Switzerland E-commerce Market
Explore 64.2k verified e-commerce stores in the Switzerland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 184.4k with e-commerce signals. 64.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 29.4% of stores with physical delivery (18,873 stores) , followed by WooCommerce (25.7%) and Custom (19.5%) .
Base: 64,202 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
18,873 stores
16,512 stores
12,510 stores
3,901 stores
2,479 stores
1,878 stores
1,171 stores
1,117 stores
777 stores
716 stores
Visual Distribution
18,873 stores
16,512 stores
12,510 stores
3,901 stores
2,479 stores
1,878 stores
1,171 stores
1,117 stores
777 stores
716 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 18873 | 29.40% |
| WooCommerce | 16512 | 25.72% |
| Custom | 12510 | 19.49% |
| Wix eCommerce | 3901 | 6.08% |
| PrestaShop | 2479 | 3.86% |
| Magento | 1878 | 2.93% |
| JouwWeb | 1171 | 1.82% |
| Shopware | 1117 | 1.74% |
| ePages | 777 | 1.21% |
| Squarespace Commerce | 716 | 1.12% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 18.2% share of detected Switzerland e-commerce signals (33,560) , with WooCommerce at 31.4% and Custom at 13.0% (October 2026) .
Base: 184,437 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
33,560 websites
57,942 websites
23,982 websites
33,339 websites
4,701 websites
4,327 websites
1,416 websites
3,325 websites
1,066 websites
5,350 websites
Visual Distribution
33,560 websites
57,942 websites
23,982 websites
33,339 websites
4,701 websites
4,327 websites
1,416 websites
3,325 websites
1,066 websites
5,350 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 33560 | 18.20% |
| WooCommerce | 57942 | 31.42% |
| Custom | 23982 | 13.00% |
| Wix eCommerce | 33339 | 18.08% |
| PrestaShop | 4701 | 2.55% |
| Magento | 4327 | 2.35% |
| JouwWeb | 1416 | 0.77% |
| Shopware | 3325 | 1.80% |
| ePages | 1066 | 0.58% |
| Squarespace Commerce | 5350 | 2.90% |
Categories Distribution
Food & Beverages stores with 14.5% of all stores (9,297 stores) , followed by Clothing & Accessories (13.3%) and Health & Beauty (12.2%) .
Base: 64,202 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,297 stores
8,566 stores
7,835 stores
4,617 stores
4,189 stores
3,502 stores
2,935 stores
2,891 stores
2,103 stores
2,069 stores
Visual Distribution
9,297 stores
8,566 stores
7,835 stores
4,617 stores
4,189 stores
3,502 stores
2,935 stores
2,891 stores
2,103 stores
2,069 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 9297 | 14.48% |
| Clothing & Accessories | 8566 | 13.34% |
| Health & Beauty | 7835 | 12.20% |
| Sporting Goods & Outdoor Gear | 4617 | 7.19% |
| Arts & Entertainment | 4189 | 6.52% |
| Home & Garden | 3502 | 5.45% |
| Jewelry & Watches | 2935 | 4.57% |
| Toys & Games | 2891 | 4.50% |
| Business & Industrial | 2103 | 3.28% |
| Electronics & Technology | 2069 | 3.22% |
Payment Providers Distribution
PayPal accounts for 17.5% of displayed detection occurrences (28,934 occurrences) , followed by VISA (13.8%) and MasterCard (13.8%) .
Base: 165,623 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
28,934 occurrences
22,905 occurrences
22,858 occurrences
20,131 occurrences
19,071 occurrences
14,432 occurrences
13,754 occurrences
8,734 occurrences
7,603 occurrences
7,201 occurrences
Visual Distribution
28,934 occurrences
22,905 occurrences
22,858 occurrences
20,131 occurrences
19,071 occurrences
14,432 occurrences
13,754 occurrences
8,734 occurrences
7,603 occurrences
7,201 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 28934 | 17.47% |
| VISA | 22905 | 13.83% |
| MasterCard | 22858 | 13.80% |
| Twint | 20131 | 12.15% |
| Apple Pay | 19071 | 11.51% |
| Klarna | 14432 | 8.71% |
| American Express | 13754 | 8.30% |
| Stripe | 8734 | 5.27% |
| Shop Pay | 7603 | 4.59% |
| PostFinance | 7201 | 4.35% |
Shipping Carriers Distribution
Swiss Post accounts for 54.7% of displayed detection occurrences (16,759 occurrences) , followed by DHL (14.9%) and DPD (8.7%) .
Base: 30,620 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
16,759 occurrences
4,557 occurrences
2,668 occurrences
1,593 occurrences
1,179 occurrences
1,170 occurrences
1,061 occurrences
761 occurrences
449 occurrences
423 occurrences
Visual Distribution
16,759 occurrences
4,557 occurrences
2,668 occurrences
1,593 occurrences
1,179 occurrences
1,170 occurrences
1,061 occurrences
761 occurrences
449 occurrences
423 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Swiss Post | 16759 | 54.73% |
| DHL | 4557 | 14.88% |
| DPD | 2668 | 8.71% |
| UPS | 1593 | 5.20% |
| FedEx | 1179 | 3.85% |
| La Poste | 1170 | 3.82% |
| Planzer Group | 1061 | 3.47% |
| GLS | 761 | 2.49% |
| Deutsche Post | 449 | 1.47% |
| Colissimo | 423 | 1.38% |
Store Launch Timeline
Over the past 12 months, 11,294 new stores were launched in Switzerland , with the highest activity in 2026-09 (1,382 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,382 stores launched
1,984 stores launched
1,107 stores launched
947 stores launched
859 stores launched
864 stores launched
858 stores launched
753 stores launched
804 stores launched
757 stores launched
830 stores launched
149 stores launched
Monthly Trend
12.2% of last 12 months
17.6% of last 12 months
9.8% of last 12 months
8.4% of last 12 months
7.6% of last 12 months
7.7% of last 12 months
7.6% of last 12 months
6.7% of last 12 months
7.1% of last 12 months
6.7% of last 12 months
7.3% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1382 | 12.24% |
| 2026-08 | 1984 | 17.57% |
| 2026-07 | 1107 | 9.80% |
| 2026-06 | 947 | 8.38% |
| 2026-05 | 859 | 7.61% |
| 2026-04 | 864 | 7.65% |
| 2026-03 | 858 | 7.60% |
| 2026-02 | 753 | 6.67% |
| 2026-01 | 804 | 7.12% |
| 2025-12 | 757 | 6.70% |
| 2025-11 | 830 | 7.35% |
| 2025-10 | 149 | 1.32% |
Active Stores by Launch Year
Currently, 63,812 active stores in Switzerland are tracked in our database , with the most stores launched in 2026 (9,965 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,965 active stores
7,749 active stores
5,890 active stores
4,774 active stores
3,773 active stores
4,365 active stores
4,456 active stores
2,833 active stores
3,349 active stores
4,171 active stores
1,292 active stores
1,032 active stores
834 active stores
1,400 active stores
755 active stores
Distribution by Launch Year
15.6% of tracked active stores
12.1% of tracked active stores
9.2% of tracked active stores
7.5% of tracked active stores
5.9% of tracked active stores
6.8% of tracked active stores
7.0% of tracked active stores
4.4% of tracked active stores
5.2% of tracked active stores
6.5% of tracked active stores
2.0% of tracked active stores
1.6% of tracked active stores
1.3% of tracked active stores
2.2% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9965 | 15.62% |
| 2025 | 7749 | 12.14% |
| 2024 | 5890 | 9.23% |
| 2023 | 4774 | 7.48% |
| 2022 | 3773 | 5.91% |
| 2021 | 4365 | 6.84% |
| 2020 | 4456 | 6.98% |
| 2019 | 2833 | 4.44% |
| 2018 | 3349 | 5.25% |
| 2017 | 4171 | 6.54% |
| 2016 | 1292 | 2.02% |
| 2015 | 1032 | 1.62% |
| 2014 | 834 | 1.31% |
| 2013 | 1400 | 2.19% |
| 2012 | 755 | 1.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Tools & Hardware
Shopify - Toys & Games
Shopify - Vehicles & Parts
Shopify - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 64.2k | 100.00% |
| Emails | 53.9k | 83.92% |
| Phones | 41.6k | 64.73% |
| Ecommerce platform | 64.2k | 100.00% |
| Couriers | 23.3k | 36.22% |
| Payment Providers | 46k | 71.65% |
| Categories | 56.8k | 88.45% |
| Social Media | 37.5k | 58.37% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Switzerland e-commerce landscape:
Analyze 64.2k verified e-commerce stores in Switzerland - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Switzerland e-commerce intelligence?
-
We track 64.2k verified Switzerland e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.0% of displayed detection occurrences (32,390 occurrences) , followed by Facebook (29.4%) and YouTube (9.7%) .
Base: 89,905 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
32,390 occurrences
26,473 occurrences
8,690 occurrences
6,586 occurrences
5,787 occurrences
3,697 occurrences
3,296 occurrences
1,437 occurrences
1,193 occurrences
356 occurrences
Visual Distribution
32,390 occurrences
26,473 occurrences
8,690 occurrences
6,586 occurrences
5,787 occurrences
3,697 occurrences
3,296 occurrences
1,437 occurrences
1,193 occurrences
356 occurrences