India E-commerce Database

Explore 421.7k e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 34.3% of stores with physical delivery (143,383 stores) , followed by WooCommerce (30.4%) and Custom (29.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 34.3%

143,383 stores

127,288 stores

Custom 29.7%

124,073 stores

13,130 stores

BASE 0.6%

2,438 stores

2,271 stores

1,781 stores

1,540 stores

1,349 stores

877 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
Shopify 143383 34.29%
WooCommerce 127288 30.44%
Custom 124073 29.67%
Wix eCommerce 13130 3.14%
BASE 2438 0.58%
OpenCart 2271 0.54%
Magento 1781 0.43%
GoDaddy Online Store 1540 0.37%
Botble CMS 1349 0.32%
PrestaShop 877 0.21%

All Stores Distribution

Shopify holds 26.5% share of all India e-commerce stores (154,267) , with WooCommerce at 44.0% and Custom at 21.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 26.5%

154,267 stores

256,459 stores

Custom 21.3%

124,073 stores

33,778 stores

BASE 0.6%

3,359 stores

3,094 stores

2,482 stores

1,960 stores

2,288 stores

1,018 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in India
Platform Total Stores Percentage
Shopify 154267 26.47%
WooCommerce 256459 44.01%
Custom 124073 21.29%
Wix eCommerce 33778 5.80%
BASE 3359 0.58%
OpenCart 3094 0.53%
Magento 2482 0.43%
GoDaddy Online Store 1960 0.34%
Botble CMS 2288 0.39%
PrestaShop 1018 0.17%

Categories Distribution

Clothing & Accessories leads with 26.3% of all stores (87,672 stores) , followed by Health & Beauty (17.3%) and Food & Beverages (11.0%) .

Top 10 Categories

Clothing & Accessories 26.3%

87,672 stores

Health & Beauty 17.3%

57,808 stores

Food & Beverages 11.0%

36,597 stores

Electronics & Technology 8.9%

29,526 stores

Jewelry & Watches 8.0%

26,725 stores

Home & Garden 6.0%

19,961 stores

Furniture & Home Decor 4.9%

16,273 stores

Business & Industrial 4.8%

16,004 stores

Gifts & Special Occasions 2.6%

8,791 stores

Arts & Entertainment 2.4%

8,133 stores

Visual Distribution

Distribution of top 10 India store categories (January 2026)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 87672 26.29%
Health & Beauty 57808 17.33%
Food & Beverages 36597 10.97%
Electronics & Technology 29526 8.85%
Jewelry & Watches 26725 8.01%
Home & Garden 19961 5.99%
Furniture & Home Decor 16273 4.88%
Business & Industrial 16004 4.80%
Gifts & Special Occasions 8791 2.64%
Arts & Entertainment 8133 2.44%
Tools & Hardware 7767 2.33%
Vehicles & Parts 5394 1.62%
Sporting Goods & Outdoor Gear 4385 1.31%
Books & Media 4348 1.30%
Toys & Games 4125 1.24%

Payment Providers Distribution

Razorpay leads with 16.5% among AI-verified physical stores (12,778 stores) , followed by PayPal (14.6%) and MasterCard (13.1%) .

Base: 46,233 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

12,778 stores

PayPal 14.6%

11,305 stores

10,091 stores

9,972 stores

Paytm 9.9%

7,633 stores

7,221 stores

5,858 stores

Bolt 4.4%

3,367 stores

VISA 2.5%

1,962 stores

PayU 2.4%

1,852 stores

Visual Distribution

Distribution of top 10 India payment providers (January 2026)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 12778 16.54%
PayPal 11305 14.63%
MasterCard 10091 13.06%
American Express 9972 12.91%
Paytm 7633 9.88%
Stripe Connect 7221 9.35%
Google Pay 5858 7.58%
Bolt 3367 4.36%
VISA 1962 2.54%
PayU 1852 2.40%
Amazon Pay 1280 1.66%
JCB 1063 1.38%
Apple Pay 1052 1.36%
Rupay 1041 1.35%
Paddle 796 1.03%

Shipping Carriers Distribution

Delhivery leads with 16.9% among AI-verified physical stores (11,793 stores) , followed by Bluedart (13.0%) and DTDC (10.7%) .

Base: 33,197 AI-verified physical stores with detectable shipping carriers (7.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

11,793 stores

9,029 stores

DTDC 10.7%

7,443 stores

DHL 10.0%

6,964 stores

6,423 stores

FedEx 9.2%

6,417 stores

UPS 8.6%

5,979 stores

3,493 stores

3,048 stores

USPS 3.2%

2,202 stores

Visual Distribution

Distribution of top 10 India shipping carriers (January 2026)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 11793 16.93%
Bluedart 9029 12.96%
DTDC 7443 10.68%
DHL 6964 10.00%
India Post 6423 9.22%
FedEx 6417 9.21%
UPS 5979 8.58%
Shiprocket 3493 5.01%
XpressBees 3048 4.38%
USPS 2202 3.16%
Ecom Express 1875 2.69%
Aramex 1723 2.47%
Ekart 1544 2.22%
Speedy 1087 1.56%
TNT 639 0.92%

Store Launch Timeline

Over the past 12 months, 136,701 new stores were launched in India , with the highest activity in 2025-12 (10,216 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.5%

10,216 stores launched

2025-11 8.3%

11,310 stores launched

2025-10 8.1%

11,043 stores launched

2025-09 9.2%

12,513 stores launched

2025-08 9.8%

13,380 stores launched

2025-07 10.8%

14,705 stores launched

2025-06 9.2%

12,512 stores launched

2025-05 9.4%

12,833 stores launched

2025-04 8.8%

12,016 stores launched

2025-03 8.2%

11,155 stores launched

2025-02 6.8%

9,319 stores launched

2025-01 4.2%

5,699 stores launched

Monthly Trend

Monthly store launches in India (January 2026)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2025-12 10216 7.47%
2025-11 11310 8.27%
2025-10 11043 8.08%
2025-09 12513 9.15%
2025-08 13380 9.79%
2025-07 14705 10.76%
2025-06 12512 9.15%
2025-05 12833 9.39%
2025-04 12016 8.79%
2025-03 11155 8.16%
2025-02 9319 6.82%
2025-01 5699 4.17%

Active Stores by Launch Year

Currently, 409,591 active stores in India are tracked in our database , with the most stores launched in 2026 (72 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

72 active stores

2025 34.2%

139,898 active stores

2024 14.3%

58,665 active stores

2023 8.8%

36,229 active stores

2022 6.5%

26,550 active stores

2021 6.5%

26,788 active stores

2020 5.7%

23,410 active stores

2019 3.9%

15,911 active stores

2018 4.1%

16,709 active stores

2017 2.6%

10,655 active stores

2016 1.8%

7,181 active stores

2015 1.6%

6,573 active stores

2014 1.8%

7,175 active stores

2013 2.1%

8,590 active stores

2012 1.2%

4,785 active stores

Distribution by Launch Year

Active stores in India by original launch year (January 2026)
Active stores in India by launch year
Launch Year Active Stores Percentage
2026 72 0.02%
2025 139898 34.16%
2024 58665 14.32%
2023 36229 8.85%
2022 26550 6.48%
2021 26788 6.54%
2020 23410 5.72%
2019 15911 3.88%
2018 16709 4.08%
2017 10655 2.60%
2016 7181 1.75%
2015 6573 1.60%
2014 7175 1.75%
2013 8590 2.10%
2012 4785 1.17%
2011 4611 1.13%
2010 3344 0.82%
2009 2464 0.60%
2008 1826 0.45%
2007 1488 0.36%
2006 1067 0.26%
2005 1076 0.26%
2004 1205 0.29%
2003 819 0.20%
2002 707 0.17%
2001 741 0.18%
2000 418 0.10%
1999 334 0.08%
1998 193 0.05%
1997 69 0.02%
1996 31 0.01%
1995 7 0.00%

Social Media Usage

Facebook leads with 27.6% among stores with at least one detectable social profile (199,611 stores) , followed by Instagram (27.4%) and YouTube (11.3%) .

Base: 258,660 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.6%

199,611 stores

Instagram 27.4%

198,229 stores

YouTube 11.3%

81,489 stores

Twitter 9.7%

69,919 stores

LinkedIn 8.5%

61,336 stores

Pinterest 5.3%

38,540 stores

WhatsApp 4.9%

35,496 stores

X 3.6%

26,261 stores

TikTok 1.5%

11,132 stores

Reddit 0.1%

947 stores

Visual Distribution

Distribution of social media platforms in India (January 2026)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Facebook 199611 27.61%
Instagram 198229 27.42%
YouTube 81489 11.27%
Twitter 69919 9.67%
LinkedIn 61336 8.48%
Pinterest 38540 5.33%
WhatsApp 35496 4.91%
X 26261 3.63%
TikTok 11132 1.54%
Reddit 947 0.13%

Dataset Coverage

Field Rows count Coverage
Website 421.7k 100.00%
Emails 265.4k 62.94%
Phones 81.2k 19.26%
Ecommerce platform 421.7k 100.00%
Couriers 33.2k 7.87%
Payment Providers 46.2k 10.96%
Categories 343.2k 81.39%
Social Media 258.7k 61.34%

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Frequently Asked Questions

What data is included in the India E-commerce Database?

Our database covers over 421.7k India physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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