Paytm Payment Provider Usage Database
Explore 7.5k verified e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 10.7k domains. 7.5k verified as active stores with physical delivery.
· · Next full refresh: April 2026
7.5k verified active stores out of 10.7k detected · 70.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 40.1% of stores with physical delivery (3,013 stores) , followed by Shopify (26.4%) and Custom (23.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,013 stores
1,980 stores
1,798 stores
450 stores
83 stores
58 stores
33 stores
29 stores
15 stores
13 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3013 | 40.10% |
| Shopify | 1980 | 26.35% |
| Custom | 1798 | 23.93% |
| Wix eCommerce | 450 | 5.99% |
| OpenCart | 83 | 1.10% |
| PrestaShop | 58 | 0.77% |
| Botble CMS | 33 | 0.44% |
| Magento | 29 | 0.39% |
| AppSell, Wix eCommerce | 15 | 0.20% |
| Wix eCommerce, AppSell | 13 | 0.17% |
| Zoho Commerce | 13 | 0.17% |
| GoDaddy Online Store | 13 | 0.17% |
| nopCommerce | 6 | 0.08% |
| BigCommerce | 5 | 0.07% |
| CS Cart | 4 | 0.05% |
All Stores Distribution
WooCommerce holds 51.9% share of all Paytm e-commerce stores (5,330) , with Shopify at 19.6% and Custom at 17.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,330 stores
2,011 stores
1,798 stores
753 stores
95 stores
59 stores
43 stores
44 stores
16 stores
14 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5330 | 51.85% |
| Shopify | 2011 | 19.56% |
| Custom | 1798 | 17.49% |
| Wix eCommerce | 753 | 7.33% |
| OpenCart | 95 | 0.92% |
| PrestaShop | 59 | 0.57% |
| Botble CMS | 43 | 0.42% |
| Magento | 44 | 0.43% |
| AppSell, Wix eCommerce | 16 | 0.16% |
| Wix eCommerce, AppSell | 14 | 0.14% |
| Zoho Commerce | 15 | 0.15% |
| GoDaddy Online Store | 22 | 0.21% |
| nopCommerce | 6 | 0.06% |
| BigCommerce | 65 | 0.63% |
| CS Cart | 8 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 27.1% of all stores (1,718 stores) , followed by Health & Beauty (18.2%) and Electronics & Technology (14.1%) .
Base: 6,331 AI-verified stores with physical delivery and detected product categories (84.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,718 stores
1,155 stores
894 stores
592 stores
567 stores
287 stores
232 stores
196 stores
176 stores
160 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1718 | 27.14% |
| Health & Beauty | 1155 | 18.24% |
| Electronics & Technology | 894 | 14.12% |
| Food & Beverages | 592 | 9.35% |
| Jewelry & Watches | 567 | 8.96% |
| Home & Garden | 287 | 4.53% |
| Gifts & Special Occasions | 232 | 3.66% |
| Furniture & Home Decor | 196 | 3.10% |
| Pets & Pet Supplies | 176 | 2.78% |
| Arts & Entertainment | 160 | 2.53% |
| Vehicles & Parts | 86 | 1.36% |
| Toys & Games | 78 | 1.23% |
| Books & Media | 69 | 1.09% |
| Sporting Goods & Outdoor Gear | 61 | 0.96% |
| Business & Industrial | 60 | 0.95% |
Shipping Carriers Distribution
Delhivery leads with 19.8% among AI-verified physical stores (1,054 stores) , followed by Bluedart (14.0%) and DTDC (12.7%) .
Base: 2,763 AI-verified physical stores with detectable shipping carriers (25.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,054 stores
748 stores
676 stores
582 stores
417 stores
390 stores
268 stores
265 stores
243 stores
173 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 1054 | 19.76% |
| Bluedart | 748 | 14.02% |
| DTDC | 676 | 12.67% |
| India Post | 582 | 10.91% |
| FedEx | 417 | 7.82% |
| DHL | 390 | 7.31% |
| Shiprocket | 268 | 5.02% |
| UPS | 265 | 4.97% |
| XpressBees | 243 | 4.56% |
| Ecom Express | 173 | 3.24% |
| Ekart | 172 | 3.22% |
| Aramex | 144 | 2.70% |
| USPS | 100 | 1.87% |
| Speedy | 54 | 1.01% |
| TNT | 48 | 0.90% |
Store Launch Timeline
Over the past 12 months, 2,167 new stores were launched in Paytm , with the highest activity in 2026-02 (236 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
236 stores launched
210 stores launched
208 stores launched
211 stores launched
155 stores launched
148 stores launched
176 stores launched
193 stores launched
174 stores launched
179 stores launched
154 stores launched
123 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 236 | 10.89% |
| 2026-01 | 210 | 9.69% |
| 2025-12 | 208 | 9.60% |
| 2025-11 | 211 | 9.74% |
| 2025-10 | 155 | 7.15% |
| 2025-09 | 148 | 6.83% |
| 2025-08 | 176 | 8.12% |
| 2025-07 | 193 | 8.91% |
| 2025-06 | 174 | 8.03% |
| 2025-05 | 179 | 8.26% |
| 2025-04 | 154 | 7.11% |
| 2025-03 | 123 | 5.68% |
Active Stores by Launch Year
Currently, 7,306 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (449 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
449 active stores
1,938 active stores
889 active stores
633 active stores
470 active stores
559 active stores
510 active stores
323 active stores
341 active stores
213 active stores
163 active stores
129 active stores
143 active stores
149 active stores
84 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 449 | 6.15% |
| 2025 | 1938 | 26.53% |
| 2024 | 889 | 12.17% |
| 2023 | 633 | 8.66% |
| 2022 | 470 | 6.43% |
| 2021 | 559 | 7.65% |
| 2020 | 510 | 6.98% |
| 2019 | 323 | 4.42% |
| 2018 | 341 | 4.67% |
| 2017 | 213 | 2.92% |
| 2016 | 163 | 2.23% |
| 2015 | 129 | 1.77% |
| 2014 | 143 | 1.96% |
| 2013 | 149 | 2.04% |
| 2012 | 84 | 1.15% |
| 2011 | 73 | 1.00% |
| 2010 | 39 | 0.53% |
| 2009 | 29 | 0.40% |
| 2008 | 29 | 0.40% |
| 2007 | 27 | 0.37% |
| 2006 | 17 | 0.23% |
| 2005 | 18 | 0.25% |
| 2004 | 16 | 0.22% |
| 2003 | 24 | 0.33% |
| 2002 | 10 | 0.14% |
| 2001 | 15 | 0.21% |
| 2000 | 8 | 0.11% |
| 1999 | 1 | 0.01% |
| 1998 | 6 | 0.08% |
| 1995 | 1 | 0.01% |
Geographic Distribution
India leads with 90.0% (6,369 AI-verified stores) , followed by United States (4.4%) and United Kingdom (1.0%) .
Base: 7,074 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,369 AI-verified stores
310 AI-verified stores
74 AI-verified stores
41 AI-verified stores
31 AI-verified stores
29 AI-verified stores
27 AI-verified stores
23 AI-verified stores
20 AI-verified stores
18 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 6369 | 90.03% |
| United States | 310 | 4.38% |
| United Kingdom | 74 | 1.05% |
| Bangladesh | 41 | 0.58% |
| Hong Kong | 31 | 0.44% |
| Vietnam | 29 | 0.41% |
| China | 27 | 0.38% |
| Indonesia | 23 | 0.33% |
| Canada | 20 | 0.28% |
| Pakistan | 18 | 0.25% |
| Australia | 18 | 0.25% |
| Saudi Arabia | 14 | 0.20% |
| United Arab Emirates | 14 | 0.20% |
| Italy | 13 | 0.18% |
| Brazil | 13 | 0.18% |
| France | 13 | 0.18% |
| Egypt | 13 | 0.18% |
| Germany | 12 | 0.17% |
| Turkey | 12 | 0.17% |
| Spain | 10 | 0.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Shopify - Arts & Entertainment
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom
WooCommerce - Electronics & Technology
Custom
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.7k | 100.00% |
| Emails | 8.7k | 81.37% |
| Phones | 2.8k | 25.98% |
| Ecommerce platform | 10.4k | 96.73% |
| Couriers | 2.8k | 25.78% |
| Payment Providers | 10.7k | 100.00% |
| Categories | 6.6k | 61.80% |
| Social Media | 7.4k | 69.01% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Paytm e-commerce landscape:
Analyze 7.5k verified e-commerce stores on Paytm - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Paytm e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Paytm e-commerce intelligence?
-
We track 7.5k verified Paytm e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 28.0% among stores with at least one detectable social profile (4,582 stores) , followed by Facebook (26.3%) and YouTube (13.6%) .
Base: 7,397 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,582 stores
4,318 stores
2,221 stores
1,358 stores
1,086 stores
1,053 stores
915 stores
680 stores
147 stores
30 stores
Visual Distribution