Austria E-commerce Database
Explore 31.3k e-commerce stores in the Austria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 32.2% of stores with physical delivery (9,647 stores) , followed by WooCommerce (29.7%) and Custom (23.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,647 stores
8,910 stores
7,022 stores
1,519 stores
771 stores
707 stores
448 stores
363 stores
339 stores
232 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 9647 | 32.20% |
| WooCommerce | 8910 | 29.74% |
| Custom | 7022 | 23.44% |
| Wix eCommerce | 1519 | 5.07% |
| Magento | 771 | 2.57% |
| PrestaShop | 707 | 2.36% |
| Shopware | 448 | 1.50% |
| Gambio | 363 | 1.21% |
| JTL Shop | 339 | 1.13% |
| Squarespace Commerce | 232 | 0.77% |
All Stores Distribution
Shopify holds 21.0% share of all Austria e-commerce stores (12,620) , with WooCommerce at 43.3% and Custom at 11.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
12,620 stores
25,975 stores
7,022 stores
8,701 stores
1,412 stores
893 stores
1,087 stores
518 stores
604 stores
1,138 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 12620 | 21.04% |
| WooCommerce | 25975 | 43.31% |
| Custom | 7022 | 11.71% |
| Wix eCommerce | 8701 | 14.51% |
| Magento | 1412 | 2.35% |
| PrestaShop | 893 | 1.49% |
| Shopware | 1087 | 1.81% |
| Gambio | 518 | 0.86% |
| JTL Shop | 604 | 1.01% |
| Squarespace Commerce | 1138 | 1.90% |
Categories Distribution
Clothing & Accessories leads with 20.3% of all stores (4,581 stores) , followed by Food & Beverages (16.9%) and Health & Beauty (15.2%) .
Top 10 Categories
4,581 stores
3,817 stores
3,435 stores
1,543 stores
1,476 stores
1,188 stores
1,075 stores
954 stores
848 stores
776 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4581 | 20.30% |
| Food & Beverages | 3817 | 16.92% |
| Health & Beauty | 3435 | 15.23% |
| Home & Garden | 1543 | 6.84% |
| Electronics & Technology | 1476 | 6.54% |
| Sporting Goods & Outdoor Gear | 1188 | 5.27% |
| Jewelry & Watches | 1075 | 4.76% |
| Vehicles & Parts | 954 | 4.23% |
| Furniture & Home Decor | 848 | 3.76% |
| Arts & Entertainment | 776 | 3.44% |
| Pets & Pet Supplies | 733 | 3.25% |
| Gifts & Special Occasions | 710 | 3.15% |
| Tools & Hardware | 642 | 2.85% |
| Business & Industrial | 452 | 2.00% |
| Toys & Games | 331 | 1.47% |
Payment Providers Distribution
PayPal leads with 28.0% among AI-verified physical stores (9,001 stores) , followed by Klarna (18.2%) and Stripe Connect (8.8%) .
Base: 12,023 AI-verified physical stores with detectable payment providers (38.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,001 stores
5,858 stores
2,826 stores
2,745 stores
2,047 stores
1,979 stores
1,756 stores
1,451 stores
1,109 stores
930 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9001 | 27.98% |
| Klarna | 5858 | 18.21% |
| Stripe Connect | 2826 | 8.78% |
| Apple Pay | 2745 | 8.53% |
| MasterCard | 2047 | 6.36% |
| Google Pay | 1979 | 6.15% |
| American Express | 1756 | 5.46% |
| VISA | 1451 | 4.51% |
| SEPA | 1109 | 3.45% |
| Amazon Payments | 930 | 2.89% |
| Amazon Pay | 858 | 2.67% |
| Mollie | 520 | 1.62% |
| Giropay | 427 | 1.33% |
| Bancontact | 415 | 1.29% |
| Braintree | 247 | 0.77% |
Shipping Carriers Distribution
DPD leads with 22.3% among AI-verified physical stores (2,660 stores) , followed by DHL (21.8%) and GLS (14.5%) .
Base: 6,757 AI-verified physical stores with detectable shipping carriers (21.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,660 stores
2,609 stores
1,733 stores
1,692 stores
1,126 stores
614 stores
351 stores
335 stores
285 stores
142 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 2660 | 22.27% |
| DHL | 2609 | 21.85% |
| GLS | 1733 | 14.51% |
| Osterreichische Post | 1692 | 14.17% |
| UPS | 1126 | 9.43% |
| Hermes | 614 | 5.14% |
| Deutsche Post | 351 | 2.94% |
| FedEx | 335 | 2.81% |
| Austrian Post | 285 | 2.39% |
| Schenker | 142 | 1.19% |
| TNT | 136 | 1.14% |
| USPS | 98 | 0.82% |
| Speedy | 63 | 0.53% |
| PostNL | 57 | 0.48% |
| Raben | 41 | 0.34% |
Store Launch Timeline
Over the past 12 months, 5,171 new stores were launched in Austria , with the highest activity in 2025-11 (503 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
503 stores launched
477 stores launched
417 stores launched
407 stores launched
489 stores launched
390 stores launched
506 stores launched
429 stores launched
500 stores launched
424 stores launched
458 stores launched
171 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 503 | 9.73% |
| 2025-10 | 477 | 9.22% |
| 2025-09 | 417 | 8.06% |
| 2025-08 | 407 | 7.87% |
| 2025-07 | 489 | 9.46% |
| 2025-06 | 390 | 7.54% |
| 2025-05 | 506 | 9.79% |
| 2025-04 | 429 | 8.30% |
| 2025-03 | 500 | 9.67% |
| 2025-02 | 424 | 8.20% |
| 2025-01 | 458 | 8.86% |
| 2024-12 | 171 | 3.31% |
Active Stores by Launch Year
Currently, 30,957 active stores in Austria are tracked in our database , with the most stores launched in 2025 (5,000 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,000 active stores
3,439 active stores
2,695 active stores
2,186 active stores
2,631 active stores
2,589 active stores
1,472 active stores
1,712 active stores
1,641 active stores
805 active stores
651 active stores
621 active stores
924 active stores
516 active stores
466 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 5000 | 16.15% |
| 2024 | 3439 | 11.11% |
| 2023 | 2695 | 8.71% |
| 2022 | 2186 | 7.06% |
| 2021 | 2631 | 8.50% |
| 2020 | 2589 | 8.36% |
| 2019 | 1472 | 4.75% |
| 2018 | 1712 | 5.53% |
| 2017 | 1641 | 5.30% |
| 2016 | 805 | 2.60% |
| 2015 | 651 | 2.10% |
| 2014 | 621 | 2.01% |
| 2013 | 924 | 2.98% |
| 2012 | 516 | 1.67% |
| 2011 | 466 | 1.51% |
| 2010 | 449 | 1.45% |
| 2009 | 352 | 1.14% |
| 2008 | 346 | 1.12% |
| 2007 | 318 | 1.03% |
| 2006 | 170 | 0.55% |
| 2005 | 165 | 0.53% |
| 2004 | 273 | 0.88% |
| 2003 | 296 | 0.96% |
| 2002 | 282 | 0.91% |
| 2001 | 504 | 1.63% |
| 2000 | 219 | 0.71% |
| 1999 | 113 | 0.37% |
| 1998 | 77 | 0.25% |
| 1997 | 24 | 0.08% |
| 1996 | 19 | 0.06% |
| 1995 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Austria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Shopify — Gifts & Special Occasions
Custom — Food & Beverages
Shopify — Clothing & Accessories
Wix eCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.3k | 100.00% |
| Emails | 20.4k | 65.06% |
| Phones | 14.0k | 44.68% |
| Ecommerce platform | 31.3k | 100.00% |
| Couriers | 6.8k | 21.59% |
| Payment Providers | 12.0k | 38.42% |
| Categories | 23.5k | 74.97% |
| Social Media | 19.0k | 60.66% |
Starter Package
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Maximize Your ROI
Use our detailed Austria E-commerce Database to:
Gain actionable insights into 31.3k physical stores in Austria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Austria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Austria E-commerce Database?
-
Our database covers over 31.3k Austria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.8% among stores with at least one detectable social profile (15,568 stores) , followed by Facebook (32.9%) and YouTube (10.6%) .
Base: 18,983 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,568 stores
15,169 stores
4,884 stores
2,842 stores
2,248 stores
1,957 stores
1,854 stores
672 stores
624 stores
236 stores
Visual Distribution