India E-commerce Database

Explore 384.0k e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 33.8% of stores with physical delivery (128,843 stores) , followed by WooCommerce (30.6%) and Shopify (29.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 33.8%

128,843 stores

116,557 stores

Shopify 29.9%

114,044 stores

11,970 stores

BASE 0.6%

2,337 stores

2,066 stores

1,524 stores

1,457 stores

1,216 stores

824 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
Custom 128843 33.83%
WooCommerce 116557 30.61%
Shopify 114044 29.95%
Wix eCommerce 11970 3.14%
BASE 2337 0.61%
OpenCart 2066 0.54%
Magento 1524 0.40%
GoDaddy Online Store 1457 0.38%
Botble CMS 1216 0.32%
Squarespace Commerce 824 0.22%

All Stores Distribution

Custom holds 23.1% share of all India e-commerce stores (128,843) , with WooCommerce at 43.2% and Shopify at 25.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 23.1%

128,843 stores

241,332 stores

Shopify 25.1%

140,020 stores

33,995 stores

BASE 0.5%

2,594 stores

3,054 stores

2,081 stores

1,507 stores

2,115 stores

3,097 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in India
Platform Total Stores Percentage
Custom 128843 23.06%
WooCommerce 241332 43.20%
Shopify 140020 25.06%
Wix eCommerce 33995 6.09%
BASE 2594 0.46%
OpenCart 3054 0.55%
Magento 2081 0.37%
GoDaddy Online Store 1507 0.27%
Botble CMS 2115 0.38%
Squarespace Commerce 3097 0.55%

Categories Distribution

Clothing & Accessories leads with 25.3% of all stores (77,586 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (11.1%) .

Top 10 Categories

Clothing & Accessories 25.3%

77,586 stores

Health & Beauty 16.8%

51,540 stores

Food & Beverages 11.1%

34,035 stores

Electronics & Technology 8.9%

27,240 stores

Jewelry & Watches 7.8%

23,921 stores

Home & Garden 5.8%

17,830 stores

Business & Industrial 5.4%

16,670 stores

Furniture & Home Decor 5.2%

15,907 stores

Gifts & Special Occasions 2.7%

8,224 stores

Tools & Hardware 2.7%

8,182 stores

Visual Distribution

Distribution of top 10 India store categories (November 2025)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 77586 25.29%
Health & Beauty 51540 16.80%
Food & Beverages 34035 11.09%
Electronics & Technology 27240 8.88%
Jewelry & Watches 23921 7.80%
Home & Garden 17830 5.81%
Business & Industrial 16670 5.43%
Furniture & Home Decor 15907 5.18%
Gifts & Special Occasions 8224 2.68%
Tools & Hardware 8182 2.67%
Arts & Entertainment 7864 2.56%
Vehicles & Parts 5626 1.83%
Sporting Goods & Outdoor Gear 4249 1.38%
Books & Media 4191 1.37%
Toys & Games 3732 1.22%

Payment Providers Distribution

Razorpay leads with 15.4% among AI-verified physical stores (10,990 stores) , followed by PayPal (14.4%) and American Express (13.2%) .

Base: 43,571 AI-verified physical stores with detectable payment providers (11.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

10,990 stores

PayPal 14.4%

10,279 stores

9,424 stores

9,378 stores

Paytm 9.6%

6,871 stores

6,722 stores

5,167 stores

Bolt 5.3%

3,815 stores

VISA 2.6%

1,843 stores

PayU 2.2%

1,587 stores

Visual Distribution

Distribution of top 10 India payment providers (November 2025)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 10990 15.35%
PayPal 10279 14.36%
American Express 9424 13.16%
MasterCard 9378 13.10%
Paytm 6871 9.60%
Stripe Connect 6722 9.39%
Google Pay 5167 7.22%
Bolt 3815 5.33%
VISA 1843 2.57%
PayU 1587 2.22%
Paddle 1273 1.78%
Amazon Pay 1181 1.65%
JCB 1101 1.54%
Rupay 1027 1.43%
Apple Pay 929 1.30%

Shipping Carriers Distribution

Delhivery leads with 16.4% among AI-verified physical stores (10,194 stores) , followed by Bluedart (12.8%) and DTDC (10.5%) .

Base: 30,567 AI-verified physical stores with detectable shipping carriers (8.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10,194 stores

7,910 stores

DTDC 10.5%

6,510 stores

DHL 10.3%

6,395 stores

FedEx 9.4%

5,800 stores

UPS 9.3%

5,752 stores

5,595 stores

3,022 stores

2,565 stores

USPS 3.3%

2,055 stores

Visual Distribution

Distribution of top 10 India shipping carriers (November 2025)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 10194 16.45%
Bluedart 7910 12.76%
DTDC 6510 10.50%
DHL 6395 10.32%
FedEx 5800 9.36%
UPS 5752 9.28%
India Post 5595 9.03%
Shiprocket 3022 4.88%
XpressBees 2565 4.14%
USPS 2055 3.32%
Ecom Express 1602 2.58%
Aramex 1547 2.50%
Ekart 1328 2.14%
Speedy 1074 1.73%
Blue Star 636 1.03%

Store Launch Timeline

Over the past 12 months, 122,496 new stores were launched in India , with the highest activity in 2025-10 (11,405 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.3%

11,405 stores launched

2025-09 10.6%

12,975 stores launched

2025-08 11.3%

13,802 stores launched

2025-07 11.2%

13,776 stores launched

2025-06 9.7%

11,889 stores launched

2025-05 9.5%

11,608 stores launched

2025-04 8.2%

10,064 stores launched

2025-03 7.1%

8,637 stores launched

2025-02 6.5%

7,970 stores launched

2025-01 7.1%

8,735 stores launched

2024-12 6.6%

8,098 stores launched

2024-11 2.9%

3,537 stores launched

Monthly Trend

Monthly store launches in India (November 2025)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2025-10 11405 9.31%
2025-09 12975 10.59%
2025-08 13802 11.27%
2025-07 13776 11.25%
2025-06 11889 9.71%
2025-05 11608 9.48%
2025-04 10064 8.22%
2025-03 8637 7.05%
2025-02 7970 6.51%
2025-01 8735 7.13%
2024-12 8098 6.61%
2024-11 3537 2.89%

Active Stores by Launch Year

Currently, 371,575 active stores in India are tracked in our database , with the most stores launched in 2025 (111,171 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 29.9%

111,171 active stores

2024 15.8%

58,667 active stores

2023 9.3%

34,622 active stores

2022 6.8%

25,334 active stores

2021 6.8%

25,390 active stores

2020 5.9%

22,022 active stores

2019 4.1%

15,274 active stores

2018 4.2%

15,758 active stores

2017 2.7%

10,027 active stores

2016 1.9%

7,034 active stores

2015 1.7%

6,390 active stores

2014 1.9%

6,909 active stores

2013 2.3%

8,388 active stores

2012 1.3%

4,665 active stores

2011 1.2%

4,534 active stores

Distribution by Launch Year

Active stores in India by original launch year (November 2025)
Active stores in India by launch year
Launch Year Active Stores Percentage
2025 111171 29.92%
2024 58667 15.79%
2023 34622 9.32%
2022 25334 6.82%
2021 25390 6.83%
2020 22022 5.93%
2019 15274 4.11%
2018 15758 4.24%
2017 10027 2.70%
2016 7034 1.89%
2015 6390 1.72%
2014 6909 1.86%
2013 8388 2.26%
2012 4665 1.26%
2011 4534 1.22%
2010 3283 0.88%
2009 2376 0.64%
2008 1771 0.48%
2007 1457 0.39%
2006 1042 0.28%
2005 1033 0.28%
2004 1182 0.32%
2003 810 0.22%
2002 690 0.19%
2001 730 0.20%
2000 402 0.11%
1999 328 0.09%
1998 185 0.05%
1997 64 0.02%
1996 30 0.01%
1995 7 0.00%

Social Media Usage

Facebook leads with 27.6% among stores with at least one detectable social profile (182,021 stores) , followed by Instagram (26.5%) and YouTube (11.0%) .

Base: 235,466 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.6%

182,021 stores

Instagram 26.5%

174,161 stores

YouTube 11.0%

72,370 stores

Twitter 10.1%

66,487 stores

LinkedIn 8.9%

58,587 stores

Pinterest 5.3%

34,801 stores

WhatsApp 5.1%

33,630 stores

X 4.0%

26,434 stores

TikTok 1.4%

9,022 stores

Dribbble 0.1%

838 stores

Visual Distribution

Distribution of social media platforms in India (November 2025)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Facebook 182021 27.65%
Instagram 174161 26.45%
YouTube 72370 10.99%
Twitter 66487 10.10%
LinkedIn 58587 8.90%
Pinterest 34801 5.29%
WhatsApp 33630 5.11%
X 26434 4.02%
TikTok 9022 1.37%
Dribbble 838 0.13%

Dataset Coverage

Field Rows count Coverage
Website 384.0k 100.00%
Emails 247.5k 64.45%
Phones 78.2k 20.36%
Ecommerce platform 384.0k 100.00%
Couriers 30.6k 7.96%
Payment Providers 43.6k 11.35%
Categories 315.9k 82.27%
Social Media 235.5k 61.33%

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Frequently Asked Questions

What data is included in the India E-commerce Database?

Our database covers over 384.0k India physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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