United States E-commerce Market
Explore 1.8m verified e-commerce stores in the United States. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 4.4m with e-commerce signals. 1.8m verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 51.6% of stores with physical delivery (932,672 stores) , followed by WooCommerce (18.5%) and Custom (12.9%) .
Base: 1,808,816 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
932,672 stores
333,738 stores
233,712 stores
91,038 stores
69,224 stores
29,064 stores
19,678 stores
13,361 stores
12,306 stores
8,775 stores
Visual Distribution
932,672 stores
333,738 stores
233,712 stores
91,038 stores
69,224 stores
29,064 stores
19,678 stores
13,361 stores
12,306 stores
8,775 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 932672 | 51.56% |
| WooCommerce | 333738 | 18.45% |
| Custom | 233712 | 12.92% |
| Wix eCommerce | 91038 | 5.03% |
| Squarespace Commerce | 69224 | 3.83% |
| GoDaddy Online Store | 29064 | 1.61% |
| BigCommerce | 19678 | 1.09% |
| Magento | 13361 | 0.74% |
| Sellvia Platform | 12306 | 0.68% |
| Big Cartel | 8775 | 0.49% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 36.1% share of detected United States e-commerce signals (1,574,198) , with WooCommerce at 21.6% and Custom at 7.6% (October 2026) .
Base: 4,359,291 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,574,198 websites
941,337 websites
330,465 websites
576,905 websites
512,792 websites
81,960 websites
42,980 websites
37,917 websites
58,982 websites
10,589 websites
Visual Distribution
1,574,198 websites
941,337 websites
330,465 websites
576,905 websites
512,792 websites
81,960 websites
42,980 websites
37,917 websites
58,982 websites
10,589 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1574198 | 36.11% |
| WooCommerce | 941337 | 21.59% |
| Custom | 330465 | 7.58% |
| Wix eCommerce | 576905 | 13.23% |
| Squarespace Commerce | 512792 | 11.76% |
| GoDaddy Online Store | 81960 | 1.88% |
| BigCommerce | 42980 | 0.99% |
| Magento | 37917 | 0.87% |
| Sellvia Platform | 58982 | 1.35% |
| Big Cartel | 10589 | 0.24% |
Categories Distribution
Clothing & Accessories stores with 18.0% of all stores (325,655 stores) , followed by Health & Beauty (16.4%) and Sporting Goods & Outdoor Gear (9.6%) .
Base: 1,808,816 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
325,655 stores
296,007 stores
174,053 stores
146,257 stores
111,261 stores
101,528 stores
77,173 stores
73,149 stores
63,827 stores
44,744 stores
Visual Distribution
325,655 stores
296,007 stores
174,053 stores
146,257 stores
111,261 stores
101,528 stores
77,173 stores
73,149 stores
63,827 stores
44,744 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 325655 | 18.00% |
| Health & Beauty | 296007 | 16.36% |
| Sporting Goods & Outdoor Gear | 174053 | 9.62% |
| Food & Beverages | 146257 | 8.09% |
| Toys & Games | 111261 | 6.15% |
| Arts & Entertainment | 101528 | 5.61% |
| Gifts & Special Occasions | 77173 | 4.27% |
| Home & Garden | 73149 | 4.04% |
| Jewelry & Watches | 63827 | 3.53% |
| Electronics & Technology | 44744 | 2.47% |
Payment Providers Distribution
PayPal accounts for 17.7% of displayed detection occurrences (985,875 occurrences) , followed by Apple Pay (14.8%) and VISA (12.2%) .
Base: 5,565,308 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
985,875 occurrences
822,784 occurrences
678,545 occurrences
673,392 occurrences
636,240 occurrences
597,783 occurrences
466,345 occurrences
444,152 occurrences
181,233 occurrences
78,959 occurrences
Visual Distribution
985,875 occurrences
822,784 occurrences
678,545 occurrences
673,392 occurrences
636,240 occurrences
597,783 occurrences
466,345 occurrences
444,152 occurrences
181,233 occurrences
78,959 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 985875 | 17.71% |
| Apple Pay | 822784 | 14.78% |
| VISA | 678545 | 12.19% |
| MasterCard | 673392 | 12.10% |
| American Express | 636240 | 11.43% |
| Discover | 597783 | 10.74% |
| Shop Pay | 466345 | 8.38% |
| DinersClub | 444152 | 7.98% |
| Stripe | 181233 | 3.26% |
| Google Pay | 78959 | 1.42% |
Shipping Carriers Distribution
USPS accounts for 41.3% of displayed detection occurrences (412,499 occurrences) , followed by UPS (29.2%) and FedEx (18.5%) .
Base: 999,218 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
412,499 occurrences
291,736 occurrences
184,456 occurrences
79,518 occurrences
6,774 occurrences
6,508 occurrences
5,771 occurrences
5,713 occurrences
3,153 occurrences
3,090 occurrences
Visual Distribution
412,499 occurrences
291,736 occurrences
184,456 occurrences
79,518 occurrences
6,774 occurrences
6,508 occurrences
5,771 occurrences
5,713 occurrences
3,153 occurrences
3,090 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 412499 | 41.28% |
| UPS | 291736 | 29.20% |
| FedEx | 184456 | 18.46% |
| DHL | 79518 | 7.96% |
| Canada Post | 6774 | 0.68% |
| ePacket | 6508 | 0.65% |
| EMS | 5771 | 0.58% |
| Royal Mail | 5713 | 0.57% |
| DPD | 3153 | 0.32% |
| TNT | 3090 | 0.31% |
Store Launch Timeline
Over the past 12 months, 460,916 new stores were launched in United States , with the highest activity in 2026-09 (79,127 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
79,127 stores launched
57,619 stores launched
52,818 stores launched
42,320 stores launched
37,970 stores launched
36,811 stores launched
32,561 stores launched
24,990 stores launched
34,328 stores launched
29,538 stores launched
27,886 stores launched
4,948 stores launched
Monthly Trend
17.2% of last 12 months
12.5% of last 12 months
11.5% of last 12 months
9.2% of last 12 months
8.2% of last 12 months
8.0% of last 12 months
7.1% of last 12 months
5.4% of last 12 months
7.4% of last 12 months
6.4% of last 12 months
6.1% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 79127 | 17.17% |
| 2026-08 | 57619 | 12.50% |
| 2026-07 | 52818 | 11.46% |
| 2026-06 | 42320 | 9.18% |
| 2026-05 | 37970 | 8.24% |
| 2026-04 | 36811 | 7.99% |
| 2026-03 | 32561 | 7.06% |
| 2026-02 | 24990 | 5.42% |
| 2026-01 | 34328 | 7.45% |
| 2025-12 | 29538 | 6.41% |
| 2025-11 | 27886 | 6.05% |
| 2025-10 | 4948 | 1.07% |
Active Stores by Launch Year
Currently, 1,772,820 active stores in United States are tracked in our database , with the most stores launched in 2026 (417,219 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
417,219 active stores
235,144 active stores
156,398 active stores
122,283 active stores
99,331 active stores
101,977 active stores
101,417 active stores
65,905 active stores
68,567 active stores
55,465 active stores
31,702 active stores
29,915 active stores
32,707 active stores
38,620 active stores
23,245 active stores
Distribution by Launch Year
23.5% of tracked active stores
13.3% of tracked active stores
8.8% of tracked active stores
6.9% of tracked active stores
5.6% of tracked active stores
5.8% of tracked active stores
5.7% of tracked active stores
3.7% of tracked active stores
3.9% of tracked active stores
3.1% of tracked active stores
1.8% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 417219 | 23.53% |
| 2025 | 235144 | 13.26% |
| 2024 | 156398 | 8.82% |
| 2023 | 122283 | 6.90% |
| 2022 | 99331 | 5.60% |
| 2021 | 101977 | 5.75% |
| 2020 | 101417 | 5.72% |
| 2019 | 65905 | 3.72% |
| 2018 | 68567 | 3.87% |
| 2017 | 55465 | 3.13% |
| 2016 | 31702 | 1.79% |
| 2015 | 29915 | 1.69% |
| 2014 | 32707 | 1.84% |
| 2013 | 38620 | 2.18% |
| 2012 | 23245 | 1.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Toys & Games
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
WooCommerce - Health & Beauty
Wix eCommerce
Shopify
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8m | 100.00% |
| Emails | 1.3m | 74.58% |
| Phones | 823.7k | 45.54% |
| Ecommerce platform | 1.8m | 100.00% |
| Couriers | 560.2k | 30.97% |
| Payment Providers | 1.3m | 70.75% |
| Categories | 1.6m | 89.97% |
| Social Media | 990.6k | 54.77% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the United States e-commerce landscape:
Analyze 1.8m verified e-commerce stores in United States - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the United States e-commerce intelligence?
-
We track 1.8m verified United States e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.3% of displayed detection occurrences (835,372 occurrences) , followed by Facebook (27.2%) and YouTube (10.2%) .
Base: 2,670,236 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
835,372 occurrences
725,937 occurrences
273,066 occurrences
257,213 occurrences
208,460 occurrences
199,948 occurrences
77,650 occurrences
77,095 occurrences
8,581 occurrences
6,914 occurrences
Visual Distribution
835,372 occurrences
725,937 occurrences
273,066 occurrences
257,213 occurrences
208,460 occurrences
199,948 occurrences
77,650 occurrences
77,095 occurrences
8,581 occurrences
6,914 occurrences