Amazon Pay Payment Provider Usage Database

Explore 87.6k verified e-commerce stores accepting Amazon Pay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 90.9k domains. 87.6k verified as active stores with physical delivery.

· · Next full refresh: April 2026

87.6k verified active stores out of 90.9k detected · 96.3% verification rate

E-commerce Platforms Distribution

Shopify leads with 88.8% of stores with physical delivery (77,271 stores) , followed by MakeShop (2.7%) and Custom (2.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 88.8%

77,271 stores

2,331 stores

2,266 stores

1,169 stores

1,106 stores

1,000 stores

914 stores

182 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Amazon Pay
Platform Stores with Physical Delivery Percentage
Shopify 77271 88.82%
MakeShop 2331 2.68%
Custom 2266 2.60%
Shopware 1169 1.34%
JTL Shop 1106 1.27%
PrestaShop 1000 1.15%
WooCommerce 914 1.05%
plentymarkets, plentyShop LTS 201 0.23%
plentyShop LTS, plentymarkets 190 0.22%
Magento 182 0.21%
Salesforce Commerce Cloud 101 0.12%
Modified eCommerce 84 0.10%
OpenCart 69 0.08%
BigCommerce 55 0.06%
xtCommerce 54 0.06%

Categories Distribution

Clothing & Accessories leads with 30.4% of all stores (19,832 stores) , followed by Health & Beauty (18.6%) and Food & Beverages (8.6%) .

Base: 65,342 AI-verified stores with physical delivery and detected product categories (74.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 30.4%

19,832 stores

Health & Beauty 18.6%

12,166 stores

Food & Beverages 8.6%

5,617 stores

Jewelry & Watches 7.1%

4,621 stores

Home & Garden 4.9%

3,212 stores

Electronics & Technology 4.8%

3,150 stores

Arts & Entertainment 4.4%

2,878 stores

Sporting Goods & Outdoor Gear 3.7%

2,400 stores

Gifts & Special Occasions 3.6%

2,330 stores

Vehicles & Parts 3.2%

2,061 stores

Visual Distribution

Distribution of top 10 Amazon Pay store categories (March 2026)
Distribution of categories in Amazon Pay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 19832 30.35%
Health & Beauty 12166 18.62%
Food & Beverages 5617 8.60%
Jewelry & Watches 4621 7.07%
Home & Garden 3212 4.92%
Electronics & Technology 3150 4.82%
Arts & Entertainment 2878 4.40%
Sporting Goods & Outdoor Gear 2400 3.67%
Gifts & Special Occasions 2330 3.57%
Vehicles & Parts 2061 3.15%
Furniture & Home Decor 1883 2.88%
Pets & Pet Supplies 1740 2.66%
Toys & Games 1325 2.03%
Tools & Hardware 1192 1.82%
Books & Media 935 1.43%

Shipping Carriers Distribution

USPS leads with 33.0% among AI-verified physical stores (12,599 stores) , followed by UPS (26.4%) and FedEx (15.0%) .

Base: 19,790 AI-verified physical stores with detectable shipping carriers (21.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 33.0%

12,599 stores

UPS 26.4%

10,061 stores

FedEx 15.0%

5,741 stores

DHL 14.7%

5,598 stores

DPD 3.0%

1,150 stores

GLS 2.0%

767 stores

680 stores

427 stores

238 stores

TNT 0.6%

217 stores

Visual Distribution

Distribution of top 10 Amazon Pay shipping carriers (March 2026)
Distribution of shipping carriers in Amazon Pay e-commerce stores
Shipping Carrier Store Count Market Share
USPS 12599 33.01%
UPS 10061 26.36%
FedEx 5741 15.04%
DHL 5598 14.67%
DPD 1150 3.01%
GLS 767 2.01%
Deutsche Post 680 1.78%
Hermes 427 1.12%
Speedy 238 0.62%
TNT 217 0.57%
Royal Mail 211 0.55%
Canada Post 190 0.50%
ePacket 99 0.26%
Colissimo 95 0.25%
Estes 94 0.25%

Store Launch Timeline

Over the past 12 months, 10,664 new stores were launched in Amazon Pay , with the highest activity in 2026-02 (694 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.5%

694 stores launched

2026-01 10.3%

1,094 stores launched

2025-12 8.2%

876 stores launched

2025-11 8.4%

895 stores launched

2025-10 8.1%

860 stores launched

2025-09 9.0%

960 stores launched

2025-08 9.6%

1,029 stores launched

2025-07 8.7%

931 stores launched

2025-06 7.4%

785 stores launched

2025-05 8.8%

942 stores launched

2025-04 7.8%

837 stores launched

2025-03 7.1%

761 stores launched

Monthly Trend

Monthly store launches in Amazon Pay (March 2026)
Monthly store launches in Amazon Pay over the past 12 months
Month Stores Launched Percentage
2026-02 694 6.51%
2026-01 1094 10.26%
2025-12 876 8.21%
2025-11 895 8.39%
2025-10 860 8.06%
2025-09 960 9.00%
2025-08 1029 9.65%
2025-07 931 8.73%
2025-06 785 7.36%
2025-05 942 8.83%
2025-04 837 7.85%
2025-03 761 7.14%

Active Stores by Launch Year

Currently, 86,958 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (1,799 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.1%

1,799 active stores

2025 12.0%

10,468 active stores

2024 11.5%

9,988 active stores

2023 9.0%

7,821 active stores

2022 7.7%

6,683 active stores

2021 8.3%

7,252 active stores

2020 8.2%

7,111 active stores

2019 5.4%

4,728 active stores

2018 5.4%

4,683 active stores

2017 4.4%

3,786 active stores

2016 2.6%

2,271 active stores

2015 2.5%

2,151 active stores

2014 2.6%

2,271 active stores

2013 3.1%

2,722 active stores

2012 1.8%

1,607 active stores

Distribution by Launch Year

Active stores in Amazon Pay by original launch year (March 2026)
Active stores in Amazon Pay by launch year
Launch Year Active Stores Percentage
2026 1799 2.07%
2025 10468 12.04%
2024 9988 11.49%
2023 7821 8.99%
2022 6683 7.69%
2021 7252 8.34%
2020 7111 8.18%
2019 4728 5.44%
2018 4683 5.39%
2017 3786 4.35%
2016 2271 2.61%
2015 2151 2.47%
2014 2271 2.61%
2013 2722 3.13%
2012 1607 1.85%
2011 1718 1.98%
2010 1273 1.46%
2009 1181 1.36%
2008 904 1.04%
2007 817 0.94%
2006 650 0.75%
2005 687 0.79%
2004 892 1.03%
2003 612 0.70%
2002 517 0.59%
2001 709 0.82%
2000 487 0.56%
1999 454 0.52%
1998 318 0.37%
1997 201 0.23%
1996 148 0.17%
1995 49 0.06%

Social Media Usage

Instagram leads with 28.7% among stores with at least one detectable social profile (57,815 stores) , followed by Facebook (25.8%) and YouTube (12.0%) .

Base: 66,334 stores with any detectable social profile (72.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.7%

57,815 stores

Facebook 25.8%

52,046 stores

YouTube 12.0%

24,276 stores

TikTok 11.4%

22,984 stores

Pinterest 9.3%

18,787 stores

Twitter 7.3%

14,656 stores

X 2.4%

4,761 stores

LinkedIn 2.1%

4,328 stores

Vimeo 0.5%

1,033 stores

WhatsApp 0.4%

806 stores

Visual Distribution

Distribution of social media platforms in Amazon Pay (March 2026)
Distribution of social media platforms in Amazon Pay e-commerce stores
Social Platform Store Count Market Share
Instagram 57815 28.69%
Facebook 52046 25.83%
YouTube 24276 12.05%
TikTok 22984 11.41%
Pinterest 18787 9.32%
Twitter 14656 7.27%
X 4761 2.36%
LinkedIn 4328 2.15%
Vimeo 1033 0.51%
WhatsApp 806 0.40%

Geographic Distribution

United States leads with 87.3% (74,299 AI-verified stores) , followed by Germany (4.6%) and Japan (4.2%) .

Base: 85,155 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

74,299 AI-verified stores

3,940 AI-verified stores

Japan 4.2%

3,604 AI-verified stores

Italy 0.6%

528 AI-verified stores

520 AI-verified stores

India 0.6%

471 AI-verified stores

369 AI-verified stores

Spain 0.4%

314 AI-verified stores

239 AI-verified stores

183 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon Pay (March 2026)
Geographic distribution of stores using Amazon Pay
Country AI-Verified Store Count Market Share
United States 74299 87.25%
Germany 3940 4.63%
Japan 3604 4.23%
Italy 528 0.62%
United Kingdom 520 0.61%
India 471 0.55%
France 369 0.43%
Spain 314 0.37%
Austria 239 0.28%
Canada 183 0.21%
Netherlands 172 0.20%
Australia 103 0.12%
Switzerland 79 0.09%
China 58 0.07%
Mexico 52 0.06%
Turkey 49 0.06%
Ireland 45 0.05%
Sweden 45 0.05%
Brazil 44 0.05%
Belgium 41 0.05%

Data Coverage

Field Rows count Coverage
Website 90.9k 100.00%
Emails 45.0k 49.44%
Phones 8.8k 9.72%
Ecommerce platform 90.9k 99.93%
Couriers 19.8k 21.76%
Payment Providers 18.3k 20.07%
Categories 68.3k 75.10%
Social Media 66.3k 72.94%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Amazon Pay e-commerce landscape:

Analyze 87.6k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Amazon Pay e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Amazon Pay e-commerce intelligence?

We track 87.6k verified Amazon Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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