Hungary E-commerce Market
Explore 51.8k verified e-commerce stores in the Hungary. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 98.7k with e-commerce signals. 51.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 32.7% of stores with physical delivery (16,976 stores) , followed by Custom (25.8%) and Shopify (10.1%) .
Base: 51,846 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,976 stores
13,385 stores
5,212 stores
3,939 stores
3,706 stores
2,791 stores
1,380 stores
928 stores
620 stores
543 stores
Visual Distribution
16,976 stores
13,385 stores
5,212 stores
3,939 stores
3,706 stores
2,791 stores
1,380 stores
928 stores
620 stores
543 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 16976 | 32.74% |
| Custom | 13385 | 25.82% |
| Shopify | 5212 | 10.05% |
| OpenCart, Shoprenter | 3939 | 7.60% |
| Unas | 3706 | 7.15% |
| UNAS, Unas | 2791 | 5.38% |
| OpenCart | 1380 | 2.66% |
| PrestaShop | 928 | 1.79% |
| VirtueMart | 620 | 1.20% |
| Shoptet | 543 | 1.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 43.8% share of detected Hungary e-commerce signals (43,223) , with Custom at 17.6% and Shopify at 7.9% (October 2026) .
Base: 98,659 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
43,223 websites
17,350 websites
7,768 websites
5,830 websites
5,217 websites
3,786 websites
2,830 websites
1,303 websites
1,173 websites
772 websites
Visual Distribution
43,223 websites
17,350 websites
7,768 websites
5,830 websites
5,217 websites
3,786 websites
2,830 websites
1,303 websites
1,173 websites
772 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 43223 | 43.81% |
| Custom | 17350 | 17.59% |
| Shopify | 7768 | 7.87% |
| OpenCart, Shoprenter | 5830 | 5.91% |
| Unas | 5217 | 5.29% |
| UNAS, Unas | 3786 | 3.84% |
| OpenCart | 2830 | 2.87% |
| PrestaShop | 1303 | 1.32% |
| VirtueMart | 1173 | 1.19% |
| Shoptet | 772 | 0.78% |
Categories Distribution
Health & Beauty stores with 11.4% of all stores (5,896 stores) , followed by Clothing & Accessories (10.5%) and Home & Garden (10.3%) .
Base: 51,846 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,896 stores
5,420 stores
5,342 stores
4,482 stores
3,400 stores
2,788 stores
2,503 stores
2,025 stores
1,917 stores
1,732 stores
Visual Distribution
5,896 stores
5,420 stores
5,342 stores
4,482 stores
3,400 stores
2,788 stores
2,503 stores
2,025 stores
1,917 stores
1,732 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5896 | 11.37% |
| Clothing & Accessories | 5420 | 10.45% |
| Home & Garden | 5342 | 10.30% |
| Food & Beverages | 4482 | 8.64% |
| Tools & Hardware | 3400 | 6.56% |
| Electronics & Technology | 2788 | 5.38% |
| Sporting Goods & Outdoor Gear | 2503 | 4.83% |
| Business & Industrial | 2025 | 3.91% |
| Vehicles & Parts | 1917 | 3.70% |
| Arts & Entertainment | 1732 | 3.34% |
Payment Providers Distribution
VISA accounts for 14.3% of displayed detection occurrences (8,798 occurrences) , followed by MasterCard (13.9%) and Barion (12.7%) .
Base: 61,648 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
8,798 occurrences
8,587 occurrences
7,849 occurrences
7,334 occurrences
6,076 occurrences
5,742 occurrences
5,459 occurrences
4,947 occurrences
4,463 occurrences
2,393 occurrences
Visual Distribution
8,798 occurrences
8,587 occurrences
7,849 occurrences
7,334 occurrences
6,076 occurrences
5,742 occurrences
5,459 occurrences
4,947 occurrences
4,463 occurrences
2,393 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 8798 | 14.27% |
| MasterCard | 8587 | 13.93% |
| Barion | 7849 | 12.73% |
| PayPal | 7334 | 11.90% |
| Stripe | 6076 | 9.86% |
| Maestro | 5742 | 9.31% |
| Apple Pay | 5459 | 8.86% |
| SimplePay | 4947 | 8.02% |
| American Express | 4463 | 7.24% |
| Google Pay | 2393 | 3.88% |
Shipping Carriers Distribution
Magyar Posta accounts for 32.5% of displayed detection occurrences (20,950 occurrences) , followed by GLS (30.9%) and FOXPOST (15.6%) .
Base: 64,369 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
20,950 occurrences
19,901 occurrences
10,033 occurrences
4,958 occurrences
4,313 occurrences
1,218 occurrences
1,139 occurrences
811 occurrences
616 occurrences
430 occurrences
Visual Distribution
20,950 occurrences
19,901 occurrences
10,033 occurrences
4,958 occurrences
4,313 occurrences
1,218 occurrences
1,139 occurrences
811 occurrences
616 occurrences
430 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Magyar Posta | 20950 | 32.55% |
| GLS | 19901 | 30.92% |
| FOXPOST | 10033 | 15.59% |
| Packeta | 4958 | 7.70% |
| DPD | 4313 | 6.70% |
| Express One | 1218 | 1.89% |
| DHL | 1139 | 1.77% |
| UPS | 811 | 1.26% |
| FedEx | 616 | 0.96% |
| Pick Pack Pont | 430 | 0.67% |
Store Launch Timeline
Over the past 12 months, 8,944 new stores were launched in Hungary , with the highest activity in 2026-09 (1,155 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,155 stores launched
1,136 stores launched
974 stores launched
749 stores launched
683 stores launched
622 stores launched
797 stores launched
697 stores launched
709 stores launched
583 stores launched
704 stores launched
135 stores launched
Monthly Trend
12.9% of last 12 months
12.7% of last 12 months
10.9% of last 12 months
8.4% of last 12 months
7.6% of last 12 months
7.0% of last 12 months
8.9% of last 12 months
7.8% of last 12 months
7.9% of last 12 months
6.5% of last 12 months
7.9% of last 12 months
1.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1155 | 12.91% |
| 2026-08 | 1136 | 12.70% |
| 2026-07 | 974 | 10.89% |
| 2026-06 | 749 | 8.37% |
| 2026-05 | 683 | 7.64% |
| 2026-04 | 622 | 6.95% |
| 2026-03 | 797 | 8.91% |
| 2026-02 | 697 | 7.79% |
| 2026-01 | 709 | 7.93% |
| 2025-12 | 583 | 6.52% |
| 2025-11 | 704 | 7.87% |
| 2025-10 | 135 | 1.51% |
Active Stores by Launch Year
Currently, 51,682 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (7,863 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,863 active stores
6,672 active stores
3,841 active stores
3,453 active stores
2,847 active stores
3,764 active stores
3,601 active stores
2,457 active stores
2,538 active stores
2,345 active stores
1,250 active stores
990 active stores
931 active stores
1,131 active stores
961 active stores
Distribution by Launch Year
15.2% of tracked active stores
12.9% of tracked active stores
7.4% of tracked active stores
6.7% of tracked active stores
5.5% of tracked active stores
7.3% of tracked active stores
7.0% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
4.5% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
1.8% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7863 | 15.21% |
| 2025 | 6672 | 12.91% |
| 2024 | 3841 | 7.43% |
| 2023 | 3453 | 6.68% |
| 2022 | 2847 | 5.51% |
| 2021 | 3764 | 7.28% |
| 2020 | 3601 | 6.97% |
| 2019 | 2457 | 4.75% |
| 2018 | 2538 | 4.91% |
| 2017 | 2345 | 4.54% |
| 2016 | 1250 | 2.42% |
| 2015 | 990 | 1.92% |
| 2014 | 931 | 1.80% |
| 2013 | 1131 | 2.19% |
| 2012 | 961 | 1.86% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Food & Beverages
HCL Commerce
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom - Health & Beauty
WooCommerce - Business & Industrial
Shopify - Food & Beverages
Shopify - Furniture & Home Decor
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.8k | 100.00% |
| Emails | 45k | 86.87% |
| Phones | 42.8k | 82.46% |
| Ecommerce platform | 51.8k | 100.00% |
| Couriers | 30.9k | 59.62% |
| Payment Providers | 27.2k | 52.47% |
| Categories | 45.5k | 87.67% |
| Social Media | 31.1k | 59.99% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 51.8k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 51.8k verified Hungary e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.4% of displayed detection occurrences (29,471 occurrences) , followed by Instagram (26.5%) and YouTube (12.1%) .
Base: 73,031 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
29,471 occurrences
19,373 occurrences
8,815 occurrences
6,141 occurrences
3,952 occurrences
2,283 occurrences
1,713 occurrences
925 occurrences
292 occurrences
66 occurrences
Visual Distribution
29,471 occurrences
19,373 occurrences
8,815 occurrences
6,141 occurrences
3,952 occurrences
2,283 occurrences
1,713 occurrences
925 occurrences
292 occurrences
66 occurrences