Paytm Payment Provider Usage Database
Explore 6.6k verified e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 10.5k domains. 6.6k verified as active stores with physical delivery.
· · Next full refresh: May 2026
6.6k verified active stores out of 10.5k detected · 62.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 46.7% of stores with physical delivery (3,033 stores) , followed by Custom (34.1%) and Shopify (8.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,033 stores
2,212 stores
526 stores
455 stores
66 stores
50 stores
29 stores
26 stores
23 stores
18 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3033 | 46.72% |
| Custom | 2212 | 34.07% |
| Shopify | 526 | 8.10% |
| Wix eCommerce | 455 | 7.01% |
| PrestaShop | 66 | 1.02% |
| OpenCart | 50 | 0.77% |
| Botble CMS | 29 | 0.45% |
| Active IT Zone Core | 26 | 0.40% |
| Magento | 23 | 0.35% |
| Smoolis, OpenCart | 18 | 0.28% |
| GoDaddy Online Store | 15 | 0.23% |
| Zoho Commerce | 12 | 0.18% |
| CartPe | 11 | 0.17% |
| OpenCart, Smoolis | 9 | 0.14% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 7 | 0.11% |
All Stores Distribution
WooCommerce holds 58.5% share of all Paytm e-commerce stores (5,409) , with Custom at 23.9% and Shopify at 5.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,409 stores
2,212 stores
534 stores
766 stores
66 stores
60 stores
36 stores
31 stores
42 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5409 | 58.51% |
| Custom | 2212 | 23.93% |
| Shopify | 534 | 5.78% |
| Wix eCommerce | 766 | 8.29% |
| PrestaShop | 66 | 0.71% |
| OpenCart | 60 | 0.65% |
| Botble CMS | 36 | 0.39% |
| Active IT Zone Core | 31 | 0.34% |
| Magento | 42 | 0.45% |
| Smoolis, OpenCart | 19 | 0.21% |
| GoDaddy Online Store | 19 | 0.21% |
| Zoho Commerce | 12 | 0.13% |
| CartPe | 12 | 0.13% |
| OpenCart, Smoolis | 10 | 0.11% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 16 | 0.17% |
Categories Distribution
Health & Beauty leads with 21.2% of all stores (1,243 stores) , followed by Clothing & Accessories (20.8%) and Food & Beverages (12.8%) .
Base: 5,855 AI-verified stores with physical delivery and detected product categories (89.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,243 stores
1,216 stores
749 stores
567 stores
426 stores
350 stores
253 stores
226 stores
171 stores
168 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1243 | 21.23% |
| Clothing & Accessories | 1216 | 20.77% |
| Food & Beverages | 749 | 12.79% |
| Electronics & Technology | 567 | 9.68% |
| Jewelry & Watches | 426 | 7.28% |
| Gifts & Special Occasions | 350 | 5.98% |
| Home & Garden | 253 | 4.32% |
| Toys & Games | 226 | 3.86% |
| Sporting Goods & Outdoor Gear | 171 | 2.92% |
| Business & Industrial | 168 | 2.87% |
| Arts & Entertainment | 159 | 2.72% |
| Furniture & Home Decor | 136 | 2.32% |
| Tools & Hardware | 78 | 1.33% |
| Books & Media | 68 | 1.16% |
| Vehicles & Parts | 45 | 0.77% |
Shipping Carriers Distribution
Delhivery leads with 19.8% among AI-verified physical stores (835 stores) , followed by Bluedart (13.5%) and DTDC (13.3%) .
Base: 2,865 AI-verified physical stores with detectable shipping carriers (27.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
835 stores
572 stores
560 stores
475 stores
320 stores
292 stores
221 stores
221 stores
164 stores
155 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 835 | 19.76% |
| Bluedart | 572 | 13.54% |
| DTDC | 560 | 13.25% |
| India Post | 475 | 11.24% |
| FedEx | 320 | 7.57% |
| DHL | 292 | 6.91% |
| UPS | 221 | 5.23% |
| Shiprocket | 221 | 5.23% |
| XpressBees | 164 | 3.88% |
| Ecom Express | 155 | 3.67% |
| Ekart | 143 | 3.38% |
| Aramex | 102 | 2.41% |
| USPS | 85 | 2.01% |
| Speedy | 42 | 0.99% |
| Royal Mail | 39 | 0.92% |
Store Launch Timeline
Over the past 12 months, 2,001 new stores were launched in Paytm , with the highest activity in 2026-03 (246 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
246 stores launched
162 stores launched
181 stores launched
177 stores launched
164 stores launched
175 stores launched
175 stores launched
160 stores launched
196 stores launched
140 stores launched
161 stores launched
64 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 246 | 12.29% |
| 2026-02 | 162 | 8.10% |
| 2026-01 | 181 | 9.05% |
| 2025-12 | 177 | 8.85% |
| 2025-11 | 164 | 8.20% |
| 2025-10 | 175 | 8.75% |
| 2025-09 | 175 | 8.75% |
| 2025-08 | 160 | 8.00% |
| 2025-07 | 196 | 9.80% |
| 2025-06 | 140 | 7.00% |
| 2025-05 | 161 | 8.05% |
| 2025-04 | 64 | 3.20% |
Active Stores by Launch Year
Currently, 6,251 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (589 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
589 active stores
1,717 active stores
750 active stores
539 active stores
372 active stores
418 active stores
409 active stores
251 active stores
282 active stores
171 active stores
130 active stores
105 active stores
101 active stores
108 active stores
70 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 589 | 9.42% |
| 2025 | 1717 | 27.47% |
| 2024 | 750 | 12.00% |
| 2023 | 539 | 8.62% |
| 2022 | 372 | 5.95% |
| 2021 | 418 | 6.69% |
| 2020 | 409 | 6.54% |
| 2019 | 251 | 4.02% |
| 2018 | 282 | 4.51% |
| 2017 | 171 | 2.74% |
| 2016 | 130 | 2.08% |
| 2015 | 105 | 1.68% |
| 2014 | 101 | 1.62% |
| 2013 | 108 | 1.73% |
| 2012 | 70 | 1.12% |
| 2011 | 49 | 0.78% |
| 2010 | 37 | 0.59% |
| 2009 | 26 | 0.42% |
| 2008 | 27 | 0.43% |
| 2007 | 21 | 0.34% |
| 2006 | 16 | 0.26% |
| 2005 | 12 | 0.19% |
| 2004 | 12 | 0.19% |
| 2003 | 14 | 0.22% |
| 2002 | 11 | 0.18% |
| 2001 | 7 | 0.11% |
| 2000 | 5 | 0.08% |
| 1999 | 1 | 0.02% |
| 1998 | 1 | 0.02% |
Geographic Distribution
India leads with 87.7% (5,234 AI-verified stores) , followed by United States (5.3%) and United Kingdom (1.4%) .
Base: 5,970 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,234 AI-verified stores
315 AI-verified stores
81 AI-verified stores
47 AI-verified stores
42 AI-verified stores
37 AI-verified stores
28 AI-verified stores
25 AI-verified stores
18 AI-verified stores
17 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 5234 | 87.67% |
| United States | 315 | 5.28% |
| United Kingdom | 81 | 1.36% |
| Bangladesh | 47 | 0.79% |
| Hong Kong | 42 | 0.70% |
| Vietnam | 37 | 0.62% |
| Indonesia | 28 | 0.47% |
| China | 25 | 0.42% |
| Egypt | 18 | 0.30% |
| Saudi Arabia | 17 | 0.28% |
| Pakistan | 15 | 0.25% |
| Canada | 15 | 0.25% |
| Spain | 14 | 0.23% |
| Australia | 13 | 0.22% |
| Turkey | 13 | 0.22% |
| Italy | 12 | 0.20% |
| France | 12 | 0.20% |
| United Arab Emirates | 12 | 0.20% |
| Brazil | 11 | 0.18% |
| South Africa | 9 | 0.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Jewelry & Watches
Shopify - Health & Beauty
WooCommerce - Jewelry & Watches
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.5k | 100.00% |
| Emails | 7.9k | 75.04% |
| Phones | 2.5k | 23.83% |
| Ecommerce platform | 9.7k | 91.91% |
| Couriers | 2.9k | 27.20% |
| Payment Providers | 10.5k | 100.00% |
| Categories | 6.1k | 57.64% |
| Social Media | 6.9k | 65.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Paytm e-commerce landscape:
Analyze 6.6k verified e-commerce stores on Paytm - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Paytm e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Paytm e-commerce intelligence?
-
We track 6.6k verified Paytm e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.0% among stores with at least one detectable social profile (3,687 stores) , followed by Facebook (25.9%) and YouTube (13.6%) .
Base: 6,878 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,687 stores
3,543 stores
1,857 stores
1,242 stores
955 stores
823 stores
810 stores
606 stores
117 stores
24 stores
Visual Distribution