Switzerland E-commerce Database

Explore 62.2k e-commerce stores in the Switzerland. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 33.2% of stores with physical delivery (20,001 stores) , followed by WooCommerce (27.8%) and Custom (21.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.2%

20,001 stores

16,781 stores

Custom 21.7%

13,088 stores

4,611 stores

2,954 stores

1,028 stores

605 stores

519 stores

410 stores

296 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Switzerland
Platform Stores with Physical Delivery Percentage
Shopify 20001 33.17%
WooCommerce 16781 27.83%
Custom 13088 21.71%
Wix eCommerce 4611 7.65%
PrestaShop 2954 4.90%
Magento 1028 1.71%
Squarespace Commerce 605 1.00%
Shopware 519 0.86%
ePages 410 0.68%
Gambio 296 0.49%

All Stores Distribution

Shopify holds 21.6% share of all Switzerland e-commerce stores (24,548) , with WooCommerce at 38.7% and Custom at 11.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 21.6%

24,548 stores

44,093 stores

Custom 11.5%

13,088 stores

21,838 stores

3,438 stores

1,794 stores

2,719 stores

1,077 stores

894 stores

419 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Switzerland
Platform Total Stores Percentage
Shopify 24548 21.55%
WooCommerce 44093 38.71%
Custom 13088 11.49%
Wix eCommerce 21838 19.17%
PrestaShop 3438 3.02%
Magento 1794 1.57%
Squarespace Commerce 2719 2.39%
Shopware 1077 0.95%
ePages 894 0.78%
Gambio 419 0.37%

Categories Distribution

Clothing & Accessories leads with 19.4% of all stores (8,294 stores) , followed by Health & Beauty (17.9%) and Food & Beverages (16.8%) .

Top 10 Categories

Clothing & Accessories 19.4%

8,294 stores

Health & Beauty 17.9%

7,662 stores

Food & Beverages 16.8%

7,192 stores

Jewelry & Watches 6.8%

2,907 stores

Electronics & Technology 5.7%

2,428 stores

Home & Garden 5.6%

2,416 stores

Sporting Goods & Outdoor Gear 4.7%

2,030 stores

Arts & Entertainment 3.8%

1,616 stores

Vehicles & Parts 3.8%

1,613 stores

Furniture & Home Decor 3.6%

1,537 stores

Visual Distribution

Distribution of top 10 Switzerland store categories (December 2025)
Distribution of categories in Switzerland e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8294 19.36%
Health & Beauty 7662 17.88%
Food & Beverages 7192 16.79%
Jewelry & Watches 2907 6.78%
Electronics & Technology 2428 5.67%
Home & Garden 2416 5.64%
Sporting Goods & Outdoor Gear 2030 4.74%
Arts & Entertainment 1616 3.77%
Vehicles & Parts 1613 3.76%
Furniture & Home Decor 1537 3.59%
Gifts & Special Occasions 1409 3.29%
Pets & Pet Supplies 1352 3.16%
Tools & Hardware 840 1.96%
Business & Industrial 783 1.83%
Toys & Games 768 1.79%

Payment Providers Distribution

PayPal leads with 23.3% among AI-verified physical stores (8,973 stores) , followed by Twint (13.9%) and American Express (9.7%) .

Base: 17,037 AI-verified physical stores with detectable payment providers (27.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.3%

8,973 stores

Twint 13.9%

5,378 stores

3,733 stores

3,729 stores

3,618 stores

3,213 stores

3,172 stores

VISA 5.5%

2,111 stores

1,795 stores

922 stores

Visual Distribution

Distribution of top 10 Switzerland payment providers (December 2025)
Distribution of payment providers in Switzerland e-commerce stores
Payment Provider Store Count Market Share
PayPal 8973 23.27%
Twint 5378 13.95%
American Express 3733 9.68%
Klarna 3729 9.67%
Stripe Connect 3618 9.38%
Apple Pay 3213 8.33%
MasterCard 3172 8.23%
VISA 2111 5.48%
Google Pay 1795 4.66%
Giropay 922 2.39%
Skrill 789 2.05%
SEPA 304 0.79%
Bolt 291 0.75%
Amazon Pay 282 0.73%
Bancontact 244 0.63%

Shipping Carriers Distribution

DHL leads with 24.6% among AI-verified physical stores (2,572 stores) , followed by Swiss Post (15.9%) and UPS (13.1%) .

Base: 7,594 AI-verified physical stores with detectable shipping carriers (12.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.6%

2,572 stores

1,655 stores

UPS 13.1%

1,370 stores

DPD 12.4%

1,290 stores

994 stores

FedEx 5.5%

571 stores

GLS 3.3%

342 stores

DSV 3.1%

321 stores

224 stores

TNT 2.1%

222 stores

Visual Distribution

Distribution of top 10 Switzerland shipping carriers (December 2025)
Distribution of shipping carriers in Switzerland e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2572 24.64%
Swiss Post 1655 15.86%
UPS 1370 13.13%
DPD 1290 12.36%
La Poste 994 9.52%
FedEx 571 5.47%
GLS 342 3.28%
DSV 321 3.08%
Hermes 224 2.15%
TNT 222 2.13%
Deutsche Post 205 1.96%
Colissimo 204 1.95%
USPS 190 1.82%
TCS 144 1.38%
Speedy 134 1.28%

Store Launch Timeline

Over the past 12 months, 11,986 new stores were launched in Switzerland , with the highest activity in 2025-11 (1,118 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.3%

1,118 stores launched

2025-10 9.1%

1,092 stores launched

2025-09 8.5%

1,020 stores launched

2025-08 8.0%

959 stores launched

2025-07 9.3%

1,120 stores launched

2025-06 8.1%

973 stores launched

2025-05 9.0%

1,081 stores launched

2025-04 8.4%

1,003 stores launched

2025-03 9.7%

1,162 stores launched

2025-02 8.1%

976 stores launched

2025-01 9.1%

1,092 stores launched

2024-12 3.3%

390 stores launched

Monthly Trend

Monthly store launches in Switzerland (December 2025)
Monthly store launches in Switzerland over the past 12 months
Month Stores Launched Percentage
2025-11 1118 9.33%
2025-10 1092 9.11%
2025-09 1020 8.51%
2025-08 959 8.00%
2025-07 1120 9.34%
2025-06 973 8.12%
2025-05 1081 9.02%
2025-04 1003 8.37%
2025-03 1162 9.69%
2025-02 976 8.14%
2025-01 1092 9.11%
2024-12 390 3.25%

Active Stores by Launch Year

Currently, 61,725 active stores in Switzerland are tracked in our database , with the most stores launched in 2025 (11,600 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.8%

11,600 active stores

2024 12.2%

7,512 active stores

2023 9.3%

5,743 active stores

2022 7.0%

4,302 active stores

2021 8.2%

5,064 active stores

2020 8.0%

4,936 active stores

2019 4.8%

2,944 active stores

2018 5.4%

3,359 active stores

2017 6.0%

3,718 active stores

2016 2.2%

1,356 active stores

2015 1.7%

1,036 active stores

2014 1.4%

862 active stores

2013 2.4%

1,458 active stores

2012 1.2%

747 active stores

2011 1.2%

726 active stores

Distribution by Launch Year

Active stores in Switzerland by original launch year (December 2025)
Active stores in Switzerland by launch year
Launch Year Active Stores Percentage
2025 11600 18.79%
2024 7512 12.17%
2023 5743 9.30%
2022 4302 6.97%
2021 5064 8.20%
2020 4936 8.00%
2019 2944 4.77%
2018 3359 5.44%
2017 3718 6.02%
2016 1356 2.20%
2015 1036 1.68%
2014 862 1.40%
2013 1458 2.36%
2012 747 1.21%
2011 726 1.18%
2010 685 1.11%
2009 671 1.09%
2008 574 0.93%
2007 587 0.95%
2006 310 0.50%
2005 274 0.44%
2004 522 0.85%
2003 497 0.81%
2002 543 0.88%
2001 780 1.26%
2000 306 0.50%
1999 240 0.39%
1998 257 0.42%
1997 56 0.09%
1996 56 0.09%
1995 4 0.01%

Social Media Usage

Instagram leads with 35.4% among stores with at least one detectable social profile (31,286 stores) , followed by Facebook (30.5%) and YouTube (9.5%) .

Base: 36,733 stores with any detectable social profile (59.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.4%

31,286 stores

Facebook 30.5%

26,975 stores

YouTube 9.5%

8,417 stores

TikTok 7.0%

6,216 stores

LinkedIn 6.1%

5,430 stores

Twitter 4.9%

4,293 stores

Pinterest 3.4%

2,992 stores

X 1.5%

1,355 stores

WhatsApp 1.3%

1,120 stores

Vimeo 0.4%

355 stores

Visual Distribution

Distribution of social media platforms in Switzerland (December 2025)
Distribution of social media platforms in Switzerland e-commerce stores
Social Platform Store Count Market Share
Instagram 31286 35.38%
Facebook 26975 30.50%
YouTube 8417 9.52%
TikTok 6216 7.03%
LinkedIn 5430 6.14%
Twitter 4293 4.85%
Pinterest 2992 3.38%
X 1355 1.53%
WhatsApp 1120 1.27%
Vimeo 355 0.40%

Dataset Coverage

Field Rows count Coverage
Website 62.2k 100.00%
Emails 37.7k 60.60%
Phones 22.7k 36.50%
Ecommerce platform 62.2k 100.00%
Couriers 7.6k 12.20%
Payment Providers 17.0k 27.38%
Categories 44.8k 71.97%
Social Media 36.7k 59.03%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Switzerland E-commerce Database?

Our database covers over 62.2k Switzerland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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