Google Pay Stores: E-commerce Sites Accepting Google Pay
Explore 1.0m verified e-commerce stores accepting Google Pay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.1m domains. 1.0m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.0m verified active stores out of 1.1m detected · 95.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.6% of stores with physical delivery (991,076 stores) , followed by WooCommerce (0.3%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
991,076 stores
2,824 stores
2,371 stores
2,066 stores
1,410 stores
1,192 stores
673 stores
658 stores
543 stores
473 stores
Visual Distribution
991,076 stores
2,824 stores
2,371 stores
2,066 stores
1,410 stores
1,192 stores
673 stores
658 stores
543 stores
473 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 991076 | 98.63% |
| WooCommerce | 2824 | 0.28% |
| Custom | 2371 | 0.24% |
| plentymarkets | 2066 | 0.21% |
| Shopify, Shopoe | 1410 | 0.14% |
| Shopoe, Shopify | 1192 | 0.12% |
| Shopify, Opus Cart | 673 | 0.07% |
| Opus Cart, Shopify | 658 | 0.07% |
| PrestaShop | 543 | 0.05% |
| Shopify, Anifit | 473 | 0.05% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 98.5% share of all Google Pay e-commerce stores (1,031,576) , with WooCommerce at 0.4% and Custom at 0.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,031,576 stores
4,490 stores
2,371 stores
2,118 stores
1,469 stores
1,249 stores
685 stores
677 stores
563 stores
491 stores
Visual Distribution
1,031,576 stores
4,490 stores
2,371 stores
2,118 stores
1,469 stores
1,249 stores
685 stores
677 stores
563 stores
491 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1031576 | 98.50% |
| WooCommerce | 4490 | 0.43% |
| Custom | 2371 | 0.23% |
| plentymarkets | 2118 | 0.20% |
| Shopify, Shopoe | 1469 | 0.14% |
| Shopoe, Shopify | 1249 | 0.12% |
| Shopify, Opus Cart | 685 | 0.07% |
| Opus Cart, Shopify | 677 | 0.06% |
| PrestaShop | 563 | 0.05% |
| Shopify, Anifit | 491 | 0.05% |
Categories Distribution
Clothing & Accessories stores with 23.4% of all stores (202,196 stores) , followed by Health & Beauty (19.2%) and Sporting Goods & Outdoor Gear (10.1%) .
Base: 864,309 AI-verified stores with physical delivery and detected product categories (85.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
202,196 stores
165,753 stores
87,374 stores
76,763 stores
57,345 stores
50,434 stores
46,530 stores
42,823 stores
36,327 stores
19,654 stores
Visual Distribution
202,196 stores
165,753 stores
87,374 stores
76,763 stores
57,345 stores
50,434 stores
46,530 stores
42,823 stores
36,327 stores
19,654 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 202196 | 23.39% |
| Health & Beauty | 165753 | 19.18% |
| Sporting Goods & Outdoor Gear | 87374 | 10.11% |
| Food & Beverages | 76763 | 8.88% |
| Toys & Games | 57345 | 6.63% |
| Arts & Entertainment | 50434 | 5.84% |
| Jewelry & Watches | 46530 | 5.38% |
| Home & Garden | 42823 | 4.95% |
| Gifts & Special Occasions | 36327 | 4.20% |
| Electronics & Technology | 19654 | 2.27% |
Shipping Carriers Distribution
DHL stores with 21.9% among AI-verified physical stores (10,089 stores) , followed by UPS (19.7%) and USPS (16.2%) .
Base: 31,770 AI-verified physical stores with detectable shipping carriers (3.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10,089 stores
9,112 stores
7,469 stores
5,246 stores
3,236 stores
2,728 stores
1,824 stores
1,752 stores
1,181 stores
922 stores
Visual Distribution
10,089 stores
9,112 stores
7,469 stores
5,246 stores
3,236 stores
2,728 stores
1,824 stores
1,752 stores
1,181 stores
922 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 10089 | 21.85% |
| UPS | 9112 | 19.74% |
| USPS | 7469 | 16.18% |
| FedEx | 5246 | 11.36% |
| Royal Mail | 3236 | 7.01% |
| DPD | 2728 | 5.91% |
| GLS | 1824 | 3.95% |
| Australia Post | 1752 | 3.79% |
| Canada Post | 1181 | 2.56% |
| Hermes | 922 | 2.00% |
Store Launch Timeline
Over the past 12 months, 203,170 new stores were launched in Google Pay , with the highest activity in 2026-05 (24,331 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24,331 stores launched
21,770 stores launched
21,640 stores launched
17,043 stores launched
17,959 stores launched
14,770 stores launched
14,124 stores launched
15,379 stores launched
16,129 stores launched
16,714 stores launched
16,456 stores launched
6,855 stores launched
Monthly Trend
12.0% of last 12 months
10.7% of last 12 months
10.7% of last 12 months
8.4% of last 12 months
8.8% of last 12 months
7.3% of last 12 months
7.0% of last 12 months
7.6% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
8.1% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 24331 | 11.98% |
| 2026-04 | 21770 | 10.72% |
| 2026-03 | 21640 | 10.65% |
| 2026-02 | 17043 | 8.39% |
| 2026-01 | 17959 | 8.84% |
| 2025-12 | 14770 | 7.27% |
| 2025-11 | 14124 | 6.95% |
| 2025-10 | 15379 | 7.57% |
| 2025-09 | 16129 | 7.94% |
| 2025-08 | 16714 | 8.23% |
| 2025-07 | 16456 | 8.10% |
| 2025-06 | 6855 | 3.37% |
Active Stores by Launch Year
Currently, 1,001,584 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (104,540 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
104,540 active stores
179,858 active stores
130,488 active stores
96,534 active stores
76,182 active stores
77,295 active stores
71,645 active stores
42,023 active stores
40,303 active stores
29,439 active stores
15,804 active stores
14,378 active stores
15,374 active stores
19,826 active stores
10,600 active stores
Distribution by Launch Year
10.4% of tracked active stores
18.0% of tracked active stores
13.0% of tracked active stores
9.6% of tracked active stores
7.6% of tracked active stores
7.7% of tracked active stores
7.2% of tracked active stores
4.2% of tracked active stores
4.0% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 104540 | 10.44% |
| 2025 | 179858 | 17.96% |
| 2024 | 130488 | 13.03% |
| 2023 | 96534 | 9.64% |
| 2022 | 76182 | 7.61% |
| 2021 | 77295 | 7.72% |
| 2020 | 71645 | 7.15% |
| 2019 | 42023 | 4.20% |
| 2018 | 40303 | 4.02% |
| 2017 | 29439 | 2.94% |
| 2016 | 15804 | 1.58% |
| 2015 | 14378 | 1.44% |
| 2014 | 15374 | 1.53% |
| 2013 | 19826 | 1.98% |
| 2012 | 10600 | 1.06% |
Geographic Distribution
United States stores with 49.2% (461,827 AI-verified stores) , followed by United Kingdom (11.3%) and Australia (6.9%) .
Base: 938,648 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
461,827 AI-verified stores
106,503 AI-verified stores
64,397 AI-verified stores
58,335 AI-verified stores
56,861 AI-verified stores
28,397 AI-verified stores
24,634 AI-verified stores
23,610 AI-verified stores
18,966 AI-verified stores
13,684 AI-verified stores
Visual Distribution
461,827 AI-verified stores
106,503 AI-verified stores
64,397 AI-verified stores
58,335 AI-verified stores
56,861 AI-verified stores
28,397 AI-verified stores
24,634 AI-verified stores
23,610 AI-verified stores
18,966 AI-verified stores
13,684 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 461827 | 49.20% |
| United Kingdom | 106503 | 11.35% |
| Australia | 64397 | 6.86% |
| Canada | 58335 | 6.21% |
| Germany | 56861 | 6.06% |
| Italy | 28397 | 3.03% |
| Netherlands | 24634 | 2.62% |
| Spain | 23610 | 2.52% |
| Japan | 18966 | 2.02% |
| Hong Kong | 13684 | 1.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom
Shopify - Pets & Pet Supplies
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 183.3k | 17.45% |
| Phones | 195.0k | 18.56% |
| Ecommerce platform | 1.1m | 100.00% |
| Couriers | 31.8k | 3.03% |
| Payment Providers | 35.6k | 3.39% |
| Categories | 896.7k | 85.38% |
| Social Media | 689.9k | 65.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Pay e-commerce landscape:
Analyze 1.0m verified e-commerce stores on Google Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Pay e-commerce intelligence?
-
We track 1.0m verified Google Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.6% among stores with at least one detectable social profile (611,021 stores) , followed by Facebook (27.0%) and TikTok (13.0%) .
Base: 689,855 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
611,021 stores
475,474 stores
228,734 stores
173,204 stores
114,133 stores
85,878 stores
32,833 stores
30,393 stores
8,591 stores
3,538 stores
Visual Distribution
611,021 stores
475,474 stores
228,734 stores
173,204 stores
114,133 stores
85,878 stores
32,833 stores
30,393 stores
8,591 stores
3,538 stores