India E-commerce Market
Explore 317.1k verified e-commerce stores in the India. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 548.9k with e-commerce signals. 317.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 35.3% of stores with physical delivery (112,073 stores) , followed by Shopify (32.4%) and Custom (23.9%) .
Base: 317,133 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
112,073 stores
102,605 stores
75,932 stores
8,635 stores
2,790 stores
2,572 stores
1,550 stores
1,479 stores
1,416 stores
1,107 stores
Visual Distribution
112,073 stores
102,605 stores
75,932 stores
8,635 stores
2,790 stores
2,572 stores
1,550 stores
1,479 stores
1,416 stores
1,107 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 112073 | 35.34% |
| Shopify | 102605 | 32.35% |
| Custom | 75932 | 23.94% |
| Wix eCommerce | 8635 | 2.72% |
| OpenCart | 2790 | 0.88% |
| BASE | 2572 | 0.81% |
| Botble CMS | 1550 | 0.49% |
| Odoo | 1479 | 0.47% |
| Magento | 1416 | 0.45% |
| SureCart, WooCommerce | 1107 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 47.4% share of detected India e-commerce signals (260,137) , with Shopify at 23.4% and Custom at 14.7% (October 2026) .
Base: 548,854 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
260,137 websites
128,240 websites
80,641 websites
32,851 websites
3,717 websites
3,256 websites
2,441 websites
1,743 websites
3,323 websites
2,100 websites
Visual Distribution
260,137 websites
128,240 websites
80,641 websites
32,851 websites
3,717 websites
3,256 websites
2,441 websites
1,743 websites
3,323 websites
2,100 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 260137 | 47.40% |
| Shopify | 128240 | 23.37% |
| Custom | 80641 | 14.69% |
| Wix eCommerce | 32851 | 5.99% |
| OpenCart | 3717 | 0.68% |
| BASE | 3256 | 0.59% |
| Botble CMS | 2441 | 0.44% |
| Odoo | 1743 | 0.32% |
| Magento | 3323 | 0.61% |
| SureCart, WooCommerce | 2100 | 0.38% |
Categories Distribution
Clothing & Accessories stores with 24.5% of all stores (77,760 stores) , followed by Health & Beauty (16.5%) and Food & Beverages (12.0%) .
Base: 317,133 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
77,760 stores
52,426 stores
37,905 stores
23,829 stores
16,444 stores
15,060 stores
13,629 stores
9,137 stores
8,347 stores
8,187 stores
Visual Distribution
77,760 stores
52,426 stores
37,905 stores
23,829 stores
16,444 stores
15,060 stores
13,629 stores
9,137 stores
8,347 stores
8,187 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 77760 | 24.52% |
| Health & Beauty | 52426 | 16.53% |
| Food & Beverages | 37905 | 11.95% |
| Jewelry & Watches | 23829 | 7.51% |
| Gifts & Special Occasions | 16444 | 5.19% |
| Home & Garden | 15060 | 4.75% |
| Electronics & Technology | 13629 | 4.30% |
| Sporting Goods & Outdoor Gear | 9137 | 2.88% |
| Toys & Games | 8347 | 2.63% |
| Arts & Entertainment | 8187 | 2.58% |
Payment Providers Distribution
UPI accounts for 23.1% of displayed detection occurrences (67,363 occurrences) , followed by Razorpay (21.7%) and VISA (10.8%) .
Base: 291,569 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
67,363 occurrences
63,158 occurrences
31,388 occurrences
29,897 occurrences
28,693 occurrences
21,088 occurrences
14,343 occurrences
12,321 occurrences
12,210 occurrences
11,108 occurrences
Visual Distribution
67,363 occurrences
63,158 occurrences
31,388 occurrences
29,897 occurrences
28,693 occurrences
21,088 occurrences
14,343 occurrences
12,321 occurrences
12,210 occurrences
11,108 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPI | 67363 | 23.10% |
| Razorpay | 63158 | 21.66% |
| VISA | 31388 | 10.77% |
| MasterCard | 29897 | 10.25% |
| PayPal | 28693 | 9.84% |
| American Express | 21088 | 7.23% |
| PhonePe | 14343 | 4.92% |
| Stripe | 12321 | 4.23% |
| Paytm | 12210 | 4.19% |
| Google Pay | 11108 | 3.81% |
Shipping Carriers Distribution
Delhivery accounts for 19.3% of displayed detection occurrences (16,418 occurrences) , followed by Bluedart (13.6%) and India Post (11.8%) .
Base: 84,890 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
16,418 occurrences
11,553 occurrences
10,040 occurrences
10,038 occurrences
8,837 occurrences
8,740 occurrences
6,507 occurrences
4,551 occurrences
4,188 occurrences
4,018 occurrences
Visual Distribution
16,418 occurrences
11,553 occurrences
10,040 occurrences
10,038 occurrences
8,837 occurrences
8,740 occurrences
6,507 occurrences
4,551 occurrences
4,188 occurrences
4,018 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Delhivery | 16418 | 19.34% |
| Bluedart | 11553 | 13.61% |
| India Post | 10040 | 11.83% |
| DTDC | 10038 | 11.82% |
| FedEx | 8837 | 10.41% |
| DHL | 8740 | 10.30% |
| Shiprocket | 6507 | 7.67% |
| UPS | 4551 | 5.36% |
| XpressBees | 4188 | 4.93% |
| Speedpost | 4018 | 4.73% |
Store Launch Timeline
Over the past 12 months, 107,615 new stores were launched in India , with the highest activity in 2026-09 (13,942 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
13,942 stores launched
13,157 stores launched
12,718 stores launched
10,655 stores launched
9,329 stores launched
8,138 stores launched
7,960 stores launched
7,542 stores launched
8,256 stores launched
7,770 stores launched
6,968 stores launched
1,180 stores launched
Monthly Trend
13.0% of last 12 months
12.2% of last 12 months
11.8% of last 12 months
9.9% of last 12 months
8.7% of last 12 months
7.6% of last 12 months
7.4% of last 12 months
7.0% of last 12 months
7.7% of last 12 months
7.2% of last 12 months
6.5% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 13942 | 12.96% |
| 2026-08 | 13157 | 12.23% |
| 2026-07 | 12718 | 11.82% |
| 2026-06 | 10655 | 9.90% |
| 2026-05 | 9329 | 8.67% |
| 2026-04 | 8138 | 7.56% |
| 2026-03 | 7960 | 7.40% |
| 2026-02 | 7542 | 7.01% |
| 2026-01 | 8256 | 7.67% |
| 2025-12 | 7770 | 7.22% |
| 2025-11 | 6968 | 6.47% |
| 2025-10 | 1180 | 1.10% |
Active Stores by Launch Year
Currently, 310,891 active stores in India are tracked in our database , with the most stores launched in 2026 (95,301 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
95,301 active stores
57,119 active stores
35,130 active stores
21,481 active stores
15,787 active stores
16,515 active stores
15,136 active stores
9,620 active stores
9,898 active stores
6,080 active stores
3,852 active stores
3,687 active stores
4,058 active stores
4,485 active stores
2,489 active stores
Distribution by Launch Year
30.7% of tracked active stores
18.4% of tracked active stores
11.3% of tracked active stores
6.9% of tracked active stores
5.1% of tracked active stores
5.3% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
1.2% of tracked active stores
1.2% of tracked active stores
1.3% of tracked active stores
1.4% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 95301 | 30.65% |
| 2025 | 57119 | 18.37% |
| 2024 | 35130 | 11.30% |
| 2023 | 21481 | 6.91% |
| 2022 | 15787 | 5.08% |
| 2021 | 16515 | 5.31% |
| 2020 | 15136 | 4.87% |
| 2019 | 9620 | 3.09% |
| 2018 | 9898 | 3.18% |
| 2017 | 6080 | 1.96% |
| 2016 | 3852 | 1.24% |
| 2015 | 3687 | 1.19% |
| 2014 | 4058 | 1.31% |
| 2013 | 4485 | 1.44% |
| 2012 | 2489 | 0.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
WooCommerce
WooCommerce - Electronics & Technology
Custom - Clothing & Accessories
Shopify - Gifts & Special Occasions
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 317.1k | 100.00% |
| Emails | 273.9k | 86.37% |
| Phones | 225.6k | 71.14% |
| Ecommerce platform | 317.1k | 100.00% |
| Couriers | 41.5k | 13.07% |
| Payment Providers | 150.8k | 47.54% |
| Categories | 293.8k | 92.63% |
| Social Media | 200.5k | 63.23% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the India e-commerce landscape:
Analyze 317.1k verified e-commerce stores in India - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the India e-commerce intelligence?
-
We track 317.1k verified India e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.6% of displayed detection occurrences (178,808 occurrences) , followed by Facebook (27.7%) and YouTube (12.2%) .
Base: 549,186 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
178,808 occurrences
152,128 occurrences
66,947 occurrences
34,503 occurrences
33,792 occurrences
31,072 occurrences
22,797 occurrences
22,266 occurrences
6,141 occurrences
732 occurrences
Visual Distribution
178,808 occurrences
152,128 occurrences
66,947 occurrences
34,503 occurrences
33,792 occurrences
31,072 occurrences
22,797 occurrences
22,266 occurrences
6,141 occurrences
732 occurrences