Shoptet Market Share & Real Store Usage
Explore 32.0k verified e-commerce stores built on Shoptet. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 33.6k domains. 32.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
32.0k verified active stores out of 33.6k detected · 95.3% verification rate
Categories Distribution
Food & Beverages stores with 13.6% of all stores (3,824 stores) , followed by Clothing & Accessories (12.5%) and Health & Beauty (12.5%) .
Base: 28,214 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,824 stores
3,534 stores
3,526 stores
3,370 stores
2,226 stores
2,065 stores
1,596 stores
1,381 stores
1,234 stores
1,170 stores
Visual Distribution
3,824 stores
3,534 stores
3,526 stores
3,370 stores
2,226 stores
2,065 stores
1,596 stores
1,381 stores
1,234 stores
1,170 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 3824 | 13.55% |
| Clothing & Accessories | 3534 | 12.53% |
| Health & Beauty | 3526 | 12.50% |
| Home & Garden | 3370 | 11.94% |
| Sporting Goods & Outdoor Gear | 2226 | 7.89% |
| Arts & Entertainment | 2065 | 7.32% |
| Tools & Hardware | 1596 | 5.66% |
| Toys & Games | 1381 | 4.89% |
| Electronics & Technology | 1234 | 4.37% |
| Business & Industrial | 1170 | 4.15% |
Payment Providers Distribution
Google Pay stores with 29.2% among AI-verified physical stores (2,712 stores) , followed by Apple Pay (27.9%) and VISA (8.9%) .
Base: 5,150 AI-verified physical stores with detectable payment providers (15.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,712 stores
2,595 stores
827 stores
821 stores
797 stores
294 stores
265 stores
181 stores
157 stores
144 stores
Visual Distribution
2,712 stores
2,595 stores
827 stores
821 stores
797 stores
294 stores
265 stores
181 stores
157 stores
144 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Google Pay | 2712 | 29.17% |
| Apple Pay | 2595 | 27.91% |
| VISA | 827 | 8.89% |
| MasterCard | 821 | 8.83% |
| PayPal | 797 | 8.57% |
| Twisto | 294 | 3.16% |
| Stripe Connect | 265 | 2.85% |
| BitCoin | 181 | 1.95% |
| Bolt | 157 | 1.69% |
| PayU | 144 | 1.55% |
Shipping Carriers Distribution
Ceska Posta stores with 30.3% among AI-verified physical stores (6,243 stores) , followed by DPD (22.6%) and GLS (21.5%) .
Base: 13,670 AI-verified physical stores with detectable shipping carriers (40.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,243 stores
4,652 stores
4,429 stores
2,063 stores
1,568 stores
471 stores
457 stores
126 stores
116 stores
108 stores
Visual Distribution
6,243 stores
4,652 stores
4,429 stores
2,063 stores
1,568 stores
471 stores
457 stores
126 stores
116 stores
108 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Ceska Posta | 6243 | 30.32% |
| DPD | 4652 | 22.59% |
| GLS | 4429 | 21.51% |
| DHL | 2063 | 10.02% |
| Slovenska posta | 1568 | 7.61% |
| UPS | 471 | 2.29% |
| Geis | 457 | 2.22% |
| Magyar Posta | 126 | 0.61% |
| Hermes | 116 | 0.56% |
| Raben | 108 | 0.52% |
Store Launch Timeline
Over the past 12 months, 4,466 new stores were launched in Shoptet , with the highest activity in 2026-04 (374 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
374 stores launched
382 stores launched
372 stores launched
411 stores launched
326 stores launched
478 stores launched
496 stores launched
425 stores launched
385 stores launched
347 stores launched
296 stores launched
174 stores launched
Monthly Trend
8.4% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
9.2% of last 12 months
7.3% of last 12 months
10.7% of last 12 months
11.1% of last 12 months
9.5% of last 12 months
8.6% of last 12 months
7.8% of last 12 months
6.6% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 374 | 8.37% |
| 2026-03 | 382 | 8.55% |
| 2026-02 | 372 | 8.33% |
| 2026-01 | 411 | 9.20% |
| 2025-12 | 326 | 7.30% |
| 2025-11 | 478 | 10.70% |
| 2025-10 | 496 | 11.11% |
| 2025-09 | 425 | 9.52% |
| 2025-08 | 385 | 8.62% |
| 2025-07 | 347 | 7.77% |
| 2025-06 | 296 | 6.63% |
| 2025-05 | 174 | 3.90% |
Active Stores by Launch Year
Currently, 31,927 active stores in Shoptet are tracked in our database , with the most stores launched in 2026 (1,563 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,563 active stores
4,393 active stores
3,210 active stores
2,637 active stores
2,259 active stores
2,839 active stores
2,484 active stores
1,574 active stores
1,575 active stores
1,689 active stores
940 active stores
836 active stores
678 active stores
792 active stores
588 active stores
Distribution by Launch Year
4.9% of tracked active stores
13.8% of tracked active stores
10.1% of tracked active stores
8.3% of tracked active stores
7.1% of tracked active stores
8.9% of tracked active stores
7.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
5.3% of tracked active stores
2.9% of tracked active stores
2.6% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1563 | 4.90% |
| 2025 | 4393 | 13.76% |
| 2024 | 3210 | 10.05% |
| 2023 | 2637 | 8.26% |
| 2022 | 2259 | 7.08% |
| 2021 | 2839 | 8.89% |
| 2020 | 2484 | 7.78% |
| 2019 | 1574 | 4.93% |
| 2018 | 1575 | 4.93% |
| 2017 | 1689 | 5.29% |
| 2016 | 940 | 2.94% |
| 2015 | 836 | 2.62% |
| 2014 | 678 | 2.12% |
| 2013 | 792 | 2.48% |
| 2012 | 588 | 1.84% |
Geographic Distribution
Czechia stores with 76.7% (24,459 AI-verified stores) , followed by Slovakia (18.9%) and Hungary (1.8%) .
Base: 31,908 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
24,459 AI-verified stores
6,017 AI-verified stores
571 AI-verified stores
285 AI-verified stores
184 AI-verified stores
106 AI-verified stores
84 AI-verified stores
38 AI-verified stores
32 AI-verified stores
25 AI-verified stores
Visual Distribution
24,459 AI-verified stores
6,017 AI-verified stores
571 AI-verified stores
285 AI-verified stores
184 AI-verified stores
106 AI-verified stores
84 AI-verified stores
38 AI-verified stores
32 AI-verified stores
25 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 24459 | 76.65% |
| Slovakia | 6017 | 18.86% |
| Hungary | 571 | 1.79% |
| Germany | 285 | 0.89% |
| Poland | 184 | 0.58% |
| Romania | 106 | 0.33% |
| Austria | 84 | 0.26% |
| Slovenia | 38 | 0.12% |
| Croatia | 32 | 0.10% |
| Italy | 25 | 0.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoptet - Health & Beauty
Shoptet - Home & Garden
Shoptet - Toys & Games
Shoptet - Home & Garden
Shoptet - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet - Clothing & Accessories
Shoptet - Electronics & Technology
Shoptet - Health & Beauty
Shoptet - Toys & Games
Shoptet - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.6k | 100.00% |
| Emails | 29.7k | 88.35% |
| Phones | 28.5k | 84.93% |
| Ecommerce platform | 33.6k | 100.00% |
| Couriers | 13.7k | 40.73% |
| Payment Providers | 5.2k | 15.34% |
| Categories | 29.9k | 89.19% |
| Social Media | 21.3k | 63.34% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoptet e-commerce landscape:
Analyze 32.0k verified e-commerce stores on Shoptet - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shoptet e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoptet e-commerce intelligence?
-
We track 32.0k verified Shoptet e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 44.7% among stores with at least one detectable social profile (17,618 stores) , followed by Instagram (40.0%) and YouTube (9.1%) .
Base: 21,260 stores with any detectable social profile (63.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,618 stores
15,774 stores
3,575 stores
1,430 stores
494 stores
290 stores
215 stores
31 stores
14 stores
7 stores
Visual Distribution
17,618 stores
15,774 stores
3,575 stores
1,430 stores
494 stores
290 stores
215 stores
31 stores
14 stores
7 stores