Hungary E-commerce Database
Explore 67.4k e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 41.9% of stores with physical delivery (27,886 stores) , followed by WooCommerce (27.9%) and Unas (10.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,886 stores
18,566 stores
7,192 stores
4,989 stores
4,444 stores
1,036 stores
984 stores
578 stores
486 stores
467 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 27886 | 41.85% |
| WooCommerce | 18566 | 27.87% |
| Unas | 7192 | 10.79% |
| Shopify | 4989 | 7.49% |
| Shoprenter | 4444 | 6.67% |
| PrestaShop | 1036 | 1.55% |
| OpenCart | 984 | 1.48% |
| Shoptet | 578 | 0.87% |
| Magento | 486 | 0.73% |
| Wix eCommerce | 467 | 0.70% |
All Stores Distribution
Custom holds 32.5% share of all Hungary e-commerce stores (27,886) , with WooCommerce at 38.5% and Unas at 9.5% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,886 stores
33,067 stores
8,145 stores
6,235 stores
4,894 stores
1,151 stores
1,367 stores
605 stores
613 stores
1,942 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 27886 | 32.46% |
| WooCommerce | 33067 | 38.49% |
| Unas | 8145 | 9.48% |
| Shopify | 6235 | 7.26% |
| Shoprenter | 4894 | 5.70% |
| PrestaShop | 1151 | 1.34% |
| OpenCart | 1367 | 1.59% |
| Shoptet | 605 | 0.70% |
| Magento | 613 | 0.71% |
| Wix eCommerce | 1942 | 2.26% |
Categories Distribution
Health & Beauty leads with 16.4% of all stores (8,383 stores) , followed by Food & Beverages (10.6%) and Clothing & Accessories (10.5%) .
Top 10 Categories
8,383 stores
5,447 stores
5,353 stores
5,018 stores
4,778 stores
3,489 stores
2,972 stores
2,952 stores
2,808 stores
2,029 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8383 | 16.37% |
| Food & Beverages | 5447 | 10.64% |
| Clothing & Accessories | 5353 | 10.45% |
| Home & Garden | 5018 | 9.80% |
| Electronics & Technology | 4778 | 9.33% |
| Tools & Hardware | 3489 | 6.81% |
| Furniture & Home Decor | 2972 | 5.80% |
| Vehicles & Parts | 2952 | 5.77% |
| Business & Industrial | 2808 | 5.48% |
| Gifts & Special Occasions | 2029 | 3.96% |
| Sporting Goods & Outdoor Gear | 1915 | 3.74% |
| Jewelry & Watches | 1854 | 3.62% |
| Pets & Pet Supplies | 1526 | 2.98% |
| Arts & Entertainment | 1390 | 2.71% |
| Books & Media | 1288 | 2.52% |
Payment Providers Distribution
PayPal leads with 20.4% among AI-verified physical stores (3,877 stores) , followed by Bolt (18.3%) and MasterCard (16.3%) .
Base: 11,911 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,877 stores
3,472 stores
3,105 stores
2,047 stores
1,639 stores
1,388 stores
897 stores
849 stores
720 stores
231 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3877 | 20.39% |
| Bolt | 3472 | 18.26% |
| MasterCard | 3105 | 16.33% |
| Stripe Connect | 2047 | 10.76% |
| VISA | 1639 | 8.62% |
| American Express | 1388 | 7.30% |
| Apple Pay | 897 | 4.72% |
| Google Pay | 849 | 4.46% |
| JCB | 720 | 3.79% |
| UnionPay | 231 | 1.21% |
| Klarna | 191 | 1.00% |
| PayU | 175 | 0.92% |
| BitCoin | 157 | 0.83% |
| Paddle | 154 | 0.81% |
| Bancontact | 115 | 0.60% |
Shipping Carriers Distribution
GLS leads with 46.3% among AI-verified physical stores (14,764 stores) , followed by Magyar Posta (32.7%) and DPD (10.6%) .
Base: 21,852 AI-verified physical stores with detectable shipping carriers (32.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 14764 | 46.25% |
| Magyar Posta | 10426 | 32.66% |
| DPD | 3372 | 10.56% |
| UPS | 991 | 3.10% |
| DHL | 841 | 2.63% |
| TNT | 370 | 1.16% |
| FedEx | 348 | 1.09% |
| Hermes | 245 | 0.77% |
| Speedy | 137 | 0.43% |
| USPS | 111 | 0.35% |
| Blue Star | 93 | 0.29% |
| TCS | 70 | 0.22% |
| GDEX | 52 | 0.16% |
| ASM | 51 | 0.16% |
| CBL | 49 | 0.15% |
Store Launch Timeline
Over the past 12 months, 10,815 new stores were launched in Hungary , with the highest activity in 2025-10 (1,122 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,122 stores launched
1,076 stores launched
1,005 stores launched
1,036 stores launched
939 stores launched
1,039 stores launched
865 stores launched
990 stores launched
911 stores launched
918 stores launched
589 stores launched
325 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1122 | 10.37% |
| 2025-09 | 1076 | 9.95% |
| 2025-08 | 1005 | 9.29% |
| 2025-07 | 1036 | 9.58% |
| 2025-06 | 939 | 8.68% |
| 2025-05 | 1039 | 9.61% |
| 2025-04 | 865 | 8.00% |
| 2025-03 | 990 | 9.15% |
| 2025-02 | 911 | 8.42% |
| 2025-01 | 918 | 8.49% |
| 2024-12 | 589 | 5.45% |
| 2024-11 | 325 | 3.01% |
Active Stores by Launch Year
Currently, 66,602 active stores in Hungary are tracked in our database , with the most stores launched in 2025 (9,920 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,920 active stores
6,709 active stores
5,387 active stores
4,264 active stores
5,572 active stores
5,082 active stores
3,541 active stores
3,758 active stores
3,315 active stores
1,879 active stores
1,440 active stores
1,418 active stores
1,897 active stores
1,470 active stores
1,628 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 9920 | 14.89% |
| 2024 | 6709 | 10.07% |
| 2023 | 5387 | 8.09% |
| 2022 | 4264 | 6.40% |
| 2021 | 5572 | 8.37% |
| 2020 | 5082 | 7.63% |
| 2019 | 3541 | 5.32% |
| 2018 | 3758 | 5.64% |
| 2017 | 3315 | 4.98% |
| 2016 | 1879 | 2.82% |
| 2015 | 1440 | 2.16% |
| 2014 | 1418 | 2.13% |
| 2013 | 1897 | 2.85% |
| 2012 | 1470 | 2.21% |
| 2011 | 1628 | 2.44% |
| 2010 | 1502 | 2.26% |
| 2009 | 1232 | 1.85% |
| 2008 | 1100 | 1.65% |
| 2007 | 1441 | 2.16% |
| 2006 | 612 | 0.92% |
| 2005 | 325 | 0.49% |
| 2004 | 898 | 1.35% |
| 2003 | 833 | 1.25% |
| 2002 | 407 | 0.61% |
| 2001 | 734 | 1.10% |
| 2000 | 107 | 0.16% |
| 1999 | 72 | 0.11% |
| 1998 | 52 | 0.08% |
| 1997 | 1 | 0.00% |
| 1996 | 5 | 0.01% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Hungary's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Books & Media
Unas — Home & Garden
WooCommerce
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 67.4k | 100.00% |
| Emails | 48.6k | 72.05% |
| Phones | 30.4k | 45.13% |
| Ecommerce platform | 67.4k | 100.00% |
| Couriers | 21.9k | 32.40% |
| Payment Providers | 11.9k | 17.66% |
| Categories | 54.5k | 80.85% |
| Social Media | 39.2k | 58.11% |
Starter Package
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Maximize Your ROI
Use our detailed Hungary E-commerce Database to:
Gain actionable insights into 67.4k physical stores in Hungary.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hungary online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hungary E-commerce Database?
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Our database covers over 67.4k Hungary physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 39.5% among stores with at least one detectable social profile (36,998 stores) , followed by Instagram (25.1%) and YouTube (13.2%) .
Base: 39,189 stores with any detectable social profile (58.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,998 stores
23,504 stores
12,352 stores
6,433 stores
5,835 stores
3,852 stores
2,647 stores
1,224 stores
653 stores
243 stores
Visual Distribution