Swiss Post Shipping Carrier Usage Database

Explore 3.0k e-commerce stores shipping with Swiss Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 38.4% of stores with physical delivery (1,137 stores) , followed by WooCommerce (25.4%) and Custom (15.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.4%

1,137 stores

752 stores

Custom 15.2%

449 stores

194 stores

153 stores

65 stores

56 stores

36 stores

29 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Swiss Post
Platform Stores with Physical Delivery Percentage
Shopify 1137 38.40%
WooCommerce 752 25.40%
Custom 449 15.16%
Wix eCommerce 194 6.55%
PrestaShop 153 5.17%
Magento 65 2.20%
Squarespace Commerce 56 1.89%
Shopware 36 1.22%
ePages 29 0.98%
OpenCart 23 0.78%
JTL Shop 19 0.64%
Upgates 19 0.64%
nopCommerce 12 0.41%
Shoptet 9 0.30%
Big Cartel 8 0.27%

All Stores Distribution

Shopify holds 36.2% share of all Swiss Post e-commerce stores (1,157) , with WooCommerce at 28.4% and Custom at 14.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 36.2%

1,157 stores

907 stores

Custom 14.1%

449 stores

236 stores

154 stores

71 stores

65 stores

37 stores

29 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Swiss Post
Platform Total Stores Percentage
Shopify 1157 36.21%
WooCommerce 907 28.39%
Custom 449 14.05%
Wix eCommerce 236 7.39%
PrestaShop 154 4.82%
Magento 71 2.22%
Squarespace Commerce 65 2.03%
Shopware 37 1.16%
ePages 29 0.91%
OpenCart 23 0.72%
JTL Shop 19 0.59%
Upgates 19 0.59%
nopCommerce 12 0.38%
Shoptet 9 0.28%
Big Cartel 8 0.25%

Categories Distribution

Health & Beauty leads with 23.2% of all stores (530 stores) , followed by Clothing & Accessories (23.2%) and Jewelry & Watches (10.6%) .

Top 10 Categories

Health & Beauty 23.2%

530 stores

Clothing & Accessories 23.2%

529 stores

Jewelry & Watches 10.6%

241 stores

Food & Beverages 10.0%

229 stores

Electronics & Technology 7.7%

175 stores

Arts & Entertainment 4.6%

104 stores

Sporting Goods & Outdoor Gear 3.4%

78 stores

Home & Garden 3.4%

77 stores

Toys & Games 2.3%

53 stores

Furniture & Home Decor 2.1%

48 stores

Visual Distribution

Distribution of top 10 Swiss Post store categories (January 2026)
Distribution of categories in Swiss Post e-commerce stores
Category Number of Stores Percentage
Health & Beauty 530 23.25%
Clothing & Accessories 529 23.20%
Jewelry & Watches 241 10.57%
Food & Beverages 229 10.04%
Electronics & Technology 175 7.68%
Arts & Entertainment 104 4.56%
Sporting Goods & Outdoor Gear 78 3.42%
Home & Garden 77 3.38%
Toys & Games 53 2.32%
Furniture & Home Decor 48 2.11%
Tools & Hardware 46 2.02%
Pets & Pet Supplies 46 2.02%
Gifts & Special Occasions 45 1.97%
Baby & Toddler 40 1.75%
Vehicles & Parts 39 1.71%

Payment Providers Distribution

PayPal leads with 24.9% among AI-verified physical stores (1,330 stores) , followed by American Express (10.3%) and MasterCard (9.4%) .

Base: 2,340 AI-verified physical stores with detectable payment providers (66.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.9%

1,330 stores

550 stores

500 stores

498 stores

488 stores

474 stores

Twint 7.5%

401 stores

349 stores

VISA 5.4%

286 stores

94 stores

Visual Distribution

Distribution of top 10 Swiss Post payment providers (January 2026)
Distribution of payment providers in Swiss Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 1330 24.88%
American Express 550 10.29%
MasterCard 500 9.35%
Apple Pay 498 9.32%
Stripe Connect 488 9.13%
Klarna 474 8.87%
Twint 401 7.50%
Google Pay 349 6.53%
VISA 286 5.35%
Bancontact 94 1.76%
SEPA 92 1.72%
Amazon Pay 76 1.42%
Giropay 73 1.37%
BitCoin 68 1.27%
Amazon Payments 66 1.23%

Store Launch Timeline

Over the past 12 months, 491 new stores were launched in Swiss Post , with the highest activity in 2025-12 (26 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.3%

26 stores launched

2025-11 9.8%

48 stores launched

2025-10 12.2%

60 stores launched

2025-09 9.2%

45 stores launched

2025-08 10.6%

52 stores launched

2025-07 10.8%

53 stores launched

2025-06 5.5%

27 stores launched

2025-05 7.9%

39 stores launched

2025-04 8.8%

43 stores launched

2025-03 8.1%

40 stores launched

2025-02 8.4%

41 stores launched

2025-01 3.5%

17 stores launched

Monthly Trend

Monthly store launches in Swiss Post (January 2026)
Monthly store launches in Swiss Post over the past 12 months
Month Stores Launched Percentage
2025-12 26 5.30%
2025-11 48 9.78%
2025-10 60 12.22%
2025-09 45 9.16%
2025-08 52 10.59%
2025-07 53 10.79%
2025-06 27 5.50%
2025-05 39 7.94%
2025-04 43 8.76%
2025-03 40 8.15%
2025-02 41 8.35%
2025-01 17 3.46%

Active Stores by Launch Year

Currently, 3,029 active stores in Swiss Post are tracked in our database , with the most stores launched in 2025 (510 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.8%

510 active stores

2024 11.8%

357 active stores

2023 7.3%

221 active stores

2022 7.0%

211 active stores

2021 9.2%

278 active stores

2020 7.7%

234 active stores

2019 5.3%

162 active stores

2018 5.2%

157 active stores

2017 6.0%

183 active stores

2016 2.5%

77 active stores

2015 1.8%

55 active stores

2014 2.1%

63 active stores

2013 3.1%

93 active stores

2012 1.4%

43 active stores

2011 1.7%

53 active stores

Distribution by Launch Year

Active stores in Swiss Post by original launch year (January 2026)
Active stores in Swiss Post by launch year
Launch Year Active Stores Percentage
2025 510 16.84%
2024 357 11.79%
2023 221 7.30%
2022 211 6.97%
2021 278 9.18%
2020 234 7.73%
2019 162 5.35%
2018 157 5.18%
2017 183 6.04%
2016 77 2.54%
2015 55 1.82%
2014 63 2.08%
2013 93 3.07%
2012 43 1.42%
2011 53 1.75%
2010 49 1.62%
2009 28 0.92%
2008 33 1.09%
2007 31 1.02%
2006 19 0.63%
2005 17 0.56%
2004 25 0.83%
2003 23 0.76%
2002 24 0.79%
2001 27 0.89%
2000 19 0.63%
1999 13 0.43%
1998 16 0.53%
1997 4 0.13%
1996 3 0.10%
1995 1 0.03%

Social Media Usage

Instagram leads with 33.7% among stores with at least one detectable social profile (1,979 stores) , followed by Facebook (28.5%) and YouTube (10.6%) .

Base: 2,531 stores with any detectable social profile (71.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.7%

1,979 stores

Facebook 28.5%

1,677 stores

YouTube 10.6%

622 stores

TikTok 8.6%

507 stores

LinkedIn 5.3%

314 stores

Pinterest 4.9%

287 stores

Twitter 4.6%

272 stores

WhatsApp 1.8%

103 stores

X 1.6%

96 stores

Vimeo 0.4%

22 stores

Visual Distribution

Distribution of social media platforms in Swiss Post (January 2026)
Distribution of social media platforms in Swiss Post e-commerce stores
Social Platform Store Count Market Share
Instagram 1979 33.66%
Facebook 1677 28.53%
YouTube 622 10.58%
TikTok 507 8.62%
LinkedIn 314 5.34%
Pinterest 287 4.88%
Twitter 272 4.63%
WhatsApp 103 1.75%
X 96 1.63%
Vimeo 22 0.37%

Geographic Distribution

Switzerland leads with 68.4% (1,848 AI-verified stores) , followed by Germany (6.9%) and United States (4.8%) .

Base: 2,702 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,848 AI-verified stores

187 AI-verified stores

131 AI-verified stores

107 AI-verified stores

97 AI-verified stores

47 AI-verified stores

36 AI-verified stores

35 AI-verified stores

35 AI-verified stores

Italy 0.9%

23 AI-verified stores

Visual Distribution

Geographic distribution of stores using Swiss Post (January 2026)
Geographic distribution of stores using Swiss Post
Country AI-Verified Store Count Market Share
Switzerland 1848 68.39%
Germany 187 6.92%
United States 131 4.85%
France 107 3.96%
United Kingdom 97 3.59%
Netherlands 47 1.74%
Hong Kong 36 1.33%
Czechia 35 1.30%
Austria 35 1.30%
Italy 23 0.85%
China 22 0.81%
Australia 20 0.74%
Denmark 17 0.63%
Slovakia 17 0.63%
Belgium 15 0.56%
Spain 15 0.56%
Romania 13 0.48%
Poland 13 0.48%
Estonia 12 0.44%
Canada 12 0.44%

Dataset Coverage

Field Rows count Coverage
Website 3.5k 100.00%
Emails 2.9k 82.97%
Phones 1.3k 36.96%
Ecommerce platform 3.3k 92.84%
Couriers 3.5k 100.00%
Payment Providers 2.3k 66.21%
Categories 2.6k 72.69%
Social Media 2.5k 71.62%

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Frequently Asked Questions

What data is included in the Swiss Post E-commerce Database?

Our database covers over 3.0k Swiss Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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