Paytm Payment Provider Usage Database
Explore 9.3k e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 39.3% of stores with physical delivery (3,649 stores) , followed by Shopify (28.5%) and Custom (24.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,649 stores
2,644 stores
2,294 stores
460 stores
65 stores
40 stores
36 stores
32 stores
21 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3649 | 39.28% |
| Shopify | 2644 | 28.46% |
| Custom | 2294 | 24.70% |
| Wix eCommerce | 460 | 4.95% |
| OpenCart | 65 | 0.70% |
| PrestaShop | 40 | 0.43% |
| Magento | 36 | 0.39% |
| Botble CMS | 32 | 0.34% |
| GoDaddy Online Store | 21 | 0.23% |
| Wix eCommerce, AppSell | 14 | 0.15% |
| AppSell, Wix eCommerce | 13 | 0.14% |
| Zoho Commerce | 8 | 0.09% |
| nopCommerce | 5 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 4 | 0.04% |
| BigCommerce | 4 | 0.04% |
All Stores Distribution
WooCommerce holds 48.2% share of all Paytm e-commerce stores (5,707) , with Shopify at 23.2% and Custom at 19.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,707 stores
2,745 stores
2,294 stores
729 stores
82 stores
41 stores
48 stores
43 stores
26 stores
16 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5707 | 48.21% |
| Shopify | 2745 | 23.19% |
| Custom | 2294 | 19.38% |
| Wix eCommerce | 729 | 6.16% |
| OpenCart | 82 | 0.69% |
| PrestaShop | 41 | 0.35% |
| Magento | 48 | 0.41% |
| Botble CMS | 43 | 0.36% |
| GoDaddy Online Store | 26 | 0.22% |
| Wix eCommerce, AppSell | 16 | 0.14% |
| AppSell, Wix eCommerce | 15 | 0.13% |
| Zoho Commerce | 8 | 0.07% |
| nopCommerce | 6 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 10 | 0.08% |
| BigCommerce | 68 | 0.57% |
Categories Distribution
Clothing & Accessories leads with 26.8% of all stores (2,041 stores) , followed by Health & Beauty (18.2%) and Electronics & Technology (13.1%) .
Top 10 Categories
2,041 stores
1,390 stores
999 stores
698 stores
622 stores
393 stores
312 stores
253 stores
219 stores
197 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2041 | 26.78% |
| Health & Beauty | 1390 | 18.24% |
| Electronics & Technology | 999 | 13.11% |
| Food & Beverages | 698 | 9.16% |
| Jewelry & Watches | 622 | 8.16% |
| Home & Garden | 393 | 5.16% |
| Pets & Pet Supplies | 312 | 4.09% |
| Gifts & Special Occasions | 253 | 3.32% |
| Furniture & Home Decor | 219 | 2.87% |
| Arts & Entertainment | 197 | 2.58% |
| Toys & Games | 170 | 2.23% |
| Books & Media | 112 | 1.47% |
| Vehicles & Parts | 85 | 1.12% |
| Business & Industrial | 67 | 0.88% |
| Baby & Toddler | 64 | 0.84% |
Shipping Carriers Distribution
Delhivery leads with 19.5% among AI-verified physical stores (1,143 stores) , followed by Bluedart (14.2%) and DTDC (12.2%) .
Base: 3,750 AI-verified physical stores with detectable shipping carriers (28.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,143 stores
832 stores
712 stores
618 stores
501 stores
400 stores
306 stores
287 stores
281 stores
219 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 1143 | 19.53% |
| Bluedart | 832 | 14.22% |
| DTDC | 712 | 12.17% |
| India Post | 618 | 10.56% |
| FedEx | 501 | 8.56% |
| DHL | 400 | 6.84% |
| Shiprocket | 306 | 5.23% |
| UPS | 287 | 4.90% |
| XpressBees | 281 | 4.80% |
| Ecom Express | 219 | 3.74% |
| Aramex | 165 | 2.82% |
| Ekart | 163 | 2.79% |
| USPS | 113 | 1.93% |
| Speedy | 61 | 1.04% |
| TNT | 51 | 0.87% |
Store Launch Timeline
Over the past 12 months, 3,173 new stores were launched in Paytm , with the highest activity in 2025-11 (317 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
317 stores launched
351 stores launched
329 stores launched
312 stores launched
372 stores launched
315 stores launched
289 stores launched
227 stores launched
205 stores launched
162 stores launched
206 stores launched
88 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 317 | 9.99% |
| 2025-10 | 351 | 11.06% |
| 2025-09 | 329 | 10.37% |
| 2025-08 | 312 | 9.83% |
| 2025-07 | 372 | 11.72% |
| 2025-06 | 315 | 9.93% |
| 2025-05 | 289 | 9.11% |
| 2025-04 | 227 | 7.15% |
| 2025-03 | 205 | 6.46% |
| 2025-02 | 162 | 5.11% |
| 2025-01 | 206 | 6.49% |
| 2024-12 | 88 | 2.77% |
Active Stores by Launch Year
Currently, 9,054 active stores in Paytm are tracked in our database , with the most stores launched in 2025 (3,088 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,088 active stores
1,108 active stores
788 active stores
571 active stores
667 active stores
575 active stores
385 active stores
423 active stores
247 active stores
197 active stores
148 active stores
167 active stores
182 active stores
105 active stores
102 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3088 | 34.11% |
| 2024 | 1108 | 12.24% |
| 2023 | 788 | 8.70% |
| 2022 | 571 | 6.31% |
| 2021 | 667 | 7.37% |
| 2020 | 575 | 6.35% |
| 2019 | 385 | 4.25% |
| 2018 | 423 | 4.67% |
| 2017 | 247 | 2.73% |
| 2016 | 197 | 2.18% |
| 2015 | 148 | 1.63% |
| 2014 | 167 | 1.84% |
| 2013 | 182 | 2.01% |
| 2012 | 105 | 1.16% |
| 2011 | 102 | 1.13% |
| 2010 | 61 | 0.67% |
| 2009 | 41 | 0.45% |
| 2008 | 34 | 0.38% |
| 2007 | 33 | 0.36% |
| 2006 | 21 | 0.23% |
| 2005 | 14 | 0.15% |
| 2004 | 20 | 0.22% |
| 2003 | 24 | 0.27% |
| 2002 | 15 | 0.17% |
| 2001 | 18 | 0.20% |
| 2000 | 7 | 0.08% |
| 1999 | 4 | 0.04% |
| 1998 | 8 | 0.09% |
| 1995 | 1 | 0.01% |
Geographic Distribution
India leads with 92.0% (7,629 AI-verified stores) , followed by United States (3.0%) and United Kingdom (1.1%) .
Base: 8,288 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,629 AI-verified stores
250 AI-verified stores
95 AI-verified stores
37 AI-verified stores
35 AI-verified stores
26 AI-verified stores
26 AI-verified stores
25 AI-verified stores
22 AI-verified stores
18 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 7629 | 92.05% |
| United States | 250 | 3.02% |
| United Kingdom | 95 | 1.15% |
| China | 37 | 0.45% |
| Bangladesh | 35 | 0.42% |
| Indonesia | 26 | 0.31% |
| Hong Kong | 26 | 0.31% |
| Vietnam | 25 | 0.30% |
| Canada | 22 | 0.27% |
| Pakistan | 18 | 0.22% |
| Australia | 18 | 0.22% |
| United Arab Emirates | 17 | 0.21% |
| Germany | 17 | 0.21% |
| France | 13 | 0.16% |
| South Africa | 11 | 0.13% |
| Netherlands | 10 | 0.12% |
| Japan | 10 | 0.12% |
| Iran | 10 | 0.12% |
| Brazil | 10 | 0.12% |
| Spain | 9 | 0.11% |
Featured Stores
Discover the strongest performers and newest entrants in Paytm's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Custom
Shopify — Pets & Pet Supplies
Shopify — Pets & Pet Supplies
Shopify — Baby & Toddler
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.1k | 100.00% |
| Emails | 10.4k | 80.05% |
| Phones | 3.2k | 24.25% |
| Ecommerce platform | 11.9k | 91.38% |
| Couriers | 3.8k | 28.74% |
| Payment Providers | 13.1k | 100.00% |
| Categories | 9.2k | 70.18% |
| Social Media | 8.5k | 65.22% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Paytm E-commerce Database to:
Gain actionable insights into 9.3k physical stores in Paytm.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Paytm online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Paytm E-commerce Database?
-
Our database covers over 9.3k Paytm physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.1% among stores with at least one detectable social profile (5,201 stores) , followed by Facebook (26.2%) and YouTube (13.4%) .
Base: 8,511 stores with any detectable social profile (65.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,201 stores
5,027 stores
2,568 stores
1,666 stores
1,301 stores
1,300 stores
1,083 stores
815 stores
172 stores
35 stores
Visual Distribution