Switzerland E-commerce Database

Explore 70.8k e-commerce stores in the Switzerland. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 35.4% of stores with physical delivery (24,000 stores) , followed by WooCommerce (29.8%) and Custom (15.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 35.4%

24,000 stores

20,201 stores

Custom 15.1%

10,278 stores

5,674 stores

3,205 stores

1,540 stores

1,002 stores

872 stores

684 stores

434 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Switzerland
Platform Stores with Physical Delivery Percentage
Shopify 24000 35.35%
WooCommerce 20201 29.76%
Custom 10278 15.14%
Wix eCommerce 5674 8.36%
PrestaShop 3205 4.72%
Magento 1540 2.27%
Shopware 1002 1.48%
ePages 872 1.28%
Squarespace Commerce 684 1.01%
nopCommerce 434 0.64%

All Stores Distribution

Shopify holds 22.5% share of all Switzerland e-commerce stores (24,827) , with WooCommerce at 39.3% and Custom at 9.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 22.5%

24,827 stores

43,446 stores

10,278 stores

21,626 stores

3,413 stores

1,776 stores

1,051 stores

901 stores

2,730 stores

460 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Switzerland
Platform Total Stores Percentage
Shopify 24827 22.47%
WooCommerce 43446 39.31%
Custom 10278 9.30%
Wix eCommerce 21626 19.57%
PrestaShop 3413 3.09%
Magento 1776 1.61%
Shopware 1051 0.95%
ePages 901 0.82%
Squarespace Commerce 2730 2.47%
nopCommerce 460 0.42%

Categories Distribution

Health & Beauty leads with 19.1% of all stores (8,598 stores) , followed by Clothing & Accessories (18.9%) and Food & Beverages (16.0%) .

Top 10 Categories

Health & Beauty 19.1%

8,598 stores

Clothing & Accessories 18.9%

8,541 stores

Food & Beverages 16.0%

7,223 stores

Jewelry & Watches 7.0%

3,161 stores

Home & Garden 6.1%

2,758 stores

Electronics & Technology 5.4%

2,433 stores

Sporting Goods & Outdoor Gear 4.4%

1,975 stores

Furniture & Home Decor 3.9%

1,744 stores

Gifts & Special Occasions 3.6%

1,622 stores

Arts & Entertainment 3.6%

1,605 stores

Visual Distribution

Distribution of top 10 Switzerland store categories (January 2026)
Distribution of categories in Switzerland e-commerce stores
Category Number of Stores Percentage
Health & Beauty 8598 19.05%
Clothing & Accessories 8541 18.93%
Food & Beverages 7223 16.01%
Jewelry & Watches 3161 7.00%
Home & Garden 2758 6.11%
Electronics & Technology 2433 5.39%
Sporting Goods & Outdoor Gear 1975 4.38%
Furniture & Home Decor 1744 3.86%
Gifts & Special Occasions 1622 3.59%
Arts & Entertainment 1605 3.56%
Pets & Pet Supplies 1402 3.11%
Vehicles & Parts 1346 2.98%
Business & Industrial 991 2.20%
Tools & Hardware 887 1.97%
Toys & Games 843 1.87%

Payment Providers Distribution

PayPal leads with 23.4% among AI-verified physical stores (11,575 stores) , followed by Twint (14.0%) and Klarna (10.4%) .

Base: 21,697 AI-verified physical stores with detectable payment providers (30.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.4%

11,575 stores

Twint 14.0%

6,924 stores

Klarna 10.4%

5,163 stores

4,649 stores

4,506 stores

4,087 stores

3,911 stores

VISA 5.4%

2,684 stores

2,211 stores

1,292 stores

Visual Distribution

Distribution of top 10 Switzerland payment providers (January 2026)
Distribution of payment providers in Switzerland e-commerce stores
Payment Provider Store Count Market Share
PayPal 11575 23.38%
Twint 6924 13.99%
Klarna 5163 10.43%
American Express 4649 9.39%
Stripe Connect 4506 9.10%
Apple Pay 4087 8.26%
MasterCard 3911 7.90%
VISA 2684 5.42%
Google Pay 2211 4.47%
Giropay 1292 2.61%
Skrill 1102 2.23%
SEPA 431 0.87%
Amazon Pay 382 0.77%
BitCoin 291 0.59%
Bolt 291 0.59%

Shipping Carriers Distribution

DHL leads with 26.1% among AI-verified physical stores (3,302 stores) , followed by Swiss Post (14.6%) and DPD (13.9%) .

Base: 9,203 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 26.1%

3,302 stores

1,848 stores

DPD 13.9%

1,754 stores

UPS 12.2%

1,536 stores

1,035 stores

FedEx 5.0%

627 stores

DSV 4.2%

533 stores

GLS 3.4%

433 stores

296 stores

275 stores

Visual Distribution

Distribution of top 10 Switzerland shipping carriers (January 2026)
Distribution of shipping carriers in Switzerland e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3302 26.14%
Swiss Post 1848 14.63%
DPD 1754 13.89%
UPS 1536 12.16%
La Poste 1035 8.19%
FedEx 627 4.96%
DSV 533 4.22%
GLS 433 3.43%
Hermes 296 2.34%
Deutsche Post 275 2.18%
TNT 252 2.00%
Colissimo 208 1.65%
USPS 185 1.46%
Speedy 174 1.38%
TCS 172 1.36%

Store Launch Timeline

Over the past 12 months, 13,429 new stores were launched in Switzerland , with the highest activity in 2025-12 (801 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.0%

801 stores launched

2025-11 9.4%

1,268 stores launched

2025-10 9.7%

1,304 stores launched

2025-09 8.9%

1,200 stores launched

2025-08 8.3%

1,110 stores launched

2025-07 9.8%

1,319 stores launched

2025-06 8.0%

1,081 stores launched

2025-05 9.6%

1,286 stores launched

2025-04 8.5%

1,145 stores launched

2025-03 9.6%

1,284 stores launched

2025-02 8.3%

1,114 stores launched

2025-01 3.8%

517 stores launched

Monthly Trend

Monthly store launches in Switzerland (January 2026)
Monthly store launches in Switzerland over the past 12 months
Month Stores Launched Percentage
2025-12 801 5.96%
2025-11 1268 9.44%
2025-10 1304 9.71%
2025-09 1200 8.94%
2025-08 1110 8.27%
2025-07 1319 9.82%
2025-06 1081 8.05%
2025-05 1286 9.58%
2025-04 1145 8.53%
2025-03 1284 9.56%
2025-02 1114 8.30%
2025-01 517 3.85%

Active Stores by Launch Year

Currently, 70,261 active stores in Switzerland are tracked in our database , with the most stores launched in 2025 (14,049 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.0%

14,049 active stores

2024 12.1%

8,489 active stores

2023 9.1%

6,408 active stores

2022 6.8%

4,764 active stores

2021 8.1%

5,661 active stores

2020 7.7%

5,411 active stores

2019 4.5%

3,176 active stores

2018 5.3%

3,734 active stores

2017 6.3%

4,400 active stores

2016 2.2%

1,533 active stores

2015 1.7%

1,169 active stores

2014 1.4%

991 active stores

2013 2.3%

1,636 active stores

2012 1.2%

863 active stores

2011 1.2%

822 active stores

Distribution by Launch Year

Active stores in Switzerland by original launch year (January 2026)
Active stores in Switzerland by launch year
Launch Year Active Stores Percentage
2025 14049 20.00%
2024 8489 12.08%
2023 6408 9.12%
2022 4764 6.78%
2021 5661 8.06%
2020 5411 7.70%
2019 3176 4.52%
2018 3734 5.31%
2017 4400 6.26%
2016 1533 2.18%
2015 1169 1.66%
2014 991 1.41%
2013 1636 2.33%
2012 863 1.23%
2011 822 1.17%
2010 769 1.09%
2009 730 1.04%
2008 627 0.89%
2007 618 0.88%
2006 338 0.48%
2005 279 0.40%
2004 583 0.83%
2003 543 0.77%
2002 594 0.85%
2001 936 1.33%
2000 392 0.56%
1999 287 0.41%
1998 338 0.48%
1997 58 0.08%
1996 59 0.08%
1995 4 0.01%

Social Media Usage

Instagram leads with 35.6% among stores with at least one detectable social profile (35,716 stores) , followed by Facebook (30.3%) and YouTube (9.7%) .

Base: 41,735 stores with any detectable social profile (59.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.6%

35,716 stores

Facebook 30.3%

30,395 stores

YouTube 9.7%

9,733 stores

TikTok 7.2%

7,245 stores

LinkedIn 6.3%

6,308 stores

Twitter 4.4%

4,390 stores

Pinterest 3.4%

3,415 stores

X 1.5%

1,530 stores

WhatsApp 1.2%

1,252 stores

Vimeo 0.4%

417 stores

Visual Distribution

Distribution of social media platforms in Switzerland (January 2026)
Distribution of social media platforms in Switzerland e-commerce stores
Social Platform Store Count Market Share
Instagram 35716 35.57%
Facebook 30395 30.27%
YouTube 9733 9.69%
TikTok 7245 7.22%
LinkedIn 6308 6.28%
Twitter 4390 4.37%
Pinterest 3415 3.40%
X 1530 1.52%
WhatsApp 1252 1.25%
Vimeo 417 0.42%

Dataset Coverage

Field Rows count Coverage
Website 70.8k 100.00%
Emails 44.6k 62.94%
Phones 26.4k 37.30%
Ecommerce platform 70.8k 100.00%
Couriers 9.2k 13.00%
Payment Providers 21.7k 30.65%
Categories 47.3k 66.80%
Social Media 41.7k 58.96%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Switzerland E-commerce Database?

Our database covers over 70.8k Switzerland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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