Pakistan E-commerce Database

Explore 87.7k e-commerce stores in the Pakistan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 53.8% of stores with physical delivery (47,036 stores) , followed by WooCommerce (34.5%) and Custom (10.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 53.8%

47,036 stores

30,216 stores

Custom 10.4%

9,120 stores

446 stores

175 stores

129 stores

116 stores

Webx 0.1%

116 stores

95 stores

59 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Pakistan
Platform Stores with Physical Delivery Percentage
Shopify 47036 53.75%
WooCommerce 30216 34.53%
Custom 9120 10.42%
OpenCart 446 0.51%
Wix eCommerce 175 0.20%
Magento 129 0.15%
Botble CMS 116 0.13%
Webx 116 0.13%
PrestaShop 95 0.11%
nopCommerce 59 0.07%

All Stores Distribution

Shopify holds 51.4% share of all Pakistan e-commerce stores (58,353) , with WooCommerce at 39.1% and Custom at 8.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 51.4%

58,353 stores

44,457 stores

9,120 stores

547 stores

472 stores

155 stores

213 stores

Webx 0.1%

121 stores

110 stores

73 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Pakistan
Platform Total Stores Percentage
Shopify 58353 51.36%
WooCommerce 44457 39.13%
Custom 9120 8.03%
OpenCart 547 0.48%
Wix eCommerce 472 0.42%
Magento 155 0.14%
Botble CMS 213 0.19%
Webx 121 0.11%
PrestaShop 110 0.10%
nopCommerce 73 0.06%

Categories Distribution

Clothing & Accessories leads with 29.9% of all stores (22,409 stores) , followed by Health & Beauty (26.5%) and Electronics & Technology (10.3%) .

Top 10 Categories

Clothing & Accessories 29.9%

22,409 stores

Health & Beauty 26.5%

19,916 stores

Electronics & Technology 10.3%

7,693 stores

Jewelry & Watches 8.1%

6,074 stores

Sporting Goods & Outdoor Gear 5.9%

4,407 stores

Food & Beverages 4.7%

3,535 stores

Home & Garden 3.9%

2,903 stores

Furniture & Home Decor 3.3%

2,444 stores

Gifts & Special Occasions 1.3%

951 stores

Baby & Toddler 1.2%

895 stores

Visual Distribution

Distribution of top 10 Pakistan store categories (November 2025)
Distribution of categories in Pakistan e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 22409 29.86%
Health & Beauty 19916 26.54%
Electronics & Technology 7693 10.25%
Jewelry & Watches 6074 8.09%
Sporting Goods & Outdoor Gear 4407 5.87%
Food & Beverages 3535 4.71%
Home & Garden 2903 3.87%
Furniture & Home Decor 2444 3.26%
Gifts & Special Occasions 951 1.27%
Baby & Toddler 895 1.19%
Vehicles & Parts 886 1.18%
Arts & Entertainment 846 1.13%
Toys & Games 805 1.07%
Business & Industrial 700 0.93%
Pets & Pet Supplies 574 0.76%

Payment Providers Distribution

PayPal leads with 27.2% among AI-verified physical stores (1,632 stores) , followed by Stripe Connect (23.9%) and MasterCard (16.1%) .

Base: 4,390 AI-verified physical stores with detectable payment providers (5.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.2%

1,632 stores

1,437 stores

967 stores

597 stores

Bolt 5.1%

306 stores

VISA 4.1%

245 stores

200 stores

187 stores

100 stores

95 stores

Visual Distribution

Distribution of top 10 Pakistan payment providers (November 2025)
Distribution of payment providers in Pakistan e-commerce stores
Payment Provider Store Count Market Share
PayPal 1632 27.18%
Stripe Connect 1437 23.93%
MasterCard 967 16.11%
American Express 597 9.94%
Bolt 306 5.10%
VISA 245 4.08%
Paddle 200 3.33%
Apple Pay 187 3.11%
Google Pay 100 1.67%
BitCoin 95 1.58%
UnionPay 60 1.00%
JCB 58 0.97%
2Checkout 57 0.95%
Skrill 38 0.63%
Mollie 25 0.42%

Shipping Carriers Distribution

TCS leads with 32.0% among AI-verified physical stores (2,765 stores) , followed by DHL (22.3%) and UPS (16.8%) .

Base: 5,931 AI-verified physical stores with detectable shipping carriers (6.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

TCS 32.0%

2,765 stores

DHL 22.3%

1,925 stores

UPS 16.8%

1,451 stores

FedEx 11.9%

1,029 stores

403 stores

USPS 3.3%

285 stores

274 stores

TNT 1.6%

140 stores

DPD 1.1%

96 stores

64 stores

Visual Distribution

Distribution of top 10 Pakistan shipping carriers (November 2025)
Distribution of shipping carriers in Pakistan e-commerce stores
Shipping Carrier Store Count Market Share
TCS 2765 32.02%
DHL 1925 22.30%
UPS 1451 16.81%
FedEx 1029 11.92%
Speedy 403 4.67%
USPS 285 3.30%
Hermes 274 3.17%
TNT 140 1.62%
DPD 96 1.11%
Aramex 64 0.74%
DPEX 62 0.72%
Blue Star 43 0.50%
ePacket 38 0.44%
Royal Mail 32 0.37%
BRT 27 0.31%

Store Launch Timeline

Over the past 12 months, 43,049 new stores were launched in Pakistan , with the highest activity in 2025-10 (4,597 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.7%

4,597 stores launched

2025-09 11.6%

4,979 stores launched

2025-08 13.7%

5,900 stores launched

2025-07 13.2%

5,678 stores launched

2025-06 9.2%

3,946 stores launched

2025-05 10.1%

4,341 stores launched

2025-04 6.9%

2,969 stores launched

2025-03 5.1%

2,213 stores launched

2025-02 6.0%

2,568 stores launched

2025-01 6.2%

2,667 stores launched

2024-12 5.1%

2,178 stores launched

2024-11 2.4%

1,013 stores launched

Monthly Trend

Monthly store launches in Pakistan (November 2025)
Monthly store launches in Pakistan over the past 12 months
Month Stores Launched Percentage
2025-10 4597 10.68%
2025-09 4979 11.57%
2025-08 5900 13.71%
2025-07 5678 13.19%
2025-06 3946 9.17%
2025-05 4341 10.08%
2025-04 2969 6.90%
2025-03 2213 5.14%
2025-02 2568 5.97%
2025-01 2667 6.20%
2024-12 2178 5.06%
2024-11 1013 2.35%

Active Stores by Launch Year

Currently, 86,116 active stores in Pakistan are tracked in our database , with the most stores launched in 2025 (39,970 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 46.4%

39,970 active stores

2024 16.3%

14,050 active stores

2023 7.2%

6,214 active stores

2022 5.2%

4,436 active stores

2021 4.9%

4,187 active stores

2020 4.3%

3,666 active stores

2019 2.9%

2,506 active stores

2018 2.9%

2,487 active stores

2017 1.9%

1,635 active stores

2016 1.1%

943 active stores

2015 0.8%

713 active stores

2014 0.9%

785 active stores

2013 1.3%

1,083 active stores

2012 0.6%

535 active stores

2011 0.8%

664 active stores

Distribution by Launch Year

Active stores in Pakistan by original launch year (November 2025)
Active stores in Pakistan by launch year
Launch Year Active Stores Percentage
2025 39970 46.41%
2024 14050 16.32%
2023 6214 7.22%
2022 4436 5.15%
2021 4187 4.86%
2020 3666 4.26%
2019 2506 2.91%
2018 2487 2.89%
2017 1635 1.90%
2016 943 1.10%
2015 713 0.83%
2014 785 0.91%
2013 1083 1.26%
2012 535 0.62%
2011 664 0.77%
2010 425 0.49%
2009 318 0.37%
2008 249 0.29%
2007 247 0.29%
2006 152 0.18%
2005 124 0.14%
2004 223 0.26%
2003 135 0.16%
2002 118 0.14%
2001 142 0.16%
2000 56 0.07%
1999 30 0.03%
1998 16 0.02%
1997 7 0.01%

Social Media Usage

Facebook leads with 30.3% among stores with at least one detectable social profile (48,588 stores) , followed by Instagram (29.3%) and TikTok (10.1%) .

Base: 55,858 stores with any detectable social profile (63.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.3%

48,588 stores

Instagram 29.3%

47,004 stores

TikTok 10.1%

16,175 stores

YouTube 8.2%

13,127 stores

Twitter 5.5%

8,761 stores

Pinterest 5.4%

8,681 stores

LinkedIn 4.4%

7,075 stores

WhatsApp 3.8%

6,022 stores

X 2.9%

4,611 stores

Vimeo 0.1%

161 stores

Visual Distribution

Distribution of social media platforms in Pakistan (November 2025)
Distribution of social media platforms in Pakistan e-commerce stores
Social Platform Store Count Market Share
Facebook 48588 30.33%
Instagram 47004 29.34%
TikTok 16175 10.10%
YouTube 13127 8.19%
Twitter 8761 5.47%
Pinterest 8681 5.42%
LinkedIn 7075 4.42%
WhatsApp 6022 3.76%
X 4611 2.88%
Vimeo 161 0.10%

Dataset Coverage

Field Rows count Coverage
Website 87.7k 100.00%
Emails 55.8k 63.63%
Phones 13.1k 14.94%
Ecommerce platform 87.7k 100.00%
Couriers 5.9k 6.77%
Payment Providers 4.4k 5.01%
Categories 76.5k 87.22%
Social Media 55.9k 63.72%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Pakistan E-commerce Database?

Our database covers over 87.7k Pakistan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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