China E-commerce Market
Explore 110.9k verified e-commerce stores in the China. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 194.1k with e-commerce signals. 110.9k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 32.7% of stores with physical delivery (36,262 stores) , followed by Shopify (30.6%) and WooCommerce (26.3%) .
Base: 110,879 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
36,262 stores
33,902 stores
29,197 stores
2,256 stores
1,559 stores
1,374 stores
1,225 stores
617 stores
530 stores
415 stores
Visual Distribution
36,262 stores
33,902 stores
29,197 stores
2,256 stores
1,559 stores
1,374 stores
1,225 stores
617 stores
530 stores
415 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 36262 | 32.70% |
| Shopify | 33902 | 30.58% |
| WooCommerce | 29197 | 26.33% |
| OpenCart | 2256 | 2.03% |
| Ueeshop | 1559 | 1.41% |
| Wix eCommerce | 1374 | 1.24% |
| Shoplazza | 1225 | 1.10% |
| Shopline | 617 | 0.56% |
| Magento | 530 | 0.48% |
| Cafe24 | 415 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 20.3% share of detected China e-commerce signals (39,471) , with Shopify at 21.4% and WooCommerce at 40.3% (October 2026) .
Base: 194,078 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
39,471 websites
41,604 websites
78,135 websites
2,861 websites
1,750 websites
5,389 websites
1,635 websites
678 websites
1,254 websites
475 websites
Visual Distribution
39,471 websites
41,604 websites
78,135 websites
2,861 websites
1,750 websites
5,389 websites
1,635 websites
678 websites
1,254 websites
475 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 39471 | 20.34% |
| Shopify | 41604 | 21.44% |
| WooCommerce | 78135 | 40.26% |
| OpenCart | 2861 | 1.47% |
| Ueeshop | 1750 | 0.90% |
| Wix eCommerce | 5389 | 2.78% |
| Shoplazza | 1635 | 0.84% |
| Shopline | 678 | 0.35% |
| Magento | 1254 | 0.65% |
| Cafe24 | 475 | 0.24% |
Categories Distribution
Clothing & Accessories stores with 15.1% of all stores (16,789 stores) , followed by Health & Beauty (12.9%) and Business & Industrial (8.4%) .
Base: 110,879 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
16,789 stores
14,308 stores
9,352 stores
9,079 stores
8,396 stores
6,292 stores
5,231 stores
4,634 stores
4,401 stores
3,729 stores
Visual Distribution
16,789 stores
14,308 stores
9,352 stores
9,079 stores
8,396 stores
6,292 stores
5,231 stores
4,634 stores
4,401 stores
3,729 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 16789 | 15.14% |
| Health & Beauty | 14308 | 12.90% |
| Business & Industrial | 9352 | 8.43% |
| Electronics & Technology | 9079 | 8.19% |
| Sporting Goods & Outdoor Gear | 8396 | 7.57% |
| Home & Garden | 6292 | 5.67% |
| Food & Beverages | 5231 | 4.72% |
| Jewelry & Watches | 4634 | 4.18% |
| Toys & Games | 4401 | 3.97% |
| Vehicles & Parts | 3729 | 3.36% |
Payment Providers Distribution
PayPal accounts for 31.3% of displayed detection occurrences (46,059 occurrences) , followed by VISA (13.5%) and MasterCard (13.1%) .
Base: 147,273 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
46,059 occurrences
19,921 occurrences
19,240 occurrences
16,330 occurrences
11,668 occurrences
9,356 occurrences
7,819 occurrences
5,753 occurrences
5,738 occurrences
5,389 occurrences
Visual Distribution
46,059 occurrences
19,921 occurrences
19,240 occurrences
16,330 occurrences
11,668 occurrences
9,356 occurrences
7,819 occurrences
5,753 occurrences
5,738 occurrences
5,389 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 46059 | 31.27% |
| VISA | 19921 | 13.53% |
| MasterCard | 19240 | 13.06% |
| American Express | 16330 | 11.09% |
| Discover | 11668 | 7.92% |
| Apple Pay | 9356 | 6.35% |
| JCB | 7819 | 5.31% |
| DinersClub | 5753 | 3.91% |
| Stripe | 5738 | 3.90% |
| Western Union | 5389 | 3.66% |
Shipping Carriers Distribution
DHL accounts for 25.8% of displayed detection occurrences (16,570 occurrences) , followed by FedEx (23.8%) and UPS (21.3%) .
Base: 64,168 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
16,570 occurrences
15,272 occurrences
13,660 occurrences
5,959 occurrences
3,742 occurrences
2,234 occurrences
1,824 occurrences
1,676 occurrences
1,659 occurrences
1,572 occurrences
Visual Distribution
16,570 occurrences
15,272 occurrences
13,660 occurrences
5,959 occurrences
3,742 occurrences
2,234 occurrences
1,824 occurrences
1,676 occurrences
1,659 occurrences
1,572 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 16570 | 25.82% |
| FedEx | 15272 | 23.80% |
| UPS | 13660 | 21.29% |
| USPS | 5959 | 9.29% |
| TNT | 3742 | 5.83% |
| S.F. Express | 2234 | 3.48% |
| EMS | 1824 | 2.84% |
| Yun Express | 1676 | 2.61% |
| China Post | 1659 | 2.59% |
| 4PX | 1572 | 2.45% |
Store Launch Timeline
Over the past 12 months, 39,719 new stores were launched in China , with the highest activity in 2026-09 (6,805 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6,805 stores launched
5,389 stores launched
4,648 stores launched
4,294 stores launched
3,906 stores launched
3,527 stores launched
2,886 stores launched
1,240 stores launched
2,129 stores launched
2,265 stores launched
2,277 stores launched
353 stores launched
Monthly Trend
17.1% of last 12 months
13.6% of last 12 months
11.7% of last 12 months
10.8% of last 12 months
9.8% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
3.1% of last 12 months
5.4% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
0.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 6805 | 17.13% |
| 2026-08 | 5389 | 13.57% |
| 2026-07 | 4648 | 11.70% |
| 2026-06 | 4294 | 10.81% |
| 2026-05 | 3906 | 9.83% |
| 2026-04 | 3527 | 8.88% |
| 2026-03 | 2886 | 7.27% |
| 2026-02 | 1240 | 3.12% |
| 2026-01 | 2129 | 5.36% |
| 2025-12 | 2265 | 5.70% |
| 2025-11 | 2277 | 5.73% |
| 2025-10 | 353 | 0.89% |
Active Stores by Launch Year
Currently, 108,479 active stores in China are tracked in our database , with the most stores launched in 2026 (36,481 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
36,481 active stores
16,505 active stores
9,459 active stores
6,027 active stores
6,062 active stores
5,302 active stores
4,546 active stores
3,309 active stores
3,439 active stores
2,637 active stores
1,814 active stores
1,552 active stores
1,860 active stores
2,330 active stores
1,214 active stores
Distribution by Launch Year
33.6% of tracked active stores
15.2% of tracked active stores
8.7% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
4.9% of tracked active stores
4.2% of tracked active stores
3.1% of tracked active stores
3.2% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 36481 | 33.63% |
| 2025 | 16505 | 15.21% |
| 2024 | 9459 | 8.72% |
| 2023 | 6027 | 5.56% |
| 2022 | 6062 | 5.59% |
| 2021 | 5302 | 4.89% |
| 2020 | 4546 | 4.19% |
| 2019 | 3309 | 3.05% |
| 2018 | 3439 | 3.17% |
| 2017 | 2637 | 2.43% |
| 2016 | 1814 | 1.67% |
| 2015 | 1552 | 1.43% |
| 2014 | 1860 | 1.71% |
| 2013 | 2330 | 2.15% |
| 2012 | 1214 | 1.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
Custom - Toys & Games
Custom - Business & Industrial
Custom - Toys & Games
Custom - Toys & Games
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 110.9k | 100.00% |
| Emails | 82.9k | 74.80% |
| Phones | 60.9k | 54.96% |
| Ecommerce platform | 110.9k | 100.00% |
| Couriers | 26.6k | 23.96% |
| Payment Providers | 55.9k | 50.38% |
| Categories | 96.8k | 87.32% |
| Social Media | 42.5k | 38.30% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the China e-commerce landscape:
Analyze 110.9k verified e-commerce stores in China - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the China e-commerce intelligence?
-
We track 110.9k verified China e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.1% of displayed detection occurrences (31,455 occurrences) , followed by Instagram (19.6%) and YouTube (15.3%) .
Base: 136,443 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,455 occurrences
26,707 occurrences
20,920 occurrences
11,580 occurrences
11,313 occurrences
9,749 occurrences
9,633 occurrences
8,087 occurrences
6,562 occurrences
437 occurrences
Visual Distribution
31,455 occurrences
26,707 occurrences
20,920 occurrences
11,580 occurrences
11,313 occurrences
9,749 occurrences
9,633 occurrences
8,087 occurrences
6,562 occurrences
437 occurrences