Shopware E-commerce Stores Database

Explore 22.4k verified e-commerce stores built on Shopware. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 24.3k domains. 22.4k verified as active stores with physical delivery.

· · Next full refresh: May 2026

22.4k verified active stores out of 24.3k detected · 92.0% verification rate

Categories Distribution

Food & Beverages leads with 13.0% of all stores (2,400 stores) , followed by Clothing & Accessories (11.4%) and Business & Industrial (10.2%) .

Base: 18,472 AI-verified stores with physical delivery and detected product categories (82.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 13.0%

2,400 stores

Clothing & Accessories 11.4%

2,110 stores

Business & Industrial 10.2%

1,886 stores

Sporting Goods & Outdoor Gear 9.5%

1,758 stores

Home & Garden 8.5%

1,579 stores

Health & Beauty 8.4%

1,545 stores

Tools & Hardware 8.2%

1,522 stores

Electronics & Technology 5.7%

1,057 stores

Vehicles & Parts 5.7%

1,044 stores

Arts & Entertainment 4.7%

870 stores

Visual Distribution

Distribution of top 10 Shopware store categories (April 2026)
Distribution of categories in Shopware e-commerce stores
Category Number of Stores Percentage
Food & Beverages 2400 12.99%
Clothing & Accessories 2110 11.42%
Business & Industrial 1886 10.21%
Sporting Goods & Outdoor Gear 1758 9.52%
Home & Garden 1579 8.55%
Health & Beauty 1545 8.36%
Tools & Hardware 1522 8.24%
Electronics & Technology 1057 5.72%
Vehicles & Parts 1044 5.65%
Arts & Entertainment 870 4.71%
Furniture & Home Decor 775 4.20%
Gifts & Special Occasions 683 3.70%
Toys & Games 627 3.39%
Jewelry & Watches 377 2.04%
Books & Media 239 1.29%

Payment Providers Distribution

PayPal leads with 29.7% among AI-verified physical stores (13,609 stores) , followed by Klarna (23.0%) and Amazon Pay (6.6%) .

Base: 16,556 AI-verified physical stores with detectable payment providers (68.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.7%

13,609 stores

Klarna 23.0%

10,531 stores

3,008 stores

SEPA 6.6%

3,004 stores

2,588 stores

2,316 stores

1,646 stores

VISA 3.2%

1,485 stores

1,448 stores

1,418 stores

Visual Distribution

Distribution of top 10 Shopware payment providers (April 2026)
Distribution of payment providers in Shopware e-commerce stores
Payment Provider Store Count Market Share
PayPal 13609 29.75%
Klarna 10531 23.02%
Amazon Pay 3008 6.58%
SEPA 3004 6.57%
MasterCard 2588 5.66%
Apple Pay 2316 5.06%
Amazon Payments 1646 3.60%
VISA 1485 3.25%
Google Pay 1448 3.17%
American Express 1418 3.10%
Stripe Connect 1311 2.87%
Giropay 1105 2.42%
Mollie 1097 2.40%
Bancontact 697 1.52%
iDEAL 485 1.06%

Shipping Carriers Distribution

DHL leads with 42.2% among AI-verified physical stores (8,168 stores) , followed by DPD (16.1%) and UPS (11.4%) .

Base: 10,545 AI-verified physical stores with detectable shipping carriers (43.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 42.2%

8,168 stores

DPD 16.1%

3,121 stores

UPS 11.4%

2,206 stores

GLS 9.8%

1,889 stores

1,832 stores

816 stores

TNT 1.4%

275 stores

FedEx 1.3%

254 stores

237 stores

186 stores

Visual Distribution

Distribution of top 10 Shopware shipping carriers (April 2026)
Distribution of shipping carriers in Shopware e-commerce stores
Shipping Carrier Store Count Market Share
DHL 8168 42.17%
DPD 3121 16.11%
UPS 2206 11.39%
GLS 1889 9.75%
Deutsche Post 1832 9.46%
Hermes 816 4.21%
TNT 275 1.42%
FedEx 254 1.31%
Schenker 237 1.22%
Osterreichische Post 186 0.96%
PostNL 167 0.86%
Raben 61 0.31%
Speedy 61 0.31%
Geis 50 0.26%
DSV 48 0.25%

Store Launch Timeline

Over the past 12 months, 1,496 new stores were launched in Shopware , with the highest activity in 2026-03 (301 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 20.1%

301 stores launched

2026-02 16.8%

251 stores launched

2026-01 15.0%

224 stores launched

2025-12 5.1%

77 stores launched

2025-11 7.6%

113 stores launched

2025-10 7.3%

109 stores launched

2025-09 5.5%

83 stores launched

2025-08 5.0%

75 stores launched

2025-07 5.3%

79 stores launched

2025-06 5.4%

81 stores launched

2025-05 4.7%

71 stores launched

2025-04 2.1%

32 stores launched

Monthly Trend

Monthly store launches in Shopware (April 2026)
Monthly store launches in Shopware over the past 12 months
Month Stores Launched Percentage
2026-03 301 20.12%
2026-02 251 16.78%
2026-01 224 14.97%
2025-12 77 5.15%
2025-11 113 7.55%
2025-10 109 7.29%
2025-09 83 5.55%
2025-08 75 5.01%
2025-07 79 5.28%
2025-06 81 5.41%
2025-05 71 4.75%
2025-04 32 2.14%

Active Stores by Launch Year

Currently, 22,122 active stores in Shopware are tracked in our database , with the most stores launched in 2026 (778 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.5%

778 active stores

2025 4.6%

1,023 active stores

2024 4.5%

985 active stores

2023 5.8%

1,277 active stores

2022 6.3%

1,396 active stores

2021 8.6%

1,911 active stores

2020 9.0%

1,986 active stores

2019 5.6%

1,239 active stores

2018 6.0%

1,325 active stores

2017 6.1%

1,344 active stores

2016 3.1%

694 active stores

2015 2.3%

509 active stores

2014 2.6%

568 active stores

2013 4.4%

978 active stores

2012 2.6%

565 active stores

Distribution by Launch Year

Active stores in Shopware by original launch year (April 2026)
Active stores in Shopware by launch year
Launch Year Active Stores Percentage
2026 778 3.52%
2025 1023 4.62%
2024 985 4.45%
2023 1277 5.77%
2022 1396 6.31%
2021 1911 8.64%
2020 1986 8.98%
2019 1239 5.60%
2018 1325 5.99%
2017 1344 6.08%
2016 694 3.14%
2015 509 2.30%
2014 568 2.57%
2013 978 4.42%
2012 565 2.55%
2011 522 2.36%
2010 490 2.21%
2009 532 2.40%
2008 521 2.36%
2007 419 1.89%
2006 266 1.20%
2005 246 1.11%
2004 394 1.78%
2003 359 1.62%
2002 360 1.63%
2001 601 2.72%
2000 344 1.56%
1999 284 1.28%
1998 137 0.62%
1997 35 0.16%
1996 31 0.14%
1995 3 0.01%

Social Media Usage

Facebook leads with 34.8% among stores with at least one detectable social profile (7,166 stores) , followed by Instagram (31.6%) and YouTube (15.5%) .

Base: 8,928 stores with any detectable social profile (36.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.8%

7,166 stores

Instagram 31.6%

6,504 stores

YouTube 15.5%

3,190 stores

LinkedIn 5.4%

1,118 stores

Twitter 5.0%

1,030 stores

Pinterest 2.7%

565 stores

TikTok 2.5%

521 stores

WhatsApp 1.5%

307 stores

X 0.7%

142 stores

Vimeo 0.3%

67 stores

Visual Distribution

Distribution of social media platforms in Shopware (April 2026)
Distribution of social media platforms in Shopware e-commerce stores
Social Platform Store Count Market Share
Facebook 7166 34.77%
Instagram 6504 31.56%
YouTube 3190 15.48%
LinkedIn 1118 5.42%
Twitter 1030 5.00%
Pinterest 565 2.74%
TikTok 521 2.53%
WhatsApp 307 1.49%
X 142 0.69%
Vimeo 67 0.33%

Geographic Distribution

Germany leads with 80.2% (17,149 AI-verified stores) , followed by Switzerland (4.7%) and Austria (4.7%) .

Base: 21,383 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 80.2%

17,149 AI-verified stores

1,009 AI-verified stores

995 AI-verified stores

658 AI-verified stores

411 AI-verified stores

Italy 1.0%

214 AI-verified stores

165 AI-verified stores

122 AI-verified stores

114 AI-verified stores

Spain 0.5%

100 AI-verified stores

Visual Distribution

Geographic distribution of stores using Shopware (April 2026)
Geographic distribution of stores using Shopware
Country AI-Verified Store Count Market Share
Germany 17149 80.20%
Switzerland 1009 4.72%
Austria 995 4.65%
Netherlands 658 3.08%
United States 411 1.92%
Italy 214 1.00%
France 165 0.77%
United Kingdom 122 0.57%
Belgium 114 0.53%
Spain 100 0.47%
Cocos (Keeling) Islands 83 0.39%
Poland 71 0.33%
Ireland 58 0.27%
Denmark 51 0.24%
Czechia 41 0.19%
Portugal 40 0.19%
Sweden 38 0.18%
Slovakia 24 0.11%
India 21 0.10%
Hungary 19 0.09%

Data Coverage

Field Rows count Coverage
Website 24.3k 100.00%
Emails 17.9k 73.74%
Phones 15.7k 64.44%
Ecommerce platform 24.3k 100.00%
Couriers 10.5k 43.36%
Payment Providers 16.6k 68.08%
Categories 19.2k 79.13%
Social Media 8.9k 36.71%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Shopware e-commerce landscape:

Analyze 22.4k verified e-commerce stores on Shopware - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Shopware e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Shopware e-commerce intelligence?

We track 22.4k verified Shopware e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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