Austria E-commerce Market
Explore 38.1k verified e-commerce stores in the Austria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 63.0k with e-commerce signals. 38.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 32.1% of stores with physical delivery (11,543 stores) , followed by Shopify (27.1%) and Custom (25.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,543 stores
9,727 stores
8,967 stores
1,663 stores
1,045 stores
1,030 stores
715 stores
440 stores
404 stores
399 stores
Visual Distribution
11,543 stores
9,727 stores
8,967 stores
1,663 stores
1,045 stores
1,030 stores
715 stores
440 stores
404 stores
399 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11543 | 32.12% |
| Shopify | 9727 | 27.07% |
| Custom | 8967 | 24.95% |
| Wix eCommerce | 1663 | 4.63% |
| Shopware | 1045 | 2.91% |
| Magento | 1030 | 2.87% |
| PrestaShop | 715 | 1.99% |
| Gambio | 440 | 1.22% |
| Squarespace Commerce | 404 | 1.12% |
| JTL Shop | 399 | 1.11% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 42.9% share of all Austria e-commerce stores (25,169) , with Shopify at 17.7% and Custom at 15.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,169 stores
10,397 stores
8,967 stores
8,287 stores
1,112 stores
1,246 stores
764 stores
459 stores
1,901 stores
421 stores
Visual Distribution
25,169 stores
10,397 stores
8,967 stores
8,287 stores
1,112 stores
1,246 stores
764 stores
459 stores
1,901 stores
421 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25169 | 42.86% |
| Shopify | 10397 | 17.71% |
| Custom | 8967 | 15.27% |
| Wix eCommerce | 8287 | 14.11% |
| Shopware | 1112 | 1.89% |
| Magento | 1246 | 2.12% |
| PrestaShop | 764 | 1.30% |
| Gambio | 459 | 0.78% |
| Squarespace Commerce | 1901 | 3.24% |
| JTL Shop | 421 | 0.72% |
Categories Distribution
Food & Beverages stores with 18.9% of all stores (6,240 stores) , followed by Health & Beauty (13.7%) and Clothing & Accessories (12.7%) .
Base: 32,972 AI-verified stores with physical delivery and detected product categories (86.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,240 stores
4,503 stores
4,190 stores
2,882 stores
2,427 stores
2,372 stores
1,518 stores
1,483 stores
1,365 stores
1,265 stores
Visual Distribution
6,240 stores
4,503 stores
4,190 stores
2,882 stores
2,427 stores
2,372 stores
1,518 stores
1,483 stores
1,365 stores
1,265 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 6240 | 18.93% |
| Health & Beauty | 4503 | 13.66% |
| Clothing & Accessories | 4190 | 12.71% |
| Sporting Goods & Outdoor Gear | 2882 | 8.74% |
| Home & Garden | 2427 | 7.36% |
| Arts & Entertainment | 2372 | 7.19% |
| Tools & Hardware | 1518 | 4.60% |
| Business & Industrial | 1483 | 4.50% |
| Toys & Games | 1365 | 4.14% |
| Jewelry & Watches | 1265 | 3.84% |
Payment Providers Distribution
PayPal stores with 30.0% among AI-verified physical stores (10,620 stores) , followed by Klarna (18.1%) and Stripe Connect (8.5%) .
Base: 14,247 AI-verified physical stores with detectable payment providers (37.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,620 stores
6,390 stores
3,008 stores
2,770 stores
2,460 stores
1,854 stores
1,785 stores
1,705 stores
1,419 stores
838 stores
Visual Distribution
10,620 stores
6,390 stores
3,008 stores
2,770 stores
2,460 stores
1,854 stores
1,785 stores
1,705 stores
1,419 stores
838 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 10620 | 30.00% |
| Klarna | 6390 | 18.05% |
| Stripe Connect | 3008 | 8.50% |
| Apple Pay | 2770 | 7.83% |
| MasterCard | 2460 | 6.95% |
| Google Pay | 1854 | 5.24% |
| American Express | 1785 | 5.04% |
| VISA | 1705 | 4.82% |
| SEPA | 1419 | 4.01% |
| Amazon Payments | 838 | 2.37% |
Shipping Carriers Distribution
DPD stores with 24.4% among AI-verified physical stores (3,121 stores) , followed by DHL (20.0%) and GLS (16.1%) .
Base: 7,844 AI-verified physical stores with detectable shipping carriers (20.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,121 stores
2,563 stores
2,060 stores
1,970 stores
1,052 stores
719 stores
320 stores
308 stores
187 stores
139 stores
Visual Distribution
3,121 stores
2,563 stores
2,060 stores
1,970 stores
1,052 stores
719 stores
320 stores
308 stores
187 stores
139 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3121 | 24.38% |
| DHL | 2563 | 20.02% |
| GLS | 2060 | 16.09% |
| Osterreichische Post | 1970 | 15.39% |
| UPS | 1052 | 8.22% |
| Hermes | 719 | 5.62% |
| Deutsche Post | 320 | 2.50% |
| FedEx | 308 | 2.41% |
| Austrian Post | 187 | 1.46% |
| Schenker | 139 | 1.09% |
Store Launch Timeline
Over the past 12 months, 5,074 new stores were launched in Austria , with the highest activity in 2026-05 (417 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
417 stores launched
450 stores launched
500 stores launched
517 stores launched
444 stores launched
378 stores launched
462 stores launched
465 stores launched
415 stores launched
407 stores launched
460 stores launched
159 stores launched
Monthly Trend
8.2% of last 12 months
8.9% of last 12 months
9.9% of last 12 months
10.2% of last 12 months
8.8% of last 12 months
7.4% of last 12 months
9.1% of last 12 months
9.2% of last 12 months
8.2% of last 12 months
8.0% of last 12 months
9.1% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 417 | 8.22% |
| 2026-04 | 450 | 8.87% |
| 2026-03 | 500 | 9.85% |
| 2026-02 | 517 | 10.19% |
| 2026-01 | 444 | 8.75% |
| 2025-12 | 378 | 7.45% |
| 2025-11 | 462 | 9.11% |
| 2025-10 | 465 | 9.16% |
| 2025-09 | 415 | 8.18% |
| 2025-08 | 407 | 8.02% |
| 2025-07 | 460 | 9.07% |
| 2025-06 | 159 | 3.13% |
Active Stores by Launch Year
Currently, 37,839 active stores in Austria are tracked in our database , with the most stores launched in 2026 (2,364 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,364 active stores
4,837 active stores
3,624 active stores
2,835 active stores
2,452 active stores
2,968 active stores
3,074 active stores
1,768 active stores
2,123 active stores
2,259 active stores
987 active stores
774 active stores
691 active stores
1,121 active stores
587 active stores
Distribution by Launch Year
6.2% of tracked active stores
12.8% of tracked active stores
9.6% of tracked active stores
7.5% of tracked active stores
6.5% of tracked active stores
7.8% of tracked active stores
8.1% of tracked active stores
4.7% of tracked active stores
5.6% of tracked active stores
6.0% of tracked active stores
2.6% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2364 | 6.25% |
| 2025 | 4837 | 12.78% |
| 2024 | 3624 | 9.58% |
| 2023 | 2835 | 7.49% |
| 2022 | 2452 | 6.48% |
| 2021 | 2968 | 7.84% |
| 2020 | 3074 | 8.12% |
| 2019 | 1768 | 4.67% |
| 2018 | 2123 | 5.61% |
| 2017 | 2259 | 5.97% |
| 2016 | 987 | 2.61% |
| 2015 | 774 | 2.05% |
| 2014 | 691 | 1.83% |
| 2013 | 1121 | 2.96% |
| 2012 | 587 | 1.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Clothing & Accessories
SAP Commerce Cloud - Jewelry & Watches
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Wix eCommerce - Gifts & Special Occasions
Shopify - Food & Beverages
Shopify - Arts & Entertainment
Shopify - Baby & Toddler
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.1k | 100.00% |
| Emails | 22.0k | 57.59% |
| Phones | 27.9k | 73.06% |
| Ecommerce platform | 38.1k | 100.00% |
| Couriers | 7.8k | 20.56% |
| Payment Providers | 14.2k | 37.35% |
| Categories | 33.9k | 88.82% |
| Social Media | 23.8k | 62.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Austria e-commerce landscape:
Analyze 38.1k verified e-commerce stores in Austria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Austria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Austria e-commerce intelligence?
-
We track 38.1k verified Austria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.9% among stores with at least one detectable social profile (19,620 stores) , followed by Facebook (33.6%) and YouTube (10.9%) .
Base: 23,805 stores with any detectable social profile (62.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,620 stores
19,450 stores
6,320 stores
3,388 stores
2,559 stores
2,347 stores
2,223 stores
824 stores
771 stores
303 stores
Visual Distribution
19,620 stores
19,450 stores
6,320 stores
3,388 stores
2,559 stores
2,347 stores
2,223 stores
824 stores
771 stores
303 stores