United States E-commerce Database

Explore 2.1m e-commerce stores in the United States. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 46.7% of stores with physical delivery (957,304 stores) , followed by Custom (25.3%) and WooCommerce (15.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 46.7%

957,304 stores

Custom 25.3%

519,148 stores

314,022 stores

111,715 stores

58,120 stores

39,121 stores

20,456 stores

11,539 stores

9,123 stores

7,546 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in United States
Platform Stores with Physical Delivery Percentage
Shopify 957304 46.74%
Custom 519148 25.35%
WooCommerce 314022 15.33%
Wix eCommerce 111715 5.45%
Squarespace Commerce 58120 2.84%
GoDaddy Online Store 39121 1.91%
BigCommerce 20456 1.00%
Magento 11539 0.56%
Big Cartel 9123 0.45%
PrestaShop 7546 0.37%

All Stores Distribution

Shopify holds 37.1% share of all United States e-commerce stores (1,188,922) , with Custom at 16.2% and WooCommerce at 21.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.1%

1,188,922 stores

Custom 16.2%

519,148 stores

700,188 stores

436,838 stores

253,242 stores

40,421 stores

24,749 stores

17,899 stores

11,319 stores

8,717 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in United States
Platform Total Stores Percentage
Shopify 1188922 37.14%
Custom 519148 16.22%
WooCommerce 700188 21.87%
Wix eCommerce 436838 13.65%
Squarespace Commerce 253242 7.91%
GoDaddy Online Store 40421 1.26%
BigCommerce 24749 0.77%
Magento 17899 0.56%
Big Cartel 11319 0.35%
PrestaShop 8717 0.27%

Categories Distribution

Clothing & Accessories leads with 28.2% of all stores (429,590 stores) , followed by Health & Beauty (15.5%) and Food & Beverages (8.4%) .

Top 10 Categories

Clothing & Accessories 28.2%

429,590 stores

Health & Beauty 15.5%

235,970 stores

Food & Beverages 8.4%

128,439 stores

Arts & Entertainment 6.6%

101,103 stores

Jewelry & Watches 6.1%

92,944 stores

Home & Garden 5.0%

75,809 stores

Electronics & Technology 4.9%

74,243 stores

Vehicles & Parts 4.8%

73,157 stores

Gifts & Special Occasions 4.2%

63,856 stores

Sporting Goods & Outdoor Gear 3.8%

58,190 stores

Visual Distribution

Distribution of top 10 United States store categories (November 2025)
Distribution of categories in United States e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 429590 28.17%
Health & Beauty 235970 15.48%
Food & Beverages 128439 8.42%
Arts & Entertainment 101103 6.63%
Jewelry & Watches 92944 6.10%
Home & Garden 75809 4.97%
Electronics & Technology 74243 4.87%
Vehicles & Parts 73157 4.80%
Gifts & Special Occasions 63856 4.19%
Sporting Goods & Outdoor Gear 58190 3.82%
Furniture & Home Decor 53419 3.50%
Pets & Pet Supplies 41341 2.71%
Business & Industrial 35360 2.32%
Books & Media 32882 2.16%
Tools & Hardware 28427 1.86%

Payment Providers Distribution

PayPal leads with 26.6% among AI-verified physical stores (146,627 stores) , followed by American Express (19.0%) and MasterCard (14.4%) .

Base: 305,171 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.6%

146,627 stores

104,671 stores

79,155 stores

67,703 stores

30,940 stores

Bolt 5.1%

28,171 stores

23,833 stores

VISA 2.5%

13,500 stores

12,119 stores

12,048 stores

Visual Distribution

Distribution of top 10 United States payment providers (November 2025)
Distribution of payment providers in United States e-commerce stores
Payment Provider Store Count Market Share
PayPal 146627 26.63%
American Express 104671 19.01%
MasterCard 79155 14.38%
Stripe Connect 67703 12.30%
Apple Pay 30940 5.62%
Bolt 28171 5.12%
Google Pay 23833 4.33%
VISA 13500 2.45%
Paddle 12119 2.20%
Klarna 12048 2.19%
JCB 8707 1.58%
Affirm 6770 1.23%
BitCoin 6563 1.19%
Amazon Pay 5219 0.95%
AfterPay 4564 0.83%

Shipping Carriers Distribution

USPS leads with 37.9% among AI-verified physical stores (199,640 stores) , followed by UPS (28.9%) and FedEx (17.3%) .

Base: 308,329 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 37.9%

199,640 stores

UPS 28.9%

152,018 stores

FedEx 17.3%

91,305 stores

DHL 8.5%

44,865 stores

5,816 stores

5,327 stores

TNT 0.9%

4,650 stores

4,501 stores

3,639 stores

GLS 0.7%

3,440 stores

Visual Distribution

Distribution of top 10 United States shipping carriers (November 2025)
Distribution of shipping carriers in United States e-commerce stores
Shipping Carrier Store Count Market Share
USPS 199640 37.91%
UPS 152018 28.86%
FedEx 91305 17.34%
DHL 44865 8.52%
Speedy 5816 1.10%
Hermes 5327 1.01%
TNT 4650 0.88%
Royal Mail 4501 0.85%
Canada Post 3639 0.69%
GLS 3440 0.65%
ePacket 2801 0.53%
Estes 2572 0.49%
DPD 2524 0.48%
Blue Star 1995 0.38%
Correos 1586 0.30%

Store Launch Timeline

Over the past 12 months, 414,116 new stores were launched in United States , with the highest activity in 2025-10 (41,213 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.0%

41,213 stores launched

2025-09 9.7%

40,018 stores launched

2025-08 10.5%

43,489 stores launched

2025-07 10.4%

42,924 stores launched

2025-06 8.8%

36,527 stores launched

2025-05 9.2%

38,262 stores launched

2025-04 8.5%

35,289 stores launched

2025-03 8.6%

35,416 stores launched

2025-02 7.4%

30,618 stores launched

2025-01 7.1%

29,529 stores launched

2024-12 6.9%

28,503 stores launched

2024-11 3.0%

12,328 stores launched

Monthly Trend

Monthly store launches in United States (November 2025)
Monthly store launches in United States over the past 12 months
Month Stores Launched Percentage
2025-10 41213 9.95%
2025-09 40018 9.66%
2025-08 43489 10.50%
2025-07 42924 10.37%
2025-06 36527 8.82%
2025-05 38262 9.24%
2025-04 35289 8.52%
2025-03 35416 8.55%
2025-02 30618 7.39%
2025-01 29529 7.13%
2024-12 28503 6.88%
2024-11 12328 2.98%

Active Stores by Launch Year

Currently, 2,026,855 active stores in United States are tracked in our database , with the most stores launched in 2025 (374,234 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.5%

374,234 active stores

2024 10.5%

211,837 active stores

2023 7.7%

156,380 active stores

2022 7.3%

148,403 active stores

2021 7.5%

151,915 active stores

2020 7.2%

146,716 active stores

2019 4.8%

96,831 active stores

2018 5.1%

102,368 active stores

2017 4.0%

81,967 active stores

2016 2.5%

50,755 active stores

2015 2.3%

46,518 active stores

2014 2.5%

50,132 active stores

2013 3.1%

61,899 active stores

2012 1.8%

37,328 active stores

2011 2.2%

44,213 active stores

Distribution by Launch Year

Active stores in United States by original launch year (November 2025)
Active stores in United States by launch year
Launch Year Active Stores Percentage
2025 374234 18.46%
2024 211837 10.45%
2023 156380 7.72%
2022 148403 7.32%
2021 151915 7.50%
2020 146716 7.24%
2019 96831 4.78%
2018 102368 5.05%
2017 81967 4.04%
2016 50755 2.50%
2015 46518 2.30%
2014 50132 2.47%
2013 61899 3.05%
2012 37328 1.84%
2011 44213 2.18%
2010 31679 1.56%
2009 27869 1.37%
2008 23363 1.15%
2007 20329 1.00%
2006 16673 0.82%
2005 16196 0.80%
2004 21746 1.07%
2003 17277 0.85%
2002 15591 0.77%
2001 17689 0.87%
2000 15364 0.76%
1999 15631 0.77%
1998 11486 0.57%
1997 7353 0.36%
1996 5642 0.28%
1995 1471 0.07%

Social Media Usage

Instagram leads with 29.7% among stores with at least one detectable social profile (984,588 stores) , followed by Facebook (28.1%) and YouTube (9.8%) .

Base: 1,236,456 stores with any detectable social profile (59.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.7%

984,588 stores

Facebook 28.1%

932,751 stores

YouTube 9.8%

325,042 stores

Twitter 8.8%

291,954 stores

TikTok 7.8%

258,709 stores

Pinterest 7.3%

241,079 stores

X 4.1%

136,047 stores

LinkedIn 3.6%

119,851 stores

WhatsApp 0.6%

19,686 stores

Vimeo 0.3%

9,019 stores

Visual Distribution

Distribution of social media platforms in United States (November 2025)
Distribution of social media platforms in United States e-commerce stores
Social Platform Store Count Market Share
Instagram 984588 29.67%
Facebook 932751 28.11%
YouTube 325042 9.79%
Twitter 291954 8.80%
TikTok 258709 7.80%
Pinterest 241079 7.26%
X 136047 4.10%
LinkedIn 119851 3.61%
WhatsApp 19686 0.59%
Vimeo 9019 0.27%

Dataset Coverage

Field Rows count Coverage
Website 2.1m 100.00%
Emails 1.0m 48.68%
Phones 101.1k 4.84%
Ecommerce platform 2.1m 100.00%
Couriers 308.3k 14.78%
Payment Providers 305.2k 14.63%
Categories 1.6m 76.13%
Social Media 1.2m 59.27%

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Frequently Asked Questions

What data is included in the United States E-commerce Database?

Our database covers over 2.1m United States physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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