United States E-commerce Market
Explore 1.7m verified e-commerce stores in the United States. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 2.9m with e-commerce signals. 1.7m verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 52.5% of stores with physical delivery (870,795 stores) , followed by WooCommerce (19.6%) and Custom (13.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
870,795 stores
325,430 stores
228,133 stores
90,709 stores
66,476 stores
27,793 stores
20,796 stores
14,627 stores
8,835 stores
5,996 stores
Visual Distribution
870,795 stores
325,430 stores
228,133 stores
90,709 stores
66,476 stores
27,793 stores
20,796 stores
14,627 stores
8,835 stores
5,996 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 870795 | 52.47% |
| WooCommerce | 325430 | 19.61% |
| Custom | 228133 | 13.75% |
| Wix eCommerce | 90709 | 5.47% |
| Squarespace Commerce | 66476 | 4.01% |
| GoDaddy Online Store | 27793 | 1.67% |
| BigCommerce | 20796 | 1.25% |
| Magento | 14627 | 0.88% |
| Big Cartel | 8835 | 0.53% |
| OpenCart | 5996 | 0.36% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 33.8% share of all United States e-commerce stores (950,239) , with WooCommerce at 25.8% and Custom at 8.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
950,239 stores
725,401 stores
228,133 stores
411,607 stores
377,000 stores
62,348 stores
24,140 stores
19,101 stores
9,565 stores
6,951 stores
Visual Distribution
950,239 stores
725,401 stores
228,133 stores
411,607 stores
377,000 stores
62,348 stores
24,140 stores
19,101 stores
9,565 stores
6,951 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 950239 | 33.76% |
| WooCommerce | 725401 | 25.77% |
| Custom | 228133 | 8.11% |
| Wix eCommerce | 411607 | 14.62% |
| Squarespace Commerce | 377000 | 13.39% |
| GoDaddy Online Store | 62348 | 2.22% |
| BigCommerce | 24140 | 0.86% |
| Magento | 19101 | 0.68% |
| Big Cartel | 9565 | 0.34% |
| OpenCart | 6951 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 20.8% of all stores (314,025 stores) , followed by Health & Beauty (18.9%) and Sporting Goods & Outdoor Gear (10.9%) .
Base: 1,510,570 AI-verified stores with physical delivery and detected product categories (88.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
314,025 stores
286,166 stores
165,401 stores
138,542 stores
105,405 stores
98,220 stores
74,136 stores
64,355 stores
62,807 stores
41,906 stores
Visual Distribution
314,025 stores
286,166 stores
165,401 stores
138,542 stores
105,405 stores
98,220 stores
74,136 stores
64,355 stores
62,807 stores
41,906 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 314025 | 20.79% |
| Health & Beauty | 286166 | 18.94% |
| Sporting Goods & Outdoor Gear | 165401 | 10.95% |
| Food & Beverages | 138542 | 9.17% |
| Toys & Games | 105405 | 6.98% |
| Arts & Entertainment | 98220 | 6.50% |
| Gifts & Special Occasions | 74136 | 4.91% |
| Home & Garden | 64355 | 4.26% |
| Jewelry & Watches | 62807 | 4.16% |
| Business & Industrial | 41906 | 2.77% |
Payment Providers Distribution
PayPal stores with 28.0% among AI-verified physical stores (127,754 stores) , followed by American Express (15.2%) and MasterCard (12.8%) .
Base: 214,547 AI-verified physical stores with detectable payment providers (12.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
127,754 stores
69,427 stores
58,224 stores
51,979 stores
36,424 stores
24,512 stores
20,840 stores
18,465 stores
12,129 stores
10,492 stores
Visual Distribution
127,754 stores
69,427 stores
58,224 stores
51,979 stores
36,424 stores
24,512 stores
20,840 stores
18,465 stores
12,129 stores
10,492 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 127754 | 28.03% |
| American Express | 69427 | 15.23% |
| MasterCard | 58224 | 12.77% |
| Stripe Connect | 51979 | 11.40% |
| Apple Pay | 36424 | 7.99% |
| Google Pay | 24512 | 5.38% |
| Klarna | 20840 | 4.57% |
| Bolt | 18465 | 4.05% |
| AfterPay | 12129 | 2.66% |
| VISA | 10492 | 2.30% |
Shipping Carriers Distribution
USPS stores with 35.6% among AI-verified physical stores (118,169 stores) , followed by UPS (28.2%) and FedEx (18.8%) .
Base: 186,752 AI-verified physical stores with detectable shipping carriers (10.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
118,169 stores
93,694 stores
62,447 stores
31,210 stores
3,822 stores
3,319 stores
3,226 stores
3,219 stores
3,120 stores
2,977 stores
Visual Distribution
118,169 stores
93,694 stores
62,447 stores
31,210 stores
3,822 stores
3,319 stores
3,226 stores
3,219 stores
3,120 stores
2,977 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 118169 | 35.59% |
| UPS | 93694 | 28.22% |
| FedEx | 62447 | 18.81% |
| DHL | 31210 | 9.40% |
| Speedy | 3822 | 1.15% |
| Royal Mail | 3319 | 1.00% |
| 4PX | 3226 | 0.97% |
| TNT | 3219 | 0.97% |
| Hermes | 3120 | 0.94% |
| Canada Post | 2977 | 0.90% |
Store Launch Timeline
Over the past 12 months, 364,660 new stores were launched in United States , with the highest activity in 2026-05 (39,854 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39,854 stores launched
34,672 stores launched
33,376 stores launched
23,090 stores launched
37,406 stores launched
31,303 stores launched
30,606 stores launched
30,910 stores launched
29,674 stores launched
29,813 stores launched
31,434 stores launched
12,522 stores launched
Monthly Trend
10.9% of last 12 months
9.5% of last 12 months
9.2% of last 12 months
6.3% of last 12 months
10.3% of last 12 months
8.6% of last 12 months
8.4% of last 12 months
8.5% of last 12 months
8.1% of last 12 months
8.2% of last 12 months
8.6% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 39854 | 10.93% |
| 2026-04 | 34672 | 9.51% |
| 2026-03 | 33376 | 9.15% |
| 2026-02 | 23090 | 6.33% |
| 2026-01 | 37406 | 10.26% |
| 2025-12 | 31303 | 8.58% |
| 2025-11 | 30606 | 8.39% |
| 2025-10 | 30910 | 8.48% |
| 2025-09 | 29674 | 8.14% |
| 2025-08 | 29813 | 8.18% |
| 2025-07 | 31434 | 8.62% |
| 2025-06 | 12522 | 3.43% |
Active Stores by Launch Year
Currently, 1,674,150 active stores in United States are tracked in our database , with the most stores launched in 2026 (170,942 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
170,942 active stores
295,727 active stores
169,877 active stores
130,303 active stores
109,079 active stores
113,335 active stores
109,294 active stores
70,738 active stores
73,830 active stores
59,955 active stores
34,719 active stores
32,418 active stores
34,893 active stores
41,157 active stores
24,619 active stores
Distribution by Launch Year
10.2% of tracked active stores
17.7% of tracked active stores
10.1% of tracked active stores
7.8% of tracked active stores
6.5% of tracked active stores
6.8% of tracked active stores
6.5% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
3.6% of tracked active stores
2.1% of tracked active stores
1.9% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 170942 | 10.21% |
| 2025 | 295727 | 17.66% |
| 2024 | 169877 | 10.15% |
| 2023 | 130303 | 7.78% |
| 2022 | 109079 | 6.52% |
| 2021 | 113335 | 6.77% |
| 2020 | 109294 | 6.53% |
| 2019 | 70738 | 4.23% |
| 2018 | 73830 | 4.41% |
| 2017 | 59955 | 3.58% |
| 2016 | 34719 | 2.07% |
| 2015 | 32418 | 1.94% |
| 2014 | 34893 | 2.08% |
| 2013 | 41157 | 2.46% |
| 2012 | 24619 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Toys & Games
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 558.9k | 32.66% |
| Phones | 174.3k | 10.19% |
| Ecommerce platform | 1.7m | 100.00% |
| Couriers | 186.8k | 10.91% |
| Payment Providers | 214.5k | 12.54% |
| Categories | 1.5m | 90.00% |
| Social Media | 1.0m | 58.52% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the United States e-commerce landscape:
Analyze 1.7m verified e-commerce stores in United States - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across United States e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the United States e-commerce intelligence?
-
We track 1.7m verified United States e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.7% among stores with at least one detectable social profile (843,019 stores) , followed by Facebook (27.3%) and YouTube (10.4%) .
Base: 1,001,374 stores with any detectable social profile (58.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
843,019 stores
749,307 stores
284,981 stores
247,173 stores
229,994 stores
213,852 stores
83,711 stores
78,819 stores
10,909 stores
7,013 stores
Visual Distribution
843,019 stores
749,307 stores
284,981 stores
247,173 stores
229,994 stores
213,852 stores
83,711 stores
78,819 stores
10,909 stores
7,013 stores