Google Pay Stores: E-commerce Sites Accepting Google Pay
Explore 1.1m verified e-commerce stores accepting Google Pay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.2m domains. 1.1m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
1.1m verified active stores out of 1.2m detected · 96.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.7% of stores with physical delivery (1,124,797 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,124,797 stores
2,781 stores
2,687 stores
2,091 stores
1,553 stores
1,451 stores
825 stores
740 stores
550 stores
539 stores
Visual Distribution
1,124,797 stores
2,781 stores
2,687 stores
2,091 stores
1,553 stores
1,451 stores
825 stores
740 stores
550 stores
539 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1124797 | 98.69% |
| WooCommerce | 2781 | 0.24% |
| Custom | 2687 | 0.24% |
| plentymarkets | 2091 | 0.18% |
| Shopify, Shopoe | 1553 | 0.14% |
| Shopoe, Shopify | 1451 | 0.13% |
| Shopify, Opus Cart | 825 | 0.07% |
| Opus Cart, Shopify | 740 | 0.06% |
| PrestaShop | 550 | 0.05% |
| Shopify, Anifit | 539 | 0.05% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 98.6% share of all Google Pay e-commerce stores (1,170,638) , with WooCommerce at 0.4% and Custom at 0.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,170,638 stores
4,441 stores
2,687 stores
2,150 stores
1,618 stores
1,533 stores
842 stores
758 stores
572 stores
553 stores
Visual Distribution
1,170,638 stores
4,441 stores
2,687 stores
2,150 stores
1,618 stores
1,533 stores
842 stores
758 stores
572 stores
553 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1170638 | 98.58% |
| WooCommerce | 4441 | 0.37% |
| Custom | 2687 | 0.23% |
| plentymarkets | 2150 | 0.18% |
| Shopify, Shopoe | 1618 | 0.14% |
| Shopoe, Shopify | 1533 | 0.13% |
| Shopify, Opus Cart | 842 | 0.07% |
| Opus Cart, Shopify | 758 | 0.06% |
| PrestaShop | 572 | 0.05% |
| Shopify, Anifit | 553 | 0.05% |
Categories Distribution
Clothing & Accessories stores with 23.6% of all stores (230,346 stores) , followed by Health & Beauty (19.4%) and Sporting Goods & Outdoor Gear (9.9%) .
Base: 977,057 AI-verified stores with physical delivery and detected product categories (85.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
230,346 stores
189,561 stores
97,164 stores
85,070 stores
67,660 stores
56,194 stores
52,400 stores
47,722 stores
40,881 stores
22,560 stores
Visual Distribution
230,346 stores
189,561 stores
97,164 stores
85,070 stores
67,660 stores
56,194 stores
52,400 stores
47,722 stores
40,881 stores
22,560 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 230346 | 23.58% |
| Health & Beauty | 189561 | 19.40% |
| Sporting Goods & Outdoor Gear | 97164 | 9.94% |
| Food & Beverages | 85070 | 8.71% |
| Toys & Games | 67660 | 6.92% |
| Arts & Entertainment | 56194 | 5.75% |
| Jewelry & Watches | 52400 | 5.36% |
| Home & Garden | 47722 | 4.88% |
| Gifts & Special Occasions | 40881 | 4.18% |
| Electronics & Technology | 22560 | 2.31% |
Shipping Carriers Distribution
DHL stores with 20.8% among AI-verified physical stores (15,655 stores) , followed by UPS (19.2%) and USPS (17.5%) .
Base: 50,110 AI-verified physical stores with detectable shipping carriers (4.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,655 stores
14,428 stores
13,164 stores
8,741 stores
5,459 stores
4,326 stores
2,950 stores
2,820 stores
1,975 stores
1,314 stores
Visual Distribution
15,655 stores
14,428 stores
13,164 stores
8,741 stores
5,459 stores
4,326 stores
2,950 stores
2,820 stores
1,975 stores
1,314 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 15655 | 20.83% |
| UPS | 14428 | 19.20% |
| USPS | 13164 | 17.51% |
| FedEx | 8741 | 11.63% |
| Royal Mail | 5459 | 7.26% |
| DPD | 4326 | 5.76% |
| Australia Post | 2950 | 3.92% |
| GLS | 2820 | 3.75% |
| Canada Post | 1975 | 2.63% |
| Hermes | 1314 | 1.75% |
Store Launch Timeline
Over the past 12 months, 252,136 new stores were launched in Google Pay , with the highest activity in 2026-04 (27,147 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
27,147 stores launched
27,838 stores launched
24,267 stores launched
25,292 stores launched
20,455 stores launched
18,838 stores launched
20,279 stores launched
20,123 stores launched
20,570 stores launched
19,981 stores launched
17,504 stores launched
9,842 stores launched
Monthly Trend
10.8% of last 12 months
11.0% of last 12 months
9.6% of last 12 months
10.0% of last 12 months
8.1% of last 12 months
7.5% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
8.2% of last 12 months
7.9% of last 12 months
6.9% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 27147 | 10.77% |
| 2026-03 | 27838 | 11.04% |
| 2026-02 | 24267 | 9.62% |
| 2026-01 | 25292 | 10.03% |
| 2025-12 | 20455 | 8.11% |
| 2025-11 | 18838 | 7.47% |
| 2025-10 | 20279 | 8.04% |
| 2025-09 | 20123 | 7.98% |
| 2025-08 | 20570 | 8.16% |
| 2025-07 | 19981 | 7.92% |
| 2025-06 | 17504 | 6.94% |
| 2025-05 | 9842 | 3.90% |
Active Stores by Launch Year
Currently, 1,136,425 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (107,709 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
107,709 active stores
223,581 active stores
149,918 active stores
110,159 active stores
85,424 active stores
86,610 active stores
80,403 active stores
46,771 active stores
44,955 active stores
32,381 active stores
17,409 active stores
15,784 active stores
16,970 active stores
22,052 active stores
11,763 active stores
Distribution by Launch Year
9.5% of tracked active stores
19.7% of tracked active stores
13.2% of tracked active stores
9.7% of tracked active stores
7.5% of tracked active stores
7.6% of tracked active stores
7.1% of tracked active stores
4.1% of tracked active stores
4.0% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 107709 | 9.48% |
| 2025 | 223581 | 19.67% |
| 2024 | 149918 | 13.19% |
| 2023 | 110159 | 9.69% |
| 2022 | 85424 | 7.52% |
| 2021 | 86610 | 7.62% |
| 2020 | 80403 | 7.08% |
| 2019 | 46771 | 4.12% |
| 2018 | 44955 | 3.96% |
| 2017 | 32381 | 2.85% |
| 2016 | 17409 | 1.53% |
| 2015 | 15784 | 1.39% |
| 2014 | 16970 | 1.49% |
| 2013 | 22052 | 1.94% |
| 2012 | 11763 | 1.04% |
Geographic Distribution
United States stores with 49.2% (520,724 AI-verified stores) , followed by United Kingdom (11.4%) and Australia (6.8%) .
Base: 1,058,339 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
520,724 AI-verified stores
121,018 AI-verified stores
71,822 AI-verified stores
65,141 AI-verified stores
64,108 AI-verified stores
32,278 AI-verified stores
28,115 AI-verified stores
27,310 AI-verified stores
20,556 AI-verified stores
14,735 AI-verified stores
Visual Distribution
520,724 AI-verified stores
121,018 AI-verified stores
71,822 AI-verified stores
65,141 AI-verified stores
64,108 AI-verified stores
32,278 AI-verified stores
28,115 AI-verified stores
27,310 AI-verified stores
20,556 AI-verified stores
14,735 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 520724 | 49.20% |
| United Kingdom | 121018 | 11.43% |
| Australia | 71822 | 6.79% |
| Canada | 65141 | 6.16% |
| Germany | 64108 | 6.06% |
| Italy | 32278 | 3.05% |
| Netherlands | 28115 | 2.66% |
| Spain | 27310 | 2.58% |
| Japan | 20556 | 1.94% |
| Hong Kong | 14735 | 1.39% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom
Shopify - Pets & Pet Supplies
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify - Clothing & Accessories
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 255.9k | 21.49% |
| Phones | 219.7k | 18.45% |
| Ecommerce platform | 1.2m | 100.00% |
| Couriers | 50.1k | 4.21% |
| Payment Providers | 52.8k | 4.43% |
| Categories | 1.0m | 85.09% |
| Social Media | 766.9k | 64.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Pay e-commerce landscape:
Analyze 1.1m verified e-commerce stores on Google Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Pay e-commerce intelligence?
-
We track 1.1m verified Google Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.7% among stores with at least one detectable social profile (678,675 stores) , followed by Facebook (26.9%) and TikTok (13.1%) .
Base: 766,921 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
678,675 stores
525,006 stores
256,573 stores
191,064 stores
124,511 stores
98,179 stores
34,595 stores
32,799 stores
9,410 stores
3,908 stores
Visual Distribution
678,675 stores
525,006 stores
256,573 stores
191,064 stores
124,511 stores
98,179 stores
34,595 stores
32,799 stores
9,410 stores
3,908 stores