China E-commerce Database

Explore 177.9k e-commerce stores in the China. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 65.8% of stores with physical delivery (116,154 stores) , followed by WooCommerce (16.4%) and Shopify (15.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 65.8%

116,154 stores

29,031 stores

Shopify 15.3%

27,088 stores

1,288 stores

1,232 stores

501 stores

480 stores

371 stores

264 stores

185 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in China
Platform Stores with Physical Delivery Percentage
Custom 116154 65.77%
WooCommerce 29031 16.44%
Shopify 27088 15.34%
Wix eCommerce 1288 0.73%
OpenCart 1232 0.70%
Magento 501 0.28%
Squarespace Commerce 480 0.27%
PrestaShop 371 0.21%
Big Cartel 264 0.15%
GoDaddy Online Store 185 0.10%

All Stores Distribution

Custom holds 54.1% share of all China e-commerce stores (116,154) , with WooCommerce at 26.0% and Shopify at 15.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 54.1%

116,154 stores

55,753 stores

Shopify 15.4%

33,141 stores

3,866 stores

2,182 stores

680 stores

1,787 stores

524 stores

311 stores

190 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in China
Platform Total Stores Percentage
Custom 116154 54.13%
WooCommerce 55753 25.98%
Shopify 33141 15.44%
Wix eCommerce 3866 1.80%
OpenCart 2182 1.02%
Magento 680 0.32%
Squarespace Commerce 1787 0.83%
PrestaShop 524 0.24%
Big Cartel 311 0.14%
GoDaddy Online Store 190 0.09%

Categories Distribution

Electronics & Technology leads with 18.8% of all stores (26,901 stores) , followed by Business & Industrial (15.5%) and Health & Beauty (13.7%) .

Top 10 Categories

Electronics & Technology 18.8%

26,901 stores

Business & Industrial 15.5%

22,208 stores

Health & Beauty 13.7%

19,582 stores

Clothing & Accessories 12.2%

17,501 stores

Vehicles & Parts 6.4%

9,151 stores

Home & Garden 5.8%

8,362 stores

Tools & Hardware 5.2%

7,376 stores

Food & Beverages 4.5%

6,402 stores

Furniture & Home Decor 4.0%

5,749 stores

Jewelry & Watches 3.8%

5,405 stores

Visual Distribution

Distribution of top 10 China store categories (November 2025)
Distribution of categories in China e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 26901 18.80%
Business & Industrial 22208 15.52%
Health & Beauty 19582 13.68%
Clothing & Accessories 17501 12.23%
Vehicles & Parts 9151 6.40%
Home & Garden 8362 5.84%
Tools & Hardware 7376 5.15%
Food & Beverages 6402 4.47%
Furniture & Home Decor 5749 4.02%
Jewelry & Watches 5405 3.78%
Sporting Goods & Outdoor Gear 4666 3.26%
Arts & Entertainment 2775 1.94%
Toys & Games 2717 1.90%
Pets & Pet Supplies 2449 1.71%
Gifts & Special Occasions 1848 1.29%

Payment Providers Distribution

PayPal leads with 36.3% among AI-verified physical stores (12,171 stores) , followed by American Express (11.7%) and MasterCard (10.4%) .

Base: 20,614 AI-verified physical stores with detectable payment providers (11.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.3%

12,171 stores

3,920 stores

3,482 stores

3,187 stores

Bolt 7.3%

2,443 stores

JCB 4.9%

1,649 stores

VISA 4.1%

1,367 stores

1,084 stores

1,065 stores

1,063 stores

Visual Distribution

Distribution of top 10 China payment providers (November 2025)
Distribution of payment providers in China e-commerce stores
Payment Provider Store Count Market Share
PayPal 12171 36.33%
American Express 3920 11.70%
MasterCard 3482 10.39%
Stripe Connect 3187 9.51%
Bolt 2443 7.29%
JCB 1649 4.92%
VISA 1367 4.08%
AliPay 1084 3.24%
Apple Pay 1065 3.18%
Paddle 1063 3.17%
Google Pay 640 1.91%
BitCoin 552 1.65%
Klarna 516 1.54%
UnionPay 210 0.63%
PayPal Credit 150 0.45%

Shipping Carriers Distribution

UPS leads with 25.1% among AI-verified physical stores (11,558 stores) , followed by DHL (25.0%) and FedEx (19.2%) .

Base: 20,980 AI-verified physical stores with detectable shipping carriers (11.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.1%

11,558 stores

DHL 25.0%

11,508 stores

FedEx 19.2%

8,830 stores

TNT 9.4%

4,306 stores

USPS 7.8%

3,593 stores

1,692 stores

681 stores

658 stores

DPD 1.0%

454 stores

Visual Distribution

Distribution of top 10 China shipping carriers (November 2025)
Distribution of shipping carriers in China e-commerce stores
Shipping Carrier Store Count Market Share
UPS 11558 25.15%
DHL 11508 25.04%
FedEx 8830 19.21%
TNT 4306 9.37%
USPS 3593 7.82%
China Post 1692 3.68%
Почта России 749 1.63%
S.F. Express 681 1.48%
Hermes 658 1.43%
DPD 454 0.99%
Speedy 420 0.91%
4PX 420 0.91%
JX 387 0.84%
GLS 363 0.79%
Royal Mail 342 0.74%

Store Launch Timeline

Over the past 12 months, 39,609 new stores were launched in China , with the highest activity in 2025-10 (2,962 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.5%

2,962 stores launched

2025-09 8.9%

3,531 stores launched

2025-08 8.1%

3,216 stores launched

2025-07 9.7%

3,836 stores launched

2025-06 10.0%

3,966 stores launched

2025-05 9.0%

3,579 stores launched

2025-04 9.9%

3,922 stores launched

2025-03 10.8%

4,278 stores launched

2025-02 7.6%

2,992 stores launched

2025-01 7.1%

2,803 stores launched

2024-12 8.1%

3,193 stores launched

2024-11 3.4%

1,331 stores launched

Monthly Trend

Monthly store launches in China (November 2025)
Monthly store launches in China over the past 12 months
Month Stores Launched Percentage
2025-10 2962 7.48%
2025-09 3531 8.91%
2025-08 3216 8.12%
2025-07 3836 9.68%
2025-06 3966 10.01%
2025-05 3579 9.04%
2025-04 3922 9.90%
2025-03 4278 10.80%
2025-02 2992 7.55%
2025-01 2803 7.08%
2024-12 3193 8.06%
2024-11 1331 3.36%

Active Stores by Launch Year

Currently, 170,350 active stores in China are tracked in our database , with the most stores launched in 2025 (35,160 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.6%

35,160 active stores

2024 13.9%

23,602 active stores

2023 9.3%

15,772 active stores

2022 8.6%

14,734 active stores

2021 7.4%

12,691 active stores

2020 6.1%

10,355 active stores

2019 4.4%

7,517 active stores

2018 4.9%

8,281 active stores

2017 3.8%

6,550 active stores

2016 2.8%

4,702 active stores

2015 2.1%

3,645 active stores

2014 2.5%

4,183 active stores

2013 3.0%

5,048 active stores

2012 1.7%

2,970 active stores

2011 1.7%

2,862 active stores

Distribution by Launch Year

Active stores in China by original launch year (November 2025)
Active stores in China by launch year
Launch Year Active Stores Percentage
2025 35160 20.64%
2024 23602 13.86%
2023 15772 9.26%
2022 14734 8.65%
2021 12691 7.45%
2020 10355 6.08%
2019 7517 4.41%
2018 8281 4.86%
2017 6550 3.85%
2016 4702 2.76%
2015 3645 2.14%
2014 4183 2.46%
2013 5048 2.96%
2012 2970 1.74%
2011 2862 1.68%
2010 2239 1.31%
2009 1743 1.02%
2008 1325 0.78%
2007 1251 0.73%
2006 1036 0.61%
2005 932 0.55%
2004 991 0.58%
2003 795 0.47%
2002 608 0.36%
2001 542 0.32%
2000 358 0.21%
1999 210 0.12%
1998 126 0.07%
1997 63 0.04%
1996 47 0.03%
1995 12 0.01%

Social Media Usage

Facebook leads with 23.2% among stores with at least one detectable social profile (57,352 stores) , followed by YouTube (14.1%) and Instagram (13.9%) .

Base: 80,322 stores with any detectable social profile (45.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 23.2%

57,352 stores

YouTube 14.1%

34,976 stores

Instagram 13.9%

34,299 stores

LinkedIn 11.2%

27,729 stores

Twitter 10.3%

25,537 stores

WhatsApp 10.0%

24,677 stores

Pinterest 7.3%

18,112 stores

TikTok 4.5%

11,131 stores

X 4.4%

10,781 stores

Reddit 1.1%

2,692 stores

Visual Distribution

Distribution of social media platforms in China (November 2025)
Distribution of social media platforms in China e-commerce stores
Social Platform Store Count Market Share
Facebook 57352 23.19%
YouTube 34976 14.14%
Instagram 34299 13.87%
LinkedIn 27729 11.21%
Twitter 25537 10.33%
WhatsApp 24677 9.98%
Pinterest 18112 7.32%
TikTok 11131 4.50%
X 10781 4.36%
Reddit 2692 1.09%

Dataset Coverage

Field Rows count Coverage
Website 177.9k 100.00%
Emails 96.1k 54.05%
Phones 40.9k 22.98%
Ecommerce platform 177.9k 100.00%
Couriers 21.0k 11.80%
Payment Providers 20.6k 11.59%
Categories 146.6k 82.42%
Social Media 80.3k 45.16%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed China E-commerce Database to:

Gain actionable insights into 177.9k physical stores in China.

Identify High-Value Leads

Quickly find and contact the best decision-makers at China online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the China E-commerce Database?

Our database covers over 177.9k China physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy