Germany E-commerce Database
Explore 244.2k e-commerce stores in the Germany. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 33.9% of stores with physical delivery (78,768 stores) , followed by Custom (26.0%) and WooCommerce (23.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
78,768 stores
60,412 stores
55,405 stores
7,541 stores
6,384 stores
6,326 stores
4,781 stores
4,343 stores
4,232 stores
4,016 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 78768 | 33.92% |
| Custom | 60412 | 26.02% |
| WooCommerce | 55405 | 23.86% |
| Shopware | 7541 | 3.25% |
| Wix eCommerce | 6384 | 2.75% |
| JTL Shop | 6326 | 2.72% |
| ePages | 4781 | 2.06% |
| Magento | 4343 | 1.87% |
| PrestaShop | 4232 | 1.82% |
| Gambio | 4016 | 1.73% |
All Stores Distribution
Shopify holds 27.5% share of all Germany e-commerce stores (117,922) , with Custom at 14.1% and WooCommerce at 34.7% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
117,922 stores
60,412 stores
148,924 stores
18,876 stores
39,981 stores
11,206 stores
11,154 stores
8,280 stores
5,569 stores
6,485 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 117922 | 27.50% |
| Custom | 60412 | 14.09% |
| WooCommerce | 148924 | 34.73% |
| Shopware | 18876 | 4.40% |
| Wix eCommerce | 39981 | 9.32% |
| JTL Shop | 11206 | 2.61% |
| ePages | 11154 | 2.60% |
| Magento | 8280 | 1.93% |
| PrestaShop | 5569 | 1.30% |
| Gambio | 6485 | 1.51% |
Categories Distribution
Clothing & Accessories leads with 22.6% of all stores (40,493 stores) , followed by Health & Beauty (13.9%) and Food & Beverages (11.6%) .
Top 10 Categories
40,493 stores
24,918 stores
20,857 stores
13,077 stores
12,350 stores
10,122 stores
8,498 stores
8,049 stores
7,862 stores
7,247 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 40493 | 22.57% |
| Health & Beauty | 24918 | 13.89% |
| Food & Beverages | 20857 | 11.62% |
| Home & Garden | 13077 | 7.29% |
| Electronics & Technology | 12350 | 6.88% |
| Vehicles & Parts | 10122 | 5.64% |
| Jewelry & Watches | 8498 | 4.74% |
| Sporting Goods & Outdoor Gear | 8049 | 4.49% |
| Furniture & Home Decor | 7862 | 4.38% |
| Arts & Entertainment | 7247 | 4.04% |
| Pets & Pet Supplies | 7018 | 3.91% |
| Tools & Hardware | 6456 | 3.60% |
| Business & Industrial | 4808 | 2.68% |
| Gifts & Special Occasions | 4280 | 2.39% |
| Toys & Games | 3405 | 1.90% |
Payment Providers Distribution
PayPal leads with 29.7% among AI-verified physical stores (100,409 stores) , followed by Klarna (16.9%) and Apple Pay (7.4%) .
Base: 114,728 AI-verified physical stores with detectable payment providers (47.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
100,409 stores
57,116 stores
24,927 stores
21,944 stores
21,034 stores
19,878 stores
16,450 stores
15,449 stores
14,463 stores
11,695 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 100409 | 29.74% |
| Klarna | 57116 | 16.92% |
| Apple Pay | 24927 | 7.38% |
| MasterCard | 21944 | 6.50% |
| Google Pay | 21034 | 6.23% |
| Stripe Connect | 19878 | 5.89% |
| Amazon Pay | 16450 | 4.87% |
| SEPA | 15449 | 4.58% |
| American Express | 14463 | 4.28% |
| Giropay | 11695 | 3.46% |
| Amazon Payments | 10929 | 3.24% |
| VISA | 8071 | 2.39% |
| Bancontact | 5630 | 1.67% |
| Mollie | 5479 | 1.62% |
| Przelewy24 | 4099 | 1.21% |
Shipping Carriers Distribution
DHL leads with 46.0% among AI-verified physical stores (65,105 stores) , followed by DPD (15.4%) and UPS (9.6%) .
Base: 78,641 AI-verified physical stores with detectable shipping carriers (32.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 65105 | 46.01% |
| DPD | 21820 | 15.42% |
| UPS | 13541 | 9.57% |
| Deutsche Post | 12585 | 8.89% |
| GLS | 9808 | 6.93% |
| Hermes | 9322 | 6.59% |
| FedEx | 2775 | 1.96% |
| TNT | 1356 | 0.96% |
| USPS | 1305 | 0.92% |
| Schenker | 1093 | 0.77% |
| PostNL | 786 | 0.56% |
| Osterreichische Post | 670 | 0.47% |
| Speedy | 545 | 0.39% |
| Royal Mail | 416 | 0.29% |
| Raben | 364 | 0.26% |
Store Launch Timeline
Over the past 12 months, 45,588 new stores were launched in Germany , with the highest activity in 2025-10 (4,671 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,671 stores launched
4,893 stores launched
4,503 stores launched
4,515 stores launched
3,967 stores launched
4,336 stores launched
3,707 stores launched
3,948 stores launched
3,441 stores launched
3,394 stores launched
2,832 stores launched
1,381 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4671 | 10.25% |
| 2025-09 | 4893 | 10.73% |
| 2025-08 | 4503 | 9.88% |
| 2025-07 | 4515 | 9.90% |
| 2025-06 | 3967 | 8.70% |
| 2025-05 | 4336 | 9.51% |
| 2025-04 | 3707 | 8.13% |
| 2025-03 | 3948 | 8.66% |
| 2025-02 | 3441 | 7.55% |
| 2025-01 | 3394 | 7.44% |
| 2024-12 | 2832 | 6.21% |
| 2024-11 | 1381 | 3.03% |
Active Stores by Launch Year
Currently, 241,195 active stores in Germany are tracked in our database , with the most stores launched in 2025 (41,501 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
41,501 active stores
27,831 active stores
20,139 active stores
16,477 active stores
18,660 active stores
17,689 active stores
11,227 active stores
11,515 active stores
10,565 active stores
5,458 active stores
4,559 active stores
4,850 active stores
9,149 active stores
4,274 active stores
4,130 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 41501 | 17.21% |
| 2024 | 27831 | 11.54% |
| 2023 | 20139 | 8.35% |
| 2022 | 16477 | 6.83% |
| 2021 | 18660 | 7.74% |
| 2020 | 17689 | 7.33% |
| 2019 | 11227 | 4.65% |
| 2018 | 11515 | 4.77% |
| 2017 | 10565 | 4.38% |
| 2016 | 5458 | 2.26% |
| 2015 | 4559 | 1.89% |
| 2014 | 4850 | 2.01% |
| 2013 | 9149 | 3.79% |
| 2012 | 4274 | 1.77% |
| 2011 | 4130 | 1.71% |
| 2010 | 3822 | 1.58% |
| 2009 | 3915 | 1.62% |
| 2008 | 3368 | 1.40% |
| 2007 | 2836 | 1.18% |
| 2006 | 1806 | 0.75% |
| 2005 | 1572 | 0.65% |
| 2004 | 2723 | 1.13% |
| 2003 | 2287 | 0.95% |
| 2002 | 2217 | 0.92% |
| 2001 | 3869 | 1.60% |
| 2000 | 2018 | 0.84% |
| 1999 | 1480 | 0.61% |
| 1998 | 812 | 0.34% |
| 1997 | 224 | 0.09% |
| 1996 | 202 | 0.08% |
| 1995 | 20 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Germany's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Electronics & Technology
Shopify
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 244.2k | 100.00% |
| Emails | 161.8k | 66.26% |
| Phones | 102.4k | 41.95% |
| Ecommerce platform | 244.2k | 100.00% |
| Couriers | 78.6k | 32.20% |
| Payment Providers | 114.7k | 46.97% |
| Categories | 188.0k | 76.97% |
| Social Media | 132.4k | 54.21% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Germany E-commerce Database to:
Gain actionable insights into 244.2k physical stores in Germany.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Germany online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Germany E-commerce Database?
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Our database covers over 244.2k Germany physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (108,440 stores) , followed by Facebook (29.7%) and YouTube (11.1%) .
Base: 132,409 stores with any detectable social profile (54.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
108,440 stores
94,814 stores
35,345 stores
24,141 stores
16,623 stores
13,235 stores
11,236 stores
7,686 stores
4,910 stores
2,804 stores
Visual Distribution