GLS Shipping Carrier Usage Database

Explore 100.5k verified e-commerce stores shipping with GLS. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 114.2k domains. 100.5k verified as active stores with physical delivery.

· · Next full refresh: May 2026

100.5k verified active stores out of 114.2k detected · 88.0% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 34.2% of stores with physical delivery (30,099 stores) , followed by Custom (29.6%) and PrestaShop (10.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

30,099 stores

Custom 29.6%

26,052 stores

9,282 stores

4,404 stores

4,374 stores

2,434 stores

1,871 stores

1,773 stores

Unas 1.9%

1,689 stores

1,268 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in GLS
Platform Stores with Physical Delivery Percentage
WooCommerce 30099 34.18%
Custom 26052 29.58%
PrestaShop 9282 10.54%
Shoptet 4404 5.00%
Shopify 4374 4.97%
Magento 2434 2.76%
Shopware 1871 2.12%
Shoprenter 1773 2.01%
Unas 1689 1.92%
Wix eCommerce 1268 1.44%
Shoper 1141 1.30%
OpenCart 1139 1.29%
JTL Shop 882 1.00%
IdoSell Shop 851 0.97%
UNAS, Unas 806 0.92%

Categories Distribution

Clothing & Accessories leads with 13.9% of all stores (12,347 stores) , followed by Health & Beauty (12.5%) and Home & Garden (11.0%) .

Base: 88,901 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 13.9%

12,347 stores

Health & Beauty 12.5%

11,088 stores

Home & Garden 11.0%

9,744 stores

Vehicles & Parts 9.1%

8,048 stores

Sporting Goods & Outdoor Gear 8.5%

7,560 stores

Food & Beverages 7.7%

6,842 stores

Tools & Hardware 6.3%

5,619 stores

Electronics & Technology 6.0%

5,343 stores

Business & Industrial 5.4%

4,770 stores

Arts & Entertainment 4.6%

4,061 stores

Visual Distribution

Distribution of top 10 GLS store categories (April 2026)
Distribution of categories in GLS e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 12347 13.89%
Health & Beauty 11088 12.47%
Home & Garden 9744 10.96%
Vehicles & Parts 8048 9.05%
Sporting Goods & Outdoor Gear 7560 8.50%
Food & Beverages 6842 7.70%
Tools & Hardware 5619 6.32%
Electronics & Technology 5343 6.01%
Business & Industrial 4770 5.37%
Arts & Entertainment 4061 4.57%
Toys & Games 3458 3.89%
Furniture & Home Decor 3219 3.62%
Gifts & Special Occasions 2653 2.98%
Jewelry & Watches 2444 2.75%
Pets & Pet Supplies 1705 1.92%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (32,867 stores) , followed by MasterCard (12.2%) and Klarna (9.1%) .

Base: 65,536 AI-verified physical stores with detectable payment providers (57.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

32,867 stores

15,330 stores

11,436 stores

VISA 8.1%

10,205 stores

9,528 stores

8,654 stores

8,159 stores

7,983 stores

SEPA 3.0%

3,812 stores

3,711 stores

Visual Distribution

Distribution of top 10 GLS payment providers (April 2026)
Distribution of payment providers in GLS e-commerce stores
Payment Provider Store Count Market Share
PayPal 32867 26.07%
MasterCard 15330 12.16%
Klarna 11436 9.07%
VISA 10205 8.09%
Apple Pay 9528 7.56%
Google Pay 8654 6.86%
Stripe Connect 8159 6.47%
American Express 7983 6.33%
SEPA 3812 3.02%
Przelewy24 3711 2.94%
Bolt 3125 2.48%
Bancontact 3079 2.44%
PayU 2841 2.25%
Amazon Pay 2756 2.19%
Mollie 2588 2.05%

Store Launch Timeline

Over the past 12 months, 12,041 new stores were launched in GLS , with the highest activity in 2026-03 (1,567 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 13.0%

1,567 stores launched

2026-02 9.0%

1,079 stores launched

2026-01 8.9%

1,074 stores launched

2025-12 6.7%

812 stores launched

2025-11 9.5%

1,140 stores launched

2025-10 9.7%

1,173 stores launched

2025-09 8.7%

1,053 stores launched

2025-08 6.8%

817 stores launched

2025-07 8.6%

1,031 stores launched

2025-06 7.7%

927 stores launched

2025-05 7.9%

954 stores launched

2025-04 3.4%

414 stores launched

Monthly Trend

Monthly store launches in GLS (April 2026)
Monthly store launches in GLS over the past 12 months
Month Stores Launched Percentage
2026-03 1567 13.01%
2026-02 1079 8.96%
2026-01 1074 8.92%
2025-12 812 6.74%
2025-11 1140 9.47%
2025-10 1173 9.74%
2025-09 1053 8.75%
2025-08 817 6.79%
2025-07 1031 8.56%
2025-06 927 7.70%
2025-05 954 7.92%
2025-04 414 3.44%

Active Stores by Launch Year

Currently, 100,176 active stores in GLS are tracked in our database , with the most stores launched in 2026 (3,734 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

3,734 active stores

2025 11.1%

11,121 active stores

2024 7.2%

7,259 active stores

2023 6.5%

6,463 active stores

2022 5.8%

5,793 active stores

2021 7.0%

7,015 active stores

2020 7.2%

7,195 active stores

2019 5.3%

5,272 active stores

2018 5.4%

5,403 active stores

2017 5.4%

5,457 active stores

2016 3.4%

3,401 active stores

2015 3.0%

3,024 active stores

2014 2.9%

2,891 active stores

2013 3.9%

3,941 active stores

2012 2.7%

2,660 active stores

Distribution by Launch Year

Active stores in GLS by original launch year (April 2026)
Active stores in GLS by launch year
Launch Year Active Stores Percentage
2026 3734 3.73%
2025 11121 11.10%
2024 7259 7.25%
2023 6463 6.45%
2022 5793 5.78%
2021 7015 7.00%
2020 7195 7.18%
2019 5272 5.26%
2018 5403 5.39%
2017 5457 5.45%
2016 3401 3.40%
2015 3024 3.02%
2014 2891 2.89%
2013 3941 3.93%
2012 2660 2.66%
2011 2551 2.55%
2010 2318 2.31%
2009 2380 2.38%
2008 1829 1.83%
2007 1876 1.87%
2006 1141 1.14%
2005 935 0.93%
2004 1280 1.28%
2003 1081 1.08%
2002 895 0.89%
2001 1348 1.35%
2000 795 0.79%
1999 542 0.54%
1998 335 0.33%
1997 144 0.14%
1996 87 0.09%
1995 10 0.01%

Social Media Usage

Facebook leads with 35.1% among stores with at least one detectable social profile (61,901 stores) , followed by Instagram (29.1%) and YouTube (12.8%) .

Base: 76,704 stores with any detectable social profile (67.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.1%

61,901 stores

Instagram 29.1%

51,364 stores

YouTube 12.8%

22,606 stores

TikTok 6.4%

11,279 stores

Pinterest 5.0%

8,838 stores

Twitter 4.0%

7,066 stores

LinkedIn 3.8%

6,711 stores

WhatsApp 2.2%

3,918 stores

X 1.3%

2,299 stores

Vimeo 0.4%

621 stores

Visual Distribution

Distribution of social media platforms in GLS (April 2026)
Distribution of social media platforms in GLS e-commerce stores
Social Platform Store Count Market Share
Facebook 61901 35.05%
Instagram 51364 29.08%
YouTube 22606 12.80%
TikTok 11279 6.39%
Pinterest 8838 5.00%
Twitter 7066 4.00%
LinkedIn 6711 3.80%
WhatsApp 3918 2.22%
X 2299 1.30%
Vimeo 621 0.35%

Geographic Distribution

Hungary leads with 16.4% (15,287 AI-verified stores) , followed by Germany (12.9%) and Italy (10.7%) .

Base: 93,342 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Hungary 16.4%

15,287 AI-verified stores

Germany 12.9%

12,066 AI-verified stores

Italy 10.7%

9,985 AI-verified stores

8,190 AI-verified stores

7,596 AI-verified stores

7,411 AI-verified stores

4,961 AI-verified stores

Spain 5.1%

4,800 AI-verified stores

3,828 AI-verified stores

3,390 AI-verified stores

Visual Distribution

Geographic distribution of stores using GLS (April 2026)
Geographic distribution of stores using GLS
Country AI-Verified Store Count Market Share
Hungary 15287 16.38%
Germany 12066 12.93%
Italy 9985 10.70%
Czechia 8190 8.77%
Poland 7596 8.14%
Denmark 7411 7.94%
Slovakia 4961 5.31%
Spain 4800 5.14%
Romania 3828 4.10%
France 3390 3.63%
Netherlands 3078 3.30%
Slovenia 2328 2.49%
Croatia 2058 2.20%
Austria 2038 2.18%
Russia 1605 1.72%
United States 1587 1.70%
Belgium 1074 1.15%
United Kingdom 988 1.06%
Portugal 575 0.62%
Ukraine 497 0.53%

Data Coverage

Field Rows count Coverage
Website 114.2k 100.00%
Emails 95.3k 83.51%
Phones 59.9k 52.51%
Ecommerce platform 109.5k 95.88%
Couriers 114.2k 100.00%
Payment Providers 65.5k 57.41%
Categories 94.0k 82.37%
Social Media 76.7k 67.19%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the GLS e-commerce landscape:

Analyze 100.5k verified e-commerce stores on GLS - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GLS e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GLS e-commerce intelligence?

We track 100.5k verified GLS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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