Shoptet Market Share & Real Store Usage
Explore 31.5k verified e-commerce stores built on Shoptet. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 33.1k domains. 31.5k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
31.5k verified active stores out of 33.1k detected · 95.3% verification rate
Categories Distribution
Food & Beverages stores with 13.6% of all stores (3,793 stores) , followed by Clothing & Accessories (12.6%) and Health & Beauty (12.5%) .
Base: 27,837 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,793 stores
3,502 stores
3,466 stores
3,322 stores
2,211 stores
2,003 stores
1,589 stores
1,325 stores
1,220 stores
1,165 stores
Visual Distribution
3,793 stores
3,502 stores
3,466 stores
3,322 stores
2,211 stores
2,003 stores
1,589 stores
1,325 stores
1,220 stores
1,165 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 3793 | 13.63% |
| Clothing & Accessories | 3502 | 12.58% |
| Health & Beauty | 3466 | 12.45% |
| Home & Garden | 3322 | 11.93% |
| Sporting Goods & Outdoor Gear | 2211 | 7.94% |
| Arts & Entertainment | 2003 | 7.20% |
| Tools & Hardware | 1589 | 5.71% |
| Toys & Games | 1325 | 4.76% |
| Electronics & Technology | 1220 | 4.38% |
| Business & Industrial | 1165 | 4.19% |
Payment Providers Distribution
Google Pay stores with 29.6% among AI-verified physical stores (2,803 stores) , followed by Apple Pay (28.5%) and VISA (8.7%) .
Base: 5,189 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,803 stores
2,706 stores
828 stores
807 stores
791 stores
288 stores
276 stores
171 stores
150 stores
141 stores
Visual Distribution
2,803 stores
2,706 stores
828 stores
807 stores
791 stores
288 stores
276 stores
171 stores
150 stores
141 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Google Pay | 2803 | 29.57% |
| Apple Pay | 2706 | 28.55% |
| VISA | 828 | 8.74% |
| MasterCard | 807 | 8.51% |
| PayPal | 791 | 8.34% |
| Twisto | 288 | 3.04% |
| Stripe Connect | 276 | 2.91% |
| BitCoin | 171 | 1.80% |
| Bolt | 150 | 1.58% |
| Adyen | 141 | 1.49% |
Shipping Carriers Distribution
Ceska Posta stores with 29.9% among AI-verified physical stores (6,054 stores) , followed by DPD (22.8%) and GLS (21.7%) .
Base: 13,417 AI-verified physical stores with detectable shipping carriers (40.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,054 stores
4,621 stores
4,388 stores
2,031 stores
1,543 stores
458 stores
448 stores
128 stores
114 stores
113 stores
Visual Distribution
6,054 stores
4,621 stores
4,388 stores
2,031 stores
1,543 stores
458 stores
448 stores
128 stores
114 stores
113 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Ceska Posta | 6054 | 29.90% |
| DPD | 4621 | 22.82% |
| GLS | 4388 | 21.67% |
| DHL | 2031 | 10.03% |
| Slovenska posta | 1543 | 7.62% |
| Geis | 458 | 2.26% |
| UPS | 448 | 2.21% |
| Magyar Posta | 128 | 0.63% |
| Hermes | 114 | 0.56% |
| Raben | 113 | 0.56% |
Store Launch Timeline
Over the past 12 months, 4,251 new stores were launched in Shoptet , with the highest activity in 2026-05 (292 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
292 stores launched
380 stores launched
393 stores launched
364 stores launched
399 stores launched
311 stores launched
438 stores launched
474 stores launched
398 stores launched
357 stores launched
332 stores launched
113 stores launched
Monthly Trend
6.9% of last 12 months
8.9% of last 12 months
9.2% of last 12 months
8.6% of last 12 months
9.4% of last 12 months
7.3% of last 12 months
10.3% of last 12 months
11.2% of last 12 months
9.4% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 292 | 6.87% |
| 2026-04 | 380 | 8.94% |
| 2026-03 | 393 | 9.24% |
| 2026-02 | 364 | 8.56% |
| 2026-01 | 399 | 9.39% |
| 2025-12 | 311 | 7.32% |
| 2025-11 | 438 | 10.30% |
| 2025-10 | 474 | 11.15% |
| 2025-09 | 398 | 9.36% |
| 2025-08 | 357 | 8.40% |
| 2025-07 | 332 | 7.81% |
| 2025-06 | 113 | 2.66% |
Active Stores by Launch Year
Currently, 31,461 active stores in Shoptet are tracked in our database , with the most stores launched in 2026 (1,848 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,848 active stores
4,120 active stores
3,091 active stores
2,553 active stores
2,211 active stores
2,775 active stores
2,454 active stores
1,545 active stores
1,547 active stores
1,663 active stores
931 active stores
830 active stores
672 active stores
779 active stores
582 active stores
Distribution by Launch Year
5.9% of tracked active stores
13.1% of tracked active stores
9.8% of tracked active stores
8.1% of tracked active stores
7.0% of tracked active stores
8.8% of tracked active stores
7.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
5.3% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1848 | 5.87% |
| 2025 | 4120 | 13.10% |
| 2024 | 3091 | 9.82% |
| 2023 | 2553 | 8.11% |
| 2022 | 2211 | 7.03% |
| 2021 | 2775 | 8.82% |
| 2020 | 2454 | 7.80% |
| 2019 | 1545 | 4.91% |
| 2018 | 1547 | 4.92% |
| 2017 | 1663 | 5.29% |
| 2016 | 931 | 2.96% |
| 2015 | 830 | 2.64% |
| 2014 | 672 | 2.14% |
| 2013 | 779 | 2.48% |
| 2012 | 582 | 1.85% |
Geographic Distribution
Czechia stores with 76.5% (24,037 AI-verified stores) , followed by Slovakia (19.0%) and Hungary (1.8%) .
Base: 31,440 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
24,037 AI-verified stores
5,967 AI-verified stores
571 AI-verified stores
282 AI-verified stores
183 AI-verified stores
104 AI-verified stores
89 AI-verified stores
40 AI-verified stores
33 AI-verified stores
26 AI-verified stores
Visual Distribution
24,037 AI-verified stores
5,967 AI-verified stores
571 AI-verified stores
282 AI-verified stores
183 AI-verified stores
104 AI-verified stores
89 AI-verified stores
40 AI-verified stores
33 AI-verified stores
26 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 24037 | 76.45% |
| Slovakia | 5967 | 18.98% |
| Hungary | 571 | 1.82% |
| Germany | 282 | 0.90% |
| Poland | 183 | 0.58% |
| Romania | 104 | 0.33% |
| Austria | 89 | 0.28% |
| Slovenia | 40 | 0.13% |
| Croatia | 33 | 0.10% |
| Italy | 26 | 0.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoptet - Health & Beauty
Shoptet - Home & Garden
Shoptet - Toys & Games
Shoptet - Home & Garden
Shoptet - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet - Health & Beauty
Shoptet - Health & Beauty
Shoptet - Clothing & Accessories
Shoptet - Home & Garden
Shoptet - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33.1k | 100.00% |
| Emails | 29.2k | 88.21% |
| Phones | 27.9k | 84.35% |
| Ecommerce platform | 33.1k | 100.00% |
| Couriers | 13.4k | 40.59% |
| Payment Providers | 5.2k | 15.70% |
| Categories | 29.5k | 89.38% |
| Social Media | 21.0k | 63.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoptet e-commerce landscape:
Analyze 31.5k verified e-commerce stores on Shoptet - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shoptet e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoptet e-commerce intelligence?
-
We track 31.5k verified Shoptet e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 44.6% among stores with at least one detectable social profile (17,468 stores) , followed by Instagram (40.0%) and YouTube (9.2%) .
Base: 21,049 stores with any detectable social profile (63.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,468 stores
15,672 stores
3,612 stores
1,425 stores
493 stores
280 stores
209 stores
27 stores
13 stores
7 stores
Visual Distribution
17,468 stores
15,672 stores
3,612 stores
1,425 stores
493 stores
280 stores
209 stores
27 stores
13 stores
7 stores