Denmark E-commerce Database
Explore 44.0k verified e-commerce stores in the Denmark. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 70.4k with e-commerce signals. 44.0k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 36.5% of stores with physical delivery (15,160 stores) , followed by WooCommerce (35.9%) and Custom (16.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,160 stores
14,899 stores
6,720 stores
1,108 stores
925 stores
860 stores
577 stores
444 stores
410 stores
409 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15160 | 36.52% |
| WooCommerce | 14899 | 35.89% |
| Custom | 6720 | 16.19% |
| DanDomain Webshop | 1108 | 2.67% |
| PrestaShop | 925 | 2.23% |
| Magento | 860 | 2.07% |
| Wix eCommerce | 577 | 1.39% |
| Squarespace Commerce | 444 | 1.07% |
| ScanNet Webshop, DanDomain Webshop | 410 | 0.99% |
| HostedShop | 409 | 0.99% |
All Stores Distribution
Shopify holds 26.0% share of all Denmark e-commerce stores (16,386) , with WooCommerce at 48.6% and Custom at 10.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
16,386 stores
30,635 stores
6,720 stores
1,253 stores
1,028 stores
1,054 stores
2,672 stores
2,376 stores
436 stores
474 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 16386 | 26.00% |
| WooCommerce | 30635 | 48.60% |
| Custom | 6720 | 10.66% |
| DanDomain Webshop | 1253 | 1.99% |
| PrestaShop | 1028 | 1.63% |
| Magento | 1054 | 1.67% |
| Wix eCommerce | 2672 | 4.24% |
| Squarespace Commerce | 2376 | 3.77% |
| ScanNet Webshop, DanDomain Webshop | 436 | 0.69% |
| HostedShop | 474 | 0.75% |
Categories Distribution
Clothing & Accessories leads with 15.8% of all stores (5,769 stores) , followed by Sporting Goods & Outdoor Gear (11.1%) and Health & Beauty (10.6%) .
Base: 36,446 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,769 stores
4,060 stores
3,862 stores
3,499 stores
3,205 stores
3,104 stores
1,965 stores
1,846 stores
1,768 stores
1,689 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5769 | 15.83% |
| Sporting Goods & Outdoor Gear | 4060 | 11.14% |
| Health & Beauty | 3862 | 10.60% |
| Food & Beverages | 3499 | 9.60% |
| Arts & Entertainment | 3205 | 8.79% |
| Home & Garden | 3104 | 8.52% |
| Furniture & Home Decor | 1965 | 5.39% |
| Electronics & Technology | 1846 | 5.07% |
| Jewelry & Watches | 1768 | 4.85% |
| Toys & Games | 1689 | 4.63% |
| Tools & Hardware | 1529 | 4.20% |
| Gifts & Special Occasions | 1485 | 4.07% |
| Business & Industrial | 1279 | 3.51% |
| Vehicles & Parts | 870 | 2.39% |
| Pets & Pet Supplies | 516 | 1.42% |
Payment Providers Distribution
VISA leads with 20.8% among AI-verified physical stores (3,724 stores) , followed by MasterCard (18.6%) and PayPal (13.2%) .
Base: 9,474 AI-verified physical stores with detectable payment providers (21.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,724 stores
3,333 stores
2,363 stores
1,662 stores
1,476 stores
1,361 stores
1,088 stores
1,018 stores
846 stores
254 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 3724 | 20.83% |
| MasterCard | 3333 | 18.65% |
| PayPal | 2363 | 13.22% |
| American Express | 1662 | 9.30% |
| JCB | 1476 | 8.26% |
| Stripe Connect | 1361 | 7.61% |
| Apple Pay | 1088 | 6.09% |
| Klarna | 1018 | 5.69% |
| Google Pay | 846 | 4.73% |
| Bolt | 254 | 1.42% |
| Bambora | 242 | 1.35% |
| Bancontact | 161 | 0.90% |
| Amazon Pay | 136 | 0.76% |
| UnionPay | 122 | 0.68% |
| iDEAL | 90 | 0.50% |
Shipping Carriers Distribution
GLS leads with 48.3% among AI-verified physical stores (7,411 stores) , followed by PostNord (22.4%) and UPS (7.1%) .
Base: 10,669 AI-verified physical stores with detectable shipping carriers (24.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 7411 | 48.30% |
| PostNord | 3430 | 22.35% |
| UPS | 1085 | 7.07% |
| DHL | 1013 | 6.60% |
| Danske Fragtmænd | 661 | 4.31% |
| FedEx | 323 | 2.11% |
| DPD | 301 | 1.96% |
| DSV | 225 | 1.47% |
| USPS | 214 | 1.39% |
| 4PX | 184 | 1.20% |
| TNT | 149 | 0.97% |
| Hermes | 96 | 0.63% |
| Colissimo | 86 | 0.56% |
| Schenker | 83 | 0.54% |
| Speedy | 83 | 0.54% |
Store Launch Timeline
Over the past 12 months, 6,806 new stores were launched in Denmark , with the highest activity in 2026-03 (674 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
674 stores launched
562 stores launched
735 stores launched
596 stores launched
682 stores launched
685 stores launched
535 stores launched
585 stores launched
508 stores launched
465 stores launched
518 stores launched
261 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 674 | 9.90% |
| 2026-02 | 562 | 8.26% |
| 2026-01 | 735 | 10.80% |
| 2025-12 | 596 | 8.76% |
| 2025-11 | 682 | 10.02% |
| 2025-10 | 685 | 10.06% |
| 2025-09 | 535 | 7.86% |
| 2025-08 | 585 | 8.60% |
| 2025-07 | 508 | 7.46% |
| 2025-06 | 465 | 6.83% |
| 2025-05 | 518 | 7.61% |
| 2025-04 | 261 | 3.83% |
Active Stores by Launch Year
Currently, 43,497 active stores in Denmark are tracked in our database , with the most stores launched in 2026 (1,980 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,980 active stores
6,356 active stores
4,086 active stores
3,120 active stores
2,805 active stores
3,342 active stores
2,774 active stores
2,092 active stores
2,129 active stores
1,872 active stores
1,219 active stores
1,007 active stores
1,013 active stores
1,090 active stores
811 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1980 | 4.55% |
| 2025 | 6356 | 14.61% |
| 2024 | 4086 | 9.39% |
| 2023 | 3120 | 7.17% |
| 2022 | 2805 | 6.45% |
| 2021 | 3342 | 7.68% |
| 2020 | 2774 | 6.38% |
| 2019 | 2092 | 4.81% |
| 2018 | 2129 | 4.89% |
| 2017 | 1872 | 4.30% |
| 2016 | 1219 | 2.80% |
| 2015 | 1007 | 2.32% |
| 2014 | 1013 | 2.33% |
| 2013 | 1090 | 2.51% |
| 2012 | 811 | 1.86% |
| 2011 | 738 | 1.70% |
| 2010 | 656 | 1.51% |
| 2009 | 639 | 1.47% |
| 2008 | 553 | 1.27% |
| 2007 | 593 | 1.36% |
| 2006 | 486 | 1.12% |
| 2005 | 431 | 0.99% |
| 2004 | 564 | 1.30% |
| 2003 | 516 | 1.19% |
| 2002 | 431 | 0.99% |
| 2001 | 607 | 1.40% |
| 2000 | 525 | 1.21% |
| 1999 | 399 | 0.92% |
| 1998 | 301 | 0.69% |
| 1997 | 239 | 0.55% |
| 1996 | 115 | 0.26% |
| 1995 | 8 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Shopify - Business & Industrial
WooCommerce
WooCommerce
WooCommerce - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 44.0k | 100.00% |
| Emails | 24.7k | 56.09% |
| Phones | 20.0k | 45.49% |
| Ecommerce platform | 44.0k | 100.00% |
| Couriers | 10.7k | 24.24% |
| Payment Providers | 9.5k | 21.52% |
| Categories | 37.5k | 85.17% |
| Social Media | 26.1k | 59.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Denmark e-commerce landscape:
Analyze 44.0k verified e-commerce stores in Denmark - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Denmark e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Denmark e-commerce intelligence?
-
We track 44.0k verified Denmark e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.3% among stores with at least one detectable social profile (22,259 stores) , followed by Instagram (34.3%) and YouTube (9.0%) .
Base: 26,137 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,259 stores
21,058 stores
5,500 stores
3,968 stores
3,474 stores
2,307 stores
1,932 stores
569 stores
169 stores
162 stores
Visual Distribution