Austria E-commerce Database
Explore 41.9k e-commerce stores in the Austria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.7% of stores with physical delivery (13,474 stores) , followed by Shopify (30.9%) and Custom (18.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,474 stores
12,342 stores
7,518 stores
2,254 stores
1,182 stores
1,012 stores
856 stores
558 stores
491 stores
310 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13474 | 33.69% |
| Shopify | 12342 | 30.86% |
| Custom | 7518 | 18.80% |
| Wix eCommerce | 2254 | 5.64% |
| Magento | 1182 | 2.96% |
| Shopware | 1012 | 2.53% |
| PrestaShop | 856 | 2.14% |
| JTL Shop | 558 | 1.40% |
| Gambio | 491 | 1.23% |
| Squarespace Commerce | 310 | 0.78% |
All Stores Distribution
WooCommerce holds 42.7% share of all Austria e-commerce stores (25,707) , with Shopify at 21.1% and Custom at 12.5% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
25,707 stores
12,702 stores
7,518 stores
8,647 stores
1,394 stores
1,046 stores
889 stores
597 stores
506 stores
1,144 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 25707 | 42.74% |
| Shopify | 12702 | 21.12% |
| Custom | 7518 | 12.50% |
| Wix eCommerce | 8647 | 14.38% |
| Magento | 1394 | 2.32% |
| Shopware | 1046 | 1.74% |
| PrestaShop | 889 | 1.48% |
| JTL Shop | 597 | 0.99% |
| Gambio | 506 | 0.84% |
| Squarespace Commerce | 1144 | 1.90% |
Categories Distribution
Clothing & Accessories leads with 17.6% of all stores (4,772 stores) , followed by Food & Beverages (17.4%) and Health & Beauty (16.8%) .
Top 10 Categories
4,772 stores
4,743 stores
4,566 stores
2,003 stores
1,625 stores
1,342 stores
1,309 stores
1,107 stores
1,023 stores
957 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4772 | 17.55% |
| Food & Beverages | 4743 | 17.45% |
| Health & Beauty | 4566 | 16.80% |
| Home & Garden | 2003 | 7.37% |
| Electronics & Technology | 1625 | 5.98% |
| Jewelry & Watches | 1342 | 4.94% |
| Sporting Goods & Outdoor Gear | 1309 | 4.82% |
| Furniture & Home Decor | 1107 | 4.07% |
| Gifts & Special Occasions | 1023 | 3.76% |
| Arts & Entertainment | 957 | 3.52% |
| Vehicles & Parts | 879 | 3.23% |
| Pets & Pet Supplies | 860 | 3.16% |
| Tools & Hardware | 782 | 2.88% |
| Business & Industrial | 696 | 2.56% |
| Books & Media | 521 | 1.92% |
Payment Providers Distribution
PayPal leads with 28.9% among AI-verified physical stores (13,511 stores) , followed by Klarna (18.4%) and Stripe Connect (8.7%) .
Base: 17,934 AI-verified physical stores with detectable payment providers (42.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,511 stores
8,603 stores
4,054 stores
3,787 stores
3,037 stores
2,635 stores
2,485 stores
2,075 stores
1,690 stores
1,337 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13511 | 28.90% |
| Klarna | 8603 | 18.40% |
| Stripe Connect | 4054 | 8.67% |
| Apple Pay | 3787 | 8.10% |
| MasterCard | 3037 | 6.50% |
| Google Pay | 2635 | 5.64% |
| American Express | 2485 | 5.31% |
| VISA | 2075 | 4.44% |
| SEPA | 1690 | 3.61% |
| Amazon Payments | 1337 | 2.86% |
| Amazon Pay | 1163 | 2.49% |
| Mollie | 792 | 1.69% |
| Giropay | 618 | 1.32% |
| Bancontact | 553 | 1.18% |
| Braintree | 415 | 0.89% |
Shipping Carriers Distribution
DPD leads with 23.1% among AI-verified physical stores (3,844 stores) , followed by DHL (21.4%) and Osterreichische Post (15.0%) .
Base: 9,656 AI-verified physical stores with detectable shipping carriers (23.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,844 stores
3,568 stores
2,500 stores
2,443 stores
1,460 stores
918 stores
502 stores
431 stores
306 stores
207 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 3844 | 23.06% |
| DHL | 3568 | 21.40% |
| Osterreichische Post | 2500 | 15.00% |
| GLS | 2443 | 14.66% |
| UPS | 1460 | 8.76% |
| Hermes | 918 | 5.51% |
| Deutsche Post | 502 | 3.01% |
| FedEx | 431 | 2.59% |
| Austrian Post | 306 | 1.84% |
| Schenker | 207 | 1.24% |
| TNT | 172 | 1.03% |
| USPS | 104 | 0.62% |
| Speedy | 83 | 0.50% |
| Raben | 69 | 0.41% |
| PostNL | 63 | 0.38% |
Store Launch Timeline
Over the past 12 months, 6,382 new stores were launched in Austria , with the highest activity in 2025-12 (353 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
353 stores launched
579 stores launched
637 stores launched
525 stores launched
514 stores launched
629 stores launched
508 stores launched
640 stores launched
559 stores launched
642 stores launched
567 stores launched
229 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 353 | 5.53% |
| 2025-11 | 579 | 9.07% |
| 2025-10 | 637 | 9.98% |
| 2025-09 | 525 | 8.23% |
| 2025-08 | 514 | 8.05% |
| 2025-07 | 629 | 9.86% |
| 2025-06 | 508 | 7.96% |
| 2025-05 | 640 | 10.03% |
| 2025-04 | 559 | 8.76% |
| 2025-03 | 642 | 10.06% |
| 2025-02 | 567 | 8.88% |
| 2025-01 | 229 | 3.59% |
Active Stores by Launch Year
Currently, 41,648 active stores in Austria are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
6,703 active stores
4,380 active stores
3,461 active stores
2,941 active stores
3,434 active stores
3,530 active stores
2,036 active stores
2,301 active stores
2,332 active stores
1,064 active stores
847 active stores
745 active stores
1,260 active stores
672 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.00% |
| 2025 | 6703 | 16.09% |
| 2024 | 4380 | 10.52% |
| 2023 | 3461 | 8.31% |
| 2022 | 2941 | 7.06% |
| 2021 | 3434 | 8.25% |
| 2020 | 3530 | 8.48% |
| 2019 | 2036 | 4.89% |
| 2018 | 2301 | 5.52% |
| 2017 | 2332 | 5.60% |
| 2016 | 1064 | 2.55% |
| 2015 | 847 | 2.03% |
| 2014 | 745 | 1.79% |
| 2013 | 1260 | 3.03% |
| 2012 | 672 | 1.61% |
| 2011 | 635 | 1.52% |
| 2010 | 621 | 1.49% |
| 2009 | 517 | 1.24% |
| 2008 | 497 | 1.19% |
| 2007 | 450 | 1.08% |
| 2006 | 230 | 0.55% |
| 2005 | 223 | 0.54% |
| 2004 | 424 | 1.02% |
| 2003 | 400 | 0.96% |
| 2002 | 419 | 1.01% |
| 2001 | 835 | 2.00% |
| 2000 | 345 | 0.83% |
| 1999 | 165 | 0.40% |
| 1998 | 124 | 0.30% |
| 1997 | 31 | 0.07% |
| 1996 | 23 | 0.06% |
| 1995 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Austria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Custom
Unas - Arts & Entertainment
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 41.9k | 100.00% |
| Emails | 29.1k | 69.33% |
| Phones | 20.3k | 48.42% |
| Ecommerce platform | 41.9k | 100.00% |
| Couriers | 9.7k | 23.03% |
| Payment Providers | 17.9k | 42.77% |
| Categories | 28.3k | 67.49% |
| Social Media | 25.8k | 61.52% |
Starter Package
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Maximize Your ROI
Use our detailed Austria E-commerce Database to:
Gain actionable insights into 41.9k physical stores in Austria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Austria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Austria E-commerce Database?
-
Our database covers over 41.9k Austria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.1% among stores with at least one detectable social profile (21,127 stores) , followed by Facebook (33.8%) and YouTube (10.7%) .
Base: 25,799 stores with any detectable social profile (61.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,127 stores
20,966 stores
6,612 stores
3,599 stores
2,653 stores
2,637 stores
2,479 stores
833 stores
792 stores
346 stores
Visual Distribution