Austria E-commerce Database
Explore 38.3k verified e-commerce stores in the Austria. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 63.5k with e-commerce signals. 38.3k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 31.4% of stores with physical delivery (11,494 stores) , followed by Shopify (29.4%) and Custom (23.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,494 stores
10,754 stores
8,467 stores
1,803 stores
1,111 stores
965 stores
771 stores
468 stores
450 stores
284 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11494 | 31.43% |
| Shopify | 10754 | 29.41% |
| Custom | 8467 | 23.15% |
| Wix eCommerce | 1803 | 4.93% |
| Magento | 1111 | 3.04% |
| Shopware | 965 | 2.64% |
| PrestaShop | 771 | 2.11% |
| Gambio | 468 | 1.28% |
| JTL Shop | 450 | 1.23% |
| Squarespace Commerce | 284 | 0.78% |
All Stores Distribution
WooCommerce holds 42.8% share of all Austria e-commerce stores (25,520) , with Shopify at 19.0% and Custom at 14.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,520 stores
11,296 stores
8,467 stores
8,535 stores
1,338 stores
1,011 stores
818 stores
486 stores
477 stores
1,612 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25520 | 42.85% |
| Shopify | 11296 | 18.97% |
| Custom | 8467 | 14.22% |
| Wix eCommerce | 8535 | 14.33% |
| Magento | 1338 | 2.25% |
| Shopware | 1011 | 1.70% |
| PrestaShop | 818 | 1.37% |
| Gambio | 486 | 0.82% |
| JTL Shop | 477 | 0.80% |
| Squarespace Commerce | 1612 | 2.71% |
Categories Distribution
Food & Beverages leads with 17.6% of all stores (4,713 stores) , followed by Health & Beauty (17.2%) and Clothing & Accessories (16.8%) .
Base: 26,848 AI-verified stores with physical delivery and detected product categories (70.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,713 stores
4,620 stores
4,512 stores
2,040 stores
1,522 stores
1,324 stores
1,248 stores
1,140 stores
1,122 stores
875 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 4713 | 17.55% |
| Health & Beauty | 4620 | 17.21% |
| Clothing & Accessories | 4512 | 16.81% |
| Home & Garden | 2040 | 7.60% |
| Electronics & Technology | 1522 | 5.67% |
| Jewelry & Watches | 1324 | 4.93% |
| Sporting Goods & Outdoor Gear | 1248 | 4.65% |
| Gifts & Special Occasions | 1140 | 4.25% |
| Furniture & Home Decor | 1122 | 4.18% |
| Vehicles & Parts | 875 | 3.26% |
| Arts & Entertainment | 853 | 3.18% |
| Tools & Hardware | 830 | 3.09% |
| Pets & Pet Supplies | 823 | 3.07% |
| Business & Industrial | 727 | 2.71% |
| Books & Media | 499 | 1.86% |
Payment Providers Distribution
PayPal leads with 28.4% among AI-verified physical stores (12,756 stores) , followed by Klarna (18.4%) and Apple Pay (8.6%) .
Base: 16,786 AI-verified physical stores with detectable payment providers (43.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,756 stores
8,248 stores
3,840 stores
3,651 stores
2,914 stores
2,742 stores
2,444 stores
2,087 stores
1,700 stores
1,199 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12756 | 28.42% |
| Klarna | 8248 | 18.37% |
| Apple Pay | 3840 | 8.55% |
| Stripe Connect | 3651 | 8.13% |
| MasterCard | 2914 | 6.49% |
| Google Pay | 2742 | 6.11% |
| American Express | 2444 | 5.44% |
| VISA | 2087 | 4.65% |
| SEPA | 1700 | 3.79% |
| Amazon Payments | 1199 | 2.67% |
| Amazon Pay | 1099 | 2.45% |
| Mollie | 756 | 1.68% |
| Giropay | 586 | 1.31% |
| Bancontact | 521 | 1.16% |
| Braintree | 347 | 0.77% |
Shipping Carriers Distribution
DPD leads with 23.5% among AI-verified physical stores (3,894 stores) , followed by DHL (21.5%) and GLS (15.1%) .
Base: 9,577 AI-verified physical stores with detectable shipping carriers (25.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,894 stores
3,567 stores
2,500 stores
2,458 stores
1,416 stores
867 stores
467 stores
430 stores
343 stores
188 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3894 | 23.49% |
| DHL | 3567 | 21.52% |
| GLS | 2500 | 15.08% |
| Osterreichische Post | 2458 | 14.83% |
| UPS | 1416 | 8.54% |
| Hermes | 867 | 5.23% |
| Deutsche Post | 467 | 2.82% |
| FedEx | 430 | 2.59% |
| Austrian Post | 343 | 2.07% |
| Schenker | 188 | 1.13% |
| TNT | 143 | 0.86% |
| USPS | 106 | 0.64% |
| Speedy | 76 | 0.46% |
| PostNL | 60 | 0.36% |
| Raben | 60 | 0.36% |
Store Launch Timeline
Over the past 12 months, 5,570 new stores were launched in Austria , with the highest activity in 2026-02 (357 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
357 stores launched
535 stores launched
454 stores launched
551 stores launched
552 stores launched
460 stores launched
423 stores launched
504 stores launched
394 stores launched
471 stores launched
427 stores launched
442 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 357 | 6.41% |
| 2026-01 | 535 | 9.61% |
| 2025-12 | 454 | 8.15% |
| 2025-11 | 551 | 9.89% |
| 2025-10 | 552 | 9.91% |
| 2025-09 | 460 | 8.26% |
| 2025-08 | 423 | 7.59% |
| 2025-07 | 504 | 9.05% |
| 2025-06 | 394 | 7.07% |
| 2025-05 | 471 | 8.46% |
| 2025-04 | 427 | 7.67% |
| 2025-03 | 442 | 7.94% |
Active Stores by Launch Year
Currently, 38,026 active stores in Austria are tracked in our database , with the most stores launched in 2026 (895 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
895 active stores
5,540 active stores
3,953 active stores
3,082 active stores
2,619 active stores
3,073 active stores
3,153 active stores
1,858 active stores
2,115 active stores
2,242 active stores
969 active stores
773 active stores
681 active stores
1,147 active stores
592 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 895 | 2.35% |
| 2025 | 5540 | 14.57% |
| 2024 | 3953 | 10.40% |
| 2023 | 3082 | 8.10% |
| 2022 | 2619 | 6.89% |
| 2021 | 3073 | 8.08% |
| 2020 | 3153 | 8.29% |
| 2019 | 1858 | 4.89% |
| 2018 | 2115 | 5.56% |
| 2017 | 2242 | 5.90% |
| 2016 | 969 | 2.55% |
| 2015 | 773 | 2.03% |
| 2014 | 681 | 1.79% |
| 2013 | 1147 | 3.02% |
| 2012 | 592 | 1.56% |
| 2011 | 563 | 1.48% |
| 2010 | 543 | 1.43% |
| 2009 | 488 | 1.28% |
| 2008 | 455 | 1.20% |
| 2007 | 402 | 1.06% |
| 2006 | 207 | 0.54% |
| 2005 | 203 | 0.53% |
| 2004 | 371 | 0.98% |
| 2003 | 368 | 0.97% |
| 2002 | 374 | 0.98% |
| 2001 | 744 | 1.96% |
| 2000 | 292 | 0.77% |
| 1999 | 161 | 0.42% |
| 1998 | 113 | 0.30% |
| 1997 | 29 | 0.08% |
| 1996 | 19 | 0.05% |
| 1995 | 2 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Jewelry & Watches
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Gifts & Special Occasions
Shopify - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.3k | 100.00% |
| Emails | 25.8k | 67.27% |
| Phones | 18.4k | 47.91% |
| Ecommerce platform | 38.3k | 100.00% |
| Couriers | 9.6k | 24.98% |
| Payment Providers | 16.8k | 43.78% |
| Categories | 28.0k | 72.96% |
| Social Media | 23.9k | 62.41% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Austria e-commerce landscape:
Analyze 38.3k verified e-commerce stores in Austria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Austria e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Austria e-commerce intelligence?
-
We track 38.3k verified Austria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.8% among stores with at least one detectable social profile (19,701 stores) , followed by Facebook (33.7%) and YouTube (10.9%) .
Base: 23,931 stores with any detectable social profile (62.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,701 stores
19,599 stores
6,331 stores
3,320 stores
2,528 stores
2,437 stores
2,355 stores
855 stores
794 stores
313 stores
Visual Distribution