Online Stores Using Paytm
Explore 13.4k verified e-commerce stores with Paytm detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 19.1k domains. 13.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
13.4k verified active stores out of 19.1k detected · 70.1% verification rate
E-commerce Platforms Distribution
Shopify stores with 32.2% of stores with physical delivery (4,311 stores) , followed by Custom (30.6%) and WooCommerce (29.9%) .
Base: 13,393 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,311 stores
4,096 stores
4,010 stores
432 stores
152 stores
61 stores
54 stores
37 stores
34 stores
30 stores
Visual Distribution
4,311 stores
4,096 stores
4,010 stores
432 stores
152 stores
61 stores
54 stores
37 stores
34 stores
30 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 4311 | 32.19% |
| Custom | 4096 | 30.58% |
| WooCommerce | 4010 | 29.94% |
| Wix eCommerce | 432 | 3.23% |
| OpenCart | 152 | 1.13% |
| PrestaShop | 61 | 0.46% |
| Magento | 54 | 0.40% |
| Flexype, Shopify | 37 | 0.28% |
| Botble CMS | 34 | 0.25% |
| Active IT Zone Core | 30 | 0.22% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 24.5% share of detected Paytm e-commerce signals (4,676) , with Custom at 21.6% and WooCommerce at 34.1% (October 2026) .
Base: 19,113 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,676 websites
4,120 websites
6,511 websites
783 websites
167 websites
69 websites
89 websites
40 websites
41 websites
42 websites
Visual Distribution
4,676 websites
4,120 websites
6,511 websites
783 websites
167 websites
69 websites
89 websites
40 websites
41 websites
42 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 4676 | 24.47% |
| Custom | 4120 | 21.56% |
| WooCommerce | 6511 | 34.07% |
| Wix eCommerce | 783 | 4.10% |
| OpenCart | 167 | 0.87% |
| PrestaShop | 69 | 0.36% |
| Magento | 89 | 0.47% |
| Flexype, Shopify | 40 | 0.21% |
| Botble CMS | 41 | 0.21% |
| Active IT Zone Core | 42 | 0.22% |
Categories Distribution
Clothing & Accessories stores with 24.0% of all stores (3,218 stores) , followed by Health & Beauty (17.6%) and Food & Beverages (11.7%) .
Base: 13,393 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,218 stores
2,363 stores
1,569 stores
973 stores
922 stores
724 stores
588 stores
368 stores
322 stores
308 stores
Visual Distribution
3,218 stores
2,363 stores
1,569 stores
973 stores
922 stores
724 stores
588 stores
368 stores
322 stores
308 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3218 | 24.03% |
| Health & Beauty | 2363 | 17.64% |
| Food & Beverages | 1569 | 11.72% |
| Jewelry & Watches | 973 | 7.26% |
| Electronics & Technology | 922 | 6.88% |
| Gifts & Special Occasions | 724 | 5.41% |
| Home & Garden | 588 | 4.39% |
| Toys & Games | 368 | 2.75% |
| Arts & Entertainment | 322 | 2.40% |
| Sporting Goods & Outdoor Gear | 308 | 2.30% |
Shipping Carriers Distribution
Delhivery accounts for 22.8% of displayed detection occurrences (2,445 occurrences) , followed by Bluedart (15.3%) and DTDC (13.3%) .
Base: 10,702 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,445 occurrences
1,638 occurrences
1,427 occurrences
1,365 occurrences
854 occurrences
746 occurrences
707 occurrences
695 occurrences
429 occurrences
396 occurrences
Visual Distribution
2,445 occurrences
1,638 occurrences
1,427 occurrences
1,365 occurrences
854 occurrences
746 occurrences
707 occurrences
695 occurrences
429 occurrences
396 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Delhivery | 2445 | 22.85% |
| Bluedart | 1638 | 15.31% |
| DTDC | 1427 | 13.33% |
| India Post | 1365 | 12.75% |
| FedEx | 854 | 7.98% |
| Shiprocket | 746 | 6.97% |
| DHL | 707 | 6.61% |
| XpressBees | 695 | 6.49% |
| Ekart | 429 | 4.01% |
| Speedpost | 396 | 3.70% |
Store Launch Timeline
Over the past 12 months, 3,786 new stores were launched in Paytm , with the highest activity in 2026-09 (502 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
502 stores launched
449 stores launched
460 stores launched
394 stores launched
384 stores launched
293 stores launched
295 stores launched
256 stores launched
244 stores launched
262 stores launched
200 stores launched
47 stores launched
Monthly Trend
13.3% of last 12 months
11.9% of last 12 months
12.2% of last 12 months
10.4% of last 12 months
10.1% of last 12 months
7.7% of last 12 months
7.8% of last 12 months
6.8% of last 12 months
6.4% of last 12 months
6.9% of last 12 months
5.3% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 502 | 13.26% |
| 2026-08 | 449 | 11.86% |
| 2026-07 | 460 | 12.15% |
| 2026-06 | 394 | 10.41% |
| 2026-05 | 384 | 10.14% |
| 2026-04 | 293 | 7.74% |
| 2026-03 | 295 | 7.79% |
| 2026-02 | 256 | 6.76% |
| 2026-01 | 244 | 6.44% |
| 2025-12 | 262 | 6.92% |
| 2025-11 | 200 | 5.28% |
| 2025-10 | 47 | 1.24% |
Active Stores by Launch Year
Currently, 13,090 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (3,414 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,414 active stores
1,958 active stores
1,325 active stores
940 active stores
789 active stores
859 active stores
764 active stores
499 active stores
554 active stores
339 active stores
257 active stores
225 active stores
234 active stores
228 active stores
148 active stores
Distribution by Launch Year
26.1% of tracked active stores
15.0% of tracked active stores
10.1% of tracked active stores
7.2% of tracked active stores
6.0% of tracked active stores
6.6% of tracked active stores
5.8% of tracked active stores
3.8% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
1.7% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3414 | 26.08% |
| 2025 | 1958 | 14.96% |
| 2024 | 1325 | 10.12% |
| 2023 | 940 | 7.18% |
| 2022 | 789 | 6.03% |
| 2021 | 859 | 6.56% |
| 2020 | 764 | 5.84% |
| 2019 | 499 | 3.81% |
| 2018 | 554 | 4.23% |
| 2017 | 339 | 2.59% |
| 2016 | 257 | 1.96% |
| 2015 | 225 | 1.72% |
| 2014 | 234 | 1.79% |
| 2013 | 228 | 1.74% |
| 2012 | 148 | 1.13% |
Geographic Distribution
India stores with 91.2% (12,210 active verified stores) , followed by United States (3.1%) and United Kingdom (0.6%) .
Base: 13,393 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
12,210 active verified stores
411 active verified stores
85 active verified stores
51 active verified stores
30 active verified stores
29 active verified stores
29 active verified stores
25 active verified stores
22 active verified stores
20 active verified stores
Visual Distribution
12,210 active verified stores
411 active verified stores
85 active verified stores
51 active verified stores
30 active verified stores
29 active verified stores
29 active verified stores
25 active verified stores
22 active verified stores
20 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 12210 | 91.17% |
| United States | 411 | 3.07% |
| United Kingdom | 85 | 0.63% |
| Bangladesh | 51 | 0.38% |
| Pakistan | 30 | 0.22% |
| Indonesia | 29 | 0.22% |
| Vietnam | 29 | 0.22% |
| Canada | 25 | 0.19% |
| United Arab Emirates | 22 | 0.16% |
| Australia | 20 | 0.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom - Electronics & Technology
Shopify - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Custom - Clothing & Accessories
Custom - Toys & Games
Shopify - Clothing & Accessories
Custom - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 19.1k | 100.00% |
| Emails | 16.4k | 86.05% |
| Phones | 14.3k | 74.93% |
| Ecommerce platform | 16.9k | 88.47% |
| Couriers | 6.8k | 35.44% |
| Payment Providers | 19.1k | 100.00% |
| Categories | 13.1k | 68.39% |
| Social Media | 13.3k | 69.40% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Paytm e-commerce landscape:
Analyze 13.4k verified e-commerce stores on Paytm - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Paytm e-commerce intelligence?
-
We track 13.4k verified Paytm e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.9% of displayed detection occurrences (8,672 occurrences) , followed by Facebook (26.4%) and YouTube (14.5%) .
Base: 28,985 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,672 occurrences
7,646 occurrences
4,205 occurrences
1,949 occurrences
1,865 occurrences
1,839 occurrences
1,360 occurrences
1,266 occurrences
148 occurrences
35 occurrences
Visual Distribution
8,672 occurrences
7,646 occurrences
4,205 occurrences
1,949 occurrences
1,865 occurrences
1,839 occurrences
1,360 occurrences
1,266 occurrences
148 occurrences
35 occurrences