Hungary E-commerce Database
Explore 67.8k e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 43.0% of stores with physical delivery (28,814 stores) , followed by WooCommerce (27.2%) and Unas (10.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
28,814 stores
18,250 stores
7,064 stores
4,958 stores
4,416 stores
1,012 stores
962 stores
574 stores
465 stores
463 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 28814 | 43.02% |
| WooCommerce | 18250 | 27.25% |
| Unas | 7064 | 10.55% |
| Shopify | 4958 | 7.40% |
| Shoprenter | 4416 | 6.59% |
| PrestaShop | 1012 | 1.51% |
| OpenCart | 962 | 1.44% |
| Shoptet | 574 | 0.86% |
| Magento | 465 | 0.69% |
| Wix eCommerce | 463 | 0.69% |
All Stores Distribution
Custom holds 33.4% share of all Hungary e-commerce stores (28,814) , with WooCommerce at 38.0% and Unas at 9.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
28,814 stores
32,735 stores
8,019 stores
6,169 stores
4,858 stores
1,126 stores
1,343 stores
600 stores
591 stores
1,946 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 28814 | 33.43% |
| WooCommerce | 32735 | 37.98% |
| Unas | 8019 | 9.30% |
| Shopify | 6169 | 7.16% |
| Shoprenter | 4858 | 5.64% |
| PrestaShop | 1126 | 1.31% |
| OpenCart | 1343 | 1.56% |
| Shoptet | 600 | 0.70% |
| Magento | 591 | 0.69% |
| Wix eCommerce | 1946 | 2.26% |
Categories Distribution
Health & Beauty leads with 16.4% of all stores (8,414 stores) , followed by Food & Beverages (10.7%) and Clothing & Accessories (10.5%) .
Top 10 Categories
8,414 stores
5,478 stores
5,383 stores
5,040 stores
4,815 stores
3,503 stores
2,978 stores
2,972 stores
2,812 stores
2,028 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8414 | 16.37% |
| Food & Beverages | 5478 | 10.65% |
| Clothing & Accessories | 5383 | 10.47% |
| Home & Garden | 5040 | 9.80% |
| Electronics & Technology | 4815 | 9.37% |
| Tools & Hardware | 3503 | 6.81% |
| Furniture & Home Decor | 2978 | 5.79% |
| Vehicles & Parts | 2972 | 5.78% |
| Business & Industrial | 2812 | 5.47% |
| Gifts & Special Occasions | 2028 | 3.94% |
| Sporting Goods & Outdoor Gear | 1923 | 3.74% |
| Jewelry & Watches | 1864 | 3.63% |
| Pets & Pet Supplies | 1524 | 2.96% |
| Arts & Entertainment | 1395 | 2.71% |
| Books & Media | 1285 | 2.50% |
Payment Providers Distribution
PayPal leads with 20.4% among AI-verified physical stores (3,889 stores) , followed by Bolt (18.2%) and MasterCard (16.3%) .
Base: 11,944 AI-verified physical stores with detectable payment providers (17.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,889 stores
3,481 stores
3,115 stores
2,052 stores
1,650 stores
1,394 stores
897 stores
849 stores
724 stores
232 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3889 | 20.38% |
| Bolt | 3481 | 18.24% |
| MasterCard | 3115 | 16.33% |
| Stripe Connect | 2052 | 10.75% |
| VISA | 1650 | 8.65% |
| American Express | 1394 | 7.31% |
| Apple Pay | 897 | 4.70% |
| Google Pay | 849 | 4.45% |
| JCB | 724 | 3.79% |
| UnionPay | 232 | 1.22% |
| Klarna | 190 | 1.00% |
| PayU | 176 | 0.92% |
| BitCoin | 159 | 0.83% |
| Paddle | 157 | 0.82% |
| Bancontact | 115 | 0.60% |
Shipping Carriers Distribution
GLS leads with 46.2% among AI-verified physical stores (14,775 stores) , followed by Magyar Posta (32.6%) and DPD (10.6%) .
Base: 21,879 AI-verified physical stores with detectable shipping carriers (32.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 14775 | 46.25% |
| Magyar Posta | 10429 | 32.64% |
| DPD | 3371 | 10.55% |
| UPS | 991 | 3.10% |
| DHL | 844 | 2.64% |
| TNT | 374 | 1.17% |
| FedEx | 350 | 1.10% |
| Hermes | 246 | 0.77% |
| Speedy | 137 | 0.43% |
| USPS | 112 | 0.35% |
| Blue Star | 92 | 0.29% |
| TCS | 70 | 0.22% |
| GDEX | 56 | 0.18% |
| ASM | 52 | 0.16% |
| CBL | 50 | 0.16% |
Store Launch Timeline
Over the past 12 months, 10,968 new stores were launched in Hungary , with the highest activity in 2025-10 (1,122 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,122 stores launched
1,089 stores launched
1,008 stores launched
1,042 stores launched
940 stores launched
1,040 stores launched
867 stores launched
994 stores launched
915 stores launched
924 stores launched
592 stores launched
435 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1122 | 10.23% |
| 2025-09 | 1089 | 9.93% |
| 2025-08 | 1008 | 9.19% |
| 2025-07 | 1042 | 9.50% |
| 2025-06 | 940 | 8.57% |
| 2025-05 | 1040 | 9.48% |
| 2025-04 | 867 | 7.90% |
| 2025-03 | 994 | 9.06% |
| 2025-02 | 915 | 8.34% |
| 2025-01 | 924 | 8.42% |
| 2024-12 | 592 | 5.40% |
| 2024-11 | 435 | 3.97% |
Active Stores by Launch Year
Currently, 66,936 active stores in Hungary are tracked in our database , with the most stores launched in 2025 (9,960 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,960 active stores
6,813 active stores
5,424 active stores
4,283 active stores
5,596 active stores
5,110 active stores
3,548 active stores
3,781 active stores
3,322 active stores
1,886 active stores
1,445 active stores
1,423 active stores
1,903 active stores
1,473 active stores
1,633 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 9960 | 14.88% |
| 2024 | 6813 | 10.18% |
| 2023 | 5424 | 8.10% |
| 2022 | 4283 | 6.40% |
| 2021 | 5596 | 8.36% |
| 2020 | 5110 | 7.63% |
| 2019 | 3548 | 5.30% |
| 2018 | 3781 | 5.65% |
| 2017 | 3322 | 4.96% |
| 2016 | 1886 | 2.82% |
| 2015 | 1445 | 2.16% |
| 2014 | 1423 | 2.13% |
| 2013 | 1903 | 2.84% |
| 2012 | 1473 | 2.20% |
| 2011 | 1633 | 2.44% |
| 2010 | 1510 | 2.26% |
| 2009 | 1234 | 1.84% |
| 2008 | 1102 | 1.65% |
| 2007 | 1442 | 2.15% |
| 2006 | 613 | 0.92% |
| 2005 | 325 | 0.49% |
| 2004 | 900 | 1.34% |
| 2003 | 831 | 1.24% |
| 2002 | 406 | 0.61% |
| 2001 | 735 | 1.10% |
| 2000 | 107 | 0.16% |
| 1999 | 72 | 0.11% |
| 1998 | 52 | 0.08% |
| 1997 | 1 | 0.00% |
| 1996 | 5 | 0.01% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Hungary's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Books & Media
Unas — Home & Garden
WooCommerce
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 67.8k | 100.00% |
| Emails | 48.8k | 71.98% |
| Phones | 30.5k | 44.96% |
| Ecommerce platform | 67.8k | 100.00% |
| Couriers | 21.9k | 32.28% |
| Payment Providers | 11.9k | 17.62% |
| Categories | 54.7k | 80.78% |
| Social Media | 38.8k | 57.27% |
Starter Package
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Maximize Your ROI
Use our detailed Hungary E-commerce Database to:
Gain actionable insights into 67.8k physical stores in Hungary.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hungary online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hungary E-commerce Database?
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Our database covers over 67.8k Hungary physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.5% among stores with at least one detectable social profile (36,617 stores) , followed by Instagram (25.1%) and YouTube (13.2%) .
Base: 38,815 stores with any detectable social profile (57.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,617 stores
23,238 stores
12,250 stores
6,279 stores
5,767 stores
3,854 stores
2,611 stores
1,215 stores
649 stores
250 stores
Visual Distribution