Carrier Change Intelligence
Win merchants when they switch

Identify e-commerce stores using specific carriers — and get alerted when they add, remove, or replace carriers like DPD, DHL, GLS, UPS, and others.

SAMPLE DATA OUTPUT (Synthetic example for demonstration)
=== Carrier changes (last 30 days) ===

1. fashionhub.pl
   Before: DPD, DHL
   After: DPD, GLS (GLS added)
   GMV: €780k/year | Category: Fashion

2. eco-home.eu
   Before: UPS, DPD
   After: DPD only (UPS removed)
   GMV: €500k/year | Category: Home & Garden

3. fit-supplements.de
   Before: DHL only
   After: DHL, UPS (UPS added)
   GMV: €1.1M/year | Category: Health & Beauty

→ 327 verified carrier changes detected

The Challenge

Why It's Hard to React to Carrier Changes

Static market share reports show who uses your carrier today — but don't tell you what changed yesterday.

No Visibility on Churn

When a merchant silently removes you from checkout, you learn about it months later — or never. Retention becomes reactive instead of proactive.

Missed Displacement Opportunities

You don't see when a competitor disappears from a store's delivery list. Sales teams have no trigger to start timely conversations.

Static Reports, No Events

Market share reports show who uses which carriers today, but don't tell you what changed yesterday — who added new partners, who removed existing carriers.

The Solution

ShopRank Carrier Change Intelligence

We continuously monitor e-commerce stores for carrier usage and changes over time — delivering actionable event feeds your teams can act on.

Event-Based Detection
We detect concrete events: CARRIER_ADDED, CARRIER_REMOVED, CARRIER_CHANGED, OOH_ENABLED. Not just "who uses what" but "what changed when".
High-Value Merchants Only
Combine carrier-change events with GMV buckets and categories to focus on merchants that materially move your parcel volume.
Platform & Category Context
See which platforms (Shoper, WooCommerce, Shopify, PrestaShop) and categories (fashion, beauty, electronics) are driving carrier changes.
Weekly or Monthly Feeds
Get fresh change events every week or month so your teams can act before competitors do. Daily feeds available for high-velocity markets.

Impact

What You Get

🚨 Churn Alerts for Your Carrier

See which merchants remove you from checkout — and react before the relationship fully dies. Proactive retention instead of silent churn.

🎯 Displacement Opportunities

Identify stores where competitors are removed or new carriers appear. Perfect trigger for hunter teams to start conversations.

📦 OOH / Lockers Adoption Signals

Detect stores enabling lockers or pick-up points — ideal moment to propose your out-of-home offering with perfect timing.

Real Results

Example: Parcel Locker Operator

A parcel locker operator wanted to reduce silent churn and identify new OOH opportunities among mid/high-GMV stores.

Example anonymized. Results based on realistic aggregated scenarios from the logistics market.

Metric Before ShopRank With ShopRank Impact
Time to detect churn 3-6 months 7-14 days 90% faster
Churned merchants reactivated Sporadic 18 re-engaged Per quarter
New OOH merchants per quarter Unknown 74 identified New pipeline
Win-back campaigns Ad hoc Event-triggered Automated flow

"Instead of reacting blindly, our sales team received a weekly list of merchants that removed our carrier, merchants that added OOH/lockers, and merchants where competitors disappeared. We re-engaged 18 churned accounts and identified 74 new OOH opportunities in 90 days."

— Commercial Director, European Parcel Locker Operator

Data Details

What's Included in Carrier Change Events

📦 Event & Carrier Info

  • Event type (CARRIER_ADDED, CARRIER_REMOVED, CARRIER_CHANGED, OOH_ENABLED)
  • Carriers before (list of carrier names)
  • Carriers after (updated carrier list)

📊 Merchant Context

  • Domain, brand name, country
  • Category (fashion, beauty, electronics, etc.)
  • Platform (WooCommerce, Shoper, Shopify, PrestaShop, custom)
  • GMV bucket (annual estimates)

🔍 Evidence & Timing

  • Evidence URLs (shipping/delivery pages, checkout)
  • First detected (when change was discovered)
  • Last updated (most recent verification)

📇 Optional Add-Ons

  • Contact emails & phone numbers
  • Social media links
  • Store age and launch cohort

Delivery formats: CSV, XLSX, or JSON. Ready for CRM imports (Salesforce, HubSpot, Pipedrive) or BI pipelines.

Update frequency: Weekly or monthly feeds, depending on your sales cadence. Daily feeds available for high-velocity markets.

Implementation

How It Works

  1. 1

    Define Your Scope

    Specify carriers to monitor (DPD, DHL, GLS, UPS, or any other carrier), markets (PL, DE, CEE), and GMV thresholds (€360k+, €600k+, €1.2M+).

  2. 2

    Receive Event Feeds

    Get weekly or monthly file with all stores where relevant carrier events happened. Each row is an actionable trigger.

  3. 3

    Execute Sales & Retention Plays

    Send churn alerts to account managers, feed hunters with displacement opportunities, plan OOH roll-out using real adoption signals.

Who This Is For

Ideal Use Cases

🚚 Logistics & Shipping Providers

Reduce churn and win new merchants by reacting to carrier changes. Get alerted when merchants switch delivery partners.

📦 Parcel Locker / OOH Teams

Track locker adoption and react when stores switch to out-of-home. Identify perfect timing for OOH propositions.

📈 Commercial & Sales Operations

Arm sales with event-based signals instead of static lists. Turn carrier changes into automated sales triggers.

📊 Strategy & Market Intelligence Teams

Understand how carrier shares evolve by platform, category, and region. Track competitive dynamics in real-time.

FAQs

Find answers to common questions about Carrier Change Intelligence.

How do you detect carrier changes?

We analyze shipping and delivery pages to identify carriers and compare them over time. When a carrier is added, removed, or replaced, we generate an event with the previous and current state plus evidence URLs.

Can I track only my carrier and 1-2 competitors?

Yes. You can define which carriers to monitor and receive events only when relevant changes happen for those carriers. No need to track all carriers in the market.

Can I limit results to high-GMV merchants?

Yes. We can apply GMV buckets and category filters (e.g., fashion/beauty only, ≥€600k/year GMV) to deliver only high-impact events. Focus your team's time on merchants that matter.

How often do I get updates?

Most clients choose monthly or weekly feeds, depending on sales cadence and internal capacity. Daily feeds are also available for specific regions or high-velocity markets.

Can this be integrated with my CRM?

Yes. We deliver CRM-ready CSV/XLSX/JSON. You can import events into Salesforce, HubSpot, Pipedrive, and others, or ingest them via API for automated workflows.

Do you support multiple countries and carriers?

Yes. We track hundreds of carriers across many markets — from major international carriers (DPD, DHL, GLS, UPS) to regional and national carriers in specific countries.

What if I need historical data on carrier usage?

We can provide historical snapshots showing carrier presence over time. This is useful for understanding seasonal patterns, competitive displacement trends, and market share evolution.

How does pricing work?

Pricing depends on feed size, update frequency, and filtering criteria. This is a custom enterprise service tailored to your needs. Contact sales for a quote based on your requirements (carriers monitored, geographic scope, event volume, etc.).

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy