India E-commerce Database

Explore 420.9k e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 33.2% of stores with physical delivery (138,368 stores) , followed by WooCommerce (30.8%) and Custom (30.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.2%

138,368 stores

128,560 stores

Custom 30.4%

126,670 stores

13,343 stores

BASE 0.6%

2,445 stores

2,312 stores

1,789 stores

1,611 stores

1,343 stores

874 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
Shopify 138368 33.16%
WooCommerce 128560 30.81%
Custom 126670 30.35%
Wix eCommerce 13343 3.20%
BASE 2445 0.59%
OpenCart 2312 0.55%
Magento 1789 0.43%
GoDaddy Online Store 1611 0.39%
Botble CMS 1343 0.32%
PrestaShop 874 0.21%

All Stores Distribution

Shopify holds 25.5% share of all India e-commerce stores (150,095) , with WooCommerce at 44.6% and Custom at 21.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 25.5%

150,095 stores

261,973 stores

Custom 21.6%

126,670 stores

34,324 stores

BASE 0.6%

3,384 stores

3,145 stores

2,520 stores

2,074 stores

2,326 stores

1,028 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in India
Platform Total Stores Percentage
Shopify 150095 25.55%
WooCommerce 261973 44.59%
Custom 126670 21.56%
Wix eCommerce 34324 5.84%
BASE 3384 0.58%
OpenCart 3145 0.54%
Magento 2520 0.43%
GoDaddy Online Store 2074 0.35%
Botble CMS 2326 0.40%
PrestaShop 1028 0.17%

Categories Distribution

Clothing & Accessories leads with 26.1% of all stores (87,055 stores) , followed by Health & Beauty (17.2%) and Food & Beverages (11.0%) .

Top 10 Categories

Clothing & Accessories 26.1%

87,055 stores

Health & Beauty 17.2%

57,251 stores

Food & Beverages 11.0%

36,727 stores

Electronics & Technology 8.9%

29,633 stores

Jewelry & Watches 8.0%

26,509 stores

Home & Garden 6.0%

19,944 stores

Furniture & Home Decor 4.9%

16,414 stores

Business & Industrial 4.9%

16,369 stores

Gifts & Special Occasions 2.7%

8,853 stores

Arts & Entertainment 2.5%

8,198 stores

Visual Distribution

Distribution of top 10 India store categories (December 2025)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 87055 26.11%
Health & Beauty 57251 17.17%
Food & Beverages 36727 11.02%
Electronics & Technology 29633 8.89%
Jewelry & Watches 26509 7.95%
Home & Garden 19944 5.98%
Furniture & Home Decor 16414 4.92%
Business & Industrial 16369 4.91%
Gifts & Special Occasions 8853 2.66%
Arts & Entertainment 8198 2.46%
Tools & Hardware 7974 2.39%
Vehicles & Parts 5517 1.65%
Sporting Goods & Outdoor Gear 4428 1.33%
Books & Media 4390 1.32%
Toys & Games 4125 1.24%

Payment Providers Distribution

Razorpay leads with 16.4% among AI-verified physical stores (12,706 stores) , followed by PayPal (14.7%) and MasterCard (13.2%) .

Base: 46,497 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

12,706 stores

PayPal 14.7%

11,404 stores

10,252 stores

10,141 stores

Paytm 9.8%

7,629 stores

7,221 stores

5,824 stores

Bolt 4.4%

3,400 stores

VISA 2.5%

1,966 stores

PayU 2.3%

1,820 stores

Visual Distribution

Distribution of top 10 India payment providers (December 2025)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 12706 16.36%
PayPal 11404 14.68%
MasterCard 10252 13.20%
American Express 10141 13.06%
Paytm 7629 9.82%
Stripe Connect 7221 9.30%
Google Pay 5824 7.50%
Bolt 3400 4.38%
VISA 1966 2.53%
PayU 1820 2.34%
Amazon Pay 1285 1.65%
JCB 1079 1.39%
Rupay 1069 1.38%
Apple Pay 1053 1.36%
Paddle 817 1.05%

Shipping Carriers Distribution

Delhivery leads with 16.8% among AI-verified physical stores (11,660 stores) , followed by Bluedart (12.9%) and DTDC (10.6%) .

Base: 33,296 AI-verified physical stores with detectable shipping carriers (7.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

11,660 stores

8,952 stores

DTDC 10.6%

7,396 stores

DHL 10.1%

7,025 stores

FedEx 9.3%

6,468 stores

6,409 stores

UPS 8.8%

6,094 stores

3,473 stores

2,947 stores

USPS 3.2%

2,241 stores

Visual Distribution

Distribution of top 10 India shipping carriers (December 2025)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 11660 16.78%
Bluedart 8952 12.88%
DTDC 7396 10.64%
DHL 7025 10.11%
FedEx 6468 9.31%
India Post 6409 9.22%
UPS 6094 8.77%
Shiprocket 3473 5.00%
XpressBees 2947 4.24%
USPS 2241 3.23%
Ecom Express 1829 2.63%
Aramex 1723 2.48%
Ekart 1526 2.20%
Speedy 1088 1.57%
TNT 648 0.93%

Store Launch Timeline

Over the past 12 months, 137,571 new stores were launched in India , with the highest activity in 2025-11 (11,897 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.6%

11,897 stores launched

2025-10 8.1%

11,159 stores launched

2025-09 9.2%

12,642 stores launched

2025-08 9.8%

13,499 stores launched

2025-07 10.7%

14,741 stores launched

2025-06 9.2%

12,639 stores launched

2025-05 9.5%

13,001 stores launched

2025-04 8.9%

12,220 stores launched

2025-03 8.2%

11,223 stores launched

2025-02 6.9%

9,465 stores launched

2025-01 7.1%

9,765 stores launched

2024-12 3.9%

5,320 stores launched

Monthly Trend

Monthly store launches in India (December 2025)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2025-11 11897 8.65%
2025-10 11159 8.11%
2025-09 12642 9.19%
2025-08 13499 9.81%
2025-07 14741 10.72%
2025-06 12639 9.19%
2025-05 13001 9.45%
2025-04 12220 8.88%
2025-03 11223 8.16%
2025-02 9465 6.88%
2025-01 9765 7.10%
2024-12 5320 3.87%

Active Stores by Launch Year

Currently, 408,822 active stores in India are tracked in our database , with the most stores launched in 2025 (132,329 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 32.4%

132,329 active stores

2024 15.2%

62,202 active stores

2023 9.1%

37,186 active stores

2022 6.6%

27,079 active stores

2021 6.6%

27,176 active stores

2020 5.8%

23,713 active stores

2019 3.9%

16,121 active stores

2018 4.1%

16,857 active stores

2017 2.6%

10,792 active stores

2016 1.8%

7,283 active stores

2015 1.6%

6,664 active stores

2014 1.8%

7,259 active stores

2013 2.1%

8,709 active stores

2012 1.2%

4,832 active stores

2011 1.1%

4,664 active stores

Distribution by Launch Year

Active stores in India by original launch year (December 2025)
Active stores in India by launch year
Launch Year Active Stores Percentage
2025 132329 32.37%
2024 62202 15.21%
2023 37186 9.10%
2022 27079 6.62%
2021 27176 6.65%
2020 23713 5.80%
2019 16121 3.94%
2018 16857 4.12%
2017 10792 2.64%
2016 7283 1.78%
2015 6664 1.63%
2014 7259 1.78%
2013 8709 2.13%
2012 4832 1.18%
2011 4664 1.14%
2010 3398 0.83%
2009 2489 0.61%
2008 1849 0.45%
2007 1522 0.37%
2006 1077 0.26%
2005 1088 0.27%
2004 1211 0.30%
2003 827 0.20%
2002 711 0.17%
2001 750 0.18%
2000 409 0.10%
1999 328 0.08%
1998 195 0.05%
1997 64 0.02%
1996 31 0.01%
1995 7 0.00%

Social Media Usage

Facebook leads with 27.6% among stores with at least one detectable social profile (199,502 stores) , followed by Instagram (27.3%) and YouTube (11.2%) .

Base: 258,096 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.6%

199,502 stores

Instagram 27.3%

196,856 stores

YouTube 11.2%

81,078 stores

Twitter 9.8%

70,789 stores

LinkedIn 8.6%

61,872 stores

Pinterest 5.3%

38,599 stores

WhatsApp 5.0%

35,851 stores

X 3.6%

25,856 stores

TikTok 1.5%

10,972 stores

Dribbble 0.1%

945 stores

Visual Distribution

Distribution of social media platforms in India (December 2025)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Facebook 199502 27.62%
Instagram 196856 27.25%
YouTube 81078 11.22%
Twitter 70789 9.80%
LinkedIn 61872 8.57%
Pinterest 38599 5.34%
WhatsApp 35851 4.96%
X 25856 3.58%
TikTok 10972 1.52%
Dribbble 945 0.13%

Dataset Coverage

Field Rows count Coverage
Website 420.9k 100.00%
Emails 265.4k 63.05%
Phones 82.0k 19.48%
Ecommerce platform 420.9k 100.00%
Couriers 33.3k 7.91%
Payment Providers 46.5k 11.05%
Categories 343.0k 81.51%
Social Media 258.1k 61.33%

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Frequently Asked Questions

What data is included in the India E-commerce Database?

Our database covers over 420.9k India physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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