Pakistan E-commerce Market
Explore 88.3k verified e-commerce stores in the Pakistan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 110.2k with e-commerce signals. 88.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 45.3% of stores with physical delivery (40,008 stores) , followed by WooCommerce (39.9%) and Custom (12.4%) .
Base: 88,274 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
40,008 stores
35,212 stores
10,944 stores
713 stores
213 stores
184 stores
134 stores
110 stores
106 stores
100 stores
Visual Distribution
40,008 stores
35,212 stores
10,944 stores
713 stores
213 stores
184 stores
134 stores
110 stores
106 stores
100 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 40008 | 45.32% |
| WooCommerce | 35212 | 39.89% |
| Custom | 10944 | 12.40% |
| OpenCart | 713 | 0.81% |
| SureCart, WooCommerce | 213 | 0.24% |
| Odoo | 184 | 0.21% |
| Magento | 134 | 0.15% |
| Botble CMS | 110 | 0.12% |
| Wix eCommerce | 106 | 0.12% |
| Active IT Zone Core | 100 | 0.11% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.7% share of detected Pakistan e-commerce signals (43,816) , with WooCommerce at 46.9% and Custom at 10.1% (October 2026) .
Base: 110,244 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
43,816 websites
51,716 websites
11,170 websites
784 websites
296 websites
202 websites
234 websites
204 websites
405 websites
119 websites
Visual Distribution
43,816 websites
51,716 websites
11,170 websites
784 websites
296 websites
202 websites
234 websites
204 websites
405 websites
119 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 43816 | 39.74% |
| WooCommerce | 51716 | 46.91% |
| Custom | 11170 | 10.13% |
| OpenCart | 784 | 0.71% |
| SureCart, WooCommerce | 296 | 0.27% |
| Odoo | 202 | 0.18% |
| Magento | 234 | 0.21% |
| Botble CMS | 204 | 0.19% |
| Wix eCommerce | 405 | 0.37% |
| Active IT Zone Core | 119 | 0.11% |
Categories Distribution
Clothing & Accessories stores with 28.0% of all stores (24,698 stores) , followed by Health & Beauty (26.7%) and Electronics & Technology (6.3%) .
Base: 88,274 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
24,698 stores
23,606 stores
5,597 stores
5,269 stores
4,472 stores
4,402 stores
3,974 stores
1,705 stores
1,541 stores
1,401 stores
Visual Distribution
24,698 stores
23,606 stores
5,597 stores
5,269 stores
4,472 stores
4,402 stores
3,974 stores
1,705 stores
1,541 stores
1,401 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24698 | 27.98% |
| Health & Beauty | 23606 | 26.74% |
| Electronics & Technology | 5597 | 6.34% |
| Food & Beverages | 5269 | 5.97% |
| Sporting Goods & Outdoor Gear | 4472 | 5.07% |
| Home & Garden | 4402 | 4.99% |
| Jewelry & Watches | 3974 | 4.50% |
| Furniture & Home Decor | 1705 | 1.93% |
| Toys & Games | 1541 | 1.75% |
| Gifts & Special Occasions | 1401 | 1.59% |
Payment Providers Distribution
JazzCash accounts for 19.3% of displayed detection occurrences (7,793 occurrences) , followed by Easypaisa (18.8%) and VISA (13.8%) .
Base: 40,462 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
7,793 occurrences
7,598 occurrences
5,603 occurrences
5,241 occurrences
4,645 occurrences
3,047 occurrences
2,639 occurrences
1,499 occurrences
1,409 occurrences
988 occurrences
Visual Distribution
7,793 occurrences
7,598 occurrences
5,603 occurrences
5,241 occurrences
4,645 occurrences
3,047 occurrences
2,639 occurrences
1,499 occurrences
1,409 occurrences
988 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| JazzCash | 7793 | 19.26% |
| Easypaisa | 7598 | 18.78% |
| VISA | 5603 | 13.85% |
| MasterCard | 5241 | 12.95% |
| PayPal | 4645 | 11.48% |
| Stripe | 3047 | 7.53% |
| American Express | 2639 | 6.52% |
| Apple Pay | 1499 | 3.70% |
| Discover | 1409 | 3.48% |
| Western Union | 988 | 2.44% |
Shipping Carriers Distribution
TCS accounts for 26.2% of displayed detection occurrences (4,050 occurrences) , followed by DHL (19.0%) and FedEx (12.1%) .
Base: 15,453 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
4,050 occurrences
2,937 occurrences
1,863 occurrences
1,692 occurrences
1,670 occurrences
1,349 occurrences
780 occurrences
570 occurrences
353 occurrences
189 occurrences
Visual Distribution
4,050 occurrences
2,937 occurrences
1,863 occurrences
1,692 occurrences
1,670 occurrences
1,349 occurrences
780 occurrences
570 occurrences
353 occurrences
189 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| TCS | 4050 | 26.21% |
| DHL | 2937 | 19.01% |
| FedEx | 1863 | 12.06% |
| UPS | 1692 | 10.95% |
| PostEx | 1670 | 10.81% |
| Leopards Courier | 1349 | 8.73% |
| Call Courier | 780 | 5.05% |
| Pakistan Post | 570 | 3.69% |
| USPS | 353 | 2.28% |
| M&P Courier | 189 | 1.22% |
Store Launch Timeline
Over the past 12 months, 37,387 new stores were launched in Pakistan , with the highest activity in 2026-09 (6,881 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,881 stores launched
6,378 stores launched
5,667 stores launched
3,718 stores launched
2,544 stores launched
2,593 stores launched
1,685 stores launched
1,945 stores launched
2,126 stores launched
1,877 stores launched
1,654 stores launched
319 stores launched
Monthly Trend
18.4% of last 12 months
17.1% of last 12 months
15.2% of last 12 months
9.9% of last 12 months
6.8% of last 12 months
6.9% of last 12 months
4.5% of last 12 months
5.2% of last 12 months
5.7% of last 12 months
5.0% of last 12 months
4.4% of last 12 months
0.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 6881 | 18.40% |
| 2026-08 | 6378 | 17.06% |
| 2026-07 | 5667 | 15.16% |
| 2026-06 | 3718 | 9.94% |
| 2026-05 | 2544 | 6.80% |
| 2026-04 | 2593 | 6.94% |
| 2026-03 | 1685 | 4.51% |
| 2026-02 | 1945 | 5.20% |
| 2026-01 | 2126 | 5.69% |
| 2025-12 | 1877 | 5.02% |
| 2025-11 | 1654 | 4.42% |
| 2025-10 | 319 | 0.85% |
Active Stores by Launch Year
Currently, 87,126 active stores in Pakistan are tracked in our database , with the most stores launched in 2026 (35,273 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,273 active stores
14,592 active stores
8,723 active stores
5,291 active stores
3,834 active stores
3,825 active stores
3,420 active stores
2,477 active stores
2,527 active stores
1,565 active stores
751 active stores
575 active stores
715 active stores
865 active stores
451 active stores
Distribution by Launch Year
40.5% of tracked active stores
16.7% of tracked active stores
10.0% of tracked active stores
6.1% of tracked active stores
4.4% of tracked active stores
4.4% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
0.9% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
1.0% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35273 | 40.49% |
| 2025 | 14592 | 16.75% |
| 2024 | 8723 | 10.01% |
| 2023 | 5291 | 6.07% |
| 2022 | 3834 | 4.40% |
| 2021 | 3825 | 4.39% |
| 2020 | 3420 | 3.93% |
| 2019 | 2477 | 2.84% |
| 2018 | 2527 | 2.90% |
| 2017 | 1565 | 1.80% |
| 2016 | 751 | 0.86% |
| 2015 | 575 | 0.66% |
| 2014 | 715 | 0.82% |
| 2013 | 865 | 0.99% |
| 2012 | 451 | 0.52% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Clothing & Accessories
WooCommerce - Home & Garden
Shopify - Furniture & Home Decor
Shopify - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 88.3k | 100.00% |
| Emails | 76.5k | 86.63% |
| Phones | 54.8k | 62.05% |
| Ecommerce platform | 88.3k | 100.00% |
| Couriers | 9.5k | 10.71% |
| Payment Providers | 18.9k | 21.40% |
| Categories | 82.9k | 93.90% |
| Social Media | 56.6k | 64.16% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pakistan e-commerce landscape:
Analyze 88.3k verified e-commerce stores in Pakistan - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Pakistan e-commerce intelligence?
-
We track 88.3k verified Pakistan e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.8% of displayed detection occurrences (49,422 occurrences) , followed by Instagram (29.7%) and TikTok (11.5%) .
Base: 165,678 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
49,422 occurrences
49,166 occurrences
19,094 occurrences
13,766 occurrences
8,642 occurrences
7,537 occurrences
7,314 occurrences
5,825 occurrences
4,759 occurrences
153 occurrences
Visual Distribution
49,422 occurrences
49,166 occurrences
19,094 occurrences
13,766 occurrences
8,642 occurrences
7,537 occurrences
7,314 occurrences
5,825 occurrences
4,759 occurrences
153 occurrences