India E-commerce Database

Explore 307.4k verified e-commerce stores in the India. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 492.1k with e-commerce signals. 307.4k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 40.2% of stores with physical delivery (122,313 stores) , followed by Shopify (36.4%) and Custom (16.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

122,313 stores

Shopify 36.4%

110,600 stores

Custom 16.6%

50,569 stores

11,069 stores

BASE 0.9%

2,702 stores

2,401 stores

1,574 stores

1,511 stores

766 stores

729 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in India
Platform Stores with Physical Delivery Percentage
WooCommerce 122313 40.20%
Shopify 110600 36.35%
Custom 50569 16.62%
Wix eCommerce 11069 3.64%
BASE 2702 0.89%
OpenCart 2401 0.79%
Magento 1574 0.52%
Botble CMS 1511 0.50%
GoDaddy Online Store 766 0.25%
PrestaShop 729 0.24%

Categories Distribution

Clothing & Accessories leads with 31.2% of all stores (77,462 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (11.7%) .

Base: 247,913 AI-verified stores with physical delivery and detected product categories (80.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 31.2%

77,462 stores

Health & Beauty 17.8%

44,027 stores

Food & Beverages 11.7%

29,009 stores

Jewelry & Watches 9.8%

24,326 stores

Electronics & Technology 7.9%

19,615 stores

Home & Garden 5.3%

13,183 stores

Furniture & Home Decor 4.4%

10,984 stores

Gifts & Special Occasions 3.0%

7,316 stores

Arts & Entertainment 2.3%

5,711 stores

Business & Industrial 1.2%

3,093 stores

Visual Distribution

Distribution of top 10 India store categories (March 2026)
Distribution of categories in India e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 77462 31.25%
Health & Beauty 44027 17.76%
Food & Beverages 29009 11.70%
Jewelry & Watches 24326 9.81%
Electronics & Technology 19615 7.91%
Home & Garden 13183 5.32%
Furniture & Home Decor 10984 4.43%
Gifts & Special Occasions 7316 2.95%
Arts & Entertainment 5711 2.30%
Business & Industrial 3093 1.25%
Toys & Games 2912 1.17%
Sporting Goods & Outdoor Gear 2787 1.12%
Baby & Toddler 2620 1.06%
Pets & Pet Supplies 2438 0.98%
Vehicles & Parts 2430 0.98%

Payment Providers Distribution

Razorpay leads with 17.6% among AI-verified physical stores (11,595 stores) , followed by PayPal (14.7%) and MasterCard (12.9%) .

Base: 38,066 AI-verified physical stores with detectable payment providers (12.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

11,595 stores

PayPal 14.7%

9,683 stores

8,491 stores

8,319 stores

6,640 stores

Paytm 9.7%

6,369 stores

5,113 stores

VISA 2.6%

1,729 stores

Bolt 2.6%

1,686 stores

PayU 2.5%

1,641 stores

Visual Distribution

Distribution of top 10 India payment providers (March 2026)
Distribution of payment providers in India e-commerce stores
Payment Provider Store Count Market Share
Razorpay 11595 17.61%
PayPal 9683 14.71%
MasterCard 8491 12.90%
American Express 8319 12.64%
Stripe Connect 6640 10.09%
Paytm 6369 9.67%
Google Pay 5113 7.77%
VISA 1729 2.63%
Bolt 1686 2.56%
PayU 1641 2.49%
Amazon Pay 1275 1.94%
Apple Pay 982 1.49%
Rupay 903 1.37%
JCB 744 1.13%
BitCoin 668 1.01%

Shipping Carriers Distribution

Delhivery leads with 16.5% among AI-verified physical stores (10,386 stores) , followed by Bluedart (12.7%) and DTDC (10.9%) .

Base: 29,770 AI-verified physical stores with detectable shipping carriers (9.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

10,386 stores

8,019 stores

DTDC 10.9%

6,846 stores

DHL 10.7%

6,755 stores

5,898 stores

FedEx 9.4%

5,887 stores

UPS 8.5%

5,354 stores

3,152 stores

2,589 stores

USPS 3.1%

1,947 stores

Visual Distribution

Distribution of top 10 India shipping carriers (March 2026)
Distribution of shipping carriers in India e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 10386 16.50%
Bluedart 8019 12.74%
DTDC 6846 10.88%
DHL 6755 10.73%
India Post 5898 9.37%
FedEx 5887 9.35%
UPS 5354 8.51%
Shiprocket 3152 5.01%
XpressBees 2589 4.11%
USPS 1947 3.09%
Ecom Express 1653 2.63%
Aramex 1619 2.57%
Ekart 1340 2.13%
Speedy 986 1.57%
Hermes 516 0.82%

Store Launch Timeline

Over the past 12 months, 102,837 new stores were launched in India , with the highest activity in 2026-02 (7,605 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.4%

7,605 stores launched

2026-01 11.5%

11,857 stores launched

2025-12 11.0%

11,339 stores launched

2025-11 9.8%

10,033 stores launched

2025-10 8.2%

8,407 stores launched

2025-09 8.6%

8,875 stores launched

2025-08 9.0%

9,208 stores launched

2025-07 8.4%

8,678 stores launched

2025-06 7.1%

7,280 stores launched

2025-05 7.0%

7,196 stores launched

2025-04 6.6%

6,744 stores launched

2025-03 5.5%

5,615 stores launched

Monthly Trend

Monthly store launches in India (March 2026)
Monthly store launches in India over the past 12 months
Month Stores Launched Percentage
2026-02 7605 7.40%
2026-01 11857 11.53%
2025-12 11339 11.03%
2025-11 10033 9.76%
2025-10 8407 8.18%
2025-09 8875 8.63%
2025-08 9208 8.95%
2025-07 8678 8.44%
2025-06 7280 7.08%
2025-05 7196 7.00%
2025-04 6744 6.56%
2025-03 5615 5.46%

Active Stores by Launch Year

Currently, 300,517 active stores in India are tracked in our database , with the most stores launched in 2026 (19,558 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.5%

19,558 active stores

2025 31.0%

93,040 active stores

2024 14.6%

43,932 active stores

2023 8.6%

25,945 active stores

2022 6.3%

18,894 active stores

2021 6.5%

19,411 active stores

2020 5.8%

17,315 active stores

2019 3.6%

10,856 active stores

2018 3.8%

11,317 active stores

2017 2.3%

7,023 active stores

2016 1.5%

4,499 active stores

2015 1.4%

4,197 active stores

2014 1.6%

4,661 active stores

2013 1.7%

5,159 active stores

2012 0.9%

2,827 active stores

Distribution by Launch Year

Active stores in India by original launch year (March 2026)
Active stores in India by launch year
Launch Year Active Stores Percentage
2026 19558 6.51%
2025 93040 30.96%
2024 43932 14.62%
2023 25945 8.63%
2022 18894 6.29%
2021 19411 6.46%
2020 17315 5.76%
2019 10856 3.61%
2018 11317 3.77%
2017 7023 2.34%
2016 4499 1.50%
2015 4197 1.40%
2014 4661 1.55%
2013 5159 1.72%
2012 2827 0.94%
2011 2683 0.89%
2010 1892 0.63%
2009 1424 0.47%
2008 1047 0.35%
2007 876 0.29%
2006 621 0.21%
2005 663 0.22%
2004 725 0.24%
2003 480 0.16%
2002 410 0.14%
2001 425 0.14%
2000 270 0.09%
1999 190 0.06%
1998 112 0.04%
1997 45 0.01%
1996 14 0.00%
1995 6 0.00%

Social Media Usage

Instagram leads with 30.2% among stores with at least one detectable social profile (166,574 stores) , followed by Facebook (27.4%) and YouTube (12.2%) .

Base: 192,984 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.2%

166,574 stores

Facebook 27.4%

150,972 stores

YouTube 12.2%

67,044 stores

Twitter 7.6%

41,968 stores

LinkedIn 6.6%

36,167 stores

Pinterest 6.2%

34,060 stores

WhatsApp 4.3%

23,753 stores

X 4.1%

22,817 stores

TikTok 1.3%

6,911 stores

Reddit 0.1%

671 stores

Visual Distribution

Distribution of social media platforms in India (March 2026)
Distribution of social media platforms in India e-commerce stores
Social Platform Store Count Market Share
Instagram 166574 30.23%
Facebook 150972 27.40%
YouTube 67044 12.17%
Twitter 41968 7.62%
LinkedIn 36167 6.56%
Pinterest 34060 6.18%
WhatsApp 23753 4.31%
X 22817 4.14%
TikTok 6911 1.25%
Reddit 671 0.12%

Data Coverage

Field Rows count Coverage
Website 307.4k 100.00%
Emails 203.1k 66.06%
Phones 53.8k 17.51%
Ecommerce platform 307.4k 100.00%
Couriers 29.8k 9.68%
Payment Providers 38.1k 12.38%
Categories 254.3k 82.73%
Social Media 193.0k 62.78%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the India e-commerce landscape:

Analyze 307.4k verified e-commerce stores in India - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across India e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the India e-commerce intelligence?

We track 307.4k verified India e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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