Online Stores Shipping with GLS

Explore 153.6k verified e-commerce stores with GLS detected on their websites. Compare carrier signals, store segments, and geographic coverage.

Detected across 186.1k domains. 153.6k verified as active stores with physical delivery.

Verified stores
153.6k
active stores with physical delivery
Top country
Hungary
19,901 verified stores
Top payment signal
PayPal
74,856 detection occurrences
Top category
Clothing & Accessories
20,672 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

153.6k verified active stores out of 186.1k detected · 82.5% verification rate

E-commerce Platforms Distribution

Shopify stores with 23.9% of stores with physical delivery (36,710 stores) , followed by WooCommerce (23.6%) and Custom (20.0%) .

Base: 153,586 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 23.9%

36,710 stores

36,173 stores

Custom 20.0%

30,789 stores

11,352 stores

6,929 stores

3,914 stores

3,032 stores

OpenCart, Shoprenter 1.5%

2,244 stores

2,165 stores

UNAS, Unas 1.3%

2,040 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in GLS
Platform Stores with Physical Delivery Percentage
Shopify 36710 23.90%
WooCommerce 36173 23.55%
Custom 30789 20.05%
PrestaShop 11352 7.39%
Shoptet 6929 4.51%
Magento 3914 2.55%
Shopware 3032 1.97%
OpenCart, Shoprenter 2244 1.46%
OpenCart 2165 1.41%
UNAS, Unas 2040 1.33%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 20.7% share of detected GLS e-commerce signals (38,454) , with WooCommerce at 25.0% and Custom at 16.9% (October 2026) .

Base: 186,125 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 20.7%

38,454 websites

46,608 websites

Custom 16.9%

31,512 websites

11,841 websites

7,082 websites

4,154 websites

3,193 websites

OpenCart, Shoprenter 1.2%

2,324 websites

2,304 websites

UNAS, Unas 1.1%

2,095 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in GLS
Platform Websites with Signals Percentage
Shopify 38454 20.66%
WooCommerce 46608 25.04%
Custom 31512 16.93%
PrestaShop 11841 6.36%
Shoptet 7082 3.80%
Magento 4154 2.23%
Shopware 3193 1.72%
OpenCart, Shoprenter 2324 1.25%
OpenCart 2304 1.24%
UNAS, Unas 2095 1.13%

Categories Distribution

Clothing & Accessories stores with 13.5% of all stores (20,672 stores) , followed by Health & Beauty (12.0%) and Home & Garden (9.4%) .

Base: 153,586 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 13.5%

20,672 stores

Health & Beauty 12.0%

18,434 stores

Home & Garden 9.4%

14,490 stores

Sporting Goods & Outdoor Gear 8.0%

12,259 stores

Food & Beverages 7.3%

11,162 stores

Vehicles & Parts 6.1%

9,442 stores

Tools & Hardware 4.9%

7,600 stores

Electronics & Technology 4.9%

7,468 stores

Business & Industrial 4.1%

6,355 stores

Arts & Entertainment 4.1%

6,291 stores

Visual Distribution

Distribution of top 10 GLS store categories (October 2026)
Distribution of categories in GLS e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 20672 13.46%
Health & Beauty 18434 12.00%
Home & Garden 14490 9.43%
Sporting Goods & Outdoor Gear 12259 7.98%
Food & Beverages 11162 7.27%
Vehicles & Parts 9442 6.15%
Tools & Hardware 7600 4.95%
Electronics & Technology 7468 4.86%
Business & Industrial 6355 4.14%
Arts & Entertainment 6291 4.10%

Payment Providers Distribution

PayPal accounts for 17.4% of displayed detection occurrences (74,856 occurrences) , followed by VISA (16.0%) and MasterCard (15.9%) .

Base: 431,334 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 17.4%

74,856 occurrences

VISA 16.0%

69,027 occurrences

68,482 occurrences

48,429 occurrences

35,814 occurrences

Maestro 7.7%

33,175 occurrences

33,117 occurrences

25,413 occurrences

24,482 occurrences

Vipps MobilePay 4.3%

18,539 occurrences

Visual Distribution

Distribution of top 10 GLS payment providers (October 2026)
Distribution of payment providers in GLS e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 74856 17.35%
VISA 69027 16.00%
MasterCard 68482 15.88%
Apple Pay 48429 11.23%
Klarna 35814 8.30%
Maestro 33175 7.69%
American Express 33117 7.68%
Google Pay 25413 5.89%
Stripe 24482 5.68%
Vipps MobilePay 18539 4.30%

Store Launch Timeline

Over the past 12 months, 20,096 new stores were launched in GLS , with the highest activity in 2026-09 (2,658 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 13.2%

2,658 stores launched

2026-08 9.9%

1,994 stores launched

2026-07 10.1%

2,021 stores launched

2026-06 8.9%

1,796 stores launched

2026-05 8.3%

1,669 stores launched

2026-04 7.8%

1,565 stores launched

2026-03 9.2%

1,853 stores launched

2026-02 8.0%

1,606 stores launched

2026-01 7.9%

1,595 stores launched

2025-12 6.3%

1,260 stores launched

2025-11 8.6%

1,725 stores launched

2025-10 1.8%

354 stores launched

Monthly Trend

Monthly store launches in GLS (October 2026)
Monthly store launches in GLS over the past 12 months
Month Stores Launched Percentage
2026-09 2658 13.23%
2026-08 1994 9.92%
2026-07 2021 10.06%
2026-06 1796 8.94%
2026-05 1669 8.31%
2026-04 1565 7.79%
2026-03 1853 9.22%
2026-02 1606 7.99%
2026-01 1595 7.94%
2025-12 1260 6.27%
2025-11 1725 8.58%
2025-10 354 1.76%

Active Stores by Launch Year

Currently, 153,292 active stores in GLS are tracked in our database , with the most stores launched in 2026 (17,414 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.4%

17,414 active stores

2025 10.6%

16,248 active stores

2024 7.0%

10,786 active stores

2023 6.3%

9,725 active stores

2022 5.2%

7,983 active stores

2021 6.7%

10,208 active stores

2020 6.6%

10,171 active stores

2019 4.7%

7,231 active stores

2018 4.9%

7,571 active stores

2017 4.9%

7,572 active stores

2016 2.9%

4,514 active stores

2015 2.6%

4,053 active stores

2014 2.6%

4,056 active stores

2013 3.4%

5,251 active stores

2012 2.3%

3,565 active stores

Distribution by Launch Year

Active stores in GLS by original launch year (October 2026)
Active stores in GLS by launch year
Launch Year Active Stores Percentage
2026 17414 11.36%
2025 16248 10.60%
2024 10786 7.04%
2023 9725 6.34%
2022 7983 5.21%
2021 10208 6.66%
2020 10171 6.64%
2019 7231 4.72%
2018 7571 4.94%
2017 7572 4.94%
2016 4514 2.94%
2015 4053 2.64%
2014 4056 2.65%
2013 5251 3.43%
2012 3565 2.33%

Social Media Usage

Facebook accounts for 34.0% of displayed detection occurrences (92,246 occurrences) , followed by Instagram (30.8%) and YouTube (12.0%) .

Base: 271,324 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.0%

92,246 occurrences

Instagram 30.8%

83,689 occurrences

YouTube 12.0%

32,671 occurrences

TikTok 7.8%

21,283 occurrences

Pinterest 4.2%

11,325 occurrences

LinkedIn 4.2%

11,311 occurrences

Twitter 3.3%

9,018 occurrences

WhatsApp 1.8%

4,968 occurrences

X 1.4%

3,857 occurrences

Vimeo 0.4%

956 occurrences

Visual Distribution

Distribution of social media platforms in GLS (October 2026)
Distribution of social media platforms in GLS e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 92246 34.00%
Instagram 83689 30.84%
YouTube 32671 12.04%
TikTok 21283 7.84%
Pinterest 11325 4.17%
LinkedIn 11311 4.17%
Twitter 9018 3.32%
WhatsApp 4968 1.83%
X 3857 1.42%
Vimeo 956 0.35%

Geographic Distribution

Hungary stores with 13.0% (19,901 active verified stores) , followed by Germany (12.3%) and Italy (11.0%) .

Base: 153,586 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Hungary 13.0%

19,901 active verified stores

Germany 12.3%

18,932 active verified stores

Italy 11.0%

16,917 active verified stores

Denmark 10.2%

15,709 active verified stores

11,436 active verified stores

10,054 active verified stores

Spain 5.6%

8,627 active verified stores

6,754 active verified stores

5,779 active verified stores

5,656 active verified stores

Visual Distribution

Geographic distribution of stores using GLS (October 2026)
Geographic distribution of stores using GLS
Country AI-Verified Store Count Market Share
Hungary 19901 12.96%
Germany 18932 12.33%
Italy 16917 11.01%
Denmark 15709 10.23%
Czechia 11436 7.45%
Poland 10054 6.55%
Spain 8627 5.62%
Slovakia 6754 4.40%
France 5779 3.76%
Romania 5656 3.68%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 186.1k 100.00%
Emails 166.5k 89.44%
Phones 151.3k 81.28%
Ecommerce platform 171.6k 92.19%
Couriers 186.1k 100.00%
Payment Providers 155.5k 83.55%
Categories 146.7k 78.80%
Social Media 124.7k 66.97%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the GLS e-commerce landscape:

Analyze 153.6k verified e-commerce stores on GLS - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GLS e-commerce intelligence?

We track 153.6k verified GLS e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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