Pakistan E-commerce Database

Explore 102.1k e-commerce stores in the Pakistan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 58.4% of stores with physical delivery (59,507 stores) , followed by WooCommerce (31.8%) and Custom (8.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 58.4%

59,507 stores

32,388 stores

8,840 stores

472 stores

199 stores

151 stores

128 stores

Webx 0.1%

116 stores

110 stores

60 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Pakistan
Platform Stores with Physical Delivery Percentage
Shopify 59507 58.36%
WooCommerce 32388 31.76%
Custom 8840 8.67%
OpenCart 472 0.46%
Wix eCommerce 199 0.20%
Magento 151 0.15%
Botble CMS 128 0.13%
Webx 116 0.11%
PrestaShop 110 0.11%
nopCommerce 60 0.06%

All Stores Distribution

Shopify holds 52.3% share of all Pakistan e-commerce stores (62,679) , with WooCommerce at 38.8% and Custom at 7.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 52.3%

62,679 stores

46,460 stores

8,840 stores

560 stores

473 stores

199 stores

228 stores

Webx 0.1%

124 stores

118 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Pakistan
Platform Total Stores Percentage
Shopify 62679 52.34%
WooCommerce 46460 38.80%
Custom 8840 7.38%
OpenCart 560 0.47%
Wix eCommerce 473 0.39%
Magento 199 0.17%
Botble CMS 228 0.19%
Webx 124 0.10%
PrestaShop 118 0.10%
nopCommerce 68 0.06%

Categories Distribution

Clothing & Accessories leads with 29.8% of all stores (25,859 stores) , followed by Health & Beauty (27.4%) and Electronics & Technology (10.8%) .

Top 10 Categories

Clothing & Accessories 29.8%

25,859 stores

Health & Beauty 27.4%

23,826 stores

Electronics & Technology 10.8%

9,346 stores

Jewelry & Watches 8.4%

7,256 stores

Sporting Goods & Outdoor Gear 5.1%

4,467 stores

Food & Beverages 4.5%

3,941 stores

Home & Garden 3.8%

3,330 stores

Furniture & Home Decor 3.0%

2,631 stores

Baby & Toddler 1.2%

1,018 stores

Gifts & Special Occasions 1.2%

1,016 stores

Visual Distribution

Distribution of top 10 Pakistan store categories (December 2025)
Distribution of categories in Pakistan e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 25859 29.78%
Health & Beauty 23826 27.44%
Electronics & Technology 9346 10.76%
Jewelry & Watches 7256 8.36%
Sporting Goods & Outdoor Gear 4467 5.14%
Food & Beverages 3941 4.54%
Home & Garden 3330 3.83%
Furniture & Home Decor 2631 3.03%
Baby & Toddler 1018 1.17%
Gifts & Special Occasions 1016 1.17%
Vehicles & Parts 986 1.14%
Toys & Games 931 1.07%
Arts & Entertainment 899 1.04%
Business & Industrial 719 0.83%
Pets & Pet Supplies 619 0.71%

Payment Providers Distribution

PayPal leads with 27.2% among AI-verified physical stores (1,805 stores) , followed by Stripe Connect (24.4%) and MasterCard (16.3%) .

Base: 4,808 AI-verified physical stores with detectable payment providers (4.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.2%

1,805 stores

1,621 stores

1,085 stores

649 stores

Bolt 4.8%

318 stores

VISA 3.9%

261 stores

216 stores

196 stores

110 stores

106 stores

Visual Distribution

Distribution of top 10 Pakistan payment providers (December 2025)
Distribution of payment providers in Pakistan e-commerce stores
Payment Provider Store Count Market Share
PayPal 1805 27.20%
Stripe Connect 1621 24.42%
MasterCard 1085 16.35%
American Express 649 9.78%
Bolt 318 4.79%
VISA 261 3.93%
Paddle 216 3.25%
Apple Pay 196 2.95%
Google Pay 110 1.66%
BitCoin 106 1.60%
JCB 66 0.99%
UnionPay 62 0.93%
2Checkout 62 0.93%
Skrill 47 0.71%
Mollie 33 0.50%

Shipping Carriers Distribution

TCS leads with 32.9% among AI-verified physical stores (3,091 stores) , followed by DHL (21.6%) and UPS (16.6%) .

Base: 6,485 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

TCS 32.9%

3,091 stores

DHL 21.6%

2,035 stores

UPS 16.6%

1,562 stores

FedEx 11.7%

1,102 stores

464 stores

317 stores

USPS 3.3%

306 stores

TNT 1.5%

143 stores

DPD 1.1%

100 stores

72 stores

Visual Distribution

Distribution of top 10 Pakistan shipping carriers (December 2025)
Distribution of shipping carriers in Pakistan e-commerce stores
Shipping Carrier Store Count Market Share
TCS 3091 32.86%
DHL 2035 21.64%
UPS 1562 16.61%
FedEx 1102 11.72%
Speedy 464 4.93%
Hermes 317 3.37%
USPS 306 3.25%
TNT 143 1.52%
DPD 100 1.06%
Aramex 72 0.77%
DPEX 64 0.68%
Blue Star 48 0.51%
ePacket 38 0.40%
Royal Mail 35 0.37%
BRT 29 0.31%

Store Launch Timeline

Over the past 12 months, 51,303 new stores were launched in Pakistan , with the highest activity in 2025-11 (4,278 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.3%

4,278 stores launched

2025-10 9.3%

4,748 stores launched

2025-09 9.6%

4,948 stores launched

2025-08 11.5%

5,915 stores launched

2025-07 11.8%

6,056 stores launched

2025-06 8.4%

4,284 stores launched

2025-05 9.9%

5,068 stores launched

2025-04 7.9%

4,063 stores launched

2025-03 7.0%

3,603 stores launched

2025-02 7.0%

3,581 stores launched

2025-01 6.3%

3,246 stores launched

2024-12 2.9%

1,513 stores launched

Monthly Trend

Monthly store launches in Pakistan (December 2025)
Monthly store launches in Pakistan over the past 12 months
Month Stores Launched Percentage
2025-11 4278 8.34%
2025-10 4748 9.25%
2025-09 4948 9.64%
2025-08 5915 11.53%
2025-07 6056 11.80%
2025-06 4284 8.35%
2025-05 5068 9.88%
2025-04 4063 7.92%
2025-03 3603 7.02%
2025-02 3581 6.98%
2025-01 3246 6.33%
2024-12 1513 2.95%

Active Stores by Launch Year

Currently, 100,600 active stores in Pakistan are tracked in our database , with the most stores launched in 2025 (49,807 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 49.5%

49,807 active stores

2024 15.3%

15,410 active stores

2023 6.8%

6,878 active stores

2022 4.9%

4,925 active stores

2021 4.7%

4,754 active stores

2020 4.0%

4,052 active stores

2019 2.8%

2,813 active stores

2018 2.8%

2,864 active stores

2017 1.8%

1,835 active stores

2016 1.0%

985 active stores

2015 0.7%

737 active stores

2014 0.8%

806 active stores

2013 1.1%

1,133 active stores

2012 0.6%

575 active stores

2011 0.7%

712 active stores

Distribution by Launch Year

Active stores in Pakistan by original launch year (December 2025)
Active stores in Pakistan by launch year
Launch Year Active Stores Percentage
2025 49807 49.51%
2024 15410 15.32%
2023 6878 6.84%
2022 4925 4.90%
2021 4754 4.73%
2020 4052 4.03%
2019 2813 2.80%
2018 2864 2.85%
2017 1835 1.82%
2016 985 0.98%
2015 737 0.73%
2014 806 0.80%
2013 1133 1.13%
2012 575 0.57%
2011 712 0.71%
2010 437 0.43%
2009 321 0.32%
2008 250 0.25%
2007 268 0.27%
2006 155 0.15%
2005 127 0.13%
2004 231 0.23%
2003 142 0.14%
2002 122 0.12%
2001 146 0.15%
2000 60 0.06%
1999 34 0.03%
1998 14 0.01%
1997 7 0.01%

Social Media Usage

Facebook leads with 30.6% among stores with at least one detectable social profile (56,562 stores) , followed by Instagram (29.7%) and TikTok (10.3%) .

Base: 64,668 stores with any detectable social profile (63.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.6%

56,562 stores

Instagram 29.7%

54,902 stores

TikTok 10.3%

19,044 stores

YouTube 8.2%

15,235 stores

Twitter 5.7%

10,506 stores

Pinterest 5.5%

10,118 stores

LinkedIn 4.2%

7,799 stores

WhatsApp 3.5%

6,547 stores

X 2.2%

3,993 stores

Vimeo 0.1%

191 stores

Visual Distribution

Distribution of social media platforms in Pakistan (December 2025)
Distribution of social media platforms in Pakistan e-commerce stores
Social Platform Store Count Market Share
Facebook 56562 30.59%
Instagram 54902 29.69%
TikTok 19044 10.30%
YouTube 15235 8.24%
Twitter 10506 5.68%
Pinterest 10118 5.47%
LinkedIn 7799 4.22%
WhatsApp 6547 3.54%
X 3993 2.16%
Vimeo 191 0.10%

Dataset Coverage

Field Rows count Coverage
Website 102.1k 100.00%
Emails 59.8k 58.58%
Phones 14.0k 13.68%
Ecommerce platform 102.1k 100.00%
Couriers 6.5k 6.35%
Payment Providers 4.8k 4.71%
Categories 88.3k 86.49%
Social Media 64.7k 63.32%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Pakistan E-commerce Database?

Our database covers over 102.1k Pakistan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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