India E-commerce Market
Explore 277.3k verified e-commerce stores in the India. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 455.5k with e-commerce signals. 277.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 41.0% of stores with physical delivery (110,924 stores) , followed by Shopify (32.7%) and Custom (17.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
110,924 stores
88,364 stores
48,226 stores
9,831 stores
4,740 stores
2,635 stores
1,988 stores
1,432 stores
1,261 stores
964 stores
Visual Distribution
110,924 stores
88,364 stores
48,226 stores
9,831 stores
4,740 stores
2,635 stores
1,988 stores
1,432 stores
1,261 stores
964 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 110924 | 41.03% |
| Shopify | 88364 | 32.68% |
| Custom | 48226 | 17.84% |
| Wix eCommerce | 9831 | 3.64% |
| GetBazaar | 4740 | 1.75% |
| BASE | 2635 | 0.97% |
| OpenCart | 1988 | 0.74% |
| Botble CMS | 1432 | 0.53% |
| Magento | 1261 | 0.47% |
| GoDaddy Online Store | 964 | 0.36% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 57.3% share of all India e-commerce stores (251,120) , with Shopify at 21.2% and Custom at 11.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
251,120 stores
93,063 stores
48,226 stores
28,965 stores
4,745 stores
3,184 stores
2,554 stores
2,284 stores
1,922 stores
2,489 stores
Visual Distribution
251,120 stores
93,063 stores
48,226 stores
28,965 stores
4,745 stores
3,184 stores
2,554 stores
2,284 stores
1,922 stores
2,489 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 251120 | 57.26% |
| Shopify | 93063 | 21.22% |
| Custom | 48226 | 11.00% |
| Wix eCommerce | 28965 | 6.60% |
| GetBazaar | 4745 | 1.08% |
| BASE | 3184 | 0.73% |
| OpenCart | 2554 | 0.58% |
| Botble CMS | 2284 | 0.52% |
| Magento | 1922 | 0.44% |
| GoDaddy Online Store | 2489 | 0.57% |
Categories Distribution
Clothing & Accessories stores with 27.0% of all stores (67,929 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (13.1%) .
Base: 251,491 AI-verified stores with physical delivery and detected product categories (90.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
67,929 stores
45,729 stores
33,029 stores
19,811 stores
13,512 stores
13,119 stores
12,702 stores
8,209 stores
7,279 stores
6,938 stores
Visual Distribution
67,929 stores
45,729 stores
33,029 stores
19,811 stores
13,512 stores
13,119 stores
12,702 stores
8,209 stores
7,279 stores
6,938 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 67929 | 27.01% |
| Health & Beauty | 45729 | 18.18% |
| Food & Beverages | 33029 | 13.13% |
| Jewelry & Watches | 19811 | 7.88% |
| Gifts & Special Occasions | 13512 | 5.37% |
| Home & Garden | 13119 | 5.22% |
| Electronics & Technology | 12702 | 5.05% |
| Sporting Goods & Outdoor Gear | 8209 | 3.26% |
| Toys & Games | 7279 | 2.89% |
| Arts & Entertainment | 6938 | 2.76% |
Payment Providers Distribution
Razorpay stores with 18.9% among AI-verified physical stores (9,364 stores) , followed by PayPal (14.5%) and MasterCard (11.9%) .
Base: 28,613 AI-verified physical stores with detectable payment providers (10.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,364 stores
7,202 stores
5,885 stores
5,244 stores
4,935 stores
4,632 stores
4,391 stores
1,486 stores
1,376 stores
1,135 stores
Visual Distribution
9,364 stores
7,202 stores
5,885 stores
5,244 stores
4,935 stores
4,632 stores
4,391 stores
1,486 stores
1,376 stores
1,135 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Razorpay | 9364 | 18.88% |
| PayPal | 7202 | 14.52% |
| MasterCard | 5885 | 11.86% |
| American Express | 5244 | 10.57% |
| Paytm | 4935 | 9.95% |
| Stripe Connect | 4632 | 9.34% |
| Google Pay | 4391 | 8.85% |
| VISA | 1486 | 3.00% |
| Bolt | 1376 | 2.77% |
| PayU | 1135 | 2.29% |
Shipping Carriers Distribution
Delhivery stores with 15.7% among AI-verified physical stores (6,227 stores) , followed by DTDC (11.3%) and Bluedart (11.2%) .
Base: 19,910 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,227 stores
4,461 stores
4,445 stores
4,173 stores
4,157 stores
4,104 stores
3,751 stores
1,992 stores
1,343 stores
1,189 stores
Visual Distribution
6,227 stores
4,461 stores
4,445 stores
4,173 stores
4,157 stores
4,104 stores
3,751 stores
1,992 stores
1,343 stores
1,189 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 6227 | 15.72% |
| DTDC | 4461 | 11.26% |
| Bluedart | 4445 | 11.22% |
| DHL | 4173 | 10.53% |
| UPS | 4157 | 10.49% |
| India Post | 4104 | 10.36% |
| FedEx | 3751 | 9.47% |
| Shiprocket | 1992 | 5.03% |
| USPS | 1343 | 3.39% |
| XpressBees | 1189 | 3.00% |
Store Launch Timeline
Over the past 12 months, 88,480 new stores were launched in India , with the highest activity in 2026-05 (8,854 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,854 stores launched
8,663 stores launched
8,271 stores launched
6,938 stores launched
7,924 stores launched
7,573 stores launched
6,931 stores launched
6,597 stores launched
7,854 stores launched
7,907 stores launched
7,724 stores launched
3,244 stores launched
Monthly Trend
10.0% of last 12 months
9.8% of last 12 months
9.3% of last 12 months
7.8% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
7.8% of last 12 months
7.5% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
8.7% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8854 | 10.01% |
| 2026-04 | 8663 | 9.79% |
| 2026-03 | 8271 | 9.35% |
| 2026-02 | 6938 | 7.84% |
| 2026-01 | 7924 | 8.96% |
| 2025-12 | 7573 | 8.56% |
| 2025-11 | 6931 | 7.83% |
| 2025-10 | 6597 | 7.46% |
| 2025-09 | 7854 | 8.88% |
| 2025-08 | 7907 | 8.94% |
| 2025-07 | 7724 | 8.73% |
| 2025-06 | 3244 | 3.67% |
Active Stores by Launch Year
Currently, 271,430 active stores in India are tracked in our database , with the most stores launched in 2026 (41,161 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
41,161 active stores
69,884 active stores
37,125 active stores
21,763 active stores
15,923 active stores
16,712 active stores
14,928 active stores
9,252 active stores
9,615 active stores
6,015 active stores
3,979 active stores
3,711 active stores
4,093 active stores
4,403 active stores
2,476 active stores
Distribution by Launch Year
15.2% of tracked active stores
25.7% of tracked active stores
13.7% of tracked active stores
8.0% of tracked active stores
5.9% of tracked active stores
6.2% of tracked active stores
5.5% of tracked active stores
3.4% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
1.5% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 41161 | 15.16% |
| 2025 | 69884 | 25.75% |
| 2024 | 37125 | 13.68% |
| 2023 | 21763 | 8.02% |
| 2022 | 15923 | 5.87% |
| 2021 | 16712 | 6.16% |
| 2020 | 14928 | 5.50% |
| 2019 | 9252 | 3.41% |
| 2018 | 9615 | 3.54% |
| 2017 | 6015 | 2.22% |
| 2016 | 3979 | 1.47% |
| 2015 | 3711 | 1.37% |
| 2014 | 4093 | 1.51% |
| 2013 | 4403 | 1.62% |
| 2012 | 2476 | 0.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Wix eCommerce - Health & Beauty
Wix eCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Jewelry & Watches
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 277.3k | 100.00% |
| Emails | 155.5k | 56.08% |
| Phones | 161.2k | 58.12% |
| Ecommerce platform | 277.3k | 100.00% |
| Couriers | 19.9k | 7.18% |
| Payment Providers | 28.6k | 10.32% |
| Categories | 255.7k | 92.18% |
| Social Media | 177.6k | 64.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the India e-commerce landscape:
Analyze 277.3k verified e-commerce stores in India - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across India e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the India e-commerce intelligence?
-
We track 277.3k verified India e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.9% among stores with at least one detectable social profile (155,157 stores) , followed by Facebook (27.6%) and YouTube (12.3%) .
Base: 177,616 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
155,157 stores
138,688 stores
61,836 stores
34,776 stores
32,527 stores
30,090 stores
22,056 stores
21,700 stores
5,272 stores
612 stores
Visual Distribution
155,157 stores
138,688 stores
61,836 stores
34,776 stores
32,527 stores
30,090 stores
22,056 stores
21,700 stores
5,272 stores
612 stores