Paytm Payment Provider Usage Database
Explore 8.7k e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 40.4% of stores with physical delivery (3,512 stores) , followed by Shopify (32.8%) and Custom (18.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,512 stores
2,853 stores
1,610 stores
473 stores
67 stores
42 stores
34 stores
34 stores
17 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3512 | 40.40% |
| Shopify | 2853 | 32.82% |
| Custom | 1610 | 18.52% |
| Wix eCommerce | 473 | 5.44% |
| OpenCart | 67 | 0.77% |
| PrestaShop | 42 | 0.48% |
| Magento | 34 | 0.39% |
| Botble CMS | 34 | 0.39% |
| Wix eCommerce, AppSell | 17 | 0.20% |
| GoDaddy Online Store | 17 | 0.20% |
| AppSell, Wix eCommerce | 11 | 0.13% |
| Zoho Commerce | 8 | 0.09% |
| nopCommerce | 5 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 5 | 0.06% |
| BigCommerce | 4 | 0.05% |
All Stores Distribution
WooCommerce holds 49.7% share of all Paytm e-commerce stores (5,497) , with Shopify at 26.1% and Custom at 14.6% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,497 stores
2,884 stores
1,610 stores
713 stores
79 stores
42 stores
44 stores
43 stores
19 stores
25 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5497 | 49.70% |
| Shopify | 2884 | 26.08% |
| Custom | 1610 | 14.56% |
| Wix eCommerce | 713 | 6.45% |
| OpenCart | 79 | 0.71% |
| PrestaShop | 42 | 0.38% |
| Magento | 44 | 0.40% |
| Botble CMS | 43 | 0.39% |
| Wix eCommerce, AppSell | 19 | 0.17% |
| GoDaddy Online Store | 25 | 0.23% |
| AppSell, Wix eCommerce | 12 | 0.11% |
| Zoho Commerce | 8 | 0.07% |
| nopCommerce | 6 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 10 | 0.09% |
| BigCommerce | 68 | 0.61% |
Categories Distribution
Clothing & Accessories leads with 27.2% of all stores (1,959 stores) , followed by Health & Beauty (18.5%) and Electronics & Technology (12.0%) .
Top 10 Categories
1,959 stores
1,329 stores
862 stores
636 stores
615 stores
412 stores
356 stores
243 stores
206 stores
190 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1959 | 27.21% |
| Health & Beauty | 1329 | 18.46% |
| Electronics & Technology | 862 | 11.97% |
| Food & Beverages | 636 | 8.83% |
| Jewelry & Watches | 615 | 8.54% |
| Home & Garden | 412 | 5.72% |
| Pets & Pet Supplies | 356 | 4.95% |
| Gifts & Special Occasions | 243 | 3.38% |
| Furniture & Home Decor | 206 | 2.86% |
| Arts & Entertainment | 190 | 2.64% |
| Toys & Games | 101 | 1.40% |
| Books & Media | 93 | 1.29% |
| Vehicles & Parts | 75 | 1.04% |
| Baby & Toddler | 66 | 0.92% |
| Business & Industrial | 56 | 0.78% |
Shipping Carriers Distribution
Delhivery leads with 19.8% among AI-verified physical stores (1,180 stores) , followed by Bluedart (14.4%) and DTDC (12.4%) .
Base: 3,681 AI-verified physical stores with detectable shipping carriers (30.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,180 stores
856 stores
739 stores
638 stores
491 stores
398 stores
307 stores
295 stores
284 stores
219 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 1180 | 19.82% |
| Bluedart | 856 | 14.38% |
| DTDC | 739 | 12.41% |
| India Post | 638 | 10.72% |
| FedEx | 491 | 8.25% |
| DHL | 398 | 6.68% |
| Shiprocket | 307 | 5.16% |
| XpressBees | 295 | 4.95% |
| UPS | 284 | 4.77% |
| Ecom Express | 219 | 3.68% |
| Ekart | 176 | 2.96% |
| Aramex | 160 | 2.69% |
| USPS | 114 | 1.91% |
| Speedy | 50 | 0.84% |
| TNT | 47 | 0.79% |
Store Launch Timeline
Over the past 12 months, 2,984 new stores were launched in Paytm , with the highest activity in 2025-12 (275 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
275 stores launched
258 stores launched
305 stores launched
295 stores launched
308 stores launched
359 stores launched
305 stores launched
279 stores launched
208 stores launched
180 stores launched
153 stores launched
59 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 275 | 9.22% |
| 2025-11 | 258 | 8.65% |
| 2025-10 | 305 | 10.22% |
| 2025-09 | 295 | 9.89% |
| 2025-08 | 308 | 10.32% |
| 2025-07 | 359 | 12.03% |
| 2025-06 | 305 | 10.22% |
| 2025-05 | 279 | 9.35% |
| 2025-04 | 208 | 6.97% |
| 2025-03 | 180 | 6.03% |
| 2025-02 | 153 | 5.13% |
| 2025-01 | 59 | 1.98% |
Active Stores by Launch Year
Currently, 8,562 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
3,092 active stores
1,043 active stores
682 active stores
519 active stores
582 active stores
546 active stores
358 active stores
383 active stores
219 active stores
181 active stores
143 active stores
160 active stores
181 active stores
95 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.01% |
| 2025 | 3092 | 36.11% |
| 2024 | 1043 | 12.18% |
| 2023 | 682 | 7.97% |
| 2022 | 519 | 6.06% |
| 2021 | 582 | 6.80% |
| 2020 | 546 | 6.38% |
| 2019 | 358 | 4.18% |
| 2018 | 383 | 4.47% |
| 2017 | 219 | 2.56% |
| 2016 | 181 | 2.11% |
| 2015 | 143 | 1.67% |
| 2014 | 160 | 1.87% |
| 2013 | 181 | 2.11% |
| 2012 | 95 | 1.11% |
| 2011 | 88 | 1.03% |
| 2010 | 60 | 0.70% |
| 2009 | 37 | 0.43% |
| 2008 | 30 | 0.35% |
| 2007 | 29 | 0.34% |
| 2006 | 22 | 0.26% |
| 2005 | 19 | 0.22% |
| 2004 | 22 | 0.26% |
| 2003 | 22 | 0.26% |
| 2002 | 13 | 0.15% |
| 2001 | 17 | 0.20% |
| 2000 | 8 | 0.09% |
| 1999 | 4 | 0.05% |
| 1998 | 6 | 0.07% |
Geographic Distribution
India leads with 92.7% (7,270 AI-verified stores) , followed by United States (2.8%) and United Kingdom (1.1%) .
Base: 7,841 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,270 AI-verified stores
222 AI-verified stores
83 AI-verified stores
39 AI-verified stores
24 AI-verified stores
23 AI-verified stores
21 AI-verified stores
18 AI-verified stores
17 AI-verified stores
17 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 7270 | 92.72% |
| United States | 222 | 2.83% |
| United Kingdom | 83 | 1.06% |
| China | 39 | 0.50% |
| Bangladesh | 24 | 0.31% |
| Hong Kong | 23 | 0.29% |
| Indonesia | 21 | 0.27% |
| Pakistan | 18 | 0.23% |
| Vietnam | 17 | 0.22% |
| Canada | 17 | 0.22% |
| Australia | 17 | 0.22% |
| Germany | 16 | 0.20% |
| United Arab Emirates | 15 | 0.19% |
| France | 13 | 0.17% |
| South Africa | 10 | 0.13% |
| Brazil | 8 | 0.10% |
| Belgium | 7 | 0.09% |
| Spain | 7 | 0.09% |
| Malaysia | 7 | 0.09% |
| Morocco | 7 | 0.09% |
Featured Stores
Discover the strongest performers and newest entrants in Paytm's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
Shopify - Baby & Toddler
Shopify - Health & Beauty
Shopify - Home & Garden
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.3k | 100.00% |
| Emails | 10.0k | 81.78% |
| Phones | 3.0k | 24.25% |
| Ecommerce platform | 11.1k | 90.74% |
| Couriers | 3.7k | 29.99% |
| Payment Providers | 12.3k | 100.00% |
| Categories | 8.7k | 70.57% |
| Social Media | 8.1k | 65.69% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Paytm E-commerce Database to:
Gain actionable insights into 8.7k physical stores in Paytm.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Paytm online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Paytm E-commerce Database?
-
Our database covers over 8.7k Paytm physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.8% among stores with at least one detectable social profile (5,075 stores) , followed by Facebook (26.2%) and YouTube (13.4%) .
Base: 8,063 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,075 stores
4,784 stores
2,452 stores
1,505 stores
1,239 stores
1,227 stores
971 stores
785 stores
182 stores
29 stores
Visual Distribution