Amazon Pay Payment Provider Usage Database
Explore 85.5k verified e-commerce stores accepting Amazon Pay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 89.2k domains. 85.5k verified as active stores with physical delivery.
· · Next full refresh: May 2026
85.5k verified active stores out of 89.2k detected · 95.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 88.6% of stores with physical delivery (74,646 stores) , followed by MakeShop (2.7%) and Custom (2.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,646 stores
2,298 stores
2,242 stores
1,137 stores
971 stores
959 stores
926 stores
386 stores
174 stores
116 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 74646 | 88.57% |
| MakeShop | 2298 | 2.73% |
| Custom | 2242 | 2.66% |
| Shopware | 1137 | 1.35% |
| PrestaShop | 971 | 1.15% |
| WooCommerce | 959 | 1.14% |
| JTL Shop | 926 | 1.10% |
| plentymarkets | 386 | 0.46% |
| Magento | 174 | 0.21% |
| Shopify, Shopoe | 116 | 0.14% |
| Shopoe, Shopify | 105 | 0.12% |
| Salesforce Commerce Cloud | 97 | 0.12% |
| Modified eCommerce | 80 | 0.09% |
| Shopify, Opus Cart | 70 | 0.08% |
| Opus Cart, Shopify | 69 | 0.08% |
All Stores Distribution
Shopify holds 88.5% share of all Amazon Pay e-commerce stores (77,767) , with MakeShop at 2.7% and Custom at 2.6% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
77,767 stores
2,331 stores
2,242 stores
1,192 stores
1,006 stores
1,183 stores
961 stores
401 stores
222 stores
116 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 77767 | 88.52% |
| MakeShop | 2331 | 2.65% |
| Custom | 2242 | 2.55% |
| Shopware | 1192 | 1.36% |
| PrestaShop | 1006 | 1.15% |
| WooCommerce | 1183 | 1.35% |
| JTL Shop | 961 | 1.09% |
| plentymarkets | 401 | 0.46% |
| Magento | 222 | 0.25% |
| Shopify, Shopoe | 116 | 0.13% |
| Shopoe, Shopify | 107 | 0.12% |
| Salesforce Commerce Cloud | 98 | 0.11% |
| Modified eCommerce | 86 | 0.10% |
| Shopify, Opus Cart | 73 | 0.08% |
| Opus Cart, Shopify | 69 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 22.4% of all stores (16,717 stores) , followed by Health & Beauty (19.2%) and Sporting Goods & Outdoor Gear (10.3%) .
Base: 74,701 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
16,717 stores
14,317 stores
7,697 stores
6,796 stores
4,887 stores
4,061 stores
3,758 stores
3,590 stores
3,048 stores
2,241 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 16717 | 22.38% |
| Health & Beauty | 14317 | 19.17% |
| Sporting Goods & Outdoor Gear | 7697 | 10.30% |
| Food & Beverages | 6796 | 9.10% |
| Toys & Games | 4887 | 6.54% |
| Home & Garden | 4061 | 5.44% |
| Arts & Entertainment | 3758 | 5.03% |
| Jewelry & Watches | 3590 | 4.81% |
| Gifts & Special Occasions | 3048 | 4.08% |
| Electronics & Technology | 2241 | 3.00% |
| Vehicles & Parts | 2030 | 2.72% |
| Tools & Hardware | 1671 | 2.24% |
| Business & Industrial | 1407 | 1.88% |
| Furniture & Home Decor | 1394 | 1.87% |
| Pets & Pet Supplies | 1087 | 1.46% |
Shipping Carriers Distribution
DHL leads with 24.0% among AI-verified physical stores (3,264 stores) , followed by UPS (20.7%) and USPS (20.6%) .
Base: 7,221 AI-verified physical stores with detectable shipping carriers (8.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3264 | 23.96% |
| UPS | 2819 | 20.69% |
| USPS | 2811 | 20.63% |
| FedEx | 1512 | 11.10% |
| DPD | 1040 | 7.63% |
| GLS | 692 | 5.08% |
| Deutsche Post | 626 | 4.60% |
| Hermes | 310 | 2.28% |
| TNT | 127 | 0.93% |
| Speedy | 84 | 0.62% |
| Schenker | 78 | 0.57% |
| Royal Mail | 72 | 0.53% |
| Osterreichische Post | 68 | 0.50% |
| BRT | 62 | 0.46% |
| Colissimo | 58 | 0.43% |
Store Launch Timeline
Over the past 12 months, 9,630 new stores were launched in Amazon Pay , with the highest activity in 2026-03 (916 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
916 stores launched
611 stores launched
970 stores launched
760 stores launched
796 stores launched
789 stores launched
908 stores launched
954 stores launched
883 stores launched
739 stores launched
894 stores launched
410 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 916 | 9.51% |
| 2026-02 | 611 | 6.34% |
| 2026-01 | 970 | 10.07% |
| 2025-12 | 760 | 7.89% |
| 2025-11 | 796 | 8.27% |
| 2025-10 | 789 | 8.19% |
| 2025-09 | 908 | 9.43% |
| 2025-08 | 954 | 9.91% |
| 2025-07 | 883 | 9.17% |
| 2025-06 | 739 | 7.67% |
| 2025-05 | 894 | 9.28% |
| 2025-04 | 410 | 4.26% |
Active Stores by Launch Year
Currently, 84,917 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (2,506 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,506 active stores
9,652 active stores
9,639 active stores
7,546 active stores
6,469 active stores
7,030 active stores
6,951 active stores
4,610 active stores
4,571 active stores
3,703 active stores
2,228 active stores
2,103 active stores
2,232 active stores
2,658 active stores
1,586 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2506 | 2.95% |
| 2025 | 9652 | 11.37% |
| 2024 | 9639 | 11.35% |
| 2023 | 7546 | 8.89% |
| 2022 | 6469 | 7.62% |
| 2021 | 7030 | 8.28% |
| 2020 | 6951 | 8.19% |
| 2019 | 4610 | 5.43% |
| 2018 | 4571 | 5.38% |
| 2017 | 3703 | 4.36% |
| 2016 | 2228 | 2.62% |
| 2015 | 2103 | 2.48% |
| 2014 | 2232 | 2.63% |
| 2013 | 2658 | 3.13% |
| 2012 | 1586 | 1.87% |
| 2011 | 1687 | 1.99% |
| 2010 | 1255 | 1.48% |
| 2009 | 1153 | 1.36% |
| 2008 | 891 | 1.05% |
| 2007 | 800 | 0.94% |
| 2006 | 638 | 0.75% |
| 2005 | 675 | 0.79% |
| 2004 | 887 | 1.04% |
| 2003 | 602 | 0.71% |
| 2002 | 507 | 0.60% |
| 2001 | 699 | 0.82% |
| 2000 | 476 | 0.56% |
| 1999 | 448 | 0.53% |
| 1998 | 316 | 0.37% |
| 1997 | 197 | 0.23% |
| 1996 | 152 | 0.18% |
| 1995 | 50 | 0.06% |
Geographic Distribution
United States leads with 87.2% (72,751 AI-verified stores) , followed by Germany (4.7%) and Japan (4.3%) .
Base: 83,469 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
72,751 AI-verified stores
3,912 AI-verified stores
3,557 AI-verified stores
534 AI-verified stores
497 AI-verified stores
445 AI-verified stores
369 AI-verified stores
316 AI-verified stores
249 AI-verified stores
186 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 72751 | 87.16% |
| Germany | 3912 | 4.69% |
| Japan | 3557 | 4.26% |
| Italy | 534 | 0.64% |
| United Kingdom | 497 | 0.60% |
| India | 445 | 0.53% |
| France | 369 | 0.44% |
| Spain | 316 | 0.38% |
| Austria | 249 | 0.30% |
| Canada | 186 | 0.22% |
| Netherlands | 161 | 0.19% |
| Australia | 107 | 0.13% |
| Switzerland | 77 | 0.09% |
| China | 52 | 0.06% |
| Mexico | 45 | 0.05% |
| Ireland | 44 | 0.05% |
| Poland | 43 | 0.05% |
| Sweden | 42 | 0.05% |
| Puerto Rico | 41 | 0.05% |
| Portugal | 41 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Custom - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 89.2k | 100.00% |
| Emails | 22.9k | 25.70% |
| Phones | 8.8k | 9.82% |
| Ecommerce platform | 89.2k | 99.94% |
| Couriers | 7.2k | 8.09% |
| Payment Providers | 9.6k | 10.73% |
| Categories | 77.5k | 86.88% |
| Social Media | 65.3k | 73.13% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Pay e-commerce landscape:
Analyze 85.5k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amazon Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Pay e-commerce intelligence?
-
We track 85.5k verified Amazon Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 28.7% among stores with at least one detectable social profile (56,538 stores) , followed by Facebook (25.9%) and YouTube (12.0%) .
Base: 65,263 stores with any detectable social profile (73.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
56,538 stores
50,982 stores
23,608 stores
22,349 stores
18,346 stores
14,217 stores
4,668 stores
4,288 stores
1,024 stores
784 stores
Visual Distribution