Google Pay Payment Provider Usage Database
Explore 1.1m verified e-commerce stores accepting Google Pay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.2m domains. 1.1m verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.1m verified active stores out of 1.2m detected · 95.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 98.7% of stores with physical delivery (1,129,866 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,129,866 stores
2,751 stores
2,500 stores
2,074 stores
1,631 stores
1,435 stores
809 stores
763 stores
546 stores
540 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1129866 | 98.70% |
| WooCommerce | 2751 | 0.24% |
| Custom | 2500 | 0.22% |
| plentymarkets | 2074 | 0.18% |
| Shopify, Shopoe | 1631 | 0.14% |
| Shopoe, Shopify | 1435 | 0.13% |
| Shopify, Opus Cart | 809 | 0.07% |
| Opus Cart, Shopify | 763 | 0.07% |
| Anifit, Shopify | 546 | 0.05% |
| PrestaShop | 540 | 0.05% |
| Shopify, Anifit | 534 | 0.05% |
| Shopify, Instasell | 439 | 0.04% |
| Instasell, Shopify | 421 | 0.04% |
| OpenCart | 244 | 0.02% |
| Shopify, Onlter | 162 | 0.01% |
All Stores Distribution
Shopify holds 98.6% share of all Google Pay e-commerce stores (1,176,929) , with WooCommerce at 0.4% and Custom at 0.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,176,929 stores
4,497 stores
2,500 stores
2,127 stores
1,701 stores
1,519 stores
828 stores
784 stores
569 stores
559 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1176929 | 98.58% |
| WooCommerce | 4497 | 0.38% |
| Custom | 2500 | 0.21% |
| plentymarkets | 2127 | 0.18% |
| Shopify, Shopoe | 1701 | 0.14% |
| Shopoe, Shopify | 1519 | 0.13% |
| Shopify, Opus Cart | 828 | 0.07% |
| Opus Cart, Shopify | 784 | 0.07% |
| Anifit, Shopify | 569 | 0.05% |
| PrestaShop | 559 | 0.05% |
| Shopify, Anifit | 548 | 0.05% |
| Shopify, Instasell | 466 | 0.04% |
| Instasell, Shopify | 439 | 0.04% |
| OpenCart | 245 | 0.02% |
| Shopify, Onlter | 164 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 23.7% of all stores (232,162 stores) , followed by Health & Beauty (19.4%) and Sporting Goods & Outdoor Gear (9.9%) .
Base: 981,479 AI-verified stores with physical delivery and detected product categories (85.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
232,162 stores
189,948 stores
97,174 stores
85,124 stores
68,353 stores
56,528 stores
53,018 stores
47,660 stores
41,540 stores
22,779 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 232162 | 23.65% |
| Health & Beauty | 189948 | 19.35% |
| Sporting Goods & Outdoor Gear | 97174 | 9.90% |
| Food & Beverages | 85124 | 8.67% |
| Toys & Games | 68353 | 6.96% |
| Arts & Entertainment | 56528 | 5.76% |
| Jewelry & Watches | 53018 | 5.40% |
| Home & Garden | 47660 | 4.86% |
| Gifts & Special Occasions | 41540 | 4.23% |
| Electronics & Technology | 22779 | 2.32% |
| Vehicles & Parts | 20715 | 2.11% |
| Furniture & Home Decor | 20056 | 2.04% |
| Pets & Pet Supplies | 16827 | 1.71% |
| Tools & Hardware | 16449 | 1.68% |
| Business & Industrial | 13146 | 1.34% |
Shipping Carriers Distribution
DHL leads with 20.8% among AI-verified physical stores (14,562 stores) , followed by UPS (19.3%) and USPS (17.7%) .
Base: 47,327 AI-verified physical stores with detectable shipping carriers (4.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
14,562 stores
13,508 stores
12,367 stores
7,863 stores
5,094 stores
4,009 stores
2,852 stores
2,658 stores
1,757 stores
1,238 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 14562 | 20.82% |
| UPS | 13508 | 19.31% |
| USPS | 12367 | 17.68% |
| FedEx | 7863 | 11.24% |
| Royal Mail | 5094 | 7.28% |
| DPD | 4009 | 5.73% |
| Australia Post | 2852 | 4.08% |
| GLS | 2658 | 3.80% |
| Canada Post | 1757 | 2.51% |
| Hermes | 1238 | 1.77% |
| PostNL | 1095 | 1.57% |
| Deutsche Post | 944 | 1.35% |
| TNT | 699 | 1.00% |
| Speedy | 679 | 0.97% |
| Correos | 613 | 0.88% |
Store Launch Timeline
Over the past 12 months, 257,861 new stores were launched in Google Pay , with the highest activity in 2026-03 (30,115 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
30,115 stores launched
24,028 stores launched
27,047 stores launched
22,294 stores launched
20,266 stores launched
21,331 stores launched
21,334 stores launched
21,669 stores launched
20,959 stores launched
18,221 stores launched
20,216 stores launched
10,381 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 30115 | 11.68% |
| 2026-02 | 24028 | 9.32% |
| 2026-01 | 27047 | 10.49% |
| 2025-12 | 22294 | 8.65% |
| 2025-11 | 20266 | 7.86% |
| 2025-10 | 21331 | 8.27% |
| 2025-09 | 21334 | 8.27% |
| 2025-08 | 21669 | 8.40% |
| 2025-07 | 20959 | 8.13% |
| 2025-06 | 18221 | 7.07% |
| 2025-05 | 20216 | 7.84% |
| 2025-04 | 10381 | 4.03% |
Active Stores by Launch Year
Currently, 1,141,268 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (81,351 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
81,351 active stores
236,201 active stores
154,734 active stores
113,454 active stores
87,557 active stores
88,689 active stores
82,348 active stores
47,729 active stores
45,846 active stores
32,903 active stores
17,673 active stores
15,986 active stores
17,262 active stores
22,424 active stores
11,958 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 81351 | 7.13% |
| 2025 | 236201 | 20.70% |
| 2024 | 154734 | 13.56% |
| 2023 | 113454 | 9.94% |
| 2022 | 87557 | 7.67% |
| 2021 | 88689 | 7.77% |
| 2020 | 82348 | 7.22% |
| 2019 | 47729 | 4.18% |
| 2018 | 45846 | 4.02% |
| 2017 | 32903 | 2.88% |
| 2016 | 17673 | 1.55% |
| 2015 | 15986 | 1.40% |
| 2014 | 17262 | 1.51% |
| 2013 | 22424 | 1.96% |
| 2012 | 11958 | 1.05% |
| 2011 | 13776 | 1.21% |
| 2010 | 9800 | 0.86% |
| 2009 | 8714 | 0.76% |
| 2008 | 6924 | 0.61% |
| 2007 | 6177 | 0.54% |
| 2006 | 4704 | 0.41% |
| 2005 | 4436 | 0.39% |
| 2004 | 6390 | 0.56% |
| 2003 | 4734 | 0.41% |
| 2002 | 4023 | 0.35% |
| 2001 | 4919 | 0.43% |
| 2000 | 3539 | 0.31% |
| 1999 | 2943 | 0.26% |
| 1998 | 1998 | 0.18% |
| 1997 | 1073 | 0.09% |
| 1996 | 799 | 0.07% |
| 1995 | 204 | 0.02% |
Geographic Distribution
United States leads with 49.5% (528,913 AI-verified stores) , followed by United Kingdom (11.4%) and Australia (6.8%) .
Base: 1,067,541 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
528,913 AI-verified stores
121,833 AI-verified stores
72,435 AI-verified stores
65,818 AI-verified stores
63,604 AI-verified stores
31,936 AI-verified stores
28,093 AI-verified stores
26,296 AI-verified stores
20,448 AI-verified stores
16,175 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 528913 | 49.54% |
| United Kingdom | 121833 | 11.41% |
| Australia | 72435 | 6.79% |
| Canada | 65818 | 6.17% |
| Germany | 63604 | 5.96% |
| Italy | 31936 | 2.99% |
| Netherlands | 28093 | 2.63% |
| Spain | 26296 | 2.46% |
| Japan | 20448 | 1.92% |
| Hong Kong | 16175 | 1.52% |
| France | 13529 | 1.27% |
| New Zealand | 13002 | 1.22% |
| Sweden | 11944 | 1.12% |
| Switzerland | 10662 | 1.00% |
| Mexico | 8235 | 0.77% |
| Belgium | 7711 | 0.72% |
| Ireland | 6927 | 0.65% |
| Poland | 6913 | 0.65% |
| Austria | 6586 | 0.62% |
| Denmark | 6481 | 0.61% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Home & Garden
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 244.6k | 20.43% |
| Phones | 120.7k | 10.08% |
| Ecommerce platform | 1.2m | 100.00% |
| Couriers | 47.3k | 3.95% |
| Payment Providers | 49.5k | 4.13% |
| Categories | 1.0m | 85.03% |
| Social Media | 771.0k | 64.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Pay e-commerce landscape:
Analyze 1.1m verified e-commerce stores on Google Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Pay e-commerce intelligence?
-
We track 1.1m verified Google Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.7% among stores with at least one detectable social profile (681,476 stores) , followed by Facebook (26.9%) and TikTok (13.1%) .
Base: 770,989 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
681,476 stores
527,106 stores
256,690 stores
191,102 stores
125,125 stores
101,202 stores
33,966 stores
32,296 stores
9,334 stores
4,101 stores
Visual Distribution