Austria E-commerce Market
Explore 40.5k verified e-commerce stores in the Austria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 67.6k with e-commerce signals. 40.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 31.5% of stores with physical delivery (11,976 stores) , followed by Shopify (28.3%) and Custom (24.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,976 stores
10,782 stores
9,450 stores
1,710 stores
1,088 stores
1,017 stores
742 stores
462 stores
417 stores
412 stores
Visual Distribution
11,976 stores
10,782 stores
9,450 stores
1,710 stores
1,088 stores
1,017 stores
742 stores
462 stores
417 stores
412 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11976 | 31.47% |
| Shopify | 10782 | 28.33% |
| Custom | 9450 | 24.83% |
| Wix eCommerce | 1710 | 4.49% |
| Magento | 1088 | 2.86% |
| Shopware | 1017 | 2.67% |
| PrestaShop | 742 | 1.95% |
| Gambio | 462 | 1.21% |
| JTL Shop | 417 | 1.10% |
| Squarespace Commerce | 412 | 1.08% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 42.4% share of all Austria e-commerce stores (26,128) , with Shopify at 18.7% and Custom at 15.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
26,128 stores
11,514 stores
9,450 stores
8,467 stores
1,339 stores
1,089 stores
793 stores
481 stores
442 stores
1,969 stores
Visual Distribution
26,128 stores
11,514 stores
9,450 stores
8,467 stores
1,339 stores
1,089 stores
793 stores
481 stores
442 stores
1,969 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 26128 | 42.37% |
| Shopify | 11514 | 18.67% |
| Custom | 9450 | 15.32% |
| Wix eCommerce | 8467 | 13.73% |
| Magento | 1339 | 2.17% |
| Shopware | 1089 | 1.77% |
| PrestaShop | 793 | 1.29% |
| Gambio | 481 | 0.78% |
| JTL Shop | 442 | 0.72% |
| Squarespace Commerce | 1969 | 3.19% |
Categories Distribution
Food & Beverages stores with 18.8% of all stores (6,559 stores) , followed by Health & Beauty (13.7%) and Clothing & Accessories (13.0%) .
Base: 34,937 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,559 stores
4,769 stores
4,535 stores
3,016 stores
2,529 stores
2,513 stores
1,591 stores
1,590 stores
1,465 stores
1,337 stores
Visual Distribution
6,559 stores
4,769 stores
4,535 stores
3,016 stores
2,529 stores
2,513 stores
1,591 stores
1,590 stores
1,465 stores
1,337 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 6559 | 18.77% |
| Health & Beauty | 4769 | 13.65% |
| Clothing & Accessories | 4535 | 12.98% |
| Sporting Goods & Outdoor Gear | 3016 | 8.63% |
| Home & Garden | 2529 | 7.24% |
| Arts & Entertainment | 2513 | 7.19% |
| Tools & Hardware | 1591 | 4.55% |
| Business & Industrial | 1590 | 4.55% |
| Toys & Games | 1465 | 4.19% |
| Jewelry & Watches | 1337 | 3.83% |
Payment Providers Distribution
PayPal stores with 29.4% among AI-verified physical stores (10,793 stores) , followed by Klarna (18.2%) and Stripe Connect (8.5%) .
Base: 14,576 AI-verified physical stores with detectable payment providers (36.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,793 stores
6,675 stores
3,120 stores
2,903 stores
2,562 stores
1,942 stores
1,891 stores
1,795 stores
1,494 stores
888 stores
Visual Distribution
10,793 stores
6,675 stores
3,120 stores
2,903 stores
2,562 stores
1,942 stores
1,891 stores
1,795 stores
1,494 stores
888 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 10793 | 29.41% |
| Klarna | 6675 | 18.19% |
| Stripe Connect | 3120 | 8.50% |
| Apple Pay | 2903 | 7.91% |
| MasterCard | 2562 | 6.98% |
| Google Pay | 1942 | 5.29% |
| American Express | 1891 | 5.15% |
| VISA | 1795 | 4.89% |
| SEPA | 1494 | 4.07% |
| Amazon Payments | 888 | 2.42% |
Shipping Carriers Distribution
DPD stores with 23.9% among AI-verified physical stores (3,173 stores) , followed by DHL (20.6%) and GLS (16.0%) .
Base: 8,096 AI-verified physical stores with detectable shipping carriers (20.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,173 stores
2,737 stores
2,117 stores
2,003 stores
1,101 stores
723 stores
342 stores
320 stores
209 stores
141 stores
Visual Distribution
3,173 stores
2,737 stores
2,117 stores
2,003 stores
1,101 stores
723 stores
342 stores
320 stores
209 stores
141 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3173 | 23.94% |
| DHL | 2737 | 20.65% |
| GLS | 2117 | 15.97% |
| Osterreichische Post | 2003 | 15.11% |
| UPS | 1101 | 8.31% |
| Hermes | 723 | 5.45% |
| FedEx | 342 | 2.58% |
| Deutsche Post | 320 | 2.41% |
| Austrian Post | 209 | 1.58% |
| Schenker | 141 | 1.06% |
Store Launch Timeline
Over the past 12 months, 5,782 new stores were launched in Austria , with the highest activity in 2026-04 (465 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
465 stores launched
545 stores launched
586 stores launched
541 stores launched
442 stores launched
541 stores launched
548 stores launched
480 stores launched
464 stores launched
513 stores launched
409 stores launched
248 stores launched
Monthly Trend
8.0% of last 12 months
9.4% of last 12 months
10.1% of last 12 months
9.4% of last 12 months
7.6% of last 12 months
9.4% of last 12 months
9.5% of last 12 months
8.3% of last 12 months
8.0% of last 12 months
8.9% of last 12 months
7.1% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 465 | 8.04% |
| 2026-03 | 545 | 9.43% |
| 2026-02 | 586 | 10.13% |
| 2026-01 | 541 | 9.36% |
| 2025-12 | 442 | 7.64% |
| 2025-11 | 541 | 9.36% |
| 2025-10 | 548 | 9.48% |
| 2025-09 | 480 | 8.30% |
| 2025-08 | 464 | 8.02% |
| 2025-07 | 513 | 8.87% |
| 2025-06 | 409 | 7.07% |
| 2025-05 | 248 | 4.29% |
Active Stores by Launch Year
Currently, 40,171 active stores in Austria are tracked in our database , with the most stores launched in 2026 (2,180 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,180 active stores
5,547 active stores
3,961 active stores
3,106 active stores
2,600 active stores
3,135 active stores
3,242 active stores
1,866 active stores
2,243 active stores
2,375 active stores
1,022 active stores
816 active stores
721 active stores
1,192 active stores
612 active stores
Distribution by Launch Year
5.4% of tracked active stores
13.8% of tracked active stores
9.9% of tracked active stores
7.7% of tracked active stores
6.5% of tracked active stores
7.8% of tracked active stores
8.1% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
5.9% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
3.0% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2180 | 5.43% |
| 2025 | 5547 | 13.81% |
| 2024 | 3961 | 9.86% |
| 2023 | 3106 | 7.73% |
| 2022 | 2600 | 6.47% |
| 2021 | 3135 | 7.80% |
| 2020 | 3242 | 8.07% |
| 2019 | 1866 | 4.65% |
| 2018 | 2243 | 5.58% |
| 2017 | 2375 | 5.91% |
| 2016 | 1022 | 2.54% |
| 2015 | 816 | 2.03% |
| 2014 | 721 | 1.79% |
| 2013 | 1192 | 2.97% |
| 2012 | 612 | 1.52% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify
Wix eCommerce - Gifts & Special Occasions
Custom - Clothing & Accessories
Shopify - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 40.5k | 100.00% |
| Emails | 23.8k | 58.90% |
| Phones | 29.6k | 73.06% |
| Ecommerce platform | 40.5k | 100.00% |
| Couriers | 8.1k | 20.00% |
| Payment Providers | 14.6k | 36.00% |
| Categories | 35.9k | 88.70% |
| Social Media | 25.1k | 62.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Austria e-commerce landscape:
Analyze 40.5k verified e-commerce stores in Austria - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Austria e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Austria e-commerce intelligence?
-
We track 40.5k verified Austria e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.0% among stores with at least one detectable social profile (20,593 stores) , followed by Facebook (33.7%) and YouTube (10.9%) .
Base: 25,103 stores with any detectable social profile (62.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,593 stores
20,454 stores
6,625 stores
3,485 stores
2,646 stores
2,443 stores
2,349 stores
864 stores
833 stores
318 stores
Visual Distribution
20,593 stores
20,454 stores
6,625 stores
3,485 stores
2,646 stores
2,443 stores
2,349 stores
864 stores
833 stores
318 stores