Online Stores Using Google Pay
Explore 366.9k verified e-commerce stores with Google Pay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 430.8k domains. 366.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
366.9k verified active stores out of 430.8k detected · 85.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 46.1% of stores with physical delivery (169,251 stores) , followed by Custom (20.0%) and WooCommerce (18.6%) .
Base: 366,933 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
169,251 stores
73,228 stores
68,150 stores
6,057 stores
5,357 stores
4,774 stores
3,946 stores
3,595 stores
3,579 stores
3,421 stores
Visual Distribution
169,251 stores
73,228 stores
68,150 stores
6,057 stores
5,357 stores
4,774 stores
3,946 stores
3,595 stores
3,579 stores
3,421 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 169251 | 46.13% |
| Custom | 73228 | 19.96% |
| WooCommerce | 68150 | 18.57% |
| PrestaShop | 6057 | 1.65% |
| Wix eCommerce | 5357 | 1.46% |
| Shoper | 4774 | 1.30% |
| Shoptet | 3946 | 1.08% |
| Shopware | 3595 | 0.98% |
| IdoSell Shop | 3579 | 0.98% |
| OpenCart | 3421 | 0.93% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 42.3% share of detected Google Pay e-commerce signals (182,036) , with Custom at 17.3% and WooCommerce at 21.1% (October 2026) .
Base: 430,790 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
182,036 websites
74,527 websites
90,779 websites
6,677 websites
9,728 websites
4,907 websites
4,067 websites
3,798 websites
3,668 websites
3,675 websites
Visual Distribution
182,036 websites
74,527 websites
90,779 websites
6,677 websites
9,728 websites
4,907 websites
4,067 websites
3,798 websites
3,668 websites
3,675 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 182036 | 42.26% |
| Custom | 74527 | 17.30% |
| WooCommerce | 90779 | 21.07% |
| PrestaShop | 6677 | 1.55% |
| Wix eCommerce | 9728 | 2.26% |
| Shoper | 4907 | 1.14% |
| Shoptet | 4067 | 0.94% |
| Shopware | 3798 | 0.88% |
| IdoSell Shop | 3668 | 0.85% |
| OpenCart | 3675 | 0.85% |
Categories Distribution
Clothing & Accessories stores with 19.1% of all stores (70,042 stores) , followed by Health & Beauty (12.9%) and Sporting Goods & Outdoor Gear (8.5%) .
Base: 366,933 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
70,042 stores
47,508 stores
31,271 stores
28,214 stores
23,684 stores
23,480 stores
14,626 stores
14,186 stores
13,719 stores
13,515 stores
Visual Distribution
70,042 stores
47,508 stores
31,271 stores
28,214 stores
23,684 stores
23,480 stores
14,626 stores
14,186 stores
13,719 stores
13,515 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 70042 | 19.09% |
| Health & Beauty | 47508 | 12.95% |
| Sporting Goods & Outdoor Gear | 31271 | 8.52% |
| Food & Beverages | 28214 | 7.69% |
| Toys & Games | 23684 | 6.45% |
| Home & Garden | 23480 | 6.40% |
| Arts & Entertainment | 14626 | 3.99% |
| Jewelry & Watches | 14186 | 3.87% |
| Electronics & Technology | 13719 | 3.74% |
| Gifts & Special Occasions | 13515 | 3.68% |
Shipping Carriers Distribution
DHL accounts for 27.4% of displayed detection occurrences (80,670 occurrences) , followed by UPS (14.7%) and DPD (13.3%) .
Base: 294,254 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
80,670 occurrences
43,143 occurrences
39,012 occurrences
31,627 occurrences
26,760 occurrences
25,413 occurrences
15,578 occurrences
11,846 occurrences
11,231 occurrences
8,974 occurrences
Visual Distribution
80,670 occurrences
43,143 occurrences
39,012 occurrences
31,627 occurrences
26,760 occurrences
25,413 occurrences
15,578 occurrences
11,846 occurrences
11,231 occurrences
8,974 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 80670 | 27.42% |
| UPS | 43143 | 14.66% |
| DPD | 39012 | 13.26% |
| FedEx | 31627 | 10.75% |
| USPS | 26760 | 9.09% |
| GLS | 25413 | 8.64% |
| InPost | 15578 | 5.29% |
| Deutsche Post | 11846 | 4.03% |
| Royal Mail | 11231 | 3.82% |
| Packeta | 8974 | 3.05% |
Store Launch Timeline
Over the past 12 months, 105,297 new stores were launched in Google Pay , with the highest activity in 2026-09 (18,561 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
18,561 stores launched
13,934 stores launched
11,703 stores launched
11,431 stores launched
9,925 stores launched
7,868 stores launched
7,596 stores launched
6,990 stores launched
5,709 stores launched
4,880 stores launched
5,708 stores launched
992 stores launched
Monthly Trend
17.6% of last 12 months
13.2% of last 12 months
11.1% of last 12 months
10.9% of last 12 months
9.4% of last 12 months
7.5% of last 12 months
7.2% of last 12 months
6.6% of last 12 months
5.4% of last 12 months
4.6% of last 12 months
5.4% of last 12 months
0.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 18561 | 17.63% |
| 2026-08 | 13934 | 13.23% |
| 2026-07 | 11703 | 11.11% |
| 2026-06 | 11431 | 10.86% |
| 2026-05 | 9925 | 9.43% |
| 2026-04 | 7868 | 7.47% |
| 2026-03 | 7596 | 7.21% |
| 2026-02 | 6990 | 6.64% |
| 2026-01 | 5709 | 5.42% |
| 2025-12 | 4880 | 4.63% |
| 2025-11 | 5708 | 5.42% |
| 2025-10 | 992 | 0.94% |
Active Stores by Launch Year
Currently, 363,831 active stores in Google Pay are tracked in our database , with the most stores launched in 2026 (98,006 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
98,006 active stores
52,017 active stores
33,247 active stores
23,885 active stores
19,024 active stores
19,573 active stores
18,485 active stores
12,574 active stores
12,458 active stores
10,650 active stores
5,863 active stores
5,387 active stores
5,766 active stores
7,499 active stores
4,481 active stores
Distribution by Launch Year
26.9% of tracked active stores
14.3% of tracked active stores
9.1% of tracked active stores
6.6% of tracked active stores
5.2% of tracked active stores
5.4% of tracked active stores
5.1% of tracked active stores
3.5% of tracked active stores
3.4% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 98006 | 26.94% |
| 2025 | 52017 | 14.30% |
| 2024 | 33247 | 9.14% |
| 2023 | 23885 | 6.56% |
| 2022 | 19024 | 5.23% |
| 2021 | 19573 | 5.38% |
| 2020 | 18485 | 5.08% |
| 2019 | 12574 | 3.46% |
| 2018 | 12458 | 3.42% |
| 2017 | 10650 | 2.93% |
| 2016 | 5863 | 1.61% |
| 2015 | 5387 | 1.48% |
| 2014 | 5766 | 1.58% |
| 2013 | 7499 | 2.06% |
| 2012 | 4481 | 1.23% |
Geographic Distribution
United States stores with 21.5% (78,959 active verified stores) , followed by Germany (16.0%) and United Kingdom (5.9%) .
Base: 366,933 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
78,959 active verified stores
58,539 active verified stores
21,573 active verified stores
17,567 active verified stores
14,231 active verified stores
13,230 active verified stores
12,502 active verified stores
11,108 active verified stores
10,177 active verified stores
9,611 active verified stores
Visual Distribution
78,959 active verified stores
58,539 active verified stores
21,573 active verified stores
17,567 active verified stores
14,231 active verified stores
13,230 active verified stores
12,502 active verified stores
11,108 active verified stores
10,177 active verified stores
9,611 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 78959 | 21.52% |
| Germany | 58539 | 15.95% |
| United Kingdom | 21573 | 5.88% |
| Poland | 17567 | 4.79% |
| France | 14231 | 3.88% |
| Japan | 13230 | 3.61% |
| Italy | 12502 | 3.41% |
| India | 11108 | 3.03% |
| Spain | 10177 | 2.77% |
| Australia | 9611 | 2.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Custom - Clothing & Accessories
Shopify - Arts & Entertainment
Shopify - Toys & Games
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 430.8k | 100.00% |
| Emails | 368.5k | 85.54% |
| Phones | 279.8k | 64.95% |
| Ecommerce platform | 420.7k | 97.66% |
| Couriers | 227.4k | 52.78% |
| Payment Providers | 430.8k | 100.00% |
| Categories | 350.8k | 81.44% |
| Social Media | 282.4k | 65.55% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Pay e-commerce landscape:
Analyze 366.9k verified e-commerce stores on Google Pay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Pay e-commerce intelligence?
-
We track 366.9k verified Google Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.0% of displayed detection occurrences (210,483 occurrences) , followed by Facebook (26.1%) and YouTube (12.3%) .
Base: 656,901 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
210,483 occurrences
171,222 occurrences
81,119 occurrences
69,642 occurrences
40,087 occurrences
25,828 occurrences
22,562 occurrences
21,684 occurrences
8,267 occurrences
6,007 occurrences
Visual Distribution
210,483 occurrences
171,222 occurrences
81,119 occurrences
69,642 occurrences
40,087 occurrences
25,828 occurrences
22,562 occurrences
21,684 occurrences
8,267 occurrences
6,007 occurrences