Austria E-commerce Market
Explore 38.1k verified e-commerce stores in the Austria. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 103.8k with e-commerce signals. 38.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 29.5% of stores with physical delivery (11,240 stores) , followed by Shopify (26.4%) and Custom (21.5%) .
Base: 38,124 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,240 stores
10,068 stores
8,205 stores
1,538 stores
1,157 stores
957 stores
679 stores
656 stores
413 stores
401 stores
Visual Distribution
11,240 stores
10,068 stores
8,205 stores
1,538 stores
1,157 stores
957 stores
679 stores
656 stores
413 stores
401 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11240 | 29.48% |
| Shopify | 10068 | 26.41% |
| Custom | 8205 | 21.52% |
| Wix eCommerce | 1538 | 4.03% |
| Shopware | 1157 | 3.03% |
| Magento | 957 | 2.51% |
| PrestaShop | 679 | 1.78% |
| JouwWeb | 656 | 1.72% |
| Gambio | 413 | 1.08% |
| JTL Shop | 401 | 1.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 35.2% share of detected Austria e-commerce signals (36,573) , with Shopify at 19.2% and Custom at 13.7% (October 2026) .
Base: 103,813 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
36,573 websites
19,963 websites
14,217 websites
12,594 websites
2,864 websites
2,359 websites
1,146 websites
829 websites
706 websites
860 websites
Visual Distribution
36,573 websites
19,963 websites
14,217 websites
12,594 websites
2,864 websites
2,359 websites
1,146 websites
829 websites
706 websites
860 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 36573 | 35.23% |
| Shopify | 19963 | 19.23% |
| Custom | 14217 | 13.69% |
| Wix eCommerce | 12594 | 12.13% |
| Shopware | 2864 | 2.76% |
| Magento | 2359 | 2.27% |
| PrestaShop | 1146 | 1.10% |
| JouwWeb | 829 | 0.80% |
| Gambio | 706 | 0.68% |
| JTL Shop | 860 | 0.83% |
Categories Distribution
Food & Beverages stores with 16.3% of all stores (6,212 stores) , followed by Health & Beauty (11.7%) and Clothing & Accessories (10.8%) .
Base: 38,124 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,212 stores
4,477 stores
4,136 stores
2,768 stores
2,398 stores
2,367 stores
1,536 stores
1,506 stores
1,378 stores
1,299 stores
Visual Distribution
6,212 stores
4,477 stores
4,136 stores
2,768 stores
2,398 stores
2,367 stores
1,536 stores
1,506 stores
1,378 stores
1,299 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 6212 | 16.29% |
| Health & Beauty | 4477 | 11.74% |
| Clothing & Accessories | 4136 | 10.85% |
| Sporting Goods & Outdoor Gear | 2768 | 7.26% |
| Arts & Entertainment | 2398 | 6.29% |
| Home & Garden | 2367 | 6.21% |
| Tools & Hardware | 1536 | 4.03% |
| Business & Industrial | 1506 | 3.95% |
| Toys & Games | 1378 | 3.61% |
| Jewelry & Watches | 1299 | 3.41% |
Payment Providers Distribution
PayPal accounts for 21.4% of displayed detection occurrences (23,745 occurrences) , followed by Klarna (14.7%) and VISA (11.8%) .
Base: 110,705 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
23,745 occurrences
16,219 occurrences
13,097 occurrences
13,090 occurrences
12,416 occurrences
7,827 occurrences
6,939 occurrences
6,636 occurrences
5,596 occurrences
5,140 occurrences
Visual Distribution
23,745 occurrences
16,219 occurrences
13,097 occurrences
13,090 occurrences
12,416 occurrences
7,827 occurrences
6,939 occurrences
6,636 occurrences
5,596 occurrences
5,140 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 23745 | 21.45% |
| Klarna | 16219 | 14.65% |
| VISA | 13097 | 11.83% |
| MasterCard | 13090 | 11.82% |
| Apple Pay | 12416 | 11.22% |
| American Express | 7827 | 7.07% |
| Stripe | 6939 | 6.27% |
| Maestro | 6636 | 5.99% |
| EPS | 5596 | 5.05% |
| Shop Pay | 5140 | 4.64% |
Shipping Carriers Distribution
Osterreichische Post accounts for 24.2% of displayed detection occurrences (5,962 occurrences) , followed by DPD (22.3%) and DHL (20.2%) .
Base: 24,678 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
5,962 occurrences
5,510 occurrences
4,973 occurrences
3,498 occurrences
1,637 occurrences
1,071 occurrences
754 occurrences
734 occurrences
286 occurrences
253 occurrences
Visual Distribution
5,962 occurrences
5,510 occurrences
4,973 occurrences
3,498 occurrences
1,637 occurrences
1,071 occurrences
754 occurrences
734 occurrences
286 occurrences
253 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Osterreichische Post | 5962 | 24.16% |
| DPD | 5510 | 22.33% |
| DHL | 4973 | 20.15% |
| GLS | 3498 | 14.17% |
| UPS | 1637 | 6.63% |
| Hermes | 1071 | 4.34% |
| Deutsche Post | 754 | 3.06% |
| FedEx | 734 | 2.97% |
| Swiss Post | 286 | 1.16% |
| Schenker | 253 | 1.03% |
Store Launch Timeline
Over the past 12 months, 5,574 new stores were launched in Austria , with the highest activity in 2026-09 (713 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
713 stores launched
603 stores launched
485 stores launched
503 stores launched
500 stores launched
498 stores launched
447 stores launched
461 stores launched
450 stores launched
375 stores launched
473 stores launched
66 stores launched
Monthly Trend
12.8% of last 12 months
10.8% of last 12 months
8.7% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
8.9% of last 12 months
8.0% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
6.7% of last 12 months
8.5% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 713 | 12.79% |
| 2026-08 | 603 | 10.82% |
| 2026-07 | 485 | 8.70% |
| 2026-06 | 503 | 9.02% |
| 2026-05 | 500 | 8.97% |
| 2026-04 | 498 | 8.93% |
| 2026-03 | 447 | 8.02% |
| 2026-02 | 461 | 8.27% |
| 2026-01 | 450 | 8.07% |
| 2025-12 | 375 | 6.73% |
| 2025-11 | 473 | 8.49% |
| 2025-10 | 66 | 1.18% |
Active Stores by Launch Year
Currently, 37,887 active stores in Austria are tracked in our database , with the most stores launched in 2026 (4,867 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,867 active stores
4,332 active stores
3,160 active stores
2,636 active stores
2,247 active stores
2,655 active stores
2,934 active stores
1,704 active stores
2,025 active stores
2,160 active stores
926 active stores
724 active stores
657 active stores
1,061 active stores
573 active stores
Distribution by Launch Year
12.8% of tracked active stores
11.4% of tracked active stores
8.3% of tracked active stores
7.0% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
7.7% of tracked active stores
4.5% of tracked active stores
5.3% of tracked active stores
5.7% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4867 | 12.85% |
| 2025 | 4332 | 11.43% |
| 2024 | 3160 | 8.34% |
| 2023 | 2636 | 6.96% |
| 2022 | 2247 | 5.93% |
| 2021 | 2655 | 7.01% |
| 2020 | 2934 | 7.74% |
| 2019 | 1704 | 4.50% |
| 2018 | 2025 | 5.34% |
| 2017 | 2160 | 5.70% |
| 2016 | 926 | 2.44% |
| 2015 | 724 | 1.91% |
| 2014 | 657 | 1.73% |
| 2013 | 1061 | 2.80% |
| 2012 | 573 | 1.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
SAP Commerce Cloud - Jewelry & Watches
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify
WooCommerce - Home & Garden
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.1k | 100.00% |
| Emails | 33.9k | 88.96% |
| Phones | 30.7k | 80.60% |
| Ecommerce platform | 38.1k | 100.00% |
| Couriers | 14k | 36.76% |
| Payment Providers | 28.9k | 75.69% |
| Categories | 33.8k | 88.71% |
| Social Media | 23.1k | 60.48% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Austria e-commerce landscape:
Analyze 38.1k verified e-commerce stores in Austria - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Austria e-commerce intelligence?
-
We track 38.1k verified Austria e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.4% of displayed detection occurrences (19,063 occurrences) , followed by Facebook (33.1%) and YouTube (10.5%) .
Base: 55,423 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,063 occurrences
18,359 occurrences
5,812 occurrences
3,377 occurrences
2,406 occurrences
2,344 occurrences
2,154 occurrences
803 occurrences
757 occurrences
348 occurrences
Visual Distribution
19,063 occurrences
18,359 occurrences
5,812 occurrences
3,377 occurrences
2,406 occurrences
2,344 occurrences
2,154 occurrences
803 occurrences
757 occurrences
348 occurrences