United States E-commerce Database

Explore 2.3m e-commerce stores in the United States. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 48.8% of stores with physical delivery (1,081,903 stores) , followed by Custom (23.1%) and WooCommerce (15.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 48.8%

1,081,903 stores

Custom 23.1%

511,136 stores

344,989 stores

120,780 stores

62,406 stores

42,970 stores

21,118 stores

12,865 stores

9,323 stores

9,049 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in United States
Platform Stores with Physical Delivery Percentage
Shopify 1081903 48.81%
Custom 511136 23.06%
WooCommerce 344989 15.56%
Wix eCommerce 120780 5.45%
Squarespace Commerce 62406 2.82%
GoDaddy Online Store 42970 1.94%
BigCommerce 21118 0.95%
Magento 12865 0.58%
Big Cartel 9323 0.42%
PrestaShop 9049 0.41%

All Stores Distribution

Shopify holds 37.1% share of all United States e-commerce stores (1,218,528) , with Custom at 15.5% and WooCommerce at 22.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.1%

1,218,528 stores

Custom 15.5%

511,136 stores

737,794 stores

446,326 stores

250,317 stores

61,517 stores

24,479 stores

17,153 stores

11,332 stores

9,881 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in United States
Platform Total Stores Percentage
Shopify 1218528 37.05%
Custom 511136 15.54%
WooCommerce 737794 22.44%
Wix eCommerce 446326 13.57%
Squarespace Commerce 250317 7.61%
GoDaddy Online Store 61517 1.87%
BigCommerce 24479 0.74%
Magento 17153 0.52%
Big Cartel 11332 0.34%
PrestaShop 9881 0.30%

Categories Distribution

Clothing & Accessories leads with 28.5% of all stores (450,028 stores) , followed by Health & Beauty (16.0%) and Food & Beverages (8.3%) .

Top 10 Categories

Clothing & Accessories 28.5%

450,028 stores

Health & Beauty 16.0%

251,941 stores

Food & Beverages 8.3%

130,476 stores

Arts & Entertainment 6.3%

99,505 stores

Jewelry & Watches 6.1%

95,720 stores

Electronics & Technology 5.0%

78,476 stores

Home & Garden 4.8%

75,885 stores

Vehicles & Parts 4.7%

74,889 stores

Gifts & Special Occasions 4.3%

68,366 stores

Sporting Goods & Outdoor Gear 3.7%

58,340 stores

Visual Distribution

Distribution of top 10 United States store categories (December 2025)
Distribution of categories in United States e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 450028 28.51%
Health & Beauty 251941 15.96%
Food & Beverages 130476 8.27%
Arts & Entertainment 99505 6.30%
Jewelry & Watches 95720 6.06%
Electronics & Technology 78476 4.97%
Home & Garden 75885 4.81%
Vehicles & Parts 74889 4.75%
Gifts & Special Occasions 68366 4.33%
Sporting Goods & Outdoor Gear 58340 3.70%
Furniture & Home Decor 55086 3.49%
Pets & Pet Supplies 42739 2.71%
Business & Industrial 35842 2.27%
Books & Media 32251 2.04%
Tools & Hardware 28723 1.82%

Payment Providers Distribution

PayPal leads with 26.6% among AI-verified physical stores (152,450 stores) , followed by American Express (19.0%) and MasterCard (14.5%) .

Base: 315,308 AI-verified physical stores with detectable payment providers (14.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.6%

152,450 stores

108,760 stores

82,844 stores

68,396 stores

33,429 stores

Bolt 5.1%

28,925 stores

25,552 stores

VISA 2.5%

14,208 stores

12,634 stores

12,358 stores

Visual Distribution

Distribution of top 10 United States payment providers (December 2025)
Distribution of payment providers in United States e-commerce stores
Payment Provider Store Count Market Share
PayPal 152450 26.62%
American Express 108760 18.99%
MasterCard 82844 14.46%
Stripe Connect 68396 11.94%
Apple Pay 33429 5.84%
Bolt 28925 5.05%
Google Pay 25552 4.46%
VISA 14208 2.48%
Klarna 12634 2.21%
Paddle 12358 2.16%
JCB 8959 1.56%
Affirm 7175 1.25%
BitCoin 6888 1.20%
Amazon Pay 5429 0.95%
AfterPay 4717 0.82%

Shipping Carriers Distribution

USPS leads with 37.7% among AI-verified physical stores (210,107 stores) , followed by UPS (29.1%) and FedEx (17.5%) .

Base: 323,939 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 37.7%

210,107 stores

UPS 29.1%

162,019 stores

FedEx 17.5%

97,368 stores

DHL 8.5%

47,054 stores

5,905 stores

5,377 stores

TNT 0.9%

4,805 stores

4,800 stores

3,746 stores

GLS 0.6%

3,597 stores

Visual Distribution

Distribution of top 10 United States shipping carriers (December 2025)
Distribution of shipping carriers in United States e-commerce stores
Shipping Carrier Store Count Market Share
USPS 210107 37.74%
UPS 162019 29.10%
FedEx 97368 17.49%
DHL 47054 8.45%
Speedy 5905 1.06%
Hermes 5377 0.97%
TNT 4805 0.86%
Royal Mail 4800 0.86%
Canada Post 3746 0.67%
GLS 3597 0.65%
ePacket 2933 0.53%
DPD 2670 0.48%
Estes 2666 0.48%
Blue Star 2035 0.37%
Correos 1670 0.30%

Store Launch Timeline

Over the past 12 months, 462,540 new stores were launched in United States , with the highest activity in 2025-11 (39,977 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.6%

39,977 stores launched

2025-10 8.7%

40,282 stores launched

2025-09 8.5%

39,283 stores launched

2025-08 9.1%

42,204 stores launched

2025-07 9.8%

45,323 stores launched

2025-06 8.4%

38,994 stores launched

2025-05 9.9%

45,732 stores launched

2025-04 9.0%

41,446 stores launched

2025-03 9.3%

43,134 stores launched

2025-02 7.3%

33,597 stores launched

2025-01 7.3%

33,851 stores launched

2024-12 4.0%

18,717 stores launched

Monthly Trend

Monthly store launches in United States (December 2025)
Monthly store launches in United States over the past 12 months
Month Stores Launched Percentage
2025-11 39977 8.64%
2025-10 40282 8.71%
2025-09 39283 8.49%
2025-08 42204 9.12%
2025-07 45323 9.80%
2025-06 38994 8.43%
2025-05 45732 9.89%
2025-04 41446 8.96%
2025-03 43134 9.33%
2025-02 33597 7.26%
2025-01 33851 7.32%
2024-12 18717 4.05%

Active Stores by Launch Year

Currently, 2,196,719 active stores in United States are tracked in our database , with the most stores launched in 2025 (444,186 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.2%

444,186 active stores

2024 10.4%

228,964 active stores

2023 7.7%

168,853 active stores

2022 7.2%

158,234 active stores

2021 7.4%

162,046 active stores

2020 7.1%

156,505 active stores

2019 4.7%

103,283 active stores

2018 5.0%

109,466 active stores

2017 4.0%

87,603 active stores

2016 2.4%

52,646 active stores

2015 2.2%

48,585 active stores

2014 2.4%

52,538 active stores

2013 2.9%

64,503 active stores

2012 1.8%

38,896 active stores

2011 2.1%

46,085 active stores

Distribution by Launch Year

Active stores in United States by original launch year (December 2025)
Active stores in United States by launch year
Launch Year Active Stores Percentage
2025 444186 20.22%
2024 228964 10.42%
2023 168853 7.69%
2022 158234 7.20%
2021 162046 7.38%
2020 156505 7.12%
2019 103283 4.70%
2018 109466 4.98%
2017 87603 3.99%
2016 52646 2.40%
2015 48585 2.21%
2014 52538 2.39%
2013 64503 2.94%
2012 38896 1.77%
2011 46085 2.10%
2010 33003 1.50%
2009 28992 1.32%
2008 24323 1.11%
2007 21111 0.96%
2006 17370 0.79%
2005 16832 0.77%
2004 22540 1.03%
2003 17846 0.81%
2002 16101 0.73%
2001 18054 0.82%
2000 15740 0.72%
1999 16029 0.73%
1998 11720 0.53%
1997 7488 0.34%
1996 5702 0.26%
1995 1475 0.07%

Social Media Usage

Instagram leads with 29.9% among stores with at least one detectable social profile (1,066,634 stores) , followed by Facebook (28.1%) and YouTube (10.0%) .

Base: 1,329,497 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.9%

1,066,634 stores

Facebook 28.1%

1,004,718 stores

YouTube 10.0%

357,439 stores

Twitter 9.3%

330,667 stores

TikTok 8.1%

290,093 stores

Pinterest 7.1%

252,312 stores

LinkedIn 3.7%

132,003 stores

X 3.0%

107,015 stores

WhatsApp 0.6%

21,203 stores

Vimeo 0.3%

9,831 stores

Visual Distribution

Distribution of social media platforms in United States (December 2025)
Distribution of social media platforms in United States e-commerce stores
Social Platform Store Count Market Share
Instagram 1066634 29.86%
Facebook 1004718 28.13%
YouTube 357439 10.01%
Twitter 330667 9.26%
TikTok 290093 8.12%
Pinterest 252312 7.06%
LinkedIn 132003 3.70%
X 107015 3.00%
WhatsApp 21203 0.59%
Vimeo 9831 0.28%

Dataset Coverage

Field Rows count Coverage
Website 2.3m 100.00%
Emails 1.1m 47.12%
Phones 106.7k 4.72%
Ecommerce platform 2.3m 100.00%
Couriers 323.9k 14.35%
Payment Providers 315.3k 13.96%
Categories 1.6m 72.63%
Social Media 1.3m 58.88%

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Frequently Asked Questions

What data is included in the United States E-commerce Database?

Our database covers over 2.3m United States physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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