Fourthwall Market Share & Real Store Usage
Explore 18.2k verified e-commerce stores built on Fourthwall. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 18.4k domains. 18.2k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
18.2k verified active stores out of 18.4k detected · 99.1% verification rate
Categories Distribution
Toys & Games stores with 55.5% of all stores (8,688 stores) , followed by Clothing & Accessories (25.9%) and Sporting Goods & Outdoor Gear (6.1%) .
Base: 15,651 AI-verified stores with physical delivery and detected product categories (86.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,688 stores
4,047 stores
951 stores
652 stores
573 stores
258 stores
147 stores
135 stores
47 stores
46 stores
Visual Distribution
8,688 stores
4,047 stores
951 stores
652 stores
573 stores
258 stores
147 stores
135 stores
47 stores
46 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Toys & Games | 8688 | 55.51% |
| Clothing & Accessories | 4047 | 25.86% |
| Sporting Goods & Outdoor Gear | 951 | 6.08% |
| Arts & Entertainment | 652 | 4.17% |
| Health & Beauty | 573 | 3.66% |
| Food & Beverages | 258 | 1.65% |
| Books & Media | 147 | 0.94% |
| Gifts & Special Occasions | 135 | 0.86% |
| Pets & Pet Supplies | 47 | 0.30% |
| Vehicles & Parts | 46 | 0.29% |
Payment Providers Distribution
PayPal stores with 20.1% among AI-verified physical stores (17,300 stores) , followed by Apple Pay (20.0%) and Google Pay (20.0%) .
Base: 17,453 AI-verified physical stores with detectable payment providers (95.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
17,300 stores
17,278 stores
17,278 stores
17,087 stores
17,081 stores
61 stores
37 stores
33 stores
12 stores
10 stores
Visual Distribution
17,300 stores
17,278 stores
17,278 stores
17,087 stores
17,081 stores
61 stores
37 stores
33 stores
12 stores
10 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 17300 | 20.07% |
| Apple Pay | 17278 | 20.04% |
| Google Pay | 17278 | 20.04% |
| Klarna | 17087 | 19.82% |
| AfterPay | 17081 | 19.82% |
| Stripe Connect | 61 | 0.07% |
| BitCoin | 37 | 0.04% |
| Bolt | 33 | 0.04% |
| American Express | 12 | 0.01% |
| Amazon Pay | 10 | 0.01% |
Shipping Carriers Distribution
USPS stores with 35.3% among AI-verified physical stores (55 stores) , followed by UPS (19.2%) and DHL (12.8%) .
Base: 115 AI-verified physical stores with detectable shipping carriers (0.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
55 stores
30 stores
20 stores
17 stores
9 stores
4 stores
4 stores
4 stores
3 stores
3 stores
Visual Distribution
55 stores
30 stores
20 stores
17 stores
9 stores
4 stores
4 stores
4 stores
3 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 55 | 35.26% |
| UPS | 30 | 19.23% |
| DHL | 20 | 12.82% |
| FedEx | 17 | 10.90% |
| Speedy | 9 | 5.77% |
| Canada Post | 4 | 2.56% |
| Hermes | 4 | 2.56% |
| TCS | 4 | 2.56% |
| TNT | 3 | 1.92% |
| Yamato Japan | 3 | 1.92% |
Store Launch Timeline
Over the past 12 months, 5,429 new stores were launched in Fourthwall , with the highest activity in 2026-04 (468 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
468 stores launched
522 stores launched
491 stores launched
546 stores launched
454 stores launched
492 stores launched
461 stores launched
430 stores launched
481 stores launched
456 stores launched
419 stores launched
209 stores launched
Monthly Trend
8.6% of last 12 months
9.6% of last 12 months
9.0% of last 12 months
10.1% of last 12 months
8.4% of last 12 months
9.1% of last 12 months
8.5% of last 12 months
7.9% of last 12 months
8.9% of last 12 months
8.4% of last 12 months
7.7% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 468 | 8.62% |
| 2026-03 | 522 | 9.62% |
| 2026-02 | 491 | 9.04% |
| 2026-01 | 546 | 10.06% |
| 2025-12 | 454 | 8.36% |
| 2025-11 | 492 | 9.06% |
| 2025-10 | 461 | 8.49% |
| 2025-09 | 430 | 7.92% |
| 2025-08 | 481 | 8.86% |
| 2025-07 | 456 | 8.40% |
| 2025-06 | 419 | 7.72% |
| 2025-05 | 209 | 3.85% |
Active Stores by Launch Year
Currently, 16,032 active stores in Fourthwall are tracked in our database , with the most stores launched in 2026 (2,096 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,096 active stores
4,877 active stores
3,752 active stores
1,798 active stores
1,093 active stores
677 active stores
373 active stores
238 active stores
278 active stores
172 active stores
70 active stores
55 active stores
87 active stores
110 active stores
52 active stores
Distribution by Launch Year
13.1% of tracked active stores
30.4% of tracked active stores
23.4% of tracked active stores
11.2% of tracked active stores
6.8% of tracked active stores
4.2% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
1.1% of tracked active stores
0.4% of tracked active stores
0.3% of tracked active stores
0.5% of tracked active stores
0.7% of tracked active stores
0.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2096 | 13.07% |
| 2025 | 4877 | 30.42% |
| 2024 | 3752 | 23.40% |
| 2023 | 1798 | 11.22% |
| 2022 | 1093 | 6.82% |
| 2021 | 677 | 4.22% |
| 2020 | 373 | 2.33% |
| 2019 | 238 | 1.48% |
| 2018 | 278 | 1.73% |
| 2017 | 172 | 1.07% |
| 2016 | 70 | 0.44% |
| 2015 | 55 | 0.34% |
| 2014 | 87 | 0.54% |
| 2013 | 110 | 0.69% |
| 2012 | 52 | 0.32% |
Geographic Distribution
United States stores with 89.5% (12,429 AI-verified stores) , followed by United Kingdom (2.7%) and Canada (1.9%) .
Base: 13,884 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,429 AI-verified stores
380 AI-verified stores
258 AI-verified stores
121 AI-verified stores
115 AI-verified stores
79 AI-verified stores
71 AI-verified stores
68 AI-verified stores
54 AI-verified stores
49 AI-verified stores
Visual Distribution
12,429 AI-verified stores
380 AI-verified stores
258 AI-verified stores
121 AI-verified stores
115 AI-verified stores
79 AI-verified stores
71 AI-verified stores
68 AI-verified stores
54 AI-verified stores
49 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12429 | 89.52% |
| United Kingdom | 380 | 2.74% |
| Canada | 258 | 1.86% |
| Germany | 121 | 0.87% |
| Australia | 115 | 0.83% |
| France | 79 | 0.57% |
| Spain | 71 | 0.51% |
| India | 68 | 0.49% |
| Netherlands | 54 | 0.39% |
| South Africa | 49 | 0.35% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Custom - Books & Media
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 18.4k | 100.00% |
| Emails | 15.8k | 86.00% |
| Phones | 136.0 | 0.74% |
| Ecommerce platform | 18.2k | 99.14% |
| Couriers | 115.0 | 0.63% |
| Payment Providers | 17.5k | 95.03% |
| Categories | 15.7k | 85.61% |
| Social Media | 15.4k | 83.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fourthwall e-commerce landscape:
Analyze 18.2k verified e-commerce stores on Fourthwall - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fourthwall e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fourthwall e-commerce intelligence?
-
We track 18.2k verified Fourthwall e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 24.7% among stores with at least one detectable social profile (10,095 stores) , followed by YouTube (22.6%) and TikTok (15.3%) .
Base: 15,372 stores with any detectable social profile (83.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,095 stores
9,232 stores
6,249 stores
5,822 stores
2,945 stores
2,837 stores
2,300 stores
759 stores
428 stores
227 stores
Visual Distribution
10,095 stores
9,232 stores
6,249 stores
5,822 stores
2,945 stores
2,837 stores
2,300 stores
759 stores
428 stores
227 stores