Shopware Market Share & Real Store Usage
Explore 25.8k verified e-commerce stores built on Shopware. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 73.9k domains. 25.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
25.8k verified active stores out of 73.9k detected · 34.8% verification rate
Categories Distribution
Food & Beverages stores with 11.2% of all stores (2,884 stores) , followed by Clothing & Accessories (9.2%) and Business & Industrial (8.2%) .
Base: 25,765 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,884 stores
2,371 stores
2,121 stores
2,046 stores
2,015 stores
1,935 stores
1,711 stores
1,232 stores
1,119 stores
1,004 stores
Visual Distribution
2,884 stores
2,371 stores
2,121 stores
2,046 stores
2,015 stores
1,935 stores
1,711 stores
1,232 stores
1,119 stores
1,004 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2884 | 11.19% |
| Clothing & Accessories | 2371 | 9.20% |
| Business & Industrial | 2121 | 8.23% |
| Home & Garden | 2046 | 7.94% |
| Sporting Goods & Outdoor Gear | 2015 | 7.82% |
| Tools & Hardware | 1935 | 7.51% |
| Health & Beauty | 1711 | 6.64% |
| Electronics & Technology | 1232 | 4.78% |
| Vehicles & Parts | 1119 | 4.34% |
| Arts & Entertainment | 1004 | 3.90% |
Payment Providers Distribution
PayPal accounts for 27.6% of displayed detection occurrences (19,987 occurrences) , followed by Klarna (20.9%) and VISA (9.4%) .
Base: 72,459 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
19,987 occurrences
15,132 occurrences
6,819 occurrences
6,795 occurrences
5,041 occurrences
5,030 occurrences
4,640 occurrences
3,598 occurrences
2,768 occurrences
2,649 occurrences
Visual Distribution
19,987 occurrences
15,132 occurrences
6,819 occurrences
6,795 occurrences
5,041 occurrences
5,030 occurrences
4,640 occurrences
3,598 occurrences
2,768 occurrences
2,649 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 19987 | 27.58% |
| Klarna | 15132 | 20.88% |
| VISA | 6819 | 9.41% |
| MasterCard | 6795 | 9.38% |
| Apple Pay | 5041 | 6.96% |
| Amazon Pay | 5030 | 6.94% |
| SEPA | 4640 | 6.40% |
| Google Pay | 3598 | 4.97% |
| Giropay | 2768 | 3.82% |
| Ratepay | 2649 | 3.66% |
Shipping Carriers Distribution
DHL accounts for 41.4% of displayed detection occurrences (12,193 occurrences) , followed by DPD (16.6%) and UPS (10.8%) .
Base: 29,429 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
12,193 occurrences
4,875 occurrences
3,184 occurrences
3,111 occurrences
3,044 occurrences
1,036 occurrences
668 occurrences
477 occurrences
426 occurrences
415 occurrences
Visual Distribution
12,193 occurrences
4,875 occurrences
3,184 occurrences
3,111 occurrences
3,044 occurrences
1,036 occurrences
668 occurrences
477 occurrences
426 occurrences
415 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 12193 | 41.43% |
| DPD | 4875 | 16.57% |
| UPS | 3184 | 10.82% |
| Deutsche Post | 3111 | 10.57% |
| GLS | 3044 | 10.34% |
| Hermes | 1036 | 3.52% |
| Swiss Post | 668 | 2.27% |
| FedEx | 477 | 1.62% |
| Schenker | 426 | 1.45% |
| Osterreichische Post | 415 | 1.41% |
Store Launch Timeline
Over the past 12 months, 2,275 new stores were launched in Shopware , with the highest activity in 2026-09 (257 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
257 stores launched
211 stores launched
222 stores launched
208 stores launched
217 stores launched
216 stores launched
242 stores launched
202 stores launched
226 stores launched
109 stores launched
146 stores launched
19 stores launched
Monthly Trend
11.3% of last 12 months
9.3% of last 12 months
9.8% of last 12 months
9.1% of last 12 months
9.5% of last 12 months
9.5% of last 12 months
10.6% of last 12 months
8.9% of last 12 months
9.9% of last 12 months
4.8% of last 12 months
6.4% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 257 | 11.30% |
| 2026-08 | 211 | 9.27% |
| 2026-07 | 222 | 9.76% |
| 2026-06 | 208 | 9.14% |
| 2026-05 | 217 | 9.54% |
| 2026-04 | 216 | 9.49% |
| 2026-03 | 242 | 10.64% |
| 2026-02 | 202 | 8.88% |
| 2026-01 | 226 | 9.93% |
| 2025-12 | 109 | 4.79% |
| 2025-11 | 146 | 6.42% |
| 2025-10 | 19 | 0.84% |
Active Stores by Launch Year
Currently, 25,630 active stores in Shopware are tracked in our database , with the most stores launched in 2026 (2,062 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,062 active stores
1,337 active stores
1,311 active stores
1,323 active stores
1,432 active stores
1,881 active stores
1,915 active stores
1,248 active stores
1,336 active stores
1,484 active stores
756 active stores
569 active stores
645 active stores
1,098 active stores
628 active stores
Distribution by Launch Year
8.0% of tracked active stores
5.2% of tracked active stores
5.1% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
7.3% of tracked active stores
7.5% of tracked active stores
4.9% of tracked active stores
5.2% of tracked active stores
5.8% of tracked active stores
2.9% of tracked active stores
2.2% of tracked active stores
2.5% of tracked active stores
4.3% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2062 | 8.05% |
| 2025 | 1337 | 5.22% |
| 2024 | 1311 | 5.12% |
| 2023 | 1323 | 5.16% |
| 2022 | 1432 | 5.59% |
| 2021 | 1881 | 7.34% |
| 2020 | 1915 | 7.47% |
| 2019 | 1248 | 4.87% |
| 2018 | 1336 | 5.21% |
| 2017 | 1484 | 5.79% |
| 2016 | 756 | 2.95% |
| 2015 | 569 | 2.22% |
| 2014 | 645 | 2.52% |
| 2013 | 1098 | 4.28% |
| 2012 | 628 | 2.45% |
Geographic Distribution
Germany stores with 79.9% (20,586 active verified stores) , followed by Austria (4.5%) and Switzerland (4.3%) .
Base: 25,765 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
20,586 active verified stores
1,160 active verified stores
1,119 active verified stores
795 active verified stores
236 active verified stores
214 active verified stores
149 active verified stores
145 active verified stores
128 active verified stores
115 active verified stores
Visual Distribution
20,586 active verified stores
1,160 active verified stores
1,119 active verified stores
795 active verified stores
236 active verified stores
214 active verified stores
149 active verified stores
145 active verified stores
128 active verified stores
115 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 20586 | 79.90% |
| Austria | 1160 | 4.50% |
| Switzerland | 1119 | 4.34% |
| Netherlands | 795 | 3.09% |
| Italy | 236 | 0.92% |
| France | 214 | 0.83% |
| United States | 149 | 0.58% |
| Belgium | 145 | 0.56% |
| Spain | 128 | 0.50% |
| United Kingdom | 115 | 0.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopware - Electronics & Technology
Shopware - Sporting Goods & Outdoor Gear
Shopware - Furniture & Home Decor
Shopware - Furniture & Home Decor
Shopware - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopware - Sporting Goods & Outdoor Gear
Shopware - Food & Beverages
Shopware
Shopware - Electronics & Technology
Shopware - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 73.9k | 100.00% |
| Emails | 25.5k | 34.51% |
| Phones | 43k | 58.14% |
| Ecommerce platform | 73.9k | 100.00% |
| Couriers | 16.8k | 22.71% |
| Payment Providers | 47.2k | 63.87% |
| Categories | 64.2k | 86.86% |
| Social Media | 39.8k | 53.83% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Shopware e-commerce landscape:
Analyze 25.8k verified e-commerce stores on Shopware - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Shopware e-commerce intelligence?
-
We track 25.8k verified Shopware e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.9% of displayed detection occurrences (8,863 occurrences) , followed by Instagram (31.9%) and YouTube (15.5%) .
Base: 26,970 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,863 occurrences
8,591 occurrences
4,192 occurrences
1,802 occurrences
1,007 occurrences
880 occurrences
807 occurrences
510 occurrences
239 occurrences
79 occurrences
Visual Distribution
8,863 occurrences
8,591 occurrences
4,192 occurrences
1,802 occurrences
1,007 occurrences
880 occurrences
807 occurrences
510 occurrences
239 occurrences
79 occurrences