Hungary E-commerce Database
Explore 71.6k e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 39.2% of stores with physical delivery (27,731 stores) , followed by WooCommerce (29.6%) and Unas (10.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,731 stores
20,889 stores
7,558 stores
5,906 stores
4,728 stores
1,148 stores
1,068 stores
596 stores
541 stores
520 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 27731 | 39.23% |
| WooCommerce | 20889 | 29.55% |
| Unas | 7558 | 10.69% |
| Shopify | 5906 | 8.36% |
| Shoprenter | 4728 | 6.69% |
| PrestaShop | 1148 | 1.62% |
| OpenCart | 1068 | 1.51% |
| Shoptet | 596 | 0.84% |
| Magento | 541 | 0.77% |
| Wix eCommerce | 520 | 0.74% |
All Stores Distribution
Custom holds 31.1% share of all Hungary e-commerce stores (27,731) , with WooCommerce at 40.4% and Unas at 9.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,731 stores
36,071 stores
8,164 stores
6,559 stores
4,908 stores
1,218 stores
1,386 stores
618 stores
658 stores
1,935 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 27731 | 31.07% |
| WooCommerce | 36071 | 40.42% |
| Unas | 8164 | 9.15% |
| Shopify | 6559 | 7.35% |
| Shoprenter | 4908 | 5.50% |
| PrestaShop | 1218 | 1.36% |
| OpenCart | 1386 | 1.55% |
| Shoptet | 618 | 0.69% |
| Magento | 658 | 0.74% |
| Wix eCommerce | 1935 | 2.17% |
Categories Distribution
Health & Beauty leads with 16.5% of all stores (8,846 stores) , followed by Clothing & Accessories (10.7%) and Food & Beverages (10.6%) .
Top 10 Categories
8,846 stores
5,758 stores
5,710 stores
5,287 stores
5,050 stores
3,554 stores
3,138 stores
2,998 stores
2,853 stores
2,254 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8846 | 16.46% |
| Clothing & Accessories | 5758 | 10.71% |
| Food & Beverages | 5710 | 10.62% |
| Home & Garden | 5287 | 9.84% |
| Electronics & Technology | 5050 | 9.40% |
| Tools & Hardware | 3554 | 6.61% |
| Furniture & Home Decor | 3138 | 5.84% |
| Vehicles & Parts | 2998 | 5.58% |
| Business & Industrial | 2853 | 5.31% |
| Gifts & Special Occasions | 2254 | 4.19% |
| Jewelry & Watches | 1981 | 3.69% |
| Sporting Goods & Outdoor Gear | 1940 | 3.61% |
| Pets & Pet Supplies | 1619 | 3.01% |
| Arts & Entertainment | 1422 | 2.65% |
| Books & Media | 1340 | 2.49% |
Payment Providers Distribution
PayPal leads with 20.4% among AI-verified physical stores (4,213 stores) , followed by Bolt (18.2%) and MasterCard (16.0%) .
Base: 12,958 AI-verified physical stores with detectable payment providers (18.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,213 stores
3,749 stores
3,308 stores
2,377 stores
1,728 stores
1,477 stores
1,013 stores
978 stores
738 stores
241 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4213 | 20.43% |
| Bolt | 3749 | 18.18% |
| MasterCard | 3308 | 16.04% |
| Stripe Connect | 2377 | 11.53% |
| VISA | 1728 | 8.38% |
| American Express | 1477 | 7.16% |
| Apple Pay | 1013 | 4.91% |
| Google Pay | 978 | 4.74% |
| JCB | 738 | 3.58% |
| UnionPay | 241 | 1.17% |
| Klarna | 203 | 0.98% |
| PayU | 186 | 0.90% |
| BitCoin | 177 | 0.86% |
| Bancontact | 120 | 0.58% |
| Paddle | 116 | 0.56% |
Shipping Carriers Distribution
GLS leads with 46.7% among AI-verified physical stores (16,163 stores) , followed by Magyar Posta (32.6%) and DPD (10.6%) .
Base: 23,694 AI-verified physical stores with detectable shipping carriers (33.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 16163 | 46.73% |
| Magyar Posta | 11273 | 32.59% |
| DPD | 3662 | 10.59% |
| UPS | 1018 | 2.94% |
| DHL | 849 | 2.45% |
| TNT | 396 | 1.14% |
| FedEx | 360 | 1.04% |
| Hermes | 262 | 0.76% |
| Speedy | 155 | 0.45% |
| USPS | 122 | 0.35% |
| Blue Star | 86 | 0.25% |
| TCS | 79 | 0.23% |
| Deutsche Post | 55 | 0.16% |
| ASM | 54 | 0.16% |
| CBL | 52 | 0.15% |
Store Launch Timeline
Over the past 12 months, 11,937 new stores were launched in Hungary , with the highest activity in 2025-11 (1,308 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,308 stores launched
1,088 stores launched
1,044 stores launched
977 stores launched
1,089 stores launched
974 stores launched
1,126 stores launched
939 stores launched
1,093 stores launched
1,013 stores launched
991 stores launched
295 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1308 | 10.96% |
| 2025-10 | 1088 | 9.11% |
| 2025-09 | 1044 | 8.75% |
| 2025-08 | 977 | 8.18% |
| 2025-07 | 1089 | 9.12% |
| 2025-06 | 974 | 8.16% |
| 2025-05 | 1126 | 9.43% |
| 2025-04 | 939 | 7.87% |
| 2025-03 | 1093 | 9.16% |
| 2025-02 | 1013 | 8.49% |
| 2025-01 | 991 | 8.30% |
| 2024-12 | 295 | 2.47% |
Active Stores by Launch Year
Currently, 70,766 active stores in Hungary are tracked in our database , with the most stores launched in 2025 (11,643 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,643 active stores
7,159 active stores
5,727 active stores
4,569 active stores
5,928 active stores
5,394 active stores
3,817 active stores
4,040 active stores
3,573 active stores
1,904 active stores
1,460 active stores
1,396 active stores
1,872 active stores
1,447 active stores
1,602 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11643 | 16.45% |
| 2024 | 7159 | 10.12% |
| 2023 | 5727 | 8.09% |
| 2022 | 4569 | 6.46% |
| 2021 | 5928 | 8.38% |
| 2020 | 5394 | 7.62% |
| 2019 | 3817 | 5.39% |
| 2018 | 4040 | 5.71% |
| 2017 | 3573 | 5.05% |
| 2016 | 1904 | 2.69% |
| 2015 | 1460 | 2.06% |
| 2014 | 1396 | 1.97% |
| 2013 | 1872 | 2.65% |
| 2012 | 1447 | 2.04% |
| 2011 | 1602 | 2.26% |
| 2010 | 1476 | 2.09% |
| 2009 | 1238 | 1.75% |
| 2008 | 1090 | 1.54% |
| 2007 | 1427 | 2.02% |
| 2006 | 604 | 0.85% |
| 2005 | 322 | 0.46% |
| 2004 | 881 | 1.24% |
| 2003 | 832 | 1.18% |
| 2002 | 397 | 0.56% |
| 2001 | 728 | 1.03% |
| 2000 | 108 | 0.15% |
| 1999 | 73 | 0.10% |
| 1998 | 51 | 0.07% |
| 1997 | 3 | 0.00% |
| 1996 | 4 | 0.01% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Hungary's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
WooCommerce — Electronics & Technology
Custom — Health & Beauty
Custom — Clothing & Accessories
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 71.6k | 100.00% |
| Emails | 50.8k | 71.03% |
| Phones | 31.3k | 43.70% |
| Ecommerce platform | 71.6k | 100.00% |
| Couriers | 23.7k | 33.10% |
| Payment Providers | 13.0k | 18.10% |
| Categories | 57.2k | 79.87% |
| Social Media | 42.7k | 59.68% |
Starter Package
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Maximize Your ROI
Use our detailed Hungary E-commerce Database to:
Gain actionable insights into 71.6k physical stores in Hungary.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hungary online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hungary E-commerce Database?
-
Our database covers over 71.6k Hungary physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.8% among stores with at least one detectable social profile (40,482 stores) , followed by Instagram (25.2%) and YouTube (13.1%) .
Base: 42,720 stores with any detectable social profile (59.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
40,482 stores
25,638 stores
13,364 stores
7,415 stores
6,225 stores
4,085 stores
2,741 stores
1,057 stores
517 stores
124 stores
Visual Distribution