Austria E-commerce Database
Explore 30.2k e-commerce stores in the Austria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 30.7% of stores with physical delivery (8,867 stores) , followed by Shopify (29.0%) and Custom (26.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,867 stores
8,378 stores
7,528 stores
1,432 stores
729 stores
599 stores
470 stores
354 stores
338 stores
219 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8867 | 30.67% |
| Shopify | 8378 | 28.98% |
| Custom | 7528 | 26.04% |
| Wix eCommerce | 1432 | 4.95% |
| Magento | 729 | 2.52% |
| PrestaShop | 599 | 2.07% |
| Shopware | 470 | 1.63% |
| JTL Shop | 354 | 1.22% |
| Gambio | 338 | 1.17% |
| Squarespace Commerce | 219 | 0.76% |
All Stores Distribution
WooCommerce holds 42.1% share of all Austria e-commerce stores (24,519) , with Shopify at 21.0% and Custom at 12.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
24,519 stores
12,211 stores
7,528 stores
8,490 stores
1,357 stores
774 stores
1,112 stores
608 stores
505 stores
1,138 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 24519 | 42.10% |
| Shopify | 12211 | 20.97% |
| Custom | 7528 | 12.93% |
| Wix eCommerce | 8490 | 14.58% |
| Magento | 1357 | 2.33% |
| PrestaShop | 774 | 1.33% |
| Shopware | 1112 | 1.91% |
| JTL Shop | 608 | 1.04% |
| Gambio | 505 | 0.87% |
| Squarespace Commerce | 1138 | 1.95% |
Categories Distribution
Clothing & Accessories leads with 19.5% of all stores (4,396 stores) , followed by Food & Beverages (17.1%) and Health & Beauty (14.9%) .
Top 10 Categories
4,396 stores
3,852 stores
3,348 stores
1,572 stores
1,464 stores
1,207 stores
1,059 stores
991 stores
876 stores
826 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4396 | 19.51% |
| Food & Beverages | 3852 | 17.10% |
| Health & Beauty | 3348 | 14.86% |
| Home & Garden | 1572 | 6.98% |
| Electronics & Technology | 1464 | 6.50% |
| Sporting Goods & Outdoor Gear | 1207 | 5.36% |
| Jewelry & Watches | 1059 | 4.70% |
| Vehicles & Parts | 991 | 4.40% |
| Furniture & Home Decor | 876 | 3.89% |
| Arts & Entertainment | 826 | 3.67% |
| Pets & Pet Supplies | 752 | 3.34% |
| Gifts & Special Occasions | 691 | 3.07% |
| Tools & Hardware | 689 | 3.06% |
| Business & Industrial | 455 | 2.02% |
| Toys & Games | 349 | 1.55% |
Payment Providers Distribution
PayPal leads with 28.5% among AI-verified physical stores (9,192 stores) , followed by Klarna (18.3%) and Stripe Connect (8.7%) .
Base: 12,185 AI-verified physical stores with detectable payment providers (40.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,192 stores
5,904 stores
2,799 stores
2,644 stores
2,030 stores
1,871 stores
1,741 stores
1,458 stores
1,125 stores
948 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9192 | 28.51% |
| Klarna | 5904 | 18.31% |
| Stripe Connect | 2799 | 8.68% |
| Apple Pay | 2644 | 8.20% |
| MasterCard | 2030 | 6.30% |
| Google Pay | 1871 | 5.80% |
| American Express | 1741 | 5.40% |
| VISA | 1458 | 4.52% |
| SEPA | 1125 | 3.49% |
| Amazon Payments | 948 | 2.94% |
| Amazon Pay | 883 | 2.74% |
| Mollie | 530 | 1.64% |
| Giropay | 445 | 1.38% |
| Bancontact | 403 | 1.25% |
| Braintree | 267 | 0.83% |
Shipping Carriers Distribution
DPD leads with 22.9% among AI-verified physical stores (2,679 stores) , followed by DHL (21.6%) and GLS (14.6%) .
Base: 6,672 AI-verified physical stores with detectable shipping carriers (22.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,679 stores
2,529 stores
1,713 stores
1,657 stores
1,078 stores
612 stores
334 stores
323 stores
253 stores
148 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 2679 | 22.90% |
| DHL | 2529 | 21.62% |
| GLS | 1713 | 14.64% |
| Osterreichische Post | 1657 | 14.16% |
| UPS | 1078 | 9.22% |
| Hermes | 612 | 5.23% |
| Deutsche Post | 334 | 2.86% |
| FedEx | 323 | 2.76% |
| Austrian Post | 253 | 2.16% |
| Schenker | 148 | 1.27% |
| TNT | 134 | 1.15% |
| USPS | 88 | 0.75% |
| Speedy | 63 | 0.54% |
| PostNL | 51 | 0.44% |
| Raben | 36 | 0.31% |
Store Launch Timeline
Over the past 12 months, 4,573 new stores were launched in Austria , with the highest activity in 2025-10 (479 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
479 stores launched
420 stores launched
397 stores launched
454 stores launched
363 stores launched
430 stores launched
388 stores launched
412 stores launched
361 stores launched
393 stores launched
311 stores launched
165 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 479 | 10.47% |
| 2025-09 | 420 | 9.18% |
| 2025-08 | 397 | 8.68% |
| 2025-07 | 454 | 9.93% |
| 2025-06 | 363 | 7.94% |
| 2025-05 | 430 | 9.40% |
| 2025-04 | 388 | 8.48% |
| 2025-03 | 412 | 9.01% |
| 2025-02 | 361 | 7.89% |
| 2025-01 | 393 | 8.59% |
| 2024-12 | 311 | 6.80% |
| 2024-11 | 165 | 3.61% |
Active Stores by Launch Year
Currently, 29,843 active stores in Austria are tracked in our database , with the most stores launched in 2025 (4,107 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,107 active stores
3,263 active stores
2,621 active stores
2,120 active stores
2,595 active stores
2,547 active stores
1,426 active stores
1,704 active stores
1,593 active stores
841 active stores
656 active stores
624 active stores
942 active stores
521 active stores
478 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4107 | 13.76% |
| 2024 | 3263 | 10.93% |
| 2023 | 2621 | 8.78% |
| 2022 | 2120 | 7.10% |
| 2021 | 2595 | 8.70% |
| 2020 | 2547 | 8.53% |
| 2019 | 1426 | 4.78% |
| 2018 | 1704 | 5.71% |
| 2017 | 1593 | 5.34% |
| 2016 | 841 | 2.82% |
| 2015 | 656 | 2.20% |
| 2014 | 624 | 2.09% |
| 2013 | 942 | 3.16% |
| 2012 | 521 | 1.75% |
| 2011 | 478 | 1.60% |
| 2010 | 458 | 1.53% |
| 2009 | 370 | 1.24% |
| 2008 | 366 | 1.23% |
| 2007 | 325 | 1.09% |
| 2006 | 180 | 0.60% |
| 2005 | 178 | 0.60% |
| 2004 | 301 | 1.01% |
| 2003 | 316 | 1.06% |
| 2002 | 292 | 0.98% |
| 2001 | 540 | 1.81% |
| 2000 | 232 | 0.78% |
| 1999 | 111 | 0.37% |
| 1998 | 87 | 0.29% |
| 1997 | 29 | 0.10% |
| 1996 | 18 | 0.06% |
| 1995 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Austria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Electronics & Technology
Shopify — Vehicles & Parts
Squarespace Commerce
WooCommerce — Clothing & Accessories
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.2k | 100.00% |
| Emails | 20.8k | 69.00% |
| Phones | 14.3k | 47.45% |
| Ecommerce platform | 30.2k | 100.00% |
| Couriers | 6.7k | 22.12% |
| Payment Providers | 12.2k | 40.40% |
| Categories | 23.5k | 77.85% |
| Social Media | 18.1k | 59.89% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Austria E-commerce Database to:
Gain actionable insights into 30.2k physical stores in Austria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Austria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Austria E-commerce Database?
-
Our database covers over 30.2k Austria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.9% among stores with at least one detectable social profile (14,707 stores) , followed by Facebook (33.3%) and YouTube (10.4%) .
Base: 18,064 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,707 stores
14,454 stores
4,531 stores
2,552 stores
2,033 stores
1,758 stores
1,678 stores
839 stores
590 stores
223 stores
Visual Distribution