Switzerland E-commerce Database

Explore 63.4k verified e-commerce stores in the Switzerland. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 115.2k with e-commerce signals. 63.4k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Shopify leads with 32.9% of stores with physical delivery (20,045 stores) , followed by WooCommerce (27.8%) and Custom (19.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 32.9%

20,045 stores

16,922 stores

Custom 19.9%

12,112 stores

4,627 stores

2,911 stores

1,472 stores

933 stores

826 stores

610 stores

377 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Switzerland
Platform Stores with Physical Delivery Percentage
Shopify 20045 32.95%
WooCommerce 16922 27.82%
Custom 12112 19.91%
Wix eCommerce 4627 7.61%
PrestaShop 2911 4.79%
Magento 1472 2.42%
Shopware 933 1.53%
ePages 826 1.36%
Squarespace Commerce 610 1.00%
Gambio 377 0.62%

Categories Distribution

Clothing & Accessories leads with 18.8% of all stores (8,176 stores) , followed by Health & Beauty (18.6%) and Food & Beverages (15.7%) .

Base: 43,537 AI-verified stores with physical delivery and detected product categories (68.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.8%

8,176 stores

Health & Beauty 18.6%

8,091 stores

Food & Beverages 15.7%

6,822 stores

Jewelry & Watches 7.2%

3,153 stores

Home & Garden 6.2%

2,721 stores

Electronics & Technology 5.2%

2,259 stores

Sporting Goods & Outdoor Gear 4.3%

1,892 stores

Gifts & Special Occasions 3.9%

1,709 stores

Furniture & Home Decor 3.9%

1,690 stores

Arts & Entertainment 3.4%

1,483 stores

Visual Distribution

Distribution of top 10 Switzerland store categories (March 2026)
Distribution of categories in Switzerland e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8176 18.78%
Health & Beauty 8091 18.58%
Food & Beverages 6822 15.67%
Jewelry & Watches 3153 7.24%
Home & Garden 2721 6.25%
Electronics & Technology 2259 5.19%
Sporting Goods & Outdoor Gear 1892 4.35%
Gifts & Special Occasions 1709 3.93%
Furniture & Home Decor 1690 3.88%
Arts & Entertainment 1483 3.41%
Pets & Pet Supplies 1384 3.18%
Vehicles & Parts 1275 2.93%
Business & Industrial 1096 2.52%
Tools & Hardware 949 2.18%
Toys & Games 837 1.92%

Payment Providers Distribution

PayPal leads with 23.1% among AI-verified physical stores (11,088 stores) , followed by Twint (14.2%) and Klarna (10.6%) .

Base: 20,749 AI-verified physical stores with detectable payment providers (32.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.1%

11,088 stores

Twint 14.2%

6,840 stores

Klarna 10.6%

5,093 stores

4,463 stores

4,196 stores

3,963 stores

3,931 stores

VISA 5.6%

2,710 stores

2,303 stores

1,095 stores

Visual Distribution

Distribution of top 10 Switzerland payment providers (March 2026)
Distribution of payment providers in Switzerland e-commerce stores
Payment Provider Store Count Market Share
PayPal 11088 23.10%
Twint 6840 14.25%
Klarna 5093 10.61%
American Express 4463 9.30%
Stripe Connect 4196 8.74%
MasterCard 3963 8.26%
Apple Pay 3931 8.19%
VISA 2710 5.65%
Google Pay 2303 4.80%
Giropay 1095 2.28%
Skrill 919 1.91%
SEPA 462 0.96%
Amazon Pay 362 0.75%
BitCoin 295 0.61%
Bolt 281 0.59%

Shipping Carriers Distribution

DHL leads with 25.4% among AI-verified physical stores (3,263 stores) , followed by Swiss Post (15.7%) and DPD (14.4%) .

Base: 9,374 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 25.4%

3,263 stores

2,016 stores

DPD 14.4%

1,852 stores

UPS 11.8%

1,509 stores

1,222 stores

FedEx 4.9%

627 stores

GLS 3.7%

476 stores

DSV 3.4%

443 stores

275 stores

267 stores

Visual Distribution

Distribution of top 10 Switzerland shipping carriers (March 2026)
Distribution of shipping carriers in Switzerland e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3263 25.41%
Swiss Post 2016 15.70%
DPD 1852 14.42%
UPS 1509 11.75%
La Poste 1222 9.52%
FedEx 627 4.88%
GLS 476 3.71%
DSV 443 3.45%
Deutsche Post 275 2.14%
Hermes 267 2.08%
TNT 230 1.79%
Colissimo 205 1.60%
USPS 176 1.37%
TCS 144 1.12%
Speedy 137 1.07%

Store Launch Timeline

Over the past 12 months, 11,535 new stores were launched in Switzerland , with the highest activity in 2026-02 (804 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.0%

804 stores launched

2026-01 10.4%

1,196 stores launched

2025-12 9.8%

1,127 stores launched

2025-11 10.3%

1,190 stores launched

2025-10 10.3%

1,192 stores launched

2025-09 8.7%

1,001 stores launched

2025-08 7.6%

880 stores launched

2025-07 7.9%

913 stores launched

2025-06 6.8%

783 stores launched

2025-05 7.4%

856 stores launched

2025-04 7.1%

815 stores launched

2025-03 6.7%

778 stores launched

Monthly Trend

Monthly store launches in Switzerland (March 2026)
Monthly store launches in Switzerland over the past 12 months
Month Stores Launched Percentage
2026-02 804 6.97%
2026-01 1196 10.37%
2025-12 1127 9.77%
2025-11 1190 10.32%
2025-10 1192 10.33%
2025-09 1001 8.68%
2025-08 880 7.63%
2025-07 913 7.92%
2025-06 783 6.79%
2025-05 856 7.42%
2025-04 815 7.07%
2025-03 778 6.74%

Active Stores by Launch Year

Currently, 62,807 active stores in Switzerland are tracked in our database , with the most stores launched in 2026 (2,010 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

2,010 active stores

2025 17.9%

11,259 active stores

2024 11.5%

7,196 active stores

2023 8.9%

5,577 active stores

2022 6.6%

4,156 active stores

2021 7.8%

4,901 active stores

2020 7.7%

4,822 active stores

2019 4.6%

2,861 active stores

2018 5.4%

3,420 active stores

2017 6.7%

4,209 active stores

2016 2.2%

1,367 active stores

2015 1.7%

1,056 active stores

2014 1.4%

864 active stores

2013 2.2%

1,413 active stores

2012 1.2%

740 active stores

Distribution by Launch Year

Active stores in Switzerland by original launch year (March 2026)
Active stores in Switzerland by launch year
Launch Year Active Stores Percentage
2026 2010 3.20%
2025 11259 17.93%
2024 7196 11.46%
2023 5577 8.88%
2022 4156 6.62%
2021 4901 7.80%
2020 4822 7.68%
2019 2861 4.56%
2018 3420 5.45%
2017 4209 6.70%
2016 1367 2.18%
2015 1056 1.68%
2014 864 1.38%
2013 1413 2.25%
2012 740 1.18%
2011 696 1.11%
2010 670 1.07%
2009 633 1.01%
2008 538 0.86%
2007 542 0.86%
2006 292 0.46%
2005 251 0.40%
2004 514 0.82%
2003 470 0.75%
2002 522 0.83%
2001 805 1.28%
2000 355 0.57%
1999 258 0.41%
1998 294 0.47%
1997 58 0.09%
1996 55 0.09%
1995 3 0.00%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (32,830 stores) , followed by Facebook (30.0%) and YouTube (9.9%) .

Base: 38,154 stores with any detectable social profile (60.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

32,830 stores

Facebook 30.0%

27,875 stores

YouTube 9.9%

9,225 stores

TikTok 7.2%

6,648 stores

LinkedIn 6.4%

5,918 stores

Twitter 4.4%

4,046 stores

Pinterest 3.6%

3,372 stores

X 1.5%

1,432 stores

WhatsApp 1.3%

1,215 stores

Vimeo 0.4%

381 stores

Visual Distribution

Distribution of social media platforms in Switzerland (March 2026)
Distribution of social media platforms in Switzerland e-commerce stores
Social Platform Store Count Market Share
Instagram 32830 35.32%
Facebook 27875 29.99%
YouTube 9225 9.93%
TikTok 6648 7.15%
LinkedIn 5918 6.37%
Twitter 4046 4.35%
Pinterest 3372 3.63%
X 1432 1.54%
WhatsApp 1215 1.31%
Vimeo 381 0.41%

Data Coverage

Field Rows count Coverage
Website 63.4k 100.00%
Emails 39.4k 62.12%
Phones 23.4k 36.98%
Ecommerce platform 63.4k 100.00%
Couriers 9.4k 14.79%
Payment Providers 20.7k 32.74%
Categories 45.6k 71.90%
Social Media 38.2k 60.20%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Switzerland e-commerce landscape:

Analyze 63.4k verified e-commerce stores in Switzerland - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Switzerland e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Switzerland e-commerce intelligence?

We track 63.4k verified Switzerland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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