Denmark E-commerce Market
Explore 44.1k verified e-commerce stores in the Denmark. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 70.8k with e-commerce signals. 44.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 37.1% of stores with physical delivery (15,440 stores) , followed by WooCommerce (35.6%) and Custom (16.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,440 stores
14,816 stores
6,635 stores
1,127 stores
926 stores
838 stores
542 stores
460 stores
417 stores
385 stores
Visual Distribution
15,440 stores
14,816 stores
6,635 stores
1,127 stores
926 stores
838 stores
542 stores
460 stores
417 stores
385 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15440 | 37.13% |
| WooCommerce | 14816 | 35.63% |
| Custom | 6635 | 15.95% |
| DanDomain Webshop | 1127 | 2.71% |
| PrestaShop | 926 | 2.23% |
| Magento | 838 | 2.02% |
| Wix eCommerce | 542 | 1.30% |
| Squarespace Commerce | 460 | 1.11% |
| HostedShop | 417 | 1.00% |
| ScanNet Webshop, DanDomain Webshop | 385 | 0.93% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 26.2% share of all Denmark e-commerce stores (16,662) , with WooCommerce at 48.4% and Custom at 10.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
16,662 stores
30,756 stores
6,635 stores
1,262 stores
1,044 stores
1,038 stores
2,675 stores
2,555 stores
479 stores
408 stores
Visual Distribution
16,662 stores
30,756 stores
6,635 stores
1,262 stores
1,044 stores
1,038 stores
2,675 stores
2,555 stores
479 stores
408 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 16662 | 26.23% |
| WooCommerce | 30756 | 48.42% |
| Custom | 6635 | 10.45% |
| DanDomain Webshop | 1262 | 1.99% |
| PrestaShop | 1044 | 1.64% |
| Magento | 1038 | 1.63% |
| Wix eCommerce | 2675 | 4.21% |
| Squarespace Commerce | 2555 | 4.02% |
| HostedShop | 479 | 0.75% |
| ScanNet Webshop, DanDomain Webshop | 408 | 0.64% |
Categories Distribution
Clothing & Accessories stores with 15.7% of all stores (5,715 stores) , followed by Sporting Goods & Outdoor Gear (11.0%) and Health & Beauty (10.7%) .
Base: 36,375 AI-verified stores with physical delivery and detected product categories (82.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,715 stores
3,988 stores
3,874 stores
3,504 stores
3,253 stores
3,178 stores
1,953 stores
1,820 stores
1,735 stores
1,657 stores
Visual Distribution
5,715 stores
3,988 stores
3,874 stores
3,504 stores
3,253 stores
3,178 stores
1,953 stores
1,820 stores
1,735 stores
1,657 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5715 | 15.71% |
| Sporting Goods & Outdoor Gear | 3988 | 10.96% |
| Health & Beauty | 3874 | 10.65% |
| Food & Beverages | 3504 | 9.63% |
| Arts & Entertainment | 3253 | 8.94% |
| Home & Garden | 3178 | 8.74% |
| Furniture & Home Decor | 1953 | 5.37% |
| Electronics & Technology | 1820 | 5.00% |
| Jewelry & Watches | 1735 | 4.77% |
| Toys & Games | 1657 | 4.56% |
Payment Providers Distribution
VISA stores with 20.9% among AI-verified physical stores (3,812 stores) , followed by MasterCard (18.4%) and PayPal (13.2%) .
Base: 9,663 AI-verified physical stores with detectable payment providers (21.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,812 stores
3,365 stores
2,419 stores
1,672 stores
1,510 stores
1,377 stores
1,143 stores
1,059 stores
889 stores
259 stores
Visual Distribution
3,812 stores
3,365 stores
2,419 stores
1,672 stores
1,510 stores
1,377 stores
1,143 stores
1,059 stores
889 stores
259 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 3812 | 20.86% |
| MasterCard | 3365 | 18.42% |
| PayPal | 2419 | 13.24% |
| American Express | 1672 | 9.15% |
| JCB | 1510 | 8.26% |
| Stripe Connect | 1377 | 7.54% |
| Apple Pay | 1143 | 6.26% |
| Klarna | 1059 | 5.80% |
| Google Pay | 889 | 4.87% |
| Bolt | 259 | 1.42% |
Shipping Carriers Distribution
GLS stores with 48.1% among AI-verified physical stores (7,577 stores) , followed by PostNord (22.4%) and UPS (7.2%) .
Base: 10,885 AI-verified physical stores with detectable shipping carriers (24.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
7,577 stores
3,527 stores
1,136 stores
1,028 stores
676 stores
357 stores
290 stores
239 stores
231 stores
195 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 7577 | 48.10% |
| PostNord | 3527 | 22.39% |
| UPS | 1136 | 7.21% |
| DHL | 1028 | 6.53% |
| Danske Fragtmænd | 676 | 4.29% |
| FedEx | 357 | 2.27% |
| DPD | 290 | 1.84% |
| DSV | 239 | 1.52% |
| USPS | 231 | 1.47% |
| 4PX | 195 | 1.24% |
Store Launch Timeline
Over the past 12 months, 6,632 new stores were launched in Denmark , with the highest activity in 2026-04 (587 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
587 stores launched
675 stores launched
606 stores launched
721 stores launched
585 stores launched
661 stores launched
622 stores launched
523 stores launched
467 stores launched
490 stores launched
450 stores launched
245 stores launched
Monthly Trend
8.9% of last 12 months
10.2% of last 12 months
9.1% of last 12 months
10.9% of last 12 months
8.8% of last 12 months
10.0% of last 12 months
9.4% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
7.4% of last 12 months
6.8% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 587 | 8.85% |
| 2026-03 | 675 | 10.18% |
| 2026-02 | 606 | 9.14% |
| 2026-01 | 721 | 10.87% |
| 2025-12 | 585 | 8.82% |
| 2025-11 | 661 | 9.97% |
| 2025-10 | 622 | 9.38% |
| 2025-09 | 523 | 7.89% |
| 2025-08 | 467 | 7.04% |
| 2025-07 | 490 | 7.39% |
| 2025-06 | 450 | 6.79% |
| 2025-05 | 245 | 3.69% |
Active Stores by Launch Year
Currently, 43,570 active stores in Denmark are tracked in our database , with the most stores launched in 2026 (2,649 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,649 active stores
6,023 active stores
4,046 active stores
3,035 active stores
2,767 active stores
3,301 active stores
2,754 active stores
2,084 active stores
2,117 active stores
1,850 active stores
1,211 active stores
1,012 active stores
1,012 active stores
1,094 active stores
813 active stores
Distribution by Launch Year
6.1% of tracked active stores
13.8% of tracked active stores
9.3% of tracked active stores
7.0% of tracked active stores
6.4% of tracked active stores
7.6% of tracked active stores
6.3% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
4.2% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
2.5% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2649 | 6.08% |
| 2025 | 6023 | 13.82% |
| 2024 | 4046 | 9.29% |
| 2023 | 3035 | 6.97% |
| 2022 | 2767 | 6.35% |
| 2021 | 3301 | 7.58% |
| 2020 | 2754 | 6.32% |
| 2019 | 2084 | 4.78% |
| 2018 | 2117 | 4.86% |
| 2017 | 1850 | 4.25% |
| 2016 | 1211 | 2.78% |
| 2015 | 1012 | 2.32% |
| 2014 | 1012 | 2.32% |
| 2013 | 1094 | 2.51% |
| 2012 | 813 | 1.87% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Optimizely Commerce - Health & Beauty
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Clothing & Accessories
WooCommerce
Shopify - Toys & Games
WooCommerce - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 44.1k | 100.00% |
| Emails | 25.1k | 56.90% |
| Phones | 27.1k | 61.38% |
| Ecommerce platform | 44.1k | 100.00% |
| Couriers | 10.9k | 24.69% |
| Payment Providers | 9.7k | 21.92% |
| Categories | 37.4k | 84.92% |
| Social Media | 26.3k | 59.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Denmark e-commerce landscape:
Analyze 44.1k verified e-commerce stores in Denmark - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Denmark e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Denmark e-commerce intelligence?
-
We track 44.1k verified Denmark e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.1% among stores with at least one detectable social profile (22,380 stores) , followed by Instagram (34.3%) and YouTube (9.1%) .
Base: 26,349 stores with any detectable social profile (59.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,380 stores
21,269 stores
5,618 stores
4,013 stores
3,608 stores
2,378 stores
1,906 stores
576 stores
163 stores
161 stores
Visual Distribution
22,380 stores
21,269 stores
5,618 stores
4,013 stores
3,608 stores
2,378 stores
1,906 stores
576 stores
163 stores
161 stores