Google Pay Payment Provider Usage Database
Explore 1.2m e-commerce stores accepting Google Pay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.1% of stores with physical delivery (1,146,748 stores) , followed by Custom (0.4%) and WooCommerce (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,146,748 stores
4,385 stores
3,038 stores
996 stores
410 stores
300 stores
245 stores
105 stores
90 stores
74 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1146748 | 99.15% |
| Custom | 4385 | 0.38% |
| WooCommerce | 3038 | 0.26% |
| Zoorix, Shopify | 996 | 0.09% |
| plentymarkets, plentyShop LTS | 410 | 0.04% |
| plentyShop LTS, plentymarkets | 300 | 0.03% |
| PrestaShop | 245 | 0.02% |
| Gambio | 105 | 0.01% |
| OpenCart | 90 | 0.01% |
| UpsellPlus, Shopify | 74 | 0.01% |
| TargetBay, Shopify | 62 | 0.01% |
| Salesforce Commerce Cloud | 52 | 0.00% |
| BinderPOS, Shopify | 46 | 0.00% |
| Magento | 45 | 0.00% |
| BigCommerce, Shopify | 31 | 0.00% |
All Stores Distribution
Shopify holds 99.1% share of all Google Pay e-commerce stores (1,404,576) , with Custom at 0.3% and WooCommerce at 0.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,404,576 stores
4,385 stores
4,673 stores
1,200 stores
515 stores
441 stores
263 stores
239 stores
97 stores
77 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1404576 | 99.14% |
| Custom | 4385 | 0.31% |
| WooCommerce | 4673 | 0.33% |
| Zoorix, Shopify | 1200 | 0.08% |
| plentymarkets, plentyShop LTS | 515 | 0.04% |
| plentyShop LTS, plentymarkets | 441 | 0.03% |
| PrestaShop | 263 | 0.02% |
| Gambio | 239 | 0.02% |
| OpenCart | 97 | 0.01% |
| UpsellPlus, Shopify | 77 | 0.01% |
| TargetBay, Shopify | 67 | 0.00% |
| Salesforce Commerce Cloud | 55 | 0.00% |
| BinderPOS, Shopify | 51 | 0.00% |
| Magento | 52 | 0.00% |
| BigCommerce, Shopify | 36 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.6% of all stores (306,235 stores) , followed by Health & Beauty (16.4%) and Jewelry & Watches (8.2%) .
Top 10 Categories
306,235 stores
149,265 stores
74,822 stores
68,972 stores
46,799 stores
44,186 stores
34,316 stores
33,861 stores
30,160 stores
28,487 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 306235 | 33.60% |
| Health & Beauty | 149265 | 16.38% |
| Jewelry & Watches | 74822 | 8.21% |
| Food & Beverages | 68972 | 7.57% |
| Home & Garden | 46799 | 5.13% |
| Arts & Entertainment | 44186 | 4.85% |
| Electronics & Technology | 34316 | 3.77% |
| Gifts & Special Occasions | 33861 | 3.72% |
| Sporting Goods & Outdoor Gear | 30160 | 3.31% |
| Furniture & Home Decor | 28487 | 3.13% |
| Pets & Pet Supplies | 27932 | 3.06% |
| Vehicles & Parts | 22219 | 2.44% |
| Toys & Games | 18378 | 2.02% |
| Baby & Toddler | 14474 | 1.59% |
| Collectibles & Hobbies | 11280 | 1.24% |
Shipping Carriers Distribution
USPS leads with 21.6% among AI-verified physical stores (66,231 stores) , followed by UPS (19.4%) and DHL (17.4%) .
Base: 203,165 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
66,231 stores
59,431 stores
53,310 stores
33,798 stores
21,692 stores
15,827 stores
15,475 stores
9,470 stores
8,937 stores
5,245 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 66231 | 21.62% |
| UPS | 59431 | 19.40% |
| DHL | 53310 | 17.41% |
| FedEx | 33798 | 11.03% |
| Royal Mail | 21692 | 7.08% |
| DPD | 15827 | 5.17% |
| Australia Post | 15475 | 5.05% |
| GLS | 9470 | 3.09% |
| Canada Post | 8937 | 2.92% |
| Hermes | 5245 | 1.71% |
| PostNL | 4844 | 1.58% |
| Deutsche Post | 3974 | 1.30% |
| TNT | 3027 | 0.99% |
| Evri | 2535 | 0.83% |
| Correos | 2493 | 0.81% |
Store Launch Timeline
Over the past 12 months, 334,063 new stores were launched in Google Pay , with the highest activity in 2025-10 (31,834 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
31,834 stores launched
37,071 stores launched
39,878 stores launched
38,609 stores launched
30,900 stores launched
31,921 stores launched
27,247 stores launched
26,305 stores launched
22,233 stores launched
22,345 stores launched
16,826 stores launched
8,894 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 31834 | 9.53% |
| 2025-09 | 37071 | 11.10% |
| 2025-08 | 39878 | 11.94% |
| 2025-07 | 38609 | 11.56% |
| 2025-06 | 30900 | 9.25% |
| 2025-05 | 31921 | 9.56% |
| 2025-04 | 27247 | 8.16% |
| 2025-03 | 26305 | 7.87% |
| 2025-02 | 22233 | 6.66% |
| 2025-01 | 22345 | 6.69% |
| 2024-12 | 16826 | 5.04% |
| 2024-11 | 8894 | 2.66% |
Active Stores by Launch Year
Currently, 1,150,226 active stores in Google Pay are tracked in our database , with the most stores launched in 2025 (309,161 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
309,161 active stores
168,587 active stores
118,159 active stores
88,025 active stores
91,513 active stores
83,134 active stores
46,850 active stores
45,444 active stores
31,301 active stores
17,548 active stores
15,692 active stores
17,055 active stores
22,899 active stores
11,615 active stores
14,273 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 309161 | 26.88% |
| 2024 | 168587 | 14.66% |
| 2023 | 118159 | 10.27% |
| 2022 | 88025 | 7.65% |
| 2021 | 91513 | 7.96% |
| 2020 | 83134 | 7.23% |
| 2019 | 46850 | 4.07% |
| 2018 | 45444 | 3.95% |
| 2017 | 31301 | 2.72% |
| 2016 | 17548 | 1.53% |
| 2015 | 15692 | 1.36% |
| 2014 | 17055 | 1.48% |
| 2013 | 22899 | 1.99% |
| 2012 | 11615 | 1.01% |
| 2011 | 14273 | 1.24% |
| 2010 | 9603 | 0.83% |
| 2009 | 8295 | 0.72% |
| 2008 | 6790 | 0.59% |
| 2007 | 6060 | 0.53% |
| 2006 | 4529 | 0.39% |
| 2005 | 4250 | 0.37% |
| 2004 | 6390 | 0.56% |
| 2003 | 4548 | 0.40% |
| 2002 | 3887 | 0.34% |
| 2001 | 4821 | 0.42% |
| 2000 | 3288 | 0.29% |
| 1999 | 2707 | 0.24% |
| 1998 | 1866 | 0.16% |
| 1997 | 1007 | 0.09% |
| 1996 | 741 | 0.06% |
| 1995 | 188 | 0.02% |
Geographic Distribution
United States leads with 50.7% (553,317 AI-verified stores) , followed by United Kingdom (11.6%) and Australia (6.9%) .
Base: 1,091,911 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
553,317 AI-verified stores
127,032 AI-verified stores
75,847 AI-verified stores
68,640 AI-verified stores
51,752 AI-verified stores
32,493 AI-verified stores
29,926 AI-verified stores
27,981 AI-verified stores
19,421 AI-verified stores
14,060 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 553317 | 50.67% |
| United Kingdom | 127032 | 11.63% |
| Australia | 75847 | 6.95% |
| Canada | 68640 | 6.29% |
| Germany | 51752 | 4.74% |
| Italy | 32493 | 2.98% |
| Netherlands | 29926 | 2.74% |
| Spain | 27981 | 2.56% |
| Japan | 19421 | 1.78% |
| Hong Kong | 14060 | 1.29% |
| New Zealand | 13154 | 1.20% |
| France | 12531 | 1.15% |
| Sweden | 12254 | 1.12% |
| Switzerland | 9793 | 0.90% |
| Mexico | 8824 | 0.81% |
| Belgium | 8191 | 0.75% |
| Ireland | 7134 | 0.65% |
| Poland | 6665 | 0.61% |
| Portugal | 6486 | 0.59% |
| Denmark | 6410 | 0.59% |
Featured Stores
Discover the strongest performers and newest entrants in Google Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify
Shopify — Clothing & Accessories
Shopify — Health & Beauty
Shopify — Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 622.1k | 43.90% |
| Phones | 127.1k | 8.97% |
| Ecommerce platform | 1.4m | 99.99% |
| Couriers | 203.2k | 14.34% |
| Payment Providers | 194.3k | 13.71% |
| Categories | 998.0k | 70.42% |
| Social Media | 860.0k | 60.68% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Google Pay E-commerce Database to:
Gain actionable insights into 1.2m physical stores in Google Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Pay E-commerce Database?
-
Our database covers over 1.2m Google Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.8% among stores with at least one detectable social profile (670,595 stores) , followed by Facebook (26.1%) and TikTok (13.5%) .
Base: 859,983 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
670,595 stores
502,234 stores
260,525 stores
170,538 stores
136,892 stores
96,773 stores
50,361 stores
25,819 stores
8,552 stores
3,602 stores
Visual Distribution