Austria E-commerce Database
Explore 39.8k verified e-commerce stores in the Austria. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 66.0k with e-commerce signals. 39.8k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 31.6% of stores with physical delivery (11,825 stores) , followed by Shopify (28.3%) and Custom (24.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,825 stores
10,576 stores
9,268 stores
1,710 stores
1,075 stores
984 stores
756 stores
458 stores
412 stores
350 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11825 | 31.61% |
| Shopify | 10576 | 28.27% |
| Custom | 9268 | 24.77% |
| Wix eCommerce | 1710 | 4.57% |
| Magento | 1075 | 2.87% |
| Shopware | 984 | 2.63% |
| PrestaShop | 756 | 2.02% |
| Gambio | 458 | 1.22% |
| JTL Shop | 412 | 1.10% |
| Squarespace Commerce | 350 | 0.94% |
All Stores Distribution
WooCommerce holds 42.4% share of all Austria e-commerce stores (25,559) , with Shopify at 18.7% and Custom at 15.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,559 stores
11,291 stores
9,268 stores
8,427 stores
1,304 stores
1,069 stores
815 stores
477 stores
446 stores
1,601 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25559 | 42.42% |
| Shopify | 11291 | 18.74% |
| Custom | 9268 | 15.38% |
| Wix eCommerce | 8427 | 13.99% |
| Magento | 1304 | 2.16% |
| Shopware | 1069 | 1.77% |
| PrestaShop | 815 | 1.35% |
| Gambio | 477 | 0.79% |
| JTL Shop | 446 | 0.74% |
| Squarespace Commerce | 1601 | 2.66% |
Categories Distribution
Food & Beverages leads with 18.8% of all stores (6,467 stores) , followed by Health & Beauty (13.5%) and Clothing & Accessories (13.2%) .
Base: 34,310 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,467 stores
4,636 stores
4,517 stores
2,974 stores
2,502 stores
2,445 stores
1,564 stores
1,558 stores
1,411 stores
1,337 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 6467 | 18.85% |
| Health & Beauty | 4636 | 13.51% |
| Clothing & Accessories | 4517 | 13.17% |
| Sporting Goods & Outdoor Gear | 2974 | 8.67% |
| Home & Garden | 2502 | 7.29% |
| Arts & Entertainment | 2445 | 7.13% |
| Business & Industrial | 1564 | 4.56% |
| Tools & Hardware | 1558 | 4.54% |
| Toys & Games | 1411 | 4.11% |
| Jewelry & Watches | 1337 | 3.90% |
| Electronics & Technology | 1312 | 3.82% |
| Gifts & Special Occasions | 1206 | 3.52% |
| Vehicles & Parts | 940 | 2.74% |
| Furniture & Home Decor | 917 | 2.67% |
| Books & Media | 524 | 1.53% |
Payment Providers Distribution
PayPal leads with 29.4% among AI-verified physical stores (10,434 stores) , followed by Klarna (18.2%) and Stripe Connect (8.2%) .
Base: 14,045 AI-verified physical stores with detectable payment providers (35.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,434 stores
6,451 stores
2,925 stores
2,792 stores
2,507 stores
1,838 stores
1,829 stores
1,743 stores
1,458 stores
862 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 10434 | 29.42% |
| Klarna | 6451 | 18.19% |
| Stripe Connect | 2925 | 8.25% |
| Apple Pay | 2792 | 7.87% |
| MasterCard | 2507 | 7.07% |
| Google Pay | 1838 | 5.18% |
| American Express | 1829 | 5.16% |
| VISA | 1743 | 4.91% |
| SEPA | 1458 | 4.11% |
| Amazon Payments | 862 | 2.43% |
| Amazon Pay | 758 | 2.14% |
| Mollie | 676 | 1.91% |
| Giropay | 493 | 1.39% |
| Bancontact | 370 | 1.04% |
| Braintree | 333 | 0.94% |
Shipping Carriers Distribution
DPD leads with 24.5% among AI-verified physical stores (3,127 stores) , followed by DHL (20.5%) and GLS (16.0%) .
Base: 7,788 AI-verified physical stores with detectable shipping carriers (19.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,127 stores
2,617 stores
2,038 stores
1,896 stores
1,066 stores
694 stores
313 stores
308 stores
203 stores
137 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3127 | 24.50% |
| DHL | 2617 | 20.51% |
| GLS | 2038 | 15.97% |
| Osterreichische Post | 1896 | 14.86% |
| UPS | 1066 | 8.35% |
| Hermes | 694 | 5.44% |
| Deutsche Post | 313 | 2.45% |
| FedEx | 308 | 2.41% |
| Austrian Post | 203 | 1.59% |
| Schenker | 137 | 1.07% |
| TNT | 112 | 0.88% |
| USPS | 81 | 0.63% |
| Speedy | 74 | 0.58% |
| Raben | 58 | 0.45% |
| PostNL | 37 | 0.29% |
Store Launch Timeline
Over the past 12 months, 5,435 new stores were launched in Austria , with the highest activity in 2026-03 (502 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
502 stores launched
434 stores launched
509 stores launched
423 stores launched
545 stores launched
531 stores launched
466 stores launched
441 stores launched
502 stores launched
387 stores launched
467 stores launched
228 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 502 | 9.24% |
| 2026-02 | 434 | 7.99% |
| 2026-01 | 509 | 9.37% |
| 2025-12 | 423 | 7.78% |
| 2025-11 | 545 | 10.03% |
| 2025-10 | 531 | 9.77% |
| 2025-09 | 466 | 8.57% |
| 2025-08 | 441 | 8.11% |
| 2025-07 | 502 | 9.24% |
| 2025-06 | 387 | 7.12% |
| 2025-05 | 467 | 8.59% |
| 2025-04 | 228 | 4.20% |
Active Stores by Launch Year
Currently, 39,453 active stores in Austria are tracked in our database , with the most stores launched in 2026 (1,450 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,450 active stores
5,454 active stores
3,996 active stores
3,149 active stores
2,667 active stores
3,132 active stores
3,228 active stores
1,851 active stores
2,242 active stores
2,387 active stores
1,010 active stores
799 active stores
725 active stores
1,193 active stores
622 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1450 | 3.68% |
| 2025 | 5454 | 13.82% |
| 2024 | 3996 | 10.13% |
| 2023 | 3149 | 7.98% |
| 2022 | 2667 | 6.76% |
| 2021 | 3132 | 7.94% |
| 2020 | 3228 | 8.18% |
| 2019 | 1851 | 4.69% |
| 2018 | 2242 | 5.68% |
| 2017 | 2387 | 6.05% |
| 2016 | 1010 | 2.56% |
| 2015 | 799 | 2.03% |
| 2014 | 725 | 1.84% |
| 2013 | 1193 | 3.02% |
| 2012 | 622 | 1.58% |
| 2011 | 580 | 1.47% |
| 2010 | 567 | 1.44% |
| 2009 | 499 | 1.26% |
| 2008 | 459 | 1.16% |
| 2007 | 422 | 1.07% |
| 2006 | 212 | 0.54% |
| 2005 | 211 | 0.53% |
| 2004 | 387 | 0.98% |
| 2003 | 385 | 0.98% |
| 2002 | 397 | 1.01% |
| 2001 | 784 | 1.99% |
| 2000 | 319 | 0.81% |
| 1999 | 163 | 0.41% |
| 1998 | 115 | 0.29% |
| 1997 | 29 | 0.07% |
| 1996 | 18 | 0.05% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
SAP Commerce Cloud - Jewelry & Watches
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 39.8k | 100.00% |
| Emails | 23.0k | 57.93% |
| Phones | 19.1k | 48.09% |
| Ecommerce platform | 39.8k | 100.00% |
| Couriers | 7.8k | 19.58% |
| Payment Providers | 14.0k | 35.31% |
| Categories | 35.3k | 88.67% |
| Social Media | 24.7k | 62.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Austria e-commerce landscape:
Analyze 39.8k verified e-commerce stores in Austria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Austria e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Austria e-commerce intelligence?
-
We track 39.8k verified Austria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.9% among stores with at least one detectable social profile (20,269 stores) , followed by Facebook (33.9%) and YouTube (10.8%) .
Base: 24,704 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,269 stores
20,238 stores
6,445 stores
3,345 stores
2,604 stores
2,474 stores
2,387 stores
877 stores
814 stores
320 stores
Visual Distribution