Amazon Pay Payment Provider Usage Database

Explore 82.7k e-commerce stores accepting Amazon Pay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 88.2% of stores with physical delivery (72,592 stores) , followed by Custom (3.1%) and MakeShop (2.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 88.2%

72,592 stores

2,554 stores

2,243 stores

1,120 stores

1,096 stores

924 stores

895 stores

168 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon Pay
Platform Stores with Physical Delivery Percentage
Shopify 72592 88.24%
Custom 2554 3.10%
MakeShop 2243 2.73%
PrestaShop 1120 1.36%
JTL Shop 1096 1.33%
Shopware 924 1.12%
WooCommerce 895 1.09%
plentymarkets, plentyShop LTS 193 0.23%
Magento 168 0.20%
plentyShop LTS, plentymarkets 137 0.17%
Zoorix, Shopify 95 0.12%
Salesforce Commerce Cloud 91 0.11%
BigCommerce 62 0.08%
Modified eCommerce 57 0.07%
Future Shop 41 0.05%

All Stores Distribution

Shopify holds 86.5% share of all Amazon Pay e-commerce stores (83,284) , with Custom at 2.7% and MakeShop at 2.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 86.5%

83,284 stores

2,554 stores

2,333 stores

1,255 stores

1,504 stores

1,526 stores

1,185 stores

1,831 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Amazon Pay
Platform Total Stores Percentage
Shopify 83284 86.47%
Custom 2554 2.65%
MakeShop 2333 2.42%
PrestaShop 1255 1.30%
JTL Shop 1504 1.56%
Shopware 1526 1.58%
WooCommerce 1185 1.23%
plentymarkets, plentyShop LTS 249 0.26%
Magento 1831 1.90%
plentyShop LTS, plentymarkets 201 0.21%
Zoorix, Shopify 104 0.11%
Salesforce Commerce Cloud 98 0.10%
BigCommerce 67 0.07%
Modified eCommerce 76 0.08%
Future Shop 44 0.05%

Categories Distribution

Clothing & Accessories leads with 31.2% of all stores (21,352 stores) , followed by Health & Beauty (17.9%) and Food & Beverages (8.4%) .

Top 10 Categories

Clothing & Accessories 31.2%

21,352 stores

Health & Beauty 17.9%

12,278 stores

Food & Beverages 8.4%

5,726 stores

Jewelry & Watches 7.3%

4,987 stores

Home & Garden 5.2%

3,527 stores

Electronics & Technology 4.7%

3,203 stores

Arts & Entertainment 4.4%

2,989 stores

Sporting Goods & Outdoor Gear 3.7%

2,553 stores

Gifts & Special Occasions 3.7%

2,515 stores

Vehicles & Parts 3.1%

2,129 stores

Visual Distribution

Distribution of top 10 Amazon Pay store categories (November 2025)
Distribution of categories in Amazon Pay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 21352 31.18%
Health & Beauty 12278 17.93%
Food & Beverages 5726 8.36%
Jewelry & Watches 4987 7.28%
Home & Garden 3527 5.15%
Electronics & Technology 3203 4.68%
Arts & Entertainment 2989 4.36%
Sporting Goods & Outdoor Gear 2553 3.73%
Gifts & Special Occasions 2515 3.67%
Vehicles & Parts 2129 3.11%
Furniture & Home Decor 1919 2.80%
Pets & Pet Supplies 1835 2.68%
Toys & Games 1410 2.06%
Tools & Hardware 1175 1.72%
Collectibles & Hobbies 881 1.29%

Shipping Carriers Distribution

USPS leads with 34.2% among AI-verified physical stores (12,104 stores) , followed by UPS (26.3%) and FedEx (14.6%) .

Base: 19,690 AI-verified physical stores with detectable shipping carriers (20.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 34.2%

12,104 stores

UPS 26.3%

9,315 stores

FedEx 14.6%

5,174 stores

DHL 14.1%

4,994 stores

DPD 2.8%

1,001 stores

GLS 1.9%

681 stores

556 stores

423 stores

TNT 0.6%

217 stores

214 stores

Visual Distribution

Distribution of top 10 Amazon Pay shipping carriers (November 2025)
Distribution of shipping carriers in Amazon Pay e-commerce stores
Shipping Carrier Store Count Market Share
USPS 12104 34.22%
UPS 9315 26.34%
FedEx 5174 14.63%
DHL 4994 14.12%
DPD 1001 2.83%
GLS 681 1.93%
Deutsche Post 556 1.57%
Hermes 423 1.20%
TNT 217 0.61%
Speedy 214 0.61%
Canada Post 212 0.60%
Royal Mail 188 0.53%
ePacket 113 0.32%
Blue Star 91 0.26%
Estes 85 0.24%

Store Launch Timeline

Over the past 12 months, 11,416 new stores were launched in Amazon Pay , with the highest activity in 2025-10 (998 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.7%

998 stores launched

2025-09 11.7%

1,338 stores launched

2025-08 12.8%

1,458 stores launched

2025-07 10.5%

1,197 stores launched

2025-06 7.9%

900 stores launched

2025-05 9.1%

1,036 stores launched

2025-04 7.8%

895 stores launched

2025-03 8.0%

916 stores launched

2025-02 7.2%

821 stores launched

2025-01 7.2%

819 stores launched

2024-12 6.1%

697 stores launched

2024-11 3.0%

341 stores launched

Monthly Trend

Monthly store launches in Amazon Pay (November 2025)
Monthly store launches in Amazon Pay over the past 12 months
Month Stores Launched Percentage
2025-10 998 8.74%
2025-09 1338 11.72%
2025-08 1458 12.77%
2025-07 1197 10.49%
2025-06 900 7.88%
2025-05 1036 9.07%
2025-04 895 7.84%
2025-03 916 8.02%
2025-02 821 7.19%
2025-01 819 7.17%
2024-12 697 6.11%
2024-11 341 2.99%

Active Stores by Launch Year

Currently, 82,174 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2025 (10,399 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.7%

10,399 active stores

2024 11.9%

9,781 active stores

2023 9.2%

7,575 active stores

2022 7.9%

6,505 active stores

2021 8.9%

7,325 active stores

2020 8.4%

6,924 active stores

2019 5.4%

4,448 active stores

2018 5.4%

4,430 active stores

2017 4.3%

3,497 active stores

2016 2.7%

2,191 active stores

2015 2.5%

2,025 active stores

2014 2.6%

2,148 active stores

2013 3.2%

2,591 active stores

2012 1.8%

1,493 active stores

2011 2.0%

1,667 active stores

Distribution by Launch Year

Active stores in Amazon Pay by original launch year (November 2025)
Active stores in Amazon Pay by launch year
Launch Year Active Stores Percentage
2025 10399 12.65%
2024 9781 11.90%
2023 7575 9.22%
2022 6505 7.92%
2021 7325 8.91%
2020 6924 8.43%
2019 4448 5.41%
2018 4430 5.39%
2017 3497 4.26%
2016 2191 2.67%
2015 2025 2.46%
2014 2148 2.61%
2013 2591 3.15%
2012 1493 1.82%
2011 1667 2.03%
2010 1184 1.44%
2009 1080 1.31%
2008 817 0.99%
2007 748 0.91%
2006 581 0.71%
2005 643 0.78%
2004 848 1.03%
2003 576 0.70%
2002 489 0.60%
2001 663 0.81%
2000 453 0.55%
1999 415 0.51%
1998 308 0.37%
1997 186 0.23%
1996 138 0.17%
1995 46 0.06%

Social Media Usage

Instagram leads with 29.2% among stores with at least one detectable social profile (53,722 stores) , followed by Facebook (25.9%) and YouTube (11.5%) .

Base: 67,439 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.2%

53,722 stores

Facebook 25.9%

47,666 stores

YouTube 11.5%

21,150 stores

TikTok 11.3%

20,860 stores

Pinterest 9.5%

17,474 stores

Twitter 7.3%

13,426 stores

X 2.8%

5,080 stores

LinkedIn 1.8%

3,265 stores

Vimeo 0.5%

921 stores

WhatsApp 0.4%

726 stores

Visual Distribution

Distribution of social media platforms in Amazon Pay (November 2025)
Distribution of social media platforms in Amazon Pay e-commerce stores
Social Platform Store Count Market Share
Instagram 53722 29.15%
Facebook 47666 25.86%
YouTube 21150 11.48%
TikTok 20860 11.32%
Pinterest 17474 9.48%
Twitter 13426 7.29%
X 5080 2.76%
LinkedIn 3265 1.77%
Vimeo 921 0.50%
WhatsApp 726 0.39%

Geographic Distribution

United States leads with 88.0% (71,414 AI-verified stores) , followed by Japan (4.3%) and Germany (4.0%) .

Base: 81,191 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

71,414 AI-verified stores

Japan 4.3%

3,469 AI-verified stores

3,219 AI-verified stores

Italy 0.7%

557 AI-verified stores

440 AI-verified stores

India 0.5%

434 AI-verified stores

361 AI-verified stores

Spain 0.4%

332 AI-verified stores

209 AI-verified stores

171 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Pay (November 2025)
Geographic distribution of stores using Amazon Pay
Country AI-Verified Store Count Market Share
United States 71414 87.96%
Japan 3469 4.27%
Germany 3219 3.96%
Italy 557 0.69%
United Kingdom 440 0.54%
India 434 0.53%
France 361 0.44%
Spain 332 0.41%
Austria 209 0.26%
Netherlands 171 0.21%
Canada 139 0.17%
Australia 76 0.09%
Switzerland 72 0.09%
Turkey 59 0.07%
Brazil 43 0.05%
Sweden 42 0.05%
Poland 40 0.05%
Ireland 39 0.05%
Belgium 39 0.05%
Denmark 36 0.04%

Dataset Coverage

Field Rows count Coverage
Website 97.1k 100.00%
Emails 45.9k 47.24%
Phones 9.8k 10.06%
Ecommerce platform 96.9k 99.82%
Couriers 19.7k 20.28%
Payment Providers 19.9k 20.48%
Categories 74.9k 77.18%
Social Media 67.4k 69.47%

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Data Format & Delivery

Available Formats

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Amazon Pay E-commerce Database?

Our database covers over 82.7k Amazon Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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