Germany E-commerce Database
Explore 257.1k e-commerce stores in the Germany. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 37.3% of stores with physical delivery (90,950 stores) , followed by Custom (23.5%) and WooCommerce (23.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
90,950 stores
57,233 stores
56,699 stores
7,221 stores
6,871 stores
5,839 stores
5,049 stores
4,765 stores
4,713 stores
4,265 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 90950 | 37.34% |
| Custom | 57233 | 23.49% |
| WooCommerce | 56699 | 23.27% |
| Shopware | 7221 | 2.96% |
| Wix eCommerce | 6871 | 2.82% |
| JTL Shop | 5839 | 2.40% |
| PrestaShop | 5049 | 2.07% |
| Magento | 4765 | 1.96% |
| ePages | 4713 | 1.93% |
| Gambio | 4265 | 1.75% |
All Stores Distribution
Shopify holds 27.4% share of all Germany e-commerce stores (120,163) , with Custom at 13.1% and WooCommerce at 35.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
120,163 stores
57,233 stores
157,362 stores
18,470 stores
41,102 stores
11,259 stores
6,325 stores
9,056 stores
11,020 stores
6,463 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 120163 | 27.41% |
| Custom | 57233 | 13.05% |
| WooCommerce | 157362 | 35.89% |
| Shopware | 18470 | 4.21% |
| Wix eCommerce | 41102 | 9.37% |
| JTL Shop | 11259 | 2.57% |
| PrestaShop | 6325 | 1.44% |
| Magento | 9056 | 2.07% |
| ePages | 11020 | 2.51% |
| Gambio | 6463 | 1.47% |
Categories Distribution
Clothing & Accessories leads with 23.1% of all stores (42,416 stores) , followed by Health & Beauty (14.2%) and Food & Beverages (11.6%) .
Top 10 Categories
42,416 stores
26,032 stores
21,217 stores
13,112 stores
12,873 stores
9,774 stores
8,923 stores
8,539 stores
7,803 stores
7,086 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 42416 | 23.13% |
| Health & Beauty | 26032 | 14.20% |
| Food & Beverages | 21217 | 11.57% |
| Home & Garden | 13112 | 7.15% |
| Electronics & Technology | 12873 | 7.02% |
| Vehicles & Parts | 9774 | 5.33% |
| Sporting Goods & Outdoor Gear | 8923 | 4.87% |
| Jewelry & Watches | 8539 | 4.66% |
| Furniture & Home Decor | 7803 | 4.26% |
| Pets & Pet Supplies | 7086 | 3.86% |
| Arts & Entertainment | 6901 | 3.76% |
| Tools & Hardware | 6222 | 3.39% |
| Business & Industrial | 4530 | 2.47% |
| Gifts & Special Occasions | 4488 | 2.45% |
| Toys & Games | 3454 | 1.88% |
Payment Providers Distribution
PayPal leads with 29.5% among AI-verified physical stores (99,592 stores) , followed by Klarna (16.8%) and Apple Pay (7.6%) .
Base: 113,662 AI-verified physical stores with detectable payment providers (44.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
99,592 stores
56,931 stores
25,679 stores
21,906 stores
21,774 stores
20,239 stores
16,219 stores
15,308 stores
14,450 stores
11,501 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 99592 | 29.48% |
| Klarna | 56931 | 16.85% |
| Apple Pay | 25679 | 7.60% |
| MasterCard | 21906 | 6.48% |
| Google Pay | 21774 | 6.44% |
| Stripe Connect | 20239 | 5.99% |
| Amazon Pay | 16219 | 4.80% |
| SEPA | 15308 | 4.53% |
| American Express | 14450 | 4.28% |
| Giropay | 11501 | 3.40% |
| Amazon Payments | 10839 | 3.21% |
| VISA | 8134 | 2.41% |
| Bancontact | 5774 | 1.71% |
| Mollie | 5407 | 1.60% |
| Przelewy24 | 4132 | 1.22% |
Shipping Carriers Distribution
DHL leads with 46.0% among AI-verified physical stores (65,628 stores) , followed by DPD (15.4%) and UPS (9.7%) .
Base: 79,213 AI-verified physical stores with detectable shipping carriers (30.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 65628 | 45.95% |
| DPD | 22014 | 15.41% |
| UPS | 13907 | 9.74% |
| Deutsche Post | 12664 | 8.87% |
| GLS | 9805 | 6.87% |
| Hermes | 9294 | 6.51% |
| FedEx | 2916 | 2.04% |
| TNT | 1341 | 0.94% |
| USPS | 1331 | 0.93% |
| Schenker | 1070 | 0.75% |
| PostNL | 830 | 0.58% |
| Osterreichische Post | 665 | 0.47% |
| Speedy | 538 | 0.38% |
| Royal Mail | 443 | 0.31% |
| Raben | 372 | 0.26% |
Store Launch Timeline
Over the past 12 months, 51,396 new stores were launched in Germany , with the highest activity in 2025-11 (4,957 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,957 stores launched
4,522 stores launched
4,754 stores launched
4,419 stores launched
4,911 stores launched
4,235 stores launched
4,948 stores launched
4,313 stores launched
4,771 stores launched
4,005 stores launched
3,857 stores launched
1,704 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 4957 | 9.64% |
| 2025-10 | 4522 | 8.80% |
| 2025-09 | 4754 | 9.25% |
| 2025-08 | 4419 | 8.60% |
| 2025-07 | 4911 | 9.56% |
| 2025-06 | 4235 | 8.24% |
| 2025-05 | 4948 | 9.63% |
| 2025-04 | 4313 | 8.39% |
| 2025-03 | 4771 | 9.28% |
| 2025-02 | 4005 | 7.79% |
| 2025-01 | 3857 | 7.50% |
| 2024-12 | 1704 | 3.32% |
Active Stores by Launch Year
Currently, 253,664 active stores in Germany are tracked in our database , with the most stores launched in 2025 (49,707 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
49,707 active stores
29,545 active stores
21,075 active stores
17,804 active stores
19,204 active stores
18,058 active stores
11,543 active stores
11,909 active stores
10,983 active stores
5,350 active stores
4,500 active stores
4,772 active stores
8,991 active stores
4,184 active stores
4,035 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 49707 | 19.60% |
| 2024 | 29545 | 11.65% |
| 2023 | 21075 | 8.31% |
| 2022 | 17804 | 7.02% |
| 2021 | 19204 | 7.57% |
| 2020 | 18058 | 7.12% |
| 2019 | 11543 | 4.55% |
| 2018 | 11909 | 4.69% |
| 2017 | 10983 | 4.33% |
| 2016 | 5350 | 2.11% |
| 2015 | 4500 | 1.77% |
| 2014 | 4772 | 1.88% |
| 2013 | 8991 | 3.54% |
| 2012 | 4184 | 1.65% |
| 2011 | 4035 | 1.59% |
| 2010 | 3756 | 1.48% |
| 2009 | 3792 | 1.49% |
| 2008 | 3252 | 1.28% |
| 2007 | 2740 | 1.08% |
| 2006 | 1772 | 0.70% |
| 2005 | 1534 | 0.60% |
| 2004 | 2627 | 1.04% |
| 2003 | 2204 | 0.87% |
| 2002 | 2113 | 0.83% |
| 2001 | 3702 | 1.46% |
| 2000 | 1941 | 0.77% |
| 1999 | 1385 | 0.55% |
| 1998 | 763 | 0.30% |
| 1997 | 212 | 0.08% |
| 1996 | 192 | 0.08% |
| 1995 | 19 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Germany's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Clothing & Accessories
WooCommerce — Electronics & Technology
Shopify — Health & Beauty
WooCommerce — Gifts & Special Occasions
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 257.1k | 100.00% |
| Emails | 160.2k | 62.32% |
| Phones | 101.0k | 39.26% |
| Ecommerce platform | 257.1k | 100.00% |
| Couriers | 79.2k | 30.81% |
| Payment Providers | 113.7k | 44.20% |
| Categories | 191.6k | 74.51% |
| Social Media | 140.6k | 54.67% |
Starter Package
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Maximize Your ROI
Use our detailed Germany E-commerce Database to:
Gain actionable insights into 257.1k physical stores in Germany.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Germany online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Germany E-commerce Database?
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Our database covers over 257.1k Germany physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.8% among stores with at least one detectable social profile (115,235 stores) , followed by Facebook (29.3%) and YouTube (11.0%) .
Base: 140,568 stores with any detectable social profile (54.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
115,235 stores
99,946 stores
37,616 stores
26,937 stores
18,212 stores
14,807 stores
12,277 stores
7,808 stores
5,036 stores
2,670 stores
Visual Distribution