Denmark E-commerce Database
Explore 49.8k e-commerce stores in the Denmark. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 34.8% of stores with physical delivery (17,027 stores) , followed by Shopify (29.6%) and Custom (25.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,027 stores
14,497 stores
12,295 stores
1,810 stores
918 stores
726 stores
702 stores
423 stores
365 stores
141 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17027 | 34.82% |
| Shopify | 14497 | 29.64% |
| Custom | 12295 | 25.14% |
| DanDomain Webshop | 1810 | 3.70% |
| PrestaShop | 918 | 1.88% |
| Magento | 726 | 1.48% |
| Wix eCommerce | 702 | 1.44% |
| Squarespace Commerce | 423 | 0.86% |
| SmartWeb, DanDomain | 365 | 0.75% |
| nopCommerce | 141 | 0.29% |
All Stores Distribution
WooCommerce holds 43.8% share of all Denmark e-commerce stores (30,949) , with Shopify at 25.2% and Custom at 17.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
30,949 stores
17,821 stores
12,295 stores
2,242 stores
1,079 stores
1,030 stores
2,833 stores
1,804 stores
437 stores
182 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 30949 | 43.79% |
| Shopify | 17821 | 25.22% |
| Custom | 12295 | 17.40% |
| DanDomain Webshop | 2242 | 3.17% |
| PrestaShop | 1079 | 1.53% |
| Magento | 1030 | 1.46% |
| Wix eCommerce | 2833 | 4.01% |
| Squarespace Commerce | 1804 | 2.55% |
| SmartWeb, DanDomain | 437 | 0.62% |
| nopCommerce | 182 | 0.26% |
Categories Distribution
Clothing & Accessories leads with 18.0% of all stores (6,975 stores) , followed by Health & Beauty (12.1%) and Food & Beverages (9.3%) .
Top 10 Categories
6,975 stores
4,716 stores
3,605 stores
3,489 stores
3,077 stores
2,683 stores
2,453 stores
2,186 stores
2,112 stores
1,789 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6975 | 17.97% |
| Health & Beauty | 4716 | 12.15% |
| Food & Beverages | 3605 | 9.29% |
| Home & Garden | 3489 | 8.99% |
| Furniture & Home Decor | 3077 | 7.93% |
| Electronics & Technology | 2683 | 6.91% |
| Arts & Entertainment | 2453 | 6.32% |
| Sporting Goods & Outdoor Gear | 2186 | 5.63% |
| Jewelry & Watches | 2112 | 5.44% |
| Vehicles & Parts | 1789 | 4.61% |
| Tools & Hardware | 1328 | 3.42% |
| Gifts & Special Occasions | 1324 | 3.41% |
| Pets & Pet Supplies | 1188 | 3.06% |
| Business & Industrial | 1043 | 2.69% |
| Toys & Games | 855 | 2.20% |
Payment Providers Distribution
VISA leads with 23.1% among AI-verified physical stores (6,012 stores) , followed by MasterCard (17.7%) and PayPal (12.9%) .
Base: 13,869 AI-verified physical stores with detectable payment providers (27.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,012 stores
4,617 stores
3,369 stores
2,433 stores
1,949 stores
1,787 stores
1,778 stores
1,388 stores
1,369 stores
328 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 6012 | 23.10% |
| MasterCard | 4617 | 17.74% |
| PayPal | 3369 | 12.94% |
| American Express | 2433 | 9.35% |
| JCB | 1949 | 7.49% |
| Stripe Connect | 1787 | 6.87% |
| Apple Pay | 1778 | 6.83% |
| Klarna | 1388 | 5.33% |
| Google Pay | 1369 | 5.26% |
| Bolt | 328 | 1.26% |
| Bambora | 310 | 1.19% |
| Paddle | 234 | 0.90% |
| UnionPay | 186 | 0.71% |
| Bancontact | 142 | 0.55% |
| iDEAL | 125 | 0.48% |
Shipping Carriers Distribution
GLS leads with 50.5% among AI-verified physical stores (10,831 stores) , followed by PostNord (22.6%) and UPS (7.4%) .
Base: 14,785 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 10831 | 50.48% |
| PostNord | 4856 | 22.63% |
| UPS | 1577 | 7.35% |
| DHL | 1496 | 6.97% |
| Danske Fragtmænd | 757 | 3.53% |
| FedEx | 442 | 2.06% |
| DPD | 349 | 1.63% |
| DSV | 280 | 1.31% |
| USPS | 180 | 0.84% |
| TNT | 174 | 0.81% |
| Hermes | 126 | 0.59% |
| Schenker | 122 | 0.57% |
| DAO365 | 115 | 0.54% |
| Speedy | 84 | 0.39% |
| Deutsche Post | 65 | 0.30% |
Store Launch Timeline
Over the past 12 months, 8,075 new stores were launched in Denmark , with the highest activity in 2025-10 (777 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
777 stores launched
715 stores launched
868 stores launched
635 stores launched
618 stores launched
720 stores launched
780 stores launched
781 stores launched
652 stores launched
775 stores launched
493 stores launched
261 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 777 | 9.62% |
| 2025-09 | 715 | 8.85% |
| 2025-08 | 868 | 10.75% |
| 2025-07 | 635 | 7.86% |
| 2025-06 | 618 | 7.65% |
| 2025-05 | 720 | 8.92% |
| 2025-04 | 780 | 9.66% |
| 2025-03 | 781 | 9.67% |
| 2025-02 | 652 | 8.07% |
| 2025-01 | 775 | 9.60% |
| 2024-12 | 493 | 6.11% |
| 2024-11 | 261 | 3.23% |
Active Stores by Launch Year
Currently, 49,273 active stores in Denmark are tracked in our database , with the most stores launched in 2025 (7,330 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,330 active stores
5,331 active stores
3,722 active stores
3,259 active stores
3,644 active stores
3,251 active stores
2,450 active stores
2,439 active stores
2,056 active stores
1,482 active stores
1,186 active stores
1,202 active stores
1,380 active stores
963 active stores
893 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7330 | 14.88% |
| 2024 | 5331 | 10.82% |
| 2023 | 3722 | 7.55% |
| 2022 | 3259 | 6.61% |
| 2021 | 3644 | 7.40% |
| 2020 | 3251 | 6.60% |
| 2019 | 2450 | 4.97% |
| 2018 | 2439 | 4.95% |
| 2017 | 2056 | 4.17% |
| 2016 | 1482 | 3.01% |
| 2015 | 1186 | 2.41% |
| 2014 | 1202 | 2.44% |
| 2013 | 1380 | 2.80% |
| 2012 | 963 | 1.95% |
| 2011 | 893 | 1.81% |
| 2010 | 803 | 1.63% |
| 2009 | 784 | 1.59% |
| 2008 | 683 | 1.39% |
| 2007 | 688 | 1.40% |
| 2006 | 600 | 1.22% |
| 2005 | 525 | 1.07% |
| 2004 | 751 | 1.52% |
| 2003 | 648 | 1.32% |
| 2002 | 550 | 1.12% |
| 2001 | 795 | 1.61% |
| 2000 | 625 | 1.27% |
| 1999 | 481 | 0.98% |
| 1998 | 378 | 0.77% |
| 1997 | 247 | 0.50% |
| 1996 | 120 | 0.24% |
| 1995 | 7 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Denmark's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Wix eCommerce — Furniture & Home Decor
Shopify
Fourthwall
Custom — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 49.8k | 100.00% |
| Emails | 33.6k | 67.39% |
| Phones | 23.3k | 46.73% |
| Ecommerce platform | 49.8k | 100.00% |
| Couriers | 14.8k | 29.68% |
| Payment Providers | 13.9k | 27.84% |
| Categories | 40.7k | 81.69% |
| Social Media | 27.6k | 55.46% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Denmark E-commerce Database to:
Gain actionable insights into 49.8k physical stores in Denmark.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Denmark online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Denmark E-commerce Database?
-
Our database covers over 49.8k Denmark physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.3% among stores with at least one detectable social profile (23,438 stores) , followed by Instagram (33.9%) and YouTube (8.7%) .
Base: 27,628 stores with any detectable social profile (55.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,438 stores
21,329 stores
5,494 stores
4,216 stores
3,208 stores
1,963 stores
1,938 stores
831 stores
262 stores
170 stores
Visual Distribution