Amazon Payments Payment Provider Usage Database

Explore 22.0k e-commerce stores accepting Amazon Payments. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 38.5% of stores with physical delivery (8,297 stores) , followed by WooCommerce (22.3%) and Custom (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.5%

8,297 stores

4,810 stores

Custom 13.9%

2,990 stores

1,889 stores

1,481 stores

477 stores

379 stores

246 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Amazon Payments
Platform Stores with Physical Delivery Percentage
Shopify 8297 38.47%
WooCommerce 4810 22.30%
Custom 2990 13.87%
JTL Shop 1889 8.76%
Shopware 1481 6.87%
Wix eCommerce 477 2.21%
Magento 379 1.76%
plentyShop LTS, plentymarkets 259 1.20%
plentymarkets, plentyShop LTS 255 1.18%
ePages 246 1.14%
PrestaShop 210 0.97%
Gambio 91 0.42%
xtCommerce 69 0.32%
OXID eShop Enterprise Edition 60 0.28%
BigCommerce 52 0.24%

All Stores Distribution

Shopify holds 36.4% share of all Amazon Payments e-commerce stores (8,375) , with WooCommerce at 25.5% and Custom at 13.0% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 36.4%

8,375 stores

5,876 stores

Custom 13.0%

2,990 stores

1,893 stores

1,536 stores

706 stores

392 stores

247 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Amazon Payments
Platform Total Stores Percentage
Shopify 8375 36.38%
WooCommerce 5876 25.52%
Custom 2990 12.99%
JTL Shop 1893 8.22%
Shopware 1536 6.67%
Wix eCommerce 706 3.07%
Magento 392 1.70%
plentyShop LTS, plentymarkets 264 1.15%
plentymarkets, plentyShop LTS 261 1.13%
ePages 247 1.07%
PrestaShop 211 0.92%
Gambio 91 0.40%
xtCommerce 69 0.30%
OXID eShop Enterprise Edition 60 0.26%
BigCommerce 52 0.23%

Categories Distribution

Clothing & Accessories leads with 16.2% of all stores (2,625 stores) , followed by Health & Beauty (15.7%) and Home & Garden (10.8%) .

Top 10 Categories

Clothing & Accessories 16.2%

2,625 stores

Health & Beauty 15.7%

2,533 stores

Home & Garden 10.8%

1,748 stores

Food & Beverages 9.9%

1,598 stores

Electronics & Technology 7.2%

1,156 stores

Furniture & Home Decor 6.3%

1,014 stores

Sporting Goods & Outdoor Gear 5.2%

845 stores

Vehicles & Parts 5.0%

801 stores

Tools & Hardware 4.7%

760 stores

Jewelry & Watches 4.7%

758 stores

Visual Distribution

Distribution of top 10 Amazon Payments store categories (January 2026)
Distribution of categories in Amazon Payments e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2625 16.25%
Health & Beauty 2533 15.68%
Home & Garden 1748 10.82%
Food & Beverages 1598 9.89%
Electronics & Technology 1156 7.16%
Furniture & Home Decor 1014 6.28%
Sporting Goods & Outdoor Gear 845 5.23%
Vehicles & Parts 801 4.96%
Tools & Hardware 760 4.70%
Jewelry & Watches 758 4.69%
Pets & Pet Supplies 608 3.76%
Gifts & Special Occasions 514 3.18%
Arts & Entertainment 476 2.95%
Business & Industrial 366 2.27%
Toys & Games 352 2.18%

Shipping Carriers Distribution

DHL leads with 35.6% among AI-verified physical stores (11,248 stores) , followed by DPD (14.1%) and Deutsche Post (12.0%) .

Base: 14,365 AI-verified physical stores with detectable shipping carriers (59.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 35.6%

11,248 stores

DPD 14.1%

4,448 stores

3,800 stores

UPS 10.9%

3,446 stores

GLS 9.0%

2,831 stores

2,129 stores

FedEx 3.2%

1,020 stores

USPS 2.3%

720 stores

598 stores

448 stores

Visual Distribution

Distribution of top 10 Amazon Payments shipping carriers (January 2026)
Distribution of shipping carriers in Amazon Payments e-commerce stores
Shipping Carrier Store Count Market Share
DHL 11248 35.58%
DPD 4448 14.07%
Deutsche Post 3800 12.02%
UPS 3446 10.90%
GLS 2831 8.96%
Hermes 2129 6.74%
FedEx 1020 3.23%
USPS 720 2.28%
Osterreichische Post 598 1.89%
Schenker 448 1.42%
TNT 387 1.22%
PostNL 158 0.50%
Royal Mail 144 0.46%
Poste Italiane 129 0.41%
BRT 104 0.33%

Store Launch Timeline

Over the past 12 months, 3,212 new stores were launched in Amazon Payments , with the highest activity in 2025-12 (314 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.8%

314 stores launched

2025-11 9.3%

300 stores launched

2025-10 9.3%

299 stores launched

2025-09 10.6%

339 stores launched

2025-08 8.5%

273 stores launched

2025-07 8.8%

282 stores launched

2025-06 8.5%

273 stores launched

2025-05 8.3%

266 stores launched

2025-04 8.3%

266 stores launched

2025-03 8.3%

266 stores launched

2025-02 7.6%

243 stores launched

2025-01 2.8%

91 stores launched

Monthly Trend

Monthly store launches in Amazon Payments (January 2026)
Monthly store launches in Amazon Payments over the past 12 months
Month Stores Launched Percentage
2025-12 314 9.78%
2025-11 300 9.34%
2025-10 299 9.31%
2025-09 339 10.55%
2025-08 273 8.50%
2025-07 282 8.78%
2025-06 273 8.50%
2025-05 266 8.28%
2025-04 266 8.28%
2025-03 266 8.28%
2025-02 243 7.57%
2025-01 91 2.83%

Active Stores by Launch Year

Currently, 21,901 active stores in Amazon Payments are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 15.4%

3,370 active stores

2024 10.3%

2,263 active stores

2023 7.9%

1,741 active stores

2022 6.3%

1,381 active stores

2021 9.2%

2,017 active stores

2020 7.0%

1,533 active stores

2019 4.3%

952 active stores

2018 4.3%

932 active stores

2017 4.7%

1,040 active stores

2016 2.4%

528 active stores

2015 2.1%

461 active stores

2014 2.3%

512 active stores

2013 3.6%

795 active stores

2012 2.0%

445 active stores

Distribution by Launch Year

Active stores in Amazon Payments by original launch year (January 2026)
Active stores in Amazon Payments by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 3370 15.39%
2024 2263 10.33%
2023 1741 7.95%
2022 1381 6.31%
2021 2017 9.21%
2020 1533 7.00%
2019 952 4.35%
2018 932 4.26%
2017 1040 4.75%
2016 528 2.41%
2015 461 2.10%
2014 512 2.34%
2013 795 3.63%
2012 445 2.03%
2011 428 1.95%
2010 412 1.88%
2009 416 1.90%
2008 360 1.64%
2007 328 1.50%
2006 206 0.94%
2005 174 0.79%
2004 268 1.22%
2003 237 1.08%
2002 221 1.01%
2001 389 1.78%
2000 192 0.88%
1999 163 0.74%
1998 76 0.35%
1997 36 0.16%
1996 18 0.08%
1995 6 0.03%

Social Media Usage

Instagram leads with 31.4% among stores with at least one detectable social profile (11,743 stores) , followed by Facebook (28.9%) and YouTube (12.8%) .

Base: 15,170 stores with any detectable social profile (62.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.4%

11,743 stores

Facebook 28.9%

10,821 stores

YouTube 12.8%

4,792 stores

TikTok 7.4%

2,781 stores

Twitter 5.5%

2,049 stores

Pinterest 5.0%

1,861 stores

LinkedIn 3.6%

1,330 stores

Vimeo 2.1%

800 stores

WhatsApp 1.8%

657 stores

X 1.5%

550 stores

Visual Distribution

Distribution of social media platforms in Amazon Payments (January 2026)
Distribution of social media platforms in Amazon Payments e-commerce stores
Social Platform Store Count Market Share
Instagram 11743 31.41%
Facebook 10821 28.95%
YouTube 4792 12.82%
TikTok 2781 7.44%
Twitter 2049 5.48%
Pinterest 1861 4.98%
LinkedIn 1330 3.56%
Vimeo 800 2.14%
WhatsApp 657 1.76%
X 550 1.47%

Geographic Distribution

Germany leads with 78.2% (15,407 AI-verified stores) , followed by Austria (6.8%) and United States (6.3%) .

Base: 19,705 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 78.2%

15,407 AI-verified stores

1,337 AI-verified stores

1,250 AI-verified stores

303 AI-verified stores

Italy 1.5%

287 AI-verified stores

257 AI-verified stores

171 AI-verified stores

125 AI-verified stores

121 AI-verified stores

Spain 0.5%

107 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Payments (January 2026)
Geographic distribution of stores using Amazon Payments
Country AI-Verified Store Count Market Share
Germany 15407 78.19%
Austria 1337 6.79%
United States 1250 6.34%
United Kingdom 303 1.54%
Italy 287 1.46%
Switzerland 257 1.30%
France 171 0.87%
Netherlands 125 0.63%
Ireland 121 0.61%
Spain 107 0.54%
Poland 60 0.30%
Denmark 38 0.19%
Canada 38 0.19%
Belgium 37 0.19%
Sweden 34 0.17%
India 31 0.16%
Hong Kong 30 0.15%
Czechia 27 0.14%
Finland 23 0.12%
Portugal 22 0.11%

Dataset Coverage

Field Rows count Coverage
Website 24.2k 100.00%
Emails 21.2k 87.29%
Phones 11.7k 48.46%
Ecommerce platform 23.5k 97.05%
Couriers 14.4k 59.26%
Payment Providers 24.2k 100.00%
Categories 17.8k 73.23%
Social Media 15.2k 62.58%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Amazon Payments E-commerce Database to:

Gain actionable insights into 22.0k physical stores in Amazon Payments.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Amazon Payments online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Amazon Payments E-commerce Database?

Our database covers over 22.0k Amazon Payments physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy