United Kingdom E-commerce Market
Explore 429k verified e-commerce stores in the United Kingdom. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 1m with e-commerce signals. 429k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 42.4% of stores with physical delivery (181,714 stores) , followed by WooCommerce (25.1%) and Custom (13.1%) .
Base: 429,014 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
181,714 stores
107,715 stores
55,998 stores
28,549 stores
15,113 stores
12,922 stores
3,794 stores
3,296 stores
2,738 stores
2,136 stores
Visual Distribution
181,714 stores
107,715 stores
55,998 stores
28,549 stores
15,113 stores
12,922 stores
3,794 stores
3,296 stores
2,738 stores
2,136 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 181714 | 42.36% |
| WooCommerce | 107715 | 25.11% |
| Custom | 55998 | 13.05% |
| Wix eCommerce | 28549 | 6.65% |
| Magento | 15113 | 3.52% |
| Squarespace Commerce | 12922 | 3.01% |
| OpenCart | 3794 | 0.88% |
| Big Cartel | 3296 | 0.77% |
| GoDaddy Online Store | 2738 | 0.64% |
| BigCommerce | 2136 | 0.50% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 30.0% share of detected United Kingdom e-commerce signals (311,389) , with WooCommerce at 29.6% and Custom at 8.2% (October 2026) .
Base: 1,037,827 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
311,389 websites
307,207 websites
84,735 websites
146,310 websites
28,505 websites
86,347 websites
7,635 websites
4,013 websites
9,467 websites
5,297 websites
Visual Distribution
311,389 websites
307,207 websites
84,735 websites
146,310 websites
28,505 websites
86,347 websites
7,635 websites
4,013 websites
9,467 websites
5,297 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 311389 | 30.00% |
| WooCommerce | 307207 | 29.60% |
| Custom | 84735 | 8.16% |
| Wix eCommerce | 146310 | 14.10% |
| Magento | 28505 | 2.75% |
| Squarespace Commerce | 86347 | 8.32% |
| OpenCart | 7635 | 0.74% |
| Big Cartel | 4013 | 0.39% |
| GoDaddy Online Store | 9467 | 0.91% |
| BigCommerce | 5297 | 0.51% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (64,379 stores) , followed by Health & Beauty (13.1%) and Sporting Goods & Outdoor Gear (9.0%) .
Base: 429,014 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
64,379 stores
56,241 stores
38,513 stores
33,096 stores
28,243 stores
24,889 stores
24,795 stores
21,959 stores
16,684 stores
14,746 stores
Visual Distribution
64,379 stores
56,241 stores
38,513 stores
33,096 stores
28,243 stores
24,889 stores
24,795 stores
21,959 stores
16,684 stores
14,746 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 64379 | 15.01% |
| Health & Beauty | 56241 | 13.11% |
| Sporting Goods & Outdoor Gear | 38513 | 8.98% |
| Food & Beverages | 33096 | 7.71% |
| Arts & Entertainment | 28243 | 6.58% |
| Toys & Games | 24889 | 5.80% |
| Home & Garden | 24795 | 5.78% |
| Gifts & Special Occasions | 21959 | 5.12% |
| Jewelry & Watches | 16684 | 3.89% |
| Tools & Hardware | 14746 | 3.44% |
Payment Providers Distribution
PayPal accounts for 16.2% of displayed detection occurrences (212,570 occurrences) , followed by Apple Pay (13.3%) and VISA (11.3%) .
Base: 1,315,309 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
212,570 occurrences
174,366 occurrences
147,979 occurrences
147,139 occurrences
129,073 occurrences
107,823 occurrences
106,031 occurrences
102,256 occurrences
96,674 occurrences
91,398 occurrences
Visual Distribution
212,570 occurrences
174,366 occurrences
147,979 occurrences
147,139 occurrences
129,073 occurrences
107,823 occurrences
106,031 occurrences
102,256 occurrences
96,674 occurrences
91,398 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 212570 | 16.16% |
| Apple Pay | 174366 | 13.26% |
| VISA | 147979 | 11.25% |
| MasterCard | 147139 | 11.19% |
| American Express | 129073 | 9.81% |
| Maestro | 107823 | 8.20% |
| Discover | 106031 | 8.06% |
| Shop Pay | 102256 | 7.77% |
| DinersClub | 96674 | 7.35% |
| UnionPay | 91398 | 6.95% |
Shipping Carriers Distribution
Royal Mail accounts for 43.8% of displayed detection occurrences (103,960 occurrences) , followed by DPD (12.0%) and DHL (11.0%) .
Base: 237,239 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
103,960 occurrences
28,365 occurrences
26,161 occurrences
18,702 occurrences
17,573 occurrences
11,831 occurrences
10,357 occurrences
9,649 occurrences
7,639 occurrences
3,002 occurrences
Visual Distribution
103,960 occurrences
28,365 occurrences
26,161 occurrences
18,702 occurrences
17,573 occurrences
11,831 occurrences
10,357 occurrences
9,649 occurrences
7,639 occurrences
3,002 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Royal Mail | 103960 | 43.82% |
| DPD | 28365 | 11.96% |
| DHL | 26161 | 11.03% |
| UPS | 18702 | 7.88% |
| FedEx | 17573 | 7.41% |
| Evri | 11831 | 4.99% |
| Parcel Force | 10357 | 4.37% |
| USPS | 9649 | 4.07% |
| ePacket | 7639 | 3.22% |
| Yodel | 3002 | 1.27% |
Store Launch Timeline
Over the past 12 months, 102,446 new stores were launched in United Kingdom , with the highest activity in 2026-09 (16,044 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16,044 stores launched
14,164 stores launched
11,462 stores launched
9,510 stores launched
8,660 stores launched
7,357 stores launched
7,457 stores launched
6,934 stores launched
8,113 stores launched
6,558 stores launched
5,299 stores launched
888 stores launched
Monthly Trend
15.7% of last 12 months
13.8% of last 12 months
11.2% of last 12 months
9.3% of last 12 months
8.5% of last 12 months
7.2% of last 12 months
7.3% of last 12 months
6.8% of last 12 months
7.9% of last 12 months
6.4% of last 12 months
5.2% of last 12 months
0.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 16044 | 15.66% |
| 2026-08 | 14164 | 13.83% |
| 2026-07 | 11462 | 11.19% |
| 2026-06 | 9510 | 9.28% |
| 2026-05 | 8660 | 8.45% |
| 2026-04 | 7357 | 7.18% |
| 2026-03 | 7457 | 7.28% |
| 2026-02 | 6934 | 6.77% |
| 2026-01 | 8113 | 7.92% |
| 2025-12 | 6558 | 6.40% |
| 2025-11 | 5299 | 5.17% |
| 2025-10 | 888 | 0.87% |
Active Stores by Launch Year
Currently, 423,928 active stores in United Kingdom are tracked in our database , with the most stores launched in 2026 (93,281 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
93,281 active stores
52,719 active stores
36,940 active stores
26,725 active stores
23,783 active stores
25,153 active stores
25,140 active stores
15,917 active stores
18,314 active stores
14,410 active stores
8,599 active stores
7,894 active stores
7,925 active stores
9,623 active stores
6,687 active stores
Distribution by Launch Year
22.0% of tracked active stores
12.4% of tracked active stores
8.7% of tracked active stores
6.3% of tracked active stores
5.6% of tracked active stores
5.9% of tracked active stores
5.9% of tracked active stores
3.8% of tracked active stores
4.3% of tracked active stores
3.4% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 93281 | 22.00% |
| 2025 | 52719 | 12.44% |
| 2024 | 36940 | 8.71% |
| 2023 | 26725 | 6.30% |
| 2022 | 23783 | 5.61% |
| 2021 | 25153 | 5.93% |
| 2020 | 25140 | 5.93% |
| 2019 | 15917 | 3.75% |
| 2018 | 18314 | 4.32% |
| 2017 | 14410 | 3.40% |
| 2016 | 8599 | 2.03% |
| 2015 | 7894 | 1.86% |
| 2014 | 7925 | 1.87% |
| 2013 | 9623 | 2.27% |
| 2012 | 6687 | 1.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Wix eCommerce - Pets & Pet Supplies
Shopify - Health & Beauty
Shopify
Shopify - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 429k | 100.00% |
| Emails | 326.9k | 76.20% |
| Phones | 176k | 41.01% |
| Ecommerce platform | 429k | 100.00% |
| Couriers | 149.3k | 34.79% |
| Payment Providers | 302.3k | 70.46% |
| Categories | 395k | 92.07% |
| Social Media | 257.5k | 60.01% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the United Kingdom e-commerce landscape:
Analyze 429k verified e-commerce stores in United Kingdom - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the United Kingdom e-commerce intelligence?
-
We track 429k verified United Kingdom e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.8% of displayed detection occurrences (220,672 occurrences) , followed by Facebook (28.1%) and Twitter (9.7%) .
Base: 694,585 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
220,672 occurrences
195,332 occurrences
67,428 occurrences
66,236 occurrences
56,140 occurrences
35,295 occurrences
27,187 occurrences
20,623 occurrences
4,372 occurrences
1,300 occurrences
Visual Distribution
220,672 occurrences
195,332 occurrences
67,428 occurrences
66,236 occurrences
56,140 occurrences
35,295 occurrences
27,187 occurrences
20,623 occurrences
4,372 occurrences
1,300 occurrences