Amazon Pay Stores: E-commerce Sites Accepting Amazon Pay
Explore 78.9k verified e-commerce stores with Amazon Pay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 82.2k domains. 78.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
78.9k verified active stores out of 82.2k detected · 96.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 86.8% of stores with physical delivery (68,477 stores) , followed by MakeShop (3.0%) and Custom (2.7%) .
Base: 78,877 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
68,477 stores
2,327 stores
2,160 stores
1,032 stores
957 stores
937 stores
874 stores
359 stores
165 stores
103 stores
Visual Distribution
68,477 stores
2,327 stores
2,160 stores
1,032 stores
957 stores
937 stores
874 stores
359 stores
165 stores
103 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 68477 | 86.81% |
| MakeShop | 2327 | 2.95% |
| Custom | 2160 | 2.74% |
| Shopware | 1032 | 1.31% |
| JTL Shop | 957 | 1.21% |
| WooCommerce | 937 | 1.19% |
| PrestaShop | 874 | 1.11% |
| plentymarkets | 359 | 0.46% |
| Magento | 165 | 0.21% |
| Shopify, Shopoe | 103 | 0.13% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 86.7% share of detected Amazon Pay e-commerce signals (71,255) , with MakeShop at 2.9% and Custom at 2.6% (June 2026) .
Base: 82,158 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
71,255 websites
2,357 websites
2,160 websites
1,076 websites
987 websites
1,142 websites
901 websites
375 websites
191 websites
104 websites
Visual Distribution
71,255 websites
2,357 websites
2,160 websites
1,076 websites
987 websites
1,142 websites
901 websites
375 websites
191 websites
104 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 71255 | 86.73% |
| MakeShop | 2357 | 2.87% |
| Custom | 2160 | 2.63% |
| Shopware | 1076 | 1.31% |
| JTL Shop | 987 | 1.20% |
| WooCommerce | 1142 | 1.39% |
| PrestaShop | 901 | 1.10% |
| plentymarkets | 375 | 0.46% |
| Magento | 191 | 0.23% |
| Shopify, Shopoe | 104 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 19.2% of all stores (15,145 stores) , followed by Health & Beauty (16.6%) and Sporting Goods & Outdoor Gear (9.1%) .
Base: 78,877 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
15,145 stores
13,102 stores
7,201 stores
6,407 stores
4,600 stores
3,865 stores
3,442 stores
3,316 stores
2,780 stores
2,097 stores
Visual Distribution
15,145 stores
13,102 stores
7,201 stores
6,407 stores
4,600 stores
3,865 stores
3,442 stores
3,316 stores
2,780 stores
2,097 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 15145 | 19.20% |
| Health & Beauty | 13102 | 16.61% |
| Sporting Goods & Outdoor Gear | 7201 | 9.13% |
| Food & Beverages | 6407 | 8.12% |
| Toys & Games | 4600 | 5.83% |
| Home & Garden | 3865 | 4.90% |
| Arts & Entertainment | 3442 | 4.36% |
| Jewelry & Watches | 3316 | 4.20% |
| Gifts & Special Occasions | 2780 | 3.52% |
| Electronics & Technology | 2097 | 2.66% |
Shipping Carriers Distribution
DHL accounts for 27.3% of displayed detection occurrences (2,876 occurrences) , followed by UPS (20.7%) and USPS (16.7%) .
Base: 10,543 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
2,876 occurrences
2,186 occurrences
1,756 occurrences
1,079 occurrences
956 occurrences
655 occurrences
590 occurrences
266 occurrences
113 occurrences
66 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2876 | 27.28% |
| UPS | 2186 | 20.73% |
| USPS | 1756 | 16.66% |
| FedEx | 1079 | 10.23% |
| DPD | 956 | 9.07% |
| GLS | 655 | 6.21% |
| Deutsche Post | 590 | 5.60% |
| Hermes | 266 | 2.52% |
| TNT | 113 | 1.07% |
| Schenker | 66 | 0.63% |
Store Launch Timeline
Over the past 12 months, 8,482 new stores were launched in Amazon Pay , with the highest activity in 2026-05 (800 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
800 stores launched
871 stores launched
743 stores launched
577 stores launched
810 stores launched
595 stores launched
668 stores launched
651 stores launched
796 stores launched
853 stores launched
795 stores launched
323 stores launched
Monthly Trend
9.4% of last 12 months
10.3% of last 12 months
8.8% of last 12 months
6.8% of last 12 months
9.5% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
7.7% of last 12 months
9.4% of last 12 months
10.1% of last 12 months
9.4% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 800 | 9.43% |
| 2026-04 | 871 | 10.27% |
| 2026-03 | 743 | 8.76% |
| 2026-02 | 577 | 6.80% |
| 2026-01 | 810 | 9.55% |
| 2025-12 | 595 | 7.01% |
| 2025-11 | 668 | 7.88% |
| 2025-10 | 651 | 7.68% |
| 2025-09 | 796 | 9.38% |
| 2025-08 | 853 | 10.06% |
| 2025-07 | 795 | 9.37% |
| 2025-06 | 323 | 3.81% |
Active Stores by Launch Year
Currently, 78,318 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (3,855 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,855 active stores
8,382 active stores
8,512 active stores
6,784 active stores
5,888 active stores
6,332 active stores
6,183 active stores
4,137 active stores
4,124 active stores
3,423 active stores
2,080 active stores
1,973 active stores
2,033 active stores
2,427 active stores
1,450 active stores
Distribution by Launch Year
4.9% of tracked active stores
10.7% of tracked active stores
10.9% of tracked active stores
8.7% of tracked active stores
7.5% of tracked active stores
8.1% of tracked active stores
7.9% of tracked active stores
5.3% of tracked active stores
5.3% of tracked active stores
4.4% of tracked active stores
2.7% of tracked active stores
2.5% of tracked active stores
2.6% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3855 | 4.92% |
| 2025 | 8382 | 10.70% |
| 2024 | 8512 | 10.87% |
| 2023 | 6784 | 8.66% |
| 2022 | 5888 | 7.52% |
| 2021 | 6332 | 8.08% |
| 2020 | 6183 | 7.89% |
| 2019 | 4137 | 5.28% |
| 2018 | 4124 | 5.27% |
| 2017 | 3423 | 4.37% |
| 2016 | 2080 | 2.66% |
| 2015 | 1973 | 2.52% |
| 2014 | 2033 | 2.60% |
| 2013 | 2427 | 3.10% |
| 2012 | 1450 | 1.85% |
Geographic Distribution
United States stores with 84.0% (66,295 active verified stores) , followed by Germany (4.6%) and Japan (4.5%) .
Base: 78,877 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
66,295 active verified stores
3,647 active verified stores
3,540 active verified stores
523 active verified stores
497 active verified stores
433 active verified stores
356 active verified stores
306 active verified stores
234 active verified stores
207 active verified stores
Visual Distribution
66,295 active verified stores
3,647 active verified stores
3,540 active verified stores
523 active verified stores
497 active verified stores
433 active verified stores
356 active verified stores
306 active verified stores
234 active verified stores
207 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 66295 | 84.05% |
| Germany | 3647 | 4.62% |
| Japan | 3540 | 4.49% |
| Italy | 523 | 0.66% |
| United Kingdom | 497 | 0.63% |
| India | 433 | 0.55% |
| France | 356 | 0.45% |
| Spain | 306 | 0.39% |
| Austria | 234 | 0.30% |
| Canada | 207 | 0.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Home & Garden
GMO Pepabo
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Custom - Home & Garden
Custom - Home & Garden
Custom - Home & Garden
Shopify
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 82.2k | 100.00% |
| Emails | 19.4k | 23.57% |
| Phones | 13.5k | 16.37% |
| Ecommerce platform | 82.1k | 99.94% |
| Couriers | 5.8k | 7.06% |
| Payment Providers | 8.5k | 10.36% |
| Categories | 71.8k | 87.37% |
| Social Media | 60.6k | 73.78% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Pay e-commerce landscape:
Analyze 78.9k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Build a merchant segment from detected payment signals with merchant intelligence for payment providers.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Pay e-commerce intelligence?
-
We track 78.9k verified Amazon Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.7% of displayed detection occurrences (52,562 occurrences) , followed by Facebook (25.8%) and YouTube (12.1%) .
Base: 183,436 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
52,562 occurrences
47,355 occurrences
22,243 occurrences
21,077 occurrences
16,999 occurrences
12,762 occurrences
4,538 occurrences
4,135 occurrences
1,009 occurrences
756 occurrences
Visual Distribution
52,562 occurrences
47,355 occurrences
22,243 occurrences
21,077 occurrences
16,999 occurrences
12,762 occurrences
4,538 occurrences
4,135 occurrences
1,009 occurrences
756 occurrences