Hungary E-commerce Market
Explore 52.6k verified e-commerce stores in the Hungary. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 76.1k with e-commerce signals. 52.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 34.5% of stores with physical delivery (17,045 stores) , followed by Custom (27.0%) and Shopify (9.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,045 stores
13,325 stores
4,739 stores
4,431 stores
4,251 stores
1,550 stores
1,527 stores
989 stores
862 stores
693 stores
Visual Distribution
17,045 stores
13,325 stores
4,739 stores
4,431 stores
4,251 stores
1,550 stores
1,527 stores
989 stores
862 stores
693 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17045 | 34.50% |
| Custom | 13325 | 26.97% |
| Shopify | 4739 | 9.59% |
| Shoprenter | 4431 | 8.97% |
| Unas | 4251 | 8.60% |
| Unas, UNAS | 1550 | 3.14% |
| UNAS, Unas | 1527 | 3.09% |
| PrestaShop | 989 | 2.00% |
| OpenCart | 862 | 1.74% |
| VirtueMart | 693 | 1.40% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.8% share of all Hungary e-commerce stores (35,110) , with Custom at 19.3% and Shopify at 7.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
35,110 stores
13,325 stores
4,982 stores
4,575 stores
4,823 stores
1,561 stores
1,540 stores
1,055 stores
1,050 stores
1,074 stores
Visual Distribution
35,110 stores
13,325 stores
4,982 stores
4,575 stores
4,823 stores
1,561 stores
1,540 stores
1,055 stores
1,050 stores
1,074 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 35110 | 50.81% |
| Custom | 13325 | 19.29% |
| Shopify | 4982 | 7.21% |
| Shoprenter | 4575 | 6.62% |
| Unas | 4823 | 6.98% |
| Unas, UNAS | 1561 | 2.26% |
| UNAS, Unas | 1540 | 2.23% |
| PrestaShop | 1055 | 1.53% |
| OpenCart | 1050 | 1.52% |
| VirtueMart | 1074 | 1.55% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (5,927 stores) , followed by Clothing & Accessories (12.6%) and Home & Garden (12.6%) .
Base: 43,817 AI-verified stores with physical delivery and detected product categories (83.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,927 stores
5,516 stores
5,512 stores
4,476 stores
3,436 stores
2,848 stores
2,571 stores
2,128 stores
1,907 stores
1,741 stores
Visual Distribution
5,927 stores
5,516 stores
5,512 stores
4,476 stores
3,436 stores
2,848 stores
2,571 stores
2,128 stores
1,907 stores
1,741 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5927 | 13.53% |
| Clothing & Accessories | 5516 | 12.59% |
| Home & Garden | 5512 | 12.58% |
| Food & Beverages | 4476 | 10.22% |
| Tools & Hardware | 3436 | 7.84% |
| Electronics & Technology | 2848 | 6.50% |
| Sporting Goods & Outdoor Gear | 2571 | 5.87% |
| Business & Industrial | 2128 | 4.86% |
| Vehicles & Parts | 1907 | 4.35% |
| Furniture & Home Decor | 1741 | 3.97% |
Payment Providers Distribution
Bolt stores with 16.9% among AI-verified physical stores (3,345 stores) , followed by PayPal (16.8%) and Stripe Connect (16.2%) .
Base: 11,200 AI-verified physical stores with detectable payment providers (21.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,345 stores
3,325 stores
3,220 stores
3,048 stores
1,860 stores
1,379 stores
1,040 stores
1,026 stores
646 stores
213 stores
Visual Distribution
3,345 stores
3,325 stores
3,220 stores
3,048 stores
1,860 stores
1,379 stores
1,040 stores
1,026 stores
646 stores
213 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bolt | 3345 | 16.88% |
| PayPal | 3325 | 16.78% |
| Stripe Connect | 3220 | 16.25% |
| MasterCard | 3048 | 15.38% |
| VISA | 1860 | 9.39% |
| American Express | 1379 | 6.96% |
| Google Pay | 1040 | 5.25% |
| Apple Pay | 1026 | 5.18% |
| JCB | 646 | 3.26% |
| UnionPay | 213 | 1.07% |
Shipping Carriers Distribution
GLS stores with 48.4% among AI-verified physical stores (15,234 stores) , followed by Magyar Posta (33.4%) and DPD (9.6%) .
Base: 21,452 AI-verified physical stores with detectable shipping carriers (40.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
15,234 stores
10,510 stores
3,025 stores
858 stores
654 stores
342 stores
266 stores
145 stores
87 stores
86 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15234 | 48.37% |
| Magyar Posta | 10510 | 33.37% |
| DPD | 3025 | 9.60% |
| UPS | 858 | 2.72% |
| DHL | 654 | 2.08% |
| FedEx | 342 | 1.09% |
| TNT | 266 | 0.84% |
| Hermes | 145 | 0.46% |
| Speedy | 87 | 0.28% |
| USPS | 86 | 0.27% |
Store Launch Timeline
Over the past 12 months, 8,828 new stores were launched in Hungary , with the highest activity in 2026-05 (858 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
858 stores launched
775 stores launched
967 stores launched
858 stores launched
828 stores launched
728 stores launched
801 stores launched
758 stores launched
725 stores launched
612 stores launched
631 stores launched
287 stores launched
Monthly Trend
9.7% of last 12 months
8.8% of last 12 months
11.0% of last 12 months
9.7% of last 12 months
9.4% of last 12 months
8.2% of last 12 months
9.1% of last 12 months
8.6% of last 12 months
8.2% of last 12 months
6.9% of last 12 months
7.1% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 858 | 9.72% |
| 2026-04 | 775 | 8.78% |
| 2026-03 | 967 | 10.95% |
| 2026-02 | 858 | 9.72% |
| 2026-01 | 828 | 9.38% |
| 2025-12 | 728 | 8.25% |
| 2025-11 | 801 | 9.07% |
| 2025-10 | 758 | 8.59% |
| 2025-09 | 725 | 8.21% |
| 2025-08 | 612 | 6.93% |
| 2025-07 | 631 | 7.15% |
| 2025-06 | 287 | 3.25% |
Active Stores by Launch Year
Currently, 52,402 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (4,360 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,360 active stores
7,935 active stores
4,453 active stores
3,780 active stores
3,145 active stores
4,119 active stores
3,870 active stores
2,652 active stores
2,660 active stores
2,523 active stores
1,353 active stores
1,034 active stores
990 active stores
1,242 active stores
993 active stores
Distribution by Launch Year
8.3% of tracked active stores
15.1% of tracked active stores
8.5% of tracked active stores
7.2% of tracked active stores
6.0% of tracked active stores
7.9% of tracked active stores
7.4% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.8% of tracked active stores
2.6% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4360 | 8.32% |
| 2025 | 7935 | 15.14% |
| 2024 | 4453 | 8.50% |
| 2023 | 3780 | 7.21% |
| 2022 | 3145 | 6.00% |
| 2021 | 4119 | 7.86% |
| 2020 | 3870 | 7.39% |
| 2019 | 2652 | 5.06% |
| 2018 | 2660 | 5.08% |
| 2017 | 2523 | 4.81% |
| 2016 | 1353 | 2.58% |
| 2015 | 1034 | 1.97% |
| 2014 | 990 | 1.89% |
| 2013 | 1242 | 2.37% |
| 2012 | 993 | 1.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Food & Beverages
HCL Commerce
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Unas - Food & Beverages
Shopify
Shopify - Books & Media
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.6k | 100.00% |
| Emails | 36.1k | 68.58% |
| Phones | 41.2k | 78.40% |
| Ecommerce platform | 52.6k | 100.00% |
| Couriers | 21.5k | 40.80% |
| Payment Providers | 11.2k | 21.30% |
| Categories | 46.3k | 87.98% |
| Social Media | 32.4k | 61.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 52.6k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hungary e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 52.6k verified Hungary e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.2% among stores with at least one detectable social profile (30,675 stores) , followed by Instagram (26.5%) and YouTube (12.2%) .
Base: 32,354 stores with any detectable social profile (61.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,675 stores
20,245 stores
9,334 stores
6,164 stores
4,333 stores
2,546 stores
1,746 stores
966 stores
304 stores
71 stores
Visual Distribution
30,675 stores
20,245 stores
9,334 stores
6,164 stores
4,333 stores
2,546 stores
1,746 stores
966 stores
304 stores
71 stores