Hungary E-commerce Market
Explore 55.0k verified e-commerce stores in the Hungary. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 80.3k with e-commerce signals. 55.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 34.2% of stores with physical delivery (17,644 stores) , followed by Custom (26.9%) and Shopify (10.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,644 stores
13,861 stores
5,381 stores
4,551 stores
4,403 stores
1,559 stores
1,513 stores
1,029 stores
873 stores
707 stores
Visual Distribution
17,644 stores
13,861 stores
5,381 stores
4,551 stores
4,403 stores
1,559 stores
1,513 stores
1,029 stores
873 stores
707 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17644 | 34.25% |
| Custom | 13861 | 26.90% |
| Shopify | 5381 | 10.44% |
| Shoprenter | 4551 | 8.83% |
| Unas | 4403 | 8.55% |
| Unas, UNAS | 1559 | 3.03% |
| UNAS, Unas | 1513 | 2.94% |
| PrestaShop | 1029 | 2.00% |
| OpenCart | 873 | 1.69% |
| VirtueMart | 707 | 1.37% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.5% share of all Hungary e-commerce stores (36,326) , with Custom at 19.3% and Shopify at 7.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
36,326 stores
13,861 stores
5,673 stores
4,702 stores
4,995 stores
1,574 stores
1,524 stores
1,101 stores
1,036 stores
1,103 stores
Visual Distribution
36,326 stores
13,861 stores
5,673 stores
4,702 stores
4,995 stores
1,574 stores
1,524 stores
1,101 stores
1,036 stores
1,103 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 36326 | 50.53% |
| Custom | 13861 | 19.28% |
| Shopify | 5673 | 7.89% |
| Shoprenter | 4702 | 6.54% |
| Unas | 4995 | 6.95% |
| Unas, UNAS | 1574 | 2.19% |
| UNAS, Unas | 1524 | 2.12% |
| PrestaShop | 1101 | 1.53% |
| OpenCart | 1036 | 1.44% |
| VirtueMart | 1103 | 1.53% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (6,153 stores) , followed by Clothing & Accessories (12.8%) and Home & Garden (12.5%) .
Base: 45,686 AI-verified stores with physical delivery and detected product categories (83.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,153 stores
5,831 stores
5,703 stores
4,694 stores
3,531 stores
3,034 stores
2,642 stores
2,186 stores
2,008 stores
1,821 stores
Visual Distribution
6,153 stores
5,831 stores
5,703 stores
4,694 stores
3,531 stores
3,034 stores
2,642 stores
2,186 stores
2,008 stores
1,821 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6153 | 13.47% |
| Clothing & Accessories | 5831 | 12.76% |
| Home & Garden | 5703 | 12.48% |
| Food & Beverages | 4694 | 10.27% |
| Tools & Hardware | 3531 | 7.73% |
| Electronics & Technology | 3034 | 6.64% |
| Sporting Goods & Outdoor Gear | 2642 | 5.78% |
| Business & Industrial | 2186 | 4.78% |
| Vehicles & Parts | 2008 | 4.40% |
| Furniture & Home Decor | 1821 | 3.99% |
Payment Providers Distribution
PayPal stores with 18.7% among AI-verified physical stores (3,582 stores) , followed by MasterCard (16.6%) and Bolt (16.6%) .
Base: 11,470 AI-verified physical stores with detectable payment providers (20.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,582 stores
3,188 stores
3,176 stores
2,146 stores
1,944 stores
1,494 stores
1,033 stores
1,028 stores
626 stores
198 stores
Visual Distribution
3,582 stores
3,188 stores
3,176 stores
2,146 stores
1,944 stores
1,494 stores
1,033 stores
1,028 stores
626 stores
198 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3582 | 18.70% |
| MasterCard | 3188 | 16.65% |
| Bolt | 3176 | 16.58% |
| Stripe Connect | 2146 | 11.21% |
| VISA | 1944 | 10.15% |
| American Express | 1494 | 7.80% |
| Google Pay | 1033 | 5.39% |
| Apple Pay | 1028 | 5.37% |
| JCB | 626 | 3.27% |
| Klarna | 198 | 1.03% |
Shipping Carriers Distribution
GLS stores with 48.4% among AI-verified physical stores (15,600 stores) , followed by Magyar Posta (32.8%) and DPD (9.7%) .
Base: 22,133 AI-verified physical stores with detectable shipping carriers (40.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
15,600 stores
10,570 stores
3,138 stores
921 stores
693 stores
377 stores
278 stores
149 stores
114 stores
89 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15600 | 48.40% |
| Magyar Posta | 10570 | 32.79% |
| DPD | 3138 | 9.74% |
| UPS | 921 | 2.86% |
| DHL | 693 | 2.15% |
| FedEx | 377 | 1.17% |
| TNT | 278 | 0.86% |
| Hermes | 149 | 0.46% |
| USPS | 114 | 0.35% |
| Speedy | 89 | 0.28% |
Store Launch Timeline
Over the past 12 months, 10,056 new stores were launched in Hungary , with the highest activity in 2026-04 (913 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
913 stores launched
1,154 stores launched
1,040 stores launched
990 stores launched
842 stores launched
906 stores launched
910 stores launched
801 stores launched
678 stores launched
691 stores launched
697 stores launched
434 stores launched
Monthly Trend
9.1% of last 12 months
11.5% of last 12 months
10.3% of last 12 months
9.8% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
8.0% of last 12 months
6.7% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 913 | 9.08% |
| 2026-03 | 1154 | 11.48% |
| 2026-02 | 1040 | 10.34% |
| 2026-01 | 990 | 9.84% |
| 2025-12 | 842 | 8.37% |
| 2025-11 | 906 | 9.01% |
| 2025-10 | 910 | 9.05% |
| 2025-09 | 801 | 7.97% |
| 2025-08 | 678 | 6.74% |
| 2025-07 | 691 | 6.87% |
| 2025-06 | 697 | 6.93% |
| 2025-05 | 434 | 4.32% |
Active Stores by Launch Year
Currently, 54,804 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (4,192 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,192 active stores
8,874 active stores
4,789 active stores
3,960 active stores
3,285 active stores
4,313 active stores
3,998 active stores
2,749 active stores
2,777 active stores
2,588 active stores
1,380 active stores
1,072 active stores
1,017 active stores
1,278 active stores
1,026 active stores
Distribution by Launch Year
7.6% of tracked active stores
16.2% of tracked active stores
8.7% of tracked active stores
7.2% of tracked active stores
6.0% of tracked active stores
7.9% of tracked active stores
7.3% of tracked active stores
5.0% of tracked active stores
5.1% of tracked active stores
4.7% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4192 | 7.65% |
| 2025 | 8874 | 16.19% |
| 2024 | 4789 | 8.74% |
| 2023 | 3960 | 7.23% |
| 2022 | 3285 | 5.99% |
| 2021 | 4313 | 7.87% |
| 2020 | 3998 | 7.30% |
| 2019 | 2749 | 5.02% |
| 2018 | 2777 | 5.07% |
| 2017 | 2588 | 4.72% |
| 2016 | 1380 | 2.52% |
| 2015 | 1072 | 1.96% |
| 2014 | 1017 | 1.86% |
| 2013 | 1278 | 2.33% |
| 2012 | 1026 | 1.87% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
HCL Commerce
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.0k | 100.00% |
| Emails | 38.8k | 70.62% |
| Phones | 43.1k | 78.45% |
| Ecommerce platform | 55.0k | 100.00% |
| Couriers | 22.1k | 40.25% |
| Payment Providers | 11.5k | 20.86% |
| Categories | 48.2k | 87.72% |
| Social Media | 34.4k | 62.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 55.0k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hungary e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 55.0k verified Hungary e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 38.8% among stores with at least one detectable social profile (32,758 stores) , followed by Instagram (26.0%) and YouTube (12.7%) .
Base: 34,376 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,758 stores
21,967 stores
10,742 stores
7,300 stores
5,665 stores
2,728 stores
1,851 stores
1,046 stores
352 stores
78 stores
Visual Distribution
32,758 stores
21,967 stores
10,742 stores
7,300 stores
5,665 stores
2,728 stores
1,851 stores
1,046 stores
352 stores
78 stores