United States E-commerce Market
Explore 1.9m verified e-commerce stores in the United States. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 3.2m with e-commerce signals. 1.9m verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 52.8% of stores with physical delivery (965,107 stores) , followed by WooCommerce (20.0%) and Custom (13.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
965,107 stores
365,244 stores
252,316 stores
92,767 stores
69,528 stores
29,813 stores
21,828 stores
16,434 stores
9,420 stores
6,824 stores
Visual Distribution
965,107 stores
365,244 stores
252,316 stores
92,767 stores
69,528 stores
29,813 stores
21,828 stores
16,434 stores
9,420 stores
6,824 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 965107 | 52.76% |
| WooCommerce | 365244 | 19.97% |
| Custom | 252316 | 13.79% |
| Wix eCommerce | 92767 | 5.07% |
| Squarespace Commerce | 69528 | 3.80% |
| GoDaddy Online Store | 29813 | 1.63% |
| BigCommerce | 21828 | 1.19% |
| Magento | 16434 | 0.90% |
| Big Cartel | 9420 | 0.51% |
| OpenCart | 6824 | 0.37% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 34.6% share of all United States e-commerce stores (1,052,863) , with WooCommerce at 26.1% and Custom at 8.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,052,863 stores
792,221 stores
252,316 stores
422,240 stores
390,024 stores
66,217 stores
24,860 stores
21,044 stores
10,171 stores
7,851 stores
Visual Distribution
1,052,863 stores
792,221 stores
252,316 stores
422,240 stores
390,024 stores
66,217 stores
24,860 stores
21,044 stores
10,171 stores
7,851 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1052863 | 34.64% |
| WooCommerce | 792221 | 26.06% |
| Custom | 252316 | 8.30% |
| Wix eCommerce | 422240 | 13.89% |
| Squarespace Commerce | 390024 | 12.83% |
| GoDaddy Online Store | 66217 | 2.18% |
| BigCommerce | 24860 | 0.82% |
| Magento | 21044 | 0.69% |
| Big Cartel | 10171 | 0.33% |
| OpenCart | 7851 | 0.26% |
Categories Distribution
Clothing & Accessories stores with 21.3% of all stores (354,464 stores) , followed by Health & Beauty (19.0%) and Sporting Goods & Outdoor Gear (10.7%) .
Base: 1,665,513 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
354,464 stores
316,959 stores
178,891 stores
149,978 stores
117,255 stores
105,778 stores
82,240 stores
70,861 stores
68,959 stores
45,256 stores
Visual Distribution
354,464 stores
316,959 stores
178,891 stores
149,978 stores
117,255 stores
105,778 stores
82,240 stores
70,861 stores
68,959 stores
45,256 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 354464 | 21.28% |
| Health & Beauty | 316959 | 19.03% |
| Sporting Goods & Outdoor Gear | 178891 | 10.74% |
| Food & Beverages | 149978 | 9.00% |
| Toys & Games | 117255 | 7.04% |
| Arts & Entertainment | 105778 | 6.35% |
| Gifts & Special Occasions | 82240 | 4.94% |
| Home & Garden | 70861 | 4.25% |
| Jewelry & Watches | 68959 | 4.14% |
| Electronics & Technology | 45256 | 2.72% |
Payment Providers Distribution
PayPal stores with 28.5% among AI-verified physical stores (149,078 stores) , followed by American Express (15.3%) and MasterCard (13.6%) .
Base: 248,490 AI-verified physical stores with detectable payment providers (13.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
149,078 stores
80,160 stores
71,400 stores
59,701 stores
38,828 stores
25,909 stores
21,974 stores
20,774 stores
13,233 stores
12,767 stores
Visual Distribution
149,078 stores
80,160 stores
71,400 stores
59,701 stores
38,828 stores
25,909 stores
21,974 stores
20,774 stores
13,233 stores
12,767 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 149078 | 28.48% |
| American Express | 80160 | 15.31% |
| MasterCard | 71400 | 13.64% |
| Stripe Connect | 59701 | 11.41% |
| Apple Pay | 38828 | 7.42% |
| Google Pay | 25909 | 4.95% |
| Klarna | 21974 | 4.20% |
| Bolt | 20774 | 3.97% |
| JCB | 13233 | 2.53% |
| AfterPay | 12767 | 2.44% |
Shipping Carriers Distribution
USPS stores with 36.0% among AI-verified physical stores (140,736 stores) , followed by UPS (27.7%) and FedEx (18.6%) .
Base: 219,216 AI-verified physical stores with detectable shipping carriers (11.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
140,736 stores
108,429 stores
72,908 stores
38,098 stores
4,355 stores
3,815 stores
3,809 stores
3,724 stores
3,624 stores
3,313 stores
Visual Distribution
140,736 stores
108,429 stores
72,908 stores
38,098 stores
4,355 stores
3,815 stores
3,809 stores
3,724 stores
3,624 stores
3,313 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 140736 | 35.97% |
| UPS | 108429 | 27.71% |
| FedEx | 72908 | 18.63% |
| DHL | 38098 | 9.74% |
| Speedy | 4355 | 1.11% |
| Canada Post | 3815 | 0.98% |
| Royal Mail | 3809 | 0.97% |
| TNT | 3724 | 0.95% |
| Hermes | 3624 | 0.93% |
| 4PX | 3313 | 0.85% |
Store Launch Timeline
Over the past 12 months, 423,754 new stores were launched in United States , with the highest activity in 2026-04 (35,252 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
35,252 stores launched
40,033 stores launched
29,436 stores launched
48,698 stores launched
39,538 stores launched
37,896 stores launched
38,038 stores launched
35,784 stores launched
35,170 stores launched
36,173 stores launched
31,967 stores launched
15,769 stores launched
Monthly Trend
8.3% of last 12 months
9.4% of last 12 months
6.9% of last 12 months
11.5% of last 12 months
9.3% of last 12 months
8.9% of last 12 months
9.0% of last 12 months
8.4% of last 12 months
8.3% of last 12 months
8.5% of last 12 months
7.5% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 35252 | 8.32% |
| 2026-03 | 40033 | 9.45% |
| 2026-02 | 29436 | 6.95% |
| 2026-01 | 48698 | 11.49% |
| 2025-12 | 39538 | 9.33% |
| 2025-11 | 37896 | 8.94% |
| 2025-10 | 38038 | 8.98% |
| 2025-09 | 35784 | 8.44% |
| 2025-08 | 35170 | 8.30% |
| 2025-07 | 36173 | 8.54% |
| 2025-06 | 31967 | 7.54% |
| 2025-05 | 15769 | 3.72% |
Active Stores by Launch Year
Currently, 1,850,147 active stores in United States are tracked in our database , with the most stores launched in 2026 (157,317 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
157,317 active stores
367,118 active stores
192,274 active stores
146,169 active stores
121,103 active stores
124,832 active stores
119,741 active stores
77,316 active stores
80,606 active stores
64,743 active stores
37,375 active stores
34,793 active stores
37,706 active stores
44,841 active stores
26,537 active stores
Distribution by Launch Year
8.5% of tracked active stores
19.8% of tracked active stores
10.4% of tracked active stores
7.9% of tracked active stores
6.5% of tracked active stores
6.7% of tracked active stores
6.5% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
3.5% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 157317 | 8.50% |
| 2025 | 367118 | 19.84% |
| 2024 | 192274 | 10.39% |
| 2023 | 146169 | 7.90% |
| 2022 | 121103 | 6.55% |
| 2021 | 124832 | 6.75% |
| 2020 | 119741 | 6.47% |
| 2019 | 77316 | 4.18% |
| 2018 | 80606 | 4.36% |
| 2017 | 64743 | 3.50% |
| 2016 | 37375 | 2.02% |
| 2015 | 34793 | 1.88% |
| 2014 | 37706 | 2.04% |
| 2013 | 44841 | 2.42% |
| 2012 | 26537 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify
Wix eCommerce - Pets & Pet Supplies
Wix eCommerce - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9m | 100.00% |
| Emails | 659.2k | 34.88% |
| Phones | 202.5k | 10.72% |
| Ecommerce platform | 1.9m | 100.00% |
| Couriers | 219.2k | 11.60% |
| Payment Providers | 248.5k | 13.15% |
| Categories | 1.7m | 89.85% |
| Social Media | 1.1m | 57.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the United States e-commerce landscape:
Analyze 1.9m verified e-commerce stores in United States - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across United States e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the United States e-commerce intelligence?
-
We track 1.9m verified United States e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.6% among stores with at least one detectable social profile (913,097 stores) , followed by Facebook (27.2%) and YouTube (10.3%) .
Base: 1,086,501 stores with any detectable social profile (57.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
913,097 stores
811,091 stores
308,763 stores
270,627 stores
253,381 stores
232,716 stores
89,637 stores
85,184 stores
12,179 stores
9,669 stores
Visual Distribution
913,097 stores
811,091 stores
308,763 stores
270,627 stores
253,381 stores
232,716 stores
89,637 stores
85,184 stores
12,179 stores
9,669 stores