Pakistan E-commerce Database

Explore 103.5k e-commerce stores in the Pakistan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 59.6% of stores with physical delivery (61,618 stores) , followed by WooCommerce (30.8%) and Custom (8.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 59.6%

61,618 stores

31,822 stores

8,686 stores

481 stores

191 stores

150 stores

124 stores

Webx 0.1%

115 stores

112 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Pakistan
Platform Stores with Physical Delivery Percentage
Shopify 61618 59.62%
WooCommerce 31822 30.79%
Custom 8686 8.40%
OpenCart 481 0.47%
Wix eCommerce 191 0.18%
Magento 150 0.15%
Botble CMS 124 0.12%
Webx 115 0.11%
PrestaShop 112 0.11%
nopCommerce 52 0.05%

All Stores Distribution

Shopify holds 53.1% share of all Pakistan e-commerce stores (64,470) , with WooCommerce at 38.3% and Custom at 7.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 53.1%

64,470 stores

46,541 stores

8,686 stores

572 stores

462 stores

196 stores

215 stores

Webx 0.1%

122 stores

121 stores

63 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Pakistan
Platform Total Stores Percentage
Shopify 64470 53.08%
WooCommerce 46541 38.32%
Custom 8686 7.15%
OpenCart 572 0.47%
Wix eCommerce 462 0.38%
Magento 196 0.16%
Botble CMS 215 0.18%
Webx 122 0.10%
PrestaShop 121 0.10%
nopCommerce 63 0.05%

Categories Distribution

Clothing & Accessories leads with 29.7% of all stores (26,107 stores) , followed by Health & Beauty (27.8%) and Electronics & Technology (10.7%) .

Top 10 Categories

Clothing & Accessories 29.7%

26,107 stores

Health & Beauty 27.8%

24,495 stores

Electronics & Technology 10.7%

9,422 stores

Jewelry & Watches 8.4%

7,355 stores

Sporting Goods & Outdoor Gear 5.0%

4,393 stores

Food & Beverages 4.5%

3,962 stores

Home & Garden 3.8%

3,365 stores

Furniture & Home Decor 3.0%

2,611 stores

Baby & Toddler 1.2%

1,039 stores

Gifts & Special Occasions 1.2%

1,025 stores

Visual Distribution

Distribution of top 10 Pakistan store categories (January 2026)
Distribution of categories in Pakistan e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 26107 29.67%
Health & Beauty 24495 27.84%
Electronics & Technology 9422 10.71%
Jewelry & Watches 7355 8.36%
Sporting Goods & Outdoor Gear 4393 4.99%
Food & Beverages 3962 4.50%
Home & Garden 3365 3.82%
Furniture & Home Decor 2611 2.97%
Baby & Toddler 1039 1.18%
Gifts & Special Occasions 1025 1.16%
Vehicles & Parts 983 1.12%
Toys & Games 966 1.10%
Arts & Entertainment 896 1.02%
Business & Industrial 717 0.81%
Pets & Pet Supplies 648 0.74%

Payment Providers Distribution

PayPal leads with 26.8% among AI-verified physical stores (1,768 stores) , followed by Stripe Connect (24.6%) and MasterCard (16.2%) .

Base: 4,786 AI-verified physical stores with detectable payment providers (4.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.8%

1,768 stores

1,623 stores

1,069 stores

641 stores

Bolt 5.0%

327 stores

VISA 3.9%

257 stores

213 stores

204 stores

122 stores

99 stores

Visual Distribution

Distribution of top 10 Pakistan payment providers (January 2026)
Distribution of payment providers in Pakistan e-commerce stores
Payment Provider Store Count Market Share
PayPal 1768 26.82%
Stripe Connect 1623 24.62%
MasterCard 1069 16.21%
American Express 641 9.72%
Bolt 327 4.96%
VISA 257 3.90%
Paddle 213 3.23%
Apple Pay 204 3.09%
Google Pay 122 1.85%
BitCoin 99 1.50%
UnionPay 65 0.99%
JCB 64 0.97%
2Checkout 62 0.94%
Skrill 48 0.73%
Mollie 31 0.47%

Shipping Carriers Distribution

TCS leads with 33.4% among AI-verified physical stores (3,141 stores) , followed by DHL (21.4%) and UPS (16.7%) .

Base: 6,510 AI-verified physical stores with detectable shipping carriers (6.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

TCS 33.4%

3,141 stores

DHL 21.4%

2,008 stores

UPS 16.7%

1,567 stores

FedEx 11.5%

1,076 stores

457 stores

317 stores

USPS 3.2%

302 stores

TNT 1.4%

135 stores

DPD 1.1%

101 stores

81 stores

Visual Distribution

Distribution of top 10 Pakistan shipping carriers (January 2026)
Distribution of shipping carriers in Pakistan e-commerce stores
Shipping Carrier Store Count Market Share
TCS 3141 33.45%
DHL 2008 21.38%
UPS 1567 16.69%
FedEx 1076 11.46%
Speedy 457 4.87%
Hermes 317 3.38%
USPS 302 3.22%
TNT 135 1.44%
DPD 101 1.08%
Aramex 81 0.86%
DPEX 60 0.64%
Blue Star 47 0.50%
ePacket 39 0.42%
Royal Mail 34 0.36%
BRT 26 0.28%

Store Launch Timeline

Over the past 12 months, 51,371 new stores were launched in Pakistan , with the highest activity in 2025-12 (2,888 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.6%

2,888 stores launched

2025-11 8.3%

4,242 stores launched

2025-10 9.3%

4,777 stores launched

2025-09 9.7%

5,001 stores launched

2025-08 11.5%

5,916 stores launched

2025-07 11.8%

6,064 stores launched

2025-06 8.3%

4,270 stores launched

2025-05 9.9%

5,062 stores launched

2025-04 7.9%

4,068 stores launched

2025-03 7.0%

3,578 stores launched

2025-02 6.9%

3,543 stores launched

2025-01 3.8%

1,962 stores launched

Monthly Trend

Monthly store launches in Pakistan (January 2026)
Monthly store launches in Pakistan over the past 12 months
Month Stores Launched Percentage
2025-12 2888 5.62%
2025-11 4242 8.26%
2025-10 4777 9.30%
2025-09 5001 9.74%
2025-08 5916 11.52%
2025-07 6064 11.80%
2025-06 4270 8.31%
2025-05 5062 9.85%
2025-04 4068 7.92%
2025-03 3578 6.97%
2025-02 3543 6.90%
2025-01 1962 3.82%

Active Stores by Launch Year

Currently, 101,964 active stores in Pakistan are tracked in our database , with the most stores launched in 2026 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

15 active stores

2025 51.3%

52,357 active stores

2024 14.3%

14,592 active stores

2023 6.6%

6,704 active stores

2022 4.8%

4,898 active stores

2021 4.6%

4,712 active stores

2020 3.9%

4,019 active stores

2019 2.8%

2,826 active stores

2018 2.8%

2,830 active stores

2017 1.8%

1,819 active stores

2016 1.0%

985 active stores

2015 0.7%

735 active stores

2014 0.8%

807 active stores

2013 1.1%

1,118 active stores

2012 0.6%

564 active stores

Distribution by Launch Year

Active stores in Pakistan by original launch year (January 2026)
Active stores in Pakistan by launch year
Launch Year Active Stores Percentage
2026 15 0.01%
2025 52357 51.35%
2024 14592 14.31%
2023 6704 6.57%
2022 4898 4.80%
2021 4712 4.62%
2020 4019 3.94%
2019 2826 2.77%
2018 2830 2.78%
2017 1819 1.78%
2016 985 0.97%
2015 735 0.72%
2014 807 0.79%
2013 1118 1.10%
2012 564 0.55%
2011 689 0.68%
2010 427 0.42%
2009 329 0.32%
2008 251 0.25%
2007 263 0.26%
2006 152 0.15%
2005 128 0.13%
2004 232 0.23%
2003 138 0.14%
2002 113 0.11%
2001 143 0.14%
2000 61 0.06%
1999 35 0.03%
1998 15 0.01%
1997 7 0.01%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (57,080 stores) , followed by Instagram (29.6%) and TikTok (10.5%) .

Base: 65,353 stores with any detectable social profile (63.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

57,080 stores

Instagram 29.6%

55,497 stores

TikTok 10.5%

19,650 stores

YouTube 8.3%

15,550 stores

Twitter 5.6%

10,483 stores

Pinterest 5.5%

10,263 stores

LinkedIn 4.1%

7,733 stores

WhatsApp 3.5%

6,571 stores

X 2.3%

4,256 stores

Vimeo 0.1%

179 stores

Visual Distribution

Distribution of social media platforms in Pakistan (January 2026)
Distribution of social media platforms in Pakistan e-commerce stores
Social Platform Store Count Market Share
Facebook 57080 30.48%
Instagram 55497 29.64%
TikTok 19650 10.49%
YouTube 15550 8.30%
Twitter 10483 5.60%
Pinterest 10263 5.48%
LinkedIn 7733 4.13%
WhatsApp 6571 3.51%
X 4256 2.27%
Vimeo 179 0.10%

Dataset Coverage

Field Rows count Coverage
Website 103.5k 100.00%
Emails 60.5k 58.46%
Phones 13.9k 13.46%
Ecommerce platform 103.5k 100.00%
Couriers 6.5k 6.29%
Payment Providers 4.8k 4.62%
Categories 89.5k 86.47%
Social Media 65.4k 63.14%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Pakistan E-commerce Database?

Our database covers over 103.5k Pakistan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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