Hungary E-commerce Database
Explore 55.4k verified e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 80.8k with e-commerce signals. 55.4k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.9% of stores with physical delivery (17,574 stores) , followed by Custom (28.6%) and Shopify (10.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,574 stores
14,859 stores
5,294 stores
4,431 stores
3,962 stores
1,562 stores
1,511 stores
1,072 stores
902 stores
713 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17574 | 33.87% |
| Custom | 14859 | 28.64% |
| Shopify | 5294 | 10.20% |
| Unas | 4431 | 8.54% |
| Shoprenter | 3962 | 7.64% |
| Unas, UNAS | 1562 | 3.01% |
| UNAS, Unas | 1511 | 2.91% |
| PrestaShop | 1072 | 2.07% |
| OpenCart | 902 | 1.74% |
| VirtueMart | 713 | 1.37% |
All Stores Distribution
WooCommerce holds 50.2% share of all Hungary e-commerce stores (36,287) , with Custom at 20.5% and Shopify at 7.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
36,287 stores
14,859 stores
5,576 stores
5,033 stores
4,100 stores
1,578 stores
1,524 stores
1,145 stores
1,098 stores
1,117 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 36287 | 50.18% |
| Custom | 14859 | 20.55% |
| Shopify | 5576 | 7.71% |
| Unas | 5033 | 6.96% |
| Shoprenter | 4100 | 5.67% |
| Unas, UNAS | 1578 | 2.18% |
| UNAS, Unas | 1524 | 2.11% |
| PrestaShop | 1145 | 1.58% |
| OpenCart | 1098 | 1.52% |
| VirtueMart | 1117 | 1.54% |
Categories Distribution
Health & Beauty leads with 13.8% of all stores (6,307 stores) , followed by Clothing & Accessories (12.7%) and Home & Garden (12.4%) .
Base: 45,753 AI-verified stores with physical delivery and detected product categories (82.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,307 stores
5,801 stores
5,679 stores
4,674 stores
3,510 stores
3,060 stores
2,599 stores
2,215 stores
2,017 stores
1,820 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6307 | 13.78% |
| Clothing & Accessories | 5801 | 12.68% |
| Home & Garden | 5679 | 12.41% |
| Food & Beverages | 4674 | 10.22% |
| Tools & Hardware | 3510 | 7.67% |
| Electronics & Technology | 3060 | 6.69% |
| Sporting Goods & Outdoor Gear | 2599 | 5.68% |
| Business & Industrial | 2215 | 4.84% |
| Vehicles & Parts | 2017 | 4.41% |
| Furniture & Home Decor | 1820 | 3.98% |
| Toys & Games | 1773 | 3.88% |
| Arts & Entertainment | 1760 | 3.85% |
| Gifts & Special Occasions | 1749 | 3.82% |
| Jewelry & Watches | 1515 | 3.31% |
| Books & Media | 1274 | 2.78% |
Payment Providers Distribution
PayPal leads with 18.7% among AI-verified physical stores (3,479 stores) , followed by MasterCard (17.0%) and Bolt (16.6%) .
Base: 11,203 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,479 stores
3,161 stores
3,096 stores
2,011 stores
1,931 stores
1,470 stores
997 stores
987 stores
606 stores
191 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3479 | 18.66% |
| MasterCard | 3161 | 16.95% |
| Bolt | 3096 | 16.61% |
| Stripe Connect | 2011 | 10.79% |
| VISA | 1931 | 10.36% |
| American Express | 1470 | 7.88% |
| Google Pay | 997 | 5.35% |
| Apple Pay | 987 | 5.29% |
| JCB | 606 | 3.25% |
| UnionPay | 191 | 1.02% |
| Klarna | 190 | 1.02% |
| PayU | 178 | 0.95% |
| Bancontact | 167 | 0.90% |
| BitCoin | 105 | 0.56% |
| Amazon Pay | 75 | 0.40% |
Shipping Carriers Distribution
GLS leads with 48.4% among AI-verified physical stores (15,287 stores) , followed by Magyar Posta (33.1%) and DPD (10.1%) .
Base: 21,845 AI-verified physical stores with detectable shipping carriers (39.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15287 | 48.36% |
| Magyar Posta | 10477 | 33.15% |
| DPD | 3199 | 10.12% |
| UPS | 856 | 2.71% |
| DHL | 648 | 2.05% |
| FedEx | 301 | 0.95% |
| TNT | 276 | 0.87% |
| Hermes | 145 | 0.46% |
| Speedy | 88 | 0.28% |
| USPS | 62 | 0.20% |
| Colissimo | 60 | 0.19% |
| Raben | 56 | 0.18% |
| La Poste | 54 | 0.17% |
| Schenker | 52 | 0.16% |
| Blue Star | 48 | 0.15% |
Store Launch Timeline
Over the past 12 months, 10,292 new stores were launched in Hungary , with the highest activity in 2026-03 (1,213 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,213 stores launched
1,075 stores launched
1,061 stores launched
903 stores launched
944 stores launched
932 stores launched
823 stores launched
669 stores launched
755 stores launched
726 stores launched
862 stores launched
329 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1213 | 11.79% |
| 2026-02 | 1075 | 10.45% |
| 2026-01 | 1061 | 10.31% |
| 2025-12 | 903 | 8.77% |
| 2025-11 | 944 | 9.17% |
| 2025-10 | 932 | 9.06% |
| 2025-09 | 823 | 8.00% |
| 2025-08 | 669 | 6.50% |
| 2025-07 | 755 | 7.34% |
| 2025-06 | 726 | 7.05% |
| 2025-05 | 862 | 8.38% |
| 2025-04 | 329 | 3.20% |
Active Stores by Launch Year
Currently, 55,195 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (3,360 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,360 active stores
9,329 active stores
4,941 active stores
4,054 active stores
3,334 active stores
4,424 active stores
4,075 active stores
2,838 active stores
2,822 active stores
2,618 active stores
1,380 active stores
1,080 active stores
1,017 active stores
1,291 active stores
1,037 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3360 | 6.09% |
| 2025 | 9329 | 16.90% |
| 2024 | 4941 | 8.95% |
| 2023 | 4054 | 7.34% |
| 2022 | 3334 | 6.04% |
| 2021 | 4424 | 8.02% |
| 2020 | 4075 | 7.38% |
| 2019 | 2838 | 5.14% |
| 2018 | 2822 | 5.11% |
| 2017 | 2618 | 4.74% |
| 2016 | 1380 | 2.50% |
| 2015 | 1080 | 1.96% |
| 2014 | 1017 | 1.84% |
| 2013 | 1291 | 2.34% |
| 2012 | 1037 | 1.88% |
| 2011 | 1097 | 1.99% |
| 2010 | 1021 | 1.85% |
| 2009 | 911 | 1.65% |
| 2008 | 767 | 1.39% |
| 2007 | 1022 | 1.85% |
| 2006 | 425 | 0.77% |
| 2005 | 231 | 0.42% |
| 2004 | 595 | 1.08% |
| 2003 | 548 | 0.99% |
| 2002 | 310 | 0.56% |
| 2001 | 494 | 0.90% |
| 2000 | 76 | 0.14% |
| 1999 | 58 | 0.11% |
| 1998 | 35 | 0.06% |
| 1997 | 2 | 0.00% |
| 1996 | 3 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce
Custom
Custom - Furniture & Home Decor
Custom - Food & Beverages
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify
Unas - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.4k | 100.00% |
| Emails | 38.2k | 68.96% |
| Phones | 23.4k | 42.18% |
| Ecommerce platform | 55.4k | 100.00% |
| Couriers | 21.8k | 39.44% |
| Payment Providers | 11.2k | 20.23% |
| Categories | 48.2k | 87.10% |
| Social Media | 34.5k | 62.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 55.4k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hungary e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 55.4k verified Hungary e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.7% among stores with at least one detectable social profile (32,884 stores) , followed by Instagram (25.8%) and YouTube (12.8%) .
Base: 34,460 stores with any detectable social profile (62.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,884 stores
21,921 stores
10,829 stores
7,142 stores
5,864 stores
2,974 stores
1,822 stores
1,026 stores
380 stores
79 stores
Visual Distribution