Shopware Market Share & Real Store Usage
Explore 23.0k verified e-commerce stores built on Shopware. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 24.8k domains. 23.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
23.0k verified active stores out of 24.8k detected · 92.8% verification rate
Categories Distribution
Food & Beverages stores with 13.0% of all stores (2,481 stores) , followed by Clothing & Accessories (11.3%) and Business & Industrial (10.2%) .
Base: 19,025 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,481 stores
2,153 stores
1,948 stores
1,798 stores
1,619 stores
1,593 stores
1,586 stores
1,092 stores
1,050 stores
911 stores
Visual Distribution
2,481 stores
2,153 stores
1,948 stores
1,798 stores
1,619 stores
1,593 stores
1,586 stores
1,092 stores
1,050 stores
911 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2481 | 13.04% |
| Clothing & Accessories | 2153 | 11.32% |
| Business & Industrial | 1948 | 10.24% |
| Sporting Goods & Outdoor Gear | 1798 | 9.45% |
| Home & Garden | 1619 | 8.51% |
| Health & Beauty | 1593 | 8.37% |
| Tools & Hardware | 1586 | 8.34% |
| Electronics & Technology | 1092 | 5.74% |
| Vehicles & Parts | 1050 | 5.52% |
| Arts & Entertainment | 911 | 4.79% |
Payment Providers Distribution
PayPal stores with 29.3% among AI-verified physical stores (14,194 stores) , followed by Klarna (22.7%) and SEPA (6.7%) .
Base: 17,221 AI-verified physical stores with detectable payment providers (69.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14,194 stores
10,984 stores
3,227 stores
3,172 stores
2,743 stores
2,559 stores
1,740 stores
1,656 stores
1,563 stores
1,515 stores
Visual Distribution
14,194 stores
10,984 stores
3,227 stores
3,172 stores
2,743 stores
2,559 stores
1,740 stores
1,656 stores
1,563 stores
1,515 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 14194 | 29.30% |
| Klarna | 10984 | 22.67% |
| SEPA | 3227 | 6.66% |
| Amazon Pay | 3172 | 6.55% |
| MasterCard | 2743 | 5.66% |
| Apple Pay | 2559 | 5.28% |
| Amazon Payments | 1740 | 3.59% |
| Google Pay | 1656 | 3.42% |
| VISA | 1563 | 3.23% |
| American Express | 1515 | 3.13% |
Shipping Carriers Distribution
DHL stores with 42.1% among AI-verified physical stores (8,585 stores) , followed by DPD (16.0%) and UPS (11.4%) .
Base: 11,053 AI-verified physical stores with detectable shipping carriers (44.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,585 stores
3,269 stores
2,326 stores
1,982 stores
1,941 stores
861 stores
286 stores
281 stores
254 stores
198 stores
Visual Distribution
8,585 stores
3,269 stores
2,326 stores
1,982 stores
1,941 stores
861 stores
286 stores
281 stores
254 stores
198 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8585 | 42.07% |
| DPD | 3269 | 16.02% |
| UPS | 2326 | 11.40% |
| GLS | 1982 | 9.71% |
| Deutsche Post | 1941 | 9.51% |
| Hermes | 861 | 4.22% |
| FedEx | 286 | 1.40% |
| TNT | 281 | 1.38% |
| Schenker | 254 | 1.24% |
| Osterreichische Post | 198 | 0.97% |
Store Launch Timeline
Over the past 12 months, 1,709 new stores were launched in Shopware , with the highest activity in 2026-04 (253 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
253 stores launched
278 stores launched
234 stores launched
220 stores launched
90 stores launched
120 stores launched
115 stores launched
97 stores launched
83 stores launched
87 stores launched
90 stores launched
42 stores launched
Monthly Trend
14.8% of last 12 months
16.3% of last 12 months
13.7% of last 12 months
12.9% of last 12 months
5.3% of last 12 months
7.0% of last 12 months
6.7% of last 12 months
5.7% of last 12 months
4.9% of last 12 months
5.1% of last 12 months
5.3% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 253 | 14.80% |
| 2026-03 | 278 | 16.27% |
| 2026-02 | 234 | 13.69% |
| 2026-01 | 220 | 12.87% |
| 2025-12 | 90 | 5.27% |
| 2025-11 | 120 | 7.02% |
| 2025-10 | 115 | 6.73% |
| 2025-09 | 97 | 5.68% |
| 2025-08 | 83 | 4.86% |
| 2025-07 | 87 | 5.09% |
| 2025-06 | 90 | 5.27% |
| 2025-05 | 42 | 2.46% |
Active Stores by Launch Year
Currently, 22,749 active stores in Shopware are tracked in our database , with the most stores launched in 2026 (1,003 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,003 active stores
1,128 active stores
1,037 active stores
1,273 active stores
1,407 active stores
1,909 active stores
1,982 active stores
1,236 active stores
1,337 active stores
1,361 active stores
705 active stores
534 active stores
578 active stores
993 active stores
584 active stores
Distribution by Launch Year
4.4% of tracked active stores
5.0% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
6.2% of tracked active stores
8.4% of tracked active stores
8.7% of tracked active stores
5.4% of tracked active stores
5.9% of tracked active stores
6.0% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
2.5% of tracked active stores
4.4% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1003 | 4.41% |
| 2025 | 1128 | 4.96% |
| 2024 | 1037 | 4.56% |
| 2023 | 1273 | 5.60% |
| 2022 | 1407 | 6.18% |
| 2021 | 1909 | 8.39% |
| 2020 | 1982 | 8.71% |
| 2019 | 1236 | 5.43% |
| 2018 | 1337 | 5.88% |
| 2017 | 1361 | 5.98% |
| 2016 | 705 | 3.10% |
| 2015 | 534 | 2.35% |
| 2014 | 578 | 2.54% |
| 2013 | 993 | 4.37% |
| 2012 | 584 | 2.57% |
Geographic Distribution
Germany stores with 81.5% (18,093 AI-verified stores) , followed by Switzerland (4.7%) and Austria (4.6%) .
Base: 22,208 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
18,093 AI-verified stores
1,033 AI-verified stores
1,026 AI-verified stores
697 AI-verified stores
225 AI-verified stores
215 AI-verified stores
167 AI-verified stores
128 AI-verified stores
115 AI-verified stores
107 AI-verified stores
Visual Distribution
18,093 AI-verified stores
1,033 AI-verified stores
1,026 AI-verified stores
697 AI-verified stores
225 AI-verified stores
215 AI-verified stores
167 AI-verified stores
128 AI-verified stores
115 AI-verified stores
107 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 18093 | 81.47% |
| Switzerland | 1033 | 4.65% |
| Austria | 1026 | 4.62% |
| Netherlands | 697 | 3.14% |
| United States | 225 | 1.01% |
| Italy | 215 | 0.97% |
| France | 167 | 0.75% |
| Belgium | 128 | 0.58% |
| United Kingdom | 115 | 0.52% |
| Spain | 107 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopware - Home & Garden
Shopware - Jewelry & Watches
Shopware - Electronics & Technology
Shopware - Furniture & Home Decor
Shopware - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopware - Food & Beverages
Shopware - Health & Beauty
Shopware - Health & Beauty
Shopware - Arts & Entertainment
Shopware - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.8k | 100.00% |
| Emails | 18.6k | 75.03% |
| Phones | 19.5k | 78.94% |
| Ecommerce platform | 24.8k | 100.00% |
| Couriers | 11.1k | 44.64% |
| Payment Providers | 17.2k | 69.54% |
| Categories | 19.8k | 80.02% |
| Social Media | 9.2k | 37.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shopware e-commerce landscape:
Analyze 23.0k verified e-commerce stores on Shopware - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Shopware e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shopware e-commerce intelligence?
-
We track 23.0k verified Shopware e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.3% among stores with at least one detectable social profile (7,373 stores) , followed by Instagram (31.6%) and YouTube (15.5%) .
Base: 9,196 stores with any detectable social profile (37.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,373 stores
6,779 stores
3,332 stores
1,199 stores
1,018 stores
606 stores
596 stores
342 stores
168 stores
66 stores
Visual Distribution
7,373 stores
6,779 stores
3,332 stores
1,199 stores
1,018 stores
606 stores
596 stores
342 stores
168 stores
66 stores