-verified stores with physical delivery and detected product categories (75.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,799 stores
5,150 stores
3,832 stores
3,543 stores
3,403 stores
2,480 stores
2,076 stores
1,710 stores
1,695 stores
1,686 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6799 | 17.87% |
| Clothing & Accessories | 5150 | 13.54% |
| Food & Beverages | 3832 | 10.07% |
| Home & Garden | 3543 | 9.31% |
| Electronics & Technology | 3403 | 8.94% |
| Tools & Hardware | 2480 | 6.52% |
| Furniture & Home Decor | 2076 | 5.46% |
| Vehicles & Parts | 1710 | 4.49% |
| Gifts & Special Occasions | 1695 | 4.46% |
| Jewelry & Watches | 1686 | 4.43% |
| Sporting Goods & Outdoor Gear | 1347 | 3.54% |
| Business & Industrial | 1317 | 3.46% |
| Pets & Pet Supplies | 1154 | 3.03% |
| Toys & Games | 980 | 2.58% |
| Arts & Entertainment | 872 | 2.29% |
Payment Providers Distribution
PayPal leads with 18.8% among AI-verified physical stores (3,701 stores) , followed by MasterCard (17.1%) and Bolt (16.6%) .
Base: 11,722 AI-verified physical stores with detectable payment providers (23.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,701 stores
3,373 stores
3,267 stores
2,112 stores
1,969 stores
1,593 stores
1,092 stores
1,069 stores
606 stores
214 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3701 | 18.75% |
| MasterCard | 3373 | 17.09% |
| Bolt | 3267 | 16.56% |
| Stripe Connect | 2112 | 10.70% |
| VISA | 1969 | 9.98% |
| American Express | 1593 | 8.07% |
| Apple Pay | 1092 | 5.53% |
| Google Pay | 1069 | 5.42% |
| JCB | 606 | 3.07% |
| Klarna | 214 | 1.08% |
| UnionPay | 206 | 1.04% |
| PayU | 185 | 0.94% |
| Bancontact | 161 | 0.82% |
| BitCoin | 109 | 0.55% |
| SEPA | 77 | 0.39% |
Shipping Carriers Distribution
GLS leads with 47.8% among AI-verified physical stores (15,669 stores) , followed by Magyar Posta (32.6%) and DPD (10.4%) .
Base: 22,337 AI-verified physical stores with detectable shipping carriers (44.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15669 | 47.80% |
| Magyar Posta | 10670 | 32.55% |
| DPD | 3419 | 10.43% |
| UPS | 934 | 2.85% |
| DHL | 794 | 2.42% |
| FedEx | 338 | 1.03% |
| TNT | 301 | 0.92% |
| Hermes | 189 | 0.58% |
| Speedy | 113 | 0.34% |
| USPS | 94 | 0.29% |
| Raben | 59 | 0.18% |
| Colissimo | 55 | 0.17% |
| La Poste | 50 | 0.15% |
| Slovenska posta | 47 | 0.14% |
| Blue Star | 46 | 0.14% |
Store Launch Timeline
Over the past 12 months, 9,728 new stores were launched in Hungary , with the highest activity in 2026-02 (915 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
915 stores launched
1,077 stores launched
976 stores launched
965 stores launched
926 stores launched
800 stores launched
669 stores launched
690 stores launched
671 stores launched
781 stores launched
625 stores launched
633 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 915 | 9.41% |
| 2026-01 | 1077 | 11.07% |
| 2025-12 | 976 | 10.03% |
| 2025-11 | 965 | 9.92% |
| 2025-10 | 926 | 9.52% |
| 2025-09 | 800 | 8.22% |
| 2025-08 | 669 | 6.88% |
| 2025-07 | 690 | 7.09% |
| 2025-06 | 671 | 6.90% |
| 2025-05 | 781 | 8.03% |
| 2025-04 | 625 | 6.42% |
| 2025-03 | 633 | 6.51% |
Active Stores by Launch Year
Currently, 50,315 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (1,998 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,998 active stores
9,103 active stores
4,629 active stores
3,738 active stores
3,068 active stores
4,042 active stores
3,717 active stores
2,601 active stores
2,581 active stores
2,380 active stores
1,292 active stores
1,029 active stores
972 active stores
1,226 active stores
980 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1998 | 3.97% |
| 2025 | 9103 | 18.09% |
| 2024 | 4629 | 9.20% |
| 2023 | 3738 | 7.43% |
| 2022 | 3068 | 6.10% |
| 2021 | 4042 | 8.03% |
| 2020 | 3717 | 7.39% |
| 2019 | 2601 | 5.17% |
| 2018 | 2581 | 5.13% |
| 2017 | 2380 | 4.73% |
| 2016 | 1292 | 2.57% |
| 2015 | 1029 | 2.05% |
| 2014 | 972 | 1.93% |
| 2013 | 1226 | 2.44% |
| 2012 | 980 | 1.95% |
| 2011 | 1083 | 2.15% |
| 2010 | 936 | 1.86% |
| 2009 | 813 | 1.62% |
| 2008 | 700 | 1.39% |
| 2007 | 929 | 1.85% |
| 2006 | 394 | 0.78% |
| 2005 | 196 | 0.39% |
| 2004 | 545 | 1.08% |
| 2003 | 493 | 0.98% |
| 2002 | 268 | 0.53% |
| 2001 | 446 | 0.89% |
| 2000 | 70 | 0.14% |
| 1999 | 50 | 0.10% |
| 1998 | 32 | 0.06% |
| 1997 | 2 | 0.00% |
| 1996 | 2 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
HCL Commerce
Custom
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Shopify
Shopify - Jewelry & Watches
OpenCart
PrestaShop - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 50.5k | 100.00% |
| Emails | 36.6k | 72.46% |
| Phones | 21.7k | 42.97% |
| Ecommerce platform | 50.5k | 100.00% |
| Couriers | 22.3k | 44.20% |
| Payment Providers | 11.7k | 23.20% |
| Categories | 40.4k | 79.99% |
| Social Media | 32.0k | 63.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 50.5k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hungary e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 50.5k verified Hungary e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.5% among stores with at least one detectable social profile (30,543 stores) , followed by Instagram (26.2%) and YouTube (12.9%) .
Base: 32,023 stores with any detectable social profile (63.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,543 stores
20,769 stores
10,207 stores
6,666 stores
5,400 stores
2,605 stores
1,678 stores
944 stores
356 stores
74 stores
Visual Distribution