India E-commerce Database

Explore 341.0k e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 44.7% of stores with physical delivery (150,999 stores) , followed by WooCommerce (36.5%) and Custom (11.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 44.7%

150,999 stores

123,068 stores

Custom 11.7%

39,409 stores

13,470 stores

BASE 0.9%

2,986 stores

2,479 stores

1,859 stores

1,376 stores

936 stores

920 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
Shopify 150999 44.74%
WooCommerce 123068 36.46%
Custom 39409 11.68%
Wix eCommerce 13470 3.99%
BASE 2986 0.88%
OpenCart 2479 0.73%
Magento 1859 0.55%
Botble CMS 1376 0.41%
GoDaddy Online Store 936 0.28%
PrestaShop 920 0.27%

All Stores Distribution

Shopify holds 31.0% share of all India e-commerce stores (154,267) , with WooCommerce at 51.5% and Custom at 7.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 31.0%

154,267 stores

256,459 stores

39,409 stores

33,778 stores

BASE 0.7%

3,359 stores

3,094 stores

2,482 stores

2,288 stores

1,960 stores

1,018 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in India
Platform Total Stores Percentage
Shopify 154267 30.97%
WooCommerce 256459 51.49%
Custom 39409 7.91%
Wix eCommerce 33778 6.78%
BASE 3359 0.67%
OpenCart 3094 0.62%
Magento 2482 0.50%
Botble CMS 2288 0.46%
GoDaddy Online Store 1960 0.39%
PrestaShop 1018 0.20%

Categories Distribution

Clothing & Accessories leads with 31.0% of all stores (81,917 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (10.7%) .

Top 10 Categories

Clothing & Accessories 31.0%

81,917 stores

Health & Beauty 17.7%

46,867 stores

Food & Beverages 10.7%

28,239 stores

Jewelry & Watches 9.3%

24,569 stores

Electronics & Technology 8.6%

22,684 stores

Home & Garden 6.0%

15,844 stores

Furniture & Home Decor 4.3%

11,444 stores

Gifts & Special Occasions 2.7%

7,123 stores

Arts & Entertainment 2.4%

6,289 stores

Business & Industrial 1.5%

3,896 stores

Visual Distribution

Distribution of top 10 India store categories (January 2026)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 81917 31.01%
Health & Beauty 46867 17.74%
Food & Beverages 28239 10.69%
Jewelry & Watches 24569 9.30%
Electronics & Technology 22684 8.59%
Home & Garden 15844 6.00%
Furniture & Home Decor 11444 4.33%
Gifts & Special Occasions 7123 2.70%
Arts & Entertainment 6289 2.38%
Business & Industrial 3896 1.47%
Toys & Games 3520 1.33%
Pets & Pet Supplies 3123 1.18%
Books & Media 3052 1.16%
Sporting Goods & Outdoor Gear 2887 1.09%
Baby & Toddler 2730 1.03%

Payment Providers Distribution

Razorpay leads with 17.4% among AI-verified physical stores (12,864 stores) , followed by PayPal (14.9%) and MasterCard (13.5%) .

Base: 42,976 AI-verified physical stores with detectable payment providers (12.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

12,864 stores

PayPal 14.9%

11,064 stores

10,032 stores

9,919 stores

Paytm 9.8%

7,270 stores

6,843 stores

5,685 stores

VISA 2.6%

1,922 stores

PayU 2.5%

1,858 stores

Bolt 2.3%

1,721 stores

Visual Distribution

Distribution of top 10 India payment providers (January 2026)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 12864 17.35%
PayPal 11064 14.93%
MasterCard 10032 13.53%
American Express 9919 13.38%
Paytm 7270 9.81%
Stripe Connect 6843 9.23%
Google Pay 5685 7.67%
VISA 1922 2.59%
PayU 1858 2.51%
Bolt 1721 2.32%
Amazon Pay 1399 1.89%
Rupay 1050 1.42%
Apple Pay 1035 1.40%
JCB 860 1.16%
BitCoin 608 0.82%

Shipping Carriers Distribution

Delhivery leads with 17.3% among AI-verified physical stores (11,988 stores) , followed by Bluedart (13.3%) and DTDC (10.9%) .

Base: 31,820 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

11,988 stores

9,192 stores

DTDC 10.9%

7,560 stores

DHL 10.0%

6,931 stores

6,435 stores

FedEx 9.3%

6,424 stores

UPS 7.5%

5,213 stores

3,553 stores

3,092 stores

USPS 3.2%

2,187 stores

Visual Distribution

Distribution of top 10 India shipping carriers (January 2026)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 11988 17.32%
Bluedart 9192 13.28%
DTDC 7560 10.92%
DHL 6931 10.01%
India Post 6435 9.30%
FedEx 6424 9.28%
UPS 5213 7.53%
Shiprocket 3553 5.13%
XpressBees 3092 4.47%
USPS 2187 3.16%
Ecom Express 1889 2.73%
Aramex 1701 2.46%
Ekart 1553 2.24%
Speedy 966 1.40%
TNT 524 0.76%

Store Launch Timeline

Over the past 12 months, 122,922 new stores were launched in India , with the highest activity in 2025-12 (9,030 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.3%

9,030 stores launched

2025-11 8.4%

10,345 stores launched

2025-10 8.4%

10,287 stores launched

2025-09 9.6%

11,842 stores launched

2025-08 10.3%

12,715 stores launched

2025-07 11.2%

13,737 stores launched

2025-06 9.4%

11,583 stores launched

2025-05 9.4%

11,571 stores launched

2025-04 8.7%

10,699 stores launched

2025-03 8.0%

9,857 stores launched

2025-02 6.5%

7,932 stores launched

2025-01 2.7%

3,324 stores launched

Monthly Trend

Monthly store launches in India (January 2026)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2025-12 9030 7.35%
2025-11 10345 8.42%
2025-10 10287 8.37%
2025-09 11842 9.63%
2025-08 12715 10.34%
2025-07 13737 11.18%
2025-06 11583 9.42%
2025-05 11571 9.41%
2025-04 10699 8.70%
2025-03 9857 8.02%
2025-02 7932 6.45%
2025-01 3324 2.70%

Active Stores by Launch Year

Currently, 333,574 active stores in India are tracked in our database , with the most stores launched in 2026 (62 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

62 active stores

2025 38.1%

127,090 active stores

2024 14.7%

49,099 active stores

2023 8.6%

28,765 active stores

2022 6.1%

20,496 active stores

2021 6.4%

21,341 active stores

2020 5.5%

18,439 active stores

2019 3.4%

11,446 active stores

2018 3.6%

12,041 active stores

2017 2.3%

7,546 active stores

2016 1.5%

5,098 active stores

2015 1.4%

4,694 active stores

2014 1.5%

5,098 active stores

2013 1.7%

5,788 active stores

2012 0.9%

3,157 active stores

Distribution by Launch Year

Active stores in India by original launch year (January 2026)
Active stores in India by launch year
Launch Year Active Stores Percentage
2026 62 0.02%
2025 127090 38.10%
2024 49099 14.72%
2023 28765 8.62%
2022 20496 6.14%
2021 21341 6.40%
2020 18439 5.53%
2019 11446 3.43%
2018 12041 3.61%
2017 7546 2.26%
2016 5098 1.53%
2015 4694 1.41%
2014 5098 1.53%
2013 5788 1.74%
2012 3157 0.95%
2011 3050 0.91%
2010 2126 0.64%
2009 1581 0.47%
2008 1170 0.35%
2007 1019 0.31%
2006 659 0.20%
2005 738 0.22%
2004 834 0.25%
2003 556 0.17%
2002 462 0.14%
2001 504 0.15%
2000 294 0.09%
1999 208 0.06%
1998 135 0.04%
1997 50 0.01%
1996 23 0.01%
1995 5 0.00%

Social Media Usage

Instagram leads with 30.8% among stores with at least one detectable social profile (182,519 stores) , followed by Facebook (27.3%) and YouTube (12.0%) .

Base: 209,496 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.8%

182,519 stores

Facebook 27.3%

161,743 stores

YouTube 12.0%

71,081 stores

Twitter 7.6%

44,780 stores

Pinterest 6.1%

36,396 stores

LinkedIn 6.1%

36,250 stores

WhatsApp 4.2%

24,948 stores

X 3.9%

23,075 stores

TikTok 1.8%

10,398 stores

Reddit 0.1%

713 stores

Visual Distribution

Distribution of social media platforms in India (January 2026)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Instagram 182519 30.84%
Facebook 161743 27.33%
YouTube 71081 12.01%
Twitter 44780 7.57%
Pinterest 36396 6.15%
LinkedIn 36250 6.12%
WhatsApp 24948 4.21%
X 23075 3.90%
TikTok 10398 1.76%
Reddit 713 0.12%

Dataset Coverage

Field Rows count Coverage
Website 341.0k 100.00%
Emails 229.5k 67.29%
Phones 60.3k 17.68%
Ecommerce platform 341.0k 100.00%
Couriers 31.8k 9.33%
Payment Providers 43.0k 12.60%
Categories 271.2k 79.54%
Social Media 209.5k 61.44%

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Frequently Asked Questions

What data is included in the India E-commerce Database?

Our database covers over 341.0k India physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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