Switzerland E-commerce Market
Explore 63.3k verified e-commerce stores in the Switzerland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 113.2k with e-commerce signals. 63.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 29.6% of stores with physical delivery (17,816 stores) , followed by WooCommerce (28.3%) and Custom (23.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,816 stores
17,018 stores
14,136 stores
4,306 stores
2,670 stores
1,344 stores
1,022 stores
803 stores
730 stores
370 stores
Visual Distribution
17,816 stores
17,018 stores
14,136 stores
4,306 stores
2,670 stores
1,344 stores
1,022 stores
803 stores
730 stores
370 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 17816 | 29.59% |
| WooCommerce | 17018 | 28.26% |
| Custom | 14136 | 23.48% |
| Wix eCommerce | 4306 | 7.15% |
| PrestaShop | 2670 | 4.43% |
| Magento | 1344 | 2.23% |
| Shopware | 1022 | 1.70% |
| ePages | 803 | 1.33% |
| Squarespace Commerce | 730 | 1.21% |
| Gambio | 370 | 0.61% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 17.9% share of all Switzerland e-commerce stores (19,110) , with WooCommerce at 39.4% and Custom at 13.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
19,110 stores
42,036 stores
14,136 stores
20,511 stores
2,946 stores
1,618 stores
1,101 stores
845 stores
3,920 stores
381 stores
Visual Distribution
19,110 stores
42,036 stores
14,136 stores
20,511 stores
2,946 stores
1,618 stores
1,101 stores
845 stores
3,920 stores
381 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 19110 | 17.93% |
| WooCommerce | 42036 | 39.43% |
| Custom | 14136 | 13.26% |
| Wix eCommerce | 20511 | 19.24% |
| PrestaShop | 2946 | 2.76% |
| Magento | 1618 | 1.52% |
| Shopware | 1101 | 1.03% |
| ePages | 845 | 0.79% |
| Squarespace Commerce | 3920 | 3.68% |
| Gambio | 381 | 0.36% |
Categories Distribution
Food & Beverages stores with 17.0% of all stores (9,244 stores) , followed by Health & Beauty (14.8%) and Clothing & Accessories (14.4%) .
Base: 54,332 AI-verified stores with physical delivery and detected product categories (85.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,244 stores
8,028 stores
7,807 stores
4,661 stores
3,973 stores
3,599 stores
2,954 stores
2,693 stores
2,170 stores
2,077 stores
Visual Distribution
9,244 stores
8,028 stores
7,807 stores
4,661 stores
3,973 stores
3,599 stores
2,954 stores
2,693 stores
2,170 stores
2,077 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 9244 | 17.01% |
| Health & Beauty | 8028 | 14.78% |
| Clothing & Accessories | 7807 | 14.37% |
| Sporting Goods & Outdoor Gear | 4661 | 8.58% |
| Arts & Entertainment | 3973 | 7.31% |
| Home & Garden | 3599 | 6.62% |
| Jewelry & Watches | 2954 | 5.44% |
| Toys & Games | 2693 | 4.96% |
| Business & Industrial | 2170 | 3.99% |
| Electronics & Technology | 2077 | 3.82% |
Payment Providers Distribution
PayPal stores with 23.1% among AI-verified physical stores (9,074 stores) , followed by Twint (15.4%) and Klarna (11.1%) .
Base: 17,774 AI-verified physical stores with detectable payment providers (28.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,074 stores
6,046 stores
4,349 stores
3,548 stores
3,312 stores
3,207 stores
2,852 stores
2,300 stores
1,592 stores
942 stores
Visual Distribution
9,074 stores
6,046 stores
4,349 stores
3,548 stores
3,312 stores
3,207 stores
2,852 stores
2,300 stores
1,592 stores
942 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9074 | 23.10% |
| Twint | 6046 | 15.39% |
| Klarna | 4349 | 11.07% |
| Stripe Connect | 3548 | 9.03% |
| American Express | 3312 | 8.43% |
| MasterCard | 3207 | 8.17% |
| Apple Pay | 2852 | 7.26% |
| VISA | 2300 | 5.86% |
| Google Pay | 1592 | 4.05% |
| Giropay | 942 | 2.40% |
Shipping Carriers Distribution
DHL stores with 24.3% among AI-verified physical stores (2,368 stores) , followed by DPD (15.8%) and Swiss Post (13.3%) .
Base: 7,388 AI-verified physical stores with detectable shipping carriers (11.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,368 stores
1,538 stores
1,298 stores
1,126 stores
976 stores
529 stores
419 stores
410 stores
216 stores
179 stores
Visual Distribution
2,368 stores
1,538 stores
1,298 stores
1,126 stores
976 stores
529 stores
419 stores
410 stores
216 stores
179 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2368 | 24.33% |
| DPD | 1538 | 15.80% |
| Swiss Post | 1298 | 13.34% |
| UPS | 1126 | 11.57% |
| La Poste | 976 | 10.03% |
| DSV | 529 | 5.44% |
| FedEx | 419 | 4.31% |
| GLS | 410 | 4.21% |
| Hermes | 216 | 2.22% |
| Deutsche Post | 179 | 1.84% |
Store Launch Timeline
Over the past 12 months, 9,951 new stores were launched in Switzerland , with the highest activity in 2026-05 (887 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
887 stores launched
883 stores launched
989 stores launched
820 stores launched
980 stores launched
848 stores launched
936 stores launched
929 stores launched
844 stores launched
786 stores launched
748 stores launched
301 stores launched
Monthly Trend
8.9% of last 12 months
8.9% of last 12 months
9.9% of last 12 months
8.2% of last 12 months
9.8% of last 12 months
8.5% of last 12 months
9.4% of last 12 months
9.3% of last 12 months
8.5% of last 12 months
7.9% of last 12 months
7.5% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 887 | 8.91% |
| 2026-04 | 883 | 8.87% |
| 2026-03 | 989 | 9.94% |
| 2026-02 | 820 | 8.24% |
| 2026-01 | 980 | 9.85% |
| 2025-12 | 848 | 8.52% |
| 2025-11 | 936 | 9.41% |
| 2025-10 | 929 | 9.34% |
| 2025-09 | 844 | 8.48% |
| 2025-08 | 786 | 7.90% |
| 2025-07 | 748 | 7.52% |
| 2025-06 | 301 | 3.02% |
Active Stores by Launch Year
Currently, 62,757 active stores in Switzerland are tracked in our database , with the most stores launched in 2026 (4,624 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,624 active stores
9,252 active stores
6,505 active stores
5,236 active stores
3,986 active stores
4,713 active stores
4,689 active stores
2,901 active stores
3,598 active stores
4,402 active stores
1,384 active stores
1,076 active stores
858 active stores
1,435 active stores
788 active stores
Distribution by Launch Year
7.4% of tracked active stores
14.7% of tracked active stores
10.4% of tracked active stores
8.3% of tracked active stores
6.4% of tracked active stores
7.5% of tracked active stores
7.5% of tracked active stores
4.6% of tracked active stores
5.7% of tracked active stores
7.0% of tracked active stores
2.2% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4624 | 7.37% |
| 2025 | 9252 | 14.74% |
| 2024 | 6505 | 10.37% |
| 2023 | 5236 | 8.34% |
| 2022 | 3986 | 6.35% |
| 2021 | 4713 | 7.51% |
| 2020 | 4689 | 7.47% |
| 2019 | 2901 | 4.62% |
| 2018 | 3598 | 5.73% |
| 2017 | 4402 | 7.01% |
| 2016 | 1384 | 2.21% |
| 2015 | 1076 | 1.71% |
| 2014 | 858 | 1.37% |
| 2013 | 1435 | 2.29% |
| 2012 | 788 | 1.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Food & Beverages
Custom - Toys & Games
Shopify - Clothing & Accessories
Custom - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 63.3k | 100.00% |
| Emails | 33.1k | 52.37% |
| Phones | 35.7k | 56.39% |
| Ecommerce platform | 63.3k | 100.00% |
| Couriers | 7.4k | 11.68% |
| Payment Providers | 17.8k | 28.09% |
| Categories | 56.1k | 88.58% |
| Social Media | 38.2k | 60.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Switzerland e-commerce landscape:
Analyze 63.3k verified e-commerce stores in Switzerland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Switzerland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Switzerland e-commerce intelligence?
-
We track 63.3k verified Switzerland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.4% among stores with at least one detectable social profile (32,797 stores) , followed by Facebook (30.1%) and YouTube (10.0%) .
Base: 38,170 stores with any detectable social profile (60.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,797 stores
27,861 stores
9,256 stores
6,358 stores
6,138 stores
3,852 stores
3,347 stores
1,459 stores
1,224 stores
385 stores
Visual Distribution
32,797 stores
27,861 stores
9,256 stores
6,358 stores
6,138 stores
3,852 stores
3,347 stores
1,459 stores
1,224 stores
385 stores