Amazon Payments Payment Provider Usage Database

Explore 16.5k e-commerce stores accepting Amazon Payments. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 40.8% of stores with physical delivery (6,595 stores) , followed by WooCommerce (22.4%) and Custom (13.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 40.8%

6,595 stores

3,620 stores

Custom 13.1%

2,108 stores

1,260 stores

912 stores

387 stores

310 stores

191 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon Payments
Platform Stores with Physical Delivery Percentage
Shopify 6595 40.85%
WooCommerce 3620 22.42%
Custom 2108 13.06%
JTL Shop 1260 7.80%
Shopware 912 5.65%
Wix eCommerce 387 2.40%
Magento 310 1.92%
plentyShop LTS, plentymarkets 207 1.28%
PrestaShop 191 1.18%
plentymarkets, plentyShop LTS 182 1.13%
ePages 147 0.91%
Gambio 70 0.43%
xtCommerce 58 0.36%
BigCommerce 50 0.31%
OXID eShop Enterprise Edition 48 0.30%

All Stores Distribution

Shopify holds 37.8% share of all Amazon Payments e-commerce stores (8,409) , with WooCommerce at 26.4% and Custom at 9.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.8%

8,409 stores

5,873 stores

2,108 stores

1,905 stores

1,581 stores

714 stores

395 stores

215 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Amazon Payments
Platform Total Stores Percentage
Shopify 8409 37.78%
WooCommerce 5873 26.39%
Custom 2108 9.47%
JTL Shop 1905 8.56%
Shopware 1581 7.10%
Wix eCommerce 714 3.21%
Magento 395 1.77%
plentyShop LTS, plentymarkets 282 1.27%
PrestaShop 215 0.97%
plentymarkets, plentyShop LTS 256 1.15%
ePages 247 1.11%
Gambio 91 0.41%
xtCommerce 69 0.31%
BigCommerce 51 0.23%
OXID eShop Enterprise Edition 60 0.27%

Categories Distribution

Clothing & Accessories leads with 18.4% of all stores (2,418 stores) , followed by Health & Beauty (14.8%) and Home & Garden (10.5%) .

Top 10 Categories

Clothing & Accessories 18.4%

2,418 stores

Health & Beauty 14.8%

1,952 stores

Home & Garden 10.5%

1,386 stores

Food & Beverages 9.3%

1,227 stores

Electronics & Technology 7.1%

935 stores

Furniture & Home Decor 6.2%

821 stores

Sporting Goods & Outdoor Gear 5.7%

749 stores

Vehicles & Parts 5.5%

726 stores

Jewelry & Watches 4.8%

638 stores

Tools & Hardware 4.7%

623 stores

Visual Distribution

Distribution of top 10 Amazon Payments store categories (December 2025)
Distribution of categories in Amazon Payments e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2418 18.36%
Health & Beauty 1952 14.82%
Home & Garden 1386 10.52%
Food & Beverages 1227 9.32%
Electronics & Technology 935 7.10%
Furniture & Home Decor 821 6.23%
Sporting Goods & Outdoor Gear 749 5.69%
Vehicles & Parts 726 5.51%
Jewelry & Watches 638 4.84%
Tools & Hardware 623 4.73%
Pets & Pet Supplies 524 3.98%
Gifts & Special Occasions 332 2.52%
Arts & Entertainment 304 2.31%
Toys & Games 294 2.23%
Business & Industrial 241 1.83%

Shipping Carriers Distribution

DHL leads with 34.9% among AI-verified physical stores (8,427 stores) , followed by DPD (13.8%) and Deutsche Post (11.7%) .

Base: 14,222 AI-verified physical stores with detectable shipping carriers (59.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 34.9%

8,427 stores

DPD 13.8%

3,336 stores

2,829 stores

UPS 11.3%

2,722 stores

GLS 8.9%

2,138 stores

1,565 stores

FedEx 3.5%

839 stores

USPS 3.0%

712 stores

477 stores

315 stores

Visual Distribution

Distribution of top 10 Amazon Payments shipping carriers (December 2025)
Distribution of shipping carriers in Amazon Payments e-commerce stores
Shipping Carrier Store Count Market Share
DHL 8427 34.92%
DPD 3336 13.82%
Deutsche Post 2829 11.72%
UPS 2722 11.28%
GLS 2138 8.86%
Hermes 1565 6.49%
FedEx 839 3.48%
USPS 712 2.95%
Osterreichische Post 477 1.98%
Schenker 315 1.31%
TNT 298 1.23%
Royal Mail 139 0.58%
PostNL 127 0.53%
Poste Italiane 116 0.48%
BRT 91 0.38%

Store Launch Timeline

Over the past 12 months, 2,523 new stores were launched in Amazon Payments , with the highest activity in 2025-11 (258 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.2%

258 stores launched

2025-10 8.6%

216 stores launched

2025-09 10.1%

255 stores launched

2025-08 9.0%

226 stores launched

2025-07 8.7%

219 stores launched

2025-06 8.6%

217 stores launched

2025-05 8.3%

210 stores launched

2025-04 8.7%

220 stores launched

2025-03 8.3%

210 stores launched

2025-02 7.6%

193 stores launched

2025-01 8.2%

207 stores launched

2024-12 3.6%

92 stores launched

Monthly Trend

Monthly store launches in Amazon Payments (December 2025)
Monthly store launches in Amazon Payments over the past 12 months
Month Stores Launched Percentage
2025-11 258 10.23%
2025-10 216 8.56%
2025-09 255 10.11%
2025-08 226 8.96%
2025-07 219 8.68%
2025-06 217 8.60%
2025-05 210 8.32%
2025-04 220 8.72%
2025-03 210 8.32%
2025-02 193 7.65%
2025-01 207 8.20%
2024-12 92 3.65%

Active Stores by Launch Year

Currently, 16,426 active stores in Amazon Payments are tracked in our database , with the most stores launched in 2025 (2,436 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.8%

2,436 active stores

2024 10.8%

1,775 active stores

2023 8.0%

1,322 active stores

2022 6.0%

993 active stores

2021 9.5%

1,554 active stores

2020 6.9%

1,131 active stores

2019 4.4%

719 active stores

2018 4.2%

682 active stores

2017 4.7%

770 active stores

2016 2.5%

415 active stores

2015 2.1%

345 active stores

2014 2.4%

400 active stores

2013 3.6%

594 active stores

2012 2.1%

341 active stores

2011 2.0%

334 active stores

Distribution by Launch Year

Active stores in Amazon Payments by original launch year (December 2025)
Active stores in Amazon Payments by launch year
Launch Year Active Stores Percentage
2025 2436 14.83%
2024 1775 10.81%
2023 1322 8.05%
2022 993 6.05%
2021 1554 9.46%
2020 1131 6.89%
2019 719 4.38%
2018 682 4.15%
2017 770 4.69%
2016 415 2.53%
2015 345 2.10%
2014 400 2.44%
2013 594 3.62%
2012 341 2.08%
2011 334 2.03%
2010 306 1.86%
2009 302 1.84%
2008 251 1.53%
2007 248 1.51%
2006 163 0.99%
2005 141 0.86%
2004 216 1.31%
2003 174 1.06%
2002 163 0.99%
2001 280 1.70%
2000 139 0.85%
1999 118 0.72%
1998 61 0.37%
1997 30 0.18%
1996 17 0.10%
1995 6 0.04%

Social Media Usage

Instagram leads with 31.3% among stores with at least one detectable social profile (9,101 stores) , followed by Facebook (28.9%) and YouTube (12.7%) .

Base: 15,140 stores with any detectable social profile (63.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.3%

9,101 stores

Facebook 28.9%

8,395 stores

YouTube 12.7%

3,679 stores

TikTok 7.6%

2,218 stores

Twitter 5.9%

1,711 stores

Pinterest 5.2%

1,518 stores

LinkedIn 3.5%

1,013 stores

Vimeo 1.7%

507 stores

WhatsApp 1.6%

464 stores

X 1.5%

444 stores

Visual Distribution

Distribution of social media platforms in Amazon Payments (December 2025)
Distribution of social media platforms in Amazon Payments e-commerce stores
Social Platform Store Count Market Share
Instagram 9101 31.33%
Facebook 8395 28.90%
YouTube 3679 12.66%
TikTok 2218 7.64%
Twitter 1711 5.89%
Pinterest 1518 5.23%
LinkedIn 1013 3.49%
Vimeo 507 1.75%
WhatsApp 464 1.60%
X 444 1.53%

Geographic Distribution

Germany leads with 74.6% (10,839 AI-verified stores) , followed by United States (8.1%) and Austria (6.4%) .

Base: 14,533 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 74.6%

10,839 AI-verified stores

1,178 AI-verified stores

930 AI-verified stores

293 AI-verified stores

Italy 1.9%

280 AI-verified stores

194 AI-verified stores

174 AI-verified stores

125 AI-verified stores

Spain 0.8%

110 AI-verified stores

89 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Payments (December 2025)
Geographic distribution of stores using Amazon Payments
Country AI-Verified Store Count Market Share
Germany 10839 74.58%
United States 1178 8.11%
Austria 930 6.40%
United Kingdom 293 2.02%
Italy 280 1.93%
Switzerland 194 1.33%
France 174 1.20%
Netherlands 125 0.86%
Spain 110 0.76%
Ireland 89 0.61%
Poland 56 0.39%
Canada 39 0.27%
Belgium 39 0.27%
Denmark 38 0.26%
Sweden 32 0.22%
India 31 0.21%
Czechia 24 0.17%
Finland 22 0.15%
Hong Kong 21 0.14%
Portugal 19 0.13%

Dataset Coverage

Field Rows count Coverage
Website 23.9k 100.00%
Emails 20.9k 87.39%
Phones 11.7k 48.71%
Ecommerce platform 22.8k 95.06%
Couriers 14.2k 59.39%
Payment Providers 23.9k 100.00%
Categories 17.7k 74.06%
Social Media 15.1k 63.23%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Amazon Payments E-commerce Database to:

Gain actionable insights into 16.5k physical stores in Amazon Payments.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Amazon Payments online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Amazon Payments E-commerce Database?

Our database covers over 16.5k Amazon Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy