China E-commerce Market
Explore 78.1k verified e-commerce stores in the China. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 128.7k with e-commerce signals. 78.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 31.6% of stores with physical delivery (23,675 stores) , followed by WooCommerce (31.5%) and Shopify (30.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,675 stores
23,573 stores
22,704 stores
1,305 stores
1,003 stores
661 stores
529 stores
524 stores
435 stores
429 stores
Visual Distribution
23,675 stores
23,573 stores
22,704 stores
1,305 stores
1,003 stores
661 stores
529 stores
524 stores
435 stores
429 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 23675 | 31.63% |
| WooCommerce | 23573 | 31.50% |
| Shopify | 22704 | 30.34% |
| Wix eCommerce | 1305 | 1.74% |
| OpenCart | 1003 | 1.34% |
| Cafe24 | 661 | 0.88% |
| GuideCommon | 529 | 0.71% |
| Magento | 524 | 0.70% |
| Shoplazza, Shoplaza | 435 | 0.58% |
| Squarespace Commerce | 429 | 0.57% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 19.6% share of all China e-commerce stores (23,675) , with WooCommerce at 47.8% and Shopify at 19.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
23,675 stores
57,850 stores
23,884 stores
3,890 stores
1,348 stores
726 stores
6,048 stores
692 stores
446 stores
2,428 stores
Visual Distribution
23,675 stores
57,850 stores
23,884 stores
3,890 stores
1,348 stores
726 stores
6,048 stores
692 stores
446 stores
2,428 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 23675 | 19.57% |
| WooCommerce | 57850 | 47.82% |
| Shopify | 23884 | 19.74% |
| Wix eCommerce | 3890 | 3.22% |
| OpenCart | 1348 | 1.11% |
| Cafe24 | 726 | 0.60% |
| GuideCommon | 6048 | 5.00% |
| Magento | 692 | 0.57% |
| Shoplazza, Shoplaza | 446 | 0.37% |
| Squarespace Commerce | 2428 | 2.01% |
Categories Distribution
Clothing & Accessories stores with 18.5% of all stores (12,493 stores) , followed by Health & Beauty (15.3%) and Electronics & Technology (9.8%) .
Base: 67,566 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
12,493 stores
10,332 stores
6,601 stores
6,243 stores
5,538 stores
4,576 stores
3,663 stores
3,475 stores
3,299 stores
2,436 stores
Visual Distribution
12,493 stores
10,332 stores
6,601 stores
6,243 stores
5,538 stores
4,576 stores
3,663 stores
3,475 stores
3,299 stores
2,436 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12493 | 18.49% |
| Health & Beauty | 10332 | 15.29% |
| Electronics & Technology | 6601 | 9.77% |
| Sporting Goods & Outdoor Gear | 6243 | 9.24% |
| Business & Industrial | 5538 | 8.20% |
| Home & Garden | 4576 | 6.77% |
| Food & Beverages | 3663 | 5.42% |
| Toys & Games | 3475 | 5.14% |
| Jewelry & Watches | 3299 | 4.88% |
| Tools & Hardware | 2436 | 3.61% |
Payment Providers Distribution
PayPal stores with 36.1% among AI-verified physical stores (9,805 stores) , followed by MasterCard (14.5%) and American Express (11.0%) .
Base: 13,921 AI-verified physical stores with detectable payment providers (17.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,805 stores
3,931 stores
2,977 stores
2,455 stores
2,006 stores
1,061 stores
982 stores
905 stores
679 stores
667 stores
Visual Distribution
9,805 stores
3,931 stores
2,977 stores
2,455 stores
2,006 stores
1,061 stores
982 stores
905 stores
679 stores
667 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9805 | 36.10% |
| MasterCard | 3931 | 14.47% |
| American Express | 2977 | 10.96% |
| Stripe Connect | 2455 | 9.04% |
| JCB | 2006 | 7.39% |
| Apple Pay | 1061 | 3.91% |
| VISA | 982 | 3.62% |
| AliPay | 905 | 3.33% |
| Google Pay | 679 | 2.50% |
| Bolt | 667 | 2.46% |
Shipping Carriers Distribution
DHL stores with 26.4% among AI-verified physical stores (7,985 stores) , followed by UPS (24.3%) and FedEx (20.0%) .
Base: 11,957 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
7,985 stores
7,361 stores
6,050 stores
2,684 stores
2,253 stores
958 stores
490 stores
403 stores
387 stores
329 stores
Visual Distribution
7,985 stores
7,361 stores
6,050 stores
2,684 stores
2,253 stores
958 stores
490 stores
403 stores
387 stores
329 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 7985 | 26.40% |
| UPS | 7361 | 24.34% |
| FedEx | 6050 | 20.00% |
| USPS | 2684 | 8.87% |
| TNT | 2253 | 7.45% |
| China Post | 958 | 3.17% |
| Hermes | 490 | 1.62% |
| DPD | 403 | 1.33% |
| S.F. Express | 387 | 1.28% |
| Royal Mail | 329 | 1.09% |
Store Launch Timeline
Over the past 12 months, 24,339 new stores were launched in China , with the highest activity in 2026-05 (2,687 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,687 stores launched
4,281 stores launched
2,611 stores launched
1,295 stores launched
2,000 stores launched
2,181 stores launched
1,811 stores launched
1,440 stores launched
1,665 stores launched
1,643 stores launched
1,938 stores launched
787 stores launched
Monthly Trend
11.0% of last 12 months
17.6% of last 12 months
10.7% of last 12 months
5.3% of last 12 months
8.2% of last 12 months
9.0% of last 12 months
7.4% of last 12 months
5.9% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
8.0% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2687 | 11.04% |
| 2026-04 | 4281 | 17.59% |
| 2026-03 | 2611 | 10.73% |
| 2026-02 | 1295 | 5.32% |
| 2026-01 | 2000 | 8.22% |
| 2025-12 | 2181 | 8.96% |
| 2025-11 | 1811 | 7.44% |
| 2025-10 | 1440 | 5.92% |
| 2025-09 | 1665 | 6.84% |
| 2025-08 | 1643 | 6.75% |
| 2025-07 | 1938 | 7.96% |
| 2025-06 | 787 | 3.23% |
Active Stores by Launch Year
Currently, 76,117 active stores in China are tracked in our database , with the most stores launched in 2026 (13,062 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,062 active stores
16,708 active stores
8,022 active stores
5,338 active stores
5,253 active stores
4,551 active stores
3,817 active stores
2,658 active stores
2,914 active stores
2,141 active stores
1,458 active stores
1,150 active stores
1,424 active stores
1,775 active stores
886 active stores
Distribution by Launch Year
17.2% of tracked active stores
22.0% of tracked active stores
10.5% of tracked active stores
7.0% of tracked active stores
6.9% of tracked active stores
6.0% of tracked active stores
5.0% of tracked active stores
3.5% of tracked active stores
3.8% of tracked active stores
2.8% of tracked active stores
1.9% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13062 | 17.16% |
| 2025 | 16708 | 21.95% |
| 2024 | 8022 | 10.54% |
| 2023 | 5338 | 7.01% |
| 2022 | 5253 | 6.90% |
| 2021 | 4551 | 5.98% |
| 2020 | 3817 | 5.01% |
| 2019 | 2658 | 3.49% |
| 2018 | 2914 | 3.83% |
| 2017 | 2141 | 2.81% |
| 2016 | 1458 | 1.92% |
| 2015 | 1150 | 1.51% |
| 2014 | 1424 | 1.87% |
| 2013 | 1775 | 2.33% |
| 2012 | 886 | 1.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Shopify - Health & Beauty
Active IT Zone Core - Clothing & Accessories
Active IT Zone Core
Active IT Zone Core
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 78.1k | 100.00% |
| Emails | 32.6k | 41.72% |
| Phones | 33.4k | 42.74% |
| Ecommerce platform | 78.1k | 100.00% |
| Couriers | 12.0k | 15.30% |
| Payment Providers | 13.9k | 17.82% |
| Categories | 68.8k | 88.01% |
| Social Media | 34.4k | 44.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the China e-commerce landscape:
Analyze 78.1k verified e-commerce stores in China - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across China e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the China e-commerce intelligence?
-
We track 78.1k verified China e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 24.1% among stores with at least one detectable social profile (26,227 stores) , followed by Instagram (19.0%) and YouTube (14.6%) .
Base: 34,433 stores with any detectable social profile (44.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,227 stores
20,742 stores
15,880 stores
10,128 stores
9,625 stores
7,869 stores
7,584 stores
5,626 stores
5,017 stores
329 stores
Visual Distribution
26,227 stores
20,742 stores
15,880 stores
10,128 stores
9,625 stores
7,869 stores
7,584 stores
5,626 stores
5,017 stores
329 stores