Shopware E-commerce Stores Database

Explore 10.7k e-commerce stores built on Shopware. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 17.2% of all stores (1,551 stores) , followed by Food & Beverages (11.7%) and Health & Beauty (10.5%) .

Top 10 Categories

Clothing & Accessories 17.2%

1,551 stores

Food & Beverages 11.7%

1,058 stores

Health & Beauty 10.5%

947 stores

Home & Garden 10.0%

902 stores

Electronics & Technology 7.2%

655 stores

Sporting Goods & Outdoor Gear 6.7%

602 stores

Vehicles & Parts 6.3%

574 stores

Tools & Hardware 5.6%

509 stores

Furniture & Home Decor 5.5%

494 stores

Gifts & Special Occasions 4.2%

382 stores

Visual Distribution

Distribution of top 10 Shopware store categories (November 2025)
Distribution of categories in Shopware e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1551 17.15%
Food & Beverages 1058 11.70%
Health & Beauty 947 10.47%
Home & Garden 902 9.98%
Electronics & Technology 655 7.24%
Sporting Goods & Outdoor Gear 602 6.66%
Vehicles & Parts 574 6.35%
Tools & Hardware 509 5.63%
Furniture & Home Decor 494 5.46%
Gifts & Special Occasions 382 4.22%
Pets & Pet Supplies 352 3.89%
Business & Industrial 321 3.55%
Office Supplies 263 2.91%
Jewelry & Watches 229 2.53%
Arts & Entertainment 203 2.25%

Payment Providers Distribution

PayPal leads with 30.8% among AI-verified physical stores (6,769 stores) , followed by Klarna (23.8%) and Amazon Pay (7.5%) .

Base: 16,219 AI-verified physical stores with detectable payment providers (64.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.8%

6,769 stores

Klarna 23.8%

5,229 stores

1,643 stores

SEPA 5.3%

1,157 stores

1,141 stores

944 stores

895 stores

725 stores

VISA 3.2%

700 stores

687 stores

Visual Distribution

Distribution of top 10 Shopware payment providers (November 2025)
Distribution of payment providers in Shopware e-commerce stores
Payment Provider Store Count Market Share
PayPal 6769 30.80%
Klarna 5229 23.79%
Amazon Pay 1643 7.48%
SEPA 1157 5.26%
MasterCard 1141 5.19%
Amazon Payments 944 4.30%
Apple Pay 895 4.07%
Stripe Connect 725 3.30%
VISA 700 3.19%
American Express 687 3.13%
Mollie 509 2.32%
Giropay 503 2.29%
Google Pay 492 2.24%
Bancontact 345 1.57%
iDEAL 237 1.08%

Shipping Carriers Distribution

DHL leads with 41.3% among AI-verified physical stores (3,568 stores) , followed by DPD (15.8%) and UPS (11.5%) .

Base: 7,919 AI-verified physical stores with detectable shipping carriers (31.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 41.3%

3,568 stores

DPD 15.8%

1,370 stores

UPS 11.5%

995 stores

GLS 10.1%

871 stores

791 stores

368 stores

TNT 1.7%

145 stores

FedEx 1.4%

123 stores

114 stores

86 stores

Visual Distribution

Distribution of top 10 Shopware shipping carriers (November 2025)
Distribution of shipping carriers in Shopware e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3568 41.25%
DPD 1370 15.84%
UPS 995 11.50%
GLS 871 10.07%
Deutsche Post 791 9.15%
Hermes 368 4.25%
TNT 145 1.68%
FedEx 123 1.42%
Schenker 114 1.32%
PostNL 86 0.99%
Osterreichische Post 75 0.87%
Speedy 55 0.64%
Swiss Post 32 0.37%
DSV 29 0.34%
TCS 27 0.31%

Store Launch Timeline

Over the past 12 months, 422 new stores were launched in Shopware , with the highest activity in 2025-10 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.8%

50 stores launched

2025-09 5.7%

24 stores launched

2025-08 8.3%

35 stores launched

2025-07 6.4%

27 stores launched

2025-06 10.2%

43 stores launched

2025-05 6.6%

28 stores launched

2025-04 6.9%

29 stores launched

2025-03 9.0%

38 stores launched

2025-02 9.0%

38 stores launched

2025-01 10.7%

45 stores launched

2024-12 11.1%

47 stores launched

2024-11 4.3%

18 stores launched

Monthly Trend

Monthly store launches in Shopware (November 2025)
Monthly store launches in Shopware over the past 12 months
Month Stores Launched Percentage
2025-10 50 11.85%
2025-09 24 5.69%
2025-08 35 8.29%
2025-07 27 6.40%
2025-06 43 10.19%
2025-05 28 6.64%
2025-04 29 6.87%
2025-03 38 9.00%
2025-02 38 9.00%
2025-01 45 10.66%
2024-12 47 11.14%
2024-11 18 4.27%

Active Stores by Launch Year

Currently, 10,659 active stores in Shopware are tracked in our database , with the most stores launched in 2025 (357 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.3%

357 active stores

2024 4.3%

461 active stores

2023 5.9%

632 active stores

2022 5.8%

616 active stores

2021 8.6%

914 active stores

2020 8.7%

925 active stores

2019 5.4%

580 active stores

2018 5.7%

611 active stores

2017 6.1%

653 active stores

2016 3.5%

377 active stores

2015 2.7%

285 active stores

2014 3.1%

327 active stores

2013 5.1%

540 active stores

2012 3.1%

335 active stores

2011 2.9%

312 active stores

Distribution by Launch Year

Active stores in Shopware by original launch year (November 2025)
Active stores in Shopware by launch year
Launch Year Active Stores Percentage
2025 357 3.35%
2024 461 4.32%
2023 632 5.93%
2022 616 5.78%
2021 914 8.57%
2020 925 8.68%
2019 580 5.44%
2018 611 5.73%
2017 653 6.13%
2016 377 3.54%
2015 285 2.67%
2014 327 3.07%
2013 540 5.07%
2012 335 3.14%
2011 312 2.93%
2010 282 2.65%
2009 296 2.78%
2008 301 2.82%
2007 227 2.13%
2006 166 1.56%
2005 128 1.20%
2004 229 2.15%
2003 201 1.89%
2002 176 1.65%
2001 302 2.83%
2000 178 1.67%
1999 138 1.29%
1998 73 0.68%
1997 20 0.19%
1996 15 0.14%
1995 2 0.02%

Social Media Usage

Facebook leads with 36.2% among stores with at least one detectable social profile (4,227 stores) , followed by Instagram (32.1%) and YouTube (14.7%) .

Base: 8,904 stores with any detectable social profile (35.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.2%

4,227 stores

Instagram 32.1%

3,745 stores

YouTube 14.7%

1,715 stores

Twitter 5.5%

644 stores

LinkedIn 4.0%

469 stores

Pinterest 2.8%

325 stores

TikTok 2.3%

267 stores

WhatsApp 1.2%

136 stores

X 1.0%

115 stores

Vimeo 0.2%

24 stores

Visual Distribution

Distribution of social media platforms in Shopware (November 2025)
Distribution of social media platforms in Shopware e-commerce stores
Social Platform Store Count Market Share
Facebook 4227 36.23%
Instagram 3745 32.10%
YouTube 1715 14.70%
Twitter 644 5.52%
LinkedIn 469 4.02%
Pinterest 325 2.79%
TikTok 267 2.29%
WhatsApp 136 1.17%
X 115 0.99%
Vimeo 24 0.21%

Geographic Distribution

Germany leads with 74.6% (7,543 AI-verified stores) , followed by Netherlands (5.8%) and Switzerland (4.9%) .

Base: 10,118 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 74.6%

7,543 AI-verified stores

584 AI-verified stores

494 AI-verified stores

470 AI-verified stores

179 AI-verified stores

Italy 1.6%

164 AI-verified stores

131 AI-verified stores

99 AI-verified stores

89 AI-verified stores

73 AI-verified stores

Visual Distribution

Geographic distribution of stores using Shopware (November 2025)
Geographic distribution of stores using Shopware
Country AI-Verified Store Count Market Share
Germany 7543 74.55%
Netherlands 584 5.77%
Switzerland 494 4.88%
Austria 470 4.65%
United States 179 1.77%
Italy 164 1.62%
France 131 1.29%
United Kingdom 99 0.98%
Belgium 89 0.88%
Poland 73 0.72%
Spain 67 0.66%
Denmark 49 0.48%
Sweden 38 0.38%
Ireland 34 0.34%
Czechia 27 0.27%
Portugal 18 0.18%
Hungary 17 0.17%
Slovakia 15 0.15%
Romania 14 0.14%
Norway 13 0.13%

Dataset Coverage

Field Rows count Coverage
Website 25.4k 100.00%
Emails 17.8k 70.18%
Phones 16.7k 66.01%
Ecommerce platform 25.4k 100.00%
Couriers 7.9k 31.24%
Payment Providers 16.2k 63.98%
Categories 16.6k 65.62%
Social Media 8.9k 35.12%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Shopware E-commerce Database?

Our database covers over 10.7k Shopware physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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