Shopware E-commerce Stores Database

Explore 23.2k e-commerce stores built on Shopware. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 17.1% of all stores (2,668 stores) , followed by Food & Beverages (12.6%) and Health & Beauty (11.1%) .

Top 10 Categories

Clothing & Accessories 17.1%

2,668 stores

Food & Beverages 12.6%

1,968 stores

Health & Beauty 11.1%

1,734 stores

Home & Garden 10.6%

1,662 stores

Electronics & Technology 7.4%

1,162 stores

Business & Industrial 6.4%

993 stores

Furniture & Home Decor 5.3%

829 stores

Tools & Hardware 5.3%

825 stores

Vehicles & Parts 5.2%

816 stores

Sporting Goods & Outdoor Gear 4.8%

744 stores

Visual Distribution

Distribution of top 10 Shopware store categories (January 2026)
Distribution of categories in Shopware e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2668 17.07%
Food & Beverages 1968 12.59%
Health & Beauty 1734 11.09%
Home & Garden 1662 10.63%
Electronics & Technology 1162 7.43%
Business & Industrial 993 6.35%
Furniture & Home Decor 829 5.30%
Tools & Hardware 825 5.28%
Vehicles & Parts 816 5.22%
Sporting Goods & Outdoor Gear 744 4.76%
Gifts & Special Occasions 622 3.98%
Pets & Pet Supplies 482 3.08%
Jewelry & Watches 427 2.73%
Arts & Entertainment 356 2.28%
Books & Media 342 2.19%

Payment Providers Distribution

PayPal leads with 33.0% among AI-verified physical stores (12,831 stores) , followed by Klarna (26.2%) and Amazon Pay (6.9%) .

Base: 15,859 AI-verified physical stores with detectable payment providers (65.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.0%

12,831 stores

Klarna 26.2%

10,206 stores

2,689 stores

2,147 stores

SEPA 5.3%

2,048 stores

1,481 stores

1,321 stores

1,075 stores

VISA 2.7%

1,038 stores

1,034 stores

Visual Distribution

Distribution of top 10 Shopware payment providers (January 2026)
Distribution of payment providers in Shopware e-commerce stores
Payment Provider Store Count Market Share
PayPal 12831 32.98%
Klarna 10206 26.24%
Amazon Pay 2689 6.91%
MasterCard 2147 5.52%
SEPA 2048 5.26%
Amazon Payments 1481 3.81%
Apple Pay 1321 3.40%
Stripe Connect 1075 2.76%
VISA 1038 2.67%
American Express 1034 2.66%
Giropay 809 2.08%
Mollie 753 1.94%
Google Pay 745 1.92%
Bancontact 428 1.10%
iDEAL 297 0.76%

Shipping Carriers Distribution

DHL leads with 41.7% among AI-verified physical stores (5,844 stores) , followed by DPD (15.7%) and UPS (11.6%) .

Base: 7,694 AI-verified physical stores with detectable shipping carriers (31.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 41.7%

5,844 stores

DPD 15.7%

2,204 stores

UPS 11.6%

1,628 stores

GLS 9.8%

1,371 stores

1,311 stores

622 stores

TNT 1.6%

220 stores

197 stores

FedEx 1.4%

194 stores

120 stores

Visual Distribution

Distribution of top 10 Shopware shipping carriers (January 2026)
Distribution of shipping carriers in Shopware e-commerce stores
Shipping Carrier Store Count Market Share
DHL 5844 41.74%
DPD 2204 15.74%
UPS 1628 11.63%
GLS 1371 9.79%
Deutsche Post 1311 9.36%
Hermes 622 4.44%
TNT 220 1.57%
Schenker 197 1.41%
FedEx 194 1.39%
Osterreichische Post 120 0.86%
PostNL 97 0.69%
Speedy 76 0.54%
DSV 43 0.31%
Raben 38 0.27%
Swiss Post 36 0.26%

Store Launch Timeline

Over the past 12 months, 860 new stores were launched in Shopware , with the highest activity in 2025-12 (56 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.5%

56 stores launched

2025-11 7.1%

61 stores launched

2025-10 9.2%

79 stores launched

2025-09 7.1%

61 stores launched

2025-08 8.0%

69 stores launched

2025-07 7.7%

66 stores launched

2025-06 10.1%

87 stores launched

2025-05 8.8%

76 stores launched

2025-04 8.4%

72 stores launched

2025-03 10.7%

92 stores launched

2025-02 9.5%

82 stores launched

2025-01 6.9%

59 stores launched

Monthly Trend

Monthly store launches in Shopware (January 2026)
Monthly store launches in Shopware over the past 12 months
Month Stores Launched Percentage
2025-12 56 6.51%
2025-11 61 7.09%
2025-10 79 9.19%
2025-09 61 7.09%
2025-08 69 8.02%
2025-07 66 7.67%
2025-06 87 10.12%
2025-05 76 8.84%
2025-04 72 8.37%
2025-03 92 10.70%
2025-02 82 9.53%
2025-01 59 6.86%

Active Stores by Launch Year

Currently, 23,008 active stores in Shopware are tracked in our database , with the most stores launched in 2025 (913 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.0%

913 active stores

2024 4.6%

1,053 active stores

2023 6.3%

1,451 active stores

2022 7.2%

1,647 active stores

2021 9.6%

2,205 active stores

2020 10.0%

2,299 active stores

2019 6.3%

1,451 active stores

2018 6.4%

1,469 active stores

2017 6.1%

1,403 active stores

2016 3.2%

739 active stores

2015 2.4%

548 active stores

2014 2.6%

607 active stores

2013 4.7%

1,070 active stores

2012 2.6%

594 active stores

2011 2.3%

538 active stores

Distribution by Launch Year

Active stores in Shopware by original launch year (January 2026)
Active stores in Shopware by launch year
Launch Year Active Stores Percentage
2025 913 3.97%
2024 1053 4.58%
2023 1451 6.31%
2022 1647 7.16%
2021 2205 9.58%
2020 2299 9.99%
2019 1451 6.31%
2018 1469 6.38%
2017 1403 6.10%
2016 739 3.21%
2015 548 2.38%
2014 607 2.64%
2013 1070 4.65%
2012 594 2.58%
2011 538 2.34%
2010 495 2.15%
2009 534 2.32%
2008 533 2.32%
2007 402 1.75%
2006 274 1.19%
2005 238 1.03%
2004 395 1.72%
2003 360 1.56%
2002 357 1.55%
2001 618 2.69%
2000 342 1.49%
1999 271 1.18%
1998 136 0.59%
1997 34 0.15%
1996 29 0.13%
1995 3 0.01%

Social Media Usage

Facebook leads with 36.3% among stores with at least one detectable social profile (7,266 stores) , followed by Instagram (31.7%) and YouTube (15.1%) .

Base: 8,533 stores with any detectable social profile (35.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.3%

7,266 stores

Instagram 31.7%

6,347 stores

YouTube 15.1%

3,023 stores

Twitter 5.7%

1,142 stores

LinkedIn 4.9%

986 stores

Pinterest 2.5%

496 stores

TikTok 2.0%

410 stores

WhatsApp 1.1%

222 stores

X 0.4%

72 stores

Vimeo 0.2%

46 stores

Visual Distribution

Distribution of social media platforms in Shopware (January 2026)
Distribution of social media platforms in Shopware e-commerce stores
Social Platform Store Count Market Share
Facebook 7266 36.31%
Instagram 6347 31.72%
YouTube 3023 15.11%
Twitter 1142 5.71%
LinkedIn 986 4.93%
Pinterest 496 2.48%
TikTok 410 2.05%
WhatsApp 222 1.11%
X 72 0.36%
Vimeo 46 0.23%

Geographic Distribution

Germany leads with 80.8% (17,367 AI-verified stores) , followed by Austria (4.7%) and Switzerland (4.7%) .

Base: 21,499 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 80.8%

17,367 AI-verified stores

1,012 AI-verified stores

1,002 AI-verified stores

636 AI-verified stores

377 AI-verified stores

Italy 1.1%

233 AI-verified stores

151 AI-verified stores

131 AI-verified stores

102 AI-verified stores

Spain 0.4%

86 AI-verified stores

Visual Distribution

Geographic distribution of stores using Shopware (January 2026)
Geographic distribution of stores using Shopware
Country AI-Verified Store Count Market Share
Germany 17367 80.78%
Austria 1012 4.71%
Switzerland 1002 4.66%
Netherlands 636 2.96%
United States 377 1.75%
Italy 233 1.08%
France 151 0.70%
United Kingdom 131 0.61%
Belgium 102 0.47%
Spain 86 0.40%
Poland 79 0.37%
Ireland 71 0.33%
Denmark 57 0.27%
Sweden 47 0.22%
Czechia 36 0.17%
Portugal 32 0.15%
Slovakia 21 0.10%
Norway 21 0.10%
Cocos (Keeling) Islands 19 0.09%
Hungary 19 0.09%

Dataset Coverage

Field Rows count Coverage
Website 24.2k 100.00%
Emails 17.3k 71.39%
Phones 15.8k 65.11%
Ecommerce platform 24.2k 100.00%
Couriers 7.7k 31.79%
Payment Providers 15.9k 65.53%
Categories 16.8k 69.21%
Social Media 8.5k 35.26%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Shopware E-commerce Database?

Our database covers over 23.2k Shopware physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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