Denmark E-commerce Market
Explore 41.4k verified e-commerce stores in the Denmark. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 64.7k with e-commerce signals. 41.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 35.9% of stores with physical delivery (14,106 stores) , followed by Shopify (35.5%) and Custom (17.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,106 stores
13,929 stores
6,687 stores
1,113 stores
894 stores
781 stores
521 stores
437 stores
409 stores
403 stores
Visual Distribution
14,106 stores
13,929 stores
6,687 stores
1,113 stores
894 stores
781 stores
521 stores
437 stores
409 stores
403 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 14106 | 35.91% |
| Shopify | 13929 | 35.46% |
| Custom | 6687 | 17.02% |
| DanDomain Webshop | 1113 | 2.83% |
| PrestaShop | 894 | 2.28% |
| Magento | 781 | 1.99% |
| Wix eCommerce | 521 | 1.33% |
| Squarespace Commerce | 437 | 1.11% |
| HostedShop | 409 | 1.04% |
| ScanNet Webshop, DanDomain Webshop | 403 | 1.03% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 48.8% share of all Denmark e-commerce stores (29,452) , with Shopify at 24.9% and Custom at 11.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
29,452 stores
15,055 stores
6,687 stores
1,249 stores
998 stores
959 stores
2,604 stores
2,462 stores
470 stores
425 stores
Visual Distribution
29,452 stores
15,055 stores
6,687 stores
1,249 stores
998 stores
959 stores
2,604 stores
2,462 stores
470 stores
425 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 29452 | 48.79% |
| Shopify | 15055 | 24.94% |
| Custom | 6687 | 11.08% |
| DanDomain Webshop | 1249 | 2.07% |
| PrestaShop | 998 | 1.65% |
| Magento | 959 | 1.59% |
| Wix eCommerce | 2604 | 4.31% |
| Squarespace Commerce | 2462 | 4.08% |
| HostedShop | 470 | 0.78% |
| ScanNet Webshop, DanDomain Webshop | 425 | 0.70% |
Categories Distribution
Clothing & Accessories stores with 15.4% of all stores (5,279 stores) , followed by Sporting Goods & Outdoor Gear (11.3%) and Health & Beauty (10.4%) .
Base: 34,285 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,279 stores
3,873 stores
3,551 stores
3,314 stores
3,088 stores
2,878 stores
1,892 stores
1,725 stores
1,626 stores
1,582 stores
Visual Distribution
5,279 stores
3,873 stores
3,551 stores
3,314 stores
3,088 stores
2,878 stores
1,892 stores
1,725 stores
1,626 stores
1,582 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5279 | 15.40% |
| Sporting Goods & Outdoor Gear | 3873 | 11.30% |
| Health & Beauty | 3551 | 10.36% |
| Food & Beverages | 3314 | 9.67% |
| Arts & Entertainment | 3088 | 9.01% |
| Home & Garden | 2878 | 8.39% |
| Furniture & Home Decor | 1892 | 5.52% |
| Electronics & Technology | 1725 | 5.03% |
| Jewelry & Watches | 1626 | 4.74% |
| Toys & Games | 1582 | 4.61% |
Payment Providers Distribution
VISA stores with 20.5% among AI-verified physical stores (3,501 stores) , followed by MasterCard (18.5%) and PayPal (13.0%) .
Base: 8,928 AI-verified physical stores with detectable payment providers (21.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,501 stores
3,154 stores
2,214 stores
1,537 stores
1,404 stores
1,264 stores
1,117 stores
1,022 stores
855 stores
248 stores
Visual Distribution
3,501 stores
3,154 stores
2,214 stores
1,537 stores
1,404 stores
1,264 stores
1,117 stores
1,022 stores
855 stores
248 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 3501 | 20.54% |
| MasterCard | 3154 | 18.51% |
| PayPal | 2214 | 12.99% |
| American Express | 1537 | 9.02% |
| JCB | 1404 | 8.24% |
| Stripe Connect | 1264 | 7.42% |
| Apple Pay | 1117 | 6.55% |
| Klarna | 1022 | 6.00% |
| Google Pay | 855 | 5.02% |
| Bolt | 248 | 1.46% |
Shipping Carriers Distribution
GLS stores with 48.3% among AI-verified physical stores (6,968 stores) , followed by PostNord (22.8%) and UPS (7.0%) .
Base: 9,958 AI-verified physical stores with detectable shipping carriers (24.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,968 stores
3,284 stores
1,011 stores
951 stores
632 stores
288 stores
268 stores
213 stores
176 stores
156 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 6968 | 48.32% |
| PostNord | 3284 | 22.77% |
| UPS | 1011 | 7.01% |
| DHL | 951 | 6.59% |
| Danske Fragtmænd | 632 | 4.38% |
| FedEx | 288 | 2.00% |
| DPD | 268 | 1.86% |
| DSV | 213 | 1.48% |
| USPS | 176 | 1.22% |
| 4PX | 156 | 1.08% |
Store Launch Timeline
Over the past 12 months, 5,901 new stores were launched in Denmark , with the highest activity in 2026-05 (651 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
651 stores launched
560 stores launched
583 stores launched
479 stores launched
584 stores launched
479 stores launched
571 stores launched
539 stores launched
437 stores launched
396 stores launched
437 stores launched
185 stores launched
Monthly Trend
11.0% of last 12 months
9.5% of last 12 months
9.9% of last 12 months
8.1% of last 12 months
9.9% of last 12 months
8.1% of last 12 months
9.7% of last 12 months
9.1% of last 12 months
7.4% of last 12 months
6.7% of last 12 months
7.4% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 651 | 11.03% |
| 2026-04 | 560 | 9.49% |
| 2026-03 | 583 | 9.88% |
| 2026-02 | 479 | 8.12% |
| 2026-01 | 584 | 9.90% |
| 2025-12 | 479 | 8.12% |
| 2025-11 | 571 | 9.68% |
| 2025-10 | 539 | 9.13% |
| 2025-09 | 437 | 7.41% |
| 2025-08 | 396 | 6.71% |
| 2025-07 | 437 | 7.41% |
| 2025-06 | 185 | 3.14% |
Active Stores by Launch Year
Currently, 40,939 active stores in Denmark are tracked in our database , with the most stores launched in 2026 (2,909 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,909 active stores
5,146 active stores
3,654 active stores
2,784 active stores
2,606 active stores
3,137 active stores
2,578 active stores
1,964 active stores
1,971 active stores
1,749 active stores
1,155 active stores
964 active stores
974 active stores
1,059 active stores
791 active stores
Distribution by Launch Year
7.1% of tracked active stores
12.6% of tracked active stores
8.9% of tracked active stores
6.8% of tracked active stores
6.4% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
4.3% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2909 | 7.11% |
| 2025 | 5146 | 12.57% |
| 2024 | 3654 | 8.93% |
| 2023 | 2784 | 6.80% |
| 2022 | 2606 | 6.37% |
| 2021 | 3137 | 7.66% |
| 2020 | 2578 | 6.30% |
| 2019 | 1964 | 4.80% |
| 2018 | 1971 | 4.81% |
| 2017 | 1749 | 4.27% |
| 2016 | 1155 | 2.82% |
| 2015 | 964 | 2.35% |
| 2014 | 974 | 2.38% |
| 2013 | 1059 | 2.59% |
| 2012 | 791 | 1.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Tools & Hardware
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 41.4k | 100.00% |
| Emails | 23.1k | 55.82% |
| Phones | 25.5k | 61.62% |
| Ecommerce platform | 41.4k | 100.00% |
| Couriers | 10.0k | 24.05% |
| Payment Providers | 8.9k | 21.57% |
| Categories | 35.3k | 85.29% |
| Social Media | 24.9k | 60.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Denmark e-commerce landscape:
Analyze 41.4k verified e-commerce stores in Denmark - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Denmark e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Denmark e-commerce intelligence?
-
We track 41.4k verified Denmark e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.2% among stores with at least one detectable social profile (21,183 stores) , followed by Instagram (34.2%) and YouTube (9.1%) .
Base: 24,858 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,183 stores
20,039 stores
5,317 stores
3,799 stores
3,371 stores
2,249 stores
1,747 stores
538 stores
155 stores
147 stores
Visual Distribution
21,183 stores
20,039 stores
5,317 stores
3,799 stores
3,371 stores
2,249 stores
1,747 stores
538 stores
155 stores
147 stores