India E-commerce Database

Explore 305.8k verified e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 497.0k with e-commerce signals. 305.8k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 40.7% of stores with physical delivery (121,062 stores) , followed by Shopify (34.6%) and Custom (16.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

121,062 stores

Shopify 34.6%

102,998 stores

Custom 16.6%

49,228 stores

10,702 stores

4,252 stores

BASE 0.9%

2,682 stores

2,119 stores

1,677 stores

1,543 stores

1,072 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
WooCommerce 121062 40.72%
Shopify 102998 34.64%
Custom 49228 16.56%
Wix eCommerce 10702 3.60%
GetBazaar 4252 1.43%
BASE 2682 0.90%
OpenCart 2119 0.71%
Magento 1677 0.56%
Botble CMS 1543 0.52%
GoDaddy Online Store 1072 0.36%

Categories Distribution

Clothing & Accessories leads with 27.0% of all stores (74,465 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (12.9%) .

Base: 275,739 AI-verified stores with physical delivery and detected product categories (90.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 27.0%

74,465 stores

Health & Beauty 18.5%

50,972 stores

Food & Beverages 12.9%

35,705 stores

Jewelry & Watches 7.7%

21,157 stores

Gifts & Special Occasions 5.3%

14,609 stores

Electronics & Technology 5.2%

14,451 stores

Home & Garden 5.2%

14,376 stores

Sporting Goods & Outdoor Gear 3.4%

9,423 stores

Toys & Games 3.0%

8,187 stores

Furniture & Home Decor 2.7%

7,511 stores

Visual Distribution

Distribution of top 10 India store categories (April 2026)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 74465 27.01%
Health & Beauty 50972 18.49%
Food & Beverages 35705 12.95%
Jewelry & Watches 21157 7.67%
Gifts & Special Occasions 14609 5.30%
Electronics & Technology 14451 5.24%
Home & Garden 14376 5.21%
Sporting Goods & Outdoor Gear 9423 3.42%
Toys & Games 8187 2.97%
Furniture & Home Decor 7511 2.72%
Arts & Entertainment 7384 2.68%
Business & Industrial 7203 2.61%
Tools & Hardware 5456 1.98%
Books & Media 2553 0.93%
Vehicles & Parts 2287 0.83%

Payment Providers Distribution

Razorpay leads with 18.1% among AI-verified physical stores (9,368 stores) , followed by PayPal (14.8%) and MasterCard (12.5%) .

Base: 30,031 AI-verified physical stores with detectable payment providers (9.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

9,368 stores

PayPal 14.8%

7,662 stores

6,462 stores

5,788 stores

Paytm 10.1%

5,234 stores

4,944 stores

4,361 stores

Bolt 2.8%

1,469 stores

VISA 2.7%

1,417 stores

PayU 2.3%

1,189 stores

Visual Distribution

Distribution of top 10 India payment providers (April 2026)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 9368 18.07%
PayPal 7662 14.78%
MasterCard 6462 12.46%
American Express 5788 11.16%
Paytm 5234 10.09%
Stripe Connect 4944 9.53%
Google Pay 4361 8.41%
Bolt 1469 2.83%
VISA 1417 2.73%
PayU 1189 2.29%
Amazon Pay 1124 2.17%
Apple Pay 862 1.66%
Rupay 712 1.37%
JCB 669 1.29%
BitCoin 592 1.14%

Shipping Carriers Distribution

Delhivery leads with 15.7% among AI-verified physical stores (6,779 stores) , followed by Bluedart (11.4%) and DTDC (11.2%) .

Base: 21,710 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

6,779 stores

4,935 stores

DTDC 11.2%

4,855 stores

DHL 10.6%

4,562 stores

UPS 10.4%

4,487 stores

4,392 stores

FedEx 9.5%

4,087 stores

2,085 stores

USPS 3.6%

1,559 stores

1,313 stores

Visual Distribution

Distribution of top 10 India shipping carriers (April 2026)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 6779 15.70%
Bluedart 4935 11.43%
DTDC 4855 11.25%
DHL 4562 10.57%
UPS 4487 10.39%
India Post 4392 10.17%
FedEx 4087 9.47%
Shiprocket 2085 4.83%
USPS 1559 3.61%
XpressBees 1313 3.04%
Ecom Express 1144 2.65%
Aramex 956 2.21%
Speedy 796 1.84%
Ekart 784 1.82%
Blue Star 438 1.01%

Store Launch Timeline

Over the past 12 months, 100,117 new stores were launched in India , with the highest activity in 2026-03 (9,442 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.4%

9,442 stores launched

2026-02 8.1%

8,151 stores launched

2026-01 10.9%

10,934 stores launched

2025-12 10.3%

10,297 stores launched

2025-11 8.6%

8,572 stores launched

2025-10 7.8%

7,851 stores launched

2025-09 9.0%

9,015 stores launched

2025-08 9.0%

8,976 stores launched

2025-07 8.7%

8,708 stores launched

2025-06 7.3%

7,339 stores launched

2025-05 7.2%

7,200 stores launched

2025-04 3.6%

3,632 stores launched

Monthly Trend

Monthly store launches in India (April 2026)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2026-03 9442 9.43%
2026-02 8151 8.14%
2026-01 10934 10.92%
2025-12 10297 10.28%
2025-11 8572 8.56%
2025-10 7851 7.84%
2025-09 9015 9.00%
2025-08 8976 8.97%
2025-07 8708 8.70%
2025-06 7339 7.33%
2025-05 7200 7.19%
2025-04 3632 3.63%

Active Stores by Launch Year

Currently, 299,389 active stores in India are tracked in our database , with the most stores launched in 2026 (28,624 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.6%

28,624 active stores

2025 29.3%

87,671 active stores

2024 14.3%

42,830 active stores

2023 8.4%

25,035 active stores

2022 6.1%

18,389 active stores

2021 6.3%

18,909 active stores

2020 5.7%

16,923 active stores

2019 3.5%

10,609 active stores

2018 3.7%

10,982 active stores

2017 2.3%

6,788 active stores

2016 1.5%

4,441 active stores

2015 1.4%

4,150 active stores

2014 1.6%

4,648 active stores

2013 1.7%

5,002 active stores

2012 0.9%

2,791 active stores

Distribution by Launch Year

Active stores in India by original launch year (April 2026)
Active stores in India by launch year
Launch Year Active Stores Percentage
2026 28624 9.56%
2025 87671 29.28%
2024 42830 14.31%
2023 25035 8.36%
2022 18389 6.14%
2021 18909 6.32%
2020 16923 5.65%
2019 10609 3.54%
2018 10982 3.67%
2017 6788 2.27%
2016 4441 1.48%
2015 4150 1.39%
2014 4648 1.55%
2013 5002 1.67%
2012 2791 0.93%
2011 2633 0.88%
2010 1852 0.62%
2009 1393 0.47%
2008 1042 0.35%
2007 857 0.29%
2006 580 0.19%
2005 640 0.21%
2004 694 0.23%
2003 464 0.15%
2002 401 0.13%
2001 408 0.14%
2000 271 0.09%
1999 183 0.06%
1998 118 0.04%
1997 41 0.01%
1996 15 0.01%
1995 5 0.00%

Social Media Usage

Instagram leads with 30.6% among stores with at least one detectable social profile (166,847 stores) , followed by Facebook (27.4%) and YouTube (12.3%) .

Base: 191,954 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.6%

166,847 stores

Facebook 27.4%

149,723 stores

YouTube 12.3%

66,983 stores

Twitter 7.4%

40,096 stores

LinkedIn 6.4%

34,988 stores

Pinterest 6.1%

33,024 stores

WhatsApp 4.4%

23,835 stores

X 4.2%

22,807 stores

TikTok 1.2%

6,535 stores

Reddit 0.1%

655 stores

Visual Distribution

Distribution of social media platforms in India (April 2026)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Instagram 166847 30.59%
Facebook 149723 27.45%
YouTube 66983 12.28%
Twitter 40096 7.35%
LinkedIn 34988 6.41%
Pinterest 33024 6.05%
WhatsApp 23835 4.37%
X 22807 4.18%
TikTok 6535 1.20%
Reddit 655 0.12%

Data Coverage

Field Rows count Coverage
Website 305.8k 100.00%
Emails 174.9k 57.20%
Phones 52.6k 17.21%
Ecommerce platform 305.8k 100.00%
Couriers 21.7k 7.10%
Payment Providers 30.0k 9.82%
Categories 280.3k 91.65%
Social Media 192.0k 62.76%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the India e-commerce landscape:

Analyze 305.8k verified e-commerce stores in India - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across India e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the India e-commerce intelligence?

We track 305.8k verified India e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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