GLS Shipping Carrier Usage Database

Explore 113.1k e-commerce stores shipping with GLS. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 29.6% of stores with physical delivery (31,319 stores) , followed by Custom (24.8%) and Shopify (18.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

31,319 stores

Custom 24.8%

26,297 stores

Shopify 18.5%

19,649 stores

7,601 stores

Unas 4.0%

4,252 stores

4,012 stores

2,815 stores

1,906 stores

1,371 stores

1,361 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in GLS
Platform Stores with Physical Delivery Percentage
WooCommerce 31319 29.55%
Custom 26297 24.81%
Shopify 19649 18.54%
PrestaShop 7601 7.17%
Unas 4252 4.01%
Shoptet 4012 3.79%
Magento 2815 2.66%
Shoprenter 1906 1.80%
Shopware 1371 1.29%
Wix eCommerce 1361 1.28%
JTL Shop 1335 1.26%
DanDomain Webshop 1133 1.07%
OpenCart 1104 1.04%
Shoper 1084 1.02%
IdoSell Shop 745 0.70%

All Stores Distribution

WooCommerce holds 32.4% share of all GLS e-commerce stores (36,180) , with Custom at 23.6% and Shopify at 17.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

36,180 stores

Custom 23.6%

26,297 stores

Shopify 17.7%

19,715 stores

7,641 stores

Unas 3.8%

4,263 stores

4,015 stores

2,873 stores

1,907 stores

1,375 stores

1,876 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in GLS
Platform Total Stores Percentage
WooCommerce 36180 32.42%
Custom 26297 23.56%
Shopify 19715 17.67%
PrestaShop 7641 6.85%
Unas 4263 3.82%
Shoptet 4015 3.60%
Magento 2873 2.57%
Shoprenter 1907 1.71%
Shopware 1375 1.23%
Wix eCommerce 1876 1.68%
JTL Shop 1342 1.20%
DanDomain Webshop 1149 1.03%
OpenCart 1131 1.01%
Shoper 1086 0.97%
IdoSell Shop 748 0.67%

Categories Distribution

Clothing & Accessories leads with 16.4% of all stores (14,671 stores) , followed by Health & Beauty (16.3%) and Vehicles & Parts (9.8%) .

Top 10 Categories

Clothing & Accessories 16.4%

14,671 stores

Health & Beauty 16.3%

14,657 stores

Vehicles & Parts 9.8%

8,778 stores

Home & Garden 8.6%

7,704 stores

Electronics & Technology 8.4%

7,527 stores

Food & Beverages 7.3%

6,524 stores

Sporting Goods & Outdoor Gear 5.5%

4,971 stores

Furniture & Home Decor 5.5%

4,938 stores

Tools & Hardware 4.7%

4,252 stores

Jewelry & Watches 3.5%

3,130 stores

Visual Distribution

Distribution of top 10 GLS store categories (January 2026)
Distribution of categories in GLS e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14671 16.36%
Health & Beauty 14657 16.34%
Vehicles & Parts 8778 9.79%
Home & Garden 7704 8.59%
Electronics & Technology 7527 8.39%
Food & Beverages 6524 7.27%
Sporting Goods & Outdoor Gear 4971 5.54%
Furniture & Home Decor 4938 5.51%
Tools & Hardware 4252 4.74%
Jewelry & Watches 3130 3.49%
Pets & Pet Supplies 2763 3.08%
Gifts & Special Occasions 2574 2.87%
Arts & Entertainment 2507 2.80%
Business & Industrial 2463 2.75%
Toys & Games 2236 2.49%

Payment Providers Distribution

PayPal leads with 24.5% among AI-verified physical stores (37,368 stores) , followed by MasterCard (11.6%) and Klarna (9.9%) .

Base: 75,089 AI-verified physical stores with detectable payment providers (59.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.5%

37,368 stores

17,668 stores

15,128 stores

12,325 stores

VISA 8.0%

12,234 stores

10,822 stores

10,591 stores

10,365 stores

4,117 stores

4,097 stores

Visual Distribution

Distribution of top 10 GLS payment providers (January 2026)
Distribution of payment providers in GLS e-commerce stores
Payment Provider Store Count Market Share
PayPal 37368 24.53%
MasterCard 17668 11.60%
Klarna 15128 9.93%
Apple Pay 12325 8.09%
VISA 12234 8.03%
Google Pay 10822 7.10%
American Express 10591 6.95%
Stripe Connect 10365 6.80%
Bancontact 4117 2.70%
Przelewy24 4097 2.69%
SEPA 4015 2.64%
Amazon Pay 3901 2.56%
Bolt 3517 2.31%
JCB 3122 2.05%
Mollie 3051 2.00%

Store Launch Timeline

Over the past 12 months, 14,227 new stores were launched in GLS , with the highest activity in 2025-12 (958 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.7%

958 stores launched

2025-11 10.0%

1,427 stores launched

2025-10 10.0%

1,426 stores launched

2025-09 9.8%

1,395 stores launched

2025-08 7.6%

1,076 stores launched

2025-07 9.2%

1,315 stores launched

2025-06 8.4%

1,199 stores launched

2025-05 8.7%

1,243 stores launched

2025-04 8.4%

1,197 stores launched

2025-03 9.0%

1,287 stores launched

2025-02 8.1%

1,154 stores launched

2025-01 3.9%

550 stores launched

Monthly Trend

Monthly store launches in GLS (January 2026)
Monthly store launches in GLS over the past 12 months
Month Stores Launched Percentage
2025-12 958 6.73%
2025-11 1427 10.03%
2025-10 1426 10.02%
2025-09 1395 9.81%
2025-08 1076 7.56%
2025-07 1315 9.24%
2025-06 1199 8.43%
2025-05 1243 8.74%
2025-04 1197 8.41%
2025-03 1287 9.05%
2025-02 1154 8.11%
2025-01 550 3.87%

Active Stores by Launch Year

Currently, 112,531 active stores in GLS are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 13.1%

14,735 active stores

2024 8.4%

9,480 active stores

2023 7.0%

7,874 active stores

2022 6.2%

6,931 active stores

2021 7.5%

8,463 active stores

2020 7.5%

8,489 active stores

2019 5.4%

6,054 active stores

2018 5.5%

6,150 active stores

2017 5.3%

5,924 active stores

2016 3.3%

3,750 active stores

2015 3.0%

3,329 active stores

2014 2.8%

3,203 active stores

2013 3.8%

4,248 active stores

2012 2.5%

2,839 active stores

Distribution by Launch Year

Active stores in GLS by original launch year (January 2026)
Active stores in GLS by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 14735 13.09%
2024 9480 8.42%
2023 7874 7.00%
2022 6931 6.16%
2021 8463 7.52%
2020 8489 7.54%
2019 6054 5.38%
2018 6150 5.47%
2017 5924 5.26%
2016 3750 3.33%
2015 3329 2.96%
2014 3203 2.85%
2013 4248 3.77%
2012 2839 2.52%
2011 2815 2.50%
2010 2434 2.16%
2009 2552 2.27%
2008 1932 1.72%
2007 1968 1.75%
2006 1228 1.09%
2005 973 0.86%
2004 1368 1.22%
2003 1234 1.10%
2002 970 0.86%
2001 1420 1.26%
2000 850 0.76%
1999 638 0.57%
1998 403 0.36%
1997 174 0.15%
1996 89 0.08%
1995 13 0.01%

Social Media Usage

Facebook leads with 34.5% among stores with at least one detectable social profile (70,130 stores) , followed by Instagram (29.9%) and YouTube (12.4%) .

Base: 85,443 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.5%

70,130 stores

Instagram 29.9%

60,719 stores

YouTube 12.4%

25,230 stores

TikTok 6.7%

13,666 stores

Pinterest 4.8%

9,833 stores

Twitter 4.0%

8,149 stores

LinkedIn 3.9%

7,969 stores

WhatsApp 1.9%

3,894 stores

X 1.3%

2,642 stores

Vimeo 0.4%

798 stores

Visual Distribution

Distribution of social media platforms in GLS (January 2026)
Distribution of social media platforms in GLS e-commerce stores
Social Platform Store Count Market Share
Facebook 70130 34.54%
Instagram 60719 29.91%
YouTube 25230 12.43%
TikTok 13666 6.73%
Pinterest 9833 4.84%
Twitter 8149 4.01%
LinkedIn 7969 3.93%
WhatsApp 3894 1.92%
X 2642 1.30%
Vimeo 798 0.39%

Geographic Distribution

Hungary leads with 15.4% (15,913 AI-verified stores) , followed by Germany (13.8%) and Denmark (10.9%) .

Base: 103,107 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Hungary 15.4%

15,913 AI-verified stores

Germany 13.8%

14,268 AI-verified stores

Denmark 10.9%

11,285 AI-verified stores

Italy 10.7%

11,036 AI-verified stores

7,838 AI-verified stores

7,257 AI-verified stores

4,997 AI-verified stores

Spain 4.1%

4,270 AI-verified stores

3,892 AI-verified stores

3,720 AI-verified stores

Visual Distribution

Geographic distribution of stores using GLS (January 2026)
Geographic distribution of stores using GLS
Country AI-Verified Store Count Market Share
Hungary 15913 15.43%
Germany 14268 13.84%
Denmark 11285 10.94%
Italy 11036 10.70%
Czechia 7838 7.60%
Poland 7257 7.04%
Slovakia 4997 4.85%
Spain 4270 4.14%
Romania 3892 3.77%
Netherlands 3720 3.61%
France 3319 3.22%
Slovenia 2457 2.38%
Austria 2443 2.37%
Russia 2398 2.33%
Croatia 2198 2.13%
United States 1953 1.89%
United Kingdom 1255 1.22%
Belgium 1225 1.19%
Sweden 694 0.67%
Portugal 689 0.67%

Dataset Coverage

Field Rows count Coverage
Website 125.7k 100.00%
Emails 108.6k 86.37%
Phones 65.5k 52.10%
Ecommerce platform 119.6k 95.15%
Couriers 125.7k 100.00%
Payment Providers 75.1k 59.72%
Categories 101.4k 80.68%
Social Media 85.4k 67.96%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the GLS E-commerce Database?

Our database covers over 113.1k GLS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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