GLS Shipping Carrier Usage Database

Explore 113.7k e-commerce stores shipping with GLS. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 29.6% of stores with physical delivery (31,686 stores) , followed by WooCommerce (28.5%) and Shopify (17.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 29.6%

31,686 stores

30,500 stores

Shopify 17.0%

18,186 stores

7,275 stores

Unas 3.9%

4,169 stores

3,890 stores

2,581 stores

1,895 stores

1,215 stores

1,072 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in GLS
Platform Stores with Physical Delivery Percentage
Custom 31686 29.61%
WooCommerce 30500 28.51%
Shopify 18186 17.00%
PrestaShop 7275 6.80%
Unas 4169 3.90%
Shoptet 3890 3.64%
Magento 2581 2.41%
Shoprenter 1895 1.77%
Wix eCommerce 1215 1.14%
Shoper 1072 1.00%
OpenCart 1069 1.00%
DanDomain Webshop 1044 0.98%
JTL Shop 890 0.83%
Shopware 804 0.75%
IdoSell Shop 721 0.67%

All Stores Distribution

Custom holds 26.9% share of all GLS e-commerce stores (31,686) , with WooCommerce at 31.3% and Shopify at 16.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 26.9%

31,686 stores

36,786 stores

Shopify 16.6%

19,594 stores

7,719 stores

Unas 3.6%

4,251 stores

4,030 stores

2,907 stores

1,932 stores

1,893 stores

1,096 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in GLS
Platform Total Stores Percentage
Custom 31686 26.92%
WooCommerce 36786 31.25%
Shopify 19594 16.65%
PrestaShop 7719 6.56%
Unas 4251 3.61%
Shoptet 4030 3.42%
Magento 2907 2.47%
Shoprenter 1932 1.64%
Wix eCommerce 1893 1.61%
Shoper 1096 0.93%
OpenCart 1159 0.98%
DanDomain Webshop 1161 0.99%
JTL Shop 1346 1.14%
Shopware 1407 1.20%
IdoSell Shop 736 0.63%

Categories Distribution

Clothing & Accessories leads with 15.7% of all stores (14,722 stores) , followed by Vehicles & Parts (15.3%) and Health & Beauty (15.2%) .

Top 10 Categories

Clothing & Accessories 15.7%

14,722 stores

Vehicles & Parts 15.3%

14,348 stores

Health & Beauty 15.2%

14,255 stores

Electronics & Technology 8.2%

7,703 stores

Home & Garden 7.7%

7,187 stores

Food & Beverages 6.8%

6,410 stores

Sporting Goods & Outdoor Gear 5.3%

4,997 stores

Furniture & Home Decor 4.9%

4,629 stores

Tools & Hardware 4.4%

4,091 stores

Jewelry & Watches 3.3%

3,108 stores

Visual Distribution

Distribution of top 10 GLS store categories (December 2025)
Distribution of categories in GLS e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14722 15.73%
Vehicles & Parts 14348 15.33%
Health & Beauty 14255 15.23%
Electronics & Technology 7703 8.23%
Home & Garden 7187 7.68%
Food & Beverages 6410 6.85%
Sporting Goods & Outdoor Gear 4997 5.34%
Furniture & Home Decor 4629 4.94%
Tools & Hardware 4091 4.37%
Jewelry & Watches 3108 3.32%
Pets & Pet Supplies 2701 2.89%
Gifts & Special Occasions 2554 2.73%
Business & Industrial 2384 2.55%
Arts & Entertainment 2323 2.48%
Toys & Games 2203 2.35%

Payment Providers Distribution

PayPal leads with 24.0% among AI-verified physical stores (32,871 stores) , followed by MasterCard (12.3%) and Klarna (9.0%) .

Base: 76,089 AI-verified physical stores with detectable payment providers (57.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.0%

32,871 stores

16,864 stores

12,299 stores

VISA 8.5%

11,618 stores

10,970 stores

9,982 stores

9,694 stores

9,442 stores

Bolt 3.0%

4,105 stores

3,680 stores

Visual Distribution

Distribution of top 10 GLS payment providers (December 2025)
Distribution of payment providers in GLS e-commerce stores
Payment Provider Store Count Market Share
PayPal 32871 23.95%
MasterCard 16864 12.29%
Klarna 12299 8.96%
VISA 11618 8.47%
Apple Pay 10970 7.99%
American Express 9982 7.27%
Google Pay 9694 7.06%
Stripe Connect 9442 6.88%
Bolt 4105 2.99%
Przelewy24 3680 2.68%
Bancontact 3675 2.68%
JCB 3170 2.31%
Amazon Pay 3076 2.24%
SEPA 3068 2.24%
PayU 2716 1.98%

Store Launch Timeline

Over the past 12 months, 14,158 new stores were launched in GLS , with the highest activity in 2025-11 (1,518 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.7%

1,518 stores launched

2025-10 9.9%

1,401 stores launched

2025-09 9.2%

1,304 stores launched

2025-08 7.0%

987 stores launched

2025-07 8.5%

1,206 stores launched

2025-06 7.6%

1,070 stores launched

2025-05 8.9%

1,266 stores launched

2025-04 9.0%

1,279 stores launched

2025-03 9.7%

1,377 stores launched

2025-02 8.4%

1,191 stores launched

2025-01 8.1%

1,142 stores launched

2024-12 2.9%

417 stores launched

Monthly Trend

Monthly store launches in GLS (December 2025)
Monthly store launches in GLS over the past 12 months
Month Stores Launched Percentage
2025-11 1518 10.72%
2025-10 1401 9.90%
2025-09 1304 9.21%
2025-08 987 6.97%
2025-07 1206 8.52%
2025-06 1070 7.56%
2025-05 1266 8.94%
2025-04 1279 9.03%
2025-03 1377 9.73%
2025-02 1191 8.41%
2025-01 1142 8.07%
2024-12 417 2.95%

Active Stores by Launch Year

Currently, 113,047 active stores in GLS are tracked in our database , with the most stores launched in 2025 (13,741 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.2%

13,741 active stores

2024 8.7%

9,837 active stores

2023 7.1%

8,056 active stores

2022 6.2%

7,010 active stores

2021 7.4%

8,400 active stores

2020 7.6%

8,571 active stores

2019 5.5%

6,164 active stores

2018 5.6%

6,311 active stores

2017 5.3%

6,007 active stores

2016 3.4%

3,829 active stores

2015 3.0%

3,422 active stores

2014 2.9%

3,286 active stores

2013 3.8%

4,248 active stores

2012 2.6%

2,901 active stores

2011 2.5%

2,866 active stores

Distribution by Launch Year

Active stores in GLS by original launch year (December 2025)
Active stores in GLS by launch year
Launch Year Active Stores Percentage
2025 13741 12.16%
2024 9837 8.70%
2023 8056 7.13%
2022 7010 6.20%
2021 8400 7.43%
2020 8571 7.58%
2019 6164 5.45%
2018 6311 5.58%
2017 6007 5.31%
2016 3829 3.39%
2015 3422 3.03%
2014 3286 2.91%
2013 4248 3.76%
2012 2901 2.57%
2011 2866 2.54%
2010 2482 2.20%
2009 2618 2.32%
2008 1986 1.76%
2007 1984 1.76%
2006 1240 1.10%
2005 998 0.88%
2004 1361 1.20%
2003 1204 1.07%
2002 973 0.86%
2001 1373 1.21%
2000 833 0.74%
1999 638 0.56%
1998 405 0.36%
1997 182 0.16%
1996 106 0.09%
1995 15 0.01%

Social Media Usage

Facebook leads with 34.7% among stores with at least one detectable social profile (70,221 stores) , followed by Instagram (29.7%) and YouTube (12.4%) .

Base: 89,712 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.7%

70,221 stores

Instagram 29.7%

60,092 stores

YouTube 12.4%

25,051 stores

TikTok 6.5%

13,083 stores

Pinterest 4.5%

9,097 stores

Twitter 4.5%

9,021 stores

LinkedIn 3.9%

7,892 stores

WhatsApp 2.3%

4,607 stores

X 1.3%

2,705 stores

Vimeo 0.3%

575 stores

Visual Distribution

Distribution of social media platforms in GLS (December 2025)
Distribution of social media platforms in GLS e-commerce stores
Social Platform Store Count Market Share
Facebook 70221 34.70%
Instagram 60092 29.70%
YouTube 25051 12.38%
TikTok 13083 6.47%
Pinterest 9097 4.50%
Twitter 9021 4.46%
LinkedIn 7892 3.90%
WhatsApp 4607 2.28%
X 2705 1.34%
Vimeo 575 0.28%

Geographic Distribution

Hungary leads with 16.0% (16,163 AI-verified stores) , followed by Denmark (11.2%) and Italy (10.9%) .

Base: 100,841 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Hungary 16.0%

16,163 AI-verified stores

Denmark 11.2%

11,332 AI-verified stores

Italy 10.9%

11,033 AI-verified stores

9,805 AI-verified stores

7,691 AI-verified stores

7,523 AI-verified stores

4,811 AI-verified stores

Spain 4.7%

4,724 AI-verified stores

3,723 AI-verified stores

3,597 AI-verified stores

Visual Distribution

Geographic distribution of stores using GLS (December 2025)
Geographic distribution of stores using GLS
Country AI-Verified Store Count Market Share
Hungary 16163 16.03%
Denmark 11332 11.24%
Italy 11033 10.94%
Germany 9805 9.72%
Czechia 7691 7.63%
Poland 7523 7.46%
Slovakia 4811 4.77%
Spain 4724 4.68%
Netherlands 3723 3.69%
United States 3597 3.57%
France 3351 3.32%
Romania 3313 3.29%
Russia 3031 3.01%
Slovenia 2392 2.37%
Croatia 2366 2.35%
Austria 1733 1.72%
United Kingdom 1392 1.38%
Belgium 1207 1.20%
Brazil 829 0.82%
Canada 825 0.82%

Dataset Coverage

Field Rows count Coverage
Website 132.5k 100.00%
Emails 112.1k 84.62%
Phones 68.1k 51.39%
Ecommerce platform 125.8k 94.92%
Couriers 132.5k 100.00%
Payment Providers 76.1k 57.42%
Categories 108.2k 81.69%
Social Media 89.7k 67.70%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the GLS E-commerce Database?

Our database covers over 113.7k GLS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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