Paytm Stores: E-commerce Sites Accepting Paytm
Explore 6.1k verified e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 9.6k domains. 6.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
6.1k verified active stores out of 9.6k detected · 63.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 46.6% of stores with physical delivery (2,810 stores) , followed by Custom (36.7%) and Wix eCommerce (7.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,810 stores
2,212 stores
428 stores
323 stores
62 stores
43 stores
33 stores
27 stores
21 stores
19 stores
Visual Distribution
2,810 stores
2,212 stores
428 stores
323 stores
62 stores
43 stores
33 stores
27 stores
21 stores
19 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2810 | 46.56% |
| Custom | 2212 | 36.65% |
| Wix eCommerce | 428 | 7.09% |
| Shopify | 323 | 5.35% |
| PrestaShop | 62 | 1.03% |
| OpenCart | 43 | 0.71% |
| Botble CMS | 33 | 0.55% |
| Active IT Zone Core | 27 | 0.45% |
| Magento | 21 | 0.35% |
| OpenCart, Smoolis | 19 | 0.31% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 58.8% share of all Paytm e-commerce stores (5,091) , with Custom at 25.6% and Wix eCommerce at 8.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,091 stores
2,212 stores
706 stores
330 stores
62 stores
52 stores
42 stores
32 stores
41 stores
20 stores
Visual Distribution
5,091 stores
2,212 stores
706 stores
330 stores
62 stores
52 stores
42 stores
32 stores
41 stores
20 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5091 | 58.81% |
| Custom | 2212 | 25.55% |
| Wix eCommerce | 706 | 8.16% |
| Shopify | 330 | 3.81% |
| PrestaShop | 62 | 0.72% |
| OpenCart | 52 | 0.60% |
| Botble CMS | 42 | 0.49% |
| Active IT Zone Core | 32 | 0.37% |
| Magento | 41 | 0.47% |
| OpenCart, Smoolis | 20 | 0.23% |
Categories Distribution
Clothing & Accessories stores with 21.2% of all stores (1,157 stores) , followed by Health & Beauty (20.2%) and Food & Beverages (13.0%) .
Base: 5,446 AI-verified stores with physical delivery and detected product categories (89.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,157 stores
1,101 stores
706 stores
552 stores
382 stores
342 stores
259 stores
182 stores
156 stores
148 stores
Visual Distribution
1,157 stores
1,101 stores
706 stores
552 stores
382 stores
342 stores
259 stores
182 stores
156 stores
148 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1157 | 21.24% |
| Health & Beauty | 1101 | 20.22% |
| Food & Beverages | 706 | 12.96% |
| Electronics & Technology | 552 | 10.14% |
| Jewelry & Watches | 382 | 7.01% |
| Gifts & Special Occasions | 342 | 6.28% |
| Home & Garden | 259 | 4.76% |
| Toys & Games | 182 | 3.34% |
| Arts & Entertainment | 156 | 2.86% |
| Sporting Goods & Outdoor Gear | 148 | 2.72% |
Shipping Carriers Distribution
Delhivery stores with 20.0% among AI-verified physical stores (816 stores) , followed by DTDC (13.5%) and Bluedart (13.3%) .
Base: 2,683 AI-verified physical stores with detectable shipping carriers (27.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
816 stores
553 stores
542 stores
485 stores
275 stores
263 stores
240 stores
209 stores
167 stores
150 stores
Visual Distribution
816 stores
553 stores
542 stores
485 stores
275 stores
263 stores
240 stores
209 stores
167 stores
150 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 816 | 19.97% |
| DTDC | 553 | 13.53% |
| Bluedart | 542 | 13.26% |
| India Post | 485 | 11.87% |
| FedEx | 275 | 6.73% |
| DHL | 263 | 6.44% |
| Shiprocket | 240 | 5.87% |
| UPS | 209 | 5.12% |
| XpressBees | 167 | 4.09% |
| Ecom Express | 150 | 3.67% |
Store Launch Timeline
Over the past 12 months, 1,793 new stores were launched in Paytm , with the highest activity in 2026-05 (224 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
224 stores launched
201 stores launched
185 stores launched
129 stores launched
129 stores launched
137 stores launched
126 stores launched
145 stores launched
126 stores launched
142 stores launched
176 stores launched
73 stores launched
Monthly Trend
12.5% of last 12 months
11.2% of last 12 months
10.3% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
7.6% of last 12 months
7.0% of last 12 months
8.1% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
9.8% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 224 | 12.49% |
| 2026-04 | 201 | 11.21% |
| 2026-03 | 185 | 10.32% |
| 2026-02 | 129 | 7.19% |
| 2026-01 | 129 | 7.19% |
| 2025-12 | 137 | 7.64% |
| 2025-11 | 126 | 7.03% |
| 2025-10 | 145 | 8.09% |
| 2025-09 | 126 | 7.03% |
| 2025-08 | 142 | 7.92% |
| 2025-07 | 176 | 9.82% |
| 2025-06 | 73 | 4.07% |
Active Stores by Launch Year
Currently, 5,765 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (876 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
876 active stores
1,326 active stores
675 active stores
475 active stores
343 active stores
371 active stores
336 active stores
241 active stores
259 active stores
158 active stores
134 active stores
93 active stores
92 active stores
104 active stores
60 active stores
Distribution by Launch Year
15.2% of tracked active stores
23.0% of tracked active stores
11.7% of tracked active stores
8.2% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
4.2% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 876 | 15.20% |
| 2025 | 1326 | 23.00% |
| 2024 | 675 | 11.71% |
| 2023 | 475 | 8.24% |
| 2022 | 343 | 5.95% |
| 2021 | 371 | 6.44% |
| 2020 | 336 | 5.83% |
| 2019 | 241 | 4.18% |
| 2018 | 259 | 4.49% |
| 2017 | 158 | 2.74% |
| 2016 | 134 | 2.32% |
| 2015 | 93 | 1.61% |
| 2014 | 92 | 1.60% |
| 2013 | 104 | 1.80% |
| 2012 | 60 | 1.04% |
Geographic Distribution
India stores with 87.0% (4,935 AI-verified stores) , followed by United States (6.0%) and United Kingdom (1.5%) .
Base: 5,675 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,935 AI-verified stores
338 AI-verified stores
83 AI-verified stores
52 AI-verified stores
36 AI-verified stores
25 AI-verified stores
22 AI-verified stores
17 AI-verified stores
17 AI-verified stores
16 AI-verified stores
Visual Distribution
4,935 AI-verified stores
338 AI-verified stores
83 AI-verified stores
52 AI-verified stores
36 AI-verified stores
25 AI-verified stores
22 AI-verified stores
17 AI-verified stores
17 AI-verified stores
16 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 4935 | 86.96% |
| United States | 338 | 5.96% |
| United Kingdom | 83 | 1.46% |
| Bangladesh | 52 | 0.92% |
| Vietnam | 36 | 0.63% |
| Indonesia | 25 | 0.44% |
| Turkey | 22 | 0.39% |
| Hong Kong | 17 | 0.30% |
| Pakistan | 17 | 0.30% |
| Saudi Arabia | 16 | 0.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify - Home & Garden
Custom
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.6k | 100.00% |
| Emails | 7.3k | 75.57% |
| Phones | 6.2k | 64.20% |
| Ecommerce platform | 8.8k | 91.46% |
| Couriers | 2.7k | 27.89% |
| Payment Providers | 9.6k | 100.00% |
| Categories | 5.7k | 58.79% |
| Social Media | 6.4k | 66.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Paytm e-commerce landscape:
Analyze 6.1k verified e-commerce stores on Paytm - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Paytm e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Paytm e-commerce intelligence?
-
We track 6.1k verified Paytm e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 27.5% among stores with at least one detectable social profile (3,501 stores) , followed by Facebook (26.0%) and YouTube (13.6%) .
Base: 6,369 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,501 stores
3,300 stores
1,728 stores
1,145 stores
895 stores
747 stores
732 stores
559 stores
84 stores
21 stores
Visual Distribution
3,501 stores
3,300 stores
1,728 stores
1,145 stores
895 stores
747 stores
732 stores
559 stores
84 stores
21 stores