Slovenia E-commerce Market

Explore 15.1k verified e-commerce stores in the Slovenia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 29.6k with e-commerce signals. 15.1k verified as active stores.

Verified stores
15.1k
active stores with physical delivery
Top platform
WooCommerce
7,902 verified stores
Top payment signal
PayPal
6,733 detection occurrences
Top carrier signal
Pošta Slovenije
5,204 detection occurrences
Top category
Health & Beauty
2,165 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 52.5% of stores with physical delivery (7,902 stores) , followed by Shopify (17.1%) and Custom (15.0%) .

Base: 15,054 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

7,902 stores

Shopify 17.1%

2,573 stores

Custom 15.0%

2,259 stores

522 stores

448 stores

410 stores

198 stores

86 stores

Odoo 0.5%

76 stores

50 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Slovenia
Platform Stores with Physical Delivery Percentage
WooCommerce 7902 52.49%
Shopify 2573 17.09%
Custom 2259 15.01%
OpenCart 522 3.47%
PrestaShop 448 2.98%
Magento 410 2.72%
Wix eCommerce 198 1.32%
nopCommerce 86 0.57%
Odoo 76 0.50%
Squarespace Commerce 50 0.33%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 58.8% share of detected Slovenia e-commerce signals (17,382) , with Shopify at 13.0% and Custom at 10.0% (October 2026) .

Base: 29,572 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

17,382 websites

Shopify 13.0%

3,837 websites

Custom 10.0%

2,944 websites

722 websites

673 websites

694 websites

1,337 websites

149 websites

Odoo 0.3%

99 websites

313 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Slovenia
Platform Websites with Signals Percentage
WooCommerce 17382 58.78%
Shopify 3837 12.98%
Custom 2944 9.96%
OpenCart 722 2.44%
PrestaShop 673 2.28%
Magento 694 2.35%
Wix eCommerce 1337 4.52%
nopCommerce 149 0.50%
Odoo 99 0.33%
Squarespace Commerce 313 1.06%

Categories Distribution

Health & Beauty stores with 14.4% of all stores (2,165 stores) , followed by Clothing & Accessories (10.0%) and Food & Beverages (9.7%) .

Base: 15,054 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 14.4%

2,165 stores

Clothing & Accessories 10.0%

1,506 stores

Food & Beverages 9.7%

1,457 stores

Home & Garden 8.2%

1,232 stores

Sporting Goods & Outdoor Gear 6.7%

1,012 stores

Electronics & Technology 4.8%

716 stores

Arts & Entertainment 4.5%

682 stores

Business & Industrial 3.5%

521 stores

Tools & Hardware 3.3%

498 stores

Toys & Games 2.9%

438 stores

Visual Distribution

Distribution of top 10 Slovenia store categories (October 2026)
Distribution of categories in Slovenia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2165 14.38%
Clothing & Accessories 1506 10.00%
Food & Beverages 1457 9.68%
Home & Garden 1232 8.18%
Sporting Goods & Outdoor Gear 1012 6.72%
Electronics & Technology 716 4.76%
Arts & Entertainment 682 4.53%
Business & Industrial 521 3.46%
Tools & Hardware 498 3.31%
Toys & Games 438 2.91%

Payment Providers Distribution

PayPal accounts for 21.7% of displayed detection occurrences (6,733 occurrences) , followed by VISA (15.5%) and MasterCard (15.4%) .

Base: 31,056 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 21.7%

6,733 occurrences

VISA 15.5%

4,817 occurrences

4,784 occurrences

Stripe 12.7%

3,945 occurrences

Maestro 8.4%

2,595 occurrences

2,563 occurrences

2,491 occurrences

1,105 occurrences

1,066 occurrences

957 occurrences

Visual Distribution

Distribution of top 10 Slovenia payment providers (October 2026)
Distribution of payment providers in Slovenia e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 6733 21.68%
VISA 4817 15.51%
MasterCard 4784 15.40%
Stripe 3945 12.70%
Maestro 2595 8.36%
Apple Pay 2563 8.25%
American Express 2491 8.02%
Klarna 1105 3.56%
DinersClub 1066 3.43%
UnionPay 957 3.08%

Shipping Carriers Distribution

Pošta Slovenije accounts for 41.4% of displayed detection occurrences (5,204 occurrences) , followed by GLS (28.2%) and DPD (13.6%) .

Base: 12,558 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

Pošta Slovenije 41.4%

5,204 occurrences

GLS 28.2%

3,543 occurrences

DPD 13.6%

1,702 occurrences

DHL 7.2%

902 occurrences

UPS 3.9%

493 occurrences

FedEx 1.8%

224 occurrences

Packeta 1.3%

161 occurrences

GSO 1.2%

147 occurrences

Express One 0.8%

103 occurrences

TNT 0.6%

79 occurrences

Visual Distribution

Distribution of top 10 Slovenia shipping carriers (October 2026)
Distribution of shipping carriers in Slovenia e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Pošta Slovenije 5204 41.44%
GLS 3543 28.21%
DPD 1702 13.55%
DHL 902 7.18%
UPS 493 3.93%
FedEx 224 1.78%
Packeta 161 1.28%
GSO 147 1.17%
Express One 103 0.82%
TNT 79 0.63%

Store Launch Timeline

Over the past 12 months, 2,410 new stores were launched in Slovenia , with the highest activity in 2026-09 (306 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 12.7%

306 stores launched

2026-08 17.8%

430 stores launched

2026-07 8.8%

211 stores launched

2026-06 7.0%

168 stores launched

2026-05 7.8%

189 stores launched

2026-04 6.1%

146 stores launched

2026-03 9.8%

235 stores launched

2026-02 7.5%

180 stores launched

2026-01 6.7%

161 stores launched

2025-12 6.6%

159 stores launched

2025-11 7.6%

184 stores launched

2025-10 1.7%

41 stores launched

Monthly Trend

Monthly store launches in Slovenia (October 2026)
Monthly store launches in Slovenia over the past 12 months
Month Stores Launched Percentage
2026-09 306 12.70%
2026-08 430 17.84%
2026-07 211 8.76%
2026-06 168 6.97%
2026-05 189 7.84%
2026-04 146 6.06%
2026-03 235 9.75%
2026-02 180 7.47%
2026-01 161 6.68%
2025-12 159 6.60%
2025-11 184 7.63%
2025-10 41 1.70%

Active Stores by Launch Year

Currently, 15,020 active stores in Slovenia are tracked in our database , with the most stores launched in 2026 (2,134 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 14.2%

2,134 active stores

2025 11.0%

1,650 active stores

2024 8.1%

1,224 active stores

2023 7.3%

1,092 active stores

2022 6.7%

1,003 active stores

2021 7.0%

1,046 active stores

2020 7.6%

1,137 active stores

2019 5.0%

753 active stores

2018 4.6%

695 active stores

2017 4.3%

646 active stores

2016 2.5%

378 active stores

2015 2.2%

331 active stores

2014 2.2%

324 active stores

2013 2.3%

350 active stores

2012 1.6%

236 active stores

Distribution by Launch Year

Active stores in Slovenia by original launch year (October 2026)
Active stores in Slovenia by launch year
Launch Year Active Stores Percentage
2026 2134 14.21%
2025 1650 10.99%
2024 1224 8.15%
2023 1092 7.27%
2022 1003 6.68%
2021 1046 6.96%
2020 1137 7.57%
2019 753 5.01%
2018 695 4.63%
2017 646 4.30%
2016 378 2.52%
2015 331 2.20%
2014 324 2.16%
2013 350 2.33%
2012 236 1.57%

Social Media Usage

Facebook accounts for 37.2% of displayed detection occurrences (8,796 occurrences) , followed by Instagram (31.4%) and YouTube (10.2%) .

Base: 23,630 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.2%

8,796 occurrences

Instagram 31.4%

7,417 occurrences

YouTube 10.2%

2,402 occurrences

TikTok 6.0%

1,410 occurrences

LinkedIn 4.7%

1,111 occurrences

Pinterest 4.3%

1,006 occurrences

Twitter 3.9%

916 occurrences

X 1.7%

398 occurrences

WhatsApp 0.6%

139 occurrences

Vimeo 0.1%

35 occurrences

Visual Distribution

Distribution of social media platforms in Slovenia (October 2026)
Distribution of social media platforms in Slovenia e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 8796 37.22%
Instagram 7417 31.39%
YouTube 2402 10.17%
TikTok 1410 5.97%
LinkedIn 1111 4.70%
Pinterest 1006 4.26%
Twitter 916 3.88%
X 398 1.68%
WhatsApp 139 0.59%
Vimeo 35 0.15%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 15.1k 100.00%
Emails 12.8k 85.27%
Phones 10.2k 67.93%
Ecommerce platform 15.1k 100.00%
Couriers 8.1k 53.99%
Payment Providers 10.3k 68.39%
Categories 12.6k 83.59%
Social Media 9.6k 64.03%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Build target list →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Slovenia e-commerce landscape:

Analyze 15.1k verified e-commerce stores in Slovenia - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

Filter Slovenia stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Slovenia e-commerce intelligence?

We track 15.1k verified Slovenia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy