Google Pay Payment Provider Usage Database
Explore 1.4m e-commerce stores accepting Google Pay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 99.3% of stores with physical delivery (1,401,517 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,401,517 stores
3,151 stores
2,442 stores
1,027 stores
981 stores
565 stores
565 stores
450 stores
195 stores
144 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1401517 | 99.31% |
| WooCommerce | 3151 | 0.22% |
| Custom | 2442 | 0.17% |
| plentymarkets, plentyShop LTS | 1027 | 0.07% |
| plentyShop LTS, plentymarkets | 981 | 0.07% |
| Zoorix, Shopify | 565 | 0.04% |
| Shopify, Zoorix | 565 | 0.04% |
| PrestaShop | 450 | 0.03% |
| OpenCart | 195 | 0.01% |
| Gambio | 144 | 0.01% |
| Magento | 51 | 0.00% |
| Salesforce Commerce Cloud | 45 | 0.00% |
| Shopify, TargetBay | 36 | 0.00% |
| OpenCart, Shopify | 31 | 0.00% |
| Shopify, UpsellPlus | 30 | 0.00% |
All Stores Distribution
Shopify holds 99.2% share of all Google Pay e-commerce stores (1,423,890) , with WooCommerce at 0.3% and Custom at 0.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,423,890 stores
4,838 stores
2,442 stores
1,034 stores
995 stores
570 stores
569 stores
462 stores
196 stores
149 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1423890 | 99.20% |
| WooCommerce | 4838 | 0.34% |
| Custom | 2442 | 0.17% |
| plentymarkets, plentyShop LTS | 1034 | 0.07% |
| plentyShop LTS, plentymarkets | 995 | 0.07% |
| Zoorix, Shopify | 570 | 0.04% |
| Shopify, Zoorix | 569 | 0.04% |
| PrestaShop | 462 | 0.03% |
| OpenCart | 196 | 0.01% |
| Gambio | 149 | 0.01% |
| Magento | 81 | 0.01% |
| Salesforce Commerce Cloud | 49 | 0.00% |
| Shopify, TargetBay | 36 | 0.00% |
| OpenCart, Shopify | 31 | 0.00% |
| Shopify, UpsellPlus | 30 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.4% of all stores (325,980 stores) , followed by Health & Beauty (17.3%) and Jewelry & Watches (7.8%) .
Top 10 Categories
325,980 stores
168,527 stores
76,470 stores
74,186 stores
47,825 stores
47,004 stores
38,662 stores
35,055 stores
31,530 stores
30,630 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 325980 | 33.40% |
| Health & Beauty | 168527 | 17.27% |
| Jewelry & Watches | 76470 | 7.83% |
| Food & Beverages | 74186 | 7.60% |
| Home & Garden | 47825 | 4.90% |
| Arts & Entertainment | 47004 | 4.82% |
| Electronics & Technology | 38662 | 3.96% |
| Gifts & Special Occasions | 35055 | 3.59% |
| Sporting Goods & Outdoor Gear | 31530 | 3.23% |
| Pets & Pet Supplies | 30630 | 3.14% |
| Furniture & Home Decor | 30130 | 3.09% |
| Vehicles & Parts | 22369 | 2.29% |
| Toys & Games | 19585 | 2.01% |
| Baby & Toddler | 14429 | 1.48% |
| Books & Media | 13671 | 1.40% |
Shipping Carriers Distribution
USPS leads with 21.1% among AI-verified physical stores (71,254 stores) , followed by UPS (19.3%) and DHL (18.0%) .
Base: 212,840 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
71,254 stores
65,241 stores
60,778 stores
37,325 stores
23,355 stores
18,278 stores
16,444 stores
10,818 stores
9,314 stores
6,178 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 71254 | 21.07% |
| UPS | 65241 | 19.30% |
| DHL | 60778 | 17.98% |
| FedEx | 37325 | 11.04% |
| Royal Mail | 23355 | 6.91% |
| DPD | 18278 | 5.41% |
| Australia Post | 16444 | 4.86% |
| GLS | 10818 | 3.20% |
| Canada Post | 9314 | 2.75% |
| Hermes | 6178 | 1.83% |
| PostNL | 5327 | 1.58% |
| Deutsche Post | 5023 | 1.49% |
| TNT | 3253 | 0.96% |
| Correos | 2769 | 0.82% |
| Evri | 2764 | 0.82% |
Store Launch Timeline
Over the past 12 months, 430,501 new stores were launched in Google Pay , with the highest activity in 2025-12 (29,693 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
29,693 stores launched
30,186 stores launched
36,345 stores launched
40,658 stores launched
43,493 stores launched
46,449 stores launched
37,314 stores launched
42,860 stores launched
38,982 stores launched
40,978 stores launched
31,164 stores launched
12,379 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 29693 | 6.90% |
| 2025-11 | 30186 | 7.01% |
| 2025-10 | 36345 | 8.44% |
| 2025-09 | 40658 | 9.44% |
| 2025-08 | 43493 | 10.10% |
| 2025-07 | 46449 | 10.79% |
| 2025-06 | 37314 | 8.67% |
| 2025-05 | 42860 | 9.96% |
| 2025-04 | 38982 | 9.06% |
| 2025-03 | 40978 | 9.52% |
| 2025-02 | 31164 | 7.24% |
| 2025-01 | 12379 | 2.88% |
Active Stores by Launch Year
Currently, 1,403,033 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (174 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
174 active stores
445,322 active stores
195,491 active stores
135,625 active stores
101,542 active stores
103,128 active stores
92,901 active stores
52,918 active stores
51,406 active stores
35,556 active stores
19,463 active stores
17,388 active stores
19,192 active stores
25,919 active stores
13,004 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 174 | 0.01% |
| 2025 | 445322 | 31.74% |
| 2024 | 195491 | 13.93% |
| 2023 | 135625 | 9.67% |
| 2022 | 101542 | 7.24% |
| 2021 | 103128 | 7.35% |
| 2020 | 92901 | 6.62% |
| 2019 | 52918 | 3.77% |
| 2018 | 51406 | 3.66% |
| 2017 | 35556 | 2.53% |
| 2016 | 19463 | 1.39% |
| 2015 | 17388 | 1.24% |
| 2014 | 19192 | 1.37% |
| 2013 | 25919 | 1.85% |
| 2012 | 13004 | 0.93% |
| 2011 | 16112 | 1.15% |
| 2010 | 10871 | 0.77% |
| 2009 | 9399 | 0.67% |
| 2008 | 7592 | 0.54% |
| 2007 | 6874 | 0.49% |
| 2006 | 5150 | 0.37% |
| 2005 | 4798 | 0.34% |
| 2004 | 7263 | 0.52% |
| 2003 | 5189 | 0.37% |
| 2002 | 4392 | 0.31% |
| 2001 | 5457 | 0.39% |
| 2000 | 3684 | 0.26% |
| 1999 | 3075 | 0.22% |
| 1998 | 2038 | 0.15% |
| 1997 | 1093 | 0.08% |
| 1996 | 819 | 0.06% |
| 1995 | 198 | 0.01% |
Geographic Distribution
United States leads with 49.7% (654,694 AI-verified stores) , followed by United Kingdom (11.6%) and Australia (6.7%) .
Base: 1,316,827 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
654,694 AI-verified stores
153,321 AI-verified stores
88,283 AI-verified stores
81,225 AI-verified stores
75,262 AI-verified stores
39,534 AI-verified stores
35,937 AI-verified stores
35,139 AI-verified stores
21,662 AI-verified stores
17,687 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 654694 | 49.72% |
| United Kingdom | 153321 | 11.64% |
| Australia | 88283 | 6.70% |
| Canada | 81225 | 6.17% |
| Germany | 75262 | 5.72% |
| Italy | 39534 | 3.00% |
| Netherlands | 35937 | 2.73% |
| Spain | 35139 | 2.67% |
| Japan | 21662 | 1.65% |
| Hong Kong | 17687 | 1.34% |
| Sweden | 15554 | 1.18% |
| France | 15379 | 1.17% |
| New Zealand | 15161 | 1.15% |
| Switzerland | 13155 | 1.00% |
| Mexico | 10493 | 0.80% |
| Belgium | 10106 | 0.77% |
| Poland | 9946 | 0.76% |
| Ireland | 8352 | 0.63% |
| Portugal | 8206 | 0.62% |
| Denmark | 7731 | 0.59% |
Featured Stores
Discover the strongest performers and newest entrants in Google Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 656.7k | 45.73% |
| Phones | 126.0k | 8.78% |
| Ecommerce platform | 1.4m | 100.00% |
| Couriers | 212.8k | 14.82% |
| Payment Providers | 204.5k | 14.24% |
| Categories | 1.0m | 70.55% |
| Social Media | 862.1k | 60.04% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Maximize Your ROI
Use our detailed Google Pay E-commerce Database to:
Gain actionable insights into 1.4m physical stores in Google Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Pay E-commerce Database?
-
Our database covers over 1.4m Google Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.5% among stores with at least one detectable social profile (777,003 stores) , followed by Facebook (26.3%) and TikTok (13.9%) .
Base: 862,110 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
777,003 stores
576,541 stores
305,119 stores
201,048 stores
137,364 stores
110,685 stores
34,894 stores
33,788 stores
10,487 stores
4,283 stores
Visual Distribution