JTL Shop Market Share & Real Store Usage

Explore 8.2k verified e-commerce stores built on JTL Shop. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 20.2k domains. 8.2k verified as active stores with physical delivery.

Verified stores
8.2k
active stores with physical delivery
Top country
Germany
7,106 verified stores
Top payment signal
PayPal
6,159 detection occurrences
Top carrier signal
DHL
3,777 detection occurrences
Top category
Food & Beverages
982 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

8.2k verified active stores out of 20.2k detected · 40.6% verification rate

Categories Distribution

Food & Beverages stores with 12.0% of all stores (982 stores) , followed by Sporting Goods & Outdoor Gear (11.3%) and Home & Garden (9.5%) .

Base: 8,214 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 12.0%

982 stores

Sporting Goods & Outdoor Gear 11.3%

929 stores

Home & Garden 9.5%

778 stores

Tools & Hardware 8.4%

688 stores

Electronics & Technology 6.8%

560 stores

Vehicles & Parts 6.8%

559 stores

Clothing & Accessories 6.5%

530 stores

Health & Beauty 5.2%

429 stores

Business & Industrial 5.1%

419 stores

Toys & Games 4.7%

384 stores

Visual Distribution

Distribution of top 10 JTL Shop store categories (October 2026)
Distribution of categories in JTL Shop e-commerce stores
Category Number of Stores Percentage
Food & Beverages 982 11.96%
Sporting Goods & Outdoor Gear 929 11.31%
Home & Garden 778 9.47%
Tools & Hardware 688 8.38%
Electronics & Technology 560 6.82%
Vehicles & Parts 559 6.81%
Clothing & Accessories 530 6.45%
Health & Beauty 429 5.22%
Business & Industrial 419 5.10%
Toys & Games 384 4.67%

Payment Providers Distribution

PayPal accounts for 22.9% of displayed detection occurrences (6,159 occurrences) , followed by Klarna (20.9%) and Amazon Pay (10.4%) .

Base: 26,925 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 22.9%

6,159 occurrences

Klarna 20.9%

5,624 occurrences

2,787 occurrences

2,402 occurrences

2,033 occurrences

Ratepay 6.9%

1,850 occurrences

SEPA 6.1%

1,636 occurrences

VISA 5.7%

1,538 occurrences

1,509 occurrences

1,387 occurrences

Visual Distribution

Distribution of top 10 JTL Shop payment providers (October 2026)
Distribution of payment providers in JTL Shop e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 6159 22.87%
Klarna 5624 20.89%
Amazon Pay 2787 10.35%
Apple Pay 2402 8.92%
Google Pay 2033 7.55%
Ratepay 1850 6.87%
SEPA 1636 6.08%
VISA 1538 5.71%
MasterCard 1509 5.60%
Amazon Payments 1387 5.15%

Shipping Carriers Distribution

DHL accounts for 39.4% of displayed detection occurrences (3,777 occurrences) , followed by DPD (16.9%) and Deutsche Post (12.9%) .

Base: 9,584 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 39.4%

3,777 occurrences

DPD 16.9%

1,621 occurrences

1,235 occurrences

GLS 10.8%

1,031 occurrences

UPS 8.9%

849 occurrences

404 occurrences

173 occurrences

170 occurrences

Dachser 1.7%

167 occurrences

157 occurrences

Visual Distribution

Distribution of top 10 JTL Shop shipping carriers (October 2026)
Distribution of shipping carriers in JTL Shop e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 3777 39.41%
DPD 1621 16.91%
Deutsche Post 1235 12.89%
GLS 1031 10.76%
UPS 849 8.86%
Hermes 404 4.22%
Swiss Post 173 1.81%
Osterreichische Post 170 1.77%
Dachser 167 1.74%
Schenker 157 1.64%

Store Launch Timeline

Over the past 12 months, 553 new stores were launched in JTL Shop , with the highest activity in 2026-09 (58 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 10.5%

58 stores launched

2026-08 7.8%

43 stores launched

2026-07 7.6%

42 stores launched

2026-06 9.9%

55 stores launched

2026-05 9.0%

50 stores launched

2026-04 9.8%

54 stores launched

2026-03 8.7%

48 stores launched

2026-02 8.9%

49 stores launched

2026-01 10.7%

59 stores launched

2025-12 6.5%

36 stores launched

2025-11 8.5%

47 stores launched

2025-10 2.2%

12 stores launched

Monthly Trend

Monthly store launches in JTL Shop (October 2026)
Monthly store launches in JTL Shop over the past 12 months
Month Stores Launched Percentage
2026-09 58 10.49%
2026-08 43 7.78%
2026-07 42 7.59%
2026-06 55 9.95%
2026-05 50 9.04%
2026-04 54 9.76%
2026-03 48 8.68%
2026-02 49 8.86%
2026-01 59 10.67%
2025-12 36 6.51%
2025-11 47 8.50%
2025-10 12 2.17%

Active Stores by Launch Year

Currently, 8,203 active stores in JTL Shop are tracked in our database , with the most stores launched in 2026 (466 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.7%

466 active stores

2025 5.6%

463 active stores

2024 5.6%

462 active stores

2023 5.5%

455 active stores

2022 4.9%

399 active stores

2021 6.0%

490 active stores

2020 5.3%

431 active stores

2019 4.1%

338 active stores

2018 5.2%

424 active stores

2017 6.7%

547 active stores

2016 2.8%

231 active stores

2015 3.0%

246 active stores

2014 3.5%

284 active stores

2013 5.5%

455 active stores

2012 3.2%

259 active stores

Distribution by Launch Year

Active stores in JTL Shop by original launch year (October 2026)
Active stores in JTL Shop by launch year
Launch Year Active Stores Percentage
2026 466 5.68%
2025 463 5.64%
2024 462 5.63%
2023 455 5.55%
2022 399 4.86%
2021 490 5.97%
2020 431 5.25%
2019 338 4.12%
2018 424 5.17%
2017 547 6.67%
2016 231 2.82%
2015 246 3.00%
2014 284 3.46%
2013 455 5.55%
2012 259 3.16%

Social Media Usage

Vimeo accounts for 30.5% of displayed detection occurrences (3,928 occurrences) , followed by Facebook (24.3%) and Instagram (21.1%) .

Base: 12,873 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Vimeo 30.5%

3,928 occurrences

Facebook 24.3%

3,126 occurrences

Instagram 21.1%

2,716 occurrences

YouTube 11.0%

1,415 occurrences

Twitter 3.3%

419 occurrences

TikTok 3.1%

403 occurrences

LinkedIn 3.0%

384 occurrences

Pinterest 1.5%

198 occurrences

WhatsApp 1.5%

196 occurrences

X 0.7%

88 occurrences

Visual Distribution

Distribution of social media platforms in JTL Shop (October 2026)
Distribution of social media platforms in JTL Shop e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Vimeo 3928 30.51%
Facebook 3126 24.28%
Instagram 2716 21.10%
YouTube 1415 10.99%
Twitter 419 3.25%
TikTok 403 3.13%
LinkedIn 384 2.98%
Pinterest 198 1.54%
WhatsApp 196 1.52%
X 88 0.68%

Geographic Distribution

Germany stores with 86.5% (7,106 active verified stores) , followed by Austria (5.0%) and Switzerland (3.4%) .

Base: 8,214 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 86.5%

7,106 active verified stores

411 active verified stores

281 active verified stores

Italy 1.1%

93 active verified stores

50 active verified stores

32 active verified stores

Spain 0.3%

25 active verified stores

20 active verified stores

16 active verified stores

15 active verified stores

Visual Distribution

Geographic distribution of stores using JTL Shop (October 2026)
Geographic distribution of stores using JTL Shop
Country AI-Verified Store Count Market Share
Germany 7106 86.51%
Austria 411 5.00%
Switzerland 281 3.42%
Italy 93 1.13%
France 50 0.61%
Netherlands 32 0.39%
Spain 25 0.30%
United States 20 0.24%
Belgium 16 0.19%
Poland 15 0.18%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 20.2k 100.00%
Emails 8.1k 39.91%
Phones 11.2k 55.17%
Ecommerce platform 20.2k 100.00%
Couriers 4.8k 23.95%
Payment Providers 11.9k 58.60%
Categories 18.2k 89.74%
Social Media 14.9k 73.72%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • Periodic index updates
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Market Intelligence

Understand the JTL Shop e-commerce landscape:

Analyze 8.2k verified e-commerce stores on JTL Shop - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
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Frequently Asked Questions

What data is included in the JTL Shop e-commerce intelligence?

We track 8.2k verified JTL Shop e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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