Switzerland E-commerce Database

Explore 58.2k e-commerce stores in the Switzerland. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 30.2% of stores with physical delivery (17,013 stores) , followed by WooCommerce (28.1%) and Custom (24.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 30.2%

17,013 stores

15,836 stores

Custom 24.8%

13,972 stores

4,309 stores

2,535 stores

924 stores

595 stores

494 stores

398 stores

282 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Switzerland
Platform Stores with Physical Delivery Percentage
Shopify 17013 30.19%
WooCommerce 15836 28.10%
Custom 13972 24.79%
Wix eCommerce 4309 7.65%
PrestaShop 2535 4.50%
Magento 924 1.64%
Squarespace Commerce 595 1.06%
Shopware 494 0.88%
ePages 398 0.71%
Gambio 282 0.50%

All Stores Distribution

Shopify holds 21.3% share of all Switzerland e-commerce stores (23,408) , with WooCommerce at 37.6% and Custom at 12.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 21.3%

23,408 stores

41,240 stores

Custom 12.7%

13,972 stores

21,256 stores

3,027 stores

1,621 stores

2,869 stores

1,062 stores

901 stores

419 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Switzerland
Platform Total Stores Percentage
Shopify 23408 21.32%
WooCommerce 41240 37.57%
Custom 13972 12.73%
Wix eCommerce 21256 19.36%
PrestaShop 3027 2.76%
Magento 1621 1.48%
Squarespace Commerce 2869 2.61%
Shopware 1062 0.97%
ePages 901 0.82%
Gambio 419 0.38%

Categories Distribution

Clothing & Accessories leads with 19.2% of all stores (7,953 stores) , followed by Health & Beauty (17.6%) and Food & Beverages (16.7%) .

Top 10 Categories

Clothing & Accessories 19.2%

7,953 stores

Health & Beauty 17.6%

7,297 stores

Food & Beverages 16.7%

6,945 stores

Jewelry & Watches 7.0%

2,901 stores

Home & Garden 5.8%

2,386 stores

Electronics & Technology 5.6%

2,313 stores

Sporting Goods & Outdoor Gear 4.7%

1,966 stores

Arts & Entertainment 4.0%

1,647 stores

Vehicles & Parts 4.0%

1,641 stores

Furniture & Home Decor 3.7%

1,538 stores

Visual Distribution

Distribution of top 10 Switzerland store categories (November 2025)
Distribution of categories in Switzerland e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7953 19.18%
Health & Beauty 7297 17.59%
Food & Beverages 6945 16.75%
Jewelry & Watches 2901 6.99%
Home & Garden 2386 5.75%
Electronics & Technology 2313 5.58%
Sporting Goods & Outdoor Gear 1966 4.74%
Arts & Entertainment 1647 3.97%
Vehicles & Parts 1641 3.96%
Furniture & Home Decor 1538 3.71%
Pets & Pet Supplies 1281 3.09%
Gifts & Special Occasions 1238 2.98%
Tools & Hardware 844 2.03%
Business & Industrial 799 1.93%
Toys & Games 726 1.75%

Payment Providers Distribution

PayPal leads with 23.3% among AI-verified physical stores (8,673 stores) , followed by Twint (13.9%) and American Express (9.8%) .

Base: 16,540 AI-verified physical stores with detectable payment providers (28.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.3%

8,673 stores

Twint 13.9%

5,165 stores

3,649 stores

3,616 stores

3,508 stores

3,091 stores

3,042 stores

VISA 5.5%

2,062 stores

1,620 stores

906 stores

Visual Distribution

Distribution of top 10 Switzerland payment providers (November 2025)
Distribution of payment providers in Switzerland e-commerce stores
Payment Provider Store Count Market Share
PayPal 8673 23.30%
Twint 5165 13.88%
American Express 3649 9.80%
Klarna 3616 9.72%
Stripe Connect 3508 9.43%
MasterCard 3091 8.31%
Apple Pay 3042 8.17%
VISA 2062 5.54%
Google Pay 1620 4.35%
Giropay 906 2.43%
Skrill 785 2.11%
SEPA 305 0.82%
Amazon Pay 280 0.75%
Bolt 277 0.74%
BitCoin 239 0.64%

Shipping Carriers Distribution

DHL leads with 24.9% among AI-verified physical stores (2,466 stores) , followed by Swiss Post (15.5%) and UPS (13.0%) .

Base: 7,210 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.9%

2,466 stores

1,538 stores

UPS 13.0%

1,287 stores

DPD 12.5%

1,235 stores

929 stores

FedEx 5.4%

531 stores

GLS 3.4%

338 stores

DSV 3.0%

301 stores

235 stores

TNT 2.2%

213 stores

Visual Distribution

Distribution of top 10 Switzerland shipping carriers (November 2025)
Distribution of shipping carriers in Switzerland e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2466 24.89%
Swiss Post 1538 15.53%
UPS 1287 12.99%
DPD 1235 12.47%
La Poste 929 9.38%
FedEx 531 5.36%
GLS 338 3.41%
DSV 301 3.04%
Hermes 235 2.37%
TNT 213 2.15%
Colissimo 200 2.02%
USPS 183 1.85%
Deutsche Post 180 1.82%
TCS 139 1.40%
Speedy 131 1.32%

Store Launch Timeline

Over the past 12 months, 10,474 new stores were launched in Switzerland , with the highest activity in 2025-10 (1,082 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.3%

1,082 stores launched

2025-09 9.8%

1,031 stores launched

2025-08 9.5%

990 stores launched

2025-07 9.9%

1,039 stores launched

2025-06 8.4%

879 stores launched

2025-05 8.9%

937 stores launched

2025-04 8.2%

854 stores launched

2025-03 8.6%

902 stores launched

2025-02 7.9%

825 stores launched

2025-01 8.6%

899 stores launched

2024-12 6.5%

679 stores launched

2024-11 3.4%

357 stores launched

Monthly Trend

Monthly store launches in Switzerland (November 2025)
Monthly store launches in Switzerland over the past 12 months
Month Stores Launched Percentage
2025-10 1082 10.33%
2025-09 1031 9.84%
2025-08 990 9.45%
2025-07 1039 9.92%
2025-06 879 8.39%
2025-05 937 8.95%
2025-04 854 8.15%
2025-03 902 8.61%
2025-02 825 7.88%
2025-01 899 8.58%
2024-12 679 6.48%
2024-11 357 3.41%

Active Stores by Launch Year

Currently, 57,727 active stores in Switzerland are tracked in our database , with the most stores launched in 2025 (9,462 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.4%

9,462 active stores

2024 12.1%

6,978 active stores

2023 9.4%

5,437 active stores

2022 7.1%

4,122 active stores

2021 8.4%

4,850 active stores

2020 8.3%

4,766 active stores

2019 4.9%

2,851 active stores

2018 5.6%

3,205 active stores

2017 6.1%

3,524 active stores

2016 2.3%

1,350 active stores

2015 1.8%

1,033 active stores

2014 1.5%

849 active stores

2013 2.5%

1,446 active stores

2012 1.3%

726 active stores

2011 1.2%

717 active stores

Distribution by Launch Year

Active stores in Switzerland by original launch year (November 2025)
Active stores in Switzerland by launch year
Launch Year Active Stores Percentage
2025 9462 16.39%
2024 6978 12.09%
2023 5437 9.42%
2022 4122 7.14%
2021 4850 8.40%
2020 4766 8.26%
2019 2851 4.94%
2018 3205 5.55%
2017 3524 6.10%
2016 1350 2.34%
2015 1033 1.79%
2014 849 1.47%
2013 1446 2.50%
2012 726 1.26%
2011 717 1.24%
2010 678 1.17%
2009 668 1.16%
2008 567 0.98%
2007 589 1.02%
2006 315 0.55%
2005 269 0.47%
2004 522 0.90%
2003 507 0.88%
2002 551 0.95%
2001 797 1.38%
2000 320 0.55%
1999 240 0.42%
1998 275 0.48%
1997 57 0.10%
1996 52 0.09%
1995 4 0.01%

Social Media Usage

Instagram leads with 35.4% among stores with at least one detectable social profile (28,766 stores) , followed by Facebook (30.5%) and YouTube (9.4%) .

Base: 34,049 stores with any detectable social profile (58.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.4%

28,766 stores

Facebook 30.5%

24,820 stores

YouTube 9.4%

7,662 stores

TikTok 6.7%

5,437 stores

LinkedIn 6.0%

4,918 stores

Twitter 4.7%

3,843 stores

Pinterest 3.3%

2,671 stores

X 2.2%

1,813 stores

WhatsApp 1.3%

1,023 stores

Vimeo 0.4%

353 stores

Visual Distribution

Distribution of social media platforms in Switzerland (November 2025)
Distribution of social media platforms in Switzerland e-commerce stores
Social Platform Store Count Market Share
Instagram 28766 35.38%
Facebook 24820 30.53%
YouTube 7662 9.42%
TikTok 5437 6.69%
LinkedIn 4918 6.05%
Twitter 3843 4.73%
Pinterest 2671 3.29%
X 1813 2.23%
WhatsApp 1023 1.26%
Vimeo 353 0.43%

Dataset Coverage

Field Rows count Coverage
Website 58.2k 100.00%
Emails 37.1k 63.83%
Phones 22.4k 38.48%
Ecommerce platform 58.2k 100.00%
Couriers 7.2k 12.39%
Payment Providers 16.5k 28.43%
Categories 43.4k 74.63%
Social Media 34.0k 58.52%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Switzerland E-commerce Database?

Our database covers over 58.2k Switzerland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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