United States E-commerce Database

Explore 1.9m e-commerce stores in the United States. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 62.1% of stores with physical delivery (1,171,484 stores) , followed by WooCommerce (16.5%) and Custom (8.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 62.1%

1,171,484 stores

311,448 stores

165,235 stores

109,644 stores

50,213 stores

22,706 stores

22,201 stores

13,555 stores

10,470 stores

9,223 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in United States
Platform Stores with Physical Delivery Percentage
Shopify 1171484 62.11%
WooCommerce 311448 16.51%
Custom 165235 8.76%
Wix eCommerce 109644 5.81%
Squarespace Commerce 50213 2.66%
BigCommerce 22706 1.20%
GoDaddy Online Store 22201 1.18%
Magento 13555 0.72%
Big Cartel 10470 0.56%
PrestaShop 9223 0.49%

All Stores Distribution

Shopify holds 41.7% share of all United States e-commerce stores (1,221,625) , with WooCommerce at 24.7% and Custom at 5.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 41.7%

1,221,625 stores

725,079 stores

165,235 stores

443,122 stores

256,305 stores

24,250 stores

59,280 stores

16,792 stores

11,254 stores

9,872 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in United States
Platform Total Stores Percentage
Shopify 1221625 41.65%
WooCommerce 725079 24.72%
Custom 165235 5.63%
Wix eCommerce 443122 15.11%
Squarespace Commerce 256305 8.74%
BigCommerce 24250 0.83%
GoDaddy Online Store 59280 2.02%
Magento 16792 0.57%
Big Cartel 11254 0.38%
PrestaShop 9872 0.34%

Categories Distribution

Clothing & Accessories leads with 32.3% of all stores (426,977 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (8.1%) .

Top 10 Categories

Clothing & Accessories 32.3%

426,977 stores

Health & Beauty 17.1%

225,391 stores

Food & Beverages 8.1%

106,505 stores

Jewelry & Watches 6.8%

90,395 stores

Arts & Entertainment 5.7%

75,351 stores

Home & Garden 4.5%

59,840 stores

Electronics & Technology 4.5%

59,113 stores

Gifts & Special Occasions 4.2%

55,105 stores

Sporting Goods & Outdoor Gear 3.4%

45,571 stores

Furniture & Home Decor 3.3%

43,195 stores

Visual Distribution

Distribution of top 10 United States store categories (January 2026)
Distribution of categories in United States e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 426977 32.31%
Health & Beauty 225391 17.06%
Food & Beverages 106505 8.06%
Jewelry & Watches 90395 6.84%
Arts & Entertainment 75351 5.70%
Home & Garden 59840 4.53%
Electronics & Technology 59113 4.47%
Gifts & Special Occasions 55105 4.17%
Sporting Goods & Outdoor Gear 45571 3.45%
Furniture & Home Decor 43195 3.27%
Vehicles & Parts 36351 2.75%
Pets & Pet Supplies 33450 2.53%
Books & Media 22261 1.68%
Tools & Hardware 21013 1.59%
Toys & Games 20946 1.59%

Payment Providers Distribution

PayPal leads with 26.6% among AI-verified physical stores (145,524 stores) , followed by American Express (19.1%) and MasterCard (14.5%) .

Base: 288,009 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.6%

145,524 stores

104,772 stores

79,442 stores

64,443 stores

33,401 stores

24,768 stores

Bolt 4.2%

23,003 stores

VISA 3.2%

17,292 stores

13,573 stores

10,410 stores

Visual Distribution

Distribution of top 10 United States payment providers (January 2026)
Distribution of payment providers in United States e-commerce stores
Payment Provider Store Count Market Share
PayPal 145524 26.56%
American Express 104772 19.12%
MasterCard 79442 14.50%
Stripe Connect 64443 11.76%
Apple Pay 33401 6.10%
Google Pay 24768 4.52%
Bolt 23003 4.20%
VISA 17292 3.16%
Klarna 13573 2.48%
Paddle 10410 1.90%
JCB 8108 1.48%
Affirm 6971 1.27%
BitCoin 5725 1.04%
Amazon Pay 5504 1.00%
AfterPay 4929 0.90%

Shipping Carriers Distribution

USPS leads with 38.0% among AI-verified physical stores (206,325 stores) , followed by UPS (29.5%) and FedEx (17.5%) .

Base: 308,494 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 38.0%

206,325 stores

UPS 29.5%

159,910 stores

FedEx 17.5%

95,058 stores

DHL 8.7%

47,431 stores

4,744 stores

4,704 stores

4,471 stores

TNT 0.7%

3,870 stores

3,678 stores

2,915 stores

Visual Distribution

Distribution of top 10 United States shipping carriers (January 2026)
Distribution of shipping carriers in United States e-commerce stores
Shipping Carrier Store Count Market Share
USPS 206325 38.01%
UPS 159910 29.46%
FedEx 95058 17.51%
DHL 47431 8.74%
Speedy 4744 0.87%
Royal Mail 4704 0.87%
Hermes 4471 0.82%
TNT 3870 0.71%
Canada Post 3678 0.68%
ePacket 2915 0.54%
DPD 2653 0.49%
GLS 1953 0.36%
Estes 1893 0.35%
Blue Star 1683 0.31%
DoorDash 1478 0.27%

Store Launch Timeline

Over the past 12 months, 438,998 new stores were launched in United States , with the highest activity in 2025-12 (23,747 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.4%

23,747 stores launched

2025-11 8.9%

39,104 stores launched

2025-10 9.5%

41,633 stores launched

2025-09 9.3%

40,733 stores launched

2025-08 9.7%

42,719 stores launched

2025-07 10.3%

45,232 stores launched

2025-06 8.8%

38,817 stores launched

2025-05 10.3%

45,266 stores launched

2025-04 8.9%

39,026 stores launched

2025-03 9.2%

40,467 stores launched

2025-02 6.9%

30,122 stores launched

2025-01 2.8%

12,132 stores launched

Monthly Trend

Monthly store launches in United States (January 2026)
Monthly store launches in United States over the past 12 months
Month Stores Launched Percentage
2025-12 23747 5.41%
2025-11 39104 8.91%
2025-10 41633 9.48%
2025-09 40733 9.28%
2025-08 42719 9.73%
2025-07 45232 10.30%
2025-06 38817 8.84%
2025-05 45266 10.31%
2025-04 39026 8.89%
2025-03 40467 9.22%
2025-02 30122 6.86%
2025-01 12132 2.76%

Active Stores by Launch Year

Currently, 1,881,713 active stores in United States are tracked in our database , with the most stores launched in 2026 (146 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

146 active stores

2025 24.2%

455,120 active stores

2024 10.6%

199,818 active stores

2023 8.1%

151,973 active stores

2022 7.0%

132,164 active stores

2021 7.2%

135,057 active stores

2020 7.0%

130,825 active stores

2019 4.4%

83,322 active stores

2018 4.6%

87,126 active stores

2017 3.7%

69,546 active stores

2016 2.2%

41,560 active stores

2015 2.1%

38,602 active stores

2014 2.2%

41,468 active stores

2013 2.6%

49,478 active stores

2012 1.5%

28,936 active stores

Distribution by Launch Year

Active stores in United States by original launch year (January 2026)
Active stores in United States by launch year
Launch Year Active Stores Percentage
2026 146 0.01%
2025 455120 24.19%
2024 199818 10.62%
2023 151973 8.08%
2022 132164 7.02%
2021 135057 7.18%
2020 130825 6.95%
2019 83322 4.43%
2018 87126 4.63%
2017 69546 3.70%
2016 41560 2.21%
2015 38602 2.05%
2014 41468 2.20%
2013 49478 2.63%
2012 28936 1.54%
2011 34236 1.82%
2010 24273 1.29%
2009 20913 1.11%
2008 17169 0.91%
2007 15444 0.82%
2006 12499 0.66%
2005 12250 0.65%
2004 17173 0.91%
2003 13319 0.71%
2002 11923 0.63%
2001 13376 0.71%
2000 11386 0.61%
1999 11939 0.63%
1998 9048 0.48%
1997 5798 0.31%
1996 4569 0.24%
1995 1257 0.07%

Social Media Usage

Instagram leads with 31.0% among stores with at least one detectable social profile (961,550 stores) , followed by Facebook (27.3%) and YouTube (9.9%) .

Base: 1,136,146 stores with any detectable social profile (59.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.0%

961,550 stores

Facebook 27.3%

846,624 stores

YouTube 9.9%

307,077 stores

TikTok 9.3%

288,930 stores

Twitter 8.6%

267,024 stores

Pinterest 7.7%

239,061 stores

LinkedIn 2.9%

90,736 stores

X 2.5%

76,573 stores

WhatsApp 0.5%

14,075 stores

Vimeo 0.3%

8,386 stores

Visual Distribution

Distribution of social media platforms in United States (January 2026)
Distribution of social media platforms in United States e-commerce stores
Social Platform Store Count Market Share
Instagram 961550 31.02%
Facebook 846624 27.31%
YouTube 307077 9.91%
TikTok 288930 9.32%
Twitter 267024 8.61%
Pinterest 239061 7.71%
LinkedIn 90736 2.93%
X 76573 2.47%
WhatsApp 14075 0.45%
Vimeo 8386 0.27%

Dataset Coverage

Field Rows count Coverage
Website 1.9m 100.00%
Emails 923.4k 47.94%
Phones 85.7k 4.45%
Ecommerce platform 1.9m 100.00%
Couriers 308.5k 16.01%
Payment Providers 288.0k 14.95%
Categories 1.4m 71.19%
Social Media 1.1m 58.98%

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Frequently Asked Questions

What data is included in the United States E-commerce Database?

Our database covers over 1.9m United States physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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