Shopware Market Share & Real Store Usage
Explore 23.0k verified e-commerce stores built on Shopware. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 24.7k domains. 23.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
23.0k verified active stores out of 24.7k detected · 93.1% verification rate
Categories Distribution
Food & Beverages stores with 13.0% of all stores (2,493 stores) , followed by Clothing & Accessories (11.2%) and Business & Industrial (10.1%) .
Base: 19,233 AI-verified stores with physical delivery and detected product categories (83.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,493 stores
2,152 stores
1,937 stores
1,815 stores
1,692 stores
1,656 stores
1,593 stores
1,112 stores
1,050 stores
912 stores
Visual Distribution
2,493 stores
2,152 stores
1,937 stores
1,815 stores
1,692 stores
1,656 stores
1,593 stores
1,112 stores
1,050 stores
912 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2493 | 12.96% |
| Clothing & Accessories | 2152 | 11.19% |
| Business & Industrial | 1937 | 10.07% |
| Sporting Goods & Outdoor Gear | 1815 | 9.44% |
| Home & Garden | 1692 | 8.80% |
| Tools & Hardware | 1656 | 8.61% |
| Health & Beauty | 1593 | 8.28% |
| Electronics & Technology | 1112 | 5.78% |
| Vehicles & Parts | 1050 | 5.46% |
| Arts & Entertainment | 912 | 4.74% |
Payment Providers Distribution
PayPal stores with 28.6% among AI-verified physical stores (14,634 stores) , followed by Klarna (22.2%) and SEPA (6.8%) .
Base: 17,661 AI-verified physical stores with detectable payment providers (71.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14,634 stores
11,376 stores
3,483 stores
3,332 stores
2,939 stores
2,835 stores
1,942 stores
1,843 stores
1,637 stores
1,606 stores
Visual Distribution
14,634 stores
11,376 stores
3,483 stores
3,332 stores
2,939 stores
2,835 stores
1,942 stores
1,843 stores
1,637 stores
1,606 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 14634 | 28.62% |
| Klarna | 11376 | 22.25% |
| SEPA | 3483 | 6.81% |
| Amazon Pay | 3332 | 6.52% |
| Apple Pay | 2939 | 5.75% |
| MasterCard | 2835 | 5.54% |
| Google Pay | 1942 | 3.80% |
| Amazon Payments | 1843 | 3.60% |
| VISA | 1637 | 3.20% |
| American Express | 1606 | 3.14% |
Shipping Carriers Distribution
DHL stores with 41.7% among AI-verified physical stores (8,977 stores) , followed by DPD (16.0%) and UPS (11.6%) .
Base: 11,574 AI-verified physical stores with detectable shipping carriers (46.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,977 stores
3,453 stores
2,498 stores
2,117 stores
2,047 stores
910 stores
315 stores
284 stores
278 stores
225 stores
Visual Distribution
8,977 stores
3,453 stores
2,498 stores
2,117 stores
2,047 stores
910 stores
315 stores
284 stores
278 stores
225 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8977 | 41.66% |
| DPD | 3453 | 16.02% |
| UPS | 2498 | 11.59% |
| GLS | 2117 | 9.82% |
| Deutsche Post | 2047 | 9.50% |
| Hermes | 910 | 4.22% |
| FedEx | 315 | 1.46% |
| TNT | 284 | 1.32% |
| Schenker | 278 | 1.29% |
| Osterreichische Post | 225 | 1.04% |
Store Launch Timeline
Over the past 12 months, 1,653 new stores were launched in Shopware , with the highest activity in 2026-05 (181 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
181 stores launched
209 stores launched
237 stores launched
185 stores launched
192 stores launched
83 stores launched
123 stores launched
113 stores launched
107 stores launched
86 stores launched
95 stores launched
42 stores launched
Monthly Trend
10.9% of last 12 months
12.6% of last 12 months
14.3% of last 12 months
11.2% of last 12 months
11.6% of last 12 months
5.0% of last 12 months
7.4% of last 12 months
6.8% of last 12 months
6.5% of last 12 months
5.2% of last 12 months
5.7% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 181 | 10.95% |
| 2026-04 | 209 | 12.64% |
| 2026-03 | 237 | 14.34% |
| 2026-02 | 185 | 11.19% |
| 2026-01 | 192 | 11.62% |
| 2025-12 | 83 | 5.02% |
| 2025-11 | 123 | 7.44% |
| 2025-10 | 113 | 6.84% |
| 2025-09 | 107 | 6.47% |
| 2025-08 | 86 | 5.20% |
| 2025-07 | 95 | 5.75% |
| 2025-06 | 42 | 2.54% |
Active Stores by Launch Year
Currently, 22,785 active stores in Shopware are tracked in our database , with the most stores launched in 2026 (1,022 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,022 active stores
1,137 active stores
1,062 active stores
1,218 active stores
1,351 active stores
1,875 active stores
1,922 active stores
1,223 active stores
1,301 active stores
1,375 active stores
709 active stores
539 active stores
603 active stores
987 active stores
598 active stores
Distribution by Launch Year
4.5% of tracked active stores
5.0% of tracked active stores
4.7% of tracked active stores
5.3% of tracked active stores
5.9% of tracked active stores
8.2% of tracked active stores
8.4% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
6.0% of tracked active stores
3.1% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
4.3% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1022 | 4.49% |
| 2025 | 1137 | 4.99% |
| 2024 | 1062 | 4.66% |
| 2023 | 1218 | 5.35% |
| 2022 | 1351 | 5.93% |
| 2021 | 1875 | 8.23% |
| 2020 | 1922 | 8.44% |
| 2019 | 1223 | 5.37% |
| 2018 | 1301 | 5.71% |
| 2017 | 1375 | 6.03% |
| 2016 | 709 | 3.11% |
| 2015 | 539 | 2.37% |
| 2014 | 603 | 2.65% |
| 2013 | 987 | 4.33% |
| 2012 | 598 | 2.62% |
Geographic Distribution
Germany stores with 81.6% (18,201 AI-verified stores) , followed by Austria (4.7%) and Switzerland (4.6%) .
Base: 22,299 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
18,201 AI-verified stores
1,055 AI-verified stores
1,024 AI-verified stores
686 AI-verified stores
219 AI-verified stores
213 AI-verified stores
173 AI-verified stores
117 AI-verified stores
111 AI-verified stores
110 AI-verified stores
Visual Distribution
18,201 AI-verified stores
1,055 AI-verified stores
1,024 AI-verified stores
686 AI-verified stores
219 AI-verified stores
213 AI-verified stores
173 AI-verified stores
117 AI-verified stores
111 AI-verified stores
110 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 18201 | 81.62% |
| Austria | 1055 | 4.73% |
| Switzerland | 1024 | 4.59% |
| Netherlands | 686 | 3.08% |
| United States | 219 | 0.98% |
| Italy | 213 | 0.96% |
| France | 173 | 0.78% |
| Belgium | 117 | 0.52% |
| Spain | 111 | 0.50% |
| United Kingdom | 110 | 0.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopware - Jewelry & Watches
Shopware - Electronics & Technology
Shopware - Electronics & Technology
Shopware - Furniture & Home Decor
Shopware - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopware - Sporting Goods & Outdoor Gear
Shopware - Vehicles & Parts
Shopware - Gifts & Special Occasions
Shopware - Clothing & Accessories
Shopware - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.7k | 100.00% |
| Emails | 18.9k | 76.61% |
| Phones | 19.7k | 79.72% |
| Ecommerce platform | 24.7k | 100.00% |
| Couriers | 11.6k | 46.79% |
| Payment Providers | 17.7k | 71.40% |
| Categories | 20.0k | 80.95% |
| Social Media | 9.5k | 38.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shopware e-commerce landscape:
Analyze 23.0k verified e-commerce stores on Shopware - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shopware e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shopware e-commerce intelligence?
-
We track 23.0k verified Shopware e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.9% among stores with at least one detectable social profile (7,627 stores) , followed by Instagram (31.7%) and YouTube (15.6%) .
Base: 9,518 stores with any detectable social profile (38.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,627 stores
7,114 stores
3,500 stores
1,314 stores
976 stores
680 stores
644 stores
376 stores
182 stores
60 stores
Visual Distribution
7,627 stores
7,114 stores
3,500 stores
1,314 stores
976 stores
680 stores
644 stores
376 stores
182 stores
60 stores