Amazon Payments Payment Provider Usage Database

Explore 16.5k e-commerce stores accepting Amazon Payments. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 38.9% of stores with physical delivery (6,307 stores) , followed by WooCommerce (22.9%) and Custom (13.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.9%

6,307 stores

3,716 stores

Custom 13.7%

2,220 stores

1,392 stores

944 stores

383 stores

301 stores

174 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon Payments
Platform Stores with Physical Delivery Percentage
Shopify 6307 38.92%
WooCommerce 3716 22.93%
Custom 2220 13.70%
JTL Shop 1392 8.59%
Shopware 944 5.83%
Wix eCommerce 383 2.36%
Magento 301 1.86%
plentymarkets, plentyShop LTS 237 1.46%
PrestaShop 174 1.07%
plentyShop LTS, plentymarkets 163 1.01%
ePages 153 0.94%
Gambio 67 0.41%
xtCommerce 54 0.33%
BigCommerce 48 0.30%
OXID eShop Enterprise Edition 46 0.28%

All Stores Distribution

Shopify holds 37.3% share of all Amazon Payments e-commerce stores (8,139) , with WooCommerce at 25.9% and Custom at 10.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.3%

8,139 stores

5,660 stores

Custom 10.2%

2,220 stores

1,873 stores

1,602 stores

692 stores

378 stores

202 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Amazon Payments
Platform Total Stores Percentage
Shopify 8139 37.28%
WooCommerce 5660 25.92%
Custom 2220 10.17%
JTL Shop 1873 8.58%
Shopware 1602 7.34%
Wix eCommerce 692 3.17%
Magento 378 1.73%
plentymarkets, plentyShop LTS 305 1.40%
PrestaShop 202 0.93%
plentyShop LTS, plentymarkets 252 1.15%
ePages 254 1.16%
Gambio 86 0.39%
xtCommerce 63 0.29%
BigCommerce 50 0.23%
OXID eShop Enterprise Edition 59 0.27%

Categories Distribution

Clothing & Accessories leads with 17.9% of all stores (2,432 stores) , followed by Health & Beauty (14.5%) and Home & Garden (10.8%) .

Top 10 Categories

Clothing & Accessories 17.9%

2,432 stores

Health & Beauty 14.5%

1,970 stores

Home & Garden 10.8%

1,468 stores

Food & Beverages 9.5%

1,289 stores

Electronics & Technology 7.2%

979 stores

Furniture & Home Decor 6.2%

834 stores

Sporting Goods & Outdoor Gear 5.5%

746 stores

Vehicles & Parts 5.5%

740 stores

Tools & Hardware 5.0%

676 stores

Jewelry & Watches 4.8%

653 stores

Visual Distribution

Distribution of top 10 Amazon Payments store categories (November 2025)
Distribution of categories in Amazon Payments e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2432 17.94%
Health & Beauty 1970 14.54%
Home & Garden 1468 10.83%
Food & Beverages 1289 9.51%
Electronics & Technology 979 7.22%
Furniture & Home Decor 834 6.15%
Sporting Goods & Outdoor Gear 746 5.50%
Vehicles & Parts 740 5.46%
Tools & Hardware 676 4.99%
Jewelry & Watches 653 4.82%
Pets & Pet Supplies 529 3.90%
Arts & Entertainment 358 2.64%
Gifts & Special Occasions 328 2.42%
Toys & Games 304 2.24%
Business & Industrial 247 1.82%

Shipping Carriers Distribution

DHL leads with 35.0% among AI-verified physical stores (8,462 stores) , followed by DPD (13.9%) and Deutsche Post (11.8%) .

Base: 13,942 AI-verified physical stores with detectable shipping carriers (59.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 35.0%

8,462 stores

DPD 13.9%

3,349 stores

2,840 stores

UPS 11.2%

2,707 stores

GLS 8.9%

2,150 stores

1,570 stores

FedEx 3.3%

808 stores

USPS 2.8%

681 stores

471 stores

335 stores

Visual Distribution

Distribution of top 10 Amazon Payments shipping carriers (November 2025)
Distribution of shipping carriers in Amazon Payments e-commerce stores
Shipping Carrier Store Count Market Share
DHL 8462 35.04%
DPD 3349 13.87%
Deutsche Post 2840 11.76%
UPS 2707 11.21%
GLS 2150 8.90%
Hermes 1570 6.50%
FedEx 808 3.35%
USPS 681 2.82%
Osterreichische Post 471 1.95%
Schenker 335 1.39%
TNT 306 1.27%
Royal Mail 139 0.58%
PostNL 133 0.55%
Poste Italiane 110 0.46%
BRT 88 0.36%

Store Launch Timeline

Over the past 12 months, 2,553 new stores were launched in Amazon Payments , with the highest activity in 2025-10 (230 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.0%

230 stores launched

2025-09 11.4%

290 stores launched

2025-08 9.2%

236 stores launched

2025-07 8.7%

221 stores launched

2025-06 8.7%

221 stores launched

2025-05 8.6%

219 stores launched

2025-04 8.7%

221 stores launched

2025-03 8.5%

216 stores launched

2025-02 8.0%

204 stores launched

2025-01 7.7%

196 stores launched

2024-12 6.9%

177 stores launched

2024-11 4.8%

122 stores launched

Monthly Trend

Monthly store launches in Amazon Payments (November 2025)
Monthly store launches in Amazon Payments over the past 12 months
Month Stores Launched Percentage
2025-10 230 9.01%
2025-09 290 11.36%
2025-08 236 9.24%
2025-07 221 8.66%
2025-06 221 8.66%
2025-05 219 8.58%
2025-04 221 8.66%
2025-03 216 8.46%
2025-02 204 7.99%
2025-01 196 7.68%
2024-12 177 6.93%
2024-11 122 4.78%

Active Stores by Launch Year

Currently, 16,444 active stores in Amazon Payments are tracked in our database , with the most stores launched in 2025 (2,257 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.7%

2,257 active stores

2024 11.1%

1,828 active stores

2023 7.8%

1,276 active stores

2022 6.2%

1,023 active stores

2021 9.5%

1,567 active stores

2020 6.9%

1,139 active stores

2019 4.4%

727 active stores

2018 4.2%

698 active stores

2017 4.7%

776 active stores

2016 2.6%

431 active stores

2015 2.1%

351 active stores

2014 2.5%

405 active stores

2013 3.7%

601 active stores

2012 2.1%

345 active stores

2011 2.1%

340 active stores

Distribution by Launch Year

Active stores in Amazon Payments by original launch year (November 2025)
Active stores in Amazon Payments by launch year
Launch Year Active Stores Percentage
2025 2257 13.73%
2024 1828 11.12%
2023 1276 7.76%
2022 1023 6.22%
2021 1567 9.53%
2020 1139 6.93%
2019 727 4.42%
2018 698 4.24%
2017 776 4.72%
2016 431 2.62%
2015 351 2.13%
2014 405 2.46%
2013 601 3.65%
2012 345 2.10%
2011 340 2.07%
2010 318 1.93%
2009 303 1.84%
2008 268 1.63%
2007 255 1.55%
2006 169 1.03%
2005 144 0.88%
2004 227 1.38%
2003 171 1.04%
2002 173 1.05%
2001 281 1.71%
2000 143 0.87%
1999 112 0.68%
1998 64 0.39%
1997 30 0.18%
1996 16 0.10%
1995 6 0.04%

Social Media Usage

Instagram leads with 31.2% among stores with at least one detectable social profile (8,883 stores) , followed by Facebook (28.7%) and YouTube (12.6%) .

Base: 14,466 stores with any detectable social profile (61.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.2%

8,883 stores

Facebook 28.7%

8,172 stores

YouTube 12.6%

3,600 stores

TikTok 7.5%

2,127 stores

Twitter 5.7%

1,637 stores

Pinterest 4.9%

1,394 stores

LinkedIn 3.3%

947 stores

X 2.5%

714 stores

Vimeo 1.9%

536 stores

WhatsApp 1.7%

488 stores

Visual Distribution

Distribution of social media platforms in Amazon Payments (November 2025)
Distribution of social media platforms in Amazon Payments e-commerce stores
Social Platform Store Count Market Share
Instagram 8883 31.17%
Facebook 8172 28.68%
YouTube 3600 12.63%
TikTok 2127 7.46%
Twitter 1637 5.74%
Pinterest 1394 4.89%
LinkedIn 947 3.32%
X 714 2.51%
Vimeo 536 1.88%
WhatsApp 488 1.71%

Geographic Distribution

Germany leads with 74.9% (10,929 AI-verified stores) , followed by United States (7.8%) and Austria (6.5%) .

Base: 14,584 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 74.9%

10,929 AI-verified stores

1,144 AI-verified stores

948 AI-verified stores

280 AI-verified stores

Italy 1.9%

271 AI-verified stores

192 AI-verified stores

174 AI-verified stores

120 AI-verified stores

Spain 0.7%

99 AI-verified stores

94 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Payments (November 2025)
Geographic distribution of stores using Amazon Payments
Country AI-Verified Store Count Market Share
Germany 10929 74.94%
United States 1144 7.84%
Austria 948 6.50%
United Kingdom 280 1.92%
Italy 271 1.86%
Switzerland 192 1.32%
France 174 1.19%
Netherlands 120 0.82%
Spain 99 0.68%
Ireland 94 0.64%
Poland 60 0.41%
Belgium 43 0.29%
Canada 39 0.27%
India 38 0.26%
Denmark 36 0.25%
Sweden 31 0.21%
Finland 23 0.16%
Czechia 22 0.15%
Hong Kong 21 0.14%
Portugal 20 0.14%

Dataset Coverage

Field Rows count Coverage
Website 23.5k 100.00%
Emails 20.5k 87.39%
Phones 11.6k 49.38%
Ecommerce platform 22.3k 95.03%
Couriers 13.9k 59.38%
Payment Providers 23.5k 100.00%
Categories 17.9k 76.29%
Social Media 14.5k 61.61%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Amazon Payments E-commerce Database?

Our database covers over 16.5k Amazon Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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