Paytm Payment Provider Usage Database
Explore 8.5k e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 38.2% of stores with physical delivery (3,224 stores) , followed by Shopify (27.7%) and Custom (26.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,224 stores
2,344 stores
2,265 stores
390 stores
55 stores
36 stores
32 stores
30 stores
27 stores
19 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3224 | 38.17% |
| Shopify | 2344 | 27.75% |
| Custom | 2265 | 26.81% |
| Wix eCommerce | 390 | 4.62% |
| OpenCart | 55 | 0.65% |
| PrestaShop | 36 | 0.43% |
| Magento | 32 | 0.38% |
| Botble CMS | 30 | 0.36% |
| AppSell, Wix eCommerce | 27 | 0.32% |
| GoDaddy Online Store | 19 | 0.22% |
| Zoho Commerce | 10 | 0.12% |
| WooCommerce, EasyDigitalDownloads | 6 | 0.07% |
| nopCommerce | 5 | 0.06% |
| 1C-Bitrix | 2 | 0.02% |
| EasyDigitalDownloads | 2 | 0.02% |
All Stores Distribution
WooCommerce holds 47.3% share of all Paytm e-commerce stores (5,000) , with Shopify at 22.8% and Custom at 21.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,000 stores
2,413 stores
2,265 stores
614 stores
72 stores
36 stores
40 stores
40 stores
31 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5000 | 47.31% |
| Shopify | 2413 | 22.83% |
| Custom | 2265 | 21.43% |
| Wix eCommerce | 614 | 5.81% |
| OpenCart | 72 | 0.68% |
| PrestaShop | 36 | 0.34% |
| Magento | 40 | 0.38% |
| Botble CMS | 40 | 0.38% |
| AppSell, Wix eCommerce | 31 | 0.29% |
| GoDaddy Online Store | 19 | 0.18% |
| Zoho Commerce | 11 | 0.10% |
| WooCommerce, EasyDigitalDownloads | 10 | 0.09% |
| nopCommerce | 6 | 0.06% |
| 1C-Bitrix | 5 | 0.05% |
| EasyDigitalDownloads | 7 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 25.9% of all stores (1,801 stores) , followed by Health & Beauty (18.5%) and Electronics & Technology (13.3%) .
Top 10 Categories
1,801 stores
1,285 stores
921 stores
644 stores
562 stores
353 stores
274 stores
230 stores
218 stores
173 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1801 | 25.94% |
| Health & Beauty | 1285 | 18.51% |
| Electronics & Technology | 921 | 13.27% |
| Food & Beverages | 644 | 9.28% |
| Jewelry & Watches | 562 | 8.09% |
| Home & Garden | 353 | 5.08% |
| Pets & Pet Supplies | 274 | 3.95% |
| Gifts & Special Occasions | 230 | 3.31% |
| Furniture & Home Decor | 218 | 3.14% |
| Arts & Entertainment | 173 | 2.49% |
| Toys & Games | 156 | 2.25% |
| Books & Media | 102 | 1.47% |
| Vehicles & Parts | 93 | 1.34% |
| Business & Industrial | 70 | 1.01% |
| Baby & Toddler | 61 | 0.88% |
Shipping Carriers Distribution
Delhivery leads with 19.4% among AI-verified physical stores (995 stores) , followed by Bluedart (14.0%) and DTDC (12.3%) .
Base: 3,465 AI-verified physical stores with detectable shipping carriers (29.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
995 stores
719 stores
631 stores
527 stores
433 stores
358 stores
260 stores
257 stores
254 stores
202 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Delhivery | 995 | 19.43% |
| Bluedart | 719 | 14.04% |
| DTDC | 631 | 12.32% |
| India Post | 527 | 10.29% |
| FedEx | 433 | 8.46% |
| DHL | 358 | 6.99% |
| Shiprocket | 260 | 5.08% |
| UPS | 257 | 5.02% |
| XpressBees | 254 | 4.96% |
| Ecom Express | 202 | 3.94% |
| Aramex | 150 | 2.93% |
| Ekart | 132 | 2.58% |
| USPS | 100 | 1.95% |
| Speedy | 61 | 1.19% |
| TNT | 42 | 0.82% |
Store Launch Timeline
Over the past 12 months, 2,931 new stores were launched in Paytm , with the highest activity in 2025-10 (329 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
329 stores launched
344 stores launched
317 stores launched
361 stores launched
312 stores launched
284 stores launched
223 stores launched
191 stores launched
167 stores launched
182 stores launched
147 stores launched
74 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 329 | 11.22% |
| 2025-09 | 344 | 11.74% |
| 2025-08 | 317 | 10.82% |
| 2025-07 | 361 | 12.32% |
| 2025-06 | 312 | 10.64% |
| 2025-05 | 284 | 9.69% |
| 2025-04 | 223 | 7.61% |
| 2025-03 | 191 | 6.52% |
| 2025-02 | 167 | 5.70% |
| 2025-01 | 182 | 6.21% |
| 2024-12 | 147 | 5.02% |
| 2024-11 | 74 | 2.52% |
Active Stores by Launch Year
Currently, 8,195 active stores in Paytm are tracked in our database , with the most stores launched in 2025 (2,714 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,714 active stores
994 active stores
728 active stores
520 active stores
592 active stores
553 active stores
339 active stores
378 active stores
230 active stores
199 active stores
145 active stores
160 active stores
166 active stores
106 active stores
100 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2714 | 33.12% |
| 2024 | 994 | 12.13% |
| 2023 | 728 | 8.88% |
| 2022 | 520 | 6.35% |
| 2021 | 592 | 7.22% |
| 2020 | 553 | 6.75% |
| 2019 | 339 | 4.14% |
| 2018 | 378 | 4.61% |
| 2017 | 230 | 2.81% |
| 2016 | 199 | 2.43% |
| 2015 | 145 | 1.77% |
| 2014 | 160 | 1.95% |
| 2013 | 166 | 2.03% |
| 2012 | 106 | 1.29% |
| 2011 | 100 | 1.22% |
| 2010 | 53 | 0.65% |
| 2009 | 37 | 0.45% |
| 2008 | 29 | 0.35% |
| 2007 | 31 | 0.38% |
| 2006 | 22 | 0.27% |
| 2005 | 13 | 0.16% |
| 2004 | 14 | 0.17% |
| 2003 | 21 | 0.26% |
| 2002 | 12 | 0.15% |
| 2001 | 19 | 0.23% |
| 2000 | 8 | 0.10% |
| 1999 | 4 | 0.05% |
| 1998 | 7 | 0.09% |
| 1997 | 1 | 0.01% |
Geographic Distribution
India leads with 91.2% (6,871 AI-verified stores) , followed by United States (3.3%) and United Kingdom (1.2%) .
Base: 7,531 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,871 AI-verified stores
247 AI-verified stores
91 AI-verified stores
39 AI-verified stores
34 AI-verified stores
33 AI-verified stores
27 AI-verified stores
24 AI-verified stores
23 AI-verified stores
18 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 6871 | 91.24% |
| United States | 247 | 3.28% |
| United Kingdom | 91 | 1.21% |
| Bangladesh | 39 | 0.52% |
| China | 34 | 0.45% |
| Hong Kong | 33 | 0.44% |
| Vietnam | 27 | 0.36% |
| Indonesia | 24 | 0.32% |
| Canada | 23 | 0.31% |
| Australia | 18 | 0.24% |
| Germany | 17 | 0.23% |
| Pakistan | 16 | 0.21% |
| United Arab Emirates | 13 | 0.17% |
| Spain | 13 | 0.17% |
| Brazil | 13 | 0.17% |
| Netherlands | 12 | 0.16% |
| France | 11 | 0.15% |
| South Africa | 10 | 0.13% |
| Turkey | 10 | 0.13% |
| Russia | 9 | 0.12% |
Featured Stores
Discover the strongest performers and newest entrants in Paytm's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Clothing & Accessories
WooCommerce
Shopify — Home & Garden
WooCommerce — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.9k | 100.00% |
| Emails | 9.3k | 78.68% |
| Phones | 2.9k | 24.71% |
| Ecommerce platform | 10.7k | 90.15% |
| Couriers | 3.5k | 29.24% |
| Payment Providers | 11.9k | 100.00% |
| Categories | 8.3k | 70.08% |
| Social Media | 7.5k | 63.22% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Paytm E-commerce Database to:
Gain actionable insights into 8.5k physical stores in Paytm.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Paytm online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Paytm E-commerce Database?
-
Our database covers over 8.5k Paytm physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.1% among stores with at least one detectable social profile (4,577 stores) , followed by Facebook (26.3%) and YouTube (13.4%) .
Base: 7,491 stores with any detectable social profile (63.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,577 stores
4,435 stores
2,255 stores
1,477 stores
1,139 stores
1,122 stores
991 stores
714 stores
148 stores
31 stores
Visual Distribution