Amazon Payments Payment Provider Usage Database

Explore 16.5k e-commerce stores accepting Amazon Payments. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 38.8% of stores with physical delivery (6,317 stores) , followed by WooCommerce (22.9%) and Custom (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.8%

6,317 stores

3,731 stores

Custom 13.9%

2,259 stores

1,392 stores

946 stores

386 stores

299 stores

168 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon Payments
Platform Stores with Physical Delivery Percentage
Shopify 6317 38.84%
WooCommerce 3731 22.94%
Custom 2259 13.89%
JTL Shop 1392 8.56%
Shopware 946 5.82%
Wix eCommerce 386 2.37%
Magento 299 1.84%
plentymarkets, plentyShop LTS 235 1.44%
PrestaShop 168 1.03%
plentyShop LTS, plentymarkets 165 1.01%
ePages 153 0.94%
Gambio 66 0.41%
xtCommerce 54 0.33%
BigCommerce 48 0.30%
OXID eShop Enterprise Edition 46 0.28%

All Stores Distribution

Shopify holds 37.2% share of all Amazon Payments e-commerce stores (8,148) , with WooCommerce at 25.9% and Custom at 10.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.2%

8,148 stores

5,678 stores

Custom 10.3%

2,259 stores

1,874 stores

1,606 stores

696 stores

377 stores

196 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Amazon Payments
Platform Total Stores Percentage
Shopify 8148 37.20%
WooCommerce 5678 25.93%
Custom 2259 10.31%
JTL Shop 1874 8.56%
Shopware 1606 7.33%
Wix eCommerce 696 3.18%
Magento 377 1.72%
plentymarkets, plentyShop LTS 303 1.38%
PrestaShop 196 0.89%
plentyShop LTS, plentymarkets 253 1.16%
ePages 254 1.16%
Gambio 85 0.39%
xtCommerce 63 0.29%
BigCommerce 50 0.23%
OXID eShop Enterprise Edition 59 0.27%

Categories Distribution

Clothing & Accessories leads with 17.9% of all stores (2,436 stores) , followed by Health & Beauty (14.5%) and Home & Garden (10.8%) .

Top 10 Categories

Clothing & Accessories 17.9%

2,436 stores

Health & Beauty 14.5%

1,977 stores

Home & Garden 10.8%

1,471 stores

Food & Beverages 9.5%

1,295 stores

Electronics & Technology 7.2%

985 stores

Furniture & Home Decor 6.1%

834 stores

Sporting Goods & Outdoor Gear 5.5%

749 stores

Vehicles & Parts 5.5%

744 stores

Tools & Hardware 5.0%

678 stores

Jewelry & Watches 4.8%

655 stores

Visual Distribution

Distribution of top 10 Amazon Payments store categories (November 2025)
Distribution of categories in Amazon Payments e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2436 17.93%
Health & Beauty 1977 14.55%
Home & Garden 1471 10.82%
Food & Beverages 1295 9.53%
Electronics & Technology 985 7.25%
Furniture & Home Decor 834 6.14%
Sporting Goods & Outdoor Gear 749 5.51%
Vehicles & Parts 744 5.48%
Tools & Hardware 678 4.99%
Jewelry & Watches 655 4.82%
Pets & Pet Supplies 529 3.89%
Arts & Entertainment 358 2.63%
Gifts & Special Occasions 326 2.40%
Toys & Games 304 2.24%
Business & Industrial 248 1.83%

Shipping Carriers Distribution

DHL leads with 35.1% among AI-verified physical stores (8,473 stores) , followed by DPD (13.9%) and Deutsche Post (11.7%) .

Base: 13,960 AI-verified physical stores with detectable shipping carriers (59.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 35.1%

8,473 stores

DPD 13.9%

3,351 stores

2,838 stores

UPS 11.2%

2,712 stores

GLS 8.9%

2,149 stores

1,570 stores

FedEx 3.4%

811 stores

USPS 2.8%

684 stores

471 stores

335 stores

Visual Distribution

Distribution of top 10 Amazon Payments shipping carriers (November 2025)
Distribution of shipping carriers in Amazon Payments e-commerce stores
Shipping Carrier Store Count Market Share
DHL 8473 35.06%
DPD 3351 13.86%
Deutsche Post 2838 11.74%
UPS 2712 11.22%
GLS 2149 8.89%
Hermes 1570 6.50%
FedEx 811 3.36%
USPS 684 2.83%
Osterreichische Post 471 1.95%
Schenker 335 1.39%
TNT 306 1.27%
Royal Mail 139 0.58%
PostNL 133 0.55%
Poste Italiane 110 0.46%
BRT 88 0.36%

Store Launch Timeline

Over the past 12 months, 2,597 new stores were launched in Amazon Payments , with the highest activity in 2025-10 (230 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.9%

230 stores launched

2025-09 11.2%

291 stores launched

2025-08 9.1%

236 stores launched

2025-07 8.6%

224 stores launched

2025-06 8.5%

221 stores launched

2025-05 8.4%

219 stores launched

2025-04 8.5%

221 stores launched

2025-03 8.4%

219 stores launched

2025-02 7.9%

204 stores launched

2025-01 7.6%

198 stores launched

2024-12 6.8%

177 stores launched

2024-11 6.0%

157 stores launched

Monthly Trend

Monthly store launches in Amazon Payments (November 2025)
Monthly store launches in Amazon Payments over the past 12 months
Month Stores Launched Percentage
2025-10 230 8.86%
2025-09 291 11.21%
2025-08 236 9.09%
2025-07 224 8.63%
2025-06 221 8.51%
2025-05 219 8.43%
2025-04 221 8.51%
2025-03 219 8.43%
2025-02 204 7.86%
2025-01 198 7.62%
2024-12 177 6.82%
2024-11 157 6.05%

Active Stores by Launch Year

Currently, 16,496 active stores in Amazon Payments are tracked in our database , with the most stores launched in 2025 (2,266 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.7%

2,266 active stores

2024 11.3%

1,858 active stores

2023 7.8%

1,279 active stores

2022 6.2%

1,024 active stores

2021 9.5%

1,570 active stores

2020 6.9%

1,143 active stores

2019 4.4%

729 active stores

2018 4.2%

697 active stores

2017 4.7%

776 active stores

2016 2.6%

432 active stores

2015 2.1%

351 active stores

2014 2.5%

406 active stores

2013 3.6%

601 active stores

2012 2.1%

345 active stores

2011 2.1%

340 active stores

Distribution by Launch Year

Active stores in Amazon Payments by original launch year (November 2025)
Active stores in Amazon Payments by launch year
Launch Year Active Stores Percentage
2025 2266 13.74%
2024 1858 11.26%
2023 1279 7.75%
2022 1024 6.21%
2021 1570 9.52%
2020 1143 6.93%
2019 729 4.42%
2018 697 4.23%
2017 776 4.70%
2016 432 2.62%
2015 351 2.13%
2014 406 2.46%
2013 601 3.64%
2012 345 2.09%
2011 340 2.06%
2010 317 1.92%
2009 303 1.84%
2008 268 1.62%
2007 255 1.55%
2006 169 1.02%
2005 144 0.87%
2004 227 1.38%
2003 171 1.04%
2002 173 1.05%
2001 281 1.70%
2000 143 0.87%
1999 112 0.68%
1998 64 0.39%
1997 30 0.18%
1996 16 0.10%
1995 6 0.04%

Social Media Usage

Instagram leads with 31.2% among stores with at least one detectable social profile (8,879 stores) , followed by Facebook (28.7%) and YouTube (12.7%) .

Base: 14,450 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.2%

8,879 stores

Facebook 28.7%

8,165 stores

YouTube 12.7%

3,602 stores

TikTok 7.5%

2,120 stores

Twitter 5.8%

1,638 stores

Pinterest 4.9%

1,381 stores

LinkedIn 3.3%

945 stores

X 2.5%

710 stores

Vimeo 1.8%

526 stores

WhatsApp 1.7%

488 stores

Visual Distribution

Distribution of social media platforms in Amazon Payments (November 2025)
Distribution of social media platforms in Amazon Payments e-commerce stores
Social Platform Store Count Market Share
Instagram 8879 31.20%
Facebook 8165 28.70%
YouTube 3602 12.66%
TikTok 2120 7.45%
Twitter 1638 5.76%
Pinterest 1381 4.85%
LinkedIn 945 3.32%
X 710 2.50%
Vimeo 526 1.85%
WhatsApp 488 1.72%

Geographic Distribution

Germany leads with 74.9% (10,939 AI-verified stores) , followed by United States (7.9%) and Austria (6.5%) .

Base: 14,605 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 74.9%

10,939 AI-verified stores

1,148 AI-verified stores

948 AI-verified stores

280 AI-verified stores

Italy 1.9%

273 AI-verified stores

192 AI-verified stores

172 AI-verified stores

121 AI-verified stores

Spain 0.7%

99 AI-verified stores

94 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Payments (November 2025)
Geographic distribution of stores using Amazon Payments
Country AI-Verified Store Count Market Share
Germany 10939 74.90%
United States 1148 7.86%
Austria 948 6.49%
United Kingdom 280 1.92%
Italy 273 1.87%
Switzerland 192 1.31%
France 172 1.18%
Netherlands 121 0.83%
Spain 99 0.68%
Ireland 94 0.64%
Poland 60 0.41%
Belgium 43 0.29%
Canada 40 0.27%
India 38 0.26%
Denmark 37 0.25%
Sweden 31 0.21%
Finland 24 0.16%
Czechia 23 0.16%
Hong Kong 23 0.16%
Portugal 20 0.14%

Dataset Coverage

Field Rows count Coverage
Website 23.5k 100.00%
Emails 20.6k 87.33%
Phones 11.6k 49.28%
Ecommerce platform 22.4k 95.05%
Couriers 14.0k 59.31%
Payment Providers 23.5k 100.00%
Categories 18.0k 76.29%
Social Media 14.5k 61.39%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Amazon Payments E-commerce Database to:

Gain actionable insights into 16.5k physical stores in Amazon Payments.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Amazon Payments online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Amazon Payments E-commerce Database?

Our database covers over 16.5k Amazon Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy