United Kingdom E-commerce Database

Explore 421.7k verified e-commerce stores in the United Kingdom. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 742.4k with e-commerce signals. 421.7k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Shopify leads with 48.5% of stores with physical delivery (196,028 stores) , followed by WooCommerce (24.4%) and Custom (12.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 48.5%

196,028 stores

98,768 stores

Custom 12.4%

49,981 stores

26,034 stores

13,711 stores

7,829 stores

3,503 stores

2,937 stores

2,744 stores

2,434 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in United Kingdom
Platform Stores with Physical Delivery Percentage
Shopify 196028 48.53%
WooCommerce 98768 24.45%
Custom 49981 12.37%
Wix eCommerce 26034 6.44%
Squarespace Commerce 13711 3.39%
Magento 7829 1.94%
GoDaddy Online Store 3503 0.87%
OpenCart 2937 0.73%
BigCommerce 2744 0.68%
PrestaShop 2434 0.60%

Categories Distribution

Clothing & Accessories leads with 17.0% of all stores (63,780 stores) , followed by Health & Beauty (15.5%) and Sporting Goods & Outdoor Gear (10.0%) .

Base: 375,952 AI-verified stores with physical delivery and detected product categories (89.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.0%

63,780 stores

Health & Beauty 15.5%

58,359 stores

Sporting Goods & Outdoor Gear 10.0%

37,671 stores

Food & Beverages 9.4%

35,492 stores

Arts & Entertainment 7.3%

27,543 stores

Toys & Games 6.6%

24,667 stores

Gifts & Special Occasions 6.1%

22,908 stores

Home & Garden 6.1%

22,832 stores

Jewelry & Watches 4.4%

16,702 stores

Tools & Hardware 4.1%

15,358 stores

Visual Distribution

Distribution of top 10 United Kingdom store categories (April 2026)
Distribution of categories in United Kingdom e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 63780 16.96%
Health & Beauty 58359 15.52%
Sporting Goods & Outdoor Gear 37671 10.02%
Food & Beverages 35492 9.44%
Arts & Entertainment 27543 7.33%
Toys & Games 24667 6.56%
Gifts & Special Occasions 22908 6.09%
Home & Garden 22832 6.07%
Jewelry & Watches 16702 4.44%
Tools & Hardware 15358 4.09%
Electronics & Technology 12575 3.34%
Business & Industrial 11855 3.15%
Furniture & Home Decor 11224 2.99%
Vehicles & Parts 9195 2.45%
Pets & Pet Supplies 5791 1.54%

Payment Providers Distribution

PayPal leads with 29.5% among AI-verified physical stores (39,219 stores) , followed by Stripe Connect (17.2%) and American Express (10.9%) .

Base: 71,593 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.5%

39,219 stores

22,891 stores

14,549 stores

13,113 stores

10,950 stores

9,460 stores

5,794 stores

Bolt 3.5%

4,684 stores

2,353 stores

JCB 1.7%

2,289 stores

Visual Distribution

Distribution of top 10 United Kingdom payment providers (April 2026)
Distribution of payment providers in United Kingdom e-commerce stores
Payment Provider Store Count Market Share
PayPal 39219 29.47%
Stripe Connect 22891 17.20%
American Express 14549 10.93%
MasterCard 13113 9.85%
Klarna 10950 8.23%
Apple Pay 9460 7.11%
Google Pay 5794 4.35%
Bolt 4684 3.52%
SagePay 2353 1.77%
JCB 2289 1.72%
VISA 2267 1.70%
Clearpay 2114 1.59%
BitCoin 1286 0.97%
Worldpay 1167 0.88%
Braintree 927 0.70%

Shipping Carriers Distribution

Royal Mail leads with 42.5% among AI-verified physical stores (44,481 stores) , followed by DPD (11.8%) and DHL (10.8%) .

Base: 67,708 AI-verified physical stores with detectable shipping carriers (16.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

44,481 stores

DPD 11.8%

12,310 stores

DHL 10.8%

11,294 stores

UPS 9.8%

10,301 stores

FedEx 6.3%

6,640 stores

USPS 4.6%

4,786 stores

Evri 3.1%

3,239 stores

2,383 stores

2,206 stores

1,810 stores

Visual Distribution

Distribution of top 10 United Kingdom shipping carriers (April 2026)
Distribution of shipping carriers in United Kingdom e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 44481 42.52%
DPD 12310 11.77%
DHL 11294 10.80%
UPS 10301 9.85%
FedEx 6640 6.35%
USPS 4786 4.57%
Evri 3239 3.10%
Hermes 2383 2.28%
Speedy 2206 2.11%
Parcel Force 1810 1.73%
TNT 1675 1.60%
4PX 1117 1.07%
GLS 988 0.94%
Yodel 930 0.89%
UK Mail 462 0.44%

Store Launch Timeline

Over the past 12 months, 83,974 new stores were launched in United Kingdom , with the highest activity in 2026-03 (8,361 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.0%

8,361 stores launched

2026-02 8.4%

7,074 stores launched

2026-01 11.9%

10,001 stores launched

2025-12 9.5%

7,944 stores launched

2025-11 8.8%

7,407 stores launched

2025-10 9.1%

7,619 stores launched

2025-09 8.2%

6,909 stores launched

2025-08 7.8%

6,516 stores launched

2025-07 7.7%

6,459 stores launched

2025-06 7.8%

6,546 stores launched

2025-05 7.1%

5,947 stores launched

2025-04 3.8%

3,191 stores launched

Monthly Trend

Monthly store launches in United Kingdom (April 2026)
Monthly store launches in United Kingdom over the past 12 months
Month Stores Launched Percentage
2026-03 8361 9.96%
2026-02 7074 8.42%
2026-01 10001 11.91%
2025-12 7944 9.46%
2025-11 7407 8.82%
2025-10 7619 9.07%
2025-09 6909 8.23%
2025-08 6516 7.76%
2025-07 6459 7.69%
2025-06 6546 7.80%
2025-05 5947 7.08%
2025-04 3191 3.80%

Active Stores by Launch Year

Currently, 416,206 active stores in United Kingdom are tracked in our database , with the most stores launched in 2026 (25,530 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.1%

25,530 active stores

2025 17.9%

74,473 active stores

2024 10.5%

43,838 active stores

2023 7.4%

30,610 active stores

2022 6.5%

27,218 active stores

2021 7.0%

29,328 active stores

2020 6.9%

28,714 active stores

2019 4.3%

17,927 active stores

2018 5.0%

20,704 active stores

2017 3.9%

16,331 active stores

2016 2.3%

9,476 active stores

2015 2.1%

8,799 active stores

2014 2.1%

8,942 active stores

2013 2.6%

10,752 active stores

2012 1.8%

7,316 active stores

Distribution by Launch Year

Active stores in United Kingdom by original launch year (April 2026)
Active stores in United Kingdom by launch year
Launch Year Active Stores Percentage
2026 25530 6.13%
2025 74473 17.89%
2024 43838 10.53%
2023 30610 7.35%
2022 27218 6.54%
2021 29328 7.05%
2020 28714 6.90%
2019 17927 4.31%
2018 20704 4.97%
2017 16331 3.92%
2016 9476 2.28%
2015 8799 2.11%
2014 8942 2.15%
2013 10752 2.58%
2012 7316 1.76%
2011 7214 1.73%
2010 5923 1.42%
2009 5327 1.28%
2008 4795 1.15%
2007 4212 1.01%
2006 3828 0.92%
2005 3339 0.80%
2004 4112 0.99%
2003 3020 0.73%
2002 2579 0.62%
2001 2935 0.71%
2000 3393 0.82%
1999 2859 0.69%
1998 1454 0.35%
1997 829 0.20%
1996 371 0.09%
1995 58 0.01%

Social Media Usage

Instagram leads with 31.1% among stores with at least one detectable social profile (229,205 stores) , followed by Facebook (28.5%) and Twitter (9.7%) .

Base: 271,504 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.1%

229,205 stores

Facebook 28.5%

209,764 stores

Twitter 9.7%

71,192 stores

TikTok 9.2%

67,627 stores

YouTube 8.5%

62,789 stores

Pinterest 5.0%

36,590 stores

LinkedIn 4.2%

31,165 stores

X 2.9%

21,314 stores

WhatsApp 0.7%

5,053 stores

Vimeo 0.2%

1,657 stores

Visual Distribution

Distribution of social media platforms in United Kingdom (April 2026)
Distribution of social media platforms in United Kingdom e-commerce stores
Social Platform Store Count Market Share
Instagram 229205 31.13%
Facebook 209764 28.49%
Twitter 71192 9.67%
TikTok 67627 9.18%
YouTube 62789 8.53%
Pinterest 36590 4.97%
LinkedIn 31165 4.23%
X 21314 2.89%
WhatsApp 5053 0.69%
Vimeo 1657 0.23%

Data Coverage

Field Rows count Coverage
Website 421.7k 100.00%
Emails 173.3k 41.09%
Phones 94.6k 22.42%
Ecommerce platform 421.7k 100.00%
Couriers 67.7k 16.05%
Payment Providers 71.6k 16.98%
Categories 384.9k 91.26%
Social Media 271.5k 64.38%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the United Kingdom e-commerce landscape:

Analyze 421.7k verified e-commerce stores in United Kingdom - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across United Kingdom e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the United Kingdom e-commerce intelligence?

We track 421.7k verified United Kingdom e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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