Pakistan E-commerce Market
Explore 79.8k verified e-commerce stores in the Pakistan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 100.7k with e-commerce signals. 79.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 45.2% of stores with physical delivery (35,774 stores) , followed by WooCommerce (44.6%) and Custom (8.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
35,774 stores
35,314 stores
6,936 stores
518 stores
132 stores
128 stores
119 stores
119 stores
90 stores
75 stores
Visual Distribution
35,774 stores
35,314 stores
6,936 stores
518 stores
132 stores
128 stores
119 stores
119 stores
90 stores
75 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 35774 | 45.17% |
| WooCommerce | 35314 | 44.59% |
| Custom | 6936 | 8.76% |
| OpenCart | 518 | 0.65% |
| Wix eCommerce | 132 | 0.17% |
| Magento | 128 | 0.16% |
| Botble CMS | 119 | 0.15% |
| Active IT Zone Core | 119 | 0.15% |
| PrestaShop | 90 | 0.11% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 75 | 0.09% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 36.8% share of all Pakistan e-commerce stores (36,451) , with WooCommerce at 54.4% and Custom at 7.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
36,451 stores
53,905 stores
6,936 stores
573 stores
395 stores
168 stores
212 stores
135 stores
94 stores
136 stores
Visual Distribution
36,451 stores
53,905 stores
6,936 stores
573 stores
395 stores
168 stores
212 stores
135 stores
94 stores
136 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 36451 | 36.82% |
| WooCommerce | 53905 | 54.45% |
| Custom | 6936 | 7.01% |
| OpenCart | 573 | 0.58% |
| Wix eCommerce | 395 | 0.40% |
| Magento | 168 | 0.17% |
| Botble CMS | 212 | 0.21% |
| Active IT Zone Core | 135 | 0.14% |
| PrestaShop | 94 | 0.09% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 136 | 0.14% |
Categories Distribution
Clothing & Accessories stores with 30.8% of all stores (22,784 stores) , followed by Health & Beauty (29.6%) and Electronics & Technology (6.6%) .
Base: 74,073 AI-verified stores with physical delivery and detected product categories (92.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
22,784 stores
21,957 stores
4,888 stores
4,620 stores
4,312 stores
3,676 stores
3,621 stores
1,554 stores
1,241 stores
1,193 stores
Visual Distribution
22,784 stores
21,957 stores
4,888 stores
4,620 stores
4,312 stores
3,676 stores
3,621 stores
1,554 stores
1,241 stores
1,193 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 22784 | 30.76% |
| Health & Beauty | 21957 | 29.64% |
| Electronics & Technology | 4888 | 6.60% |
| Food & Beverages | 4620 | 6.24% |
| Sporting Goods & Outdoor Gear | 4312 | 5.82% |
| Jewelry & Watches | 3676 | 4.96% |
| Home & Garden | 3621 | 4.89% |
| Furniture & Home Decor | 1554 | 2.10% |
| Toys & Games | 1241 | 1.68% |
| Gifts & Special Occasions | 1193 | 1.61% |
Payment Providers Distribution
PayPal stores with 29.5% among AI-verified physical stores (1,549 stores) , followed by Stripe Connect (24.9%) and MasterCard (16.0%) .
Base: 3,634 AI-verified physical stores with detectable payment providers (4.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,549 stores
1,308 stores
839 stores
423 stores
294 stores
188 stores
177 stores
117 stores
100 stores
58 stores
Visual Distribution
1,549 stores
1,308 stores
839 stores
423 stores
294 stores
188 stores
177 stores
117 stores
100 stores
58 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1549 | 29.54% |
| Stripe Connect | 1308 | 24.95% |
| MasterCard | 839 | 16.00% |
| American Express | 423 | 8.07% |
| Bolt | 294 | 5.61% |
| VISA | 188 | 3.59% |
| Apple Pay | 177 | 3.38% |
| Google Pay | 117 | 2.23% |
| BitCoin | 100 | 1.91% |
| JCB | 58 | 1.11% |
Shipping Carriers Distribution
DHL stores with 24.6% among AI-verified physical stores (1,747 stores) , followed by UPS (22.8%) and TCS (21.8%) .
Base: 4,610 AI-verified physical stores with detectable shipping carriers (5.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,747 stores
1,620 stores
1,548 stores
1,012 stores
321 stores
210 stores
204 stores
148 stores
114 stores
48 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1747 | 24.56% |
| UPS | 1620 | 22.77% |
| TCS | 1548 | 21.76% |
| FedEx | 1012 | 14.23% |
| Speedy | 321 | 4.51% |
| USPS | 210 | 2.95% |
| Hermes | 204 | 2.87% |
| TNT | 148 | 2.08% |
| DPD | 114 | 1.60% |
| DPEX | 48 | 0.67% |
Store Launch Timeline
Over the past 12 months, 32,862 new stores were launched in Pakistan , with the highest activity in 2026-04 (4,009 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,009 stores launched
2,904 stores launched
3,971 stores launched
3,991 stores launched
2,780 stores launched
2,375 stores launched
2,575 stores launched
2,437 stores launched
2,639 stores launched
2,435 stores launched
1,705 stores launched
1,041 stores launched
Monthly Trend
12.2% of last 12 months
8.8% of last 12 months
12.1% of last 12 months
12.1% of last 12 months
8.5% of last 12 months
7.2% of last 12 months
7.8% of last 12 months
7.4% of last 12 months
8.0% of last 12 months
7.4% of last 12 months
5.2% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 4009 | 12.20% |
| 2026-03 | 2904 | 8.84% |
| 2026-02 | 3971 | 12.08% |
| 2026-01 | 3991 | 12.14% |
| 2025-12 | 2780 | 8.46% |
| 2025-11 | 2375 | 7.23% |
| 2025-10 | 2575 | 7.84% |
| 2025-09 | 2437 | 7.42% |
| 2025-08 | 2639 | 8.03% |
| 2025-07 | 2435 | 7.41% |
| 2025-06 | 1705 | 5.19% |
| 2025-05 | 1041 | 3.17% |
Active Stores by Launch Year
Currently, 78,715 active stores in Pakistan are tracked in our database , with the most stores launched in 2026 (15,354 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,354 active stores
23,918 active stores
10,591 active stores
5,409 active stores
4,013 active stores
3,830 active stores
3,418 active stores
2,473 active stores
2,418 active stores
1,536 active stores
792 active stores
602 active stores
723 active stores
877 active stores
469 active stores
Distribution by Launch Year
19.5% of tracked active stores
30.4% of tracked active stores
13.5% of tracked active stores
6.9% of tracked active stores
5.1% of tracked active stores
4.9% of tracked active stores
4.3% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
0.9% of tracked active stores
1.1% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15354 | 19.51% |
| 2025 | 23918 | 30.39% |
| 2024 | 10591 | 13.45% |
| 2023 | 5409 | 6.87% |
| 2022 | 4013 | 5.10% |
| 2021 | 3830 | 4.87% |
| 2020 | 3418 | 4.34% |
| 2019 | 2473 | 3.14% |
| 2018 | 2418 | 3.07% |
| 2017 | 1536 | 1.95% |
| 2016 | 792 | 1.01% |
| 2015 | 602 | 0.76% |
| 2014 | 723 | 0.92% |
| 2013 | 877 | 1.11% |
| 2012 | 469 | 0.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Gifts & Special Occasions
Shopify - Health & Beauty
Shopify
Custom - Books & Media
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 79.8k | 100.00% |
| Emails | 45.1k | 56.46% |
| Phones | 43.8k | 54.92% |
| Ecommerce platform | 79.8k | 100.00% |
| Couriers | 4.6k | 5.77% |
| Payment Providers | 3.6k | 4.55% |
| Categories | 75.0k | 93.98% |
| Social Media | 52.6k | 65.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pakistan e-commerce landscape:
Analyze 79.8k verified e-commerce stores in Pakistan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pakistan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Pakistan e-commerce intelligence?
-
We track 79.8k verified Pakistan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.9% among stores with at least one detectable social profile (46,419 stores) , followed by Instagram (28.8%) and TikTok (10.0%) .
Base: 52,619 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
46,419 stores
44,701 stores
15,566 stores
13,368 stores
8,753 stores
8,184 stores
7,583 stores
5,908 stores
4,736 stores
161 stores
Visual Distribution
46,419 stores
44,701 stores
15,566 stores
13,368 stores
8,753 stores
8,184 stores
7,583 stores
5,908 stores
4,736 stores
161 stores