Shoptet Market Share & Real Store Usage
Explore 30k verified e-commerce stores built on Shoptet. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 42.5k domains. 30k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
30k verified active stores out of 42.5k detected · 70.5% verification rate
Categories Distribution
Food & Beverages stores with 11.9% of all stores (3,576 stores) , followed by Clothing & Accessories (11.1%) and Health & Beauty (10.5%) .
Base: 29,978 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,576 stores
3,334 stores
3,138 stores
3,135 stores
2,128 stores
1,948 stores
1,555 stores
1,325 stores
1,130 stores
1,102 stores
Visual Distribution
3,576 stores
3,334 stores
3,138 stores
3,135 stores
2,128 stores
1,948 stores
1,555 stores
1,325 stores
1,130 stores
1,102 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 3576 | 11.93% |
| Clothing & Accessories | 3334 | 11.12% |
| Health & Beauty | 3138 | 10.47% |
| Home & Garden | 3135 | 10.46% |
| Sporting Goods & Outdoor Gear | 2128 | 7.10% |
| Arts & Entertainment | 1948 | 6.50% |
| Tools & Hardware | 1555 | 5.19% |
| Toys & Games | 1325 | 4.42% |
| Electronics & Technology | 1130 | 3.77% |
| Business & Industrial | 1102 | 3.68% |
Payment Providers Distribution
Shoptet Pay accounts for 34.7% of displayed detection occurrences (12,148 occurrences) , followed by GoPay (14.0%) and Google Pay (11.3%) .
Base: 35,057 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
12,148 occurrences
4,920 occurrences
3,948 occurrences
3,928 occurrences
3,859 occurrences
1,884 occurrences
1,826 occurrences
1,356 occurrences
706 occurrences
482 occurrences
Visual Distribution
12,148 occurrences
4,920 occurrences
3,948 occurrences
3,928 occurrences
3,859 occurrences
1,884 occurrences
1,826 occurrences
1,356 occurrences
706 occurrences
482 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Shoptet Pay | 12148 | 34.65% |
| GoPay | 4920 | 14.03% |
| Google Pay | 3948 | 11.26% |
| ComGate | 3928 | 11.20% |
| Apple Pay | 3859 | 11.01% |
| VISA | 1884 | 5.37% |
| MasterCard | 1826 | 5.21% |
| PayPal | 1356 | 3.87% |
| Maestro | 706 | 2.01% |
| GP webpay | 482 | 1.37% |
Shipping Carriers Distribution
Packeta accounts for 27.9% of displayed detection occurrences (17,751 occurrences) , followed by PPL (18.2%) and Ceska Posta (17.4%) .
Base: 63,558 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
17,751 occurrences
11,553 occurrences
11,032 occurrences
7,176 occurrences
6,930 occurrences
2,777 occurrences
2,223 occurrences
1,881 occurrences
1,360 occurrences
875 occurrences
Visual Distribution
17,751 occurrences
11,553 occurrences
11,032 occurrences
7,176 occurrences
6,930 occurrences
2,777 occurrences
2,223 occurrences
1,881 occurrences
1,360 occurrences
875 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Packeta | 17751 | 27.93% |
| PPL | 11553 | 18.18% |
| Ceska Posta | 11032 | 17.36% |
| DPD | 7176 | 11.29% |
| GLS | 6930 | 10.90% |
| Slovenska posta | 2777 | 4.37% |
| DHL | 2223 | 3.50% |
| Toptrans | 1881 | 2.96% |
| WeDo Logistics | 1360 | 2.14% |
| Geis | 875 | 1.38% |
Store Launch Timeline
Over the past 12 months, 3,355 new stores were launched in Shoptet , with the highest activity in 2026-09 (372 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
372 stores launched
166 stores launched
115 stores launched
244 stores launched
308 stores launched
385 stores launched
382 stores launched
348 stores launched
336 stores launched
249 stores launched
371 stores launched
79 stores launched
Monthly Trend
11.1% of last 12 months
4.9% of last 12 months
3.4% of last 12 months
7.3% of last 12 months
9.2% of last 12 months
11.5% of last 12 months
11.4% of last 12 months
10.4% of last 12 months
10.0% of last 12 months
7.4% of last 12 months
11.1% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 372 | 11.09% |
| 2026-08 | 166 | 4.95% |
| 2026-07 | 115 | 3.43% |
| 2026-06 | 244 | 7.27% |
| 2026-05 | 308 | 9.18% |
| 2026-04 | 385 | 11.48% |
| 2026-03 | 382 | 11.39% |
| 2026-02 | 348 | 10.37% |
| 2026-01 | 336 | 10.01% |
| 2025-12 | 249 | 7.42% |
| 2025-11 | 371 | 11.06% |
| 2025-10 | 79 | 2.35% |
Active Stores by Launch Year
Currently, 29,951 active stores in Shoptet are tracked in our database , with the most stores launched in 2026 (2,765 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,765 active stores
3,535 active stores
2,754 active stores
2,329 active stores
2,021 active stores
2,575 active stores
2,289 active stores
1,476 active stores
1,444 active stores
1,466 active stores
859 active stores
782 active stores
627 active stores
749 active stores
537 active stores
Distribution by Launch Year
9.2% of tracked active stores
11.8% of tracked active stores
9.2% of tracked active stores
7.8% of tracked active stores
6.7% of tracked active stores
8.6% of tracked active stores
7.6% of tracked active stores
4.9% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
2.9% of tracked active stores
2.6% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2765 | 9.23% |
| 2025 | 3535 | 11.80% |
| 2024 | 2754 | 9.20% |
| 2023 | 2329 | 7.78% |
| 2022 | 2021 | 6.75% |
| 2021 | 2575 | 8.60% |
| 2020 | 2289 | 7.64% |
| 2019 | 1476 | 4.93% |
| 2018 | 1444 | 4.82% |
| 2017 | 1466 | 4.89% |
| 2016 | 859 | 2.87% |
| 2015 | 782 | 2.61% |
| 2014 | 627 | 2.09% |
| 2013 | 749 | 2.50% |
| 2012 | 537 | 1.79% |
Geographic Distribution
Czechia stores with 76.3% (22,885 active verified stores) , followed by Slovakia (19.0%) and Hungary (1.8%) .
Base: 29,978 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
22,885 active verified stores
5,686 active verified stores
544 active verified stores
195 active verified stores
194 active verified stores
116 active verified stores
86 active verified stores
47 active verified stores
47 active verified stores
28 active verified stores
Visual Distribution
22,885 active verified stores
5,686 active verified stores
544 active verified stores
195 active verified stores
194 active verified stores
116 active verified stores
86 active verified stores
47 active verified stores
47 active verified stores
28 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 22885 | 76.34% |
| Slovakia | 5686 | 18.97% |
| Hungary | 544 | 1.81% |
| Poland | 195 | 0.65% |
| Germany | 194 | 0.65% |
| Romania | 116 | 0.39% |
| Austria | 86 | 0.29% |
| Croatia | 47 | 0.16% |
| Slovenia | 47 | 0.16% |
| Italy | 28 | 0.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shoptet - Health & Beauty
Shoptet - Home & Garden
Shoptet - Toys & Games
Shoptet - Home & Garden
Shoptet - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet
Shoptet - Clothing & Accessories
Shoptet
Shoptet - Clothing & Accessories
Shoptet - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 42.5k | 100.00% |
| Emails | 31.4k | 73.94% |
| Phones | 32.8k | 77.24% |
| Ecommerce platform | 42.5k | 100.00% |
| Couriers | 27k | 63.49% |
| Payment Providers | 21.9k | 51.39% |
| Categories | 38.7k | 90.91% |
| Social Media | 28.7k | 67.45% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shoptet e-commerce landscape:
Analyze 30k verified e-commerce stores on Shoptet - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shoptet e-commerce intelligence?
-
We track 30k verified Shoptet e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 44.1% of displayed detection occurrences (16,528 occurrences) , followed by Instagram (40.3%) and YouTube (9.3%) .
Base: 37,486 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,528 occurrences
15,100 occurrences
3,478 occurrences
1,426 occurrences
432 occurrences
278 occurrences
200 occurrences
25 occurrences
12 occurrences
7 occurrences
Visual Distribution
16,528 occurrences
15,100 occurrences
3,478 occurrences
1,426 occurrences
432 occurrences
278 occurrences
200 occurrences
25 occurrences
12 occurrences
7 occurrences