United States E-commerce Database
Explore 1.9m verified e-commerce stores in the United States. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 3.2m with e-commerce signals. 1.9m verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 51.8% of stores with physical delivery (965,555 stores) , followed by WooCommerce (20.7%) and Custom (14.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
965,555 stores
385,767 stores
260,523 stores
94,121 stores
70,881 stores
30,095 stores
22,433 stores
17,251 stores
10,005 stores
8,019 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 965555 | 51.78% |
| WooCommerce | 385767 | 20.69% |
| Custom | 260523 | 13.97% |
| Wix eCommerce | 94121 | 5.05% |
| Squarespace Commerce | 70881 | 3.80% |
| GoDaddy Online Store | 30095 | 1.61% |
| BigCommerce | 22433 | 1.20% |
| Magento | 17251 | 0.93% |
| Big Cartel | 10005 | 0.54% |
| OpenCart | 8019 | 0.43% |
All Stores Distribution
Shopify holds 34.1% share of all United States e-commerce stores (1,054,003) , with WooCommerce at 26.5% and Custom at 8.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,054,003 stores
817,138 stores
260,523 stores
428,926 stores
394,156 stores
66,355 stores
25,351 stores
22,096 stores
10,812 stores
9,029 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1054003 | 34.13% |
| WooCommerce | 817138 | 26.46% |
| Custom | 260523 | 8.44% |
| Wix eCommerce | 428926 | 13.89% |
| Squarespace Commerce | 394156 | 12.76% |
| GoDaddy Online Store | 66355 | 2.15% |
| BigCommerce | 25351 | 0.82% |
| Magento | 22096 | 0.72% |
| Big Cartel | 10812 | 0.35% |
| OpenCart | 9029 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 21.5% of all stores (365,109 stores) , followed by Health & Beauty (18.9%) and Sporting Goods & Outdoor Gear (10.7%) .
Base: 1,701,679 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
365,109 stores
321,709 stores
182,882 stores
152,643 stores
119,732 stores
107,931 stores
85,075 stores
72,440 stores
70,682 stores
46,352 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 365109 | 21.46% |
| Health & Beauty | 321709 | 18.91% |
| Sporting Goods & Outdoor Gear | 182882 | 10.75% |
| Food & Beverages | 152643 | 8.97% |
| Toys & Games | 119732 | 7.04% |
| Arts & Entertainment | 107931 | 6.34% |
| Gifts & Special Occasions | 85075 | 5.00% |
| Home & Garden | 72440 | 4.26% |
| Jewelry & Watches | 70682 | 4.15% |
| Electronics & Technology | 46352 | 2.72% |
| Business & Industrial | 44626 | 2.62% |
| Vehicles & Parts | 41231 | 2.42% |
| Furniture & Home Decor | 34724 | 2.04% |
| Tools & Hardware | 33324 | 1.96% |
| Pets & Pet Supplies | 23219 | 1.36% |
Payment Providers Distribution
PayPal leads with 28.5% among AI-verified physical stores (150,922 stores) , followed by American Express (15.0%) and MasterCard (14.0%) .
Base: 250,759 AI-verified physical stores with detectable payment providers (13.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
150,922 stores
79,273 stores
74,271 stores
60,770 stores
38,951 stores
25,759 stores
22,449 stores
21,082 stores
14,511 stores
12,823 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 150922 | 28.50% |
| American Express | 79273 | 14.97% |
| MasterCard | 74271 | 14.03% |
| Stripe Connect | 60770 | 11.48% |
| Apple Pay | 38951 | 7.36% |
| Google Pay | 25759 | 4.86% |
| Klarna | 22449 | 4.24% |
| Bolt | 21082 | 3.98% |
| JCB | 14511 | 2.74% |
| AfterPay | 12823 | 2.42% |
| VISA | 11308 | 2.14% |
| BitCoin | 6287 | 1.19% |
| Affirm | 4797 | 0.91% |
| ClickBank | 3173 | 0.60% |
| Giropay | 3124 | 0.59% |
Shipping Carriers Distribution
USPS leads with 36.0% among AI-verified physical stores (140,441 stores) , followed by UPS (27.4%) and FedEx (18.4%) .
Base: 220,684 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
140,441 stores
107,086 stores
71,826 stores
39,141 stores
4,523 stores
4,058 stores
4,025 stores
3,953 stores
3,517 stores
3,122 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 140441 | 35.96% |
| UPS | 107086 | 27.42% |
| FedEx | 71826 | 18.39% |
| DHL | 39141 | 10.02% |
| Speedy | 4523 | 1.16% |
| TNT | 4058 | 1.04% |
| Royal Mail | 4025 | 1.03% |
| Hermes | 3953 | 1.01% |
| 4PX | 3517 | 0.90% |
| Canada Post | 3122 | 0.80% |
| ePacket | 2398 | 0.61% |
| DPD | 2301 | 0.59% |
| GLS | 1587 | 0.41% |
| Estes | 1409 | 0.36% |
| Yun Express | 1166 | 0.30% |
Store Launch Timeline
Over the past 12 months, 433,900 new stores were launched in United States , with the highest activity in 2026-03 (38,053 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
38,053 stores launched
25,751 stores launched
52,679 stores launched
42,301 stores launched
40,050 stores launched
39,484 stores launched
37,560 stores launched
37,029 stores launched
38,830 stores launched
34,106 stores launched
31,609 stores launched
16,448 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 38053 | 8.77% |
| 2026-02 | 25751 | 5.93% |
| 2026-01 | 52679 | 12.14% |
| 2025-12 | 42301 | 9.75% |
| 2025-11 | 40050 | 9.23% |
| 2025-10 | 39484 | 9.10% |
| 2025-09 | 37560 | 8.66% |
| 2025-08 | 37029 | 8.53% |
| 2025-07 | 38830 | 8.95% |
| 2025-06 | 34106 | 7.86% |
| 2025-05 | 31609 | 7.28% |
| 2025-04 | 16448 | 3.79% |
Active Stores by Launch Year
Currently, 1,889,280 active stores in United States are tracked in our database , with the most stores launched in 2026 (116,958 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
116,958 active stores
395,391 active stores
198,946 active stores
151,671 active stores
126,015 active stores
129,846 active stores
124,810 active stores
80,518 active stores
83,886 active stores
67,271 active stores
38,798 active stores
36,120 active stores
39,210 active stores
46,631 active stores
27,673 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 116958 | 6.19% |
| 2025 | 395391 | 20.93% |
| 2024 | 198946 | 10.53% |
| 2023 | 151671 | 8.03% |
| 2022 | 126015 | 6.67% |
| 2021 | 129846 | 6.87% |
| 2020 | 124810 | 6.61% |
| 2019 | 80518 | 4.26% |
| 2018 | 83886 | 4.44% |
| 2017 | 67271 | 3.56% |
| 2016 | 38798 | 2.05% |
| 2015 | 36120 | 1.91% |
| 2014 | 39210 | 2.08% |
| 2013 | 46631 | 2.47% |
| 2012 | 27673 | 1.46% |
| 2011 | 32082 | 1.70% |
| 2010 | 23210 | 1.23% |
| 2009 | 19930 | 1.05% |
| 2008 | 16535 | 0.88% |
| 2007 | 14724 | 0.78% |
| 2006 | 12181 | 0.64% |
| 2005 | 11917 | 0.63% |
| 2004 | 16308 | 0.86% |
| 2003 | 12887 | 0.68% |
| 2002 | 11497 | 0.61% |
| 2001 | 12711 | 0.67% |
| 2000 | 11002 | 0.58% |
| 1999 | 11304 | 0.60% |
| 1998 | 8382 | 0.44% |
| 1997 | 5436 | 0.29% |
| 1996 | 4242 | 0.22% |
| 1995 | 1188 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Wix eCommerce
Wix eCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9m | 100.00% |
| Emails | 660.9k | 34.25% |
| Phones | 77.4k | 4.01% |
| Ecommerce platform | 1.9m | 100.00% |
| Couriers | 220.7k | 11.44% |
| Payment Providers | 250.8k | 13.00% |
| Categories | 1.7m | 89.90% |
| Social Media | 1.1m | 57.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the United States e-commerce landscape:
Analyze 1.9m verified e-commerce stores in United States - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across United States e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the United States e-commerce intelligence?
-
We track 1.9m verified United States e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.5% among stores with at least one detectable social profile (929,023 stores) , followed by Facebook (27.2%) and YouTube (10.3%) .
Base: 1,109,078 stores with any detectable social profile (57.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
929,023 stores
830,297 stores
313,162 stores
271,535 stores
261,746 stores
238,860 stores
92,711 stores
85,651 stores
14,088 stores
10,032 stores
Visual Distribution