India E-commerce Market
Explore 306.6k verified e-commerce stores in the India. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 511.0k with e-commerce signals. 306.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 40.9% of stores with physical delivery (121,724 stores) , followed by Shopify (34.0%) and Custom (17.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
121,724 stores
101,300 stores
50,975 stores
10,499 stores
4,611 stores
2,659 stores
2,124 stores
1,508 stores
1,418 stores
1,123 stores
Visual Distribution
121,724 stores
101,300 stores
50,975 stores
10,499 stores
4,611 stores
2,659 stores
2,124 stores
1,508 stores
1,418 stores
1,123 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 121724 | 40.86% |
| Shopify | 101300 | 34.00% |
| Custom | 50975 | 17.11% |
| Wix eCommerce | 10499 | 3.52% |
| GetBazaar | 4611 | 1.55% |
| BASE | 2659 | 0.89% |
| OpenCart | 2124 | 0.71% |
| Botble CMS | 1508 | 0.51% |
| Magento | 1418 | 0.48% |
| GoDaddy Online Store | 1123 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 57.1% share of all India e-commerce stores (274,327) , with Shopify at 22.2% and Custom at 10.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
274,327 stores
106,636 stores
50,975 stores
30,807 stores
4,616 stores
3,225 stores
2,727 stores
2,488 stores
2,123 stores
2,664 stores
Visual Distribution
274,327 stores
106,636 stores
50,975 stores
30,807 stores
4,616 stores
3,225 stores
2,727 stores
2,488 stores
2,123 stores
2,664 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 274327 | 57.08% |
| Shopify | 106636 | 22.19% |
| Custom | 50975 | 10.61% |
| Wix eCommerce | 30807 | 6.41% |
| GetBazaar | 4616 | 0.96% |
| BASE | 3225 | 0.67% |
| OpenCart | 2727 | 0.57% |
| Botble CMS | 2488 | 0.52% |
| Magento | 2123 | 0.44% |
| GoDaddy Online Store | 2664 | 0.55% |
Categories Distribution
Clothing & Accessories stores with 27.1% of all stores (75,092 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (13.0%) .
Base: 277,131 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
75,092 stores
50,860 stores
36,154 stores
21,733 stores
14,786 stores
14,345 stores
14,139 stores
9,235 stores
8,087 stores
7,617 stores
Visual Distribution
75,092 stores
50,860 stores
36,154 stores
21,733 stores
14,786 stores
14,345 stores
14,139 stores
9,235 stores
8,087 stores
7,617 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 75092 | 27.10% |
| Health & Beauty | 50860 | 18.35% |
| Food & Beverages | 36154 | 13.05% |
| Jewelry & Watches | 21733 | 7.84% |
| Gifts & Special Occasions | 14786 | 5.34% |
| Home & Garden | 14345 | 5.18% |
| Electronics & Technology | 14139 | 5.10% |
| Sporting Goods & Outdoor Gear | 9235 | 3.33% |
| Toys & Games | 8087 | 2.92% |
| Furniture & Home Decor | 7617 | 2.75% |
Payment Providers Distribution
Razorpay stores with 18.7% among AI-verified physical stores (10,106 stores) , followed by PayPal (14.7%) and MasterCard (12.1%) .
Base: 31,388 AI-verified physical stores with detectable payment providers (10.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,106 stores
7,921 stores
6,522 stores
5,886 stores
5,411 stores
5,264 stores
4,637 stores
1,514 stores
1,467 stores
1,232 stores
Visual Distribution
10,106 stores
7,921 stores
6,522 stores
5,886 stores
5,411 stores
5,264 stores
4,637 stores
1,514 stores
1,467 stores
1,232 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Razorpay | 10106 | 18.73% |
| PayPal | 7921 | 14.68% |
| MasterCard | 6522 | 12.09% |
| American Express | 5886 | 10.91% |
| Paytm | 5411 | 10.03% |
| Stripe Connect | 5264 | 9.75% |
| Google Pay | 4637 | 8.59% |
| Bolt | 1514 | 2.81% |
| VISA | 1467 | 2.72% |
| PayU | 1232 | 2.28% |
Shipping Carriers Distribution
Delhivery stores with 15.6% among AI-verified physical stores (6,981 stores) , followed by Bluedart (11.4%) and DTDC (11.1%) .
Base: 22,375 AI-verified physical stores with detectable shipping carriers (7.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
6,981 stores
5,086 stores
4,979 stores
4,742 stores
4,650 stores
4,555 stores
4,269 stores
2,239 stores
1,607 stores
1,362 stores
Visual Distribution
6,981 stores
5,086 stores
4,979 stores
4,742 stores
4,650 stores
4,555 stores
4,269 stores
2,239 stores
1,607 stores
1,362 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 6981 | 15.59% |
| Bluedart | 5086 | 11.36% |
| DTDC | 4979 | 11.12% |
| DHL | 4742 | 10.59% |
| UPS | 4650 | 10.39% |
| India Post | 4555 | 10.17% |
| FedEx | 4269 | 9.54% |
| Shiprocket | 2239 | 5.00% |
| USPS | 1607 | 3.59% |
| XpressBees | 1362 | 3.04% |
Store Launch Timeline
Over the past 12 months, 100,357 new stores were launched in India , with the highest activity in 2026-04 (9,456 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9,456 stores launched
9,613 stores launched
8,516 stores launched
10,219 stores launched
9,228 stores launched
8,123 stores launched
7,628 stores launched
8,836 stores launched
8,879 stores launched
8,696 stores launched
7,318 stores launched
3,845 stores launched
Monthly Trend
9.4% of last 12 months
9.6% of last 12 months
8.5% of last 12 months
10.2% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
7.6% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.7% of last 12 months
7.3% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 9456 | 9.42% |
| 2026-03 | 9613 | 9.58% |
| 2026-02 | 8516 | 8.49% |
| 2026-01 | 10219 | 10.18% |
| 2025-12 | 9228 | 9.20% |
| 2025-11 | 8123 | 8.09% |
| 2025-10 | 7628 | 7.60% |
| 2025-09 | 8836 | 8.80% |
| 2025-08 | 8879 | 8.85% |
| 2025-07 | 8696 | 8.67% |
| 2025-06 | 7318 | 7.29% |
| 2025-05 | 3845 | 3.83% |
Active Stores by Launch Year
Currently, 300,213 active stores in India are tracked in our database , with the most stores launched in 2026 (38,889 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
38,889 active stores
83,901 active stores
41,744 active stores
24,377 active stores
17,637 active stores
18,289 active stores
16,411 active stores
10,195 active stores
10,622 active stores
6,568 active stores
4,287 active stores
4,032 active stores
4,500 active stores
4,827 active stores
2,704 active stores
Distribution by Launch Year
13.0% of tracked active stores
27.9% of tracked active stores
13.9% of tracked active stores
8.1% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
5.5% of tracked active stores
3.4% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
1.4% of tracked active stores
1.3% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 38889 | 12.95% |
| 2025 | 83901 | 27.95% |
| 2024 | 41744 | 13.90% |
| 2023 | 24377 | 8.12% |
| 2022 | 17637 | 5.87% |
| 2021 | 18289 | 6.09% |
| 2020 | 16411 | 5.47% |
| 2019 | 10195 | 3.40% |
| 2018 | 10622 | 3.54% |
| 2017 | 6568 | 2.19% |
| 2016 | 4287 | 1.43% |
| 2015 | 4032 | 1.34% |
| 2014 | 4500 | 1.50% |
| 2013 | 4827 | 1.61% |
| 2012 | 2704 | 0.90% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom - Electronics & Technology
Custom - Health & Beauty
GoDaddy Online Store - Health & Beauty
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 306.6k | 100.00% |
| Emails | 182.2k | 59.43% |
| Phones | 180.2k | 58.78% |
| Ecommerce platform | 306.6k | 100.00% |
| Couriers | 22.4k | 7.30% |
| Payment Providers | 31.4k | 10.24% |
| Categories | 281.7k | 91.90% |
| Social Media | 193.1k | 62.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the India e-commerce landscape:
Analyze 306.6k verified e-commerce stores in India - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across India e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the India e-commerce intelligence?
-
We track 306.6k verified India e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.8% among stores with at least one detectable social profile (168,284 stores) , followed by Facebook (27.5%) and YouTube (12.3%) .
Base: 193,099 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
168,284 stores
150,332 stores
67,087 stores
38,653 stores
35,212 stores
32,919 stores
23,861 stores
23,257 stores
6,112 stores
674 stores
Visual Distribution
168,284 stores
150,332 stores
67,087 stores
38,653 stores
35,212 stores
32,919 stores
23,861 stores
23,257 stores
6,112 stores
674 stores