Paytm Stores: E-commerce Sites Accepting Paytm

Explore 6.6k verified e-commerce stores accepting Paytm. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 10.6k domains. 6.6k verified as active stores with physical delivery.

Verified stores
6.6k
active stores with physical delivery
Top country
India
5,411 verified stores
Top carrier signal
Delhivery
868 stores detected
Top category
Clothing & Accessories
1,248 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

6.6k verified active stores out of 10.6k detected · 62.2% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 46.4% of stores with physical delivery (3,026 stores) , followed by Custom (34.0%) and Shopify (8.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

3,026 stores

Custom 34.0%

2,215 stores

559 stores

451 stores

64 stores

51 stores

30 stores

Active IT Zone Core 0.4%

28 stores

23 stores

15 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Paytm
Platform Stores with Physical Delivery Percentage
WooCommerce 3026 46.42%
Custom 2215 33.98%
Shopify 559 8.57%
Wix eCommerce 451 6.92%
PrestaShop 64 0.98%
OpenCart 51 0.78%
Botble CMS 30 0.46%
Active IT Zone Core 28 0.43%
Magento 23 0.35%
GoDaddy Online Store 15 0.23%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 58.3% share of all Paytm e-commerce stores (5,399) , with Custom at 23.9% and Shopify at 6.2% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

5,399 stores

Custom 23.9%

2,215 stores

572 stores

745 stores

64 stores

61 stores

37 stores

Active IT Zone Core 0.4%

34 stores

43 stores

19 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Paytm
Platform Total Stores Percentage
WooCommerce 5399 58.33%
Custom 2215 23.93%
Shopify 572 6.18%
Wix eCommerce 745 8.05%
PrestaShop 64 0.69%
OpenCart 61 0.66%
Botble CMS 37 0.40%
Active IT Zone Core 34 0.37%
Magento 43 0.46%
GoDaddy Online Store 19 0.21%

Categories Distribution

Clothing & Accessories stores with 21.2% of all stores (1,248 stores) , followed by Health & Beauty (20.7%) and Food & Beverages (12.8%) .

Base: 5,874 AI-verified stores with physical delivery and detected product categories (89.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 21.2%

1,248 stores

Health & Beauty 20.7%

1,213 stores

Food & Beverages 12.8%

753 stores

Electronics & Technology 9.7%

570 stores

Jewelry & Watches 7.4%

436 stores

Gifts & Special Occasions 6.1%

361 stores

Home & Garden 4.3%

253 stores

Toys & Games 3.5%

204 stores

Arts & Entertainment 2.9%

173 stores

Business & Industrial 2.8%

165 stores

Visual Distribution

Distribution of top 10 Paytm store categories (May 2026)
Distribution of categories in Paytm e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1248 21.25%
Health & Beauty 1213 20.65%
Food & Beverages 753 12.82%
Electronics & Technology 570 9.70%
Jewelry & Watches 436 7.42%
Gifts & Special Occasions 361 6.15%
Home & Garden 253 4.31%
Toys & Games 204 3.47%
Arts & Entertainment 173 2.95%
Business & Industrial 165 2.81%

Shipping Carriers Distribution

Delhivery stores with 19.9% among AI-verified physical stores (868 stores) , followed by Bluedart (13.4%) and DTDC (13.3%) .

Base: 2,925 AI-verified physical stores with detectable shipping carriers (27.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

868 stores

584 stores

DTDC 13.3%

577 stores

490 stores

FedEx 7.3%

318 stores

DHL 6.6%

289 stores

242 stores

UPS 5.1%

220 stores

178 stores

166 stores

Visual Distribution

Distribution of top 10 Paytm shipping carriers (May 2026)
Distribution of shipping carriers in Paytm e-commerce stores
Shipping Carrier Store Count Market Share
Delhivery 868 19.94%
Bluedart 584 13.41%
DTDC 577 13.25%
India Post 490 11.25%
FedEx 318 7.30%
DHL 289 6.64%
Shiprocket 242 5.56%
UPS 220 5.05%
XpressBees 178 4.09%
Ecom Express 166 3.81%

Store Launch Timeline

Over the past 12 months, 1,984 new stores were launched in Paytm , with the highest activity in 2026-04 (283 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 14.3%

283 stores launched

2026-03 10.8%

215 stores launched

2026-02 7.4%

147 stores launched

2026-01 8.4%

166 stores launched

2025-12 7.8%

154 stores launched

2025-11 7.7%

152 stores launched

2025-10 8.0%

158 stores launched

2025-09 7.5%

149 stores launched

2025-08 7.8%

154 stores launched

2025-07 9.5%

188 stores launched

2025-06 6.8%

134 stores launched

2025-05 4.2%

84 stores launched

Monthly Trend

Monthly store launches in Paytm (May 2026)
Monthly store launches in Paytm over the past 12 months
Month Stores Launched Percentage
2026-04 283 14.26%
2026-03 215 10.84%
2026-02 147 7.41%
2026-01 166 8.37%
2025-12 154 7.76%
2025-11 152 7.66%
2025-10 158 7.96%
2025-09 149 7.51%
2025-08 154 7.76%
2025-07 188 9.48%
2025-06 134 6.75%
2025-05 84 4.23%

Active Stores by Launch Year

Currently, 6,272 active stores in Paytm are tracked in our database , with the most stores launched in 2026 (838 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 13.4%

838 active stores

2025 25.3%

1,587 active stores

2024 11.7%

734 active stores

2023 8.0%

502 active stores

2022 5.9%

367 active stores

2021 6.5%

407 active stores

2020 6.3%

392 active stores

2019 3.9%

245 active stores

2018 4.5%

281 active stores

2017 2.7%

168 active stores

2016 2.1%

129 active stores

2015 1.7%

106 active stores

2014 1.6%

100 active stores

2013 1.8%

111 active stores

2012 1.1%

69 active stores

Distribution by Launch Year

Active stores in Paytm by original launch year (May 2026)
Active stores in Paytm by launch year
Launch Year Active Stores Percentage
2026 838 13.36%
2025 1587 25.30%
2024 734 11.70%
2023 502 8.00%
2022 367 5.85%
2021 407 6.49%
2020 392 6.25%
2019 245 3.91%
2018 281 4.48%
2017 168 2.68%
2016 129 2.06%
2015 106 1.69%
2014 100 1.59%
2013 111 1.77%
2012 69 1.10%

Social Media Usage

Instagram stores with 27.3% among stores with at least one detectable social profile (3,736 stores) , followed by Facebook (25.9%) and YouTube (13.7%) .

Base: 6,911 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.3%

3,736 stores

Facebook 25.9%

3,545 stores

YouTube 13.7%

1,871 stores

Twitter 8.9%

1,220 stores

LinkedIn 7.0%

952 stores

WhatsApp 6.0%

818 stores

Pinterest 5.8%

796 stores

X 4.4%

604 stores

TikTok 0.7%

100 stores

Reddit 0.2%

21 stores

Visual Distribution

Distribution of social media platforms in Paytm (May 2026)
Distribution of social media platforms in Paytm e-commerce stores
Social Platform Store Count Market Share
Instagram 3736 27.34%
Facebook 3545 25.95%
YouTube 1871 13.69%
Twitter 1220 8.93%
LinkedIn 952 6.97%
WhatsApp 818 5.99%
Pinterest 796 5.83%
X 604 4.42%
TikTok 100 0.73%
Reddit 21 0.15%

Geographic Distribution

India stores with 87.8% (5,411 AI-verified stores) , followed by United States (5.8%) and United Kingdom (1.4%) .

Base: 6,164 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 87.8%

5,411 AI-verified stores

357 AI-verified stores

84 AI-verified stores

51 AI-verified stores

39 AI-verified stores

29 AI-verified stores

18 AI-verified stores

18 AI-verified stores

Egypt 0.3%

17 AI-verified stores

17 AI-verified stores

Visual Distribution

Geographic distribution of stores using Paytm (May 2026)
Geographic distribution of stores using Paytm
Country AI-Verified Store Count Market Share
India 5411 87.78%
United States 357 5.79%
United Kingdom 84 1.36%
Bangladesh 51 0.83%
Vietnam 39 0.63%
Indonesia 29 0.47%
Canada 18 0.29%
Hong Kong 18 0.29%
Egypt 17 0.28%
Saudi Arabia 17 0.28%

Data Coverage

Field Rows count Coverage
Website 10.6k 100.00%
Emails 8.0k 75.42%
Phones 6.8k 64.43%
Ecommerce platform 9.7k 91.56%
Couriers 2.9k 27.69%
Payment Providers 10.6k 100.00%
Categories 6.1k 57.66%
Social Media 6.9k 65.41%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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  • Competitive landscape monitoring
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Market Intelligence

Understand the Paytm e-commerce landscape:

Analyze 6.6k verified e-commerce stores on Paytm - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Paytm e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Paytm e-commerce intelligence?

We track 6.6k verified Paytm e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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