China E-commerce Market
Explore 94.2k verified e-commerce stores in the China. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 150.8k with e-commerce signals. 94.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 35.2% of stores with physical delivery (31,672 stores) , followed by Shopify (29.6%) and WooCommerce (29.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
31,672 stores
26,587 stores
26,557 stores
1,214 stores
1,153 stores
663 stores
563 stores
497 stores
495 stores
481 stores
Visual Distribution
31,672 stores
26,587 stores
26,557 stores
1,214 stores
1,153 stores
663 stores
563 stores
497 stores
495 stores
481 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 31672 | 35.24% |
| Shopify | 26587 | 29.58% |
| WooCommerce | 26557 | 29.55% |
| Wix eCommerce | 1214 | 1.35% |
| OpenCart | 1153 | 1.28% |
| Cafe24 | 663 | 0.74% |
| Magento | 563 | 0.63% |
| Shoplazza, Shoplaza | 497 | 0.55% |
| Shoplaza, Shoplazza | 495 | 0.55% |
| Ymcart | 481 | 0.54% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 23.8% share of all China e-commerce stores (31,672) , with Shopify at 21.0% and WooCommerce at 48.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
31,672 stores
27,924 stores
64,631 stores
3,908 stores
1,553 stores
732 stores
767 stores
506 stores
511 stores
761 stores
Visual Distribution
31,672 stores
27,924 stores
64,631 stores
3,908 stores
1,553 stores
732 stores
767 stores
506 stores
511 stores
761 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 31672 | 23.82% |
| Shopify | 27924 | 21.00% |
| WooCommerce | 64631 | 48.61% |
| Wix eCommerce | 3908 | 2.94% |
| OpenCart | 1553 | 1.17% |
| Cafe24 | 732 | 0.55% |
| Magento | 767 | 0.58% |
| Shoplazza, Shoplaza | 506 | 0.38% |
| Shoplaza, Shoplazza | 511 | 0.38% |
| Ymcart | 761 | 0.57% |
Categories Distribution
Clothing & Accessories stores with 18.7% of all stores (15,163 stores) , followed by Health & Beauty (16.3%) and Electronics & Technology (10.0%) .
Base: 81,262 AI-verified stores with physical delivery and detected product categories (86.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
15,163 stores
13,270 stores
8,129 stores
7,144 stores
6,526 stores
5,495 stores
4,473 stores
3,976 stores
3,772 stores
2,842 stores
Visual Distribution
15,163 stores
13,270 stores
8,129 stores
7,144 stores
6,526 stores
5,495 stores
4,473 stores
3,976 stores
3,772 stores
2,842 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 15163 | 18.66% |
| Health & Beauty | 13270 | 16.33% |
| Electronics & Technology | 8129 | 10.00% |
| Sporting Goods & Outdoor Gear | 7144 | 8.79% |
| Business & Industrial | 6526 | 8.03% |
| Home & Garden | 5495 | 6.76% |
| Food & Beverages | 4473 | 5.50% |
| Toys & Games | 3976 | 4.89% |
| Jewelry & Watches | 3772 | 4.64% |
| Tools & Hardware | 2842 | 3.50% |
Payment Providers Distribution
PayPal stores with 34.3% among AI-verified physical stores (11,511 stores) , followed by MasterCard (16.2%) and American Express (10.8%) .
Base: 17,220 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,511 stores
5,423 stores
3,615 stores
3,178 stores
2,870 stores
1,157 stores
1,109 stores
1,059 stores
752 stores
733 stores
Visual Distribution
11,511 stores
5,423 stores
3,615 stores
3,178 stores
2,870 stores
1,157 stores
1,109 stores
1,059 stores
752 stores
733 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 11511 | 34.31% |
| MasterCard | 5423 | 16.16% |
| American Express | 3615 | 10.77% |
| JCB | 3178 | 9.47% |
| Stripe Connect | 2870 | 8.55% |
| VISA | 1157 | 3.45% |
| Apple Pay | 1109 | 3.31% |
| AliPay | 1059 | 3.16% |
| Bolt | 752 | 2.24% |
| PayPal Credit | 733 | 2.18% |
Shipping Carriers Distribution
DHL stores with 26.3% among AI-verified physical stores (9,514 stores) , followed by UPS (24.5%) and FedEx (19.8%) .
Base: 14,372 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,514 stores
8,872 stores
7,161 stores
3,365 stores
2,661 stores
1,092 stores
577 stores
469 stores
460 stores
372 stores
Visual Distribution
9,514 stores
8,872 stores
7,161 stores
3,365 stores
2,661 stores
1,092 stores
577 stores
469 stores
460 stores
372 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 9514 | 26.31% |
| UPS | 8872 | 24.54% |
| FedEx | 7161 | 19.81% |
| USPS | 3365 | 9.31% |
| TNT | 2661 | 7.36% |
| China Post | 1092 | 3.02% |
| Hermes | 577 | 1.60% |
| DPD | 469 | 1.30% |
| S.F. Express | 460 | 1.27% |
| Speedy | 372 | 1.03% |
Store Launch Timeline
Over the past 12 months, 30,737 new stores were launched in China , with the highest activity in 2026-04 (5,692 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,692 stores launched
3,428 stores launched
1,766 stores launched
2,819 stores launched
3,493 stores launched
2,275 stores launched
1,841 stores launched
2,116 stores launched
2,042 stores launched
2,329 stores launched
1,958 stores launched
978 stores launched
Monthly Trend
18.5% of last 12 months
11.2% of last 12 months
5.7% of last 12 months
9.2% of last 12 months
11.4% of last 12 months
7.4% of last 12 months
6.0% of last 12 months
6.9% of last 12 months
6.6% of last 12 months
7.6% of last 12 months
6.4% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 5692 | 18.52% |
| 2026-03 | 3428 | 11.15% |
| 2026-02 | 1766 | 5.75% |
| 2026-01 | 2819 | 9.17% |
| 2025-12 | 3493 | 11.36% |
| 2025-11 | 2275 | 7.40% |
| 2025-10 | 1841 | 5.99% |
| 2025-09 | 2116 | 6.88% |
| 2025-08 | 2042 | 6.64% |
| 2025-07 | 2329 | 7.58% |
| 2025-06 | 1958 | 6.37% |
| 2025-05 | 978 | 3.18% |
Active Stores by Launch Year
Currently, 91,850 active stores in China are tracked in our database , with the most stores launched in 2026 (13,905 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,905 active stores
22,464 active stores
9,685 active stores
6,446 active stores
6,229 active stores
5,418 active stores
4,545 active stores
3,201 active stores
3,481 active stores
2,528 active stores
1,747 active stores
1,365 active stores
1,716 active stores
2,171 active stores
1,060 active stores
Distribution by Launch Year
15.1% of tracked active stores
24.5% of tracked active stores
10.5% of tracked active stores
7.0% of tracked active stores
6.8% of tracked active stores
5.9% of tracked active stores
4.9% of tracked active stores
3.5% of tracked active stores
3.8% of tracked active stores
2.8% of tracked active stores
1.9% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13905 | 15.14% |
| 2025 | 22464 | 24.46% |
| 2024 | 9685 | 10.54% |
| 2023 | 6446 | 7.02% |
| 2022 | 6229 | 6.78% |
| 2021 | 5418 | 5.90% |
| 2020 | 4545 | 4.95% |
| 2019 | 3201 | 3.49% |
| 2018 | 3481 | 3.79% |
| 2017 | 2528 | 2.75% |
| 2016 | 1747 | 1.90% |
| 2015 | 1365 | 1.49% |
| 2014 | 1716 | 1.87% |
| 2013 | 2171 | 2.36% |
| 2012 | 1060 | 1.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Jewelry & Watches
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Shopify
Custom - Furniture & Home Decor
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 94.2k | 100.00% |
| Emails | 41.0k | 43.46% |
| Phones | 39.9k | 42.40% |
| Ecommerce platform | 94.2k | 100.00% |
| Couriers | 14.4k | 15.25% |
| Payment Providers | 17.2k | 18.28% |
| Categories | 82.7k | 87.75% |
| Social Media | 40.6k | 43.04% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the China e-commerce landscape:
Analyze 94.2k verified e-commerce stores in China - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across China e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the China e-commerce intelligence?
-
We track 94.2k verified China e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 24.3% among stores with at least one detectable social profile (31,262 stores) , followed by Instagram (18.4%) and YouTube (14.1%) .
Base: 40,557 stores with any detectable social profile (43.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,262 stores
23,603 stores
18,145 stores
12,996 stores
12,591 stores
9,038 stores
8,491 stores
6,422 stores
5,567 stores
394 stores
Visual Distribution
31,262 stores
23,603 stores
18,145 stores
12,996 stores
12,591 stores
9,038 stores
8,491 stores
6,422 stores
5,567 stores
394 stores