Fourthwall Market Share & Real Store Usage
Explore 17.5k verified e-commerce stores built on Fourthwall. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 17.7k domains. 17.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
17.5k verified active stores out of 17.7k detected · 99.0% verification rate
Categories Distribution
Toys & Games stores with 51.5% of all stores (9,032 stores) , followed by Clothing & Accessories (20.6%) and Sporting Goods & Outdoor Gear (4.8%) .
Base: 17,526 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,032 stores
3,612 stores
834 stores
564 stores
538 stores
224 stores
128 stores
113 stores
41 stores
41 stores
Visual Distribution
9,032 stores
3,612 stores
834 stores
564 stores
538 stores
224 stores
128 stores
113 stores
41 stores
41 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Toys & Games | 9032 | 51.53% |
| Clothing & Accessories | 3612 | 20.61% |
| Sporting Goods & Outdoor Gear | 834 | 4.76% |
| Arts & Entertainment | 564 | 3.22% |
| Health & Beauty | 538 | 3.07% |
| Food & Beverages | 224 | 1.28% |
| Books & Media | 128 | 0.73% |
| Gifts & Special Occasions | 113 | 0.64% |
| Pets & Pet Supplies | 41 | 0.23% |
| Vehicles & Parts | 41 | 0.23% |
Payment Providers Distribution
PayPal accounts for 20.1% of displayed detection occurrences (16,579 occurrences) , followed by Apple Pay (20.0%) and Google Pay (20.0%) .
Base: 82,609 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
16,579 occurrences
16,563 occurrences
16,562 occurrences
16,388 occurrences
16,380 occurrences
58 occurrences
34 occurrences
30 occurrences
8 occurrences
7 occurrences
Visual Distribution
16,579 occurrences
16,563 occurrences
16,562 occurrences
16,388 occurrences
16,380 occurrences
58 occurrences
34 occurrences
30 occurrences
8 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 16579 | 20.07% |
| Apple Pay | 16563 | 20.05% |
| Google Pay | 16562 | 20.05% |
| Klarna | 16388 | 19.84% |
| AfterPay | 16380 | 19.83% |
| Stripe Connect | 58 | 0.07% |
| BitCoin | 34 | 0.04% |
| Bolt | 30 | 0.04% |
| American Express | 8 | 0.01% |
| Amazon Pay | 7 | 0.01% |
Shipping Carriers Distribution
USPS accounts for 39.1% of displayed detection occurrences (50 occurrences) , followed by UPS (18.8%) and FedEx (11.7%) .
Base: 128 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
50 occurrences
24 occurrences
15 occurrences
15 occurrences
8 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
50 occurrences
24 occurrences
15 occurrences
15 occurrences
8 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 50 | 39.06% |
| UPS | 24 | 18.75% |
| FedEx | 15 | 11.72% |
| DHL | 15 | 11.72% |
| Speedy | 8 | 6.25% |
| Hermes | 4 | 3.13% |
| Canada Post | 4 | 3.13% |
| Yamato Japan | 3 | 2.34% |
| TCS | 3 | 2.34% |
| Estes | 2 | 1.56% |
Store Launch Timeline
Over the past 12 months, 4,945 new stores were launched in Fourthwall , with the highest activity in 2026-05 (73 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
73 stores launched
467 stores launched
523 stores launched
492 stores launched
526 stores launched
442 stores launched
487 stores launched
448 stores launched
422 stores launched
458 stores launched
437 stores launched
170 stores launched
Monthly Trend
1.5% of last 12 months
9.4% of last 12 months
10.6% of last 12 months
9.9% of last 12 months
10.6% of last 12 months
8.9% of last 12 months
9.8% of last 12 months
9.1% of last 12 months
8.5% of last 12 months
9.3% of last 12 months
8.8% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 73 | 1.48% |
| 2026-04 | 467 | 9.44% |
| 2026-03 | 523 | 10.58% |
| 2026-02 | 492 | 9.95% |
| 2026-01 | 526 | 10.64% |
| 2025-12 | 442 | 8.94% |
| 2025-11 | 487 | 9.85% |
| 2025-10 | 448 | 9.06% |
| 2025-09 | 422 | 8.53% |
| 2025-08 | 458 | 9.26% |
| 2025-07 | 437 | 8.84% |
| 2025-06 | 170 | 3.44% |
Active Stores by Launch Year
Currently, 15,378 active stores in Fourthwall are tracked in our database , with the most stores launched in 2026 (2,081 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,081 active stores
4,572 active stores
3,610 active stores
1,739 active stores
1,068 active stores
650 active stores
354 active stores
230 active stores
261 active stores
162 active stores
66 active stores
55 active stores
84 active stores
102 active stores
51 active stores
Distribution by Launch Year
13.5% of tracked active stores
29.7% of tracked active stores
23.5% of tracked active stores
11.3% of tracked active stores
6.9% of tracked active stores
4.2% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
1.1% of tracked active stores
0.4% of tracked active stores
0.4% of tracked active stores
0.5% of tracked active stores
0.7% of tracked active stores
0.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2081 | 13.53% |
| 2025 | 4572 | 29.73% |
| 2024 | 3610 | 23.48% |
| 2023 | 1739 | 11.31% |
| 2022 | 1068 | 6.94% |
| 2021 | 650 | 4.23% |
| 2020 | 354 | 2.30% |
| 2019 | 230 | 1.50% |
| 2018 | 261 | 1.70% |
| 2017 | 162 | 1.05% |
| 2016 | 66 | 0.43% |
| 2015 | 55 | 0.36% |
| 2014 | 84 | 0.55% |
| 2013 | 102 | 0.66% |
| 2012 | 51 | 0.33% |
Geographic Distribution
United States stores with 68.0% (11,914 active verified stores) , followed by United Kingdom (2.1%) and Canada (1.4%) .
Base: 17,526 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
11,914 active verified stores
372 active verified stores
247 active verified stores
120 active verified stores
109 active verified stores
73 active verified stores
70 active verified stores
64 active verified stores
52 active verified stores
52 active verified stores
Visual Distribution
11,914 active verified stores
372 active verified stores
247 active verified stores
120 active verified stores
109 active verified stores
73 active verified stores
70 active verified stores
64 active verified stores
52 active verified stores
52 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 11914 | 67.98% |
| United Kingdom | 372 | 2.12% |
| Canada | 247 | 1.41% |
| Germany | 120 | 0.68% |
| Australia | 109 | 0.62% |
| France | 73 | 0.42% |
| Spain | 70 | 0.40% |
| India | 64 | 0.37% |
| Netherlands | 52 | 0.30% |
| South Africa | 52 | 0.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom - Clothing & Accessories
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.7k | 100.00% |
| Emails | 15.2k | 85.68% |
| Phones | 132 | 0.75% |
| Ecommerce platform | 17.5k | 99.05% |
| Couriers | 105 | 0.59% |
| Payment Providers | 16.7k | 94.60% |
| Categories | 15.3k | 86.42% |
| Social Media | 14.9k | 83.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fourthwall e-commerce landscape:
Analyze 17.5k verified e-commerce stores on Fourthwall - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fourthwall e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fourthwall e-commerce intelligence?
-
We track 17.5k verified Fourthwall e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 24.6% of displayed detection occurrences (9,774 occurrences) , followed by YouTube (22.5%) and TikTok (15.3%) .
Base: 39,656 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,774 occurrences
8,936 occurrences
6,058 occurrences
5,666 occurrences
2,863 occurrences
2,735 occurrences
2,243 occurrences
738 occurrences
419 occurrences
224 occurrences
Visual Distribution
9,774 occurrences
8,936 occurrences
6,058 occurrences
5,666 occurrences
2,863 occurrences
2,735 occurrences
2,243 occurrences
738 occurrences
419 occurrences
224 occurrences