Denmark E-commerce Market
Explore 45.1k verified e-commerce stores in the Denmark. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 105.4k with e-commerce signals. 45.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 34.8% of stores with physical delivery (15,687 stores) , followed by WooCommerce (33.4%) and Custom (15.9%) .
Base: 45,091 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,687 stores
15,045 stores
7,168 stores
1,701 stores
1,194 stores
872 stores
465 stores
408 stores
383 stores
353 stores
Visual Distribution
15,687 stores
15,045 stores
7,168 stores
1,701 stores
1,194 stores
872 stores
465 stores
408 stores
383 stores
353 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15687 | 34.79% |
| WooCommerce | 15045 | 33.37% |
| Custom | 7168 | 15.90% |
| DanDomain Webshop | 1701 | 3.77% |
| Magento | 1194 | 2.65% |
| PrestaShop | 872 | 1.93% |
| Wix eCommerce | 465 | 1.03% |
| Squarespace Commerce | 408 | 0.90% |
| HostedShop | 383 | 0.85% |
| DanDomain, SmartWeb | 353 | 0.78% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 26.9% share of detected Denmark e-commerce signals (28,324) , with WooCommerce at 39.0% and Custom at 11.7% (October 2026) .
Base: 105,444 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,324 websites
41,121 websites
12,313 websites
3,336 websites
2,285 websites
1,731 websites
4,183 websites
3,203 websites
918 websites
754 websites
Visual Distribution
28,324 websites
41,121 websites
12,313 websites
3,336 websites
2,285 websites
1,731 websites
4,183 websites
3,203 websites
918 websites
754 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 28324 | 26.86% |
| WooCommerce | 41121 | 39.00% |
| Custom | 12313 | 11.68% |
| DanDomain Webshop | 3336 | 3.16% |
| Magento | 2285 | 2.17% |
| PrestaShop | 1731 | 1.64% |
| Wix eCommerce | 4183 | 3.97% |
| Squarespace Commerce | 3203 | 3.04% |
| HostedShop | 918 | 0.87% |
| DanDomain, SmartWeb | 754 | 0.72% |
Categories Distribution
Clothing & Accessories stores with 12.7% of all stores (5,706 stores) , followed by Sporting Goods & Outdoor Gear (8.8%) and Health & Beauty (8.4%) .
Base: 45,091 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,706 stores
3,967 stores
3,775 stores
3,579 stores
3,229 stores
3,221 stores
2,143 stores
2,097 stores
1,769 stores
1,747 stores
Visual Distribution
5,706 stores
3,967 stores
3,775 stores
3,579 stores
3,229 stores
3,221 stores
2,143 stores
2,097 stores
1,769 stores
1,747 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5706 | 12.65% |
| Sporting Goods & Outdoor Gear | 3967 | 8.80% |
| Health & Beauty | 3775 | 8.37% |
| Food & Beverages | 3579 | 7.94% |
| Home & Garden | 3229 | 7.16% |
| Arts & Entertainment | 3221 | 7.14% |
| Furniture & Home Decor | 2143 | 4.75% |
| Electronics & Technology | 2097 | 4.65% |
| Jewelry & Watches | 1769 | 3.92% |
| Toys & Games | 1747 | 3.87% |
Payment Providers Distribution
VISA accounts for 16.8% of displayed detection occurrences (22,114 occurrences) , followed by MasterCard (16.8%) and Vipps MobilePay (13.7%) .
Base: 131,275 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
22,114 occurrences
22,051 occurrences
18,050 occurrences
14,236 occurrences
13,846 occurrences
11,065 occurrences
9,366 occurrences
7,956 occurrences
7,817 occurrences
4,774 occurrences
Visual Distribution
22,114 occurrences
22,051 occurrences
18,050 occurrences
14,236 occurrences
13,846 occurrences
11,065 occurrences
9,366 occurrences
7,956 occurrences
7,817 occurrences
4,774 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 22114 | 16.85% |
| MasterCard | 22051 | 16.80% |
| Vipps MobilePay | 18050 | 13.75% |
| Dankort | 14236 | 10.84% |
| Apple Pay | 13846 | 10.55% |
| PayPal | 11065 | 8.43% |
| Maestro | 9366 | 7.13% |
| Klarna | 7956 | 6.06% |
| American Express | 7817 | 5.95% |
| Shop Pay | 4774 | 3.64% |
Shipping Carriers Distribution
GLS accounts for 35.5% of displayed detection occurrences (15,709 occurrences) , followed by PostNord (27.1%) and DAO365 (14.6%) .
Base: 44,248 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
15,709 occurrences
12,006 occurrences
6,450 occurrences
2,572 occurrences
2,212 occurrences
1,859 occurrences
1,113 occurrences
1,050 occurrences
824 occurrences
453 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 15709 | 35.50% |
| PostNord | 12006 | 27.13% |
| DAO365 | 6450 | 14.58% |
| DHL | 2572 | 5.81% |
| UPS | 2212 | 5.00% |
| Bring | 1859 | 4.20% |
| Danske Fragtmænd | 1113 | 2.52% |
| FedEx | 1050 | 2.37% |
| DPD | 824 | 1.86% |
| DSV | 453 | 1.02% |
Store Launch Timeline
Over the past 12 months, 9,071 new stores were launched in Denmark , with the highest activity in 2026-09 (1,826 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,826 stores launched
1,649 stores launched
808 stores launched
820 stores launched
708 stores launched
572 stores launched
560 stores launched
461 stores launched
598 stores launched
443 stores launched
536 stores launched
90 stores launched
Monthly Trend
20.1% of last 12 months
18.2% of last 12 months
8.9% of last 12 months
9.0% of last 12 months
7.8% of last 12 months
6.3% of last 12 months
6.2% of last 12 months
5.1% of last 12 months
6.6% of last 12 months
4.9% of last 12 months
5.9% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1826 | 20.13% |
| 2026-08 | 1649 | 18.18% |
| 2026-07 | 808 | 8.91% |
| 2026-06 | 820 | 9.04% |
| 2026-05 | 708 | 7.81% |
| 2026-04 | 572 | 6.31% |
| 2026-03 | 560 | 6.17% |
| 2026-02 | 461 | 5.08% |
| 2026-01 | 598 | 6.59% |
| 2025-12 | 443 | 4.88% |
| 2025-11 | 536 | 5.91% |
| 2025-10 | 90 | 0.99% |
Active Stores by Launch Year
Currently, 44,587 active stores in Denmark are tracked in our database , with the most stores launched in 2026 (8,436 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,436 active stores
4,594 active stores
3,290 active stores
2,619 active stores
2,501 active stores
2,984 active stores
2,449 active stores
1,805 active stores
1,864 active stores
1,655 active stores
1,109 active stores
924 active stores
962 active stores
1,045 active stores
775 active stores
Distribution by Launch Year
18.9% of tracked active stores
10.3% of tracked active stores
7.4% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
6.7% of tracked active stores
5.5% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.7% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8436 | 18.92% |
| 2025 | 4594 | 10.30% |
| 2024 | 3290 | 7.38% |
| 2023 | 2619 | 5.87% |
| 2022 | 2501 | 5.61% |
| 2021 | 2984 | 6.69% |
| 2020 | 2449 | 5.49% |
| 2019 | 1805 | 4.05% |
| 2018 | 1864 | 4.18% |
| 2017 | 1655 | 3.71% |
| 2016 | 1109 | 2.49% |
| 2015 | 924 | 2.07% |
| 2014 | 962 | 2.16% |
| 2013 | 1045 | 2.34% |
| 2012 | 775 | 1.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
WooCommerce - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.1k | 100.00% |
| Emails | 37k | 82.16% |
| Phones | 31.2k | 69.26% |
| Ecommerce platform | 45.1k | 100.00% |
| Couriers | 23.7k | 52.53% |
| Payment Providers | 32.1k | 71.15% |
| Categories | 38.2k | 84.81% |
| Social Media | 25.2k | 55.89% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Denmark e-commerce landscape:
Analyze 45.1k verified e-commerce stores in Denmark - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Denmark e-commerce intelligence?
-
We track 45.1k verified Denmark e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.9% of displayed detection occurrences (21,091 occurrences) , followed by Instagram (34.3%) and YouTube (8.8%) .
Base: 58,754 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,091 occurrences
20,127 occurrences
5,199 occurrences
3,908 occurrences
3,545 occurrences
2,315 occurrences
1,759 occurrences
547 occurrences
140 occurrences
123 occurrences
Visual Distribution
21,091 occurrences
20,127 occurrences
5,199 occurrences
3,908 occurrences
3,545 occurrences
2,315 occurrences
1,759 occurrences
547 occurrences
140 occurrences
123 occurrences