Germany E-commerce Database
Explore 353.7k e-commerce stores in the Germany. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 35.4% of stores with physical delivery (118,525 stores) , followed by WooCommerce (25.1%) and Custom (19.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
118,525 stores
83,784 stores
63,888 stores
17,366 stores
10,348 stores
10,322 stores
10,282 stores
7,725 stores
6,207 stores
5,971 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 118525 | 35.44% |
| WooCommerce | 83784 | 25.05% |
| Custom | 63888 | 19.10% |
| Shopware | 17366 | 5.19% |
| JTL Shop | 10348 | 3.09% |
| ePages | 10322 | 3.09% |
| Wix eCommerce | 10282 | 3.07% |
| Magento | 7725 | 2.31% |
| Gambio | 6207 | 1.86% |
| PrestaShop | 5971 | 1.79% |
All Stores Distribution
Shopify holds 27.4% share of all Germany e-commerce stores (121,648) , with WooCommerce at 35.1% and Custom at 14.4% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
121,648 stores
155,856 stores
63,888 stores
17,983 stores
11,200 stores
10,884 stores
40,764 stores
8,968 stores
6,436 stores
6,286 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 121648 | 27.40% |
| WooCommerce | 155856 | 35.11% |
| Custom | 63888 | 14.39% |
| Shopware | 17983 | 4.05% |
| JTL Shop | 11200 | 2.52% |
| ePages | 10884 | 2.45% |
| Wix eCommerce | 40764 | 9.18% |
| Magento | 8968 | 2.02% |
| Gambio | 6436 | 1.45% |
| PrestaShop | 6286 | 1.42% |
Categories Distribution
Clothing & Accessories leads with 20.7% of all stores (45,668 stores) , followed by Health & Beauty (14.8%) and Food & Beverages (11.9%) .
Top 10 Categories
45,668 stores
32,620 stores
26,315 stores
17,350 stores
14,165 stores
10,656 stores
10,083 stores
9,878 stores
9,833 stores
9,150 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 45668 | 20.71% |
| Health & Beauty | 32620 | 14.79% |
| Food & Beverages | 26315 | 11.93% |
| Home & Garden | 17350 | 7.87% |
| Electronics & Technology | 14165 | 6.42% |
| Jewelry & Watches | 10656 | 4.83% |
| Furniture & Home Decor | 10083 | 4.57% |
| Vehicles & Parts | 9878 | 4.48% |
| Sporting Goods & Outdoor Gear | 9833 | 4.46% |
| Arts & Entertainment | 9150 | 4.15% |
| Pets & Pet Supplies | 8336 | 3.78% |
| Tools & Hardware | 7537 | 3.42% |
| Business & Industrial | 7073 | 3.21% |
| Gifts & Special Occasions | 6900 | 3.13% |
| Books & Media | 4953 | 2.25% |
Payment Providers Distribution
PayPal leads with 31.0% among AI-verified physical stores (154,574 stores) , followed by Klarna (17.3%) and Apple Pay (7.1%) .
Base: 175,769 AI-verified physical stores with detectable payment providers (49.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
154,574 stores
86,274 stores
35,242 stores
31,668 stores
29,598 stores
28,592 stores
23,870 stores
23,392 stores
20,192 stores
15,407 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 154574 | 31.05% |
| Klarna | 86274 | 17.33% |
| Apple Pay | 35242 | 7.08% |
| MasterCard | 31668 | 6.36% |
| Google Pay | 29598 | 5.95% |
| Stripe Connect | 28592 | 5.74% |
| SEPA | 23870 | 4.79% |
| Amazon Pay | 23392 | 4.70% |
| American Express | 20192 | 4.06% |
| Amazon Payments | 15407 | 3.09% |
| Giropay | 15189 | 3.05% |
| VISA | 12040 | 2.42% |
| Mollie | 8035 | 1.61% |
| Bancontact | 7901 | 1.59% |
| Przelewy24 | 5866 | 1.18% |
Shipping Carriers Distribution
DHL leads with 46.3% among AI-verified physical stores (94,657 stores) , followed by DPD (14.6%) and UPS (9.7%) .
Base: 114,845 AI-verified physical stores with detectable shipping carriers (32.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 94657 | 46.32% |
| DPD | 29920 | 14.64% |
| UPS | 19760 | 9.67% |
| Deutsche Post | 19207 | 9.40% |
| GLS | 14268 | 6.98% |
| Hermes | 13990 | 6.85% |
| FedEx | 3770 | 1.84% |
| TNT | 1859 | 0.91% |
| Schenker | 1684 | 0.82% |
| USPS | 1541 | 0.75% |
| PostNL | 1042 | 0.51% |
| Osterreichische Post | 916 | 0.45% |
| Speedy | 681 | 0.33% |
| Raben | 591 | 0.29% |
| Royal Mail | 488 | 0.24% |
Store Launch Timeline
Over the past 12 months, 65,376 new stores were launched in Germany , with the highest activity in 2025-12 (5,068 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,068 stores launched
5,995 stores launched
6,016 stores launched
6,048 stores launched
5,686 stores launched
6,005 stores launched
5,348 stores launched
6,168 stores launched
5,607 stores launched
6,201 stores launched
5,177 stores launched
2,057 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 5068 | 7.75% |
| 2025-11 | 5995 | 9.17% |
| 2025-10 | 6016 | 9.20% |
| 2025-09 | 6048 | 9.25% |
| 2025-08 | 5686 | 8.70% |
| 2025-07 | 6005 | 9.19% |
| 2025-06 | 5348 | 8.18% |
| 2025-05 | 6168 | 9.43% |
| 2025-04 | 5607 | 8.58% |
| 2025-03 | 6201 | 9.49% |
| 2025-02 | 5177 | 7.92% |
| 2025-01 | 2057 | 3.15% |
Active Stores by Launch Year
Currently, 350,755 active stores in Germany are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
68,106 active stores
38,667 active stores
28,132 active stores
23,664 active stores
26,418 active stores
25,390 active stores
15,614 active stores
16,556 active stores
15,859 active stores
7,294 active stores
6,249 active stores
6,660 active stores
12,972 active stores
5,845 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 0.00% |
| 2025 | 68106 | 19.42% |
| 2024 | 38667 | 11.02% |
| 2023 | 28132 | 8.02% |
| 2022 | 23664 | 6.75% |
| 2021 | 26418 | 7.53% |
| 2020 | 25390 | 7.24% |
| 2019 | 15614 | 4.45% |
| 2018 | 16556 | 4.72% |
| 2017 | 15859 | 4.52% |
| 2016 | 7294 | 2.08% |
| 2015 | 6249 | 1.78% |
| 2014 | 6660 | 1.90% |
| 2013 | 12972 | 3.70% |
| 2012 | 5845 | 1.67% |
| 2011 | 5598 | 1.60% |
| 2010 | 5411 | 1.54% |
| 2009 | 5573 | 1.59% |
| 2008 | 4837 | 1.38% |
| 2007 | 4028 | 1.15% |
| 2006 | 2519 | 0.72% |
| 2005 | 2162 | 0.62% |
| 2004 | 3856 | 1.10% |
| 2003 | 3345 | 0.95% |
| 2002 | 3207 | 0.91% |
| 2001 | 5992 | 1.71% |
| 2000 | 2910 | 0.83% |
| 1999 | 2192 | 0.62% |
| 1998 | 1136 | 0.32% |
| 1997 | 273 | 0.08% |
| 1996 | 265 | 0.08% |
| 1995 | 19 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Germany's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 353.7k | 100.00% |
| Emails | 233.9k | 66.13% |
| Phones | 151.8k | 42.91% |
| Ecommerce platform | 353.7k | 100.00% |
| Couriers | 114.8k | 32.47% |
| Payment Providers | 175.8k | 49.69% |
| Categories | 231.9k | 65.57% |
| Social Media | 188.0k | 53.16% |
Starter Package
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Maximize Your ROI
Use our detailed Germany E-commerce Database to:
Gain actionable insights into 353.7k physical stores in Germany.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Germany online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Germany E-commerce Database?
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Our database covers over 353.7k Germany physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.3% among stores with at least one detectable social profile (156,309 stores) , followed by Facebook (29.9%) and YouTube (11.3%) .
Base: 188,039 stores with any detectable social profile (53.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
156,309 stores
136,185 stores
51,424 stores
34,303 stores
21,846 stores
18,624 stores
17,671 stores
7,296 stores
6,955 stores
4,590 stores
Visual Distribution