Switzerland E-commerce Market
Explore 67.6k verified e-commerce stores in the Switzerland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 121.2k with e-commerce signals. 67.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 31.1% of stores with physical delivery (19,948 stores) , followed by WooCommerce (27.7%) and Custom (23.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,948 stores
17,754 stores
14,780 stores
4,486 stores
2,815 stores
1,417 stores
1,030 stores
813 stores
747 stores
379 stores
Visual Distribution
19,948 stores
17,754 stores
14,780 stores
4,486 stores
2,815 stores
1,417 stores
1,030 stores
813 stores
747 stores
379 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 19948 | 31.09% |
| WooCommerce | 17754 | 27.67% |
| Custom | 14780 | 23.03% |
| Wix eCommerce | 4486 | 6.99% |
| PrestaShop | 2815 | 4.39% |
| Magento | 1417 | 2.21% |
| Shopware | 1030 | 1.61% |
| ePages | 813 | 1.27% |
| Squarespace Commerce | 747 | 1.16% |
| Gambio | 379 | 0.59% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 19.0% share of all Switzerland e-commerce stores (21,372) , with WooCommerce at 39.1% and Custom at 13.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
21,372 stores
43,946 stores
14,780 stores
21,036 stores
3,093 stores
1,706 stores
1,111 stores
858 stores
4,066 stores
390 stores
Visual Distribution
21,372 stores
43,946 stores
14,780 stores
21,036 stores
3,093 stores
1,706 stores
1,111 stores
858 stores
4,066 stores
390 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 21372 | 19.02% |
| WooCommerce | 43946 | 39.11% |
| Custom | 14780 | 13.15% |
| Wix eCommerce | 21036 | 18.72% |
| PrestaShop | 3093 | 2.75% |
| Magento | 1706 | 1.52% |
| Shopware | 1111 | 0.99% |
| ePages | 858 | 0.76% |
| Squarespace Commerce | 4066 | 3.62% |
| Gambio | 390 | 0.35% |
Categories Distribution
Food & Beverages stores with 16.8% of all stores (9,733 stores) , followed by Health & Beauty (15.0%) and Clothing & Accessories (14.6%) .
Base: 57,859 AI-verified stores with physical delivery and detected product categories (85.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
9,733 stores
8,678 stores
8,455 stores
4,955 stores
4,154 stores
3,779 stores
3,163 stores
2,890 stores
2,274 stores
2,195 stores
Visual Distribution
9,733 stores
8,678 stores
8,455 stores
4,955 stores
4,154 stores
3,779 stores
3,163 stores
2,890 stores
2,274 stores
2,195 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 9733 | 16.82% |
| Health & Beauty | 8678 | 15.00% |
| Clothing & Accessories | 8455 | 14.61% |
| Sporting Goods & Outdoor Gear | 4955 | 8.56% |
| Arts & Entertainment | 4154 | 7.18% |
| Home & Garden | 3779 | 6.53% |
| Jewelry & Watches | 3163 | 5.47% |
| Toys & Games | 2890 | 4.99% |
| Business & Industrial | 2274 | 3.93% |
| Electronics & Technology | 2195 | 3.79% |
Payment Providers Distribution
PayPal stores with 22.6% among AI-verified physical stores (9,201 stores) , followed by Twint (15.2%) and Klarna (11.0%) .
Base: 18,167 AI-verified physical stores with detectable payment providers (26.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,201 stores
6,177 stores
4,462 stores
3,666 stores
3,573 stores
3,431 stores
3,009 stores
2,376 stores
1,692 stores
957 stores
Visual Distribution
9,201 stores
6,177 stores
4,462 stores
3,666 stores
3,573 stores
3,431 stores
3,009 stores
2,376 stores
1,692 stores
957 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9201 | 22.63% |
| Twint | 6177 | 15.19% |
| Klarna | 4462 | 10.97% |
| Stripe Connect | 3666 | 9.02% |
| American Express | 3573 | 8.79% |
| MasterCard | 3431 | 8.44% |
| Apple Pay | 3009 | 7.40% |
| VISA | 2376 | 5.84% |
| Google Pay | 1692 | 4.16% |
| Giropay | 957 | 2.35% |
Shipping Carriers Distribution
DHL stores with 24.7% among AI-verified physical stores (2,593 stores) , followed by DPD (15.3%) and Swiss Post (13.4%) .
Base: 7,846 AI-verified physical stores with detectable shipping carriers (11.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,593 stores
1,605 stores
1,409 stores
1,278 stores
1,031 stores
501 stores
482 stores
416 stores
221 stores
192 stores
Visual Distribution
2,593 stores
1,605 stores
1,409 stores
1,278 stores
1,031 stores
501 stores
482 stores
416 stores
221 stores
192 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2593 | 24.75% |
| DPD | 1605 | 15.32% |
| Swiss Post | 1409 | 13.45% |
| UPS | 1278 | 12.20% |
| La Poste | 1031 | 9.84% |
| DSV | 501 | 4.78% |
| FedEx | 482 | 4.60% |
| GLS | 416 | 3.97% |
| Hermes | 221 | 2.11% |
| Deutsche Post | 192 | 1.83% |
Store Launch Timeline
Over the past 12 months, 11,357 new stores were launched in Switzerland , with the highest activity in 2026-04 (900 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
900 stores launched
1,137 stores launched
974 stores launched
1,188 stores launched
1,010 stores launched
1,106 stores launched
1,112 stores launched
961 stores launched
881 stores launched
877 stores launched
777 stores launched
434 stores launched
Monthly Trend
7.9% of last 12 months
10.0% of last 12 months
8.6% of last 12 months
10.5% of last 12 months
8.9% of last 12 months
9.7% of last 12 months
9.8% of last 12 months
8.5% of last 12 months
7.8% of last 12 months
7.7% of last 12 months
6.8% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 900 | 7.92% |
| 2026-03 | 1137 | 10.01% |
| 2026-02 | 974 | 8.58% |
| 2026-01 | 1188 | 10.46% |
| 2025-12 | 1010 | 8.89% |
| 2025-11 | 1106 | 9.74% |
| 2025-10 | 1112 | 9.79% |
| 2025-09 | 961 | 8.46% |
| 2025-08 | 881 | 7.76% |
| 2025-07 | 877 | 7.72% |
| 2025-06 | 777 | 6.84% |
| 2025-05 | 434 | 3.82% |
Active Stores by Launch Year
Currently, 67,040 active stores in Switzerland are tracked in our database , with the most stores launched in 2026 (4,295 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,295 active stores
10,682 active stores
7,120 active stores
5,651 active stores
4,305 active stores
5,069 active stores
5,003 active stores
3,088 active stores
3,762 active stores
4,614 active stores
1,438 active stores
1,122 active stores
896 active stores
1,528 active stores
836 active stores
Distribution by Launch Year
6.4% of tracked active stores
15.9% of tracked active stores
10.6% of tracked active stores
8.4% of tracked active stores
6.4% of tracked active stores
7.6% of tracked active stores
7.5% of tracked active stores
4.6% of tracked active stores
5.6% of tracked active stores
6.9% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
1.3% of tracked active stores
2.3% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4295 | 6.41% |
| 2025 | 10682 | 15.93% |
| 2024 | 7120 | 10.62% |
| 2023 | 5651 | 8.43% |
| 2022 | 4305 | 6.42% |
| 2021 | 5069 | 7.56% |
| 2020 | 5003 | 7.46% |
| 2019 | 3088 | 4.61% |
| 2018 | 3762 | 5.61% |
| 2017 | 4614 | 6.88% |
| 2016 | 1438 | 2.14% |
| 2015 | 1122 | 1.67% |
| 2014 | 896 | 1.34% |
| 2013 | 1528 | 2.28% |
| 2012 | 836 | 1.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Electronics & Technology
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Shopify - Home & Garden
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 67.6k | 100.00% |
| Emails | 36.2k | 53.52% |
| Phones | 37.9k | 56.13% |
| Ecommerce platform | 67.6k | 100.00% |
| Couriers | 7.8k | 11.61% |
| Payment Providers | 18.2k | 26.88% |
| Categories | 59.7k | 88.27% |
| Social Media | 40.5k | 59.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Switzerland e-commerce landscape:
Analyze 67.6k verified e-commerce stores in Switzerland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Switzerland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Switzerland e-commerce intelligence?
-
We track 67.6k verified Switzerland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.4% among stores with at least one detectable social profile (34,735 stores) , followed by Facebook (30.0%) and YouTube (10.0%) .
Base: 40,494 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
34,735 stores
29,471 stores
9,785 stores
6,917 stores
6,372 stores
4,184 stores
3,535 stores
1,582 stores
1,282 stores
382 stores
Visual Distribution
34,735 stores
29,471 stores
9,785 stores
6,917 stores
6,372 stores
4,184 stores
3,535 stores
1,582 stores
1,282 stores
382 stores