Pakistan E-commerce Market
Explore 70.8k verified e-commerce stores in the Pakistan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 89.5k with e-commerce signals. 70.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 45.6% of stores with physical delivery (32,106 stores) , followed by Shopify (43.3%) and Custom (9.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
32,106 stores
30,483 stores
6,717 stores
481 stores
117 stores
117 stores
104 stores
101 stores
87 stores
64 stores
Visual Distribution
32,106 stores
30,483 stores
6,717 stores
481 stores
117 stores
117 stores
104 stores
101 stores
87 stores
64 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 32106 | 45.62% |
| Shopify | 30483 | 43.31% |
| Custom | 6717 | 9.54% |
| OpenCart | 481 | 0.68% |
| Active IT Zone Core | 117 | 0.17% |
| Wix eCommerce | 117 | 0.17% |
| Magento | 104 | 0.15% |
| Botble CMS | 101 | 0.14% |
| PrestaShop | 87 | 0.12% |
| Webx | 64 | 0.09% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 55.5% share of all Pakistan e-commerce stores (48,989) , with Shopify at 35.2% and Custom at 7.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
48,989 stores
31,066 stores
6,717 stores
531 stores
135 stores
369 stores
141 stores
185 stores
93 stores
66 stores
Visual Distribution
48,989 stores
31,066 stores
6,717 stores
531 stores
135 stores
369 stores
141 stores
185 stores
93 stores
66 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 48989 | 55.49% |
| Shopify | 31066 | 35.19% |
| Custom | 6717 | 7.61% |
| OpenCart | 531 | 0.60% |
| Active IT Zone Core | 135 | 0.15% |
| Wix eCommerce | 369 | 0.42% |
| Magento | 141 | 0.16% |
| Botble CMS | 185 | 0.21% |
| PrestaShop | 93 | 0.11% |
| Webx | 66 | 0.07% |
Categories Distribution
Clothing & Accessories stores with 30.8% of all stores (20,218 stores) , followed by Health & Beauty (29.3%) and Electronics & Technology (6.6%) .
Base: 65,662 AI-verified stores with physical delivery and detected product categories (92.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
20,218 stores
19,265 stores
4,311 stores
4,125 stores
3,856 stores
3,283 stores
3,094 stores
1,394 stores
1,103 stores
1,090 stores
Visual Distribution
20,218 stores
19,265 stores
4,311 stores
4,125 stores
3,856 stores
3,283 stores
3,094 stores
1,394 stores
1,103 stores
1,090 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 20218 | 30.79% |
| Health & Beauty | 19265 | 29.34% |
| Electronics & Technology | 4311 | 6.57% |
| Food & Beverages | 4125 | 6.28% |
| Sporting Goods & Outdoor Gear | 3856 | 5.87% |
| Home & Garden | 3283 | 5.00% |
| Jewelry & Watches | 3094 | 4.71% |
| Furniture & Home Decor | 1394 | 2.12% |
| Toys & Games | 1103 | 1.68% |
| Gifts & Special Occasions | 1090 | 1.66% |
Payment Providers Distribution
PayPal stores with 29.1% among AI-verified physical stores (1,454 stores) , followed by Stripe Connect (22.4%) and MasterCard (15.2%) .
Base: 3,321 AI-verified physical stores with detectable payment providers (4.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,454 stores
1,122 stores
763 stores
401 stores
266 stores
213 stores
189 stores
134 stores
133 stores
103 stores
Visual Distribution
1,454 stores
1,122 stores
763 stores
401 stores
266 stores
213 stores
189 stores
134 stores
133 stores
103 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1454 | 29.05% |
| Stripe Connect | 1122 | 22.42% |
| MasterCard | 763 | 15.24% |
| American Express | 401 | 8.01% |
| Bolt | 266 | 5.31% |
| Apple Pay | 213 | 4.26% |
| VISA | 189 | 3.78% |
| Google Pay | 134 | 2.68% |
| BitCoin | 133 | 2.66% |
| Skrill | 103 | 2.06% |
Shipping Carriers Distribution
DHL stores with 24.4% among AI-verified physical stores (1,520 stores) , followed by UPS (23.5%) and TCS (21.4%) .
Base: 4,027 AI-verified physical stores with detectable shipping carriers (5.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,520 stores
1,466 stores
1,337 stores
899 stores
258 stores
184 stores
177 stores
137 stores
98 stores
39 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1520 | 24.36% |
| UPS | 1466 | 23.49% |
| TCS | 1337 | 21.42% |
| FedEx | 899 | 14.40% |
| Speedy | 258 | 4.13% |
| Hermes | 184 | 2.95% |
| USPS | 177 | 2.84% |
| TNT | 137 | 2.20% |
| DPD | 98 | 1.57% |
| DPEX | 39 | 0.62% |
Store Launch Timeline
Over the past 12 months, 28,936 new stores were launched in Pakistan , with the highest activity in 2026-05 (3,590 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,590 stores launched
4,090 stores launched
2,524 stores launched
2,878 stores launched
2,472 stores launched
2,126 stores launched
1,922 stores launched
2,116 stores launched
2,076 stores launched
2,223 stores launched
2,063 stores launched
856 stores launched
Monthly Trend
12.4% of last 12 months
14.1% of last 12 months
8.7% of last 12 months
9.9% of last 12 months
8.5% of last 12 months
7.3% of last 12 months
6.6% of last 12 months
7.3% of last 12 months
7.2% of last 12 months
7.7% of last 12 months
7.1% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3590 | 12.41% |
| 2026-04 | 4090 | 14.13% |
| 2026-03 | 2524 | 8.72% |
| 2026-02 | 2878 | 9.95% |
| 2026-01 | 2472 | 8.54% |
| 2025-12 | 2126 | 7.35% |
| 2025-11 | 1922 | 6.64% |
| 2025-10 | 2116 | 7.31% |
| 2025-09 | 2076 | 7.17% |
| 2025-08 | 2223 | 7.68% |
| 2025-07 | 2063 | 7.13% |
| 2025-06 | 856 | 2.96% |
Active Stores by Launch Year
Currently, 69,745 active stores in Pakistan are tracked in our database , with the most stores launched in 2026 (15,764 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,764 active stores
18,999 active stores
9,199 active stores
4,790 active stores
3,583 active stores
3,427 active stores
3,046 active stores
2,206 active stores
2,175 active stores
1,383 active stores
726 active stores
541 active stores
631 active stores
790 active stores
407 active stores
Distribution by Launch Year
22.6% of tracked active stores
27.2% of tracked active stores
13.2% of tracked active stores
6.9% of tracked active stores
5.1% of tracked active stores
4.9% of tracked active stores
4.4% of tracked active stores
3.2% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
1.1% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15764 | 22.60% |
| 2025 | 18999 | 27.24% |
| 2024 | 9199 | 13.19% |
| 2023 | 4790 | 6.87% |
| 2022 | 3583 | 5.14% |
| 2021 | 3427 | 4.91% |
| 2020 | 3046 | 4.37% |
| 2019 | 2206 | 3.16% |
| 2018 | 2175 | 3.12% |
| 2017 | 1383 | 1.98% |
| 2016 | 726 | 1.04% |
| 2015 | 541 | 0.78% |
| 2014 | 631 | 0.90% |
| 2013 | 790 | 1.13% |
| 2012 | 407 | 0.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 70.8k | 100.00% |
| Emails | 36.6k | 51.64% |
| Phones | 37.8k | 53.45% |
| Ecommerce platform | 70.8k | 100.00% |
| Couriers | 4.0k | 5.69% |
| Payment Providers | 3.3k | 4.69% |
| Categories | 66.6k | 94.05% |
| Social Media | 47.1k | 66.55% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pakistan e-commerce landscape:
Analyze 70.8k verified e-commerce stores in Pakistan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pakistan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Pakistan e-commerce intelligence?
-
We track 70.8k verified Pakistan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.8% among stores with at least one detectable social profile (41,634 stores) , followed by Instagram (28.7%) and TikTok (10.1%) .
Base: 47,109 stores with any detectable social profile (66.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
41,634 stores
40,075 stores
14,107 stores
12,124 stores
7,820 stores
7,143 stores
6,964 stores
5,397 stores
4,356 stores
151 stores
Visual Distribution
41,634 stores
40,075 stores
14,107 stores
12,124 stores
7,820 stores
7,143 stores
6,964 stores
5,397 stores
4,356 stores
151 stores