Online Stores Using Amazon Pay
Explore 151k verified e-commerce stores with Amazon Pay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 245.9k domains. 151k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
151k verified active stores out of 245.9k detected · 61.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 60.8% of stores with physical delivery (91,795 stores) , followed by Custom (11.7%) and WooCommerce (8.1%) .
Base: 150,989 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
91,795 stores
17,676 stores
12,259 stores
5,021 stores
4,839 stores
2,997 stores
2,691 stores
2,539 stores
1,681 stores
1,578 stores
Visual Distribution
91,795 stores
17,676 stores
12,259 stores
5,021 stores
4,839 stores
2,997 stores
2,691 stores
2,539 stores
1,681 stores
1,578 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 91795 | 60.80% |
| Custom | 17676 | 11.71% |
| WooCommerce | 12259 | 8.12% |
| Shopware | 5021 | 3.33% |
| BASE | 4839 | 3.20% |
| BigCommerce | 2997 | 1.98% |
| JTL Shop | 2691 | 1.78% |
| MakeShop | 2539 | 1.68% |
| PrestaShop | 1681 | 1.11% |
| Magento | 1578 | 1.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 65.9% share of detected Amazon Pay e-commerce signals (162,065) , with Custom at 8.1% and WooCommerce at 7.6% (October 2026) .
Base: 245,883 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
162,065 websites
19,847 websites
18,728 websites
7,706 websites
5,216 websites
5,189 websites
4,514 websites
2,763 websites
2,418 websites
2,114 websites
Visual Distribution
162,065 websites
19,847 websites
18,728 websites
7,706 websites
5,216 websites
5,189 websites
4,514 websites
2,763 websites
2,418 websites
2,114 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 162065 | 65.91% |
| Custom | 19847 | 8.07% |
| WooCommerce | 18728 | 7.62% |
| Shopware | 7706 | 3.13% |
| BASE | 5216 | 2.12% |
| BigCommerce | 5189 | 2.11% |
| JTL Shop | 4514 | 1.84% |
| MakeShop | 2763 | 1.12% |
| PrestaShop | 2418 | 0.98% |
| Magento | 2114 | 0.86% |
Categories Distribution
Clothing & Accessories stores with 16.6% of all stores (25,111 stores) , followed by Health & Beauty (13.7%) and Food & Beverages (10.3%) .
Base: 150,989 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
25,111 stores
20,684 stores
15,491 stores
12,511 stores
8,370 stores
7,724 stores
7,395 stores
6,343 stores
5,213 stores
4,765 stores
Visual Distribution
25,111 stores
20,684 stores
15,491 stores
12,511 stores
8,370 stores
7,724 stores
7,395 stores
6,343 stores
5,213 stores
4,765 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25111 | 16.63% |
| Health & Beauty | 20684 | 13.70% |
| Food & Beverages | 15491 | 10.26% |
| Sporting Goods & Outdoor Gear | 12511 | 8.29% |
| Home & Garden | 8370 | 5.54% |
| Toys & Games | 7724 | 5.12% |
| Arts & Entertainment | 7395 | 4.90% |
| Jewelry & Watches | 6343 | 4.20% |
| Gifts & Special Occasions | 5213 | 3.45% |
| Electronics & Technology | 4765 | 3.16% |
Shipping Carriers Distribution
USPS accounts for 22.0% of displayed detection occurrences (33,986 occurrences) , followed by UPS (20.7%) and DHL (20.3%) .
Base: 154,432 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
33,986 occurrences
31,956 occurrences
31,379 occurrences
17,121 occurrences
9,524 occurrences
7,688 occurrences
6,882 occurrences
6,411 occurrences
5,011 occurrences
4,474 occurrences
Visual Distribution
33,986 occurrences
31,956 occurrences
31,379 occurrences
17,121 occurrences
9,524 occurrences
7,688 occurrences
6,882 occurrences
6,411 occurrences
5,011 occurrences
4,474 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 33986 | 22.01% |
| UPS | 31956 | 20.69% |
| DHL | 31379 | 20.32% |
| FedEx | 17121 | 11.09% |
| DPD | 9524 | 6.17% |
| Yamato Japan | 7688 | 4.98% |
| Deutsche Post | 6882 | 4.46% |
| GLS | 6411 | 4.15% |
| Japan Post | 5011 | 3.24% |
| Sagawa | 4474 | 2.90% |
Store Launch Timeline
Over the past 12 months, 15,969 new stores were launched in Amazon Pay , with the highest activity in 2026-09 (2,080 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,080 stores launched
1,801 stores launched
1,652 stores launched
1,417 stores launched
1,400 stores launched
1,345 stores launched
1,435 stores launched
1,108 stores launched
1,230 stores launched
1,080 stores launched
1,161 stores launched
260 stores launched
Monthly Trend
13.0% of last 12 months
11.3% of last 12 months
10.3% of last 12 months
8.9% of last 12 months
8.8% of last 12 months
8.4% of last 12 months
9.0% of last 12 months
6.9% of last 12 months
7.7% of last 12 months
6.8% of last 12 months
7.3% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2080 | 13.03% |
| 2026-08 | 1801 | 11.28% |
| 2026-07 | 1652 | 10.35% |
| 2026-06 | 1417 | 8.87% |
| 2026-05 | 1400 | 8.77% |
| 2026-04 | 1345 | 8.42% |
| 2026-03 | 1435 | 8.99% |
| 2026-02 | 1108 | 6.94% |
| 2026-01 | 1230 | 7.70% |
| 2025-12 | 1080 | 6.76% |
| 2025-11 | 1161 | 7.27% |
| 2025-10 | 260 | 1.63% |
Active Stores by Launch Year
Currently, 149,260 active stores in Amazon Pay are tracked in our database , with the most stores launched in 2026 (14,022 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,022 active stores
13,204 active stores
13,526 active stores
11,626 active stores
10,525 active stores
11,740 active stores
11,342 active stores
7,055 active stores
6,975 active stores
6,173 active stores
3,792 active stores
3,630 active stores
3,710 active stores
4,819 active stores
3,004 active stores
Distribution by Launch Year
9.4% of tracked active stores
8.8% of tracked active stores
9.1% of tracked active stores
7.8% of tracked active stores
7.1% of tracked active stores
7.9% of tracked active stores
7.6% of tracked active stores
4.7% of tracked active stores
4.7% of tracked active stores
4.1% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14022 | 9.39% |
| 2025 | 13204 | 8.85% |
| 2024 | 13526 | 9.06% |
| 2023 | 11626 | 7.79% |
| 2022 | 10525 | 7.05% |
| 2021 | 11740 | 7.87% |
| 2020 | 11342 | 7.60% |
| 2019 | 7055 | 4.73% |
| 2018 | 6975 | 4.67% |
| 2017 | 6173 | 4.14% |
| 2016 | 3792 | 2.54% |
| 2015 | 3630 | 2.43% |
| 2014 | 3710 | 2.49% |
| 2013 | 4819 | 3.23% |
| 2012 | 3004 | 2.01% |
Geographic Distribution
United States stores with 48.9% (73,759 active verified stores) , followed by Germany (22.2%) and Japan (14.7%) .
Base: 150,989 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
73,759 active verified stores
33,522 active verified stores
22,195 active verified stores
2,930 active verified stores
2,628 active verified stores
2,328 active verified stores
2,198 active verified stores
1,451 active verified stores
1,387 active verified stores
636 active verified stores
Visual Distribution
73,759 active verified stores
33,522 active verified stores
22,195 active verified stores
2,930 active verified stores
2,628 active verified stores
2,328 active verified stores
2,198 active verified stores
1,451 active verified stores
1,387 active verified stores
636 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 73759 | 48.85% |
| Germany | 33522 | 22.20% |
| Japan | 22195 | 14.70% |
| United Kingdom | 2930 | 1.94% |
| Italy | 2628 | 1.74% |
| Austria | 2328 | 1.54% |
| India | 2198 | 1.46% |
| France | 1451 | 0.96% |
| Spain | 1387 | 0.92% |
| Switzerland | 636 | 0.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Toys & Games
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 245.9k | 100.00% |
| Emails | 146.7k | 59.67% |
| Phones | 104.8k | 42.63% |
| Ecommerce platform | 242.9k | 98.77% |
| Couriers | 91.6k | 37.23% |
| Payment Providers | 245.9k | 100.00% |
| Categories | 210.8k | 85.74% |
| Social Media | 184k | 74.83% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Pay e-commerce landscape:
Analyze 151k verified e-commerce stores on Amazon Pay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Pay e-commerce intelligence?
-
We track 151k verified Amazon Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.6% of displayed detection occurrences (94,717 occurrences) , followed by Facebook (26.4%) and YouTube (12.0%) .
Base: 309,262 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
94,717 occurrences
81,565 occurrences
37,120 occurrences
29,755 occurrences
22,491 occurrences
21,209 occurrences
10,020 occurrences
7,947 occurrences
2,235 occurrences
2,203 occurrences
Visual Distribution
94,717 occurrences
81,565 occurrences
37,120 occurrences
29,755 occurrences
22,491 occurrences
21,209 occurrences
10,020 occurrences
7,947 occurrences
2,235 occurrences
2,203 occurrences